Journal articles on the topic 'Communication in marketing – study and teaching (higher) – textbooks'
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1
Rugimbana, Robert, and Chris Patel. "The Application of the Marketing Concept in Textbook Selection: Using the Cloze Procedure." Journal of Marketing Education 18, no. 1 (March 1996): 14–20. http://dx.doi.org/10.1177/027347539601800104.
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Because of increased class sizes, higher staff teaching loads, and inadequate teaching facilities, many marketing faculty have less time to evaluate textbooks effectively. This situation results in text selection processes based on criteria that favor ease of teaching rather than student learning. Since marketing education places great reliance on textbooks as the primary instructional medium, marketing academics must select textbooks using explicit, educationally sound, student-oriented criteria. A method reflecting the most fundamental law of marketing, one that ensures that the chosen texts are easy for students to read and understand, should rate as an important selection process criterion. The cloze procedure has proven to be a highly reliable and valid measure of “understandability.” This study suggests that it is an objective and responsive marketing-oriented technique for selecting marketing textbooks. To demonstrate its use, the technique is used to rank three international editions of principles of marketing textbooks by obtaining scores of understandability from first-year students at one Australian university. These objective scores of understandability, when complemented by other qualitative and quantitative criteria for evaluating textbooks, are very useful for selecting marketing textbooks.
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Kim, Juhye, and Haejung Chon. "A Study on the Communication Ability and Interaction of Practical Beauty Learners." Korean Society of Culture and Convergence 45, no. 10 (October 31, 2023): 959–69. http://dx.doi.org/10.33645/cnc.2023.10.45.10.959.
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The purpose of this study was to provide basic data for the development of teaching and learning methods for beauty practical education by studying the effect of communication skills of beauty major students on practical class interaction. The data collection was conducted from March 14 to April 17, 2023 on college students majoring in beauty at domestic universities, and a total of 413 copies were analyzed using the SPSS WIN 21.0 program. The research conclusions are as follows. First, students with higher communication skills showed the highest interaction during class. Second, the higher the communication ability, the higher the correlation between class time interaction. Third, linguistic communication skills have been shown to affect interaction. Therefore, as a way to increase interaction, it is necessary to apply subjects and teaching methods that can increase linguistic communication skills. In addition, interactions such as mutual conversation and emotional exchange, listening and rejection, recognition and understanding should be activated by appropriately using textbooks, practical classes, and materials. It is believed that communication skills should be cultivated through various classes such as discussion and presentation as a professional beauty person.
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Yu, Siliang, Nirat Jantharajit, and Sarit Srikhao. "Collaborative inquiry-based instructional model to enhance mathematical analytical thinking and reasoning skills for fourth-grade students." Asian Journal of Education and Training 10, no. 1 (January 16, 2024): 10–17. http://dx.doi.org/10.20448/edu.v10i1.5323.
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In contemporary society, students’ analytical thinking and reasoning skills are crucial for their future development. The fourth grade (ages 9-10) is a critical stage for cultivating higher-level cognitive skills in students. Mathematics plays a significant role during this period, serving as a fundamental tool for fostering students' analytical thinking and reasoning abilities. Collaborative inquiry-based learning is considered beneficial for enhancing students' analytical thinking and reasoning skills. Therefore, this study aims to design a collaborative inquiry-based instructional model based on the characteristics of mathematics textbooks. The study extensively analyzes primary school mathematics textbooks published by Beijing Normal University and integrates the essential elements of collaborative inquiry-based learning to devise an instructional model tailored to the characteristics of mathematics textbooks. The model comprises six parts: Contextual Introduction (Question 1), Collaborative Inquiry (Question 2), Communication and Sharing (First round), Collaborative Inquiry (Question 3), Communication and Sharing (Second round), Review and Conclusion. The model is designed to assist students in acquiring knowledge through collaborative inquiry, stimulate their curiosity through contextualized learning, improve their analytical thinking and reasoning skills through collaborative inquiry, foster cognitive development through effective communication and sharing, and ultimately solidify acquired knowledge through reflection and conclusion. Theoretically, the analysis suggests that this model may positively impact students’ analytical thinking and reasoning abilities, providing a valuable reference for practical teaching.
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Shtonda, Oksana, Oleksii Proskurnia, Tamara Deinichenko, and Gennadii Deynychenko. "Forms and Means of Information and Communication Support for Students of Mathematics in the Pedagogical Institution of Higher Education." Professional Education: Methodology, Theory and Technologies, no. 14 (November 30, 2021): 287–312. http://dx.doi.org/10.31470/2415-3729-2021-14-287-312.
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The article is devoted to the forms and means of information and communication support for students of mathematics in the pedagogical institution of higher education. The main purpose of the article is to define and characterize the forms and means of information and communication support for teaching mathematics in a pedagogical institution of higher education. To achieve this goal, the authors used the following research methods: analysis and generalization of scientific and methodological sources, government documents on the research topic for theoretical justification of the problem, modeling, synthesis of data. The results. The introduction to this article presents a theoretical analysis of educational technologies, in particular, highlights the «information technology» and defines the essence of this concept. The authors define the pedagogical goals of the use of information technology, as well as provide a classification of pedagogical software. The article highlights and substantiates computer training programs used in higher education institutions in the study of some disciplines, which by their purpose are divided into control (tests, questionnaires, etc.), reference and information (databases, dictionaries), modeling and electronic textbooks. In the process of analysis, the means of information and communication support for teaching mathematics in a pedagogical institution of higher education are identified: computer training and control programs (electronic textbooks, workshops, test systems, simulators), expert systems, electronic libraries, telecommunications, e-mail, teleconferences) and multimedia systems. Conclusions. The authors proved that spreadsheets and integrated mathematical packages can also be widely used in teaching students of mathematical disciplines. Integrated mathematical packages such as Matlab, MathCad, Maple, Mathematica are singled out and briefly described. It is noted that one of the leading types of ICT is computer telecommunications, in the system of mathematics education the use of the following types of computer telecommunications as teleconferencing, e-mail, electronic bulletin board and other Internet capabilities is quite possible. So, modern MultiMedia tools allow you to create a variety of information environments that increase the level of emotional perception of information, and to develop the ability to implement various forms of independent activities for information processing.
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Purwowidodo, Agus, and Muhamad Yasin. "DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY." AL-TANZIM: Jurnal Manajemen Pendidikan Islam 5, no. 1 (March 31, 2021): 115–28. http://dx.doi.org/10.33650/al-tanzim.v5i1.1882.
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The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, teaching staff, education staff and stakeholders. The research period was for the 2018/2019 academic year. The results showed that the typology of the marketing or promotion model used collaboration between internal parties (academics, stakeholders) and external parties (institutions, channel partners, media, government, industrial bodies and institutions, the educational community and the general public). Its implementation uses corporate advertising, sponsorship, sales presentations, online activities, branding, corporate advertising, press releases, press conferences, events, and awards. The study implications deal with the increase in: (1) Higher Education Identity, Image, Reputation; (2) Higher Education Social Responsibility (CSR); (3) media relation effectiveness; (4) more efficient marketing communications; (5) the more intensive Internal Communication System; (6) investor relation improvement; (7) conducive relations with the Government, and (8) the reliability in overcoming crisis communication. These have an impact on improving the quality of IAIN Tulungagung toward the level of International Higher Education.
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Silantyeva, M. V. "Specific Features of Using Authentic Texts When Teaching Foreign Students the Language of the Specialty (Engineering and Technical Field)." Prepodavatel XXI vek, no. 3/1 (June 30, 2023): 82–91. http://dx.doi.org/10.31862/2073-9613-2023-3-82-91.
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The article presents different approaches to the application of the term “authenticity” in relation to the content of teaching professional communication in a foreign language. The contingent of students, whose communicative needs in teaching Russian as a means of professional interaction was taken into account in the course of the study. They include bachelors, specialists and master’s students who came to Russia to get higher education in engineering and technology. The article describes the current trends in the use of authentic texts in a number of textbooks relevant for the above mentioned students in the language specialty, and analyzes their textual content from the point of view of authenticity. The study reveals the degree of correlation between the content of the texts offered in the manuals and the curricula for students of engineering and technology.
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Игна, Ольга Николаевна. "SOCIOCULTURAL COMPONENT OF THE CONTENT OF FOREIGN LANGUAGE TEXTBOOKS FOR TECHNICAL UNIVERSITIES." Pedagogical Review, no. 5(39) (October 8, 2021): 120–29. http://dx.doi.org/10.23951/2307-6127-2021-5-120-129.
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Ориентация стандартов высшего технического образования на развитие у студентов универсальных компетенций в категориях «Коммуникация» и «Межкультурное взаимодействие» и одновременно превалирование в иноязычной подготовке будущих инженеров направленности на коммуникацию в социально-бытовой и профессиональной сферах требуют применения в обучении иностранным языкам в технических вузах элементов социокультурного подхода. Данный подход полноценно разработан в научных исследованиях, однако проблемы его реализации в учебниках для технических вузов остаются актуальными. Проанализировано содержание отечественных и зарубежных учебников по иностранным языкам для технических вузов, изданных в текущем столетии, на предмет социокультурного компонента их содержания. Полученные результаты могут быть значимы для разработчиков соответствующих вузовских учебников, преподавателей иностранных языков. The current standards of higher technical education provide for the development of universal competencies of students (groups of competencies “Communication”, “Intercultural interaction”), which should be implemented within the framework of the study of the discipline “Foreign language” and, accordingly, reflected in the content of educational support. As a few decades ago, and today, future engineers and university teachers of foreign languages recognize the inadequacy of teaching foreign language communication only in everyday and professional spheres. The sociocultural approach in foreign language teaching is well characterized in scientific research, and the content of most contemporary school textbooks on foreign languages is saturated with relevant topics and language material. At the same time, the problems of implementing this approach in the content of textbooks for universities, especially technical ones, remain relevant and insufficiently studied. The purpose of the study is to compare, analyze the content of domestic and foreign (authentic) university textbooks in English and German for students of technical universities, published in the current century, for the socio-cultural component of their content (topics, speech material, sociocultural commentary, etc.). In total, the author of the article analyzed 40 textbooks of this direction. The results obtained can be taken into account by the developers of the corresponding university educational literature, teachers of foreign languages of technical universities.
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Turkevych, Oksana V. "UKRAINIAN AS A FOREIGN LANGUAGE FOR GERMAN-SPEAKING STUDENTS: ACHIEVEMENTS AND PROSPECTS IN THE 21ST CENTURY." Alfred Nobel University Journal of Philology 2, no. 22 (2021): 219–27. http://dx.doi.org/10.32342/2523-4463-2021-2-22-21.
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Ukrainian as the state language of an independent European country is the subject of study in various parts of the world, including universities within individual research of Ukrainian studies (for example, Harvard University or the University of Alberta) or Slavic studies (different countries). The latest trends in teaching / learning foreign languages are aimed at: attracting the latest information technologies, quick access to knowledge, taking into account student needs (task-based approach), interpreting language as a tool for career growth or international communication, changing or supplementing the paradigm of language education. Accordingly, the Ukrainian language, which is the object of study outside Ukraine, needs new relevant ways of teaching it as a foreign one, based on the latest quality results of linguistic research of the Ukrainian language, in particular in the functional aspect. The purpose of the article is to analyze the current situation and outline the prospects for teaching Ukrainian as a foreign language outside Ukraine (in particular, based on the study of the experience of teaching it in Austria and Germany). The tasks are to carry out a comparative analysis of textbooks of the Ukrainian language for German speakers, to outline the scope of current problems related to the teaching of the Ukrainian language outside Ukraine. This was made possible by the descriptive method, and the functional approach made it possible to trace the conformity of teaching materials with modern requirements and needs of students. Textbooks for German-speaking students are designed for the Beginners level and implicitly take into account the information that for students it is the second Slavic language (usually after Russian). The studied textbooks have a diverse quality of language content (usually intended for beginners, but cover topics, grammatical material, communicative situations from higher levels) and are based on the grammartranslation method (except Klymenko Lina, Kurzidim Jan. Razom (2008); Schubert Ludmila, Ukrainian for beginners and fortresses (2012). It was found that there are no student`s book, teacher`s book, workbook, audio materials, which together according to the stages of training (levels A1-C2) would consistently provide a clearly divided language materials and propose communication skills, taking into account on the Common European Framework of Reference for Languages: Learning, teaching, assessment (2020) and Standardized requirements. Levels of proficiency in Ukrainian as a foreign language (A1-C2). High-quality linguistic resources of the Ukrainian language (for example, functional grammar of the Ukrainian language, dictionaries of collocations, lexical minimums), taking into account the latest approaches to learning foreign languages, would not only raise students' motivation, but also contribute to greater competitiveness of the Ukrainian language in a modern globalized society.
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Romanіuk, Svitlana, Liliia Denysiuk, and Nataliia Danilova. "FORMATION OF COMMUNICATIVE COMPETENCE OF MARKETING SPECIALISTS DURING THE STUDY OF ENGLISH." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no. 13(81) (May 26, 2022): 104–7. http://dx.doi.org/10.25264/2519-2558-2022-13(81)-104-107.
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In the context of accelerating integration and globalization processes, English is a key competence of modern professionals. The development of international relations, the active introduction of foreign experience in various spheres of public life and other globalization trends determine the need for the formation of higher education student’s skills and abilities of academic and professional foreign language communication. The purpose of learning English is not only to master it as a means of communication, but also to acquire professionally oriented foreign language competence for the successful implementation of further professional activities. The article highlights the peculiarities of the formation of English-language communicative competence in the training of marketers. It is established that the growing market demand for marketing professionals has led to an expansion of the offer of educational services in this area. The purpose of the article is to investigate the main scientific approaches to the formation of communicative competence of marketers in the process of learning English and to determine the main components of English communicative competence, methods of its formation. Communicative competence is seen as a set of knowledge, skills and abilities, as well as the ability to apply them for effectively communication in certain communicative situations. One of the most important communicative competencies of a future marketer is knowledge of a foreign language: the ability to read professional literature, communicate with business partners, write and study in a foreign language. It is determined that the basic scientific approaches to the formation of communicative competence in marketers are competence, cultural and systemic. It is substantiated that a modern English teacher should have a wide range of teaching methods and technologies, which will facilitate the satisfaction of educational needs of higher education students.
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Abdukhalikova, D. "Inter-subject communications in the learning of mathematics." Bulletin of Science and Practice 5, no. 3 (March 15, 2019): 459–64. http://dx.doi.org/10.33619/2414-2948/40/61.
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This article describes the study of mathematics inter-subject communication in institutes, where the need to pay special attention to the relationship of mathematics with other subjects, especially with the basics of economic knowledge. Inter-subject communication is raised to a higher level of scientific weight training process, providing multifaceted influence on the personality of students, ensuring unity of education, educational and developmental functions. So much attention in institutes for economic education is primarily due to the fact that economic knowledge defined by renowned economists who can teach economic theory necessary for the formation of the economic way of thinking and economic culture of the students. Besides knowledge form the basis of economic education and training student. Influence of inter-subject communications so broadly that it covers the area of teaching all disciplines affects the curriculum, programs and textbooks, beyond the narrowly defined as training, affecting the formation of the world students. So, there is every reason to believe inter-subject communication one of the principles of didactics.
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Baranova, Irina I., Marina V. Vinogradova, Irina А. Gladkikh, and Mariia Yu Dotsenko. "Problems of teaching Russian as a foreign language for special purposes: analysis of students' opinions." Perspectives of Science and Education 53, no. 5 (November 1, 2021): 260–76. http://dx.doi.org/10.32744/pse.2021.5.18.
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Introduction. For foreign students of Russian universities, the Russian language serves as a means of obtaining higher professional education. In this regard, one of the priority tasks of improving the quality of training specialists for foreign countries is the language training of foreign citizens in the Russian language for special purposes. Materials and methods. 126 foreign students of the first year of technical specialties of Peter the Great St. Petersburg Polytechnic University participated in the survey. The results of the study. The survey made it possible to identify the difficulties that foreign students have in the process of learning the language of their specialty and communicating in Russian in the educational environment of the university of the Russian Federation. Among the main difficulties affecting successful communication, foreign students noted communication with teachers of specialized disciplines (46.1%) and with employees of the dean's office (40.4%). The greatest difficulties in the training sessions are caused by understanding the lecture material (49.4%) and understanding the tasks for laboratory work (46.1%). Among the difficulties directly related to the study of the Russian language of the future specialty, the following types of tasks were noted: forming sentences (43.85%), grammar tasks (42.7%), writing dictations (36%). Discussion of the results. The results of the survey allow us to place methodological accents in the preparation of curricula, the creation of modern textbooks and tutorials; to take into account the communicative needs of foreign students who are starting to study on higher professional education programs in Russian technical universities; to implement the principle of continuity and interdisciplinary connections in the formation of the educational route of foreign students. Conclusion. Effective organization of teaching foreign students in the Russian language for special purposes contributes to improving the quality of training of highly qualified competitive specialists for foreign countries and the growth of the international authority of Russian higher professional education.
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López-Romero, Laura, and María de la Cinta Aguaded-Gómez. "Teaching Media Literacy in Colleges of Education and Communication." Comunicar 22, no. 44 (January 1, 2015): 187–95. http://dx.doi.org/10.3916/c44-2015-20.
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This work is part of an R&D project involving thirteen Spanish universities in which needs and wants in the field of media education in higher education are studied in the areas of Communication (Communication Studies, Journalism and Advertising) and Education (Teaching, Pedagogy, Psychology and Social Education). The objective of this study focuses on analysing the college textbooks directly related to Media Education most used in Education and Communication,. The report has been developed based on six educational competence dimensions: language, technology, interaction processes, production and distribution processes, ideology and values and aesthetics. Using each of these parameters the scope of the analysis and the scope of the expression were taken into account, based on guidelines set by Ferrés and Piscitelli in their well-known proposal of indicators for defining new media competence and which is structured around two areas of work: the production of own messages and interaction with others. The results were obtained by applying a quantitative methodology through a content analysis of semantic fields. The main conclusions point to a greater presence of the «Ideology and Values» dimension, and almost non-existent representation of the «Aesthetics» indicator.El presente trabajo forma parte de un proyecto I+D integrado por trece universidades españolas en el que se estudian las necesidades y carencias en materia de educación mediática en el ámbito de la enseñanza superior, tanto en las áreas de Comunicación (Comunicación Audiovisual, Periodismo y Publicidad) como de Educación (Magisterio, Pedagogía, Psicopedagogía y Educación Social). Esta investigación centra su objeto de estudio en el análisis de los manuales universitarios más utilizados en Educación y Comunicación, en asignaturas directamente relacionadas con la educación mediática. Este informe se ha desarrollado en base a seis dimensiones competenciales mediáticas: lenguajes, tecnología, procesos de interacción, procesos de producción y difusión, ideología y valores y estética. De cada uno de estos parámetros se ha tenido en cuenta el ámbito del análisis y de la expresión, partiendo de las pautas señaladas por Ferrés y Piscitelli en su conocida propuesta articulada de indicadores para definir la nueva competencia mediática, que se ha estructurado en torno a dos ámbitos de trabajo: el de la producción de mensajes propios y el de la interacción con otros ajenos. Los resultados han sido obtenidos mediante la aplicación de una metodología cuantitativa, a través de un análisis de contenido por campos semánticos. Las principales conclusiones extraídas apuntan hacia una mayor presencia de la dimensión Ideología y Valores, y una casi inexistente representación de la dimensión Estética.
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Andreani, Wiwik. "Reflective Evaluation of Efl Teachers Versus Their Students’ Evalution." Lingua Cultura 4, no. 1 (May 31, 2010): 12. http://dx.doi.org/10.21512/lc.v4i1.347.
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Article investigated the grading of teaching values and its relation to the rating performance of the teachers. For this purpose, 27 EFL teachers were randomly chosen from Bina Nusantara University. Some teachers taught only English Department students and some others taught students of other Departments, for example Computer Science, Marketing Communication, Management, Visual Communication Design and Chinese Department. They were asked to grade twelve values in their teaching according to the order of importance and to answer a set of questions on those values. Besides, their students filled in a questionnaire with the aim of evaluating the teachers’ performance from September 2008 until June 2010 (three semesters).The results of the study suggest that there is a change in the teaching-value grading along with teaching experience. However, there is no relationship between teaching values and getting high/low rating performance, the reason of which is not dealt with in the study. Expertise, Enthusiasm, Reliability and Attentiveness were teaching values selected as most important for the EFL teachers. Moreover, most teachers were graded higher in their soft skills rather than hard skills, especially in giving the students an opportunity to ask questions and to have a discussion during the teaching and learning process. Finally, when teachers taught small and big classes, surprisingly most of them got higher rating performance from their students of big classes, for both their hard and soft skills.
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Md Abdul Karim Ruman. "Challenges of Teaching English Listening, Speaking, Reading and Writing Skills at Qawmi Madrasas under BEFAQ in Bangladesh." International Journal of Linguistics, Literature and Translation 4, no. 7 (July 30, 2021): 125–38. http://dx.doi.org/10.32996/ijllt.2021.4.7.14.
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One of the recent aims and objectives of Qawmi madrasa education is to make the madrasa students adequately proficient in English to participate in the competitive sectors of Bangladesh for better career options. Though they consider English as an international language of communication and higher education, they pay very little attention to this language teaching and learning. Using a mixed-methods approach, the present study tried to explore how the 4 macro-skills of the English language are taught in Qawmi madrasas under the BEFAQ board and what challenges the teachers and the students encounter in teaching-learning situations. Analyzing the questionnaires, interviews, and classroom observations, it was found that only reading and writing skills are focused in the syllabus, textbooks, classroom, and testing; whereas listening and speaking skills are either informally practiced very little or avoided from all arenas. Consequently, language learners cannot achieve communicative competence in English. Finally, the researcher attempts to put forward some recommendations regarding the English syllabus, textbook contents, teaching method, and testing system to the Qawmi madrasa board and authority, madrasa teachers, and Bangladesh government for facing the challenges and making the students proficient in all basic skills of English language.
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Komyshan, Ju. "THE CONTENT COMPONENT OF THE TRAINING PROCESS OF FUTURE MUSICAL ART TEACHER FOR ICT ADOPTION." Aesthetics and Ethics of Pedagogical Action, no. 24 (December 26, 2021): 143–53. http://dx.doi.org/10.33989/2226-4051.2021.24.255914.
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The article analyzes the importance of information and communication technologies in the preparation of applicants for higher music and pedagogical education. Regulatory and legal documents have been established and define the main positions for improving the national information culture of society. They are the guides of higher education institutions in the development of educational support.
Besides, it is determined the content component of the course, «Information and communication technologies in education and art» for future teachers of music art at Poltava V.G. Korolenko National Pedagogical University.
Attention is paid to the process of professional training of future music teachers, where the use of computer training programs in the system of music education corresponds to its conceptual principles and takes into account the basic didactic principles.
Examples of software are offered and have proven themselves in the education of modern future music teachers.
Today, distance learning is one of the most successful ways to overcome the difficulties of quarantine restrictions related to the pandemic caused by the COVID-19 virus. The study provides a comparative analysis of distance learning platforms MOODLE and Google Classroom, which have become widespread in the educational process of many higher education institutions. There were also described the technical and pedagogical capabilities of the ZOOM and Google Meet cloud platforms.
Using electronic textbooks in the training of future teachers is considered an advantage. Was given an example of a music teacher using in the activities electronic textbooks and simulators.
It is concluded that the use of information and communication technologies in art education expands the possibilities of teacher's teaching and stimulates better learning by students. The high level of knowledge and skills in mastering new ICT tools increases the level of adaptation to global changes in society, promotes the modernization and selection of pedagogical approaches, saves resources (including humans) in solving problems.
Perspective directions are defined further research of the specified subject concerning the introduction of information and communication technologies in the formation process of performing-instrumental, conducting-choral, and vocal culture of future teachers of musical art.
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Ihnatova, Olena, Kateryna Poseletska, Dmytro Matiiuk, Yana Hapchuk, and Olena Borovska. "application of digital technologies in teaching a foreign language in a blended learning environment." Linguistics and Culture Review 5, S4 (October 23, 2021): 114–27. http://dx.doi.org/10.21744/lingcure.v5ns4.1571.
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Currently, many different approaches to higher education are being discussed with the requirements of the educational authorities. The importance and necessity of meeting the educational needs of the population, ensuring access to quality education and integrating education and science and technology are usually emphasised. Purpose of the study: to identify the specific features of the use of electronic textbooks (interactive publications) for teaching a foreign language on different online platforms in a distance learning environment. A systematic review can be explained as a research method and process for identifying and critically evaluating relevant studies and for collecting and analysing data from identified studies. Educational materials need to be used on time and the spot. The Pinboard method can be used to increase the efficiency of the lesson. The word "pinboard" comes from the English language and means "pinboard backing", "pin board". The essence of this teaching method is that discussion and learning dialogue are connected practically. Its strengths are its developmental and educational functions. Students will develop a culture of communication and discussion, the ability to express themselves not only orally, but also in writing, and the ability to think logically and systematically.
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Yousef, Darwish Abdulrahamn. "Factors influencing academic performance in quantitative courses among undergraduate business students of a public higher education institution." Journal of International Education in Business 10, no. 01 (May 2, 2017): 12–30. http://dx.doi.org/10.1108/jieb-07-2016-0016.
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Purpose This paper aims to investigate the impacts of teaching style, English language and communication and assessment methods on the academic performance of undergraduate business students in introductory quantitative courses such as Statistics for Business 1 and 2, Quantitative Methods for Business, Operations and Production Management and Operations Research in a non-Western setting. Design/methodology/approach Data was collected from 750 undergraduate business students in third- and fourth-year classes at the UAE University (UAEU). Descriptive statistics were used to gain some insights into the demographic and educational characteristics of respondents and their opinions regarding the importance of the three factors of concern to their understanding of quantitative courses material, along with multiple regression analysis that was used to test the hypotheses of the study. Findings The results of the present study indicate the importance of the teaching style in terms of the way the lecturer speaks and the pace of presenting the material, in addition to the structure of the lecture in understanding quantitative course material. Additionally, availability and contents of the material on the course website play an important role in helping undergraduate business students understand the subjects of quantitative courses. The study revealed that the UAEU undergraduate business students are, to some extent, uncomfortable in reading printed textbooks and writing reports on quantitative topics in English. The results of multiple regression analysis revealed that both teaching style and English language and communication have a great influence on the academic performance of UAEU undergraduate business students. Research limitations/implications The paper has a number of limitations. For instance, the sample was taken only from students in a single university. Moreover, this study focuses on the business students and in turn, it excludes students of other colleges. On the other hand, it has a number of implications for administrators, instructors and researchers. Administrators should pay special attention when setting admission standards. Instructors teaching quantitative courses should prepare well-structured lectures and deliver them at a reasonable pace to allow students the time to understand them. They should also pay attention to the way they speak. For researchers, this study will indicate the need for further research to confirm or refute the results of the present study. Originality/value The present study is the first attempt to investigate the impacts of the three factors of concern on the academic performance of undergraduate business students in introductory quantitative courses in a public university setting in the UAE context.
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Moma, La, Hanisa Tamalene, and Samad Rumalean. "PENGEMBANGAN PERANGKAT PEMBELAJARAN GENERATIF UNTUK MENINGKATKAN KEMAMPUAN BERPIKIR MATEMATIS TINGKAT TINGGI SISWA SMP." Jurnal Pendidikan Matematika Unpatti 4, no. 1 (March 30, 2023): 16–24. http://dx.doi.org/10.30598/jpmunpatti.v4.i1.p16-24.
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The current characteristics of learning mathematics are more focused on procedural abilities, one-way communication, monotonous class settings, low-order thinking skills, depending on textbooks, more dominant routine questions, and low-level questions. Teachers rarely give high-order thinking skills to students in learning mathematics, so students are given non-routine questions, and questions that require critical and creative solutions, students have difficulty solving them. To overcome this, this study used a generative learning model. Learning with this model has succeeded in increasing student mathematics learning outcomes. The specific objective of this research is to develop generative learning tools to improve the high-level mathematical thinking skills of junior high school students. This research is product development research in the form of generative learning tools to improve higher-level mathematical thinking skills to be used in junior high schools. There are three learning tools developed, namely teaching materials, student worksheets, and learning implementation plans, which will be used in the teaching and learning process. The development of this learning device refers to the general teaching material development model of Tjeerd Plomp (1997) which consists of several phases, namely: (1) initial investigation phase; (2) design phase; (3) realization; and (4) test, evaluation, and revision phases. From the research conducted, it was found that the creative learning model developed in this study met the criteria of validity, practicality, and effectiveness
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Medina, Juan Chávez, Norma Angélica Santiesteban López, María Vanessa Romero-Ortiz, and Felipe Machorro-Ramos. "Key Teaching Competencies for Success in Family Businesses: a Strategic Approach in Higher Education." International Journal of Professional Business Review 8, no. 12 (December 22, 2023): e04018. http://dx.doi.org/10.26668/businessreview/2023.v8i12.4018.
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Purpose: The main objective of the study is to develop essential teaching skills for the successful management of family businesses, proposing a strategic teaching plan that covers everything from student training to the creation and effective management of these companies, contributing to economic growth and meeting social demands. Theoretical Framework: The theoretical framework highlights the importance of preparing students to manage family businesses, focusing on specialized instructors. It underlines the crucial role of family businesses in economic growth and argues that proper training can reduce failure rates in this type of business. Design/Methodology/Approach: A quantitative and qualitative methodology was used, with a descriptive-correlational approach and a non-experimental cross-sectional design. The research was carried out in Mexican universities with a sample of 180 professors. Data collection included surveys and interviews, assessing key competencies such as communication, leadership, problem-solving, and financial management. Findings: The results indicate that, according to the teachers surveyed, the most relevant competencies for successful family business management include communication skills, leadership, problem-solving, teamwork, financial management, human resources, marketing, sales, innovation, and entrepreneurship. The research highlights the importance of specialized training and the need to align family and business interests. Research, Practical & Social Implications: It is suggested the implementation of a strategic educational program in higher education that covers from training to the management of family businesses, adapting to the changing demands of society and the business environment. Originality/Value: The study addresses a relevant issue and proposes concrete measures to improve training in entrepreneurship and family business management in the academic field. It proposes a comprehensive strategic teaching plan, establishing the necessary competencies for teachers and providing specific guidance towards the creation and management of family businesses.
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Xie, Qing. "Applying Problem-Based Approach in Business English Courses for China’s English Majors." SAGE Open 12, no. 2 (April 2022): 215824402210933. http://dx.doi.org/10.1177/21582440221093349.
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To enhance pedagogical innovation, the study reports on an investigative study using surveys and teacher participant observation of 121 English-major undergraduates about using problem-based approach under active learning framework in business English teaching, learning outcomes, and suggestions for the teaching and learning process to cultivate professional soft skills. Based on quantitative and qualitative data analysis, the study found that the problem-based approach should focus on business English communication skills development. The study also found that participants preferred problems related to recruiting and marketing. The participants commented positively on the effectiveness of the problem-based approach and reported personal gains in soft skills. To refine the problem-based approach, the participants suggested having more diverse problems and activities, more time, and higher-quality group discussion. Follow-up problem-based activities should include more personal reflections, extended practice activities, learning materials, and teacher feedback. The study suggests strategies for implementing problem-based approach applicable for both Chinese and international contexts.
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Ivlieva, S. М. "THE SCIENTIFIC STYLE OF SPEECH IN THE CLASSES FOR THE MOVEMENT TRAINING OF FOREIGN STUDENTS." Opera in linguistica ukrainiana, no. 30 (October 23, 2023): 157–63. http://dx.doi.org/10.18524/2414-0627.2023.30.283866.
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The relevance of the study lies in the presentation of the methodological strategy, the formation of skills and methods of teaching ULF, the identification of common communication problems that arise in foreign students at the initial stage who study in a non-native language. The analysis of modern sources highlights the expansion of the range of research material on topic of teaching foreigners in Ukrainian, the emergence of relevant research and development of text and illustrative material based on modern Ukrainian reality, specifically on Ukrainian topics, unlike in the past, when only the experience of teaching RFL was used. The purpose of the study is to substantive the need for teaching the scientific style of speech in a non-native language. The methodology of the study in presenting the main material of the article is based on the general principles of forming the course on the scientific style of speech at the initial stage of training of foreign students who have to master the terminology in their chosen specialty and obtain higher education in Ukrainian higher education institutions. The methods of teaching for the formation of skills and abilities of future specialists in the field of various types of language and speech activities, professionally oriented level of language proficiency and professional terminology are outlined. Conclusions. The article focuses on the principles of selection, modeling and content of educational texts, tasks for texts depending on the level of language competence, the need to motivate students to learn and form intercultural competence in order to master the language of instruction and adapt foreign students to new conditions of functioning in a foreign language space in order to prevent culture shock. As a prospect for further development of research on the topic, attention is drawn to the need to structure and constantly replenish the textbook library in the form of paper and electronic textbooks modeled to the appropriate level of students and their specialization: a body of texts in the specialty.
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Sakibayev, Razakh, Spartak Sakibayev, and Bela Sakibayeva. "Development of Students' Programming Abilities With the Means of Non-Programming Disciplines and Activities." International Journal of Information and Communication Technology Education 15, no. 1 (January 2019): 109–17. http://dx.doi.org/10.4018/ijicte.2019010108.
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Higher Education Institutes across the world have started using social media to reach out to the prospective students as well as to interact with current students and alumni. Social media improves the communication on one hand and helps in promotional and development activities on the other. Present work explores the integration of social media in different processes in Higher Educational Institutes. A student enters the institute with admission process and exits after completion of degree. While on the campus, a student is involved in curricular, co-curricular and extra-curricular activities. At the same time, a student participates in the communication with the fellow students and other corporate and social forums. In all of these activities, social media can play a prominent and vital role. However, the success of social media roles depends upon; how the different stakeholders are engaged. A comprehensive study has been carried out to identify the role of social media in different activities of the higher education institutes. These activities range from looking for the new students, engaging them on the campus and maintaining communication after they leave the campus. Implications from teaching-learning, administrative, marketing and communication perspective have been identified. A framework has been proposed to integrate the specific social media channels in different processes in the higher education institutes. The framework will be very much useful in developing successful social media campaigns for higher educational institutes as well as to effectively engage the stakeholders.
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Zinchenko, Olena, Maria Ohrenich, Maryna Shepel, and Maryna Yakovlieva. "NON-LINGUISTIC STUDENTS’ INTERCULTURAL BUSINESS COMMUNICATION SKILLS FORMATION." Academic Notes Series Pedagogical Science 1, no. 191 (2020): 87–91. http://dx.doi.org/10.36550/2415-7988-2020-1-191-87-91.
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The article deals with the experimental methodology of general cultural competence and business English speech etiquette skills formation. They are regarded as a means of intercultural business communication of future economic professionals. The analysis of recent researches and publications issued by domestic and foreign scientists on the subject under study is provided. The authors give their own definition to the concept «general cultural competence». The experimental validation of general cultural competence and business English speech etiquette development was carried out on the basis of Odessa National Academy of Food Technologies (Ukraine) during 2017-2019. The experiment covered 450 students of the Faculty of Economics, Business and Control (Specialities «Accounting and Audit», «Economy of Enterprise») and the Faculty of Management, Marketing and Logistics (Specialities «Management», «Marketing», «Entrepreneurship, Trade and Exchange Activity», «Public Management and Administration»). The study was conducted in two stages. The first stage was aimed at future economic specialists’ general cultural competence formation and the second one — business English speech etiquette development. In the process of our study we solved the following tasks: to show the possibilities of forming general cultural competence in the educational process at a higher technical educational institution; to develop students' self-education and self-improvement abilities; to promote the creation of beliefs, value preferences, the acquisition of new knowledge and cultural activities skills. teaching the speech etiquette was based on certain principles, namely: didactical, methodical, linguistic. The study provides examples of interactive tasks and types of work that have contributed to the English language communicative competence development and cultural values assimilation of foreign cultures representatives, they are: business role plays, case studies, working with original texts, students’ pair and group activity, video tutorials, mini-conferences and presentations; such concepts as «dialogue of cultures», «intercultural interaction», «culturological situation», «speech etiquette formulae», «information and communication educational technologies» etc., Based on this work results, methodological recommendations for the students’ business English speech etiquette and general culture competence formation were given.
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Кovalenko, Oleksandr. "DIDACTIC FUNDAMENTALS OF MUSICAL TRAINING OF FUTURE CHOREOGRAPHY SPECIALISTS IN DOMESTIC HIGHER EDUCATION INSTITUTIONS." Collection of Scientific Papers of Uman State Pedagogical University, no. 1 (March 31, 2021): 91–97. http://dx.doi.org/10.31499/2307-4906.1.2021.228723.
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The article considers the didactic conditions of musical training of choreographers in higher education institutions of our state. In this work the structural didactic features of musical competence of choreographers are defined, such as: feature of professional activity planning; ways and methods of performing professional activities; communication techniques; organizational skills of choreographers; features of dance and motor motility. The article also states that the author considers an individual approach to take into account the ways of adapting the properties of studentsʼ nervous system to the requirements of professional activity as an effective method of musical training of choreographers in domestic higher education institutions. The article also deals with an individual approach, which takes into account the individual differences of students, the development of techniques, tools and methods of forming professional and musical skills of choreographers, due to the typological properties of the nervous system. At the heart of the individual approach considered in the study there is the idea of understanding a developing student as a person with a unique set of individual qualities. This involves the recognition of different, but equivalent in effectiveness methods of educational and creative activities that meet the objective requirements of the professional activity of the teacher and the individual characteristics of the future specialist.Also, in this paper, it is noted that in pedagogical science didactics is connected with the methods of teaching courses. The method of teaching folk dance is somewhat different from other choreographic disciplines due to the specifics of national dance. All textbooks, programs and methodical materials on folk choreography are authorʼs versions and naturally cannot be accepted by all experts identically.
Keywords: musical training, music theory, choreographer, professional training, didactics, didactic bases of training, professional skill, systematic approach to musical training.
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SVATYUK, O. R., and O. P. PODRA. "DEVELOPMENT OF INTERNATIONAL EDUCATIONAL PROGRAMS BASED ON THE UNIVERSITY WEBSITE MARKETING UNDER CONDITION OF PANDEMIC." REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT, no. 4(20) (November 30, 2020): 165–70. http://dx.doi.org/10.15802/rtem2020/211052.
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The article is devoted to the study of features and problems of functioning of joint educational programs on the example of the program «double diploma», and also features of advancement of institutions of higher education on the basis of corporate web sites development. Goal. The aim of the article is to try to explore the features of the program «double diploma» under modern conditions, as well as to determine the importance of web sites of higher education institutions as a marketing tool that promotes them, as well as a communication tool under conditions of pandemic. Method. To solve this scientific problem, the method of comparative analysis of sites based on the use of Google Analytics, Google Data Studio, Google Analytics Academy, the method of abstract-logical generalization and the method of analogies were used. Results. The three main models of academic training within the "double diploma" program are identified, as well as the problems associated with its implementation in modern conditions, the importance of search systems and corporate sites, the use of which provides all necessary information for both students and for researchers and teaching staff.
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Singh, Kuldip, and Prabha Ramakrishnan. "Assessing the effective marketing and employers' perception of the quality of the Diploma in Public Administration of UiTM Sarawak Branch." Social and Management Research Journal 4, no. 1 (June 1, 2007): 15. http://dx.doi.org/10.24191/smrj.v4i1.5122.
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This study examines the socio-economic status and employers' perception of work quality of Diploma Public Administration (DPA) graduates' of UiTM Sarawak Branch who graduated over the yearsfrom /997 to 2000. In addition, the study also examines the graduates 'perception ofDPA programs relevance to employability. Our sample consisted of 436 graduates. The response rate for graduates was 36 percent and the employers' response is /7 percent. The study shows that the profile of a typical DPA graduate is below 30 years old, earning less than RM1,500 per month, has Cumulative Grade Point Average (CGPA) of 2.80 and is employed in the Government sector. Our findings indicate that 70 percent of DPA graduates are employed and /4 percent are pursuing higher education. Regarding the DPA curriculum structure, majority of respondents are of the opinion that it is relevant to the job market however more emphasis needto be given to improving the standard of English language amongst DPA graduates. Addition comments request extended industrial attachment, teaching communication skills and Information Communication Technology (ICT) skills. Employers are of the opinion that UiTM DPA graduates exhibit comparable work quality to other local university graduates. DPA graduates also scored well in the generic skills required by employers.
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Polubichenko, Lidiia Valerianovna, and Inna Vladimirovna Kharlamenko. "Trends in the development of foreign language education in a non - linguistic university." Moscow University Pedagogical Education Bulletin, no. 1 (March 30, 2021): 16–31. http://dx.doi.org/10.51314/2073-2635-2021-1-16-31.
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The article observes modern trends in the development of foreign language education in a nonlinguistic university, using as an example the English Department for Science Students, Faculty of Foreign Languages and Area Studies of Lomonosov Moscow State University. Nonlinguistic university graduates need a fairly high level of foreign language communicative competence to be competitive in the modern labor market, which determines an everincreasing attention to teaching LSP (Language for Specifc Purposes). In 2001, the English Department for Science Students participated in the Russian-British project RESPONSE (Russian Education Support Project on Specialist English) aiming at a largescale study of the current state of teaching English for specifc purposes in Russian universities. Its fndings provide the baseline that serves a useful starting point for evaluation and monitoring the changes that have occurred in this area over the past twenty years. The main trend is the change of teaching methods and approaches: from the grammar-translation method inherited from the Soviet higher school to computer assisted language learning (CALL), communicative and competence approaches today. Active integration of information and communication technologies in the educational process makes it possible to form and develop the university's electronic information and educational environment. The MSU educational platform “University without borders” is based on Moodle LMS and used for distance teaching and learning. It ofers online educational materials, electronic textbooks and courses, for both degree programmes and supplementary education. The main digital tools that lecturers use to teach and supervise students' self-study are listed. The paper considers such areas of the work of the English Department for Science Students as development and application of interactive teaching methods and technologies; implementation of alternative forms of control, e. g. performing the fnal bachelor ESP assessment in the format of B2 CEFR exams or conducting an interfaculty scientifc student conference in English at the master's level; designing a professional development course in academic English for earth and life scientists; establishing an electronic library; compiling specialized corpora of medical and biological scientifc texts; promotion of multilingualism and multiculturalism.
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Hromko, T., and Ye Sobol. "SPECIFICS OF STUDYING LAW TERMINOLOGY WITHIN THE LIMITS OF THE BINARY FORMAT OF CLASSES." Scientific Notes Series Law 1, no. 13 (March 2023): 134–38. http://dx.doi.org/10.36550/2522-9230-2022-13-134-138.
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The article characterizes methodical approaches to the study of the topic "Ukrainian terminology in professional communication" in the preparing of future lawyers, which consists in conducting a binary class by specialists in Ukrainian language and in law. Definitions of the concepts "binary class", "interdisciplinary connections", "interdisciplinary integration", "competence", "professional preparing", "activation of cognitive activity" are given. The updating of the topic is due to the recognition of the position that, in the opinion of the authors, only the theoretical and practical course "Ukrainian language and speech culture" is insufficient. An attempt at a binary examination of legal terminology with teachers of legal disciplines leads to preliminary conclusions about the involvement of the law experts, representatives of the chosen specialty in the educational process with the aim of popularizing the chosen profession. The problems which prompt a law student to introduce terminology into his conceptual, terminological-scientific circulation are currently important. On the one hand, the more motivated the student of higher education is to expand his linguistic competences, the higher the level of language proficiency; on the other hand, they form the foundation for professional development and expand the horizons of the branch legal orientation of future lawyers. And accordingly, the speech and psychological "barriers" of the communication component of the binary class disappear, the desire to master the terminology, to improve one's knowledge, abilities and skills from the course and disciplines of the study of branch law, using methodological and didactic documentation, educational textbooks, manuals, dictionaries, glossaries, etc. has been noticed. Only in the creative cooperation of students and teachers of the Ukrainian language and special disciplines of law can high results be achieved during a binary class, even in the conditions of distance learning. The experience of teaching the Ukrainian language in a professional direction allows, on the basis of constant observations, mastering the latest developments in the field of education and efforts to improve the level of students' knowledge, to improve the method of teaching the discipline. The proposed study is a description of the experience of studying Ukrainian law terminology as an alternative to solving these problems – an attempt at a binary format of classes.
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Tolentino, Marilou Q. "On-the-Job Training (Practicum) and Academic Performance of the BSBA Students of the College of Business, Systems Plus College Foundation." Journal of Advances in Education and Philosophy 7, no. 03 (March 22, 2023): 94–99. http://dx.doi.org/10.36348/jaep.2023.v07i03.006.
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On-the-job training (OJT) program is one of the most crucial programs in higher education and is an integral part of the educational system in the Philippines, specifically in tertiary. The study determined the relationship between the academic performance and practicum performance of 59 BSBA Marketing Management students at the College of Business, Systems Plus College Foundation, who had taken their practicum in 23 organizations. The research method used in this study was the descriptive-correlation method. Data was based on the Practicum Evaluation Report where student trainees were evaluated on 5 performance key area of assessment. It includes personal characteristics, attitude towards the job, job performance, adherence to company policy, and competence breakdown into 22 items. Findings showed that the student trainees got the highest rating on adherence to company policies rated as very good, followed by job performance, attitude towards, competence, and personal characteristics. The students were rated low in oral and written communication skills as an area for evaluation with a rating of good. Thereby creating an impression that this area should be improved by strengthening the communication skills in all courses by integrating interactive teaching-learning methods like presentations, role plays, debates, cases, written reports, portfolios, and reaction/ term papers to further their communication skills.
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Kudinova, Olga A., and Valentina I. Kudinova. "INNOVATIVE LEARNING STRATEGY THROUGH THE USE OF VIDEO CLIPS IN FOREIGN LANGUAGES TEACHING." Sovremennye issledovaniya sotsialnykh problem 13, no. 4 (January 31, 2022): 558–67. http://dx.doi.org/10.12731/2077-1770-2021-13-4-558-567.
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Purpose. The objective of the study was to design a teaching innovation strategy through learning based on the video-clip to improve knowledge and overcome the difficulties that the university student presents in personal or group learning.
Methodology. The research is based on the theoretical study and synthesis of scientific and methodological literature, analysis of the results of experimental training, generalization of the results obtained during project activities based on video clips.
This pilot project was carried out with 5th-year students studying Practice of oral and written speech: Advanced level. Students have a high level of knowledge and a great interest in studying. The specifics of the subject also imply a high degree of participation in the proposed project. Students were offered several “dynamic tasks” reflecting a number of complex concepts from the curriculum. For each task, the participants developed a scenario in the form of a dialogue, which was corrected by the teacher during tutoring classes and used to create a video clip in which students had to act out a real-life situation related to the proposed topics. The impact of completed tasks on the group of participants was assessed through a survey.
The advantage of this pilot project is that conditions have been created for students to actively express students’ individual identity, the opportunity to use the acquired language material in accordance with their speech-thinking capabilities, freely participate in the communication process.
Results. Results showed that video-clip-based learning is a helpful tool not only for the acquisition of knowledge but also for enhancing communication skills and abilities by higher education students.
Practical implications. The use of video clips in the practice of teaching foreign languages contributes to the development of students’ communication skills, increases their motivation, provides visualization of the studied material, the effectiveness of its assimilation.
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Ningsih, Yunika Lestaria, Dina Octaria, Tika Dwi Nopriyanti, and Jumroh Jumroh. "Development of a Desmos-Assisted Planar Analytic Geometry Textbook to Support High Order Thinking Skills." JTAM (Jurnal Teori dan Aplikasi Matematika) 8, no. 2 (April 2, 2024): 544. http://dx.doi.org/10.31764/jtam.v8i2.20775.
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The study focuses on improving higher-order thinking skills (HOTS) in mathematics students using a Desmos-assisted planar analytic geometry course. Analytic geometry, which is essential for understanding geometric properties using analytic methods, requires students to develop problem-solving, analysis, assessment, and creativity abilities. However, current educational practices fall short of acquiring these abilities due to insufficient instructional techniques, textbooks, and a lack of integration with information and communication technologies. To address these shortcomings, the study proposes a Desmos-assisted textbook meant to increase students' HOTS through the use of interactive Desmos platform tools such as graphic depiction, experimentation, simulation, and collaborative learning. The textbook development followed the PLOMP model, which included preliminary research, prototyping, and assessment phases, ensuring the textbook's validity and practicality through reiterated evaluations. The findings show that the textbook is highly valid and practical for instructional purposes, improving students' knowledge of mathematical concepts and ability to engage in HOTS processes. Despite some difficulties with HOTS-related practice questions, generally student feedback was positive, emphasizing the textbook's function in supporting a deeper understanding of analytic geometry and encouraging problem-solving skills. The study indicates that integrating technology such as Desmos into mathematics education can greatly contribute to the development of students' HOTS, and recommends its use in teaching techniques as well as additional research on its implementation in educational contexts.
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Zdanovskaya, Lidia B. "REPRESENTATION OF CONCEPTUAL OPPOSITION IN A PERSONALIZED MODEL OF LANGUAGE PERSONALITY (BY THE EXAMPLE OF THE CREATION ‒ DESTRUCTION DICHOTOMY)." Sovremennye issledovaniya sotsialnykh problem 15, no. 2 (June 30, 2023): 219–34. http://dx.doi.org/10.12731/2077-1770-2023-15-2-219-234.
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Background. The tendency of global aggravation of the confrontation of ideologies as a fundamental characteristic of the current political reality is due to the desire to consolidate the ethno-cultural priorities of the nation to preserve and assert the status of national identity correlated with the category of “linguistic personality”.
Purpose. The article is devoted to the study of the implementation of the opposition of the notion “linguistic personality” in the American linguistic culture.
Materials and methods. The material for this article was the treatises of the classics of German and French philosophy, the works of Russian representatives of the scientific schools of linguoculturology, cognitive linguistics, devoted to the theoretical issues of the semantics and pragmatics of linguistic communication, conceptual opposition, as well as the book of the American journalist B. Woodward Fear: Trump in the White House. When writing the article, the following methods were used: comparative, discursive, contextual analyses.
Results. In the course of the study the functioning of the mechanisms for the implementation of the opposition of linguistic consciousness was analyzed. The descriptive characteristics of the concept “linguistic consciousness” are presented. Various approaches to the description of the key normative characteristics of a linguistic personality are systematized. As a part of the personified model the structural organization of a linguistic personality is described based on the dichotomy “Creation ‒ Destruction”.
Practical implications. The results of the study can find practical application in the preparation of teaching aids and textbooks on the linguo-cognituve analysis of concepts based on dichotomous models.
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Gutsul, Oksana, and Tetiana Biriukova. "FEATURES OF TEACHING A DISCIPLINE "MEDICAL AND BIOLOGICAL PHYSICS" FOR FOREIGN STUDENTS IN ENGLISH LANGUAGE IN HIHER MEDICAL EDUCATION." Educological discourse, no. 3-4 (2019): 197–205. http://dx.doi.org/10.28925/2312-5829.2019.3-4.197205.
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The article deals with the peculiarities of the teaching of the discipline "Medical and Biological Physics" to foreign students in the English language of the highest state educational institution of Ukraine "Bukovinsky State Medical University". Expansion of international relations in science and the world is one of the main manifestations of Ukraine's integration into the world of information space, impossible without a language that has long become international - the English language. A significant number of modern scholars actively study the features of methods of training foreign students, including in the direction of physics and mathematics. However, attention is not paid to the study of specific features of teaching these disciplines to foreign students. Problemrequirements of Ukrainian higher education, with their status as a foreigner in Ukraine, with the features of age psychology, with their national-psychological peculiarities. The purpose of teaching physical and mathematical disciplines, in particular, medical and biological physics, of course, should be the close connection between a physical phenomenon or a process with its application in medicine for the purpose of diagnosis, treatment and prevention of diseases. To facilitate perception and understanding of physical phenomena or processes, it is expedient to use demonstration physical models, to perform laboratory work with the processing of measurement results and to formulate conclusions. Particularly important for foreign students is the availability of English-language textbooks that correspond to the curriculum of the discipline according to the number of academic hours covering topics from lectures and practical classes. Due to the constant increase in the number of foreign students studying in English, the necessary condition is to provide a well-prepared teaching and learning material that would cover the theoretical foundations and practical skills in discipline, in particular, the physical and mathematical direction, and ensure close communication with it, with future professional activities of students.s of foreign students at the adaptation stage are related to the new
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Kabulunze, Jumbe Gilbert, Henry Mwangi, and Kennedy Ogada. "Improve student performance in the psychiatry subject with 3D animation." Journal of Agriculture, Science and Technology 22, no. 3 (May 16, 2023): 79–99. http://dx.doi.org/10.4314/jagst.v22i3.7.
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The integration of information communication and technology in medical education has led to the emergence of modern instructional tools, thus transforming pedagogy. Modern instructional tools like 3D animation are very effective tools for pedagogy, especially in subjects that involve complex concepts that are difficult to represent with traditional instructional tools such as textbooks, and lectures. The main objective of this study was to determine the effectiveness of using 3D animation in teaching psychiatry to clinical medicine students at the Kenya Medical Training College. The study used a randomized comparative design, where participants were randomly assigned to either a treatment group (3D animation) or a control group (textbook). Data were collected using self-administered questionnaires. The study targeted 61 respondents, and the sample size was 53 respondents (11 lecturers and 42 students). A pilot test to ensure the reliability and validity of the questionnaires was done on 30 respondents from the nursing department at Kenya Medical Training College. The analysis of the results was done using the Statistical Package for Social Sciences software version 29, whereby descriptive statistics were used to describe feedback from the lecturers and students while independent sample t-tests were used to determine the statistically significant difference in student scores. The t-test results showed a statistically significant difference in means between the two groups, with t (40) = -7.332, p < 0.001 (two-tailed). The mean difference between the two groups was -8.190, with a standard error of 1.117. The 95% confidence interval of the difference ranged from -10.448 to -5.933. Therefore, the use of 3D animation had a statistically significant positive effect on test scores compared to textbook instructional materials in the context of teaching psychiatry. The study recommends the integration of 3D animations in the medical education curriculum at Kenya Medical Training College and other institutions of higher learning.
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Gochitashvili, Ketevan, and Giuli Shabashvili. "Teaching Strategies of Georgian Colloquials and their integration in Georgian as SL Class." International Journal of Multilingual Education X, no. 2 (December 24, 2021): 93–109. http://dx.doi.org/10.22333/ijme.2021.18007.
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In the process of learning a foreign/second language, students should learn spoken/colloquial language in addition to formal language. This is important for successful communication in a reallife situation. Spoken/informal language occupies a significant part of everyday communication. Moreover, colloquial language and face to face interaction represent the essential aspects in both learning and teaching process and plays an important role in terms of linguistic and cognitive development of learner (Hinkel, 2006). According to Engkent, students “are wellequipped if they can handle a basic formal! informal distinction and understand the principles of register use” (Engkent; 1986). Georgian as a second language teaching resource does not include materials discussing this part of the language. As a result, language learners do not have the appropriate skills and knowledge to select the correct forms and expressions, taking into account the quality of language formality and the actual communication situation, speaking, as well as obstacles in understanding the information received in everyday speech, which also requires specific knowledge. The aim of the article is to study the situation in Georgian higher education, to identify the level of students' knowledge and learning activities and approaches, and to develop relevant recommendationsto address the above-mentioned problem. The research was conducted on the basis of Georgian higher education institutions, foreign students who speak Georgian as a foreign language took part in the research. Finally, 35 students of different nationalities participated in the study. The paper is mainly based on qualitative research. In addition, the interview method was used in the study; informants were 35 students who completed the questionnaires with open-ended and closed- ended questions. The observation method was also used in the research. We looked at the components of teaching speaking and reading. We conducted an experiment during the research process. Students were given a text with the same content in formal and informal style to read. In addition, we offered them the task of participating in a conversation situation on the same topic in a different context in terms of formality/language register and the results in both activities were observed. The study involved a relatively small focus group, which prevents a more in-depth and generalized picture from being displayed and the results obtained. Observations of the lesson process have shown that students understand the formal text more easily than informal style language. Even when the teacher provides spoken language forms, students find it difficult to comprehend such material. This is due to the fact that spoken language learning activities are more spontaneous, less systematic and do not reinforce such knowledge in the audience. Student surveys and questionnaires completed by them revealed the following: At a certain level of language proficiency they find it relatively easy to learn information from university-created texts in literary language, but in everyday situations, it is difficult to establish successful communication and comprehend information due to ignorance of spoken forms. In addition, such activities are less covered in the curriculum as well as in the textbooks and in thisregard, the experience of both teachers and students is relatively scarce. The experiment revealed that students understand the text of a formal genre more easily and correctly than spoken, informal information. The same goes for building a talking situation. In order for the student to realize the similarities and differences between formal and informal languages, it is necessary to carry out a variety of activities in the learning environment, including 1. Identify formal and informal distinguishing marks, which is achieved by reading, processing and comparing different texts according to different levels, genres and formality levels. 2. Use of lexical activities: Identify lexical items (slang, language contractions, acronyms, etc.) in texts, create a dictionary and perform relevant exercises. 3. Conversational activities on different topics: The teacher presents and discusses a particular form with a student, after which the students build the spoken situation in different language registers and make a presentation through role-playing games. 4. Use of authentic recordings and multimedia to master natural, informal language forms and structures.
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Kazakevych, Olena. "Formation of leadership competence of future marketologists in the process of learning a foreign language." Visnyk of the Lviv University. Series Pedagogics, no. 39 (2023): 59–66. http://dx.doi.org/10.30970/vpe.2023.39.12034.
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The article deals with the main approaches to the formation of leadership competence of future marketeologists in the process of learning a foreign language. Among the researchers, the works of S. Nestulia, R. Kubanov, N. Volkova,T. Shergun, A. Zhukova, and L. Horoshko-Yarovyk should be highlighted. The concepts of «competence» and «leadership competence» are defined. The idea of the need to form leadership competence of future marketologists based on the requirements and specifics of professional activity is substantiated. It is noted that a foreign language can be an effective means of forming not only communication skills, but also important leadership qualities of a personality of a future marketologist: initiative, tolerance, balance, sociability, assertiveness, etc. The aim of the study is to prove the effectiveness of forming the leadership competence of future marketologists in the process of teaching the discipline «Foreign Language (for Professional Purposes). The advantages of active teaching methods in the formation of leadership competence are revealed. In order to increase the level of foreign language acquisition and develop leadership competence, the possibility of using such modern active teaching methods as the case method, discussion method, game methods, projects, etc. is analysed. The essence of each method is highlighted. Examples of the use of these teaching methods in foreign language classes with students of the speciality 075 «Marketing» at the State Academy of Economics and Management are given. The results of this research are of practical value for foreign language teachers in higher education institutions, as well as other teachers and researchers who study the problems of developing leadership competence in students. Keywords: foreign language, leadership competence, marketologist, active learning and teaching methods.
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BENDRAOU, RACHID, and SANA SAKALE. "Enhancing Critical Thinking Skills and Communication Skills through Flipped Learning Technology in Moroccan Middle Schools." International Journal of Linguistics, Literature and Translation 6, no. 5 (May 10, 2023): 49–58. http://dx.doi.org/10.32996/ijllt.2023.6.5.6.
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Flipped learning technology is an effective approach that has been used widely in Morocco during the pandemic period. It is an approach that combines both face-to-face and online settings of learning and teaching. It is claimed that the utilisation of this approach matches the learners’ needs and promotes autonomous learning among students at almost all educational levels. In this regard, this study aims to examine the effectiveness of Flipped learning technology in upgrading critical thinking and communication skills. This paper employed a quasi experimental pre-test post-test study design and teacher’s observations. The sample was two groups consisting of 60 students aged 13 and 14 years old in the 8th grade at Tazi middle high school in Casablanca, Morocco. The participants were divided into an experimental group (N=30) that received the treatment study using Flipped learning technology approach and a control group (N=30) taught traditionally. They were taught using a teacher centred method. The researcher used a critical thinking and communication skills test as an instrument and a paired sample t-test for the analysis. The findings revealed a significant difference between the experimental and the control group (sig <0.05); it showed that experimental group participants achieved higher thinking and communication skills. Overall, we conclude that Flipped learning technology influenced critical thinking and communication skills.
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Makori, Elisha Ondieki, Dorothy Njiraine, and Peninah Talam. "Practical aspects of implementation of institutional repositories in Africa with reference to the University of Nairobi." New Library World 116, no. 9/10 (October 12, 2015): 610–40. http://dx.doi.org/10.1108/nlw-10-2014-0125.
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Purpose – This paper aims to assess practical aspects of implementation of institutional repositories (IRs) in Africa with reference to the University of Nairobi and provide useful guidelines to the issues and lessons learned to the other practitioners. Design/methodology/approach – The study used cross-sectional descriptive survey design to gather and analyze data that was both qualitative and quantitative in nature. In addition, questionnaires, interview schedule and observation guide were utilized to collect data from the respondents. Findings – First, the study established that the IR has not been well integrated into mainstream information services of the library. Second, there is lack of awareness on the use of IR as an information resource on the part of students and staff. Third, there is need to integrate different forms of information into the IR including graphics, video and sound to carter for the whole population of users even those with disabilities. Finally, there is need for aggressive or serious rebranding, marketing and promotion of the IR. Research limitations/implications – IRs are vital sources of information that are increasingly being integrated and utilized in African higher education. Discussion of the University of Nairobi as a case study provides practical lessons, implications and home grown solutions for other institutions of higher learning in the African context. Practical implications – IR is not only contemporary or emerging source of knowledge, information and communication but also fundamental or basic in institutions of higher learning. Consequently, IR provides excellent opportunities for universities to expand knowledge beyond internal and external learning environments. Social implications – Being fundamental sources of knowledge, IRs provide and support teaching, learning, research activities, scholarly communications and community services in universities and the society at large. As information and communication hubs, IRs have reinvented the image and role of universities as sources of knowledge in the society. Originality/value – Universities need to embrace IRs as vital and valid sources of knowledge and learning. Developing IRs without aggressive rebranding, marketing and promotional strategies is not enough for universities, associated institutions plus the information staff, but with prove that the resources are being utilized to achieve organizational goals and objectives.
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Matviienko, Lesia H., and Olena H. Krasota. "ELEMENTS OF COMPUTER LEXICOGRAPHY IN AGRICULTURAL MANAGERS EDUCATION." Alfred Nobel University Journal of Philology 2, no. 22 (2021): 211–18. http://dx.doi.org/10.32342/2523-4463-2021-2-22-20.
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The development of all spheres of public life is associated with the optimization of information processes (collection, storage, processing, transmission of information), so modern society is called information. Modern information and communication technologies play an important role in teaching a foreign language in non-philological higher education institutions. The organization of education using electronic tools allows significant deepening the professional knowledge and optimizing the educational process for students. Modern lexicography has significantly expanded and strengthened its tools with computer technology for creating and using dictionaries. Special programs (databases, computer files, word processing programs) let us automatically generate dictionary entries, store dictionary information and process it. The purpose of the study is to reveal the specifics of computer lexicography use for training managers in a modern agricultural university. To achieve this goal, a set of methods was used: theoretical: comparison and generalization (study of the degree of scientific development of the term “computer lexicography”), analysis, synthesis and generalization of psychological, pedagogical and methodological literature, theoretical forecasting and modeling of computer lexicography to determine scientific bases of the researched problem; empirical: diagnostic methods (interviews, interviews with teachers, questionnaires, analysis of products of professional activity of teachers, which provide philological disciplines in teaching the agricultural managers). The analysis of the problem showed its insufficient representation in modern scientific works. The article characterizes the role of disciplines of the philological cycle in the professional training of higher education students majoring in “Management”; the term “computer lexicography” is defined and its typology is singled out; the conditions for the introduction of computer lexicography in the educational process of agricultural universities are determined; analyzed software for the introduction of elements of computer lexicography in training the marketing specialists in agricultural universities; the positive and negative aspects of the use of computer lexicography as a component of education are revealed. The article for the first time revealed the specifics of the use of computer lexicography in teaching the philological disciplines for the specialty “Management” at the universities in the agricultural sector. The variety of trends in the introduction of computer lexicography at all stages of teaching the discipline is obvious, and, in particular, the variety of approaches to the creation of electronic dictionaries of different types. The obtained results allow deepening the knowledge of future specialists in the field of management, expanding the interests of higher education seekers, simplifying the work of students with special terminology, systematizing the acquired knowledge, improving the quality of philological disciplines through the introduction of information and communication technologies.
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Kudeshia, Chetna, and Arun Mittal. "The journey of Chumbak: from mail to mall – leveraging social media networks for on-going dialogue with customers." Emerald Emerging Markets Case Studies 5, no. 4 (July 10, 2015): 1–20. http://dx.doi.org/10.1108/eemcs-09-2014-0209.
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Subject area Marketing. Study level/applicability Undergraduate and postgraduate management students. Case overview Small scale business in India employ almost 30 million people contributing 50 per cent to industrial and 45 per cent to the total exports of the country. The rapid growth of internet has made it possible for the small scale start ups to reach its existing and potential customers without investing much. The case highlights this fact describing the journey of “Chumbak” a small scale business from an unknown brand to the foremost favourable funky product of India. Through this case the authors have tried to relinquish a synoptic view of how Chumbak has used varied social media platforms, to engage and connect with its customers. A survey of 147 customers of Chumbak customers shows that engagement through Facebook fan page of Chumbak positively impacts its purchase intention, brand image and leads to positive word of mouth. Expected learning outcomes The case highlights numerous dynamics of social media marketing and shows the recent social media promoting methods being used by the little scale businesses to ascertain on-going dialogues with their customers. The Case would facilitate the scholars in learning how these platforms may be used alone as a promotional tool not solely to reach the purchasers but additionally to type a higher complete awareness of the products with reference to Chumbak. The case explains that communication happening at varied social media platforms got to be tailored considering the sort of users. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Ramos, Dina, Hawayla Pereira, and Isabela Toledo. "Perception of Multimodal Portfolios as a Pedagogical Strategy for Learning Writing in a Digital Context." Journal of Technologies Information and Communication 3, no. 1 (December 7, 2023): 13972. http://dx.doi.org/10.55267/rtic/13972.
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Active learning is increasingly recognized as a cornerstone of higher education's teaching-learning paradigm. In this context, educators serve as facilitators, empowering students to take the lead and assume co-responsibility for their learning. Among the array of active learning strategies available, the portfolio stands out as an instrument that not only aids in knowledge construction but also fosters the development of crucial skills like autonomy and creativity. Furthermore, it serves as an interactive and participatory learning approach that encourages self-assessment and reflection on the teaching-learning journey. Portfolios, through the continual (re)construction of knowledge and ongoing collaborative engagement between students and educators, promote self-regulated learning by progressively fostering students' awareness of their learning process. This study reflects on the pedagogical application of individual portfolios, aiming to explore their role in enhancing writing skills within a digital context and nurturing cross-disciplinary skills highly valued by employers. Specifically, it delves into students' perceptions of the portfolio construction process within the Internet Writing course, a segment of the Master's degree program in Marketing and Digital Communication at the University of Aveiro (Portugal). After a brief examination of active learning strategies, with a specific emphasis on portfolios as tools for self-reflection and learning, the study analyzes questionnaire survey results utilizing SPSS software. The survey was administered to students enrolled in the course to assess the effectiveness of the applied teaching strategy. Lastly, based on the findings, this work identifies potential limitations and suggests strategies for improvement in future implementations.
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Trostynska, O., and V. Komarova. "A short-term course of Ukrainian as a foreign language: tasks, approaches, implementation." Teaching languages at higher institutions, no. 41 (December 30, 2022): 46–59. http://dx.doi.org/10.26565/2073-4379-2022-41-03.
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The article defines tasks and outlines approaches and ways to implement a short-term Ukrainian language course for foreign students of a preparatory department using a course developed by the teachers of the Language Training Department of International Education Institute for Study and Research of V.N. Karazin Kharkiv National University as an example. After the adoption of English as a medium of instruction at Ukrainian higher institutions, those international students of preparatory departments who do not have the appropriate language level have to learn two languages, i.e. English as a medium of instruction, and Ukrainian as the host country’s state language, which is crucial for functioning in the social and cultural environment. A limited amount of classroom time for learning Ukrainian makes it a challenge for teachers and methodologists. The core task is to develop a short-term course that would contain all the main structures of the Ukrainian language. In addition, there is an objective to build a communication competence sufficient to help the students adapt to a new social and cultural environment while studying in Ukraine. As a result, the students should master the Ukrainian language at the A2 level, which corresponds to the “basic user of the language”. The article includes the initial language proficiency level requirements according to the Common European Framework of Reference for Languages as well as the standards of Ukrainian as a foreign language at the A2 level. The authors also highlight how communicative methodology combines a structural approach and deductive, inductive, implicit, and interactive teaching methodologies. There is a conclusion on the relevance and advisability of such methodologies for the short-term Ukrainian language course for international students. The paper contains an analysis of the structure and content of the textbook “Learning Ukrainian” by V. Komarova, T. Laguta, and I. Sukhova based on the developed course materials. The book stands out among the other textbooks of Ukrainian for international students due to its condensed form and scrupulous selection of educational content. Moreover, the textbook corresponds to the needs of future international students who will be getting higher education in English at higher education institutions in Ukraine by forming communicative competence in Ukrainian. The authors examine the approaches and methods of teaching that correspond to the purpose and features of teaching a short-term course. The article showcases the communicative approach as the most widespread language educational method while studying any foreign language, and the Ukrainian language in particular.
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Grigoryev, Evgeny, and Liudmyla Rusalkina. "Materials for English learning for the students of medical specialties." Scientific bulletin of South Ukrainian National Pedagogical University named after K. D. Ushynsky 2023, no. 1 (142) (March 30, 2023): 54–60. http://dx.doi.org/10.24195/2617-6688-2023-1-7.
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The current stage of development of Ukraine's international relations with other countries requires a revision of the foreign language teaching process in higher school. Special emphasis should be paid to the effectiveness of foreign language learning. The expansion of international contacts highlights the need for training a specialist who can communicate with representatives of other countries not only at the domestic level, but also in professional activities. First of all, this concerns specialists in those professions in which there is intercultural communication (international internships, participation in international conferences). The English learning process of many Ukrainian medical colleges and universities is mainly based on non-authentic materials. Few studies have been conducted to explore the implications of authentic and non-authentic materials in learning English for Specific Purposes (ESP), for medicine in particular. The current study explores students’ perception of these resources in learning medical English. In order to optimize the learning process, a comparative analysis of English language manuals for medical professionals was made. The data were obtained on the basis of a questionnaire filled out by medical students of two universities. The students were required to assess different aspects of both authentic and non-authentic materials. The ultimate goal of the analysis is to determine the educational efficiency of the afore-mentioned textbooks and the students’ motivation for English learning. Analyzing the effectiveness of training future medical specialists for professional communication, the following methods were used: descriptive, statistical and empirical methods: observation, testing, and questionnaires. The findings showed that the participants had positive attitudes toward using authentic resources and that they preferred them to non-authentic ones. Authentic resources provide a beneficial effect on the development of students’ language skills in their professional area. The prospects of further studying in the in-depth analysis of different ways of optimizing English language proficiency.
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Zozulia, I., A. Stadnii, and A. Slobodianiuk. "Audiovisual teaching aids in the formation process of foreign language communicative competence." Teaching languages at higher institutions, no. 40 (May 30, 2022): 12–28. http://dx.doi.org/10.26565/2073-4379-2022-40-01.
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The modern visually-oriented world is the world of real and virtual possibilities due to the application of information technologies. Therefore, television and the Internet are used not only for entertainment but also for educational purposes in all the spheres of human activity including education. In didactics, audiovisuals play an important role in mastering foreign languages. The appropriateness of their use in the educational process is stipulated by their implementation facilitating all general didactic learning principles – activity, consciousness, consistency, and visualization as well. Audio and video materials are aimed at improving the perception efficiency of the program material, checking the level of its assimilation, and mastering the abilities and practical skills for application of the acquired knowledge. The aim of our analysis was an attempt to define the most basic principles for the formation of competence in a foreign language in students from non-language institutions of higher education based on the use of audiovisual teaching aids. During the study, the authors conducted an analysis and synthesis of the best pedagogical practice, generalized their observations, and experimentally verified the validity of using audiovisual teaching aids in the formation of foreign language competence of foreign students of the preparatory department and the main stage of training (1st-4th year students), and 1st-2nd year Ukrainian students of Vinnytsia National Technical University. The article clarifies the concept of foreign language competence. There have been analyzed the main methods of forming students’ foreign language competence based on the use of audio and video materials (phonetic recordings, texts recordings, audio lessons, podcasts, video clips, video films, electronic textbooks, online dictionaries, video conferences, virtual seminars, telecommunication projects). The authors have substantiated theoretically and tested experimentally the effectiveness of the use of audiovisual teaching aids and their influence on the formation of speech competence among Ukrainian and foreign students. They have proved that while using audiovisuals in the classroom one should take into account the cognitive patterns of students’ learning activities, and their readiness to perceive and assimilate the learning material. It is also important to ensure an organic combination of specific audiovisuals with the teacher’s professional skills. The creation of the foreign language communicative environment will help both optimize the training of future engineers of foreign language professional communication, and also form their professional communicative competence.
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Creaser, Claire, Susanne Cullen, Ruth Curtis, Nicola Darlington, Jane Maltby, Elizabeth Newall, and Valerie Spezi. "Working together: library value at the University of Nottingham." Performance Measurement and Metrics 15, no. 1/2 (July 8, 2014): 41–49. http://dx.doi.org/10.1108/pmm-03-2014-0011.
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Purpose – The purpose of this paper is to bring together the findings of two studies investigating the value of academic libraries to teaching and research staff in higher education institutions. The Working Together (WT) project was an international study, funded by SAGE Publishing, investigating the value of academic libraries for teaching and research staff in the USA, UK and Scandinavia. The Raising Academic Impact (RAI) project was an initiative of the University of Nottingham (UoN) aimed at increasing the impact of academic librarians in departments across the university by assessing perception and awareness of current library services and future needs of academic staff. Design/methodology/approach – The WT project was conducted during Spring 2012, comprising a series of eight case studies and an online survey exploring the case study experiences and findings within their wider regional and academic context. One was conducted at the UoN, and included the RAI project. The RAI project was originally a four-phase initiative conducted by academic librarians at the UoN. The first phase, which is reported in this paper, consisted of a survey of teaching and research staff, distributed in summer 2012, investigating awareness, uptake and value of existing services, as well as demand for new library services. Findings – Determining the value of academic libraries is a challenging task as very little evidence (beyond the anecdotal) is collected. Perceptions of library value vary greatly between what librarians think the value of their library is to academic staff and how academic staff actually value their library. Information literacy and study skills teaching are greatly valued by academic staff. Despite current efforts, research support is still limited, owing to a cultural barrier hampering greater collaboration between libraries and academic staff in this area. Communication and marketing are keys to increase the value of academic libraries to teaching and research staff. Originality/value – This paper presents the key findings from the two studies in parallel. It is anticipated that these discoveries will be of interest to the wider library community to help libraries develop services which are closely linked to the needs of teaching and academic staff.
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Fomichenko, Anna S., and Julia A. Mironova. "BASIC FEATURES OF TRANSLATION OF PROFESSIONALLY-ORIENTED TEXT IN THE FIELD OF ENERGY INDUSTRY (AS BASED ON THE ENGLISH LANGUAGE MATERIAL)." Sovremennye issledovaniya sotsialnykh problem 14, no. 2 (June 30, 2022): 353–68. http://dx.doi.org/10.12731/2077-1770-2022-14-2-353-368.
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Background. Globalization combined with achievements in the field of communication technologies and social media has led to a noticeable increase in specialists who are able to carry out professional communication in the intercultural space, who have translation competence, which allows, in particular, to use international experience reflected in foreign professional literature. In this regard, the relevance of adequate translation of professional texts increases.
Aim of the study. The purpose of the study is to study and analyze the specifics of the translation of special texts in the field of energy industry.
Methods. The research is based on the following methods: theoretical analysis of local and foreign sources, generalization, systematization, lexical and component analysis.
The result of the study is the identification of the most common single-component and multicomponent terms, as well as ways to translate them. The data obtained allow us to speak about the predominance of phrases, most of which are translated verbatim (by calculus), i.e. it has a specific analogue in the translation language, which allows us to conclude that the development and development of the term system of special texts in the field of energy industry.
Practical implications. The obtained results can be applied in teaching practice and be used in foreign language classes in higher educational institutions to solve the problem of students’ translation errors.
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Kalsoom B., Sumra, Muhammad Mumtaz, Nasra Dahir Mohamed, Abdul Haseeb, and Sarfaraz Hussain Ansari. "Online Education amid COVID-19 Crisis." IJERI: International Journal of Educational Research and Innovation, no. 18 (December 19, 2022): 240–59. http://dx.doi.org/10.46661/ijeri.6429.
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The objective of this study is to examine the main constraints experienced in the online mode of education during this pandemic at higher education level in Pakistan. The COVID-19 pandemic credibly transformed the method of learning and teaching from face to face to online. In unexpected sudden septicity, universities in Pakistan have started online education without proper instructional provision and relevant experience. For this purpose, the data is collected from 750 students and teachers across all over the regions in Pakistan. The study has used partial least square structural equation modeling (PLS-SEM). The findings show that technological bottlenecks, institutional preparedness, and digital divide are significant challenges. The differences in perceptions of rural and urban areas are also very important referring to several policies implications, implementing information communication technology (ICT), friendly curriculums, enhancing online accessibility and infrastructure development. This study contributes to help universities for developing effective e-learning policies for students in the situation of COVID-19.
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Dudics Lakatos, Kateryna, and Natalia Libak. "TRANSCARPATHIAN EDUCATION THROUGH THE PRISM OF DIALECT ATTITUDE." Philological Review, no. 1 (May 31, 2021): 34–44. http://dx.doi.org/10.31499/2415-8828.1.2021.232641.
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Most of the pupils who go to school speak the language version they have learned at home and only during the teaching process acquire the standard version of the spoken language. That is why it is extremely important that any negative, unpleasant experience should not be connected to the primary language version, as the only basis, building onwhich, mother tongue teaching can be effective.
In our study, based on the data from a repeated questionnaire collection, we would like to illustrate what do the teachers of the Transcarpathian secondary schools with the Hungarian language of instruction think about the non-standard versions and theirs speakers. In 2008, 150 teachers responded to the questions about a language and dialect attitude, and in 2018, the same questionnaire was completed by 100 colleagues online or on paper basis. In the study, we used the SPSS statistical processing program, so it turns out whether there has been a significant change in the perception of dialects in the last 10 years in the studied community. After all, the teaching of Hungarian as a mother tongue was reformed during this period, and the curriculum also gave priority to the issue of mother tongue’ version and communication competence.
Based on the partial results of the repeated study, we can state that in the past 10 years the opinion of Transcarpathian teachers of secondary schools with the Hungarian language of instruction has changed in a positive direction.There was a higher proportion of responses suggesting an additive approach mediated by the formal curriculum than in 2008. Nevertheless, the explanatory answers received in addition to the more positive statistics still show a trace of the previous approach: the linguistic and dialectal consciousness of the majority of the respondents is far from definite and confident.There are a number of stereotypes in seemingly benign but rather forgiving writings that take longer to undress.However, it is clear that the reform of mother tongue education has an impact, even a positive one.
In order to be even more effective, the mother-tongue education in Transcarpathia must follow this way. Therefore, it is important that teachers who teach in both Ukrainian and minority languages show a definite and objective attitude towards their pupils in addition to/despite the changing mother tongue curricula and inconsistent textbooks that do not meet local needs.
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VERITOV, ALEXANDER. "PEDAGOGICAL CONDITIONS OF FORMATION OF ENTREPRENEURIAL THINKING OF HIGHER EDUCATION SEEKERS." Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University. Series: pedagogy, no. 2 (April 6, 2021): 84–94. http://dx.doi.org/10.25128/2415-3605.20.2.12.
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The relevance of the chosen research topic is due to the fact that modern social and economic environment requires specialists in the area of physical culture and sports to be ready for self-realization of professional potential in terms of market economy, which requires certain knowledge and skills to start and develop their own business. The purpose of the article is to suggest the pedagogical construction of forms and methods of teaching within the disciplines which ensure the formation of entrepreneurial thinking of future bachelors in physical culture and sports. To achieve this goal, abstract-logical and system-structural research methods have been used. The author’s concept of the process of formation of information and communication, economic and managerial components of entrepreneurial culture of future bachelors in physical culture and sports involves the implementation of preparatory, theoretical and practical stages. The formation of entrepreneurial culture at the preparatory stage is associated with the compulsory discipline “Information Technology in Physical Culture and Sports” (second semester). The theoretical stage involves mastering the study material of optional courses “Management in Physical Culture and Sports” (third semester), “Marketing of Physical Culture and Sports” (fourth semester), “Entrepreneurship in Physical Culture and Sports” (fifth semester), “Innovative technologies of sports training and physical culture” (sixth semester). The practical stage includes the preparation and defense of a course work and internships at enterprises that provide physical culture and health services. The disciplines ensuring the formation of entrepreneurship in higher education are defined as “Entrepreneurship in physical culture and sports” and the content module “Startups in the field” of the discipline “Innovative technologies of sports training and physical culture”. The discipline “Entrepreneurship in Physical Culture and Sports” has four credits, each of which corresponds to a certain module. The following forms and methods of organization of educational process have been offered: traditional lectures, lectures-press conferences, lectures-presentations, a round table, business games, method of problem-based learning, work in small groups and a method of individual work. These pedagogical conditions for the development of entrepreneurial thinking contribute to the creation and consolidation of certain patterns of successful business projects in the field, the acquisition of skills of self-analysis of entrepreneurial thinking using appropriate diagnostic techniques, create conditions for creative communication with the audience, collaboration in the creation process, emotional interaction and activate students’ independent cognitive activity, encourage them to perform search and research activities.
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Tkacheva, Raisa A., Anzhelika A. Kuznetsova, Ekaterina D. Axenova, and Natalya D. Mihailova. "FUNCTIONAL FEATURES OF COMPOSITIONAL CONJUNCTIONS USE IN A SCIENTIFIC MEDICAL TEXT." Sovremennye issledovaniya sotsialnykh problem 15, no. 4 (December 30, 2023): 96–106. http://dx.doi.org/10.12731/2077-1770-2023-15-4-96-106.
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Background. The article is devoted to the use of means of compositional conjunctions in the field of scientific communication on the example of the a in a simple sentence. The authors refer to the semantic and functional features of the compositional conjunction a in the scientific medical text, where it is presented quite widely. The comparative meaning of the conjunction a, the specifics and rules of verbalization of this meaning are focused on the most accurate and specific characterization of the facts occurring in a living organism or in any part of it.
The purpose of the study is to present a variety of options for the characteristics of the objects of comparison, a detailed examination of the functioning of various words-allied analogues used together with the conjunction a, i.e., a vmeste s tem (and at the same time), a sledovatel'no, a znachit (and therefore), which means and others, among which special attention is paid to sentences with a combination and also.
Materials and methods. Textbooks served as the material for the study are as follows: N.V. Chebyshev Biology (2016), Human Physiology, ed. V.M. Smirnov (2019), G.V. Poriadin et al. Pathophysiology. General and Clinical Pathophysiology (2022). The article used methods of scientific description, observation and statistical analysis, which allowed us to obtain reliable information about the functioning of the composition conjunction a in a scientific text of a medical profile.
Results. The article concludes that the compositional conjunction a is capable of creating diverse semantic relations in a scientific text of a medical profile and performing specific communicative tasks of text formation. The functioning of the conjunction a in a simple sentence is associated with the accentuation of one of the connected fragments, which, as a rule, finds expression in the more frequent connection of concertizers to the conjunction a. The informative and communicative status of adjunctive sentences with a-relations in scientific speech is aimed at a more accurate and adequate presentation of scientific information.
Practical implications. The results may be used not only for following research of scientific (medical) text but are also important in the pedagogical practice of teaching foreign medical students.