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Amaral, Luiz Fernando do. "ICT and agricultural development: the impacts of information and communication-technology on agriculture." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/101/101131/tde-04072017-113450/.
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Within a context of continuous population and economic growth, the future projections for agricultural products\' demand is impressive. At the same time, agriculture already exercises significant pressure on natural resources. As a consequence, the world needs to produce higher agricultural volumes while limiting agriculture\'s impacts on the environment. This thesis evaluates whether empirical indications exist that demonstrate how Information and Communication Technology (ICT) infrastructure development and usage could impact the sustainable development of agriculture. Drawing from the empirical literature on infrastructure\'s impacts on development, two statistical models are created. The first analyses impacts of Internet and mobile usage on cereal yields at a country level using Fixed Effects Panel Regression for 212 countries in five 5-year periods, from 1990 to 2014. The second uses a Propensity Score Matching Model to evaluate how the installation of 3G technology during the period between 2005 and 2009 in Brazilian municipalities located in the Amazon region affected deforestation. Based on the methodology and datasets used, results indicate that the growth of Internet users could have a positive impact on cereal productivity in a country. Results for mobile device users are inconclusive. Finally the second models indicate that municipalities in which 3G technology was installed had lower deforestation rates than similar municipalities lacking 3G technology.Em um contexto de crescimento populacional e econômico, as projeções de demanda para produtos agrícolas no futuro são expressivas. Ao mesmo tempo, a agricultura já exerce pressão significativa nos recursos naturais do planeta. Como consequência, é preciso obter maior oferta de produtos e, ao mesmo tempo, limitar o impacto ambiental da atividade agrícola. Essa tese avalia o papel da infraestrutura e uso de Tecnologia da Informação e Comunicação (TIC) no desenvolvimento sustentável da agricultura. Baseando-se na literatura empírica sobre impacto de infraestrutura no desenvolvimento, dois modelos estatísticos foram criados. O primeiro analisa os impactos do uso de internet e telefones celulares na produtividade de cereais utilizando uma regressão em painel de efeitos fixos para 212 países no período entre 1990 e 2014. O segundo utiliza um modelo Propensity Score Matching para avaliar o impacto da instalação de tecnologia 3G no desmatamento de municipios localizados na região da Amazônia Legal brasileira. De acordo com a metodologia e dados utilizados, os resultados indicam que um crescimento no uso da internet pode positivamente impactar a produtividade de cereais em um país. Para o caso do uso de telefones celulares os resultados são inconclusivos. Finalmente, de acordo com o modelo, há indicações de que municipios que receberam a tecnologia 3G no período estudado tiveram taxas de desmatamento reduzidas quando comparadas a municipios similares que não receberam a tecnologia.
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Weing, Stacie. "PERCEPTIONS OF THE PORK INDUSTRY AND AGRICULTURE PRACTICES RELATED TO AGRICULTURAL CRISIS COMMUNICATION AND MEDIA USE." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1298482572.
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Thompson, Hannah Maria. "An Assessment Of Crisis Preparedness In Ohio Dairy Companies." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1353337817.
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Lawson, Cara Raeschelle. "Fracking frames: A framing analysis and comparative study of hydraulic fracturing coverage in American newspapers." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397153132.
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Wotho, Edison Nyalalani. "Communication in organisations : a review of the New South Wales Departmant of Agriculture and Fisheries communication system." Thesis, The University of Sydney, 1989. https://hdl.handle.net/2123/26263.
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The aim of this study was to explore and evaluate the internal communication structure of the New South Wales Department of Agriculture and Fisheries. The research was carried out in the period of May to October, 1989. Field work was carried out in Goulburn (headquarters for Central West, South Eastern and Illawara Region), Maitland (headquarters for New England, Hunter and Metropolitan Region) and Dubbo (headquarters for Orana and Far West Region). Face-to-face interviews were conducted. Forty one extension workers and supervisors participated.
Chapters 1 and 2 describe the the history of the Department since its inception in 1890 to date. The physical growth and structural changes that have taken place are discussed in detail.
In Chapters 3 and 4, the study reviews the theories of communication in organisations and how extension work relates to these views. More importantly, an attempt is made to express different views on what makes an organisation’s communication system more efficient and indeed effective.
The results show that the amount of formal communication is left to the discretion of the Regional Directors of Advisory Services. They also show a lack of incentives to motivate the extension workers to pursue further studies. In addition they challenge the method adopted for identifying the extension workers’ training needs.
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Morrison, Leigha C. "The Exploration of Social Media as a Media Relations Tool For Agricultural Organizations." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1424880649.
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Deaton, Brady James. "The influence of communications infrastructure on agricultural growth /." This resource online, 1993. http://scholar.lib.vt.edu/theses/available/etd-12052009-020226/.
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Manda, Levison Zeleza. "Media and agriculture in Africa : a case study of agriculture radio programming in Malawi." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1020925.
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This thesis argues that although participatory communication for development has been extolled to be more effective than the monologic or top-down communication approaches associated with the modernization development paradigm, its influence in making Malawian smallholder farmers adopt radio-mediated innovations and technologies seems to be minimal and ought to be reconsidered for more effective communication for development models. The study used mostly qualitative methodology, with focus group discussions, key informant interviews, and a semi-structured questionnaire to gather verbal and statistical from the primary beneficiaries in order data to understand why three mass media interventions in Malawi had similar effects when only one of them was strictly participatory. It found, inter alia, that in two sites food security was the overriding factor that influenced the community members to adopt radio messages while in the third the participants were mostly driven by the desire to earn money, essentially because the area is food-secure. Thus, participation in radio production was found not to have any significant role in the acceptance and adoption of radio-mediated innovations by the farming communities. Based on the above findings, the study recommends a) an integrated communication for development (IC4D) model that combines top-down information dissemination techniques and participatory communication approaches since the two reinforce more than they oppose each other, and b) the formation of a Communication for Development (C4D) pool fund in Malawi to finance C4D activities. The C4D pool fund is theorised to be resourced by the Malawi government departments, local farmers ‘organisations, international NGOs, and UN bodies such as UNICEF, WHO, and the FAO.
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Portman, Emily. "Making The Healthy Choice: Exploring Health Communication In The Food System." ScholarWorks @ UVM, 2016. http://scholarworks.uvm.edu/graddis/614.
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The Academy of Nutrition and Dietetics and the Cooperative Extension System are organizations that serve the public and agricultural communities, respectively. Within these broad organizations are two groups of food systems professionals, registered dietitian nutritionists (RDNs) and Extension agents, who are utilizing communication as a critical point of access for health-related issues. Both groups of professionals negotiate organizational structure in order to construct their own health knowledge and, subsequently, communicate accurate information to their constituents. Understanding the ways that these professionals navigate their roles as health communicators are important for contributing to public discourse about how health knowledge is created and disseminated.
Specifically, for the first article, I conducted semi-structured interviews with RDNs to analyze the ways in which they navigate both commercial and health messaging from industry groups at their largest organizational meeting. Industry affiliations have historically been a controversial aspect of Academy operations, yet little research has explored RDNs unique experiences with industry. Findings revealed RDNs have varied interpretations of industry messages and are utilizing strategies to negotiate interactions with industry. The spectrum of RDN interpretation suggests that formal dietetic training should address media literacy strategies in order to help RDNs navigate a complex message landscape.
For the second article, through national focus groups with Extension professionals, I sought to understand how Extension is responding to healthcare reform changes and how this has translated into programming for their constituents. Extension participants reported a lack of available resources to improve their own health insurance knowledge, which has impacted their abilities to serve their constituents effectively. Findings emphasized a need for both collaborations both within Extension and across other agencies in order to improve health insurance access for agricultural communities.
By researching these two organizations, I hope to contribute to new understandings about how professionals navigate and communicate knowledge related to public health. Both articles have practical implications for each group, and they also offer examples of opportunities to utilize leverage points for structural change within the food system.
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Wandersee, Cassie. "An audience focused approach to framing climate-change communication in agriculture." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32612.
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Master of ScienceDepartment of Communications and Agricultural Education
Lauri M. Baker
The purpose of this study was to explore the frames and messages, issue salience, and communication preferences agricultural producers in Kansas, Oklahoma, and Texas use and accept related to climate change and the impacts of a changing climate. It was of additional interest to explore the climate-change beliefs and preferred agricultural media sources for climate and climate change information. Specific research objectives to guide the study were RO1: describe the level of issue salience agricultural producers have related to climate change; RO2: investigate frames and messages agricultural producers prefer in reference to the scientifically designated phenomena of climate change and impacts; and RO3: identify the agricultural media and information channels agricultural producers use for climate change. Based on findings in previous research, one hypothesis was developed: H1: agricultural producers in the Southern Plains Regional Climate Hub area will be located within the audience segment groups of the concerned and the cautious as identified in the Six America’s (2012) study. An Internet survey was distributed to producers in Kansas, which was open from March 3 to March 14, 2016, with 158 responses to the survey. Agenda-Setting Theory served as the basis for the study including the tenants of issue salience and framing in relation to climate change. The study found that the majority (n = 158, 64.92%) of producers believed that climate change was occurring, however, the causes were still contested. The study identified that higher levels of risk perception and education level were linked to belief in anthropogenic climate change (ACC). Primarily, the study found that loss framing was most effective in communicating the impacts of climate change. Terminology and distance framing were less important in message framing. Regional and university publications were cited most frequently by producers as sources of climate and climate-change information and overall use of agricultural media publications was linked to higher levels of belief in ACC. Users of business reports and TV had the highest mean climate-change belief; non-users had the lowest. Audience segments aligned with cautious and concerned Six America’s (2013) audience segment group, which indicated a shift towards accepting climate change among agricultural producers.
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Virgiano, Lisa. "Development Communication in Agriculture : A Retrospective Study of Motramed (in English." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23059.
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Coffee is an important commodity being traded daily on major commodity trade exchanges in London and New York. Meanwhile, in emerging markets like Brazil, Vietnam, and Colombia, coffee is a major source of revenue, with exports of coffee accounting for, in some cases, over 80% of foreign exchange earnings . As the fourth largest exporter of coffee beans in the world, Indonesia holds a strong opportunity to be a prominent coffee player in the world, not only by exporting raw material to developed countries but also by performing solemn roles in coffee global marketing strategies. Sadly, from preliminary research that I conducted before, I found out that the knowledge level of most Indonesian coffee farmers, particularly in coffee processing techniques, is relatively beyond par. How can Indonesia become a respected global player in coffee industry if the farmers do not simply know how to roast and grind their coffee? Coffee does not only affect world economy. In fact, it touches social cultural aspect in globalization, diffusion of innovations and technology, agricultural sustainability, and human empowerment among coffee farmers. Based on those above notions, I decided to commence on a particular study of a Motramed (Mediated Partnership Model) program, designed and implemented by ICCRI (Indonesian Coffee and Cacao Research Institute), to specialty coffee farmers in Bondowoso, East Java, Indonesia. Over several weeks that I spent in Jember, in ICCRI headquarter, I met directly with ICCRI researchers who are in charge for Motramed development program under Dr. Surip Mawardi’s supervision, respective Motramed farmers in Bondowoso, East Java and Motramed’s social actors. We engaged in an intense dialogue and qualitative interviews regarding Motramed program and its implications towards social, economy, and behavioral change. The study result was tremendously proliferated by myself observation of exploratory study which through that process, I found significant relations between ground theories of development and their field practice.
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Krajewski, Joanna Marie Thrift. "Media, influence, and agriculture: understanding the clashing communication about Iowa’s water quality crisis." Diss., University of Iowa, 2017. https://ir.uiowa.edu/etd/5794.
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In Iowa, the state with the largest percent of its land used for agriculture (90 percent) in the nation, compromised water quality is a chief concern among experts. The primary problem is related to the negative environmental impacts caused by nutrient runoff from fields. Although several innovative land-management practices have demonstrated nutrient reduction potential and other soil health related benefits, the practices are not widely utilized on Iowa farm fields. Thus, water quality is at the center of a contentious debate in the state and many farmers are receiving contradictory advice depending on the source of the information.
Media and interpersonal communication channels play a primary role in disseminating environmental risk information to the public and farmers (Katz & Lazarfeld, 1955; Rogers, 2010). However, little is known about the way contradictory risk information may shape farmer’s conceptualizations of the water problems in Iowa. Correspondingly, little is known regarding the individuals who are most influential to farmer’s behaviors related to these water issues. To address the potential communication process problems resulting from the clashing ideologies related to the environment and agriculture, this study seeks to investigate the flow of information and networks of influence within the agricultural community in Eastern Iowa.
Three studies are conducted to address media, interpersonal, and risk communication components at play in this context. Because mass media are a key source of risk information for the public (McCallum, Hammond, & Covello, 1991; Morton & Duck, 2001; Ho et al., 2013) the first study consists of a thematic textual analysis of online news articles about Iowa’s water quality. A total of 305 articles, published by the Des Moines Register (DMR), Iowa Farmer Today (IFT), and the Farm Bureau Spokesman (FBS), are examined. Themes related to key narratives about Iowa’s water quality problems and the way risks and uncertainty are conveyed in the articles is also investigated. A combination of qualitative and quantitative data was collected to document the types of organizations and key spokespeople used as informational sources in the articles. Findings demonstrate that some messages simultaneously place the blame for causing and the responsibility for solving the problem on the farmers; while others suggest that nutrient excesses are not anthropogenic, are natural, expected, weather dependent, and uncontrollable. Based on the media sources themselves, and the organizations and individuals cited in the articles, this distinction reflects a preeminent pro-agriculture versus pro-environment ideological divide in Iowa.
The second study examines farmers’ perspectives on the nutrient issues in Iowa, including their risk perceptions, and preferred sources of information on water quality, both mediated and interpersonal. The study utilizes intercept interviews conducted over a two-month period between July and September 2016 in Middle and Easter Iowa. Analysis of risk perceptions, uncertainty levels, and current mitigation practices revealed a pattern of lower environmental risk perceptions associated with adoption of fewer nutrient reducing practices, and greater uncertainty regarding current nutrient levels.
The third and final study built upon data from the previous study and involved in-depth interviews with the individuals who were identified as influential to farmer’s water related land management practices. Definitions of influencers from the level of the individual (i.e., self-identification as an influential), community (i.e., identification of an influential by other farmers), and media narratives (i.e., identification of an influential in an article or media source), in addition to definitions of influentials from previous literature were compared. Findings revealed that influence is highly related to employment position and opportunity to communicate with multiple, various farmers. Personal motivation for engaging in persuasive communication efforts with farmers was revealed as an important factor which may help strengthen theoretical conceptualizations of influential individuals within social networks.
This project is a study of environmental communication products, processes, and effects and sought to disentangle the relationships between the risk representation and perception, and influence within agricultural network information flow—an area of research currently lacking. Results help extend scholarship in these areas and illuminate the differing conceptualizations of these variables by mainstream media, agricultural industry media, influential individuals, and agricultural producers themselves. This improved understanding paves the way for subsequent research and intervention efforts to communicate more productively with farmers. The effects of such efforts could help redirect negativity and blame away from farmers, and towards a more productive and holistic approach to solving Iowa’s water quality problems.
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Warnimont, Emily. "Women Agvocates' Approaches to Using Instagram." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675.
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Mullett, Marissa Anne Berry. "Strengthening Agricultural Communication Curriculum: Perceptions and Recommendations of Industry Professionals." Connect to resource, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1209571109.
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Jewell, Stacy Ellen. "Integrated Marketing Communication Strategies in Ohio Agribusinesses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338162453.
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Gebre-Selassie, Samuel. "The development of integrated management information systems for agricultural extension institutions of developing countries : the case of Oromia Agricultural Development Bureau of Ethiopia /." Aachen : Shaker, 2001. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009323076&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Deaton, Brady J. "The influence of communications infrastructure on agricultural growth." Thesis, Virginia Tech, 1993. http://hdl.handle.net/10919/46149.
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Khatoonabadi, Ahmad. "Systemic communication and performance : a humanist learning approach to agricultural extension and rural development /." View thesis, 1994. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20060509.105028/index.html.
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Thesis (Ph.D.) -- University of Western Sydney, Hawkesbury,1994. Thesis (Ph.D.) -- University of Western Sydney, Nepean,1994.A thesis submitted to the School of Agriculture and Rural Development, University of Western Sydney, Hawkesbury, and The Faculty of Visual and Performing Arts, University of Western Sydney Nepean, in part fulfilment of the requirements for the Degree of Doctor of Philosophy. Includes bibliography - leaves 310 - 328 and appendices.
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Beam, Brooke W. "Lights, Cameras, and Agricultural Documentaries: Understanding viewers’ interpretation of source credibility in food documentary films." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1500448684766755.
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Buckle, Dorothea Maria. "Media and communication influences on farmers' views of water conservation in the Garden Route, South Africa." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/9109.
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The Garden Route is situated between a mountain range and the ocean, both within close proximity. These geographic considerations make the farmers in the area vulnerable to extreme weather events, especially droughts and floods, which have been experienced in recent years. Agriculture in the area is predominantly focused on dairy and vegetables, which require intensive irrigation practices. It is this water demand that inspired adaptations to counteract the risks of extreme weather and dwindling water sources. These adaptations and behaviours were investigated to determine the underlying perceptions and influences. The research aimed to understand the way environmental knowledge would disseminate through the use of the Diffusion of Innovation theory, whilst determining the ecological worldviews of the participants through the use of the New Ecological Paradigm (NEP) scale. Both of these theories proved effective in researching the ecological perceptions of and various influences on the participants, with a few minor drawbacks. The data analysis investigated the research questions with a three-pronged approach. Interpersonal interviews and media content analysis of the local and agricultural media in the area was followed by analysing the two sets of findings, in order to find overlaps and relationships between the factors explored. The interviews were designed as semi-structured to allow for themes to emerge and were conducted mainly within the diary and beef industries, consisting of 24 participants. The media content analysis incorporated a niche agricultural magazine (32 articles) as well as the local newspaper (74 articles). The articles were coded for themes to allow for comparison between the two, and to provide an overall understanding of the media coverage. The use of the interviews and media content analysis concurrently, made it possible to determine the farmers’ perceptions of water conservation and the possible influences on these. By exploring this, the research endeavours to understand the dynamics between the farmers’ use of media and interpersonal networks and their water conservation practices. The farmers’ perceptions appeared to be predominantly shaped by agricultural media and interpersonal communities. The NEP scale responses exposed the clash between economic and environmental considerations. The farmers were acutely aware of their ecological impact and were employing various measures to counteract it. However, these were heavily dependent on their financial situation. This is in contrast to the NEP scale’s measuring of NEP statements contrasted with Dominant Social Paradigm (DSP) statements to determine ecological attitudes. These findings confirm previous research and demonstrate that modern farmers are more likely to adopt conservation practices than their traditional counterparts, if it helps achieve their economic, social and environmental goals. The importance of the historical context of South Africa’s water issues emerged, with the past and future proposed changes to water regulation and legislation affecting farmers’ perceptions. The move from agriculturally privileged water legislation to equitable distribution is affecting the farmers negatively, causing distrust towards the government. The research was successful in achieving an understanding of the effect of the mass media and interpersonal communication influences on the farmers’ perceptions of water conservation.
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Vozzo, Rosa Elena. "Intercultural communication needs of Mississippi agricultural students, employers, and Hispanic workers." Diss., Mississippi State : Mississippi State University, 2006. http://library.msstate.edu/etd/show.asp?etd=etd-06162006-132840.
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Aue, Kelly Elizabeth. "An application of the Hayakawa-Lowry News Bias Categories to identify news bias when reporting on a contemporary agricultural issue in Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1354720930.
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Caldwell, Cassandra Denise. "Identification of strategic communication competencies for county extension educators a Delphi study /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1133289155.
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Schmidt, Darren John. "Introducing crop simulation technology using soft systems methodology : some issues in agricultural communication." Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36401/1/36401_Schmidt_1994.pdf.
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Information technology (IT) is emerging as a critical factor in the development of Australian agriculture. The capacity for IT to complement traditional extension
efforts is considerable, given its ability to be effective over distance as well as its ability to store and process vast amounts of information. In addition, IT can be used to 'quantify' risk, or provide a numerical assessment of the chances of a particular crop's success in a particular agronomic and climatic environment. This
function of IT can be seen as useful for primary producers who might wish to experiment with crops and cropping practices with which they have been
previously unfamiliar. Using IT, farmers might be able to hypothetically test the chances of an unfamiliar crop's success on their farm without a significant
physical or capital investment. A real-world example of this scenario currently exists in Queensland whereby farmers in various parts of the state are being
encouraged by Queensland's Department of Primary Industries (DPI) and PMB Australia (a peanut marketing company) to grow peanuts, which have traditionally been grown in the South Burnett and around the Atherton
Tablelands. This thesis reports on a project sponsored by the DPI and PMB Australia designed to explore the possibilities of using IT as a tool to help farmers make
decisions about growing peanuts. The problem has been framed as a communication issue, however it is argued throughout this thesis that the entire knowledge system, incorporating farmers, scientists, IT, knowledge, and
information, needs to be considered from a meta-theoretical standpoint using a multi-disciplinary framework. From this perspective, the thesis reports that
understanding the relationship shared by scientists and farmers is central to the problem of designing IT to meet users' needs. This relationship is shaped by a confluence of factors, and a number of these are identified and critically analysed in this thesis.
This thesis develops the idea that introducing IT to an existing knowledge system is not merely a matter of asking farmers what they need and designing IT accordingly. Rather, the introduction of IT is treated as a sociological phenomenon, and the bulk of this thesis is devoted to investigating the cultural, political, economic, historical, and technological systems in which the major stakeholders engage. This investigation is undertaken using an interpretivist perspective, and the methodology used to collect data - Soft Systems
Methodology (SSM) - also reflects this approach. As such, rich, diverse, qualitatively based observations are used as the basis for recommendations on policy and practice. This thesis generates a number of suggestions for action as well as some theoretical ideas about the relationship shared by scientists and farmers.
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Beam, Brooke W. "Agricultural Brand Placement in Film." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1396823381.
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Vaillancourt, Joseph Robert. "University students' attitudes and behavior regarding farmers' markets: an Ohio study." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1339602411.
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Uwannah, Chukwuemeka Emmanuel. "Communication linkage patterns in the agricultural research and extension systems in Nigeria." Thesis, University of Reading, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.298664.
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Isaya, Elizabeth Lucas. "Sources of Agricultural Information for Women Farmers in Hai and Kilosa Districts, Tanzania." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420647091.
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Tembo, Rachael. "Information and communication technology usage trends and factors in commercial agriculture in the wine industry." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1066&context=td_cput.
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Khatoonabadi, Ahmad. "Systemic communication and performance : a humanist learning approach to agricultural extension and rural development." Thesis, View thesis, 1994. http://handle.uws.edu.au:8081/1959.7/641.
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This study posits a model of 'rural extension' which begins from humans, not from technology or information. The model has been used to facilitate community development at the village level. The research illustrates the potential of drama and participative forms of theatre as empowering 'action' learning/researching tools to reach people in rural communities, and as a means of involving those communities in creativity and learning about themselves and their environment collaboratively. The writer seeks to integrate participatory approaches with community development and human inquiry, humanistic approaches to education, experiential learning theories, and drama education theories and methods. The central questions which this research addresses are : 1/. What are the functions and the methods of participative theatre (as systemic communication) in the process of social change and development? and 2/. How can these participative forms of theatre elicit whole aspects of local knowledge, that is, tacit/explicit knowledge, facilitate learning and foster critical thinking through grass-roots participation? The ideas were formulated and tested through intensive field experiences with Iranian nomads, Iranian farmers, immigrant farmers in NSW, Australia, and within a number of workshops with different groups of students at Hawkesbury. This includes a critique of rural development in Iran, examinations of rural extension from a critical perspective, drama and theatre as process, learning and conscientization, personal construct psychology, systems thinking, learning through metaphor, action theory, Boal's participative forum theatre theory, and action research. Finally, the study explores drama as a form of systemic communication (that is, dialogue through a number of group activity techniques)
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Parker, Lucinda J. "Agroterrorism risk communication : challenges and implications for communicators /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2005. http://library.nps.navy.mil/uhtbin/hyperion/05Mar%5FParker.pdf.
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Thesis (M.A. in Security Studies (Homeland Security and Defense)--Naval Postgraduate School, March 2005.Thesis Advisor(s): Christopher Bellavita. Includes bibliographical references (p. 41-44). Also available online.
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Folck, Alcinda L. "Case Study of Strategic Communication Campaigns by Certification Programs." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1354542044.
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Boswell, Marsha. "Determining effective communication strategies for Kansas wheat producers to improve willingness to pay for services." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/810.
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Dietrich, Cassaundra Nichole. "How Did We Get Here? Understanding Consumers' Attitudes Toward Modern Agriculture Practices." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461316103.
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Smith, Dyanna Innes. "Piglets and Perspectives: Exploring Sustainability Communication Through Participatory Filmmaking." Antioch University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1472497394.
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Shubert, Natalie E. "No Farm, No Food: Organizing Appalachian Family Farms around the Politics of 'Good Food'." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1272911792.
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Mukasa, Stanford Garikayi. "Toward an integrated development communication strategy : an analysis of the SADCC case." Thesis, McGill University, 1990. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=74543.
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This thesis reflects an attempt at a theoretical and methodological retaxonomization of development communication research in the aftermath of theory failure in the traditional communication approach to development--a failure largely attributed to the inadequacy of research methods in giving a full accounting of the dynamics of interrelationships between and among various social dimensions in which communication and development occur. Innovative and critical methodological dimensions to the traditional and hardline quantitative research, namely, ethnomethodology, focus group interviews and case studies, have been added in an attempt to give a more comprehensive account of the role of the people at grassroots level.It is from this theoretical perspective that the thesis assesses the potential impact of the telecommunication development program of the Southern African Development Coordination Conference (SADCC) on the productive sector, notably, small-scale rural farmers who are crucial elements in the region's hopes for food security and agriculture-based development. The thesis takes the theoretical and methodological position that the question of a communication approach to development cannot be addressed as if communication were an independent variable but as an integrated package of socio-economic and cultural factors that jointly or collectively impact on communication and development in more interactive and complex ways than previously recognized. Hence the potential of development communication has to be viewed in the context of the strategic equation in which information and communication are but one aspect of interactive factors that add up to the fulfillment of life.
The thesis' methodological elements include; field research among the rural farmers in Zimbabwe, interviews with policymakers, researchers, media practitioners, communication educators, consultants, NGO project officers; content analysis of selected media of the SADCC region, with the Zimbabwean media (both print and electronic) as case studies; and an analysis of original documents and reports on telecommunication and other development plans. Interviews with peasants on one hand, and with technical experts and politicians, on the other, will highlight the fact that knowledge generation can be multi-dimensional and multi-disciplinary and what different constituencies can offer to development efforts. How we might begin to take account of this prospect is the basic research question this thesis addresses.
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Woolpert, Melissa Elizabeth. "Management Practices and Communication Strategies to Improve Milk Fat and Protein Content on Dairy Farms." ScholarWorks @ UVM, 2016. http://scholarworks.uvm.edu/graddis/594.
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Dairy farmers in the Northeastern Unites States are paid based on the amount of fat and protein in their cows' milk, and improving fat and protein production is linked with improved financial sustainability for dairy farms. However, not all farmers are motivated to make changes to increase milk fat and protein production. Previous research has identified a positive correlation between a group of fatty acids, known as the de novo fatty acids, and the fat and protein content of bulk tank milk from commercial dairy farms. Therefore, the first objective of this research was to explore the relationship of farm management, the cow's diet, and lactation performance with de novo fatty acid content on Northeastern US dairy farms. Results from the first objective were communicated with dairy farmers; therefore, the second objective was to understand how to communicate with farmers to influence their behavior. We hypothesized that farms with high de novo fatty acids in bulk tank milk would manage and feed their cows to optimize rumen fermentation conditions.
The first (Chapter 2) and second (Chapter 3) studies were methodologically very similar. Farms were categorized as either high de novo (HDN) or low de novo (LDN) based on the concentration of de novo fatty acids in their bulk tank milk for the 6 months prior to the farm visit. Farms were then visited once in March or April, 2014 (Chapter 2) or between February and April, 2015 (Chapter 3) to assess management practices and collect samples of the cows' diet.
There were no differences in days in milk in Chapter 2 or Chapter 3. Yield of milk, fat, and true protein per cow were higher for HDN versus LDN farms in Chapter 2. In both chapters, HDN farms had higher milk fat and true protein content and higher de novo fatty acid yield per day. The HDN farms had lower freestall stocking density in Chapter 2 and provided more feedbunk space per cow in Chapter 3. Additionally, tiestall feeding frequency was higher for HDN than LDN farms. No differences were detected for dietary chemical composition, except ether extract was lower for HDN than LDN farms in both chapters.
Chapter 4 explored how to communicate the results of Chapter 2 and Chapter 3 through eleven qualitative, semi-structured interviews and insight from the 83 farm visits. Farmers identified the cooperative, expert consultants (nutritionist, veterinarian, and agronomists), financial advisers, print publications, and other farmers as principal sources of information. However, barriers to the transfer of information included family dynamics, lack of access to high speed internet, and difficulties evaluating divergent recommendations from experts. Several farmers expressed an incorrect perception of their farms' fat and protein production compared with cooperative averages which reduced their motivation to incorporate management changes. Recommendations to overcome these barriers include integrating management team meetings and facilitating informal discussion groups between farmers.
This research is correlational in nature, and future research is needed to verify a causal relationship between de novo fatty acids and milk fat and protein content. However, the results of this research can be used to help farmers increase their cows' milk fat and protein content, improve the transfer of knowledge to dairy farmers, and ultimately support the financial sustainability of dairy farms in the Northeastern US.
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Couleru, Silvia. "Phéromones des insectes : rôles dans la communication chimique et applications pratiques contre les insectes nuisibles en agriculture." Bordeaux 2, 2000. http://www.theses.fr/2000BOR2P057.
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Diop, Nogaye. "Exigences des créanciers et système d'information comptable dans les coopératives agricoles du Sénégal /." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 1990. http://theses.uqac.ca.
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Claassen, Hester. "Interactive tools supporting agriculture in the wine industry." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/1310.
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Thesis (MTech(Design))--Cape Peninsula University of Technology, 2012To design from a human perspective rather than from existing technological opportunities, and involving multiple stakeholders with their different perspectives, is an important aspect of participatory design and user-centered design. This thesis project was an explorative study done on a wine estate, in the Western Cape, South Africa, to find novel ICT solutions, for supporting co-operation and planning between multiple and individual work tasks in the work practice. This research explored potentials to manage multiple stakeholders and use their different perspectives to inform design research. The thesis project shows the ethnographic research gathered through video shadowing, workshop results involving the users to contribute to the development of the design by acting with a projection, leading up to a design opening and further focused on the concept development with the stakeholders.The thesis proposes a simulated concept namely the Visual Calculator (VC). This system is designed to involve several participators within a work practice. It supports calculation activities for spraying and buying chemicals. It saves the user time by incorporating standard calculations to output needed information faster. It supports planning, management and record keeping aspects of the farm manager’s work practice in the vineyard spraying process. Although the concept was more fully developed for the farm manager, the VC involves two other work roles including the owner and foreman. The concept focuses on a human centered perspective, instead of making the system fully automated, giving users control and not controlling the users. For this to be successful work should be divided and have equal responsibilities, each stakeholder can contribute and value their part of the work, knowing where it fits in, why it is important and how it influences other aspects of the work practice. The research outcome involves, envisioning the future potentials of the design (VC), design for participation, a way to identify design openings, problem solving and conceptualizing by utilizing user’s strengths.
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Christodoulou, Nicholas, of Western Sydney Hawkesbury University, and Faculty of Environmental Management and Agriculture. "Learning to develop participative processes to improve farming systems in the Balonne Shire, Queensland." THESIS_FEMA_XXX_Christodoulou_N.xml, 2000. http://handle.uws.edu.au:8081/1959.7/302.
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This thesis develops two related themes.The first is that participatory approaches to agricultural research and extension can provide a sound process for all stakeholders to learn how to develop more sustainable agriculture. The second is that appropriate levels of participation can be used to link knowledge from three important sources: local knowledge, scientific knowledge and experiential knowledge.The thesis develops these two related themes by examining the inconsistencies between esposed theories of participatory approaches (i.e.intended behaviour) and theories in action (i.e. what is actually practised).The study was based upon the work of a major research, development and extension (R, D and E)project known as the Western Farming Systems Project (WSFP),which was concerned with the development of sustainable rotations and cropping practices in south western Queensland and north western N.S.W. between 1994-1999. The study was conducted in the Balonne Shire, centred on the town of St. George, Queensland, Australia.Master of Science (Hons)
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Muhammad, Sher. "An effective communication model for the acceptance of new agricultural technology by farmers in the Punjab, Pakistan." Thesis, University of Reading, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.384914.
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Wells, Callie R. "Uses of Social Media by Ohio House of Representatives and Ohio Senate Members as it Relates to Agricultural Policies." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337657142.
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Catchings, Christa Leigh. "Relationship of organizational communication methods and leaders' perceptions of the 2002 Farm Bill: a study of selected commodity-specific, general agricultural, and natural resources organizations." Texas A&M University, 2004. http://hdl.handle.net/1969.1/2693.
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The purpose of this study was to determine perceptions of organizational communication methods used by selected commodity-specific, general agricultural and, conservation or natural resources organizations to disseminate information about the Farm Security and Rural Investment (FSRI) Act of 2002 within their organizations. A secondary purpose was to evaluate if preferred organizational communication methods related to organization leaders?? perceptions of the FSRI Act of 2002. Previous studies have assessed organizational communication methods and members?? perceptions, but little research has been completed on the combination of these variables.
The instrument used in this study was derived from modified versions of Sulak??s (2000) 1996 Farm Bill survey, a similar instrument by Catchings and Wingenbach (2003), and Franklin??s (1975) organizational communication survey. The target population (N=300) was all selected Texas organizations?? board members. The accessible population (n=160) were selected Texas organizations (commodity-specific, general agriculture, and conservation or natural resources) board members. There were 70 respondents with a response rate of 44%.
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The respondents from this study were mostly board members from a commodity-specific organization and were 46 to 55 years old. They had attended college or completed an undergraduate degree, were raised on a rural farm or ranch, and currently live on rural farm or ranch.
The respondents from selected Texas organizations indicated that they had some knowledge about 17 of the 18 primary issues or programs in the 2002 Farm Bill.
Selected Texas organizations board members strongly agreed that their respective organizations wanted to meet their primary objectives and information about important events or situations were shared within their organizations.
The respondents strongly agreed with the statement ??farm organization coalitions were essential for enacting the 2002 Farm Bill,?? and ??farm organizations strongly influenced the 2002 Farm Bill.??
This study summated and correlated the perceptions of organizational communication methods and perceptions of influencers affecting the outcome of the 2002 Farm Bill. Through that correlation, this study can conclude there was a moderately significant and positive relationship between perceived organizational communication methods and perceived levels of influencers affecting the outcome of the 2002 Farm Bill.
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Bronkhorst, N. J. "Developing an integrated marketing communication strategy for the MGK Group." Thesis, Stellenbosch : Stellenbosch University, 2010. http://hdl.handle.net/10019.1/80495.
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Thesis (MBA)--Stellenbosch University, 2010.ENGLISH ABSTRACT: The Marketing of Agricultural Products Act 47 (No 47 if 1996) led to the dilution of single-channel marketing in the agricultural sector. Hence, marketing boards such as the Maize Board were dismantled. New legislation forced agricultural businesses to adapt to the changing environment and turn co-operatives into companies. The new developments also implied that these companies had to reposition themselves to be more competitive in a deregulated market. MGK Group Operating Company Pty (Ltd) is a prominent role player in the agricultural sector in the North West, Limpopo, Mpumalanga and Gauteng provinces in South Africa. Unexpected growth in the company as well as the deregulation of the industry necessitated a bona fide marketing communication department to manage and coordinate all advertising, promotional and communication efforts. After establishing this department all marketing communication efforts were still fragmented. Consequently, the cost-effectiveness of this department was questioned by the company’s board of directors. The MGK Group’s the board of directors received a mandate to follow a holistic approach and formulate a strategy to enhance the impact of its marketing communication efforts while cutting costs. This study sets out to establish whether the implementation of an integrated marketing communication programme can ultimately satisfy the board of directors’ requirements for marketing communication that is more accountable, effective and efficient. This study starts with a literature review of the practices and theories underpinning integrated marketing communication. This is followed by testing the applicability of the various approaches and methodologies in the MGK Group environment. The study is concluded with the formulation of a marketing communication strategy and recommendations based on the needs of the MGK Group.
AFRIKAANSE OPSOMMING: Die Wet op die Bemarking van Landbouprodukte (Nr 47 van 1996) het eenkanaal-bemarking in die sektor verwater. Dit het daartoe gelei dat bemarkingsrade soos die Mielieraad afgeskaf is. Nuwe wetgewing het landbou-ondernemings genoop om in 'n veranderende sake-omgewing aan te pas en koöperasies in maatskappye te omskep. Die aanpassing het ook beteken dat maatskappye hulself in 'n meer mededingende en gedereguleerde mark moes herposisioneer. Die MGK Groep Bedryfsmaatskappy Edms Bpk is 'n vooraanstaande rolspeler in die landbousektor in die volgende provinsies in Suid-Afrika: Noordwes, Limpopo, Mpumalanga en Gauteng. Onverwagse groei asook die deregulering van die bedryf het meegebring dat dié maatskappy 'n bona fide bemarkingskommunikasie-afdeling nodig gehad het om alle reklame-, promosie- en kommunikasie-aktiwiteite te bestuur en te koördineer. Nadat die afdeling op die been gebring is, het bemarkingskommunikasie-aktiwiteite steeds los van mekaar gestaan. Dit het daartoe gelei dat die kostedoeltreffendheid van die funksie op divisievlak bevraagteken is. Die direksie van die MGK Groep het 'n mandaat gehad om 'n holistiese benadering te volg en 'n strategie te formuleer om die impak sowel as die kostedoeltreffendheid van die maatskappy se bemarkingskommunikasie te verbeter. Hierdie studie poog om vas te stel of die implementering van 'n geïntegreerde bemarkingskommunikasieplan uiteindelik in die direksie van die MGK Groep se behoefte aan verantwoordbare, doeltreffende en doelmatige bemarkingskommunikasie kan voorsien. Die studie begin met 'n literatuuroorsig van die praktyk en teorie van geïntegreerde bemarkingskommunikasie. Daarna word die toepaslikheid van die onderskeie benaderings en metodologieë ten opsigte van die MGK Groep getoets. Die studie word afgesluit met 'n bemarkingskommunikasiestrategie en aanbevelings wat op die behoeftes van die MGK Groep gegrond is.
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Leis, Stephanie Marie. "Engaging with Consumers: How College of Agriculture Graduates Engage with Consumers After Graduation." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1432692118.
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Chen, Guoxiu. "Impact des technologies de l'information et de la communication sur le monde agricole : analyse de l'évolution des services d'information en France et en Chine." Bordeaux 3, 2006. http://www.theses.fr/2006BOR30002.
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Cette recherche étudie les évolutions des services d'information provoquées par l'utilisation des TIC dans le monde agricole. Elle soulève la question du positionnement des nouveaux acteurs de l'information et de la communication documentaire, ceux-ci sont nommés ici : infomédiaires. Commencé par l'informatisation de la société française, la thèse s'avance progressivement vers la numérisation de l'information agricole en passant par un coup d'œil jeté sur les mouvements et les opérations de l'équipement des familles rurales en informatique et l'installation des ordinateurs dans les espaces publics ruraux. Après avoir parcouru les principales applications des TIC dans l'agriculture, puis dans les processus de la communication, elle déploie sous nos yeux de véritables changements, voire de bouleversements radicaux réalisés dans chaque maillon du système de l'information agricole, en amont comme en aval, quel qu'il soit producteur, diffuseur ou utilisateur. Le dépouillement des deux échantillons d'étude sur les revues spécialisées agricoles dans les deux pays très différents en politique et en culture, permet d'observer concrètement les caractéristiques propres à chaque pays concernant la numérisation de la presse agricole. Des analyses perspectives sur la numérisation de l'information agricole chinoise, sur le positionnement des infomédiaires concernés – les services d'information, les bibliothécaires et les documentalistes – ont pu être faites à partir d'abondantes données statistiques et de nombreuses constatationsThis research studies the evolution of information service brought by utilization of CIT in agricultural world. It raises the positioning question of the new actors of information and documentary communication, those are named here: infomédiaires. Started with the computerization of the French's society, it advance gradually towards the digitalization of agricultural information while passing by a glance thrown on the movements and the operations of the equipment of the rural families in data processing and the installation of the computers in rural public spaces. It deploys under our eyes of true changes, even radical upheavals carried out in each link of the information system agricultural, upstream like downstream, whatever he is a producer, diffusion or user, after having traversed the principal applications of the CIT in agriculture, then in the processes of the communication. It is possible to concretely observe the specific characteristics to each country concerning the digitalization of the agricultural press by examination of the two research samples on the agricultural specialized periodicals from two very different countries in policy and culture. Based on abundant statistical data and of many observations obtained, the perspective analyses could be made on the digitalization of Chinese agricultural information, on the positioning of the infomédiaires concerned - information services, librarians and documentalists
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Rollins, Jessica R. "Needed communication skills during initial employment as perceived by graduates of the West Virginia University Davis College of Agriculture, Forestry and Consumer Sciences." Morgantown, W. Va. : [West Virginia University Libraries], 2004. https://etd.wvu.edu/etd/controller.jsp?moduleName=documentdata&jsp%5FetdId=3682.
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Thesis (M.S.)--West Virginia University, 2004.Title from document title page. Document formatted into pages; contains viii, 53 p. Vita. Includes abstract. Includes bibliographical references (p. 36-39).
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Hart, James Andrew. "Information as a service for dairy farmers." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/16000.
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Communication with an organisation’s customers has become one of the most important factors that play a role in doing business today. Organisations that supply their customers with correct and different kinds of information create customer loyalty. Dairy farmers are no exception to the rule, because of the ongoing planning that dairy farmers need to do on a daily basis. Dairy farming in South Africa is extremely price sensitive and therefore information that can help in decision making plays an important role in making the right decision at the right time. The Internet has become an essential environment where information is readily available to anyone who has access to the technologies, such as smartphones, computers and tablets. Thus, it will be beneficial for both the organisation and the dairy farmer to have relevant information available on the organisation’s website. The information that is made available to the dairy farmers on these websites needs to be updated on a daily basis. The information must be relevant to dairy farming and must provide additional information besides the information that the specific organisation specialises in. Information as a Service (IaaS) for Dairy Farmers in South Africa is the focus of this research. The purpose of the investigation is to provide a means of providing the information needed by dairy farmers in South Africa, to enable them to make the right decisions on an operational level. The empirical data were collected, analysed and interpreted. From these findings a proposed communications framework is created to assist organisations to better communicate with dairy farmers in South Africa. The purpose of this research study is to design a framework which will provide IaaS to dairy farmers in South Africa. The research determined the different ways in which organisations can communicate with dairy farmers and the best time period in which that communication should take place for each specific communication strategy. Therefore, the aim of the research study was to determine the best ways to communicate with dairy farmers. A clear knowledge of the technologies that dairy farmers use to manage information was determined by the research study. The required information that dairy farmers need to make the correct decisions suitable for the requirement of farming on a practical level was determined by the research study.The proposed framework on Information as a Service for Dairy Farmers could help organisations to supply dairy farmers with the right information at the right time. The proposed framework will assist organisations dealing with dairy farmers easier and will also assist farmers, because the information provided as a service will be relevant to dairy farming. The treatise is an exploratory, mixed method research study which consists of literature reviews, surveys and cross-sectional studies. Secondary resources was used to conduct literature studies to determine the information needed by dairy farmers. A questionnaire was compiled from existing questionnaires as well as from literature studies and was completed by the respective respondents in the dairy farming community. The survey also consists of questions that determine what dairy farmers think about the service they receive from the organisations that they deal with. A cross-sectional study was used to compare the information needed specifically by pasture-based dairy farmers in relation to total mixed-ration-based dairy farmers. Both Descriptive and Inferential Statistical methods will be used for the analysis of the data. The communication systems can vary from Self-Help Groups to Mobile Technology. The type of communication system will depend on the systems that the organisation have available for their customers. The timing of communication with dairy farmers needs to be convenient and depends, according to literature, on the type of social networking that the organisation might use. An organisation that deals with dairy farmers needs to decide which Social Media site is most suitable when it needs to communicate with dairy farmers. The technology used to access information consist of Laptops, Smart Phones, Tablets and Desktops. Agricultural organisations provide information which dairy farmers need, to give them the correct guidance in performing good farming practices in order to produce safe, high-quality milk. The study will conclude with the development of a proposed communications framework where agricultural organisations can provide information as a service to dairy farmers.