Relevant bibliographies by topics / Communication campaigns

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Communication campaigns'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Communication campaigns"

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Enli, Gunn. "Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election." European Journal of Communication 32, no. 1 (February 2017): 50–61. http://dx.doi.org/10.1177/0267323116682802.

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In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates’ millions of followers, Twitter has become a platform for mass communication and the candidate’s main online information channel. Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns. While the Clinton campaign’s strategy confirms theories regarding the professionalisation of election campaigns, the Trump campaign’s more amateurish yet authentic style in social media points towards de-professionalisation and even amateurism as a counter-trend in political communication.
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Almlund, Pernille, Nina Blom Andersen, Bente Halkier, and Kim Christian Schrøder. "Public communication campaigns as mundane category." MedieKultur: Journal of media and communication research 36, no. 68 (October 1, 2020): 066–87. http://dx.doi.org/10.7146/mediekultur.v36i68.118071.

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This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
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Adamos, G., E. G. Nathanail, and P. Kapetanopoulou. "Do Road Safety Communication Campaigns Work?" Transportation Research Record: Journal of the Transportation Research Board 2364, no. 1 (January 2013): 62–70. http://dx.doi.org/10.3141/2364-08.

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Road safety communication campaigns are considered an efficient strategy for reaching a wide audience. They aim at reducing the number and severity of road crashes by influencing road user behavior. Despite the large number of campaigns that have been designed and implemented in recent years, few have been formally evaluated. This paper presents the evaluation design and the implementation of a national road safety communication campaign on the effects of fatigue on driving behavior. The campaign targeted primarily professional drivers and, secondarily, all other drivers The definition of the objectives of the campaign was addressed through the health belief model. Objectives included increasing awareness of the severity of driving while fatigued and of effective countermeasures. The measurement variables of the evaluation design, also addressed by the health belief model, were knowledge, behavioral beliefs, risk comprehension, behavioral intentions, past behavior, and self-reported behavior. The evaluation was based on a nonexperimental design. The use of control groups was not feasible, since the whole population was exposed to the campaign and data were collected by means of a face-to-face questionnaire survey conducted before, during, and after campaign implementation. Process and outcome evaluations were conducted to assess the impact of the campaign on driving behavior. Results indicated that the audience was reached at a mean rate of 13%, and the distribution of campaign leaflets was the most effective media channel (70%). In addition, a statistically significant increase in the proportion of respondents who were aware of the causes and effects of fatigue while driving was observed. Similar results were indicated in testing behavioral beliefs, risk comprehension, behavioral intentions, and past behavior. The main message of the campaign reached both the primary and the secondary target groups, and its success can be seen by the increase in the percentage of professional drivers and all other drivers who self-reported that they stop and rest for 15 min in the “during” and “after” phases, as compared with the “before” phase.
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Adamos, Giannis, Eftihia Nathanail, and Paraskevi Kapetanopoulou. "Does the Theme of a Road Safety Communication Campaign Affect its Success?" Transport and Telecommunication Journal 13, no. 4 (December 1, 2012): 294–302. http://dx.doi.org/10.2478/v10244-012-0025-5.

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Road safety communication campaigns are considered as an efficient strategy to approach the wide audience and influence road users towards a safe behavior, with main aim to lead to the reduction of the number and the severity of road accidents. When designing the implementation of a campaign, it is important to plan at the same time its evaluation, so that to enable the assessment of its effectiveness. For the achievement of high reliability and the development of “clear” conclusions, the campaign evaluation should be carefully organized, following a feasible scientific design. Towards this direction, three road safety campaigns, two local campaigns addressing drink driving and seat belt usage, and one national campaign addressing driving fatigue, were implemented and evaluated. Presenting the design components of the three campaigns and the evaluation results, this paper aims at revealing the similarities and differences of the effectiveness of road safety communication campaigns on driving behavior.
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BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11001100/006.

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Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
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BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.

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Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
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BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.

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Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
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Kammer, Adrian, Sebastian Niessen, Lukas Schmid, and Norina Schwendener. "Finding One’s Way on the Roads to Social Change." Social Marketing Quarterly 22, no. 2 (March 23, 2016): 89–106. http://dx.doi.org/10.1177/1524500416641385.

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Many theories and models attempt to explain the mechanisms underlying human behavior. In order to maintain an overview of the many aspects involved in communication campaigns, social marketing, and behavior change, the Swiss Federal Office for Public Health has created a metamodel of the impact of its campaigns. This metamodel does not claim to contribute any new findings to behavioral research. Its purpose is primarily to summarize the current state of research in the field in a comprehensive and comprehensible way, with reference to a range of relevant communications, social marketing, and behavior change theories. Dimensions addressed include strategy, processes, and impact, with the final dimension demonstrating the possible ranges of impact from individual to societal and from information to behavior. Social marketers and campaign planners may find this model useful as a planning and evaluation tool for campaigns, programs, or interventions that seek to increase awareness or change behavior. Its focus lies on communication campaigns, while also indicating the limits of campaign efficacy. It makes it clear that campaigns are most effective at the early stages of the behavioral change process, such as capturing attention, while other interventions are more effective at later stages.
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Jensen, Michael J. "Social Media and Political Campaigning." International Journal of Press/Politics 22, no. 1 (October 22, 2016): 23–42. http://dx.doi.org/10.1177/1940161216673196.

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This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.
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Coldevin, Gary. "Communication Campaigns in Lesotho." Educational Media International 27, no. 4 (December 1990): 232–36. http://dx.doi.org/10.1080/0952398900270410.

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Dissertations / Theses on the topic "Communication campaigns"

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Shrensky, Ruth, and n/a. "The ontology of communication: a reconcepualisation of the nature of communication through a critique of mass media public communication campaigns." University of Canberra. Communication, 1997. http://erl.canberra.edu.au./public/adt-AUC20050601.163735.

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Conclusion. It is probably now appropriate to close a chapter in the history of public communication campaigning. Weaknesses which have usually been seen as instrumental can now be seen for what they are: conceptual failures grounded in compromised ontologies and false epistemologies. As I showed in the last chapter, even when viewed within their own narrow empiricist frame, public communication campaigns fail to satisfy a test of empirical efficacy. But empirical failure reveals a deeper moral failure: the failure of government to properly engage in a conversation with the citizens to whom they are ultimately responsible. Whether public communication campaigns are a symptom or a cause of this failure lies beyond the scope of this thesis. But there can be little doubt that the practice of these campaigns has encouraged the persistence of an inappropriate relation between state and citizens. The originators and managers of mass media public communication campaigns conceive of and execute their creations as persuasive devices aimed at the targets who have been selected to receive their messages. But we do not see ourselves as targets (and there are profound ethical reasons why we should not be treated as such), neither do we engage with the mass media as message receivers. On the contrary, as social beings, we become actively and creatively involved with the communicative events which we attend to and participate in; the mass media, like all other communication opportunities, provide the means for generating new meanings, new ways of understanding, new social realities. But people are constrained from participating fully in public discussion about social issues; the government's construal of individuals as targets and of communication as transmitted messages does not provide the discursive space for mutual interaction. Governments should aim to encourage the active engagement of citizens in public discussion by conceiving of and executing public communication as part of a continuing conversation, not as packaged commodities to be marketed and consumed, or as messages to be received. It is time to encourage alternative practices-practices which open up the possibility of productive conversations which will help transform the relationship between citizens and state. However, as I have argued in this thesis, changed practices must be accompanied by profound changes in thinking, otherwise we continue to reinvent the past. Communication practice is informed by the ontology of communication which is itself embedded within other ontologies and epistemologies. The dominant paradigm of communication is at present in a state of crisis, caught between two views of communication power. On the one hand it displays an obsession with instrumental effectiveness on which it cannot deliver. On the other hand-in an attempt to discard the accumulated baggage of dualist philosophy and mechanistic models of effective communication-it indulges in a humourless critique of language which, as Robert Hughes astutely observes, is little more than an enclave of abstract complaint (Hughes 1993:72). This thesis has been an attempt to open up a space for a new ontology, within which we might create new possibilities.
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Jiggins, Stephen, and n/a. "Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign." University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.

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Jowett and O'Donnell observe that 'there is a clear revival of interest in the important role of propaganda in many aspects of modern life, not necessarily related to international intrigue or military campaigns' (1992, p. xi). This thesis has examined the 1991 Census communication campaign (ABS 1991a) for evidence of propaganda intentions and strategies. Propaganda is clearly a pejorative term and its application to a particular campaign could imply a covert attempt at manipulation by the authority behind the campaign�the Australian Bureau of Statistics (ABS). As the author was responsible for the development, implementation and evaluation of the 1991 Census communication campaign and had privileged access to a range of sources, a reader might expect detailed references to internal files which reveal conscious decision-making to mount a propaganda campaign. This is not the case. An analysis of the 150 working files associated with the campaign revealed no support for such a hypothesis; there was no evidence of decision-making with the intent of implementing propaganda strategies. Similarly, during interviews with senior ABS managers, these managers categorically rejected the notion that the Bureau conducted a propaganda campaign and pointed to the fact that all procedures were cleared through both the Federal Parliament and the Privacy Commissioner. The hypothesis explored by this thesis is that despite this lack of conscious direction, propaganda processes are evident in the way the ABS conducted the communication campaign for the 1991 Census. The perspective of the thesis is closely aligned to that of Altheide and Johnson who locate propaganda as the bridge between 'organisational image and reality' (1980, p. 4). Altheide and Johnson regard propaganda as an insidious phenomena based on impression-management through the 'rigorous pursuit of scientifically valid procedures and standards' (1980, p. 229). The end result of this impression-management is that certain 'facts' are presented to the exclusion of all others. This thesis argues that impression-management strategies are evident in the way the ABS conducted the communication campaign for the 1991 Census. The processes of impression-management are subtle and do not reside in such sources as internal files. The process operates through the internalised ethos and corporate values inculcated in the minds of senior staff within the Bureau and is best conceptualised as a mindset, reflected in outcomes. I have used the term mindset to cover the process of converting abstract values into specific guides for action�fora discussion of this process see Hall (1977, pp. 69 - 83). This mindset is well-illustrated by the issue of compulsion�the obligation to complete a census form. At one level the ABS procedures are impeccable: cleared through the federal parliament and the Privacy Commissioner�and it is this form of discourse that is documented in internal files. The procedures do not, however, enable respondents to make an informed decision about whether the census is compulsory and about the ramifications for non-compliance. The mindset operating here is based on the value of the census to the ABS�the census is good for the ABS�it generates revenue and legitimises the role of the organisation. The thesis presents data which establishes that there is a significant gap between the organisational image of the census (in the corporate mind of the ABS) and that perceived by householders. The mindset of the ABS is clearly evident in the procedures adopted on this issue. The main finding of this thesis is that many of the processes underlying the development of the 1991 Census communication campaign were subtle environmental influences. These reflected the internal dynamics of the ABS, and its ability as an institution to control the communication environment through addressing the needs of other major organisations, such as the media, and the release of selective information to specific target audiences. In this context, institutional dynamics, more than decisions by individual managers, influenced the conduct of the campaign. The process of propaganda, therefore, is implicit in the 1991 Census rather than explicit�a distinction, in terms of process, drawn by Pearlin and Rosenberg (1954) in their examination of propaganda techniques in institutional advertising. It should also be acknowledged that whilst the author did have privileged access to information, there is no information contained in this thesis that would not be publicly available. The majority of primary sources are reports published by the ABS or papers delivered by Bureau staff at a range of fora. Permission was sought from the ABS for assistance in obtaining access to information and this was readily granted.
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Luo, Jianguo, and n/a. "A communication analysis of China's family planning campaigns." University of Canberra. Communication, 1989. http://erl.canberra.edu.au./public/adt-AUC20060818.162031.

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In China, April 13, 1989 was marked as the "1.1 Billion Population Day." Though it has become the first "demographic billionaire" in the world, China has obtained remarkable results in population control. According to the statement issued by China's National Bureau of Statistics in 1987, the natural population growth rate dropped from 25.83 per thousand in 1970 to 11.28 per thousand in 1985. This has been viewed as an achievement not previously seen in any other population. In the past four decades, the Chinese government has adopted a population policy to organize the fertility transition in a planned way through education, motivation and persuasion. Five communication campaigns have been instituted to implement the policy. The successive family planning campaigns have played a vital role in educating and persuading individuals to accept the new fertility norms advocated by the government. In the communication processes of these campaigns, the strategies used have changed from the media-oriented strategy of the first campaign, to the introduction of an interpersonal approach in the second followed by an integration of media, interpersonal and organisational communication in the three latest campaigns. The integration of the media and interpersonal communication approaches was achieved through group discussion sessions and home visits, in which media messages were mediated and interpreted as a reinforcement to media impact. The group dynamics in the interpersonal communication has played an important role in changing individuals' attitudes towards and behaviour of family planning. As a campaign is an organized activity which requires organizational channels to ensure the conduct of the activity and the flow of information, a well-established organization hierarchy for family planning work has facilitated the management of family planning campaigns and also been regarded as a fundemental element to the success of the later campaigns.
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Zuercher, Robert J. "Campaigning for Judicial Office, 2012." UKnowledge, 2015. http://uknowledge.uky.edu/comm_etds/32.

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Concerns over the way in which judicial campaigns are conducted have been voiced since the 1970s. Judicial elections are thought to have become rough and tumble contests, featuring increasing campaign expenditures and controversial campaign speech. With the widespread deregulation of judicial candidate campaign speech in the early 2000s, scholars have become increasingly concerned with how judicial candidates campaign. This dissertation examines the role of the media in judicial elections, campaign communication methods used by candidates, how candidates develop campaign messages, controversial campaign speech, the consequences of campaigning, and candidates’ attitudes toward judicial selection reform. Data gathered from a survey of judicial candidates who ran for election in 2012 (n = 490) and follow-up interviews with candidates (n = 35) were used to address the research questions posed by this investigation. Findings reveal a number of areas of concern with judicial elections beyond campaign speech, including lack of media coverage, lack of access to adequate communication channels, and concerns over external group involvement in judicial elections. Controversial speech is rare in judicial campaigns and few candidates favor strong speech regulations, which are viewed as barriers between the office and the public.
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Folck, Alcinda L. "Case Study of Strategic Communication Campaigns by Certification Programs." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1354542044.

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Santesson, Peder. "A Study of Greenpeace Campaigns : Environmental Communication of Video Game Console Developers." Thesis, Södertörns högskola, Institutionen för livsvetenskaper, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10887.

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This thesis explores the three campaigns Greenpeace has made towards the video game console producing companies, Sony, Microsoft and Nintendo. Using a qualitative approach I investigate how communication from an environmental organization may affect companies and what challenges Greenpeace face when they develop campaigns in relation to companies. Even though the industry is quickly expanding, almost no one had ever discussed video game consoles in relation to the environment. The situation changed when Greenpeace included Microsoft and Nintendo in their 6th edition of the “Guide to Greener Electronics”. In this guide companies in the consumer electronic industry were ranked based on their environmental communication and Microsoft and Nintendo received a very low score. Greenpeace was critiqued for the way their guide was carried out. The “Clash of the Consoles” campaign was an internet video summarizing the critics towards the game console producing companies from “Guide to Greener Electronics”. The campaign “Playing Dirty” investigated chemicals in the consoles and concluded that the companies followed legislation on regulated chemicals, but on unregulated chemicals high levels was fond in some cases. Greenpeace is usually known for using a direct approach with striking images in their campaigns. But in these cases no striking images have been used which makes it harder for them to gain sympathy for their campaigns. The concept of CSR which is socially constructed has great importance for environmental communication. However CSR has a large number of different interpretations. As shown in the thesis Greenpeace and the three companies focus on different aspects of CSR.
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Kutufam, Doreen Vivian. "Gendering of health communication campaigns in Ghana cultural relevancy and social identity /." Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1375538411&sid=1&Fmt=2&clientId=3739&RQT=309&VName=PQD.

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King, Tyler N. "That's Disgusting: The Role of Disgust in Nonprofit Marketing Campaigns." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/5990.

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Nonprofit organizations face a unique challenge in communicating their messages in a marketing saturated world. The author of this research studied how nonprofit organizations used fear, disgust and empathy in their marketing campaigns to see if the use of these emotions would have an effect on six different factors. The results of this study showed how the use of distress can be used to amplify the feelings people have when they see images that contain both fear and disgust.
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Åhrgren, Johan. "Glokala kampanjer mot fattigdom : Kommunikationsstrategier bakom statliga Världens Chans och ideella Utrota Fattigdomen Nu." Thesis, Uppsala University, Media and Communication, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7504.

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Purpose/Aim: The purpose is to describe, analyze and compare the two communication campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on communications strategies and other relevant aspects of the planning process of campaigns.

Material/Method: Within the qualitative case study as an overall method, the main material to the two cases is obtained through five qualitative interviews with the premier representatives of the campaigns.

Main results: Världens Chans can be seen as an information campaign by the government which purpose is to contribute to the fulfilment of the millennium goals by drawing the attention of the public to their existence. Utrota Fattigdomen Nu, on the other hand, is an influence campaign by the civil society which purpose is to exterminate poverty by putting a pressure on power holders and to change the attitudes and the behaviours among the public. Both campaigns are based on a network with lots of different actors, functioning as opinion makers. Furthermore, communication campaigns are important tools in the fight against poverty.

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Stimpert, Kelly. "Smokers' response to corrective statements and implications for media campaigns." restricted, 2008. http://etd.gsu.edu/theses/available/etd-11262008-101358/.

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Thesis (M.P.H.)--Georgia State University, 2008.
Title from file title page. Michael Eriksen, committee chair; Francis McCarty, Melissa Taylor, committee members. Description based on contents viewed July 24, 2009. Includes bibliographical references (p. 85-89).
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Books on the topic "Communication campaigns"

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Roxanne, Parrott, ed. Persuasive communication campaigns. Boston, Mass: Allyn and Bacon, 1993.

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W, Smith John. Communication and campaigns. Dubuque, Iowa: Kendall/Hunt, 1998.

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Pfau, Michael. Persuasive communication campaigns. York, PA: Spectrum Publisher Services, 1992.

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Public communication campaigns. 4th ed. Thousand Oaks: SAGE, 2013.

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E, Barnes Beth, and Schultz Don E, eds. Strategic brand communication campaigns. 5th ed. Lincolnwood, Ill: NTC Business Books, 1999.

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Tuman, Joseph S. Political communication in American campaigns. Los Angeles: Sage Publications, 2008.

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Presidential campaign communication. Cambridge: Polity Press, 2015.

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M, Rogers Everett, and Sopory Pradeep, eds. Designing health communication campaigns: What works? Newbury Park, Calif: Sage, 1992.

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Kriesi, Hanspeter, ed. Political Communication in Direct Democratic Campaigns. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230343214.

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Ground wars: Personalized communication in political campaigns. Princeton: Princeton University Press, 2012.

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Book chapters on the topic "Communication campaigns"

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Crawford, Elizabeth Crisp, and Charles C. Okigbo. "Strategic Communication Campaigns." In Strategic Urban Health Communication, 11–23. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-9335-8_2.

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Perloff, Richard M. "Health Communication Campaigns." In The Dynamics of Persuasion, 483–523. 7th edition. | New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429196959-16.

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Holtzhausen, Derina, Jami A. Fullerton, Bobbi Kay Lewis, and Danny Shipka. "Strategic Communication Campaigns." In Principles of Strategic Communication, 293–319. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003002048-13.

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Dams, Colja M., and Stefan Luppold. "Grundlagen und Status quo der Corporate Communication." In Live Campaigns, 1–6. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-24435-4_1.

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Nair, Basskaran, Saltanat Janenova, and Balzhan Serikbayeva. "Planning Successful Campaigns." In A Primer on Policy Communication in Kazakhstan, 49–61. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0610-9_4.

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Gerardi, Marina. "On Employee Communications Channels and Campaigns." In Strategic Employee Communication, 275–81. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-97894-9_22.

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Perloff, Richard M. "Political Advertising in Presidential Campaigns." In The Dynamics of Political Communication, 393–431. Second edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315624426-13.

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Kriesi, Hanspeter. "Political Communication: An Integrated Approach." In Political Communication in Direct Democratic Campaigns, 1–16. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230343214_1.

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Novelli, Edoardo. "Visual Political Communication in Italian Electoral Campaigns." In Visual Political Communication, 145–63. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18729-3_8.

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McDowell-Naylor, Declan. "#GE2017: Digital Media and the Campaigns." In Political Communication in Britain, 187–205. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-00822-2_13.

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Conference papers on the topic "Communication campaigns"

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"An Examination of Trendyol’s Legendary-Days Youtube Ads Through Comments." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.035.

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The internet, where people spend a big chunk of their time, has become an indispensable part of life. Thanks to online e-commerce websites, being able to choose from different categories and products and procure everything needed, from clothes to technology, from major appliances to groceries, is one of the most important conveniences of our age. As the interest of consumers increased, so did the number of e-commerce websites. These websites started to make numerous special offers and marketing campaigns to differentiate themselves from their competitors. One of these campaigns, the Black Friday, has taken the shopping habits within the context of consumption culture to a whole new level the moment it was introduced in Turkey. This discount tradition that went beyond the borders of the US with globalization, has spread around the world. An example to the fact that traditional shopping has given its place to e-commerce applications thanks to the rapid development of digitalization, one of Turkey’s pioneer e-commerce applications, Trendyol has transformed Black Friday and started the “Legendary Days” campaign. The frequency of the promotion work within the process of this campaign has caused the emergence of a different range of perceptions in the target audience. Encountering Trendyol’s “Legendary Days” advertising campaign too often has created both positive and negative perception, especially during COVID-19 lockdowns where people spend most of their time watching TV, browsing the internet, or playing online games. In this study, 429 YouTube comments on Trendyol’s four commercial films on YouTube for Trendyol’s “Legendary Days” campaign that took place on 25th, 26th, and 27th of November 2020, have been examined through a content analysis of 13 items. Additionally, a text analysis was conducted on comments. According to the results of the study, it was found that being exposed to YouTube advertisements on a frequent basis, especially during a pandemic where people cannot leave their homes, had created a negative reputation for Trendyol’s “Legendary Days” campaign among YouTube users. This case causes a discrepancy between the positive reputation works Trendyol has conducted during the pandemic period.
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Paliichuk, E. O. "Survival storytelling in anti-trafficking social campaigns." In PHILOLOGICAL SCIENCES, INTERCULTURAL COMMUNICATION AND TRANSLATION STUDIES: THEORETICAL AND PRACTICAL ASPECTS. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-039-1-83.

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Lazaridou, Paraskevi, Athanasia Ntalla, and Jasminko Novak. "Behavioural role analysis for multi-faceted communication campaigns in Twitter." In WebSci '16: ACM Web Science Conference. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2908131.2908202.

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Bhattacharjee, Uddipta, P. K. Srijith, and Maunendra Sankar Desarkar. "Leveraging Social Media Towards Understanding Anti-Vaccination Campaigns." In 2019 11th International Conference on Communication Systems & Networks (COMSNETS). IEEE, 2019. http://dx.doi.org/10.1109/comsnets.2019.8711365.

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Borba, Marina R., Hans N. Waechter, and Vicentina R. Borba. "Contributions of Graphic Design for Effective Communication in the Health Campaigns." In 7th Information Design International Conference. São Paulo: Editora Edgard Blücher, 2015. http://dx.doi.org/10.5151/designpro-cidi2015-cidi_86.

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Chenganna, Azhagan. "A CRITICAL APPROACH TO MEDIA STUDIES: EXAMPLES OF #HASHTAG CAMPAIGNS." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management - TIIKM, 2019. http://dx.doi.org/10.17501/24246778.2018.4201.

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STUTZMAN, WARREN, and DAYAMOY CHAKRABORTY. "The Olympus and ACTS propagation measurement campaigns in the U.S." In 14th International Communication Satellite Systems Conference and Exhibit. Reston, Virigina: American Institute of Aeronautics and Astronautics, 1992. http://dx.doi.org/10.2514/6.1992-1998.

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Mitchell, Robert, and Brian Healy. "A game theoretic model of computer network exploitation campaigns." In 2018 IEEE 8th Annual Computing and Communication Workshop and Conference (CCWC). IEEE, 2018. http://dx.doi.org/10.1109/ccwc.2018.8301630.

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"The Evaluation of the Communication Strategies in the Girls’ Education Social Campaigns." In International Conference on Research in Social Sciences, Humanities and Education. Universal Researchers (UAE), 2016. http://dx.doi.org/10.17758/uruae.uh0516093.

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Rasyid, Erwin, Ade Putranto Prasetyo W. Tunggali, and Moch Imron Rosyidi. "Group Communication Practices of Scavenger Communities in Campaigns of Clean and Healty Living Behavior." In 2nd Jogjakarta Communication Conference (JCC 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200818.013.

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Reports on the topic "Communication campaigns"

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Frey, Kurt M. Burma Campaigns: Battles over Lines of Communication. Fort Belvoir, VA: Defense Technical Information Center, May 1991. http://dx.doi.org/10.21236/ada237082.

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Arroyo-Almaraz, I., S. Calle Mendoza, and C. Van Wyk. Efficacy in communication of DNGOs. The use of Facebook in emergency campaigns. Revista Latina de Comunicación Social, April 2018. http://dx.doi.org/10.4185/rlcs-2018-1281en.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Vázquez-Gestal, Montserrat, Ana-Belén Fernández-Souto, and Jesús Pérez-Seoane. Election campaign communication in universities through the Web 2.0. Revista Latina de Comunicación Social, August 2012. http://dx.doi.org/10.4185/rlcs-2012-961en.

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Danielson, Gwendolyn. The 1972 cigarette tax referendum: a mass communication campaign. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.1556.

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Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

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The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.
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Blay-Arráez, R., E. Antón-Carrillo, and L. López Font. London under Brexit: #LondonIsOpen communication campaign to protect the city identity. Revista Latina de Comunicación Social, January 2019. http://dx.doi.org/10.4185/rlcs-2019-1330en.

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Martínez, Déborah, Cristina Parilli, Carlos Scartascini, and Alberto Simpser. Let's (Not) Get Together!: The Role of Social Norms in Social Distancing during COVID-19. Inter-American Development Bank, February 2021. http://dx.doi.org/10.18235/0003044.

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While effective preventive measures against COVID-19 are now widely known, many individuals fail to adopt them. This paper provides experimental evidence about one potentially important driver of compliance with social distancing: social norms. We asked each of 23,000 survey respondents in Mexico to predict how a fictional person would behave when faced with the choice about whether or not to attend a friend's birthday gathering. Every respondent was randomly assigned to one of four social norms conditions. Expecting that other people would attend the gathering and/or believing that other people approved of attending the gathering both increased the predicted probability that the fictional character would attend the gathering by 25% in comparison with a scenario where other people were not expected to attend nor to approve of attending. Our results speak to the potential effects of communication campaigns and media coverage of, compliance with, and normative views about COVID-19 preventive measures. They also suggest that policies aimed at modifying social norms or making existing ones salient could impact compliance.
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Tulloch, Olivia, Tamara Roldan de Jong, and Kevin Bardosh. Data Synthesis: COVID-19 Vaccine Perceptions in Sub-Saharan Africa: Social and Behavioural Science Data, March 2020-April 2021. Institute of Development Studies (IDS), May 2021. http://dx.doi.org/10.19088/sshap.2028.

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Safe and effective vaccines against COVID-19 are seen as a critical path to ending the pandemic. This synthesis brings together data related to public perceptions about COVID-19 vaccines collected between March 2020 and March 2021 in 22 countries in Africa. It provides an overview of the data (primarily from cross-sectional perception surveys), identifies knowledge and research gaps and presents some limitations of translating the available evidence to inform local operational decisions. The synthesis is intended for those designing and delivering vaccination programmes and COVID-19 risk communication and community engagement (RCCE). 5 large-scale surveys are included with over 12 million respondents in 22 central, eastern, western and southern African countries (note: one major study accounts for more than 10 million participants); data from 14 peer-reviewed questionnaire surveys in 8 countries with n=9,600 participants and 15 social media monitoring, qualitative and community feedback studies. Sample sizes are provided in the first reference for each study and in Table 13 at the end of this document. The data largely predates vaccination campaigns that generally started in the first quarter of 2021. Perceptions will change and further syntheses, that represent the whole continent including North Africa, are planned. This review is part of the Social Science in Humanitarian Action Platform (SSHAP) series on COVID-19 vaccines. It was developed for SSHAP by Anthrologica. It was written by Kevin Bardosh (University of Washington), Tamara Roldan de Jong and Olivia Tulloch (Anthrologica), it was reviewed by colleagues from PERC, LSHTM, IRD, and UNICEF (see acknowledgments) and received coordination support from the RCCE Collective Service. It is the responsibility of SSHAP.
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Tulloch, Olivia, Tamara Roldan de Jong, and Kevin Bardosh. Data Synthesis: COVID-19 Vaccine Perceptions in Africa: Social and Behavioural Science Data, March 2020-March 2021. Institute of Development Studies (IDS), May 2021. http://dx.doi.org/10.19088/sshap.2021.030.

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Safe and effective vaccines against COVID-19 are seen as a critical path to ending the pandemic. This synthesis brings together data related to public perceptions about COVID-19 vaccines collected between March 2020 and March 2021 in 22 countries in Africa. It provides an overview of the data (primarily from cross-sectional perception surveys), identifies knowledge and research gaps and presents some limitations of translating the available evidence to inform local operational decisions. The synthesis is intended for those designing and delivering vaccination programmes and COVID-19 risk communication and community engagement (RCCE). 5 large-scale surveys are included with over 12 million respondents in 22 central, eastern, western and southern African countries (note: one major study accounts for more than 10 million participants); data from 14 peer-reviewed questionnaire surveys in 8 countries with n=9,600 participants and 15 social media monitoring, qualitative and community feedback studies. Sample sizes are provided in the first reference for each study and in Table 13 at the end of this document. The data largely predates vaccination campaigns that generally started in the first quarter of 2021. Perceptions will change and further syntheses, that represent the whole continent including North Africa, are planned. This review is part of the Social Science in Humanitarian Action Platform (SSHAP) series on COVID-19 vaccines. It was developed for SSHAP by Anthrologica. It was written by Kevin Bardosh (University of Washington), Tamara Roldan de Jong and Olivia Tulloch (Anthrologica), it was reviewed by colleagues from PERC, LSHTM, IRD, and UNICEF (see acknowledgments) and received coordination support from the RCCE Collective Service. It is the responsibility of SSHAP.
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