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Books on the topic 'Communication campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 May 2022

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1

Presidential campaign communication. Cambridge: Polity Press, 2015.

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2

Powell, Larry, and Joseph Cowart. Political Campaign Communication. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049.

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3

W, Smith John. Communication and campaigns. Dubuque, Iowa: Kendall/Hunt, 1998.

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4

Campaign communication and political marketing. Chichester: Wiley-Blackwell, 2011.

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5

1944-, Cowart Joseph, ed. Political campaign communication: Inside and out. 2nd ed. Boston: Pearson, 2013.

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6

1944-, Cowart Joseph, ed. Political campaign communication: Inside and out. Boston, MA: Allyn and Bacon, 2002.

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7

Powell, Larry. Political campaign communication: Inside and out. Boston, MA: Allyn and Bacon, 2003.

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8

V, Friedenberg Robert, ed. Political campaign communication: Principles and practices. 3rd ed. Westport, Conn: Praeger, 1995.

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9

Simmons, Robert E. Communication campaign management: A systems approach. New York: Longman, 1990.

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10

V, Friedenberg Robert, ed. Political campaign communication: Principles and practices. 2nd ed. New York: Praeger, 1991.

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11

V, Friedenberg Robert, ed. Political campaign communication: Principles and practices. 6th ed. Lanham: Rowman & Littlefield Publishers, 2008.

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12

V, Friedenberg Robert, ed. Political campaign communication: Principles and practices. 4th ed. Westport, Conn: Praeger, 2000.

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13

Chris, Parker, ed. Campaign it!: Achieving success through communication. London: Kogan Page, 2012.

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14

V, Friedenberg Robert, and Denton Robert E. Jr, eds. Political campaign communication: Principles and practices. 7th ed. Lanham, Md: Rowman & Littlefield Publishers, 2011.

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15

V, Friedenberg Robert, ed. Political campaign communication: Principles and practices. 5th ed. Lanham, Md: Rowman & Littlefield, 2004.

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16

Roxanne, Parrott, ed. Persuasive communication campaigns. Boston, Mass: Allyn and Bacon, 1993.

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17

Pfau, Michael. Persuasive communication campaigns. York, PA: Spectrum Publisher Services, 1992.

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18

Tuman, Joseph S. Political communication in American campaigns. Los Angeles: Sage Publications, 2008.

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19

d'Esnon, Jérome Grand. Campagnes électorales: Financement et communication. Paris: Éditions le Moniteu, 2007.

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20

Public Relations Society of America. Professional Practice Center. Campaign profile handbook: Employee communications. New York, N.Y: PRSA Professional Practice Center, 1995.

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21

Campaign planner for integrated brand communications. 3rd ed. Mason, Ohio: Thomson/South-Western, 2005.

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22

Communication in Bangladesh: Media response and campaign strategy. Dhaka: Shrabon Prokashoni, 2006.

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23

Voege, Hal. Promoting community action: Campaign strategies and communication guidelines. [Sacramento, Calif.]: The Dept., 1998.

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24

Gérer la victoire?: Organisation, communication, stratégie. Boucherville, Québec, Canada: G. Morin, 1991.

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25

Advertising campaign strategy: A guide to marketing communication plans. 2nd ed. Fort Worth: Dryden Press, 2000.

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26

Commission of the European Communities. Developing and protecting foodstuffs of specific character: Communication campaign. [U.K.]: [s.n.], 1996.

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27

Advertising campaign strategy: A guide to marketing communication plans. 4th ed. Mason, Ohio: Thomson/South-Western, 2006.

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28

Daradirek, Ekachai, ed. International and intercultural public relations: A campaign case approach. Boston: Pearson/Allyn & Bacon, 2006.

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29

Guénaire, Michel. Le cadre juridique des campagnes électorales: Communication, financement, contentieux. 2nd ed. Paris: Le Moniteur, 2000.

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30

Manship School of Mass Communication, ed. Political communication: The Manship School guide. Baton Rouge: Louisiana State University Press, 2011.

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31

Powell, Larry, and Joseph Cowart. Political Campaign Communication. Pearson Education, Limited, 2012.

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32

Political Campaign Communication. Rowman & Littlefield Publishers, Incorporated, 2017.

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33

Powell, Larry. Political Campaign Communication. Routledge, 2015. http://dx.doi.org/10.4324/9781315663272.

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34

Strategic Communication: Campaign Planning. Oxford University Press Australia & New Zealand, 2016.

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35

Benoit, William L. The Functional Theory of Political Campaign Communication. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.2.

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This chapter begins by arguing for the importance of election campaigns. Next, it describes the Functional Theory of Political Campaign Discourse. Assumptions, key concepts, and predictions are discussed. The chapter then summarizes the research that has applied this theory to a wide variety of election campaign messages: US president (primary and general), non-presidential (Senate, House, gubernatorial, mayoral), non-US TV spots and debates, and news coverage of election campaigns. The three functions – acclaims, attacks, and defenses – and the two topics – policy and character – are discussed. The chapter discusses effects of campaign phase and incumbency on candidate messages. Finally, this chapter addresses limitations of this theory and directions for future research.

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36

Maarek, Philippe J. Campaign Communication and Political Marketing. Wiley & Sons, Incorporated, John, 2011.

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37

Maarek, Philippe J. Campaign Communication and Political Marketing. Wiley & Sons, Incorporated, John, 2011.

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38

Maarek, Philippe J. Campaign Communication and Political Marketing. Wiley & Sons, Incorporated, John, 2011.

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39

Political Campaign Communicati. Rowman & Littlefield Publishers, Incorporated, 2019.

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40

Powell, Larry, and Joseph Cowart. Political Campaign Communication: Inside and Out. Taylor & Francis Group, 2017.

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41

Powell, Larry, and Joseph Cowart. Political Campaign Communication: Inside and Out. Pearson Education, Limited, 2012.

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42

Political Campaign Communication: Inside and Out. Taylor & Francis Group, 2017.

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43

Chadwick, Andrew. Symphonic Consonance in Campaign Communication: Reinterpreting Obama for America. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190696726.003.0007.

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Chapters 6 and 7 expand further upon the theme of political organization by considering recent developments in the field of American election campaigning. Chapter 6 provides a detailed reinterpretation of the fabled 2008 Obama for America campaign and shows how this became a decisive period in the ongoing construction of the hybrid media system in American media and politics. The chapter argues that the Obama campaign's significance in building a new model for successful presidential campaigning lay not in its use of the internet per se, but in how it so ruthlessly integrated online and offline communication, grassroots activism and elite control, and older and newer media logics. Obama for America displayed a keen and hitherto neglected awareness of the continuing power of older media logics in election campaigns.

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44

Brown, Gwen, Robert E. Jr Denton, Kate M. Kenski, Scott W. Dunn, and Henry C. Kenski. 2012 Presidential Campaign: A Communication Perspective. Rowman & Littlefield Publishers, Incorporated, 2013.

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45

Trent, Judith S., Robert V. Friedenberg, and Robert E. Jr Denton. Political Campaign Communication: Principles and Practices. Rowman & Littlefield Publishers, Incorporated, 2017.

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46

1937-, Kendall Kathleen E., ed. Presidential campaign discourse: Strategic communication problems. Albany: State University of New York Press, 1995.

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47

Political Campaign Communication: Principles and Practices. Rowman & Littlefield Publishers, Incorporated, 2015.

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48

Trent, Judith S. Political campaign communication: Principles and practices. 3rd ed. Praeger, 1995.

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49

Epstein, Ben. Political Choice and Campaign Communication Innovation. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190698980.003.0005.

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The behavioral choices made by various types of political organizations differ based on the communication goals and constraints placed upon various types of actors. This chapter offers case studies exploring these variations over time, examining the development of campaign communication strategies over time as well as the pace and pattern of communication innovation and imitation. The chapter starts by connecting the major innovations in campaign communication tactics from 1796 through the 1990s, spanning the Elite, Mass, and Broadcast political communication orders (PCOs). Next, it provides a more detailed examination of the history of online campaign innovations, with particular emphasis on the build-up to and aftermath of the 2008 Obama campaign. This chapter concludes by evaluating the extent to which the successful Obama model was replicated and how campaign communication has stabilized in the years since, including the unconventional 2016 election.

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50

Parente, Donald. Advertising Campaign Strategy. 3rd ed. South-Western College Pub, 2003.

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