Relevant bibliographies by topics / Communication campaign

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Communication campaign'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 May 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Communication campaign.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Communication campaign"

1

Davies, Sarah R. "University communications as auto-communication: the NTNU ‘Challenge Everything’ campaign." Journal of Communication Management 24, no. 3 (March 19, 2020): 227–43. http://dx.doi.org/10.1108/jcom-08-2019-0120.

Full text
Abstract:
PurposeThis article offers an in-depth exploration of university communications practice by describing and analysing a publicity and recruitment campaign, called ‘Challenge Everything’, carried out by the Norwegian University of Science and Technology (NTNU) in 2018. By providing insight into internal sense-making around the campaign it contributes to literatures in science communication and communication management.Design/methodology/approachThis qualitative research uses semi-structured interviews and informal organisational ethnography, mobilising concepts of sense-making and auto-communication to guide analysis. The focus is on how organisation members made sense of the Challenge Everything campaign.FindingsThe analysis focuses on four key themes within organisational sense-making about the campaign: the openness of the campaign meant that it was readily picked up on and personalised by university staff; its meaning was always contextual, shaped by organisation members' roles, interests, and concerns; its controversy seems to primarily derive from questions of representation, and specifically whether organisation members recognised within it their own experiences of university culture; and its development points to the rise of new forms of expertise within university organisation, and the contestation of these.Research limitations/implicationsThe research offers only a partial snapshot of one instance of university communications. However, in demonstrating how public campaigns also operate as auto-communication it has important implications for strategic communication within complex organisations such as universities.Originality/valueThe research has particular value in offering an in-depth qualitative study of university marketing practices and the effects these have within an organisation.
APA, Harvard, Vancouver, ISO, and other styles
2

Adamos, G., E. G. Nathanail, and P. Kapetanopoulou. "Do Road Safety Communication Campaigns Work?" Transportation Research Record: Journal of the Transportation Research Board 2364, no. 1 (January 2013): 62–70. http://dx.doi.org/10.3141/2364-08.

Full text
Abstract:
Road safety communication campaigns are considered an efficient strategy for reaching a wide audience. They aim at reducing the number and severity of road crashes by influencing road user behavior. Despite the large number of campaigns that have been designed and implemented in recent years, few have been formally evaluated. This paper presents the evaluation design and the implementation of a national road safety communication campaign on the effects of fatigue on driving behavior. The campaign targeted primarily professional drivers and, secondarily, all other drivers The definition of the objectives of the campaign was addressed through the health belief model. Objectives included increasing awareness of the severity of driving while fatigued and of effective countermeasures. The measurement variables of the evaluation design, also addressed by the health belief model, were knowledge, behavioral beliefs, risk comprehension, behavioral intentions, past behavior, and self-reported behavior. The evaluation was based on a nonexperimental design. The use of control groups was not feasible, since the whole population was exposed to the campaign and data were collected by means of a face-to-face questionnaire survey conducted before, during, and after campaign implementation. Process and outcome evaluations were conducted to assess the impact of the campaign on driving behavior. Results indicated that the audience was reached at a mean rate of 13%, and the distribution of campaign leaflets was the most effective media channel (70%). In addition, a statistically significant increase in the proportion of respondents who were aware of the causes and effects of fatigue while driving was observed. Similar results were indicated in testing behavioral beliefs, risk comprehension, behavioral intentions, and past behavior. The main message of the campaign reached both the primary and the secondary target groups, and its success can be seen by the increase in the percentage of professional drivers and all other drivers who self-reported that they stop and rest for 15 min in the “during” and “after” phases, as compared with the “before” phase.
APA, Harvard, Vancouver, ISO, and other styles
3

BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11001100/006.

Full text
Abstract:
Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
APA, Harvard, Vancouver, ISO, and other styles
4

BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.

Full text
Abstract:
Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
APA, Harvard, Vancouver, ISO, and other styles
5

BOZKANAT, Esra. "TYPES OF CAMPAIGNS IN EVIDENCE-BASED HEALTH COMMUNICATION." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (January 1, 2021): 103–14. http://dx.doi.org/10.7456/11101100/006.

Full text
Abstract:
Health communication is a field of study that has been included in the communication world since the 1970s. Health communication has a field of application carried out by individuals and media-mediated communication in health service delivery and health promotion. Health communication is an applied field of study because it examines both the pragmatic effects of human communication on the provision of healthcare and public health promotion and studies in this area are often used to improve the quality of healthcare delivery. Health communication campaigns are prepared to reveal desired health behaviors in society and to prevent risky health behaviors. However, whether these campaigns achieve their goals is an issue that is rarely discussed. Health communication and its applications at the mass communication level are realized through health communication campaigns. The success of a health communication campaign is measured by comparing the current situation before and after the campaign. This brings us to the concept of evidence-based health communication. This study describes the design stages of evidence-based health communication, which is an effective phenomenon in measuring campaign success. The similarities and differences among non- experimental, quasi-experimental and experimental designs were revealed in the study. The aim of the study is to explain the campaign design stages of evidence-based health communication and provide a guide to the pre-campaign preparation process for practitioners. Thus, practitioners will be able to choose the most suitable design for their target audience and avoid application mistakes.
APA, Harvard, Vancouver, ISO, and other styles
6

Small, Tamara A. "Canadian Cyberparties: Reflections on Internet-Based Campaigning and Party Systems." Canadian Journal of Political Science 40, no. 3 (September 2007): 639–57. http://dx.doi.org/10.1017/s0008423907070734.

Full text
Abstract:
Abstract.Canadian political parties have been using the Internet as a campaign tool since the 1997 election.Rebuilding Canadian Party Politicsby Carty, Cross and Young (2000) presents one of the first analyses of Internet-based communications during a Canadian election. It is also one of the most important assessments of Canadian party systems. The book outlines the components that characterize the fourth party system, which they argue, began after the 1993 election. Regionalization is the defining characteristic of this emerging system. The book argues that the Internet, like other communication technologies, is important in this latest party system. Consistent with the notion of regionalized campaign communications, the authors suggest that Canadian political parties use the Internet to target campaign messages to different regional and sociodemographic groups and enter into private conversations with voters. Using original data collected from the 2004 federal election, this paper reflects on these claims. The paper builds the case that the use of the Internet as a campaign tool is not consistent with their argument. Internet-based campaign communications in Canada by the major parties is neither regionalized nor targeted. Rather, this technology makes campaign communication more transparent and centralized.Résumé.Au Canada, les partis politiques utilisent Internet comme outil de campagne depuis l'élection de 1997.Rebuilding Canadian Party Politics, par Carty, Cross et Young (2000), présente l'une des premières analyses des communications sur Internet pendant une campagne électorale. Il constitue aussi l'une des plus importantes évaluations des systèmes des partis politiques canadiens. Le livre dégage également les éléments qui caractérisent le système à quatre partis qui est né, selon eux, après l'élection de 1993. La régionalisation est la caractéristique déterminante de ce nouveau système. Le livre soutient qu'Internet, comme les autres technologies de communication, est important pour ce nouveau système à quatre partis. Conformément à la notion de communications de campagne régionalisées, les auteurs suggèrent que les partis politiques canadiens utilisent Internet pour cibler les messages de campagne selon les différents groupes régionaux et sociodémographiques et engager des conversations privées avec les électeurs. Le présent article examine ces affirmations à partir des données recueillies lors de l'élection fédérale de 2004. Il établit que l'utilisation d'Internet comme outil de campagne ne cadre pas avec leur argument. Les campagnes de communication sur Internet menées par les principaux partis au Canada ne sont ni régionalisées ni ciblées. Cette technologie rend plutôt les communications des campagnes électorales plus transparentes et plus centralisées.
APA, Harvard, Vancouver, ISO, and other styles
7

Vyas, Amita N., Nitasha Nagaraj, Jordan Genovese, Gayatri Malhotra, Nidhi Dubey, Richa Hingorani, and Lauren Manning. "The Girl Rising ‘We Dream, We Rise’ Social Media Campaign in India: Reach, Engagement and Impact." Journal of Creative Communications 15, no. 1 (March 2020): 106–24. http://dx.doi.org/10.1177/0973258619878354.

Full text
Abstract:
Girl Rising, a global campaign, uses the power of storytelling to build a movement for adolescent girls by inspiring people to change the way girls are valued, and sparking social action. We Dream, We Rise, is a social media campaign that was launched to call attention to age-old gender stereotypes that have gone unquestioned for generations and to inspire adults across the country to ‘dream as big for their girls as they do for their boys’. A descriptive evaluation of the campaign was conducted to measure its reach, saliency, and lessons learned. The campaign evaluation focused primarily on reach, engagement, perceptions of the campaign messaging, and intention to take social action. The campaign reached 25 million people, received more than 600,000 views, and engaged with more than 200,000 people, which yielded a more than 2% engagement rate compared to the industry average of 1%. While extracting meaningful information from social media campaigns can pose to be challenging, there is a need to move beyond just measures of reach. Measurement on quality, saliency, and outcomes are critical to ensuring that future campaigns are successful and yield the desired rigor, quality, and investments needed to facilitate change.
APA, Harvard, Vancouver, ISO, and other styles
8

Wicks, Robert H., and Boubacar Souley. "Going Negative: Candidate Usage of Internet Web Sites during the 2000 Presidential Campaign." Journalism & Mass Communication Quarterly 80, no. 1 (March 2003): 128–44. http://dx.doi.org/10.1177/107769900308000109.

Full text
Abstract:
This study examines the news releases that were posted on the official campaign Web sites of George W. Bush and Al Gore during the 2000 presidential campaign. Analysis of each of the 487 news releases posted during the campaign season reveals that nearly three-quarters of these contained an attack on the opponent. This parallels data on the incidence of attacks appearing in televised political advertising during the 2000 campaign. The study provides support for the Political Competition Model, which posits that close races produce significant negativity. Furthermore, the study offers insights on how presidential political campaigns may use campaign Web sites in the future.
APA, Harvard, Vancouver, ISO, and other styles
9

Jensen, Michael J. "Social Media and Political Campaigning." International Journal of Press/Politics 22, no. 1 (October 22, 2016): 23–42. http://dx.doi.org/10.1177/1940161216673196.

Full text
Abstract:
This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.
APA, Harvard, Vancouver, ISO, and other styles
10

DRUCKMAN, JAMES N., MARTIN J. KIFER, and MICHAEL PARKIN. "Campaign Communications in U.S. Congressional Elections." American Political Science Review 103, no. 3 (August 2009): 343–66. http://dx.doi.org/10.1017/s0003055409990037.

Full text
Abstract:
Electoral campaigns are the foundation of democratic governance; yet scholarship on the content of campaign communications remains underdeveloped. In this paper, we advance research on U.S. congressional campaigns by integrating and extending extant theories of campaign communication. We test the resulting predictions with a novel dataset based on candidate Web sites over three election cycles. Unlike television advertisements or newspaper coverage, Web sites provide an unmediated, holistic, and representative portrait of campaigns. We find that incumbents and challengers differ across a broad range of behavior that reflects varying attitudes toward risk, that incumbents’ strategies depend on the competitiveness of the race, and that candidates link negative campaigning to other aspects of their rhetorical strategies. Our efforts provide researchers with a basis for moving toward a more complete understanding of congressional campaigns.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Communication campaign"

1

PFAU, MICHAEL WALTON. "INOCULATION IN POLITICAL CAMPAIGN COMMUNICATION." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184179.

Full text
Abstract:
This study examined attack and inoculation message strategies in political campaign communication. A total of 341 initial and followup treatment interviews and 392 control interviews were completed among potential voters in a U.S. Senate campaign during October 1986. The study hypothesized that character attack messages directed to supporters of opposing candidates exert more influence than issue attack messages. This prediction was not supported. Contrary to prediction, the results indicated that, during the latter stages of a political campaign featuring known candidates, issue attack messages exert more persuasive impact than character attack messages. However, the primary purpose of this investigation was to apply McGuire's inoculation theory to political campaign communication. The study hypothesized that political campaign messages can be designed to inoculate supporters of candidates against the subsequent attack messages of opposing candidates. This prediction was supported. In addition, the results supported the hypothesis that inoculation confers more resistance to subsequent attack messages among strong political party identifiers as opposed to weak identifiers, nonidentifiers and crossovers. Contrary to prediction, however, the study found that inoculation confers more resistance among Democrat party loyalists as opposed to Republican party loyalists. The results of this investigation extend the scope of inoculation theory to new domain, and at the same time, suggest a new strategic approach for candidates in political campaigns.
APA, Harvard, Vancouver, ISO, and other styles
2

Zuercher, Robert J. "Campaigning for Judicial Office, 2012." UKnowledge, 2015. http://uknowledge.uky.edu/comm_etds/32.

Full text
Abstract:
Concerns over the way in which judicial campaigns are conducted have been voiced since the 1970s. Judicial elections are thought to have become rough and tumble contests, featuring increasing campaign expenditures and controversial campaign speech. With the widespread deregulation of judicial candidate campaign speech in the early 2000s, scholars have become increasingly concerned with how judicial candidates campaign. This dissertation examines the role of the media in judicial elections, campaign communication methods used by candidates, how candidates develop campaign messages, controversial campaign speech, the consequences of campaigning, and candidates’ attitudes toward judicial selection reform. Data gathered from a survey of judicial candidates who ran for election in 2012 (n = 490) and follow-up interviews with candidates (n = 35) were used to address the research questions posed by this investigation. Findings reveal a number of areas of concern with judicial elections beyond campaign speech, including lack of media coverage, lack of access to adequate communication channels, and concerns over external group involvement in judicial elections. Controversial speech is rare in judicial campaigns and few candidates favor strong speech regulations, which are viewed as barriers between the office and the public.
APA, Harvard, Vancouver, ISO, and other styles
3

Banwart, Mary. "Women's Campaign Rhetoric: A Case Study of the 1998 Northup Congressional Campaign." TopSCHOLAR®, 1999. http://digitalcommons.wku.edu/theses/741.

Full text
Abstract:
As more women seek election to national political offices, and as political spot ads continue to play a vital role as a major medium through which campaigns present their candidate, this qualitative analysis examines the image-building strategies one female candidate employed in her spot ads and the potential for such strategies to overcome gender-culture constraints. This study answers four research questions: 1. What rhetorical strategies does Northup employ to build an image in her televised campaign spot ads, 2. Do these strategies fulfill the six dimensions employed by this thesis to fulfill the voter's image prototype of a candidate, 3. Do Northup's rhetorical strategies provide a fitting response to the rhetorical situation of her 1998 congressional reelection campaign, and 4. Or, does Northup, through her image building strategies, alter the rhetorical situation such that the original constraints are modified and the requirements of the fitting response thus shift to a newly created rhetorical situation? In order to respond to these questions, I utilize Bitzer's rhetorical situation construct to identify the multiple exigences, audiences, and constraints to which Northup must respond through her discourse. Additionally, I employ a candidate prototype that consists of the dimensions of competence, reliability, integrity, charisma, observable features, and consubstantiality, to identify Northup's image-building strategies. Not only do I argue that Northup's image building strategies fulfill the six dimensions of the candidate prototype but that two rhetorical situations evolve to which Northup must respond. Based on the fitting response criteria discussed, she provides correctives to the actual exigences and upholds the audience's expectations that she respond appropriately in both the cultural and institutional senses.
APA, Harvard, Vancouver, ISO, and other styles
4

Allrich, Helen Boynton Lois A. "The heart truth campaign a communication audit /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2007. http://dc.lib.unc.edu/u?/etd,916.

Full text
Abstract:
Thesis (M.A.)--University of North Carolina at Chapel Hill, 2007.
Title from electronic title page (viewed Dec. 18, 2007). "... in partial fulfillment of the requirements for the degree of [sic] in The School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.
APA, Harvard, Vancouver, ISO, and other styles
5

Jiggins, Stephen, and n/a. "Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign." University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.

Full text
Abstract:
Jowett and O'Donnell observe that 'there is a clear revival of interest in the important role of propaganda in many aspects of modern life, not necessarily related to international intrigue or military campaigns' (1992, p. xi). This thesis has examined the 1991 Census communication campaign (ABS 1991a) for evidence of propaganda intentions and strategies. Propaganda is clearly a pejorative term and its application to a particular campaign could imply a covert attempt at manipulation by the authority behind the campaign�the Australian Bureau of Statistics (ABS). As the author was responsible for the development, implementation and evaluation of the 1991 Census communication campaign and had privileged access to a range of sources, a reader might expect detailed references to internal files which reveal conscious decision-making to mount a propaganda campaign. This is not the case. An analysis of the 150 working files associated with the campaign revealed no support for such a hypothesis; there was no evidence of decision-making with the intent of implementing propaganda strategies. Similarly, during interviews with senior ABS managers, these managers categorically rejected the notion that the Bureau conducted a propaganda campaign and pointed to the fact that all procedures were cleared through both the Federal Parliament and the Privacy Commissioner. The hypothesis explored by this thesis is that despite this lack of conscious direction, propaganda processes are evident in the way the ABS conducted the communication campaign for the 1991 Census. The perspective of the thesis is closely aligned to that of Altheide and Johnson who locate propaganda as the bridge between 'organisational image and reality' (1980, p. 4). Altheide and Johnson regard propaganda as an insidious phenomena based on impression-management through the 'rigorous pursuit of scientifically valid procedures and standards' (1980, p. 229). The end result of this impression-management is that certain 'facts' are presented to the exclusion of all others. This thesis argues that impression-management strategies are evident in the way the ABS conducted the communication campaign for the 1991 Census. The processes of impression-management are subtle and do not reside in such sources as internal files. The process operates through the internalised ethos and corporate values inculcated in the minds of senior staff within the Bureau and is best conceptualised as a mindset, reflected in outcomes. I have used the term mindset to cover the process of converting abstract values into specific guides for action�fora discussion of this process see Hall (1977, pp. 69 - 83). This mindset is well-illustrated by the issue of compulsion�the obligation to complete a census form. At one level the ABS procedures are impeccable: cleared through the federal parliament and the Privacy Commissioner�and it is this form of discourse that is documented in internal files. The procedures do not, however, enable respondents to make an informed decision about whether the census is compulsory and about the ramifications for non-compliance. The mindset operating here is based on the value of the census to the ABS�the census is good for the ABS�it generates revenue and legitimises the role of the organisation. The thesis presents data which establishes that there is a significant gap between the organisational image of the census (in the corporate mind of the ABS) and that perceived by householders. The mindset of the ABS is clearly evident in the procedures adopted on this issue. The main finding of this thesis is that many of the processes underlying the development of the 1991 Census communication campaign were subtle environmental influences. These reflected the internal dynamics of the ABS, and its ability as an institution to control the communication environment through addressing the needs of other major organisations, such as the media, and the release of selective information to specific target audiences. In this context, institutional dynamics, more than decisions by individual managers, influenced the conduct of the campaign. The process of propaganda, therefore, is implicit in the 1991 Census rather than explicit�a distinction, in terms of process, drawn by Pearlin and Rosenberg (1954) in their examination of propaganda techniques in institutional advertising. It should also be acknowledged that whilst the author did have privileged access to information, there is no information contained in this thesis that would not be publicly available. The majority of primary sources are reports published by the ABS or papers delivered by Bureau staff at a range of fora. Permission was sought from the ABS for assistance in obtaining access to information and this was readily granted.
APA, Harvard, Vancouver, ISO, and other styles
6

Shrensky, Ruth, and n/a. "The ontology of communication: a reconcepualisation of the nature of communication through a critique of mass media public communication campaigns." University of Canberra. Communication, 1997. http://erl.canberra.edu.au./public/adt-AUC20050601.163735.

Full text
Abstract:
Conclusion. It is probably now appropriate to close a chapter in the history of public communication campaigning. Weaknesses which have usually been seen as instrumental can now be seen for what they are: conceptual failures grounded in compromised ontologies and false epistemologies. As I showed in the last chapter, even when viewed within their own narrow empiricist frame, public communication campaigns fail to satisfy a test of empirical efficacy. But empirical failure reveals a deeper moral failure: the failure of government to properly engage in a conversation with the citizens to whom they are ultimately responsible. Whether public communication campaigns are a symptom or a cause of this failure lies beyond the scope of this thesis. But there can be little doubt that the practice of these campaigns has encouraged the persistence of an inappropriate relation between state and citizens. The originators and managers of mass media public communication campaigns conceive of and execute their creations as persuasive devices aimed at the targets who have been selected to receive their messages. But we do not see ourselves as targets (and there are profound ethical reasons why we should not be treated as such), neither do we engage with the mass media as message receivers. On the contrary, as social beings, we become actively and creatively involved with the communicative events which we attend to and participate in; the mass media, like all other communication opportunities, provide the means for generating new meanings, new ways of understanding, new social realities. But people are constrained from participating fully in public discussion about social issues; the government's construal of individuals as targets and of communication as transmitted messages does not provide the discursive space for mutual interaction. Governments should aim to encourage the active engagement of citizens in public discussion by conceiving of and executing public communication as part of a continuing conversation, not as packaged commodities to be marketed and consumed, or as messages to be received. It is time to encourage alternative practices-practices which open up the possibility of productive conversations which will help transform the relationship between citizens and state. However, as I have argued in this thesis, changed practices must be accompanied by profound changes in thinking, otherwise we continue to reinvent the past. Communication practice is informed by the ontology of communication which is itself embedded within other ontologies and epistemologies. The dominant paradigm of communication is at present in a state of crisis, caught between two views of communication power. On the one hand it displays an obsession with instrumental effectiveness on which it cannot deliver. On the other hand-in an attempt to discard the accumulated baggage of dualist philosophy and mechanistic models of effective communication-it indulges in a humourless critique of language which, as Robert Hughes astutely observes, is little more than an enclave of abstract complaint (Hughes 1993:72). This thesis has been an attempt to open up a space for a new ontology, within which we might create new possibilities.
APA, Harvard, Vancouver, ISO, and other styles
7

Sugar, Sara Alice. "Live, Breathe, Hike: a Campaign for the Buckeye Trail Association." Ohio University Honors Tutorial College / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1461336164.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Hillman-Burcham, Tabitha M. "Socioeconomic Disparities in Campaign Exposure and Effects: The Case of VERB." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338476468.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Davis, Vauna L. "We Need to Talk: Persuasive Communication in Fireproof Ministries' XXXchurch Anti-Pornography Campaign." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3247.

Full text
Abstract:
The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the themes of the campaign, evaluating the credibility of XXXchurch, and assessing the theoretical foundation of the campaign. The study found three dominant objectives of the campaign: awareness, prevention, and recovery. XXXchurch has set the pornography agenda in many Christian churches, and also brings the issue to a wider public through news media; they have been featured in thousands of media publications and broadcasts. XXXchurch measures their own success by the stories and feedback they hear from their audience, the media attention they receive, and their increased acceptance by churches. The three main groups of themes in the messages of the campaign are prevention and recovery, the harm of pornography, and how God's purposes for life are impacted by pornography. These themes are essentially persuasive messages encouraging people to consider the negative consequence of using pornography and the benefits of resisting it. The attitudes influenced through these messages are the precursors to taking action to overcome pornography. The XXXchurch campaign establishes credibility with their audience through six elements: (a) prior experience or perceptions, (b) credentials, competence, and expertise (c) honesty and lack of bias, (d) similarity to the audience, (e) bold, confident delivery, and (f) plausible messages. Examples of self-efficacy, exemplars, and fear appeals were the most frequently found theories in the campaign messages. Persuasion theories functioned as useful tools for analyzing and understanding the campaign. Although the XXXchurch team did not design the campaign with these theories in mind, the theories strongly explain the foundation of the campaign. Taken as a whole, the campaign clearly demonstrates research-based principles, which suggest a prediction of successfully influencing attitudes and behavior.
APA, Harvard, Vancouver, ISO, and other styles
10

Filer, Christine R. "Character Counts: Traits in Televised Political Campaign Advertisements." Thesis, The University of Arizona, 2013. http://hdl.handle.net/10150/311298.

Full text
Abstract:
This study examines character traits in United States presidential campaign advertisements. It was predicted that Republican and Democratic trait content would be similar in appeal advertisements but would differ in attack and contrast advertisements. Additionally, it was expected that the traits most frequently conveyed in primary election advertisements would differ from those most frequently employed in general election advertisements. The conveyance of traits in conjunction with issues was examined. The hypotheses and research questions were tested on televised campaign ads from the 2008 and 2012 primary and general elections. Overall, both parties appeal to and attack specific character traits with similar frequencies. The traits used in primary election advertisements were much more positive than the traits used in general election advertisements. Campaigns combine issue content with specific traits in their ads. The findings of this study answer questions about how candidates build and shape their images through televised political advertisements.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Communication campaign"

1

Presidential campaign communication. Cambridge: Polity Press, 2015.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Powell, Larry, and Joseph Cowart. Political Campaign Communication. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

W, Smith John. Communication and campaigns. Dubuque, Iowa: Kendall/Hunt, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Campaign communication and political marketing. Chichester: Wiley-Blackwell, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

1944-, Cowart Joseph, ed. Political campaign communication: Inside and out. 2nd ed. Boston: Pearson, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

1944-, Cowart Joseph, ed. Political campaign communication: Inside and out. Boston, MA: Allyn and Bacon, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Powell, Larry. Political campaign communication: Inside and out. Boston, MA: Allyn and Bacon, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

V, Friedenberg Robert, ed. Political campaign communication: Principles and practices. 3rd ed. Westport, Conn: Praeger, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Simmons, Robert E. Communication campaign management: A systems approach. New York: Longman, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

V, Friedenberg Robert, ed. Political campaign communication: Principles and practices. 2nd ed. New York: Praeger, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Communication campaign"

1

Powell, Larry, and Joseph Cowart. "Campaign Communications." In Political Campaign Communication, 223–38. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Powell, Larry, and Joseph Cowart. "Political Communication." In Political Campaign Communication, 5–25. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Powell, Larry, and Joseph Cowart. "Campaign Strategies." In Political Campaign Communication, 79–101. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Powell, Larry, and Joseph Cowart. "Campaign Organization." In Political Campaign Communication, 153–67. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Powell, Larry, and Joseph Cowart. "Ethical Questions in Political Communication." In Political Campaign Communication, 27–54. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Powell, Larry, and Joseph Cowart. "Media Theory and Political Communication." In Political Campaign Communication, 121–50. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Powell, Larry, and Joseph Cowart. "Campaign Communications in the Mass Media." In Political Campaign Communication, 169–91. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Powell, Larry, and Joseph Cowart. "Political Polling." In Political Campaign Communication, 193–221. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Powell, Larry, and Joseph Cowart. "Political Speeches." In Political Campaign Communication, 239–66. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-13.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Powell, Larry, and Joseph Cowart. "Cyberspace." In Political Campaign Communication, 267–88. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-14.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Communication campaign"

1

"An Examination of Trendyol’s Legendary-Days Youtube Ads Through Comments." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.035.

Full text
Abstract:
The internet, where people spend a big chunk of their time, has become an indispensable part of life. Thanks to online e-commerce websites, being able to choose from different categories and products and procure everything needed, from clothes to technology, from major appliances to groceries, is one of the most important conveniences of our age. As the interest of consumers increased, so did the number of e-commerce websites. These websites started to make numerous special offers and marketing campaigns to differentiate themselves from their competitors. One of these campaigns, the Black Friday, has taken the shopping habits within the context of consumption culture to a whole new level the moment it was introduced in Turkey. This discount tradition that went beyond the borders of the US with globalization, has spread around the world. An example to the fact that traditional shopping has given its place to e-commerce applications thanks to the rapid development of digitalization, one of Turkey’s pioneer e-commerce applications, Trendyol has transformed Black Friday and started the “Legendary Days” campaign. The frequency of the promotion work within the process of this campaign has caused the emergence of a different range of perceptions in the target audience. Encountering Trendyol’s “Legendary Days” advertising campaign too often has created both positive and negative perception, especially during COVID-19 lockdowns where people spend most of their time watching TV, browsing the internet, or playing online games. In this study, 429 YouTube comments on Trendyol’s four commercial films on YouTube for Trendyol’s “Legendary Days” campaign that took place on 25th, 26th, and 27th of November 2020, have been examined through a content analysis of 13 items. Additionally, a text analysis was conducted on comments. According to the results of the study, it was found that being exposed to YouTube advertisements on a frequent basis, especially during a pandemic where people cannot leave their homes, had created a negative reputation for Trendyol’s “Legendary Days” campaign among YouTube users. This case causes a discrepancy between the positive reputation works Trendyol has conducted during the pandemic period.
APA, Harvard, Vancouver, ISO, and other styles
2

Velez Loor, Cecibel Monserrate, and Mayra Paola Gonzales Cordova. "Twitter and political communication: 20/21 Presidential pre-campaign and campaign’s analysis in Ecuador." In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476426.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Zaman, Jesse, Ellie D'Hondt, Elisa Gonzalez Boix, Eline Philips, Kennedy Kambona, and Wolfgang De Meuter. "Citizen-friendly participatory campaign support." In 2014 IEEE International Conference on Pervasive Computing and Communication Workshops (PERCOM WORKSHOPS). IEEE, 2014. http://dx.doi.org/10.1109/percomw.2014.6815208.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Prasljivic, A., and A. Ramic. "Targeted multichannel marketing campaign in Telecommunications." In 2019 42nd International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO). IEEE, 2019. http://dx.doi.org/10.23919/mipro.2019.8756922.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Okubo, Kyota, and Kazumasa Oida. "A campaign-type cascade attaining stable popularity." In 2016 6th International Conference on Information Communication and Management (ICICM). IEEE, 2016. http://dx.doi.org/10.1109/infocoman.2016.7784208.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Morissan, Morissan. "The Influence of Anti-Smoking Campaign Among University Students." In International Conference on Emerging Media & Communication. European Publisher, 2022. http://dx.doi.org/10.15405/epsbs.2022.01.02.34.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Roosinda, Fitria Widiyani, Muhammad Fadeli, and Eko Pamuji. "Social Media and Political Campaign: The Analysis of Instagram Use as the East Java Governor and Deputy Governor Candidatesr Campaign Medium 2018." In International Conference of Communication Science Research (ICCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccsr-18.2018.84.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Schena, V., G. Losquadro, V. Marziale, and F. Ceprani. "Suited Demonstrator Validation Campaign: Description and Data Evaluation Results." In 20th AIAA International Communication Satellite Systems Conference and Exhibit. Reston, Virigina: American Institute of Aeronautics and Astronautics, 2002. http://dx.doi.org/10.2514/6.2002-1843.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Famuji, Farizal. "Movie Reception Against Alzheimer's Analysis on The Campaign Movie, Gendhuk." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Nistorica, Vlad Ioan, Cristian Chilipirea, and Ciprian Dobre. "How many people are needed for a crowdsensing campaign?" In 2016 IEEE 12th International Conference on Intelligent Computer Communication and Processing (ICCP). IEEE, 2016. http://dx.doi.org/10.1109/iccp.2016.7737173.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Communication campaign"

1

Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

Full text
Abstract:
The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
APA, Harvard, Vancouver, ISO, and other styles
2

Vázquez-Gestal, Montserrat, Ana-Belén Fernández-Souto, and Jesús Pérez-Seoane. Election campaign communication in universities through the Web 2.0. Revista Latina de Comunicación Social, August 2012. http://dx.doi.org/10.4185/rlcs-2012-961en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Danielson, Gwendolyn. The 1972 cigarette tax referendum: a mass communication campaign. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.1556.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Blay-Arráez, R., E. Antón-Carrillo, and L. López Font. London under Brexit: #LondonIsOpen communication campaign to protect the city identity. Revista Latina de Comunicación Social, January 2019. http://dx.doi.org/10.4185/rlcs-2019-1330en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Dodson, Giles. Advancing Local Marine Protection, Cross Cultural Collaboration and Dialogue in Northland. Unitec ePress, January 2015. http://dx.doi.org/10.34074/rsrp.12015.

Full text
Abstract:
This research report summarises findings and observations arising from the Advancing marine protection through cross-cultural dialogue project, which examines community-driven, collaborative marine protection campaigns currently being pursued in Northland. This project consists of a series of case studies undertaken between 2012–2014 and draws on data obtained from archival research, semistructured interviews with campaign participants, and published documents. The aims of these case studies have been to compare different approaches taken towards marine protection in Northland and to understand the composition of effective marine protection campaigns, within the context of collaborative approaches to environmental management and the communicative processes underpinning these engagements. The report provides a number of insights into how contemporary marine protection campaigns have been developed and the place of cross-cultural (Māori – non-Māori) collaboration and communication within these processes.
APA, Harvard, Vancouver, ISO, and other styles
6

Dodson, Giles. Advancing Local Marine Protection, Cross Cultural Collaboration and Dialogue in Northland. Unitec ePress, January 2015. http://dx.doi.org/10.34074/rsrp.12015.

Full text
Abstract:
This research report summarises findings and observations arising from the Advancing marine protection through cross-cultural dialogue project, which examines community-driven, collaborative marine protection campaigns currently being pursued in Northland. This project consists of a series of case studies undertaken between 2012–2014 and draws on data obtained from archival research, semistructured interviews with campaign participants, and published documents. The aims of these case studies have been to compare different approaches taken towards marine protection in Northland and to understand the composition of effective marine protection campaigns, within the context of collaborative approaches to environmental management and the communicative processes underpinning these engagements. The report provides a number of insights into how contemporary marine protection campaigns have been developed and the place of cross-cultural (Māori – non-Māori) collaboration and communication within these processes.
APA, Harvard, Vancouver, ISO, and other styles
7

Dodson, Giles. Advancing Local Marine Protection, Cross Cultural Collaboration and Dialogue in Northland. Unitec ePress, January 2015. http://dx.doi.org/10.34074/rsrp.12015.

Full text
Abstract:
This research report summarises findings and observations arising from the Advancing marine protection through cross-cultural dialogue project, which examines community-driven, collaborative marine protection campaigns currently being pursued in Northland. This project consists of a series of case studies undertaken between 2012–2014 and draws on data obtained from archival research, semistructured interviews with campaign participants, and published documents. The aims of these case studies have been to compare different approaches taken towards marine protection in Northland and to understand the composition of effective marine protection campaigns, within the context of collaborative approaches to environmental management and the communicative processes underpinning these engagements. The report provides a number of insights into how contemporary marine protection campaigns have been developed and the place of cross-cultural (Māori – non-Māori) collaboration and communication within these processes.
APA, Harvard, Vancouver, ISO, and other styles
8

Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

Full text
Abstract:
The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.
APA, Harvard, Vancouver, ISO, and other styles
9

Noronha, S. Climate Change and Generation Zero – Analysing the 50/50 Campaign: A Communication for Social Change Approach. Unitec ePress, December 2012. http://dx.doi.org/10.34074/ocds.12013.

Full text
Abstract:
Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is a reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility. In less than 200 years, human activity has increased the atmospheric concentration of greenhouse gases by some 50 percent relative to pre-industrial levels, leading to an increase in global temperatures. 1 Yet contrarian perspectives abound, given prominence by the media and promoted by fossil fuel lobbies. One such example is Dennis Avery and Fred Singer’s Unstoppable Global Warming: Every 1,500 Years, a book whose premise is that “human-emitted CO2 has played only a minor role” in contributing to climate change.
APA, Harvard, Vancouver, ISO, and other styles
10

Noronha, S. Climate Change and Generation Zero – Analysing the 50/50 Campaign: A Communication for Social Change Approach. Unitec ePress, December 2012. http://dx.doi.org/10.34074/ocds.12013.

Full text
Abstract:
Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is a reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility. In less than 200 years, human activity has increased the atmospheric concentration of greenhouse gases by some 50 percent relative to pre-industrial levels, leading to an increase in global temperatures. 1 Yet contrarian perspectives abound, given prominence by the media and promoted by fossil fuel lobbies. One such example is Dennis Avery and Fred Singer’s Unstoppable Global Warming: Every 1,500 Years, a book whose premise is that “human-emitted CO2 has played only a minor role” in contributing to climate change.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Communication campaign' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography