Journal articles on the topic 'Commodification of food'
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1
Porcheddu, Federica. "Nature and food commodification. Food sovereignty: Rethinking the relation between human and nature." Filozofija i drustvo 33, no. 1 (2022): 189–217. http://dx.doi.org/10.2298/fid2201189p.
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The article aims to explore the link between commodification of nature and commodification of food. The latter is in fact one of the most negative and controversial aspects of nature commodification. The examination of food commodification represents fertile ground for investigating the relationship between humans and nature. In this context, food sovereignty provides a useful paradigm that not only serves as an alternative to the current food regime, but also allows for the experiencing a different kind of relationship between humans and nature. Food sovereignty represents a unique social movement in which community, political, and cultural rights are intertwined with the issue of food. Through its multidisciplinary approach and its strongly ethical component, food sovereignty constitutes an opportunity in order to contrast the progressive commodification of nature and of the environment.
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Wasonga Orago, Nicholas. "Commonification of Food as an Approach for the Achievement of Food Security." Strathmore Law Journal 4, no. 1 (May 1, 2020): 1–39. http://dx.doi.org/10.52907/slj.v4i1.43.
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The commodification of food is one of the many causes of food insecurity as it occasions the inability of poor households to access the available food because of high prices and dysfunctional markets. A change of approach from commodification to commonification to deal with food insecurity at the national, regional and global level is the way to go. As commodification of food is a social construct adopted as a result of deliberate societal policy-making, commonification can similarly be adopted through legal and institutional design at the local, national and international levels; creating polycentric systems for the management of food-producing resources for the local communities. With commonification, decisions relating to the use of local resources for the production, processing, distribution and consumption of food are made at the local level, to ensure that other socioeconomic and cultural aspects of food are considered in the decision-making processes. The integrated aspects of the right to food and food democracy are critical components of the commonification approach to food security.
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Cohen, I. Glenn. "Complexifying Commodification, Consumption, ART, and Abortion." Journal of Law, Medicine & Ethics 43, no. 2 (2015): 307–11. http://dx.doi.org/10.1111/jlme.12246.
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Like all her work, Jody Madeira’s “Conceiving of Products and the Products of Conception: Reflections on Commodification, Consumption, ART, and Abortion,” is a rich, nuanced discussion that mixes various conceptual vocabularies (Marxist, semiotics, legal) into a complex dish. If her work is like the best of French cooking, my comment, I fear, will be more like fast food. In the short space I have, I want to pick off a few items of common interest and discussion and reconfigure them.
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Thomson, Claire. "(Hot) Dogs: Of fast food and companion species." Short Film Studies 3, no. 1 (August 9, 2012): 45–48. http://dx.doi.org/10.1386/sfs.3.1.45_1.
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The encounter between dog and (potential) owner is the catalyst for Natan's interrogation of the human/animal binary. Drawing on Haraway's concept of 'companion species', the article explores the film's critique of a double commodification of animals: as pets, and in agribusiness, via Viggo's kebab-shop chain and consumption of meat.
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Liechty, Mark. "Carnal Economies: The Commodification of Food and Sex in Kathmandu." Cultural Anthropology 20, no. 1 (February 2005): 1–38. http://dx.doi.org/10.1525/can.2005.20.1.001.
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scrinis, gyorgy. "On the Ideology of Nutritionism." Gastronomica 8, no. 1 (2008): 39–48. http://dx.doi.org/10.1525/gfc.2008.8.1.39.
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This essay introduces and defines the ideology or paradigm of nutritionism, which is generally characterized by a reductive focus on the nutrient composition of food. More specifically, it is where the nutri-biochemical level of engagement with food and the body becomes the dominant way of understanding the relationship between food and bodily health, and at the expense of other levels and ways of understanding and engaging with food. Nutritionism is the dominant paradigm within nutrition science, informs much dietary advice, and has become a primary means for the engineering and marketing of food products. A number of characteristics of nutritionism are defined, including nutritional reductionism, biomarker reductionism, genetic nutritionism, the functional body, the myth of nutritional precision, the nutritional gaze, and nutritional tinkering, nutri-quantification, the erasure of qualitatative food distinctions, nutrient fetishism, the 'good and bad nutrient' discourses, nutri-commodification, and the nutricentric person. A number of types of foods and types of food marketing are also introduced and defined, including nutritionally engineered foods, transnutric foods, nutritionally marketed foods and functionally marketed foods.
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Bannister, Hannah. "Gastronomic Revolution." Undergraduate Research Journal for the Humanities 2, no. 1 (April 1, 2017): 135–51. http://dx.doi.org/10.17161/1808.23866.
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The commodification of culture occurs when cultural products gain additional value beyond standard use-value, moving from a non-commercial realm to the commercial. Before ascending to the global culinary stage, Peruvian cuisine underwent a series of changes as the government, a group of Peruvian elites, and chefs explored ways to increase the cuisine’s market potential, in an era deemed the gastronomic revolution. This research examines the evolution of cuisine through a qualitative analysis of media portrayals and scholarly understandings of the gastronomic revolution and Peruvian cuisine. I argue that the gastronomic revolution in Peru is contributing to the commodification of Peruvian food culture. Though Peru stands to benefit economically from the transformation of Peruvian cuisine, the contributions of minority groups to cuisine could be left behind in selling Peruvian food culture to a global audience.
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Barron, Jennie K. "Community orchards and Hyde’s theory of the gift." Canadian Food Studies / La Revue canadienne des études sur l'alimentation 6, no. 3 (November 29, 2019): 126–47. http://dx.doi.org/10.15353/cfs-rcea.v6i3.358.
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Food scholars and advocates just have long asserted that commodification is one of the fundamental injustices of our dominant, industrial food system, as it stands in direct opposition to the notion of food as a human right. The informal social economy, with its concerns for solidarity, participation, service, and community building, offers examples of what de-commodification—that holy grail of food justice—might look like. This article reports on one particular informal social economy manifestation of decommodification, the community orchard. The author argues that decommodification must be seen not only as the absence of commodity production but as the presence of a different economy and underlying ethos – that of the gift. Lewis Hyde’s theory of the gift provides a lens through which to understand the profound ways that gifting changes community orchardists’ relationships to land, to food, to labour, and to those who co-produce and enjoy the fruit with them. Gift theory also furthers our understanding of food commons (of which the community orchard is but one example) as decommodified spaces. The author suggests that theorizing community orchards through the lens of gift theory provides insight into the values and mindsets that characterize non-commodity-oriented food production, which is a necessary step in the direction of innovation and the development of models that are more ecological, community-oriented, and just.
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Lind, David, and Elizabeth Barham. "The social life of the tortilla: Food, cultural politics, and contested commodification." Agriculture and Human Values 21, no. 1 (2004): 47–60. http://dx.doi.org/10.1023/b:ahum.0000014018.76118.06.
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Vowles-Sørensen, Kate C. P. "Popular Science Articles and Academic Reports on the Topics of Cultural Commodification and Institutionalised Racism." Leviathan: Interdisciplinary Journal in English, no. 4 (March 1, 2019): 70–83. http://dx.doi.org/10.7146/lev.v0i4.112681.
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This paper examines two aspects within cultural studies, namely that of cultural commodification and institutionalised racism. These are explored through a review style article discussing the commodification and appropriation of indigenous Australian food items on the television cooking programme Masterchef Australia, and in an ‘op-ed’ style piece considering the systemic racism represented by the blackface character of Zwarte Piet (Black Pete) in the Dutch festive tradition of Sinterklaas (St. Nicholas). These two articles are followed by case study reports which analyse how the theories were applied. The arguments in the reports conclude that Masterchef Australia has a responsibility to better represent indigenous Australian culture, and that the tradition of Zwarte Piet clearly exemplifies institutionalised racism and discrimination.
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Danesi, Marcel. "A note on the meanings of junk food." Semiotica 2016, no. 211 (July 1, 2016): 127–37. http://dx.doi.org/10.1515/sem-2016-0094.
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AbstractJunk food is an anomaly when it comes to historical traditions of cuisine. It emerges in the context of youth culture in America in the model part of the twentieth century but soon morphs into a type of food eaten by people of any age. This transformation of its meaning is part of a symptomatology inherent in consumerist cultures, whereby objects of any kind (including food) are produced quickly, cheaply, and faddishly, reflecting a discontinuity with historical traditions. The semiotic analysis of fast food corroborates Barthes’s critique of consumerism as a culture of commodification and it also points out the power of socioeconomic forces to transform historical meaning structures.
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Makovnyka, Joloni Ginny Anne. "Opium Poppy Agriculture and Consumption." Arbutus Review 11, no. 2 (November 26, 2020): 91–101. http://dx.doi.org/10.18357/tar112202019609.
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As a crop, the opium poppy, Papaver somniferum, has been part of multiple human cultures since at least 5000 BCE. Its role as both food and medicine has made this plant an important traditional agricultural product. However, today research on such functions has been largely eclipsed by the narcotic use of opium and its derivatives and the economies that stem from them. The historical uses of poppy and related cultural conceptualizations of its nutritive and medicinal aspects contrast against practices and commodification introduced by European colonization. The commodification of the narcotic potential of the opium poppy has been used by multiple actors since the onset of globalized economic expansion as a means of attaining financial and political power. This paper draws on research compiled from academic, journalistic, and other sources to create a holistic framework for examining the complex health, social, and economic issues related to contemporary production and use of the opium poppy. This paper concludes that future research, specifically anthropological field research grounded in historical and sociopolitical contexts, can offer important insights into the lived experiences of individuals and cultures that produce, distrubute, and consume the poppy as food and medicine. Such future research may offer critical insight into the relationship between the cultural constructs of food and medicine and the effects of narcotic substance consumption. Such research may also offer insight into the possible restructuring of cultural meanings and economies on a broader scale in order to mitigate the harmful effects of narcotic substances within foods.
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Matacena, Raffaele, and Paolo Corvo. "Practices of Food Sovereignty in Italy and England: Short Food Supply Chains and the Promise of De‐Commodification." Sociologia Ruralis 60, no. 2 (November 19, 2019): 414–37. http://dx.doi.org/10.1111/soru.12283.
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Sankar, Vinay. "The Commodification of Food, Farming and Farmers: A Critical Review of Farm Laws, 2020." Space and Culture, India 8, no. 3 (November 29, 2020): 18–26. http://dx.doi.org/10.20896/saci.v8i3.1117.
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The recently enacted Farm Laws in India has led to widespread and vigorous protests across the country. It has been hailed as a watershed moment by the neoliberal market analysts and is compared to the 1991 economic reforms, based on the notions of liberalisation, privatisation, and globalisation. A critical review of these laws and amendments needs to be situated in the larger narrative of commodification, wherein certain essential goods and services are appropriated and standardised and traded at market-determined prices. The present review intends to place these new laws in the broader policies and ‘projects’ of neoliberalisation of nature. A critical look at these laws shows that they have profound implications for social justice and environmental sustainability. It seeks to cross-question the food question and the peasant question by revisiting the ontological questions of what constitutes food and farming. It considers the new debate and the old vision of ‘food as commons’, and find that the new laws are, in fact, a continuation of attempts by neoliberal markets and states to commodify food and farming activities. Nevertheless, such attempts, for various reasons, face active resistance in the form of countermovements by the peasantry and enter the arena of political economy. The review argues that the present peasant resistance should be considered as part of the larger environmental justice movements.
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Balakrishnan Nair, Bipithalal, Satyajit Sinha, and M. R. Dileep. "What makes inauthenticity dangerous." Tourism 68, no. 4 (November 17, 2020): 371–88. http://dx.doi.org/10.37741/t.68.4.1.
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This study inspects the dangers of being inauthentic while posing as apostles of authentic, ethnic service providers in tourism. The concept of authenticity was adopted to understand how the commodification of cultural features, especially food, of a multiethnic destination influences the realness of traditional cuisine. The study was conducted in Goa, India, also known as tourist Mecca. The research findings demonstrate that tourism acts as a dominant player in creating a transfigurative replica of tourist’s expectations. This makes touristified versions of traditional foods, severely influencing the integrity of regional cuisines. These results are useful in understanding how inauthentic practices challenge the cultural identity of the destination.
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F. Rodrigues, Carla, Noémia Lopes, and Anita Hardon. "Beyond health: medicines, food supplements, energetics and the commodification of self‐performance in Maputo." Sociology of Health & Illness 41, no. 6 (March 7, 2019): 1005–22. http://dx.doi.org/10.1111/1467-9566.12880.
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TESHIROGI, Koki, Yuichiro FUJIOKA, and Yoshihiko IIDA. "Regional Characteristics of Commodification of Japanese Horse Chestnut Food Products at Roadside Station in Japan." Kikan Chirigaku 68, no. 2 (2016): 100–114. http://dx.doi.org/10.5190/tga.68.2_100.
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Ledinek Lozej, Špela. "BRANDING TOLMIN CHEESE." Traditiones 49, no. 3 (December 31, 2020): 53–80. http://dx.doi.org/10.3986/traditio2020490304.
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The author presents the history of local cheese evaluation, from the commodification at the end of the 19th century to modern qualification instruments, emphasizing the collective trademark and the protected designation of origin. The main actors involved in the branding process, their objectives, effects, and specific features are outlined. In addition to strengthening agricultural production, food processing, and market supply, the branding processes have shaped and consolidated representations of (past) regional cheese production and livestock breeding, and have built locality.
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Tilzey, Mark. "Food Democracy as ‘Radical’ Food Sovereignty: Agrarian Democracy and Counter-Hegemonic Resistance to the Neo-Imperial Food Regime." Politics and Governance 7, no. 4 (October 28, 2019): 202–13. http://dx.doi.org/10.17645/pag.v7i4.2091.
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This article argues that a thoroughgoing and meaningful food democracy should entail something closely akin to ‘radical’ food sovereignty, a political programme which confronts the key social relational bases of capitalism. The latter comprise, in essence, ‘primitive accumulation,’ the alienability or commodification of land and other fundamental use values, and market dependence. A thoroughgoing food democracy of this kind thus challenges the structural separation of the ‘economic’ and ‘political’ spheres within capitalism and the modern state (the state-capital nexus), a separation which enables purely political rights and obligations (‘political’ freedom or formal democracy) whilst simultaneously leaving unconstrained the economic powers of capital and their operation through market dependence (‘economic’ unfreedom or the lack of substantive democracy). We argue that much ‘food democracy’ discourse remains confined to this level of ‘political’ freedom and that, if food sovereignty is to be realized, this movement needs to address ‘economic’ unfreedom, in other words, to subvert capitalist social-property relations. We argue further that the political economy of food constitutes but a subset of these wider social relations, such that substantive food democracy is seen here to entail, like ‘radical’ food sovereignty, an abrogation of the three pillars upholding capitalism (primitive accumulation, absolute property rights, market dependence) as an intrinsic part of a wider and more integrated movement towards <em>livelihood</em> sovereignty. We argue here that the abrogation of these conditions upholding the state-capital nexus constitutes an essential part of the transformation of capitalist social-property relations towards common ‘ownership’―or, better, stewardship―of the means of livelihood, of which substantive food democracy is a key component.
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Spring, Charlotte A., and Robin Biddulph. "Capturing Waste or Capturing Innovation? Comparing Self-Organising Potentials of Surplus Food Redistribution Initiatives to Prevent Food Waste." Sustainability 12, no. 10 (May 22, 2020): 4252. http://dx.doi.org/10.3390/su12104252.
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The context for this article is the rapid international growth of (surplus) food redistribution initiatives. These are frequently reliant on networks of volunteer labour, often coordinated by digital means. Movements with these characteristics are increasingly viewed by researchers, policymakers and practitioners as cases of self-organisation. The article explores the nature and extent of self-organisation in food redistribution initiatives. Two contrasting UK initiatives were studied using ethnographic methods during a period of rapid expansion. The concept of self-organisation was operationalised using three dimensions—autonomy, expansion and governance. One initiative established food banks in close cooperation with corporate food actors. Its franchise charity model involved standardised safety protocols and significant centralised control. The other initiative deliberately pursued autonomy, rapid recruitment and de-centralised governance; nevertheless, collaboration with industry actors and a degree of centralised control became a (contested) part of the approach. We highlight the interplay of organisational agency and institutional structures affecting the self-organisation of surplus food redistribution, including ways in which movement dynamism can involve capture by dominant interests but also the seeds of transformative practices that challenge root causes of food waste, particularly food’s commodification. Our analysis provides a way to compare the potentials of food charity vs mutual aid in effecting systemic change.
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Forné, Francesc. "Cheese tourism in a World Heritage site: Vall de Boí (Catalan Pyrenees)." European Journal of Tourism Research 11 (October 1, 2015): 87–101. http://dx.doi.org/10.54055/ejtr.v11i.196.
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Tourism in rural areas does not only mean accommodation in a rural environment, but also a combination of products and services related to the commodification of destinations. The purpose of the paper is to set a theoretical framework in relation to food tourism, in the context of tourism in rural areas. The creation of authentic experiences in rural environments is transferred to food tourism in the current paper through the study of cheese tourism. Applied to the Vall de Boí, which is a municipality located in the Catalan Pyrennes declared by UNESCO as a World Heritage Site, there must be highlighted the seasonally marked foodscapes of this region and the cheese tourism as a case of an emergent tourism typology.
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Baviskar, Amita. "Consumer Citizenship: Instant Noodles in India." Gastronomica 18, no. 2 (2018): 1–10. http://dx.doi.org/10.1525/gfc.2018.18.2.1.
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Maggi, a brand of instant noodles introduced in India in the late 1980s by Nestlé, is now not only a popular snack, but the favorite comfort food of an entire generation of young urban Indians. What is the secret of Maggi's success? And what does it tell us about taste and desire in a consumer economy in a deeply unequal society? At first glance, the fast-rising consumption of such “industrial foods” seems to be a familiar story about the commodification of diets by multinational corporations. However, this article shows that the success of global capitalism is not a foregone conclusion when it comes up against nationalist politics. At the same time, the popularity of processed foods is a form of “consumer citizenship” as poor and low-caste people who are discriminated against, in part due to their food practices, aspire to eat fetishized commodities that allow them to belong in the modern, affluent world. And, for young people, instant noodles speak to their desire for agency and fun, challenging power relations in the patriarchal family. This article shows how Maggi noodles are a useful device for understanding how industrial foods transform the simmering broth of social relations that is India's cultural landscape.
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Veen, Esther J. "Fostering Community Values through Meal Sharing with Strangers." Sustainability 11, no. 7 (April 10, 2019): 2121. http://dx.doi.org/10.3390/su11072121.
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This paper studies a Dutch meal sharing platform in order to understand what it means to engage in face-to-face sharing with strangers and what the performance of such transactions entails. I hypothesize that this meal sharing platform is a form of community self-organization, aiming to replace the anonymity of the food system by the creation of community relations through sharing. I used semistructured interviews, participant observations, and autoethnography to investigate the social aspects involved in this type of sharing. Focusing on rules of engagement, trust, exchange, and commodification, I argue that while first encounters in stranger food sharing may be awkward, people enter the transaction from a perspective of trust. While sharing meals through this platform is a form of true sharing and no direct reciprocity is required, consumers see their appreciation for the meals as a way to reciprocate. In that sense, positive reviews consolidate the relations between cook and consumer. Money also plays an important role in the transaction, enabling it to take place as it clarifies roles and responsibilities and shows genuine interest. However, commodification also means that users are looking for value for money, while simultaneously they expect the price to reflect the initiative’s “noncommercialness”. I conclude that there is a clear social element in this particular type of meal sharing that distinguishes it from more mainstream economic transactions. Being based on real connections, this particular performance of sharing is a way to socialize the economy, and to tackle local community problems.
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Clark, Timothy P. "Mining the Sea." Sociology of Development 6, no. 2 (2020): 222–49. http://dx.doi.org/10.1525/sod.2020.6.2.222.
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Using primary and secondary historical data, descriptive time-series data, and site observations, this study unpacks the developmental history of one of the United States' oldest, largest, and still working fisheries. This study uses narrative analysis to explore how processes of commodification and the institutional workings of capitalist food regimes drove specific developmental outcomes. Internal comparison across periods enables an analysis of why the fishery declined in recent decades. The case also reveals important dynamics of the capitalist world food system and demonstrates how intersectional considerations, particularly the intersection of race and class dynamics, can bolster the “tragedy of the commodity” theoretical framework. The study thus tests and expands on that framework by including the considerations of cross-cutting inequalities and the world food system. Overall, this study demonstrates how the demands of generalized commodity production, in conjunction with the institutional parameters of a world capitalist food system, link processes of development across terrestrial and aquatic food systems. Furthermore, the internal comparison elucidates the socio-structural factors that drove the severe decline of the 170-year-old Atlantic menhaden fishery.
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Jayne, T. S., Jordan Chamberlin, Stein Holden, Hosaena Ghebru, Jacob Ricker-Gilbert, and Frank Place. "Rising land commodification in sub-Saharan Africa: Reconciling the diverse narratives." Global Food Security 30 (September 2021): 100565. http://dx.doi.org/10.1016/j.gfs.2021.100565.
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Munoz, Lorena. "Cultural gentrification: Gourmet and Latinx immigrant food trucks vendors in Los Angeles." Journal of Urban Cultural Studies 6, no. 1 (March 1, 2019): 95–111. http://dx.doi.org/10.1386/jucs_00005_1.
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By focusing on Latinx immigrant food truck vendors in Los Angeles, this article calls to rethink and expand how we understand gentrification as a mechanism of neo-liberal redevelopment ideologies in space by extending these spatial understandings of gentrifying processes not only as physical spatial displacement but also as a way to exclude meanings and histories of marginalized populations. These exclusions contribute to a racialized mobile food vending hierarchy, dialectically produced through urban policies that actively further urban inequalities, resulting in what I call cultural gentrification. I argue that cultural gentrification can occur through commodification of cultural economic forms like mobile food vending by the urban truck revolution phenomena. Although these gentrification processes do not entail physical displacement of a group of people by another group, since Latinx taco trucks and street vendors do not sell in the same areas as gourmet food trucks, they do create barriers, exclusions and invisibilities that maintain racialized mobile food vending hierarchies through urban policies that actively further urban inequalities. The study draws on qualitative research undertaken in Los Angeles intermittently from 2004 to 2013 of Latinx food truck vendors, gourmet food truck vendors, local-state actors and business owners key informants.
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Lorenzini, Jasmine. "Food Activism and Citizens’ Democratic Engagements: What Can We Learn from Market-Based Political Participation?" Politics and Governance 7, no. 4 (October 28, 2019): 131–41. http://dx.doi.org/10.17645/pag.v7i4.2072.
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Food democracy calls for a democratization of the production, distribution, and consumption of food. Researchers and lay citizens are showing a growing interest for initiatives associated with food democracy, yet the specific democratic ideals and involvements that make up food democracy have gained limited attention. Many forms of participation associated with food democracy are market-based, such as buying organic food or joining community-supported agricultural projects. Research shows that market-based logics influence multiple spheres of life and threaten democratic ideals. However, scholars working on political participation have not yet analyzed the influence of market-based logics across forms of participation. This article analyses the action repertoire of food democracy to assess the influence of market-based logics on different forms of food activism. It builds on four critiques of market-based politics to question the relationship between different forms of participation and the market. It addresses three research questions: Which forms of political participation do citizens use to democratize the food regime? Which conceptions of democracy relate to these different forms of food activism? Which critiques of market-based politics apply to different forms of food activism? The article highlights the widespread risk of unequal participation, crowding out, commodification, and state retreat across forms of participation used to democratize food regimes. This study provides insights into the types of democratic renewal being experimented with in the framework of food democracy as well as their limits.
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Odeyale, Timothy Oluseyi. "Actor-network, conflict and the commodification of planning: Role of traditional food markets in shaping the built environment." Habitat International 104 (October 2020): 102255. http://dx.doi.org/10.1016/j.habitatint.2020.102255.
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MILLER-DAVENPORT, SARAH. "A ‘MONTAGE OF MINORITIES’: HAWAI‘I TOURISM AND THE COMMODIFICATION OF RACIAL TOLERANCE, 1959–1978." Historical Journal 60, no. 3 (February 13, 2017): 817–42. http://dx.doi.org/10.1017/s0018246x16000364.
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AbstractThis article studies the Hawai‘i tourism industry's efforts to market Hawai‘i as a multi-cultural paradise where positive racial experiences could be bought and sold. With jet travel arriving in Hawai‘i the same year as statehood, the tourism industry, aided by the new state government, exploited Hawai‘i's newfound prominence, luring planeloads of American tourists who thronged its beaches, hotels, and cultural spectacles. Tourism helped turn racial tolerance into a saleable, if intangible, commodity. Marketers invited mainlanders to partake in the islands’ celebrated ‘Aloha Spirit’: an elusive vision of social harmony said to be the defining feature of the Hawai‘i vacation. By attending ethnic festivals, eating exotic food, and interacting with locals, visitors might even bring some Aloha Spirit home with them. Hawai‘i's society thus became not only a site of consumption, but an object of consumption itself. What such utopian ideas obscured was that the broader construction of Hawai‘i as a multi-cultural paradise was part of state efforts both to transform Hawai‘i's economy and to promote US influence in the Pacific. While the limited historiography on multi-culturalism situates its emergence in grassroots protest, this article argues for the elite origins of the multi-cultural ideal, which served the interests of both business and US foreign policy.
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Kottai, Sudarshan R., and Shubha Ranganathan. "Book Review: Stefan Ecks, Eating Drugs: Psychopharmaceutical Pluralism in India." Psychology and Developing Societies 29, no. 2 (September 2017): 301–5. http://dx.doi.org/10.1177/0971333617716850.
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The dominance of psychiatric practice in India and the relatively obscured homeopathic and Ayurvedic practices are the major issues explicated in Ecks’ Eating Drugs: Psychopharmaceutical Pluralism in India. Overcoming patients’ resistance to compliance is a major task of the Kolkata psychiatrists interviewed by Ecks, and they sought to deal with this by positing drugs as ‘mind food’. Ayurveda and homeopathy are also gradually sidelining their own philosophies and falling in line with biomedicine with respect to commodification and marketing of drugs. The biopolitics involved in the rising mood disorders in India and the concomitant increase in the prescription of mood medications is evidenced by the propagation of a ‘global monoculture of happiness’ by pharmaceutical companies, who instil the notion that pills have solutions to all social ills.
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Lloro, Teresa, and Frecia González. "Food activism and negotiating the gendered dynamics of public cultures of care." Canadian Food Studies / La Revue canadienne des études sur l'alimentation 9, no. 2 (July 15, 2022): 180–204. http://dx.doi.org/10.15353/cfs-rcea.v9i2.537.
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A growing and significant research literature utilizes feminist frameworks to study relationships with food from a variety of vantage points. In this article, we are especially interested in feminist food sovereignty, feminist political ecology, and feminist theories of care, both because caring labor has been historically undervalued in food systems and because neoliberal modes of commodification and marketization have interpellated activists, scholar-activists, and activist-scholars into new ways of self-care and caring for others. To begin, we provide a brief overview of the places where we work, including the city of Pomona, the Pomona Valley Certified Farmers Market, and the Pomona Community Farmer Alliance (PCFA), a community organization and local activist collective. We then draw on nearly three years of participatory ethnographic work in this community to explore and theorize care work in local food systems activism. Our conceptual framework, framed by feminist food studies and theories of care, illuminates how PCFA members conceive of their own caring work in practice, as well as how they negotiate the complexities of caring for others and self, while being left by the state to do this work. We also explore how activists’ care practices sometimes lay bare structural inequalities and the failure of the state, while also reinforcing and challenging neoliberal ideologies embedded in volunteerism. To conclude, we discuss the gendered implications of our work for food systems research, specifically considering the complementarity of Progressive and Radical approaches to food systems transformation.
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Yeh, Emily T. "Forest Claims, Conflicts and Commodification: The Political Ecology of Tibetan Mushroom-Harvesting Villages in Yunnan Province, China." China Quarterly 161 (March 2000): 264–78. http://dx.doi.org/10.1017/s0305741000004021.
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Villages scattered along the steep slopes of north-west Yunnan present a serene picture of colourful prayer flags fluttering from rooftops and only the occasional vehicle raising dust from dirt roads. But for the past few years, summers have been a time of intense and often violent conflict. In late July, neighbouring villages prepare to fight once again over access to forests which produce wild matsutake mushrooms, a high-value Japanese luxury food that has been harvested and exported from the region for the past 12 years. The quiet summer nightlife in the nearby county seat has been transformed to a bustling mushroom market busiest between midnight and dawn. Why has this market come into existence, and what have been its effects on access to and control over forest resources?
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Weiss, Edith Brown. "The Coming Water Crisis: A Common Concern of Humankind." Transnational Environmental Law 1, no. 1 (March 13, 2012): 153–68. http://dx.doi.org/10.1017/s2047102511000100.
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AbstractThis essay argues that fresh water, its availability and use, should now be recognized as ‘a common concern of humankind’, much as climate change was recognized as a ‘common concern of humankind’ in the 1992 United Nations Framework Convention on Climate Change, and conservation of biodiversity was recognized as a ‘common concern of humankind’ in the 1992 Convention on Biological Diversity. This would respond to the many linkages between what happens in one area with the demand for and the supply of fresh water in other areas. It would take into account the scientific characteristics of the hydrological cycle, address the growing commodification of water in the form of transboundary water markets and virtual water transfers through food production and trade, and respect the efforts to identify a human right to water.
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Enga, Anastasia H. P. "KOMODIFIKASI PERNIKAHAN “ MENUJU JANJI SUCI “ DI TRANS TV." Interaksi: Jurnal Ilmu Komunikasi 5, no. 2 (March 29, 2017): 177. http://dx.doi.org/10.14710/interaksi.5.2.177-186.
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AbstractCommodification or the transformation process of goods and services are valued for their use, into a commodity that is valued for what they can get in the market, such as commercial agriculture to sell food, produce drama for commercial broadcasting. Marriage celebrities homelands is now a mass produced product with a variety of packing with the aim of a variety of interests and tastes of the market. So now the wedding of the artists as wellas more general topics that can be commercialized in any form of mass media to increase profits. Trans tv no longer pay attention to the publik frequency, use valuas taken here replaced by the exchange rate, the sanctity of the wedding pair of human children have been used a business area for the media konglmerasi to benefit is not small. Keywords: commodification, wedding artists, television
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Pilgrim, Karyn. "Beyond the Story of Sustainable Meat." Society & Animals 27, no. 1 (January 4, 2019): 75–91. http://dx.doi.org/10.1163/15685306-12341503.
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AbstractThis paper examines Pollan’s The Omnivore’s Dilemma (2006) and Kingsolver’s Animal, Vegetable, Miracle (2007), and argues that pastoral and narrative elements of these texts obscure an uncomfortable dissonance between their locavore claims to environmental sustainability and “sustainable meat” production. Much recent literature from within the frameworks of ecocriticism and ethics has been critical of the ethical/ sustainable meat movement for using simplistic and inaccurate models of sustainability, and for failing to reposition nonhuman animals outside the framework of capitalist commodification. Inadequately considered by these self-fulfilling stories are empirical data that indicate a global lack of resources to deploy “sustainable meat” production, as well as the implications of continuing the ideology of dominion over nonhumans. This paper calls for a new sustainable food story that encourages radical ways of thinking about farming and nonhumans, and that incorporates a landscape both urban and rural.
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Sekine, Kae. "The Potential and Contradictions of Geographical Indication and Patrimonization for the Sustainability of Indigenous Communities: A Case of Cordillera Heirloom Rice in the Philippines." Sustainability 13, no. 8 (April 14, 2021): 4366. http://dx.doi.org/10.3390/su13084366.
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In the Montane areas of Cordillera, the Philippines, the IP (indigenous people) have cultivated native rice for generations on their rice terraces, which were designated a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Cultural Heritage site in 1995 and a Food and Agriculture Organization (FAO) World Agricultural Heritage site, Globally Important Agricultural Heritage System (GIAHS) in 2011. This heirloom rice was registered as a collective trademark in 2018 and will be registered as a sui generis geographical indication (GI) in the coming years. Based on the author’s interviews with the stakeholders in heirloom rice production conducted in the Philippines in 2019, this article aims to analyze whether GI and patrimonization contribute to the sustainability of the IP communities in Cordillera. This paper demonstrates that GI and patrimonization exhibit both potential and contradictions in ecological, socio-cultural, and economic dimensions of sustainability in the communities, and the compatibility of these dimensions is challenged. The paper concludes that public policies need to pay particular attention to accompanying IP communities when GI and patrimonization are designed to protect them from over-development of the designated area and over-commodification of their certified agri-food products.
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Aistara, Guntra A. "Seeds of kin, kin of seeds: The commodification of organic seeds and social relations in Costa Rica and Latvia." Ethnography 12, no. 4 (November 25, 2011): 490–517. http://dx.doi.org/10.1177/1466138111400721.
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This article employs multi-sited ethnography as a tool to explore the relationships among farmer seed exchange practices, intellectual property rights legislation, and biodiversity. Specifically, it investigates these issues in the historically, ecologically and culturally diverse contexts of the Costa Rican and Latvian organic agriculture movements, as these small countries negotiate their places in the economic trading blocs of the Central American Free Trade Agreement (CAFTA) and the European Union (EU), respectively. The juxtaposition of two such different cases reveals the micro-processes whereby the imposition of intellectual property rights on seeds replaces the centrality of social kin networks through which seeds are exchanged with bureaucratic transactions. This shift from exchanging seeds among kin to tracing the genetic lineage of seeds is part of a global process of commodification and control of seeds. Increasing efforts to “harmonize” intellectual property rights on seeds and plant varieties throughout the world will have profound impacts on food production, small farmer livelihoods and social networks, and agricultural biodiversity.
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Toles-Patkin, Terri. "Gender reveal parties and the construction of the prenatal gendered environment." Explorations in Media Ecology 20, no. 2 (June 1, 2021): 175–93. http://dx.doi.org/10.1386/eme_00083_1.
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Expecting parents are often eager to learn the sex of their baby. Gender-reveal parties offer a community or family celebration of that information, often complete with clichéd pink or blue colour coding. Common practices include party games, competitions between Team Boy and Team Girl, and the colourful surprise reveal via confetti, smoke, balloons or food. Not only is the term ‘gender-reveal’ inaccurate (at best sonograms reveal biological sex), the practice privileges stereotypical gender binaries and legitimates pre-birth personhood under the guise of merriment, appropriating the unborn body as a contested discursive site. The gender-reveal party enhances reliance on medical technology and consumerism, retrieves traditional superstitions about pregnancy, obsolesces privacy and reverses into the commodification of both mother and child. Gender-reveals do not necessarily celebrate the pregnancy or the mother. The gender-reveal party functions to reinforce traditional cisgender binaries and constructs gendered expectations for the child even before birth.
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Freeman, Carrie Packwood. "Framing Animal Rights in the “Go Veg” Campaigns of U.S. Animal Rights Organizations." Society & Animals 18, no. 2 (2010): 163–82. http://dx.doi.org/10.1163/156853010x492015.
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AbstractHow much do animal rights activists talk about animal rights when they attempt to persuade America’s meat-lovers to stop eating nonhuman animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. The findings reveal that the organizations framed the problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems largely blamed on factory farming, activists asked consumers to become “vegetarian” (meaning vegan) or to reduce animal product consumption, some requesting “humane” reforms. While certain messages supported animal rights, promoting veganism and respect for animals’ subject status, many frames used animal welfareideology to achieve rights solutions, conservatively avoiding a direct challenge to the dominant human/animal dualism. In support of ideological authenticity, this paper recommends that vegan campaigns emphasize justice, respect, life, freedom, environmental responsibility, and a shared animality.
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Kniazeva, Maria. "Eastern spirituality in the western marketplace." Qualitative Market Research: An International Journal 18, no. 4 (September 14, 2015): 459–76. http://dx.doi.org/10.1108/qmr-08-2014-0071.
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Purpose – The paper aims to understand how Eastern spiritual and Western secular traditions coexist in the US commercial marketplace and what lessons spiritual messages of Eastern wisdom offer Western consumers. Design/methodology/approach – The paper uses qualitative methods by engaging in close reading and analysis of the narratives on food and drink packages that have a direct reference to Eastern spirituality in the form of symbolic Eastern vocabulary and images. Findings – The paper proposes that artful sacralization of the spiritual to brand the mundane is an additional mode of cultural production used by marketers, and that this proposed mode extends the two modes (sacralization of the mundane and commodification of the spiritual) reported in previous studies. Research limitations/implications – The relationship between Eastern spirituality and Western commercialism deserves more in-depth studies. For example, how does the Western treatment of Eastern spirituality affect its perceived authenticity and purity? Finally, what do the newly wise Westerners do with mastery of an Eastern science of life? Practical implications – This work finds Western supermarkets to be emerging channels of Eastern spirituality. The author argues that narratives on food and drink packages perform as carriers of Eastern wisdom. Social implications – The author also finds that the borrowed spiritual wisdom of the East has yet to be reconciled with the prevailing secular norms of Western society. Originality/value – This has been the first known academic attempt to explore the spiritual connotation of the labels on branded food and drink packages sold in Western supermarkets.
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Pastor, Gabriela Claudia, Laura María Torres, and Lucio Marinsalda Pastor. "Landscape enclaves: wine capitalism and luxury tourism in Mendoza, Argentina." Journal of Political Ecology 27, no. 1 (June 29, 2020): 580–93. http://dx.doi.org/10.2458/v27i1.22953.
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Rural territories in the province of Mendoza, Argentina, particularly those located in the Uco Valley, have been affected by severe transformations connected to two key factors: first, the national state's (de)regulation of water use and, second, the dramatic expansion of capital into winemaking and tourism. These activities have been developed on former livestock farming areas, turning them into fresh produce lands where food production is carried out in a "natural landscape" of unquestionable beauty: the iconic scenery of Mendoza. This article deploys the concept of extractivism to analyze "enclaves of commodity landscapes" associated with high-end wine tourism. Its purpose is to show the extent to which high-end wine tourism requires a sleek and highly aestheticized enclave landscape in order to enable the commodification of singular experiences. This article suggests that: 1) The development of tourism enclaves commodifies the landscape so as to provide the sense of a unique touristic experience; 2) the development of these enclaves is underpinned by the extraction of common, collectively-constructed goods.Keywords: Landscape; enclave; tourism; commodity; extractivism; wine
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Mills, Mary Beth. "Authentic Dishes, Staged Identities: Thailand's Cooking Schools for Tourists." Gastronomica 19, no. 2 (2019): 43–55. http://dx.doi.org/10.1525/gfc.2019.19.2.43.
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In Thailand today local cooking-school classes are a popular attraction on many tourist itineraries. Moreover, these experiences almost always prompt rave reviews from international visitors: “It was so much fun!” But why are cooking school classes fun? And what does this pleasure tell us about the cultural logics of authenticity in Thai culinary tourism and, more generally, about the commodification of food and identity in the contemporary global economy? Drawing on ethnographic observation in two of Thailand's primary tourist destinations, Bangkok and Chiang Mai, this article explores how cooking schools' claims to cultural authenticity intertwine with participants' experiences of playful entertainment. The ways in which cooking schools mobilize these dynamics illuminate the complex production and consumption of hierarchies of value within the global experience economy. On the one hand, Thailand's insertion within transnational circuits of touristic mobility and cosmopolitan desire has made the creative strategies of recreational cooking schools possible as well as potentially lucrative. On the other hand, the encounters schools stage between Thai and tourist participants remain framed by appetites for exotic cultural difference that ultimately reflect and reproduce global hierarchies of power and privilege.
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Bastos Lima, Mairon G., and Ulrika Palme. "The Bioeconomy–Biodiversity Nexus: Enhancing or Undermining Nature’s Contributions to People?" Conservation 2, no. 1 (December 22, 2021): 7–25. http://dx.doi.org/10.3390/conservation2010002.
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Bioeconomy has become fundamental for a post-fossil-resources society, in line with climate change mitigation ambitions. Although it does not have a single, consensual definition, the bioeconomy encompasses various bio-based value chains and economic activities relying on biodiversity. How these burgeoning developments may affect biodiversity, however, still needs further examination. This article explores the bioeconomy–biodiversity nexus through the lens of nature’s contributions to people (NCPs). Drawing from the bioeconomy literature and Amazonian experiences, we argue that the bioeconomy may: (i) help conserve or restore habitats, (ii) improve knowledge on biodiversity, (iii) valorize livelihoods and increase social participation, and (iv) aid in moving beyond the commodification of nature. However, none of these achievements can be taken for granted. To date, the bioeconomy has focused mainly on extracting goods from nature (e.g., food, energy, or biochemicals), often at the expense of NCPs that require integral ecosystems and are decisive for a sustainable society in the longer run. Moreover, we assert that it is critical to discern the beneficiaries of various contributions, as “people”, in reality, are composed of distinct groups that relate differently to nature and have different preferences regarding trade-offs. The NCPs framework can help broaden synergies in the bioeconomy–biodiversity nexus, but inclusive governance remains critical.
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Afrakhteh, Hasan, and Mohammad Ali Rahimi pour Sheeikhani nejad. "Land Use Change in East Guilan and its Consequences." Journal of Sustainable Rural Development 4, no. 2 (November 30, 2020): 135–48. http://dx.doi.org/10.32598/jsrd.4.2.3.
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These issues and the economic instability resulting from the implementation of neoliberal policies have led to the commodification of land and housing, which has attracted capital. One of the main consequences of such a situation is that on the one hand, the destruction of natural resources, land erosion, environmental degradation and the occurrence of devastating floods have been increased, and on the other hand, unjustified class division and transfer of villagers from productive activities to unproductive businesses, such as security guard, villa caretakers and services of travel and transportation companies, have endangered the social and food security of Iran. In this article, land use change has been studied using satellite images of East Guilan (Lahijan, Siahkal, Ashrafieh and Langrood counties) in 1989, 2000 and 2015. The information needed to identify the factors affecting land use change has been collected through visits, purposeful interviews in different parts of the area, and the study of written sources and archives of local offices. These data were analyzed using the "grounded theory" method in the Max Kiuda system. Findings show that land use changes in the region are related to various ecological, social, economic and political factors. Increased population pressure along with technological developments, land use policies, development plans, investments, land speculation and personal exploitation have each had some effect on land use change. State of nature has little dependence on tax revenues due to its natural resource revenues; As a result, it is not accountable.
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Muh. Kamim, Anggalih Bayu. "RENTE EKONOMI PERDAGANGAN SATWA LIAR DAN TERPINGGIRKANNYA KESEJAHTERAAN HEWAN." Jurnal Ekonomi dan Kebijakan Publik Indonesia 7, no. 1 (July 10, 2020): 54–76. http://dx.doi.org/10.24815/ekapi.v7i1.17372.
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The state has made various efforts to protect the lives of wild animals from the risk of illegal trade. Various regulations starting from the CITES convention have been ratified and followed up with various other regulations. Although, a series of efforts have been made to protect wild animals from extinction, but animal trade continues. This study explores how the commodification of wild animals carried out by the state since its habitat causes the life of animals threatened. This research is a desk study conducted by tracking secondary data from environmental organization monitoring reports, government reports, journal articles, online media related to the topic being studied. The results of the study show that the forest territorial initiation process carried out by the state through species control, unilateral determination of forest area boundaries and formal control through various institutions and regulations actually causes wild animals and their habitats to be threatened by economic exploitation efforts. Residents around the territorial forest that were affected by territoriality were forced to become hunters to make a living. The state apparatus also cannot be separated in taking advantage of opportunities to be involved in hunting wild animals. Illegal hunting is a supplier for the trade in wild animals involving various modes of sale. The lives of wild animals have truly been threatened by making them commodities. The food chain has changed by making economic rents the main predator for wildlife.
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Winch, Alison, and Ben Little. "Mediating American hospitality: Mark Zuckerberg’s challenge to Donald Trump?" European Journal of Cultural Studies 24, no. 6 (November 21, 2021): 1243–60. http://dx.doi.org/10.1177/13675494211055736.
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In 2017, Facebook founder and CEO, Mark Zuckerberg, travelled America with a former White House photographer who took pictures of him sharing meals with families, workforces and refugee communities. These were then posted to Zuckerberg’s Facebook page, usually with a post by Zuckerberg drawing attention to socioeconomic issues affecting different American communities. This article argues that Zuckerberg is mediated on this tour as a worthy populist contender to Donald Trump, albeit of a centrist, liberal, corporate kind. In particular, divisions along the lines of race, migration and class, which have been appropriated and emphasised by Trump, are apparently bridged and resolved through the representation of Zuckerberg, and the promotion of Facebook as a mediated fulcrum for civil society. Zuckerberg is pictured sharing food with, for example, Republican voters in Ohio and Somali migrants in Minnesota. We investigate how the differences projected between Zuckerberg and Trump pivot on the commodification of hospitality, particularly the mediation of shared meals, American hospitality, masculinity and ‘diversity work’. We contextualise this analysis within an understanding of how Silicon Valley’s monopoly capitalism perpetuates inequalities in its workforces and through its product design. We also attempt to make sense of the different social actors involved in Zuckerberg’s mediated ‘Year of Travel’, including the PR team, the people in the photographs, the commenters, as well as the users of Facebook. Through these contextualisations, we argue that this mediated contestation of hospitality – who is welcome in American society, who is not and why – is central to understanding the tensions in contemporary American political culture.
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Cavusoglu, Lena, and Melike Demirbag-Kaplan. "Health commodified, health communified: navigating digital consumptionscapes of well-being." European Journal of Marketing 51, no. 11/12 (November 14, 2017): 2054–79. http://dx.doi.org/10.1108/ejm-01-2017-0015.
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Purpose Historically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have medical conditions. This approach has failed to capture how the meanings and notions of health have been evolving as medicine extends into non-medical spheres and has left gaps in the exploration of how the meanings surrounding health and well-being are constructed, negotiated and reproduced in lay discourse. This paper aims to fill this gap in the understanding of the perceptions surrounding health by investigating consumers’ digitized visual accounts on social media. Design/methodology/approach Textual network and visual content analyses of posts extracted from Instagram are used to derive conclusions on definitions of health and well-being as perceived by healthy lay individuals. Findings Research demonstrates that digital discourse of health is clustered around four F’s, namely, food, fitness, fashion and feelings, which can be categorized with respect to their degrees of representation on a commodification/communification versus bodily/spiritual well-being map. Originality/value Our knowledge about the meanings of health as constructed and reflected by healthy lay people is very limited and even more so about how these meaning-making processes is realized through digital media. This paper contributes to theory by integrating consumers’ meaning-making literature into health perceptions, as well as investigating the role of social networks in enabling a consumptionscape of well-being. Besides a methodological contribution of using social network analysis on textual data, this paper also provides valuable insights for policy-makers, communicators and professionals of health.
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Bauermeister, José A., Lisa Eaton, Steven Meanley, and Emily S. Pingel. "Transactional Sex With Regular and Casual Partners Among Young Men Who Have Sex With Men in the Detroit Metro Area." American Journal of Men's Health 11, no. 3 (October 5, 2015): 498–507. http://dx.doi.org/10.1177/1557988315609110.
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Transactional sex refers to the commodification of the body in exchange for shelter, food, and other goods and needs. Transactional sex has been associated with negative health outcomes including HIV infection, psychological distress, and substance use and abuse. Compared with the body of research examining transactional sex among women, less is known about the prevalence and correlates of transactional sex among men. Using data from a cross-sectional survey of young men who have sex with men (ages 18-29) living in the Detroit Metro Area ( N = 357; 9% HIV infected; 49% Black, 26% White, 16% Latino, 9% Other race), multivariate logistic regression analyses examined the association between transactional sex with regular and casual partners and key psychosocial factors (e.g., race/ethnicity, education, poverty, relationship status, HIV status, prior sexually transmitted infections [STIs], mental health, substance use, and residential instability) previously identified in the transactional sex literature. Forty-four percent of the current sample reported engaging in transactional sex. Transactional sex was associated with age, employment status, relationship status, and anxiety symptoms. When stratified, transactional sex with a regular partner was associated with age, educational attainment, employment status, relationship status, anxiety, and alcohol use. Transactional sex with a casual partner was associated with homelessness, race/ethnicity, employment status, and hard drug use. The implications of these findings for HIV/STI prevention are discussed, including the notion that efforts to address HIV/STIs among young men who have sex with men may require interventions to consider experiences of transactional sex and the psychosocial contexts that may increase its likelihood.
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Udin, Khairuddin. "BAHASA AGAMA DALAM IKLAN AL QODIRI DAN SANTRI." Indonesian Journal of Islamic Communication 3, no. 2 (January 5, 2021): 23–47. http://dx.doi.org/10.35719/ijic.v3i2.807.
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Consuming drinking water in the Bottle seems unstoppable along with the changing times, the influence of consumptive culture and the lifestyle of modern society. The Changes of public consumption based on fulfilling desires, strengthening cultural and religious identities and instead of following trends are the impact of globalization and modernization. However, it has begun to penetrate into the realm of consumption of daily necessities, such as choicing of drinking water, food, fashion labeled halal, or more generally products labeled with religion. This study aims to determine the signs, markers and markers or the meaning of myths contained in Al Qodiri and SANTRI Bottled Mineral Water advertisements. This study used constructivism paradigm with the type of qualitative research and used Roland Barthes' semiotic analysis to answer the problem formulation. The results of semiotic analysis on advertisements show that there are denotative meanings and connotative meanings as well as the meaning of myths in advertising products. As for the denotation of the AMDK Al Qodiri advertisement, the name on the brand is the name of the Islamic boarding school, the two words Al Qodiri come from Arabic which means that they refer to the nature of Allah, the Almighty. The connotative meaning of Al Qodiri shows that the water that is produced is healthy and contains baraka, which connotatively the language of "healthy" is scientific legitimacy and "barokah" is theological legitimacy. The mode of commodification of religion in the two advertising products shows that the implied meaning through advertising is that there is an economic value orientation to be achieved, although implicitly in the profiles of the two companies, they also have positive goals for the development of Islamic boarding schools
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Arjana, Sophia R. "Brand Islam." American Journal of Islam and Society 35, no. 1 (January 1, 2018): 103–8. http://dx.doi.org/10.35632/ajis.v35i1.815.
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Brand Islam: The Marketing and Commodification of Piety examines thegrowing business of Muslim merchandise, ranging from food products consideredḥalāl (permissible) to children’s dolls that represent devout Muslimbehavior through sartorial choices such as modest clothing and the wearingof the veil. Faegheh Shirazi illustrates how a growing Muslim marketoften intersects, in both problematic and intriguing ways, with capitalism.Using an extensive survey of case studies, illustrations, and diverse Muslimcommunities (Iran and Indonesia are often cited), the book provides a usefulexploration of the question of Muslim consumption and contributes tolarger discussions surrounding material religion.
In chapter 1, Shirazi begins her investigation into these topics by discussingthe problem of Islamophobia and how it may influence Muslimsto seek out markers of religious identity, thus influencing the market. Herdefinitions of xenophobia, Islamophobia, and Islamoparanoia are useful,although I felt myself wanting a richer discussion of how these trends intersectwith white supremacy, colonial politics, and misogyny. Symbols—especially the veil and the mosque—can be used, as other scholars haveshown, to generate anxiety in non-Muslim populations. Although Shiraziis less interested in how these symbols are used to shore up white, male,Christian, or secular authority, she employs them to show the ways inwhich Islamophobia and radical, literalist Islamic rhetoric feed off eachother. The manipulation of this rhetoric is even used when non-Muslimsmake concessions in an effort to improve relations with Muslims, such asQueen Elizabeth’s 2010 visit to the UAE, when she covered her hair. AsShirazi points out, “Sheikh Yasser Burhani, one of Egypt’s leading Islamicscholars, jumped on the queen’s gesture as justification for furthering an oppressive,fundamentalist Salafi Islamic position” (p. 32). The ways in whichthe body—in this case a white, regal body—is used in debates surroundingIslam and modernity is at the crux of this book ...