Journal articles: 'Commercial television'

1

Frankland, M. "Television's liberator [commercial television]." IEE Review 48, no. 4 (July 1, 2002): 11–16. http://dx.doi.org/10.1049/ir:20020401.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Brocato, E. Deanne, Douglas A. Gentile, Russell N. Laczniak, Julia A. Maier, and Mindy Ji-Song. "Television Commercial Violence." Journal of Advertising 39, no. 4 (December 2010): 95–108. http://dx.doi.org/10.2753/joa0091-3367390407.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Graakjær, Nicolai Jørgensgaard. "Tv-reklamens musik i et tekstanalytisk perspektiv [The music of television commercials from a text analytical perspective]." MedieKultur: Journal of media and communication research 26, no. 48 (May 17, 2010): 23. http://dx.doi.org/10.7146/mediekultur.v26i48.2120.

Full text

Abstract:

This article examines music in television commercials from a text analytical perspective. An analytical framework is presented involving three interrelated analytic levels: the text, the co-text and the con-text. The level of con-text is presented as a transtextual matter of the relationship between the music appearing in the television commercial and music from outside the commercial. The level of co-text is presented as an analytical issue regarding the relationship between the different textual elements of the television commercial – a primary level of audiovisual signification is identified. The level of text is presented as a matter of the specific structure of music in television commercials and a number of formats are described. Arguably these three interrelated analytical levels are pivotal for the textual analysis of music in television commercials. Each level is discussed and further developed into a number of analytical categories, and throughout, the analytical levels and categories are illustrated with references to recent television commercials broadcast in Denmark.

APA, Harvard, Vancouver, ISO, and other styles

4

Myutel, Maria. "Commercial Television in Indonesia." Bijdragen tot de taal-, land- en volkenkunde / Journal of the Humanities and Social Sciences of Southeast Asia 175, no. 2-3 (July 12, 2019): 155–76. http://dx.doi.org/10.1163/22134379-17502017.

Full text

Abstract:

Abstract This article sheds light on previously unknown aspects of Indonesian private television by focusing on the role of the ethno-religious minority of Indonesian Sindhi in the establishment and development of commercial soap opera production. Part of the global trading community of Sindhayat, the local Sindhis have mobilized their translocal and transnational networks to take a dominant position in the emerging sector of national media. Grounded in long-term ethnographic fieldwork among media practitioners and Indonesian Sindhi community members, the article examines how Sindhis’ sense of community and shared desires and sentiments have resulted in a lack of variety of television formats and the introduction of Islam-themed soap operas to prime-time television.

APA, Harvard, Vancouver, ISO, and other styles

5

Ayish, Muhammad I. "Arab Television Goes Commercial." Gazette (Leiden, Netherlands) 59, no. 6 (December 1997): 473–94. http://dx.doi.org/10.1177/0016549297059006004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Basson, Natasja. "Kleuters se persepsie van televisieadvertensies." Communicare: Journal for Communication Studies in Africa 10, no. 1 (November 10, 2022): 102–10. http://dx.doi.org/10.36615/jcsa.v10i1.2035.

Full text

Abstract:

An empirical study was conducted to examine pre-primary children's perception of television commercials. When video stimulus material, containing both ads and programmes were showed, most of the children could only remember that they had seen a television programme. Most of the children could not define a television commercial and the results showed that most of the children did not know what the objectives of television commercials are. Pre-primary children believe that television commercials constitute reality. Television commercials prompted child-ren to ask for specific products. The survey also included the televisionviewing patterns of pre-primary

APA, Harvard, Vancouver, ISO, and other styles

7

Pajala, Mari. "A Forgotten Spirit of Commercial Television? Co-Productions Between Finnish Commercial Television Company Mainos-Tv and Socialist Television." Historical Journal of Film, Radio and Television 39, no. 2 (October 30, 2018): 366–83. http://dx.doi.org/10.1080/01439685.2018.1527063.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

García-Villoria, Alberto, and Said Salhi. "Scheduling commercial advertisements for television." International Journal of Production Research 53, no. 4 (September 3, 2014): 1198–215. http://dx.doi.org/10.1080/00207543.2014.951095.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Fiske, John. "Popular Narrative and Commercial Television." Camera Obscura: Feminism, Culture, and Media Studies 8, no. 2 (May 1, 1990): 132–47. http://dx.doi.org/10.1215/02705346-8-2_23-132.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Keinonen, Heidi. "EARLY COMMERCIAL TELEVISION IN FINLAND." Media History 18, no. 2 (May 2012): 177–89. http://dx.doi.org/10.1080/13688804.2012.663868.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Jiménez-Morales, Manel. "Networking commercial television in Australia." Historical Journal of Film, Radio and Television 36, no. 1 (January 2, 2016): 108–10. http://dx.doi.org/10.1080/01439685.2015.1131387.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Zanker, Ruth. "Commercial Public Service Children’s Television." European Journal of Communication 19, no. 4 (December 2004): 435–55. http://dx.doi.org/10.1177/0267323104047664.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Mayer, Henry. "Australian Content Inquiry: Commercial Television." Media Information Australia 43, no. 1 (February 1987): 31–32. http://dx.doi.org/10.1177/1329878x8704300109.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Wallack, Lawrence, and Lori Dorfman. "Health Messages on Television Commercials." American Journal of Health Promotion 6, no. 3 (January 1992): 190–96. http://dx.doi.org/10.4278/0890-1171-6.3.190.

Full text

Abstract:

Background and Purpose. Television is an important source of health information in the United States, yet little research has focused on the presentation of general health issues on television. This preliminary study reports on the health-related content of television commercials found on a typical television day. Methods. We conducted a content analysis of a composite day of television comprising 20 hours randomly selected over a three week period (April-May 1989). Findings are presented regarding health messages found in commercial time — advertisements, public service announcements (PSAs), editorials, and promotions for upcoming programs. Results. Overall, 31 % of the 654 commercial spots contained health messages. Most health messages were claims of good nutrition in food and beverage advertisements. PSAs comprise 1.4% of the 20-hour sample and 5.8% of the commercial time. Health messages appeared in 38% of PSAs, accounting for less than seven minutes. Not one PSA addressed tobacco, alcohol, or diet — the three leading behavioral risk factors for poor health. Discussion. PSAs are usually seen as a mechanism by which the public health community can alert the public to important health issues. Given the declining pool of PSA time, public health educators will need to seek alternative strategies for influencing television content, such as media advocacy. In addition, further research on audience interpretation and response to commercial messages is suggested.

APA, Harvard, Vancouver, ISO, and other styles

15

Loriguillo-López, Antonio. "La comunicabilidad de lo ambiguo: una propuesta narratológica para el análisis de la ficción televisiva compleja." Signa: Revista de la Asociación Española de Semiótica 28 (June 28, 2019): 867. http://dx.doi.org/10.5944/signa.vol28.2019.25097.

Full text

Abstract:

El presente artículo propone una metodología de análisis de la narración ambigua en la ficción televisiva contemporánea, rasgo estilístico al alza entre propuestas comerciales. A través de la adaptación y aplicación de la comunicabilidad enunciada por David Bordwell como estrategia narrativa en su estudio de los modos de narración cinematográficos a una muestra de series dramáticas de origen anglosajón, se ofrece un primer tratamiento del modo narrativo de lo que desde los estudios televisivos se ha identificado como televisión compleja. Finalmente, se apunta a la correspondencia de este modelo con una nueva fase del modelo de narración del audiovisual postclásico.The present article proposes a methodology of analysis of the ambiguous narration in contemporary television fiction, a stylistic feature on the rise among commercial titles. Through the adaptation and application of the communicativeness formulated by David Bordwell as one of the categories of narrative strategies in his examination of the modes of narration in film to a sample of drama series produced in English-speaking regions, we offer a primary approach to the narrative mode of what has come to be known in the field of Television Studies as complex TV. Lastly, we note the correspondence between this model and a new phase of the audiovisual post-classical narration.

APA, Harvard, Vancouver, ISO, and other styles

16

Crawford, Robert. "Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television." Media International Australia 121, no. 1 (November 2006): 105–18. http://dx.doi.org/10.1177/1329878x0612100114.

Full text

Abstract:

Long before Australia's first commercial television broadcasts in 1956, advertising agencies and advertisers had been preparing themselves for what they believed would be the greatest ever selling medium. The creation of a new outlet for advertisements was not the industry's sole cause of excitement. Having dominated commercial radio, the advertising industry looked forward to extending its influence. These dreams, however, were only partially fulfilled. While television enabled the industry to broadcast its commercial messages in a more effective way, legislation prevented it from controlling television in the way that it had with radio. This would have a significant impact on the relationship between the two industries. By examining television's impact on the advertising industry, this paper demonstrates that the medium of TV not only altered the face of advertising; it also caused a fundamental change in the structure and operation of Australia's advertising industry.

APA, Harvard, Vancouver, ISO, and other styles

17

Keinonen, Heidi. "Arts and Advertising: Aesthetics of Early Commercial Television in Finland." Acta Universitatis Sapientiae, Film and Media Studies 6, no. 1 (August 1, 2013): 165–77. http://dx.doi.org/10.2478/ausfm-2014-0010.

Full text

Abstract:

Abstract Finnish television was launched by a commercial company in 1956. TES-TV, the first television station, was later followed by a programming company called Tesvisio and joined by the television channel of YLE, the Finnish Broadcasting Company. The TES-TV/Tesvisio years are a unique period in television history, since they witnessed the creation of a connection between commercial television and the arts. In this article I aim to study early Finnish television aesthetics by analyzing television as art and also the relations between television and other art forms. My focus is on the representations of high and low culture and the search for a television style. TES-TV aired both popular programmes and high culture, like ballet, while on Tesvisio, these cultural extremities were gradually replaced by a middle-brow culture. The early programming included both filmed and live material, which had a contribution to the evolution of Finnish television aesthetics. The television style was further developed by Tesvisio’s first professional set designer and his experimental work. Therefore I claim that in these commercial companies television was seen as an art form in its own right, not only as a mediator of art

APA, Harvard, Vancouver, ISO, and other styles

18

Brown, Allan. "The restructure of Australian commercial television." Journal of Media Economics 2, no. 1 (March 1989): 41–54. http://dx.doi.org/10.1080/08997768909358179.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Bollapragada, Srinivas, Michael R. Bussieck, and Suman Mallik. "Scheduling Commercial Videotapes in Broadcast Television." Operations Research 52, no. 5 (October 2004): 679–89. http://dx.doi.org/10.1287/opre.1040.0119.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Ivanova, Alina. "Key aspects in the development of the television advertising as a marketing tool." KANT 36, no. 3 (September 2020): 44–48. http://dx.doi.org/10.24923/2222-243x.2020-36.8.

Full text

Abstract:

This article provides an analysis of the key stages of the formation of the television advertising as a marketing tool that is extremely popular in the conditions of modern global commercial realities. In addition, this study examines the process of creating one of the first television commercials as a clear empirical example.

APA, Harvard, Vancouver, ISO, and other styles

21

Saade, Gladys. "Lebanese television archives." Electronic Library 22, no. 2 (April 1, 2004): 139–43. http://dx.doi.org/10.1108/02640470410533399.

Full text

Abstract:

Technological advances in the information and communication industry have changed many other sectors as well. Written, visual or oral, digital information is transmitted instantly, distributed around the world, stored, examined and sold. It thus acquires a commercial value that overlaps with the historical value of the information, which is a part of the collective memory of a country. This paper examines the information archives of Lebanese television stations from a technical and an intellectual point of view and discusses how they treat news and other television programmes and whether television information is considered a commercial product. It is argued that it is evident that an institution concerned with public interest (as opposed to commercial interests) looks after the conservation of the national patrimony and the collective memory, by forming a legal deposit system and respecting the authors' rights. Such an attitude could play a role in the frame of a national information policy.

APA, Harvard, Vancouver, ISO, and other styles

22

Andrews, Hannah. "‘More than a Television Channel’." Convergent Television(s) 3, no. 6 (December 24, 2014): 5. http://dx.doi.org/10.18146/2213-0969.2014.jethc065.

Full text

Abstract:

Obliged by act of Parliament to ‘innovate and experiment’, Channel 4 has, since its birth in 1982, been the UK’s most pioneering commercial television broadcaster. Its arrival broadened the meaning, function and operations of public service broadcasting in the UK, with a particular focus on minorities and pushing boundaries, political and creative. In the late 1990s, though, it was under increasing threat from specialist pay-TV services that could more accurately target its audiences. As a commercially funded channel with public service responsibilities, Channel 4 was under increasing pressure to be financially independent and fulfil a challenging remit. Its response to a threatened income and increasing competition was to diversify its portfolio into various media related businesses, particularly taking advantage of the arrival of digital television to expand its offer. The subtitle of the Corporation’s 2000 Annual report, ‘More than a Television Channel’ indicates the confidence, optimism and boldness with which this expansion was approached. The rapid expansion of the channel’s portfolio in a time of relative confidence in the commercial viability of the television industry was to be reversed only a few years later, when, after it failed to produce the returns it was designed for, 4Ventures was drastically scaled back, and Channel 4 refocused its efforts on the core broadcast channel. Channel 4 therefore offers a test case in the limits of convergence as a strategy for survival for British broadcasters at the arrival of digital television. This paper focuses specifically on the areas of Channel 4’s strategy that pertained to one of the broadcaster’s particular strengths: film culture. It explores one of the film offshoots of 4Ventures: FilmFour Ltd, the film finance, production, sales and distribution company and how its failure to find a commercial hit mirrors the general problems for a commercial public service broadcaster in expanding to become a convergent television company.

APA, Harvard, Vancouver, ISO, and other styles

23

Oscario, Angela. "Kajian Tvc Wonderful Indonesia sebagai Cermin Citra Indonesia di Mata Dunia." Humaniora 4, no. 2 (October 31, 2013): 1017. http://dx.doi.org/10.21512/humaniora.v4i2.3542.

Full text

Abstract:

Tourism is one of the most important sectors supporting the economy of Indonesia. One way to develop the Indonesian tourism is strengthening the image of Indonesia in the world. To strengthen the image, Indonesia has replaced the old brand, “Visit Indonesia”, and launched a new brand, “Wonderful Indonesia”. Besides the logo, in order to campaign “Wonderful Indonesia,” some television commercials have been launched. An advertising, which creates a powerful image, not only has a great power to influence the viewers but can also be a double-edged sword. Advertising can become a mirror of reality, but it can also become a distorted mirror of reality. A similar case happens with Wonderful Indonesia television commercial, which was released early in 2012 by the Ministry of Tourism and Creative Economy. The television commercial is considered to have distorted the image of Indonesia in the world by displaying only the culture, society, and nature of Java and Bali. Meanwhile, the other Wonderful Indonesia television commercial, “Feeling is Believing,” which was launched by Indonesia Tourism Board in 2012 considered to have become quite successful framing the beauty, and diversity of the cultures, communities, regions, and natures of Indonesia. Learning from the mistakes, and considering the importance of an image, the future Wonderful Indonesia television commercial should be dealt more carefully. The image that is proper to represent Indonesia, the visual signifier should reflect the intended signified precisely.

APA, Harvard, Vancouver, ISO, and other styles

24

Nobes, Karen, and Susan Kerrigan. "White noise." Alphaville: Journal of Film and Screen Media, no. 24 (December 20, 2022): 79–96. http://dx.doi.org/10.33178/alpha.24.05.

Full text

Abstract:

First Nations content on commercial Australian television drama is rare and First Nations content makers rarely produce the content we see. Despite a lack of presence on commercial drama platforms there has been, and continues to be, a rich array of First Nations content on Australian public broadcast networks. Content analysis by Screen Australia, the Federal Government agency charged with supporting Australian screen development, production and promotion, aggregates information across the commercial and non-commercial (public broadcasting) platforms which dilutes the non-commercial output. The research presented in this article focused on the systemic processes of commercial Australian television drama production to provide a detailed analysis of the disparity of First Nations content between commercial and non-commercial television. The study engaged with First Nations and non-Indigenous Australian writers, directors, producers, casting agents, casting directors, heads of production, executive producers, broadcast journalists, former channel managers and independent production company executive directors—all exemplars in their fields—to interrogate production processes, script to screen, contributing to inclusion or exclusion of First Nations content in commercial television drama. Our engagement with industry revealed barriers to the inclusion of First Nations stories, and First Nations storytelling, occurring across multiple stages of commercial Australian television drama production.

APA, Harvard, Vancouver, ISO, and other styles

25

Singh, Surendra N., Michael L. Rothschild, and Gilbert A. Churchill. "Recognition versus Recall as Measures of Television Commercial Forgetting." Journal of Marketing Research 25, no. 1 (February 1988): 72–80. http://dx.doi.org/10.1177/002224378802500107.

Full text

Abstract:

The authors report the second in a series of experiments on recognition as a dependent variable in the study of learning and forgetting of television commercials. They investigate the impact of time since exposure, commercial length, and commercial repetition on recognition and unaided recall scores. The results indicate that recognition scores are not indiscriminately high, as commonly is argued, and that they do decline with time, contrary to what often is assumed. The data, in fact, show that recognition scores are more sensitive and more discriminating than, and covary with, unaided recall scores. The evidence indicates they warrant more consideration by advertisers.

APA, Harvard, Vancouver, ISO, and other styles

26

Liao, Lu-Wen. "A branch and bound algorithm for optimal television commercial scheduling." Mathematical Biosciences and Engineering 19, no. 5 (2022): 4933–45. http://dx.doi.org/10.3934/mbe.2022231.

Full text

Abstract:

<abstract> <p>In the current era of multimedia, television (TV) plays an important role in transmitting advertising messages. In addition, advertising is the primary source of revenue for the TV industry. Thus, a critical issue for TV stations is the scheduling of commercials in suitable advertising breaks on different TV channels to maximize revenue and minimize penalties. This type of TV commercial scheduling problem is similar to the machine scheduling problem, and both have availability constraints. However, the literature on TV commercial scheduling has not considered this perspective. Motivated by this, we consider the problem of scheduling commercials with specific service-level requirements on TV channels while minimizing the maximum lateness. The lateness of a commercial is defined to be its completion time minus its due date, and the maximum lateness is the maximum value of lateness among all commercials. We propose an exact branch and bound algorithm based on the <italic>LFJ (least flexible job first)/EDD (earliest due date first)</italic> rules and network flow methods, which were developed to solve the machine scheduling problem with availability constraints. Computational analysis shows that the bounding scheme proposed is highly effective, and a very low percentage of nodes is generated by the branch and bound algorithm. The algorithm can obtain an optimal solution for the problem.</p> </abstract>

APA, Harvard, Vancouver, ISO, and other styles

27

De Bens, Elsa. "Flanders in the Spell of Commercial Television." European Journal of Communication 6, no. 2 (June 1991): 235–44. http://dx.doi.org/10.1177/0267323191006002007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Purcell, Fernando. "Broadcasting Modernity: Cuban Commercial Television, 1950–1960." Hispanic American Historical Review 96, no. 2 (April 26, 2016): 389–91. http://dx.doi.org/10.1215/00182168-3484342.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Cummings, Dean C. "Broadcast Modernity: Cuban Commercial Television 1950–1960." American Journalism 32, no. 3 (July 3, 2015): 374–76. http://dx.doi.org/10.1080/08821127.2015.1064700.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Kitley, Philip. "Fine tuning control: Commercial television in Indonesia." Continuum 8, no. 2 (January 1994): 103–23. http://dx.doi.org/10.1080/10304319409365671.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Dewi, Tania Linggarsari, and Ratri Virianita. "The Relation between Televison Commercial Snacks Advertisment Exposure and Social Support with Children's Snacking Behavior." Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] 2, no. 2 (April 13, 2018): 181. http://dx.doi.org/10.29244/jskpm.2.2.181-194.

Full text

Abstract:

Hubungan antara Keterdedahan Tayangan Iklan Komersial Makanan Ringan dan Dukungan Sosial dengan Perilaku Jajan Anak (The Relation between Televison Commercial Snacks Advertisment Exposure and Social Support with Children's Snacking Behavior)The purposes of this research are to describe: children’s television snacks advertisment exposure, children’s social support in Tanjungsari Village, and to analize the relation between televison commercial snacks advertisment exposure and social support with children's snacking behavior.This research was conducted in Tanjungsari Village, cijeruk Bogor district. Using quantitave method supported by qualitative data. The results showed high exposure of television snacks commercial advertisement on children, and low social support. The results also showed that there is a relation of televison commercial snacks advertisment exposure (rs = 0.480 **, ρ < 0.01), and social support (rs = -0.323*, p < 0.05) on snacking behaviorKeyword: advertisment exposure, snacking behavior--------------------------ABSTRAKPenelitian ini bertujuan untuk mendeskripsikan: keterdedahan anak usia sekolah dasar pada tayangan iklan komersial makanan ringan di televisi, keadaan dukungan sosial yang dimiliki anak usia sekolah dasar di Desa Tanjungsari, dan menganalisis hubungan keterdedahan anak pada tayangan iklan komersial makanan ringan di televisi dan dukungan sosial dengan perilaku jajan anak usia sekolah dasar. Penelitian ini dilakukan di Desa Tanjungsari, Kecamatan Cijeruk, Kabupaten Bogor. Penelitian ini menggunakan pendekatan kuantitatif dan didukung oleh data kualitatif. Hasil penelitian menunjukkan keterdedahan anak terhadap tayangan iklan komersial makanan ringan tergolong tinggi, dan dukungan sosial yang dimiliki anak tergolong rendah. Hasil penelitian menunjukkan bahwa terdapat hubungan antara keterdedahan tayangan iklan komersial makanan ringan (rs = 0.480 **, ρ < 0.01), dan dukungan sosial (rs = -0.323*, p < 0.05) dengan perilaku jajan anak.Kata kunci : keterdedahan iklan, perilaku jajan

APA, Harvard, Vancouver, ISO, and other styles

32

Brooks, Dwight E., George L. Daniels, and C. Ann Hollifield. "Television in Living Color: Racial Diversity in the Local Commercial Television Industry." Howard Journal of Communications 14, no. 3 (July 2003): 123–46. http://dx.doi.org/10.1080/10646170304275.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Brooks, Dwight E., George L. Daniels, and C. Ann Hollifield. "Television in Living Color: Racial Diversity in the Local Commercial Television Industry." Howard Journal of Communication 14, no. 3 (July 1, 2003): 123–46. http://dx.doi.org/10.1080/10646170390230828.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Bolin, Göran. "Television Textuality." Nordicom Review 30, no. 1 (June 1, 2009): 37–53. http://dx.doi.org/10.1515/nor-2017-0137.

Full text

Abstract:

Abstract The article discusses the production of live television formats, as they have developed in Europe during the past decade. The analytical examples are taken from entertainment as well as factual television, and from public service as well as commercial contexts. In the article, it is argued that there has been an approximation between the textual features and generic and narrative structures of entertainment and factual live television, and a model is presented that is supposed to account for these narrative patterns.

APA, Harvard, Vancouver, ISO, and other styles

35

Barra, Luca, Christoph Classen, and Sonja de Leeuw. "Editorial." VIEW Journal of European Television History and Culture 6, no. 11 (September 22, 2017): 1. http://dx.doi.org/10.18146/2213-0969.2017.jethc118.

Full text

Abstract:

This issue on the History of Private and Commercial Television in Europe may help deepen our understanding of how the commercialization of television has shaped media culture in Europe. It offers a scholarly view on the history of private and commercial television in Europe, addressing institutional, technological, political, and cultural perspectives, and their entanglement, so as to allow for transnational comparison.

APA, Harvard, Vancouver, ISO, and other styles

36

Kurpius, David D. "Public Journalism and Commercial Local Television News: In Search of a Model." Journalism & Mass Communication Quarterly 77, no. 2 (June 2000): 340–54. http://dx.doi.org/10.1177/107769900007700208.

Full text

Abstract:

This research examines how commercial local television news operations alter organizational routines by changing coverage expectations. It is a case study of eight top television news organizations in small, medium, and large television markets. This research provides a better understanding of how news managers can change work routines without upsetting the journalistic normative structure. It looks at how television stations can operate within a profit-driven system to achieve goals of value to the civic community.

APA, Harvard, Vancouver, ISO, and other styles

37

Dunleavy, Trish. "A Soap of Our Own: New Zealand's Shortland Street." Media International Australia 106, no. 1 (February 2003): 18–34. http://dx.doi.org/10.1177/1329878x0310600104.

Full text

Abstract:

Shortland Street is a prime-time soap opera that launched on New Zealand television in 1992 and was created to meet a combination of commercial and ‘public service’ objectives. Shortland Street is institutionally and culturally significant as New Zealand's first attempt at daily drama production and one of the first major productions to follow New Zealand television's 1989 deregulation. Placing Shortland Street in the context of national television culture and within the genre of locally produced TV drama, this paper explores several key facets of the program, including: its creation as a co-production between public and private broadcasting institutions; its domestic role in a small television market; its relationships with New Zealand ‘identity and culture’; its application of genre conventions and foreign influences; and its progress — as a production that was co-developed by Grundy Television — in a range of export markets.

APA, Harvard, Vancouver, ISO, and other styles

38

Digón-Regueiro, Patricia. "Children programmes and sensationalist TV: entertaining, misinforming, miseducating." Comunicar 16, no. 31 (October 1, 2008): 65–76. http://dx.doi.org/10.3916/c31-2008-01-008.

Full text

Abstract:

Children television in Spain is closely bound to the widespread commercial TV model. The analysis of children programmes broadcast in a regional channel of Spanish public television allows us to see not only the scarce investment for children programmes, but also the inclusion of some contents and values which could be considered as inappropriate from an educational viewpoint. El panorama de la televisión para niños en España está estrechamente vinculado al modelo comercial de TV imperante. El análisis de programas infantiles emitidos en un canal autonómico de la televisión pública española permite observar, no sólo la poca inversión realizada en los programas destinados al público infantil, sino la inclusión de toda una serie de contenidos y valores que se podrían considerar como poco adecuados desde un punto de vista educativo.

APA, Harvard, Vancouver, ISO, and other styles

39

Payne, Alison. "‘The growing practice of calling in continental film groups’." VIEW Journal of European Television History and Culture 6, no. 11 (September 22, 2017): 70. http://dx.doi.org/10.18146/2213-0969.2017.jethc124.

Full text

Abstract:

While the development of commercial television advertising in Britain is often framed in the context of the American model, this paper will argue that London advertising agencies looked across the Channel to French and Dutch production companies and personnel, particularly in the first five years of commercial television, from 1955-1960. Using case studies, this paper will illustrate the involvement of these Continental companies and personnel on the production of advertising films for British commercial television, and identify the reasons why they were replaced by their British counterparts from the early 60s.

APA, Harvard, Vancouver, ISO, and other styles

40

Mueller, Thomas, Twila Wingrove, and Sidney Murray. "The Human response to Pet Rescue TV Commercials." Pet Behaviour Science, no. 9 (March 11, 2020): 34–44. http://dx.doi.org/10.21071/pbs.vi9.12193.

Full text

Abstract:

According to the American Society for the Prevention of Cruelty to Animals, 6.5 million abandoned pets are housed in shelters in the United States. Of those who are sheltered 670,000 dogs are euthanized. An opportunity exists to reduce the number of euthanized animals, primarily through adoption. Several benefactors to this animal rescue initiative have prompted pet rescue adoption through television commercials. This study explored the perception of viewer “attitude toward the ad” and “intent to adopt” for a pet rescue television commercial. Study respondents (N=335) watched “Somebody to Love” a commercial featuring a lonely man and his emotional attachment with an abandoned dog. Gender identity was significantly related to attitudes toward the commercial. Participants identifying themselves as feminine held more favorable attitudes towards the commercial, whereas participants identifying as more masculine reported less favorable attitudes towards the commercial. Work status and ethnicity were also significant predictors of attitude toward the ad. Non-workers were more highly responsive to the commercial, than were students or those in working capacity. Participants identifying as any ethnicity other than white held less favorable attitudes towards the commercial, which features white actors. This implies it is important to examine commercial content regarding plot and context, as the viewer response is affected by gender, ethnicity and employment status. Producers of future animal rescue commercials should consider content specific to alternate human identities, where rescue animals can facilitate a common compassion among potentially discordant identity groups.

APA, Harvard, Vancouver, ISO, and other styles

41

Kitley, Philip. "Televisi Bangsa Baru: Television, Reformasi and Renewal in Indonesia." Media International Australia 104, no. 1 (August 2002): 92–106. http://dx.doi.org/10.1177/1329878x0210400111.

Full text

Abstract:

For nearly 30 years, television in Indonesia was dominated by the state broadcaster TVRI and five commercial channels with very close links to former President Soeharto. In the reform period since Soeharto's resignation, there has been a new sense of public and publicness, an expansion of the public sphere and the break-up and re-imagination of the Indonesian audience. These developments have been led by media sector insiders. This paper argues that, despite the progressive work of new licensees and civil society media groups, it is media sector outsiders which are needed to lead television in Indonesia out from under the totalising, essentialist models of the past to establish televisi bangsa baru — television for a new nation.

APA, Harvard, Vancouver, ISO, and other styles

42

Chandra, Shania Permata, and Setefanus Suprajitno. "Multimodal Analysis of Man/Husband and Woman/Wife Representations in Two Indonesian Seasoning Television Commercials." K@ta Kita 10, no. 1 (March 15, 2022): 96–104. http://dx.doi.org/10.9744/katakita.10.1.96-104.

Full text

Abstract:

Television occupies widespread popularity and is the best and most effective medium for commercials. With the rapid business growth, television commercial (TVC) has been more and more creatively made. TVC producers usually use semiotic resources to represent a certain character. Through this study, we aim to discover the way the man/husband and woman/wife characters are represented in Royco’s The Best Gift is Homemade TVC and Kecap ABC’s Kecap ABC Bantu Suami Sejati Hargai Istri TVC using visual, gestural, and linguistic modes, and whether the representations challenge or support the traditional roles of man/husband and woman/wife and the reason using traditional gender role theory. Our findings show that, in both TVCs, the man/husband and woman/wife are represented modern roles of man/husband and woman/wife. By doing so, the TVCs persuade the target audience, regardless of their roles as man/husband or woman/wife, to cook with Royco and Kecap ABC.Keywords: Multimodality, Representations, Television Commercial (TVC)

APA, Harvard, Vancouver, ISO, and other styles

43

Goldsmith, Ben. "Sport and the Transformation of Australian Television." Media International Australia 155, no. 1 (May 2015): 70–79. http://dx.doi.org/10.1177/1329878x1515500109.

Full text

Abstract:

This article examines the history of Australian broadcast television through the lens of sports programming. Ever since the introduction of the medium in Australia just before the 1956 Olympic Games, sports programming – both event coverage and sports-related content – has played a major role in defining television's forms, concerns and technologies, as well as in developing audiences for services and channels. Looking at a series of pivotal moments in Australian television history – the 1956 Olympics, the coming of colour, aggregation in the late 1980s, the launch of subscription television in 1995 and commercial free-to-air multi-channelling – the article examines sports programming as a site of both competition and collaboration between networks and services. It also discusses the role of sports in shaping the schedules and profiles of the two Australian public service broadcasters, before concluding with a look at the possible future of sport and Australian broadcast television.

APA, Harvard, Vancouver, ISO, and other styles

44

Krisnawan, Gusti Ngurah Aditya, Ni Luh Sutjiati Beratha, and I. Ketut Darma Laksana. "Commercial automotive advertising: semiotic study." International journal of linguistics, literature and culture 5, no. 3 (May 31, 2019): 71–80. http://dx.doi.org/10.21744/ijllc.v5n3.659.

Full text

Abstract:

Automotive commercial advertising is an advertisement that is often aired on television. As one of the countries with the largest automotive vehicle consumers in Asia, many advertisements are issued by motor vehicle manufacturers so that the products they offer are purchased by the public. This paper will discuss how the existing advertisement structure displays signs that are effective and efficient so that with a short duration, an advertisement can provide a lot of information. The problems discussed in this paper are what the role of the icon, index, and symbol in the automotive advertisements that are broadcasted on television. The data source in this paper uses advertisements data from Yamaha and Honda motorcycles. The research method in this paper uses the Peirce semiotic method that discusses the icon, index, and symbol in the advertisement. The method used in presenting the results of the analysis is formal and informal methods.

APA, Harvard, Vancouver, ISO, and other styles

45

Singh, Surendra N., Sanjay Mishra, Neeli Bendapudi, and Denise Linville. "Enhancing Memory of Television Commercials through Message Spacing." Journal of Marketing Research 31, no. 3 (August 1994): 384–92. http://dx.doi.org/10.1177/002224379403100306.

Full text

Abstract:

Though advertising repetition is a frequently used marketing strategy, its effects are not well understood. The authors report findings from a laboratory experiment in which they investigated the effects of repeating a television commercial as a function of varying the message spacing or lag (i.e., the number of intervening commercials between two presentations of the target commercial) and the delay in memory measurement. In two different samples—younger and older adults—the results show a lag by measurement delay interaction. In general, results show that in the long measurement delay condition, the recall of message contents was significantly higher with the long lag than with the short lag. However, in the short measurement delay condition, recall was significantly higher with the short lag than with the long lag. The results are explained by a variation of encoding variability theory. The implications of the findings for media planning and television advertising to older adults are discussed.

APA, Harvard, Vancouver, ISO, and other styles

46

PILAPIL, VIRGILIO R. "A Horrifying Television Commercial That Led to Constipation." Pediatrics 85, no. 4 (April 1, 1990): 592–93. http://dx.doi.org/10.1542/peds.85.4.592.

Full text

Abstract:

I would like to call attention to an unusual event that led to constipation in a child I recently examined. CASE REPORT A 3-year-old boy who had been constipated for 6 weeks was brought to my office. He had previously moved his bowels approximately once a day and had been toilet trained for at least 6 months. However, the frequency of bowel movements had decreased to approximately every 4 days and his stools were usually hard. He had initially complained of anal discomfort and refused to move his bowels. Eventually, he began to move his bowels but only infrequently, while standing up, and while wearing a diaper.

APA, Harvard, Vancouver, ISO, and other styles

47

Ursell, Gillian. "Labour flexibility in the UK commercial television sector." Media, Culture & Society 20, no. 1 (January 1998): 129–53. http://dx.doi.org/10.1177/016344398020001008.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Perry, Stephen D., Dana Trunnell, Cori Ellis, and Dean Kazoleas. "Commercial Quality Influence on Perceptions of Television News." Electronic News 3, no. 1 (January 2009): 32–51. http://dx.doi.org/10.1080/19312430802631517.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Wood, Michelle L. M., Michelle R. Nelson, Jaeho Cho, and Ronald A. Yaros. "Tonight's Top Story: Commercial Content in Television News." Journalism & Mass Communication Quarterly 81, no. 4 (December 2004): 807–22. http://dx.doi.org/10.1177/107769900408100406.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Nelson, Leif D., Tom Meyvis, and Jeff Galak. "Enhancing the Television-Viewing Experience through Commercial Interruptions." Journal of Consumer Research 36, no. 2 (August 2009): 160–72. http://dx.doi.org/10.1086/597030.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Journal articles on the topic 'Commercial television'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles