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Dissertations / Theses on the topic 'Commercial television'
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1
King, Brian J. "Commercial Media Viewing Habits: Digital Natives vs. Digital Immigrants." Bowling Green, Ohio : Bowling Green State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1249505318.
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Christensen, Christian Örtendahl. "Public service and commercial television news in Sweden ideas and influences /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3036584.
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Rivero, Yeidy M. "Colliding tensions : the construction of 'race, ' identity, and culture in Puerto Rico's commercial television /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.
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Reid, Donald, and n/a. "Cultural citizenship and the TVNZ charter : the possibility for multicultural representation in the commercial television environment." University of Otago. Department of Communication Studies, 2006. http://adt.otago.ac.nz./public/adt-NZDU20070627.112747.
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Summary: Implemented in 2003, the TVNZ Charter is a one-page document that outlines the broadcaster�s objectives to deliver programming that represents New Zealand�s ethnically and socially diverse population. This thesis will examine issues surrounding the representation of diversity especially in the context of the state-commercial television network. Using the notion of �cultural citizenship�, or the demand from minority groups within a society to be represented and included in the institutions of the state, I will examine how TVNZ is attempting to meaningfully represent New Zealand as a bicultural society and a multicultural society, while remaining commercially focused. This thesis argues that institutions of the state, of which the media is the most visible and, possibly, the most pervasive, always function as a tool of society�s dominant culture, therefore any bicultural or multicultural inclusion represented on TVNZ will always be controlled, and be at the discretion, of that singular dominant cultural force.
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AlFardi, Abdullah A. A. "The Development of Commercial Advertising in Saudi Television from 1986-1988." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc501034/.
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The story of Saudi television began in 1962 when King Faisal, who was then the crown prince, pointed out that the government intended to utilize the medium of television as a tool for information, guidance, culture, and recreation (Saudi Arabia, Ministry of Information, 1985). From July 17, 1965, when the first transmission signal went out simultaneously from stations in Riyadh and Jeddah until the transfer to the new Riyadh Television Complex in 1982. Saudi television has gone through many phases of development. The most recent development was the introduction of commercial advertising in 1986. Saudi television commercials have taken the form of 10 to 20 minute blocks which are taped and then aired many times during the broadcasting hours. Because Saudi television is a governmental operation, all of the funds required to maintain its expenditures are provided by the Saudi government, and commercial advertising is a new development. Thus, there was a need for a study which told the story of commercial advertising's development in Saudi television.
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Fell, Bruce G. "The question concerning commercial television and the more-than-human world." View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/32790.
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Thesis (Ph.D.)--University of Western Sydney, 2008.A thesis presented to the University of Western Sydney, College of Arts, School of Education, in fulfilment of the requirements for the degree of Doctor of Philosophy. Includes bibliographies.
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Flynn, John Michael. "Locally significant content on regional television : a case study of North Queensland commercial television before and after aggregation." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/16697/1/John_Michael_Flynn_Thesis.pdf.
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This thesis is an exploration of the fate which has befallen the regional commercial television industry in North Queensland in the wake of the aggregation policy introduced by the Federal Labor Government in 1990. More specifically, it examines the effectiveness of policy outcomes which stem from the Australian Broadcasting Authority's 2001 inquiry into the adequacy of regional and rural commercial television news and information services.
The research is primarily concerned with the quality of local content provided by regional commercial broadcasters in response to the implementation of the Australian Communications and Media Authority's points system for broadcast of matters of local significance. The policy outcomes are balanced against an historical context, which traces the regional commercial television industry in North Queensland back to its very beginning.
Regulatory reform has resulted in a basic level of news content being maintained. However the significance of elements of this news content to local viewers is minimal.
The reduction in local information content, despite being identified in the earliest stages of the ABA investigation, has not been adequately addressed by the reform process.
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Flynn, John Michael. "Locally significant content on regional television : a case study of North Queensland commercial television before and after aggregation." Queensland University of Technology, 2008. http://eprints.qut.edu.au/16697/.
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This thesis is an exploration of the fate which has befallen the regional commercial television industry in North Queensland in the wake of the aggregation policy introduced by the Federal Labor Government in 1990. More specifically, it examines the effectiveness of policy outcomes which stem from the Australian Broadcasting Authority's 2001 inquiry into the adequacy of regional and rural commercial television news and information services. The research is primarily concerned with the quality of local content provided by regional commercial broadcasters in response to the implementation of the Australian Communications and Media Authority's points system for broadcast of matters of local significance. The policy outcomes are balanced against an historical context, which traces the regional commercial television industry in North Queensland back to its very beginning. Regulatory reform has resulted in a basic level of news content being maintained. However the significance of elements of this news content to local viewers is minimal. The reduction in local information content, despite being identified in the earliest stages of the ABA investigation, has not been adequately addressed by the reform process.
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Omar, Ismael Mahomed. "Commercial vs. product placement: a study with young children." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10290.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe aim of this study is to investigate how young children (5-7 years old) are affected by commercials and product placements regarding the detection of advertising content, brand awareness and brand choice. We also wanted to study the relation of those variables with age (children before and after entering into primary school) and gender. For it, 75 children were presented to a controlled experimental approach called “the theatre methodology”. Surprisingly, no differences among ages were verified in the detection of advertising as well as significant difference among the effect of advertisement between genders. Other important considerations for advertisers, parents and policy makers are presented in this report.
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Morgan, Amber. "A Conjugate Arrangement for Measuring Commercial Viewing." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011852/.
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Commercial viewing was measured by a conjugate arrangement for 1 female and 3 male participants. Reinforcing qualities were evaluated according to screen variations and ratings. Subjects changed the screen clarity via knob pressing either making the screen more or less transparent, translucent or opaque based on commercial interest. Results were conducive to participant attentiveness or indifference to commercial viewing. Experimenter was able to identify the commercials that grasped and maintained the participants' viewing behavior. Conceptually this conjugate arrangement could enhance eye tracking technology to improve marketing and advertising strategies. This experiment yield results that suggest a more concrete analysis of consumer response to visual stimuli that maintains attending.
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Harper, James M. "Creating a television commercial to promote a local church to spiritually-sensitive viewers." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2005. http://www.kutztown.edu/library/services/remote_access.asp.
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Thesis (M.S. )--Kutztown University of Pennsylvania, 2005.Source: Masters Abstracts International, Volume: 45-06, page: 2709. Typescript. Abstract precedes thesis as 3 preliminary leaves ( iii-v). Includes bibliographical references ( leaves 46-47 ).
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Supthawechaikul, Oranee. "Analyzing the amount and type of information that is presented in Thai television commercials." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2199.
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The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
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Brodin, Karolina. "Consuming the commercial break : an ethnographic study of the potential audiences for television advertising." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2007. http://www2.hhs.se/EFI/summary/721.htm.
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Shobiye, Toyin Esther. "A comparative study of viewers’ attitude towards commercial advertising interruptions in public television programmes." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1546.
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A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Doctor of Philosophy in the Department of Communication Science at the University Of Zululand, South Africa, 2017This study examines the function and purpose of public television broadcasters across two countries (South Africa and Nigeria) in order to highlight best practices in public broadcasting for the benefit of the public (who ought to be the target audience). The original idea of public broadcasting was aimed at informing the public about the truth without commercial or political provocation and influence. This study examines whether society has come to accept inappropriate broadcasting practices because of prolonged exposure to these practices. When incorrect behaviour is practised continually over a prolonged period, it becomes accepted as normal in society and this is referred to as normalcy. In this regard, the study was further aimed at investigating and comparing the attitude of viewers towards commercial advertising interruptions during public television viewing time. Literature review within this study also focused on factors which influence viewer rating of public television in Nigeria and South African which ought to be informative and educational while providing suitable entertainment. This study employed a survey method and was conducted among the inhabitants of Durban in KwaZulu-Natal, South Africa and Ibadan, South-West, Nigeria. The study was interesting in that viewers’ attitudes across the two countries differed significantly. Generally, South African TV viewers were more accommodating with regards to accepting commercial interruptions during viewing time. On the other hand, Nigerian TV viewers felt that commercial interruptions are disturbances and must not be included in the programmes of public television. The study confirmed that the motives of viewing public TV and behaviour of viewers during the commercial interruptions on the programmes of public TV stations have greatly influenced the attitudes of viewers towards commercial interruptions. Finally, the study offers recommendations guidelines in areas that need more attention based on findings of the study. The study also indicates the limitations of the investigation and provides suggestions for future research.
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Helland, Knut. "Public service and commercial news : contexts of production, genre conventions and textual claims in television." Thesis, University of Leicester, 1993. http://hdl.handle.net/2381/34590.
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In the sociology of mass communication, there is a gap in empirical research into how news corporations relate to professional and socially developed conventions about 'how to make news look like news'. Moreover, there is a gap in research on how public service and commercial television news services relate to such conventions, and on how such conventions, and the different productional contexts for public and commercial news, are reflected in television news programmes. By means of a case study, the thesis sets out to address precisely these gaps in an analysis of two news services: Dagsrevyen of the Norwegian public service corporation the NRK, and International News of the Scandinavian commercial satellite channel TV3. The thesis aims to analyse how relations to the state and the market, and to the institution (or formation) of news, are reflected in the everyday news production processes and in the news programmes. Through the analytical concepts of context, genre and textual claims, the productional processes, the presented news texts, and the relations between productional and textual aspects, are examined. More specifically, the following research issues are raised: 1. What elements constitute the production processes in the two channels. 2. What characterises the news programmes; the content, the composition/form and the presentation. 3. What are the relations between the productional aspects and the output/text of the news programmes. 4. To what extent do finance, news-policy, organisation of the news departments and the news-production processes produce similarities and differences in the two news programmes. To analyse the above issues, methods of observation, interviews, document analysis and qualitative and quantitative text analyses are applied. The examination of productional and textual aspects shows that although the broadcasters were clearly different in regard to policies and economic resources, the activities and the presented news texts were closely related to conventions for how to 'implement' the social institution of news. The policies to establish credibility and seriousness based on conventions descending from the news institution resulted in similarities in the two programmes. The theoretical framework developed for the analysis has made it possible to look further into the dynamics producing such similarities and differences.
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Taylor, J. "From sound to print in pre-war Britain : the cultural and commercial interdependence between broadcasters and broadcasting magazines in the 1930s." Thesis, Bournemouth University, 2013. http://eprints.bournemouth.ac.uk/21079/.
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This thesis is a study of key broadcasting magazines published in the United Kingdom prior to the Second World War. At its centre is the premise that the relationship between broadcasting and the magazine industry evolving around it was symbiotic in nature. The relationship was complex because the broadcasters provided much of the material for the magazines to publish and therefore could potentially use this as a tool for influence and publicity, as they sought to stimulate the demand for their output in the British public. However, the magazines were the mediators of the flow of communication. Their editorial content not only provided a critical commentary on material broadcast but also represented a direct conduit between the readers/audience and the broadcasters by providing a forum for the readers/audience to publish their views. Exploring the history of early broadcasting from the perspective of this material reveals the interdependency between the radio stations/broadcasters, the magazines and ultimately, how they connected to the readers/audience. While there have been other partial studies of broadcasting magazines, particularly the Radio Times, these have not assessed the magazine against other contemporary magazines, nor have they placed the magazine within a broadcasting history context. This study not only considers the magazines against the background of the growing broadcasting industry, it also explores what wireless meant to its first audience. This was a crucial element for understanding how the public responded to the developments which were taking place in the 1930s, when commercial enterprises encroached on the BBC’s monopoly and attempted to poach its listeners.
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McCann, Kim. "Communication Policy and Public Interests: Media Diversity in Public and Commercial Broadcast Television in the U.S." Bowling Green, Ohio : Bowling Green State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1189542869.
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Putra, I. Gusti Ngurah, and n/a. "Public relations practice in Indonesia : a case study of a commercial television station and a state university." University of Canberra. Communication, Media & Tourism, 1996. http://erl.canberra.edu.au./public/adt-AUC20061106.163409.
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This study examines public relations practice in a developing country by
looking at two Indonesian organisations - a commercial television
station (RCTI) and a state university (UGM) - using a case study approach
complemented with a qualitative analysis of the history of public
relations practice at a societal level.
Two theories about advanced public relations practice have been
borrowed for the framework of the study. They are Grunig's model of
public relations and Broom's public relations role theory. However,
given the less developed practice of public relations in Indonesia, the
present study did not intend to test these theories in a rigorous manner.
Rather, the theories have been mainly used as guidance in analysing
public relations practice in Indonesia.
Modern public relations has been practiced in Indonesia as early as the
1940s. Public relations was used as part of Indonesia's struggle for
independence, while the arrival of multinational corporations, and
recent changes in national economic policy, has since extended public
relations practice into the wider corporate world.
While it is clear that both RCTI and UGM considered public relations
important, they treated public relations in different ways. RCTI, as a
private sector company, located its public relations department in the
higher level of its organisational structure with the purpose of
promoting the interests of the organisation and defending itself in the
marketplace of ideas. UGM, as a public sector agency, located its public
relations department in the lowest level of the organisational structure.
Overall, public relations as an organisational activity was more
important in RCTI. However, both organisations practiced the first two
models of public relations, namely, the press agentry and the public
information model, and public relations practitioners in both RCTI and
UGM predominantly played the role of technicians.
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Radcliffe, Jeanette, and n/a. "The Australian Broadcasting Tribunal's Australian Content Inquiry 1983 - 1990: a case study in The dynamics of a public policy debate." University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20061207.162525.
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Since their inception in the early 1960s, Australian content requirements for commercial television have been subjected to
considerable scrutiny through a series of formal inquiries. Over
the last ten years this process has intensified. In recent years
there have been a number of academic criticisms regarding the
state of debate about the regulation of Australian content on
commercial television and the capacity of the debate to generate
genuine criticism and embrace change.
This thesis examines the dynamics of debate about Australian
content. It focuses on the ABT's Inquiry into Australian Content
on Commercial Television (ACI) which ran from 1983 to 1989.
It takes as its basic point of reference Jurgen Habermas' concept
of the 'public sphere'. This concept refers to a realm of social life,
separate from the state and private spheres, in which 'public
opinion' can be formed. Habermas has argued that, with the
refeudalisation of the public sphere, the state and private
interests have increasingly collaborated to close off the public
sphere. The thesis concludes that in many respects Habermas'
concept of a refeudalised 'public sphere' is a useful explanatory
tool for understanding the dynamics of the ACI and the limited
degree of criticism generated by it. However, Habermas' model
is limited in so far as it fails to accord adequate recognition to the
complexities and significance of the mediation of the 'public
interest' by key participants in the inquiry and the strategic role
of rhetoric for these participants.
Habermas concludes that with the refeudalisation of the public
sphere and the disappearance of the historical conditions which
supported its operation, the public sphere must now be
reconstructed on a case by case basis. Attempts to achieve this,
have tended to focus on the facilitation of citizen participation in
public policy debate. However, as this analysis of the ACI
demonstrates, the dynamics of the debate itself appear to limit
I the degree to which 'public opinion' can be elevated above
'private interest'.
This thesis demonstrates that the mediation of the 'public
interest' assumed a central role in the rhetoric and strategy of
the ACI. Each of the key players represented distinct interests and were largely unaccountable to the 'public' they claimed to
serve. This thesis concludes that in order to gain a more detailed
understanding of how communication works in such a context,
and in order to conceive of alternative participatory forms, we
need to focus on those aspects of public discourse which Habermas neglects: the rhetoric and the strategic nature of public
representation. It suggests that fruitful avenues for further
study may lie with Bantz's notion of communicative structures or
Luhmann's systems approach to communication.
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Johnson, Matthew L. "STANDARD OPERATING PROCEDURES FOR THE TRAFFIC INVENTORY DEPARTMENT OF THE DISNEY ABC TELEVISION GROUP." CSUSB ScholarWorks, 2015. https://scholarworks.lib.csusb.edu/etd/262.
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The Mack truck principle is the reason a Standard Operating Procedure (SOP) document is a good idea – so I was told by my boss in my early days working for Disney ABC Television Group. This principle is quite simple: if the one person who knows how to do the job walks out the door and is hit by a Mack truck, we have a problem; no one else knows how to do what that person did. And when it comes to television operations, that is a huge dilemma!
Standard Operating Procedures is a document that lists the step-by-step process for completing tasks in order to, in this case, keep a network on the air. This document would be beneficial in cases of disaster recovery, but it might be just as useful for training new employees or for covering for someone who is out sick. There may be various reasons to go to the SOP, but they all have the same goal: to keep operations working to fulfill the business objective.
An SOP for the operations of an entire network would likely fill at least one if not multiple books, so in order to keep this project manageable, I limited the development of the SOP to one department, Traffic Inventory, which is responsible for the commercial and promotional assets which are sold and scheduled to air on any of the Disney cable networks (Disney Channel, DisneyXD, and Disney Junior.)
In order to develop an SOP, it was necessary to review the different software programs in use, and understand their purpose and application to the overall operations of the cable networks. This will be a “living” document, meaning updates and changes will be anticipated, requiring constant maintenance of the SOP in order to keep it up to the latest development. In an effort to make it truly useful, multiple screen captures are used, as this provides a more user-friendly tutorial and makes for a more effective “blueprint” to comprehend and follow.
By having Standard Operating Procedures on hand, anyone in the department will be able to effectively follow the process for handling the commercial and promotional assets in an efficient manner, with minimal impact on the daily operation of the networks. This will then be a valuable document, helping the business to keep its commitment to both advertisers and viewers, without the fear of Mack trucks.
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Teoh, Elna. "Television New Zealand's Charter the struggle between social responsibilities and commercial imperatives : a thesis submitted in partial fulfilment of the requirements for the degree of Masters of Arts (Communication Studies), Auckland University of Technology, 2003." Full thesis. Abstract, 2003.
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Jingklev, Niklas. "Quality and diversity in Swedish television? : In what way has public service television been affected by competition from commercial broadcasters in terms of quality and diversity." Thesis, Uppsala University, Department of Information Science, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6035.
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Abstract
Purpose/Aim: To study the effect competition from commercial-TV has had on public-service-TV in Sweden in terms of quality and diversity.
Material/Method: Literature study
Main results: The SVT Corporation continues to offer a wide range of quality programming. Its new digital-TV ventures also show clear characteristics of high ambitions in regards to quality and diversity. The company’s investment in light entertainment is not in conflict with its public service commitments. TV4 has shown a clear tendency to move towards a more commercial outline. Its programming shows a smaller diversity-profile and light entertainment has increased substantially. Its digital-TV ventures are also of lesser ambitions in regards to quality and diversity than those of SVT.
Keywords: Public Service, Media, Quality, Commercialisation, Diversity
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Hokrová, Lucie. "Formy komerčních komunikací v televizi a jejich uplatnění." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136210.
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The aim of this diploma thesis is to analyze every form of commercial communications on television. These forms are commercial, sponsoring, teleshopping, teletext,television grouting and product placement. The thesis has five chapters. The first and second chapters are theoretical bases of this thesis. These chapters contains information about marketing, marketing and communication mix, marketing and commercial communications. The third chapter describes media and medial environment. The fourth chapter contains detailed information about television or more precisely television medium. The fifth chapter contains the analysis of forms of commercial communications used on television. The part of this chapter is among others the analysis of data provided by Admosphere, s.r.o. and interviews with specialists from television, medial environment.
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Payne, Alison Jane. ""It has hit us like a whirlwind" : the impact of commercial television advertising in Britain 1954-1964." Thesis, Birkbeck (University of London), 2016. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.720360.
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The Chairman of the advertising agency, Foote, Cone and Belding, claimed that the launch of the new advertising medium of commercial television, in 1955, was a ’whirlwind’ for his industry. New disciplines, new techniques, and new relationships with the production industry had to be established, and existing campaigns in press had to be transferred to television, an advertising medium that London agencies had no experience with. Also, for the first time, agencies had to work within a regulatory process established by legislation, and policed by the Independent Television Authority. The Authority was tasked with a public service remit to protect citizens both as viewers of television and the consumers of branded goods. The acceptance of viewers, of the commercials on this new television channel. was central to the concerns of both the advertising industry and the regulator. To identify the extent of the impact of commercial television advertising, on the advertising industry, advertising regulation and the viewers, this thesis draws on contemporary research carried out by the BBC, archival material from the regulatory authority and the representative organisations of the advertising industry, and the trade press, and combines this with new interviews with practitioners, working in the advertising and television industries, from 1954-1964. Using material from advertising archives, the thesis also examines the advertising of one important category of advertised goods, washing powders, to identify how the advertising agencies evolved their clients’ advertising, from press, to the new advertising medium of television.
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Andersson, Caroline. "Public service och kommersiella kanaler – en jämförelse av rekryteringsprocesser inom television- och radiobranschen." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20147.
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Studien tar upp likheter och skillnader mellan television- och radioföretag inom public serviceoch kommersiella kanaler, av rekryteringsprocessen för en ledare till produktionen. Detta innebär att Sveriges Television (public service) jämförs mot MTG (kommersiell kanal) ochSveriges Radio (public service) mot Radio Active (kommersiell kanal). Målet är att ta reda påvilka likheter och skillnader som finns och belysa dessa för de som är arbetssökande till enledande roll för produktion, de som studerar för rollen samt företag som verkar inom television och radiobranschen. Med hjälp av fyra semistrukturerade intervjuer samt en innehållsanalys av varje företags policy för rekrytering, mångfald och sociala medier har empiri erhållits, som visar hur rekryteringsprocessen för denna tjänst genomförs samt vad de har för riktlinjer att följa. Genom litteratur för ämnet har teori tagits fram som stärker eller motbevisar det som empirin presenterar och på så vis kan likheterna samt skillnaderna diskuteras.Utifrån diskussionen har studien kommit fram till en slutas som visar att det finns mångalikheter mellan alla företag, både för public service och kommersiella kanaler, men att det också framkommer en del skillnader. Detta handlar bland annat om att alla vill ha en kandidat med erfarenhet och då främst med ledaregenskaper eller att de skapar en kravspecifikation för att ha en stadig grund inför urvalsprocessen. Skillnaderna visas bland annat i användandet av sociala medier då SR och SVT tittar efter om arbetssökande talar för oberoendefrågan medan Radio Active och MTG vill veta om de står för företagets värderingar och om de är passande som en offentlig person.The study addresses the similarities and differences between the television and radio broadcasters within the public service and commercial channels of the recruitment process for a leader to the production. This means that Sveriges Television (public service) is comparedagainst the MTG (commercial channel) and Sveriges Radio (public service) against RadioActive (commercial channel). The goal is to find out what similarities and differences toohighlight these for those who are job-seekers to a leading role in the production, those studying for the role as well as companies active in the television and radio industry. With the help of four semi-structured interviews and a content analysis of each company's policy for recruitment, diversity and social media have empirical data obtained, which shows how the recruitment process for this service is carried out and what their guidelines to follow. Through literature of the subject, theory developed which strengthen or disapproved what empirical presents and by this similarities and differences can be discussed.Based on the discussion, the study arrived at a closed showing that there are many similarities between all companies, both public service and commercial channels, but it also reveals some differences. This involves, among other things, that they all want a candidate with experience, primarily with leadership or that they create a specification to have a solid basis for the selection process. The differences shown among others in the use of social media as SR and SVT are looking for Jobseekers speak for independence issue while Radio Active and MTG wants to know if they represent the company's values and whether they are suitable as a public figure.
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Johnson, Michael. "The channel for gay America? a cultural criticism of the Logo Channel's commercial success on American cable television /." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002482.
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Brum, Patricia Leal de. "Da tv aberta à tv corporativa: o caso do banco HSBC." Universidade Tuiuti do Parana, 2012. http://tede.utp.br:8080/jspui/handle/tede/1495.
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DA TV ABERTA.pdf: 121936601 bytes, checksum: 690afb7f076c8e54b3afeda326663afa (MD5)Made available in DSpace on 2018-08-01T13:05:08Z (GMT). No. of bitstreams: 1 DA TV ABERTA.pdf: 121936601 bytes, checksum: 690afb7f076c8e54b3afeda326663afa (MD5) Previous issue date: 2012-08-31
This research aims to present the general theoretical and practical information to understand how is the dialogue between 'television commercial open' and 'corporate television', their adaptations and transpositions media. At first it was discussed the specifics of television as a medium of mass communication, focusing on their technical and aesthetic characteristics, then, investigate how the transpositions occur for Corporate TV. The question guiding this thesis is to investigate whether HSBC's Corporate TV there is a 'reinvention' of broadcast television, an 'adaptation' or just a 'transposition' of that media. This study also proposes, from the standpoint of corporate communications, to analyze the use of a mass medium that is television character made with segmented, institutional and corporate, which is built to support internal communication companies and organizations. It appears then, a case study of HSBC's Corporate TV, HSBC TV, with the corpus selected and defined in four phases of its existence and activity, mapping technique, aesthetics and the language used and finally analyzed to the audiovisual media in general and their transpositions media.
Esta pesquisa tem como objetivo geral apresentar subsídios teóricos e práticos para entender como se dá o diálogo entre a ‘televisão aberta comercial’ e a ‘televisão corporativa’, suas adaptações e transposições midiáticas. De início, abordam-se as especificidades da televisão como meio de comunicação de massa, enfocando suas características técnicas e estéticas, para depois, investigar de que modo ocorrerem as transposições para a TV Corporativa. O questionamento norteador desta dissertação está em investigar se na TV Corporativa do HSBC há uma ‘reinvenção’ da TV aberta, uma ‘adaptação’ ou apenas uma ‘transposição’ daquela mídia. Este trabalho também se propõe, a partir do ponto de vista da comunicação empresarial, fazer uma análise da utilização de um meio de massa que é a televisão realizada com caráter segmentado, institucional e corporativo, que se constrói para dar suporte à comunicação interna de empresas e organizações. Apresenta-se então, um estudo de caso da TV Corporativa do HSBC, a HSBC TV, tendo como corpus selecionado e definido em quatro fases de sua existência e atuação, mapeando a técnica, a estética e a linguagem utilizada e, por fim, analisa-se os meios audiovisuais em geral e suas transposições midiáticas.
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Way, Heather C. Albarran Alan B. "The reshaping of the traditional television advertising model an analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3906.
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Way, Heather C. "The reshaping of the traditional television advertising model: An analysis of media agency perceptions and decision-making processes regarding the effects of digital video recorders on television commercial effectiveness." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3906/.
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This research analyzes media agency executives' perceptions and strategic decision-making processes when accessing the impact of digital video recorders (DVRs) on the traditional television commercial spot. Strategic decision-making models, as well as major industry research, forms the theoretical framework used to guide the study. The research takes a quantitative approach using a survey in order to obtain the perceptions and decision-making processes of the media agency executives'. The findings are presented while a discussion of the findings is detailed. The thesis concludes with a summary of the overall thesis research as applied to the field of study.
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Campling, John Trevor. "Competitive shock and employment relationship : a study of the transformation of employee relations in commercial television, 1985 to 1991." Thesis, University of Cambridge, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302938.
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Johnson, Michael Jr. "The Channel for Gay America? A Cultural Criticism of The Logo Channel’s Commercial Success on American Cable Television." Scholar Commons, 2008. https://scholarcommons.usf.edu/etd/321.
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Logo currently holds a self-described monopoly as the "Gay Channel for America." Logo stands alone as the single most concentrated national-level vehicle of LGBT (Lesbian, Gay, Bisexual and Transgendered) visibility in the post millennial television era. The Logo Channel has reaped financial rewards from its strategy as a business entity, as LGBT American television viewers embraced its presence as a signifier to America that gays and lesbians have finally "made it".
First, any claim to a monopoly deserves critical attention for its place in mainstream television, for its business practices, and for the power it holds in representing and targeting LGBT audiences. Second, Logo's construction of its audience is an extremely important window into current perceptions of LGBT identity, history, and progress. Third, Logo's ability to capitalize on gay and lesbian visibility in American culture and the rhetoric of "inclusiveness" are important historical and cultural moments to explore the political costs and benefits of these strategies-in business practices, programming content, and advertisements.
In this study, I argue that Logo does not capitalize on its television presence to participate in LGBT political, economic, and social equality. Despite its significant visibility and messages of "inclusiveness" in American popular culture, Logo contributes to the perpetuation of negative and narrow stereotypes of consumerist gay culture, as it marginalizes ethnic minorities and women, through a variety of conformist, self-serving practices that undermine the libratory opportunity it holds for its LGBT viewers.
Chapter Two "Another Lost Opportunity" examines a brief history of the cable television industry, the television business model and the representations of gays and lesbians on television to draw a parallel social history centered on visibility. Chapter Three "Like Taking Candy from a Baby" examines three reoccurring series on Logo: Noah's Arc, Can't Get a Date, and Round-Trip Ticket. Chapter Four "Easy as Shooting Fish In a Barrel" examines the histories of 1) television advertising, 2) the risks and benefits of advertising on Logo, and 3) the history of gay and lesbian print advertising. This history lays the foundation for 4) exploring contemporary constructions of Logo's target market as the "ideal demographic."
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Haddad, Sabri Jean, and Carl Idensjö. "Webb-TV reklam : Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5802.
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In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.
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Xu, Louise, and Mathilda Rudolfsson. "Svensk reklam vs. den svenska befolkningen : En kvantitativ och kvalitativ analys av icke-vita karaktärers representation i svensk tv-reklam." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51835.
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Följande uppsats är en studie i hur svensk reklam representerar icke-vita respektive vita karaktärer. Internationella studier har visat på att det finns stora brister i hur icke-vita representeras i reklamsammanhang medan det gjorts få liknande studier i Sverige. Syftet med studien är således att fördjupa kunskapen och förståelsen för hur icke-vita karaktärer framställs i svensk reklam, och undersöka eventuella skillnader jämfört med vita karaktärers porträttering. Studien utgår från den postkoloniala teorin och representationsteorin med utgångspunkt att kritiskt undersöka och analysera hur stor andel karaktärer i svensk reklam som är icke-vita och hur de porträtteras i förhållande till vita karaktärer. Totalt har 209 reklamfilmer från 95 olika företag spelats in under bästa sändningstid på kanalen TV4. Därefter har samtliga reklamfilmer analyserats kvantitativt och ett selektivt urval har även analyserats kvalitativt utifrån Ledin och Mechin’s verktyg för reklamfilmanalys. Analysen tar även hjälp av semiotiska verktyg. Resultatet visar att icke-vita karaktärer är väl representerade i svensk reklam men att de i hög grad syns i mindre roller såsom biroller eller statistroller. Resultatet visar även att icke-vita i flera fall syns symboliskt i reklamfilmer för att visa på mångfald.The following essay studies the representation of non-white and white characters in Swedish advertisements. Previous international research has shown that non-white characters are both underrepresented and flawed in the way they are portrayed in television commercials. Only a few similar studies on the same subject have been conducted in Swedish context. Therefore, the purpose of this study is to deepen the knowledge and the understanding of how non-white characters are portrayed in Swedish commercials. This study aims to examine possible differences in the portrayal of non-white characters in comparison to the portrayal of white characters. To do so, this study utilises postcolonial theory and representation theory when critically examining and analysing a select number of commercials. The main aspects are to determine what proportion of the characters in Swedish commercials are non-white, and how they are portrayed in relation to white characters. A total of 209 commercials from 95 different companies were recorded off the Swedish channel “TV4” during prime time. All the recorded commercials are included in a quantitative analysis, and from these a select number of commercials are then subjected to a qualitative analysis based on Ledin and Mechin’s tools for commercial analysis. Semiotic tools have also been utilised to aid in the analysis. The results show that non-white characters are well represented in Swedish television commercials. However, they are mainly casted in minor supporting roles or as extras, and rarely in lead roles. The results also show that non-white characters tend to appear symbolically as a show of diversity.
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Palacce, Jamile Marinho. "CHAMADAS PROMOCIONAIS: INFORMAÇÃO E PERSUASÃO NOS INTERVALOS COMERCIAIS DA TV RECORD." Universidade Metodista de São Paulo, 2011. http://tede.metodista.br/jspui/handle/tede/610.
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Previous issue date: 2011-09-13The promotional calls are considered as a commercial broadcaster. Through them, the programming content is disclosed to persuade the public to watch the programs. This research has identified that the use of verbal and visual appeal, close calls, language publicitaries. No But the similarities do not get the publicity at the time of the exhibition pieces. Baseaded on the concept of redundancy proposed by the Information Theory and Learning Theory in the Message, Carl Hovland, research conducted a case study of the first two seasons of THE FARM, displayed on the Rede Record TV. It was concluded that the so-called reality show were not displayed in accordance with the concepts of advertising GRP coverage and often wasted space caused overexposure of the breaks and the public with self-promotional messages.
As chamadas promocionais são consideradas como um comercial da emissora. Através delas, o conteúdo da programação é divulgado para persuadir o público a assistir os programas. Esta investigação identificou que o uso de apelos verbais e visuais, aproxima as chamadas da linguagem publicitária. No entanto, as semelhanças com a publicidade não se dão no momento da exibição das peças. Baseando-se no conceito de redundância proposto pela Teoria da Informação e na Teoria da Aprendizagem da Mensagem, de Carl Hovland, a pesquisa realizou um estudo de caso das duas primeiras temporadas de A FAZENDA, exibidas na Rede Record de Televisão. Pôde-se concluir que as chamadas do reality show não foram exibidas de acordo com os conceitos publicitários de GRP, cobertura e frequência, desperdiçando o espaço dos breaks e causando superexposição das mensagens autopromocionais.
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Hamasaeed, Nazakat Hussain. "The impact of commercial global television on cultural change and identity formation : a study of Kurdish women and the Turkish soap opera 'Noor'." Thesis, University of Bradford, 2011. http://hdl.handle.net/10454/5431.
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This thesis aimed to report on the qualitative research conducted which identified the role played by international television soap operas in identity formation and cultural change in relation to Kurdish women. Currently, Kurdish women live in a cultural context where traditional values often conflict with modern values when it comes to behaviour deemed appropriate for their gender. Through the impact of international television soap operas, Kurdish women come to identify themselves as being 'traditional' while at the same time they attempt to integrate non-traditional beliefs into their value system. This study looked at the relationship between Kurdish women's exposure to international television, soap operas and consumerism, as well as the problems which they create in terms of non-Western women's identity formation. This thesis has documented the lives and experiences of 21 female Kurdish participants, aged between 18 and 40, through in-depth interviews and observations. The thesis assumes that the views recorded are representative of the general viewpoint of viewers of the international soaps. Open-ended, in-depth interviews about women were used to explore viewing habits and preferences for various soaps. This thesis incorporates and expresses the ideas which were recorded with regards to the accepted 'typical' characteristics of men and 4 women - it is these characteristics which play an important role in selfformation. It became evident that these women had incorporated values from the traditional Kurdish culture and the modern way of life. The Kurdish women cannot be said to have a 'modernist' outlook on gender-appropriate behaviour, as they are still endemically entrenched in traditional Kurdistan worldviews. The qualitative research analysed the level in which the soap operas act as a kind of medium between the values of modernity and those of tradition. This study, in addition, demonstrates the appeal that soap operas can have on the norms, and other aspects, in the Kurdistan Region, and therefore illustrates that the soaps have an active role as a mechanism of change in Kurdistan. Thus, the research demonstrates the power of the soap operas and their effects on the Kurdish people in this region. Furthermore, this research explored the current media environment in the Kurdistan Region by reviewing the dependency of Kurdish viewers, and the Kurdish television channels, on foreign and imported television programmes into the region.
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Sharma, Indu. "Analysis of an Indian Commercial Television Drama Series - "Balika Vadhu: Kacchi Umra Ke Pakke Rishte" (Child Bride: Firm Relations at a Tender Age)." Ohio University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1462303597.
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Al, Sheik Salem Omar F. A. "Critical Analysis and Evaluation of Interactive and Customised Applications on Mobile Television. Interactive and Customised Mobile Television Applications are Evaluated Using the Views of Consumers, Advertisers, and Telecommunications Operators with Regard to Services and Also Assessing the Usability of Mobile Devices." Thesis, University of Bradford, 2011. http://hdl.handle.net/10454/5403.
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The shift of media from traditional forms to new digital ones has raised the possibility of new kinds of media services, including mobile television. In today¿s communications market, mobile phones are of increasing importance to users and, since mobile devices are connected most of the time, they have a high degree of location independence. The availability of 3G technology and the mobile devices needed to implement mobile television are now established and available. Mobile television is expected to be an important new service that could penetrate the market place and provide new applications, as well as create a market for new players and new investments, if the appropriate price, content and philosophy for content design are found. This research explores the many potential application areas for mobile TV, with a particular focus on advertising. Various organisations that seek success in this market can utilise the potential for advertising on mobile TV. Ultimately, mobile device users are able to use mobile TV for entertainment and information sourcing. However, a number of challenging issues remain to be addressed.
The features that appealed to the consumers were studied in this research. Surveys were conducted to obtain an understanding of consumers¿ opinions and needs regarding the mobile TV experience. Many users clearly do like to interact with video content on mobile devices. Interactive mobile TV advertising can benefit users who will be able to use an essentially ¿free¿ mobile TV service, funded by an advertising model. This research proposes an environment for interactive advertising on mobile TV and discussion of an implementation of the proposed designs.
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Dubská, Markéta. "Komerční produkty České televize ve vztahu k mediální spolupráci." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193490.
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This master thesis deals with Czech television commercial products in relation to cooperation with media houses. The objective is to evaluate the presence of commercial products in Czech Television using qualitative and quantitative research, taking into consideration the part of the viewer, and advertiser of individual campaigns focusing on media houses. The thesis consists of two parts. The first theoretical part introduces the issue of commercial communication, characteristics and measurability of media. Further, it deals with media influence of Czech Television, including commercial products which may be used in broadcasting. The second part looks into the implementation process of barter between Czech Television and media house. After that, there are secondary data obtained from the project MML-TGI and primary data from the questionnaire survey analyzed. Fi-nally are presented interviews with practitioners who provide a comprehensive view of the ongoing barter cooperation.
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Al, Sheik Salem Omar fuad abed al whab. "Critical analysis and evaluation of interactive and customised applications on mobile television : interactive and customised mobile television applications are evaluated using the views of consumers, advertisers, and telecommunications operators with regard to services and also assessing the usability of mobile devices." Thesis, University of Bradford, 2011. http://hdl.handle.net/10454/5403.
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The shift of media from traditional forms to new digital ones has raised the possibility of new kinds of media services, including mobile television. In today's communications market, mobile phones are of increasing importance to users and, since mobile devices are connected most of the time, they have a high degree of location independence. The availability of 3G technology and the mobile devices needed to implement mobile television are now established and available. Mobile television is expected to be an important new service that could penetrate the market place and provide new applications, as well as create a market for new players and new investments, if the appropriate price, content and philosophy for content design are found. This research explores the many potential application areas for mobile TV, with a particular focus on advertising. Various organisations that seek success in this market can utilise the potential for advertising on mobile TV. Ultimately, mobile device users are able to use mobile TV for entertainment and information sourcing. However, a number of challenging issues remain to be addressed. The features that appealed to the consumers were studied in this research. Surveys were conducted to obtain an understanding of consumers' opinions and needs regarding the mobile TV experience. Many users clearly do like to interact with video content on mobile devices. Interactive mobile TV advertising can benefit users who will be able to use an essentially 'free' mobile TV service, funded by an advertising model. This research proposes an environment for interactive advertising on mobile TV and discussion of an implementation of the proposed designs.
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Tsoumita, Sotiria. "Sports television programming : content selection, strategies and decision making : a comparative study of the UK and Greek markets." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/15657.
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This thesis looks at the subject of sports television programming in two European markets, the UK, one of the biggest and most developed in the continent, and the Greek, one of the smallest in Europe. With the help of case studies over a period of eight years and qualitative interviews of television executives and professionals who are involved in sports television rights agreements, it analyses and compares the strategies and decision making of television organisations, the factors that affect their decisions and their success within the chosen markets. A distinction will be made between public service, commercial and pay-TV and the reasons why different sports may suit different channels and at different points in their development. The findings should help to appreciate that there is not one strategy that works universally better than another. Its outcome depends on the value of the content, the particular characteristics of the organisation and the external environment where it operates. Most importantly, the thesis highlights the importance and limitations of the TV sports content, its crucial role in the decision making process and the necessity of more academic research into the area of sports television by people in content-driven disciplines, i.e. journalism and the media.
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Brown, James, and katsuben@internode on net. "South Korean Film Since 1986: The Domestic and Regional Formulation of East Asias Most Recent Commercial Entertainment Cinema." Flinders University. School of Humanities (Screen Studies), 2006. http://catalogue.flinders.edu.au./local/adt/public/adt-SFU20071122.143238.
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This thesis investigates the historically composed political and economic contexts that contributed to the late 1990s commercial renaissance of Korean national cinema and that have sustained the popularity of Korean films among local and regional audiences ever since. Unlike existing approaches to the topic, which emphasise the textual characteristics of national film production, this thesis considers relations between film production, distribution, exhibition, and ancillary markets, as well as Korean cinemas engagement with international cinemas such as Hollywood, Hong Kong, China and Japan. I argue that following the relaxation of restrictive film policy towards the importation and distribution of foreign films between 1986 and 1988, the subsequent failure of the domestic film industry to compete against international competition precipitated a remarkable shift in consensus regarding the industrys structure and functions. Due to the loss of distribution rights to foreign films and the rapid decline in ticket sales for Korean films, the continued economic viability of local film companies was under enormous threat by the early 1990s. The government reacted by permitting conglomerates to seize control of the industry and pursue vertical and horizontal integration. During the rest of the decade, Korean cinema was transformed from an art cinema to a commercial entertainment cinema. The 1997/98 economic crisis led to the exit of conglomerate finance, but streamlined film companies were able to withstand the monetary meltdown, continue the domestic revitalisation, and, since the late 1990s, build media empires based on the expansion of Korean cinema throughout the Asian region.
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Lööf, Sofia, and Jenny Stjernström. "Sociala medier och public service : En kvalitativ studie om hur anställda på några av SVT:s lokala nyhetsredaktioner ser på redaktionens roll på sociala medier." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-26984.
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Purpose: To explain how some of the local TV stations of Swedish Television relate to the rules of public service when using social media. Method: This essay is written by a qualitative method and is the result of interviews with eight respondents from four different editorial offices in Sweden: SVT Väst, SVT Skåne, SVT Västernorrland and SVT Västmanland. After having interviewed the respondents and read relevant literature, we could draw conclusions and discuss how the editorial offices deal with the contract of public service while being on social media. Main results: Our results showed that the difference between commercial media and public service media is getting smaller. It’s important for the editorial offices of the local TV stations to use social media as a platform for their news, even though there are commercial ads on Facebook, for instance. It’s also important for them to be where the public is, although it’s on a commercial digital platform as Facebook or Twitter. We also found that the rules of public service may be changed in a near future. The bigger editorial offices want to get viewers by having sensational headlines, whereas the smaller ones focus on the relationship with the public.
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Hinshaw, Jesse Creede. "Let's Exchange the Experience." Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/art_design_theses/42.
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The purpose of this study is to attain an understanding of my work for the viewer as well as myself. These works on paper are visual documents illustrating my ideas and opinions about media and its desire for control. Through research, critical thinking, experience, and exposure to media (both wanted and unwanted) I have created imagery that I feel is exemplary of our forced relationship with advertising. In order to accomplish this I studied my influences, and the origin of my current work. Reading upon realization of those influences further informed the work. Every conceivable influence was studied and analyzed, and those studies are contained in this thesis. Questions of audience, scale, medium, and history were also taken into account as a measure to make this thesis cohesive. As an audience for advertisers we must constantly be aware of how our sensitivities are being played upon.
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Lester, Andrew James. "Advertising agency diversity and multiculturalism in television commercials." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/30617.
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Millions of people in South Africa watch television commercials on a daily basis. Advertising either shapes or reflects society. Either way, the relationship between diversity in advertising agencies and the diversity reflected in the work they produce is important in South Africa. This research is exploratory and qualitative. Four case studies were conducted which entailed four campaigns (two from each agency) and two clients (one per agency). There were ten commercial outputs from the four campaigns. Content analysis was conducted on the commercials with particular reference to the portrayal of age, gender and race. Creative team members from each of the four creative teams were interviewed, as well as other staff from agency and the clients. In total 27 in-depth interviews were conducted. Cross case analysis sought to identify relationships between creative team level diversity and multiculturalism in creative outputs, as well as emerging themes or explanatory factors. This revealed that creative teams’ race and gender diversity appeared to have an influence on the portrayal of race and gender in television commercials. Age in advertising agencies and agency creative outputs was consistently youthful across all four campaigns. Market segmentation and targeting using age, gender and race emerged as a contributory factor. Diversity in creative teams appeared to have an influence on the depiction of diversity in commercials, and larger more diverse teams emerged as a possible mechanism for targeting multicultural audiences.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Mitra, Barbara Maria. "The influence of television commercials on Indian culture." Thesis, University of Hull, 1999. http://hydra.hull.ac.uk/resources/hull:13905.
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[From the introduction]: In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.
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Heim, Michele A. "Differences between portrayals of women in commercials targeted to women and portrayals of women in commercials targeted to men a content analysis /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1995. http://www.kutztown.edu/library/services/remote_access.asp.
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Thesis (M.)--Kutztown University of Pennsylvania, 1995.Source: Masters Abstracts International, Volume: 45-06, page: 2710. Abstract precedes thesis as [2] preliminary leaves. Typescript. Includes bibliographical references (leaves 94-97).
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Zettergren, Kristoffer, and Stefan Lindkvist. "When I grow up : En retorisk och semiotisk studie om ansvarsretorik hos Svenska Spel, angående minderåriga." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-23556.
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This essay is a qualitative study of the Swedish joint-stock company Svenska Spel AB’s television commercial from 2008. The commercial is called “Spela lagom - When I grow up”, and is meant to serve as an informational commercial about being underaged in situations regarding gambling. Using semiotics and rhetoric’s, we are analyzing how elements seen in the commerical affects the rhetorical situation the clip is bound to; how the marketing is done to enhance Svenska Spel’s brand; and what strategies are used to make sure the public service announcements regarding persons involved with underage gambling gets acceptance. The results show that arguments using pathos and ethos are used widely in this commercial, to enhance the feeling of responsibility from Svenska Spel. Another conclusion drawn is that the context, together with visual language known to the underaged, makes this commercial fit that target group. The company integrates with the theory of Corporate Social Responsibility (CSR) and by this commercial they show the viewer’s their ideology about the importance of responsibility.
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Sundberg, Emilia, and Jasmine Hansson. "Attitudes Towards Television Commercials with an Underlying Health Claim." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15366.
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Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. Consequently, a great extent of existing research within this field treats the subject of consumers, children in particular, and television in relation to eating habits. However, in this study, we are not interested in confirming these facts; instead we focus on the attitudes that consumers have towards these marketing messages with underlying health claims shown in TV commercials. Today, many new types of communication channels exist, nevertheless, watching TV is an increasing activity, especially among young consumers. It was found that research including young adult consumers was scarce, why the segment of university students belonging to the generation Y was chosen for this study. The purpose of this thesis is to identify the attitudes that Swedish generation Y university students have towards TV commercials with underlying health claims. The aim is also to investigate why these consumers react to the commercials the way they do. In this thesis both a quantitative and a qualitative method was used, where the qualitative method was the most dominating. Thus, it can be considered a mixed methods approach. However, the quantitative part is dominating. For the empirical study we conducted tests where a number of persons in focus groups were exposed to different TV commercials, all with an underlying health claim. The respondents answered an in-group questionnaire and thereafter during the group discussion they were asked to describe their reactions to the TV commercials. Finally, the respondents were also asked what factors they believed important to them when they consider buying a product. The Swedish generation Y university students presented a number of attitudes towards the chosen television commercials. The students did recognize the underlying health claims and furthermore indicated other factors noticed within the commercials. Also, we could see that factors such as memory, unconscious influence as well as positioning of thecommercials had an influence on the attitudes. The results also specified that factors influencing these consumers in their purchasing decision, except the TV commercial itself, were; whether they had bought the product before, what family and friends used and recommended, as well as price and quality. The above features also had an influence on how these consumers reacted to the marketing messages. The study shows that the model of the emotional process by Holbrook and O‟Shaughnessy (1984) could be followed. We furthermore built on Bagozzi et al.‟s (1999) classification of advertisements by introducing the multi message ad. To conclude, it can be stated that factors influencing these consumers‟ attitudes of TV commercials with underlying health claims had different aspects and explanations, although common patterns could be seen.Hälsa och att äta hälsosamt har blivit alltmer populärt under de senaste decennierna. På tv hävdar ett oräkneligt antal reklaminslag för matprodukter hur hälsosamma de är och vältränade, snygga människor propagerar för fördelarna med produkterna. Samtidigt finns det många studier som visar att dessa reklambudskap är vilseledande. Följaktligen handlar en stor del av forskningen i ämnet om sambandet mellan konsumenter - i synnerhet barn, och TV i relation till matvanor. I denna studie är vi inte intresserade av att bekräfta dessa fakta, utan fokus är istället inriktat på hur tittarna tolkar reklambudskap med underliggande hälsopåståenden. Idag finns många nya typer av kommunikationskanaler, men trots det ökar TV-tittandet, i synnerhet bland unga konsumenter. Forskning kring generation Y och deras syn på TV-reklam med underliggande hälsobudskap är hittills begränsad. Syftet med denna uppsats är att identifiera de attityder som svenska universitetsstudenter tillhörande generation Y har gentemot TV reklam med underliggande hälsobudskap. Syftet är också att undersöka varför dessa konsumenter tolkar reklamen som de gör. I rapporten användes både kvalitativa och kvantitativa metoder, där den kvalitativa var mest dominerande. Man kan därför säga att en blandad metod användes för att få fram bästa resultat. För den empiriska studien gjordes ett test där ett antal personer i fyra fokus grupper fick se olika TV-reklaminslag, alla med ett underliggande hälsobudskap. Gruppmedlemmarna fick individuellt svara på ett antal frågor ur ett formulär och därefter i gruppen diskutera sina reaktioner på reklaminslagen. Hur dessa påverkade dem och vad de anser som viktigt när de själva ska köpa en produkt var andra frågor som diskuterades. Det visade sig att reklaminslagen uppfattades på olika sätt av studenterna i fokus grupperna. De identifierade de underliggande hälsobudskapen i reklamerna och även andra uppfattningar om reklambudskapen kunde utläsas. Ur resultaten kan utläsas att faktorer såsom minne, undermedvetet inflytande och även reklaminslagens position i förhållande till varandra var av vikt för hur de uppfattades. Resultatet visar också att studenterna påverkades av många fler faktorer än själva reklamen i sig, exempelvis huruvida de köpt produkten innan, vad familj och vänner använde och rekommenderade, samt pris och kvalité. Dessafaktorer påverkade även hur studenterna tolkade reklammeddelandena. Dessutom visar vi hur Holbrook och O‟Shaughnessy‟s (1984) Model of the Emotional Process, stämmer överens med resultaten i denna studie. Vi bygger även vidare på Bagozzi et al.‟s (1999) två klassificeringar av reklam och introducerar en tredje; multimeddelande-reklam. Sammanfattningsvis kan konstateras att många olika faktorer påverkade dessa konsumenters attityder gentemot TV-reklam med underliggande hälsobudskap. Trots det kunde ändå vissa gemensamma mönster utläsas.
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Stewart, Julie. "Colorblind Commercials: Depictions of Interracial Relationships in Television Advertising." University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1377872634.
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Gould, Melissa Leonie. "Religion sells a discourse analysis of the use of religious references in television commercial campaigns that sell non-religious products : a dissertation submitted to Auckland University of Technology in partial fulfilment of the degree of Bachelor of Communication Studies (Honours), 2008 /." Dissertation Abstract, 2008. http://puka2.aut.ac.nz/ait/Dissertations/GouldM.pdf.
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Dissertation (BCS (Hons)--Communication Studies) -- AUT University, 2008.Includes bibliographical references. Also held in print (v, 67 leaves : ill. ; 30 cm.) in City Campus Theses Collection (T 659.104582 GOU)