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1

Gradus, Ben. Directing, the television commercial. Boston: Focal Press, 1989.

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2

D, Cary Norman, Tannenbaum Stanley I, and Brady Frank R, eds. The radio & television commercial. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1996.

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3

Television commercial processes and procedures. Boston: Focal Press, 1992.

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4

Securities, HSBC. UK commercial television: Margin squeeze threatens. London: HSBC Securities, 1999.

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5

1947-, Craig Steve, and Steinman Clayton M, eds. Consuming environments: Television and commercial culture. New Brunswick, N.J: Rutgers, University Press, 1999.

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6

Networking: Commercial television in Australia : a history. Strawberry Hills, N.S.W: Currency House, 2012.

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7

P, Ferré John, ed. Channels of belief: Religion and American commercial television. Ames, Iowa: Iowa State University Press, 1990.

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8

The science and art of commercial acting. [Place of publication not identified]: John Howard Swain, 2008.

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9

Minoli, Daniel. 3D television content capture, encoding, and transmission: Building the transport infrastructure for commercial services. Hoboken, N.J: Wiley, 2010.

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10

Uslan, Michael. The TV commercial trivia quiz book. New York: Arbor House, 1985.

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11

Papazian, Ed. Medium rare: The evolution, workings, and impact of commercial television. New York, NY: Media Dynamics, 1989.

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12

Papazian, Ed. Medium rare: The evolution, workings, and impact of commercial television. New York, NY: Media Dynamics, 1989.

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13

Papazian, Ed. Medium rare: The evolution, workings, and impact of commercial television. [New York, NY: Distributed by Media Dynamics, 1991.

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14

The television gray market. San Diego: Index Pub. Group, 1993.

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15

Carlier, Fabrice. Jean Mineur: La publicité passion. Paris: Flammarion, 2006.

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16

Jean Mineur: La publicité passion. Paris: Flammarion, 2006.

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17

Come parla la pubblicità: Modelli comunicativi degli spot pubblicitari. Milano: Edizioni del sole 24 ore, 1987.

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18

Grandi, Roberto. Come parla la pubblicità: Modelli comunicativi degli spot pubblicitari. Milano: Edizioni del sole 24 ore, 1987.

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19

Minoli, Daniel. 3D television content capture, encoding, and transmission: Building the transport infrastructure for commercial services. Hoboken, N.J: Wiley, 2010.

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20

(Firm), ITV. The BBC's public service obligations & commercial activities. London: ITV, 1998.

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21

Chō koramu. Tōkyō: Sekai Bunkasha, 2004.

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22

TV commercials: How to make them, or, how big is the boat? Amsterdam: Elsevier, 2005.

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23

The 30-second storyteller: The art and business of directing commercials. Boston, MA: Thomson Course Technology PTR, 2007.

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24

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications. Commercial time on children's cable TV: Hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on commercial time limits for children's television programming on cable, October 18, 1989. Washington: U.S. G.P.O., 1990.

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25

The commercial actor's guide: All you need to start, build, and maintain a career. Portsmouth, NH: Heinemann, 2005.

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26

Public service and commercial news: Contexts of production, genre conventions and textual claims in television. Bergen: Department of Media Studies, University of Bergen, 1995.

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27

Veljanovski, Cento G. Freedom in broadcasting: Proposals for the reform of commercial television in the UK. London: Institute of Economic Affairs, 1988.

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28

Volli, Ugo. Nel paese della pubblicità. Milano: Skira, 2003.

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29

Colao, Riccardo. Giorgio Mendella. Roma: Primo Carnera, 1991.

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30

Biron, Deborah. Secrets for a successful commercial acting career in the San Francisco Bay Area. [Hayward, CA: D. Biron], 1998.

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31

Music in advertising: Commercial sounds in media communication and other settings. Aalborg, Denmark: Aalborg University Press, 2009.

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32

Friedrichsen, Mike. Wirtschaft im Fernsehen: Eine theoretische und empirische Analyse der Wirtschaftsberichterstattung im Fernsehen. München: R. Fischer, 1992.

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33

Sarlo, Carmine R. De. TV commercial film editing: Professional motion picture pre- and post-production, including animation, rotoscoping, and video tape. Jefferson, N.C: McFarland, 1985.

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34

Niblock, Michael. The future for HDTV in Europe: The role of broadcasters in the commercial development of a European standard for High Definition Television. Manchester: European Institute for the Media, 1991.

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35

Media Institute (Washington, D.C.), ed. The vanishing economy: Television coverage of economic affairs, 1982-1987. Washington, D.C: Media Institute, 1988.

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36

Lewis, Peter M. The invisible medium: Public, commercial, and community radio. Washington, D.C: Howard University Press, 1990.

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37

United States. Internal Revenue Service. Employment tax procedures: Classification of workers within the television commercial production and professional video communication industries. [Irving, TX]: Distributed by the International Television Association, 1994.

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38

European Institute for the Media, ed. L'avenir de la télévision haute définition en Europe: Le rôle des diffuseurs dans le développement commercial de la norme européenne de télévision haute définition. Manchester: European Institute for the Media, 1991.

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39

Franco, Scepi, and Abruzzese Alberto, eds. Dietro lo spot: Franco Scepi gira Campari = Behind the commercial : Franco Scepi filming Campari. Milano: Mazzotta, 1986.

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40

The Radio & Television Commercial. 2nd ed. NTC/Contemporary Publishing Company, 1986.

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41

Shattuc, Jane M. Television in a Commercial Age. Blackwell Pub, 2007.

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42

Television Commercial Casting & production Directory. VNU Business Media, 2002.

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43

Communications, Australia Department of. Future directions for commercial television. Australian Government Publishing Service, 1985.

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44

An Evaluation of "Cars Kill" Television Commercial (An Evaluation of "Cars Kill" Television Commercial). The Stationery Office Books (Agencies), 1994.

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45

Designing and Producing the Television Commercial. Allyn & Bacon, 2003.

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46

Rivero, Yeidy M. Broadcasting Modernity: Cuban Commercial Television, 1950-1960. Duke University Press, 2015.

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47

Rivero, Yeidy M. Broadcasting Modernity: Cuban Commercial Television, 1950-1960. Duke University Press Books, 2015.

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48

Broadcasting Modernity: Cuban Commercial Television, 1950-1960. Duke University Press Books, 2015.

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49

Gordon, Hughes, Vines David, and David Hume Institute, eds. Deregulation and the future of commercial television. [Aberdeen]: Aberdeen University Press, 1989.

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50

Rosenthal, Michele. Commercial Television News, Crisis, and Collective Memory. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780195395068.013.0009.

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