Relevant bibliographies by topics / Commercial television

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Commercial television'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 January 2023

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Journal articles on the topic "Commercial television"

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Frankland, M. "Television's liberator [commercial television]." IEE Review 48, no. 4 (July 1, 2002): 11–16. http://dx.doi.org/10.1049/ir:20020401.

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Brocato, E. Deanne, Douglas A. Gentile, Russell N. Laczniak, Julia A. Maier, and Mindy Ji-Song. "Television Commercial Violence." Journal of Advertising 39, no. 4 (December 2010): 95–108. http://dx.doi.org/10.2753/joa0091-3367390407.

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Graakjær, Nicolai Jørgensgaard. "Tv-reklamens musik i et tekstanalytisk perspektiv [The music of television commercials from a text analytical perspective]." MedieKultur: Journal of media and communication research 26, no. 48 (May 17, 2010): 23. http://dx.doi.org/10.7146/mediekultur.v26i48.2120.

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This article examines music in television commercials from a text analytical perspective. An analytical framework is presented involving three interrelated analytic levels: the text, the co-text and the con-text. The level of con-text is presented as a transtextual matter of the relationship between the music appearing in the television commercial and music from outside the commercial. The level of co-text is presented as an analytical issue regarding the relationship between the different textual elements of the television commercial – a primary level of audiovisual signification is identified. The level of text is presented as a matter of the specific structure of music in television commercials and a number of formats are described. Arguably these three interrelated analytical levels are pivotal for the textual analysis of music in television commercials. Each level is discussed and further developed into a number of analytical categories, and throughout, the analytical levels and categories are illustrated with references to recent television commercials broadcast in Denmark.
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Myutel, Maria. "Commercial Television in Indonesia." Bijdragen tot de taal-, land- en volkenkunde / Journal of the Humanities and Social Sciences of Southeast Asia 175, no. 2-3 (July 12, 2019): 155–76. http://dx.doi.org/10.1163/22134379-17502017.

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Abstract This article sheds light on previously unknown aspects of Indonesian private television by focusing on the role of the ethno-religious minority of Indonesian Sindhi in the establishment and development of commercial soap opera production. Part of the global trading community of Sindhayat, the local Sindhis have mobilized their translocal and transnational networks to take a dominant position in the emerging sector of national media. Grounded in long-term ethnographic fieldwork among media practitioners and Indonesian Sindhi community members, the article examines how Sindhis’ sense of community and shared desires and sentiments have resulted in a lack of variety of television formats and the introduction of Islam-themed soap operas to prime-time television.
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Ayish, Muhammad I. "Arab Television Goes Commercial." Gazette (Leiden, Netherlands) 59, no. 6 (December 1997): 473–94. http://dx.doi.org/10.1177/0016549297059006004.

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Basson, Natasja. "Kleuters se persepsie van televisieadvertensies." Communicare: Journal for Communication Studies in Africa 10, no. 1 (November 10, 2022): 102–10. http://dx.doi.org/10.36615/jcsa.v10i1.2035.

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An empirical study was conducted to examine pre-primary children's perception of television commercials. When video stimulus material, containing both ads and programmes were showed, most of the children could only remember that they had seen a television programme. Most of the children could not define a television commercial and the results showed that most of the children did not know what the objectives of television commercials are. Pre-primary children believe that television commercials constitute reality. Television commercials prompted child-ren to ask for specific products. The survey also included the televisionviewing patterns of pre-primary
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Pajala, Mari. "A Forgotten Spirit of Commercial Television? Co-Productions Between Finnish Commercial Television Company Mainos-Tv and Socialist Television." Historical Journal of Film, Radio and Television 39, no. 2 (October 30, 2018): 366–83. http://dx.doi.org/10.1080/01439685.2018.1527063.

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García-Villoria, Alberto, and Said Salhi. "Scheduling commercial advertisements for television." International Journal of Production Research 53, no. 4 (September 3, 2014): 1198–215. http://dx.doi.org/10.1080/00207543.2014.951095.

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Fiske, John. "Popular Narrative and Commercial Television." Camera Obscura: Feminism, Culture, and Media Studies 8, no. 2 (May 1, 1990): 132–47. http://dx.doi.org/10.1215/02705346-8-2_23-132.

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Keinonen, Heidi. "EARLY COMMERCIAL TELEVISION IN FINLAND." Media History 18, no. 2 (May 2012): 177–89. http://dx.doi.org/10.1080/13688804.2012.663868.

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Dissertations / Theses on the topic "Commercial television"

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King, Brian J. "Commercial Media Viewing Habits: Digital Natives vs. Digital Immigrants." Bowling Green, Ohio : Bowling Green State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1249505318.

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Christensen, Christian Örtendahl. "Public service and commercial television news in Sweden ideas and influences /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3036584.

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Rivero, Yeidy M. "Colliding tensions : the construction of 'race, ' identity, and culture in Puerto Rico's commercial television /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.

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Reid, Donald, and n/a. "Cultural citizenship and the TVNZ charter : the possibility for multicultural representation in the commercial television environment." University of Otago. Department of Communication Studies, 2006. http://adt.otago.ac.nz./public/adt-NZDU20070627.112747.

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Summary: Implemented in 2003, the TVNZ Charter is a one-page document that outlines the broadcaster�s objectives to deliver programming that represents New Zealand�s ethnically and socially diverse population. This thesis will examine issues surrounding the representation of diversity especially in the context of the state-commercial television network. Using the notion of �cultural citizenship�, or the demand from minority groups within a society to be represented and included in the institutions of the state, I will examine how TVNZ is attempting to meaningfully represent New Zealand as a bicultural society and a multicultural society, while remaining commercially focused. This thesis argues that institutions of the state, of which the media is the most visible and, possibly, the most pervasive, always function as a tool of society�s dominant culture, therefore any bicultural or multicultural inclusion represented on TVNZ will always be controlled, and be at the discretion, of that singular dominant cultural force.
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AlFardi, Abdullah A. A. "The Development of Commercial Advertising in Saudi Television from 1986-1988." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc501034/.

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The story of Saudi television began in 1962 when King Faisal, who was then the crown prince, pointed out that the government intended to utilize the medium of television as a tool for information, guidance, culture, and recreation (Saudi Arabia, Ministry of Information, 1985). From July 17, 1965, when the first transmission signal went out simultaneously from stations in Riyadh and Jeddah until the transfer to the new Riyadh Television Complex in 1982. Saudi television has gone through many phases of development. The most recent development was the introduction of commercial advertising in 1986. Saudi television commercials have taken the form of 10 to 20 minute blocks which are taped and then aired many times during the broadcasting hours. Because Saudi television is a governmental operation, all of the funds required to maintain its expenditures are provided by the Saudi government, and commercial advertising is a new development. Thus, there was a need for a study which told the story of commercial advertising's development in Saudi television.
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Fell, Bruce G. "The question concerning commercial television and the more-than-human world." View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/32790.

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Thesis (Ph.D.)--University of Western Sydney, 2008.
A thesis presented to the University of Western Sydney, College of Arts, School of Education, in fulfilment of the requirements for the degree of Doctor of Philosophy. Includes bibliographies.
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Flynn, John Michael. "Locally significant content on regional television : a case study of North Queensland commercial television before and after aggregation." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/16697/1/John_Michael_Flynn_Thesis.pdf.

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This thesis is an exploration of the fate which has befallen the regional commercial television industry in North Queensland in the wake of the aggregation policy introduced by the Federal Labor Government in 1990. More specifically, it examines the effectiveness of policy outcomes which stem from the Australian Broadcasting Authority's 2001 inquiry into the adequacy of regional and rural commercial television news and information services. The research is primarily concerned with the quality of local content provided by regional commercial broadcasters in response to the implementation of the Australian Communications and Media Authority's points system for broadcast of matters of local significance. The policy outcomes are balanced against an historical context, which traces the regional commercial television industry in North Queensland back to its very beginning. Regulatory reform has resulted in a basic level of news content being maintained. However the significance of elements of this news content to local viewers is minimal. The reduction in local information content, despite being identified in the earliest stages of the ABA investigation, has not been adequately addressed by the reform process.
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Flynn, John Michael. "Locally significant content on regional television : a case study of North Queensland commercial television before and after aggregation." Queensland University of Technology, 2008. http://eprints.qut.edu.au/16697/.

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This thesis is an exploration of the fate which has befallen the regional commercial television industry in North Queensland in the wake of the aggregation policy introduced by the Federal Labor Government in 1990. More specifically, it examines the effectiveness of policy outcomes which stem from the Australian Broadcasting Authority's 2001 inquiry into the adequacy of regional and rural commercial television news and information services. The research is primarily concerned with the quality of local content provided by regional commercial broadcasters in response to the implementation of the Australian Communications and Media Authority's points system for broadcast of matters of local significance. The policy outcomes are balanced against an historical context, which traces the regional commercial television industry in North Queensland back to its very beginning. Regulatory reform has resulted in a basic level of news content being maintained. However the significance of elements of this news content to local viewers is minimal. The reduction in local information content, despite being identified in the earliest stages of the ABA investigation, has not been adequately addressed by the reform process.
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Omar, Ismael Mahomed. "Commercial vs. product placement: a study with young children." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10290.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The aim of this study is to investigate how young children (5-7 years old) are affected by commercials and product placements regarding the detection of advertising content, brand awareness and brand choice. We also wanted to study the relation of those variables with age (children before and after entering into primary school) and gender. For it, 75 children were presented to a controlled experimental approach called “the theatre methodology”. Surprisingly, no differences among ages were verified in the detection of advertising as well as significant difference among the effect of advertisement between genders. Other important considerations for advertisers, parents and policy makers are presented in this report.
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Morgan, Amber. "A Conjugate Arrangement for Measuring Commercial Viewing." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011852/.

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Commercial viewing was measured by a conjugate arrangement for 1 female and 3 male participants. Reinforcing qualities were evaluated according to screen variations and ratings. Subjects changed the screen clarity via knob pressing either making the screen more or less transparent, translucent or opaque based on commercial interest. Results were conducive to participant attentiveness or indifference to commercial viewing. Experimenter was able to identify the commercials that grasped and maintained the participants' viewing behavior. Conceptually this conjugate arrangement could enhance eye tracking technology to improve marketing and advertising strategies. This experiment yield results that suggest a more concrete analysis of consumer response to visual stimuli that maintains attending.
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Books on the topic "Commercial television"

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Gradus, Ben. Directing, the television commercial. Boston: Focal Press, 1989.

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D, Cary Norman, Tannenbaum Stanley I, and Brady Frank R, eds. The radio & television commercial. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1996.

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Television commercial processes and procedures. Boston: Focal Press, 1992.

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Securities, HSBC. UK commercial television: Margin squeeze threatens. London: HSBC Securities, 1999.

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1947-, Craig Steve, and Steinman Clayton M, eds. Consuming environments: Television and commercial culture. New Brunswick, N.J: Rutgers, University Press, 1999.

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Networking: Commercial television in Australia : a history. Strawberry Hills, N.S.W: Currency House, 2012.

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P, Ferré John, ed. Channels of belief: Religion and American commercial television. Ames, Iowa: Iowa State University Press, 1990.

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The science and art of commercial acting. [Place of publication not identified]: John Howard Swain, 2008.

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Minoli, Daniel. 3D television content capture, encoding, and transmission: Building the transport infrastructure for commercial services. Hoboken, N.J: Wiley, 2010.

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Uslan, Michael. The TV commercial trivia quiz book. New York: Arbor House, 1985.

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Book chapters on the topic "Commercial television"

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Butler, Jeremy G., and Amanda D. Lotz. "The Television Commercial." In Television, 131–81. Fifth edition. | New York : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315181295-6.

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Bonner, Paul, and Lesley Aston. "The Commercial Imperative." In Independent Television in Britain, 247–321. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1057/9780230373242_8.

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Nguyen-Thu, Giang. "Personal Wealth, National Pride: Vietnamese Television and Commercial Nationalism." In Commercial Nationalism, 86–105. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137500991_6.

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Devlin, JP. "Commercial Onslaught: Commercial Television, Radio Luxembourg and the Pirates." In From Analogue to Digital Radio, 65–91. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-93070-1_4.

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Harmes, Marcus, Meredith Harmes, and Barbara Harmes. "Policy and Possibilities Part One: The Commercial Channel." In The Church on British Television, 65–76. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38113-4_4.

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Hansen, Kim Toft. "Glocal Perspectives on Danish Television Series: Co-Producing Crime Narratives for Commercial Public Service." In Danish Television Drama, 83–101. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-40798-8_5.

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Sümer, Burcu, and Oğuzhan Taş. "The Regulation of Television Content in Turkey: From State Monopoly to Commercial Broadcasting and Beyond." In Television in Turkey, 27–46. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-46051-8_2.

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Sugaya, Minoru. "The Developmental Process of Commercial Television Broadcasting Industry." In Advances in Information and Communication Research, 45–58. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-4704-1_3.

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Aswin, T. S., Kartik Mittal, and Shriram K. Vasudevan. "Efficient Television ratings system with Commercial Feedback Applications." In Advances in Intelligent Systems and Computing, 433–47. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-47952-1_34.

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Murray, Ann-Marie. "The Role of Ratings in Scheduling: Commercial Logics in Irish Public Television." In Television Audiences Across the World, 199–215. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137345103_12.

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Conference papers on the topic "Commercial television"

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Maddams, Dane. "Ghostbusters video game television commercial." In ACM SIGGRAPH ASIA 2009 Computer Animation Festival. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1665208.1665247.

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Gee, A. B. "Digital terrestrial television - commercial issues of multiplex operation." In International Broadcasting Conference IBC '95. IEE, 1995. http://dx.doi.org/10.1049/cp:19950986.

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Forrest, J. R. "The commercial prospects for digital video broadcasting." In IEE Colloquium on DVB (Digital Video Broadcasting): The Future for Television Braodcasting?'. IEE, 1995. http://dx.doi.org/10.1049/ic:19950884.

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Жеребцова, Злата Андреевна. "GENDER MANIPULATION IN TELEVISION ADVERTISING." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Март 2021). Crossref, 2021. http://dx.doi.org/10.37539/pb190.2021.97.23.004.

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Статья посвящена исследованию манипулятивного воздействия телевизионной рекламы на массового потребителя с учетом гендерного подхода. Автор рассматривает гендерные стереотипы как манипулятивный прием в коммерческой телевизионной рекламе и анализирует особенности его использования в продвижении российских брендов. The article is devoted to the study of the manipulative impact of television advertising on the mass consumer, taking into account the gender approach. The author considers gender stereotypes as a manipulative technique in commercial television advertising and analyzes the features of its use in the promotion of russian brands.
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Lanterman, Aaron D. "Tracking and recognition of airborne targets via commercial television and FM radio signals." In AeroSense '99, edited by Michael K. Masten and Larry A. Stockum. SPIE, 1999. http://dx.doi.org/10.1117/12.352861.

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Kurdaningsih, Dian, and Genta Maghvira. "The Behavior of Watching Television Media and the Effectivenes of Online Commercial Advertisement Messages in Young People." In Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.27-8-2020.2303278.

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Nogueira, Dina, Lois Nascimento, Michael Mello, and Rodrigo Braga. "NuGinga Playcode: A web NCL/NCLua authoring tool for Ginga-NCL digital TV applications." In Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/webmedia_estendido.2020.13066.

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Entering the world of Interactive Digital Television (iDTV) applications can lead to an exhaustive process that involves reading extensive standards and may need a robust middleware solution to run Ginga-NCL applications, which is a subset of Ginga and the standard for interactivity of digital television adopted in Latin America countries. Even though there are some open and commercial solutions for development of Ginga applications available on the market, most of these solutions present downsides such as deep dependency of Ginga engine implementation, need of complex en- vironment setup and they are not very intuitive NCL/NCLua coding platforms. To solve these issues, we created an IDE developed in web technology that makes possible for students and professionals to learn how to develop Ginga-NCL applications. With this tool, developers can write, validate and experiment their applications entirely on the web environment, with no software installation required.
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Kyan, Hiroyuki, and Jun-ichi Inoue. "Modeling television commercial advertisement markets: To zap or not to zap, that is the question for sponsors of TV programs." In 2012 IEEE/SICE International Symposium on System Integration (SII 2012). IEEE, 2012. http://dx.doi.org/10.1109/sii.2012.6427279.

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Dwi Putra Bhakti, Aditya. "Advertising Mythology as the Former of Consumerism Culture: Semiotic Analysis of Roland Barthes in Television Commercial By PT. Dwi Sapta Pratama." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007326902130217.

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Wuang, M. S., C. L. Yang, R. H. Huang, and S. P. Chuang. "Scheduling of television commercials." In EM). IEEE, 2010. http://dx.doi.org/10.1109/ieem.2010.5674192.

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Reports on the topic "Commercial television"

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Lotz, Amanda, Anna Potter, Marion McCutcheon, Kevin Sanson, and Oliver Eklund. Australian Television Drama Index, 1999-2019. Queensland University of Technology, 2021. http://dx.doi.org/10.5204/rep.eprints.212330.

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This report examines changes in the production and commissioning of Australian television drama from 1999–2019, a period marked by notable changes in the business of television in Australia and globally. More production companies now make drama in Australia; however, the fact that more companies share less than half the annual hours once produced raises concerns about sustainability. Several major Australian production companies have been acquired by foreign conglomerates and challenge the viability of domestic companies that lack access to international corporate capital and distribution. The decrease in adult drama hours commissioned by commercial broadcasters has reshaped Australian television drama more than any other change. The national broadcasters have increased their role in commissioning, particularly in children’s drama. Titles have not decreased nearly as significantly as the number of episodes per series. Commercial broadcasters’ drama decreased from an average of 21 episodes per title in 1999 to seven in 2019, a 60 per cent decrease that, along with the increasing peripheralization of soaps, has diminished available training grounds and career paths in the Australian scripted production industry.
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Medina-Nieto, M., and A. Labio-Bernal. ‘Production companies’ concentration and international capital in commercial Spanish television: Antena 3 and TeleCinco. Revista Latina de Comunicación Social, May 2019. http://dx.doi.org/10.4185/rlcs-2019-1361en.

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Huruse, Noriko. A comparative study of communication style in Japan and the United States as revealed through content analysis of television commercials. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.2863.

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