Dissertations / Theses on the topic 'Commercial success'

From a social constructivist perspective (SCP) we analyse TV-commercials’ success. We address the following questions: Does the customer co-create meaning, and, more specific, is a commercial more successful if a customer plays a co-creating role? If so, both the customer and her experience, as well as the commercial, play a significant part in explaining the commercial’s success. As independent constructs to explain commercials’ success we used storytelling, indicating the commercial’s part, and experiential conclusiveness, indicating the customer’s part. We found support that the customer and seller via the commercial co-create meaning and coordinate their activities.

Field trials were conducted in the Yuma and Gila Valleys to assess the commercial field performance of Confirm and Success insecticides against beet armyworm and cabbage looper larvae. Ten lettuce and five broccoli fields were treated with combinations of Confirm, Success, and standard insecticides on various stages of plant growth. Success provided quick knockdown of larvae, but ultimately Confirm provided equitable control. Cabbage looper control with Confirm appeared to be influence by application volume and plant size. Addition of pyrethroid to Confirm did not provide additional efficacy. Success provided good suppression of leafminer adults and thrips. Both products provided control equal to conventional standards and will become valuable components of future lettuce pest management programs in Arizona.

In over twenty years of operations the Canadian Innovation Centre has evaluated, through its Inventor's Assistance Program (IAP), the commercial potential of over 12,000 early stage inventions. Prior to 1989, the Canadian Innovation Centre (CIC) used a version of the Preliminary Innovation Evaluation System (PIES), developed by Gerald Udell at the Oregon Innovation Center in 1974, to evaluate the commercial potential of early stage inventions. Since 1989, the CIC has used a modified version of PIES in their evaluation process. I first estimate the ability of this program's analysts to forecast the probability that an invention will become commercialized. I also estimate a model to predict the probability that an invention will become commercialized based on the IAP's evaluation of several underlying early stage characteristics of the invention. I find that such a statistical model is based on a limited set of variables and predicts future commercial success almost as well as the IAP's forecast of success. I then use factor analysis to determine if the ratings provided by the CIC evaluation service are representative of the underlying theoretical variable structure of PIES or their modified version. Factor analysis is applied to two distinct periods that are separated by a distinct alteration of the theoretical variable structure in 1989. While I find that the factor analysis provides evidence that the post 1989 theoretical structure does provide interpretation of some of the dimensions in the ranking variables, when a combination of the post 1989 and the pre 1989 structure are examined interpretability of the extracted factors is significantly improved. Finally, I compare the model estimated on the underlying early stage characteristics with a model estimated on the extracted factors. When the predictive accuracy of the two models is compared, I find that both procedures produce models that predict almost equally well. The models and the IAP perform better than R&D managers' predictions of their own R&D projects' successes. The thesis provides recommendations for the assessment and maintenance of evaluation models for inventions, innovations and R&D projects.

Andy Warhol, one of the most famous American artists in history, achieved an extraordinary level of commercial and merchandizing success both during his lifetime and posthumously. Utilizing contemporary advertising theory, the emotional and psychological appeal of the artist to the art world and the general public is revealed.

Thesis (DTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018.
The airline industry is structurally challenged by its very nature, facing high fixed costs, cyclical demand, intense competition and vulnerability to external shocks. This is exacerbated further by other endogeneous and exogeneous challenges in the operating environment, which make it difficult to operate airlines successfully. Consequently, structural, endogeneous and exogeneous challenges produce thin profit margins for airlines, thereby prompting airline managers to identify critical success factors to these challenges. However, operating airlines in southern Africa has proved to be fraught with difficulties resulting in several airlines terminating their services after short periods of operation, thereby disrupting travellers. The purpose of this research is to identify critical success factors to overcome challenges facing airlines in the region. A mixed-methods research design and an extensive literature review on critical success factors for airlines was employed, followed by several interviews with key personnel at eight southern African airlines. Purposive sampling was used to collect data from 54 respondents from eight different airlines. From the study, it is clear that the ability for airlines to survive financially is seriously threatened by organisational, industry, and environmental success factors. Within the organisation management inefficiency, labour inefficiency, use of aged fleets and management turnover significantly affected negatively the performances of state carriers, whilst alliances and the use of a standardised fleet significantly affected positively the performances of private airlines. The following environmental success factors namely, political, economic and technological factors, significantly affected negatively the performances of all airlines. Furthermore, national airlines received preferential treatment, which often distorted any prospect of a level playing field, thereby preventing privately owned carriers from competing effectively. The following industry success factors namely, rivalry amongst existing competitors, the bargaining power of suppliers and the bargaining power of customers significantly affected negatively the performances of airlines. As such, the following industry success factors were identified, namely the low threat of substitutes and new entrants, which are not enough to mitigate intense rivalry and the high bargaining power of customers and suppliers. Several suppliers can squeeze airlines, and even though the threat of new entrants is low, wherever there is potential, there will be new entrants, creating overcapacity and reducing yields. Consequently, to overcome challenges in the region the following organisational success factors were identified, namely management efficiency, the use of a modern fleet, fuel efficiency, labour efficiency, alliances, aircraft choice and customer satisfaction.

The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. In order to improve the existing CRM implementation process and enhance the success rate of the CRM implementation, we present the most important Critical Successful Factors for the CRM implementation through literature reviews, the chosen CSFs were based on previous studies in the CRM implementation field, focus on the identification of CRM projects, whether they have achieved success or subject to obscure deficiency. Subsequently, the literature study will provide us a group of CSFs which considered to be a comprehensive summarization of those most important factors for CRM implementation projects in western financial institutions. In order to better understand the current situation in China, we conduct two in-depth interviews with the experts in relevant domains, the questions of the interviews were designed to assess the CRM implementation in Chinese commercial banks, the problems and challenges, the feasibility of those CSFs in Chinese unique culture, and the practical experiences in implementing the CRM will be discussed. The result of the interviews supported the feasibility of those CSFs in implementing CRM in general, however, the CSFs and their importance in implementing CRM in China are varied due to the cultural issues and industry differences. This requires adaptable changes to be made to the CSFs group in order to use it more effectively under the Chinese environment. This thesis is addressing the subject of implementing CRM in China. As for this subject, it lacks sufficient theoretical and empirical researches, in addition, We conclude our research with dedicate effort by analyzing the empirical data from the interviews and proposed a guideline to emphasize the importance of the CSFs for the CRM implementation in Chinese banks and also increase the knowledge about the current CRM in Chinese commercial Banks, thus can help to increase the CRM implementation success rates in future.

The focus of the study is to identify ERP COTS software where custom made ERPP and COTS software are different in product type and implementation process. The study further intensifies the focus on the factors which are critical for successful ERP COTS product selection and implementation by decision makers and ERP COTS implementers respectively.

The study involves decision makers, management and organizational actors (end users which are beneficiaries of ERP COTS system). The study tries to identify certain factors, which can lead to the success of the ERP COTS Software implementation and failure to identify those CSFs in selecting and implementing ERP COTS can lead to ERP COTS failure.

En nutrition animale, 56% des développements produits aboutissent à des échecs commerciaux (Source: auteur). Une enquête est menée en Europe auprès de cinquante et une personnes travaillant pour vingt-huit entreprises du secteur de l’alimentation animale. Une base de données est constituée à partir d’informations recueillies sur le processus de développement de cent vingt-cinq nouveaux produits techniques parmi lesquels cinquante gros échecs commerciaux, quarante-sept grands succès et vingt-huit succès commerciaux mitigés. L’Analyse en Composantes Principales permet de dépister les treize principaux facteurs explicatifs du résultat commercial. Ces derniers sont liés aux compétences et aux connaissances de l’entreprise et du personnel, au mix-marketing et à l’attention portée au projet de développement par la Direction de l’entreprise.Un modèle économétrique est mis au point à partir des cinq indicateurs suivants (notés sur une échelle de zéro à dix): degré d’innovation du produit et capacité d’adaptation de celui-ci au marché local, implication de la Direction dans le projet de développement produit, connaissance de la concurrence, attention portée au client quant au bénéfice financier que ce dernier peut retirer de l’achat du nouveau produit. Le modèle permet de prédire la performance commerciale du nouveau produit sous forme d’une probabilité de succès commercial. L’emploi de celui-ci et le contrôle des treize principaux facteurs explicatifs du résultat commercial constituent un outil d’aide à la décision en matière de lancement de nouveaux produits en nutrition animale
In animal nutrition, 56% of product developments fail (source: author). An empiric field study is conducted in Europe in collaboration with fifty-one persons working for twenty-eight companies involved in animal nutrition. Information regarding the development process of one hundred and twenty-five new technical products, among them fifty big commercial failures, forty-seven great successes and twenty-eight medium successes, are collected to create a data-base. Thank’s to a “Principal Component analysis”, thirteen explicative factors are detected as responsible of the commercial result. These ones are related to skills and the knowledge status of the company and the employees, to marketing-mix and to the attention paid by the management team to the new product development.An econometric model is developed from the five following indicators recorded in the form of a score from zero to ten: innovation degree and adaptation capacity to the local market, involvement of the management team in the project of product development, knowledge of the competitors, attention to grant to the financial benefit that the client could get in case this one purchases the new product. The model allows to predict the commercial performance in the form of a probability of commercial success. The use of this econometric model together with the control of the thirteen main explanatory factors of the commercial result constitute a tool for decision-making of new product launch devoted to animal nutrition

Global value chain (GVC) participation has been placed on a high level policy agenda by Development Partners as a prescription template for agri-business growth and competitiveness of developing countries, especially sub-Saharan Africa. Despite, the GVC participation popularity in application, there is an intense debate questioning why some countries are advancing in the global marketplace, while others are failing to do so. Actors' (entrepreneur's) behavior has been highlighted by the value chain fraternity researchers as an area of interest to investigate this phenomenon. The purpose of this research was to contribute to the understanding of the link between the entrepreneur behavior and better enhanced competitiveness in GVC, and as such offer some key insights into the emerging GVC theory. Case Study Approach was the major research strategy complemented by the Survey. Polar types of Ugandan commercial sugarcane and forestry farmers were selected, namely high and low performing entrepreneurs. Principal unit of analysis was the entire value chain, analyzed at three levels: Micro (Farm Enterprises), Meso (Farmer/Miller) and Macro (National Policies & Regulatory Environment). Principal component analysis was run for purposes of grouping items. Empirical data was analyzed using within case analysis, and cross-case pattern analysis. Theoretically and policy practice this study has brought into insight new research frontiers: (1) The finding of internality behavior demonstrates that entrepreneur's traits, characteristics and actions are basically behaviors that can be learnt, nurtured, and developed into a business culture, competencies and capabilities for enterprise growth, productivity and competitiveness. Therefore, policy program designs should focus on igniting these behaviors which are already embedded in the minds of the entrepreneurs, and then supporting the strengthening of such behavioral changes for entrepreneurs to effectively participate in GVC in developing economies. (2) Institutional quality defined by the set of rules of the game with the associated governance power matters with respect to equitable wealth distribution and ultimately competitiveness. Findings of this study are being used to inform both the drafting of the National Sugar Bill 'Draft Uganda Sugar Act 2015' and improvement of the regulatory environment of Uganda's Forestry Industry Sector.

Dissertation presented for the Degree of Doctor of Philosophy at Stellenbosch University.
Thesis (PhD (Business Management))--University of Stellenbosch, 2010.
ENGLISH ABSTRACT: Uncertainty of continued donor funding poses a risk to microfinance operations worldwide, and this study explores the circumstances under which African microfinance institutions (MFIs) will consider commercial funding as a viable alternative source of funding. This research aims to identify the factors that are associated with successful access to private capital for pro-poor financial institutions. It examines the suitability of new opportunities for accessing fresh capital by MFIs for development and poverty reduction using commercialisation as an option. In a world awash in private capital, it is vital to harness the power of the private sector to solve key development challenges (World Bank, 2007). As microfinance institutions grow, they increasingly find themselves in need of additional capital to finance expansion of services to cover more poor communities. The study undertook a cross-country data analysis of 103 microfinance institutions to help provide understanding of the critical success factors that underpin successful access to commercial capital. The study also tested the hypothesis on the viability of commercial finances, and developed and tested a commercialisation success model for tapping commercial funds. The prediction model based on firm-level data from a sample of 21 African countries between 1998 and 2003, aims to minimise chances of failure and act as a screening system by investors as well as a selfassessment tool for MFIs intending to seek commercial capital. On examining the direct and indirect impact of firm-level success factors on commercialisation, the study identified key predictors of success and guidelines for MFI financing’s integration with the larger financial system. The study finds that certain critical success factors (CSFs) define minimum pre-conditions for microfinance institutions considering commercial funding as an alternative source of finance. There is evidence to suggest that the desire to tap into the capital markets and capacity to link with commercial investors is a realisable vision for African MFIs. The research evidence is instructive of widened financing options for MFIs and capacity to relax growth constraint in the industry. Based on the CSFs, the study suggests how MFIs can break free from 'captive' donor funding as a necessary platform for the switch to commercial finance in the industry. However, the findings also suggest the need for MFIs to satisfy the interests and requirements of prospective commercial investors to overcome new challenges. In particular, the results show that the extent of organisational formalisation and transparency in financial reporting are absolutely essential in drawing commercial lenders to invest in microfinance. In addition the study establishes the reasons why traditional approaches to financing microfinance cannot work any longer. There are some concerns on mission drift; in particular whether the poor gain from commercialisation, and under what circumstances their interests are taken care of in order to preserve the long-term social value of microfinance as a poverty reduction strategy. The study was carried out based on a rather limited time series data. However, the number of firms and the diversity is considered adequate for the study, as well as sample representation across Africa. The study also used views of 'thought leaders' as the source of information. Other personnel calibre may have had different suggestions. Perceptions were drawn from commercial lenders/investors of microfinance programmes based in Africa. Needless to say, any generalisation of CSFs beyond the African microfinance context should be made with caution. This study is probably one of the first attempts to explore the possibility of a linkage between microfinance and capital markets and it will be of interest to MFIs, commercial banks, international donors and investment funds with an interest in investing in the microfinance industry. The findings suggest that the speed of increase in financial leverage per country depends as much on the dynamism of the market, as it does on the level of development of the finance sector. The results indicate that commercial investors will be attracted by good financial returns and administrative efficiency (return on assets, cash-flow adequacy and operating expense ratio), transparent reporting and information disclosure and clarity, as well as low inflation levels. Investors will also be looking for larger, regulated and profitable MFIs with a low-risk profile for their investment portfolios. The study found strong support to the hypothesis that the commercialisation index (CI) is a better measure of successful commercialisation than the LMA (leverage multiplier added), given the variables used. In all cases, compelling evidence shows that the CI has more explanatory power and is an accurate predictor of two-year success in commercialisation as examined by logistic regression. These results suggest that the superior predictive abilities of the CI commercial rating rule could be explored to guide screening efforts for winners, investment decisions and other binary classification investigations. Specifically, the model can be useful in guiding successful commercialisation schemes in Africa because it provides MFIs with a structured approach for achieving sustainable commercial microfinance.
AFRIKAANSE OPSOMMING: Onsekerheid oor volgehoue skenkerbefondsing is ’n risiko vir mikrofinansieringsinstansies wêreldwyd, en hierdie studie ondersoek die omstandighede waaronder Afrika se mikrofinansieringsinstansies (MFIs) kommersiële befondsing sal oorweeg as ’n lewensvatbare, alternatiewe bron van befondsing. Hierdie navorsing poog om die faktore, wat met die suksesvolle toetrede tot private kapitaal van pro-arm finansiële instellings geassosieer word, te identifiseer. Dit ondersoek die gepastheid van nuwe geleenthede vir MFIs om vars kapitaal te bekom en as ’n opsie te gebruik vir ontwikkeling en die vermindering van armoede deur kommersialisasie. In ’n wêreld met oorvloedige bronne van private kapitaal is dit lewensnoodsaaklik om die krag van die privaatsektor in te span om kern ontwikkelingsuitdagings op te los (World Bank, 2007). Soos mikrofinansieringsinstansies groei, het hulle ’n toenemende behoefte aan addisionele kapitaal ten einde die uitbreiding van dienste te kan finansier en om meer arm gemeenskappe te kan bereik. Die studie het data komende van 103 mikrofinansieringsinstansies uit verskeie lande ontleed om begrip van die kritiese suksesfaktore (KSFe), wat suksesvolle toegang tot kommersiële kapitaal onderskraag, te verkry. Die studie het ook die hipotese oor die lewensvatbaarheid van kommersiële finansiering getoets, en ’n model vir kommersialisasie-sukses ontwikkel en getoets om kommersiële fondse te bekom. Die voorspellingsmodel, wat gebaseer is op maatskappy-vlak data van ’n groep van 21 Afrika lande tussen 1998 en 2003, poog om die kanse op mislukking te minimeer en te dien as ’n siftingstelsel vir beleggers sowel as ’n selfondersoekmiddel vir MFIs wat beplan om kommersiële kapitaal te bekom. Deur die direkte en indirekte impak van maatskappyvlak suksesfaktore op kommersialisasie te bestudeer, het die studie sleutelvoorspellers van sukses asook riglyne vir die integrasie van MFI finansiering met die groter finansiële stelsel geïdentifiseer. Die studie bevind dat sekere KSFe minimum voorvereistes vaslê vir MFIs wat kommersiële befondsing as ’n alternatiewe bron van finansiering oorweeg. Daar is bewyse wat daarop dui dat die begeerte om toegang tot die kapitaalmarkte te verkry en die kapasiteit om met kommersiële beleggers te skakel ’n realiseerbare visie vir Afrika MFIs is. Die navorsing lewer insig wat aanduidend is van breër finansieringsopsies vir MFIs, en wat die beperkinge op groei in die industrie verslap. Gebaseer op die KSFe, stel die studie voor hoe MFIs uit die houvas van skenkerbefondsing kan loskom as ’n nodige stap vir die oorskakeling na kommersiële finansiering in die bedryf. Die bevindings dui egter ook op die behoefte van MFIs om aan die belange en vereistes van moontlike kommersiële beleggers te voldoen ten einde nuwe uitdagings te oorkom. Die resultate dui spesifiek daarop dat die mate van organisasie-formalisering en die deursigtigheid van finansiële verslagdoening noodsaaklik is om kommersiële uitleners te trek om in mikrofinansiering te belê. Verder bevestig die studie die redes waarom tradisionele benaderings tot die finansiering van mikrofinansiering nie meer kan werk nie. Daar is wel sekere bekommernisse oor die moontlike kompromittering van missie; in besonder is die vraag of die armes wel baat vind by kommersialisasie, en onder watter omstandighede daar na hulle belange omgesien word ten einde die langtermyn sosiale waarde van mikrofinansiering as ’n strategie vir armoede verligting te behou. Die studie is uitgevoer gegrond op tydreeksdata wat betreklik beperk is. Die aantal maatskappye en die diversiteit word egter as voldoende beskou vir die studie, asook dat die steekproef verteenwoordigendend was van lande regoor Afrika. Die studie gebruik ook die menings van ‘leierdenkers’ as ’n bron van inligting. Personeel van ’n ander kaliber mag verskillende voorstelle gehad het. Persepsies is verkry van kommersiële uitleners/beleggers van mikrofinansieringsprogramme wat in Afrika gebaseer is. Vanselfsprekend behoort enige veralgemening van die KSFe buite die Afrika mikrofinansieringskonteks met omsigtigheid gedoen word. Hierdie studie is waarskynlik een van die eerste pogings om die moontlikheid van ’n skakel tussen mikrofinansiering en die kapitaalmarkte te ondersoek en dit sal van waarde wees vir MFIs, kommersiële banke, internasionale skenkers en beleggingsfondse wat in belegging in die mikrofinansieringsbedryf belangstel. Die bevindinge dui daarop dat die spoed waarmee die effek van finansiële hefboom in ‘n land toeneem net soveel afhang van die dinamika van die mark as van die ontwikkelingsvlak van die finansiële sektor. Die bevindinge dui daarop dat kommersiële beleggers aangetrek sal word deur goeie finansiële opbrengste, administratiewe doeltreffendheid (opbrengs op bates, voldoende kontantvloei en die bedryfsuitgawe verhouding), deursigtige verslagdoening en duidelike openbaarmaking van inligting, sowel as lae inflasievlakke. Beleggers gee ook voorkeur aan groter, gereguleerde en winsgewende MFIs met ’n lae risikoprofiel vir hulle beleggingsportefeuljes. Die studie vind sterk ondersteuning vir die hipotese dat die Kommersialisasie-indeks (CI) ’n beter aanduiding van suksesvolle kommersialisasie is as die Leverage Multiplier Added (LMA), gegewe die veranderlikes wat gebruik is. In alle gevalle was daar sterk getuienis dat die CI ’n beter verduideliker is en ’n akkurate voorspeller is van die tweejaartermyn sukses in kommersialisasie soos deur middel van logistiese regressie getoets. Hierdie resultate dui daarop dat die superieure voorspellingsvermoëns van die CI se kommersiële beoordelingsreëls beproef kan word om die sifting van wenners, beleggingsbesluite en ander binêre klassifikasie ondersoeke te lei. Die model kan spesifiek nuttig wees om rigting te gee aan suksesvolle kommersialisasieskemas in Afrika omdat dit MFIs ’n gestruktureerde benadering gee tot die bereiking van volhoubare kommersiële mikrofinansiering.

Denna studie utreder hur reklamfilmsproducenter anpassar sina produktioner för att de ska vara effektiva på en allt mer konkurrensintensiv reklammarknad. Enligt radio- och TV-lagen får svenska TV-kanaler idag sända tolv minuter reklam per timme, samma regler som gäller för till exempel TV3, Kanal 5 och TV6 som sänder från Storbritannien. Studien utgår från en förstudie av den svenska TV-reklammarknaden där det bland annat observerades att den totala reklamtiden, inklusive reklam för kanalens egna program,i ett fall uppgick till hela 26 procent av den totala sändningstiden. För annonsörer och reklaminköpare kan den ökade mängden reklam innebära ett försämrat genomslag och ökade kostnader för att nå ut med sitt budskap till samma mängd mottagare som för några år sedan. Det bidrar dessutom till allmänhetens allt mer negativa inställning, och till att en stor del av tittarna helt undviker TV-reklamen. För att besvara frågeställningen har fem intervjuer med reklamfilmsproducenter från olika svenska produktionsbyråer genomförts. Intervjusvaren analyserades med hjälp av relevanta teorier, om bland annat marknadsföring och filmproduktion, som valdes utifrån det insamlade datamaterialet. Analysen resulterade i ett antal slutsatser och rekommendationer för hur reklamfilmsproducenter kan arbeta för att möta den ökade mängden TV-reklam. Några av de viktigaste slutsatserna var att reklamfilmsproducenterna bör planera filmernas dramaturgiska uppbyggnad så att tittarnas uppmärksamhet snabbt fångas och därefter bibehålls, att väcka känslor hos tittarna för att lämna en eftertanke, samt att sända reklamfilmen ofta och komplettera med annonsering i fler medier för ökat genomslag.
This study investigates how producers of TV commercials adapt their productions to be effective in an increasingly competitive advertising market. According to the Radio and Television Act, the Swedish TV channels are now allowed to air twelve minutes of advertising per hour, the same rules which apply to such channels as TV3, Kanal 5 and TV6 broadcasting from the UK. The study is based on a preliminary study of the Swedish TV advertising market, in which the total advertising time, including advertisements for the channel’s own programs, was observed. In one case the total advertising time amounted to 26 percent of the total broadcasting time. The increased amount of advertising might result in poor advertising impact and increased costs for advertisers and advertising buyers to reach the same amount of viewers as before. It also contributes to the public’s increasingly negative attitude, and the increased avoidance of TV commercials. To answer the question statement, five interviews with producers of TV commercials from different Swedish production agencies were conducted. The interview responses were analyzed using relevant theories about marketing and film production that were chosen based on the collected set of data. The analysis resulted in a number of conclusions and recommendations for how to handle the increased amount of television advertising. Some of the key conclusions was that producers of TV commercials should plan the dramaturgic structure so that the viewer’s attention is quickly captured and thereafter maintained, to evoke the viewer’s emotions, to air the commercial frequently and supplement with advertising in other media to increase impact.

Abstract “Customer Satisfaction” has many dimensions. The purpose of this research is to explore these dimensions briefly (using the Service Value Chain concept) and to determine the fundamental drivers of success in customer satisfaction from the perspective of a service organisation. Employees proved to be the pivotal element influencing the outcome of customer satisfaction, as they influence organisational behaviour, customer experience and business profitability. The outcome of the research also promotes the idea that organisations need to become customer - orientated, which requires organisational cultures to change. “Nuclei Drivers of Success in Customer Satisfaction” 3 Two noteworthy results were obtained from this research, which is viewed by the author as a significant contribution to the Service Value Chain. The two specific findings are the empirical evidence in the results of the relationship between Staff Defection and Customer Satisfaction and the relationship between Customer Satisfaction and Organisation Profitability.

Logo currently holds a self-described monopoly as the "Gay Channel for America." Logo stands alone as the single most concentrated national-level vehicle of LGBT (Lesbian, Gay, Bisexual and Transgendered) visibility in the post millennial television era. The Logo Channel has reaped financial rewards from its strategy as a business entity, as LGBT American television viewers embraced its presence as a signifier to America that gays and lesbians have finally "made it". First, any claim to a monopoly deserves critical attention for its place in mainstream television, for its business practices, and for the power it holds in representing and targeting LGBT audiences. Second, Logo's construction of its audience is an extremely important window into current perceptions of LGBT identity, history, and progress. Third, Logo's ability to capitalize on gay and lesbian visibility in American culture and the rhetoric of "inclusiveness" are important historical and cultural moments to explore the political costs and benefits of these strategies-in business practices, programming content, and advertisements. In this study, I argue that Logo does not capitalize on its television presence to participate in LGBT political, economic, and social equality. Despite its significant visibility and messages of "inclusiveness" in American popular culture, Logo contributes to the perpetuation of negative and narrow stereotypes of consumerist gay culture, as it marginalizes ethnic minorities and women, through a variety of conformist, self-serving practices that undermine the libratory opportunity it holds for its LGBT viewers. Chapter Two "Another Lost Opportunity" examines a brief history of the cable television industry, the television business model and the representations of gays and lesbians on television to draw a parallel social history centered on visibility. Chapter Three "Like Taking Candy from a Baby" examines three reoccurring series on Logo: Noah's Arc, Can't Get a Date, and Round-Trip Ticket. Chapter Four "Easy as Shooting Fish In a Barrel" examines the histories of 1) television advertising, 2) the risks and benefits of advertising on Logo, and 3) the history of gay and lesbian print advertising. This history lays the foundation for 4) exploring contemporary constructions of Logo's target market as the "ideal demographic."

Thesis (S.M.)--Massachusetts Institute of Technology, Program in Real Estate Development in Conjunction with the Center for Real Estate , 2009.
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student submitted PDF version of thesis.
Includes bibliographical references (p. 88-89).
This paper examines REMIC regulations and Pooling and Servicing Agreements in an effort to ascertain if either the REMIC regulations or standard Pooling and Servicing Agreements are unnecessarily restrictive in the context of maximizing the profitability and minimizing losses associated with CMBS workouts, with particular attention given to the current real estate climate. The paper begins with a brief history of REMICs and moves on to an examination of the statutory requirements governing the creation and maintenance of REMIC status. Next, an examination of standard Pooling and Servicing Agreements is performed followed by attempts to identify weaknesses in REMIC regulations, which are illustrated by hypothetical examples. Potential modifications to REMIC regulations are divided into two categories: Preemptive Default and Actual Default. The paper concludes that, excepting for the discretionary short term allowance of balloon payment extensions, preemptive default modifications are unwarranted and impractical. However, the author also draws the conclusion that improvements to PSA?s might be met through better integration of master and special servicers in certain scenarios and that REMIC regulations might be improved by allowing for certain material changes to collateral as well as carve outs in default scenarios as well as short run stop gap measures including REO Debt lending and an increase to the allowable length of the REO hold period.
by William Casey Wells.
S.M.

Costs of substrates preparation for the methane fermentation are crucial for the commercial success of using lignocellulosic material for the production of biogas. Different procedural requirements exist for each substrate, which can reduce the economic success. Thus, the choice of the technique for pretreating substrate for different raw materials has basic meaning up in individual countries.

Cette thèse en convention CIFRE entre le LCPI et la société ELM Leblanc (filiale du groupe Bosch en France) s'intitule : " Optimisation des performances d'innovation : Une approche combinant inventivité technique et recherche du succès commercial ".Le travail de recherche effectué porte, d'une part, sur l'analyse des composantes de l'innovation et plus précisément sur l'évaluation de la capacité d'innovation d'une entreprise et, d'autre part, sur la recherche de méthodologies susceptibles de développer cette capacité.Deux pistes, identifiées comme complémentaires, sont retenues et leur impact escompté sur la capacité d'innovation est modélisé dans le cadre d'hypothèses. Il s'agit de la TRIZ et de la Stratégie Océan Bleu. Leur potentiel est ensuite éprouvé dans le cadre d'expérimentations en milieu industriel : la création d'une gamme d'appareil de chauffage hybrides de nouvelle génération.

Cette thèse en convention CIFRE entre le LCPI et la société ELM Leblanc (filiale du groupe Bosch en France) s'intitule : « Optimisation des performances d'innovation : Une approche combinant inventivité technique et recherche du succès commercial ».Le travail de recherche effectué porte, d'une part, sur l'analyse des composantes de l'innovation et plus précisément sur l'évaluation de la capacité d'innovation d'une entreprise et, d'autre part, sur la recherche de méthodologies susceptibles de développer cette capacité.Deux pistes, identifiées comme complémentaires, sont retenues et leur impact escompté sur la capacité d'innovation est modélisé dans le cadre d'hypothèses. Il s'agit de la TRIZ et de la Stratégie Océan Bleu. Leur potentiel est ensuite éprouvé dans le cadre d'expérimentations en milieu industriel : la création d'une gamme d'appareil de chauffage hybrides de nouvelle génération
This industrial PhD Thesis realized in common with LCPI and ELM Leblanc (Bosch group) is entitled: "Optimization of innovation performances: An approach combining technical creativity and research of commercial success".The research work focuses, on the one hand, on the analysis of the characteristics of innovation and more precisely on the assessment of company innovation capacity and, on the other hand, on the inventory of methodolgies which are likely to develop this capacity.Two solutions, identified as complementary, are identified and their assumed impact on innovation capacity is described in the framework of hypothesis. These solutions are TRIZ and Blue Ocean Strategy. Their potential is then tested within experiments in an industrial case: the development of a new generation of hybrid heating appliances

With a view to improving the understanding of the nature and functioning of consumer relationship management outsourcing (CRMO), we have thoroughly observed the complexity of this organizational phenomenon through a constructivist approach. The absence of satisfactory theoretical answers, provided particularly by such models as the "theories of the firm", to the question of the human stakes of CRMO, as well as putting into perspective our theoretical knowledge and the results of our empirical investigations, have prompted us to build a knowledge project on the nature of the new link that we established between specific mental representations and the success of a CRMO process. This new link has been the foundation of our research subject because it represented a potential entry point to an ultimate way of usefully characterizing the phenomenon of CRMO. In order to conceptualize this "key to understanding", we resorted to theoretical exploration through analogical reasoning. The knowledge that we brought to light has been integrated into a conceptual framework which offers a "global cognitive-relational approach" to the process of CRMO. This approach justifies taking account of the roles played by the managers who handle CRMO operations and by the other stakeholders, at the levels of both the success of the outsourcing operation and the "overall performance" of the company. Our dissertation makes contributions to the construction of an instrumental representation of CRMO, to the accumulation of theoretical knowledge and practical answers, and to the opening of new theoretical prospects with regard to the notions of "experience" and "confidence"
Dans le but d’améliorer la compréhension de la nature et du fonctionnement de l’externalisation des forces commerciales (EFC), nous avons appréhendé la complexité de ce phénomène organisationnel dans une perspective constructiviste. L’absence de réponse théorique satisfaisante apportée, notamment par les « théories de la firme », à la question des enjeux humains du phénomène d’EFC, de même que la mise en perspective des connaissances théoriques et des résultats de nos investigations empiriques, nous ont incitées à construire un projet de connaissances au sujet de la nature du lien nouveau que nous avions opéré entre des représentations mentales spécifiques et la réussite du processus d’EFC. Ce lien nouveau a fondé notre problématique de recherche parce qu’il représentait un point d’entrée potentiel pour parvenir à caractériser utilement le phénomène d’EFC. Afin de conceptualiser cette « clé de compréhension », nous avons eu recours à l’exploration théorique avec un raisonnement analogique. Les connaissances que nous avons mises au jour ont été intégrées dans un cadre conceptuel proposant une « approche cognitivo-relationnelle globale » du processus d’EFC. Cette approche justifie la prise en compte des rôles joués par les managers pilotant les opérations d’EFC et par les autres parties prenantes, au niveau du succès de l’EFC et de la « performance globale » de l’organisation. Les apports de notre thèse se situent aux niveaux de la construction d’une représentation instrumentale de l’EFC, des connaissances théoriques et des réponses pratiques accumulées, ainsi que des perspectives théoriques ouvertes au regard des notions d’ « expérience » et de « confiance »

Les facteurs clés du succès de la négociation dans la vente complexe et l'apport de la médiation pour l'ingénieur d'affaires. Ces cycles de ventes sont dits complexes, non pas à cause du produit ou de la solution qui estvendue, mais du fait que les cycles de ventes sont longs et que c’est une vente multi interlocuteurs avec des contraintes aussi bien en interne qu’en externe avec son client
No English summary available

The following qualitative study explored the perceptions of success of interventions for young girls involved in commercial sexual exploitation. It stressed the importance of giving young girls (and their advocates) a chance to express their opinions on intervention strategies affecting them. The study further argued that their voices are crucial to feed into an international discourse on intervention strategies that addresses international aspects of the commercial sex trade. The research focused on three Commonwealth cities: London (United Kingdom), Vancouver (Canada), and Sydney (Australia). Sexual exploitation of children is a pervasive and complex phenomenon. We are now, arguably, more familiar with the extent, process and effects of it. An increase in media awareness and national and international legal frameworks has provided new opportunities to examine the issue locally and globally. Nonetheless, little research has examined the intervention strategies put in place to tackle commercial sexual exploitation and fewer still have looked pan-nationally at the success of those interventions. Primary data collection incorporated interviews and observation with young people and social professionals, police, health workers, and researchers. This thesis also explored the historical, geographic, and soclo-political context of youth prostitution through relevant literature and secondary data and richly depicted youth prostitution and under-resourced services struggling to provide multi-agency collaboration. All too often, overstretched staff within serVicesl acked the resourcest o comprehendf ully or integratet he comple)(Ityo f success or fluidity of macro global issues into their practice. An emerging recommendation from this research was predicated on appreciating the different layers, resulting conflicts and synergies of success of intervention (individual, family/community, regional/national, international). Successful intervention depends on how well success has been defined and agreed by stakeholders (for example young people, practitioners, funders and managers) and an understanding of how those views differ. Since young people involved in prostitution appeared to be becoming harder to reach, the importance of their voice is increasingly paramount and may most effectively and safely be represented by trusted advocates in the different (local and global) forums. The results of this research help to build a case for multi-level dialogue and cross-national collaboration, to address international problems complicating local practice, to better define success, and to share good practice and effective interventions.

Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011.
Page 88 blank. Cataloged from PDF version of thesis.
Includes bibliographical references (p. 82-87).
Using an industry analysis framework, this thesis analyzes whether the recently established Commercial Aircraft Corporation of China (Comac) is likely to break the Boeing-Airbus duopoly in the industry of large commercial airplanes. The selected framework for this thesis is comprised by the following two principles: 1) "The nature and degree of competition in an industry hinge on five forces, one of these being the Threat of New Entrants, which depends on the height of Entry Barriers." (Porter 1979, 1) 2) "In order to cope with the competitive forces in an industry, there are three potentially successful generic strategic approaches to outperforming other firms in the industry: overall cost leadership, differentiation, and focus." (Porter 1980, 35) The results from the barriers of entry analysis suggest that Comac enjoys full unconditional support from the Chinese government as the development of an aerospace industry is deemed as national interest. However, the firm faces a high barrier of entry derived from the advantages the incumbent companies have in terms of their learning and experience curves, which allow them to effectively conduct research and development and innovate. In the long run, as the companies seek sustained competitive advantage (Porter 1984, 34), I find that Comac will mainly rely on generic strategy 'cost', while the incumbents counteract by adopting mainly generic strategy 'differentiation' and 'focus'. This thesis claims the chances of success for Comac largely depend not only on finding the right strategy for a proper balance between 'cost' and 'differentiation', but mainly on the Chinese government being able to maintain protectionist policies in place. In other words, the Chinese government must continue to decide for the domestic airlines what airplanes they should buy. This conclusion is reached by analyzing the history of all previous attempts by China to develop a national jet-which have all been unsuccessful- and the recent history of high-tech industries where China represented the world's largest market and there was a national interest for technology transfer.
by Jose L. Fuentes.
S.M.in Engineering and Management

The exotic annual Bromus tectorum (cheatgrass) commonly occurs in dense, near-monocultures in the Great Basin, U.S.A. after diverse native plant communities have been mostly extirpated. Efforts to reestablish native species via direct seeding, typically with commercially produced, non-local seeds, are often unsuccessful. In addition to abiotic factors that often limit establishment, B. tectorum competition can impede native establishment in highly invaded communities, and commercially produced seeds may differ from local genotypes in their responses to these limitations. The phenomenon of complete B. tectorum stand failure, or 'die-off', can leave areas within near-monocultures devoid of growth for one or more years. Such areas may represent restoration opportunities if native seeds can establish within them. In October 2012, local and nonlocal (commercial) sources of Poa secunda (Sandberg bluegrass) and Elymus elymoides (bottlebrush squirreltail) were precision-planted in a recent die-off and adjacent near-monoculture (control) in northern Nevada under six treatments: litter removal, fungicide application, and no treatment; each with and without added simulated precipitation. I addressed the following questions: 1) Can native species be successfully restored in recent B. tectorum die-offs, and is establishment related to seedbed treatments and competition with B. tectorum? 2) Do local and nonlocal materials differ in their performance as restoration material, and if so, are these differences consistent across seedbed treatments and in and out of a recent die-off? Seeded plots were monitored nine times throughout two growing seasons for emergence and seedling activity, and seedling growth was measured in May of the first season. Emergence of native seeds was significantly lower in die-off plots, but there were significantly more actively growing seedlings of both species in die-off plots than in adjacent control plots by the end of the first growing season, and seedlings in the die-off exhibited more leaves, increase late season vigor, and, for E. elymoides, increased height. Second year survival patterns also suggested greater establishment in die-off plots. Local P. secunda demonstrated improved performance over nonlocal material ('Mt. Home' germplasm) in both seasons, whereas nonlocal E. elymoides (`Toe Jam Creek' germplasm) demonstrated aspects of higher performance than the local collection in the first year but not the second. Litter removal had a positive influence on seedling activity for both species, but only affected the survival of P. secunda. Late autumn (early growing season) water addition affected emergence timing for both species and resulted in more E. elymoides seedlings, but this affect was equal across controls and die-offs. Although these results are representative of conditions at only one site, they suggest that B. tectorum die-off may support increased establishment of native species regardless of seedbed treatment, and may therefore represent valuable opportunities for restoration. Also, they indicate that local and nonlocal seeds differ in performance in important but idiosyncratic ways, which supports the belief that seed source should be considered as a factor affecting restoration success but contradicts the idea of generalizable local vs. nonlocal performance patterns.

Le futur d'une entreprise est garanti par sa capacité à créer de nouvelles relations commerciales. Le développement de son patrimoine de clients lui assure autonomie, pérennité et visibilité. Cette action de conquête est souvent confiée à la force de vente. Le vendeur semble le levier le plus efficace pour accroître la valeur et le nombre des nouveaux clients. Notre recherche a pour objet de définir et de comprendre le processus de la première relation commerciale entre un client et un vendeur. Ce mécanisme de la vente initiale est éclairé par la formalisation d'un modèle et la formulation d'hypothèses qui sont testées quantitativement sur un échantillon de 81 acheteurs professionnels et de 323 commerciaux. Une vente initiale performante satisfait des motivations économiques et sociales pour le client et pour le vendeur. Elle assure le transfert d'un bien mais aussi la réalisation d'un lien social. L'efficacité d'une première relation commerciale s'illustre par la combinaison de dimensions transactionnelles et relationnelles. Notre travail porte sur l'influence positive d'antécédents transactionnels et de préalables relationnels sur la performance d'une vente initiale pour la dyade client-vendeur. La confiance, la qualité de la relation et l'humour médiatisent les liens entre ces antécédents et la performance de la vente initiale. Ce processus est dynamique car marqué par l'influence positive des étapes de la vente initiale. Nos contributions enrichissent le corps théorique de la vente et la démarche méthodologique de recherche en vente. Pour le manager, notre recherche offre de multiples applications permettant d'accroître l'efficacité de la prospection commerciale des forces de vente.

Dans un avion, un hélicoptère ou un lanceur actuel, des milliers de capteurs, pour la plupart non critiques sont utilisés pour la mesure de divers paramètres (températures, pressions, positions...) Les résultats sont ensuite acheminés par des fils vers les calculateurs de bord qui les traitent. Ceci implique la mise en place de centaines de kilomètres de câbles (500 km pour un avion de ligne) dont le volume est considérable. Il en résulte une grande complexité de conception et de fabrication, des problèmes de fiabilité, notamment au niveau des connexions, et une masse importante. Par ailleurs l'instrumentation de certaines zones est impossible car leur câblage est difficilement envisageable par manque d'espace. En outre, s'il est souvent intéressant d'installer de nouveaux capteurs pour faire évoluer un aéronef ancien, l'installation des câbles nécessaires implique un démantèlement partiel, problématique et coûteux, de l'appareil. Pour résoudre ces problèmes, une idée innovante a émergé chez les industriels de l'aéronautique : commencer à remplacer les réseaux filaires reliant les capteurs d'un aéronef et leur centre de décision par des réseaux sans fil. Les technologies de communication sans fil sont aujourd'hui largement utilisées dans les marchés de l'électronique de grande consommation. Elles commencent également à être déployées pour des applications industrielles comme l'automobile ou le relevé à distance de compteurs domestiques. Cependant, remplacer des câbles par des ondes représente un défi technologique considérable comme la propagation en milieu confiné, la sécurité, la sureté de fonctionnement, la fiabilité ou la compatibilité électromagnétique. Cette thèse est motivée d'une part par l'avancée non négligeable dans le milieu aérospatial que pourrait être l'établissement d'un réseau sans fil à bord d'aéronefs dans la résolution de problématique classiques comme l'allégement et l'instrumentation. Il en résulterait donc : * Une meilleure connaissance de l'environnement et de la santé de l'aéronef * Un gain sur le poids. * Un gain en flexibilité. * Un gain en malléabilité et en évolutivité. * Un gain sur la complexité. * Un gain sur la fiabilité D'autre part, étant donnée la complexité de la conception de ce réseau de capteur sans fil, il a été nécessaire d'appliquer une méthodologie évolutive et adaptée mais inspirée de l'ingénierie système. Il est envisageable, vu le nombre de sous-systèmes à considérer, que cette méthodologie soit réutilisable pour d'autre cas pratiques. Une étude aussi complète que possible a été réalisée autour de l'existant déjà établi sur le sujet. En effet, on peut en lisant ce mémoire de thèse avoir une idée assez précise de ce qui a été fait. Une liste a été dressée de toutes les technologies sans fil en indiquant leur état de maturité, leurs avantages et leurs inconvénients afin de préciser les choix possibles et les raisons de ces choix. Des projets de capteurs sans fil ont été réalisés, des technologies sans fil performantes et personnalisables ont été développées et arrivent à maturité dans des secteurs variés tels que la domotique, la santé, l'automobile ou même l'aéronautique. Cependant aucun capteur sans fil n'a été véritablement installé en milieu aérospatial car de nombreux verrous technologiques n'ont pas été levés. Fort des expériences passées, et de la maturité qu'ont prise certaines technologies, des conclusions ont été tirées des projets antérieurs afin de tendre vers des solutions plus viables. Une fois identifiés, les verrous technologiques ont été isolés. Une personnalisation de notre solution a été à envisager afin de remédier tant que faire se peut à ces points bloquants avec les moyens mis à disposition. La méthodologie appliquée nous a permis d'identifier un maximum de contraintes, besoins et exigences pour mieux focaliser les efforts d'innovation sur les plus importantes et choisir ainsi les technologies les plus indiquées.

碩士
東吳大學
企業管理學系
106
In order to break the limits of former charity reverse mortgage policy, improved “commercial reverse mortgage” has been provided by many banks to attract potential customers via their participation and diversify products since 2015. The study was to focus on the induction of domestic reverse mortgage literature and loan clause comparison between charity reverse mortgage and commercial reverse mortgage. Descriptive statistics, analysis of variance, regression analysis, and path analysis were applied for the 5-point Likert Scale to examine the key factor of applicant willingness. The results of the regression analysis showed that applicant demand and complementary measures of government were the main factors of the applicant willingness, but loan clause has no effect. Base on the path analysis result, otherwise, loan clause has effect if applicant demand and complementary measures of government were involved in the loan clause.

碩士
高雄餐旅學院
旅遊管理研究所
96
Because the prior studies of Image Commercial District didn’t discuss about the critical success factors, the main purpose of the research was to establish the critical success factors for Chia Hsien Image Commercial District. According to the historical literature review and in-depth interview with the members of Chia Hsien Image Commercial District were use to develop the primary evaluation criteria. Then used of the analytical hierarchy process (AHP) constructed an evaluation model of the critical success factors for Chia Hsien Image Commercial. This study discussed the four different angles; they were natural resources, the environment and base facilities for travel, the management and the marketing and the participance of stakeholder. The finding of this study was that the participance of stakeholder was the most importance factor to the success development of Chia Hsien Image Commercial District, and the evaluation criteria of development Image Commercial District for the authorities and gave consultation for the following.

碩士
國立中山大學
企業管理學系研究所
95
Abstract The laboratory accreditation system can be broadly identified as compulsory accreditation and voluntary accreditation. Compulsory accreditation is required and enforced by law, which is seen as an extension of government’s public authority. The laboratory performing the test must first be certified by the relevant official institution before being allowed to provide testing services. Voluntary accreditation is industrial accreditation based on the credibility of the test results. This research hopes to study the key success factors of commercial laboratories accredited under both the compulsory and voluntary systems. The research hopes to make recommendations to commercial laboratories on the competitive strategies which will aid in the long term development of commercial laboratories. This study analyses 12 indicators, comprising of finance, market, core competencies, learning and growth, using the five-forces model, SWOT analysis and analytic hierarchy process (AHP). The weighting order of the key success factors for compulsory and voluntary commercial laboratories is identified as follows. 1. The weight ordering of key success factors for laboratory accredited under the compulsory system: 1. brand awareness, 2. creativity, 3. core competitiveness (accredited items), 4. training, 5. service quality, 6. responsiveness, 7. differentitation and diversity, 8. investment, 9. employee loyalty, 10. use of information technology, 11. government policy (redundancy cost), and 12. economies of scale (profitability). 2. The weight ordering of key success factors for laboratory accredited under the compulsory system: 1. brand awareness, 2. creativity, 3. service quality, 4. differentitation and diversity, 5. responsiveness, 6. core competitiveness (accredited items), 7. training, 8. government policy (redundancy cost), 9. economies of scale (profitability), 10. employee loyalty, and 11. use of information technology. The conclusions above are significant to the management in the following aspects. •Under the same indices, the weighting of key success factors vary according to differences in internal and external environmental conditions, market orientation and corporate market positioning •Brand awareness and creativity are equally important for laboratories accredited under the compulsory and voluntary system, there top the first and second place of the list. •Capability to compete in the market is much more significant in voluntarily accredited laboratories, indicating that it is more market orientated than laboratories accredited under the compulsory system.

碩士
國立彰化師範大學
會計學系企業高階管理
97
With the development of global financial liberalization, different types of financial commodities are presented constantly. To face the trend of financial liberalization, our government has made a lot of effort to improve financial efficiency. For this reason, fi-nancial institutions are allowed to establish as local private banks. However, these days the great growing number of financial institutions cause some problems, like profit gaining which is not as much as before and the growing rate of overdue repayment.The operating performances of the local banks are an issue highly concerned by the government authorities, the bank operators, depositors and the investors. The greatest difficulties that the local banking industry in Taiwan is facing are the random market price and the declining profits caused by the malicious competition among the homogeneous banks.Besides, after Taiwan was admitted into WTO, the financial environment has been forced to change and open, which has encouraged the international financial groups to enter the local financial market. Hence, the local banking industry is facing the crucial heavy competition from both foreign and domestic banks. Therefore, we must come up with the methods to stabilize and furthermore to promote our competitiveness. bank how to enhance their competitive ability, as a subject worthy of serious consideration.From 2004 to 2007, The Shanghai bank performed very well. This research discusses the factors that affect the operating performances of the The Shanghai bank.This research first discusses the norms of the operating performances of the banks and evaluates the intensity of the effects that the certain financial norms have on the operating performances. An empirical result would be analyzed and suggestions would be made by this study to provide decision making references to the management of the bank.The summary of this research’s result are as follow： 1、The Shanghai bank has the first mover advantage on the bank transactions among Taiwan、Hong Kong and Shanghai. 2、The Shanghai bank Domestic Banking unit and Off-shore banking unit have good knowhow and skills. 3、The Shanghai bank has professional skill by foreign exchange transaction. Key words：Domestic Banking Unit，DBU；Offshore Banking Unit，OBU；Finance Ratio； Performance； Factor Analsis；Blue Ocean Strategy

碩士
銘傳大學
風險管理與保險學系碩士在職專班
100
In reaction to the impact on joining World Trade Organization (WTO), Taiwan government strategically lifts the policy of cross-operation limitation in the financial industry. Riding on the new policy, bancassurance has become the new trend in the insurance market. According to the statistics by The Life Insurance Association of ROC in 2010, 62% of premium comes from the banking channels for insurance firms; as a result, the traditional insurance sales descend relatively. As illustration, the total premium of NT$810.5 billion in insurance industry in November 2010, NT$279.3 billion or 34.45% were generated from traditional insurance sales force and NT$506.7 billion or 62.5% come from the banking channels. Moreover, the sales of annuity, life insurance and variable insurance via banking channel have been exceeding the traditional vehicle. The purpose of this study is to identify the key factors of how a commercial bank could successfully develop and build up effective and efficient sales channel for the bancassurance business. This research adopts on the Delphi method with individual interview by collecting interviewees’ qualitative and quantitative responses to conduct the second interview in order to synchronize consistently. Finally, this study categorizes the appropriateness on factors and makes suggestions for the future success of developing bancassurance business.

碩士
銘傳大學
傳播管理研究所
92
Change is one of the most important characteristics in modern times. To be adapted to rapidly changing environments for achieving objectives and needs is a constant challenge to organizations. In order to adapt themselves to dynamic business environments effectively and adopt brand-new business strategies, most companies have launched organizational transformation through which they expect to enable faster reactions through simpler structures and multiple innovations. Commercial terrestrial TV stations have passed through many challenges from cable services and the impact of digital technology, which have caused their advantage and competitiveness to decline. Thus, commercial terrestrial TV stations should give first priority to organizational transformation This paper aims to explore the key success factors (KSFs) embedded in the organizational transformations launched by commercial terrestrial TV stations. In addition, it discusses the influence of demographic variables on the perception of the KSFs of the organizational transformation Through factor analysis, eight KSFs of organizational transformations are extracted. The results indicate that significant difference exists in the perception of the KSFs of the organizational transformation among the factors: sex, seniority, department, and firm. For commercial terrestrial TV stations, the findings from this research can be an evaluative tool of implementing organizational transformation; for other business, they can be referenced for future strategic planning and resource allotting.

碩士
國立中山大學
高階經營碩士班
97
Abstract Experienced the 1997 Asian financial crisis and the economic recession in Europe and the United States, the international banking industry generally believe that personal credit is more able to withstand the test of the economic cycle than company credit. Mean while, as the interest rate differentials continued to reduce, the company loan business is no longer contributed good profit, the commercial banks are forced to develop a variety of both the interest rate differentials and non-interest rate differentials business in the personal financial services in order to increase the diversification of the income. In today''s M-based society trend, the growth of personal wealth and financial needs of individual customers have brought sustainable development for the commercial banks by providing a stable market and earnings, in addition to the widely use of the network of information technology, as well as the merger of the financial industry, have expanded the personal financial services space, and enhanced the personal financial services revenue comparison. It can be said that personal financial business is very important for the domestic banks. In consolidating the foundation of the traditional business, the domestic commercial banks start to focus on the new service areas, new service varieties, new benefit growth related service (such as personal financial management, personal consumer loans, housing loans, fund agent and so on) as the development priorities. At the same time, generally increase the personal finance center, finance department stores, financial services center as the main focus to meet medium high end customer demand in the operation layout. Since the government opened 16 new banks in 1991, the financial markets become over competitive, resulting in too many banks fight for the same market. Along with the ever-changing international economic situation, the domestic economy is suffered a long-term downturn, the industry''s operating environment is getting worse everyday. Under these circumstances, how to build up good customer relationship and differentiate from the competitors are the immediate tasks for the domestic banks. Customer Relationship Management is the art of modern management science and advance information technology, is the business to re-establish a “customer-centric” development strategy, and base on this, develops all business processes including judgments、choice、competition、development and maintaining customers. From the beginning of the establishment of customer database, including records of contact interaction、the customer basic information for further analysis with the use of analytical tools, in view of “sections” contribution factors to distinguish customer base, the use of different services and products to meet the needs and establish long-term good relations. By providing tailored services under the premise that privacy is not infringed, finally measure with the relevant indicators to see if it achieves the effective customer management objectives. Customer relationship management of commercial banks as a new management model, is an advanced concept of development strategy and operational performance, but also a new kind of business model and management practice; also directly reflected in the means of modern information technology, including business operations、customer information and data analysis as the main contents of the software and hardware systems, it is an unified technology platform and information service system for the bank to operate activities with the customers in full contact、full-service under the highly digitization, information technology, electronics and automation conditions. This research plans to utilize customer demand end and the bank execution end, through a variety of different asset size customers and different types of banks, to do in-depth interviews to understand customer expectations for the serviced-bank and the banks direction & correctness in customer relationship management. Interviewees including the industry (5), science (1), consumers (9), each with in-depth interviews to collect data analysis.

碩士
國立臺灣科技大學
管理研究所
88
Recently, there are more and more M&As in the international financial industry, not only larger and larger in terms of size, mergers between different sectors(eg. Banks and insurance companies) also occur. However, there was no self-motivated M&As in local banking sector due to three main reasons: (1) market protection policy of the government, (2) lose-face concern and (3) no appropriate governing law and tax incentives. Only after the setup of 16 privately-owned commercial banks in 1992, the encouragement for foreign banks to set up more branches, diversified financial products and progress in information technology, local banks started to feel the threats and operational difficulties, and they have to think stratigically how to rapidly grow in size, to diversify products/services and to operate internationally. Therefore, there were many cases of M&As between local commercial banks and credit cooperatives in 1997 and 1998. Immediate effects were witnessed in terms of operation branches increase, wider geography coverage and rising market share; however, some acquiring banks suffered from loan asset deterioration, lowering market share and employee complaints…one year after the acquisition. So, it is interesting to find out (1) the attributes of successful M&As, (2) generic critical factors for the success or failure of an M&A and (3) build a model of Success Critical Factors of local bank M&A. Having this in mind, the author reviewed books and papers, talked to the market experts in M&As and interviewed most of the banks which had acquisitions during that period and concluded as following: 1. Instead of one or two single factors which have influence on the success or failure of local bank M&As, it is the result of the interactions of several critical factors during the process of M&As. 2. Build the Success Critical Factor Model as per stages, that is: Planing Stage, Due-Diligence Stage and Consolidating Stage; there are in total eleven critical factors introduced in these three stages, which include: clearly defined M&A objectives, well-prepared M&A plan, complete understanding of target, set-up of cross-department Apprasal Team, detailed due-diligence, quick consolidation of system and human resources and continuously review the implementation of M&A plan. Hopefully, all the findings would be of assistance as a guidebook for the banks who are interested in M&As in local banking sector.

碩士
國立臺灣科技大學
資訊管理系
98
The Mainland China started financial reformation since 2003 and opened the financial market in 2006, after joining the WTO for 5 years retention period. Thereafter, the entire financial industry has been changed and improved rapidly. In order to control the overheated economy in the coastal cities and leverage economy development among different regions, the China government announced new policies including "Finance enters rural areas". While this study is going, Taiwan and China had signed the "Memorandum of Understanding" (MOU) and moved forward to the detail negotiation phase of "Economic Cooperation Framework Agreement" (ECFA). If China and Taiwan sign the ECFA, Taiwanese banks might enter the China market. By investigating the experiences of implementing CRM system in China local banks, Taiwanese banks could understand more about the differences between two business environments to identify the most proper business strategy. 　This research is based on "Structure follow strategy theory" proposed by Chandler (1962). Delphi methodology and in-depth case interviews are applied to analyze the workflow and outcomes of the CRM system implementation in target bank. The objective is to identify the relationship between operation performance and various factors, including environment, strategy, and structure dimensions. We found that "compatibility of the government policy", "direction of the policy development", "development of competitors", "the commercial structure of the operating region", "the cultural gap of merged banks", "market segmentation and "developing strategy of the company" will affect the bank performance most in environment dimension. "Strategic target customer", "target business segments", "network relationship of the enterprise", "business stimulating approach", "business information management and application", and "cost allocation policy" are the key success factors for the strategy dimension. "The Project Management Office (PMO) implementation", "customer management policy", "profit distribution scheme" and "synergy effect of the alliance" are the key success factors in structure dimension. 　This research analyzed the CRM system implementation process and result in the target bank to identify the key success factors. This research could not only provide a reference for China banks in implementing CRM system, but also provide in-depth references for Taiwanese banks to enter the China market.

碩士
國立臺灣海洋大學
航運管理學系
101
Ports are the doors to international trade for a country. With the advent of the globalization era, economic and trade exchanges between countries have become much easier and diversified, hence the fierce competition for world commercial ports. In light of the keen competition, the government of Taiwan has privatized Port Authority and formed Taiwan International Ports Corporation on March, 2012, radically improving the original business model and organizational structure, in response to increasingly tough environment of international ports. In business, the 80/20 rule dictates that 80% of revenue comes from 20% of customers. Therefore, strengthening customer relationships has become a key indicator for corporate profitability. The key issues for Taiwan international commercial ports are: how can the privatized ports corporation-with the implementation of Customer Relationship Management- create business advantages, enhance competitiveness and insure sustainable management. In this study, 20 success factors of implementing Customer Relationship Management in Taiwan international commercial ports are selected through literature review and with the views of scholars and industry insiders. By conducting questionnaire survey and importance analysis, those factors are then grouped under five categories - strategy, organization, process, technology and customer- for second stage questionnaire survey. By conducting Analytic Hierarchy Process, critical success factors are eventually filtered. In addition, results of this study can be provided to our international commercial ports as a reference for the implementation of Customer Relationship Management. Keywords: Taiwan international commercial ports, Customer relationship management, Critical success factor, Analytic Hierarchy Process.

碩士
國立高雄應用科技大學
工業工程與管理系
105
In recent decade, due to the medical advancement leading to longevity, plus Taiwan’s economic stagnation and the huge increase of female employment, it results in people married late, unmarried, or even not having a baby. So the problem of aging population and low fertility is getting worse, it then follows long-term caring and pension insurance. In addition to the long-term caring system pushed by the government, it can also use the pension insurance to help the elder design good financial plan. Pension insurance can be classified into social pension insurance and commercial pension insurance, in which this research focuses on the latter to explore its critical success factors. Commercial pension insurance is a kind of life insurance, which mainly insures the insured who lives longer with the possibility of economic risk, such as pension, the elder caring, and the loss of income after their retirement. Long-term financially stable commercial pension insurance can sustain pension insurance. But due to price inflation and the like problems, in recent years many countries are facing the challenge of financial balance. Because of that, they may take to raise the premium rate, lower the payment level, and increase the age of application for pension, etc. to ensure the sustainability of commercial pension insurance. In addition, it may also use the increase of national financial injection, the change of salary level and consumer price index, and the variables of overall population and labor market to adjust based on societal, economic, and environmental change. Therefore, this study uses the method of analytic hierarchy process to explore the critical success factors of commercial pension insurance in Taiwan. The results reveal that Taiwanese people have high demand for physical service and cash, and via buying the commercial pension insurance it may compensate the insufficient protection of the social pension insurance that can offer the elder the better life conditions.