Dissertations / Theses on the topic 'Commercial Automobiles'
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Thomason, Douglas Brian. "The influence of changing marketing conceptualizations on American gasoline station design." Thesis, Georgia Institute of Technology, 1991. http://hdl.handle.net/1853/24087.
Full textRose, James Cooper. "An expert system model of commercial automobile insurance underwriting." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1273149457.
Full textNgai, Wang-ngai. "An evaluation of off-street parking measures for goods vehicles /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1913082X.
Full textDebrosse, Daniel. "La reprise de Dacia par Renault : 1998-2003 histoire d'une aventure humaine, industrielle et commerciale." Evry-Val d'Essonne, 2007. http://www.biblio.univ-evry.fr/theses/2007/interne/2007EVRY0034.pdf.
Full textOn september 29th 1999, Renault buys 51% of the capital shares of Dacia, the romanian automobile manufacturer. This study covers this operation over a period of five years, from 1998 up to 2003, after reminding the reader with the long lasting process of convergence between the Renault strategic move towards the so-called "emerging countries" and the romanian privatization politics of its domestic automobile industry. The study concentrates itself on the analysis of the human, industrial and commercial aspects of this operation. The survival of the brand was made possible by the upgrade of two products of the existing range as long as the progressive adjustment of the working force from 28 000 to 16 000. The study gives large details about the Piteşti plant modernization and the complete reshuffling of the network of private dealers for the marketing of Renault Dacia and Nissan brand products. Far from a "long quiet river", the Dacia operation took place in the turmoil of a rapid market evolution, fueled by large volumes of imported european used cars. The cooperation of the Renault panel of suppliers took shape at a slower pace than expected. In spite of these adversed conditions, Dacia maintained its leadership on the domestic market, thus paving the way for Logan, this "modern, dependable and affordable" vehicle
Jammy, Thierry. "L'accord automobile CEE-Japon." Paris 1, 1994. http://www.theses.fr/1994PA010025.
Full textIn its life cycle, the automobile product on the three major markets (USA, West Europe, Japan) has reached its maturity phase. This fact, linked with both a commercial and an industrial offensive of Japanese car makers on the same markets, has generated a strong thigthening of competitive intensity. Competing in a war state oligopoly, players then favored the emergence of neo-protectionism sampled by volontary restrictions on exports, as witnessed by the EEC-Japan automobile agreement. Negociations between the miti and EEC lasted for more than one year and ended on july 31, 1991 with the signature of the agreement whose main objective is to organize a progressive entry of Japanese cars into the EEC until the end of the century. This agreement, built on no official legal material, except for a memorandum to the GATT, proved itself rather as a compromise between EEC members than between Europe and Japan. Finally, due to a poor thinking process and rather more due to a lack of definition of the reference product in its transplant acceptation, the Japanese car makers will be in a position to easily go around the agreement and to be ready for a massive offensive by the end of the transition period, while still preserving their national market. As a whole, the agreement will imply a worsening of the overcapacity crisis and a strengthening of the price war, wich raises the question of the survival of some European car makers as independant legal entities. Furthermore, the agreement implies a sharing of the markets in opposition with the GATT spirit and the maastricht treaty
Toshach, Mary Olds. "Automobile showrooms, the development of a building type." Virtual Press, 1985. http://liblink.bsu.edu/uhtbin/catkey/421596.
Full textDepartment of Architecture
Chandes, Karine. "Caractérisations physicochimiques de catalyseurs de postcombustion automobiles commerciaux essence et diesel métaux précieux-washcoat-cordiérite." Lyon 1, 1996. http://www.theses.fr/1996LYO10265.
Full textGrelet, Vincent. "Rankine cycle based waste heat recovery system applied to heavy duty vehicles : topological optimization and model based control." Thesis, Lyon, 2016. http://www.theses.fr/2016LYSE1006/document.
Full textThe constant evolution of oil prices and the more and more stringent automotive emission standards force the original engine manufacturers to search for innovative solutions in order to reduce oil consumption. As an important part of the energy contained in the primary carrier (the fuel) is lost to the ambient through heat, it seems convenient to recover a part of this thermal energy and to turn it into fuel consumption reduction. Thermodynamic bottoming cycle such as the Rankine cycle could be used to meet this objective. Its popular use throughout the world for electricity generation makes it a natural candidate for on-board implementation in vehicles. However, a certain number of hurdles are still present before the system can be efficiently applied to heavy-duty trucks. In the last thirty years, numerous studies heave been carried out to evaluate the real potential of that kind of system on a vehicle but nothing has yet been commercialized. The heat sources to recover from, the constraints relative to the on-board application and the long and frequent transient behavior of the vehicle mean both the system architecture and its control strategy need to be optimized. The system optimization leads to a choice in terms of working fluid, heat sources and sinks, and components sizing in order to maximize power recovery and hence the fuel saving. The control plays a major role by using the capability of such a system to ensure an efficient and safe operation and limiting the interactions with the other vehicle sub-systems. In this thesis, a system design methodology is introduced to optimize the system architecture using complete model-based vehicle simulation. The constraints relative to the mobile application are taken into consideration to evaluate the potential of such a system. Modelbased control strategies for on controlled variable, namely the superheat level, are developed. Constrained by the implementation platform, different control frameworks ranging from PID to model predictive controllers or observer based controllers are developed to fit into a normal automotive electronic control unit. Most of these novel strategies were experimentally validated on a test rig developed during the thesis
Ngai, Wang-ngai, and 魏宏毅. "An evaluation of off-street parking measures for goods vehicles." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31259510.
Full textLim, Lâm Laurent. "Nouveau modèle de planification industrielle et commerciale avec approvisionnement long dans l'industrie automobile : approche par simulation-optimisation." Thesis, Grenoble, 2014. http://www.theses.fr/2014GRENI019/document.
Full textFace to uncertain environment and growing globalization of the supply chains, the salesand operations planning (S&OP) aims to adapt efficiently the industrial capacities to themarket demand. In this research, we present an original S&OP model that uses flexibilityconstraints to improve the coordination between sales and logistics functions. A first simulationmodel is developed to study the system dynamics and the impact of different parameters onsystem’s performance in terms of costs and customer satisfaction. We introduce a multiobjectivesimulation-optimization model to investigate the optimal policies. Several optimization methodsare compared and recommendations are given for the practical implementation of our solution.Then, we compare the performances of several policies for managing parts inventories whenthey are coupled with our flexible S&OP. Based on real data of the automobile manufacturerRenault, we present a detailed comparative study. We present several managerial insights on thetype of policies to favor depending on the system characteristics. This research is particularlyrelevant for other industries that face strict customer requirements, uncertain demand and longprocurement lead time
Koksa, David. "Sací a výfukové potrubí motoru pro nákladní automobil." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-378010.
Full textTandon, Ajay. "The politics of strategic trade : South Korea and Mexico in a comparative perspective /." Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-09192009-040428/.
Full textOnyango, Donald Otieno. "The economic implications of trade policy reform in South Africa for the automotive industry in the Eastern Cape Province." Thesis, Rhodes University, 2000. http://hdl.handle.net/10962/d1002669.
Full textLee, Hye Min. "Politique économique des accords de libre-échange de la Corée." Thesis, Paris 1, 2013. http://www.theses.fr/2013PA010014.
Full textSince the launch of the World Trade Organization in 1995, the number of bilateral and regional preferential trade agreements has rapidly increased. The sudden proliferation of FTAs can be mainly attributed to three factors; the Success of regional economic integrations such as the European Union and NAFTA; the uncertainty of the Doha Round and other difficulties in advancing further trade liberalization at the multilateral level; pressure from locally based businesses that fear being shut out of export markets by a growing number of FTAs. The Korean government worked to catch up in the global FTA race by formulating a FTA roadmap in 2003 and embarked upon FTA negotiations with major trading partners. The key objective of Korea’s FTA policy is to increase global market access and to provide Korean exporters with a competitive edge as well as to promote foreign investment. The more important goal is to enhance the efficiency of the Korean economy by strengthening transparency and predictability of Korea's regulatory regime. Both the Korea-EU FTA and teh Korea-US FTA are a comprehensive and high-level FTA and are expected to bring real economic benefits and offr enormous opportunities to the Korean economy as well as to the development of teh bilateral economc relations of Korea-EU and Korea-US. As the two agreements complement each other, it was beneficial for the Korean government to pursue the important agreements almost the same time. The auto issue was the most difficult to negociate both for the Korea-US FTA and the Korea-EU FTA. In spite of the different approach of listing the liberalized measures and sectors of the cross border services, the level of commitments of Korea in the Korea-EU FTA is basically the same as that of the Korea-US FTA. The Korea-EU FTA produced almost same but simplified language of the Korea-US FTA on the Committee on Outward Processing Zones on the Korea Peninsulea but deleted rather political expressions like the denuclearization of the Korea Peninsula and impact on intra-Korean relations
Hendaoui, Feyrouz. "Tarification dynamique des produits complexes : Une approche hédonique appliquée au marché automobile français." Paris 9, 2004. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2004PA090071.
Full textMalaval, Philippe. "Étude exploratoire de la performance des marques industrielles, perçue par les responsables achats et marketing : application aux quatre secteurs du bâtiment, de l'emballage liquide alimentaire, de l'équipement automobile et du textile." Toulouse 1, 1997. http://www.theses.fr/1997TOU10058.
Full textA lot of research articles have been written on the brand, most of them in the consumer marketing field. This exploratory survey tries to check that the concept of brand can be used in the business to business field. Several classifications are proposed for the industrial brands, needing two new notions: "purchasibility" and "visibility". To improve the industrial brand knowledge, this research analyses the performance of industrial brands perceived by the buying center members. The performances of industrial brands have been assessed in function of the needs and risks perceived by professional customers. Then, a typology of supplier brands is proposed according to the different types of results. This makes it possible to assess the global perceived performance of industrial brands. The influence of communication variables is studied, especially when the industrial brands advertise to final consumers. The influence of the brand during the industrial purchase process needs an analysis in function of the buying center members and in function of the different buying situations. This research is based on the analysis of the answers of purchase and marketing managers. They belong to four industrial markets: building trade, liquid food packing, car engineering and textile industry
Jiang, Baiguo. "Symbiotische Rechtsstrukturen in der chinesischen Automobilindustrie /." Berlin : Duncker & Humblot, 2008. http://d-nb.info/990659364/04.
Full textNaidoo, Desalin Rajoo. "A critical investigation of plant optimization, to improve the production process of Mercedes-Benz commercial vehicles in South Africa. (Jan 2004 - Sept 2004)." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1003857.
Full textQuttineh, Yousef. "Transfer Pricing Profit Split Methods : A Practical Solution?" Thesis, Jönköping University, JIBS, Commercial Law, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11107.
Full textThe purpose of this master’s thesis is to explain and analyze whether today’s existing regulations provide sufficient guidance on how to apply the Profit Split Method (PSM) in practice. Since the enterprises’ profits arising from intra-group transactions increases, the tax base for any government also becomes larger and more important. This issue will likely become even more problematic as the globalization branches out and the majority of the global trade is undertaken between associated enterprises.
In order to satisfy all parts and serve the dual objective of securing an appropriate tax base in each jurisdiction and avoiding double taxation, one ambition of the OECD is to harmonize the transfer pricing rules and make them become more uniform. An area in which this goal can be accomplish is at an international level such as the OECD; an important developer in the field of transfer pricing. Different transfer pricing methods has been developed which can be applied by both taxpayers and tax authorities to determine a correct transfer price. Six of these methods has gained international acceptance, although to a more or less extent among various countries, and one of these methods is the PSM. In the years between 1979 and 1995, the OECD had a reluctant standpoint of accepting the application of any transfer pricing method based on profits, such as the PSM. This hesitant viewpoint changed in the existing TPG which explicitly stipulates that the PSM could provide a transfer pricing estimation in accordance with the ALP, which should be accepted in exceptional cases.
There are certain situations where a PSM possibly will provide the most appropriate arm’s length result. Since the principle of economics can create complex business environments of both vertical and horizontal integration, contributions of valuable intangibles on both sides of the cross-border transaction, the PSM might be the only method which can be employed. A relevant issue which need to be enlightened is whether the existing guidance provided by the OECD and USA is sufficient from a practitioners and tax administration point of view, or is more guidance needed to better understand the issues surrounding the concept of the PSM. The fact that OECD insist of using comparables to the highest extent as possible when employing the PSM entails practical problems, since it is rather a rule than an exception that reliable comparables cannot be found when valuable intangibles are involved.
The Arthur of this master’s thesis has identified three key conclusions which might facilitate how PSM issues can be handled in the future and improve the existing PSM guidance. These conclusions are the need for a uniform PSM interpretation, the need for additional flexibility and acceptance, and the need for additional TPG guidance.
Senemek, Nuri. "La Politique commerciale endogène : les enseignements de l'expérience européenne (1982-1996)." Lille 1, 2003. https://ori-nuxeo.univ-lille1.fr/nuxeo/site/esupversions/a00647e2-2482-44ae-a8f4-721c636308b2.
Full textGlérant-Glikson, Armelle. "Évolution de l'élasticité de la demande de biens durables aux éléments du marketing-mix au cours des phases du cycle de vie des produits : une application au marché automobile français." Paris 9, 1993. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1993PA090041.
Full textThe aim is to test Mikwitz's hypotheses concerning the elasticity of demand as the elements of the marketing-mix vary along the product life cycle. Up to now, these hypotheses have been applied to consumer goods, but here they will be applied to the automobile market. Tests were therefore carried out on some thirty vehicles on the French market from 1980 to 1989. The elasticities of demand were calculated using multiple regression analysis. This showed that automobile sales are influenced by three or four variables during each phase. The sensibility in demand of the perceived quality was thus seen to be at its maximum during the launch and growth phases. Moreover, the elasticity is significant during the phases of maturity and decline. The influence of advertising, measured by cumulated advertising expenditure, reach its maximum during the launch phase and declines during the maturity phase. During a product's decline, elasticity increases significantly as a result of promotions. The influence of both the perceived proximity of points of sales and the quality of reception and service are significant all through the product life cycle
Valach, Přemysl. "Rám přívěsu CHTP24 pro přepravu stavebních strojů." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2011. http://www.nusl.cz/ntk/nusl-229728.
Full textChan, Wai-ming Edmen, and 陳偉明. "Country of origin effect on brand value and its role in the evaluationof commercial products: a case study of theMercedes-Benz bus chassis from Brazil and its acceptance in HongKong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1988. http://hub.hku.hk/bib/B31264001.
Full textFranse, Ricardo. "The response of an original equipment manufacturer to the Motor Industry Development Programme : a case study /." Thesis, Rhodes University, 2006. http://eprints.ru.ac.za/303/.
Full textMahut, Fabien. "Intégration des approches PLM et SLM pour le développement et la gestion des Systèmes Produit-Service en contexte automobile : proposition d’un cadre méthodologique." Thesis, Compiègne, 2019. http://bibliotheque.utc.fr/EXPLOITATION/doc/IFD/2019COMP2473.
Full textThis research work is exploring the development and management of Product-Service Systems. These new integrated offers go along with specific issues which challenge the current product development strategies. Analyzing the academic literature on this matter, this work focuses on methodological frameworks for the development of PSS offers. The first level of these frameworks is about engineering approaches considers Service Lifecycle Management (SLM) and Product Lifecycle Management (PLM) interactions. The second level is about specific systems or PSS development processes and methods. The third and last level challenges the definitions of a PSS model. Fed by this review, this work provides a coherent proposal for PSS development across these three levels, qualified by 7 analysis criterias. On the first level, a detailed PLM-SLM interaction scheme is proposed. It supports a development process on the second level, alongside a PSS model based on FBS and result-resource-process triplet as a matter for service adequate description. This proposal has been experimented through two study cases. The first one, about an existing and mature PSS, enabled the development of a quality management tool. The second, about the development of a connected diagnostic PSS enabled to strengthen the illustration of the proposal for its adoption
Basselot, Vivien. "Contribution à la modélisation des chaînes informationnelles et des processus décisionnels associés à un produit "intelligent" : application à un connecteur de test industriel." Thesis, Valenciennes, Université Polytechnique Hauts-de-France, 2019. http://www.theses.fr/2019UPHF0009.
Full textIn recent years, “smart products” have been introduced in many areas such as industry, health and transportation systems. These products are sources of information during their use phases. Collecting, processing this information is a definite advantage to aid the various stakeholders involved in the product lifecycle to improve the value chain. The large number of stakeholders and the diversity of their needs make it difficult to implement the information chains between the product and the stakeholders in the use phase (as well as the generation of information flows towards the upstream and downstream phases of the life cycle). Based on the concepts developed by the Closed Loop Lifecycle Management (CL2M) community, this thesis proposes a model of generic architecture for modeling the information chains and decision-making processes associated with a product during its use phase. The proposed model relies on secondary functions associated with the product, on holonic concepts, on product context (i.e. environment, task and user(s)) and on decision-making processes. This last point is inspired on Rasmussen's typology to characterize different cognitive levels. A methodological guide is also proposed helping to transform the model into operational architecture implementing information chains. The proposed architecture is implemented and validated as part of a POC (Proof of Concept) platform. Both the model and the guide are evaluated through scenarios representative of the use of a "smart" industrial test connector in the automotive field
Damay, Nicolas. "Contribution à la modélisation thermique de packs batteries LiFePO4 pour véhicules décarbonés." Thesis, Compiègne, 2015. http://www.theses.fr/2015COMP2242/document.
Full textThis PhD thesis is included in the global energy-management issue. lts focus is on battery packs for electric or hybrid vehicles. The latter are bound to heat quickly because they're receiving high stresses during operation. Thus, to avoid accelerating the aging process while maintaining a minimal cost, the battery and its cooling system have to be sized optimally. The proposed thermal models can be used to reach this optimal sizing. The electrical losses model has been improved to become stable during the simulations of long driving cycles. The precise study of the strong coupling between electrochemical and thermal behaviors has led to new characterization methods. The "decoupling" of these phenomena improves significantly the models predictions, especially in very stressed operation ranges (low temperature and high power).The precision is better than 1° C, even for several-hours simulations
Podhájecká, Klára. "Obecní úřad." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240177.
Full textPicherit, Marie-Lou. "Evaluation environnementale du véhicule électrique : méthodologies et application." Phd thesis, Ecole Nationale Supérieure des Mines de Saint-Etienne, 2010. http://tel.archives-ouvertes.fr/tel-00666955.
Full textChatras, Clément. "Contribution à la gestion de la personnalisation de masse." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED002/document.
Full textNowadays, the automotive sector faces the mass customization paradox. The end-product diversity is constantly increasing as the customer can customize more and more product features. The component variety that Supply Chains must deal with, results from the end-product variety to make. Though variety cost is hard to measure, variety has a great impact on the economic performance of today's manufacturers. In the automotive sector, a large portion of these costs are due to the great amount of constraints between components. On an operational point of view, these constraints lead to difficulties in the establishment of Bills of Materials. In this thesis, we define a new approach that describes the variety within Bills of Materials. In addition, in order to limit the inflation of component variety to manage, companies should improve continuously their design and manufacturing processes. The use of a modular architecture should allow to reduce the number of constraints between components and as a consequence, to reduce the component variety. The success of the application of such architecture depends on some prerequisites that we also focus on in this thesis. Finally, as component variety might result also from local interests in design phases, this thesis proposes also a model that aims at standardizing both modules and their components that is based on a global economic perspective
"Automobile distribution center." 1997. http://library.cuhk.edu.hk/record=b5889088.
Full text"Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 1996-97, design report."
Includes thesis report: Chinese automobile distribution center.
Includes bibliographical references (leave 40 (1st gp.); leave 54 (2nd gp.))
Chapter 1. --- Background
Chapter 1.1 --- Introduction
Chapter 1.2 --- Client: Porsche crisis and the Project C88
Chapter 1.3 --- Programme Brief
Chapter 1.4 --- Schedule of Accommodation
Chapter 1.5 --- Site Selection and Analysis
Chapter 2. --- Design Process
Chapter 2.1 --- Design Philosophy
Chapter 2.2 --- Design evolution
Chapter 2.3 --- Final Scheme
Chapter 3. --- Zoning/Layout
Chapter 3.1 --- Zoning
Chapter 3.2 --- Internal Layout
Chapter 4. --- Structure
Chapter 4.1 --- Structure Evolution
Chapter 5. --- Services
Chapter 5.1 --- Ventilation /HVAC
Chapter 5.2 --- Daylighting
Chapter 5.3 --- Life Safety
Chapter 5.4 --- Drainage
Chapter 6. --- Construction
Chapter 6.1 --- Showroom
Chapter 6.2 --- Maintenance Center
Chapter 7. --- Cost
Chapter 7.1 --- Sources of Finance 7.2 Cost Analysis
Chapter 8. --- Special Studies
Chapter 9. --- Acknowledgments
Chapter 10. --- Bibliography
Kulas, Mary-Anne Taleff Eric M. "Mechanical and microstructural characterization of commercial AA5083 aluminum alloys." 2004. http://repositories.lib.utexas.edu/bitstream/handle/2152/2050/kulasm042.pdf.
Full textKulas, Mary-Anne. "Mechanical and microstructural characterization of commercial AA5083 aluminum alloys." Thesis, 2004. http://hdl.handle.net/2152/2050.
Full textTsai, Yu Lun, and 蔡育倫. "The Study of Relationship between Commercial Automobile Liability Insurance Involvement and Consumer Behaviors." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/60956484222970607535.
Full textChien, Kuang-Hui, and 簡光輝. "A Study on Consumer Behavior of Commercial Automobile Liability Insurance-Application of Theory of Planned Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/ygm7ce.
Full text朝陽科技大學
保險金融管理系碩士班
92
In the 21st century, car is the one of the most important transportation. Because of its convenience and mobility, it has brought a lot of contribution to our society. But because of a large amount of cars, people’s life and properties usually threaten by them. In other words, people always exposure in such uncertain situation. To transfer this kind of uncertainty, correlate automobile insurances maybe the right tools. Now, the sales volume of commercial automobile liability insurance have going down. Besides of the whole economic and market are bad that maybe a lot of direct and indirect factors to effect consumer’s purchase desire. So, the study tries to investigate consumer behavior of commercial automobile insurance. The study used the “Theory of Planned Behavior” proposed by Icek Ajzen. The theory issue that the three factors to component behavior intention which including “Attitude”、 “Subjective Norm” and “Perceived Behavioral Control” could predict the probability of action. This study collected research material and information by conducting questionnaires survey. Our survey subjects are the 750dwellers in Taichung city and Taichung county. Total effective questionnaires are 445 copies. The results of data analysis have the following findings: (1)Male and married have much more purchase experiences. Besides, age、educational background、car accident experiences and income are proportional to purchase experiences. In study of career, besides farmers、foresters、 fishers、 pastors and miners, other occupation about 50% had purchase experience. In addition, the answers of “Belief”、”Evaluation”、 “Normative Belief”、 “Motivation Comply”、”Control Belief” and “Perceived Facilitation” questions were almost positive. (2)The consumer behavior model established by TPB are confirmed. “Attitude”、 “Subjective Norm” and “Perceived Behavioral Control” variables were significantly correlated with behavioral intention of purchasing insurance activities. “Subjective Norm” was the most effect variable toward the behavioral intention, “Perceived Behavioral Control” was next, and “Attitude” was last.
huang, Yu-fang, and 黃于芳. "The presentation of social class ---A study of 2000-2008 TV automobile commercials in Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/50949849989679898608.
Full textJung, Fan CHang, and 范長榮. "Research on commercial friendship and life styles of consumer behavior influence:A case study of automobile repair industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/36920318715989473552.
Full text龍華科技大學
商學與管理研究所碩士班
95
The purpose of this study was to realize both whether the “Life Style” affects the “Commercial Friendship” between seller and buyer and how did they influence “Customer Satisfaction” and “Customer loyalty”. We selected the customers of automobile repair industry in Taipei area as the investigation object and sent out 500 questionnaires with 376 valid returned. This study has adopted SPSS as the tool for analysis. At the first, we used the regression analysis and Pearson correlated analysis to carry out the relation between each section. After that, Chi-Square analysis was used to realize how the population statistic influences customer’s behavior. Factor analysis and cluster analysis were used to analyze how the preference in each section of different clusters. The results indicated: (1) The customers who with the different life style have the obvious difference approval regarding commercial friendship, and demonstrated the young cluster with higher education level comparatively doesn’t approve the commercial friendship; (2) “Commercial Friendship” meets to affect both “Customer Satisfaction” and “Customer Loyalty” positively , and demonstrated the automobile repair industry if can raise commercial friendship with their customers will be able effectively to enhance satisfaction and loyalty of customer; (3) “Life Style” has affected “Customer Satisfaction” and “Customer Loyalty” positively , and demonstrated the automobile repair industry if can grasp what was the consumers different in their life style, will be able effectively to enhance satisfaction and loyalty of customer;(4) “Customer Satisfaction” has affected “Customer Loyalty” positively
Naidoo, Desalin Rajoo. "A critical investigation of plant optimization, to improve the production process of Mercedes-Benz commercial vehicles in South Africa. (Jan 2004 - Sept 2004) /." 2004. http://eprints.ru.ac.za/168/.
Full textGruen, Nicholas John. "Economists, intra-industry trade and the Australian car industry." Phd thesis, 1996. http://hdl.handle.net/1885/144005.
Full textKao, Li-Hsing, and 高力行. "The Influence of Commercial Friendships on Service Quality, Customer Satisfaction and Customer Loyalty: An Empirical Study of Automobile Repair Industry and Property-Liability Insurance Industry." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/82064817050983395175.
Full text朝陽科技大學
企業管理系碩士班
90
Both the practitioners and the academics recognize that the relationship marketing is a major source of continuous competitive advantage of the firms. The commercial friendships are defined as friendships that developed among service providers and clients, are one important type of marketing relationship. The sociology literatures address this topic from social perspective and rarely mention about the economic exchange character of friendship in commercial reality. And that is why those related theories are hard to apply to the commercial reality. We believe that a further research to the commercial friends will eliminate those gaps. This study tries to delineate the relationship among service quality, customer satisfaction and customer loyalty to highlight the importance of commercial friendships. Therefore, the purpose of this study is to explore the impact of commercial friendships on service quality, customer satisfaction and customer loyalty in two Taiwan service industries. The selected industries are those whose services are directed at physical goods’ possession and at intangible assets. 346 valid samples are customers of automobile repair firms and property-liability insurance firms. The results of this study show that: (1) commercial friendships have positive impact on service quality, (2) commercial friendships have positive impact on customer satisfaction, (3) service quality have positive impact on customer satisfaction, (4) customer satisfaction have positive impact on customer loyalty, and (5) commercial friendships have positive impact on customer loyalty. According to the results, this study recommends some suggestions to both the practitioners and the academics.
Brown, Margaret E. "Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry." Thesis, 2015. http://hdl.handle.net/1805/8497.
Full textThis study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history.
Ko, Hung-Ru, and 柯虹如. "The Influence of the Internal Marketing on the Commercial Friendships, Customer Satisfaction and Customer Loyalty: An Empirical Study of Automobile Repair Industry and Property-Liability Insurance Industry." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/4r94c5.
Full text朝陽科技大學
企業管理系碩士班
91
The practice of relationship marketing has been attributed as the main source of competitive advantage of the firms, so it attracted the attention of the academics more and more in recent years. In service sectors, firm, service providers and clients which all are the subjects of marketing effort, so called the Golden Triangle of Service. These three things and the relationships between each other represent the whole picture of service marketing, so one who tries to understand the relationship between service providers and their clients can not ignore the other one angle that is the firm itself. This study tries to understand the impact of the internal marketing on commercial friendship, customer satisfaction and customer loyalty in the context of service sectors whose objects of service are ‘things’. We chose the car maintenance and property insurance companies in Taiwan as our sampling targets, and interviewed 613 service providers and 1377 clients of them, the effect sample returned consisting 300 service providers and 351 clients. According to the analysis of the data we found: 1.There is negative relationship between internal marketing and commercial friendship when the degree of internal marketing is under some critical level. 2. When we add the construct of internal marketing to the analysis framework, the commercial friendship has positive impact on customer satisfaction all the time. 3. When we add the construct of internal marketing to the analysis framework, the commercial friendship has positive impact on customer loyalty. 4. The internal marketing will improve the commercial friendship, customer satisfaction and customer loyalty only when the degree of it is over some critical level. Finally, inferred form the results we have found, this study proposed some recommendations both to the service firms who plan to adopt the practice of internal marketing and the academics who try to do some further research on this topic.
Cho, Bong-Jae. "The Economic effects of trade liberalization under oligopoly." Thesis, 1992. http://hdl.handle.net/1957/36456.
Full textGraduation date: 1993