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1
TARIQ, Zaheer. "Smart energy demand management. A collaborative approach towards consumers' active participation." Doctoral thesis, Università degli studi di Bergamo, 2014. http://hdl.handle.net/10446/30769.
Abstract:
Secured provision of energy is vital for the sustainable development in all aspects. In this regard, smart grids are considered as a solution towards the sustainable energy provision as they enable efficient and reliable production, distribution, transmission, and consumption of electricity. However, smart electricity grid system is a complex system of
systems that requires sophisticated collaboration tools and intelligent techniques along with active participations from all its connected users. Dynamic role and proactive participation of consumers through the integration of distributed renewable energy resources are highly anticipated for the long-term sustenance of these grids.
By understanding the value and the necessity of consumers’ active participations, this research work focuses on the demand-supply collaboration among proactive participants for effectively managing the energy demands. The main goal of this research study is to analyze the impacts of integrating the various renewable energy resources in the
collaborative network. Along with this goal, the main objective is to explore the role of different participants in the collaborative network under the domestic/residential environment. A quantitative research methodology is adopted to demonstrate and numerically explain the impact of consumers’ engagements and their demand flexibility towards energy demand management.
The key results highlight that consumers should be induced to change their consumption patterns in conjunction with the dimensions of smart energy demand. In addition to this, they should be provided with properly designed collaboration platforms that can yield mutual benefits (financial, personal, behavioral), and provision of such platforms would assist them to create higher demand flexibility. Accordingly, active participation of prosumers and consumers would create a positive impact on locally managing the energy supply and demand. This active participation would also allow them to exchange or sell their demand flexibility among the connected members in the energy networks.
2
El, Karmouni Hajar. "Le travail du consommateur pour la mise en place d'une alternative : cas du supermarché coopératif La Louve." Thesis, Paris Est, 2017. http://www.theses.fr/2017PESC0093/document.
Abstract:
Au cours de la dernière décennie des formes de travail librement consenties pour améliorer la vie des consommateurs s’imposent dans différents domaines (transport, hébergement, réparation, etc.) conduisant à un glissement d’un consommateur « servi » par le marché à un consommateur « auto produit ». Ce travail de thèse s’appuie sur l’étude d’une forme inscrite dans ce mouvement. A travers une observation ethnographique, nous avons suivi de manière longitudinale l’évolution d’un supermarché coopératif et participatif. Ce projet à but non lucratif, souhaite mettre en vente des produits de qualité à moindre coût. La condition pour y accéder consiste en la prise de parts dans le capital social et la fourniture mensuelle de trois heures de travail par les membres.Dans cette recherche, nous montrons comment l’émergence de cette nouvelle forme vient bousculer les acceptations de la participation du consommateur en marketing, de la mise au travail des consommateurs (Dujarier, 2010), du travail bénévole et de l’alternative. Il s’agit d’une part, d’un travail porté par les bénévoles qui s’assignent une exigence de professionnels et d’autre part, d’un projet qui se dit responsable et alternatif et qui pourtant semble s’écarter des conventions en la matière au regard des arbitrages opérés.A travers cette recherche ressort un nouveau registre de sens d’un consommateur travaillant de manière bénévole caractérisé par engagement sans militantisme et limité par un contrat de travail bénévole. Ce collectif de consommateurs combine une approche utopiste et pragmatiste, qui consent à fournir un travail gratuit en reproduisant le modèle salarié des entreprises et met en pratique ses compétences pour d’abord répondre à ses propres besoinsOver the last decade, forms of voluntary consumer work have emerged in different areas (transport, accommodation, repair, etc.). They lead to a shift from a consumer "served" by the market to an "auto-produced" consumer.This Phd thesis is based on the study of a form of organization part of this movement, through the realization of a longitudinal study of the creation and launch of a cooperative and participatory supermarket, La Louve. This non-profit project proposes to offer quality food products at low cost. The work of its members is at the heart of the organizational and economic model of the cooperative, each consumer member having to provide 3 hours of work per month.Through this research, the acceptance of consumer participation in marketing, of working consumers (Dujarier, 2010), of voluntary work and of alternative are shaken. The thesis identifies a new form of work carried out by consumer-volunteers who self-assign the demands of professionals. It highlights the emergence of an organizational form supported by an alternative and responsible discourse, but whose management practices remain anchored in a pragmatic and non-militant approach. This collective of consumers reveals a utopian and pragmatist approach, the cooperators agreeing to provide free work by reproducing the salaried model of the companies and put into practice their skills to first meet their own needs.From this research, a new register of meaning emerges, that of a consumer working in a voluntary way characterized by his commitment without militancy and limited by a contract of voluntary work
3
Wessman, Anna. "Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-80595.
Abstract:
The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. Through previous research, five main factors were identified: Economical Value, Flexibility, Trust, Desire to Own and Peer Influence. Furthermore, some literature argue that environmental awareness has an influence on the consumers’ choice of consumption. Therefore, this factor is considered and used as a moderating variable in the conceptual model. The primary data was collected through an online questionnaire and the hypotheses were tested through multiple regression analyses. Seven out of the twelve hypotheses were accepted. The study also concludes that environmental awareness does not have a high impact on the model. The environmental awareness did only have a positive moderating effect in the peer influence factor. It was determined in the study that economical value has the highest impact on the model.
4
Ratzinger, Sofia. "Cultivating Collaborative Lifestyles in Urban Neighbourhoods." Thesis, Linnéuniversitetet, Institutionen för design (DE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75295.
Abstract:
Despite the increase of urban populations resulting in people living in close proximity to each other, society continues to operate with a focus on individual desire and hyper-consumption, at the expense of the earth’s ecologies and all that encompasses it. How can we begin to cultivate an alternative consumption model that not only focuses on the conservation of ecologies but also begins to break away from ways in which “habits, routines, social norms and cultural values lock us into unsustainable behaviours”? (Botsman, R., Rogers, R. 2010). Collaboration, through its many forms, be it ‘commons’ or modern-day ‘sharing economy’, continues to be a topic of discussion as a favourable solution to environmental, social and economic issues. This paper and design project explores the everyday practice of collaboration and its potential for activating a network in urban neighbourhoods, specifically in high-density housing. The project explores: how we can share, where we can share, and what we can share, using the sharing of household items as a seed for sustainable development. The resulting project presents methods and guidelines for cultivating collaboration in the form of a multipurpose toolkit. The toolkit “Collaboration is Cultivation” enables individuals to become activists and implement collaborative practices in their own neighbourhood. Through designerly research and a design project I shed light on the potential of the coming-together of neighbors through collaborative lifestyles that can incrementally transform neighborhoods into one’s that are socially and environmentally, sustainable, resilient and thriving.
5
Ben, Arbia Abir. "La conscience environnementale, sociale et économique comme vecteur motivationnel au comportement responsable des consommateurs collaboratifs et des simplistes volontaires." Electronic Thesis or Diss., Université de Lille (2022-....), 2023. http://www.theses.fr/2023ULILD020.
Abstract:
La présente thèse traite le rôle de la conscience environnementale, sociale et économique en tant que facteur de motivation dans l'adoption de comportements responsables par les consommateurs collaboratifs et les simplistes volontaires. Le contexte postmoderne actuel, caractérisé par une préoccupation croissante pour les questions sociales et environnementales, offre une opportunité unique d'étudier la transition vers des comportements socialement responsables. Cette recherche contribue à la compréhension de la manière dont la conscience pour une consommation socialement responsable peut motiver les consommateurs à adopter des comportements responsables. Les résultats de cette recherche fournissent des directives précieuses pour les différentes parties prenantes qui militent pour une consommation durable et socialement responsableThis thesis examines the role of environmental, social, and economic consciousness as a motivating factor in the adoption of responsible behaviors by collaborative consumers and voluntary simplifiers. The current postmodern context, characterized by a growing concern for social and environmental issues, presents a unique opportunity to study the transition towards socially responsible behaviors. This research contributes to understanding how consciousness of socially responsible consumption can motivate consumers to adopt responsible behaviors. These results provide valuable insights for various stakeholders advocating for sustainable and socially responsible consumption
6
Juge, Elodie. "La fabrique des conso-marchands : une approche par les dispositifs sociotechniques dans le contexte de la consommation collaborative." Thesis, Lille 2, 2018. http://www.theses.fr/2018LIL2D011/document.
Abstract:
La consommation collaborative est souvent présentée comme la nouvelle économie du partage et prône l’usage vs la propriété. Il semble pourtant que certaines pratiques collaboratives soient sources d’hyperconsommation et encouragent au contraire le consumérisme. Dans le cadre de la présente recherche doctorale, nous cherchons à identifier et comprendre les modalités de la montée en compétences marchandes des consommateurs. Nous étudions ce processus à travers les dispositifssociotechniques dans le contexte de la consommation collaborative. Nos résultats révèlent que certaines pratiques collaboratives permettent l’expression de l’Homme-entrepreneur et alimentent la logique néolibérale plutôt que de la remettre en question. Ils montrent également que les dispositifs sociotechniques sont omniprésents et capables de former en masse des consommateurs, les amenant àse conduire tels des conso-marchands au sein d’une hétérotopie « consumériste ». Notre travail souligne en outre que les conso-marchandes étudiées, dans la pratique du vide-dressing, développent certes leur entrepreneurialité mais veulent néanmoins préserv er un espace entre le jeu et le sérieux pour continuer à « jouer à la marchande »Collaborative consumption is often presented as the new economy of sharing and advocates usage vs. ownership. However, it seems that certain collaborative practices are sources of hyperconsumption and that they actually encourage consumerism. As part of this doctoral research, we seek to identify and understand the rise of commercial skills among consumers. We take a sociotechnical dispositives approach to study this process in the context of collaborative consumption. Our results demonstrate that certain collaborative practices allow the expression of the entrepreneurial subject and fuel the neoliberal logic rather than question it. They also show that socio-technical dispositives are omnipresent and capable of mass shaping consumers, leading them to behave like consumer-seller within a "consumerist" heterotopy. Furthermore, our results reveal how the consumersellers studied, in the context of a jumble sale, certainly develop their entrepreneurship but nevertheless want to preserve a certain distance between game and reality to continue to "play shop"
7
Le, Nanette Thi, and Melanie Ann Sheerr. "Collaborative direct to store distribution : the consumer packaged goods network of the future." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/68826.
Abstract:
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2011.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 64-66).
Promotional events are a common occurrence in the grocery and drug industries. These events require consumer packaged goods manufacturers to deliver a large volume of product, beyond the typical demand, to the retailer in a short period of time. Two of these manufacturers, Manufacturer A and General Mills, are interested in exploring the benefits of an innovative distribution strategy: collaboratively shipping their promotional products direct to the retailer stores. This thesis describes a modified minimum cost flow optimization model, which was developed to compare the costs of this multi-manufacturer collaborative distribution strategy with two more traditional distribution approaches in which each company would deliver product independently. The first traditional strategy entails independently delivering product to the retailer distribution center, from where the retailer would transport the product to the stores. The second traditional strategy involves each manufacturer independently delivering directly to the retailer stores. Using a retailer that participated in a trial implementation of this collaborative distribution strategy in 2010 as a case study, the model is solved to find the lowest cost distribution strategy for the region served by each retailer distribution center. Results show that collaborative distribution is the most cost effective strategy in two thirds of the regions that were studied, and that this finding is fairly robust with respect to the input parameters. However, cost savings to the supply chain from employing the optimal strategy are relatively small, with savings to the retailer coming at an additional expense to the manufacturers. Therefore, this thesis concludes that the manufacturers' incentive to employ collaborative distribution depends upon a method of sharing savings with the retailer, or upon the expectation of increased revenue due to higher sales from employing this distribution strategy.
by Nanette Thi Le and Melanie Ann Sheerr.
M.Eng.in Logistics
8
Yin, Wang. "Probing of Consumer Orientation Based On Service-Dominant Logic : By Empirical Study of Cosmetics Companies." Thesis, Karlstad University, Division for Business and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5580.
Abstract:
With marketing concept being maturely developed, many firms are encouraged being customer-oriented. However, as firms pursue advanced technology development which is in order to meet customers’ various needs and being competitive, the furious competition of products innovation and development is raising which leads to time and people consuming blindly for firms, and the space of being competitive is condensed. In such case, a new logic is advocated which is to ask firms to lay down the separated line with consumers, and start to consider about interaction with consumers and other value network entities, it is time to get rid of single side supply and to advocate two side collaborate. This paper argue the customer orientation should be reconsidered with transmitting into service-dominant logic, through demonstrating from several primary theory foundation, it argued that interaction and collaboration of manufacturing companies and consumers is a new features for firms to find another outlet to being competitive. Even though this mindset is not prevail, it has already started in IT sector, and gradually it will expand to others, because information technology is seen as a good facilities for interaction between companies and consumers, it will be reflected in further practical study.
9
Resta, Beatrice <1997>. "Brand crossover collaboration: China’s cutting-edge marketing strategy generating buzz among Chinese consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21985.
Abstract:
The world is still recovering from COVID-19 pandemic and its consequences, posing major challenges to global economies and societies. The long struggle with the virus has affected the lifestyle and behavior of consumers worldwide. As concerns China, the COVID-19 outbreak has marked the shifting in priorities in people shopping habits. In this evolving context, brands have continually experimented with new strategies and business models to adapt to a new environment and keep up with changing customer needs. Lockdown measures have accelerated some key marketing drivers which are shaping brands’ sale strategies in the post-epidemic normality. A growing trend to stimulate consumer interest through collaborations with companies from totally unrelated industries is booming in the country. These unexpected partnerships lead to the creation of limited-edition collections, bringing fresh and creative products to the Chinese market. The aim of the thesis is to analyze this important means of brand development, understanding firstly the new mindset of Chinese consumers amplified by the pandemic and how brands have rethought routes to market for meeting their expectations. The dissertation also provides an insight of this unique strategy, outlining the advantages and disadvantages and explaining the relevant touchpoints to set up a successful crossover collaboration. Finally, this thesis ends up showcasing some of the most exciting and inspiring case studies in the past few years.
10
Wallace, Rick L., and Nakia J. Woodward. "Consumer Health Information: Promoting Partners in Collaboration Between Medical & Public Libraries." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8772.
11
Unsal, Hizir Tenguz. "A comparison of the consumer product development process between Turkey and Western Europe." Thesis, Northumbria University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.325764.
12
Bartolini, Nicole. "Studio ed integrazione di un sistema di collaborative filtering su piattaforma e-commerce business to consumer." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2014. http://amslaurea.unibo.it/7763/.
Abstract:
I sistemi di raccomandazione sono una tipologia di sistemi di filtraggio delle
informazioni che cercano di prevedere la valutazione o la preferenza che l'utente
potrebbe dare ad un elemento. Sono diventati molto comuni in questi ultimi anni e sono
utilizzati da una vasta gamma di applicazioni, le più popolari riguardano film, musica,
notizie, libri, articoli di ricerca e tag di social networking. Tuttavia, ci sono anche
sistemi di raccomandazione per i ristoranti, servizi finanziari, assicurazioni sulla vita e
persone (siti di appuntamenti online, seguaci di Twitter).
Questi sistemi, tuttora oggetto di studi, sono già applicati in un'ampia gamma di
settori, come ad esempio le piattaforme di scoperta dei contenuti, utilizzate on-line per
aiutare gli utenti nella ricerca di trasmissioni televisive; oppure i sistemi di supporto alle
decisioni che utilizzano sistemi di raccomandazione avanzati, basati sull'apprendimento
delle conoscenze, per aiutare i fruitori del servizio nella soluzioni di problemi
complessi. Inoltre, i sistemi di raccomandazione sono una valida alternativa agli
algoritmi di ricerca in quanto aiutano gli utenti a scoprire elementi che potrebbero non
aver trovato da soli. Infatti, sono spesso implementati utilizzando motori di ricerca che
indicizzano dati non tradizionali.
13
Wallace, Rick L. "Taking Consumer Health Information to the People: A Medical and Public Library Collaboration." Digital Commons @ East Tennessee State University, 2002. https://dc.etsu.edu/etsu-works/8801.
14
Elina, Lindholm, and Bjälkenfalk Katrin. "Pirates of the box : Resource plunderers and collaboration within the CrossFit tribe." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298473.
Abstract:
This paper addresses the concept of consumer tribes, and how various resource exchanges and plundering is carried out within this context. The concept of plundering has been introduced in research, yet only from a theoretical point of view. Hence this study provides a first attempt at taking the concept of plundering from a theoretical representation to an embodied explanation. This was examined through an ethnographic method consisting of 70 hours participating observations, 237 observations online and seven interviews. The chosen context of this study was a CrossFit box. Three major findings have been revealed. First, plundering of resources only occur outside the tribe with external actors, while an in-group mentality prevail in exchanges occurring inside the tribe. The second finding reveals that plundering can be carried out despite present motives or inducements as love or passion towards specific products or brands. The third finding holds that the consumer tribe exhibit consumers engagement in an interplay of logics and modes of exchanges to enable plundering, heighten their endowment and benefit the community. Finally, marketing managers are advised to see plundering as a playful challenge that nonetheless could provide opportunities since consumers share their prey with other devoted and passionate members and mutual plundering exist within this context.
15
Dabadie, Isabelle. "Une approche socio-anthropologique de la consommation collaborative : focus sur les nouveaux rapports à la propriété." Thesis, Rennes 1, 2017. http://www.theses.fr/2017REN1G020.
Abstract:
La consommation collaborative désigne un ensemble de pratiques très variées – parmi lesquelles la location, le prêt, le don, le troc ou le partage entre consommateurs –, qui remettent en question la primauté accordée à la propriété individuelle. Ce phénomène en plein essor fait l’objet de nombreuses recherches tentant de définir, de cartographier ou d’expliquer le phénomène, en identifiant ses déterminants ou en évaluant ses impacts. Peu de travaux se sont penchés sur l’arrière-plan culturel de ce mouvement. C’est l’objet de ce travail, qui étudie la consommation collaborative dans une perspective anthropologique, autour de la question, centrale, du rapport à la propriété. Cette recherche, ancrée dans la Consumer Culture Theory (CCT), adopte une approche phénoménologique centrée sur le sens des expériences vécues par les consommateurs. Elle s’appuie au plan empirique sur une ethnographie menée sur trois terrains reflétant la diversité des pratiques collaboratives – l’habitat participatif, la plaisance collaborative et les bibliothèques de vêtements. Et elle a pour première assise théorique la mobilisation d’un cadre d’analyse original – l’infrastructure cosmologique –, inspiré des travaux de Stoczkowski (2008), qui permet de révéler les traits saillants d’une vision du monde. Les résultats mettent en lumière l’émergence, au sein d’un mouvement qui reste largement consumériste, d’une contre-culture, proche de la simplicité volontaire, caractérisée par un rapport nouveau à la propriété, dans laquelle celle-ci n’est pas simplement remplacée par l’usage mais se charge d’un sens différent. Nous l’avons nommée « cosmologie de l’alter-possession ». Cette recherche permet de mieux comprendre les comportements de consommateurs qui entretiennent un rapport ambivalent aux possessions, entre détachement et recherche de liens durables, et aspirent à des formes de propriété plus ouvertes et plus collectives en réponse aux enjeux sociaux et environnementaux d’un monde aux ressources finiesCollaborative consumption refers to a highly varied range of practices – including rentals, loans, gifts, bartering and sharing between consumers – that challenge the primacy of individual ownership. This rapidly growing phenomenon has been the subject of many research studies that have attempted to define, map or explain it by identifying its determinants or evaluating its impact. Few researchers have focused on the cultural background to this movement. That is the focus of this study, which studies collaborative consumption from an anthropological perspective, looking at the central question of our relationship with ownership. This research, rooted in Consumer Culture Theory (CCT), adopts a phenomenological approach centred on the meaning of consumer experiences. In empirical terms, it uses an ethnographic study conducted in three different fields that reflect the diversity of collaborative practices: co-housing, collaborative pleasure boating and clothes libraries. Its main theoretical foundation is the use of an original analytical framework – cosmological infrastructure, inspired by the work of Stosczkowski (2008) – which highlights the salient traits of a particular worldview. The results reveal the emergence, within a movement that remains largely consumeristic, of a counterculture that is comparable to voluntary simplicity and characterised by a new relationship with ownership, which, for proponents of this counterculture, is not only replaced by the notion of usage but is also charged with different meaning. We call this the “cosmology of alter-possession”. This research provides a better understanding of the behaviour of consumers who maintain an ambivalent relationship with possessions, somewhere between detachment and the search for lasting links, and aspire to more open and collective forms of ownership in response to the social and environmental challenges in a world with finite resources
16
Erving, Ellyn E. "The Sharing Economy: Exploring the Intersection of Collaborative Consumption and Capitalism." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/409.
Abstract:
This thesis explores how the sharing economy in America combines Collaborative Consumption ideas and social values with capitalist business models to make a profit. I discuss definitions of terms associated with the sharing economy, economic anthropological theories and case studies, as well as company and consumer motivations in sharing economy companies.
17
Bazzi, Naji, and Christine Opie. "The sharing economy and Web 2.0 : a consumer perspective." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122659.
Abstract:
The concept of the sharing economy has gained increased attention among academicresearch and practitioners alike. The sharing economy presents a shift from the traditionalcommerce way of business to a more collaborative sharing of resources. Companies suchas Uber, Airbnb and TaskRabbit have contributed to the raising popularity of sharingservices, by providing consumers with a platform to engage in peer-to-peer sharing. Inaddition, Web 2.0 has proven to be an essential factor in the rigorous growth of the sharingeconomy among consumers, by connecting them and enabling consumer engagement.Despite academic researchers devoting more attention to the sharing economy, there hasbeen a lack of research addressing specific influences that Web 2.0 has on the consumerin the sharing economy. In order to fill this gap, this research seeks to gain a deeper understanding of the consumerperspective by providing valuable insights into how Web 2.0 affects consumer behaviorwithin the sharing economy. Therefore, this research first aims to identify the aspects thatdrive consumers to consider the sharing economy as an alternative to traditional options.Following this, the research intends to uncover how both companies and peer consumersin the sharing economy attempt to influence potential consumers’ consideration of asharing option. Finally, it is equally important to highlight how participation and Web 2.0affects the outcomes. To fulfill this purpose, a qualitative study has been conducted among users of the sharingeconomy. The sample group for the semi-structured interviews was selected based ontheir shared characteristic of belonging to Generation Y and having used a sharing optionin the past. In order to add a degree of credibility to our findings, a product manager fromthe sharing economy shared comments and insights in regards to the data gathered duringthe interviews. Several themes were derived from the gathered data through the analysis and discussionin regards to the drivers, influencing factors and outcomes of the participation in thesharing economy. In terms of the drivers, the first theme is financial considerations, whoseimportance is dependent on the nature of the sharing option. The second theme is the needfor experience, which includes authentic and local experiences. Finally, the theme ofsecurity considerations is concerned with the perception of risk of participation in thesharing economy. Within the company influencing factors, the first theme of onlinemarketing is subjected to factors such as presentation and delivery which affect thecredibility of these activities. Meanwhile, the second theme of consumer referral systemsenjoys more credibility due to the overwhelming involvement of peers. On the other hand,influences by other consumers show the importance of trust in peers through eWOM,including reviews and recommendations, as part of the identified receiving consumerengagement theme. The final influencing factors are part of the third-party theme, whichincludes the importance of online news and pop culture as a source of awareness. Lastly,the identified themes in terms of outcomes after participating in the sharing economyrevolve around the change in concerns regarding risk and uncertainty, which affect thedegree of online trust. Finally, the creating consumer engagement theme shows that thequality of the sharing experience motivates the consideration to engage in eWOM and inturn become an advocate for sharing options.
18
Wang, Yun. "The factors of consumer behavior and the sharing economy : A quantitative study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77239.
Abstract:
Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. Conclusion: the finding from the study demonstrates that all of the adopted variables (psychological, personal, social and culture) had a close link and impact on the B2C business based on a shared economy. the findings indicated that with the exception of the ‘social’ variable, the others had a considerable impacts on the business strategy, despite the existing variability. The research shows that most of the elements of the consumer behavior affect both B2C and C2C.The applicability of the model is essential to the multinational firms.
19
Dziubanowska, Beata Krystyna, and Ramona Neumaier. "The Power of Clothing Libraries : ANEMPIRICALSTUDYONMEMBERSOFACOLLABORATIVE CONSUMPTION BUSINESS WITHIN THE FASHION INDUSTRY." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-683.
Abstract:
Purpose - The purpose of this study is to explore the early adopters of clothing libraries and find out why they become members of this new fashion business model within collaborative consumption. The study aims to obtain an evaluation of clothing library users and understand their motives and determinants for joining a clothing library. Methodology - The study pursues a quantitative approach. Firstly, the background research was conducted during which data were collected through open-ended interviews with managers of five clothing libraries in Sweden. This enabled the researchers to establish categories of determinants for clothing libraries which were then verified in the next part of the research: a survey filled out by clothing library members. The survey was distributed to members of five clothing libraries in Sweden and resulted in 30 responses from users from all five clothing libraries. Conclusions - The outcome of this study shows that clothing library members are not a new segment of collaborative consumption but rather they are already existing second-hand consumers. Joining clothing libraries merely adds another channel of consuming used clothing. Although the intentions to join a clothing library are mostly based on sustainable motives, style and design are still highly valued by the members.
20
Mattsson, Lisa, and Maja Wenning. "Delningskonsumtion och ägandeskap : Hur ägandeskap påverkar konsumenters intention för adoption av korttidshyra inom olika produktkategorier." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45905.
Abstract:
Efterfrågan och konsumtionen av jordens naturresurser ökar ständigt (Lieder & Rashid 2016). Längs med ett konsumtionsmönster som präglas av en mentalitet där produkter används ett fåtal gånger under en begränsad tidsperiod kommer också konsekvenser (Belk 2014a). Ett gehör på detta har lett till att nya affärsmodeller har börjat uppmärksammas. En affärsmodell av cirkulär karaktär är delningskonsumtion som bland annat inkluderar korttidshyra (Armstrong & Park 2019a). Genom att dela resurser under en kort period kan konsumenter uppleva ekonomiska-, utilitariska- och miljömässiga fördelar utan att äga produkten (Barhdi & Eckhardt 2012; Griffiths & Hwang 2017; Martin 2016). Men är ägandeskap en vän eller fiende gällande mer hållbara konsumtionsmönster? Syftet med denna studie är att observera hur ägandeskap påverkar adopteringen av korttidshyra och vidare observera om olika produktkategorier påverkas på olika sätt. En kvantitativ enkätundersökning genomfördes och resultatet tyder på att ägandeskap har en tendens att påverka adopteringen av korttidshyra sett till de observerade produktkategorierna. Dessutom finns det en indikation på att möbler tillsammans med kläder inte nödvändigtvis är särskilt lämpliga för korttidshyra medan bostäder samt, till viss del, elektronik kan anses vara mera lämpliga.The demand and consumption of the earth's natural resources is constantly increasing (Lieder & Rashid 2016). In combination with a consumption pattern that is characterized by a “take-make-waste” mentality we face anticipated consequences (Belk 2014a). As a response, a new set of business models has begun to get attention. One of these more circular models is collaborative consumption which includes short-term renting (Armstrong & Park 2019a). By sharing resources during a short period, the consumers are able to experience monetary-, utilitarian- and environmental benefits without owning the product (Barhdi & Eckhardt 2012; Griffiths & Hwang 2017; Martin 2016). But is ownership a friend or foe in regards to more sustainable consumption patterns? The purpose of this study is to observe how ownership affects the adoption of short-term renting and further to observe if different product categories are affected differently. By conducting a quantitative online survey, the result shows that there is a tendency for ownership to affect the adoption of short-term renting in the observed categories. Furthermore, there is an indication that furniture along with clothing might not be suitable for short-term renting whilst accommodation, and for some part electronics, might be more suitable due to the degree that ownership affects the intention for adoption.
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Wallace, Rick L., and Nakia J. Woodward. "Collaborating with Public Libraries to Provide Consumer Health Information Services to 17 Rural Tennessee Counties." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etsu-works/8781.
22
Schultz, Roberta J. "Customer business development through multi-functional teams, and external and internal collaborataive communication in relationship contexts /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842563.
23
He, Lei. "Consumer Behaviour in Collaborative Consumption : A study of sustainable consumption behavioural change on the online sharing platforms for products." Thesis, Uppsala universitet, Naturresurser och hållbar utveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-404379.
Abstract:
The urgency for a drastic reduction in greenhouse gas emission is emphasised in the new Special Report on Global Warming of 1.5 °C by Intergovernmental Panel on Climate Change, in order to maintain the security and sustainable development of humanity. As proposed in the report, changing individual consumption behaviour can considerably alleviate the environmental impact of consumption and emissions. However, transforming individual to sustainable consumption behaviour has proven over time to be a challenging task involving all aspects of the society and industry. Sharing practice is a form of collaborative consumption proven to be applicable in fulfilling user needs with minimised environmental impact and material consumption as well as creating a sustainable consumption behaviour. A case study is conducted on the online peer-to-peer stuff sharing platform to discover what challenges users to perform sharing practice, what influences the participation in sharing practice, and what strategy a platform can have to stimulate the participation in sharing practice. The method of this thesis is a qualitative content analysis of the user reviews from the online stuff sharing platform, and the approach is inspired by grounded theory. The findings of the thesis present the difficulties of platform users in sharing practice, i.e. information transparency, arrangement, quality, security, and user knowledge. Also, the findings state the factors underlying identified difficulties, namely social presence, competence in sharing practice, and platform responsibility. The study concludes with strategies that can be applied for optimising sharing practice and platform. Besides, the initiative of the platform is highlighted to create transformation toward sustainable consumption behaviour. Otherwise, the development of sharing practice can be jeopardised. Besides, further research is necessary to establish a holistic outlook of sharing practice and facilitating the transformation toward sustainable consumption.
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Carter, Nakia, and Rick Wallace. "Collaborating with Public Libraries, Public Health Departments, and Rural Hospitals to Provide Consumer Health Information Services." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8682.
Abstract:
East Tennessee State University Quillen College of Medicine Library (ETSUQCOML) developed a training program to enable public libraries, public health workers, and rural hospital staff to be consumer health information providers. Four NN/LM-developed classes were taught to public libraries. Regional public library directors were invaluable in obtaining the concurrence of their boards for release time for class attendance. Classes were also developed for the public health workforce and rural hospital staff. Five-hundred thirty-three students attended the classes. Fifty-two public library workers will receive the MLA's Consumer Health Information Specialist certification. Thirty-one public libraries have joined NN/LM. All ordered MedlinePlus marketing materials for their libraries from InformationRx.org.
25
Gustafsson, Viktor, and Gustav Höglund. "The cooperative future of game development : A phenomenon of collaboration between producers and consumers in the video game industry." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188581.
Abstract:
Independent developers and large-scale development studios - commonly seen as the Davids and Goliaths of the video game industry - are moving closer together. Powerful software frameworks, traditionally reserved for professional developers and only available through expensive licenses, are becoming free to use for consumers. By sharing their tools instead of keeping them for themselves, companies can utilize the combined talent of whole communities and monetize on that talent through royalties and other indirect fees. This paper describes how the video game industry has developed in recent years to allow for this change in business strategy and examines how the industry can continue to evolve because of this. The result of a Delphi study based on interviews with game developers both inside and outside the industry point toward a future of increased intermingling and sharing of knowledge and resources, characterized by more producer-consumer collaborations and closer relationships between companies and their communities. By adopting free-to-use business models and sharing powerful, proprietary software with their consumers, companies are lowering the point of entry for aspiring developers and thereby dissolving the traditional narrative of “we and them” that has existed between independent developers and established studios in the past.Oberoende utvecklare och storskaliga utvecklingsstudior - vanligtvis betraktade som tv-spelsindustrins David och Goliath - rör sig allt närmre varandra. Kraftfulla mjukvaruramverk som traditionellt sett varit reserverade för professionella utvecklare och som tidigare endast varit tillgängliga genom kostsamma licenser blir i allt större utsträckning gratis att använda för konsumenter. Genom att dela med sig av sina verktyg istället för att hålla dem för sig själva så kan företag nyttja den kombinerade talangen hos sociala nätverk knutna till sina produkter och generera intäkter genom royalties och andra indirekta avgifter. Denna uppsats beskriver hur tv-spelsindustrins utveckling på senare år har möjliggjort denna affärsstrategiska förändring och hur industrin kan fortsätta att utvecklas som en följd av detta. Resultatet av en Delfistudie baserad på intervjuer med spelutvecklare både inom och utanför industrin pekar mot en framtid av ökat samspel och delande av kunskap och resurser. Detta karaktäriseras av fler samarbeten mellan producenter och konsumenter samt närmre relationer mellan företag och deras konsumentnätverk. Genom att ta till sig affärsmodeller som bygger på gratis-att-använda-principer och att dela med sig av avancerad, äganderättsskyddad mjukvara med sina konsumenter, så sänker företag ingångströskeln för aspirerande spelutvecklare. Därigenom löser företagen upp den traditionella “vi och dem”-relationen som tidigare existerat mellan oberoende utvecklare och etablerade studior.
26
Mattisson, Amanda, Caroline Wilkens, and Sanna Nevala. ""In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35782.
Abstract:
Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. Due to the overexposing of marketing, traditional marketing has become less effective since the majority of the information through traditional media channels pass people by. Considering this, companies are seeking new ways to market their brand and products. A new attractive marketing tool is blogs and with the help of bloggers as influencers, companies see the potential of effectively reaching out to their desired target group. Purpose: The purpose of the thesis is to examine how advertising of brands, products and services are presented in the blog of Michaela Forni as well as the readers’ interpretation of the sponsored content. Method: This thesis adopted an abductive philosophy, with an interpretive, qualitative methodological approach. The main techniques include content analysis, narrative analysis and semi-structured interviews. Conclusion: A major finding and conclusion obtained from this study is the importance of what product or service that is promoted in the sponsored blog posts. This factor plays a crucial role whether the readers are susceptible to the sponsored message or not. Thus, sponsored posts are more appreciated than native advertising and ad-banners appearing on the blog as the latter two forms feature content not written by the blogger herself. Michaela Forni is using several presentations styles of her sponsored posts which leads to a bigger interest of the readers due to the variety. One of the most significant conclusion from this study is that branded storytelling is the most effective presentational style of sponsored content. The loyal relationship between the blogger and reader results in less ad skepticism and the reader having a positive association towards the sponsored content on the blog. The authors also identified correlations between the presentation styles of the sponsored content and readers’ interpretations.
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Seifert, Dirk. "Efficient Consumer Response : Supply Chain Management (SCM), Category Management (CM) and Collaborative Planning, Forecasting and Replenishment (CPFR) als neue Strategieansätze /." Mering : Hampp, 2004. http://www.gbv.de/dms/zbw/372972977.pdf.
28
Kang, Bum-Kyu. "New conceptual framework of cross-functional collaboration for new product design development in global consumer electronics firms." Thesis, Brunel University, 2001. http://bura.brunel.ac.uk/handle/2438/5202.
Abstract:
I here have been very few studies carried out on enhancing CFC (Cross-functional Collaboration) for the product design development. nevertheless there is a clear consensus among researchers that this issue is a critical one in ne product design development. Besides, almost all of the research work, which attempted to encourage CFC in NPD situations, was carried out focused on the cross-functional team which is the most effective organisation type to encourage collaboration between other functional groups, rather than the functional organisation, which is difficult organisation to facilitate collaboration between other functional groups. On the other hand, there is still no clear evidence which proves that CFC improves the performance of' design development. Nevertheless, this proof is essential premise to support the value of producing the information to improve CFC for product design development. This research attempts to fill in this gap in the deficiency of research. This longitudinal research has been conducted with complementary research methods: a qualitative research and a quantitative research in the field. As the main body of this research, 15 key -decision makers for new product design development were interviewed and 243 questionnaires from eight leading consumer electronics companies in three countries (Korea, Japan. UK) were analysed. In conclusion, firstly, this research has proved there is a plus correlation between the level of CFC and several dimensions of the design development performance of consumer electronics products. Furthermore, a new framework model is developed and proposed after compressing and combining all vital findings of this research work. This developed model presents three major findings of this research. Firstly, the factors affecting CF C for design development of consumer electronics products, secondly, the priority of importance of these factors, and finally, factors directly contributing to design development performance in several dimensions. Overall, the findings of this research help to people what are valuable factors for building CFC climate and what are prior factor in a quandary concerning, where to concentrate their efforts so as to successfully implement their (TV to improve their design development performance. In particular, the findings of this research could further help designers and design managers who lack the experience and knowledge of collaboration situations in the rigid functional organisational boundaries, which many consumer electronics companies face.
29
Nguyen, Windy, and Tzu-Meng Chuang. "Consumer Acceptance and Value in Alternative Business Models in the Fashion Industry : A Systematic Literature Review." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26321.
Abstract:
In recent years, the consumption of clothes has increased extensively due to diminishing quality and low prices of garments along with ever-faster changing fashion trends. The linear business model results in products with a short lifespan and clutter of idle goods. With the growing awareness of environmental and social impact among the consumers; alternative business models (rental/lease, swap, resale) designed to intensify the utilization of clothes and enable sharing activities and collaborative consumption are emerging. However, the market share of these models is still low. This study aims to understand what are the barriers that hurdle; motivations that drive consumers’ adoption to collaborative fashion consumption; and how companies create and configure values to encourage consumers to partake in these innovative business models. Through a systematic literature review of 41 peer-reviewed articles, we found that the drivers for consumers towards collaborative consumption models are steered by economic factors, emotional factors, social factors, and sustainability values. While consumer barriers are namely, financial risk, arrangement, performance risk, social risk, psychological risk/lack of ownership, and lack of trust and information. It was also discovered that the collaborative fashion consumption models, in particular, rental/lease, swap, and resale are different in nature. Finally, we analyzed the existing literature and identified how companies can create, configure and capture values in these business models. This study is one of the very few to explore the interrelationship of the consumer-related drivers and barriers and business perspective. This paper can contribute relevant knowledge to academia as well as to the fashion industry.
30
Kvarnström, Susanne. "Collaboration in Health and Social Care : Service User Participation and Teamwork in Interprofessional Clinical Microsystems." Doctoral thesis, Hälsohögskolan, Högskolan i Jönköping, HHJ, Avd. för beteendevetenskap och socialt arbete, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15022.
Abstract:
This thesis addresses the relationship between citizens and the welfare state with a focus on the collaboration between service users and professionals in Swedish health and social care services. The overall aim of the thesis was to explore how professionals and service users experience collaboration in health and social care. Descriptive and interpretative study designs were employed in the four studies that comprise this thesis. A total of 87 persons participated in the four studies, including 22 service users and 65 front-line professionals. The research methods included focused group interviews, individual interviews and interactive participant reflection dialogues. The first study describes the discursive patterns in the front-line professionals’ constructions of ‘we the team’ which positions the service user as both a member and a non-member of the interprofessional team. The second study surfaces the difficulties of interprofessional teamwork as perceived by professionals. The third and the fourth studies explore how service users and professionals construct and perceive the concept of service user participation. The findings show that collaboration in terms of service user participation cannot only be understood as contract relationships between consumers and service providers. Service users and professionals perceive that there are several other ways to act as a citizen and for people to exercise human agency in relation to the welfare state. This thesis shows that the various conceptions of service user participation in interprofessional practice encompass dimensions that include themes of togetherness, understanding and interaction within the clinical microsystem. The findings of the four studies are discussed and used to create models that aim to conceptualise collaboration. These models can contribute to learning and improvement processes which facilitate the development of innovative service user-centered clinical microsystems in health and social care.
31
Carter, Nakia J., and Rick L. Wallace. "Information Revolution: Mustering the Militia: Collaborating with Public Libraries to Provide Consumer Health Information Services to 17 Rural Tennessee Counties." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etsu-works/8769.
Abstract:
Objective: To enable primarily public libraries and secondarily public health workers and rural hospital staff to be consumer health information providers with the goal of creating a program that could be copied nationally, enabling public library workers to become an important resource in reversing our national health information illiteracy.
Setting: Three regions of the state regional public library system covering seventeen counties and two regions of the state public health department system.
Participants: Public library staff, public health department staff, and rural hospital staff. Program: East Tennessee State University (ETSU) College of Medicine Library partnered with public libraries to improve the delivery of health information. Four free classes were taught multiple times: “Prescription for Success,” “An Apple a Day,” “PubMed for Public Librarians,” and “From Snake Oil to Penicillin.” Regional public library directors were used to convince their staff of its value and obtain the concurrence of their boards for release time for class attendance. Classes were also developed for the public health workforce and rural hospital staff. Existing classes (with all teaching materials on the National Network of Libraries of Medicine [NN/ LM] Website) were used with the existing public library system.
Results: Five-hundred thirty-three students attended the classes. Fifty-two public library workers received MLA’s Consumer Health Information Specialist certification. Thirty-one public libraries have joined NN/LM. All ordered MedlinePlus marketing materials for their libraries from InformationRx.org.
Conclusion: This project helped address the public health problem of health information illiteracy by filling the gap the average person has in finding quality health information. A strength of this project is its easy replication. The project used materials that were readily available and put them to use. Any library could replicate this project in its own service area saving time and cost to the library.
32
Lind, Amelia, and Anneli Hageström. "Kläduthyrning - framtidens textila konsumtionssätt? : En undersökning av möjligheter för prenumerationsbaserad uthyrning av textila friluftsprodukter i Sverige." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21976.
Abstract:
Denna studie undersöker möjligheter för utveckling av prenumerationsbaserad uthyrning av friluftskläder med utgångspunkt i pilotprojektet lanserat av företag X. Detta genom att besvara om det finns intresse och en potentiell marknad för uthyrning via prenumeration av friluftskläder, vad som krävs av en uthyrningstjänst för att konsumenter ska övergå till att prenumerera på att hyra sina kläder istället för att köpa nya, samt hur ett koncept kan utformas där utbudet upplevs som tillräckligt och personligt för varje kund. Studien drivs genom blandad metod och en abduktiv metodansats. Resultatet visar att det finns en potentiell marknad för prenumerationsbaserad uthyrning av friluftskläder men att många konsumenter inte känner behov att byta ut plaggen lika ofta som om det hade varit vardagskläder. Studiens respondenter är främst intresserade av paketerbjudande baserat på aktivitet. Bland de som inte är intresserade av att hyra alls svarar majoriteten att det är på grund av att de vill ha sina kläder tillgängliga hela tiden. För att locka konsumenter att hyra istället för att köpa krävs ett mervärde som inte fås vid köp. Detta skulle kunna skapas genom en gemenskap där användarna kan dela historier och bilder, men också genom prisfördelar, tillgänglighet och anpassningsbarhet. Utbudet bör vara personligt anpassat utifrån användarens intressen och planerade aktiviteter, men med möjlighet för viss valfrihet. Säsongsbaserad uthyrning är ett intressant alternativ då många respondenter gärna behåller plaggen en längre tid. Vidare diskuteras logistiklösningar med representanter som anordnar bytestillfällen i mindre städer där det inte finns möjlighet att ha en butik, samt vikten av att nischa sig mot en smalare kundgrupp snarare än gemene man. Det konstateras även att det krävs en större attitydförändring för att ändra konsumenters vanor och beteende från att köpa till att hyra istället.This study investigates possibilities for the development of subscription based rental of outdoor clothing, with a base in a test project launched by company X. The study examines if there is a potential market for subscription-based outdoor clothing rental, what is required from such a service for consumers to switch from buying to renting their clothes and how such a concept can be designed to make the product range feel sufficient and personal for every customer. The study is implemented with a mixed method. The result is proving that there is a potential market for subscription based outdoor-clothing rental, but that many consumers don’t have the same need to update their outdoor clothes as often as their everyday clothes. The respondents are most interested in a package-offer based on their activities. Among the ones not interested in subscription based rental, the majority answered it’s because they want their clothes available at all times. Added value is needed to attract consumers to rent instead of buy, which could be gained by creating a community among the users. Other important aspects to gain value is through price advantages, availability and flexibility. The product range should be personally adjusted but with freedom of choice. Seasonal based subscription is an interesting option since many of the respondents want to use the product for a longer time. Logistic solutions are also discussed in the study and one option is to use agents who arranges swaps in smaller cities where there are no stores. The importance of focusing on a niched consumer are displayed, as well as the need of a great change in consumer attitude to be able to change habits and consumer behaviour.
33
Fernández, Hidalgo Cristina, Larry Mikano, and Tom Vermeersch. "The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54086.
Abstract:
The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect of the co-branding strategy between a luxury brand and a high-street retailer on the luxury consumers’ brand equity of the luxury brand post-co-branding. Additionally, this study aims to find differences between the generation Y and X cohorts in terms of brand equity impact from co-branding. This effect was evaluated from three brand equity dimensions: perceived quality, brand image and brand loyalty. To conduct this research the data was collected at the department store Harvey Nichols in London where luxury fashion brands are sold. Later the data was analyzed with a regression, analysis and t-test. The consumers showed differences in terms of their attitude towards the co-branding strategies between a luxury fashion brand and a high-street retailer. In addition, this research found that all the brand equity dimensions suffer a direct influence from the attitude towards co-branding for all the consumers in the study. Direct influence means that the co-branding strategies may cause positive or negative spillover effects. Moreover, the results conclude that there is only a difference in the brand equity dimension of brand loyalty between the generation cohorts Y and X.
34
Andréasson, Caroline, and Anna Letica. "Kollaborativ Klädkonsumtion : En studie med inriktning på klädkonsumenters inställning till klädbibliotek." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14676.
Abstract:
Klädkonsumenter spelar en aktiv roll i konsumtionsutvecklingen och besitter en kraft att förändra klädkonsumtionen. Över tid har olika motreaktioner till dagens klädkonsumtion etablerats och Product-Service Systems (PSS) erbjuder alternativa konsumtionsmöjligheter. Under PSS faller kollaborativ klädkonsumtion och klädbibliotek, som syftar på byte av ägarskap eller delat ägarskap av modeprodukter. I studien presenteras Consumer Culture Theory (CCT) som riktar sig mot dynamiken i kulturella och sociala synpunkter. CCT används som teori för att identifiera kopplingar till PSS-perspektiv och huruvida klädbibliotek kan utvecklas till en bredare konsumtionskultur. Syftet med studien är att undersöka inställningen hos yngre kvinnliga klädkonsumenter till att använda klädbibliotek, genom att titta på kulturella påverkande faktorer. Genom kvalitativa semistrukturerade intervjuer visar resultat på att interna och externa kulturella faktorer bidrar till ökad medvetenhet inom hållbarhet. Allt fler klädkonsumenter förespråkar hållbara konsumtionsalternativ, vilket innebär att klädbibliotek kan få en ökad spridning.Clothing consumers play an active role in the consumption development and have the power to change clothing consumption. Over time, various counter reactions towards today's clothing consumption have been established and Product Service Systems (PSS) offer alternative consumption opportunities. PSS includes collaborative fashion consumption and clothing libraries, which refer to an exchange of ownership or shared ownership of fashion products. The study presents Consumer Culture Theory (CCT) that aims towards the dynamics of cultura land social perspectives. CCT is used as a theory to identify connections to the PSS perspectiveand whether clothing libraries can evolve into a wider consumer culture. The purpose of this study is to investigate the attitude of younger female clothing consumers to use clothing libraries, by looking at cultural influencing factors. Through qualitative semistructured interviews, the results show that internal and external cultural factors contribute to an increased awareness of sustainability. More and more clothing consumers advocate sustainable consumption options, which means that clothing libraries can increase its spread.
35
Huffaker, Stacey A. "Successes and Challenges of Family and Consumer Science Extension Agents in the Implementation of Couple and Relationship Education." DigitalCommons@USU, 2011. https://digitalcommons.usu.edu/etd/855.
Abstract:
Although healthy relationship initiatives are becoming more common, relatively little is known about the processes and outcomes of these initiatives. This study uses a phenomenological qualitative approach to examine the experiences of Family and Consumer Science (FCS) extension agents in the implementation of couple and relationship education in the Utah Healthy Relationship Initiative. Data were collected through quarterly report forms submitted by extension agents describing successes and barriers to their work. Successes in the project related to collaborative partnerships, attendance/participation, and positive outcomes for participants. Collaborative partnerships were instrumental in reaching more participants and finding cultural resources. The challenges that agents reported included constraints for participants and agents' difficulties with resources. The findings underscore the benefits of creating flexible, low-intensity, and low-cost activities that attract participants and reduce some of the barriers to participation, as well as teaming up with community organizations to implement couple and relationship education programs.
36
Oliveira, Marcelo Custodio de. "Efeitos da recomendação online no comportamento do consumidor: um estudo envolvendo confiança, satisfação, recomendação e intenção de compra." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-06022014-191749/.
Abstract:
A Web 2.0 vem alterando o comportamento do consumidor em relação às marcas. No contexto de interação pelas comunidades de marcas, sites de opiniões, blogs e micro blogs, aflora a prática do colaborativismo em que consumidores, espontaneamente, tomam atitudes de recomendar online bens e serviços, baseados em suas experiências positivas ou negativas de pré-compra. Estas atitudes de recomendação online fazem parte de um novo fenômeno que tem sido pesquisado no âmbito do estudo da intenção de compra do consumidor. O papel deste consumidor como colaborador e gerador de recomendações espontâneas nas mídias sociais traz um aumento da importância da fase de consideração no tradicional funil de compras, alterando o caminho que o consumidor decide por suas compras de produtos e serviços. Como resultado disso um impacto positivo ou negativo pode ser atribuído à intenção de compra e seus antecedentes como o sentimento de confiança, a expectativa de satisfação e a intenção de recomendação. Neste trabalho, propõe-se um framework teórico para discutir o impacto dessas mudanças e o desenho e a análise dos resultados de um experimento fatorial 2x2x2 que contribui para determinar qual o efeito das recomendações positivas ou negativas de influenciadores nas mídias sociais sobre esses antecedentes e a intenção de compra do consumidor. Como foco do experimento investiga-se e mensura-se o tamanho do impacto sobre dois tipos de serviços distintos em termos de valor para o cliente, um de alto valor monetário e outro de baixo valor monetário para o consumidor. De forma complementar investiga-se a existência ou não de diferença de atitude do consumidor em relação à intenção de compra destes serviços, entre recomendações originárias dos grupos pertencentes ao seu relacionamento social ou não. O resultado do estudo evidencia que o único fator relevante que traz impacto tanto para os antecedentes como para a intenção de compra do consumidor é o tipo de recomendação - positiva ou negativa - e que, de uma forma geral, maior impacto é atribuído para as recomendações positivas. O estudo proposto apresenta contribuições ao entendimento do comportamento do consumidor frente a este novo ambiente e trabalha no sentido de elucidar discussões de caráter gerencial com o foco em serviços em relação a esforços de marketing necessários em uma nova realidade no cenário corporativo, a era da colaboração e da importância crescente do papel dos influenciadores.The Web 2.0 is changing consumer behavior towards brands. In the context of interaction through brand communities, reviews sites, blogs and microblogs, arises the practice of collaboration in which consumers spontaneously take attitudes to recommend online goods and services, based on their positive or negative experiences of pre-purchase. These attitudes of online recommendation belong to a new phenomenon that has been researched in the study of consumer purchase intention. The role of this consumer as a collaborator and generating recommendations spontaneously in the social media provides an increase of the importance of the stage of consideration in the traditional purchasing funnel, changing the way that consumers decide by their purchases of products and services. As a result, a positive or negative impact can be attributed to the purchase intention and its antecedents such as trust, satisfaction and intention of service recommendation . In this study, we propose a theoretical framework to discuss the impact of these changes and the design and analysis of a 2x2x2 factorial experiment that contributes to determine what is the effect of positive or negative recommendations from social media influencers on antecedents and consumer purchase intention. As focus of that experiment we have manipulated two types of services (low and high price), peer groups (personal and external) and nature of message (negative and positive recommendation). The results show that the only relevant factor which brings impact on the trust, satisfaction, recommendation and purchase intention is the type of message - positive or negative - and in general greater impact is attributed to positive messages. This study contributes to the understanding of the consumer behavior face this new environment and can drive to discuss the marketing efforts required in a new reality in the corporate scenario - the era of collaboration and increasing role of influencers.
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Karlsson, Kathrin, and Matilda Sandberg. "Hyra kläder : utforskar den erfarna konsumentens upplevelser." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26361.
Abstract:
Att hyra kläder är ett fenomen som fått ökat intresse de senaste åren. Inte minst i forskningen där det visat sig komma med miljömässiga fördelar. Kläduthyrning är en form av cirkulär ekonomi och ett svar på textilindustrins negativa miljöpåverkan och dess linjära arbetssätt. Trots vetskapen om dessa existerar fortfarande en stor efterfrågan av nyproducerat mode, varför kläduthyrning kan vara ett hållbarare sätt att uppfylla konsumenternas behov att förnya sig. Syftet med studien är att öka förståelsen för hur konsumenter upplever kollektiv konsumtion, specifikt kläduthyrning. Med dess kvalitativa karaktär identifieras upplevda fördelar respektive nackdelar hos konsumenten samt skillnader och likheter mellan beprövade hyrkoncept. Datainsamlingen baserades på tolv semistrukturerade intervjuer med konsumenter som har erfarenhet av att hyra kläder. Respondenternas svar har analyserats genom Social Exchange Theory (SET) och sedan kategoriserats in i olika teman. Den teoretiska modellen har även stått som grund för att förstå hur konsumenterna väger fördelar och nackdelar mot varandra i valet att hyra kläder. Genom studiens identifierade teman kunde även upplevda skillnader och likheter mellan koncepten konstateras samt användas som underlag för att förstå varför konsumenterna upplever dessa olika. Utifrån respondenternas svar identifierades fem olika uthyrningsmodeller. Genom attapplicera SET urskiljdes sex hedonistiska respektive sex utilitariska motiv samt att tillit och låg risk var faktorer som spelade in. Studien kom även fram till en modifierad version av SET vilken indikerar att vissa faktorer väger tyngre än andra. Flera utilitariska faktorer sam tupplevd risk visade sig vara mer avgörande trots att konsumenterna upplevde fler fördelar gentemot nackdelar. Resultatet visade också att när konsumenter väl provat att hyra kläder är inställningen generellt positiv. Denna studie bidrar därför till en bredare kunskap om kollektiv konsumtion och affärsmodeller inom kläduthyrning. Studien kan även vara användbar i vidare forskning samt för utveckling av branschen och liknande affärsmodeller. Uppsatsens presenteras på svenska.Renting clothes is a phenomenon that has gained increased interest in recent years, not least in the research field where one has discovered environmental benefits. Clothing rentals are part of the circular economy and is a response to the negative environmental impact caused by the linear way of working in the textile industry. Despite this knowledge, there is still a high demand for newly produced fashion. Thus, renting clothes can be a way of fulfilling consumer needs to renew themselves with less negative environmental impact. The purpose of this study is to gain further understanding of how consumers experience collaborative consumption, specifically clothing rental. With its qualitative nature, this study identifies consumers perceived advantages and disadvantages as well as differences and similarities between rental models. By conducting twelve semi-structured interviews with experienced consumers data was collected. Through the lens of Social Exchange Theory (SET), the respondents’ answers could be categorized in to different themes. The theory also worked as a tool to analyze how consumers weigh perceived advantages and disadvantages when choosing whether or not to use a rental service. Through the identified themes, perceived differences and similarities between various rental services could be determined and used as a basis for understanding why consumers experience the concepts differently. Based on the answers of the respondents’, five different rental models were identified. By applying SET six hedonistic and six utilitarian motives was found. In addition, trust and reduced risk were important factors in the consumers decision. The research also resulted in a modified version of SET that implies that some factors weight heavier than others. Several of the utilitarian motives as well as perceived risk were more decisive, despite the fact that consumers experienced more advantages than disadvantages. The result also showed that once consumers have experienced the concept of renting clothes, their attitude is generally positive. Therefore, this study contributes to deeper knowledge about collaborative consumption and business models based on clothing rental. It can also be useful in further research as well as for the development of the industry and similar business models. This report is presented in Swedish.
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Gruen-Martin, Adèle. "Understanding consumer appropriation in access-based consumption as the creation of meanings : an investigation trough design." Thesis, Paris Sciences et Lettres (ComUE), 2017. http://www.theses.fr/2017PSLED016/document.
Abstract:
Cette dissertation a pour but de comprendre l’appropriation par les consommateurs d’objets ou lieux qu’ils partagent. En nous basant sur les théories de l’appropriation, de la consommation par l’accès et du design, nous questionnons la définition, l’émergence et la valeur perçue de l’appropriation en accès. Nous explorons les contextes de l’autopartage et du coworking au travers de quatre articles. Nos résultats mettent l’emphase sur le rôle des objets matériels dans la mise en pratique de l’appropriation par les consommateurs. Nous définissons l’appropriation du consommateur dans le cadre de l’accès comme la création de significations (valeur de signe, valeur de lien, bien-être dans l’usage) grâce à un ensemble routiniers de pratiques entre les consommateurs et les éléments matériels de l’activité de consommation par l’accèsThis dissertation aims to understand consumer appropriation of objects and places shared with others. We draw from theories of appropriation, access-based consumption and design to question the definition, the value and the emergence of consumer appropriation in access. We explore the contexts of car sharing and coworking spaces through four research articles. Our findings highlight the role of material objects in the enactment of consumer appropriation practices. We define consumer appropriation as the creation of meanings (sign value, linking value, wellbeing in use) enacted through a routinized set of practices between the consumer and the material elements of the access-based activity
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Girerd-Barclay, Nicolas. "Just Build It." Thesis, Linnéuniversitetet, Institutionen för design (DE), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86291.
Abstract:
The Thesis Project aimed to cultivate understanding about the interrelationships between humans and materials in the context of consumerism, sustainability, and time, through helping people learn about woodworking materials and tools, develop a more profound respect for them, and understand how one interacts with them. Incorporating repair culture and material education into a collaborative service design, the author reflected on his sustainability as a woodworker to enable others to connect with materials and tools in a meaningful way. The Project followed a nonlinear process, allowing the author to move back and forth to reflect, refine and progress from idea to form, and back to idea, while respecting his tangible need for medium and method. By researching scores of different woodworking tools found in an antique tool box received as a gift, the author defined their purpose in woodcraft and their connection with people they served and society as a whole. Inspirations for the Project consisted of woodworking, time, and social, environmental and economic stability, in addition to various types of design: service, collaborative, circular, and critical. Four different processes – prototyping, service blueprint, advertising and service experiences – were employed to respond to the research question. Key results included the provision of over 20 services to 15 individuals through a simple design process. By helping people to fix their objects in an ongoing conversation about sustainability with regard to material use and consumption, tools and practices were used effectively to change interrelationships between people and materials. Through the services and ‘hands-on conversations’, many began to understand and appreciate the possibilities of tools to revitalize old furniture and increase their value. Some people used tools themselves to resolve their problems, with all participants showing appreciation for the services, while expressing commitment to use, rather than discard, the objects. A few of the thousands contacted through social media, responded to calls for assistance, with the Project concluding that the process has potential, but without a business model, it would be difficult to sustain. Questions regarding the future included: What type of business could harness opportunities, offering viable employment? How many would need to be involved? How great is the demand for services? Which policies or regulations must be in place for a successful practice? The author was cognizant of the need for additional skills and knowledge to pursue the challenge of operationalizing the services provided through a sustainable livelihood.
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Buch, Julia, and Jakob Trenk. "Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52680.
Abstract:
Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. Fast furniture relies on high resource consumption, outsourced production, and furniture design that makes it necessary to replace it more often. This causes a decrease in quality and an increase in produced quantities. Most of the furniture worldwide is landfilled as it is not recyclable due to low-quality materials. One potential solution is implementing Circular Economic practices, including furniture rental as an alternative way of consumption. Consumer acceptance of this model is scarcely researched, but the formation of consumers' attitudes and intentions has been the subject of publications in other consumption contexts. The recent literature is reviewed, and a research framework was built based on the Theory of Reasoned Action and additional intrapersonal barriers and drivers. Purpose: This research aimed to explain the relationship between intrapersonal barriers and drivers with attitude and behavioral intention towards furniture rental. Further, it was aimed to show which furniture categories are most likely to be rented. Method: A quantitative approach deploying a self-administered online survey was chosen. 235 usable responses were gathered, which were analyzed using PLS-SEM to assess the hypothesized relationships. Conclusion: The findings show that the overall attitude towards furniture rental is positive. Trend orientation and perceived risk are the most influential antecedents of attitude and behavioral intention. Supporting the Theory of Reasoned Action, attitude is the strongest predictor of behavioral intention. Perceived sustainability value, perceived economic value, and materialism also significantly influence the intention to rent furniture. Familiarity with the Sharing Economy shows no significant influence. The study contributes to the existing literature on consumer intentions to use alternative consumption. A new research model was developed based on existing theory and literature. Managers can use the findings to alter, adapt, and build their furniture rental service offerings.
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Bassetto, Jefferson. "MÍDIAS SOCIAIS ON-LINE: o consumidor fala, mas quem escuta?" Universidade Metodista de São Paulo, 2013. http://tede.metodista.br/jspui/handle/tede/654.
Abstract:
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Previous issue date: 2013-04-03Sob o prisma da comunicação mercadológica, esse trabalho se propõe investigar o novo perfil de consumidor que, conectado a uma ampla rede de pessoas, influencia e até comanda diversas mudanças na forma de produzir e vender bens e serviços. A comunicação passa a ser mais horizontal do que vertical, pois os consumidores manifestam-se nas mídias sociais on-line e interagem com seus pares, e muitas empresas demonstram dificuldades em perceber o início desse crescente poder de manifestação do consumidor. O propósito desta pesquisa é investigar até que ponto os consumidores estão conseguindo ser ouvidos pelas empresas por meio das mídias sociais on-line. A metodologia aplicada foi o Estudo de Casos Múltiplos de empresas do setor de telefonia celular. Construiu-se um instrumento de pesquisa e, por meio de análise de conteúdo dos comentários coletados durante três meses nas páginas da TIM e da CLARO no Facebook, os resultados apontam uma dificuldade muita grande das empresas do setor de telefonia em ouvir os consumidores.
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Santos, Paula Alexandra Baeta dos. "A relação entre materialismo e consumo colaborativo." Escola Superior de Propaganda e Marketing, 2016. http://tede2.espm.br/handle/tede/199.
Abstract:
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Materialism is the importance assigned by the individual to the ownership and acquisition of material goods as a way to express personality and social identity. Collaborative consumption, in turn, corresponds to an alternate consumption mode in which the acquisition and ownership give way to practices arranged mainly around sharing and access. Given these definitions, there seems to be a conflict for more materialistic individuals when they consider adopting collaborative consumption practices. This study aimed to understand whether materialism is antecedent of propensity to adopt collaborative consumption practices. It also examined the relationship between materialistic individuals’ profiles and the importance attached to the reasons of adoption. For these purposes, a field survey with 223 telephone interviews was conducted with residents of the São Paulo metropolitan area. The reduced materialism scale developed by Richins (2004) and adapted by Ponchio and Aranha (2008) was used to measure this construct. The scale was validated in the context of this research. From the theoretical framework, four collaborative consumption modes were selected to be investigated: trading or selling used goods, renting or borrowing products, car rental and exchange of intangible goods (services). Similarly, the reasons for adoption were selected too. The results show that collaborative consumption is an option to be considered by more materialistic individuals, as long as it is not based on access, but in exchange or acquisition of used goods. One possible motivation for their engagement is the opportunity to acquire innovative products that contribute in some way to their social distinction. At the end, academic and managerial implications were discussed as well as the limitations of this study and recommendations for future research.
O materialismo refere-se à valorização que o indivíduo atribui à aquisição e ao acúmulo de bens como forma de expressão de sua personalidade e identidade social. O consumo colaborativo, por sua vez, corresponde a uma forma de consumo alternativa, na qual a aquisição e posse de bens cedem lugar a práticas de consumo organizadas, principalmente, em torno do compartilhamento e do acesso. Dadas estas definições, parece haver um conflito entre a adesão ao consumo colaborativo por parte de indivíduos mais materialistas. O objetivo deste estudo foi entender se o materialismo é antecedente da propensão de adesão às práticas de consumo colaborativo. Além disso, analisou-se também a relação entre o perfil materialista do indivíduo e a importância atribuída a aspectos motivadores da sua adesão ao consumo colaborativo. Para tanto procedeu-se um levantamento de campo com 223 entrevistas telefônicas realizadas junto a moradores da região metropolitana de São Paulo. A mensuração do materialismo foi feita por meio da escala reduzida de Richins (2004) adaptada por Ponchio e Aranha (2008). A escala foi validada no contexto desta pesquisa. A partir do referencial teórico foram selecionadas quatro práticas de consumo colaborativo a serem investigadas: troca ou venda de produtos usados, aluguel ou empréstimo de produtos, aluguel de carro e troca de bens intangíveis (serviços). Da mesma forma foram selecionados os motivadores de adesão. Os resultados apontam que o consumo colaborativo se apresenta como alternativa a ser adotada por indivíduos mais materialistas, desde que não seja baseado no acesso, e sim na troca ou aquisição de bens usados. Uma possível motivação para seu engajamento é a oportunidade de adquirir produtos inovadores, que contribuam de alguma forma para a sua distinção social. Ao final foram discutidas as implicações acadêmicas e gerenciais destes resultados, assim como suas limitações e as recomendações para pesquisas futuras.
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TRAN, HANNA, and EMMY VESTERBERG. "Konsumentinvolvering i produktutvecklingsprocessen i vitvarubranschen." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279767.
Abstract:
Konkurrensen på marknaden blir allt tuffare och i takt med detta blir kundperspektivet en allt viktigare framgångsfaktor. Syftet med denna rapport är därför att undersöka och fördjupa förståelsen för hur företag inom vitvarubranschen använder sig av användarinvolvering i produktutvecklingsprocessens olika faser. Dessutom ska det skapas en förståelse för vad detta ger för effekter för företaget samt hur de använder och sprider kunskap från involveringen av konsumenter. Forskningsfrågorna besvarades genom en djupgående litteraturstudie för sedan att bygga upp en teoretisk referensram och därigenom få en uppfattning av rådande teorier och metoder som används vid kundinvolvering. Detta jämfördes sedan med en semistrukturerad intervjustudie där kundinvolvering inom vitvarubranschen undersökts. Respondenterna som deltog i intervjustudien var anställda hos Electrolux, ett internationellt företag som arbetar med vitvaruprodukter. Studien visar att det finns olika åsikter kring kundinvolvering vad gäller i vilka faser konsumenten ska involveras i processen och i vilken grad involveringen ska ske. Resultatet visade att de metoder som används för att integrera användare i produktutvecklingen huvudsakligen används i informationssyfte för att skapa en förståelse och kunskap om konsumentens användande av produkten, som sedan kan användas av produktutvecklarna. Att involvera konsumenter i arbetet ansågs främst ha positiva effekter, men att det fanns vissa svårigheter som var viktiga att ta hänsyn till för att nå ett önskat och användbart resultat. Dessutom visar studien att tvärfunktionella samarbeten bidrar till enklare kommunikation och informationshantering eftersom flera olika funktioner är med under hela produktutvecklingsprocessen.The competition in the market is getting far more resilient, hence, the customer perspective becomes an increasingly important success factor. The purpose of this report is, therefore, to investigate and immerse the understanding of how companies in the home appliance industry implement customer involvement in the different phases of the product development process. In addition, an understanding of how customer involvement will affect the company and how they use and spread the knowledge from these implementations will be created. The research questions were answered through an in-depth literature study to create a theoretical framework and therefore gain an understanding of prevailing theories and methods used in customer involvement. This was subsequently compared with a semi-structured interview study in which customer involvement in the home appliances industry was investigated. The respondents who participated in the interview study worked at Electrolux, an international company in the home appliance industry. The study shows that there are different opinions about customer involvement regarding the phases in which the consumer should be involved in the process and to what extent the integration should take place. The results of this research indicate that the methods used to integrate users in the product development process are mainly for informational purposes, to create an understanding and knowledge of the consumer's use of the product. This knowledge could later on can be used by the product developers. Involving consumers in the process was considered to have positive effects, however there were some difficulties that were important to take into account in order to achieve a desired and useful result. The study also shows that cross-functional teams could contribute to easier communication and information management since many different functions are involved throughout the product development process.
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Wallace, Rick L., and Bruce Behringer. "Potential of Technology to Improve the Availability and Use of Health Information on Cancer Subjects for Clergy from Rural Communities." Digital Commons @ East Tennessee State University, 2020. https://doi.org/10.1111/hir.12275.
Abstract:
Background: Cancer is a leading cause of death around the world and often is a chronic long term disease. This calls for an expanded workforce to include non-traditional health care providers.
Objective: To determine effectiveness of a cancer information training project with clergy from selected rural Appalachian areas to improve comfort and willingness to work as part of the cancer health care team.
Methods: Clergy were trained in the consumer health database of the National Library of Medicine MedlinePlus.gov. Exercises were required that were done using an iPad tablet with an online curriculum. They were also taught how to do a population health assessment of their particular area and develop a health ministry for their church.
Results: Three key elements were confirmed that would enable replication of the pilot: access to medlineplus, programmed learning modules using mobile technology such as iPads, and staff support including librarians and medical staff. With these key elements, the cancer project is potentially replicable with other groups beyond clergy.
Conclusion: about population health, built on new awareness and topical health knowledge, and using new skills to identify relevant information and library resources, could open minds and enhance community support for preventive and medical interventions.
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Schwing, Maximilian. "Adoption Factors and Outcomes of Shared Micromobility Solutions – An Empirical Examination in Closed-Campus Environments." Electronic Thesis or Diss., Toulouse 1, 2023. http://www.theses.fr/2023TOU10002.
Abstract:
En tant qu'application de l'économie collaborative, la micromobilité partagée se réfère à l'utilisation partagée de modes de transport légers, tels que le partage de scooters électriques. Elle est considérée comme faisant partie intégrante de la mobilité urbaine durable, car elle réduit la dépendance aux véhicules motorisés individuels et résout le problème du premier et du dernier kilomètre des transports publics. Cependant, la micromobilité partagée est controversée en raison de problèmes liés aux consommateurs, tels que le vandalisme. Par conséquent, elle a suscité de l'intérêt dans le monde académique et du management des fournisseurs de services de solutions de mobilité. Dans ce contexte, cette thèse vise à comprendre comment les consommateurs adoptent la micromobilité partagée en se concentrant sur les environnements de campus fermés. Tout d'abord, nous utilisons le protocole d'analyse de revue de littérature systématique théorie-contexte-caractéristiques-méthodologie (Paul & Criado, 2020) pour donner une agenda de recherche en marketing sur l'économie du partage et la micromobilité. A partir de cette révue de littérature, nous définissons nos questions de recherche sur la micromobilité, précisément sur : 1) les facteurs d'adoption sur a) l'intention d'utilisation de la micromobilité et b) le comportement réel d’utilisation, 2) les antécédents de la satisfaction et l’impact sur comportement d'utilisation, et 3) les effets longitudinaux de l'expérience de l'utilisateur sur l'intention d'utilisation de la micromobilité. En mettant en place un terrain expérimental pour la micromobilité partagée dans un campus fermé, nous recueillons des données d'enquête empiriques et des données comportementales pour répondre à nos questions de recherche. En ce qui concerne la première question à propos des facteurs d'adoption sur a) l'intention d'utilisation de la micromobilité et b) le comportement réel d’utilisation, nous utilisons l'UTAUT2 (Venkatesh et al., 2012) et intégrons la théorie de la valeur perçue (Holbrook, 1994), la théorie de l'engagement organisationnel (Adler & Borys, 1996) et la théorie du calcul de la protection de la vie privée (Martin & Murphy, 2017). Les résultats indiquent que l'espérance de performance, l'espérance d'effort, l'empowerment de la tâche ainsi que la valeur hédonique et utilitaire sont des antécédents de l'intention d'utilisation de la micromobilité qui affectent ensuite positivement l'utilisation réelle.En ce qui concerne la deuxième question à propos des antécédents de la satisfaction et l’impact sur comportement d'utilisation de la micromobilité dans les campus fermés, nous utilisons le modèle de confirmation des attentes (Bhattacherjee, 2001) et intégrons la théorie du bien-être (Diener et al., 1999). Les résultats révèlent que le bien-être subjectif est un antécédent de la satisfaction, qui est elle-même influencée par les valeurs perçues hédoniques et économiques. Enfin, En ce qui concerne la troisième question à propos des effets longitudinaux de l'expérience de l'utilisateur sur l'intention d'utilisation de la micromobilité nous utilisons le modèle UTAUT2 (Venkatesh et al., 2012), la théorie de la focalisation réglementaire (Avnet & Higgins, 2006), la théorie de la valeur perçue (Holbrook, 1994), la théorie de l'engagement organisationnel (Adler & Borys, 1996), la théorie du bien-être (Diener et al., 1999) et la théorie de l'identité sociale (Ashforth & Mael, 1989). À travers d’une étude intra-sujet et deux échantillons indépendants (expérience à court terme et à long terme), nous révélons que l'attente de performance et l'empowerment de la tâche sont des antécédents stables de l'intention d'utilisation des services de micro mobilité dans des campus fermés, tandis que la valeur hédonique diminue avec le temps. […] En conclusion, nous présentons des implications pour des mangers et les décideurs politiques qui souhaitent mettre en oeuvre des services de micromobilité partagéeAs an application of the sharing economy, shared micromobility refers to the shared use of light-weight transportation modes (e.g., e-scooter sharing). It is considered an integral part of sustainable urban mobility, as it reduces the reliance on individual motorized vehicles and solves the first-and-last-mile problem of public transportation. However, shared micromobility is controversial with consumer-related issues. Consequently, it has attracted interest outside and inside academia, and service providers innovate their solutions. In this context, this dissertation aims to understand how consumers adopt innovative shared micromobility by focusing on the application in closed-campus environments. First, we use the theory–context–characteristics–methodology systematic literature review protocol (Paul & Criado, 2020) to provide a holistic overview and research agenda of theoretical and empirical aspects at the intersection of marketing research on the sharing economy. Thus, we define our research questions related to 1) adoption factors and real user behavior 2) satisfaction and continuance intention to use 3) longitudinal effects of user experience on the perceptions of closed-campus micromobility. By setting up a field laboratory for shared micromobility in a closed-campus setting, we collect empirical survey and behavioral data to answer the related questions. Regarding the first question, we examine the antecedents of behavioral intention to adopt closed-campus micromobility and its influence on real user behavior. We draw on the UTAUT2 (Venkatesh et al., 2012) and integrate consumer perceived value theory (Holbrook, 1994), employee enablement theory (Adler & Borys, 1996) and privacy calculus theory (Martin & Murphy, 2017). The results indicate that performance expectancy, effort expectancy, task enablement, and hedonic and utilitarian value are significant antecedents of behavioral intention, which positively affects real use. Regarding the second question, we examine the antecedents of satisfaction and continuation behavior of closed campus micromobility. We draw on the expectation-confirmation model (Bhattacherjee, 2001) and integrate the theory of well-being (Diener et al., 1999) and consumer perceived value theory (Holbrook, 1994). The results reveal that subjective well-being is an antecedent of service satisfaction, which in turn is influenced by hedonic and economic values. Finally, regarding the third question, we examine the longitudinal effects of user experience. Based on UTAUT2 (Venkatesh et al., 2012) and regulatory focus theory (Avnet & Higgins, 2006), we add consumer perceived value theory (Holbrook, 1994), employee enablement theory (Adler & Borys, 1996), theory of well-being (Diener et al., 1999) and social identity theory (Ashforth & Mael, 1989). Through a within-subject design and two independent samples (short-term and long-term experience), we reveal that performance expectancy and task enablement are stable antecedents of usage intention, whereas hedonic value decreases. Concerning outcomes, we highlight the role of subjective well-being and organizational identification from the perspective of users and organizations. Our research offers contributions to the literature on technology adoption and shared micromobility, by highlighting important factors and outcomes that influence the decision to use shared micromobility solutions in closed-campus settings. We also offer methodological contributions. Thanks to the implementation of the field laboratory, we combine declarative survey data with real behavioral data and analyze longitudinal effects. To conclude, we present implications for both managers and policymakers who want to implement shared micromobility services
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Manthé, Elodie. "Analyse du comportement d'investissement en equity crowdfunding : une approche par la valeur consommateur." Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCG003/document.
Abstract:
L’equity crowdfunding (ECF) est un mode d’investissement récent, accessible au grand public, qui a pour caractéristiques de se dérouler en ligne, au sein d’une communauté virtuelle, dans l’environnement d’une plateforme intermédiaire.Ce travail doctoral a pour objectif de mieux comprendre le comportement des investisseurs particuliers qui achètent des produits financiers en ECF, les crowdinvestors.En s’inscrivant dans le courant de la valeur de consommation, cette recherche contribue à définir les sources de valorisation d’investissement en ECF et en étudie spécifiquement la dimension participative et son influence sur la décision d’investissement.Une revue de littérature en finance entrepreneuriale sur le profil, les motivations, le comportement d’investissement et les facteurs d’influence de la décision d’investissement des crowdinvestors est proposée. Une enquête exploratoire reposant sur 13 entretiens et une étude empirique testant un modèle d’équations structurelles sur la base de 436 questionnaires, ont été menées auprès de membres de la plateforme d’ECF française WiSEED.L’analyse des données menée avec l’approche PLS montre que la valeur perçue de l’expérience de participation a une influence significative sur la valorisation de l’investissement, mais pas sur la décision d’investissement. Nous mettons en évidence le rôle central de l’expertise subjective du capital-amorçage des individus comme antécédent de la décision d’investissement, de la valorisation de l’expérience de participation et de l’engagement dans la communauté en ligne. Enfin, les résultats indiquent que le risque perçu n’est pas un modérateur du modèle tandis que la sophistication de l’investisseur en est unEquity crowdfunding is a recent investment mode, opening acces to venture capital to unsophisticated investors. ECF allows platform-based online investment within a virtual community.This research aims to improve understanding of indivual investors financial products consumption, in the ECF context, the so-called crowdinvestors.Building on consumption value theory, this research helps defining ECF-investment value sources for crowdinvestors. It focuses especially on the ‘participation in community’ dimension of ECF as a determinant of various investment behaviors.A litterature review in entrepreneurial finance is presented to define profiles, motivations, investment behaviors and quality signals influencing crowdinvestors’ investment decision.To answer three main research questions, an exploratory study was conducted on 13 members on french ECF platform WiSEED. We put in evidence the difference between the investment experience and the participation in community experienceThus, an empirical study based on a theoretical model is conducted and various PLS analysis are run on a set of 436 surveys answered by WiSEED members. Results show that perceived value of participation experience has a positive and significant influence on perceived value of investment but no influence at all on investment decision.Though, we highlight the central role of individuals’ venture capital expertise both on their investment (amount and number), their engagement within the platform community and their participation experience perceived value. inally, results indicate that perceived risk is not a moderator of the model whereas investor sophistication is
47
Chowdhury, SA. "Exploring collaborative in-store shopping with remote shopping partners : a case study with meat consumers." Thesis, 2021. https://eprints.utas.edu.au/38296/1/Chowdhury_whole_thesis.pdf.
Abstract:
Collaborative shopping is an activity where two or more people shop together to fulfill their purchase needs. Collaborative shopping improves consumers’ purchase decisions and social bonds. It occurs in-store, online, and where one person is present in the store, and others are in a different location, communicating via technology. Food purchasing is one of the main contexts where consumers are involved in collaborative shopping. When consumers shop alone, they often use mobile technology while in the shop to communicate with their friends and family for various purposes. They depend on basic mobile interaction, such as voice calls, text messages, or multimedia messages. In recent years human-computer interaction (HCI) researchers have given a lot of attention to the food industry and it has become a significant research area in that community. HCI Researchers are focusing on helping food consumers by introducing technology that supports a range of food-related activities from shopping to eating. However, most of the previous research has focused on individual consumers whereas collaborative shopping involves two or more shoppers.
This research explores consumers’ remote collaborative shopping in the context of meat shopping to understand consumers’ in-store collaborative shopping behavior such as for what purpose they collaborate with their remote shopping partner and how mobile technology is being used to support their collaboration.
Meat is one of the main protein sources for many people. During their meat purchase, consumers search for meat-related information to make a purchase decision, because consumers value good meat for better health and taste.
During shopping, not every consumer understands the product-related information that is available at the point of purchase. In that situation, consumers may communicate with their friends and family to seek preferences and meat-related information. To understand meat consumers’ in-store collaborative shopping with remote shopping partners, this research investigated premium beef, beef, chicken, lamb, and pork meat consumers’ in-store collaborative shopping with a remote collaborator.
A mixed-methods-research methodology was adopted to collect and analyse qualitative and quantitative data. In the first phase of the research, a qualitative study was conducted. Semi-structured interviews were conducted with premium beef consumers to identify their instore collaborative shopping behavior with remote collaborators and uses of mobile technology. Data were analyzed using a grounded approach. The qualitative study led to the quantitative study. In the second phase of the study, an online survey was conducted with beef, lamb, pork, and chicken meat consumers to explore their in-store collaborative shopping. In this phase data were collected using an online survey and data were analyzed using descriptive statistics.
The findings of the qualitative and quantitative studies show that remote collaborative shopping is part of the meat shopping context. Meat consumers value their friends and family’s opinions to make purchase decisions. In the context of remote collaborative shopping, current mobile technology plays an important role as mobile technology is usually accessible anytime anywhere. However, they are only using the existing communication features of mobile technology, there are no dedicated tools to support meat consumers’ remote collaborative needs where meat consumers could access product information, communicate with their partners in real-time, and compare different products. The study also identifies the types of information consumers share with their remote collaborators during this type of collaborative shopping. The most important information consumers share are price, cut, type, shopping location, and brand. They discuss this information to confirm the purchase with their remote shopping partner. Finally, findings identify consumer’s future preferences for using technology to support their remote collaborative shopping. Consumers prefer real-time interaction where they can communicate with their remote shopping partner, share real-time information, and make a joint decision. They also want accurate local product information to decide on their purchase.
The major contribution of this thesis includes the exploration of remote collaborative shopping in the meat shopping context in-terms of why meat consumers collaborate, how they collaborate, and the importance of mobile technology in a remote collaborative shopping context. These findings contribute to the body of knowledge to better understand remote collaborative shopping in the meat shopping context. Also, this research established an understanding of the technological, social, and knowledge requirements for remote collaborative shopping.
48
Chen, Jhao-Yu, and 陳昭宇. "The Effects of Intrinsic/ Extrinsic Motivation on Collaborative Consumption Attitude and Intention of Consumers." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5538qc.
Abstract:
碩士南臺科技大學
資訊管理系
106
As the new collaborative consumption type quickly spread out, people’s consumption concept shifting from product-oriented to sharing economy. This research studies human’s participation of collaborative consumption motivation based on a self-determination theory, and how it affects one’s altitude and intention. Our main study target is staffs who work in high-technology industry; collecting 152 surveys. After structural analysis of the variables and casual relationship, it was found that: 1. the internal consistency of happiness and external motivation of economic benefit result in positive effect of human's collaborative altitude. 2. Behavioral intention are positively affected by happiness, reputation and altitude. 3. The main impact to human’s participation in collaborative economy is economic benefits. 4. The main effect of human’s participation intention is happiness. 5. The research model is up to 72% reliable on explaining consumers’ participation of sharing economy. It is also up to 70% reliable on explaining behavioral intention. Therefore, as collaborative economy can bring more economic benefits to consumers, it is also a method to attract consumers. Furthermore, it can also provide a meaningful interactive model to facilitate happy experience. These results of the study can provide some initial cognition for related filed of research, and provide business or governments to clearly understand what the primary concerns of human’s minds.
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Chen, Chun-Hung, and 陳俊宏. "A Study on Consumer Participatory in Collaborative Design." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/46924648611815847954.
Abstract:
碩士國立雲林科技大學
工業設計系碩士班
91
A Study on Consumer Participatory in Collaborative Design Student： Chun-Hung Chen Advisors：Zhao-Hua Wang Institute of National Yunlin University of Science & Technology ABSTRACT In the very hard competition of the enterprises ,in order to catch the best benefit from the consumer and to save the unnecessary waste on the cost of the research ,it be- comes a trend on the market to design product for consumer-oriented. In the present generation of Internet development ,the immediacy and interaction of Internet be- comes good tools to search the needs of the consumer for designers. And let con- sumers to participate some others degree design ,the product design which designed by that way will conform the needs of consumer more. This research operates a case of the enterprise to the environment of collaborative design. And we plan the prototype of the interface through testing some professional designers. And we get the standards of the prototype of interface design, also can rebuild the prototype of interface for consumer. After getting the prototype of the interface in the collaborative design by designed for designers, we adjust to fit consumer according the scientific or technical literature. And we find one case of develop the future mobile-phone to let the consumer to participate this case. They provide their thoughts and their point of view, then research the real meaning of them to understand the benefit information from consumers. At last, we research that and get the frame theory of the phenomenon ,also know the real meaning beyond the situation. Keyword：CSCW、Collaborative Design、Consumer Participatory、Customer -designed、Consumer-oriented
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Chung, Wei-Wen, and 鐘偉文. "Taiwan consumer's acceptance toward Collaborative Consumption." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46603900485644266473.
Abstract:
碩士國立臺灣科技大學
企業管理系
103
“Collaborative Consumption (CC)” was created by Rachel Botsman who made a speech at TED Talk since 2010. This technology is the combination of traditional sharing consumption and internet platform. CC has a great vogue due to its convenience and characteristic of saving money since financial crisis of 2007–08. This concept has already fitted in European’s and American people’s life, but for Asia, it is still a new technology which needs promotion to let customers know it. At present, the most popular CC’s technology is Uber. Even Uber is a famous name between Taiwan consumers, it still needs the investigation to realize customer’s acceptance. Academically, though foreign scholars have discussed lots of CC’s aspects, it still needs someone to study Taiwan consumer’s acceptance toward CC. Hence, this study will focus on factors which will affect Taiwan consumer’s intention toward CC. This study use extend TAM as research model, this model is the combination of original TAM and trust & TPB’s variables. We can study three questions as blow through this model: 1.To realize Taiwan consumer’s acceptance toward CC; 2.To realize an effect of trust toward CC user’s PBC, SN and attitude; 3.To prove whether “An extension of Trust and TAM model with TPB” which created by Wu and Chen (2005) can be used to other e-commence, like Collaborative Consumption. After research analysis, this study hopes to find the key reason which affects Taiwan consumer’s acceptance toward CC and further provide trader more accurate consumer’s characteristic to let marketing more precise.