Academic literature on the topic 'Climate friendly behaviour'

Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.

For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purchase behaviour is increasingly becoming important. As we progress towards globalisation, environmental issue in the form of climate change such as increasing temperature, increasing sea level and decreasing land ice sheets continues to create apprehensions among the global communities. One of the primary reasons contributing to such situation is the purchase of high carbon products and services by the consumers. However, in recent years, global consumers have been placing greater focus on the United Nation's Sustainable Development Goals (SDGs) which are associated with responsible consumption and production as well as climate action. As such, producers and suppliers are motivated to accentuate on the production of goods and services that are environmentally friendly to cater to the increasing green purchase behaviour. Green purchase behaviour refers to the acquisition of products and services that are environmentally friendly, causing minimal damage to the ecosystem (Ritter et al., 2015). Keywords: Green Purchase Behaviour, Green Marketing, Green Products and Services, Students

Urbanization and climate change are requiring cities to find novel pathways to a sustainable future, and therefore the urban context may accelerate the conversion to a circular economy. In this sense, climate change is a considerable threat to the environment, affecting both human and natural systems, and in this context individuals have a very important role. Therefore, the paper aims to investigate, on the one hand, what determines people to undertake specific actions in fighting climate change and, on the other hand, what determines some people to engage in adopting multiple actions exhibiting extra mitigation behaviour compared to others, paving the way to an urban circular economy. In order to do that, multilevel logistic regression analysis using hierarchical data (individuals grouped in counties), reflecting group variability and group-level characteristics effects on outcomes at individual level has been applied. Special attention was given to modernisation thesis validation, stipulating that citizens from more developed and modernized countries are expected to manifest a higher level of extra mitigation compared to inhabitants of less-modernized nations. The empirical results revealed the positive association of pro-environmental factors, socio-demographic and economic factors with both specific and extra mitigation behaviour in fighting climate change. An important finding of the empirical research highlighted the validation of the modernisation thesis, even if partially, and the reinforcement of the modernisation thesis impact on the extra mitigation behaviour determined by the urban area segmentation. The extra commitment behaviour reflected by citizens’ multiple actions in fighting climate change ensures progress to a circular economy through its contribution to waste reduction, eco-shopping increase, on eco-friendly transportation increase or domestic energy reduction. We believe that a shift in citizens’ attitude towards climate change is needed, taking into account that a lot must be done” to effectively respond to climate change, paving the way for the circular economy.

Purpose – The purpose of this paper is to investigate the evidence for a positive correlation between increased consumption of organic products and potential climate change mitigation via decreased consumption of meat and it is discussed to what extent organic consumption is motivated by climate change concerns. Design/methodology/approach – A fixed effects model together with a factor analysis and ordinary least square are used to analyse household purchase data for 2,000 households in 2006-2010 combined with survey questionnaire data from 2008. Findings – A small but statistically significant correlation between increasing organic budget shares and decreasing meat budget shares is found. People include food-related behaviour such as the purchase of organic food and reduced meat consumption as ways to mitigate climate change. However, other behavioural modifications such as reduction of car usage and household heating are perceived as more important strategies. Research limitations/implications – Other food-related mitigation strategies could be investigated. The climate effect of different diets – and how to motivate consumers to pursue them – could be investigated. Individual as opposed to household data would supplement the analyses. Practical implications – Demand-side policies aiming at climate-friendly consumption could be a central factor in combating climate change. Already, food-related mitigation strategies such as lowered meat consumption are established practices among a group of organic consumers. As some consumers believe that climate change can be mitigated by consuming organic food, the authors propose that this is taken into account in the development of organic farming. Originality/value – The authors propose a shift from analysing the climate-friendliness of production to addressing the climate-friendliness of consumption using consumption of organic food as a case. The authors link stated concerns for climate changes with actual food-related behaviour.

Currently, the world is facing an exceptionally alarming scale of environmental problems involving phenomena such as climate change, ozone layer depletion and global warming. The affected world urgently requires an immediate way out to counter these environmental problems. Evidences show that environmentalproblems occurrencesare mainly due to irresponsible human activities. As part of overcoming these problems, behavioural solutions areneeded to make individuals friendly to the environment. As university students ‘populationrepresents huge users of large environmental resources, universities can play a major role in endorsing environmentally friendly behavior in society through proper environmental education to their students. However, information on the students’ pro-environmental behaviour is lacking in local universities such as in UniversitiTeknologi MARA (UiTM). Recent studies have found pro-environmental behavior can be explained by many direct factors, however, indirect factors have received far less attention. This study aims to (1) determine specific Environmental Factors that may affect Environmental Behavioural Intention among UiTM students and to (2) determine the mediation effect of Environmental Attitude on the relationship between Environmental Factors and Environmental Behavioural Intention.These Environmental Factors and mediation factors are analyzed using Partial Least Square - Structural Equations Modelling (PLS-SEM). Self-administered questionnaires were distributed among a sample of 382 UiTM students, selected using Stratified random sampling. The results indicate that two significant factors directly affect Environmental Behavioural Intention i.e. Environmental Knowledge and Social Norms.This implies that students with environmental knowledge and are surrounded by pro-environmental persons tend to have responsible environmental behaviour. Meanwhile, another two other factors i.e. Environmental Concern and Perceived Risk were found to be indirectly influencing Environmental Behavioural Intention through the mediation of Environmental Attitude. The finding indicates that students who are concerned about the environment and aware of the environmental risk related will behave in a responsible environmental manner if and only if the students have a positive attitude. Overall, integrating both types of direct and indirect factors to explain pro-environmental behaviour gives abetter understanding of the student’s attitude and behaviour towards the environment.

Sustainable consumption has positioned itself as an alternative for economic growth and social development because of its ability to deal with the future scarcity of natural resources and the prevention and mitigation of climate change, among other things. In this sense, the role of the consumer is preponderant, due to the fact their consumption behaviour has a direct effect on the environment; hence the importance of analysing their habits from different perspectives and social realities. Accordingly, the aim of this work is to explore the low-impact sustainable consumption behaviour in Colombia and the convergence and divergence of this type of consumer behaviour in the country. To achieve this, an exploratory, quantitative, and transversal methodology was used. The latter was based on a sample of 393 consumers to whom a self-report scale was applied in order to evaluate behaviours linked to quality of life, care for the environment, and resources for future generations. With the data collected, the following step to follow was to identify how consumers are grouped (hierarchical cluster analysis), what the differences are (single-factor ANOVA), the behaviours (descriptive statistics), as well as the relationship among them (Pearson correlation statistics). Results show that there are two consumer profiles with different levels of awareness of sustainable consumption behaviour. The principal outcome of the study was that Colombian consumers have embraced the behaviour of quality of life and resources for future generations; however, those consumers related to environmental care have been less involved, especially due to the influence of economic variables as such the cost of products and speculation in the prices of environmentally friendly products.

This study proposes a climate service named Smart Climate Hydropower Tool (SCHT) and designed as a hybrid forecast system for supporting decision-making in a context of hydropower production. SCHT is technically designed to make use of information from state-of-art seasonal forecasts provided by the Copernicus Climate Data Store (CDS) combined with a range of different machine learning algorithms to perform the seasonal forecast of the accumulated inflow discharges to the reservoir of hydropower plants. The machine learning algorithms considered include support vector regression, Gaussian processes, long short-term memory, non-linear autoregressive neural networks with exogenous inputs, and a deep-learning neural networks model. Each machine learning model is trained over past decades datasets of recorded data, and forecast performances are validated and evaluated using separate test sets with reference to the historical average of discharge values and simpler multiparametric regressions. Final results are presented to the users through a user-friendly web interface developed from a tied connection with end-users in an effective co-design process. Methods are tested for forecasting the accumulated seasonal river discharges up to six months in advance for two catchments in Colombia, South America. Results indicate that the machine learning algorithms that make use of a complex and/or recurrent architecture can better simulate the temporal dynamic behaviour of the accumulated river discharge inflow to both case study reservoirs, thus rendering SCHT a useful tool in providing information for water resource managers in better planning the allocation of water resources for different users and for hydropower plant managers when negotiating power purchase contracts in competitive energy markets.

For a long time, scientists assumed that newborns have a severely limited sense of pain (if any). However, this assumption is wrong and led to a “start of the exit” from piglet surgical castration. Some of the currently discussed or already implemented alternatives such as general or local anaesthesia during surgical castration raise additional welfare concerns as well as legal problems and/or are hardly applicable. The favoured long-term, welfare-friendly “gold standard” is to raise entire male pigs (EM). However, this may also impose certain welfare problems under the current conventional housing and management conditions. The specific types of behaviour displayed by EM such as mounting and aggressive behaviours but also increased exploration, which are partially linked to sexual maturation, increase the risk for injuries. The current status of knowledge (scientific literature and farmer experiences) on housing of EM suggests that environmental enrichment, space, group-stability, social constellation, feeding (diet and feeder space), health and climate control are critical factors to be considered for future housing systems. From an animal welfare point of view, an intermediate variant to be favoured to reduce problematic behaviour could be to slaughter EM before reaching puberty or to immunize boars early on to suppress testicular function. Immunization against endogenous GnRH can reduce EM-specific problems after the 2nd vaccination.

Climate change is threatening worldwide crop yields and varieties, and the desertification of Southern Europe and Mediterranean areas is endangering the cultivation of tomato, not only one of the most important cultivated crops, but also one of the main pillars of the global food industry. To minimize its environmental impact, current research efforts in Europe are selecting resilient tomato genotypes with reduced use of water and fertilizers. Still, its commercial acceptance depends on consumers’ reaction in terms of interests, attitudes, and willingness to buy and pay for this hypothetical resilient tomato. In our setting, a behavioural gap exists whenever despite an interest for the product, and regardless of a positive attitude towards it, consumers are not willing to pay a premium price for this tomato. This paper focuses on Italians, among the largest tomato consumers across the world, and for whom origin emerges as a relevant consumption driver. We carried out a web-survey, totalling 932 responses. We ran three different ordinal regressions, one for each level of involvement in the purchasing process, identifying the factors affecting consumers’ interest, attitude, and behaviour towards this hypothetical tomato. We prove the existence of a behavioural gap for Italian tomato consumers and observe that this gap widens as consumers’ preferences for origin increase. Hence, policies developing environmentally sustainable products should not forget how consumer preferences for non-strictly environmental attributes might ultimately affect their propensity to buy and pay.

Climate change is one of the biggest threats facing the world, connected to rising oceanlevels, droughts, and other natural disasters. The aim of this study was to explore if and howclimate worry, climate coping and experiential avoidance are connected to climate friendlybehaviour among Swedish adolescents in their third year of upper-secondary school (N=470).A questionnaire was used to measure the factors of interest, which were analysed withcorrelation and mediation analysis. Four main results were found. The first was that climatefriendly behaviour related to climate worry and climate coping in a similar way to howpro-environmental behaviour has done in previous studies. The second finding was thatproblem focused climate coping mediated the relationship between meaning focused climatecoping and climate friendly behaviour. The third result was that distancing was positivelyrelated to experiential avoidance and climate worry in contrast to de-emphasizing which wasonly related negatively to climate friendly behaviour. Lastly the results showed thatexperiential avoidance was related to distancing but not to any other variables. Our findingscontribute to a greater understanding of the field in that they support and extend previousfindings as well as highlight new angles for future research.

In the debate on how to present and prevent climate change, the opinions have been conflicted. Some argue that a pessimistic projection will trigger a doomsday-effect and others argue that an optimistic projection enhances the risk of remaining passive. However, there is a fine line between what is too optimistic and too pessimistic. With the basis from choice architecture and the Zero Contribution Thesis, this study has dealt with how, and if, different projections could influence people's attitudes through nudges. By conducting two surveys which project different outcomes of climate change, one pessimistic, and one optimistic, this study aims at contributing to a greater understanding of how the use of communication can influence peoples’ attitudes and commitment towards climate change. When being a choice architect and constructing a nudge, it is crucial to carefully consider the design of the nudge since it is vital to understand that small details have a significant effect on the choices a person makes. By making small changes in our everyday life, we can reduce the impact of our ecological footprint. With the results it can be concluded that a purely pessimistic or optimistic projection may not be the most effective method when trying to influence environmentally friendly behaviour. Therefore, it could be beneficial to use a combination of both an optimistic- and pessimistic- projection of climate change. Furthermore, nudges could be considered as a legitimate policy tool when trying to create environmentally friendly behaviour.

Background:              The environmental impacts of tourism have recently become a high-profile topic due to the increasing amount of attention devoted to issues such as climate change. The harmful effects of aviation, in particular, have led airline companies to adopt proactive sustainability agendas. In light of this, this study seeks to explore the extent of environmental awareness amongst consumers as well as the effects that corporate sustainability measures have on the decision-making process of air travelers. Purpose:                     The purpose of this thesis is to determine whether or not consumers value environmental responsibility within the airline industry and to determine the factors that influence the consumer decision-making process. Method:                      This thesis utilizes a mixed-method approach, with both quantitative and qualitative methods employed. Quantitative data was collected through a survey distributed online and to travelers at Göteborg Landvetter airport, with a total of 95 respondents. Additionally, an in-depth interview was conducted with Stefan Gössling, a prominent researcher within the field of tourism. Findings:                    The results of this thesis reveal relatively low awareness amongst consumers with regard to the environmental actions of airlines. Although consumers appear to have a general knowledge of the negative impacts of air travel, they are reluctant to alter their own flying behavior. Additionally, the results of the survey reveal that consumers are not yet familiar with the concept of eco-friendly flights or the sustainable options that are available to them when purchasing flight tickets.  Ultimately, when buying from airline companies, consumers place greater emphasis on other factors such as costs, services and the availability of desired routes.

By following a climate-friendly diet, consumers have the potential to reduce climate change. However, despite the growing awareness of the climate-friendly food options that are available, consumers still choose foods with a high carbon footprint. Following a survey design, this study aimed to determine the extent to which four psychological processes (denial, conflicting goals and aspirations, tokenism, and interpersonal influence) limit consumers’ climate-friendly food choices in South Africa. Data were collected from 151 participants using the Climate-friendly Food Choices Scale and the Psychological Barriers Scale. Regression analysis indicated that conflicting goals and aspirations and denial were the two main psychological barriers to climate-friendly food choices. Overall the barriers were negatively associated with climate-friendly food choices. Gender did not produce a significant effect in the study. Different age groups varied with regards to the extent to which they experienced the psychological barriers, but they did not differ significantly with regards to how often they made climate-friendly food choices.
Psychology
M.A. (Psychology)

Tourism promotes the interaction of visitors with destination places and their communities, resulting in a set of impacts for the local population. Although traditionally no major environmental damage due to tourism in general, and hospitality, in particular, has been recognized, as the concept of sustainability develops, its negative impacts are becoming evident. As the hotel sector is one of the most important components of the tourism offer, minimizing its environmental impacts plays a fundamental role in the sustainability of tourist destinations. Since Algarve is one of the top 20 travel destinations worldwide, the present study aims to identify the environmental behaviour of the hotels in the region and thus evaluate their contribution to the sustainability of this tourist destination. In the empirical analysis, statistical techniques such as principal components and cluster analysis were used, and the results allowed the identification of three groups with different environmental behaviours.

Environment preservation is a global concern. Textile industry disposes of chemicals which effects environment and human life (water borne diseases). United Nations develops 17 Sustainable Development Goals (UNSDG's) to protect environment. Five SDG's addressing textile industry namely good health and well-being, clean water and sanitation, responsible production and consumption, climate action and life below water. Role of textile industry to achieve SDG's is inevitable. Textile policy of Pakistan 2014-19 confirms that international buyer is concerned about the environment which evidently shows potential of green marketing in textile sector of Pakistan. Green marketing encourages environment friendly marketing practices (product, price, place, promotion). The objective of this study is to integrate the theory of planned behavior and technology acceptance model. Green consumer behavior of textile sector of Pakistan is conceptualized with this extended lens. This study enhances the body of knowledge by conceptualizing green consumer behavior of textile sector through extended model. Practically, this study remains beneficial for marketing professionals and researchers to understand green consumer behavior of textile sector. Success of green marketing is the success of society to curb environmental problems.

The debate over green ICT has been triggered by media during the climate change summit in Kyoto in 2007. This was when the industry tried to build up a clean and non-polluting image. While the Copenhagen summit on the environment failed to produce a conclusive decision, it is now clear that its carbon footprint is a remarkable factor in all business decision making. Governments around the world have set up defined programs and targets that companies have to reach. ICT is aimed at achieving reduction in the 2% of CO2 emission levels. The advantage of the positive impact of Green ICT initiatives would be seen in the clear results in management‘s decision making. However, the adoption of green ICT programs gives the opportunity to fully rethink over current business process and develop new solutions. The benefit of environmental friendly companies can also affect the overall performance and deliver measurable results in terms of customer‘s preference, brand value, ROI, not to count the needed change of behaviour at individual and personal level (such as waste disposal). The chapter wants to outline those topics and properly address the issues behind what the author considers as equivalent to the next industrial revolution.

The debate over green ICT has been triggered by media during the climate change summit in Kyoto in 2007. This was when the industry tried to build up a clean and non-polluting image. While the Copenhagen summit on the environment failed to produce a conclusive decision, it is now clear that its carbon footprint is a remarkable factor in all business decision making. Governments around the world have set up defined programs and targets that companies have to reach. ICT is aimed at achieving reduction in the 2% of CO2 emission levels. The advantage of the positive impact of Green ICT initiatives would be seen in the clear results in management‘s decision making. However, the adoption of green ICT programs gives the opportunity to fully rethink over current business process and develop new solutions. The benefit of environmental friendly companies can also affect the overall performance and deliver measurable results in terms of customer‘s preference, brand value, ROI, not to count the needed change of behaviour at individual and personal level (such as waste disposal). The chapter wants to outline those topics and properly address the issues behind what the author considers as equivalent to the next industrial revolution.

This chapter considers an interesting possibility related to human psychology and explores its relevance with respect to understanding and impacting behavior in the face of climate change understood as a “creeping environmental problem.” The possibility is that one’s best bet in terms of predicting and understanding someone’s take on her individually trivial contributions to positive or negative outcomes is not to look for clues about whether she is individualistic or group-oriented, but instead to figure out whether an individualistic take or a group-oriented take will facilitate her seeing herself as praiseworthy, or at least not blameworthy: insofar as one take is better suited to facilitating self-praise, or avoiding self-blame, with respect to the behavior at hand, it will, other things equal, be adopted. If this is right, it has important implications with respect to attempts at promoting environmentally friendly behavior by activating motivations associated with the prospect of self-praise or self-blame.

Organizations benefit from innovation development through new or improved products, processes, and systems that enable growth, superior performance, and higher adaptability to change in their external environment. This chapter introduces a study that examines organizational citizenship behaviors (OCBs) as voluntary acts with potential to support or limit innovation development processes such as idea generation, transformation, and knowledge sharing. The dynamic between organizational contexts, OCBs, and their role in fostering or inhibiting innovation development has been examined using a systematic review of evidence with a realist theoretical framework. Results show that dependent on various contextual characteristics, OCBs act as facilitators or inhibitors of processes that lead to innovative outcomes. Even when a growth strategy based on innovation is not actively pursued, some OCBs can enhance leaders' efforts to adapt their organizations to the external environment as long as they maintain a climate in which ideas can be voiced and transformed into innovative solutions.

The chapter provides an insight into the relationship between synergic (r)urban systems, information networks and climate change, discussing the emerging ideas, and concepts related to the increasing use of information networks in the process of climate adaptation and mitigation. Emphasizing the strategic role of both digital and material information flows, supported by ICT tools, the chapter focuses on two main domains of data exchange and knowledge transfer: the public communication of climate change and the connectivity and interaction within (r)urban hybrid systems. Underlining the issues of effectiveness, accessibility, and low-carbon outcomes of synergic (r)urban reactions to climate shift, recent environmental and technological trends are considered in accordance with the preferred spatio-functional flexibility of emerging (r)urban hybrid settlements. The chapter also identifies and analyses three areas of ICT applicability, targeting the role of information networks in the anticipated climate-friendly development: human behavior, ecological awareness, and general efficiency.

Experiencing the suicide of a significant other, such as a family member or a friend, constitutes a major disruptive life event, which may exacerbate the risk of social, physical, and mental health problems, and suicidal behaviour in the bereaved individuals. This chapter describes how many people are bereaved by suicide, the possible grief reactions, and novel insights related to continuing bonds and personal growth that people bereaved by suicide may experience. The chapter also presents what types of support, either face-to-face or online, are available to people bereaved by suicide. While further research is needed to elucidate the effectiveness of support for people bereaved by suicide, the chapter concludes that all support should be offered in an involved, empathic, and educational climate.

Understanding cycling in Quito through the lens of Social Practice Theory. José Antonio Vivanco Viladot The Bartlett School of Planning, University College of London, Central House, 14 Upper Woburn Place, WC1H 0NN, London. E-mail: jose.viladot.15@ucl.ac.uk Keywords: Quito, Ecuador, Social Practice Theory, Transport behavior, Cycling Conference topics and scale: Urban form and social use of space In Quito, the relatively recent development of infrastructure and programs to promote cycling has become central in the discussion for sustainable mobility[1]. Moreover, considering that the scheme ‘Ciclopaseo’ has been an important dominical event for many families over a decade, if compared with the low rates of cycling in the modal share, questions surge about the effectiveness of all these measures. Moreover, the appropriateness of cycling in a city with geographical, morphological, social, and cultural challenges for practitioners has been analysed. The use of Social Practice Theory[2] provides a theoretical framework to understand holistically the daily mobility of two groups: a representative sample composed by University students, gives a specific target for policy making; while a parallel sample puts into perspective the validity of the results. SSPS and ArcGIS are used for the analysis of primary data collected with Google Forms. Overall, the analysis of each one of the elements of practice explains a dimension of the self-reinforcing barriers to cycle. It is revealed that the construction of meanings in daily travel, especially cycling, is based on instrumental factors such as travel time and distance, but non-instrumental factors related to safeness and security weigh heavily in travel behaviour, creating psychological barriers to cycling. It is concluded that reshaping the meanings of cycling is necessary by the construction of a culture of ‘road user behaviour’, the creation of physic-temporal-symbolic spaces to build cycling skills, and later transform the transport system, road infrastructure, streetscape, and the social rhythms of Quito into cycle-friendly spaces. References: [1] Mogollón, D.O. & Albornoz, M.B.B. (2016) ‘La bicicleta y la transformación del espacio público en Quito (2003-2014)’. Letras Verdes. Revista Latinoamericana de Estudios Socioambientales 19, 24-44. [2] Shove, E. (2010) ‘Beyond the ABC: climate change policy and theories of social change’, uofool of Planning. , K.,l life'ollege of London.Environment and planning A, 42(6), 1273-85. Schatzki, T. (2009) ‘Timespace and the organization of social life’. In Shove, E., Trentmann, F. & Wilk, R. Time, consumption and everyday life: Practice, materiality and culture. London: Bloomsbury, 35-48. Schwanen, T. & Lucas, K. (2011) ‘Chapter 1: Understanding Auto Motives’. In Lucas, K., Blumenberg, E. & Weinberger, Auto motives : understanding car use behaviours (Evelyn Blumenberg)

Latvia has a significant number of lakes, even eventually more as 10 000 as they never been fully accounted, but just comparatively small number are subject to lake governance, since the entire national lake governance system is still under development and currently mostly municipalities themselves are step-wise developing and realising lake management plans, but municipal capacities vary significantly. According to EU Water framework directive, there are four river basin management systems established in Latvia, having related water and risk management documents in place, as well as, in the past decade, there have been both national and regional level planning guidelines developed for lake and river waterbodies management, but all mentioned has been not yet utilized in local practice, having some legal responsibilities’ and admin capacities’ deficiencies. Despite this, there has been seen slow improvement of the water quality and socio-economic usage of lakes, but more in the lake management practice is to be done, accounting also for climate change. The goal of this research was to study the municipal level lake management practice developments, applying general research-and-development (R&D) framework approach and researching particularly the status and development trends of the three governance’s dimensions’ employment – governance content by socio-ecological system (SES) approach, governance segments as for main stakeholders’ involvement and participation, as well as, the set of governance instruments, especially, institutional/administrative ones. There were chosen pilot municipalities, having diverse and successful lake management approaches utilised, and, for the first study stage, document analysis and semi-structured interviews with related municipal specialists were done, using case study research (CSR) methodology application. There were recognized five lake management approaches, even in most municipalities in Latvia, particularly in rural ones, lake management is traditionally done by the scarce municipal territory administrative units and Utilities departments/services, and, only limited number of municipalities, also particularly studied, have developed and are employing for lake management also nature resource/environmental departments, while only in few municipalities there are established special municipal lake management agencies. Promising looks NGO sector management approach used by some municipalities, both top-down either bottom-up establishment chosen to apply, but as most perspective could be recognised complex approach (cross-sector) management practice, where most or all above mentioned approaches are combined and complementary supporting each other, within particular municipality. All studied municipalities possess certain lake management success stories, to be studied further in very detail, however, in general, there is to be seen still limited understanding and utilisation of the SES approach, also still potential of various stakeholder’s involvement and pro-active development of all complementary governance instruments, even many of instruments are available in studied municipalities, but lake communication instruments (information, education/training, participation and lake-friendly behaviour) are mostly underdeveloped.

Aim/Purpose: This paper provides the results of the preliminary analysis of the findings of an ongoing study that seeks to examine the social media use, cultural and political awareness, civic engagement, issue prioritization, and social activism of Gen Z students enrolled at four different institutional types located in the Mid-Atlantic region of the United States. The aim of this study is to look at the group as a whole as well as compare findings across populations. The institutional types under consideration include a mid-sized majority serving or otherwise referred to as a traditionally white institution (TWI) located in a small coastal city on the Atlantic Ocean, a small Historically Black University (HBCU) located in a rural area, a large community college located in a county that is a mixture of rural and suburban and which sits on the border of Maryland and Pennsylvania, and graduating high school students enrolled in career and technical education (CTE) programs in a large urban area. This exploration is purposed to examine the behaviors and expectations of Gen Z students within a representative American region during a time of tremendous turmoil and civil unrest in the United States. Background: Over 74 million strong, Gen Z makes up almost one-quarter of the U.S. population. They already outnumber any current living generation and are the first true digital natives. Born after 1996 and through 2012, they are known for their short attention spans and heightened ability to multi-task. Raised in the age of the smart phone, they have been tethered to digital devices from a young age with most having the preponderance of their childhood milestones commemorated online. Often called Zoomers, they are more racially and ethnically diverse than any previous generation and are on track to be the most well-educated generation in history. Gen Zers in the United States have been found in the research to be progressive and pro-government and viewing increasing racial and ethnic diversity as positive change. Finally, they are less likely to hold xenophobic beliefs such as the notion of American exceptionalism and superiority that have been popular with by prior generations. The United States has been in a period of social and civil unrest in recent years with concerns over systematic racism, rampant inequalities, political polarization, xenophobia, police violence, sexual assault and harassment, and the growing epidemic of gun violence. Anxieties stirred by the COVID-19 pandemic further compounded these issues resulting in a powder keg explosion occurring throughout the summer of 2020 and leading well into 2021. As a result, the United States has deteriorated significantly in the Civil Unrest Index falling from 91st to 34th. The vitriol, polarization, protests, murders, and shootings have all occurred during Gen Z’s formative years, and the limited research available indicates that it has shaped their values and political views. Methodology: The Mid-Atlantic region is a portion of the United States that exists as the overlap between the northeastern and southeastern portions of the country. It includes the nation’s capital, as well as large urban centers, small cities, suburbs, and rural enclaves. It is one of the most socially, economically, racially, and culturally diverse parts of the United States and is often referred to as the “typically American region.” An electronic survey was administered to students from 2019 through 2021 attending a high school dual enrollment program, a minority serving institution, a majority serving institution, and a community college all located within the larger mid-Atlantic region. The survey included a combination of multiple response, Likert scaled, dichotomous, open ended, and ordinal questions. It was developed in the Survey Monkey system and reviewed by several content and methodological experts in order to examine bias, vagueness, or potential semantic problems. Finally, the survey was pilot tested prior to implementation in order to explore the efficacy of the research methodology. It was then modified accordingly prior to widespread distribution to potential participants. The surveys were administered to students enrolled in classes taught by the authors all of whom are educators. Participation was voluntary, optional, and anonymous. Over 800 individuals completed the survey with just over 700 usable results, after partial completes and the responses of individuals outside of the 18-24 age range were removed. Findings: Participants in this study overwhelmingly were users of social media. In descending order, YouTube, Instagram, Snapchat, Twitter, Facebook, Pinterest, WhatsApp, LinkedIn and Tik Tok were the most popular social media services reported as being used. When volume of use was considered, Instagram, Snapchat, YouTube and Twitter were the most cited with most participants reporting using Instagram and Snapchat multiple times a day. When asked to select which social media service they would use if forced to choose just one, the number one choice was YouTube followed by Instagram and Snapchat. Additionally, more than half of participants responded that they have uploaded a video to a video sharing site such as YouTube or Tik Tok. When asked about their familiarity with different technologies, participants overwhelmingly responded that they are “very familiar” with smart phones, searching the Web, social media, and email. About half the respondents said that they were “very familiar” with common computer applications such as the Microsoft Office Suite or Google Suite with another third saying that they were “somewhat familiar.” When asked about Learning Management Systems (LMS) like Blackboard, Course Compass, Canvas, Edmodo, Moodle, Course Sites, Google Classroom, Mindtap, Schoology, Absorb, D2L, itslearning, Otus, PowerSchool, or WizIQ, only 43% said they were “very familiar” with 31% responding that they were “somewhat familiar.” Finally, about half the students were either “very” or “somewhat” familiar with operating systems such as Windows. A few preferences with respect to technology in the teaching and learning process were explored in the survey. Most students (85%) responded that they want course announcements and reminders sent to their phones, 76% expect their courses to incorporate the use of technology, 71% want their courses to have course websites, and 71% said that they would rather watch a video than read a book chapter. When asked to consider the future, over 81% or respondents reported that technology will play a major role in their future career. Most participants considered themselves “informed” or “well informed” about current events although few considered themselves “very informed” or “well informed” about politics. When asked how they get their news, the most common forum reported for getting news and information about current events and politics was social media with 81% of respondents reporting. Gen Z is known to be an engaged generation and the participants in this study were not an exception. As such, it came as no surprise to discover that, in the past year more than 78% of respondents had educated friends or family about an important social or political issue, about half (48%) had donated to a cause of importance to them, more than a quarter (26%) had participated in a march or rally, and a quarter (26%) had actively boycotted a product or company. Further, about 37% consider themselves to be a social activist with another 41% responding that aren’t sure if they would consider themselves an activist and only 22% saying that they would not consider themselves an activist. When asked what issues were important to them, the most frequently cited were Black Lives Matter (75%), human trafficking (68%), sexual assault/harassment/Me Too (66.49%), gun violence (65.82%), women’s rights (65.15%), climate change (55.4%), immigration reform/deferred action for childhood arrivals (DACA) (48.8%), and LGBTQ+ rights (47.39%). When the schools were compared, there were only minor differences in social media use with the high school students indicating slightly more use of Tik Tok than the other participants. All groups were virtually equal when it came to how informed they perceived themselves about current events and politics. Consensus among groups existed with respect to how they get their news, and the community college and high school students were slightly more likely to have participated in a march, protest, or rally in the last 12 months than the university students. The community college and high school students were also slightly more likely to consider themselves social activists than the participants from either of the universities. When the importance of the issues was considered, significant differences based on institutional type were noted. Black Lives Matter (BLM) was identified as important by the largest portion of students attending the HBCU followed by the community college students and high school students. Less than half of the students attending the TWI considered BLM an important issue. Human trafficking was cited as important by a higher percentage of students attending the HBCU and urban high school than at the suburban and rural community college or the TWI. Sexual assault was considered important by the majority of students at all the schools with the percentage a bit smaller from the majority serving institution. About two thirds of the students at the high school, community college, and HBCU considered gun violence important versus about half the students at the majority serving institution. Women’s rights were reported as being important by more of the high school and HBCU participants than the community college or TWI. Climate change was considered important by about half the students at all schools with a slightly smaller portion reporting out the HBCU. Immigration reform/DACA was reported as important by half the high school, community college, and HBCU participants with only a third of the students from the majority serving institution citing it as an important issue. With respect to LGBTQ rights approximately half of the high school and community college participants cited it as important, 44.53% of the HBCU students, and only about a quarter of the students attending the majority serving institution. Contribution and Conclusion: This paper provides a timely investigation into the mindset of generation Z students living in the United States during a period of heightened civic unrest. This insight is useful to educators who should be informed about the generation of students that is currently populating higher education. The findings of this study are consistent with public opinion polls by Pew Research Center. According to the findings, the Gen Z students participating in this study are heavy users of multiple social media, expect technology to be integrated into teaching and learning, anticipate a future career where technology will play an important role, informed about current and political events, use social media as their main source for getting news and information, and fairly engaged in social activism. When institutional type was compared the students from the university with the more affluent and less diverse population were less likely to find social justice issues important than the other groups. Recommendations for Practitioners: During disruptive and contentious times, it is negligent to think that the abounding issues plaguing society are not important to our students. Gauging the issues of importance and levels of civic engagement provides us crucial information towards understanding the attitudes of students. Further, knowing how our students gain information, their social media usage, as well as how informed they are about current events and political issues can be used to more effectively communicate and educate. Recommendations for Researchers: As social media continues to proliferate daily life and become a vital means of news and information gathering, additional studies such as the one presented here are needed. Additionally, in other countries facing similarly turbulent times, measuring student interest, awareness, and engagement is highly informative. Impact on Society: During a highly contentious period replete with a large volume of civil unrest and compounded by a global pandemic, understanding the behaviors and attitudes of students can help us as higher education faculty be more attuned when it comes to the design and delivery of curriculum. Future Research This presentation presents preliminary findings. Data is still being collected and much more extensive statistical analyses will be performed.