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1
Bakare, Richard R. "Choosing a UK university : interpersonal influences for African students." Thesis, Anglia Ruskin University, 2017. http://arro.anglia.ac.uk/702485/.
Full textAbstract:
This paper explores the use of interpersonal sources in the evaluation of alternatives stage of the decision-making process for prospective UK international higher education students from Africa. The objectives of the study were to identify the main sources from which they obtain information about UK higher education, assess the importance of information obtained from interpersonal sources in the decision-making process, identify the interpersonal sources that are most influential at the evaluation of alternatives stage of the process and explain the ways in which those sources influence their decisions about which university to choose. The mixed methods strategy employed by the study used data collected through archival research, survey questionnaire and in-depth interviews to provide answers to the research questions. The study identified the main interpersonal sources from which prospective African students obtain information about UK higher education as agents, parents, family members, friends, university staff, career tutors, teachers/tutors, current/previous students & employers, and found that information obtained from interpersonal sources are more important than information from other sources. Agents & parents were identified as the most influential interpersonal sources in the evaluation of alternatives iv stage of the decision-making process and the study explains some of the ways in which they influence the decisions of prospective African students. The study builds on existing knowledge in the subject area by highlighting significant differences in the way that African students approach the decision-making process compared to their counterparts from other regions. The identification of the main ways in which agents, parents, friends and family members influence the decisions of prospective African students about UK higher education is a significant contribution to knowledge. It provides UK higher education institutions with valuable insights that should enable them to devise marketing strategies that will improve the effectiveness of their student recruitment activities in the region.
2
Bakare, Richard R. "Choosing a UK university: interpersonal influences for African students." Thesis, Anglia Ruskin University, 2017. https://arro.anglia.ac.uk/id/eprint/702485/1/Bakare_2017.pdf.
Full textAbstract:
This paper explores the use of interpersonal sources in the evaluation of alternatives
stage of the decision-making process for prospective UK international higher education
students from Africa. The objectives of the study were to identify the main sources from
which they obtain information about UK higher education, assess the importance of
information obtained from interpersonal sources in the decision-making process,
identify the interpersonal sources that are most influential at the evaluation of
alternatives stage of the process and explain the ways in which those sources influence
their decisions about which university to choose.
The mixed methods strategy employed by the study used data collected through archival
research, survey questionnaire and in-depth interviews to provide answers to the
research questions.
The study identified the main interpersonal sources from which prospective African
students obtain information about UK higher education as agents, parents, family
members, friends, university staff, career tutors, teachers/tutors, current/previous
students & employers, and found that information obtained from interpersonal sources
are more important than information from other sources. Agents & parents were
identified as the most influential interpersonal sources in the evaluation of alternatives
iv
stage of the decision-making process and the study explains some of the ways in which
they influence the decisions of prospective African students.
The study builds on existing knowledge in the subject area by highlighting significant
differences in the way that African students approach the decision-making process
compared to their counterparts from other regions. The identification of the main ways
in which agents, parents, friends and family members influence the decisions of
prospective African students about UK higher education is a significant contribution to
knowledge. It provides UK higher education institutions with valuable insights that
should enable them to devise marketing strategies that will improve the effectiveness of
their student recruitment activities in the region.
3
Nguyen, Vivian, Justin Cole, and Nick Porter. "Factors that Influence Pharmacy Students when Choosing Career Paths." The University of Arizona, 2008. http://hdl.handle.net/10150/624273.
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Class of 2008Objectives: The purpose of this study was to determine factors that influence the career aspirations of first and third year pharmacy students from the University of Arizona. We hypothesized that greater than 50% of first year Doctor of Pharmacy students from UA will plan on pursuing residencies upon graduation, more first year students will prefer clinical practice when compared to third year students, and the factor that contributes most to pharmacy students going into community practice is compensation. Methods: Surveys were administered during regularly scheduled classes to first and third year students. The questions contained in the data collection form consisted of demographic information and motivating factors that were implemented into the survey in the format of the Likert scale. Results: Questionnaires were completed by 83 1st year pharmacy students and 58 3rd year students. Seventeen students (29%) from the Class of 2009 and 19 students (23%) from the Class of 2011 stated that they would like to pursue a residency. First year students felt that applying clinical knowledge was the most important factor, while the third year students considered ideal geographical location to be the most important. However, the data was not statistically significant when the two groups were compared. Conclusions: The data demonstrated that pharmacy students’ preferences do not change drastically as they progress through pharmacy school. The similarity in responses from both groups may suggest that the students have not had adequate exposure to a variety of pharmacy practice settings. Both groups of students gave similar responses on their plans to pursue a residency, therefore, it did not support our hypothesis that a majority of the first year students would focus on this career path. The data does support our hypothesis of first year students’ preference of a clinical setting when compared to third year students. Salary compensation was not ranked in the top 4 most important factors, therefore, we concluded that it is not a significant aspect for students regardless of what career setting they would pursue.
4
Henning, Judith Davidson. "Medical Specialty Selection Influences, Satisfaction, and Idealism within the Framework of Career Counseling." Cleveland State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=csu1428526833.
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5
Mankum, Ethesen. "Factors that influence prepaid churn subscribers when choosing a mobile-service provider." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/26323.
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High prepaid subscriber churn impacts on the service provider's profitability, financial evaluation and resource utilisation. Simultaneously it deprives subscribers of improved service because service providers are committing resources to subscriber acquisition and the management of subscriber retention instead of committing these resources to improving the value propositions offered to subscribers. A prepaid churn rate of just less than 50% in South Africa (2009) highlights the need for research into the factors that influence churned prepaid subscribers' choice of mobile-service provider. This in turn will increase the knowledge of retention and acquisition of prepaid subscribers. Using a telephonic survey on a sample of 861 prepaid subscribers, quantitative research was conducted to determine those factors that churned prepaid subscribers consider important when choosing a mobile-service provider. By making use of Analysis of Variance 4 out of 11 factors that, prepaid subscribers considered very important were identified when choosing a mobile-service provider. These included, in order of importance, Customer service quality, Mobile tariffs, Prepaid airtime and Starter-pack availability and Promotions. Discriminant Analysis highlighted 9 factors to be used to predict and classify groups of subscribers based on average monthly spend. The discriminate equation coefficients highlighted how these two groups of subscribers view the 9 factors when choosing a mobile-service provider.Dissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
unrestricted
6
Hsu, Chiu-Yen. "Choosing to study science in Taiwanese schools : perceptions of science and other influences on students' choices." Thesis, University of Bath, 2008. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.512322.
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There is widespread concern in many Western countries over the declining levels of uptake of science at the upper levels of high school. In contrast, Taiwanese senior high school students have a greater tendency to choose science rather than social studies and achieve highly in international comparative tests. The well-developed technology industries in Taiwan also suggest that science education in Taiwan has been a success. However, the attitude toward school science, unlike the promotion of scientific attitudes, has received little attention in Taiwanese schools. This paper firstly investigates 729 students’ attitudes toward both school and real-world science. The results show that the high level of uptake of science is not strongly associated with positive attitudes towards science as a subject. Few differences were found in the affective responses to school science between the Natural Sciences programme (NSP) and Social Studies Programme (SSP) students, with only a minority expressing a positive attitude to science in both cases. The research findings challenge the simplistic linking of attitudes and uptake in this context. This research then seeks to understand this unusual phenomenon by exploring the nature of and influences on students’ subject choice decision-making. Through focus group discussions with students and interviews, this research explores the sources of students’ perceptions of science and social studies, identifying influences derived from the teaching of school science itself but also those arising from ‘external’ contexts of wider society, including cultural and economic influences. The results show highly complex relationships between students and the surrounding actors, i.e. parents, teachers and the media. The findings also demonstrate possible explanations why students are doing well in school science and in industry but have not produced prominent discoveries or achievements in the world’s academic research. Drawing on Taiwan’s distinctive socio-cultural context, this research provides a different perspective from that in western science education research literature on the factors that shape science uptake.
7
Cahill, Rosemary. "Factors that influence the decisions parents make when choosing a secondary school for their children." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2009. https://ro.ecu.edu.au/theses/549.
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The impetus for this portfolio is the accelerating drift of Australian school students from state-run, free government schools to fee-paying independent and/or Catholic schools within the non-government sector. Australian Bureau of Statistics (ABS) data show that between 1996 and 2006, student enrolments in non-government schools grew by 21.5% compared with 1.2% in government schools (Australian Bureau of Statistics [ABS], 2007). In this portfolio, a sociological lens reflective of the pragmatic paradigm is applied to the question of school choice in order to understand parents' thinking behind the choices they are making and, moving forward, how the funding and governance of schooling in Australia might lead to different school choices. The portfolio is structured around a three-way school-choice model whereby parents' choices arise through the interaction of three dimensions: local options, global trends and personal circumstances. The portfolio incorporates a combination of primary and secondary research. The secondary research explores local and global dimensions of school choice while the primary research investigates the personal dimension. The primary research is a case-study conducted in a precinct of metropolitan Perth in 2007. In the case-study, a survey was administered to the parents of all students who had just commenced their secondary schooling (entering year 8) at one of eight schools located within the case study precinct. Participating schools comprised a mixture of government, Catholic and independent sectors and, due to their shared proximity, were each others' main competition for students. While a high degree of agreement about what makes a 'good' school was found among participating parents, sector-specific variation was found in the sense of agency reported by parents and in the extent to which participating schools were perceived to offer several factors that were deemed to be prominent in 'good' schools. In each case, government schools lagged behind their non-government counterparts. Recommendations offer a pragmatic and empirically sound approach to arresting the drift of students away from government secondary schools.
8
Power, Tara E. "Choosing among multiple treatments for coronary artery disease, the independent and interactive influences of cognitive heuristics, preference for information, and gender." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0003/MQ42091.pdf.
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9
Johnson, Jessie M. "Factors That Influence the Decision-Making of an Integrated Rehabilitation Team When Choosing a Post-Hospital Discharge Destination For Survivors of Stroke." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2014. https://ro.ecu.edu.au/theses/1420.
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Stroke is one of the more disabling conditions which may result in the inability for survivors to care for themselves independently. Stroke survivors benefit most when they receive early onset assessment, treatment, and rehabilitation. Increasingly, stroke care in Canadian hospitals relies on an interdisciplinary rehabilitation team approach to provide immediate rehabilitation services and to make decisions about discharge destination for stroke survivors. Currently, there is little research on how interdisciplinary rehabilitation teams decide upon rehabilitation placements for stroke survivors or how individuals on the team, stroke survivors, or their families participate in and contribute to this decision. This research studied the culture of the interdisciplinary rehabilitation team to understand the specific client, clinical, and family situations considered by team members and how that information was communicated and evaluated by them during their decision-making.
To address the research question, the researcher undertook an ethnographic study of a health care team on a stroke unit of a Canadian hospital. Based on observations of the interdisciplinary rehabilitation team and interviews with team members, the study found that decisions about post-hospital discharge destination were conditioned by variables related to the social, economic, and policy context; interactions among members of the team; and the condition of stroke survivors or their families and their ability and willingness to contribute to home care.
10
Barratt, Elizabeth. "Choosing to be part of the story : the participation of the South African National Editors' Forum in the democratising process /." Thesis, Link to the online version, 2006. http://hdl.handle.net/10019/29.
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Bacalhau, João Rodrigo Simões. "Estudo das condições que orientam a decisão de escolha de uma universidade por parte de candidatos ao ensino superior." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/11924.
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Mestrado em Ciências EmpresariaisA captação de alunos por parte das Instituições de Ensino Superior (IES) é um processo cada vez mais exigente, não só devido à feroz concorrência de várias instituições, públicas e privadas, mas também porque o processo de escolha de uma Instituição de Ensino, por parte do aluno, é bastante complexo. Neste sentido, o presente trabalho centra-se na análise do estudo das condições que orientam a decisão de escolha de uma Instituição de Ensino por parte de candidatos ao Ensino Superior, averiguando, nesse sentido e em pormenor, não somente quais as condições sobre a universidade que orientam a escolha, mas também quais as condições pessoais que orientam essa mesma decisão. O estudo tomou uma amostra de 368 alunos portugueses, finalistas do ensino secundário ou profissional, que apresentaram intenção de se candidatar ao Ensino Superior Público. Aplicando o software fsQCA para a análise dos dados, os resultados mostraram que as condições das Instituições de Ensino Superior mais relevantes foram a "oferta e saídas profissionais" e "prestígio". Já nas condições pessoais, todas revelaram ser importantes na orientação da escolha da IES, exceto a "idade" do candidato e a "área de estudo" na qual pretende ingressar.
The recruitment of students carried out by Higher Education Institutions (HEI) is an ever more demanding process, not only due to the fierce competition between the various institutions -public and private - but also because the process of choosing an Education Institution by the student is a fairly complex one. In that sense, this work centers itself around the analysis of the circunstances that guide the choice of an Higher Education Institution by an applicant, thus looking into, in detail, not only the drivers related to the institution itself, but also the personal characteristics of the student that guide the selection process. To this end, this thesis took a sample of 368 portuguese students, finalists of secondary or vocational education, that have declared their intention in applying to Public Higher Education. Applying the software fsQSA to the data analysis, the results have shown that the more relevant drivers, in relation to the HEI, are "educational offer and professional outlets" and "prestige". Related to the personal drivers that guide the choosing process, all of them proved themselves to be very important, except for the "age" and the "area of studies" in which the appliant wishes to enter.
12
Phillips, Rhonda. "Choosing to Attend a Career Technical Center (CTC) in Ohio is a Choice - "Why Did Students Choose to Attend a CTC, and How Did Their Career Outcome Expectation Influence Their Decision To Attend?"." Miami University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=miami1593041353706625.
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Smolíková, Jaroslava. "Rozbor firmy českého dopravce." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16989.
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This thesis deals with a truck transport and with influence economic crisis on truck transport. The theoretical part is specialized in the truck transport in general, in the highways and toll in the Czech Republic, in the transporters' association, in international contracts and in the characteristic of truck transport management. The practical part deals with a choosen transport firm and with influence economic crisis on this choosen firm.
14
KUMAR, RIPUL. "WHICH TYPE OF INFLUENCER SHOULD A BRAND CHOOSE FOR COLLABORATION : SMALL-MID-LEVEL, OR LARGE?" Thesis, 2023. http://dspace.dtu.ac.in:8080/jspui/handle/repository/20160.
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Influencers are popping up all over the place. It makes sense considering influencer
marketing ROI is one of the highest among traditional digital marketing channels. But what's
the difference between types of influencers? Which influencer is best for your marketing
campaign? How do you find the right influencers?
When it comes to choosing an influencer, the decision should be based on the brand's
specific goals and budget. Here are some things to consider when deciding between a small,
mid-level, or big influencer:
Small Influencers:
• These influencers typically have less than 10,000 followers on their social media
accounts.
• They often have a highly engaged and loyal following.
• They are generally more affordable than mid-level or big influencers, making them a
good choice for brands with a smaller budget.
• They can be a good option for niche or local brands that are looking to target a
specific audience.
Mid-Level Influencers:
• These influencers typically have between 10,000 and 100,000 followers on their
social media accounts.
• They have a wider reach than small influencers but are still more affordable than big
influencers.
• They often have a strong following within a specific niche or industry.
• They can be a good option for brands that are looking to reach a larger audience or
that want to target a specific demographic.
Big Influencers:
• These influencers typically have over 100,000 followers on their social media
accounts.
• They have a wide reach and can be a good choice for brands that want to reach a
large audience quickly.
• They are often more expensive than small or mid-level influencers, but they can also
have a bigger impact on a brand's overall image.
• They can be a good option for established brands that are looking to increase their
visibility or for brands that want to reach a new audience quickly.
In general, the best influencer for a brand will depend on the brand's specific goals, target
audience, and budget. A smaller brand with a tight budget may benefit from working with a
smaller influencer who has a highly engaged following, while a larger brand with a bigger
budget may benefit from working with a big influencer who can help increase their visibility
quickly.
15
Chen, Yun-Yi, and 陳筠薏. "Influences of Women’s Shy Personality When Choosing Swimsuits." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/e3uxqk.
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碩士台南應用科技大學
生活服務產業系生活應用科學碩士班
105
In recent years, one of the major problems faced by domestic swimsuits companies is that international swimsuits brands are entering Taiwanese market. In such a competitive retailing environment, how to make a brand outstanding is the biggest challenge to swimsuits retailers, designers and sellers. The research aims at exploring the influence of female shy personalities to their choice of different types of swimsuits. It is also worth studying as to how to design types of swimsuits which match female buyers’ choice, to display their advantages, and to improve their self-confidence. The research starts with interviewing with experts, analyzing types of swimsuits in cluster analysis, and then questionnaire is used in order to explore the influence of female shy personalities to their choice of swimsuits. The information acquired is analyzed by explorative factor analysis, Confirmatory Factor Analysis, One Way ANOVA and Independent Samples-T Test.The results are as follows: 1. 5 designing elements and 17 categories of swimsuits are extracted after interviewing with experts. 2. The types of swimsuits are divided into three: Open Bikini, Conservative Two Pieces, and Leisure Style. 3.‘Shyness Scale’ is created after explorative factor analysis and Confirmatory Factor Analysis. The factors are divided into ‘external anxiety,’ ‘Social Communication Disturbance’, and ‘self-labeling’, while the items are divided into 16. 4. Personal backgrounds are an important factors for their shy personalities, and the degrees are also different. 5. Different shy personalities make women’s choice on types of swimsuits differ largely. The outcome of the research will serve as a reference for swimsuit designers and sellers, and the whole swimsuit industry. Keywords: Shyness, Types of Swimsuits, Personalities
16
Chen, Chien-Cheng, and 陳建正. "Exploring the Influence Factors of Choosing a Convenience Store Franchise System." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/15157099563406565686.
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碩士國立高雄第一科技大學
行銷與流通管理所
95
ABSTRACT In the service developing and flourishing society, franchise system has been as an important development and extending strategy for enterprises. The franchise system of convenience store has become essential in Taiwan. To develop the future relationship in a franchise system, franchisors should fairly understand the demand of a franchisee, educate the multitude the development of a franchise system via media, and held a public conference to establish two-way communication. The franchise system is a partnership which is collectively composed by franchisor and franchisee. However, majority researches have focused on the reason why those franchisors who have adopted franchise system already would decide to franchise their business but rarely on those who haven’t adopted franchise system. The purpose of this research is based on the literature in the field of brand advantages, franchise system, financial consideration and management supportive to fairly understand the motivations which make an enterprise adopted a franchise system. Standing on the viewpoint of brand advantages, franchisee may choose to enter a strong brand because of the resource of label, market share, brand image and competitive advantages. In addition, franchisee may take advantages of contract, franchise resources, and selection to increase its rate of existence. Besides, the requirement and preparation of capital when determining to join a system, the franchisee needs to evaluate its financial conditions. Franchisors provide franchisees financial support turning to advance the movement of sustainable operation. Further more, taking the consideration of risk factors that may influence a franchisees’ intention of entering a franchise system. Keyword：Franchise system, Chain convenience store, Intention of entering
17
LAI, CHING-HUEI, and 賴晴蕙. "The Reason and Influence of Drug Abusers Choosing Christian Therapeutic Agencies." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kc9s6g.
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碩士世新大學
社會心理學研究所(含碩專班)
106
This study explores the causes of drug addicts choice of gospel detoxification through social psychology and the effects of the addition of religious beliefs to the drug addicts who live in the evangelical detoxification community. Semi-structured interviews in this study, through deliberate sampling and snowball sampling to find eligible sample in 2017, and total of 6 interviewees were interviewed. The study found that respondents used to be closed circle of friends, secondary culture and life model, as long as they heard which method is effective will try, but because of the high risk situation, wrong medication beliefs and a variety of internal and external causes of the impact of relapse, and respondents from the Christian family through the inquiry to know, The information received by social workers in prisons, friends, leaflets sent out by the agency, or family calls to government agencies for help are known to exist in the evangelical detoxification facility. Religious beliefs play a role in substitution for drug addiction in drug addicts ' detoxification processes, but the main reason is that drug addicts are no longer caught in the cycle of relapse because they can find the purpose of life; Christian religion replaces drug addicts ' dependence on drugs, but such substitutes can also be replaced by work or interpersonal relationships. , while the evangelical detoxification institutions will continue to follow the life of the addicts after they leave the drug treatment village, and the addicts receive social support through their tracked actions, enabling them to pass through high-risk situations and receive assistance, compared to other addiction channels, Evangelical detoxification can provide critical positive effects on drug addicts, either spiritually or socially.
18
chen, Mo ya, and 莫雅真. "The important factor analysis of choosing automobile that influence junior high school teachers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/87022160956207860855.
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碩士中華大學
應用數學學系(所)
96
The article makes use of factor analysis to discuss the main influences on the teachers of Nantou County when they choose which car to buy. After data collection and analysis , the following is conclusion： On the average of the item , we find that “the economy of gasoline” , “high security of the car” , and “the expectation date of the car” are high valued. On the other hand , “the change of the car” , “the amount of the spokesman” , and “the advertisements of the car” are the least important factors. Thus , the teachers focus on the economy , security ， and value when they choose a car. On the analysis of the influences on teachers of Nantou County when they choose which car to buy , we get the order of these nine factors. According to its importances , they are “the usage and the maintainability” , “the appearance” , “the inducement of buying the car” , “the security and function” , “the convenience and comfort” , “the ueage of its space” , “the horsepower” , “attachment value” , “the brand and its equipment”. Keywords：factor analysis , the teachers of Nantou County
19
Chen, Ying-chiang, and 陳應強. "A Research of Influence on Electronic Newspaper Readers'' Choosing Decisions and Reading Behavior." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/92639300224966878311.
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碩士南華大學
出版事業管理研究所
93
The main purpose on this research is to illustrate the profile of electronic newspaper readers and their reading behavior. Furthermore, the other purpose is to realize weather the readers’ profile and their life style may affect their behavior and choosing decisions or not. According to the four main parts: the variation on population statistics, reading behavior, choosing decisions, and life style, I designed a questionnaire. The targets of this research were the electronic newspaper readers, who finished this survey on the Internet. I took back 335 copies of effective questionnaires. Moreover, I used the software, SPSS v10.0, to analyze these materials. The results appear as follows: 1.Most of electronic newspaper readers lie on the age between 16 and 45. In addition, their education level deviate to high schooling record. 2.Comparatively, the readers taking more care of society and nation have cultivated to read news by electronic newspapers for quite a long time. 3.The readers who click “my favorite ” to link to their desired electronic newspapers have higher faith than the readers who link to electronic newspapers by searching engine or other websites. 4.The readers, whose education level is in high school and below, pay more attention to the interaction of electronic newspapers；On the other hand, the readers, whose education level is in university or above, emphasize on the accuracy of electronic newspapers. 5.The readers of different life styles appear correlation on the interaction of choosing decisions.
20
Feng, Lee Ching, and 李青峰. "The influences of Product Involvement, Brand Equity and Market Characteristics in Evaluating and Choosing Brand." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/77577218910556560187.
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碩士國立成功大學
企業管理學系
87
The purpose of this study is to investigate the impact of product involvement and brand equity on consumer purchase decision of technological products(laptop).Besides, the characteristics of technology is incorporated into the conceptual model. The reason of choosing laptop is that laptops are relative expensive and there are differences among brands.Laptop consumers tend to have high involvement and exert a complex problem solving process. The primary findings is that, when large difference in brand equity is perceived, high-involved consumers tend to increase the recognition of brand awareness difference, use opening evoked set and compensatory decision rules compared to low-involved consumers.
21
Chen, Chunchi, and 陳俊吉. "The Influence Of Supervisors’ Characteristics And Types Of Business For SMEs To Choosing Financing Banks." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/41736976739532158819.
Full textAbstract:
碩士輔仁大學
國際創業與經營管理學程碩士在職專班
100
Small and Medium-sized Enterprises (SMEs) are the backbone of economic development in Taiwan. Recently, however, due to precarious economic conditions, SMEs’ challenges have become complicated and daunting. Meanwhile, it is imperative for SMEs to seek help from banks for financing support. Moreover, in the rapidly shrinking private banking market, banks keep increasing services to compensate the falling profits. SMEs, however, have also started reviewing the importance of choosing suitable financing banks. From the standpoint of SMEs, this paper focuses on eight variables related to supervisors' characteristics and types of business. It also discusses the criteria on which SMEs make their decisions when choosing financing banks, hoping to understand how these variables affect customer’s behavior, like quality of service, customer satisfaction and corporate image, so as to use the findings as the reference for banks to develop new customers and maintain existing customers. As a whole, supervisors' characteristics and types of business do not play an important role in SMEs' decisions in choosing financing bank. The deciding factors remain practical considerations such as interest rates, processing fees, speediness of loan processing, and tangible factors such as quality of services. Less important factors include number of branch locations, distance from customers, etc. In addition, banks' corporate image and the contact frequency to costumers are the least important factors. Furthermore, cold calls are not an effective strategy for banks to expand financial services with SMEs. Therefore, banks only need to focus on factors deemed important by most SMEs, and adopt appropriate strategies with various weights SMEs owners give to each factor. Banks should also abandon strategies that address factors deemed less important by SME owners. It is unnecessary to target a specific group of SMEs and design a special product that caters to their specific needs.
22
Fan, Zu-ming, and 范祖銘. "The influence of Consultant choosing factor to ERP systems implementation project and IFRS transformation project." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/86931823789527956473.
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碩士國立中央大學
企業管理學系
102
Due to integrated enterprise-wide functions, and real time information which can be provided to enterprise decision maker, ERP systems become a necessary tool to business management. Therefore, there are a lot of references studying how to implement a ERP system successfully, such as”external consultant.” And it produces some process—about choosing consultants to help firms implementing a ERP system. However, there are a variety of factors about consultant choosing, and this research just highlights the factor”consultant experience” and to investigate the influence of consultant experience to ERP implementation project. On the other hand, faced the era of global world, every governments and enterprises from different conuntries all start to implement IFRS as its accounting standards to make a financial statement compulsorily or freely. Under this situation, there must have some effects on business management and changes on ERP systems more or less. Furthermore, it forces firms to establish some relative teams and projects to address it. Meanwhile, it have a question about whether firms to use external consultants; and there is another part about if all consultant need a higher level experience when using consultants. This research has population from Taiwan’s 4276 firms, and relative information from questionnaire. By using independent-sample T test and regression analysis, the research hopes to find the influence about how factor”consultant experience” affect “project performance.” And, it can be divided into two parts: one is “ERP implementation project,” and the other is “ERP transformation due to IFRS implementation project.” The main goal is to realize if the factor “consultant experience” must have some significantly positive impact to project performance.
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Chen, Elivin, and 陳正文. "The Influence of Choosing Debris Flow-inducing Factors upon the etermination of Debris Flow Hazard Streams." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/40271896268592892279.
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碩士國立中央大學
應用地質研究所
92
Owing to steep topography, complex geological environment, and improper land use, geologic disasters occur frequently in Taiwan, especially during typhoon seasons. Recently, the disaster of debris flow is especially severe. The purpose of this study is to understand the in influence of geologic zoning in debris-flow hazard and to improve the decision-making in hazard precaution. The study area is located between Tachi and Minchi, North Cross Island Highway, the Da-Han River watershed area, northern Taiwan. Space factors were chosen according to the characteristics of alluvial basins and streams. ANOVA analysis was then performed to choose debris flow-inducing factors with significant effect. Furthermore, multivariate analysis was used to compose debris flow-inducing factors, so as to discuss the influence of debris flow-inducing factors upon the determination of debris flow hazard streams. In addition, the debris flow hazard assessment is classified by combining multiple regression analysis with field studies. Results of the analyses displayed several debris flow-inducing factors in the risk assessment of debris flow. However, field investigation coped well with the analytic result in the sedimentary rock area, but for the metamorphic rock area, the chosen debris flow-inducing factors need to be corrected according to the characteristics of the area. The analytic procedures of the study still can be applied to difference geologic zones, although different parameters might be induced. Finally, the classification of debris flow hazard needs to be coped with the weighting of debris flow-inducing factors, in addition to the double-checking by field studies. The analytic results can be further compared with the debris flow data provided by the Soil and Water Conservation Bureau, to achieve the optimum correction for final results.
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Fu, Chin-Yen, and 傅金燕. "A Study on the Influence Factors of Choosing Institutional Setting for Middle-aged and Senior Citizens." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/92988008774664400270.
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碩士南開科技大學
福祉科技與服務管理所
102
Combining declining birthrate and rising aged people rapidly change the family structure. The phenomenon makes living arrangements for older people diverse. The institutional setting will be one of choice for the elderly in the future. According to statistics of Ministry of the Interior, there are about 1,045 nursing homes, occupied by 42,947 people, accounting for only 1.65% of the elderly population. Institutional setting care still has still a long way to go. The study applied the planned behavior theory and increased the brand image construct to establish the research framework of behavioral intention of choosing institutional setting care, and explore the influential factors of choosing institutional setting care among the people aged over 45. Questionnaires were designed and distributed in the central Taiwan. 380 valid questionnaires were returned and analyzed by AMOS 18.0 for verification and analysis of goodness of fit. The results showed that attitude toward institutional setting care, perceived behavioral control and subjective norms had a significantly positive impact on the behavioral intention of institutional setting care, while subjective norms toward institutional setting care was the most significant impact. Brand image of institutional setting was insignificant correlated with the behavior intention. In terms of moderating variable analysis, the influence of gender and age in choosing institutional setting care intention was insignificant. The overall explanatory power of research model reached 82%, showing this model can effectively predict and explain the behavioral intention toward institutional setting care among the people aged over 45. Keywords: Institutional setting care, Theory of planned behavior, Brand Image
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Larppromratana, Piyawan, and 劉美雲. "The Influence Of Word Of Mouth On Customer Behavior In Choosing Thai Restaurants In Taipei City Area." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/81450479182202493176.
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碩士國立臺灣科技大學
企業管理系
96
The dramatic change of social lifestyle and the fast growing of out-living population influence our eating behavior from cooking at home to buying from or going outside for meals, especially in an urban area where more and more housewives have to obtain the employment in order to maintain their social status. To respond to these huge demand, Taiwan restaurants have adjusted and improved their service styles and serving choices, not only Chinese but also Japanese, Korean, Italian or even Thai food. With variety of selections, it is interesting to understand how most of the customers make their decisions in choosing places when dining out, it is widely accepted that the word of mouth or verbal communication is one of the most effective way to influence the customers’ purchasing decisions. Thus, this research takes the Thai-restaurant as a basis to discuss about four relative variables that influenced customers in choosing decision as of; the information strength; the sender’s authentic experience; the sender’s expertise in the industry and the tie strength between sender and receiver. The targets of the research are customers who have had their meals at Thai restaurants in Taipei city area. Using the convenience sampling method distribute the questionnaire to many types of customers via emails and traditional paper-works. The 411 questionnaires had been responded, of which 381 are effective samples and 30 are non-effective samples. The SPSS 14.0 statistic software is used to test and verify the hypothesis. The research result found as follows; 1. The greater of sender’s information strength, the more influence on receiver’s behavior in choosing Thai restaurant; 2. World of mouth with sender’s authentic experience has more influence on choosing Thai restaurant; 3. The greater of sender’s expertise in industry, the more influence on receiver’s behavior in choosing Thai restaurant; 4. The greater tie strength between sender and receiver, the more influence on receiver’s behavior in choosing Thai restaurant. These results can be provided to the Thai restaurants for their referral in planning the marketing strategy or for managerial purpose. At the same time, we believe that the results could also be adapted to other exotic restaurant.
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Man-Chih, Tsai, and 蔡滿枝. "The Major Factors Influence on the Decision Making of Choosing Vehicle Inspection Agencies – Taking Taichung area as an example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/93454p.
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碩士嶺東科技大學
經營管理研究所
98
According to economy growing as along with the numbers of vehicles being increasing leads to the majority of regular inspection businesses swiftly growing up for motor vehicles stations. Therefore, government effectively outsourcings the inspection business by delegating the Vehicle Inspection Agencies to handle the inspection businesses and expects to cut down the related cost. Since government widely permitted to set up Vehicle Inspection Agencies, the market of agent inspection has been competitive. Service quality has been seen as the crucial marketing tactic. As the Vehicle Inspection Agencies are on behalf of the authority, the relationship quality between the factories and customers is deserved to be noticed. Thus, this study aimed to assist Vehicle Inspection Agencies to search out the critical quality which could be availably executed for obtaining the great effect. In addition, we would like to provide evaluation criteria as references for the authority to measure the management performance of the Vehicle Inspection Agencies. By applying PZB model, Crosby’s relationship quality model, and the characteristics of Vehicle Inspection Agencies industry, thirty-two evaluation indexes were sorted out. Furthermore, the final twenty-five indexes were sifted by Likert scale and Grey relational analysis. Finally, The hierarchy analysis was adopted to weight the car owners’ attitudes toward these twenty-five indexes. The results appeared that the car owners considered ‘a convenient location’, ‘owner’s profits were seen as the first priority’, and ‘reminding the inspection date’ were the most important items. These would be essential and valuable factors for agents to invest on in order to improve quality. We hoped this result would benefit both the Vehicle Inspection Agencies and the authority.
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Hsing-ChengYen and 葉信成. "A Research of Decisive Factors That Influence Endusers in Choosing The Modified Fuel Electric Controller of EFI Engine (ECU)." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/90070163280348204149.
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碩士國立成功大學
高階管理碩士在職專班(EMBA)
103
This study intended to focus on the decisive factors of endusers chose modified fuel electric controller of EFi engine. Therefore, the main purpose of this study was to examine the behavior analysis when they chose modified fuel electric controller of EFi engine and discussed the influences from attitude, subjective norm, behavioral intention, perceived behavioral control and demographic variables. A total of 400 questionnaires were handed out and returned. The overall response rate for surveys was 100.00%. Establishment of assumptions based on LMP, we using SPSS 18.0 and EViews 8.0 statistical analysis software. Finally, the results of this study showed that: (1) Attitude had a significant positive influence on endusers’ choice behavior; (2) Perceived behavioral control (PCB) had a significant positive influence on endusers’ choice behavior; (3) There was a significant influence of demographic variables (include age, personality traits, occupation and parents occupation) on choice behavior.
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Chuang, Chun-Hsiang, and 莊春香. "The Influence of Word-of-Mouth and Service Quality on Choosing Cram Schools by Parents - Corporate Image as a Mediator." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/xmtx7v.
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碩士健行科技大學
國際企業經營系碩士班
103
Most of the junior high school students go to cram after school in Taiwan. According to literature reviews about cram schools, most of the researches are the directly effects of word-of-mouth、service quality、corporate image on purchase intention. The impact of corporate image as a mediator has rarely been explored. Therefore this research has aimed the parents who have children studying in junior high school with tutoring experience and live in Luzhu, Taoyuan. Total 307 questionnaires were collected and among them, 212 are valid. After used structural equation model (SEM) analysis, the result has demonstrated that: (1)The most influential communicators are neighbors and friends, accounting for 43.9%. Next are the child’s classmates, accounting for 31.6%. (2)Word-of-mouth and Service quality both have positive and significant influence on corporate image. (3)Word-of-mouth、Service quality and Corporate image all have positive and significant influence on purchase intention. (4)Corporate image between Word-of-mouth and purchase intention has a partial mediating effect. (5)Corporate image between Service quality and purchase intention has a completely mediating effect. Based on this research, corporate image not only has mediating effect on choosing cram schools, but also is the key to stand out.
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YU-LAN, HESIH, and 謝郁蘭. "Study of Choosing Behavior Influence on Consumers in the Lifestyle and Situational Factors- Example of Coffee Chain Store in Taipei City." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/82403188259519018239.
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碩士中國文化大學
生活應用科學研究所
95
ABSTRACT The main purpose of this research is to discuss consumer behavior in coffee chain store, how their personal background, lifestyle, and the factor of atmosphere in coffee chain store construct the main factors to coffee consume behavior, analyze and understand how these three factors interrelate and influence the behavior of the consumer. Due to restricted resource and time consuming, the target consumers in this study is mainly in Taipei metropolitan area, and only consumers in six major coffee chain stores in Taipei city are probed into the target audience - Kohikan, Dante, Arista, Ikari, Doutor, and Starbucks. The survey utilized convenience sampling by giving questionnaire questions. After investigation, findings after carrying on statistical analysis from 389 effective questionnaires discovered that in Taipei the primary coffee chain store demography falls into age range 18-35 year-old students and white-collars, also the consumer personal background variables contribute certain influence to their consumer behavior. Furthermore, in research finding concludes that the lifestyle of coffee chain store consumer in Taipei consist of three groups, including popular fashion, rational consumption, and perceptual life consumer group. Also depends on the factor how consumer concern about the atmosphere of coffee chain store can be differentiated between the sensibility situation and the materiality situation. In the research also discovered that personal background variable contributes the influence to how consumer concerns the atmosphere of coffee chain store and how consumer identifies their lifestyle. And different lifestyles reflect differently in relationship to different factors of atmosphere. Moreover, this research also studied and analyzed the lifestyle and the factor of atmosphere play a role on influencing the consumer behavior. After finding, it discovered that both all have the significance with most consumer behavior. This had demonstrated the lifestyle and the factor of atmosphere difference will affect the consumer behavior. In conclusion, according to research, it recommends the management of coffee chain store can strategically take different directions in differential marketing, niche marketing, and production mix enrichment. At the same time, it proposes feasible direction and provides referential value for the future studies. Key words: Coffee chain store, lifestyle, Situational factor, choice behavior
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Chung, Kuo-hsi, and 鍾國璽. "The influence of message framing of school pricing strategies on choosing school’s willingness of parents of sixth graders in elementary schools." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/13470119848788527712.
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碩士國立臺南大學
教育經營與管理研究所碩士班
101
In the face of the pressure of the low birth rate, and promote school marketing imperative. Of this study is to explore school marketing pricing strategies, different message framing application in prospect theory to push pricing strategies, and whether there are different effects. This study design four pricing strategy experiments, each experiment to give the message is divided into the profits of the message as well as the loss of a message to every parent randomly assigned to different experimental situations which, in order to test the parents'' attitude towards risk. SPSS17.0 software into chi-square test of data collected by the experiment. The results of four experiments are displayed: 1. Parents accept Profits message framing experiment, most risk aversion, leading to its conservative strategy. 2. Parents to accept losses message framing experiment, most of the risks pursuit of the phenomenon, leading to a positive attitude of its strategy. Finally, the empirical results, the proposed conclusions of this study as well as practitioners, follow the relevant recommendations of the study.
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Bryant, Peter James. "Choosing zines : defining the constructs that influence the decision to participate in the practice of zine-making in the digital age." Thesis, 2017. http://hdl.handle.net/10453/123232.
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University of Technology Sydney. Faculty of Business.Zines are a unique, small circulation, print based medium that have been in existence for over eighty years. They have survived and some would argue flourished in an environment of participatory social media and declining print circulation. Zine-making is a contradictory, lo-fi, do-it-yourself media-making practice, rich in parallel research traditions and historical engagements across many vocal creative and social communities. This study investigated the constructs that influenced the decision to choose to make zines in the digital age. Drawing on thirty-four semi-structured email interviews, conducted between 2011 and 2015, the study interrogated and defined the motivations of individuals to participate in zine-making. Using a constructivist grounded theory inquiry, a theoretical model was developed from the responses that located the activities undertaken to make a zine within a four-stage model of zine-making participation processes. The study argued that these stages were not enacted sequentially or discretely, but coalesced into liminal spaces that shaped the aspirational and attitudinal aesthetics of zines. It is within these liminal spaces that zine-makers defined and shared their own understanding of what they were choosing to participate in. Zine-makers, by constructing and sharing meaning and their identity through zine-making, became part of a bounded but fragile communitas of makers and readers, where small sub-spaces intersect to form semi-private spaces defined by an almost infinite combination of geographical locations, socio-cultural influences, digital technology and social media practices, interests, types of making, attitudes and beliefs, lived experiences and audiences. Finally, the study locates the impacts, influences and transformative effects of digital technology and social media practices on the decision to make zines.
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Lin, Yu-Chun, and 林玉純. "The Relationships on How Marketing 4Ps Influence Students on Choosing Vocational High School-Using a Private School in Taichung as an Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/77na9q.
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碩士東海大學
教育研究所
103
The purpose of this study is to investigate how product , place , pricing and promotion strategies (below referred as 4Ps) influence students on choosing a vocational major in a private senior high school in Taichung and the relationships among background variables, gender and vocational majors, and 4Ps. 711 sets of valid data are collected and analyzed with SPSS20.0. The qualitative tests adopted are descriptive statistics, t-test, One-Way ANOVA and logistic regression. Discovers are summarized as below: 1. Importance of 4Ps is in the order of pricing strategy followed by place strategy, product strategy and promotion strategy. 2. The independent variable, gender, has significant difference in both product and promotion strategies. Compared to male students, female students consider them as more important factors. 3. The independent variable, vocational majors, has no significant difference in pricing promotion and place strategies. 4. The independent variable, vocational majors, has significant difference in product strategy, especially in Applied English, Electrical Engineering, Computer Science and Information Processing. 5. Through logistic regression, product strategy, gender and vocational majors could be assistance of students to forecast the satisfaction of their school choices. With the findings, the specific recommendations are made in Chapter 5. Hopefully it can be a great help to this school or other schools similar in nature. Key words: marketing 4Ps, private senior high school, vocational majors
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Lu, Hsieh-Chang, and 呂協昌. "A Survey for Keelung Ninth Grade Students on the Willingness and Influence Factors of Choosing to Study in Marine and Fishery Departments." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/54429480485304093754.
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Huang﹐Chun-Cheng and 黃俊誠. "A Survey for Chiayi City Ninth Grade Students on the Willingness and Influence Factors of Choosing to Study in Hospitality and Tourism Departments." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/95139735837878045781.
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碩士國立高雄餐旅大學
旅遊管理研究所在職專班
104
The research is mainly to recognize the relationship of the ninth-graders’ intention to choose hospitality and tourism in different attributes. An Analysis of population statics, individual factors, family factors, school factors, and social factors by using questionnaire survey and interview survey. Five parts are included in contents, there are individual parts, family parts, school parts, social parts, and personal information, and the objects are those 225 ninth graders in Chiayi city.According to the results, analyzed by using descriptive statistics, ANOVA, Pearson's Product-Moment Correlation Coefficient, and soon. In addition, discussing that the ninth-graders choose hospitality and tourism has correlations to individual factors, family factors, school factors, and social factors.The results by questionnaires are：1.The attributes of ninth-graders have part of obvious correlations to individual factors, family factors, school factors, and society factors.2.To the ninth graders in Chiayi city, the intention to the choice of hospitality and tourism is not high.3.The intentions to the choice of major by the ninth graders have obvious positive correlations to individual factors.4.The intentions to the choice of major by the ninth graders have obvious positive correlations to family factors.5.The intentions to the choice of major by the ninth graders have obvious positive correlations to school factors.The intentions to the choice of major by the ninth-graders have obvious positive correlations to society factors. According to the results of the study, some suggestions are provided for related persons and further researchers.
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Carr, Ruth. "Why do you do what you do? : What influences students when they are choosing a career in science and do science awareness activities have any affects." Master's thesis, 2006. http://hdl.handle.net/1885/147109.
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LEIMAN, AEGEA KIRIN, and 林思愛. "Subjective Knowledge that Influence Consumers’ Re-visit Intention and Motive in Choosing Healthy Food Restaurant and The Relationship to Their Food Related Lifestyle in Indonesia." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/87029151160576928272.
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碩士中國文化大學
全球商務碩士學位學程碩士班
105
Healthy eating is becoming increasingly important in consumer minds. However, factors that cause consumers to choose healthy food menu items at restaurants and the relationship to their food related lifestyle (FRL) were understudied in Indonesia. This study examines the relationship among customer’s subjective knowledge, healthy food choice motives, intention to order healthy menu items and their food related lifestyle. A quantitative self-completed questionnaire was used to gather information. A total of 500 valid questionnaires were collected. The result indicated those who perceived to have high subjective knowledge about healthy food menu items, necessarily have motivation and ordering intention to healthy food menu items. Finally, this study identified between each segments according to their food-related lifestyle (FRL).
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CHAO-HUNG, CHANG, and 張兆鴻. "A STUDY ON THE FACTORS THAT INFLUENCE THE PARENTS IN CHOOSING SCHOOL FOR THEIR CHILDREN --TAKING THE SACRED HEART HIGH SCHOOL FOR GIRLS AS AN EXAMPLE." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/05143968649955413191.
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碩士輔仁大學
教育領導與發展研究所
92
The purpose of this study was to understand the factors considered by the parents of senior high school students in choosing a school for their children. The case studied was the school where the researcher is serving, and the questions explored were as follow: 1. The main factors considered by the parents in choosing this school. 2. The degree of teachers’ understanding on those factors considered by the parents in the Sacred Heart High School for Girls. 3. What are the teaching qualities and schooling effectiveness that parents care about? 4. Teachers’ understanding on parents’ desires on these qualities and effectiveness. 5. The suggestions on school management according to the factors considered by parents. The methodology used in this thesis was case study. The information collected included: 1) the archives of the school history, 2) the literature discussing the features of Catholic schools and the factors influencing parents’ choices in children’s schools, 3) the records of the interviews with main school leaders and faculty, 4) the questionnaire of the factors considered by the parents in choosing a school for their children. Literature analysis was used dealing with the first two parts of the collected information mentioned above. Statistic analysis, frequency and sequence, were used in the fourth part of the collected information. Then, the outcomes were cross analyzed with the data collected in the interviews. The findings of this study were as follow: 1. The main factors considered by the parents in choosing the Sacred Heart High School for Girls were “this is a girl school”, “life education in this school is said to be good”, “English is emphasized in this school”, “meet the basic academic aptitude test score required in this school”. 2. In the faculty’s point of view, the main factors influencing parents’ choices were “life education in this school is good”, “beautiful campus”, “this is a girl high school”, “English is emphasized in this school”. 3. The most important three teaching qualities that the parents cared most were “the moral education”, “whether their children are happy or not in school”, “the change of their children’s temperament”; and the top three items of schooling effectiveness were “the overall performance of student’s personality development”, “the overall performance of the student”, and “the ratio of success in applying college”. 4. In the faculty’s point of view, the most important three teaching qualities that the parents cared most were “the moral education”, “the change of their children’s temperament”, “students’ academic performance”, and the top three items of schooling effectiveness were “the overall performance of student’s personality development”, “the overall performance of the student and the professional performance of the teachers”, and “the ratio of success in applying college”. Moreover, this study showed that the features possessed by other Catholic schools did exist in the Sacred Heart High School for Girls. Teachers’ efforts on students’ “life education” won a common recognition and praise from parents, and became the key factor that attracting students to enroll in this school. Suggestions of school management were made in the last chapter according to the conclusions of this study.
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Li, Hsu Wen, and 徐紋莉. "The Influence of Word-of-Mouth and Quality of Service on Consumers’ Intentions of Choosing Real Estate Agencies─A Case Study of Hsinchu County and Hsinchu City." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/h9c9r7.
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碩士大葉大學
管理學院碩士在職專班
102
The purpose of this research was to understand the influence of the word-of-mouth and quality of service on consumers’ intentions of choosing real estate agencies. Questionnaire survey was adopted in this research and thus questionnaires were delivered to 325 participants who ever dealt with real estate agencies in Hsinchu County and Hsinchu City. The examples of this study were based on the returned questionnaires from the participants. Moreover, this study has applied descriptive statistics and Regression Analysis to analyze the data. The results of the research listed as followings: 1. The service quality has positive significance on purchase intention. 2. The word-of-mouth has positive significance on purchase intention. 3. Word-of-mouth shows partial moderating effects on service quality and purchase intention.
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Xiao, Ya-Ru, and 蕭雅如. "Difference Analysis of Department Store Sales Promotion to the Influence and Brand Loyalty of the Female Customers on Choosing Cosmetic Products-A Case of Junior High School Faculty." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/je423v.
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碩士大葉大學
休閒事業管理學系碩士在職專班
103
The aim of the study was to analyze the difference of department store sales promotion to the influence and brand loyalty of the female customers on choosing cosmetic products. On the other hand, discuss the relationship between the influence of sales promotion and brand loyalty. The target of the study is female junior high school faculty. Using purposive sampling conducted the questionnaire survey. Total 260 questionnaires were disputed. The data of the samples is analyzed statistically by using descriptive statistical, t-test, one-way ANOVA, correlation analysis, and multiple regression analysis. The major findings of this study were summarized as follows. First, there was a significant difference between ages and the influence of sales promotion. Second, there was also a significant difference between ages and brand loyalty. Third, brand loyalty is showed in behaviors loyalty, not in attitude. Fourth, female customers tend to purchase cosmetic products which were made in Japan. Finally, hoping the results can be as reference to the managers of department store. With anniversary sales promotion, they can think about what is the most important for customers, instead of using lower price. Besides behavior loyalty, try to enhance the attitude loyalty.
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Hsu, Chun-Ting, and 許淳婷. "Exploring the Influences of the Sources of Information about Universities and School-choosing Factors on Students’ Filling their Priority Lists of Education Programs: A Case-study of National Quemoy University (NQU)." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/8cbmh7.
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碩士國立金門大學
海洋事務研究所
101
Exploring the Influences of the Sources of Information about Universities and School-choosing Factors on Students’ Filling their Priority Lists of Education Programs: A Case-study of National Quemoy University (NQU) Abstract This research aims to explore the influences of the sources of information about universities and school-choosing factors on students’ filling the priority list of education programs. This research employ the new students of NQU as the case for study. The research aims to answer the following questions. Through what channels of information do students collect the information about universities and colleges after they have decided to receive university education? What factors influence their choices of universities? This research aims to provide the answers as references for future student recruitment policy of universities. There are four hypotheses of this research. First, the sources of information about universities have a profound impact on individuals’ choice of universities. Second, the sources of information about universities have a profound impact on students’ filling their priority lists of education programs. Third, each individual school-choosing factor has a profound impact on students’ filling their priority lists of education program. Fourth, the sources of information about universities can influence students’ filling their priority lists of education programs through each individual school-choosing factor. Through a survey of the existing literature, both home and oversea, as the foundation, this research creates a scale of “influences of the sources of information about universities and school-choosing factors on students’ filling of education programs” and has undertaken a survey over the first-year undergraduate students having enrolled in NQU in Year 101. This research has delivered 661 questionnaires and retrieved 580. Among the 580 questionnaires, 30 are invalid and 550 valid. The percentage of valid collection is 83.2 percent. Finally according to the survey results, descriptive statistics,reliability and validity analysis, factor analysis, T-test, one-way ANOVA,Pearson product-moment correlation, and hierarchical regression analysis were used to analyze and verify those hypotheses. After analyzing the data with the above-mentioned methods, this research has attained the following research findings: First, the students of NQU hold positive attitudes toward school-choosing factors. The first five factors are ‘the welfare provided by the local government’, ‘the advantages of cross-strait employment’, ‘tuition fee’, ‘the campus environment for study’, and ‘some departments are special’. Second, there has been a problem of insufficient sources of information for the new students of NQU. Third, the new students of NQU, to a large extent, are highly satisfied with their choice. Fourth, the extent of perceiving the sources of information varies according to sex, the channel of admission to NQU, the location of previous high school. But the combined parental monthly income does not affect the perception of the sources of information. Fifth, school0choosing factors vary according to sex, the channel of admission to NQU, the location of previous high school. But the combined parental monthly income does not affect the perception of sources of information. Sixth, the school-choosing factors of the new students of NQU positively correlate with every aspect of the sources of information. Seventh, the NQU students’ filling their priority lists of education program positively correlates with every aspect of the sources of information. Eighth, the sources of information, through the school-choosing factors, influence how the new NQU students fill their priority lists of education programs. This research deriving from the above-mentioned research results, provide the following advice. A. The advice for student recruitment of NQU First, the advertisement of student recruitment for NQU should enhance its ‘mass media’ and ‘opinion feedback’. Second, fortify the following school-choosing factors: 1. increase the channels of internship for students to increase their chances of employment. 2. utilize the honest popular culture in Kinmen to create a sound learning environment. 3. provide scholarship to attract more good students. 4. develop departments with special characteristics. B. Suggestions for further research First, researchers can expand the research to explore other schools, to undertake horizontal comparison and study, in order to understand the differences among each universities. Second, researchers, based on the theory of “5-step of the consumer purchase decision process”, should undertake further survey on the levels of satisfaction of students, in order to understand whether the management and development of the university live up to the students’ expectation. Key words: Sources of Information, School-choosing Factors, Filling Priority Lists of Education.
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Kubecová, Markéta. "Co čteme dětem předškolního věku doma a v mateřské škole." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-356121.
Full textAbstract:
The aim of this dissertation is to discover what kinds of books are the preschool children read by both their parents and their preschool teachers. The theoretical part defines the preliteracy of the readers and the preschool age, and describes the children's contact with books both at home and at kindergartens. Defines a book in the terms of a medium being in contrast to other communication means. The practical part is based on a mixed design of the research: the quantitative part uses the method of a questionnaire, and the qualitative part draws on the in-depth interviews, the respondents being the parents and preschool education teachers. At first, the questionnaires are compared. The decisive factors in parents and preschool educators selection of the books are characterized afterwards. The children are most frequently read storybooks and bedtime stories. Preschool teachers read out fables, parents do not. Furthermore, parents read out adventure literature. Thus, the parents and the school complement each other. Both at home and at school, children come into contact with prose as well as fiction. Adults prefer to read out older books, published mostly by Albatros Publishing, or they lend books in a library. At the same time, they carefully choose new titles of various publishing companies, for...