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Academic literature on the topic 'CHOOSING INFLUENCERS'

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Published: 11 September 2023

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Journal articles on the topic "CHOOSING INFLUENCERS"

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Al-Shehri, Mohammed. "Choosing the Best Social Media Influencer: The role of gender, age, and product type in influencer marketing." International Journal of Marketing Strategies 4, no. 1 (December 17, 2021): 1–26. http://dx.doi.org/10.47672/ijms.878.

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Introduction: Social media has created a new type of celebrity form (influencers), which is defined as people who are famous on social media and have many followers. Companies currently depend on influencers to send their marketing messages to the audience, and to increase the marketing ROI, it is important to target the right influencers. Purpose: This research focused on social media influencers’ impact on consumer purchase intent and showed whether gender difference of consumers or influencers had any effect on those decisions. The research also included the age of consumers and the product type to know if they had any effect. Methodology: Qualitative and quantitative methods were used to obtain the required information; two focus groups were conducted to get the names of 80 influencers, and an online questionnaire was used to collect the data, formula of the sample size by Krejcie and Morgan (1970 as cited by Kasomo, 2001) was used to determine study sample of 387 respondents. Results: The results indicated that male influencers impact male consumers more than female consumers, while female influencers impact female consumers more than male consumers. Age of consumer does not affect the gender-based impact results. In addition, the results indicate that only few influencers have more impact on specific product type, thus, influencer’s impact based on product type is not so common. Recommendations: It is recommended for the companies to find influencers who are having a lot of impact on a specific product type that matches the product they want to promote, and to select the influencer based on the customers they are targeting, if companies are targeting female customers, they should look for popular female influencer, and if they are targeting male customers, they should look for popular male influencer.
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Saputra, Feliciana Yovita, and Wisnu Sakti Dewobroto. "The Influence of Social Media Influencers on Purchase Intention of Local Personal Care Products." International Journal of Quantitative Research and Modeling 3, no. 1 (March 6, 2022): 13–17. http://dx.doi.org/10.46336/ijqrm.v3i1.253.

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Nowadays, Personal care products grow rapidly every year even in a red ocean industry. With changes in this digital era, personal care companies have to innovate in order to survive and grow. One of the ways is the use of digital marketing. There are many ways to do digital marketing and one of the popular methods is social media influencers. However, with so many new influencers on social media, marketers find it challenging to choose the right influencers to promote their products because not every influencer brings a significant impact. Choosing the wrong influencers could cause the business to lose money and harm the image of a product or a brand. On the other hand, choosing the right influencers may lead to the popularity of the product and an increase in sales. Based on that, this research is focusing on the influencers from the consumer’s point of view, in order to know the type of influencers that fit with the product offered. This research is based on literature study that describes Influencer credibility has a positive impact on consumers' purchase intention, attitude towards products, and advertising. Moreover, Influencer credibility could describe and evaluate an influencer based on their attractiveness, trustworthiness, and expertise.
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Trivedi, Jay P. "Effect of Influencer Marketing on Online Impulse Purchase." Journal of Electronic Commerce in Organizations 19, no. 3 (July 2021): 49–64. http://dx.doi.org/10.4018/jeco.2021070104.

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Fashion retailers are increasingly using influencer marketing to build a consumer-brand relationship. However, influencer marketing remains an understudied area, and choosing from among traditional attractive celebrity influencers and expert influencers remains a conundrum for marketers. Hence, this research examines the comparative effectiveness of an attractive celebrity influencer, vis-à-vis an expert influencer on online consumer-brand engagement, further resulting in an online impulse purchase. The moderating role of impulse buying tendency between online consumer-brand engagement and online impulse purchase is also examined. Using survey data from respondents following fashion influencers, the author tested the proposed hypotheses using structural equation modeling. The findings indicate that attractive celebrity influencers exhibit a significant effect on online consumer-brand engagement, which further leads to online impulse purchase. The findings also establish the moderating effect of impulse buying tendency and the mediating role of online consumer-brand engagement.
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Rahman, Kazi Turin. "Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry?" SEISENSE Business Review 2, no. 1 (May 27, 2022): 43–54. http://dx.doi.org/10.33215/sbr.v2i1.792.

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Objective - This paper conceptualizes a novel theoretical model of consumer mimicry of various types of influencers and associated behavioral outcomes. Design – This model was conceptualized after a thorough literature review and gap analysis. Moreover, prominent and underrepresented concepts from the literature were integrated to develop the novel model synthesized in this paper. Findings – Many facets of social media influencers have been studied in extant literature. These include source and content characteristics along with marketing strategies and sponsorship disclosures. However, most studies examine influencers from a broad perspective without refinement. Influencers are grouped into four categories based on their following and expertise: mega, macro, micro, and mini-influencers. Such categorizations are rarely reflected in the existing literature. Moreover, consumer mimicry of influencers and the consumer well-being aspects have been largely understudied. Policy Implications -Choosing the right influencer is challenging. Therefore, recognizing which types of influencers evoke consumer mimicry (and which don’t) will ease the selection process. This will increase the efficiency of influencer marketing campaigns run by marketers and brands. Originality - This is the first paper to incorporate all four types of influencer categories into a theoretical model. Subsequently, the largely scarce concept in SMI research, consumer well-being, has also been incorporated to ensure followers' welfare.
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Nasih, Muhammad, Otto Masyad Susanto, Abdul Roziq Fanshury, and Sigit Hermawan. "Influencer dan Strategi Penjualan: Studi Netnografi pada Pengguna Jasa Selebgram sebagai Media Promosi." Benefit: Jurnal Manajemen dan Bisnis 5, no. 2 (December 17, 2020): 135–44. http://dx.doi.org/10.23917/benefit.v5i2.11305.

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The business is undergoing many changes including the media used as promotion. The existence of advertisements on television began gradually abandoned and shifted to a new strategy, namely advertising on social media. The rapid growth of social media users in Indonesia has become one of the factors in the change. This study aims to determine the extent of the impact of using influencers as a promotion strategy on social media, especially Instagram. This study uses a qualitative netnographic method by collecting data through observation of social media accounts and in-depth interviews from informants. The results of this study include illustrating that there are positive and negatif impacts from the use of influencer services. Companies must be smart in choosing influencers that are in line with product segmentation, price, and influencer's background because people are now getting smarter at making purchases.
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Černikovaitė, Miglė Eleonora, and Žaneta Karazijienė. "THE ROLE OF INFLUENCERS AND OPINION FORMERS MARKETING ON CREATIVE BRAND COMMUNICATION." Creativity Studies 16, no. 2 (June 8, 2023): 371–83. http://dx.doi.org/10.3846/cs.2023.15722.

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The growing power of social media and the fast change of communication forms encourages marketers to explore new ways for brands to communicate creatively and effectively. The aim of this study is to determine how to reveal the involvement of influencers in creative forms of brand communication by analysing (comparatively) the expression of Lithuanian and foreign influencers in social networks. Research methodology and results: analysis academic literature and quantitative content analysis in social networks. Literature analysis reviled, that the main dimensions of communication strategy with influencers involves four stages: setting the objectives of the campaign; setting the criteria to find out right influencer; setting campaign duration and platform; influencer performance analysis. The results of the study showed that one of the most important and most inclusive step is choosing the right influencer. It is important to choose not only based on brand profile, but also to evaluate the potential risks when working with one or another influencer. Brands are recommended to choose those influencers that are not overloaded with another brands,integrate advertising into video format and reveal that their integration is brand advertising, because consumers tend to choose the products or services which are chosen by the celebrities they follow.
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Antoniades, George, Dace Briede, Marta Kontina, Inga Milevica, and Vita Stige-Skuskovnika. "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases." Economics and Culture 17, no. 1 (June 1, 2020): 53–61. http://dx.doi.org/10.2478/jec-2020-0005.

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AbstractResearch purpose. Social networks have become an integral part of life, making social media one of the most significant advertising platforms, which, according to many experts and scientists, is one of the most effective brand communication techniques. According to Google’s data (Think with Google, 2018), before the purchase, shoppers like to address real people, which they think could be trusted. Branding with influencers is a new way of promoting products and services. It has also recently been a much sought research topic both in terms of studying the brand communication and the influencer phenomenon. This comparative study explores the involvement of influencers in brand communication. The aim of the research is to analyse the involvement of Latvian and Cypriot influencers in brand communication, its features in theoretical and practical aspects.Design/Methodology/Approach. The research methods used were content analysis of Latvian and Cypriot influencer accounts, comparative analysis, literature analysis and graphical method.Findings. Within the theoretical framework of the study, a review of literature has been carried out on influencers’ involvement in brand communication, with particular focus on research in Cyprus and Latvia, as well as influencer typologies, communication features and current aspects of the research. The practical part of the research explores the demographic portrait of the Cypriot and Latvian influencers, the most important features of brand communication, paying particular attention to the principles of choosing influencers’ social networking platforms and brand communication labels in their communication – hashtags (#Reklāma, #Ad, #Sadarbība, #Paidpartnership, #Apmaksātasadarbība), as well as tendencies and regularities in their use or non-use.Originality/Value/Practical implications. The results of the study can be used by brand communication researchers, as well as by marketing and public relations professionals, to identify the key features of communication of influencers, including in comparative terms, and to select optimal tactics for collaboration with influencers.
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Jerrentrup, Maja. "The Grand Style. Encountering elderly influencers." Aisthesis. Pratiche, linguaggi e saperi dell’estetico 16, no. 1 (July 22, 2023): 147–58. http://dx.doi.org/10.36253/aisthesis-14379.

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The number of elderly influencers on Instagram is increasing. When analyzing a sample of corresponding posts, it is noticeable that fashion, especially fancy or vintage fashion, plays a central role. By choosing extraordinary looks, elderly influencers, whose age is by no means concealed, communicate self-determination and independence from the opinions of others – both also in connection with life experience. Their followers consider them as cool and empowering: this way, they can positively influence society’s perception of elderly people, take away younger recipients’ fear of aging, and act as role models. However, a noticeable divide emerges, as the elderly influencers are apparently well-educated and presumably also wealthy and enjoy good health. In social comparison, many of those of the same age would probably perform poorly. Therefore, it can be concluded that elderly influencer may be beneficial to their recipients and to society as a whole, but that addressing the social conditions that enable old people to live a fulfilled life is largely ignored.
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Gambhir, Ms Kanika, and Dr Rubaid Ashfaq. "The Role of Influencer Marketing in Building Brands on Social Media: an Analysis of Effectiveness and Impact." Journal of Language and Linguistics in Society, no. 34 (June 20, 2023): 16–28. http://dx.doi.org/10.55529/jlls.34.16.28.

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Influencer marketing includes teaming up with famous and significant are influencers in your specialty to advance your image and increment your income. Influencers described by an enormous number of faithful and devoted web-based entertainment devotees. They are seen as specialists in their specialties and their proposals are much of the time profoundly respected by their supporters. What recognises influencers from traditional superstars is that the previous offer areas of strength for a with their fan networks. They outfit the openness of virtual entertainment to lay out unique interactions with and gain the trust of their devotees. Influencers are in many cases are genuine shoppers who have top to bottom information about specific subjects. This gives them certain influence and engages them to spur their devotees to make wanted moves. A fruitful influencer marketing requires strong preparation and a profound comprehension of your interest group and marketing goals. The fundamental objective of this study was to figure out how different aspects of influencer marketing through social media creates an impact on a brand and its success & image, how the mind-set of the customer changes through influencer marketing and how brands are going with the help of influencer marketing technique by choosing the right influencer for their brands. To fulfil this objective the research will be followed by mixed approach of qualitative and quantitative data. The qualitative data will be comprising of primary research which will be acquired through survey and questionnaire. The quantitative data will be comprising of the secondary research which will be acquired through the articles, review articles, published academic papers, journals, statistical database and records.
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Mason, Shannon, Margaret K. Merga, and Julia E. Morris. "Choosing the Thesis by Publication approach: motivations and influencers for doctoral candidates." Australian Educational Researcher 47, no. 5 (December 10, 2019): 857–71. http://dx.doi.org/10.1007/s13384-019-00367-7.

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Dissertations / Theses on the topic "CHOOSING INFLUENCERS"

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Bakare, Richard R. "Choosing a UK university : interpersonal influences for African students." Thesis, Anglia Ruskin University, 2017. http://arro.anglia.ac.uk/702485/.

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This paper explores the use of interpersonal sources in the evaluation of alternatives stage of the decision-making process for prospective UK international higher education students from Africa. The objectives of the study were to identify the main sources from which they obtain information about UK higher education, assess the importance of information obtained from interpersonal sources in the decision-making process, identify the interpersonal sources that are most influential at the evaluation of alternatives stage of the process and explain the ways in which those sources influence their decisions about which university to choose. The mixed methods strategy employed by the study used data collected through archival research, survey questionnaire and in-depth interviews to provide answers to the research questions. The study identified the main interpersonal sources from which prospective African students obtain information about UK higher education as agents, parents, family members, friends, university staff, career tutors, teachers/tutors, current/previous students & employers, and found that information obtained from interpersonal sources are more important than information from other sources. Agents & parents were identified as the most influential interpersonal sources in the evaluation of alternatives iv stage of the decision-making process and the study explains some of the ways in which they influence the decisions of prospective African students. The study builds on existing knowledge in the subject area by highlighting significant differences in the way that African students approach the decision-making process compared to their counterparts from other regions. The identification of the main ways in which agents, parents, friends and family members influence the decisions of prospective African students about UK higher education is a significant contribution to knowledge. It provides UK higher education institutions with valuable insights that should enable them to devise marketing strategies that will improve the effectiveness of their student recruitment activities in the region.
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Bakare, Richard R. "Choosing a UK university: interpersonal influences for African students." Thesis, Anglia Ruskin University, 2017. https://arro.anglia.ac.uk/id/eprint/702485/1/Bakare_2017.pdf.

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This paper explores the use of interpersonal sources in the evaluation of alternatives stage of the decision-making process for prospective UK international higher education students from Africa. The objectives of the study were to identify the main sources from which they obtain information about UK higher education, assess the importance of information obtained from interpersonal sources in the decision-making process, identify the interpersonal sources that are most influential at the evaluation of alternatives stage of the process and explain the ways in which those sources influence their decisions about which university to choose. The mixed methods strategy employed by the study used data collected through archival research, survey questionnaire and in-depth interviews to provide answers to the research questions. The study identified the main interpersonal sources from which prospective African students obtain information about UK higher education as agents, parents, family members, friends, university staff, career tutors, teachers/tutors, current/previous students & employers, and found that information obtained from interpersonal sources are more important than information from other sources. Agents & parents were identified as the most influential interpersonal sources in the evaluation of alternatives iv stage of the decision-making process and the study explains some of the ways in which they influence the decisions of prospective African students. The study builds on existing knowledge in the subject area by highlighting significant differences in the way that African students approach the decision-making process compared to their counterparts from other regions. The identification of the main ways in which agents, parents, friends and family members influence the decisions of prospective African students about UK higher education is a significant contribution to knowledge. It provides UK higher education institutions with valuable insights that should enable them to devise marketing strategies that will improve the effectiveness of their student recruitment activities in the region.
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Nguyen, Vivian, Justin Cole, and Nick Porter. "Factors that Influence Pharmacy Students when Choosing Career Paths." The University of Arizona, 2008. http://hdl.handle.net/10150/624273.

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Class of 2008
Objectives: The purpose of this study was to determine factors that influence the career aspirations of first and third year pharmacy students from the University of Arizona. We hypothesized that greater than 50% of first year Doctor of Pharmacy students from UA will plan on pursuing residencies upon graduation, more first year students will prefer clinical practice when compared to third year students, and the factor that contributes most to pharmacy students going into community practice is compensation. Methods: Surveys were administered during regularly scheduled classes to first and third year students. The questions contained in the data collection form consisted of demographic information and motivating factors that were implemented into the survey in the format of the Likert scale. Results: Questionnaires were completed by 83 1st year pharmacy students and 58 3rd year students. Seventeen students (29%) from the Class of 2009 and 19 students (23%) from the Class of 2011 stated that they would like to pursue a residency. First year students felt that applying clinical knowledge was the most important factor, while the third year students considered ideal geographical location to be the most important. However, the data was not statistically significant when the two groups were compared. Conclusions: The data demonstrated that pharmacy students’ preferences do not change drastically as they progress through pharmacy school. The similarity in responses from both groups may suggest that the students have not had adequate exposure to a variety of pharmacy practice settings. Both groups of students gave similar responses on their plans to pursue a residency, therefore, it did not support our hypothesis that a majority of the first year students would focus on this career path. The data does support our hypothesis of first year students’ preference of a clinical setting when compared to third year students. Salary compensation was not ranked in the top 4 most important factors, therefore, we concluded that it is not a significant aspect for students regardless of what career setting they would pursue.
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Henning, Judith Davidson. "Medical Specialty Selection Influences, Satisfaction, and Idealism within the Framework of Career Counseling." Cleveland State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=csu1428526833.

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Mankum, Ethesen. "Factors that influence prepaid churn subscribers when choosing a mobile-service provider." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/26323.

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High prepaid subscriber churn impacts on the service provider's profitability, financial evaluation and resource utilisation. Simultaneously it deprives subscribers of improved service because service providers are committing resources to subscriber acquisition and the management of subscriber retention instead of committing these resources to improving the value propositions offered to subscribers. A prepaid churn rate of just less than 50% in South Africa (2009) highlights the need for research into the factors that influence churned prepaid subscribers' choice of mobile-service provider. This in turn will increase the knowledge of retention and acquisition of prepaid subscribers. Using a telephonic survey on a sample of 861 prepaid subscribers, quantitative research was conducted to determine those factors that churned prepaid subscribers consider important when choosing a mobile-service provider. By making use of Analysis of Variance 4 out of 11 factors that, prepaid subscribers considered very important were identified when choosing a mobile-service provider. These included, in order of importance, Customer service quality, Mobile tariffs, Prepaid airtime and Starter-pack availability and Promotions. Discriminant Analysis highlighted 9 factors to be used to predict and classify groups of subscribers based on average monthly spend. The discriminate equation coefficients highlighted how these two groups of subscribers view the 9 factors when choosing a mobile-service provider.
Dissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
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Hsu, Chiu-Yen. "Choosing to study science in Taiwanese schools : perceptions of science and other influences on students' choices." Thesis, University of Bath, 2008. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.512322.

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There is widespread concern in many Western countries over the declining levels of uptake of science at the upper levels of high school. In contrast, Taiwanese senior high school students have a greater tendency to choose science rather than social studies and achieve highly in international comparative tests. The well-developed technology industries in Taiwan also suggest that science education in Taiwan has been a success. However, the attitude toward school science, unlike the promotion of scientific attitudes, has received little attention in Taiwanese schools. This paper firstly investigates 729 students’ attitudes toward both school and real-world science. The results show that the high level of uptake of science is not strongly associated with positive attitudes towards science as a subject. Few differences were found in the affective responses to school science between the Natural Sciences programme (NSP) and Social Studies Programme (SSP) students, with only a minority expressing a positive attitude to science in both cases. The research findings challenge the simplistic linking of attitudes and uptake in this context. This research then seeks to understand this unusual phenomenon by exploring the nature of and influences on students’ subject choice decision-making. Through focus group discussions with students and interviews, this research explores the sources of students’ perceptions of science and social studies, identifying influences derived from the teaching of school science itself but also those arising from ‘external’ contexts of wider society, including cultural and economic influences. The results show highly complex relationships between students and the surrounding actors, i.e. parents, teachers and the media. The findings also demonstrate possible explanations why students are doing well in school science and in industry but have not produced prominent discoveries or achievements in the world’s academic research. Drawing on Taiwan’s distinctive socio-cultural context, this research provides a different perspective from that in western science education research literature on the factors that shape science uptake.
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Cahill, Rosemary. "Factors that influence the decisions parents make when choosing a secondary school for their children." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2009. https://ro.ecu.edu.au/theses/549.

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The impetus for this portfolio is the accelerating drift of Australian school students from state-run, free government schools to fee-paying independent and/or Catholic schools within the non-government sector. Australian Bureau of Statistics (ABS) data show that between 1996 and 2006, student enrolments in non-government schools grew by 21.5% compared with 1.2% in government schools (Australian Bureau of Statistics [ABS], 2007). In this portfolio, a sociological lens reflective of the pragmatic paradigm is applied to the question of school choice in order to understand parents' thinking behind the choices they are making and, moving forward, how the funding and governance of schooling in Australia might lead to different school choices. The portfolio is structured around a three-way school-choice model whereby parents' choices arise through the interaction of three dimensions: local options, global trends and personal circumstances. The portfolio incorporates a combination of primary and secondary research. The secondary research explores local and global dimensions of school choice while the primary research investigates the personal dimension. The primary research is a case-study conducted in a precinct of metropolitan Perth in 2007. In the case-study, a survey was administered to the parents of all students who had just commenced their secondary schooling (entering year 8) at one of eight schools located within the case study precinct. Participating schools comprised a mixture of government, Catholic and independent sectors and, due to their shared proximity, were each others' main competition for students. While a high degree of agreement about what makes a 'good' school was found among participating parents, sector-specific variation was found in the sense of agency reported by parents and in the extent to which participating schools were perceived to offer several factors that were deemed to be prominent in 'good' schools. In each case, government schools lagged behind their non-government counterparts. Recommendations offer a pragmatic and empirically sound approach to arresting the drift of students away from government secondary schools.
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Power, Tara E. "Choosing among multiple treatments for coronary artery disease, the independent and interactive influences of cognitive heuristics, preference for information, and gender." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0003/MQ42091.pdf.

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Johnson, Jessie M. "Factors That Influence the Decision-Making of an Integrated Rehabilitation Team When Choosing a Post-Hospital Discharge Destination For Survivors of Stroke." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2014. https://ro.ecu.edu.au/theses/1420.

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Stroke is one of the more disabling conditions which may result in the inability for survivors to care for themselves independently. Stroke survivors benefit most when they receive early onset assessment, treatment, and rehabilitation. Increasingly, stroke care in Canadian hospitals relies on an interdisciplinary rehabilitation team approach to provide immediate rehabilitation services and to make decisions about discharge destination for stroke survivors. Currently, there is little research on how interdisciplinary rehabilitation teams decide upon rehabilitation placements for stroke survivors or how individuals on the team, stroke survivors, or their families participate in and contribute to this decision. This research studied the culture of the interdisciplinary rehabilitation team to understand the specific client, clinical, and family situations considered by team members and how that information was communicated and evaluated by them during their decision-making. To address the research question, the researcher undertook an ethnographic study of a health care team on a stroke unit of a Canadian hospital. Based on observations of the interdisciplinary rehabilitation team and interviews with team members, the study found that decisions about post-hospital discharge destination were conditioned by variables related to the social, economic, and policy context; interactions among members of the team; and the condition of stroke survivors or their families and their ability and willingness to contribute to home care.
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Barratt, Elizabeth. "Choosing to be part of the story : the participation of the South African National Editors' Forum in the democratising process /." Thesis, Link to the online version, 2006. http://hdl.handle.net/10019/29.

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Books on the topic "CHOOSING INFLUENCERS"

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Dooley, Brian. Choosing the green?: Second generation Irish and the cause of Ireland. Belfast: Beyond the Pale BTP Publications, 2004.

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Dooley, Brian. Choosing the green?: Second generation Irish and the cause of Ireland. Belfast: Beyod the Pale BTP Publications, 2004.

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Abramova, Galina, and Yuliya Yudchic. Psychology in medicine. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/textbook_5a0a92a00b4075.63360726.

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The textbook addresses the problems of psychological research arising at the intersection of professional interests of doctors and psychologists. It can be used by representatives of these professions in the process of choosing the content and forms of influence on the experiences of a person associated with his health and diseases. The manual is intended for students of medical and psychological specialties, studying courses in deontology, valeology, psychosomatic medicine, General psychology, clinical and medical psychology. Specialists in the field of practical medicine and psychology can use the information provided to organize professional interaction.
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Munro, Mary. Choosing science at 16: The influence of science teachers and careers advisers on students' decisions about science subjects and science and technology careers. Cambridge: CRAC, 2000.

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Borodulina, Elena, Aleksandr Kolsanov, and Petr Rogozhkin. Surgical interventions in the complex treatment of pulmonary tuberculosis. Preoperative planning with 3D modeling. ru: INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1859979.

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The monograph is devoted to an important medical and social problem - improving the effectiveness of treatment of tuberculosis patients with surgical interventions. Evaluation of the effectiveness of surgical treatment in the long-term period made it possible to establish the main controllable risk factors for reactivation of the tuberculosis process in the postoperative period. The influence of the timing of surgical treatment on the long-term results of surgical treatment and the formation of drug resistance of Mycobacterium tuberculosis has been proved. An innovative approach of preoperative planning with the help of 3D computer modeling through the Autopilot program for planning surgical interventions on the lungs is presented. A personalized approach is proposed when choosing surgical treatment and improving the tactics of preoperative preparation. It is intended for doctors — thoracic surgeons, phthisiologists.
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McNulty, Gerry. An exploratory investigation: To identify those factors that influence corporate decision makers when choosing those causes to support in a cause related marketing programme : and to identify those factors which impact upon the successful implementation of a cause related marketing campaign. (s.l: The Author), 1996.

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Dooley, Brian. Choosing the Green? Beyond the Pale Publications, 2004.

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Morrison, Jeffry H., and Eric D. Patterson. Reagan Manifesto: A Time for Choosing and Its Influence. Palgrave Macmillan, 2016.

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LEADING THROUGH LANGUAGE: CHOOSING WORDS THAT INFLUENCE AND INSPIRE. JOHN WILEY, 2016.

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Egnal, Bart. Leading Through Language: Choosing Words That Influence and Inspire. Wiley & Sons, Incorporated, John, 2015.

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Book chapters on the topic "CHOOSING INFLUENCERS"

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Ozcelik, Ayse Bengi, and Eser Levi. "Choosing the right influencer for your brand." In Influencer Marketing, 79–97. 1 Edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-8.

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Navara, Kristen J. "Hormones Rule the Roost: Hormonal Influences on Sex Ratio Adjustment in Birds and Mammals." In Choosing Sexes, 123–54. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-71271-0_7.

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Socha, Krzysztof. "The Influence of Run-Time Limits on Choosing Ant System Parameters." In Genetic and Evolutionary Computation — GECCO 2003, 49–60. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/3-540-45105-6_5.

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Simonetti, Aline, Shobhit Kakaria, and Enrique Bigné. "Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant." In Communications in Computer and Information Science, 239–45. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50732-9_32.

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Skublewska-Paszkowska, Maria, and Jakub Smołka. "The Influence of Picture Quality Scale Measure on Choosing the Wavelet Transform during Image Compression." In Computer Vision and Graphics, 70–79. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02345-3_8.

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Divekar, Rajiv, and Pallab Bandhopadhyay. "A Study of the Factors Which Influence the Recruiters for Choosing a Particular Management Institute." In Proceedings of the 3rd International Symposium on Big Data and Cloud Computing Challenges (ISBCC – 16’), 483–91. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-30348-2_40.

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Pedi, Revecca. "Greece in the Aftermath of the Economic Crisis Needs to Change Its Strategy in the International System: Choosing Between Melians and David." In The Internal Impact and External Influence of the Greek Financial Crisis, 143–60. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60201-1_9.

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Cholewiński, Mateusz, and Alicja Mazur. "Influence of Choosing the Extending Column in Trajectory Tracking Control of SSMP Platform Using Artificial Force Method." In Advances in Intelligent Systems and Computing, 129–40. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-11310-4_12.

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Emiliani, E., A. K. Kanashiro, I. Girón-Nanne, and O. Angerri-Feu. "Strategies to Improve the Quality of Life of Stented Patients." In Urinary Stents, 59–71. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-04484-7_6.

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AbstractUreteric stents are one of the most used tools in urology. As they are often necessary it is imperative to correctly indicate a stent placement, following conscious and evidence-based criteria. However, they present a significant drawback, since up to 80% of patients present bothersome symptoms that negatively affect quality of life. There are many strategies to reduce stented patient’s morbidity: First a proper stenting indication is needed to avoid unnecessary stenting; Minimizing stent indwelling time is also crucial; Currently, numerous materials are available including relatively stiff (polyurethane) to relatively soft (silicone), materials that’s seems to influence patient stent-related symptoms; Finally, choosing a proper stent length according to the patients anatomy and a correct placement may reduce further stent bothersome. All these different approaches may be implemented in daily practice to help reduce adverse effects and complications in stented patients.
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Bandelli, Daniela. "Abolitionist and Regulatory Arguments into Perspectives." In Sociological Debates on Gestational Surrogacy, 123–49. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-80302-5_8.

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AbstractSurrogacy is becoming a new cause for transnational feminism and the public debate is strongly influenced by the commodification and autonomy/choice frames used in other battles of feminism (abortion and prostitution). This chapter will discuss the scarce appeal of the defence of women from commodification in an individualistic society that legitimizes self-determination at any cost and self-objectification; it will also highlight female agency in choosing to participate in surrogacy, inviting to understand these decisions in light of some characteristics of contemporary society, including the imperative to individual choice as well as the human domination over nature through technology; in light of the limitations of women’s freedom during pregnancy for others, the claim of surrogacy as a space for expression of a woman’s autonomy will be questioned; the claim of surrogacy as empowerment will also be questioned, highlighting the negative impact on the social condition of women. Finally, it will be proposed to shift the focus of the debate from adults to children, and, in particular, to their separation at birth from the one they identify as mother: this removal, even if done without wanting to harm, could be framed as a form of violence.
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Conference papers on the topic "CHOOSING INFLUENCERS"

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Marin (Barbu), Corina Aurora, and Elenа Condreа. "Choosing the Hotel According to the Quality Presented by Influencers on Social Networks." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/51.

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The tourism industry has found an incredibly fertile ground to reach potential customers with the growth of social media. With the influencers’ tendencies to share moments in their lives and especially about their travels, social networks have become one of the most powerful weapons that travel agencies and hotels use to attract as many customers as possible. The phenomenon of influencers is one in development in our country as well. New accounts are constantly appearing on social networks, promoting brands from many fields (beauty, fashion, cooking, sports and even tourism). We are witnessing a revolution in the consumption of audiovisual content, and the development of the concept of influencer confirms this. The main purpose of this paper is to explore how influencers can influence consumers’ decisions in choosing a hotel. It will focus on research on attitudes and opinions on social media and information in tourism in Romania. The data were collected through an online opinion poll and were analyzed using descriptive statistics. Research has shown a great advantage in using influencers to attract customers. However, customers who choose certain hotels through influencers come with higher expectations, which is why the quality of services must rise to the highest standards.
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Olavarria-Benavides, Heber Luis, Angela Gianella Contreras Carassa, and Franklin Cordova-Buiza. "Travel influencers as a factor in choosing a tourist destination post covid-19: Analysis of the national tourist." In 2021 IEEE Sciences and Humanities International Research Conference (SHIRCON). IEEE, 2021. http://dx.doi.org/10.1109/shircon53068.2021.9652385.

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Leukert, Aimee. "Choosing God, Choosing Schools: Capturing the Influence of Parental Religiosity on School Choice." In 2020 AERA Annual Meeting. Washington DC: AERA, 2020. http://dx.doi.org/10.3102/1571472.

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Zhang, Lulu. "Analyse the Influence Factors on Undergraduate Specialty Choosing." In 2015 International Conference on Education Reform and Modern Management. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/ermm-15.2015.30.

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Pargaru, Ion, Marius Andra, Raluca Ana Vasilescu, Gombos Svetlana Platagea, and Mihai Dinu. "Consequences of choosing the exchange rate regime on International trade." In International Scientific Conference “30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness”. Academy of Economic Studies of Moldova, 2022. http://dx.doi.org/10.53486/9789975155649.08.

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In the context of significant global economic turmoil and increasing financial, political and social risks leading to a decrease in aggregate demand worldwide and beyond, external competitiveness becomes a key variable in terms of the resumption of economic growth in Romania as integrated process in the aggregate evolution of the European economy. This paper aims to analyze the link between the exchange rate regime and international trade, in order to demonstrate whether there is an influence of the choice of exchange rate regime on the volume of trade. It also analyzes the influence of exchange rate volatility on international trade. The objectives of this research were: knowing the options for choosing an exchange rate regime; distinguishing the factors that determine the choice of an exchange rate regime; understanding the theories presented on exchange rate regimes; analysis of the impact of choosing an exchange rate regime in the countries of Central and South-Eastern Europe All data used in the paper were collected from articles, reports, summaries, statistics, books, but also official sites such as the International Monetary Fund or the Eurostat website. The data used were selected after deepening and understanding the ideas underlying the choice and influences of exchange rate regimes.
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Preciado, Mónica, Marta Rojo, Ignacio Moreno, Manuel Solaguren-Beascoa, and Hernán Gonzalo. "Choosing degree among engineering students; Influence on the success." In HEAd'15. Conference on Higher Education Advances. Editorial Universitat Politècnica de València, 2015. http://dx.doi.org/10.4995/head15.2015.483.

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Marković, Ivana, Biljana Rabasović, and Marina Janković Perić. "Influence of the Social Media on Choosing the Destination." In 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2022. http://dx.doi.org/10.46541/978-86-7233-406-7_222.

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Social media is playing an increasingly important role in many aspects of tourism. While planning a trip, tourists look for information on social media, consider the comments of users who have already visited the destination, and share their experiences about the destination during and after the holiday. Therefore, social media has been proven as an excellent channel for promotion and communication with tourists, as well as an effective complaint management system. This topic has been the subject of many studies that explored the role of social media in promoting, building the image and brand of a tourist destination, while few studies have explored the impact of social media on tourist destination choice. Therefore, the subject of this paper is to analyze the influence of social media on choosing the tourist destination. The aim of this paper is to examine the impact of the availability of information related to the destination and user-generated content through social media on the tourist destination choice. Data were collected using the online survey technique, and research hypotheses were tested by regression analysis. The study results indicated the importance of the availability of information about the destination and a word-of-mouth propaganda on social media while choosing a destination. The theoretical contribution is reflected in new information regarding the role of social media in tourism, which is limited in the domestic scientific literature. As a practical contribution, the study provides information that may be useful to tourism service providers in creating a promotional campaign on the Internet.
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Milincu, Camil Octavian. "WOOD FIGURE INFLUENCE IN CHOOSING A FINISH FOR SOLID WOOD FURNITURE." In SGEM 2014 Scientific SubConference on ARTS, PERFORMING ARTS, ARCHITECTURE AND DESIGN. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b41/s15.140.

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Abdullah, Nor Arini. "The Influence Factors Of Muslim Consumer’s Intention In Choosing Stmb Kelantan." In INCoH 2017 - The Second International Conference on Humanities. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.09.58.

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Heđa, Marina, Dean Valdec, Krunoslav Hajdek, and Petar Miljković. "INFLUENCE OF BEER LABEL DESIGN ON MAKING DECISION ABOUT CHOOSING AND BUYING PRODUCT." In 9th International Symposium on Graphic Engineering and Design. Faculty of Technical Sciences, 2018. http://dx.doi.org/10.24867/grid-2018-p61.

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Reports on the topic "CHOOSING INFLUENCERS"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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