Books on the topic 'Choix du consommateur'

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1

Institut national de la recherche agronomique (France). Comportements alimentaires: Choix des consommateurs et politiques nutritionnelles. Versailles: Éditions Quae, 2012.

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2

Ariely, Dan. C'est (vraiment?) moi qui décide. Paris: Flammarion, 2012.

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3

Settle, Robert B. Why they buy: American consumers inside and out. New York: Wiley, 1986.

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4

Philp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: McClelland & Stewart, 2011.

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5

Philp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: Emblem, 2012.

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6

Thaler, Richard H. Un pequeño empujón (Nudge): El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad. México, D.F: Santillana Ediciones Generales, 2009.

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7

Anderson, Simon P. Discrete choice theory of product differentiation. Cambridge, Mass: MIT Press, 1992.

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8

R, Kahle Lynn, and Kim Chʻung-hyŏn 1950-, eds. Creating images and the psychology of marketing communications. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2006.

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9

Esposito, Domenico. Copayments and the demand for prescription drugs. Abingdon: Routledge, 2006.

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10

Collectif. Comportements Alimentaires: Choix des Consommateurs et Politiques Nutritionnelles. Quae, 2012.

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11

Volle. Promotion et choix du point de vente: Marketing promotionnel des distributeurs et choix du point de vente par les consommateurs. Vuibert, 1999.

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12

Olivera-Castro, Jorge M., Teresa C. Schrezenmaier, G. Foxall, and V. James. Behavioral Economics of Brand Choice. Palgrave Macmillan, 2007.

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13

Foxall, Gordon R., Jorge M. Olivera-Castro, Teresa C. Schrezenmaier, and Vistoria K. James. The Behavioural Economics of Brand Choice. Palgrave Macmillan, 2007.

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14

Olivera-Castro, Professor Jorge, Teresa Schrezenmaier, Vistoria James, Olivera-Castro Professor Jorge M, and Gordon R. Foxall. Behavioral Economics of Brand Choice. Palgrave Macmillan, 2014.

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15

Slee, Tom. No One Makes You Shop at Wal-Mart: The Surprising Deceptions of Individual Choice. Between the Lines Productions, 2006.

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16

Slee, Tom. No One Makes You Shop at Wal-Mart: The Surprising Deceptions of Individual Choice. Between the Lines, 2006.

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17

Settle, Robert B. Why They Buy: American Consumers Inside and Out/Audio Cassette. John Wiley & Sons Inc, 1989.

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18

Settle, Robert B. Why They Buy: American Consumer Inside and Out. John Wiley & Sons, 1989.

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19

Lewis, Tania, and Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.

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20

Lewis, Tania, and Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.

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21

Lewis, Tania, and Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.

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22

Badoc, Michel, and Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.

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23

Lewis, Tania, and Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.

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24

Badoc, Michel, and Anne-Sophie Bayle-Tourtoulou. Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain. Taylor & Francis Group, 2020.

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25

Lewis, Tania, and Emily Potter. Ethical Consumption: A Critical Introduction. Taylor & Francis Group, 2013.

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26

Wipperfurth, Alex. Brand Hijack: Marketing Without Marketing. Portfolio Trade, 2006.

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27

Wipperfurth, Alex. Brand Hijack. Viking (India), 2005.

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28

Vanderbilt, Tom. You May Also Like: Taste in an Age of Endless Choice. Simon & Schuster, Limited, 2016.

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29

Vanderbilt, Tom. You may also like: Taste in an age of endless choice. 2016.

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30

Vanderbilt, Tom. You May Also Like: Taste in an Age of Endless Choice. Knopf Canada, 2017.

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31

Economics of Quality, Grades and Brands (Routledge Revivals). Taylor & Francis Group, 2014.

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32

Vanderbilt, Tom. You May Also Like: Taste in an Age of Endless Choice. Vintage, 2017.

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33

Sunstein, Cass R., and Richard H. Thaler. Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press, 2008.

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