Academic literature on the topic 'Choix du consommateur'
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Journal articles on the topic "Choix du consommateur":
Bettman, James R., Mary Frances Luce, and John W. Payne. "Processus de choix construit du consommateur." Recherche et Applications en Marketing (French Edition) 15, no. 2 (June 2000): 81–124. http://dx.doi.org/10.1177/076737010001500205.
Laroutis, Dimitri, Philippe Boistel, and Max Poulain. "PME versus Amazon : Le choix d’Amazon comme site marchand de référence est-il une fatalité ?" Revue Française de Gestion Industrielle 38, no. 2 (April 30, 2024): 07–24. http://dx.doi.org/10.53102/2024.38.02.1137.
Ballot, Éric, Blanche Segrestin, and Benoît Weil. "Innovation et variété : comment sortir de l’embarras du choix ?" Décisions Marketing N° 48, no. 4 (August 1, 2007): 59–73. http://dx.doi.org/10.3917/dm.048.0059.
Aurier, Philippe. "Analyse de la structure des marchés : Réflexions et propositions théoriques sur la relation entre deux alternatives de choix." Recherche et Applications en Marketing (French Edition) 8, no. 1 (March 1993): 77–95. http://dx.doi.org/10.1177/076737019300800104.
Ismail, Amani. "Déterminants du choix des produits bancaires islamiques en Algérie : une étude empirique." Dirassat Journal Economic Issue 12, no. 2 (June 18, 2021): 465–76. http://dx.doi.org/10.34118/djei.v12i2.1406.
Trappey, Charles. "Une méta-analyse du choix du consommateur et de la publicité subliminale." Recherche et Applications en Marketing (French Edition) 12, no. 1 (March 1997): 89–98. http://dx.doi.org/10.1177/076737019701200105.
Prigent, Lionel, and Frédérique Alban. "Le développement d’un signal sur le marché du tourisme : efficacité et limites." Économie appliquée 57, no. 3 (2004): 187–99. http://dx.doi.org/10.3406/ecoap.2004.3734.
Giraud, Magali. "Les acheteurs impulsifs : proposition d’une typologie." Décisions Marketing N° 24, no. 3 (October 1, 2001): 17–24. http://dx.doi.org/10.3917/dm.024.0017.
Nivard, Carole. "À la recherche d’un droit à l’éducation à une alimentation saine et durable dans le cadre européen." Revue interdisciplinaire d'études juridiques Volume 91, no. 2 (December 20, 2023): 33–57. http://dx.doi.org/10.3917/riej.091.0033.
Thomas, Fanny, and Sonia Capelli. "L’effet du nombre d’images d’ingrédients sur l’évaluation de l’emballage et le choix du produit." Recherche et Applications en Marketing (French Edition) 33, no. 3 (May 22, 2018): 7–33. http://dx.doi.org/10.1177/0767370118774017.
Dissertations / Theses on the topic "Choix du consommateur":
PAVIOT, GENEVIEVE. "Comportement et satisfaction du consommateur : application a l'etude du choix d'une banque." Poitiers, 1992. http://www.theses.fr/1992POIT4003.
LOUET, YANNICK. "Comportement et satisfaction du consommateur : application a l'etude du choix d'une assurance automobile." Poitiers, 1992. http://www.theses.fr/1992POIT4009.
Courtault, Jean-Michel. ""les fondements de la theorie des choix de portefeuille : de la theorie des choix du consommateur a la theorie du portefeuille"." Besançon, 1992. http://www.theses.fr/1992BESA0001.
"the purpose of this thesis is to transpose the methods of consumer theory to portfolio theory. The analysis is divided in two parts. In the first part the properties of the damand for assets are shown. In the second part we build operational models which make it possible to test and estimate demands for financial assets with econometric methods"
Benoit-Moreau, Florence. "La première rencontre mémorable entre un consommateur et une marque." Paris 9, 2008. https://bu.dauphine.psl.eu/fileviewer/index.php?doc=2008PA090044.
This doctoral research defines and explores the first memorable encounter between a consumer and a brand. The present research relies on two theoretical roots: multidisciplinary research works about the first encounter, as well as research from the consumer-brand relationship paradigm. Then, Study 1 offers an empirical exploration of the phenomenon, based on a phenomenological qualitative enquiry using different methods of analysis (life story analysis, factorial analysis of correspondence). A general pattern of the first memorable encounter is then developed. Studies 2 and 3 quantitatively investigate part of the pattern. Study 2 tests the antecedents and facets of the encounter’s memorability using a critical incident technique. Study 3 tests the effect of encounters configurations thanks to an experimental design. Several results are discussed: the comprehension of encounters configurations as well as individual patterns of encounter, the definition of a memorable encounter and its two facets (object-driven memorability and context-driven memorability), its antecedents and consequences
Traoré, Allakagni Bernard. "Les comportements d'achat multicanaux : entre alternance et combinaison des choix du consommateur par l'analyse conjointe." Rennes 1, 2011. http://www.theses.fr/2011REN1G042.
Multichannel distribution is emerging today as an inescapable choice as far as distribution is concerned. The notion of complementarity, which has been aiming for some time of that of cross-channel, gives the impression of an evolved customer-company relationship. Through the concepts of “merchandising similarity” and “fulfillment integration”, our research provides a better understanding of the perception of complementarity between store, Internet, phone and catalog as well as the influence of the latter on the multichannel choices (alternation and combination). Following two experiments using the method of conjoint analysis (The CBC / Choice Based Conjoint of Sawtooth software), conducted by CAPI on the respective samples of 217 and 656 consumers, Bayesian hierarchical models (individual level) and multinomial logit models (aggregate level) have revealed the preferences structure of multichannel behaviour as well as that of levels of complementarity. Furthermore, individuals who took part in the CBC studies also participated in an extensive study from which a composite index has been put forth: the multichannel index, which includes the “number of varied channels index”, the “changeability index” and the “cross-channel index”. From this index and the different scales of attitudes, including that of the motivational similarity that we proposed, we have established that the multi-channel behaviors are significantly influenced by three sets of variables: situational variables according to Belk (1975), commercial variables and individual variables
Diaye, Marc-Arthur. "Analyse théorique et empirique d'axiomatiques de la théorie du choix individuel : application à la théorie du consommateur." Paris 1, 1998. http://www.theses.fr/1998PA010071.
Ackermann, Claire-Lise. "Cognition implicite et comportement du consommateur : application à deux marques de véhicules automobiles." Nantes, 2010. http://www.theses.fr/2010NANT4031.
Attitude is an object-evaluation association, which is automatically activated by mere presentation of the attitude object. Implicit Cognition theory proposes a conceptual distinction between evaluations that are the products of introspection, called explicit attitudes. And automatic evaluations that may exist outside of conscious awareness, called implicit attitudes. This focusing on non conscious and automatic processes, has widely been neglected by consumer research. The new implicit measures assess automatic associative evaluations without introspection: among those new measuring tools. The Implicit Association Test (IAT) shows the best psychometric properties and is the most commonly used in consumer research. Our research revealed that the implicit attitude concept and the IAT are a viable concept and a reliable measure for research on innovation. Our research has also revealed that personal involvement and innovativeness affect the strength of the relationship between implicit attitude and explicit attitude. But that this moderating effect is not significant. These results suggest that the IAT may be instrumental in the market research methods used by marketers during the whole innovation process. They also reveal additional subjects of research such as: building an integrative framework to determine when the use of the IAT is relevant in innovation research; understanding better the impact of Brand Equity on consumer behaviour through an implicit cognitive approach ; integrating the implicit attitude concept in the hierarchy-of-effects models linking representations and both explicit and implicit attitudes
Litvine, Dorian. "Révélation des préférences individuelles et incitation au choix de l'électricité verte : une analyse de la décision du consommateur." Phd thesis, Université Montpellier I, 2008. http://tel.archives-ouvertes.fr/tel-00383730.
Lenglet, François. "Le processus de choix alimentaire et ses déterminants : vers une prise en compte des caractéristiques psychologiques du consommateur." Chambéry, 2006. https://hal.archives-ouvertes.fr/tel-01259793.
This thesis has as an ambition to consider new prospects for research in food behavior, by explicitly integrating psychological factors as potential determinants of the process of choice. Eminently emotional character of food consumption resulted in adopting the experiential approach and sensory marketing as tallies of analysis. The problematic of research attempt to study the way in which the sensory stimuli and information associated with the product combine to influence, in a way differentiated according to individuals, the behavior of consumption. This research implements a quasi-experimental step undertaken in laboratory of sensory evaluation near 606 experimental subjects, on a category of products with strong emotional component, the chocolate lacteous desserts. The results confirm the relevance of the experiential framework and the central role of the emotional reactions. They highlight mechanisms of various choices which rise from the way in which the consumer composes with the generally noncongruent reactions with the stimuli of the taste and information associated with the product. Many psychological variables present varied moderating effects. The managerial implications relate to new food market segmentation means, the choice of the relevant sensory attributes at the time of the product formulation, and the strategic consequences related to the level of force of the brand. As regards theoretical, this research made it possible to specify and generalize the basic model of sensory marketing and to propose a new angle of incidence of food consumption, mobilizing the psychological characteristics of the consumer. The methodological contributions relate to the taking into account of sensory variables of control in test and the measurement of individual constructs
Litvine, Dorian Aymara André. "Révélation des préférences individuelles et incitation au choix de l'électricité verte : une analyse de la décision du consommateur." Montpellier 1, 2008. http://www.theses.fr/2008MON10001.
Books on the topic "Choix du consommateur":
Institut national de la recherche agronomique (France). Comportements alimentaires: Choix des consommateurs et politiques nutritionnelles. Versailles: Éditions Quae, 2012.
Ariely, Dan. C'est (vraiment?) moi qui décide. Paris: Flammarion, 2012.
Settle, Robert B. Why they buy: American consumers inside and out. New York: Wiley, 1986.
Philp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: McClelland & Stewart, 2011.
Philp, Bruce. Consumer republic: Using brands to get what you want, make corporations behave, and maybe even save the world. Toronto: Emblem, 2012.
Thaler, Richard H. Un pequeño empujón (Nudge): El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad. México, D.F: Santillana Ediciones Generales, 2009.
Anderson, Simon P. Discrete choice theory of product differentiation. Cambridge, Mass: MIT Press, 1992.
R, Kahle Lynn, and Kim Chʻung-hyŏn 1950-, eds. Creating images and the psychology of marketing communications. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2006.
Esposito, Domenico. Copayments and the demand for prescription drugs. Abingdon: Routledge, 2006.
Collectif. Comportements Alimentaires: Choix des Consommateurs et Politiques Nutritionnelles. Quae, 2012.
Book chapters on the topic "Choix du consommateur":
Fijalkow, Ygal. "La fidélité : les raisons d'un choix." In Usagers ou consommateurs ?, 95–132. Presses universitaires du Midi, 2006. http://dx.doi.org/10.4000/books.pumi.14431.
Fijalkow, Ygal. "La défection, les raisons d'un choix." In Usagers ou consommateurs ?, 183–224. Presses universitaires du Midi, 2006. http://dx.doi.org/10.4000/books.pumi.14440.
OCHS, Adeline, and Julien SCHMITT. "Applications mobiles et consommation écoresponsable : typologie, mécanismes et limites." In Le marketing au service du développement durable, 233–54. ISTE Group, 2021. http://dx.doi.org/10.51926/iste.9036.ch12.
Debucquet, Gervaise. "L’alimentation entre éthique, science et innovation." In L’alimentation entre éthique, science et innovation, 15–24. ESKA, 2024. http://dx.doi.org/10.3917/jibes.344.0015.
Conference papers on the topic "Choix du consommateur":
Buckley, Penelope. "A Systematic Review of Qualitative Studies on Residential Consumer Experience with Smart Meters and Dynamic Pricing." In MOlecules and Materials for the ENergy of TOMorrow. MSH Paris-Saclay Éditions, 2021. http://dx.doi.org/10.52983/yfcz6955.
Noaillon, E., S. Azogui-Lévy, G. Lescaille, R. Toledo, V. Descroix, P. Goudot, and J. Rochefort. "Impact des recommandations de l’ANSM dans la prise en charge en cabinet libéral des collections circonscrites aiguës suppurées de la cavité orale d’origine dentaire : enquête nationale." In 66ème Congrès de la SFCO. Les Ulis, France: EDP Sciences, 2020. http://dx.doi.org/10.1051/sfco/20206602017.
Reports on the topic "Choix du consommateur":
Gruber, Verena, Ingrid Peignier, and Charlotte Dubuc. Pratiques et tactiques de vente des concessionnaires automobiles au Québec. CIRANO, October 2023. http://dx.doi.org/10.54932/bryk4403.
Martin, Julien, and Florian Mayneris. Revue de littérature sur l’incidence fiscale des taxes sur les entreprises. CIRANO, March 2022. http://dx.doi.org/10.54932/fxqq9060.
DE MARCELLIS-WARIN, NATHALIE, and INGRID PEIGNIER. BAROMÈTRE DE LA CONFIANCE DES CONSOMMATEURS QUÉBÉCOIS À L’EGARD DES ALIMENTS -1 re édition-. CIRANO, November 2022. http://dx.doi.org/10.54932/iubd2838.
de Marcellis-Warin, Nathalie, and Ingrid Peignier. BAROMÈTRE DE LA CONFIANCE DES CONSOMMATEURS QUÉBÉCOIS À L’EGARD DES ALIMENTS -1 re édition-. CIRANO, November 2022. http://dx.doi.org/10.54932/ozqj1044.
de Marcellis-Warin, Nathalie, and Ingrid Peignier. BAROMÈTRE DE LA CONFIANCE DES CONSOMMATEURS QUÉBÉCOIS À L’EGARD DES ALIMENTS -2e édition-. CIRANO, October 2022. http://dx.doi.org/10.54932/jgoa6889.