Academic literature on the topic 'Chinese Mass media'

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Journal articles on the topic "Chinese Mass media"

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Koshkarova, Natalya Nikolaevna, and Igor’ Olegovich Mukushev. "RUSSIA’S IMAGE IN CHINESE MASS-MEDIA." Политическая лингвистика, no. 3 (2021): 87–100. http://dx.doi.org/10.26170/1999-2629_2021_03_08.

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Tan, Yue. "Organizational Ethics of Chinese Mass Media." Journal of Mass Media Ethics 27, no. 4 (October 2012): 277–93. http://dx.doi.org/10.1080/08900523.2012.746124.

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Volchkova, A. S. "Specifics of media communication in the chinese mass media." Доклады Башкирского университета 8, no. 3 (2023): 46–50. http://dx.doi.org/10.33184/dokbsu-2023.3.6.

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Kalinin, Oleg Igorevich. "METAPHORICAL IMAGE OF CHINESE PEOPLE’S LIBERATION ARMY IN CHINESE MASS MEDIA." Политическая лингвистика, no. 6 (2018): 55–59. http://dx.doi.org/10.26170/pl18-06-07.

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Nikolaeva, O. V. "Discursive-Pragmatic Creativity in English-Language Chinese Mass Media." Nauchnyi dialog 11, no. 2 (March 19, 2022): 221–38. http://dx.doi.org/10.24224/2227-1295-2022-11-2-221-238.

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The issue of linguistic creativity in Chinese mass media sources published in English is considered. The novelty of the study lies in the fact that the English-language discourse of the Chinese mass media is studied as an independent culturally conditioned speech activity phenomenon that actualizes the cultural values of China and the civilizational values of the East. It is substantiated that linguistic creativity is realized in English texts through various forms of manifestation of Chinese national communicative identity: proverbs, allegories, analogies, hints, allusions, rooted in Chinese history, philosophy and folk experience. The updated concepts of proverbs emphasize the values of constant evolutionary movement on the principle of “movement in the still” and the values of collectivism, which are significant both in the country itself and in the region and the world. The collectivism peculiar to China determined the accentuation of the anti-value concepts of hegemony, shame, slander and humiliation. It has been proved that linguistic creativity in the Chinese media in English is also expressed in wordplay and word creation, if this contributes to a more effective presentation of China's position to the English-speaking audience and does not violate the principle of appropriateness. It has been established that in the Chinese English-language mass media, linguistic creativity is of a discursive-pragmatic nature, allows copying samples of linguistic creativity from English-language media and is supplemented with new associations and meanings in their own cultural context.
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Zhaukeyeva, Nazerke, and Indira Rystina. "MASS MEDIA AS A TOOL OF THE PRC'S "SOFT POWER" POLICY." Qogam jane Dauir 71, no. 3 (September 15, 2021): 21–36. http://dx.doi.org/10.52536/2788-5860.2021-3.02.

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The article reflects the peculiarities of the application of the theory of "soft power" of the People's Republic of China through the mass media in state policy. In addition, the origin of this theory, the definition of the concept of "soft power" by Chinese researchers, adapted to Chinese society and culture, is given. This theory has gained particular popularity in the country, because it has found harmony with the worldview of the Chinese nation. Modern Chinese media, which, relying on new technologies, are the main tool for implementing this policy, successfully solve their main tasks. In particular, many major Chinese media content is published in English, their presence on the global Internet is increasing, and the scale of distribution is expanding. It is known that in order to spread Chinese culture on a global scale, deepen its acceptance, express a positive attitude to socio-economic modernization and political decisions of the People's Republic of China, the state uses innovative communication methods and actively spreads the Chinese "tone" in the international arena. The Chinese media come to the conclusion that they are effectively pursuing a policy of "soft power", spreading the values and culture of China around the world and thereby forming a positive image of the country. However, it is impossible to come to an unambiguous conclusion that China's soft power is being successfully implemented. After all, within the framework of the US-Chinese confrontation and the "belt and road", the activities of the Chinese media are severely criticized.
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Nikolaeva, O. V., Chen Shumei, and M. E. Panina. "Cross-cultural paremiology: Chinese proverbs and sayings in Chinese English language mass media." Sibirskiy filologicheskiy zhurnal, no. 60 (September 1, 2017): 233–47. http://dx.doi.org/10.17223/18137083/60/20.

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Carstens, Sharon A. "Constructing transnational identities? Mass media and the Malaysian Chinese audience." Ethnic and Racial Studies 26, no. 2 (January 2003): 321–44. http://dx.doi.org/10.1080/0141987032000054457.

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Nikolaeva, Olga Vasilyevna. "Patriotic rhetoric as a macro-strategy in Chinese mass media discourse in the English language." Philology. Issues of Theory and Practice 17, no. 3 (March 13, 2024): 747–52. http://dx.doi.org/10.30853/phil20240106.

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The aim of the study is to identify the regularities of verbal realization of patriotic rhetoric as a macro-strategy in Chinese media in the English language. The paper examines ways of expressing patriotic rhetoric taking into account the multi-variant and multilingual nature of the audience of English-language media information. The scientific novelty of the study is related to posing a problem potentially significant for comparative rhetoric when contrasting the PRC’s patriotic rhetoric in Chinese and in English. The results show that patriotic rhetoric in Chinese media in the English language differs in axiological, conceptual, and cultural specificity. The axiology of argumentative rhetoric is based on historically conditioned civilizational axioms and contemporary ideological concepts of China. The specificity of rhetorical strategies reflects deep civilizational values of collectivism, cyclical time perception, justice as a result of historical changes. The verbal realization of the macro-strategy in English-language Chinese media is influenced by historical and cultural traditions of speech behavior and features of Chinese communicative style. Explicit and implicit rhetorical formulas are realized through linguistic and discursive-pragmatic means.
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Yafeng, Dong. "The Current State and Development Trends of the Radio Broadcasting Industry in China." Theoretical and Practical Issues of Journalism 8, no. 4 (October 26, 2019): 816–28. http://dx.doi.org/10.17150/2308-6203.2019.8(4).816-828.

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The radio broadcasting industry in China has been operating for more than 40 years. It developed alongside with the policy of reforms and China’s openness, it followed the logic of marketization and institutionalization, it overcame the development boom of the end of the 1980s — the beginning of the 1900s and the period of a decade-long recession on the cusp of the two centuries. The author studied cutting edge literature on the subject of his research and applied such methods as analysis and generalization. The conclusions, concerning the current state and development trends of the radio broadcasting industry in China, have been drawn in relation to four aspects: general background of the branch, market design, ways of monetizing and the development of mass media convergence. To define the market structure in the industry of the radio broadcasting mass media, the author has analyzed the three-level market design, the results of the reforms of the broadcasting and production entities and frequency typing. The analysis of the national policy implementation and of the convergence trends has been taken as a principle to predict trends of development of the mass media convergence in the industry of the broadcasting media. Following the country’s political line, its economic development and the development of new media, Chinese industry of radio broadcasting media shows perfect growth dynamics day by day. In the nearest future, Chinese radio broadcasting will get even closer to convergence with the mobile Internet and other media. The objective of this article is to analyze the current state of Chinese broadcasting industry. The article can be of interest to experts and scientists who specialize in economic research of Chinese broadcasting media and Chinese mass media in general.
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Dissertations / Theses on the topic "Chinese Mass media"

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Zhu, Lin. "Media effects on Chinese and American stereotypes in college settings." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?1442800.

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Zhou, Yuanzhi. "Capitalizing China's media industry : the installation of capitalist production in the Chinese TV and film sectors /." online access from Digital Dissertation Consortium, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3290456.

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Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2007.
Source: Dissertation Abstracts International, Volume: 68-11, Section: A, page: 4535. Adviser: Daniel Schiller. Includes bibliographical references (leaves 250-259) Available on microfilm from Pro Quest Information and Learning.
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Cheng, Qijin, and 程绮瑾. "Suicide and the media in the Chinese contexts." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B49617606.

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The suicide and the media research field are generally concerned with the effect, content, and production of mass-disseminating suicide information. Most of the previous studies in the field were conducted in western countries. This dissertation is devoted to extending the research map to the Chinese contexts and moving the field forward into the new media era. It proposes a conceptual framework based on the social construction of reality theory and refines the framework through a combination of five studies. Study 1 might be the first investigation on mass-disseminating suicide information’s effect on suicide occurrences in Mainland China, using the Foxconn suicides as a case study. It finds that the Foxconn suicides were temporally clustered and influenced by inter-person contagion within the company, as well as the newspapers’ reporting about the topic in Beijing, the nation’s capital. Study2 examines the prominence and representation patterns of reporting the Foxconn suicides in Mainland China, Hong Kong, and Taiwan in 2010 calendar year. It demonstrates that the media coverage of the Foxconn suicides in the three societies generally experienced a three-phase evolving process in 2010. Meanwhile, within every phase, the media in different societies showed differences in their representations. Furthermore, the study investigates how the representation can be influenced by news sources and social contexts and explores possible explanations why the Beijing media’s reporting influenced the occurrences of the Foxconn suicides. Study3 compares representation of suicides in case-control psychological autopsy studies with representation of the same suicides in Hong Kong media. Considering the psychological autopsy as relatively more rigorous and validated, the comparison examines the suicide news representation’s accuracy and stereotyping tendencies. It finds a strong homogenisation of the Hong Kong newspapers in accurately reporting suicide methods but inaccurately reporting suicide risk factors, and that their reporting was problematic in stereotyping of gender-and method-specific suicides. Study 4 is a qualitative study of 33newspaper journalists’ experiences with producing suicide news from representative daily newspapers in Mainland China, Hong Kong, and Taiwan. Utilising the grounded theory method, it extracts how the journalists construct media reality of suicide within a social context. The study summarises criteria of suicide news values, identifies three types of key agents which are often engaged by the journalists in constructing suicide news, and also generates a comparative framework of suicide news production in the Chinese contexts. Study 5 examines what suicide-related information is easily accessible online in Mainland China and Hong Kong and compares it with its counterparts in English. It explores how the comparative framework proposed by Study 4 can also be applied to understand the nature of the online suicide information and serves as a bridge connecting the thesis with future studies on suicide and the new media. The five studies collectively contribute to understanding the nature and mechanism of constructing media reality of suicide in the Chinese contexts. By applying the research findings, suicide prevention professionals would be able to develop context-sensitive strategies to cooperate with the media and prevent suicide.
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Social Work and Social Administration
Doctoral
Doctor of Philosophy
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Tian, Yufeng. "Chinese National Identity and Media Framing." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6965.

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This study explored the relationship between Chinese national identity and media framing and priming effect by combining the two paradigms, the literature of group identity and the discourses of media cognitive effect. Extending social identity theory (Tajfel, 1981), self-categorization theory (Turner, et al., 1987) and subjective group dynamics theory (Marques, Paez, & Abrams, 1998), the current study drew the distinction between descriptive (cognitive/perceptual) and prescriptive (affective/subjective) fit of the social norms that contributed to social identity. After deliberating the macro concept (the ascribed vs. acquired) of a national identity (Westle, 2014), as well as the social, political, economic and cultural conditions in China, the structure of Chinese national identity (CNI) were delineated by three content-based categories: the meta-structure of the ethnic-cultural (MEC), the flexible ethnic-cultural (FEC), and the civic-institutional (CI) component, with each of which possessed the dichotomy of psychological dimension. The 3×2 matrix of Chinese national identity was hypothesized to have an impact, with structural variation, on evaluative judgments of alternative media frames of stories involving international disputes in China. To maximize internal and external validity, the empirical data had been collected through an online survey experiment with a sample size of 738. The theoretically argued relationship between the CNI, media framing, and the evaluative judgment was in accordance with the results derived from a series structural equation modeling analyses.
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Chen, Xi. "Mass Media as Instruments for Political and Social Control in China: Media Role in Chinese Politics." Thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/35389.

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Under the influence of Soviet media theory, Chinese media have been held under the control of the Communist Party of China ever since the Party was established in 1921. However, this practice of control was subject to change as a result of rapid economic development and many social changes brought about by economic reform after 1978. This thesis explores the current situation of media control in China. Although the mass media in China began to enjoy more autonomy and diversity after the nation adopted its policies of reform and opening up to the outside world, given that political reform did not keep pace with economic reform, this study hypothesizes that the degree of government control varied according to the nature of the issues involved. It is expected that there would be tighter government control over the media in reporting political issues than reporting economic and social issues. The result of these case studies confirmed the original hypothesis. This study demonstrates that the relaxation of media control only happened in the non-political sphere. For those issues with political implications, there remained tight government control. In other words, the media are still used as instruments for political and social control in current day China. This study also explores the detailed approaches adopted by the government in controlling media content, management and operation. Furthermore, based on the study of both the historical development and the current situation of media control in China, this research points out the possible future developments for media control in China.
Master of Arts
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Ma, Qing. "Chinese media coverage of and public attitudes toward the 2008 Beijing Olympic Games." [Ames, Iowa : Iowa State University], 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?1443100.

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Abbott, Henry R. "Chinese Urban Youths and Hollywood Blockbusters." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1367590914.

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Li, Xiaomeng. "Surviving in between Neoliberalism and “Socialism with Chinese Characteristics”: Chinese Women in Negotiation with the Nation and Public Culture." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588172263089764.

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Lui, She-lin. "News magazines in the PRC in the new millennium : issues of constraint and performance Zhongguo xin wen zhou kan de jing ying zhuang kuang he yun zuo /." Click to view the E-thesis via HKUTO, 2001. http://sunzi.lib.hku.hk/hkuto/record/B31972536.

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Zhang, Yun, and 張贇. "Gendered writing, the women's press, and modernity : the making of Chinese new women, 1898-1918." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208564.

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The burgeoning of a new print form—the women’s press—in early twentieth-century China signaled a radical transformation in the ways of women’s literary and cultural production. This dissertation focuses on the discursive and imaginative space afforded by the women’s press. It explores in the women’s journals the processes of knowledge production and circulation that re/formulated the notions of gender and national identity. I examine writings by women and also by men writing in a feminine voice or assuming a female identity. In addition, I include writings that deploy “woman” as a trope through which authors express concerns of national salvation, social transformation, or Chinese modernization. The dissertation shows how experiences and expressions of “modernity” intersect with women’s print culture, and how the women’s press mediates a mixed gendered space for both women and men authors to bring into light a wide range of concerns at a critical historical juncture as Chinese modernity unfolded. How and why did women collaborate, reconcile, or contest with men in their writings or debates on themes related to feminine literary tradition, nationalism, feminism, ethnicity, and the female body to envision and construct “modern” Chinese women? In order to answer these questions, this thesis examines in the women’s press the multifarious writings by various groups of women, including “traditionally” literate women, “progressive” feminist activists, “ethnic” Manchu women reformers, “new-style” urban professionals, and “modern” female students. By reexamining prevailing assumptions regarding the relationship between Chinese feminism and nationalism, the “modern” production of women’s literature, and the masculinist formation of the New Woman, this analysis seeks to both highlight women’s agency and subjectivities in their political and cultural engagements and to illustrate the complexity and multivalence in the imaginings of modern Chinese women. Throughout, I argue that the women’s press provides a productive site for us to understand gender, women’s writing, and modernity in late Qing and early Republican China.
published_or_final_version
Modern Languages and Cultures
Doctoral
Doctor of Philosophy
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Books on the topic "Chinese Mass media"

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National University of Singapore. East Asian Institute, ed. Chinese state media going global. Singapore: East Asian Institute, National University of Singapore, 2009.

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1946-, Li Jinquan, ed. Chinese media, global contexts. New York: Routledge, 2003.

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Curtin, Michael. Reorienting global communication: Indian and Chinese media beyond borders. Urbana: University of Illinois Press, 2010.

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Li, Chun. Dang dai Zhongguo chuan mei shi: 1978-2010 = A history of contemporary Chinese media 1978-2010. 8th ed. Guilin: Li Jiang chu ban she, 2014.

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Zhi du yu kong jian: Zhongguo mei jie zhi du bian ge lun = Institution and development space : changes of Chinese media institution. Beijing Shi: Zhongguo shu ji chu ban she, 2011.

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author, Ji Xiusheng, and Han Yu author, eds. Ruan chuan bo: Hua wen mei ti hai wai chuan bo yan jiu. Beijing Shi: Zhongguo chuan mei da xue chu ban she, 2013.

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Chu, Jianxun. Zhong wai chuan bo zheng ce: Communication policy : Chinese and foreign media management. Beijing: Ke xue chu ban she, 2009.

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Hazelbarth, Todd. The Chinese media: More autonomous and diverse--within limits. [Washington, D.C.]: Central Intelligence Agency, Center for the Study of Intelligence, 1997.

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Duan, Peng. Zhong guo zhu liu mei ti rong he chuang xin yan jiu: Research on the convergence of Chinese mainstream media. 8th ed. Beijing Shi: Zhongguo chuan mei da xue chu ban she, 2018.

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1963-, Sun Wanning, ed. Media and the Chinese diaspora: Community, communications, and commerce. New York: Routledge, 2006.

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Book chapters on the topic "Chinese Mass media"

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Jia, Wenshan, Hailong Liu, Runze Wang, and Xinchuan Liu. "Contemporary Chinese Communication Scholarship." In The Handbook of Media and Mass Communication Theory, 741–65. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2014. http://dx.doi.org/10.1002/9781118591178.ch40.

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Xu, Hao. "Fears and hopes: Chinese university students in Italy during the first wave of Covid-19." In Studi e saggi, 45–60. Florence: Firenze University Press, 2023. http://dx.doi.org/10.36253/979-12-215-0068-4.06.

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In recent years, Chinese students have enjoyed a prominent presence in the Italian higher education system. A recent survey conducted by Uni-Italia shows that Chinese students account for 24% of non-EU students in Italian universities. When the novel coronavirus (COVID-19) erupted in Italy at the beginning of 2020, panic spread quickly through social media; numerous fears, generated by the tide of information available online, permeated the Chinese university student community in Italy. This chapter first analyses the problems encountered by Chinese university students in Italy during the COVID-19 pandemic, and then introduces the artistic and cultural response from within that same community. Such forms of creative response also shine light, more generally, on a growing Anti-Asian sentiment in Italy. Despite the enormous challenges posed by COVID-19, Chinese university students in Italy have developed a mode of communication that builds bridges between different cultures— quite different from “mass media” or “major news outlets”—because it is personal, honest, and intimate.
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"Mass media in China." In Understanding Chinese Society, 168–81. Routledge, 2012. http://dx.doi.org/10.4324/9780203803288-17.

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"Mass media in China." In Understanding Chinese Society, 175–88. Routledge, 2015. http://dx.doi.org/10.4324/9781315689043-18.

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Zhang, Yu. "The Personalized and Personal “Mass” Media – From “We-Broadcast” to “We-Chat”." In Media Controversy, 91–104. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9869-5.ch005.

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China's two major social media, the microblog Weibo and the messaging service WeChat have played important roles in representing citizens' voices and bringing about social changes. They often grow an ordinary event into a national debate as in the case of the Bi Fujian incident. They have also turned ordinary Chinese citizens into amateur reporters, empowering them to influence on issues that matter to them. An equalizer of power and discourse opportunity, the personalized and personal social media “weapons” are delivering the much needed social justice and consolation to the Chinese citizens amid widespread injustice, inequality, hypocrisy, indifference and corruption in the Chinese society.
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Schneider, Florian. "The cultural governance of China’s mass media events." In The Routledge Handbook of Chinese Discourse Analysis, 458–69. Routledge, 2019. http://dx.doi.org/10.4324/9781315213705-32.

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"A cyberconflict analysis of Chinese dissidents focusing on civil society, mass incidents and labour resistance." In Routledge Handbook of Chinese Media, 235–56. Routledge, 2015. http://dx.doi.org/10.4324/9781315758350-26.

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Hood, Marlowe. "The Use and Abuse of Mass Media by Chinese Leaders During the 1980s." In China's Media, Media's China, 37–57. Routledge, 2019. http://dx.doi.org/10.4324/9780429041754-3.

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He, Belinda Q. "Seeing (through) the Struggle Sessions." In Chinese Cinema, 19–40. Hong Kong University Press, 2022. http://dx.doi.org/10.5790/hongkong/9789888528530.003.0002.

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The chapter is based on a book project that explores the complex interrelation between photographic/cinematic media vis-à-vis criminal justice and violence in the experiences of Chinese socialism. The case study examines the image of struggle sessions (often called pidouhui, gatherings for mass denunciation, in which those labelled as class enemies were identified, accused, shamed, or tormented in public) in both archival and recycled forms, as well as its enduring reproduction and global circulation. This chapter looks at how the knowledge of struggle sessions has been (re)produced and transformed in images being lost and found though border-crossing film and media practices, which has shaped the need for us to rethink the question of recycling and circulation as central to intersecting histories of socialist imagery and global cinema. The chapter also seeks to offer a non-Western response to the recent and lively debates about archival access, violence, witnessing, and the ethics of spectatorship.
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Zhang, Yu. "The Personalized and Personal “Mass” Media – From “We-Broadcast” to “We-Chat”." In Advances in Human and Social Aspects of Technology, 29–42. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0212-8.ch003.

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China's two major social media, the microblog Weibo and the messaging service WeChat have played important roles in representing citizens' voices and bringing about social changes. They often grow an ordinary event into a national debate as in the case of the Bi Fujian incident. They have also turned ordinary Chinese citizens into amateur reporters, empowering them to influence on issues that matter to them. An equalizer of power and discourse opportunity, the personalized and personal social media “weapons” are delivering the much needed social justice and consolation to the Chinese citizens amid widespread injustice, inequality, hypocrisy, indifference and corruption in the Chinese society.
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Conference papers on the topic "Chinese Mass media"

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Liu, Yan. "CHINESE-STYLE PUBLIC SERVICE ADVERTISING ON CCTV: CHANGE AND CONTINUITY." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2019. http://dx.doi.org/10.17501/24246778.2019.5103.

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Yin, Hang. "Online homeland media and Chinese migrant netizens in New Zealand The construction of being ‘authentic Chinese’." In Annual International Conference on Journalism & Mass Communications. Global Science & Technology Forum (GSTF), 2012. http://dx.doi.org/10.5176/2301-3729_jmcomm12.28.

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tai, Tang Jing, and Sun Li. "Social Media and the Management of Multi-subjects Integration in Chinese Public Crisis." In Annual International Conference on Journalism & Mass Communications. Global science and Technology Forum (GSTF), 2015. http://dx.doi.org/10.5176/2301-3710_jmcomm15.37.

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Yang, Jing. "Research on Communication of Chinese Folk Dance Art in Mass Media Era." In 2014 2nd International Conference on Education Technology and Information System (ICETIS 2014). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icetis-14.2014.89.

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Bularca, Maria Cristina, Claudiu Coman, Luiza Mesesan Schmitz, Doina Draguinea, and Radu Tudorica. "THE ROLE OF ONLINE MEDIA CHANNELS IN PORTRAYING THE EFFECTS OF THE COVID-19 VACCINE." In 9th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2022. SGEM WORLD SCIENCE, 2022. http://dx.doi.org/10.35603/sws.iscss.2022/s10.100.

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During the COVID -19 pandemic, among other institutions, mass media has played an essential role in disseminating information about the evolution of the pandemic, but also in shaping peoples� opinion about the COVID - 19 vaccine. The purpose of our paper was to identify the way online media channels portrayed the positive and negative effects of the COVID � 19 vaccines in order to raise awareness regarding the importance of analyzing the subject from several perspectives. We considered such an analysis to be both necessary and relevant, because often, exposure to mass � media can determine people to develop certain beliefs and to act in specific ways. We were interested in identifying which types of vaccines were presented in a more positive manner, and in identifying similarities and differences between the approaches of Romanian and foreign online media channels. Content analysis was used as a method, while having as a research instrument a content analysis grid. The sample of the research includes 5 official websites of Romanian media channels and 5 official websites of foreign media channels. The analysis period was: August 2020 - October 2020. The results of our research revealed that online media presented the COVID -19 vaccines both from a positive and negative perspective, the vaccines discussed most being the Russian vaccines, AstraZeneca and the Chinese vaccines. The context in which the vaccines was described most were represented by: effectiveness of vaccines and side effects. Considering the theoretical and practical implications, from a theoretical point of view, the paper contributes to the literature on the effects and influence of mass � media. From a practical point of view, the paper can be used as a frame of reference for further studying the influence of the messages sent through online media about the COVID � 19 vaccines on the public.
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Li, Wenhua, and Ziqi Ye. "Advertising and Values: A Study on Cultural values Manifested in Advertising Targeting the Urban Middle Class in China." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001850.

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Advertising is the mirror that reflects social and cultural trends and is capable of shaping society (Sivulka, 2012). We are influenced subtly by the meanings advertisers create in advertisements; in turn, our lifestyles and value priorities can affect the strategies of advertising design and branding. However, this mirror is distorted since advertising reflects only selected attitudes, values, lifestyles, and philosophies that work for sellers’ interests (Pollay, 1987). This paper examined the advertisements launched in nine of the most popular lifestyle magazines in China, to identify the frequently used values manifested in advertising, and its influences on the lifestyles of Chinese consumers. Two key theories are adopted in the value and advertising study: Hofstede’s five dimensions of national culture (1984) and Schwartz’s theory of basic values (1992). 525 print advertisements were selected. The advertising appeals were coded to identify the values that appeared most frequently in the advertisements. Pollay’s measurement of values manifest in advertising (1983) is used as the basic measurement guide. The value theme categories selected for content analysis were based on Schwartz’s value system. 12 values are finally adopted in the coding process: Family, Kinship affection, Accomplishment, Enjoyment, Social status, Love, Sense of belonging, Social responsibility, Utility, Self-fulfillment, Economic value, Authority power. After content analysis, we found that “utility,” “enjoyment,” “social status,” “accomplishment,” and “authority power” are the top five most frequently used values in advertisements targeting the Chinese middle and elite classes. This finding suggests that advertisements in China still play an important role in delivering utility information in product functions and effectiveness. Enjoyment is the second most frequently used value in these advertisements. Enjoyment is considered a typical western value (Cheng, 1997), which was forbidden in Confucian tradition. In Confucian tradition, enjoyment is discouraged. Working hard and not spending more than necessary are considered virtues (Hofstede and Bond, 1988). Nowadays, enjoyment is legitimated by mass media, western movies, and advertisements. Pursuing good quality life and enjoying it is considered a reward for hard work. The value of social status is the third frequently used value theme in magazine advertisements. As elite magazines are targeting the Chinese middle class, their audiences are readers who desire to move upward to a higher social status. These people are likely to have status consumption. They want to express their social status through consumer goods. The status meanings of consumer goods are usually delivered via advertisements using “social status” value. The frequent use of social status value in advertisements shows the strong need of Chinese consumers for social status. When values of consumers are consistent with the values reflected in advertising, the likeability toward advertisements, products, and brands will increase, and consequently, advertising will be more effective (Polegato and Bjerke, 2006). This study examines value and lifestyle issues from the perspective of advertising in emerging markets. The mediating role of advertising enables us to better understand the formation of and changes in the values and lifestyles of the new middle class in emerging markets, such as China. The findings of this study can also contribute to advertisers and designers by enabling them to understand the value themes in advertisements that attract them the most.
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Dida, Susanne, Elnovani Lusiana, and Retasari Dewi. "Comic "Sehat Ceria di Masa Pandemi" as a Media for Disseminating Health Protocols to Elementary School Students in Sumedang Regency." In Proceedings of the First International Conference on Literature Innovation in Chinese Language, LIONG 2021, 19-20 October 2021, Purwokerto, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.19-10-2021.2316743.

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Zhang, Ye, Xiangya Xie, and Jie Zhang. "Exploring transformation of small and medium-sized historical towns in China with network analysis and user-generated open data." In 24th ISUF 2017 - City and Territory in the Globalization Age. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.6000.

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Ye ZHANG1, Xiangya XIE2, Jie ZHANG2 1 Department of Architecture, School of Design and Environment, National University of Singapore, 4 Architecture Drive, Singapore 117566 2 School of Architecture, Tsinghua University, Beijing100084, P. R. China E-mail: akizy@nus.edu.sg; xiexy15@mails.tsinghua.edu.cn; zjzhangjie@tinsghua.edu.cn Keywords (3-5): urban transformation, small and medium-sized historical Chinese cities, big data While an increasing number of research on transformation and conservation of historical areas of major Chinese cities have been witnessed in recent years (e.g. Whitehand et al, 2011; Whitehand et al 2014; Whitehand et al 2016, among many others), endeavours to studying more ordinary and small and medium-sized historical towns in China are rare. In the near future, those historical towns will be confronted with a new wave of developments, given that urbanisation of small and medium-sized cities and towns is high on China’s 13th five-year plan (2016-2020). This will pose a serious challenge to the conservation of their already vulnerable traditional urban fabric. This study aims to develop an accurate description of the transformation of built form, in particular street and block patterns, of the small and medium-sized historical towns, and how this is associated with the change of spatial distribution of urban activities. A total number of 36 towns in Zhejiang province, China are selected as case studies. Transformation of the urban fabric is examined based on cartographical maps of different historical periods using combined methods of urban network analysis and field survey. A large amount of user-generated geo-referenced open data, such as social media reviews, point-of-interest mapping, microblogs and night time illumination maps, are harnessed to produce a detailed description of urban activity patterns, of which the relationships to the transformation of urban form are investigated using multi-variate regression models. The results show how basic built form parameters such as spatial integration, between-ness centrality, block size and block depth can effectively and accurately describe the transformation of the small and medium-sized historical towns and how the formal changes are linked to the geographical shift of different urban activities. In which ways the findings can inform decision making in urban conservation practice to better address the tension between conservation and developments is discussed at the end.References: Whitehand Jeremy WR, Gu Kai, and Whitehand Susan M. (2011). "Fringe belts and socioeconomic change in China." Environment and Planning B: Planning and Design 38 (1):41-60 Whitehand Jeremy WR, Gu Kai, Conzen Michael P, and Whitehand Susan M. (2014). "The typological process and the morphological period: a cross-cultural assessment." Environment and Planning B: Planning and Design 41 (3):512-533. Whitehand Jeremy WR, Conzen Michael P, and Gu Kai. 2016. "Plan analysis of historical cities: a Sino-European comparison." Urban Morphology 20 (2):139-158.
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