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Relevant bibliographies by topics / Charities – Internet marketing – Canada

Academic literature on the topic 'Charities – Internet marketing – Canada'

Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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Journal articles on the topic "Charities – Internet marketing – Canada"

1

Hudson, Simon, and David Gilbert. "The Internet and Small Hospitality Businesses: B&B Marketing in Canada." Journal of Hospitality & Leisure Marketing 14, no. 1 (February 28, 2006): 99–116. http://dx.doi.org/10.1300/j150v14n01_06.

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Novalska, Tetyana, and Vladislav Kasian. "Theoretical and Methodological Fundamentals of Internet Marketing Training in Specialty 029 “Information, Library and Archival Affairs”." Ukrainian Journal on Library and Information Science, no. 7 (June 4, 2021): 71–82. http://dx.doi.org/10.31866/2616-7654.7.2021.233297.

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The purpose of the article is to substantiate the theoretical and methodological foundations of educational innovation which is educational and professional program «Management of social and communication networks. Digital marketing», specialty 029 «Information, Library and Archival Affairs». The research methodology is based on a set of general scientific methods of generalization, systematization and forecasting. Hypothetical analysis made it possible to develop to identify the basic concepts that outline the theoretical and methodological platform for training Digital marketers in the specialty «Information, Library and Archival Affairs». The scientific noveltyof the study is that in the dynamics of professional diversity of information activities and proposals for new specializations within the specialty «Information, Library and Archival Affairs» outlines the main approaches to the theoretical and methodological platform for Digital marketers and identifies basic concepts that allow building a professional model of Digital marketer in the specialty 029 «Information, Library and Archival Affairs». Such concepts define social and information communications and management of document and information resources (information management). Conclusions. The main concepts of the theoretical and methodological platform of educational innovation for the training of Digital marketers in the specialty «Information, Library and Archival Affairs» are social and communication technologies and management of document and information resources (information management). Tasks of marketing activities of a specialist in social information communications in the specialty 029 «Information, Library and Archival Affairs» are in the problem field of social communication activities, include marketing in the field of nonprofit organizations, government, charities, libraries, archives, museums, etc. The theoretical content of the subject area of Internet marketing is consistent with the Standard of Higher Education in «Information, Library and Archival Affairs» and corresponds to the conceptual foundations of the subject area of management of document and information resources (information management). The proposed version of the theoretical and methodological platform of educational innovation – training of Digital marketers in the specialty «Information, Library and Archival Affairs» – is able to enrich, modify and refine in the development of scientific knowledge and empirical base in this subject area.

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Turchyn, Liuba. "ELECTRONIC COMMERCE AS AN EFFECTIVE MARKETING TOOL." Herald of Khmelnytskyi National University 294, no. 3 (March 2021): 93–100. http://dx.doi.org/10.31891/2307-5740-2021-294-3-15.

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The article considers the importance of e-commerce in modern market conditions. E-commerce is a huge part of the whole economy and is vital for businesses that sell their products or services online. It gives businesses the ability to reach more customers than traditional retailers. Because so many people shop online, this is the fastest retail market. The main purpose of Internet marketing is revealed. Due to the high bandwidth of the information flow, the system (Internet) is the main link in the exchange of goods, services and information today. Almost all businesses in the world are focused on improving Internet connections to increase the efficiency of business. For many entrepreneurs, the Internet is the main way to spread information about their products and invitations to cooperate. The place and role of e-commerce as an effective marketing tool are substantiated. The leading countries that have achieved the greatest success in the field of e-commerce include: China, the United States, the United Kingdom, Japan, Germany, France, South Korea, Canada, Brazil. According to various estimates, about 70% of the population of Ukraine uses the Internet. A year ago, this figure was 60%, ie during the pandemic, the level of Internet use increased significantly. Almost 33% of the adult population regularly shop online. This audience is growing gradually, but it is important to note that we are talking about regular online purchases. Virtually all Internet users have already had the experience of at least some online shopping. The COVID-19 pandemic has shaken economic markets and dramatically changed the daily lives of many people and companies around the world. It is difficult to find any aspect of human life that would not suffer, the corona crisis has changed the world of e-commerce. As millions of people stayed home in early 2020 to curb the spread of the virus, digital channels have become the most popular choice of replacement for crowded stores and personal shopping. Thus, e-commerce is a global phenomenon that is growing at a healthy pace in almost every country. And in a global economy and crisis, e-commerce has become one of the most important components, a strong catalyst for economic development and an effective marketing tool in today’s volatile market conditions.

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Sullivan, Mary Pat. "“BUT WE ARE NOT POWERLESS AGAINST THIS PROBLEM”: OLDER PEOPLE, LONELINESS AND THE MEDIA." Innovation in Aging 3, Supplement_1 (November 2019): S373—S374. http://dx.doi.org/10.1093/geroni/igz038.1367.

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Abstract Media campaigns play a critical role in framing public perceptions or ‘public talk’ around social issues. The media’s role in characterizing the loneliness ‘problem’ is, however, an under explored area. This paper presents the language of loneliness and loneliness representations in the media in Canada and England over a 10-year period (2009-2018) and their relationship with key policy initiatives specific to an ageing population. Using qualitative content analysis, the findings illustrate the use of skilled marketing techniques and highly stigmatizing discourse. These media approaches act to: (1) reinforce the threat of an ageing population; (2) endorse responsibilization and governmentality of the body; and (3) promote individual and/or family shame and morally responsible actions by charities and volunteers. We conclude that there is a need for a critical analysis of loneliness from the perspective of social and cultural constructions of ageing, the positioning of older people in society, and neo-liberalist ideology

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Sakalauskas, Dennis P., and Kevin I. N. Ibeh. "Internet Marketing and the Realty Sector: Some Cross-National Insights from Canada and the UK." Journal of Euromarketing 14, no. 4 (August 5, 2005): 53–76. http://dx.doi.org/10.1300/j037v14n04_04.

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Sharma, Dr Anil, Dr Hiren Harsora, and Ms Medha Sharma. "Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels." Indian Journal of Management and Language 2, no. 2 (November 30, 2022): 9–11. http://dx.doi.org/10.54105/ijml.d2047.102222.

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This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.

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Rykhtorova, Anna E. "Global Trends in Marketing Technologies to Promote Library Websites." Bibliotekovedenie [Russian Journal of Library Science] 69, no. 2 (July 20, 2020): 135–46. http://dx.doi.org/10.25281/0869-608x-2020-69-2-135-146.

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In recent decades, the scope of library activities has changed. In addition to providing traditional resources and services, today libraries themselves are becoming developers of digital content and providers of access to electronic content. The user base of libraries is also undergoing significant changes: there are changing the user generations, employment trends, areas of interest and habits. Realizing that marketing activities can increase user loyalty, form public opinion about both — a particular institution and libraries in general, increase the visibility of library resources and enlarge market share, the most active specialists are adapting marketing to the conditions of libraries operation. In 2019, there was organized the study on the websites of libraries in Russia, Australia, the United States and Canada, Western and Eastern Europe, Latin America, as well as in a number of countries in South and South-East Asia in order to identify the main trends in the organization of library promotion in the Internet environment. There were considered the websites of public, national, University and academic libraries. Library websites were analysed for the use of 10 most common tools in Internet marketing, such as: the transition to a modern web site design, effective linking with social networks, marketing in social networks (Social Media Marketing, SMM), the use of banner advertising, the availability of subscription to e-mailing, the publication of press and post releases, the presence of a blog in the library domain, the availability of content evaluation and sharing tools in social networks. The study conclusion was the identification of trends in the development of library sites over a large area and the compilation of heat maps, which clearly demonstrate such trends, where the libraries of the countries of North America, Australia and Northern Europe showed greater consistency with the parameters selected for the study; Central and Southern Europe, Russia and part of the countries of Latin America are in the transition zone, and the least compliance are found in the countries of South Asia. The most common means of promotion is the publication of press and post releases. Among the least used marketing technologies are blogs in the library domain, embedded video and Internet broadcasts, as well as work on optimizing sites for an audience from social networks.

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Lotherington, Heather. "Diary of an Edu-Tourist in Costa Rica: An Autoethnographical Account of Learning Spanish." TESL Canada Journal 24, no. 2 (June 20, 2007): 109. http://dx.doi.org/10.18806/tesl.v24i2.141.

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This article presents an autoethnographical account of my foray into Spanish immersion education in Costa Rica as a professor of multilingual education at a university in Canada. This language-learning journey was inspired by curiosity about the growing trend for Internet marketing of second-language learning as a form of tourism, which I label edu-tourism. I map the course of my edu-tourism experience, contemplating second-language learning in a local context, describing professionalism in private language teaching institutes, comparing pedagogical practice across various Spanish-as-a-second-language teachers, and documenting my experiential sociopragmatic acquisition of textbook Spanish.

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Mook, Laurie, and Jack Quarter. "A Review of Social Economy Research in Canada." Voluntaristics Review 3, no. 4 (January 21, 2018): 1–70. http://dx.doi.org/10.1163/24054933-12340025.

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Abstract Canada is a federal parliamentary democracy, officially bilingual (English and French), and one of the most multicultural countries in the world. Indeed, more than one-fifth of Canada’s population consists of first-generation immigrants, and a similar percentage classify themselves as visible minorities. According to the 2016 census there are more than 250 distinct ethnic origins, often with distinct languages (Statistics Canada, 2016, 2017a). A confederation of ten provinces and three territories, Canada has a current population of over 36 million people who live across an expansive geographic area that constitutes the second largest country in the world. Most of its population live in urban settings (83%), with the largest cities being Toronto, Montreal and Vancouver (Statistics Canada, 2017b). Toronto is classified as the third-most cosmopolitan city in the world following Dubai and Brussels (World Atlas, 2018). In this multifaceted context, the social economy of Canada plays an important role in bridging the public and private sectors to form a strong social infrastructure (Quarter, Mook, & Armstrong, 2018). It constitutes a vast range of organizations guided by social objectives including nonprofit organizations such as charities, foundations, and social enterprises; and cooperatives both non-financial, in fields such as housing, childcare, healthcare, and farm marketing, and financial such as credit unions and caisses populaires. There are distinct traditions of the social economy in anglophone and francophone parts of Canada. There are also traditions specific to particular populations, such as the Black social economy (Hossein, 2013); and the Indigenous social economy (Restoule, Gruner, & Metatawabin, 2012; Sengupta, Vieta, & McMurtry, 2015; Wuttunee, 2010). In this review, we look at the anglophone research on the social economy, noting that there are also French-language research institutions and educational programs focusing on the social economy; however, a review of these is beyond the scope of this paper. After providing an overview of the concept of the social economy in Canada, we go on to summarize research on its scope and size in the Canadian context. Using a Venn diagram, we highlight the interactions between the different sectors in society and emphasize that the social economy is an integral part of a mixed economy that serves in many ways as its social infrastructure. We find four different types of social economy organizations: social economy businesses, community economic development organizations, public sector nonprofits, and civil society organizations. From there, we focus on voluntaristic behaviors of giving, volunteering (formal and informal), and participating. Our focus shifts to describing the infrastructure supporting research of the sector, including key academic and umbrella associations and networks, as well as formal and informal education programs. Finally, we describe key funders of social economy research including government and foundations.

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Rachul, Christen, Alessandro R. Marcon, Benjamin Collins, and Timothy Caulfield. "COVID-19 and ‘immune boosting’ on the internet: a content analysis of Google search results." BMJ Open 10, no. 10 (October 2020): e040989. http://dx.doi.org/10.1136/bmjopen-2020-040989.

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ObjectiveThe spread of misinformation has accompanied the coronavirus pandemic, including topics such as immune boosting to prevent COVID-19. This study explores how immune boosting is portrayed on the internet during the COVID-19 pandemic.DesignContent analysis.MethodsWe compiled a dataset of 227 webpages from Google searches in Canada and the USA using the phrase ‘boost immunity’ AND ‘coronavirus’ on 1 April 2020. We coded webpages for typology and portrayal of immune boosting and supplements. We recorded mentions of microbiome, whether the webpage was selling or advertising an immune boosting product or service, and suggested strategies for boosting immunity.ResultsNo significant differences were found between webpages that appeared in the searches in Canada and the USA. The most common types of webpages were from news (40.5%) and commercial (24.7%) websites. The concept of immune boosting was portrayed as beneficial for avoiding COVID-19 in 85.5% of webpages and supplements were portrayed as beneficial in 40% of the webpages, but commercial sites were more likely to have these portrayals. The top immune boosting strategies were vitamin C (34.8%), diet (34.4%), sleep (34.4%), exercise (30.8%) and zinc (26.9%). Less than 10% of the webpages provide any critique of the concept of immune boosting.ConclusionsPairing evidence-based advice for maintaining one’s health (eg, healthy diet, exercise, sleep) with the phrase immune boosting and strategies lacking in evidence may inadvertently help to legitimise the concept, making it a powerful marketing tool. Results demonstrate how the spread of misinformation is complex and often more subtle than blatant fraudulent claims.

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Dissertations / Theses on the topic "Charities – Internet marketing – Canada"

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Bilimoria, Cyrus M. "Use of computers and the Internet to facilitate export of prefabricated housing from Canada." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq64106.pdf.

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Books on the topic "Charities – Internet marketing – Canada"

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Ference Weicker & Company. Online travel marketing services in Canada: Report and analysis. [Ottawa, Ont.]: Canadian Tourism Commission, 1996.

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2

The Canadian lawyer's guide to advanced internet marketing. Scarborough, Ont: Carswell, 1998.

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McClean, Ronald John. Net impact study Canada: The SME experience : a preliminary report, November 2002. Ottawa, Ont: Canadian e-Business Initiative, 2002.

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Jim, Carroll. Selling online: How to become a successful e-commerce merchant in Canada. Toronto, Ont: Macmillan Canada, 1999.

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Lucia, Hwang, ed. Every nonprofit's guide to publishing. Berkeley, CA: Nolo, 2007.

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Selling Online: How to Develop a Successful E-Commerce Business in Canada. CDG Books Canada, 1999.

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Woodard, Cheryl, and Lucia Hwang. Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read (book with CD-Rom). NOLO, 2007.

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Jones, Michael Owen, and Lucy M. Long, eds. Comfort Food. University Press of Mississippi, 2017. http://dx.doi.org/10.14325/mississippi/9781496810847.001.0001.

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As a subject of study, “comfort food” is relevant to a number of scholarly disciplines, most obviously food studies, folkloristics, and anthropology, but also American culture studies, cultural studies, global and international studies, tourism, marketing, and public health. This volume explores the concept of “comfort food” primarily within a western context with examples from Atlantic Canada, Indonesia, England, and various ethnic, regional, and religious populations as well as rural and urban residents in the U.S. It includes studies of a wide range of dishes—bologna to chocolate, sweet and savory puddings, fried bread with an egg in the center, dairy products, fried rice, cafeteria fare, sugary fried dough, soul food, and others—exploring ways in which they comfort or in some instances cause discomfort and how they are connected to a sense of emotional well-being. Some essays analyze the phenomenon in daily life; others consider comfort food in the context of cookbooks, films, Internet blogs, literature, marketing, and tourism. Recognizing that what heartens one person might discomfort another, the collection is organized accordingly, from pleasant and comforting to unpleasant or discomforting food experiences. Those foods and food experiences are then related to concepts and issues such as identity, family, community, nationality, ethnicity, class, sense of place, tradition, stress, health, discomfort, guilt, betrayal, and loss, contributing to a deeper understanding of comfort food as a significant social category of human behavior.

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Book chapters on the topic "Charities – Internet marketing – Canada"

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Sakalauskas, Dennis, and Kevin I. N. Ibeh. "Internet Usage and Marketing Relationships in the Real-Estate Sector: Some Preliminary Insights from Canada and the UK." In Internationalization, 262–73. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230514638_16.

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