Journal articles on the topic 'Cause-related marketing'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Cause-related marketing.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
Holmes, John H., and Christopher J. Kilbane. "Cause-Related Marketing." Journal of Nonprofit & Public Sector Marketing 1, no. 4 (October 14, 1993): 67–84. http://dx.doi.org/10.1300/j054v01n04_05.
Full textRentschler, Ruth, and Greg Wood. "Cause Related Marketing." Services Marketing Quarterly 22, no. 1 (May 14, 2001): 57–69. http://dx.doi.org/10.1300/j396v22n01_05.
Full textLiu, Gordon, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, and Yantai Chen. "Cause-related marketing." International Marketing Review 37, no. 4 (September 25, 2019): 713–34. http://dx.doi.org/10.1108/imr-04-2019-0114.
Full textKozłowski, Wojciech, and Ewelina Sobotko. "Role of Altruistic Attitudes in Cause-Related Marketing." Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 51, no. 2 (August 17, 2017): 123. http://dx.doi.org/10.17951/h.2017.51.2.123.
Full textMani Kanta, Kota Neela, D. V. Ramana D. V Ramana, and A. Mayur Kumar. "Cause Related Marketing: A Study on Purchase Intention." Indian Journal of Applied Research 3, no. 2 (October 1, 2011): 190–93. http://dx.doi.org/10.15373/2249555x/feb2013/66.
Full textNejati, Mehran. "Successful cause-related marketing." Strategic Direction 30, no. 8 (July 8, 2014): 35–37. http://dx.doi.org/10.1108/sd-11-2013-0091.
Full textCen Lu Lay, Ika Gunawan, Felicia Abednego, and Shirleen Natasha. "Pengaruh Cause Related Marketing Terhadap Trust In Cause Related Marketing Dan Brand Loyalty." Jurnal E-Bis (Ekonomi-Bisnis) 5, no. 2 (October 23, 2021): 409–24. http://dx.doi.org/10.37339/e-bis.v5i2.540.
Full textHeidarzadeh Hanzaee, Kambiz, Mona Sadeghian, and Saeed Jalalian. "Which can affect more? Cause marketing or cause-related marketing." Journal of Islamic Marketing 10, no. 1 (March 4, 2019): 304–22. http://dx.doi.org/10.1108/jima-04-2016-0028.
Full textRobinson, Stefanie Rosen, Caglar Irmak, and Satish Jayachandran. "Choice of Cause in Cause-Related Marketing." Journal of Marketing 76, no. 4 (July 2012): 126–39. http://dx.doi.org/10.1509/jm.09.0589.
Full textHanda, Meenakshi, and Shruti Gupta. "Digital cause-related marketing campaigns." Journal of Indian Business Research 12, no. 1 (February 10, 2020): 63–78. http://dx.doi.org/10.1108/jibr-09-2019-0285.
Full textChang, Chun-Tuan. "Guilt appeals in cause-related marketing." International Journal of Advertising 30, no. 4 (January 2011): 587–616. http://dx.doi.org/10.2501/ija-30-4-587-616.
Full textBennett, Roger. "Corporate Perspectives on Cause Related Marketing." Journal of Nonprofit & Public Sector Marketing 10, no. 1 (September 2002): 41–59. http://dx.doi.org/10.1300/j054v10n01_04.
Full textPolonsky, Michael Jay, and Richard Speed. "Linking sponsorship and cause related marketing." European Journal of Marketing 35, no. 11/12 (December 2001): 1361–89. http://dx.doi.org/10.1108/eum0000000006484.
Full textMyers, Beth, Wi-Suk Kwon, and Sandra Forsythe. "Creating Effective Cause-Related Marketing Campaigns." Clothing and Textiles Research Journal 30, no. 3 (July 2012): 167–82. http://dx.doi.org/10.1177/0887302x12452339.
Full textNejati, Mehran, Azlan Amran, and Gwen Tan Yi Wen. "Cause-related marketing: uncovering the myth." International Journal of Management Practice 8, no. 1 (2015): 57. http://dx.doi.org/10.1504/ijmp.2015.068301.
Full textChanana, Shail, and Pushpinder Singh Gill. "CORPORATE PHILANTHROPY THROUGH CAUSE RELATED MARKETING." Journal of Advances in Business Management 1, no. 3 (September 15, 2015): 251–61. http://dx.doi.org/10.14260/jadbm/2015/29.
Full textBernstein, Alan L. "Cause-Related Marketing Sweeps the Professions." Ear, Nose & Throat Journal 73, no. 12 (December 1994): 934. http://dx.doi.org/10.1177/014556139407301215.
Full textMeffert, Heribert, and Martin Holzberg. "Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?" Marketing Review St. Gallen 26, no. 2 (April 2009): 47–53. http://dx.doi.org/10.1007/s11621-009-0032-7.
Full textSinčić Ćorić, Dubravka, and Marija Dropuljić. "Consumers’ Attitudes Towards Cause-Related Marketing." Annals of the Alexandru Ioan Cuza University - Economics 62, no. 3 (November 1, 2015): 343–56. http://dx.doi.org/10.1515/aicue-2015-0023.
Full textChaney, Isabella, and Nitha Dolli. "Cause related marketing in New Zealand." International Journal of Nonprofit and Voluntary Sector Marketing 6, no. 2 (May 2001): 156–63. http://dx.doi.org/10.1002/nvsm.143.
Full textRamkishen, Y., and Wankhede Abha. "Customers’ Imprint about Cause Related Marketing Driven through Experiential Marketing." Annals of Dunarea de Jos University of Galati. Fascicle I. Economics and Applied Informatics 25, no. 1 (April 30, 2019): 42–47. http://dx.doi.org/10.35219/eai158404096.
Full textسلطانی, مرتضی, حمیدرضا یزدانی, صبا بهرامی, and نیما سلطانی نژاد. "Identifying Factors Affecting Cause- Related Marketing Success." Journal of Business Management Perspective 18, no. 37 (May 22, 2019): 0. http://dx.doi.org/10.29252/jbmp.18.37.55.
Full textSaini, Rutika. "Cause Related Marketing: A Double Sided Coin?" Asian Journal of Research in Marketing 6, no. 5 (2017): 46. http://dx.doi.org/10.5958/2277-6621.2017.00014.7.
Full textDietz, Beatrix, Julia Senne, and Frauke Fuhrmann. "Cause-related Marketing – Mit Testimonials zum Erfolg." Marketing Review St. Gallen 29, no. 5 (October 2012): 54–59. http://dx.doi.org/10.1365/s11621-012-0164-z.
Full textSmith, Warren, and Matthew Higgins. "Cause-Related Marketing: Ethics and the Ecstatic." Business & Society 39, no. 3 (September 2000): 304–22. http://dx.doi.org/10.1177/000765030003900304.
Full textBae, Mikyeung. "Matching cause-related marketing campaign to culture." Asian Journal of Communication 27, no. 4 (January 18, 2017): 415–32. http://dx.doi.org/10.1080/01292986.2017.1280064.
Full textTsai, Shu‐Pei. "Modeling strategic management for cause‐related marketing." Marketing Intelligence & Planning 27, no. 5 (July 31, 2009): 649–65. http://dx.doi.org/10.1108/02634500910977872.
Full textYang, Hsin-Ti, and Ghi-Feng Yen. "Consumer responses to corporate cause-related marketing." European Journal of Marketing 52, no. 9/10 (September 10, 2018): 2105–27. http://dx.doi.org/10.1108/ejm-07-2017-0468.
Full textGuerreiro, João, Paulo Rita, and Duarte Trigueiros. "Attention, emotions and cause-related marketing effectiveness." European Journal of Marketing 49, no. 11/12 (November 9, 2015): 1728–50. http://dx.doi.org/10.1108/ejm-09-2014-0543.
Full textHe, Hongwei, Weichun Zhu, Dennis Gouran, and Olivia Kolo. "Moral identity centrality and cause-related marketing." European Journal of Marketing 50, no. 1/2 (February 8, 2016): 236–59. http://dx.doi.org/10.1108/ejm-10-2014-0613.
Full textFolse, Judith Anne Garretson, Stacy Landreth Grau, Julie Guidry Moulard, and Kathrynn Pounders. "Cause-Related Marketing: Factors Promoting Campaign Evaluations." Journal of Current Issues & Research in Advertising 35, no. 1 (January 2, 2014): 50–70. http://dx.doi.org/10.1080/10641734.2014.866847.
Full textKumar, V. "Global implications of cause-related loyalty marketing." International Marketing Review 37, no. 4 (October 11, 2019): 747–72. http://dx.doi.org/10.1108/imr-06-2019-0160.
Full textCui, Yanli, Elizabeth S. Trent, Pauline M. Sullivan, and Grace N. Matiru. "Cause‐related marketing: how generation Y responds." International Journal of Retail & Distribution Management 31, no. 6 (June 2003): 310–20. http://dx.doi.org/10.1108/09590550310476012.
Full textChristofi, Michael, Demetris Vrontis, and Erasmia Leonidou. "Product innovation and cause-related marketing success." Marketing Intelligence & Planning 32, no. 2 (April 7, 2014): 174–89. http://dx.doi.org/10.1108/mip-10-2012-0108.
Full textMoosmayer, Dirk C., and Alexandre Fuljahn. "Consumer perceptions of cause related marketing campaigns." Journal of Consumer Marketing 27, no. 6 (September 14, 2010): 543–49. http://dx.doi.org/10.1108/07363761011078280.
Full textKropp, Fredric, Stephen J. S. Holden, and Anne M. Lavack. "Cause-related marketing and values in Australia." International Journal of Nonprofit and Voluntary Sector Marketing 4, no. 1 (February 1999): 69–80. http://dx.doi.org/10.1002/nvsm.57.
Full textFile, Karen Maru, and Russ Alan Prince. "Cause-related marketing, philanthropy, and the arts." Nonprofit Management and Leadership 5, no. 3 (1995): 249–60. http://dx.doi.org/10.1002/nml.4130050304.
Full textBaghi, Ilaria, Enrico Rubaltelli, and Marcello Tedeschi. "Mental accounting and cause related marketing strategies." International Review on Public and Nonprofit Marketing 7, no. 2 (August 11, 2010): 145–56. http://dx.doi.org/10.1007/s12208-010-0055-4.
Full textThamaraiselvan, N., B. Senthil Arasu, and J. Daniel Inbaraj. "Role of celebrity in cause related marketing." International Review on Public and Nonprofit Marketing 14, no. 3 (February 17, 2017): 341–57. http://dx.doi.org/10.1007/s12208-017-0176-0.
Full textBerglind, Matthew, and Cheryl Nakata. "Cause-related marketing: More buck than bang?" Business Horizons 48, no. 5 (September 2005): 443–53. http://dx.doi.org/10.1016/j.bushor.2005.04.008.
Full textGupta, Shruti, and Julie Pirsch. "The company‐cause‐customer fit decision in cause‐related marketing." Journal of Consumer Marketing 23, no. 6 (October 2006): 314–26. http://dx.doi.org/10.1108/07363760610701850.
Full textKozłowski, Wojciech. "Cause-related marketing − influence of the product type and product-cause fit on purchase intentions." Studia i Prace WNEiZ 43 (2016): 137–46. http://dx.doi.org/10.18276/sip.2016.43/2-13.
Full textHaruvy, Ernan, and Peter T. L. Popkowski Leszczyc. "Bidder motives in cause-related auctions." International Journal of Research in Marketing 26, no. 4 (December 2009): 324–31. http://dx.doi.org/10.1016/j.ijresmar.2009.07.001.
Full textVaradarajan, P. Rajan, and Anil Menon. "Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy." Journal of Marketing 52, no. 3 (July 1988): 58. http://dx.doi.org/10.2307/1251450.
Full textVaradarajan, P. Rajan, and Anil Menon. "Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy." Journal of Marketing 52, no. 3 (July 1988): 58–74. http://dx.doi.org/10.1177/002224298805200306.
Full textZhao, Shijie. "The Impact of Cause-Related Marketing Programs on Purchase Behavior Improvement of Loyal Customers." Global Journal For Research Analysis 3, no. 4 (June 15, 2012): 136–37. http://dx.doi.org/10.15373/22778160/apr2014/45.
Full textAggarwal, Vivek, and Vinod Kumar Singh. "Cause-related marketing and start-ups: moderating role of cause involvement." Journal of Global Responsibility 10, no. 1 (March 8, 2019): 16–30. http://dx.doi.org/10.1108/jgr-08-2018-0034.
Full textMinton, Elizabeth A., and T. Bettina Cornwell. "The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions." Journal of Consumer Affairs 50, no. 2 (September 10, 2015): 372–402. http://dx.doi.org/10.1111/joca.12091.
Full textPangan, Ronnie, and Jaehak Shim. "CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM: SPREADING CSR ON FACEBOOK." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (June 15, 2021): 22–40. http://dx.doi.org/10.35631/aijbes.38002.
Full textSilva, Susana Costa e., Paulo Duarte, Ana Filipa Lopes Marinho, and Božidar Vlačić. "How permeable to cause-related marketing are millennials?" International Review on Public and Nonprofit Marketing 18, no. 3 (February 19, 2021): 335–60. http://dx.doi.org/10.1007/s12208-021-00276-5.
Full text