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Books on the topic 'Cause-related marketing'

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Author: Grafiati
Published: 4 June 2021
Last updated: 20 February 2023

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1

Galan-Ladero, M. Mercedes, Clementina Galera-Casquet, and Helena M. Alves, eds. Cause-Related Marketing. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65455-9.

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2

Stumpf, Marcus, and Iris Teufl. Cause related Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-8349-3718-6.

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3

Roos, Melanie. Cause related Marketing in Deutschland. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3935-7.

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4

Cause related marketing: Who cares wins. Oxford: Butterworth-Heinemann, 1999.

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5

Huber, Frank, Stefanie Regier, and Maxime Rinino. Cause-Related-Marketing-Kampagnen erfolgreich konzipieren. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-8165-3.

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6

Armieri, Anna Maria. Cause-related marketing: An integral part of marketing strategy?. London: LCP, 2001.

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7

Adkins, Sue. The cause related marketing guidelines: Towards excellence. London: Business in the Community, 1998.

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8

1957-, Thompson Marjorie, ed. Brand spirit: How cause related marketing builds brands. Chichester: Wiley, 2001.

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9

Lauper, Patricia. Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6721-3.

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10

Simpson, M. A review of the development of cause-related marketing. Dublin: University College Dublin, 1995.

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11

Marketing, Chartered Institute of. Cause related marketing: Research, reports and features compiled specially for senior marketing professionals and CEOs. Maidenhead: published by the Communications Team on behalf of The Chartered Institute of Marketing, 2002.

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12

McKenna, Katherine. A cause for concern?: An investigation into the effectiveness of cause related marketing in Northern Ireland. [s.l: The author], 1999.

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13

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012.

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14

MacDonald, Denise. The value cause-related marketing has on a brand via the consumer. London: LCP, 2002.

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15

Steckstor, Denise. The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7078-7.

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16

Lauper, Patricia. Zur Wirksamkeit von Testimonial endorsed cause-related Marketing: Fundraising-Instrument fu r Nonprofit-Organisationen. Wiesbaden: Gabler, 2011.

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17

McNulty, Gerry. An exploratory investigation: To identify those factors that influence corporate decision makers when choosing those causes to support in a cause related marketing programme : and to identify those factors which impact upon the successful implementation of a cause related marketing campaign. (s.l: The Author), 1996.

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18

Adkins, Sue. Cause Related Marketing. Taylor & Francis Group, 2016.

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19

Limited, Mintel International Group, ed. Cause-related marketing. London: Mintel International Group Limited, 1996.

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20

Adkins, Sue. Cause Related Marketing. Taylor & Francis Group, 2007.

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21

Adkins, Sue. Cause Related Marketing. Taylor & Francis Group, 2007.

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22

Cause-related marketing. London: Mintel International Group, 2000.

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23

Limited, Mintel International Group, ed. Cause related marketing. London: Mintel International Group Limited, 1998.

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24

Adkins, Sue. Cause Related Marketing. Routledge, 2007. http://dx.doi.org/10.4324/9780080490625.

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25

Adkins, Sue. Cause Related Marketing. Taylor & Francis Group, 2007.

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26

Adkins, Sue. Cause Related Marketing. Taylor & Francis Group, 2007.

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27

Adkins, Sue. Cause Related Marketing. Taylor & Francis Group, 2007.

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28

Adkins, Sue. Cause Related Marketing. Taylor & Francis Group, 2007.

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29

Stumpf, Marcus, and Iris Teufl. Cause related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele. Stumpf Marcus, 2013.

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30

Stumpf, Marcus, and Iris Teufl. Cause Related Marketing: Grundlagen - Erfolgsfaktoren - Praxisbeispiele. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2013.

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31

Adkins, Sue. Cause Related Marketing: Who cares wins. 2nd ed. Butterworth-Heinemann, 2008.

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32

Pringle, Hamish, and Marjorie Thompson. Brand Spirit : How Cause Related Marketing Builds Brands. Wiley, 1999.

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33

Pringle, Hamish, and Marjorie Thompson. Brand Spirit: How Cause Related Marketing Builds Brands. Wiley & Sons, Incorporated, John, 2008.

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34

Staff, BSR. Cause Related Marketing: Partnership Guidelines and Case Studies. Business for Social Responsibility Education Fund, 2001.

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35

Staff, BSR. Cause-Related Marketing: Partnership Guidelines and Case Studies. Business for Social Responsibility Education Fund, 1999.

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36

Huber, Frank, Stefanie Regier, and Maxime Rinino. Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren: Eine Empirische Studie. Westdeutscher Verlag GmbH, 2009.

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37

Cause-Related Marketing: Case Studies from a Global Perspective. Springer International Publishing AG, 2021.

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38

Huber, Frank, Stefanie Regier, and Maxime Rinino. Cause-Related-Marketing-Kampagnen erfolgreich konzipieren: Eine empirische Studie. Huber Frank, 2008.

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39

Galan-Ladero, M. Mercedes, Helena M. Alves, and Clementina Galera-Casquet. Cause-Related Marketing: Case Studies from a Global Perspective. Springer International Publishing AG, 2022.

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40

Roos, Melanie. Cause Related Marketing in Deutschland: Theoretische Fundierung und Empirische Analyse. Melanie Roos, 2012.

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41

Roos, Melanie. Cause Related Marketing in Deutschland: Theoretische Fundierung und Empirische Analyse. Westdeutscher Verlag GmbH, 2012.

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42

Marketing From the Heart: A Guide to Cause Related Marketing for the Small Business. Morpheus Pubns, 2003.

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43

Höhn, Teresa. Cause Related Marketing: Eine Kritische Wurdigung Anhand der Acqua for Life Kampagne. GRIN Verlag GmbH, 2013.

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44

Lauper, Patricia. Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing: Fundraising-Instrument Für Nonprofit-Organisationen. Westdeutscher Verlag GmbH, 2011.

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45

(Editor), Walter W. Wymer, and Sridhar Samu (Editor), eds. Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings. Best Business Books, 2003.

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46

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings. Best Business Books, 2003.

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47

Samu, Sridhar, and Wymer Walter W. Jr. Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings. Taylor & Francis Group, 2013.

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48

Samu, Sridhar, and Wymer Walter W. Jr. Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings. Taylor & Francis Group, 2013.

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49

W, Wymer Jr Walter, and Sridhar Samu. Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings. Taylor & Francis Group, 2013.

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50

Cleveland, Jonathan, and Peleg Top. Designing for the Greater Good: The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design. HarperCollins Publishers, 2011.

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