Academic literature on the topic 'Cause-related marketing'
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Journal articles on the topic "Cause-related marketing"
Holmes, John H., and Christopher J. Kilbane. "Cause-Related Marketing." Journal of Nonprofit & Public Sector Marketing 1, no. 4 (October 14, 1993): 67–84. http://dx.doi.org/10.1300/j054v01n04_05.
Full textRentschler, Ruth, and Greg Wood. "Cause Related Marketing." Services Marketing Quarterly 22, no. 1 (May 14, 2001): 57–69. http://dx.doi.org/10.1300/j396v22n01_05.
Full textLiu, Gordon, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, and Yantai Chen. "Cause-related marketing." International Marketing Review 37, no. 4 (September 25, 2019): 713–34. http://dx.doi.org/10.1108/imr-04-2019-0114.
Full textKozłowski, Wojciech, and Ewelina Sobotko. "Role of Altruistic Attitudes in Cause-Related Marketing." Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 51, no. 2 (August 17, 2017): 123. http://dx.doi.org/10.17951/h.2017.51.2.123.
Full textMani Kanta, Kota Neela, D. V. Ramana D. V Ramana, and A. Mayur Kumar. "Cause Related Marketing: A Study on Purchase Intention." Indian Journal of Applied Research 3, no. 2 (October 1, 2011): 190–93. http://dx.doi.org/10.15373/2249555x/feb2013/66.
Full textNejati, Mehran. "Successful cause-related marketing." Strategic Direction 30, no. 8 (July 8, 2014): 35–37. http://dx.doi.org/10.1108/sd-11-2013-0091.
Full textCen Lu Lay, Ika Gunawan, Felicia Abednego, and Shirleen Natasha. "Pengaruh Cause Related Marketing Terhadap Trust In Cause Related Marketing Dan Brand Loyalty." Jurnal E-Bis (Ekonomi-Bisnis) 5, no. 2 (October 23, 2021): 409–24. http://dx.doi.org/10.37339/e-bis.v5i2.540.
Full textHeidarzadeh Hanzaee, Kambiz, Mona Sadeghian, and Saeed Jalalian. "Which can affect more? Cause marketing or cause-related marketing." Journal of Islamic Marketing 10, no. 1 (March 4, 2019): 304–22. http://dx.doi.org/10.1108/jima-04-2016-0028.
Full textRobinson, Stefanie Rosen, Caglar Irmak, and Satish Jayachandran. "Choice of Cause in Cause-Related Marketing." Journal of Marketing 76, no. 4 (July 2012): 126–39. http://dx.doi.org/10.1509/jm.09.0589.
Full textHanda, Meenakshi, and Shruti Gupta. "Digital cause-related marketing campaigns." Journal of Indian Business Research 12, no. 1 (February 10, 2020): 63–78. http://dx.doi.org/10.1108/jibr-09-2019-0285.
Full textDissertations / Theses on the topic "Cause-related marketing"
Alcheva, Valentina, Cai Yonggang, and Zhao Lingyan. "Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?" Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5739.
Full textAmerican Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign exceeds the expectations. This strategywhere a company declares to spend a defined amount of money for a special causein order to push up its sales is called Cause-Related Marketing. Now more andmore companies use the cause-related marketing strategy as a way out of saturatedmarkets and growing consumer awareness. Billions of dollars are spent every yearin cause campaigns.
Because it is a relatively new approach many researches has shown interest in thismarketing communication strategy. However, there is still lack in the field ofcause-related marketing and especially in the consumer part.
This is also the field of interest for this dissertation and in particular how doescause-relates marketing strategy shape consumer attitude, perception and buyingbehaviour? In order to find out the answer of this question we relied on differenttheories and in addition we conducted a questionnaire among international students.
The results, even though restricted trough the sample, showed that there is aconnection between the cause-related marketing and buying behaviour andattitude. Consumers are more likely to support companies which are engaged incause campaigns and tend to develop positive attitude toward this company and itsproducts. The research was limited to sample of students who took part in thequestionnaire. A further investigation in this field could deliver deeperinformation and be useful for companies and researchers in the field of marketingcommunication and marketing strategies.
Pieper, Pia. "A study of cause related marketing : Key factors for an efficient cause related marketing strategy." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171499.
Full textHuppertz, Anne. "Cause-Related-Marketing Auswirkungen und Einflussfaktoren." Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2913308&prov=M&dok_var=1&dok_ext=htm.
Full textŠanderová, Lenka. "Cause-related marketing a principy jeho fungování." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76081.
Full textEriksson, Isabelle, and Greta Rönnberg. "Cause-Related Marketing i lojalitetsprogram : En kvantitativ studie om cafékunders upplevelse av Cause-Related Marketing som belöning i ett lojalitetsprogram." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105941.
Full textKarotchanka, Tatsiana. "Firemní filantropie. Aplikace Cause Related Marketing ve vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9133.
Full textKuncová, Veronika. "Vnímání cause related marketingu českým spotřebitelem." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124628.
Full textJirsáková, Šárka. "Efektivita Cause Related Marketingu v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11106.
Full textBeckmann, Malin, and Florentine Noll. "Cause-related Marketing : A qualitative study into Millennials’ perception." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26769.
Full textBergstén, Amanda, and Cecilia Olsson. "Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25755.
Full textBooks on the topic "Cause-related marketing"
Galan-Ladero, M. Mercedes, Clementina Galera-Casquet, and Helena M. Alves, eds. Cause-Related Marketing. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65455-9.
Full textStumpf, Marcus, and Iris Teufl. Cause related Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-8349-3718-6.
Full textRoos, Melanie. Cause related Marketing in Deutschland. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3935-7.
Full textCause related marketing: Who cares wins. Oxford: Butterworth-Heinemann, 1999.
Find full textHuber, Frank, Stefanie Regier, and Maxime Rinino. Cause-Related-Marketing-Kampagnen erfolgreich konzipieren. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-8165-3.
Full textArmieri, Anna Maria. Cause-related marketing: An integral part of marketing strategy?. London: LCP, 2001.
Find full textAdkins, Sue. The cause related marketing guidelines: Towards excellence. London: Business in the Community, 1998.
Find full text1957-, Thompson Marjorie, ed. Brand spirit: How cause related marketing builds brands. Chichester: Wiley, 2001.
Find full textLauper, Patricia. Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6721-3.
Full textSimpson, M. A review of the development of cause-related marketing. Dublin: University College Dublin, 1995.
Find full textBook chapters on the topic "Cause-related marketing"
Boenigk, Silke, and Peter Schubert. "Cause-Related Marketing." In International Encyclopedia of Civil Society, 1–7. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-319-99675-2_9513-1.
Full textBeise-Zee, Rian. "Cause-Related Marketing." In Encyclopedia of Corporate Social Responsibility, 321–26. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_551.
Full textPressley, Cindy L. "Cause-Related Marketing." In Global Encyclopedia of Public Administration, Public Policy, and Governance, 677–83. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-20928-9_2593.
Full textStumpf, Marcus. "Cause Related Marketing." In Handbuch Fundraising, 1–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08461-5_15-1.
Full textStumpf, Marcus. "Cause Related Marketing." In Handbuch Fundraising, 1–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-08461-5_15-2.
Full textStumpf, Marcus. "Cause Related Marketing." In Handbuch Fundraising, 145–65. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-08191-1_15.
Full textPressley, Cindy L. "Cause-Related Marketing." In Global Encyclopedia of Public Administration, Public Policy, and Governance, 1–7. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31816-5_2593-1.
Full textStumpf, Marcus. "Cause Related Marketing." In Handbuch Fundraising, 167–87. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-18211-3_15.
Full textÁsványi, Katalin. "Cause-Related Marketing." In Encyclopedia of Sustainable Management, 1–5. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-02006-4_934-1.
Full textDurand, Aurélia. "Cause-Related Marketing." In Marketing and Globalization, 497–547. New York : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315474175-12.
Full textConference papers on the topic "Cause-related marketing"
Choi, Hyewon, and Junyong Kim. "CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.08.01.
Full textPasko, Olga, Vasiliy Gerneshiy, and Irina Suvorova. "Collaboration and Cause-related Marketing in Eco-friendly Hospitality." In Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/cesses-19.2019.301.
Full textVyravene, Revadee, and Fazlul K. Rabbanee. "DEALING WITH CORPORATE NEGATIVE PUBLICITY: THE ROLE CAUSE RELATED MARKETING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.02.
Full textWitek, Lucyna. "CONSUMER PERCEPTION TOWARDS THE CAUSE RELATED MARKETING ON THE POLISH MARKET." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b23/s7.018.
Full textKuo, Ying-Feng, and Li-Te Liu. "The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions." In MoMM '14: The 12th International Conference on Advances in Mobile Computing and Multimedia. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2684103.2684170.
Full textChen, Danzhi, and Heng Du. "Cause-Related Marketing Strategy of a Transnational Supply Chain Considering Heterogeneity of Consumers' Public Welfare Preference." In 2022 International Conference on Management Engineering, Software Engineering and Service Sciences (ICMSS). IEEE, 2022. http://dx.doi.org/10.1109/icmss55574.2022.00018.
Full text"An Assessment of Customer Perception of Corporate Social Responsibility (CSR) Through Cause Related Marketing (CRM) Initiatives." In International Conference on Business, Law and Corporate Social Responsibility. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed1014009.
Full textTan, Caroline S. L. "DOES LUXURY REALLY CARE? HOW CAUSE RELATED MARKETING SHAPES BRAND PERCEPTION AND PURCHASE INTENTION IN THE JAPANESE LUXURY MARKET." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.05.02.
Full textCiunova-Shuleska, Anita, Nikolina Palamidovska-Sterjadovska, and Irena Bogoevska-Gavrilova. "DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?" In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2021. http://dx.doi.org/10.47063/ebtsf.2021.0011.
Full textMisankova, Maria, Jana Kliestikova, Anna Krizanova, and Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges." In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.
Full textReports on the topic "Cause-related marketing"
Diddi, Sonali, Cammie Hensley, and Karen Hyllegard. Consumer Attitudes towards LGBT Homeless Youth Cause Related Marketing Campaign: Application of Self Schema Theory. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1561.
Full textMeyers, Beth. The role of cause involvement, attitude toward cause-related marketing and perceived motivations in predicting consumers’ intentions to participate in a CRM campaign. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-948.
Full textLee, Ji Yeong, and Kim K. P. Johnson. Identification with a Socially Responsible Apparel Company: Role of Cause-Related Marketing Strategy in Building Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-838.
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