Journal articles: 'Career in music publicity'

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Platte, Nathan. "Dream Analysis: Korngold, Mendelssohn, and Musical Adaptations in Warner Bros.' A Midsummer Night's Dream (1935)." 19th-Century Music 34, no. 3 (2011): 211–36. http://dx.doi.org/10.1525/ncm.2011.34.3.211.

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Abstract In his first film score, Erich Wolfgang Korngold adapted the works of Felix Mendelssohn so that the music seemed to interact and respond with the visual editing of the film, A Midsummer Night's Dream (Warner Bros., 1935). By detailing the facets of this unusual production, which range from Korngold's presence on the set to the publicity department's efforts to spotlight Mendelssohn's music and Korngold's arrangements, I argue that the score for Dream played an important role in elevating film music and film composers within the hierarchy of Hollywood production and publicity. Not only was the Mendelssohn-Korngold score given greater consideration during the film's making, but also audiences were reminded to listen to the film's music, a facet rarely acknowledged in other contemporaneous publicity drives. Importantly, these changes were effected and rationalized through the self-conscious foregrounding of the music, principles, and rhetoric of nineteenth-century Romanticism. Documents at the Warner Bros. Archive reveal how the confluence of these factors not only established the unusual tenor of Korngold's career within the Hollywood studio system but also helped construct the film composer's public image as an incongruously independent artist working within an otherwise collaborative medium.

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Nagel-Frazel, Maeve. "The Queen of the Violin." Current Musicology, no. 109/110 (September 6, 2023): 1–24. http://dx.doi.org/10.52214/cm.v109i.8994.

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The commercialized nineteenth century lyceum circuit provided the vehicle for Camilla Urso (1840-1902) to become America's first celebrity female violinist. Vizualizing six seasons between 1873-83 where Urso toured under lyceum bureau management in digital maps of my own creation, I argue industrialized transportation networks combined with the commercialized advertising and publicity of the lyceum circuit created a popular concert model that expanded Urso's audience and raised her concert fees. Urso's time on the lyceum circuit laid the foundation for her transnational career. Urso was never solely a lyceum musician, though exploring the role of lyceums and their bureaus in her career plays a key role in determining how she rose to fame and became America's most celebrated female violinist. Futhermore, Urso's lyceum career argues for classical music as a rural and commercial phenomenon of American popular culture in the nineteenth century.

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Parler, Samuel. "DeFord Bailey in Country Music's Multiracial Canon." Journal of the American Musicological Society 73, no. 1 (2020): 53–94. http://dx.doi.org/10.1525/jams.2020.73.1.53.

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DeFord Bailey (1899–1982), an African American harmonica virtuoso, performed regularly on the Grand Ole Opry radio program from 1926 to 1941 and afterward fell into obscurity. Decades later, however, he was inducted into the Country Music Hall of Fame (2005), overseen by the Country Music Association (CMA), amid calls to diversify a predominantly white country music canon. Motivated by racially progressive ideals and seeking to rehabilitate the genre's image, many fans and industry advocates misrepresented Bailey's achievements in the surrounding conversations, or they relied upon essentializing notions of black music in their advocacy on his behalf. Resistance to his candidacy for the Hall was cited as evidence of the industry's institutionalized racism. While his eventual induction allowed the CMA some room in which to refute that charge and promote a multiracial narrative for the genre's history, consistent with its long-standing desire to cultivate middle-class respectability, that same multiracial narrative obscured Bailey's role in the production of a distinctly white image for country music in the 1920s and 1930s. Highlighting this discrepancy, this article compares the historical and contemporary reception of Bailey's music and legacy, drawing upon newspaper accounts, Opry promotional materials, archival interviews, and commercial recordings. Opry broadcasts played host to blues, blackface, and other racially coded repertoires; Bailey's blues-based style did not distinguish him from his white Opry peers. Opry marketing worked assiduously to present a singular white image for the show and its repertoire, marginalizing or obscuring Bailey's racial identity in its programming and publicity. In this manner, Bailey's career has paradoxically been made to serve narratives asserting both the whiteness and the multiracialism of country music.

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O'Leary, James. "Oklahoma!, “Lousy Publicity,” and the Politics of Formal Integration in the American Musical Theater." Journal of Musicology 31, no. 1 (January 1, 2014): 139–82. http://dx.doi.org/10.1525/jm.2014.31.1.139.

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The achievements of Rodger and Hammerstein’s Oklahoma! (1943) are well known: since the musical opened, critics have proclaimed it a new version of the genre, distinguished by its “integrated” form, in which all aspects of the production—score, script, costume, set, and choreography—are interrelated and inseparable. Although today many scholars acknowledge that Oklahoma! was not the first musical to implement the concept of integration, the musical is often considered revolutionary. Building on the work of Tim Carter, I use the correspondence and press materials in the Theatre Guild Collection of the Beinecke Rare Book and Manuscript Library at Yale University to situate the idea of integration into two intimately related discourses: contemporary notions of aesthetic prestige and World War II-era politics. By comparing the advertising of Oklahoma! to the Guild’s publicity for its previous musical productions (especially Porgy and Bess, which was labeled integrated in 1935), I demonstrate that press releases from the show’s creative team strategically deployed rhetoric and vocabulary that variously depicted the show as both highbrow and lowbrow, while distancing it from middlebrow entertainment. I then describe how the aesthetic register implied by this tiered rhetoric carried political overtones, connotations that are lost to us today because the word “integration” has become reified as a purely formal concept.

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Gahan, Peter. "Bernard Shaw, New Journalist (1885–1898)." Shaw 41, no. 2 (November 1, 2021): 264–318. http://dx.doi.org/10.5325/shaw.41.2.0264.

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ABSTRACT As Shaw's authorized biographer Archibald Henderson put it in the second of three biographies: “While Shaw may have a dozen labels—art critic, music critic, drama critic, novelist, dramatist, rationalist, Socialist, publicist, harlequin, sage, statesman, prophet—he has only one profession: journalism.”1 Especially remembered now for his achievements as playwright, whether in the vanguard of the New Drama at the end of the nineteenth century or as the established dramatist of world fame throughout the first half of the twentieth, Shaw worked first and last as a journalist in a working life stretching seventy-five years. Dan H. Laurence devoted nearly three hundred pages of the second volume of Bernard Shaw: A Bibliography (1983) itemizing Shaw's contributions to newspapers and periodicals between 1875 and 1950, amounting to almost four thousand entries.2 For fourteen of those years, from 1885 to 1898, he led the career of a full-time journalist, mostly as a critic of the fine arts, but criticism was by no means the whole story of Bernard Shaw's fourteen-year career as a full-time journalist sketched out in what follows.

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McDonald, James R. "Farm aid: A publicity event." Popular Music and Society 10, no. 3 (January 1986): 95–98. http://dx.doi.org/10.1080/03007768608591253.

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Susilo, Sophia Reni. "EFFECT OF EMPLOYER BRANDING AND PRESTIGE ON INTENTION TO APPLY IN THE TOP 5 E-COMMERCE IN INDONESIA." Jurnal Ilmiah Bisnis dan Ekonomi Asia 16, no. 2 (August 4, 2022): 241–59. http://dx.doi.org/10.32815/jibeka.v16i2.758.

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Employer branding is the image and reputation of the organization as an ideal place to work. The purpose of this study was to determine the effect of the employer's brand strategy on the intention to apply for jobs in the top five e-commerce in Indonesia. This research was conducted on students at seven universities in Jakarta representing the second-level regions of DKI Jaya. The sampling method used probability sampling with cluster sampling. Data was collected by distributing questionnaires. This type of research is quantitative and uses the SmartPLS 3.0 program. The results showed that publicity had a significant effect on the work environment, task attractiveness, and pay attractiveness, publicity had no significant effect on career opportunities, WOM had a significant effect on the work environment, task attractiveness, and pay attractiveness, advertising had a significant effect on the work environment. and career opportunities, advertisements have no significant effect on task attractiveness and pay attractiveness, work environment, pay attractiveness, career opportunities, and prestige have a significant effect on intentions to apply for work, while task attractiveness does not significantly affect intentions to apply for work. Overall, the employer's brand strategy and prestige influence job application intentions.

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Lim, H. A. "Music Therapy Career Aptitude Test." Journal of Music Therapy 48, no. 3 (September 1, 2011): 395–417. http://dx.doi.org/10.1093/jmt/48.3.395.

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Cho, Bo ram. "A Fact-Finding Survey on Freshman of 2022: Focusing on K University." Korean Association For Learner-Centered Curriculum And Instruction 23, no. 16 (August 31, 2023): 93–110. http://dx.doi.org/10.22251/jlcci.2023.23.16.93.

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Objectives This study aimed to obtain implications for university operation by analyzing expectations and attitudes toward college life, academic and career plans, etc. through a fact-finding survey of freshmen at k university in 2022. Methods The survey in this study was conducted online over three days from December 20, 2022 to December 22, 2022, and was analyzed using SPSS. Results The implications of the study results are as follows. First, universities should provide opportunities to work on campus and expand scholarships. Second, it is necessary to provide admission information sessions and publicity programs for high school graduates, and expand publicity and experience programs during application writing and application period. Third, the university website needs to be improved. Fourth, it is necessary to improve the university's image and increase satisfaction. Fifth, practical/practical classes should be expanded. Sixth, the teaching and learning center should improve basic learning programs, self-development programs, and learning clubs to help with learning and time management. Seventh, the employment career center should expand courses for acquiring licenses and help career exploration by utilizing special lectures by seniors and external experts. Eighth, the student counseling center should pay attention to the academic problems, aptitude, and career problems of freshmen. Conclusions This study is meaningful in that it identified the characteristics and needs of k university freshmen and suggested a direction for establishing freshman programs and systems based on them.

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Lian, Jue. "A Study on Thinking about Career Cognitive Planning Education for College Music Students." European Journal of Education and Pedagogy 4, no. 2 (March 2, 2023): 1–6. http://dx.doi.org/10.24018/ejedu.2023.4.2.584.

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Music major college students are a unique group in both general universities and conservatories. They have strong personalities, rich feelings, and have the youth and vitality of art students. Therefore, it is of great relevance to develop career education based on the main characteristics of music major college students. For music majors, there are relatively various career paths, such as music education, performance, broadcasting, media, and other industries. Therefore, the “employment issue” for most music majors has become one of the more popular topics at present. This paper explores the current career planning as well as career awareness of music college students by using 259 college students enrolled in the Department of Music of Inner Mongolia Normal University in 2017 and 2018 as the main research subjects. The results show that only 6% of music major college students know a lot about employment policies, and still 38% of music major college students know less about employment policies as well as career awareness. The results show that the overall status of career planning development of music majors is at an intermediate level and still needs to be improved. Therefore, it is very meaningful and important for universities to strengthen the career planning education for music majors’ career awareness.

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Muldani, Trisno, Aminah Swarnawati, Nani Nurani Muksin, and Harmonis Harmonis. "Publisitas Politik Aceng Aziz Muslim Menuju Pemilihan Umum 2024 di Facebook." JURNAL LENSA MUTIARA KOMUNIKASI 7, no. 2 (November 30, 2023): 47–56. http://dx.doi.org/10.51544/jlmk.v7i2.4287.

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General elections (elections) are one of the routine agendas that characterize a democratic country like Indonesia. Ahead of the 2024 elections, political actors and their parties are competing to introduce themselves in advance, including through political publicity activities. Likewise, Aceng Aziz Muslim plans to run for the Tasikmalaya Regency Legislative Council in Election District 7 (Dapil 7) and the media chosen for these activities is Facebook. This study aims to determine the political publicity of Aceng Aziz Muslim on Facebook, as well as what are the supporting and inhibiting factors. The research results show that Aceng Aziz Muslim's political publicity in Indonesia has reached a significant level of attention throughout his career. He managed to build a strong social network in cyberspace, allowing him to gain wide access to various audiences on Facebook. His ability to identify issues relevant to the community and create creative content has also sustained public interest and support over the long term. The use of social media platform analytics tools has also been beneficial in measuring the impact of his publications. However, Aceng Aziz Muslim also faced a number of challenges in his efforts to build his political publicity on Facebook.

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Marwick, Alice E. "Media Studies and the Pitfalls of Publicity." Television & New Media 21, no. 6 (July 26, 2020): 608–15. http://dx.doi.org/10.1177/1527476420919702.

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For many academics, using social media has both drawbacks and advantages. Social media may allow connection with colleagues, scholarly promotion, and public engagement, and may also open researchers up to criticism and even possible harassment. This essay argues that we must think critically about logics of self-branding and attention-seeking given these two sides of the coin of social media publicity. First, publicity can easily be weaponized against scholars engaging in projects that may be socially or politically controversial by individuals or organizations who disagree with their premises. Universities are often unprepared to deal with this negative publicity and fail to protect researchers from the consequence. Second, self-branding may undermine one’s ability to be viewed as a serious scholar and requires rigorous self-censorship, particularly for those far from the white, male ideal of the professoriate. I conclude with some recommendations for academic social media use at different career stages.

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Christian Mbamaonyeukwu, Nwaneri. "An Investigation into the Awareness of Students of the Career Prospects in Music Education in Secondary Schools in Kogi State." Journal of Advanced Research and Multidisciplinary Studies 2, no. 2 (January 11, 2023): 14–29. http://dx.doi.org/10.52589/jarms-9mn931lz.

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The study investigates the students’ awareness of the career prospects in music education in secondary schools in Kogi State Senatorial Zone. To carry out the study, three (3) research questions are designed for data collection, while two (2) null hypotheses formulated and tested in the study. A total of one hundred and twenty (120) students is used as representatives of the population sample. The instrument to be used for data collection is questionnaire on the awareness of students on the career prospects in music education in Kogi State. The statistical weighted mean is used to analyze/answer the research questions; for testing of the null hypothesis, Z test is used. The researcher is optimistic that following an investigation into the awareness of students of the career prospects in music education in secondary schools in Kogi State, the secondary schools in Kogi State will be aware of teaching/instructing as a career prospect in music education though many do not opt for it. This investigation fully creates awareness that composing music is a career prospect in music education. They are fully aware that performance is a career prospect in music except on the aspect of being a concert performer. They are aware of employment with the media/music industry as a career prospect in music. However, some are not aware that working in the television/radio houses as music presenter or newscaster is a career prospect in music. They are fully aware of establishing a private music venture/business as a prospect in music education as a career, though not usually feasible due to huge financial involvement. There is no significant difference between the awareness of the urban and rural secondary school in Kogi State on the career prospect in music education. There is a significant difference between the female and male secondary school students in Kogi State on their awareness of the career prospects in music education. The findings had a lot of implications which were briefly discussed later. Therefore, based on these findings and their implications, recommendations are made followed by suggestions for further studies, summary and conclusion.

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Kuebel, Christa R. "Preparedness of Instrumental Music Majors Teaching Elementary General Music." Journal of Research in Music Education 67, no. 3 (June 14, 2019): 304–22. http://dx.doi.org/10.1177/0022429419850110.

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The purpose of this multiple-case study was to examine the career development, choices, and goals of elementary general music teachers who identified as instrumental majors during their undergraduate degree programs. Data collection included a questionnaire, interviews, participant journals, and observation field notes; data were organized using the theoretical framework of social cognitive career theory. Themes are presented in two categories: internal influences (self-efficacy and perceived differences between elementary music and instrumental music) and external influences (economy, undergraduate preparation, and working in elementary general music). Implications regarding the development of self-efficacy and preparation for teaching outside of one’s specialization are discussed.

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Wang, Xiaolu, Chiew Hwa Poon, and Ku Wing Cheong. "Intrinsic Factors Influencing Career Development among College Music Teachers in Establishment Stage from Fujian, China." Malaysian Journal of Social Sciences and Humanities (MJSSH) 8, no. 12 (December 31, 2023): e002641. http://dx.doi.org/10.47405/mjssh.v8i12.2641.

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In the career development, individuals show a stronger need on the professional advancement and are expected to make more definite career decisions in the establishment career stage. This study used semi-structure interview of qualitative study to investigate the intrinsic motivation influencing career development among three music teachers who were in the career stage of establishment from higher educational institutions in Fujian, China. The interview was modelled and the interview transcriptions were analysed and coded based on the theory of Maslow’s Hierarchy of Needs. The results indicated that higher education music teachers who sought for professional upgrading in the music industry in their establishment career stage will be intrinsically influenced by the needs of love and belonging in terms of the salient life roles (for example, son/daughter, spouse, and parent); the needs on esteem that boosting the career expectation toward receiving recognition from students, students’ parents, and music professionals; and the needs on self-actualization on music professionalism by enhancing music playing skills, mastering new music skills, and lifelong learning. The study offered a valuable knowledge to the field of music education, inform policy and practice, and ultimately empower music teachers to realize their full potential in nurturing the next generation of musicians and scholars.

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Wang, Xiaolu, Chiew Hwa Poon, and Ku Wing Cheong. "Intrinsic Factors Influencing Career Choice of Music Graduates in Fujian, China." Education Sciences 14, no. 3 (February 29, 2024): 256. http://dx.doi.org/10.3390/educsci14030256.

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Career choice has received significant attention in recent years, with research indicating a strong correlation between individual intrinsic motivations and career decisions. This study investigated the intrinsic factors influencing music graduates’ decisions to pursue a professional career in music in Fujian, China, using the Exploratory Design research method. This research design involved two phases. In phase one, the influencing factors were explored through interviews seeking to obtain qualitative information (N = 18). In phase two, the codes derived from the qualitative study were utilized to build a Likert scale for the quantitative questionnaire (N = 221). The qualitative results revealed that music graduates’ professional career choices were intrinsically influenced by their commitment to the music profession, sense of self-worth derived from successful performing and teaching experiences, self-purpose in sharing and teaching music, interest in music playing and music teaching, confidence in music-playing skills, and working relationship between teacher and student. These variables were confirmed by the quantitative study to have an impact on career choice. Commitment to the music profession was the most influential variable, followed by a sense of self-worth. Confidence in music-playing skills was the least influential variable. These findings deepen our understanding of the variables impacting music majors’ job choices. Understanding these determinants can help educational institutions, policymakers, and career counselors better understand music majors’ particular needs and concerns, leading to more supportive career pathways for aspiring musicians in the region.

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Weissman, Dick. "Simon Cann. Jumpstart Your Music Career." Journal of the Music and Entertainment Industry Educators Association 12, no. 1 (2012): 248. http://dx.doi.org/10.25101/12.14.

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Nagel, Julie Jaffee. "Identity and career choice in music." Journal of Cultural Economics 12, no. 2 (December 1988): 67–76. http://dx.doi.org/10.1007/bf02258421.

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Eros, John. "Becoming part of the city: Influences on the career choice of an urban music educator." International Journal of Music Education 36, no. 3 (April 23, 2018): 407–17. http://dx.doi.org/10.1177/0255761418771798.

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The purpose of this case study was to examine and describe the life experiences that influenced one music teacher’s career choice to teach music in an urban school. The primary research question is: What experiences influenced the participant to pursue urban music education as a career? Calling upon research into urban music education and career choice, the article used a “secondary analysis” of survey, journal, and interview data collected in a larger investigation of the teacher career cycle, as viewed through the lens of narrative research. Findings are presented in four categories, and indicate that the teacher’s career choice was influenced by three primary elements: (a) feeling a need to be of service to others; (b) experiencing cultural differences; and (c) curiosity about the city; all of which led to (d) being a part of the city. These elements combined to form not just a career choice, but a strong sense of commitment to teaching music in a specific city. Implications for both urban music education and music teacher education are discussed, as are suggestions for further research.

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Siek, Stephen. "Benjamin Carr's Theatrical Career." American Music 11, no. 2 (1993): 158. http://dx.doi.org/10.2307/3052553.

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Parkes, Kelly A., and Brett D. Jones. "Motivational Constructs Influencing Undergraduate Students’ Choices to Become Classroom Music Teachers or Music Performers." Journal of Research in Music Education 60, no. 1 (February 14, 2012): 101–23. http://dx.doi.org/10.1177/0022429411435512.

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The primary purpose of this study was to examine whether any of the six motivational constructs in the expectancy-value model of motivation (i.e., expectancy, ability perceptions, intrinsic interest value, attainment value, social utility value, and cost) would predict whether students intended to have a career teaching classroom music or performing music. Participants included 270 undergraduate students enrolled in music programs at seven major U.S. universities who completed an online questionnaire. Using stepwise multiple regression, the authors documented that attainment value, intrinsic interest value, and expectancy predicted 74% of the variance in whether students intended to choose a career teaching music. They found that expectancy, attainment value, ability perceptions, and intrinsic interest value explained 65% of the variance in whether students intended to choose a career in music performance. Because of the importance of attainment value in predicting students’ intentions to teach and the importance of expectancies in predicting their intentions to have a performance career, these two constructs would be obvious choices for teachers and advisors to target if they want to encourage students to pursue these careers.

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Gooding, Lori F., and D. Gregory Springer. "Music Therapy Knowledge and Interest: A Survey of Music Education Majors." Journal of Music Therapy 57, no. 4 (November 9, 2020): 455–74. http://dx.doi.org/10.1093/jmt/thaa020.

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Abstract Music teachers play an important role in exposing students to career options in the field of music. As a result, there is a need to explore music education students’ interest in and knowledge of music therapy. The purpose of this study was to investigate music education students’ exposure to, knowledge of, and willingness to promote music therapy as a career option for prospective collegiate students. A survey was given to 254 music education majors from four research institutions, two with and two without music therapy degree programs. Participants answered demographic, yes/no, Likert-type scale, and open-ended questions about their exposure to, knowledge of, and willingness to promote careers in music therapy. Results indicate that exposure to music therapy occurred in both pre-collegiate and college settings, and that music teachers appear to be influential in exposing students to music therapy. Students often sought out information on music therapy independently, which played an important role in how individuals learned about music therapy, though it has the potential of providing misinformation. Significant differences were found in participants’ knowledge and willingness to promote music therapy as a career option based on the presence of music therapy degree programs. Exposure seemed to be a key factor in music therapy knowledge and promotion; thus, music therapists need to ensure accurate dissemination of music therapy-related information in both pre-collegiate and college settings. Increasing the visibility of the field has the potential to expand interest and potentially attract young musicians well suited for a career in music therapy.

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Martin, Lisa D. "A Case Study of a Noncredentialed, Second-Career Music Educator." Journal of Music Teacher Education 28, no. 1 (July 27, 2018): 83–101. http://dx.doi.org/10.1177/1057083718788017.

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Throughout the United States, educators lacking formal credentials have increasing opportunities to assume classroom teaching positions. The purpose of this instrumental case study was to explore the career decision making and early-career teaching experiences of Holly, a noncredentialed music educator working in a public charter school. Data were collected over 6 months in the form of semistructured interviews, teaching and performance observations, and artifact analysis. Holly’s pathway to classroom teaching as a second career was characterized by nonlinear decision making, exploring numerous options before choosing to teach school music. Her early classroom teaching experiences were similar to those of traditional early-career music teachers with regard to classroom management concerns; however, her experience in private lesson instruction and directing community music theater equipped her with more practical pedagogical skill sets than typical early-career music educators. The discussion includes considerations of the value of formal credentialing and implications for music teacher education program recruitment.

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Asylbekov, A. A., and Zh T. Murzabekova. "Principles of Organization and Activities of the State Apparatus of the Kyrgyz Republic and Their Role in Improving State Governance." Vestnik Povolzhskogo instituta upravleniya 22, no. 6 (2022): 24–32. http://dx.doi.org/10.22394/1682-2358-2022-6-24-32.

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Principles of the organization of the state apparatus such as the principle of democracy, the unity and integrity of the system of state authorities, the principle of training, selection and career growth of civil servants, are analyzed. The principles of the activities of state bodies, such as the principle of openness, publicity of state body activities, the principle of effective administration of the state apparatus are also considered.

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Brandes, Leif, Stephan Nüesch, and Egon Franck. "Death-related publicity as informational advertising: evidence from the music industry." Marketing Letters 27, no. 1 (August 17, 2014): 143–57. http://dx.doi.org/10.1007/s11002-014-9322-1.

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Jian, Miaoju. "The Survival Struggle and Resistant Politics of a DIY Music Career in East Asia: Case Studies of China and Taiwan." Cultural Sociology 12, no. 2 (March 5, 2018): 224–40. http://dx.doi.org/10.1177/1749975518756535.

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Indie music in East Asia has experienced tremendous growth in popularity since the mid-2000s, especially in China and Taiwan. This trend has encouraged a number of indie bands to pursue more radical and alternative ‘do-it-yourself’ (DIY) careers within their local underground music scenes. Taking two bands from Beijing and Taipei as case studies, this article argues that their DIY music careers help them both to survive through their aesthetic freedom and to confront the paradoxical government involvement in the local music market. P.K. 14, a band from China, practice a pragmatic DIY music career with an oblique resistance to political authorities. Touming Magazine, a band from Taiwan, pursue a DIY career through punk ethics to fight against an overwhelming neoliberal discourse and a promotional state policy of developing a cultural and creative industry. While DIY career practitioners have opened up alternative possibilities to preserve the autonomy of making music, such a career path is still challenged by an unsustainable market, a shortage of financing, and the continued dominance of major music companies’ own platforms. The situations these musicians face illustrate a more ambivalent type of politics, beyond mere emancipation, in their pursuit of a DIY career.

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Kumar, Sunil, Dr Shivani Dubey, Prof Vikas Singhal, Dr Ajay Kumar Sahu, and Dr Pankaj Gupta. "Career Counselling Chatbot on Facebook Messenger using AI." International Journal of Innovative Research in Advanced Engineering 11, no. 01 (January 27, 2024): 08–15. http://dx.doi.org/10.26562/ijirae.2024.v1101.02.

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Work instructions have always been necessary, but in recent times they have only gained the respect they deserve and now that they are in high demand and available worldwide, it is important to have a simple understanding of the various tasks that need to be done. Career counsellors are responsible for providing high school students with the experience and skills they need to make informed career decisions, education, and long-term goals. Music; It is a social event that unites people regardless of market, age, history, language, interests, political affiliation and income. Music and streaming apps are in demand because they are versatile and compatible with daily life, travel, sports and other activities. The rise of mobile phones and digital multimedia technology has made digital music a consumer favourite for many young people. Although career orientation has always been important, it has recently become widely recognized as a key element in today's career change research. High school students, in particular, need early and sustained exposure to many popular careers around the world. This information allows them to make decisions that patiently pursue their educational preferences. Music is a unifying force that transcends borders and barriers and plays a special role in this field. Music and streaming services are integrated into daily life, travel and entertainment, resulting in a universal love of music. The growth of mobile phones and digital technology has brought digital music even more to the forefront of youth content. However, many students do not have enough guidance to bridge the gap between their education, passions, and future career goals. This often leads to frustration and inability to take action. To meet this need, our web career counselling program, based on the ASP.NET Framework, provides students with career planning tools, skills development and opportunity guidance through a Google Dialog flow-powered counselling chatbot. By exploring music as a potential career path and leveraging its global appeal, we aim to inspire and guide students into a successful and rewarding career.

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Bae, Su Young, and Sumi Kwon. "The Relationship between Music Learning Motivations, Intentions to Pursue a Career in Music, and Career Choices of College Music Majors in Korea." Korean Music Education Society 52, no. 1 (February 28, 2023): 57–76. http://dx.doi.org/10.30775/kmes.52.1.57.

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Hughes, Alayna. "Maker music: Incorporating the maker and hacker community into music technology education." Journal of Music, Technology & Education 11, no. 3 (December 1, 2018): 287–300. http://dx.doi.org/10.1386/jmte.11.3.287_1.

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Music Production and Technology education has traditionally concentrated on audio engineering, studio recording techniques with the focus of preparing students for a career as a producer or engineer. While necessary to retain the fundamentals of audio and recording, music technology education could do a service to students by including topics from the maker community by encouraging technology innovation. While some topics such as synthesis, programming and electronics are taught in graduate programmes, these are still seen as ‘specialty’ topics and students in undergraduate programmes miss out on learning other technologies and career paths that could benefit them. I would argue that by not updating the topics in music technology education that this has contributed to the stale output of the music industry within changing times. By incorporating topics such as microcontrollers, interaction and programming, students could discover new ways to work with music and learn skills that will give them more career opportunities. This article will discuss the ideals of the maker and music hacking movement, current pedagogy in Music Production and Technology degree programmes in the United States and United Kingdom and European Union, and the advantages of merging invention and DIY education into the current music technology and music production pedagogy.

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Orejudo Hernández, Santos, Francisco J. Zarza-Alzugaray, and Oscar Casanova. "Music performance anxiety. Substance use and career abandonment in Spanish music students." International Journal of Music Education 36, no. 3 (June 5, 2018): 460–72. http://dx.doi.org/10.1177/0255761418763903.

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This paper assesses the prevalence of substance use in Spanish music students as a strategy for coping with Musical Performance Anxiety (MPA). We also assess the relation between substance use and thoughts of abandoning one’s musical career in connection with the degree of self-reported MPA. We carried out this survey on a sample of 463 students studying different music specialties and enrolled in five superior music academies in Spain (mean age: 22.71 years). Among other questionnaires, all participants completed the Spanish version of the Kenny Music Performance Anxiety Inventory and responded to a series of additional questions associated with MPA, substance use and thoughts of abandoning their musical career. Of those surveyed 33.9% indicated that at one point or another they had used substances in order to cope with MPA, and 19.0% had considered abandoning their musical studies. Those students who indicated that they had used substances to cope with MPA tended to have had more frequent thoughts of abandoning their musical career and suffered from a higher level of MPA than those who did not. A high percentage of music students who are attempting to cope with MPA also tend to adopt poorly adaptive strategies. These, in turn, lead to even greater levels of anxiety.

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Rickels, David A., Wesley D. Brewer, Kimberly H. Councill, William E. Fredrickson, Michelle Hairston, David L. Perry, Ann M. Porter, and Margaret Schmidt. "Career Influences of Music Education Audition Candidates." Journal of Research in Music Education 61, no. 1 (March 5, 2013): 115–34. http://dx.doi.org/10.1177/0022429412474896.

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In this descriptive study, we examined the influences and experiences motivating students to enter college-level music schools as reported by a population of precollegiate students auditioning (but not yet accepted) to music education degree programs. As a follow-up to a published pilot study, this research was designed to quantify the various experiences respondents had as part of their precollege school and community programs that related to teaching and music. Results indicate a strong connection between respondents’ primary musical background and future teaching interest. The top three influential experiences were related to high school ensemble membership (band, choir, orchestra), and the most influential group of individuals in the decision to become a music educator were high school ensemble directors. Respondents from all four primary background groups (band, choir, orchestra, and general or other) rated private lesson teaching as their second strongest future teaching interest, just behind teaching at the high school level in their primary background. Respondents rated parents as moderately influential on their desire to become a music teacher.

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Berg, Margaret H. "An Investigation of Second-Career Music Teaching." Journal of Music Teacher Education 14, no. 1 (September 2004): 10–19. http://dx.doi.org/10.1177/10570837040140010104.

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Burak, Sabahat, and Oguzhan Atabek. "Association of Career Satisfaction with Stress and Depression: The Case of Preservice Music Teachers." Journal of Education and Learning 8, no. 5 (September 20, 2019): 125. http://dx.doi.org/10.5539/jel.v8n5p125.

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In order to investigate the relationships between preservice music teachers’ levels of career satisfaction, severity of depression, and perceived stress, ninety-four students enrolled in the music education BSc program of the faculty of education at a public university in southwestern part of Turkey were survey. Data were collected by Beck’s Depression Inventory, Perceived Stress Scale, and Career Satisfaction Scale. Associations were analyzed by ANOVA, Pearson’s product-moment correlation coefficient, and multiple linear regression. It was found that preservice music teachers’ stress and depression levels were significantly higher compared to previously reported means while career satisfaction levels were lower. Preservice music teachers’ career satisfaction scores significantly differed according to the grade level. There was a strong positive relationship between severity of depression and perceived stress level while career satisfaction was weakly and negatively associated with both severity of depression and perceived stress. Finally, career satisfaction neither was a predictor of nor predicted by stress or depression.

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Shouldice, Heather Nelson. "“I Love Knowing That What I’m Doing Has Purpose”: Male Instrumentalists Who Choose to Teach Elementary General Music." Journal of Music Teacher Education 27, no. 1 (April 4, 2017): 48–64. http://dx.doi.org/10.1177/1057083717699622.

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Few entering music education students plan to teach in an elementary general music (EGM) setting, and the majority of those who teach EGM are female and have vocalist backgrounds. The purpose of this collective case study was to examine six male instrumentalists’ decisions to pursue a career in EGM teaching rather than secondary instrumental music. Analysis of interview data revealed three emergent themes: (a) development of a new schema for EGM, (b) teacher beliefs and identity, and (c) tension between autonomy and the perceived “status quo” in traditional instrumental music education. Findings suggest music teacher educators should be aware of the power of “detracked” coursework in music teacher preparation programs as well as the factors that might influence individuals to choose a career in EGM teaching and/or deter them from choosing a career in secondary instrumental music teaching.

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Chuev, Sergey V. "Atypical Communist Leonid Ivanchenko: Soviet Career Years." Общество: философия, история, культура, no. 12 (December 20, 2023): 270–76. http://dx.doi.org/10.24158/fik.2023.12.37.

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This article is devoted to the Soviet period of the biography of a prominent figure in the modern history of the Don, a well–known participant of the left flank of party life in Russia – Leonid Andreevich Ivanchenko (1942–2016). The hero of the publication in the 1980s–early 1990s became one of the leaders of the Rostov region: chairman of the Rostov City Executive Committee (1984–1986), secretary, second secretary of the Regional Committee (1986–1989), chairman of the Regional Executive Committee (1989–1990) and the Regional Council (1990–1991). Ivanchenko throughout his political path was forced to master new technologies of work in power in conditions of competitiveness, glasnost in the discussion of candidates, and publicity. He claimed the position of the First Secretary of the Rostov Regional Committee of the Communist Party of the Soviet Un-ion (CPSU) in the alternative elections (1990). And after losing, he tried to make the regional council a key re-gional center for political decision-making. In August 1991, due to the support of the State Committee on the State of Emergency (GKChP), he was illegally resigned, which determined his future political path.

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Hopkinson, Natalie. "Fluorescent Flags: Black Power, Publicity, and Counternarratives in Go-Go Street Posters in the 1980s." Communication, Culture and Critique 13, no. 3 (May 23, 2020): 275–94. http://dx.doi.org/10.1093/ccc/tcz058.

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Abstract This semiotic landscape analysis probes urban patterns of racial placement and displacement through an archive of music publicity posters. The music poster archive is a site to map the so-called “Chocolate City” of Washington, D.C., in the 1980s, explore its calendars, rhythms, textures, communication technology, history and movements of segregated black life. These posters advertising go-go music, the city's indigenous black popular music, asserted a territory of black economic, cultural and political power. They resisted the narrative of a sanitized “White City” designed for white tourists. The city's cultural entrepreneurs challenged false dominant narratives and public policies that marginalized black urban culture as dangerous and deviant. A crack-down on postering in the late 1990s was an early harbinger of gentrification.

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Onstage, Milanov. "The Operatic Career of Zinka Milanov." Opera Quarterly 7, no. 1 (1990): 170–72. http://dx.doi.org/10.1093/oq/7.1.170.

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Svec, Christina L. "Describing Elementary Certification Methods Across the Elementary Music Career Cycle." Update: Applications of Research in Music Education 35, no. 3 (May 4, 2016): 55–61. http://dx.doi.org/10.1177/8755123316649014.

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The purpose of the study was to describe elementary music method choice and certification method choice overall and across the elementary music career cycle. Participants ( N = 254) were categorized as Level I or Elementary Division in a southwestern music education association database. The questionnaire included 25 four-point Likert-type items that measured music curriculum alignment to given methods and agreement with statements concerning respondent school district curriculum, personal method practices, and motives concerning the pursuit of one or more method certifications. Gathered information was converted into descriptive statistics. Kodály and Orff were the method certifications of choice overall and across the elementary music career cycle. Perceptions and motives varied little across the career cycle. Conclusions include suggestions concerning professional development.

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Gulliver, Peter. "J. R. R. Tolkien and the OED." English Today 18, no. 4 (September 16, 2002): 53–55. http://dx.doi.org/10.1017/s0266078402004091.

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Amid all the publicity surrounding the release of the film of J. R. R. Tolkien's The Fellowship of the Ring, it has occasionally been mentioned that Tolkien was an English professor. What is rather less well known is that in 1919 and 1920, at the very start of his career, Tolkien worked on the staff of the Oxford English Dictionary; he later said of this time that he ‘learned more in those two years than in any other equal period of my life’.

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Kinnunen, Maarit, Antti Honkanen, and Mervi Luonila. "Frequent music festival attendance: festival fandom and career development." International Journal of Event and Festival Management 12, no. 2 (February 15, 2021): 128–47. http://dx.doi.org/10.1108/ijefm-08-2020-0050.

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PurposeThe purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals.Design/methodology/approachThe study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom.FindingsIn frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions.Practical implicationsStrategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand.Originality/valueMusic-related fandom has been previously investigated in relation to artists and specific musical genres, but not so much in relation to music festivals in general. Career studies, on the other hand, concentrate heavily on sports events. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area.

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BEARMAN, C. J. "WHO WERE THE FOLK? THE DEMOGRAPHY OF CECIL SHARP'S SOMERSET FOLK SINGERS." Historical Journal 43, no. 3 (September 2000): 751–75. http://dx.doi.org/10.1017/s0018246x99001338.

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The folk music movement was among the most important influences on English cultural life in the years immediately before 1914. Its major figure, both in terms of volume of material collected and published, and in terms of organization and publicity, was Cecil Sharp. Historical understanding of the movement and modern appreciation of the material have been hampered by a Marxist orthodoxy which sees folk music as the cultural property of the working class and which attempts to discredit the folk music collectors, particularly Sharp. This article summarizes the trends in scholarship and employs the first biographical survey of a large group of folk singers to challenge the Marxist interpretation.

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Park, MyeongSook. "A Study on the Factors Affecting the Career Preparation Behaviors of Undergraduate Students in Music Major." Korean Society of Music Education Technology 32 (July 16, 2017): 73–87. http://dx.doi.org/10.30832/jems.2017.32.73.

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This study aimed to examine the factors that affect the career preparation behaviors of graduate students in music, and verify the relationships among factors empirically. As a result, first, the sub-dimensions of major selection motivation, which are intrinsic motivation, short-term extrinsic motivation, and long-term extrinsic motivation all had positive effects on major satisfaction. Second, intrinsic motivation and long-term extrinsic motivation had positive effects on career decision-making self-efficacy. Third, major satisfaction had positive effects on career decision-making self-efficacy and career preparation behaviors. Lastly, career decision-making self-efficacy had positive effects on career preparation behaviors. The significance of this study is verifying the roles and importance of major selection motivation, major satisfaction and career decision-making self-efficacy in career preparation of graduate students in music, and suggesting the direction of career education in the future based on such verification.

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Souza, Alberto Carlos de. "The origin of samba in Brazil." Humanum Sciences 3, no. 1 (August 5, 2021): 1–13. http://dx.doi.org/10.6008/cbpc2674-6654.2021.001.0001.

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It was in the Vargas Era that samba changed from a musical genre pursued to one of the most popular musical styles in our country. The popularization of samba in the cultural scene in Rio de Janeiro made the genre gain space in the Brazilian music industry. Thus, samba gained space and publicity on the radio.

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Tao, Yijun, and Weilin He. "Application of Fragmented Narrative in MG Music Animation—Taking Incognito as An Example." Tobacco Regulatory Science 7, no. 5 (September 30, 2021): 3612–20. http://dx.doi.org/10.18001/trs.7.5.1.137.

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Fragmented narrative has the characteristics of postmodernism: no center, no depth, entertaining, and deconstructionist-center. It intersperses with the shots of text and pictures to change from montage to collage, which subverts the traditional audiovisual language with a strong personality. However, although the music animation video has a lot to express, the short length limits the expression’s completeness. Therefore, it is necessary to express the key points through a fragmented narrative, while the combination of fragmented information can engage the audience. Music animation, more conducive to publicity, combines short music videos and animations. It supplements the content that music cannot express with images. Incognito is an MG music animation produced around cyber-violence, which drives the picture narrative fragmentation with that of the music narrative by organizing the pictures around the music. Meanwhile, the animation produced in MG format adopts MG animation’s flexibility, bringing new audiovisual enjoyment to the audience.

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Ban, Myung-Jin. "Music concept teaching direction of career electives subject 'Music appreciation and criticism'." Journal of Curriculum and Evaluation 23, no. 3 (August 2020): 107–27. http://dx.doi.org/10.29221/jce.2020.23.3.107.

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Lim, H. A., and C. M. Befi. "Music Therapy Career Aptitude and Generalized Self-Efficacy in Music Therapy Students." Journal of Music Therapy 51, no. 4 (December 1, 2014): 382–95. http://dx.doi.org/10.1093/jmt/thu029.

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Nagel, Julie Jaffee. "How to Destroy Creativity in Music Students: The Need for Emotional and Psychological Support Services in Music Schools." Medical Problems of Performing Artists 24, no. 1 (March 1, 2009): 15–17. http://dx.doi.org/10.21091/mppa.2009.1004.

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A decision to pursue a career in the performing arts is a lifelong and complex undertaking. Musicians begin instrument lessons in early childhood, when the ego and talent are developing simultaneously. In these vulnerable years and at any age, music teachers and schools can inhibit the creativity, musical and personal growth, and careers of their students by various common attitudes: e.g., overemphasis on improving technique and winning competitions; stress on prestigious performance careers; denial of the psychological implications of playing-related injury; or failure to promote other professional outlets in music as well as other professions. Sometimes, a musician's career plans are altered or aborted altogether. The author advocates the establishment of psychological and physical interdisciplinary programs and courses in the curriculum as important aspects of healthy music programs as well as career services programs to assist students with both performance and non-performance careers.

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Rickels, David A., Kimberly H. Councill, William E. Fredrickson, Michelle J. Hairston, Ann M. Porter, and Margaret Schmidt. "Influences on Career Choice Among Music Education Audition Candidates." Journal of Research in Music Education 57, no. 4 (November 21, 2009): 292–307. http://dx.doi.org/10.1177/0022429409350779.

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The purpose of this pilot study was to survey prospective undergraduate music education majors to learn what motivated them to aspire to a career in music education. Respondents were candidates auditioning, but not yet accepted, for music teacher preparation programs at four institutions ( N = 228). Findings corroborate prior research that suggests that school music teachers and/or private lesson teachers are highly influential. This study sought to quantify the types of experiences participants had in teaching roles at the time of their college audition, supporting other research suggesting that such experiences may increase interest in a music teaching career. Recommendations include engaging music educators at all PreK—12 levels in actively recruiting and encouraging future teachers, providing private instructors and performance majors with teacher recruitment information, emphasizing earlier identification and preparation of prospective educators, and refining and continuing the work begun in this pilot study.

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Taylor, Timothy D. "Canons, History, Capitalism: Some Mid-Career Reflections." Journal of Popular Music Studies 22, no. 1 (March 2010): 85–89. http://dx.doi.org/10.1111/j.1533-1598.2010.01225.x.

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Planchart, Alejandro Enrique. "The Early Career of Guillaume Du Fay." Journal of the American Musicological Society 46, no. 3 (1993): 341–68. http://dx.doi.org/10.2307/831925.

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Owing to a paucity of documentation, Guillaume Du Fay's biography from 1414 to 1427 is blank; his origins have remained elusive. The earliest reference to him dates from 1409. New documents from Cambrai and a passage in the execution of his will change these circumstances. Du Fay's origins in or near Brussels can now be postulated, and his activity in late 1414 and from late 1417 to 1420 can be documented with precision. In addition, new documentation in Cambrai and Laon confirms and expands biographical implications of works written during this period and adds to the number of works for which a specific occasion can be posited.

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Journal articles on the topic 'Career in music publicity'

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