Journal articles on the topic 'Cape Elizabeth Formation'

The Casco Bay Group in south-central Maine consists of a sequence of Late Cambrian to Early Ordovician interlayered quartzofeldspathic granofels and pelite (Cape Elizabeth Formation) overlain by Early to Late Ordovician back-arc volcanic (Spring Point Formation) and volcanogenic sedimentary rocks (Diamond Island and Scarboro formations). These rocks were tightly folded and subjected to low-pressure amphibolite-facies metamorphism in the Late Silurian. This phase of deformation and metamorphism was followed by the development of a variety of structures consistent with a period of dextral transpression in Middle Devonian – Early Carboniferous time. Previously dated plutons within the sequence range in age from 422–389 Ma and record a period of prolonged intrusive activity in the region. Similarities in age, volcanic rock geochemistry, and lithologic characteristics argue strongly for a correlation between rocks of the Casco Bay Group and those in the Miramichi belt of eastern Maine and northern New Brunswick. The Cape Elizabeth Formation correlates with Late Cambrian to Early Ordovician sediments of the Miramichi Group (Gander Zone) and the Spring Point through Scarboro formations correlate with Early to Late Ordovician back-arc basin volcanics and volcanogenic sediments of the Bathurst Supergroup. The folding and low-pressure metamorphism of the Casco Bay Group is attributed to Late Silurian to Early Devonian terrane convergence and possible lithospheric delamination that would have resulted in a prolonged period of intrusive activity and elevated temperatures at low pressures. Continued convergence and likely plate reconfigurations in the Middle Devonian to Carboniferous led to widespread dextral transpression in the region.

ABSTRACTScholars have long known of the proposed marriage in 1630 of John Dryden, grandson of Sir Erasmus Dryden, and Elizabeth Isham, eldest child of Sir John Isham. All knowledge of this proposed marriage came from correspondence revealing that, having reached a financial impasse, the two families aborted the proposed match. At first glance, such a case seems rather unremarkable, since similar stories abound of other contemporary families and in more detail. The Dryden–Isham match, however, takes on increased importance with the recent discovery of Elizabeth Isham's 60,000-word spiritual autobiography. Unlike the correspondence that mainly deals with the economic aspects of the match, Elizabeth's autobiography provides a more personal and emotional account, revealing the importance that familial love and honour played in the arrangement. In addition, the autobiography shows that the failed match caused Elizabeth to have a religious aversion to marriage, leading her to choose singlehood for the remainder of her life. Her experience forces scholars to recognize the significance that familial love, honour, and personal piety could have on marriage formation in the seventeenth century, and it illustrates the lasting impact that a failed match could have on a woman in early modern England.

Abstract. The Agulhas leakage to the South Atlantic exhibits a strong anti-correlation with the mass flux of the Agulhas Current. When the Agulhas retroflection is in its normal position near Cape Agulhas, leakage is relatively high and the nearby South African coastal slant (angle of derivation from zonal) is very small and relatively invariant alongshore. During periods of strong incoming flux (low leakage), the retroflection shifts upstream to Port Elizabeth or East London, where the coastline shape has a "kink", i.e., the slant changes abruptly from small on the west side, to large (about 55°) on the east side. Here, we show that the variability of rings shedding and anti-correlation between Agulhas mass flux and leakage to the South Atlantic may be attributed to this kink. To do so, we develop a nonlinear analytical model for retroflection near a coastline that consists of two sections, a zonal western section and a strongly slanted eastern section. The principal difference between this and the model of a straight slanted coast (discussed in our earlier papers) is that, here, free purely westward propagation of eddies along the zonal coastline section is allowed. This introduces an interesting situation in which strong slant of the coast east of the kink prohibits the formation and shedding of rings, while the almost zonal coastal orientation west of the kink encourages shedding. Therefore, the kink "locks" the position of the retroflection, forcing it to occur just downstream of the kink. Rings are necessarily shed from the retroflection area in our kinked model, regardless of the degree of eastern coast slant. In contrast, a no-kink model with a coastline of intermediate slant indicates that shedding is almost completely arrested by that slant. We suggest that the observed difference in ring-shedding intensity during times of normal retroflection position and times when the retroflection is shifted eastward is due to the change in the retroflection location with respect to the kink. When the incoming flux detaches from the coast north of the kink, ring transport is small; when the flux detaches south of the kink, transport is large. Simple process-oriented numerical simulations are in fair agreement with our analytical results.

Abstract. The Agulhas leakage to the South Atlantic (SA) exhibits strong anti-correlations with the mass flux of the Agulhas Current. This is accompanied by the migration of the Agulhas retroflection whose normal position (NPR) is near Cape Agulhas, where the slant of the South African coast is very small. During periods of strong incoming flux (SIF), the retroflection shifts upstream to Port Elizabeth or East London, where the coastline shape has a "kink", i.e., the slant changes abruptly from small on the west side, to large (about 55°) on the east side. Here, we show that the variability of rings shedding maybe attributed to this kink. To do so, we develop a nonlinear analytical model for retroflection near a coastline that consists of two sections, one strongly slanted (corresponding to the east side) and the other zonal (corresponding to the west side). The principal difference between this and the model of a single straight slanted coast discussed in our earlier papers is that a free purely westward propagation of eddies along the zonal coastline section is allowed in the kinked case. This introduces the interesting situation where the strong slant of the coast east of the kink prohibits the formation and shedding of rings whereas the coast west of the kink encourages such shedding. Therefore, the kink model "locks" the position of the retroflection forcing it to occur just downstream of the kink. That is, rings are necessarily shed from the retroflection area in our kinked model, regardless of the eastern coast slant. By contrast, the application of "no-kink" model for an "averaged" slant (at the same point as the kink) leads to the conclusion that shedding is almost completely arrested by the slant. We suggest that the difference between the intensities of rings shedding during NPR and SIF is due to the shift in the zero curl line in respect to the kink. When the zero curl intersects the coast north of the kink the transport is small but it is large when the zero curl is situated south of the kink. Simple process-oriented numerical simulations are in fair agreement with our results.

By the time Elizabeth Tudor came to power, proclaimed in 1558, Queen of England and Ireland, the state was going through a difficult period, which was characterized by a whole complex of internal and external socio-economic problems. Partly forced by these circumstances, Elizabeth engaged in reforming the economic system and the economy of the country, creating a powerful administrative and financial apparatus that met the urgent needs of the government, which ultimately led to irreversible social changes in the country. Parliament, in turn, sought to strengthen its role in public Affairs against the will of Elizabeth. In the face of this confrontation, the absolute monarchy in England began to develop in its own way, different from the continental experience, which contributed to the formation of the socio-economic and political foundations of the future British Empire.

In this article, I will apply the varieties of secularism theory developed by Elizabeth Shakman Hurd and Ahmet Kuru in the case of Indonesia. Following Kuru�s typology, I argue that Indonesian secularism resembles that of passive secularism. This form of secularism came about from an alliance between secular nationalists and a religious minority (Christianity). The alliance between the two groups had successfully prevented Islam from becoming a dominant religion when an independent Indonesian state was formed in 1945. It was also successful from preventing reformist Muslims from instituting a state based on the sharia law during the crucial period of state-building in Indonesia between 1945 and 1960. However, this alliance also results in the formation of two authoritarian regimes that ruled Indonesia for four decades (1959-1998), and in the often tenuous relationship between two religious groups that sat on the opposite end of this conflict, namely Indonesian Muslims and Christians.

The article deals with the perception of the British Ambassador Ed. Finch of one of a series of palace coups of the 18th century, which took place in November 1741, as a result of which the daughter of Peter I — Elizabeth Petrovna came to power. Russian historians in their studies of palace coups relied on a solid source base. Meanwhile, the diplomatic correspondence with the Secretaries of State of the residents at the court of the empresses remained the least studied by them. The author of the article fills in this gap and highlights the palace coup in favor of Elizabeth Petrovna, relying on diplomatic correspondence of the British Ambassador Edward Finch. Finch dwelt on the description of the coup, drawing attention to its preparation and the decisive role in the events of the representatives of France — the Marquis de Chetardi and the life physician Elizabeth Petrovna — Lestocq. The appeal to the diplomatic correspondence of the ambassador with the Secretary of State, previously used in Russian historiography only in fragments, allowed us to learn many details of the events related to the palace coup, as well as the first steps of the government of Elizabeth Petrovna (formation of the Cabinet, the work of the investigative commission on former officials, prosecution and punishment of the accused, etc.). The Empress's obvious sympathy for certain representatives of France, who provided her with effective assistance in organizing and implementing the coup, could not but affect the reorientation of the course of Russia's foreign policy, from pro-English to pro-French. The testimonies of the British ambassador, distinguished for the most part by objectivity, allow us to expand the ideas of our contemporaries about one of the interesting and dramatic pages in the history of the palace coup of 1741.

The essence of opposition of the Ukrainian church elite to the Russian centralism of the Synodal period (1721-1786) and analyzes its role in defending the rights and interests of the Orthodox Church are described in the article. The formation of Synod in 1721 opened in a new period in the history of the Orthodox Church in the Russian Empire, and in Ukraine in particular. The task of this institution, established on the European model, was to unify church life and to offset its local features according to the program outlined by the Spiritual Regulation at the behest of Peter I. The activities of Synod came into sharp contradiction with the privileges of the Orthodox Church in Ukraine, which it continued to enjoy from the time of its subordination to the Moscow Patriarchate. The Metropolitan of Kyiv was deprived of its decisive status, and its superiors - the title of Metropolitan and the right of free election. The restoration of these rights became the main task for the Ukrainian church elite. Under the reign of Empress Anna Ioanivna, the clergy made a major effort to restore the economic rights of the Church, undermined by the release of Hetman Danylo Apostol in 1728, which, however, were fruitless. The reign of Empress Elizabeth began a new era in the autonomous aspirations of the Ukrainian church elite. In response to the petition of Kyiv Bishop Rafail Zaborovskyi, the Metropolitanate of Kyiv was returned to its former status, and ts head - the title of Metropolitan. At the same time, the attempts to restitute the clergy property rights, as so as the restoration of the jurisdiction of the Kyiv Metropolitanate were unsuccessful. The reign of Catherine II, whose main purpose was the complete centralization in all spheres of the Russian Empire and the secularization of church property, became the most difficult and acute period of confrontation with the Russian imperial regime. The Ukrainian church elite, headed by Metropolitan of Kyiv Arsenii Mohylianskyi, tried to use the preparation of the New Code Commission to assert its rights. This has been proven by petitions to restore the status of the Kyiv Metropolitanate and clergy rights. However, the Commission did not complete its activities and the relicts of the autonomy of the Ukrainian elites were finally buried.

Introduction In the elite space of Haute Couture, fashion is presented through a theatrical array of dynamics—the engagement of specific bodies performing for select audiences in highly curated spaces. Each element is both very precise in its objectives and carefully selected for impact. In this way, the production of Haute Couture makes itself accessible to only a few select members of society. Globally, there are only an estimated 4,000 direct consumers of Haute Couture (Hendrik). Given this limited market, the work of elite couturiers relies on other forms of artistic media, namely film, photography, and increasingly, museum spaces, to reach broader audiences who are then enabled to participate in the fashion ‘space’ via a process of visual consumption. For these audiences, Haute Couture is less about material consumption than it is about the aspirational consumption and contestation of notions of identity. This article uses qualitative textual analysis and draws on semiotic theory to explore symbolism and values in Haute Couture. Semiotics, an approach popularised by the work of Roland Barthes, examines signifiers as elements of the construction of metalanguage and myth. Barthes recognised a broad understanding of language that extended beyond oral and written forms. He acknowledged that a photograph or artefact may also constitute “a kind of speech” (111). Similarly, fashion can be seen as both an important signifier and mode of communication. The model of fashion as communication is one extensively explored within culture studies (e.g. Hall; Lurie). Much of the discussion of semiotics in this literature is predicated on sender/receiver models. These models conceive of fashion as the mechanism through which individual senders communicate to another individual or to collective (and largely passive) audiences (Barnard). Yet, fashion is not a unidirectional form of communication. It can be seen as a dialogical and discursive space of encounter and contestation. To understand the role of Haute Couture as a contested space of identity and socio-political discourse, this article examines the work of Chinese couturier Guo Pei. An artisan such as Guo Pei places the results of needle and thread into spaces of the theatrical, the spectacular, and, significantly, the powerfully socio-political. Guo Pei’s contributions to Haute Couture are extravagant, fantastical productions that also serve as spaces of socio-cultural information exchange and debate. Guo Pei’s creations bring together political history, memory, and fantasy. Here we explore the socio-cultural and political semiotics that emerge when the humble stitch is dramatically amplified onto the Haute Couture runway. We argue that Guo Pei’s work speaks not only to a cultural imaginary but also to the contested nature of gender and socio-political authority in contemporary China. The Politicisation of Fashion in China The majority of literature regarding Chinese fashion in the twentieth and twenty-first centuries has focussed on the use of fashion to communicate socio-political messages (Finnane). This is most clearly seen in analyses of the connections between dress and egalitarian ideals during Mao Zedong’s Cultural Revolution. As Zhang (952-952) notes, revolutionary fashion emphasised simplicity, frugality, and homogenisation. It rejected style choices that reflected both traditional Chinese and Western fashions. In Mao’s China, fashion was utilised by the state and adopted by the populace as a means of reinforcing the regime’s ideological orientations. For example, the ubiquitous Mao suit, worn by both men and women during the Cultural Revolution “was intended not merely as a unisex garment but a means to deemphasise gender altogether” (Feng 79). The Maoist regime’s intention to create a type of social equality through sartorial homogenisation was clear. Reflecting on the ways in which fashion both responded to and shaped women’s positionality, Mao stated, “women are regarded as criminals to begin with, and tall buns and long skirts are the instruments of torture applied to them by men. There is also their facial makeup, which is the brand of the criminal, the jewellery on their hands, which constitutes shackles and their pierced ears and bound feet which represent corporal punishment” (Mao cited in Finnane 23). Mao’s suit—the homogenising militaristic uniform adopted by many citizens—may have been intended as a mechanism for promoting equality, freeing women from the bonds of gendered oppression and all citizens from visual markers of class. Nonetheless, in practice Maoist fashion and policing of appearance during the Cultural Revolution enforced a politics of amnesia and perversely may have “entailed feminizing the undesirable, by conflating woman, bourgeoisie, and colour while also insisting on a type of gender equality that the belted Mao jacket belied” (Chen 161). In work on cultural transformations in the post-Maoist period, Braester argues that since the late 1980s Chinese cultural products—here taken to include artefacts such as Haute Couture—have similarly been defined by the politics of memory and identity. Evocation of historically important symbols and motifs may serve to impose a form of narrative continuity, connecting the present to the past. Yet, as Braester notes, such strategies may belie stability: “to contemplate memory and forgetting is tantamount to acknowledging the temporal and spatial instability of the post-industrial, globalizing world” (435). In this way, cultural products are not only sites of cultural continuity, but also of contestation. Imperial Dreams of Feminine Power The work of Chinese couturier Guo Pei showcases traditional Chinese embroidery techniques alongside more typically Western fashion design practices as a means of demonstrating not only Haute Couturier craftsmanship but also celebrating Chinese imperial culture through nostalgic fantasies in her contemporary designs. Born in Beijing, in 1967, at the beginning of the Chinese Cultural Revolution, Guo Pei studied fashion at the Beijing Second Light Industry School before working in private and state-owned fashion houses. She eventually moved to establish her own fashion design studio and was recognised as “the designer of choice for high society and the political elite” in China (Yoong 19). Her work was catapulted into Western consciousness when her cape, titled ‘Yellow Empress’ was donned by Rihanna for the 2015 Met Gala. The design was a response to an era in which the colour yellow was forbidden to all but the emperor. In the same year, Guo Pei was named an invited member of La Federation de la Haute Couture, becoming the first and only Chinese-born and trained couturier to receive the honour. Recognition of her work at political and socio-economic levels earned her an award for ‘Outstanding Contribution to Economy and Cultural Diplomacy’ by the Asian Couture Federation in 2019. While Maoist fashion influences pursued a vision of gender equality through the ‘unsexing’ of fashion, Guo Pei’s work presents a very different reading of female adornment. One example is her exquisite Snow Queen dress, which draws on imperial motifs in its design. An ensemble of silk, gold embroidery, and Swarovski crystals weighing 50 kilograms, the Snow Queen “characterises Guo Pei’s ideal woman who is noble, resilient and can bear the weight of responsibility” (Yoong 140). In its initial appearance on the Haute Couture runway, the dress was worn by 78-year-old American model, Carmen Dell’Orefice, signalling the equation of age with strength and beauty. Rather than being a site of torture or corporal punishment, as suggested by Mao, the Snow Queen dress positions imagined traditional imperial fashion as a space for celebration and empowerment of the feminine form. The choice of model reinforces this message, while simultaneously contesting global narratives that conflate women’s beauty and physical ability with youthfulness. In this way, fashion can be understood as an intersectional space. On the one hand, Guo Pei's work reinvigorates a particular nostalgic vision of Chinese imperial culture and in doing so pushes back against the socio-political ‘non-fashion’ and uniformity of Maoist dress codes. Yet, on the other hand, positioning her work in the very elite space of Haute Couture serves to reinstate social stratification and class boundaries through the creation of economically inaccessible artefacts: a process that in turn involves the reification and museumification of fashion as material culture. Ideals of femininity, identity, individuality, and the expressions of either creating or dismantling power, are anchored within cultural, social, and temporal landscapes. Benedict Anderson argues that the museumising imagination is “profoundly political” (123). Like sacred texts and maps, fashion as material ephemera evokes and reinforces a sense of continuity and connection to history. Yet, the belonging engendered through engagement with material and imagined pasts is imprecise in its orientation. As much as it is about maintaining threads to an historical past, it is simultaneously an appeal to present possibilities. In his broader analysis, Anderson explores the notion of parallelity, the potentiality not to recreate some geographically or temporally removed place, but to open a space of “living lives parallel …] along the same trajectory” (131). Guo Pei’s creations appeal to a similar museumising imagination. At once, her work evokes both a particular imagined past of imperial grandeur, against instability of the politically shifting present, and appeals to new possibilities of gendered emancipation within that imagined space. Contesting and Complicating East-West Dualism The design process frequently involves borrowing, reinterpretation, and renewal of ideas. The erasure of certain cultural and political aspects of social continuity through the Chinese Cultural Revolution, and the socio-political changes thereafter, have created fertile ground for an artist like Guo Pei. Her palimpsest reaches back through time, picks up those cultural threads of extravagance, and projects them wholesale into the spaces of fashion in the present moment. Cognisance of design intentionality and historical and contemporary fashion discourses influence the various interpretations of fashion semiotics. However, there are also audience-created meanings within the various modes of performance and consumption. Where Kaiser and Green assert that “the process of fashion is inevitably linked to making and sustaining as well as resisting and dismantling power” (1), we can also observe that sartorial semiotics can have different meanings at different times. In the documentary, Yellow Is Forbidden, Guo Pei reflects on shifting semiotics in fashion. Speaking with a client, she remarks that “dragons and phoenixes used to represent the Chinese emperor—now they represent the spirit of the Chinese” (Brettkelly). Once a symbol of sacred, individual power, these iconic signifiers now communicate collective national identity. Both playing with and reimagining not only the grandeur of China’s imperial past, but also the particular role of the feminine form and female power therein, Guo Pei’s corpus evokes and complicates such contestations of power. On the one hand, her work serves to contest homogenising narratives of identity and femininity within China. Equally important, however, are the ways in which this work, which is possible both through and in spite of a Euro-American centric system of patronage within the fashion industry, complicates notions of East-West dualism. For Guo Pei, drawing on broadly accessible visual signifiers of Chinese heritage and culture has been critical in bringing attention to her endeavours. Her work draws significantly from her cultural heritage in terms of colour selections and traditional Chinese embroidery techniques. Symbols and motifs peculiar to Chinese culture are abundant: lotus flowers, dragons, phoenixes, auspicious numbers, and favourable Chinese language characters such as buttons in the shape of ‘double happiness’ (囍) are often present in her designs. Likewise, her techniques pay homage to traditional craft work, including Peranakan beading. The parallelity conjured by these choices is deliberate. In staging Guo Pei’s work for museum exhibitions at museums such as the Asian Civilizations Museum, her designs are often showcased beside the historical artefacts that inspired them (Fu). On her Chinese website, Guo Pei, highlights the historical connections between her designs and traditional Chinese embroidery craft through a sub-section of the “Spirit” header, entitled simply, “Inheritance”. These influences and expressions of Chinese culture are, in Guo Pei's own words her “design language” (Brettkelly). However, Guo Pei has also expressed an ambivalence about her positioning as a Chinese designer. She has maintained that she does not want “to be labelled as a Chinese storyteller ... and thinks about a global audience” (Yoong). In her expression of this desire to both derive power through design choices and historically situated practices and symbols, and simultaneously move beyond nationally bounded identity frameworks, Guo Pei positions herself in a space ‘betwixt and between.’ This is not only a space of encounter between East and West, but also a space that calls into question the limits and possibilities of semiotic expression. Authenticity and Legitimacy Global audiences of fashion rely on social devices of diffusion other than the runway: photography, film, museums, and galleries. Unique to Haute Couture, however, is the way in which such processes are often abstracted, decontextualised and pushed to the extremities of theatrical opulence. De Perthuis argues that to remove context “greatly reduce[s] the social, political, psychological and semiotic meanings” of fashion (151). When iconic motifs are utilised, the western gaze risks falling back on essentialising reification of identity. To this extent, for non-Chinese audiences Guo Pei’s works may serve not so much to problemitise historical and contemporary feminine identities and inheritances, so much as project an essentialisation of Chinese femininity. The double-bind created through Guo Pei’s simultaneous appeal to and resistance of archetypical notions of Chinese identity and femininity complicates the semiotic currency of her work. Moreover, Guo Pei’s work highlights tensions concerning understandings of Chinese culture between those in China and the diaspora. In her process of accessing reference material, Guo Pei has necessarily been driven to travel internationally, due to her concerns about a lack of access to material artefacts within China. She has sought out remnants of her ancestral culture in both the Chinese diaspora as well as material culture designed for export (Yoong; Brettkelly). This borrowing of Chinese design as depicted outside of China proper, alongside the use of western influences and patronage in Guo’s work has resulted in her work being dismissed by critics as “superficial … export ware, reimported” (Thurman). The insinuation that her work is derivative is tinged with denigration. Such critiques question not only the authenticity of the motifs and techniques utilised in Guo Pei’s designs, but also the legitimacy of the narratives of both feminine and Chinese identity communicated therein. Questions of cultural ‘authenticity’ serve to deny how culture, both tangible and intangible, is mutable over time and space. In his work on tourism, Taylor suggests that wherever “the production of authenticity is dependent on some act of (re)production, it is conventionally the past which is seen to hold the model of the original” (9). In this way, legitimacy of semiotic communication in works that evoke a temporally distant past is often seen to be adjudicated through notions of fidelity to the past. This authenticity of the ‘traditional’ associates ‘tradition’ with ‘truth’ and ‘authenticity.’ It is itself a form of mythmaking. As Guo Pei’s work is at once quintessentially Chinese and, through its audiences and capitalist modes of circulation, fundamentally Western, it challenges notions of authenticity and legitimacy both within the fashion world and in broader social discourses. Speaking about similar processes in literary fiction, Colavincenzo notes that works that attempt to “take on the myth of historical discourse and practice … expose the ways in which this discourse is constructed and how it fails to meet the various claims it makes for itself” (143). Rather than reinforcing imagined ‘truths’, appeals to an historical imagination such as that deployed by Guo Pei reveal its contingency. Conclusion In Fashion in Altermodern China, Feng suggests that we can “understand the sartorial as situating a set of visible codes and structures of meaning” (1). More than a reductionistic process of sender/receiver communication, fashion is profoundly embedded with intersectional dialogues. It is not the precision of signifiers, but their instability, fluidity, and mutability that is revealing. Guo Pei’s work offers narratives at the junction of Chinese and foreign, original and derivative, mythical and historical that have an unsettled nature. This ineffable tension between construction and deconstruction draws in both fashion creators and audiences. Whether encountering fashion on the runway, in museum cabinets, or on magazine pages, all renditions rely on its audience to engage with processes of imagination, fantasy, and memory as the first step of comprehending the semiotic languages of cloth. References Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. Rev. ed. London: Verso, 2016. Barnard, Malcolm. "Fashion as Communication Revisited." Fashion Theory. Routledge, 2020. 247-258. Barthes, Roland. Mythologies. London: J. Cape, 1972. Braester, Yomi. "The Post-Maoist Politics of Memory." A Companion to Modern Chinese Literature. Ed. Yingjin Zhang. London: John Wiley and Sons. 434-51. Brettkelly, Pietra (dir.). Yellow Is Forbidden. Madman Entertainment, 2019. Chen, Tina Mai. "Dressing for the Party: Clothing, Citizenship, and Gender-Formation in Mao's China." Fashion Theory 5.2 (2001): 143-71. Colavincenzo, Marc. "Trading Fact for Magic—Mythologizing History in Postmodern Historical Fiction." Trading Magic for Fact, Fact for Magic. Ed. Marc Colavincenzo. Brill, 2003. 85-106. De Perthuis, Karen. "The Utopian 'No Place' of the Fashion Photograph." Fashion, Performance and Performativity: The Complex Spaces of Fashion. Eds. Andrea Kollnitz and Marco Pecorari. London: Bloomsbury, 2022. 145-60. Feng, Jie. Fashion in Altermodern China. Dress Cultures. Eds. Reina Lewis and Elizabeth Wilson. London: Bloomsbury Publishing, 2022. Finnane, Antonia. Changing Clothes in China: Fashion, History, Nation. New York: Columbia UP, 2008. Fu, Courtney R. "Guo Pei: Chinese Art and Couture." Fashion Theory 25.1 (2021): 127-140. Hall, Stuart. "Encoding – Decoding." Crime and Media. Ed. Chris Greer. London: Routledge, 2019. Hendrik, Joris. "The History of Haute Couture in Numbers." Vogue (France), 2021. Kaiser, Susan B., and Denise N. Green. Fashion and Cultural Studies. London: Bloomsbury, 2021. Lurie, Alison. The Language of Clothes. London: Bloomsbury, 1992. Taylor, John P. "Authenticity and Sincerity in Tourism." Annals of Tourism Research 28.1 (2001): 7-26. Thurman, Judith. "The Empire's New Clothes – China’s Rich Have Their First Homegrown Haute Couturier." The New Yorker, 2016. Yoong, Jackie. "Guo Pei: Chinese Art and Couture." Singapore: Asian Civilisations Museum, 2019. Zhang, Weiwei. "Politicizing Fashion: Inconspicuous Consumption and Anti-Intellectualism during the Cultural Revolution in China." Journal of Consumer Culture 21.4 (2021): 950-966.

We live in the “age of curation”, according to Eliot van Buskirk. In this issue of M/C Journal we bring together authors from diverse fields to explore what this ‘age’ looks, sounds and feels like. In so doing, the papers highlight both the ubiquitous and contested nature of curation. In this collection, authors variously demonstrate that curation functions as an ongoing process of mediation, orchestration and representation. While many of the articles maintain connections to the etymology of the term, referring to the Latin root of curate - curare or to care - their foci move substantially away from its traditional location within the sphere of the arcane, wherein the curate was responsible for the care of souls. Instead, the issues addressed are concerned with more earthly manifestations of this practice ranging from investigations of transport policy through to how food can be curated to tell a story of nationhood. Via analysis of such diverse topics, this issue demonstrates key shifts in the meanings generated by the term curate. The modernist conception of curate relegated the term to the realm of cultural institutions within which the art or museum curator focused on her capacity to select, collate and display artefacts acting “as a kind of interface between artist, institution and audience” (Graham and Cook 10). Implied within this view of curatorship is a form of neutrality in the curatorial process. The curatorial presence appears traceless or invisible and the selected artefacts are represented as being responsible for the relay of cultural narratives. However, following the ‘curatorial turn’ in the 1960s, in which “curators were beginning to make visible the mediating component within the formation, production, and dissemination of an exhibition” (O’Neill 13) it became clear that curators and the curatorial process had “crucial significance” in the production of meanings of artefacts (Staniszewski 91). Through this lens, curatorial praxis no longer equated to objective presentation of cultural objects. Instead it came to be seen as a process of mediation and translation (Lind) mired in a “complex, interminable procedure of adjustment of variable social ambitions and interests” (16). Accompanying this shift was the rise of what O’Neill refers to as a “distinct mode of discourse” (Culture 2) for curatorship and the repositioning of both the curator and the curatorial act in the 1980s and 1990s as “a mode of proactive participation in the processes of artistic production” (5). Through these shifts, the curator came to be seen as charged with the task of translating artefacts for consumption. More recently, alongside the role of this “proactive participation” we have witnessed the so-called democratisation of curation through the explosion of digital technologies. Social media create new ways for people to access, select and assemble information. The curatorial process is no longer solely in the hands of experts, nor is it only grounded in the processes and outputs of individual, or groups of, curators. It now also includes the input of dynamic networked systems and software that facilitate selection and prioritisation of artefacts (Krysa). In response to these seismic shifts in the terrain, Terry Smith notes, “curating is everywhere being extended, encompassing every kind of organising of any body of images or set of actions” (17). In this issue our authors investigate specific encounters with diverse practices of curating in the contemporary world to offer insight into what it means to live in the “age of curation”. Our feature piece, from curator Anna Edmundson, provides an overview of the museum curator in the “postdigital” age and offers some illuminating insights into the impacts, or lack thereof, of technology and everyday curatorial practice on the traditional role of the curator. In relation to big data, Daniel Ashton and Martin Couzins focus their attention on the rise of professional content curators. By anchoring their analysis in an autoethnographic account of Couzins’ content curation business, the authors explore the idea of content curators as cultural intermediaries, co-creators and “sense-makers”. With a focus on journalistic practice, Anita Howarth emphasises the importance of news curation in the media. She explores the differences between content creation and content curation, highlighting the creativity required to successfully carry out both tasks. In relation to the exponential rise of non-expert curators, Amy Antonio and David Tuffley’s paper demonstrates the need for the introduction of pedagogical practices designed to assist University students develop skills to manage big data and assess the quality of content. Roger Dawkins concentrates on meaning-making through his semiotic analysis of social media engagement and content curation. Milena Droumeva focuses on the technology itself, exploring how mobile digital devices, specifically those related to the auditory realm, impact on how “we make sense of the sensory ‘everyday’”. Curatorship is used by Helen Fordham as a metaphor to offer insights into the role played by the public intellectual in cultural life. Through her analysis of Australia’s ‘History Wars’, Fordham argues that “public debates about particular topics can operate like discursive exhibitions” with the public intellectual assuming a “curatorial role” in this process. Tin-yuet Ting offers an example of political curatorship in his analysis of the deployment of social networking sites by a grassroots social movement. Ting provides a detailed illustration of how activists can curate dynamic, up-to-date and persuasive narratives on social networking sites for successful online and offline mobilisation. Nicholas Richardson’s examination of the development of transport policy in NSW offers a different view of political curatorship and media. Richardson argues that mediatisation—the growing influence of media on the framing of political discourse—is problematic because it enables politicians to frame public discourse around political agendas at the expense of the knowledge and expertise held by bureaucrats and technicians. In his analysis of the alternate-reality game Ingress, Kyle Moore explores the role of street art in urban mobile gaming as situated play that “via the practice of re-reading, re-mixing, and re-mediating urban environments” constitutes a form of urban curating. Elaine Mahon’s paper extends the purview of curation to food, demonstrating how the Irish State Banquet held for Queen Elizabeth II in May 2011 was carefully orchestrated to represent “Ireland’s diplomatic, cultural, and culinary identity”. Within more traditional curatorial arenas, the papers in this issue emphasise the need for the practice of curatorship to be flexible and responsive to a variety of audiences. Fashion curating provides the focal point of Sharon Peoples’ article in which she argues for greater focus on dress in museum exhibitions. Beaux Guarini’s work centres on people with blindness or low-vision, with his paper highlighting the importance of curators developing exhibitions that provide multisensory encounters with artefacts to ensure they are socially and culturally inclusive experiences. Within the framework of a practice-based University course, Ulrike Sturm, Denise Beckton and Donna Lee Brien argue that the practice of curating and mounting an exhibition should not simply be seen as an end-point, but as a creative outcome that can feed into the ongoing development of creative works. This collection of articles highlights the broadening scope of curation and identifies ongoing challenges in understanding what this practice means and how it might continue to develop. We would like to thank each and every author who contributed to this issue. You were a delight to work with. References Graham, Beryl, and Sarah Cook. Rethinking Curating: Art after New Media. Cambridge: MIT P, 2010. Krysa, Joasia. Curating Immateriality: The Work of the Curator in the Age of Network Systems. New York: Autonomedia, 2006. Lind, Maria. “Performing the Curatorial: An Introduction.” Performing the Curatorial within and beyond Art, ed. Maria Lind. Berlin: Sternberg P, 2012. O’Neill, Paul. “The Curatorial Turn: From Practice to Discourse.” Issues in Curating Contemporary Art and Performance, eds. Judith Rugg and Michèle Sedgwick. Bristol: Intellect Books, 2007. 13-28. O’Neill, Paul. The Culture of Curating and the Curating of Culture(s). Cambridge: MIT P, 2012. Smith, Terry E. Thinking Contemporary Curating. New York: Independent Curators International, 2012. Staniszewksi, Mary Anne. The Power of Display: A History of Exhibition Installations at the Museum of Modern Art. Cambridge: MIT P 1998. Van Buskirk, Eliot. “Overwhelmed? Welcome the Age of Curation.” Wired 14 May 2010. 5 Aug. 2015 ‹http://www.wired.com/2010/05/feeling-overwhelmed-welcome-the-age-of-curation/›.

Jeanette Winterson’s 2019 novel Frankissstein is a contemporary re-reading of Mary Shelley’s classic Gothic text Frankenstein that profoundly challenges ideas of what it means to be human in the present day, by drawing on posthuman ideas about the constitution of the self. In this novel, Winterson portrays various forms of ‘monsters’ such as AI, lifelike sex dolls and transgender embodiment. Drawing on both Frankenstein as a text and the infamous creation story of the novel, Winterson creates a deeply intertextual cast of characters that blurs the following: Ry (Mary Shelley), a transgender doctor, Ron Lord (Lord Byron), the creator of a line of sex bots, and Professor Stein (Frankenstein), a scientist interested in AI and cryopreservation. Framed by vignettes of Shelley’s composition of Frankenstein, these characters draw together a set of highly contemporary desires and anxieties about the relationship between the social and science, the ways in which matter is always articulated through both the discursive and the material, and how, to quote Karen Barad, “what often appears as separate entities (and separate sets of concerns) with sharp edges does not actually entail a relation of absolute exteriority at all” (“Posthumanist Performativity” 803). Winterson implicitly and explicitly explores ideas of the posthuman—for instance, in the novel Stein gives a lecture titled “The Future of Humans in a Post-Human World” (74)—and suggests that the future is one in which “binaries belong to our carbon-based past” (72), in ways both liberating and disturbing. While Stein talks about our posthuman future of overcoming even death with the zeal of an evangelist, Winterson undercuts this celebratory rhetoric by situating these emerging forms of self-making in a lineage of the monstrous—”Frankenstein was a vision of how life might be created—the first non-human intelligence” (27)—that suggests the posthuman itself to be a kind of monstrosity. For Winterson, the contemporary monster is one bound up in technologies of self-making, an ambivalent process of both promise and danger that entangles us with monstrosity: “Frankenstein in the monster ... the monster in Frankenstein” (130). Drawing on posthuman theory, I propose that we can read Winterson’s novel as suggesting that modern subjectivity in itself has become defined by hybridity, a mixing between human and non-human elements that problematises many of the boundaries of selfhood that Enlightenment humanism valourised for so long. As Donna Haraway famously said in her “Cyborg Manifesto”: late Twentieth-century machines have made thoroughly ambiguous the difference between natural and artificial, mind and body, self-developing and externally designed, and many other distinctions that used to apply to organisms and machines. Our machines are disturbingly lively, and we ourselves frighteningly inert. (11) Against this historical backdrop, Winterson suggests that new forms of being human—or becoming posthuman—are emerging, in which sex, gender and sexuality have become profoundly entangled with various forms of biological and informational technology. “We’re still biology but we’re better biology” says Stein (113), suggesting that the future holds new forms of modifications of the body, including smart implants and the uploading of consciousness to computing systems. In situating transgender treatments, AI and sex-bots in a lineage of the monstrous that begins with Frankenstein, Winterson (as much as posthuman theorists), is interested in the way that new forms of technologies mean that all subjectivity has become monstrous itself. But what might it mean to be posthuman? Feminist philosopher Rosi Braidotti has suggested that our post-Enlightenment, posthuman era is one in which the category of the human has become problematised. She says, “not all of us can say, with any degree of certainty, that we have always been human, or that we are only that” (1). For Braidotti, women, people of colour and LGBT people have never been accorded fully human status, and as such the rapid technological change that has challenged humanity as a category is to be embraced, if not precisely uncritically. She argues that posthuman subjectivity is notable for the way that it collapses the boundary between nature and culture, and for the interweaving between human and non-human elements in contemporary life. I want to suggest that one name for those subjects that Braidotti describes that ‘have never have been quite’ human is monster. The figure of the monster deployed by Winterson is one that haunts contemporary ideas of sex, gender, and sexuality. Nikita Mazurov has called the monster a “continuous, unstable project of both disassembly or ex-figuration and of unsanctioned coupling” (262), a posthuman praxis of “hybridity of form” that challenges state-sanctioned productions of the self. The monster challenges ideas of fixity, the metaphysics of presence and essence that created the humanist project. It is, in this sense, abject in the sense that Julia Kristeva famously described, as that which “disturbs identity, system, order [and] does not respect borders, positions, rules. The in-between, the ambiguous, the composite” (4). The composition of the monster collapses such foundational binaries as male/female, gay/straight, dead/alive, human/machine, human/animal, black/white, and inside/outside. “The monster is one who lives in transition”, as Paul Preciado says (“Can the Monster Speak” 20). Monsters have therefore historically done profound cultural work, for as Jack Halberstam has said, “monsters have to be everything the human is not and, in producing the negative of human, these novels make way for the invention of human as white, male, middle class, and heterosexual” (22). As Frankissstein suggests, monstrous others continue to haunt contemporary subjectivity. Winterson suggests the human to be an embattled category—and here we must remember that one of the ways in which humanisation emerges is the easy identification of binary gender, as Judith Butler noted long ago in Bodies That Matter (xiii). Haraway anticipated the mainstreaming of the monster in her metaphor of the cyborg, which was, after all, “monstrous and illegitimate” (15), a post-gender, post-Oedipal figure built from the interaction between flesh and machine, nature and culture. The invention of the human, therefore, has become ever more a precarious thing in a posthuman world. Given her interest in gender and sexuality, one of the chief lenses through which Winterson has been read through is queer theory (Moore; Haslett; McAvan). With its portrayal of new forms of gendered and sexual subjectivity, Frankissstein can be productively read against more recent queer and trans theory that take a more posthuman approach to embodiment, rather than that of the linguistically-constructed, Butler-inflected queer theory, which has largely formed the critical context for Winterson’s work on sex and gender. While queer and posthuman theory are not completely coterminous with one another, both arguably take as their starting point a deconstruction of an image of the human which has historically been normatively considered white, male, heterosexual, and cissexual. Taking queer and trans theory into a material turn, Preciado has notably talked about what he calls a “pharmacopornographic” (Testo Junkie, 33) regime, in which globalised post-industrial capitalism runs on the “biomolecular” and “semiotic-technical” (33) industries that produce gendered and sexual subjectivity. Preciado polemically argues that contemporary capitalism is notable for its pervasive regime of pharmaceuticals that modify the body, and pornography that stimulates sexual desire (and here we might add the semiotic regime of sexuality on smartphones, through chat, photos, and dating apps like Tinder and Grindr). Capital, in this regime, has become “sexual capital” (40). As a result, what is a commonsense cis-normative understanding of transgender subjectivity, which relies upon an economy of medicalised body modification, can be said in Preciado’s analysis to constitute the truth of all subjectivity in the present given the ubiquity of pharmaceutical interventions like the contraceptive pill, Viagra, Prozac, and Ritalin. He says, “you think that you’re cis-females, but you take the Pill; or you think that you’re cis-males, but you take Viagra ... . You, you as well, you are the monster that testosterone is waking up in me” (393). The figure of the monster has been a trope of transgender studies since at least Susan Stryker’s “My Words to Victor Frankenstein above the Village of Chamounix”, which explicitly draws upon Shelley’s Frankenstein as an antecedent for trans subjectivity, suggesting that we see trans bodies as profoundly unnatural, and that as a result, “like the monster, [trans people are] too often perceived as less than fully human due to the means of [their] embodiment” (245). Preciado suggests that the monstrosity popularly imagined to be the unique property of transgender bodies, their partiality and hybridity, is in fact more properly a universal condition of the biopolitical regimes that constitute contemporary life. Almost all of us take pills that modify our bodies and minds, almost all of us construct our sexualities through the semiotic—these non-human elements profoundly interweave with the human in new forms of universal monstrosity. It is perhaps therefore unsurprising that Winterson would also take up the figure of Frankenstein’s monster in her examination of contemporary forms of posthuman subjectivity. The character of Ry, a transgender doctor, is characterised in the novel as an exemplar of a broader cultural interest in self-making, stating that “it really is my body. I had it made for me” (122). This is a self-making that calls into question the construction of other selves, for as Ry says, “I am part of a small group of transgender medical professionals. Some of us are transhuman enthusiasts too. This isn’t surprising; we feel or have felt that we’re in the wrong body. We can understand the feeling that any-body is the wrong body” (114). As strongly as Preciado, the novel suggests that biomolecular and semiotic-technical regimes constitute all contemporary subjectivity, conditioning what is possible, materially and discursively. Far from being uniquely transgender, the desire to transform the body has become universal. Halberstam notes that “the monster always represents the disruption of categories, the destruction of boundaries, and the presence of impurities” (27). “I live with doubleness” says Ry (88), who is depicted as both a transgender man and non-binary. Winterson’s rendering of trans subjectivity suggests transgender to be a kind of both/and state, in between or troubling the sex/gender binary. This occurs in broad and occasionally problematic ways, as when Ry describes himself as “fully female [and] also partly male” (97), an idea that has not been universally appreciated by trans readers for whom misgendering has been a critical concern since at least Julia Serano’s Whipping Girl. Winterson’s take on trans identity as being fluid but grounded in assigned sex seems in many ways ill at ease with a contemporary trans politics grounded in a post-transition authenticity. But what is at stake in Winterson’s depiction of monstrosity is the impurity of the very category of human, the way that it has become interwoven with the bio-medical and semiotic forms of capitalism. It is not simply that Ry disrupts boundaries—though he does do that—, it is that by troubling the sex/gender binary he calls into questions the construction of identity of those around him, too (Stein dubiously says that he is “not gay” despite his desire for Ry). Where Stein’s posthuman rhetoric describes a future in which “we will be able to choose our bodies” (119), this customisation of the self is suggested to already be here for transgender people; “think of yourself as future-early” (119). Ry’s transness is described by Stein as “interven[ing] in your own evolution [being both] the here and now, and a harbinger of the future” (154). The monstrosity of trans corporeality is thus figured as indicative of a general societal movement, confirming Preciado’s ideas of a generalised bio-medical-semiotic posthumanity. We can see this in another way in Winterson’s depiction of sex bots, which render the landscape of contemporary sexuality in characteristically grotesque ways. The character Ron Lord creates a range of female sex bots from 60s hippy to a bra-less 70s feminist. “All of these girls come in different skin tones: black, brown or white. Plus, you can have a muff on the Vintage model if that’s what you want” (47). Lord suggests that sex bots entail a form of sexuality that is endlessly customisable, that allows people to have sex without baggage or complication: ”a lot of people will be happy to not have any more crap relationships with crap humans” (312). The commodification of sex and becoming-semiotic that Preciado has discussed becomes a way of overcoming the limitations—and indeed ethical responsibility—of human relationships. As Lord puts it, “what we offer is fantasy life, not real life” (46). That there is something monstrous about this sexuality is clear in the novel. We might think of Lord’s sex bots as monstrous in a number of ways—firstly, as problematising the boundaries between the sexes, secondly, the confluence between machinic and organic, and thirdly, the inability to distinguish between public and private. All of the bots are female, only made for a presumed heterosexual male audience. The bot’s proportions are exaggerated, with a “20-inch waist and 40-inch boobs” (91) while her legs are “slightly longer than they would be if she was human. This is fantasy, not nature, so you can have what you want” (37). Here it is normative heterosexual male desire, not queer or trans embodiment, that troubles the very boundaries of the human. The sex bot’s body exposes, in Judith Butler’s terms, the performativity of sex and gender disconnected from the limits of the corporeal, the intensification of normative expectations of heterosexual femininity in the sex industry beyond the boundaries of human possibility. “Will women be the first casualties of obsolescence in your brave new world?” asks one character (74), in a pointed critique of the very idea of “female” sex bots. As Preciado notes, in pornography, “sex is performance, which is to say that it is composed of public representations and processes of repetition that are socially and politically regulated” (268). And yet, there is something irreducibly virtual in this regime of “tele-techno-masturbation” (Preciado 266)—for how can a machine be any kind of sex, precisely? How can it have sex? The sex/gender of the “girls in action” is one fraught with the logic of the supplement (recall Derrida, after all, used the term to describe masturbation in Of Grammatology), an addition and replacement, in which the gender and sexuality of the bots is produced through their repetition of norms that are always exceeded and complicated by their performance by a non-human machine. This becomes apparent in a grotesque scene in which one of the sex bots malfunctions and starts saying things while folded up in a cloakroom like “OPEN MY LEGS, DADDY! WIDER!” (90), for which Lord apologises, and states that the bot is “sexually explicit when she is in Bedroom Mode” (91). Preciado has defined pornography as “sexuality transformed into public representation” (266), when the private becomes public. Lord’s sex bots mark the point in which sexuality has become semiotic, technologised, masturbatory. Preciado talks about “the capture of sex and sexuality by economy, the process by which sex becomes work” (274), a work primarily done by women. While Preciado celebrates this becoming-semiotic of sexuality in an accelerationist fashion, it is clear that Winterson has serious ambivalences about this posthuman turn of sexuality (indeed, her earlier book The Stone Gods (2007) is much more positive about the possibilities of cyborg sexuality). Though the posthuman offers possibilities for new forms of sexuality in Frankissstein just as it has for sex and gender, this brings with it the ever-present spectre of monstrosity, the abject disruption of humanist binaries. For Winterson, the power of new technologies that re-shape bodies, minds and desires is one that is profoundly fraught. While there is the pleasure of self-determination (as for Ry), and the potential to transcend human limits, there is also the possibility of new forms of de-humanisation. While Winterson’s early work like 1989’s Sexing the Cherry embraced the pleasures of monstrosity (McAvan), Frankissstein is ultimately more ambivalent about it, if resigned to its future. “I feel the like agony of mind of Victor Frankenstein; having created his monster, he cannot uncreate him. Time has no pity. Time cannot unhappen. What is done is done” (128). New forms of biological modification of the body, new forms of virtualised minds and sexuality, Winterson seems to suggest, are likely to proliferate whether we like it or not. “Nothing we do to the body is without consequences”, reflects Ry (310), suggesting that his body will always be at war with his mind. Just as Mary Shelley imagined Victor Frankenstein as a modern Prometheus, stealing fire from the gods, the posthuman attempts to overcome the limits of the human in a monstrous confluence of human and the bio-technical-semiotic. Though she stages this movement in interesting ways, Winterson is ultimately mostly pessimistic about the possible social consequences of the posthuman turn, if understanding of the desires that animate human attempts to reshape the self. But we need not conclude that posthuman monstrosity is entirely so problematic. Drawing on her work on quantum physics, Karen Barad has written that “matter is not the given, the unchangeable, the bare facts of nature. It is not inanimate, lifeless, eternal. Matter is an imaginative material exploration of non/being, creatively regenerative, an ongoing trans*/formation” (“TransMaterialities,” 411). Perhaps we might find new possibilities in the refiguration of matter, of hybrid forms, of unsanctioned coupling. Winterson has Mary Shelley ponder that “in childbirth there is no me/not me” (12)—a productive challenging of binaries that suggests monstrosity to be the very pre-condition of human life in itself. Perhaps what posthuman monsters expose is that the blurring of binaries happens on every level of matter, that the virtual and material are not as distinct from one another as we would like to think, and that the making and remaking of the self is an inherent part of being human. And that the monsters are not just the ones with bolts in their necks or sex bots or hormone injections in their veins—they are, now and always have been, all of us. References Barad, Karen. “Posthumanist Performativity: Toward an Understanding of How Matter Comes to Matter.” Signs: Journal of Women in Culture and Society 28.3 (2003): 801-831. Barad, Karen. “TransMaterialities: Trans*/Matter/Realities and Queer Political Imaginings.” GLQ 2.2–3 (2015): 387-421. Butler, Judith. Bodies That Matter: On the Discursive Limits of “Sex.” Routledge, 1993. Braidotti, Rosi. The Posthuman. Cambridge and Malden, Polity, 2013. Derrida, Jacques. Of Grammatology. Trans. Gayatri Chakravorty Spivak. Johns Hopkins Press, 1974. Halberstam, Judith (Jack). Skin Shows: Gothic Horror and the Technology of Monsters. Duke UP, 1995. Haraway, Donna. “The Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century.” Manifestly Haraway. Minneapolis: University of Minnesota Press, 2016. 5-90. Haslett, Jane. “Winterson’s Fabulous Bodies.” Jeanette Winterson: A Contemporary Critical Guide. Ed. Sonya Andermahr. Continuum, 2007. 41-54. Mazurov, Nikita. “Monster/The Unhuman.” Posthuman Glossary. Eds. Rosi Braidotti and Maria Hlavajora. Bloomsbury, 2018. 261-264. McAvan, Emily. Jeanette Winterson and Religion. Bloomsbury, 2020. Moore, Lisa. “Teledildonics: Virtual Lesbians in Fiction of Jeanette Winterson.” Sexy Bodies: The Strange Carnalities of Feminism. Eds. Elizabeth Grosz and Elspeth Probyn. Routledge, 1995. 104-127. Preciado, Beatriz (Paul). Testo Junkie: Sex, Drugs and Biopolitics in the Pharmacopornographic Era. Trans. Bruce Benderson. The Feminist Press at CUNY, 2013. Preciado, Paul. Can the Monster Speak? A Report to an Academy of Psychoanalysts. Trans. Frank Wynne. Fitzcarraldo Editions, 2021. Serano, Julia. Whipping Girl: A Transsexual Woman on Sexism and the Scapegoating of Femininity. Seal, 2007. Shelley, Mary. Frankenstein: Or, Modern Prometheus. Oxford UP, 1969. Stryker, Susan. “My Words to Victor Frankenstein above the Village of Chamounix: Performing Transgender Rage.” The Transgender Studies Reader. Eds. Susan Stryker and Stephen Whittle. Routledge, 2006. 244-256. Winterson, Jeanette. Sexing the Cherry. Grove, 1989. ———. The Stone Gods. Penguin, 2007. ———. Frankissstein. Jonathan Cape, 2019.

Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue box and tied with a white bow, encapsulates the brand’s unique diamond pieces, symbolic origin story, branded historical contributions and representations in culture. Cultural brands are those that live and thrive in the minds of consumers (Holt). Their brand promise inspires loyalty and trust. These brands offer experiences, products, and personalities and spark emotional connotations within consumers (Arvidsson). This case study uses Tiffany & Co. as a successful example to reveal the importance of understanding consumers, the influential nature of media culture, and the efficacy of strategic branding, advertising, and marketing over time (Holt). It also reveals how Tiffany & Co. earned and maintained its place as an iconic cultural brand within consumer culture, through its strong association with New York and products from abroad. Through its trademarked logo and authentic luxury jewellery, encompassed in the globally recognised “Tiffany Blue” boxes, Tiffany & Co.’s cultural significance stems from its embodiment of the expected makings of a brand (Chernatony et al.). However, what propels this brand into what Douglas Holt terms “iconic territory” is that in its one hundred and seventy-nine years of existence, Tiffany’s has lived exclusively in the minds of its consumers.Tiffany & Co.’s intuitive prowess in reaching its target audience is what allows it to dominate the luxury jewellery market (Halasz et al.). This is not only a result of product value, but the alluring nature of the “Tiffany's from New York” brand imagery and experience (Holt et al.), circulated and celebrated in consumer culture through influential depictions in music, film and literature over time (Knight). Tiffany’s faithfully participates in the magnetic identity myth embodied by the brand and city, and has become globally sought after by consumers near and far, and recognised for its romantic connotations of love, luxury, and New York (Holt). An American Dream: New York Affiliation & Diamond OriginsIt was Truman Capote’s characterisation of Holly Golightly in his book (1958) and film adaption, Breakfast at Tiffany’s (1961) that introduced the world to New York as the infatuating “setting,” upon which the Tiffany’s diamond rested. It was a place, that enabled the iconic Holly Golightly to personify the feeling of being abroad in New York and to demonstrate the seductive nature of a Tiffany’s store experience, further shaping the identity myth encompassed by the brand and the city for their global audience (Holt). Essentially, New York was the influential cultural instigator that propelled Tiffany & Co. from a consumer product, to a cultural icon. It did this by circulating its iconography via celebrity affiliations and representations in music, film, and literature (Knight), and by guiding strong brand associations in the minds of consumers (Arvidsson). However, before Tiffany’s became culturally iconic, it established its place in American heritage through historical contributions (Tiffany & Co.) and pledged an association to New York by personifying the American Dream (Mae). To help achieve his dream in a rapidly evolving economy (Elliott), Charles Lewis Tiffany purportedly brought the first substantial gemstones into America from overseas, and established the first American jewellery store to sell them to the public (Halasz et al.). The Tiffany & Co. origin story personifies the alluring nature of products from abroad, and their influence on individuals seeking an image of affluence for themselves. The ties between New York, Tiffany’s, and its consumers were further strengthened through the established, invaluable and emblematic nature of the diamond, historically launched and controlled by South African Diamond Cartel of De Beers (Twitchell). De Beers manipulated the demand for diamonds and instigated it as a status symbol. It then became a commoditised measurement of an individual’s worth and potential to love (Twitchell), a philosophy, also infused in the Tiffany & Co. brand ideology (Holt). Building on this, Tiffany’s further ritualised the justification of the material symbolisation of love through the idealistic connotations surrounding its assorted diamond ring experiences (Lee). This was projected through a strategic product placement and targeted advertising scheme, evident in dominant culture throughout the brand’s existence (Twitchell). Idealistically discussed by Purinton, this is also what exemplified, for consumers, the enticing cultural symbolism of the crystal rock from New York (Halasz et al.). Brand Essence: Experience & Iconography Prior to pop culture portraying the charming Tiffany’s brand imagery in mainstream media (Balmer et al.), Charles Tiffany directed the company’s ascent into luxury jewellery (Phillips et al.), fashioned the enticing Tiffany’s “store experience”, and initiated the experiential process of purchasing a diamond product. This immediately intertwined the imagery of Tiffany’s with New York, instigating the exclusivity of the experience for consumers (Holt). Tiffany’s provided customers with the opportunity to participate in an intricately branded journey, resulting in the diamond embodiment which declared their love most accurately; a token, packaged and presented within an iconic “Tiffany Blue” box (Klara). Aligning with Keller’s branding blueprint (7), this interactive process enabled Tiffany & Co. to build brand loyalty by consistently connecting with each of its consumers, regardless of their location in the world. The iconography of the coveted “blue box” was crafted when Charles Tiffany trademarked the shade Pantone No. 1837 (Osborne), which he coined for the year of Tiffany’s founding (Klara). Along with the brand promise of containing quality luxury jewellery, the box and that particular shade of blue instantly became a symbol of exclusivity, sophistication, and elegance, as it could only be acquired by purchasing jewellery from a Tiffany’s store (Rawlings). The exclusive packaging began to shape Tiffany’s global brand image, becoming a signifier of style and superiority (Phillips et al.), and eventually just as iconic as the jewellery itself. The blue box is still the strongest signifier of the brand today (Osborne). Ultimately, individuals want to participate in the myth of love, perfection and wealth (Arvidsson), encompassed exclusively by every Tiffany’s “blue box”. Furthermore, Tiffany’s has remained artistically significant within the luxury jewellery landscape since introducing its one-of-a-kind Tiffany Setting in 1886. It was the first jewellery store to fully maximise the potential of the natural beauty possessed of diamonds, while connotatively reflecting the natural beauty of every wearer (Phillips et al.). According to Jeffrey Bennett, the current Vice President of Tiffany & Co. New York, by precisely perching the “Tiffany Diamond” upon six intricately crafted silver prongs, the ring shines to its maximum capacity in a lit environment, while being closely secured to the wearer’s finger (Lee). Hence, the “Tiffany Setting” has become a universally sought after icon of extravagance and intricacy (Knight), and, as Bennett further describes, even today, the setting represents uncompromising quality and is a standard image of true love (Lee). Alluring Brand Imagery & Influential Representations in CultureEmpirical consumer research, involving two focus groups of married and unmarried, ethnically diverse Australian women and conducted in 2015, revealed that even today, individuals accredit their desire for Tiffany’s to the inspirational imagery portrayed in music, movies and television. Through participating in the Tiffany's from New York store experience, consumers are able to indulge in their fantasies of what it would feel like to be abroad and the endless potential a city such as New York could hold for them. Tiffany’s successfully disseminated its brand ideology into consumer culture (Purinton) and extended the brand’s significance for consumers beyond the 1960s through constant representation of the expensive business of love, lust and marriage within media culture. This is demonstrated in such films as Gentlemen Prefer Blondes (1953), Breakfast at Tiffany’s (1961), Sleepless in Seattle (1993), Legally Blonde (2001), Sweet Home Alabama (2002), The Great Gatsby (2013), and in the influential television shows, Gossip Girl (2007—2012), and Glee (2009—2015).The most important of these was the film Breakfast at Tiffany’s (1961), and the iconic embodiment of Capote’s (1958) Holly Golightly by actress Audrey Hepburn (Wasson). Hepburn’s (1961) portrayal of the emotionally evocative connotations of experiencing Tiffany’s in New York, as personified by her romantic dialogue throughout the film (Mae), produced the image that nothing bad could ever happen at a Tiffany’s store. Thus began the Tiffany’s from New York cultural phenomenon, which has been consistently reiterated in popular media culture ever since.Breakfast at Tiffany’s also represented a greater struggle faced by women in the 1960s (Dutt); that of gender roles, women’s place in society, and their desire for stability and freedom simultaneously (Sheehan). Due to Hepburn’s accurate characterisation of this struggle, the film enabled Tiffany & Co. to become more than just jewellery and a symbol of support (Torelli). Tiffany’s also allowed filming to take place inside its New York flagship store to which Capote’s narrative so idealistically alludes, further demonstrating its support for the 1960s women’s movement at an opportune moment in history (Torelli). Hence, Tiffany’s from New York became a symbol for the independent materialistic modern woman (Wasson), an ideal, which has become a repeated motif, re-imagined and embodied by popular icons (Knight) such as, Madonna in Material Girl (1985), and the characterisations of Carrie Bradshaw by Sarah Jessica Parker, Charlotte York by Kristin Davis (Sex and the City), and Donna Paulsen by Sarah Rafferty (Suits). The iconic television series Sex and the City, set in New York, boldly represented Tiffany’s as a symbol of friendship when a fellow female protagonist parted with her lavish Tiffany’s engagement ring to help her friend financially (Sex and the City). This was similarly reimagined in the popular television series Suits, also set in New York, where a protagonist is gifted two Tiffany Boxes from her female friend, as a token of congratulations on her engagement. This allowed Tiffany & Co. to add friendship to its symbolic repertoire (Manning), whilst still personifying a symbol of love in the minds of its consumers who were tactically also the target audiences of these television shows (Wharton).The alluring Tiffany’s image was presented specifically to a male audience through the first iconic Bond Girl named Tiffany Case in the novel Diamonds Are Forever (Fleming). The film adaption made its cultural imprint in 1971 with Sean Connery portraying James Bond, and paired the exaggerated brand of “007” with the evocative imagery of Tiffany’s (Spilski et al.). This served as a reminder to existing audiences about the powerful and seductive connotations of the blue box with the white ribbon (Osborne), as depicted by the enticing Tiffany Case in 1956.Furthermore, the Tiffany’s image was similarly established as a lyrical status symbol of wealth and indulgence (Knight). Portrayed most memorably by Marilyn Monroe’s iconic performance of Diamonds Are a Girl’s Best Friend (Gentlemen Prefer Blondes). Even though the song only mentions Tiffany’s lyrically twice (Vito et al.), through the celebrity affiliation, Monroe was introduced as a credible embodiment of Tiffany’s brand essence (Davis). Consequently, she permanently attached her image to that of the alluring Tiffany Diamonds for the target audience, male and female, past and present (Vito et al.). Exactly thirty-two years later, Monroe’s 1953 depiction was reinforced in consumer culture (Wharton) through an uncanny aesthetic and lyrical reimagining of the original performance by Madonna in her music video Material Girl (1985). This further preserved and familiarised the Tiffany’s image of glamour, luxury and beauty by implanting it in the minds of a new generation (Knight). Despite the shift in celebrity affiliation to a current cultural communicator (Arvidsson), the influential image of the Tiffany Diamond remains constant and Tiffany’s has maintained its place as a popular signifier of affluence and elegance in mainstream consumer culture (Jansson). The main difference, however, between Monroe’s and Madonna’s depictions is that Madonna aspired to be associated with the Tiffany’s brand image because of her appreciation for Marilyn Monroe and her brand image, which also intrinsically exuded beauty, money and glamour (Vito et al.). This suggests that even a musical icon like Madonna was influenced by Tiffany & Co.’s hold on consumer culture (Spilski et al.), and was able to inject the same ideals into her own loyal fan base (Fill). It is evident that Tiffany & Co. is thoroughly in tune with its target market and understands the relevant routes into the minds of its consumers. Kotler (113) identifies that the brand has demonstrated the ability to reach its separate audiences simultaneously, with an image that resonates with them on different levels (Manning). For example, Tiffany & Co. created the jewellery that featured in Baz Luhrmann’s 2013 cinematic adaption of F. Scott Fitzgerald’s novel, The Great Gatsby (1925). Through representing a signifier of love and lust induced by monetary possessions (Fitzgerald), Tiffany’s truthfully portrayed its own brand image and persuaded audiences to associate the brand with these ideals (Holt). By illustrating the romantic, alluring and powerful symbolism of giving or obtaining love, armed with a Tiffany’s Diamond (Mae), Tiffany’s validated its timeless, historical and cultural contemporary relevance (Greene).This was also most recently depicted through Tiffany & Co.’s Will You (2015) advertising campaign. The brand demonstrated its support for marriage equality, by featuring a real life same-sex couple to symbolise that love is not conditional and that Tiffany’s has something that signifies every relationship (Dicker). Thus, because of the brand’s rooted place in central media culture and the ability to appeal to the belief system of its target market while evolving with, and understanding its consumers on a level of metonymy (Manning), Tiffany & Co. has transitioned from a consumer product to a culturally relevant and globally sought-after iconic brand (Holt). ConclusionTiffany & Co.’s place-based association and representational reflection in music, film, and literature, assisted in the formation of loyal global communities that thrive on the identity building side effects associated with luxury brand affiliation (Banet-Weiser et al.). Tiffany’s enables its global target market to revel in the shared meanings surrounding the brand, by signifying a symbolic construct that resonates with consumers (Hall). Tiffany’s inspires consumers to eagerly exercise their brand trust and loyalty by independently ritualising the Tiffany’s from New York brand experience for themselves and the ones they love (Fill). Essentially, Tiffany & Co. successfully established its place in society and strengthened its ties to New York, through targeted promotions and iconographic brand dissemination (Nita).Furthermore, by ritualistically positioning the brand (Holt), surrounding and saturating it in existing cultural practices, supporting significant cultural actions and becoming a symbol of wealth, luxury, commitment, love and exclusivity (Phillips et al.), Tiffany’s has steadily built a positive brand association and desire in the minds of consumers near and far (Keller). As a direct result, Tiffany’s earned and kept its place as a culturally progressive brand in New York and around the world, sustaining its influence and ensuring its survival in today’s contemporary consumer society (Holt).Most importantly, however, although New York has become the anchor in every geographically exemplified Tiffany’s store experience in literature, New York has also become the allegorical anchor in the minds of consumers in actuality (Arvidsson). Hence, Tiffany & Co. has catered to the needs of its global target audience by providing it with convenient local stores abroad, where their love can be personified by purchasing a Tiffany Diamond, the ultimate symbol of authentic commitment, and where they can always experience an allusive piece of New York. ReferencesArvidsson, Adam. Brands: Meaning and Value in Media Culture. New York: Routledge, 2006.Balmer, John M.T., Stephen A. 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Introduction In The X-Files episode “Humbug”, agents Scully and Mulder travel to Florida to investigate a series of murders taking place in a community of sideshow performers, or freaks. At the episode’s end, one character, a self-made freak and human blockhead, muses on the future of the freak community:twenty-first century genetic engineering will not only eradicate the Siamese twins and the alligator-skinned people, but you’re going to be hard-pressed to find a slight overbite or a not-so-high cheek bone … . Nature abhors normality. It can’t go very long without creating a mutant. (“Humbug”) Freaks, he says, are there to remind people of the necessity of mutations. His observation that genetic engineering will eradicate anomalies of nature accurately illustrates the gradual shift that society was witnessing in the late twentieth century away from the anomalous freak and toward surgical perfection. Yet this desire for perfection, which has manifested itself in often severe surgical deformities, has seen a shift in what constitutes the freak for a contemporary audience, turning what was once an anomaly into a mass-produced creation. While the freaks of the nineteenth and early twentieth century were born with facial or anatomical deformities that warranted their place in the sideshow performance (bearded ladies, midgets, faints, lobster men, alligator-skinned people, etc.), freaks of the twenty-first century can be seen as something created by a plastic surgeon, a shift which undermines the very understanding of freak ontology. As Katherine Dunne put it: “a true freak cannot be made. A true freak must be born” (28). In her discussion of the monstrous body, Linda Williams writes that “the monster’s body is perceived as freakish in its possession of too much or too little” (63). This may have included a missing or additional limb, distorted sizes and heights, and anatomical growths. John Merrick, or the “Elephant Man” (fig. 1), as he was famously known, perfectly embodied this sense of excess that is vital to what people perceive as the monstrous body. In his discussion of freaks and the freakshow, Robert Bogdan notes that promotional posters exaggerated the already-deformed nature of freaks by emphasising certain physical anomalies and turning them into mythological creatures: “male exhibits with poorly formed arms were billed as ‘The Seal Man’; with poorly formed legs, ‘the Frog Man’; with excesses of hair, ‘The Lion Man’ or ‘Dog Boy’” (100). Figure 1: John Merrick (the Elephant Man) <https://www.pinterest.com.au/pin/193584483966192229/>.The freak’s anomalous nature made them valuable, financially but also culturally: “in many ways, the concept of ‘freak,’ is an anomaly in current social scientific thinking about demonstrable human variation. During its prime the freak show was a place where human deviance was valuable, and in that sense valued” (Bogdan 268). Many freaks were presented as “human wonders”, while “their claims to fame were quite commonplace” (Bogdan 200). Indeed, Bogdan argues that “while highly aggrandized exhibits really were full of grandeur, with respectable freaks the mundane was exploited as amazing and ordinary people were made into human wonders” (200). Lucian Gomoll similarly writes that freakshows “directed judgement away from the audience and onto the performers, assuring observers of their own unmarked normalcy” (“Objects of Dis/Order” 205).The anomalous nature of the freak therefore promoted the safety of normality at the same time as it purported to showcase the brilliance of the extraordinary. While the freaks themselves were normal, intelligent people, the freakshow served as a vehicle to gaze at oneself with a sense of relief. As much as many freakshows attempt to dismantle notions of normality, they serve to emphasise empathy, not envy. The anomalous freak is never an envied body; the particular dimensions of the freakshow mean that it is the viewer who is to be envied, and the freak who is to be pitied. From Freakshow to SideshowIn nineteenth-century freakshows, exploitation was rife; as Alison Piepmeier explains, “many of the so-called Aztecs, Pinheads, and What Is Its?”, were, in fact, “mentally disabled people dressed in wild costumes and forced to perform” (53). As a result, “freakishness often implied loss of control over one’s self and one’s destiny” (53). P.T. Barnum profited from his exploitation of freaks, while many freaks themselves also benefited from being exhibited. As Jessica Williams writes, “many freak show performers were well paid, self-sufficient, and enjoyed what they did” (69). Bogdan similarly pointed out that “some [freaks] were exploited, it is true, but in the culture of the amusement world, most human oddities were accepted as showmen. They were congratulated for parlaying into an occupation [that], in another context, might have been a burden” (268). Americans of all classes, Anissa Janine Wardi argues, enjoyed engaging in the spectacle of the freak. She writes that “it is not serendipitous that the golden age of the freak show coincided with the building of America’s colonial empire” (518). Indeed, the “exploration of the non-Western world, coupled with the transatlantic slave trade, provided the backdrop for America’s imperialist gaze, with the native ‘other’ appearing not merely in the arena of popular entertainment, but particularly in scientific and medical communities” (518). Despite the accusations levelled against Barnum, his freakshows were seen as educational and therefore beneficial to both the public and the scientific community, who, thanks to Barnum, directly benefited from the commercialisation of and rising public interest in the freak. Discussing “western conventions of viewing exotic others”, Lucian Gomoll writes that “the freak and the ‘normal’ subject produced each other in a relationship of uneven reciprocity” (“Feminist Pleasures” 129). He writes that Barnum “encouraged onlookers to define their own identities in contrast to those on display, as not disabled, not animalistic, not androgynous, not monstrous and so on”. By the twentieth century, he writes, “shows like Barnum’s were banned from public spaces as repugnant and intolerable, and forced to migrate to the margins” (129).Gomoll commends the Freakatorium, a museum curated by the late sword swallower Johnny Fox, as “demonstrating and commemorating the resourcefulness and talents of those pushed to the social margins” (“Objects of Dis/Order” 207). Gomoll writes that Fox did not merely see freaks as curiosities in the way that Barnum did. Instead, Fox provided a dignified memorial that celebrated the uniqueness of each freak. Fox’s museum displays, he writes, are “respectable spaces devoted to the lives of amazing people, which foster potential empathy from the viewers – a stark contrast to nineteenth-century freakshows” (205). Fox himself described the necessity of the Freakatorium in the wake of the sideshow: New York needs a place where people can come see the history of freakdom. People that were born with deformities that were still amazing and sensitive people and they allowed themselves to be viewed and exhibited. They made a good living off doing that. Those people were to be commended for their courageousness and bravery for standing in front of people. (Hartzman)Fox also described the manner in which the sideshow circuit was banned over time:then sideshows went out because some little girl was offended because she thought the only place she could work was the sideshow. Her mother thought it was disgraceful that people exhibited themselves so she started calling the governor and state’s attorney trying to get sideshows banned. I think it was Florida or South Carolina. It started happening in other states. They said no exhibiting human anomalies. These people who had been working in sideshows for years had their livelihood taken away from them. What now, they’re supposed to go be institutionalized? (Hartzman) Elizabeth Stephens argues that a shift occurred in the early twentieth century, and that by the late ‘30s “people with physical anomalies had been transformed in the cultural imagination from human oddities or monsters to sick people requiring diagnoses and medical intervention” (Stephens). Bogdan noted that by the 1930s, “the meaning of being different changed in American society. Scientific medicine had undermined the mystery of certain forms of human variation, and the exotic and aggrandized modes had lost their flamboyant attractiveness” (274). So-called freaks became seen as diseased bodies who “were now in the province of physicians, not the general public” (274). Indeed, scientific interest transformed the freak into a medical curiosity, contributing to the waning popularity of freakshows. Ironically, although the freaks declined in popularity as they moved into the medical community, medicine would prove to be the domain of a new kind of freak in the ensuing years. The Manufactured Freak As the freakshow declined in popularity, mainstream culture found other subjects whose appearance provoked curiosity, awe, and revulsion. Although plastic surgery is associated with the mid-to-late twentieth century and beyond, it has a long history in the medical practice. In A History of Plastic Surgery, Paolo Santoni-Rugiu and Philip J. Sykes note that “operations for the sole purpose of improving appearances came on the scene in 1906” (322). Charles C. Miller was one of the earliest pioneers of plastic surgery; Santoni-Rugiu and Sykes write that “he never disguised the fact that his ambition was to do Featural Surgery, correcting imperfections that from a medical point of view were not considered to be deformities” (302). This attitude would fundamentally transform notions of the “normal” body. In the context of cosmetic surgery, it is the normal body that becomes manipulated in order to produce something which, despite intentions, proves undoubtedly freakish. Although men certainly engage in plastic surgery (notably Igor and Grichka Bogdanoff) the twenty-first century surgical freak is synonymous with women. Kirsty Fairclough-Isaacs points out the different expectations levelled against men and women with respect to ageing and plastic surgery. While men, she says, “are closely scrutinised for attempting to hide signs of ageing, particularly hair loss”, women, in contrast, “are routinely maligned if they fail to hide the signs of ageing” (363). She observes that while popular culture may accept the ageing man, the ageing woman is less embraced by society. Consequently, women are encouraged—by the media, their fans, and by social norms around beauty—to engage in surgical manipulation, but in such a way as to make their enhancements appear seamless. Women who have successful plastic surgery—in the sense that their ageing is well-hidden—are accepted as having successfully manipulated their faces so as to appear flawless, while those whose surgical exploits are excessive or turn out badly become decidedly freakish. One of the most infamous plastic surgery cases is that of Jocelyn Wildenstein, also known as “catwoman”. Born Jocelynnys Dayannys da Silva Bezerra Périsset in 1940, Wildenstein met billionaire art dealer Alec N. Wildenstein whom she married in the late 1970s. After discovering her husband was being unfaithful, Wildenstein purportedly turned to cosmetic surgery in order to sculpt her face to resemble a cat, her husband’s favourite animal. Ironically but not surprisingly, her husband purportedly screamed in terror when he saw his wife’s revamped face for the first time. And although their relationship ended in divorce, Wildenstein, dubbed “the Bride of Wildenstein”, continued to visit her plastic surgeon, and her face became progressively more distorted over the years (Figure 2). Figure 2: Jocelyn Wildenstein over the years <https://i.redd.it/vhh3yp6tgki31.jpg>. The exaggerated and freakish contours of Wildenstein’s face would undoubtedly remind viewers of the anatomical exaggerations seen in traditional freaks. Yet she does not belong to the world of the nineteenth century freak. Her deformities are self-inflicted in an attempt to fulfil certain mainstream beauty ideals to exaggerated lengths. Like many women, Wildenstein has repeatedly denied ever having received plastic surgery, claiming that her face is natural, while professing admiration for Brigitte Bardot, her beauty idol. Such denial has made her the target of further criticism, since women are not only expected to conceal the signs of ageing successfully but are also ironically expected to be honest and transparent about having had work done to their faces and bodies, particularly when it is obvious. The role that denial plays not just in Wildenstein’s case, but in plastic surgery cases more broadly, constitutes a “desirability of naturalness” (122), according to Debra Gimlin. There is, she argues, an “aesthetic preference for (surgically enhanced) ‘naturalness’” (122), a desire that sits between the natural body and the freak. This kind of appearance promotes more of an uncanny naturalness that removes signs of ageing but without being excessive; as opposed to women whose use of plastic surgery is obvious (and deemed excessive according to Williams’ “monstrous body”) the unnatural look that some plastic surgery promotes is akin to an absence of normal features, such as wrinkles. One surgeon that Gimlin cites argues that he would not remove the wrinkles of a woman in her 60s: “she’s gonna look like a freak without them”, he says. This admission signifies a clear distinction between what we understand as freakish plastic surgery (Wildenstein) and the not-yet-freakish appearance of women whose surgically enhanced appearance is at once uncanny and accepted, perpetuating norms around plastic surgery and beauty. Denial is thus part of the fabric of performing naturalness and the desire to make the unnatural seem natural, adding another quasi-freakish dimension to the increasingly normalised appearance of surgically enhanced women. While Wildenstein is mocked for her grotesque appearance, in addition to her denial of having had plastic surgery, women who have navigated plastic surgery successfully are congratulated and envied. Although contemporary media increasingly advocates the ability to age naturally, with actresses like Helen Mirren and Meryl Streep frequently cited as natural older beauties, natural ageing is only accepted to the extent that this look of naturalness is appeasing. Unflattering, unaltered naturalness, on the other hand, is demonised, with such women encouraged to turn to the knife after all in order to achieve a more acceptable look of natural ageing, one that will inevitably and ironically provoke further criticism. For women considering plastic surgery, they are damned if they do and damned if they don’t. Grant McCracken notes the similarities between Wildenstein and the famous French body artist Orlan: “like Orlan, Wildenstein had engaged in an extravagant, destructive creativity. But where Orlan sought transformational opportunity by moving upward in the Renaissance hierarchy, toward saints and angels, Wildenstein moved downwards, toward animals” (25). McCracken argues that it isn’t entirely clear whether Orlan and Wildenstein are “outliers or precursors” to the contemporary obsession with plastic surgery. But he notes how the transition of plastic surgery from a “shameful secret” to a ubiquitous if not obligatory phenomenon coincides with the surgical work of Orlan and Wildenstein. “The question remains”, he says, “what will we use this surgery to do to ourselves? Orlan and Wildenstein suggest two possibilities” (26).Meredith Jones, in her discussion of Wildenstein, echoes the earlier sentiments of Williams in regards to the monster’s body possessing too much or too little. In Wildenstein’s case, her freakishness is provoked by excess: “when too many body parts become independent they are deemed too disparate: wayward children who no longer lend harmony or respect to their host body. Jocelyn Wildenstein’s features do this: her cheeks, her eyes, her forehead and her lips are all striking enough to be deemed untoward” (125). For Jones, the combination of these features “form a grotesquery that means their host can only be deemed, at best, perversely beautiful” (125). Wildenstein has been referred to as a “modern-day freak”, and to a certain extent she does share something in common with the nineteenth century freak, specifically through the manner in which her distorted features invite viewers to gawk. Like the Elephant Man, her freakish body possesses “too much”, as Williams put it. Yet her appearance evokes none of the empathy afforded traditional freaks, whose facial or anatomical deformities were inherent and thus cause for empathy. They played no role in the formation of their deformities, only reclaiming agency once they exhibited themselves. While Wildenstein is, certainly, an anomaly in the sense that she is the only known woman who has had her features surgically altered to appear cat-like, her appearance more broadly represents an unnerving trajectory that reconstructs the freak as someone manufactured rather than born, upending Katherine Dunne’s assertion that true freaks are born, not made. Indeed, Wildenstein can be seen as a precursor to Nannette Hammond and Valeria Lukyanova, women who surgically enhanced their faces and bodies to resemble a real-life Barbie doll. Hammond, a woman from Cincinnati, has been called the first ‘Human Barbie’, chronicling the surgical process on her Instagram account. She states that her children and husband are “just so proud of me and what I’ve achieved through surgery” (Levine). This surgery has included numerous breast augmentations, botox injections and dental veneers, in addition to eyelash extensions and monthly fake tans. But while Hammond is certainly considered a “scalpel junkie”, Valeria Lukyanova’s desire to transform herself into a living Barbie doll is particularly uncanny. Michael’s Idov’s article in GQ magazine titled: “This is not a Barbie Doll. This is an Actual Human Being” attests to the uncanny appearance of Lukyanova. “Meeting Valeria Lukyanova is the closest you will come to an alien encounter”, Idov writes, describing the “queasy fear” he felt upon meeting her. “A living Barbie is automatically an Uncanny Valley Girl. Her beauty, though I hesitate to use the term, is pitched at the exact precipice where the male gaze curdles in on itself.” Lukyanova, a Ukrainian, admits to having had breast implants, but denies that she has had any more modifications, despite the uncanny symmetry of her face and body that would otherwise allude to further surgeries (Figure 3). Importantly, Lukyanova’s transformation both fulfils and affronts beauty standards. In this sense, she is at once freakish but does not fit the profile of the traditional freak, whose deformities are never confused with ideals of beauty, at least not in theory. While Johnny Fox saw freaks as talented, unique individuals, their appeal was borne of their defiance of the ideal, rather than a reinforcement of it, and the fact that their appearance was anomalous and unique, rather than reproducible at whim. Figure 3: Valeria Lukyanova with a Barbie Doll <http://shorturl.at/mER06>.Conclusion As a modern-day freak, these Barbie girls are a specific kind of abomination that undermines the very notion of the freak due to their emphasis on acceptance, on becoming mainstream, rather than being confined to the margins. As Jones puts it: “if a trajectory […] is drawn between mainstream cosmetic surgery and these individuals who have ‘gone too far’, we see that while they may be ‘freaks’ now, they nevertheless point towards a moment when such modifications could in fact be near mainstream” (188). The emphasis that is placed on mainstream acceptance and reproducibility in these cases affronts traditional notions of the freak as an anomalous individual whose features cannot be replicated. But the shift that society has seen towards genetic and surgical perfection has only accentuated the importance of biological anomalies who affront the status quo. While Wildenstein and the Barbie girls may provoke a similar sense of shock, revulsion and pity as the Elephant Man experienced, they possess none of the exceptionality or cultural importance of real freaks, whose very existence admonishes mainstream standards of beauty, ability, and biology. References Bogdan, Robert. Freak Show: Presenting Human Oddities for Amusement and Profit. Chicago and London: U of Chicago P, 1990. Dunne, Katherine. Geek Love. London: Abacus, 2015. Fairclough-Isaacs, Kirsty. "Celebrity Culture and Ageing." Routledge Handbook of Cultural Gerontology. Eds. Julia Twigg and Wendy Martin. New York: Routledge, 2015. 361-368.Gimlin, Debra. Cosmetic Surgery Narratives: A Cross-Cultural Analysis of Women’s Accounts. New York: Palgrave Macmillan, 2012. Gommol, Lucian. “The Feminist Pleasures of Coco Rico’s Social Interventions.” Art and the Artist in Society. Eds. José Jiménez-Justiniano, Elsa Luciano Feal, and Jane Elizabeth Alberdeston. Newcastle upon Tyne: Cambridge Scholars Publishing, 2013. 119-134. ———. “Objects of Dis/Order: Articulating Curiosities and Engaging People at the Freakatorium.” Defining Memory: Local Museums and the Construction of History in America’s Changing Communities. Eds. Amy K. Levin and Joshua G. Adair. Lanham: Rowman & Littlefield, 2017. 197-212. Hartzman, Marc. “Johnny Fox: A Tribute to the King of Swords.” Weird Historian. 17 Dec. 2017. <https://www.weirdhistorian.com/johnny-fox-a-tribute-to-the-king-of-swords/>.“Humbug.” The X-Files: The Complete Season 3. Writ. Darin Morgan. Dir. Kim Manners. Fox, 2007. Idov, Michael. “This Is Not a Barbie Doll. This Is an Actual Human Being.” GQ. 12 July 2017. <https://www.gq.com/story/valeria-lukyanova-human-barbie-doll>.Jones, Meredith. Skintight: An Anatomy of Cosmetic Surgery. Oxford: Berg, 2008.McCracken, Grant. Transformations: Identity Construction in Contemporary Culture. Bloomington and Indianapolis: Indiana UP, 2008.Levine, Daniel D. “Before and After: What $500,000 of Plastic Surgery Bought Human Barbie.” PopCulture.com. 7 Dec. 2017. <https://popculture.com/trending/news/nannette-hammond-before-human-barbie-cost-photos/>. Piepmeier, Alison. Out in Public: Configurations of Women's Bodies in Nineteenth-Century America. Chapel Hill and London: U of North Carolina P, 2004. Santoni-Rugiu, Paolo, and Philip J. Sykes. A History of Plastic Surgery. Berlin: Springer-Verlag, 2017. Stephens, Elizabeth. “Twenty-First Century Freak Show: Recent Transformations in the Exhibition of Non-Normative Bodies.” Disability Studies Quarterly 25.3 (2005). <https://dsq-sds.org/article/view/580/757>.Wardi, Anissa Janine. “Freak Shows, Spectacles, and Carnivals: Reading Jonathan Demme’s Beloved.” African American Review 39.4 (Winter 2005): 513-526.Williams, Jessica L. Media, Performative Identity, and the New American Freak Show. London and New York: Palgrave MacMillan, 2017. Williams, Linda. “When the Woman Looks.” Horror, The Film Reader. Ed. Mark Jancovich. London and New York: Routledge, 2002. 61-66.

IntroductionThis paper addresses two separate notions of embodiment – western maternal embodiment and art making as a form of embodied critical resistance. It takes as its subject breeder; my unpublished five minute video installation from 2012, which synthesises these two separate conceptual framings of embodiment as a means to visually and conceptually rupture dominant ideologies surrounding Australian motherhood. Emerging from a paradoxical landscape of fear, loathing and desire, breeder is my dark satirical take on ambivalent myths surrounding suburban Australian motherhood. Portraying my white, heavily pregnant body breeding, cooking and consuming pink, sugar-coated butterflies, breeder renders literal the Australian mother as both idealised nation-builder and vilified, self-indulgent abuser. A feminine reification of Goya’s Saturn Devouring His Children, breeder attempts to make visible my own grapplings with maternal ambivalence, to complicate even further, the already strained position of motherhood within the Australian cultural imaginary. Employing the mediums of video and performance to visually manifest an ambivalent protagonist who displays both nurturing maternal ideals and murderous inclinations, breeder pushes contradictory maternal expectations to their breaking point and challengingly offers the following proposition: “This is what you want; but what you’ll get is so much more than you bargained for” (Grosz 136). Drawing upon critical, feminist theorising that challenges idealised views of motherhood; accounts of motherhood by mothers themselves; as well as my own personal grapplings with maternal expectations, this paper weaves reflexive writing with textual analysis to explore how an art-based methodology of embodied critical resistance can problematise representations of motherhood within Australia. By visualising the disjuncture between dominant representations of motherhood that have saturated Australian mainstream media since the late 1990s and the complex ambivalent reality of some women’s actual experiences of mothering, this paper discusses how breeder’s intimate portrayal of maternal domesticity at the limits of tolerability, critically resists socially acceptable mothering practices by satirising the cultural construct of motherhood as a means “to use it, deform it, and make it groan and protest” (Nietzsche qtd. in Gutting).Contradictory Maternal KnowledgeImages of motherhood are all around us; communicating ideals and stereotypes that tell us how mothers should feel, think and act. But these images and the concepts of motherhood that underpin them are full of contradictions. Cultural representations of the idealised and sometimes “yummy mummy” - middle class, attractive, healthy, sexy and heterosexual – (see Fraser; Johnson), contrast with depictions of “bad” mothers, leading to motherhood being simultaneously idealised and demonised within the popular press (Bullen et al.; McRobbie, Top Girls; McRobbie, In the Aftermath; McRobbie, Reflections on Feminism; Walkerdine et al.). Mothers own accounts of motherhood reflect these unsettling contradictions (Miller; Thomson et al.; Wilkinson). Claiming the maternal experience is both “heaven and hell” due to the daily experience of irreconcilable and contradictory feelings (Coward), mothers (myself included), silently struggle between feelings of extreme love and opposing feelings of failure, despair and hate as we get caught up in trying to achieve a set of ideals that promulgate standards of perfection that are beyond our reach. Surrounded by images of motherhood that do not resonate with the contradictory nature of the lived maternal experience, mothers are “torn in two” as we desperately try to reconcile or find absolution for maternal emotions that dominant cultural representations of motherhood render unacceptable. According to Roszika Parker, this complicated and contradictory experience where a mother has both loving and hating feelings for her child is that of maternal ambivalence; a form of exquisite suffering that oscillates between the overwhelming affect of blissful gratification and the raw edges of bitter resentment (Parker 1). As Parker states, maternal ambivalence refers to:Those fleeting (or not so fleeting) feelings of hatred for a child that can grip a mother, the moment of recoil from a much loved body, the desire to abandon, to smash the untouched plate of food in a toddler’s face, to yank a child’s arm while crossing the road, scrub too hard with a face cloth, change the lock on an adolescent or the fantasy of hurling a howling baby out of the window (5).However, it is not only feelings of hatred that stir up ambivalence in the mother, so too can the overwhelming intensity of love itself render the rush of ambivalence so surprising and so painful. Commenting on the extreme contradictory emotions that fill a mother and how not only excessive hatred, but excessive love can turn dangerously fatal, Parker turns to Simone De Beauvoir’s idea of “carnal plenitude”; that is, where the child elicits from the mother, the emotion of domination; where the child becomes the “other” who is both prey and double (30). For Parker, De Beauvoir’s “carnal plenitude” is imaged by mothers in a myriad of ways, from a desire to gobble up the child, to feelings of wanting to gather the child into a fatal smothering hug. Commenting on her own unsettling love/hate relationship with her child, Adrienne Rich describes her experiences of maternal ambivalences as “the murderous alternation between bitter resentment and raw-edged nerves and blissful gratification and tenderness” (363). Unable to come to terms with this paradox at the core of the unfolding process of motherhood, our culture defends itself against this illogical ambivalence in the mother by separating the good nurturing mother from the bad neglectful mother in an attempt to deny the fact that they are one and the same. Resulting in a culture that either denigrates or idealises mothers, we are constantly presented with images of the good perfect nurturing mother and her murderous alter ego; the bad fatal mother who neglects and smothers. This means that how a mother feels about mothering or the meaning it has for her, is heavily determined by cultural representations of motherhood. Arguing for a creative transformation of the maternal that breaches the mutual exclusivities that separate motherhood, I am called to action by Susan Rubin Suleiman, who writes (quoting psychoanalyst Helene Deutsch): “Mothers don’t write, they are written” (Suleiman 5). As a visual attempt to negotiate, translate and thus “write” my lived experience of Australian motherhood, breeder gives voice to the raw material of contradictory (and often taboo experiences) surrounding maternal embodiment and subjectivity. Hijacking and redeploying contradictory understandings and representations of Australian motherhood to push maternal ideals to their breaking point, breeder seeks to create a kind of “mother trouble” that challenges the disjuncture between dominant social constructions of motherhood designed to keep us assigned to our proper place. Viscerally embracing the reality that much of life with small children revolves around loss of control and disintegration of physical boundaries, breeder visually explores the complex and contradictory performances surrounding lived experiences of mothering within Australia to complicate even further the already strained position of western maternal embodiment.Situated Maternal KnowledgeOver the last decade and a half, women’s bodies and their capacity to reproduce have become centre stage in the unfolding drama of Australian economic policy. In 1999 fears surrounding dwindling birth-rates and less future tax revenue, led then Victorian Premier Jeff Kennett to address a number of exclusive private girls’ schools. Making Australia-wide headlines, Kennett urged these affluent young women to abandon their desire for a university degree and instead invited them to consider motherhood as the ultimate career choice (Dever). In 2004, John Howard’s Liberal government made headlines as they announced the new maternity allowance; a $3000 lump-sum financial incentive for women to leave work and have babies. Ending this announcement by urging the assembled gathering of mostly male reporters to go home and have “one for the Dad, one for the Mum and one for the Country” (Baird and Cutcher 103), Federal Treasurer Peter Costello made a last ditch effort to save Baby Boomers from their imminent pensionless doom. Failing to come to terms with the impending saturation of the retirement market without the appropriate tax payer support, the Liberal Government turned baby-making into the ultimate Patriotic act as they saw in women bodies, the key to prevent Australia’s looming economic crisis. However, not all women’s bodies were considered up to the job of producing the longed for “Good tax-paying Citizen” (Tyler). Kennett only visited exclusive private girls’ schools (Ferrier), headhunting only the highest calibre of affluent breeders. Blue-collar inter-mingling was to be adamantly discouraged. Costello’s 2004 “baby bonus” catch-cry not only caused international ire, but also implicitly relegated the duty of child-bearing patriotism to a normalised heterosexual, nuclear family milieu. Unwed or lesbian mothers need not apply. Finally, as government spokespeople repeatedly proclaimed that the new maternity allowance was not income tested, this suggested that the target nation-builder breeder demographic was the higher than average income earner. Let’s get it straight people – only highly skilled, high IQ’s, heterosexual, wedded, young, white women were required in this exclusive breeding program (see Allen and Osgood; Skeggs; Tyler). And if the point hadn’t already been made perfectly clear, newspaper tabloids, talkback radio and current affairs programs all over the country were recruited to make sure the public knew exactly what type of mother Australia was looking for. Out of control young, jobless single mothers hit the headlines as fears abounded that they were breeding into oblivion. An inherently selfish and narcissistic lot, you could be forgiven for thinking that Australia was running rampant with so-called bogan single mothers, who left their babies trapped in hot airless cars in casino carparks all over the country as they spent their multiple “baby bonus’” on booze, ciggies, LCD’s and gambling (see Milne; O’Connor; Simpson and Dowling). Sucking the economy dry as they leeched good tax-payer dollars from Centrelink, these undesirables were the mothers Australia neither needed nor wanted. Producing offspring relegated to the category of bludgerhood before they could even crawl, these mothers became the punching bag for the Australian cultural imaginary as newspaper headlines screamed “Thou Shalt Not Breed” (Gordon). Seen as the embodiment of horror regarding the ever out-of-control nature of women’s bodies, these undesirable mothers materialised out of a socio-political landscape that although idealised women’s bodies as Australia’s economic saviour, also feared their inability to be managed and contained. Hoarding their capacity to reproduce for their own selfish narcissistic desires, these white trash mothers became the horror par excellence within the Australian cultural imaginary as they were publically regarded as the vilified evil alter-ego of the good, respectable white affluent young mother Australian policy makers were after. Forums all over the country were inundated. “Yes,” the dominant voices seemed to proclaim: “We want to build our population. We need more tax-paying citizens. But we only want white, self-less, nurturing, affluent mothers. We want women who can breed us moral upstanding subjects. We do not want lazy good for nothing moochers.” Emerging from this paradoxical maternal landscape of fear, loathing and desire, breeder is a visual and performative manifestation of my own inability to come to terms with the idealisation and denigration of motherhood within Australia. Involving a profound recognition that the personal is still the political, I not only attempt to visually trace the relationship between popular Australian cultural formations and individual experiences, but also to visually “write” my own embodied grapplings with maternal ambivalence. Following the premise that “critique without resistance is empty and resistance without critique is blind” (Hoy 6), I find art practice to be a critically situated and embodied act that can openly resist the power of dominant ideologies by highlighting maternal corporeal transgressions. A creative destablising action, I utilise the mediums of video and performance within breeder to explore personal, historical and culturally situated expectations of motherhood within Australia as a means to subvert dominant ideologies of motherhood within the Australian cultural imaginary. Performing Maternal KnowledgeReworking Goya’s Romantic Gothic vision of fatherhood in Saturn Devouring His Children, breeder is a five minute two-screen video performance that puts an ironic twist to the “good” and “bad” myths of Australian motherhood. Depicting myself as the young white heavily pregnant protagonist breeding monarch butterflies in my suburban backyard, sugar-coating, cooking and then eating them, breeder uses an exaggerated kitsch aesthetic to render literal the Australian mother as both idealistic nation-builder and self-indulgent abuser. Selfishly hoarding my breeding potential for myself, luxuriating and devouring my “offspring” for my own pleasure and delight rather than for the common good, breeder simultaneously defies and is complicit with motherhood expectations within the suburban Australian imaginary. Filmed in my backyard in the southern suburbs of Perth, Western Australia, breeder manifests my own maternal ambivalence and deliberately complicates the dichotomous and strained position motherhood holds in western society. Breeder is presented as a two screen video installation. The left screen is a fast-paced, brightly coloured, jump-cut narrative with a pregnant protagonist (myself). It has three main scenes or settings: garden, kitchen and terrace. The right screen is a slow-moving flow of images that shows the entire monarch butterfly breeding cycle in detail; close ups of eggs slowly turning into caterpillars, caterpillars creating cocoons and the gradual opening of wings as butterflies emerge from cocoons. All the while, the metamorphic cycle is aided by the pregnant protagonist, who cares for them until she sets them free of their breeding cage. In the left screen, apricot roses, orange trees, yellow hibiscus bushes, lush green lawns, a swimming pool and an Aussie backyard garden shed are glimpsed as the pregnant protagonist runs, jumps and sneaks up on butterflies while brandishing a red-handled butterfly net; dressed in red high heels and a white lace frock. Bunnies with pink bows jump, dogs in pink collars bark and a very young boy dressed in a navy-blue sailor suit all make cameo appearances as large monarch butterflies are collected and placed inside a child’s cherry red insect container. In a jump-cut transition, the female protagonist appears in a stark white kitchen; now dressed in a bright pink and apricot floral apron and baby-pink hair ribbon tied in a bow in her blonde ponytail. Standing behind the kitchen bench, she carefully measures sugar into a bowl. She then adds pink food colouring into the crystal white sugar, turning it into a bright pink concoction. Cracking eggs and separating them, she whisks the egg whites to form soft marshmallow peaks. Dipping a paint brush into the egg whites, she paints the fluffy mixture onto the butterflies (now dead), which are laid out on a well-used metal biscuit tray. Using her fingers to sprinkle the bright pink sugar concoction onto the butterflies, she then places them into the oven to bake and stands back with a smile. In the third and final scene, the female protagonist sits down at a table in a garden terrace in front of French-styled doors. Set for high tea with an antique floral tea pot and cup, lace table cloth and petit fours, she pours herself a cup of tea. Adding a teaspoon of sugar, she stirs and then selects a strawberry tart from a three-tiered high-tea stand that holds brightly iced cupcakes, cherry friands, tiny lemon meringue pies, sweet little strawberry tarts and pink sugar coated butterflies. Munching her way through tarts, pies, friands and cupcakes, she finally licks her lips and fuchsia tipped fingers and then carefully chooses a pink sugar coated butterfly. Close ups of her crimson coated mouth show her licking the pink sugar-crumbs from lips and fingers as she silently devours the butterfly. Leaning back in chair, she smiles, then picks up a pink leather bound book and relaxes as she begins to read herself into the afternoon. Screen fades to black. ConclusionAs a mother I am all fragmented, contradictory; full of ambivalence, love, guilt and shame. After seventeen years and five children, you would think that I would be used to this space. Instead, it is a space that I battle to come to terms with each and every day. So how to strategically negotiate engrained codes of maternity and embrace the complexities of embodied maternal knowledge? Indeed, how to speak of the difficulties and incomparable beauties of the maternal without having those variously inflected and complex experiences turn into clichés of what enduring motherhood is supposed to be? Visually and performatively grappling with my own fallout from mothering ideals and expectations where sometimes all I feel I am left with is “a monster of selfishness and intolerance” (Rich 363), breeder materialises my own experiences with maternal ambivalence and my inability to reconcile or negotiate multiple contradictory identities into a single maternal position. Ashamed of my self, my body, my obsessions, my anger, my hatred, my rage, my laughter, my sorrow and most of all my oscillation between a complete and utter desire to kill each and every one of my children and an overwhelming desire to gobble them all up, I make art work that is embedded in the grime and grittiness of my everyday life as a young mother living in the southern suburbs of Western Australia. A life that is most often mundane, sometimes sad, embarrassing, rude and occasionally heartbreaking. A life filled with such simple joy and such complicated sorrow. A life that in reality, is anything but manageable and contained. Although this is my experience, I know that I am not the only one. As an artist I engage in the embodied and critically resistant practice of sampling from my “mother” identities in order to bring out multiple, conflictive responses that provocatively encourage new ways of thinking and acknowledging embodied maternal knowledge. Although claims abound that this results in a practice that is “too personal” or “too specific” (Liss xv), I do not believe that this in fact risks reifying essentialism. Despite much feminist debate over the years regarding essentialist/social constructivist positions, I would still rather use my body as a site of embodied knowledge then rhetorically give it up. Acting as a disruption and challenge to the concepts of idealised or denigrated maternal embodiment, the images and performances of motherhood in breeder then, are more than simple acknowledgements of the reality of the good and bad mother, or acts reclaiming an identity that they taught me to despise (Cliff) or rebelling against having to be a "woman" at all. Instead, breeder is a lucid and explicit declaration of intent that politely refuses to keep every maternal body in its place.References Allen, Kim, and Jane Osgood. “Young Women Negotiating Maternal Subjectivities: The Significance of Social Class.” Studies in the Maternal. 1.2 (2009). 30 July 2012 ‹www.mamsie.bbk.ac.uk›.Almond, Barbara. The Monster Within. Berkeley: University of California Press, 2011.Baird, Marian, and Leanne Cutcher. “’One for the Father, One for the Mother and One for the Country': An Examination of the Construction of Motherhood through the Prism of Paid Maternity Leave.” Hecate 31.2 (2005): 103-113. Bullen, Elizabeth, Jane Kenway, and Valerie Hey. “New Labour, Social Exclusion and Educational Risk Management: The Case of ‘Gymslip Mums’.” British Educational Research Journal. 26.4 (2000): 441-456.Cliff, Michelle. Claiming an Identity They Taught Me to Despise. Michigan: Persephone Press, 1980.Coward, Ross. “The Heaven and Hell of Mothering: Mothering and Ambivalence in the Mass Media.” In Wendy Hollway and Brid Featherston, eds. Mothering and Ambivalence. London: Routledge, 1997.Dever, Maryanne. “Baby Talk: The Howard Government, Families and the Politics of Difference.” Hecate 31.2 (2005): 45-61Ferrier, Carole. “So, What Is to Be Done about the Family?” Australian Humanities Review (2006): 39-40.Fraser, Liz. The Yummy Mummy Survival Guide. New York: Harper Collins, 2007.Gutting, Gary. Foucault: A Very Short Introduction. New York: Oxford University Press, 2005.Gordon, Josh. “Thou Shalt Not Breed.” The Age, 9 May 2010.Grosz, Elizabeth. Volatile Bodies. St Leonards: Allen and Unwin, 1986.Hoy, David C. Critical Resistance. Cambridge: MIT Press, 2005.Johnson, Anna. The Yummy Mummy Manifesto: Baby, Beauty, Body and Bliss. New York: Ballantine, 2009.Liss, Andrea. Feminist Art and the Maternal. Minneapolis: University of Minnesota Press, 2009.McRobbie, Angela. “Top Girls: Young Women and the Post-Feminist Sexual Contract.” Cultural Studies. 21. 4. (2007): 718-737.---. In the Aftermath of Feminism: Gender, Culture and Social Change. London: Sage. 2008.---. “Reflections on Feminism, Immaterial Labour and the Post-Fordist Regime.” New Formations 70 (Winter 2011): 60-76. 30 July 2012 ‹http://dx.doi.org.dbgw.lis.curtin.edu.au/10.3898/NEWF.70.04.2010›.Miller, Tina. Making Sense of Motherhood: A Narrative Approach. Cambridge: Cambridge University Press. 2005.Milne, Glenn. “Baby Bonus Rethink.” The Courier Mail 11 Nov. 2006. 30 Sep. 2011 ‹http://www.couriermail.com.au/news/national-old/baby-bonus-rethink/story-e6freooo-1111112507517›.O’Connor, Mike. “Baby Bonus Budget Handouts a Luxury We Can Ill Afford.” The Courier Mai. 5 Dec. 2011. 30 Apr. 2012 ‹http://www.couriermail.com.au/news/opinion/handouts-luxury-we-can-ill-afford/story-e6frerdf-1226213654447›.Parker, Roszika. Mother Love/Mother Hate, London: Virago Press, 1995.Rich, Adrienne. “Anger and Tenderness.” In M. Davey, ed. Mother Reader. New York: Seven Stories Press, 2001.Simpson, Kirsty, and Jason Dowling. “Gambling Soars in Child Bonus Week”. The Sunday Age Aug. 2004. 28 Apr. 2012 ‹http://www.couriermail.com.au/news/opinion/handouts-luxury-we-can-ill-afford/story-e6frerdf-1226213654447›.Skeggs, Beverly. Formations of Class and Gender: Becoming Respectable. London: Sage, 1997.Suleiman, Susan. “Writing and Motherhood,” Mother Reader Ed. Moyra Davey. New York: Seven Stories Press, 2001. 113-138Thomson, Rachel, Mary Jane Kehily, Lucy Hadfield, and Sue Sharpe. Making Modern Mothers. Bristol: Policy Press, 2011. 30 July 2012 ‹http://www.policypress.co.uk/display.asp?K=9781847426055&sf1=keyword&st1=motherhood&m=1&dc=16›.Tyler, Imogen. “’Chav Mum, Chav Scum’: Class Disgust in Contemporary Britain.” Feminist Media Studies 8.2. (2008): 17-34. 31 July 2012 http://dx.doi.org/10.1080/14680770701824779›.Walkerdine, Valerie, Helen Lucey, and Melody June. Growing Up Girl: Psychosocial Explorations of Gender and Class. London: Palgrave. 2001. Wilkinson, Tony. Uncertain Surrenders: The Coexistence of Beauty and Menace in the Maternal Bond and Photography. PhD thesis. Perth: Edith Cowan University, 2012. 31 July 2012 ‹http://ro.ecu.edu.au/cgi/viewcontent.cgi?article=1458&context=theses›.

BASTARDYAll children born before matrimony, or so long after the death of the husband as to render it impossible that the child could be begotten by him, are bastards.– Cro. Jac. 451William Toone: The Magistrates Manual, 1817 (66)On 4 September 1832, the body of a newborn baby boy was found washed up on the shore at the port town of Fremantle, Western Australia. As the result of an inquest into the child’s suspicious death, a 20-year-old, unmarried woman named Mary Summerland was accused of concealing his birth. In October 2014, 25-year-old Irish backpacker Caroline Quinn faced court in Perth, Western Australia, over claims that she concealed the birth of her stillborn child after giving birth in the remote north west town of Halls Creek during May of the same year. Both women denied the existence of their children, both appear to have given birth to their “illegitimate” babies alone, and both women claimed that they did not know that they had ever been pregnant at all. In addition, both women hid the body of their dead child for several days while the people they lived with or were close to, did not appear to notice that the mother of the child had had a baby. In neither case did any person associated with either woman seek to look for the missing child after it had been born.Despite occurring 182 years apart, the striking similarities between these cases could lead to the assumption that it is almost as if there were a written script of behaviour that would explain the actions of both young women. Close examination of the laws surrounding child murder, infanticide and concealment of birth reveals evidence of similar behaviours being enacted by women as far back as the 1600s (and earlier), and all are shaped in response to the legal frameworks that prosecuted women who gave birth outside of marriage.This article traces the history of child murder law from its formation in England in the 1600s and explores how early moral assumptions concerning unmarried mothers echoed through the lived experiences of women who killed their illegitimate babies in colonial Western Australia, and continue to resonate in the treatment of, and legal response to, women accused of similar crimes in the present day. The Unlicensed ChildThe unlicensed child is a term coined by Swain and Howe to more accurately define the social matrix faced by single women and their children in Australia. The term seeks to emphasise the repressive and controlling religious, legal and social pressures that acted on Australian women who had children outside marriage until the mid-1970s (xxi, 1, 92, 94). For the purposes of this article, I extend Swain and Howe’s term the unlicensed child to coin the term the unlicensed mother. Following on from Swain and Howe’s definition, if the children of unmarried mothers did not have a license to be born, it is essential to acknowledge that their mothers did not have a license to give birth. Women who had children without social and legal sanction gave birth within a society that did not allocate them “permission” to be mothers, something that the corporeality of pregnancy made it impossible for them not to be. Their own bodies—and the bodies of the babies growing inside them—betrayed them. Unlicensed mothers were punished socially, religiously, legally and financially, and their children were considered sinful and inferior to children who had married parents simply because they had been born (Scheper-Hughes 410). This unspoken lack of authorisation to experience the unavoidably innate physicality of pregnancy, birth and motherhood, in turn implies that, until recently unmarried mothers did not have license to be mothers. Two MothersAll that remains of the “case” of Mary Summerland is a file archived at the State Records Office of Western Australia under the title CONS 3472, Item 10: Rex V Mary Summerland. Yet revealed within those sparse documents is a story echoed by the events surrounding Caroline Quinn nearly two hundred years later. In September 1832, Mary Summerland was an unmarried domestic servant living and working in Fremantle when the body of a baby was found lying on a beach very close to the settlement. Western Australia had only been colonized by the British in 1829. The discovery of the body of an infant in such a tiny village (colonial Fremantle had a population of only 436 women and girls out of 1341 non-Aboriginal emigrants) (Gardiner) set in motion an inquest that resulted in Mary Summerland being investigated over the suspicious death of the child.The records suggest that Mary may have given birth, apparently alone, over a week prior to the corpse of the baby being discovered, yet no one in Fremantle, including her employer and her family, appeared to have noticed that Mary might have been pregnant, or that she had given birth to a child. When Mary Summerland was eventually accused of giving birth to the baby, she strongly denied that she had ever been pregnant, and denied being the mother of the child. It is not known how her infant ended up being disposed of in the ocean. It is also not known if Mary was eventually charged with concealment or child murder, but in either scenario, the case against her was dismissed as “no true bill” when she faced her trial. The details publically available on the case of Caroline Quinn are also sparse. Even the sex of her child has not been revealed in any of the media coverage of the event. Yet examination of the limited details available on her charge of “concealment of birth” reveal similarities between her behaviours and those of Mary Summerland.In May 2014 Caroline Quinn had been “travelling with friends in the Kimberly region of Western Australia” (Lee), and, just as Mary did, Caroline claims she “did not realise that she was pregnant” when she went into labour (Independent.ie). She appears, like Mary Summerland, to have given birth alone, and also like Mary, when her child died due to unexplained circumstances she hid the corpse for several days. Also echoing Mary’s story, no person in the sparsely populated Hall’s Creek community (the town has a populace of 1,211) or any friends in Caroline’s circle of acquaintances appears to have noticed her pregnancy, nor did they realise that she had given birth to a baby until the body of the child was discovered hidden in a hotel room several days after her or his birth. The media records are unclear as to whether Caroline revealed her condition to her friends or whether they “discovered” the body without her assistance. The case was not brought to the attention of authorities until Caroline’s friends took her to receive medical attention at the local hospital and staff there notified the police.Media coverage of the death of Caroline Quinn’s baby suggests her child was stillborn or died soon after birth. As of 13 August 2014 Caroline was granted leave by the Chief Magistrate to return home to Ireland while she awaited her trial, as “without trivialising the matter, nothing more serious was alleged than the concealing of the birth” (Collins, "Irish Woman"). Caroline Quinn was not required to return to Australia to appear at her trial and when the case was presented at the Perth Magistrates Court on Thursday 2 October, all charges against her were dropped as the prosecutor felt “it was not in the public interest” to proceed with legal action (Collins, "Case").Statutory MarginalisationTo understand the similarities between the behaviours of, and legal and medical response to, Mary Summerland and Caroline Quinn, it is important to situate the deaths of their children within the wider context of child murder, concealment of birth and “bastardy” law. Tracing the development of these methods of law-making clarifies the parallels between much of the child murder, infanticide and concealment of birth narrative that has occurred in Western Australia since non-Aboriginal settlement.Despite the isolated nature of Western Australia, the nearly 400 years since the law was formed in England, and the extremely remote rural locations where both these women lived and worked, their stories are remarkably alike. It is almost as if there were a written script and each member of the cast knew what role to play: both Mary and Caroline knew to hide their pregnancies, to deny the overwhelmingly traumatic experience of giving birth alone, and to conceal the corpses of their babies. The fathers of their children appear to have cut off any connection to the women or their child. The family, friends, or employers of the parents of the dead babies knew to pretend that they did not know that the mother was pregnant or who the father was. The police and medical officers knew to charge these women and to collect evidence that could be used to simultaneously meet the needs of the both prosecution and the defence when the cases were brought to trial.In reference to Mary Summerland’s case, in colonial Western Australia when a woman gave birth to an infant who died under suspicious circumstances, she could be prosecuted with two charges: “child murder” and/or “concealment of birth”. It is suggestive that Mary may have been charged with both. The laws regarding these two offences were focused almost exclusively on the deaths of unlicensed children and were so deeply interconnected they are difficult to untangle. For Probyn, shame pierces the centre of who we think we are, “what makes it remarkable is that it reveals with precision our values, hopes and aspirations, beyond the generalities of good manners and cultured norms” (x). Dipping into the streams of legal and medical discourse that flow back to the seventeenth century highlights the pervasiveness of discourses marginalising single women and their children. This situates Mary Summerland and Caroline Quinn within a ‘burden on society’ narrative of guilt, blame and shame that has been in circulation for over 500 years, and continues to resonate in the present (Coull).An Act to Prevent the Destroying and Murthering of Bastard ChildrenIn England prior to the 17th century, penalties for extramarital sex, the birth and/or maintenance of unlicensed children or for committing child murder were expressed through church courts (Damme 2-6; Rapaport 548; Butler 61; Hoffer and Hull 3-4). Discussion of how the punishment of child murder left the religious sphere and came to be regulated by secular laws that were focused exclusively on the unlicensed mother points to two main arguments: firstly, the patriarchal response to unlicensed (particularly female) sexuality; and secondly, a moral panic regarding a perceived rise in unlicensed pregnancies in women of the lower classes, and the resulting financial burden placed on local parishes to support unwanted, unlicensed children (Rapaport 532, 48-52; McMahon XVII, 126-29; Osborne 49; Meyer 3-8 of 14). In many respects, as Meyer suggests, “the legal system subtly encouraged neonaticide through its nearly universally negative treatment of bastard children” (240).The first of these “personal control laws” (Hoffer and Hull 13) was the Old Poor Law created by Henry VIII in 1533, and put in place to regulate all members of English society who needed to rely on the financial assistance of the parish to survive. Prior to 1533, “by custom the children of the rich depended on their relations, while the ‘fatherless poor’ relied on the charity of the monastic institutions and the municipalities” (Teichman 60-61). Its implementation marks the historical point where the state began to take responsibility for maintenance of the poor away from the church by holding communities responsible for “the problem of destitution” (Teichman 60-61; Meyer 243).The establishment of the poor law system of relief created a hierarchy of poverty in which some poor people, such as those suffering from sickness or those who were old, were seen as worthy of receiving support, while others, who were destitute as a result of “debauchery” or other self-inflicted means were seen as undeserving and sent to a house of correction or common gaol. Underprivileged, unlicensed mothers and their children were seen to be part of the category of recipients unfit for help (Jackson 31). Burdens on SocietyIt was in response to the narrative of poor unlicensed women and their children being undeserving fiscal burdens on law abiding, financially stretched community members that in 1576 a law targeted specifically at holding genetic parents responsible for the financial maintenance of unlicensed children entered the secular courts for the first time. Called the Elizabethan Poor Law it was enacted in response to the concerns of local parishes who felt that, due to the expenses exacted by the poor laws, they were being burdened with the care of a greatly increased number of unlicensed children (Jackson 30; Meyer 5-6; Teichman 61). While the 1576 legislation prosecuted both parents of unlicensed children, McMahon interprets the law as being created in response to a blend of moral and economic forces, undergirded by a deep, collective fear of illegitimacy (McMahon 128). By the 1570s “unwed mothers were routinely whipped and sent to prison” (Meyer 242) and “guardians of the poor” could force unlicensed mothers to wear a “badge” (Teichman 63). Yet surprisingly, while parishes felt that numbers of unlicensed children were increasing, no concomitant rise was actually recorded (McMahon 128).The most damning evidence of the failure of this law, was the surging incidence of infanticide following its implementation (Rapaport 548-49; Hoffer and Hull 11-13). After 1576 the number of women prosecuted for infanticide increased by 225 percent. Convictions resulting in unlicensed mothers being executed also rose (Meyer 246; Hoffer and Hull 8, 18).Infanticide IncreasesBy 1624 the level of infanticide in local communities was deemed to be so great An Act to Prevent the Destroying and Murthering of Bastard Children was created. The Act made child murder a “sex-specific crime”, focused exclusively on the unlicensed mother, who if found guilty of the offence was punished by death. Probyn suggests that “shame is intimately social” (77) and indeed, the wording of An Act to Prevent highlights the remarkably similar behaviours enacted by single women desperate to avoid the shame and criminal implication linked to the social position of unlicensed mother: Whereas many lewd Women that have been delivered of Bastard Children, to avoyd their shame and to escape punishment [my italics], doe secretlie bury, or conceale the Death of their Children, and after if the child be found dead the said Women doe alleadge that the said Children were borne dead;…For the preventing therefore of this great Mischiefe…if any Woman…be delivered of any issue of the Body, Male or Female, which being born alive, should by the Lawes of this Realm be a bastard, and that she endeavour privatlie either by drowning or secret burying thereof, or any other way, either by herselfe of the procuring of others, soe to conceale the Death thereof, as that it may not come to light, whether it be borne alive or not, but be concealed, in every such Case the Mother so offending shall suffer Death… (Davies 214; O'Donovan 259; Law Reform Commission of Western Australia 104; Osborne 49; Rose 1-2; Rapaport 548). An Act to Prevent also “contained an extraordinary provision which was a reversion of the ordinary common law presumption of dead birth” (Davies 214), removing the burden of proof from the prosecution and placing it on the defence (Francus 133; McMahon 128; Meyer 2 of 14). The implication being that if the dead body of a newborn, unlicensed baby was found hidden, it was automatically assumed that the child had been murdered by their mother (Law Reform Commission of Western Australia 104; Osborne 49; Rapaport 549-50; Francus 133). This made the Act unusual in that “the offence involved was the concealment of death rather than the death itself” (O'Donovan 259). The only way an unlicensed mother charged with child murder was able to avoid capital punishment was to produce at least one witness to give evidence that the child was “borne dead” (Law Reform Commission of Western Australia 104; Meyer 238; McMahon 126-27).Remarkable SimilaritiesClearly, the objective of An Act to Prevent was not simply to preserve infant life. It is suggestive that it was enacted in response to women wishing to avoid the legal, social, corporal and religious punishment highlighted by the implementation of the poor law legislation enacted throughout earlier centuries. It is also suggestive that these pressures were so powerful that threat of death if found guilty of killing their neonate baby was not enough to deter women from concealing their unlicensed pregnancies and committing child murder. Strikingly analogous to the behaviours of Mary Summerland in 19th century colonial Western Australia, and Caroline Quinn in 2014, the self-preservation implicit in the “strategies of secrecy” (Gowing 87) surrounding unlicensed birth and child murder often left the mother of a dead baby as the only witness to her baby’s death (McMahon xvii 49-50).An Act to Prevent set in motion the legislation that was eventually used to prosecute Mary Summerland in colonial Western Australia (Jackson 7, Davies, 213) and remnants of it still linger in the present where they have been incorporated into the ‘concealment of birth law’ that prosecuted Caroline Quinn (Legal Online TLA [10.1.182]).Changing the ‘Script’Shame runs like a viral code through the centuries to resonate within the legal response to women who committed infanticide in colonial Western Australia. It continues on through the behaviours of, and legal responses to, the story of Caroline Quinn and her child. As Probyn observes, “shame reminds us about the promises we keep to ourselves” in turn revealing our desire for belonging and elements of our deepest fears (p. x). While Caroline may live in a society that no longer outwardly condemns women who give birth outside of marriage, it is fascinating that the suite of behaviours manifested in response to her pregnancy and the birth of her child—by herself, her friends, and the wider community—can be linked to the narratives surrounding the formation of “child murder” and “concealment” law nearly 400 years earlier. Caroline’s narrative also encompasses similar behaviours enacted by Mary Summerland in 1832, in particular that Caroline knew to say that her child was “born dead” and that she had merely concealed her or his body—nothing more. This behaviour appears to have secured the release of both women as although both Mary and Caroline faced criminal investigation, neither was convicted of any crime. Yet, neither of these women or their small communities were alone in their responses. My research has uncovered 55 cases linked to child murder in Western Australia and the people involved in all of these incidences share unusually similar behaviours (Gardiner). Perhaps, it is only through the wider community becoming aware of the resonance of child murder law echoing through the centuries, that certain women who are pregnant with unwanted children will be able to write a different script for themselves, and their “unlicensed” children. ReferencesButler, Sara, M. "A Case of Indifference? Child Murder in Later Medieval England." Journal of Women's History 19.4 (2007): 59-82. Collins, Padraig. "Case against Irish Woman for Concealing Birth Dropped." The Irish Times 2 Oct. 2014. ---. "Irish Woman Held for Hiding Birth in Australia Allowed Return Home." The Irish Times 13 Aug. 2014. Coull, Kim. “The Womb Artist – A Novel: Translating Late Discovery Adoptee Pre-Verbal Trauma into Narrative”. Dissertation. Perth, WA: Edith Cowan University, 2014.Damme, Catherine. "Infanticide: The Worth of an Infant under Law." Medical History 22.1 (1978): 1-24. Davies, D.S. "Child-Killing in English Law." The Modern Law Review 1.3 (1937): 203-23. Dickinson, J.R., and J.A. Sharpe. "Infanticide in Early Modern England: The Court of Great Sessions at Chester, 1650-1800." Infanticide: Historical Perspectives on Child Murder and Concealment, 1550-2000. Ed. Mark Jackson. Hants: Ashgate, 2002. 35-51.Francus, Marilyn. "Monstrous Mothers, Monstrous Societies: Infanticide and the Rule of Law in Restoration and Eighteenth-Century England." Eighteenth-Century Life 21.2 (1997): 133-56. Gardiner, Amanda. "Sex, Death and Desperation: Infanticide, Neonaticide and Concealment of Birth in Colonial Western Australia." Dissertation. Perth, WA: Edith Cowan University, 2014.Gowing, Laura. "Secret Births and Infanticide in Seventeenth-Century England." Past & Present 156 (1997): 87-115. Hoffer, Peter C., and N.E.H. Hull. Murdering Mothers: Infanticide in England and New England 1558-1803. New York: New York University Press, 1984. Independent.ie. "Irish Woman Facing Up to Two Years in Jail for Concealing Death of Her Baby in Australia." 8 Aug. 2014. Law Reform Commission of Western Australia. "Chapter 3: Manslaughter and Other Homicide Offences." Review of the Law of Homicide: Final Report. Perth: Law Reform Commission of Western Australia, 2007. 85-117.Lee, Sally. "Irish Backpacker Charged over the Death of a Baby She Gave Birth to While Travelling in the Australia [sic] Outback." Daily Mail 8 Aug. 2014. Legal Online. "The Laws of Australia." Thomson Reuters 2010. McMahon, Vanessa. Murder in Shakespeare's England. London: Hambledon and London, 2004. Meyer, Jon'a. "Unintended Consequences for the Youngest Victims: The Role of Law in Encouraging Neonaticide from the Seventeenth to Nineteenth Centuries." Criminal Justice Studies 18.3 (2005): 237-54. O'Donovan, K. "The Medicalisation of Infanticide." Criminal Law Review (May 1984): 259-64. Osborne, Judith A. "The Crime of Infanticide: Throwing Out the Baby with the Bathwater." Canadian Journal of Family Law 6 (1987): 47-59. Rapaport, Elizabeth. "Mad Women and Desperate Girls: Infanticide and Child Murder in Law and Myth." Fordham Urban Law Journal 33.2 (2006): 527-69.Rose, Lionel. The Massacre of the Innocents: Infanticide in Britain, 1800-1939. London: Routledge & Kegan, 1986. Scheper-Hughes, Nancy. Death without Weeping: The Violence of Everyday Life in Brazil. Los Angeles: University of California Press, 1992. Swain, Shurlee, and Renate Howe. Single Mothers and Their Children: Disposal, Punishment and Survival in Australia. Cambridge: Cambridge University Press, 1995. Teichman, Jenny. Illegitimacy: An Examination of Bastardy. Oxford: Cornell University Press, 1982. Toone, William. The Magistrate's Manual: Or a Summary of the Duties and Powers of a Justice of the Peace. 2nd ed. London: Joseph Butterworth and Son, 1817.

ExpositionPortland, Oregon (USA) has become known for an artisanal or ‘maker’ economy that relies on a resurgence of place specificity (Heying), primarily expressed and exported to a global audience in the notion of ‘Portland Made’ (Roy). Portland Made reveals a tension immanent in the notion of ‘place’: place is both here and not here, both real and imaginary. What emerges is a complicated picture of how place conceptually captures various intersections of materiality and mythology, aesthetics and economics. On the one hand, Portland Made represents the collective brand-identity used by Portland’s makers to signify a products’ material existence as handcrafted, place-embedded, and authentic. These characteristics lead to certain assumptions about the concept of ‘local’ (Marotta and Heying): what meaning does Portland Made convey, and how is such meaning distributed? On the other hand, the seemingly intentional embedding of place-specificity in objects meant for distribution far outside of Portland begs another type of question: how does Portland come to be discursively representative of these characteristics, and how are such representations distributed to global audiences? How does this global distribution and consumption of immaterial Portland feed back into the production of material Portland?To answer these questions we look to the realm of social media, specifically the popular image-based service Instagram. For the uninitiated, Instagram is a web-based social media service that allows pictures to be shared and seen by anyone that follows a person or business’ Instagram account. Actions include posting original photos (often taken and posted with a cell phone), ‘liking’ pictures, and ‘hash-tagging’ posts with trending terms that increase visibility. Instagram presents us with a complex view of place as both material and virtual, sometimes reifying and sometimes abstracting often-contradictory understandings of place specificity. Many makers use Instagram to promote their products to a broad audience and, in doing so, makers participate in the construction of Portland’s mythology. In this paper, we use empirical insights to theorise makers’ role in shaping and cultivating the virtual and material aspects of place. Additionally, we discuss how makers navigate the complex relationships tied to the importance of place in their specific cultural productions. In the first section, we develop the notion of a curated maker subjectivity. In the second section, we consider the relationship between subjectivity and place. Both sections emphasize how Instagram mediates the relationship between place and subjectivity. Through spotlighting particular literatures in each section, we attempt to fill a gap in the literature that addresses the relationship between subjectivity, place, and social media. Through this line of analysis, we attempt to better understand how and where Portland is made, along with the implications for Portland’s makers.ActionThe insights from this paper came to us inadvertently. While conducting fieldwork that interrogated ‘localism’ and how Portland makers conceptualise local, makers repeatedly discussed the importance of social media to their work. In our fieldwork, Instagram in particular has presented us with new opportunities to query the entanglements of real and virtual embedded in collective identifications with place. This paper draws from interviews conducted for two closely related research projects. The first examines maker ecosystems in three US cities, Portland, Chicago and New York (Doussard et. al.; Wolf-Powers and Levers). We drew from the Portland interviews (n=38) conducted for this project. The second research project is our multi-year examination of Portland’s maker community, where we have conducted interviews (n=48), two annual surveys of members of the Portland Made Collective (n=126 for 2014, n=338 for 2015) and numerous field observations. As will be evident below, our sample of makers includes small crafters and producers from a variety of ‘traditional’ sectors ranging from baking to carpentry to photography, all united by a common identification with the maker movement. Using insights from this trove of data as well as general observations of the changing artisan landscape of Portland, we address the question of how social media mediates the space between Portland as a material place and Portland as an imaginary place.Social Media, Subjectivity, and Authenticity In the post-Fordist era, creative self-enterprise and entrepreneurialism have been elevated to mythical status (Szeman), becoming especially important in the creative and digital industries. These industries have been characterized by contract based work (Neff, Wissinger, and Zukin; Storey, Salaman, and Platman), unstable employment (Hesmondhalgh and Baker), and the logic of flexible specialization (Duffy and Hund; Gill). In this context of hyper individualization and intense competition, creative workers and other entrepreneurs are increasingly pushed to strategically brand, curate, and project representational images of their subjectivity in order to secure new work (Gill), embody the values of the market (Banet-Weiser and Arzumanova), and take on commercial logics of authenticity (Duffy; Marwick and boyd). For example, Duffy and Hund explore how female fashion bloggers represent their branded persona, revealing three interrelated tropes typically used by bloggers: the destiny of passionate work; the presentation of a glam lifestyle; and carefully curated forms of social sharing. These curated tropes obscure the (unpaid) emotional and aesthetic labour (Hracs and Leslie), self-discipline, and capital required to run these blogs. Duffy and Hund also point out that this concealment is generative of particular mythologies about creative work, gender, race, and class. To this list we would add place; below, we will show the use of Instagram by Portland’s makers not only perpetuates particular mythologies about artisan labour and demands self-branding, but is also a spatial practice that is productive of place through the use of visual vernaculars that reflect a localized and globalized articulation of the social and physical milieu of Portland (Hjorth and Gu; Pike). Similar to many other artists and creative entrepreneurs (Pasquinelli and Sjöholm), Portland’s makers typically work long hours in order to produce high quality, unique goods at a volume that will afford them the ability to pay rent in Portland’s increasingly expensive central city neighbourhoods. Much of this work is done from the home: according to our survey of Portland Made Collective’s member firms, 40% consist of single entrepreneurs working from home. Despite being a part of a creative milieu that is constantly captured by the Portland ‘brand’, working long hours, alone, produces a sense of isolation, articulated well by this apparel maker:It’s very isolating working from home alone. [...] The other people I know are working from home, handmade people, I’ll post something, and it makes you realize we’re all sitting at home doing the exact same thing. We can’t all hang out because you gotta focus when you’re working, but when I’m like ugh, I just need a little break from the sewing machine for five minutes, I go on Instagram.This statement paints Instagram as a coping mechanism for the isolation of working alone from home, an important impetus for makers to use Instagram. This maker uses Instagram roughly two hours per workday to connect with other makers and to follow certain ‘trendsetters’ (many of whom also live in Portland). Following other makers allows the maker community to gauge where they are relative to other makers; one furniture maker told us that she was able to see where she should be going based on other makers that were slightly ahead of her, but she could also advise other makers that were slightly behind her. The effect is a sense of collaborative participation in the ‘scene’, which both alleviates the sense of isolation and helps makers gain legitimacy from others in their milieu. As we show below, this participation demands from makers a curative process of identity formation. Jacque Rancière’s intentional double meaning of the French term partage (the “distribution of the sensible”) creates space to frame curation in terms of the politics around “sharing in” and “sharing out” (Méchoulan). For Rancière, the curative aspect of communities (or scenes) reveals something inherently political about aesthetics: the politics of visibility on Instagram “revolve around what is seen and what can be said about it, who has the ability to see and the talent to speak, around the properties of space and the possibilities of time” (8-9). An integral part of the process of curating a particular identity to express over Instagram is reflected by who they follow or what they ‘like’ (a few makers mentioned the fact that they ‘like’ things strategically).Ultimately, makers need followers for their brand (product brand, self-brand, and place-brand), which requires makers to engage in a form of aesthetic labour through a curated articulation of who a maker is–their personal story, or what Duffy and Hund call “the destiny of passionate work”–and how that translates into what they make at the same time. These identities congeal over Instagram: one maker described this as a “circle of firms that are moving together.” Penetrating that circle by curating connections over Instagram is an important branding strategy.As a confections maker told us, strategically using hashtags and stylizing pictures to fit the trends is paramount. Doing these things effectively draws attention from other makers and trendsetters, and, as an apparel maker told us, getting even one influential trendsetter or blogger to follow them on Instagram can translate into huge influxes of attention (and sales) for their business. Furthermore, getting featured by an influential blogger or online magazine can yield instantaneous results. For instance, we spoke with an electronics accessories maker that had been featured in Gizmodo a few years prior, and the subsequent uptick in demand led him to hire over 20 new employees.The formulation of a ‘maker’ subjectivity reveals the underlying manner in which certain subjective characteristics are expressed while others remain hidden; expressing the wrong characteristics may subvert the ability for makers to establish themselves in the milieu. We asked a small Portland enterprise that documents the local maker scene about the process of curating an Instagram photo, especially curious about how they aesthetically frame ‘site visits’ at maker workspaces. We were somewhat surprised to hear that makers tend to “clean too much” ahead of a photo shoot; the photographer we spoke with told us that people want to see the space as it looks when it’s being worked in, when it’s a little messy. The photographer expressed an interest in accentuating the maker’s ‘individual understanding’ of the maker aesthetic; the framing and the lighting of each photo is meant to relay traces of the maker to potential consumers. The desire seems to be the expression and experience of ‘authenticity’, a desire that if captured correctly grants the maker a great deal of purchase in the field of Portland Made consumers. This is all to say that the curation of the workspaces is essential to the construction of the maker subjectivity and the Portland imaginary. Maker workshops are rendered as real places where real makers that belong to an authentic maker milieu produce authentic Portland goods that have a piece of Portland embedded within them (Molotch). Instagram is central in distributing that mythology to a global audience.At this point we can start to develop the relationship between maker subjectivity and place. Authenticity, in this context, appears to be tied to the product being both handmade and place-specific. As the curated imaginary of Portland matures, a growing dialogue emerges between makers and consumers of Portland Made (authentic) goods. This dialogue is a negotiated form of authority in which the maker claims authority while the consumer simultaneously confers authority. The aforementioned place-specificity signals a new layer of magic in regards to Portland’s distinctive position: would ‘making’ in any other place be generative of such authority? According to a number of our interviewees, being from Portland carries the assumption that Portland’s makers have a certain level of expertise that comes from being completely embedded in Portland’s creative scene. This complex interplay between real and virtual treats Portland’s imaginary as a concrete reality, preparing it for consumption by reinforcing the notion of an authoritative collective brand (Portland Made). One bicycle accessory maker claimed that the ability of Portland’s makers to access the Portland brand transmits credibility for makers of things associated with Portland, such as bikes, beer, and crafty goods. This perhaps explains why so many makers use Portland in the name of their company (e.g. Portland Razor Company) and why so many stamp their goods with ‘Made in Portland’.This, however, comes with an added set of expectations: the maker, again, is tasked with cultivating and performing a particular aesthetic in order to achieve legitimacy with their target audience, only this time it ends up being the dominant aesthetic associated with a specific place. For instance, the aforementioned bicycle accessory maker that we spoke with recalled an experience at a craft fair in which many of the consumers were less concerned with his prices than whether his goods were handmade in Portland. Without this legitimation, the good would not have the mysticism of Portland as a place locked within it. In this way, the authenticity of a place becomes metonymic (e.g. Portlandia), similar to how Detroit became known as ‘Motor City’. Portland’s particular authenticity is wrapped up in individuality, craftiness, creativity, and environmental conscientiousness, all things that makers in some way embed in their products (Molotch) and express in the photos on their Instagram feeds (Hjorth).(Social) Media, Place, and the Performance of Aesthetics In this section, we turn our attention to the relationship between subjectivity, place, and Instagram. Scholars have investigated how television production (Pramett), branding (Pike), and locative-based social media (Hjorth, Hjorth and Gu, Hjorth and Lim, Leszczynski) function as spatial practices. The practices affect and govern experiences and interactions with space, thereby generating spatial hybridity (de Souza e Silva). McQuire, for example, investigates the historical formation of the ‘media city’, demonstrating how various media technologies have become interconnected with the architectural structures of the city. Pramett expands on this analysis of media representations of cities by interrogating how media production acts as a spatial practice that produces and governs contested urban spaces, the people in those spaces, and the habitus of the place, forming what she dubs the “media neighbourhood.” The media neighbourhood becomes ordered by the constant opportunities for neighbourhood residents to be involved in media production; residents must navigate and interact with local space as though they may be captured on film or asked to work in the background production at any moment. These material (on site shooting and local hiring practices) and immaterial (textual, musical, and visual representations of a city) production practices become exploitative, extracting value from a place for media industries and developers that capitalize on a place’s popular imaginary.McQuire’s media city and Pramett’s media neighbourhood help us understand the embeddedness of (social) media in the material landscapes of Portland. Over the past few years, Portland has begun experiencing new flows of tourists and migrants–we should note that more than a few makers mentioned in interviews that they moved to Portland in order to become makers–expecting to find what they see on Instagram overlaid materially on the city itself. And indeed, they do: ‘vibrant’ neighbourhood districts such as Alberta Arts, Belmont, Mississippi, Hawthorne, Northwest 23rd, and downtown Portland’s rebranded ‘West End’ are all increasingly full of colourful boutiques that express maker aesthetics and sell local maker goods. Not only do the goods and boutiques need to exemplify these aesthetic qualities, but the makers and the workspaces from which these goods come from, need to fit that aesthetic.The maker subjectivity is developed through the navigation of both real and virtual experiences that contour the social performance of a ‘maker aesthetic’. This aesthetic has become increasingly socially consumed, a trend especially visible on Instagram: as a point of reference, there are at least four Portland-based ‘foodies’ that have over 80,000 followers on Instagram. One visible result of this curated and performed subjectivity and the place-brand it captures is the physical transformation of Portland: (material) space has become a surface onto which the (virtual) Instagram/maker aesthetic is being inscribed, a stage on which the maker aesthetic is performed. The material and immaterial are interwoven into a dramaturgy that gives space a certain set of meanings oriented toward creativity, quirkiness, and consumption. Meanings cultivated over Instagram, then, become productive of meaning in place. These meanings are consumed by thousands of tourists and newly minted Portlanders, as images of people posing in front of Portland’s hipster institutions (such as Salt & Straw or Voodoo Donuts) are captured on iPhones and redistributed back across Instagram for the world to experience. Perhaps this is why Tokyo now has an outpost of Portland’s Blue Star Donuts or why Red Hook (Brooklyn) has its own version of Portland’s Pok Pok. One designer/maker, who had recently relocated to Portland, captured the popular imaginary of Portland in this conversation:Maker: People in Brooklyn love the idea that it came from Portland. People in Seattle love it; people in the Midwest love that it came from Portland right now, because Portland’s like the thing.Interviewer: What does that mean, what does it embody?Maker: They know that it’s local, it like, they know that maker thing is there, it’s in Portland, that they know it’s organic to Portland, it’s local to Portland, there’s this crazy movement that you hear throughout the United States about–Interviewer: So people are getting a piece of that?Maker: Yeah.For us, the dialogical relationship between material and immaterial has never been more entangled. Instagram is one way that makers might control the gap between fragmentation and belonging (i.e. to a particular community or milieu), although in the process they are confronted with an aesthetic distribution that is productive of a mythological sense of place that social media seems to produce, distribute, and consume so effectively. In the era of social media, where sense of place is so quickly transmitted, cities can come to represent a sense of collective identity, and that identity might in turn be distributed across its material landscape.DenouementThrough every wrench turn, every stitching of fabric, every boutique opening, and every Instagram post, makers actively produce Portland as both a local and global place. Portland is constructed through the material and virtual interactions makers engage in, both cultivating and framing everyday interactions in space and ideas held about place. In the first section, we focused on the curation of a maker aesthetic and the development of the maker subjectivity mediated through Instagram. The second section attempted to better understand how those aesthetic performances on Instagram become imprinted on urban space and how these inscriptions feedback to global audiences. Taken together, these performances reveal the complex undertaking that makers adopt in branding their goods as Portland Made. In addition, we hope to have shown the complex entanglements between space and place, production and consumption, and ‘here’ and ‘not here’ that are enrolled in value production at the nexus of place-brand generation.Our investigation opens the door to another, perhaps more problematic set of interrogations which are beyond the scope of this paper. In particular, and especially in consideration of Portland’s gentrification crisis, we see two related sets of displacements as necessary of further interrogation. First, as we answer the question of where Portland is made, we acknowledge that the capturing of Portland Made as a brand perpetuates a process of displacement and “spatio-subjective” regulation that both reflects and reproduces spatial rationalizations (Williams and Dourish). This dis-place-ment renders particular neighbourhoods and populations within Portland, specifically ethnic minorities and the outer edges of the metropolitan area, invisible or superfluous to the city’s imaginary. Portland, as presented by makers through their Instagram accounts, conceals the city’s “power geometries” (Massey) and ignores the broader social context Portland exists in, while perpetuating the exclusion of ethnic minorities from the conversation about what else is made in Portland.Second, as Portland Made has become virtually representative of a deepening connection between makers and place, the performance of such aesthetic labour has left makers to navigate a process that increasingly leads to their own estrangement from the very place they have a hand in creating. This process reveals an absurdity: makers are making the very thing that displaces them. The cultivation of the maker milieu attracts companies, in-movers, and tourists to Portland, thus creating a tight real estate market and driving up property values. Living and working in Portland is increasingly difficult for makers, epitomized by the recent sale and eviction of approximately 500 makers from the Town Storage facility (Hammill). Additionally, industrial space in the city is increasingly coveted by tech firms, and competition over such space is being complicated by looming zoning changes in Portland’s new comprehensive plan.Our conclusions suggest additional research is needed to understand the relationship(s) between such aesthetic performance and various forms of displacement, but we also suggest attention to the global reach of such dynamics: how is Portland’s maker ecosystem connected to the global maker community over social media, and how is space shaped differentially in other places despite a seemingly homogenizing maker aesthetic? Additionally, we do not explore policy implications above, although there is significant space for such exploration with consideration to the attention that Portland and the maker movement in general are receiving from policymakers hungry for a post-Fordist magic bullet. ReferencesBanet-Weiser, Sarah, and Inna Arzumanova. “Creative Authorship, Self-Actualizing Women, and the Self-Brand.” Media Authorship. Eds. Cynthia Chris and David A. Gerstner. New York, NY: Routledge, 2012: 163-179. De Souza e Silva, Adriana. “From Cyber to Hybrid: Mobile Technologies as Interfaces of Hybrid Spaces.” Space and Culture 9.3 (2006): 261–278.Duffy, Brooke Erin, “The Romance of Work: Gender and Aspirational Labour in the Digital Culture Industries.” International Journal of Cultural Studies (2015): 1–17. Duffy, Brooke Erin, and Emily Hund. “‘Having It All’ on Social Media: Entrepreneurial Femininity and Self-Branding among Fashion Bloggers.” Social Media + Society 1.2 (2015): n. pag. Doussard, Marc, Charles Heying, Greg Schrock, and Laura Wolf-Powers. Metropolitan Maker Networks: The Role of Policy, Organization, and "Maker-Enabling Entrepreneurs" in Building the Maker Economy. Progress update to the Ewing Marion Kauffman Foundation. 2015. Gill, Rosalind. “‘Life Is a Pitch’: Managing the Self in New Media Work.” Managing Media Work (2010): n. pag. Hammill, Luke. "Sale of Towne Storage Building Sends Evicted Artists, Others Scrambling for Space." The Oregonian, 2016.Hesmondhalgh, David, and Sarah Baker. Creative Labour: Media Work in Three Cultural Industries. London, UK: Routledge, 2011. Heying, Charles. Brew to Bikes: Portland’s Artisan Economy. Portland, OR: Ooligan Press, 2010. Hjorth, Larissa. “The Place of the Emplaced Mobile: A Case Study into Gendered Locative Media Practices.” Mobile Media & Communication 1.1 (2013): 110–115. Hjorth, Larissa, and Kay Gu. “The Place of Emplaced Visualities: A Case Study of Smartphone Visuality and Location-Based Social Media in Shanghai, China.” Continuum: Journal of Media & Cultural Studies 26.5 (2012): 699–713. Hjorth, Larissa, and Sun Sun Lim. “Mobile Intimacy in an Age of Affective Mobile Media.” Feminist Media Studies 12.4 (2012): 477–484. Hracs, Brian J., and Deborah Leslie. “Aesthetic Labour in Creative Industries: The Case of Independent Musicians in Toronto, Canada.” Area 46.1 (2014): 66–73. Leszczynski, A. “Spatial Media/tion.” Progress in Human Geography 39.6 (2014): 729–751. Marotta, Stephen, and Charles Heying. “Interrogating Localism: What Does ‘Made in Portland’ Really Mean?” Craft Economies: Cultural Economies of the Handmade. Eds. Susan Luckman and Nicola Thomas. London, UK: Bloomsbury Academic: forthcoming. Marwick, Alice E., and danah boyd. “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience.” New Media & Society 13.1 (2011): 114–133. Massey, Doreen. “A Global Sense of Place.” Space, Place, and Gender. Minneapolis, MN: University of Minnesota Press, 1994. McQuire, Scott. The Media City: Media, Architecture and Urban Space. Los Angeles, CA: Sage Publications Inc., 2008. Mechoulan, Eric. “Introduction: On the Edges of Jacques Ranciere.” SubStance 33.1 (2004): 3–9. Molotch, Harvey. “Place in Product.” International Journal of Urban and Regional Research 26.4 (2003): 665–688. Neff, Gina, Elizabeth Wissinger, and Sharon Zukin. “Entrepreneurial Labor among Cultural Producers: ‘Cool’ Jobs in ‘Hot’ Industries.” Social Semiotics 15.3 (2005): 307–334. Pasquinelli, Cecilia, and Jenny Sjöholm. “Art and Resilience: The Spatial Practices of Making a Resilient Artistic Career in London.” City, Culture and Society 6.3 (2015): 75–81. Pike, Andy. “Placing Brands and Branding: A Socio-Spatial Biography of Newcastle Brown Ale.” Transactions of the Institute of British Geographers 36.2 (2011): 206–222. ———. “Progress in Human Geography Geographies of Brands and Branding Geographies of Brands and Branding.” (2009): 1–27. Ranciere, Jacque. The Politics of Aesthetics. London: Bloomsbury Academic, 2004. Roy, Kelley. Portland Made. Portland, OR: Self-Published, 2015.

Over the past two decades in the West, practices of ethical consumption have become increasingly visible within mainstream consumer culture (Lewis and Potter). While they manifest in a variety of forms, such practices are frequently articulated to politics of anti-consumerism, environmentalism, and sustainable consumption through which lifestyle choices are conceived as methods for investing in—and articulating—ethical and social concerns. Such practices are typically understood as both a reflection of the increasing global influence of neoliberal, consumer-oriented modes of citizenship and a response to the destabilisation of capitalism’s certainties in the wake of ongoing climate change and the global financial crisis (Castells et al.; Miller). Consume less, consume differently, recycle, do-it-yourself: activities that have historically been associated with explicitly activist movements (see Bryner) are now increasingly accessible and attractive to people for whom these consumption choices might serve as their first introduction to countercultural practices. While the notion of “counterculture” is today a contested concept—one that no longer refers only to “the” (i.e. 1960s) counterculture, but also to a range of radical movements and practices—it is one which is useful for thinking about the ways in which difference from, and resistance to, the “mainstream” can be asserted. Within contemporary consumer culture, resistance is now often articulated in ways which suggests that the lines between the “countercultural” and the “mainstream” are no longer clear cut (Desmond, McDonagh and O’Donohue 263). For Castells et al. (12), this is especially the case when the structures of capitalism are under strain, as this is when alternative and countercultural ways of living increasingly enter the mainstream. The concept of counterculture, then, is useful for understanding the ways in which progressive political values may be reimagined, rearticulated and represented within the mainstream, thereby offering access points to political participation for people who may not necessarily describe their activities as resistant or even as politically engaged (Barnett et al. 45). One of the most interesting aspects of this phenomenon is how a progressive politics of consumption is expressed through images and aesthetics that are culturally coded as conservative. Across a range of contemporary media and popular cultural forms, notions of ethical consumption are often paralleled by resurgences in practices associated with domesticity and traditional femininities. From retro fashions referencing 1940s and 1950s femininity to the growing popularisation of crafting and cooking, many of the “old-fashioned” practices of domesticity that had been critiqued and rejected by second wave feminism (see Brunsdon The Feminist 216), are being reimagined as simultaneously nostalgic and politically progressive choices for women (and, sometimes, for men). This paper explores how the contemporary mobilisation of traditional femininities can activate progressive, countercultural politics of gender and consumption. Specifically, it will examine the popularisation of the “nanna” as a countercultural icon that exemplifies the contemporary politics of retro femininities. Drawing upon data from our larger, more comprehensive studies, this paper uses two case studies—the rise of “nanna-style” cookbooks and the “nanna culture” of indie lifestyle magazine Frankie—to explore the ways that traditional femininities can be reworked to prompt a rethinking of current consumption practices, foster connection (in the case of nanna-style cookbooks) and challenge the limitations of contemporary gender norms (in the case of Frankie). While we are not suggesting that these politics are necessarily deliberately encoded in the texts (although sometimes they may be) or that these texts are inevitably interpreted in the way that we are suggesting, this paper offers preliminary textual “readings” (Kellner 12) of the ways that countercultural values can be uncovered within mainstream cultural forms. Nanna-style cookbooks and Frankie magazine are each examples of a broader resignification of the nanna that has been occurring across a number of sites of contemporary popular culture. Previous associations of the nanna as old, conservative or uncool are being replaced with new images of nannas as active, skilled, funky women. For example, this is evident in the recent resurgences of craft cultures, which reshape the meanings of contemporary knitting as being “not your grandma’s knitting” (Fields 150), but as a “fun, hip, and political” new hobby (Groeneveld 260). Such craft activities have been described using discourses of “revolution and reclamation” (Groeneveld 266) to mobilise countercultural practices ranging from explicitly activist “craftivism” (Corbett and Housley) to more ordinary, everyday politics of consumption and time management. Through activities such as “knit ins”, yarn bombing, and Stitch “N” Bitch circles, contemporary craft practices can be seen as an expression of the “historically reflexive and community minded new amateur”, whose craft practices facilitate new connections between amateurs to enable “alternative values and ways of living” and reject negative aspects of modern consumer society (Hackney 187). Even for women with less explicit activist commitments, an investment in the practices of retro femininities can provide opportunities for community-building, including across generations, in which participants are offered not only a “welcome respite from the rush and hurry of everyday life”, but also access to a suite of activities through which they can resist dominant approaches to consumption (Nathanson 119). Consequently, nostalgic images of grandmotherly practices need not signal only a conservative marketing strategy or desire to return to a (patriarchal, pre-feminist) past as they are sometimes interpreted (see Trussler), but a means through which images of the past can be resignified and reinterpreted in the context of contemporary needs and politics. Cooking Nanna-Style Nanna-style cookbooks are an example of “emergent uses of the past” (Bramall 15) for present purposes. “Nanna-style” is a currently popular category within the cookbook publishing and retailing industries that, for many critics, has been understood as an essentially conservative response to the financial uncertainties of the economic downturn (Orr). Certainly, nanna-style cookbooks are, on one level at least, uncritically and unreflexively nostalgic for a time when women’s cooking was central to providing the comforts of home. In Nonna to Nana: Stories of Food and Family, grandmothers are presented as part of a “fast-disappearing generation of matriarchs” whose recipes must be preserved so that “we [can] honour the love and dedication [they] give through the simple gift of making and sharing their food” (DiBlasi and DiBlasi, book synopsis). Merle’s Kitchen, written by 79-year-old author and Country Women’s Association (CWA) judge, Merle Parrish, is littered with reminisces about what life was like “in those days” when the “kitchen was the heart of the home” and women prepared baked treats each week for their children and husbands (Parrish vii). Sweet Paul Eat & Make: Charming Recipes and Kitchen Crafts You Will Love is filled with the recipes and stories of author Paul Lowe’s grandmother, Mormor, who doted on her family with delicious pancakes cooked at any time of the day. Such images of the grandmother’s selfless dedication to her family deploy the romance of what Jean Duruz (58) has called “Cooking Woman,” a figure whose entire identity is subsumed within the pleasure and comfort that she provides to others. Through the medium of the cookbook, Cooking Woman serves the fantasies of the “nostalgic cosmopolitan” (Duruz 61) for whom the pleasures of the nanna reflect an essentially (albeit unacknowledged) conservative impulse. However, for others, the nostalgia of Cooking Woman need not necessarily involve endorsement of her domestic servitude, but instead evoke images of an (imagined, utopian) past as a means of exploring the pleasures and contradictions of contemporary femininities and consumption practices (see Hollows 190). Such texts are part of a broader set of practices associated with what Bramall (21) calls “austerity chic.” Austerity chic’s full political potential is evident in explicitly countercultural cookbooks like Heidi Minx’s Home Rockanomics, which invokes the DIY spirit of punk to present recycling, cooking and craft making as methods for investing in an anti-corporate, vegan activist politics. But for Bramall (31), even less challenging texts featuring nostalgic images of nannas can activate progressive demands about the need to consume more sustainably in ways that make these ideas more accessible to a broader range of constituencies. In particular, such texts offer forms of “alternative hedonism” through which practices of ethical consumption need not be characterised by experiences of self-denial but by a reconceptualisation of what constitutes the “good life” (Soper 211). In the practices of austerity chic as they are presented in nanna-style cookbooks, grandmotherly practices of baking and cooking are presented as frugal and self-sufficient, but also as granting access to experiences of pleasure, including the pleasures of familial warmth, cohesion and connection. Specifically, these books emphasise the ways in which cooking, and baking in particular, helps to forge connections between generations. For the authors of Pass It Down and Keep Baking, the recipes of grandmothers and great-aunts are described as “treasures” to be “cherished and passed on to future generations” (Wilkinson and Wilkinson 2). For the authors of Nonna to Nana, the food of the authors’ own grandmother is described as the “thread that bound our family together” (DiBlasi and DiBlasi 2). In contrast to some of the more explicitly political retro-inspired movements, which often construct the new formations of these practices as distinct from those of older women (e.g. “not your grandma’s knitting”), these more mainstream texts celebrate generational cohesion. Given the ways in which feminist histories have tended to discursively pit the various “waves” of feminism in opposition to that which came before, the celebration of the grandmother as a unifying figure becomes a means through which connections can be forged between past and present subjectivities (see Bramall 134). Such intergenerational connections—and the notion that grandmotherly practices are treasures to be preserved—also serve as a way of reimagining and reinterpreting (often devalued) feminine domestic activities as alternative sources of pleasure and of the “good life” at a time when reducing consumption and adopting more sustainable lifestyle practices is becoming increasingly urgent (see Bramall; Soper). While this might nonetheless be interpreted as compliant with contemporary patriarchal and capitalist structures—indeed, there is nothing inherently countercultural about conceiving the domestic as a site of pleasure—the potential radicalism of these texts lies in the ways that they highlight how investment in the fantasies, pleasures and activities of domesticity are not available only to women, nor are they associated only with the reproduction of traditional gender roles. For example in Sweet Paul Eat & Make, Lowe’s adoption of many of Mormor’s culinary and craft practices highlights the symbolic work that the nanna performs to enable his own commitment to forms of traditionally feminine domesticity. The fact that he is also large, hairy, heavily tattooed and pictured with a cute little French bulldog constructs Lowe as a simultaneously masculine and “camp” figure who, much like the playful and excessive femininity of well-known figures like Nigella Lawson (Brunsdon “Martha” 51), highlights the inherent performativity of both gendered and domestic subjectivities, and hence challenges any uncritical investment in these traditional roles. The countercultural potential of nanna-style cookbooks, then, lies not necessarily in an explicitly activist politics, but in a politics of the everyday. This is a politics in which seemingly conservative, nostalgic images of the nanna can make available new forms of identity, including those that emerge between generations, between the masculine and the feminine, and between imagined utopias of domesticity and the economic and environmental realities of contemporary consumer culture. Frankie’s Indie Nanna The countercultural potential of the nanna is also mobilised in fashion and lifestyle publications, including Frankie magazine, which is described as part of a “world where nanna culture is revered” (“Frankie Magazine Beats the Odds”). Frankie exemplifies both a reaction against a particular brand of femininity, and an invitation to consume more sustainably as part of the indie youth trend. Indie, as it manifests in Frankie, blends retro aesthetics with progressive politics in ways that present countercultural practices not as explicitly oppositional, but as access points to inclusive, empowering and pleasurable femininities. Frankie’s version of nanna culture can be found throughout the magazine, particularly in its focus on retro styles. The nanna is invoked in instructions for making nanna-style items, such as issue 46’s call to “Pop on a Cuppa: How to Make Your Own Nanna-Style Tea Cosy” (Lincolne 92-93), and in the retro aesthetics found throughout the magazine, including recipes depicting baked goods served on old-fashioned crockery and features on homes designed with a vintage theme (see Nov.-Dec. 2012 and Mar.-Apr. 2013). Much like nanna-style cookbooks, Frankie’s celebration of nanna culture offers readers alternative ways of thinking about consumption, inviting them to imagine the “satisfactions to be had from consuming differently” (Soper 222) and to construct ethical consumption as both expressions of alternative critical consumer culture and as practices of “cool” consumer connoisseurship (Franklin 165). Here, making your own items, purchasing second-hand items, or repurposing old wares, are presented not as forms of sacrifice, but as pleasurable and fashionable choices for young women. This contrasts with the consumption practices typically promoted in other contemporary women’s magazines. Most clearly, Frankie’s promotion of nanna chic stands in opposition to the models of desirable femininity characteristic of glossies like Cosmopolitan. The archetypal “Cosmo Girl” is represented as a woman seeking to achieve social mobility and desirability through consumption of cosmetics, fashion and sexual relationships (Oullette 366-367). In contrast, the nanna, with her lack of overt sexuality, older age, and conservative approach to consumption, invites identification with forms of feminine subjectivity that resist the patriarchal ideologies that are seen as typical of mainstream women’s magazines (see Gill 217). Frankie’s cover artwork demonstrates its constructed difference from modes of desirable femininity promoted by its glossy counterparts. The cover of the magazine’s 50th issue, for example, featured a embroidered collage depicting a range of objects including a sewing machine, teapot, retro glasses, flowers and a bicycle. This cover, which looks handcrafted and features items that evoke both nanna culture and indie style, offers forms of feminine style and desirability based on homecrafts, domestic self-sufficiency and do-it-yourself sustainability. The nanna herself is directly referenced on the cover of issue 52, which features an illustration of a woman in an armchair, seated in front of vintage-style floral wallpaper, a cup of tea in her hand, and her hair in a bun. While she does not possess physical features that signify old age such as grey hair or wrinkles, her location and style choices can each be read as signifiers of the nanna. Yet by featuring her on the cover of a young women’s magazine—and by dressing her in high-heeled boots—the nanna is constructed as subject position available to young, potentially desirable women. In contrast to glossy women’s magazines featuring images of young models or celebrities in sexualised poses (see Gill 184), Frankie offers a progressive politics of gender in which old-fashioned activities can provide means of challenging identities and consumption practices dominant within mainstream cultural industries. As Bramall (121) argues of “retro femininities in austerity,” such representations provide readers access to “subjectivities [that] may incorporate a certain critique of consumer capitalism.” By offering alternative modes of consumption in which women are not necessarily defined by youth and sexual desirability, Frankie’s indie nanna provides an implicit critique of mainstream consumerism’s models of ideal femininity. This gender politics thus relies not simply on an uncritical “gender reversal” (Plumwood 62), but rather reworks and recombines elements of past and present femininities to create new meanings and identities. Much like nanna-style cookbooks’ grandmotherly figures who unite generations, Frankie constructs the nanna as a source of wisdom and a figure to be respected. For example, a two-page spread entitled “Ask a Nanna” featured Polaroid pictures of nannas answering the question: “What would you tell your 20-year-old self?” (Evans 92-93). The magazine also regularly features older women, such as the profile describing Sonia Grevell as “a champion at crochet and living generously” (Corry 107). The editors’ letter of a recent issue describes the issue’s two major themes as “nannas and dirty, dirty rock”, which are described as having a “couple of things in common”: “they’ve been around for a while, you sometimes have to talk loudly in front of them and they rarely take shit from anyone” (Walker and Burke 6). The editors suggest that such “awesomeness” can be emulated by “eating a bikkie while gently moshing around the living room” or “knitting with drum sticks”—both unlikely juxtapositions that represent the unconventional nanna and her incorporation into indie youth culture. This celebration of the nanna stands in contrast to a mainstream media culture that privileges youth, especially for women, and suggests both common interests and learning opportunities between generations. While neither Frankie nor nanna-style cookbooks present themselves as political texts, when they are read within their particular historical and social contexts, they offer new ways of thinking about how countercultural practices are—and could be—mobilised by, and made accessible to, constituencies who may not otherwise identify with an explicitly oppositional politics. These texts sometimes appear to be located within a politically ambiguous nexus of compliance and resistance, but it is in this space of ambiguity that new identities and new commitments to progressive politics can be forged, normalised and made more widely available. These texts may not ultimately challenge capitalist structures of consumption, and they remain commodified products, but by connecting oppositional and mainstream practices, they offer new ways of conceiving the relationships between age, gender, sustainability and pleasure. 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Manuel Castells, João Caraça, and Gustavo Cardoso. Oxford University Press, 2012. 1–16. Corbett, Sarah, and Sarah Housley. “The Craftivist Collective Guide to Craftivism.” Utopian Studies 22.2 (2011): 344-351. Corry, Lucy. “Stitches in Time.” Frankie Jan.-Feb. 2014: 106-107. Desmond, John, Pierre McDonagh and Stephanie O’Donohoe. “Counter-Culture and Consumer Society.” Consumption, Markets and Culture 4.3 (2000): 207-343. DiBlasi, Jessie, and Jacqueline DiBlasi. Nonna to Nana: Stories of Food and Family. Melbourne: Jessie and Jacqueline DiBlasi, 2014. Duruz, Jean. “Haunted Kitchens: Cooking and Remembering.” Gastronomica 4.1 (2004): 57-68. Evans, Daniel. “Ask a Nanna.” Frankie Mar.-Apr. 2010: 92-93. Fields, Corey D. “Not Your Grandma’s Knitting: The Role of Identity Processes in the Transformation of Cultural Practices.” Social Psychology Quarterly 77.2 (2014): 150-165. Frankie. Mar.-Apr. 2013. ---. Nov.- Dec. 2012. “Frankie Magazine Beats the Odds.” The 7.30 Report. 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Lewis, Tania, and Emily Potter (eds). Ethical Consumption: A Critical Introduction. London: Routledge, 2011. Lincolne, Pip. “Pop on a Cuppa.” Frankie Mar.-Apr. 2012: 92-93. Lowe, Paul. Sweet Paul Eat & Make: Charming Recipes and Kitchen Crafts You Will Love. New York: Houghton Mifflin Harcourt, 2014. Miller, Toby. Cultural Citizenship: Cosmopolitanism, Consumerism and Television in a Neoliberal Age. Philadelphia: Temple UP, 2007. Minx, Heidi. Home Rockanomics: 54 Projects and Recipes for Style on the Edge. New York: Thomas Dunne Books, 2009. Nathanson, Elizabeth. Television and Postfeminist Housekeeping. New York: Routledge, 2013. Orr, Gillian. “Sweet Taste of Sales Success: Why Are Cookbooks Selling Better than Ever?” The Independent (7 Sept. 2012). 29 Sep. 2014 ‹http://www.independent.co.uk/life-style/food-and-drink/features/sweet-taste-of-sales-success-why-are-cookbooks-selling-better-than-ever-8113937.html›. 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IntroductionNordic mythology, also known as Norse mythology, is a term used to describe Medieval creation myths and tales of Gods and otherworldly realms, told and retold by Northern Germanic and Scandinavian tribes of the ninth century AD (see for example Gaiman).I discuss a new type of Nordic mythology that is being created through popular culture, social media, books, and television shows. I am interested in how contemporary portrayals of the Nordic countries has created a kind of mythological place called Scandinavia, where things, people, and ideas are better than in other places.Whereas the old myths portray a fierce warrior race, the new myths create a utopian Scandinavia as a place that is inherently good; a place that is progressive and harmonious. In the creation of these new myths the underbelly of the North is often neglected, producing a homogenised representation of a group of countries that are in actuality diverse and inevitably imperfect.ScandimaniaGenerally the term Scandinavia always refers to Denmark, Norway, and Sweden. When including Finland and Iceland, it is more accurate to refer to the five as the Nordic countries. I was born and grew up in Denmark. My observations are skewed towards a focus on Denmark, rather than Scandinavia as a whole. Though I will use the term Nordic and Scandinavia throughout the article, it is worth noting that these definitions describe a group of countries that despite some commonalities are also quite different in geography, and culture.Whether we are speaking strictly of Scandinavia or of the Nordic countries as a whole, one thing is certain: in recent years there has been a surge of popularity in all things Nordic. Scandinavian design has been popular since the 1950s, known for its functionality and simplistic beauty, and globalised through the Swedish furniture chain IKEA. Consequently, Nordic interior design has become a style widely praised and emulated, as has Nordic fashion, architecture, and innovation.The fact that Scandinavian people are often represented as being intelligent and beautiful adds to the notion of stylish and aesthetically pleasing ideals. This is partly why sperm from Danish sperm donors is the most sought after and widely distributed in the world: perhaps prospective parents find the idea of having a baby of Viking stock appealing (Kale). Nordic countries are also known for their egalitarian societies, which are described as “the holy grail of a healthy economy and society” (Cleary). These are countries where the collective good is cherished. Tax rates are high (in Denmark between 55 per cent and 60 per cent of income), which leads to excellent welfare systems.In recent years other terms have entered the collective Western vocabulary. New Nordic Cuisine describes a trend that has taken the culinary world by storm. This term refers to food that is created with seasonal, local, and foraged ingredients. The emphasis being a renewed connection to nature and old ways. In 2016 the Danish word hygge was shortlisted by the Oxford Dictionary as word of the year. A word, which has no direct English translation, it means “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture)”. Countless books were published in the United Kingdom, and elsewhere, explaining the art of hygge. Other Scandinavian words are now becoming popular, such as the Swedish lagom, meaning “just enough”.In the past two years, the United Nations’ World Happiness Report listed Denmark and Norway as the happiest places on earth. Other surveys similarly put the Nordic countries on top as the most prosperous places on earth (Anderson).Mythologies and Discursive FormationsThe standard definition of myth is a “traditional story, especially one concerning the early history of a people or explaining a natural or social phenomenon, and typically involving supernatural beings or events.” Or “A widely held but false belief or idea” (Oxford Dictionaries, Myth).During what became known as the “discursive turn”, both Barthes and Foucault expanded the conception of myth by placing it within a wider socio-political and historical contexts of power and truth. “Discursive formations” became a commonly accepted way of describing a cluster of ideas, images, and practices that define particular “truths” within a given cultural context (Hall 6). In other words, myths serve specific purposes within given socio-cultural constructions.I argue that the current idolisation of Scandinavia is creating a common global narrative of a superior society. A mythical place that has “figured it out”, and found the key to happiness. The mythologised North is based on an array of media stories, statistics, reports, articles, advertising, political rhetoric, books, films, TV series, exhibitions, and social media activity. These perpetuate a “truth” of the Nordic countries as being especially benign, cultured, and distinguished. The Smiling PolicemanIn his well-known essay Myth Today, Barthes analyses an image of a North African boy in uniform saluting the French flag on the front cover of a magazine. Barthes argues that by analysing the semiotic meaning of the image in two stages, one can identify the “myth”.The first level is the signifiers (what we see), a dark skinned boy, a uniform, a raised arm, a flag. The signified is our recognition of these as a North African boy raising his arm to the French flag. The second level of interpretation is the wider context in which we understand what we see: the greatness of France is signified in the depiction of one of her colonial subjects submitting to and glorifying the flag. That is to say, the myth generated by the image is the story of France as a great colonial and military nation.Now take a look at this image, which was distributed the world over in newspapers, online media, and in turn social media (Warren; Kolff). This image is interesting because it epitomises much of what is believed about Scandinavia (the new myths). If we approach the image through the semiotic lens of Barthes, we firstly describe what is seen in the picture (signifiers): a blonde policeman, a girl of dark complexion, a road in the countryside, a van in the distance, and some other people with backpacks on the side of the road. When we put these elements together in context, we understand that the image to be depicting a Danish policeman, blonde, smiling and handsome, playing with a Syrian refugee girl on an empty Danish highway, with her fellow refugees behind her.The second level of interpretation (the myth) is created by combining the elements into a story: A friendly police officer is playing with a refugee girl, which is unusual because policemen are commonly seen as authoritarian and unfriendly to illegal immigrants. This policeman is smiling. He is happy in his job. He is healthy, good-looking, and compassionate.This fits the image of Scandinavian men as good fathers (they have paternity leave, and often help equally with child rearing). The image confirms that the happiest people on earth would of course also have happy, friendly policemen. The belief that the Scandinavian social model is one to admire would appear to be endorsed.The fact that this is in a rural setting with green landscapes adds further to the notion of Nordic freshness, naturalness, environmentalism, and food that comes from the wild. The fact that the policeman is well-groomed, stylish, well-built, and handsome reinforces the notion that Scandinavia is a place of style and taste, where the good Viking gene pool produces fit and beautiful people.It makes sense that in a place with a focus on togetherness and the common good, refugees are also treated well. Just as the French image of a dark-skinned boy saluting the French flag sent out messages of French superiority, this image sends out messages of inherent Nordic goodness in a time where positive images of the European refugee crisis are few and far between.In a discursive discussion, one asks not only what meanings does this image convey, but why is this image chosen, distributed, shared, tweeted, and promoted over other images? What purpose does its proliferation serve? What is the historical context in which it is popularised? What is the cultural imagination/narrative that is served? In the current often depressing socio-political situation in Europe, people like to know that there is a place where compassion and play exists.Among other news stories of death, despair, and border protection, depictions of an idealised North can help calm anxieties by implying the existence of a place that is free of conflict. Jakob Stougaard-Nielsen writes:The flood of journalistic and popular ethnographic explorations of the Nordic region in the UK is an expression, perhaps, of a search for a lost sense of identity, a nostalgic longing for an imagined past society more in tune with pre-Thatcherite welfarist values, by way of consuming, appropriating and exoticising proximate cultural identities such as the now much hyped Danish or Nordic utopias. (Nordic Noir, 6)In The Almost Nearly Perfect People, British writer Michael Booth wonders: “one thing in particular about this new-found love of all things Scandinavian … which struck me as particularly odd: considering all this positive PR, and with awareness of the so-called Nordic miracle at an all-time high, why wasn’t everyone flocking to live here [in Denmark]?” (7).In actuality not many people in the West are interested in living in the Nordic countries. Rather, as Barbara Goodwin writes: “utopias hold up a mirror to the fears and aspirations of the time in which they were written” (2). In other words, in an age of anxiety, where traditional norms and stabilities are shifting, to believe that there is a place where contemporary societies have found a way of living in happiness and togetherness provides a sense of hope. People are not flocking to live in Scandinavia because it is not in their interests to have their utopian ideals shattered by the reality that, though the North has a lot to offer, it is inevitably not a utopia (Sougaard-Nielsen, The Truth Is).UnderbellyParadoxically, in recent years, Scandinavia has become well known for its “Nordic Noir” crime fiction and television. In the documentary TV series Scandimania, British TV personality Hugh Fearnley-Whittingstall travels through Denmark, Sweden, and Norway, exploring the culture, scenery, and food. He finds it curious that Denmark has become so famous for its sombre crime series, such as The Killing and The Bridge, because it seems so far removed from the Denmark he experiences riding around the streets of Copenhagen on his bike.Fearnley-Whittingstall ponders that one has to look hard to find the dark side of Denmark, and that perhaps it does not actually exist at all. This observation points to something essential. Even though millions of viewers worldwide have seen shows such as The Killing, which are known for their dark story lines, bleak urban settings, complex but realistic characters, progressive gender equality, and social commentary, the positive mythologising of Scandinavia remains so strong that it engenders a belief that the underbelly shown in Nordic Noir is perhaps entirely fictional.Stougaard-Nielsen (see also Pitcher, Consuming Race) argues that perhaps the British obsession with Nordic Noir (and this could be applied to other western countries) can be attributed to “a more appropriate white cosmopolitan desire to imagine rooted identities in an age of globalisation steeped in complex identity politics” (Nordic Noir, 8). That is to say that, for a segment of society which feels overwhelmed by contemporary multiculturalism, there may be a pleasure in watching a show that is predominantly populated by white Nordic protagonists, where the homes and people are stylish, and where the Nordic model of welfare and progressive thinking provides a rich identity source for white people as a symbolic point of origin.The watching/reading of Nordic Noir, as well as other preoccupations with all things Nordic, help build upon a mythological sense of whiteness that sets itself apart from our usual notions of race politics, by being an accepted form of longing for the North of bygone ages: a place that is progressive, moral, stylish, and imbued with aspirational ways of living, thinking, and being (Pitcher, Racial Politics).The image of the Danish police officer and the refugee girl fits this ideal of a progressive society where race relations are uncomplicated. The policeman who epitomises the Nordic ideal is in a position of power, but this is an authority which is benevolent. The girl is non-threatening in her otherness, because she is a child and female, and therefore does not fit the culturally dreaded Muslim/terrorist stereotype. In this constellation the two can meet beautifully.The reality, of course, is that the race relations and issues surrounding immigration in Denmark, and in other Nordic countries, are as complicated and often messy and hateful as they are in other countries. In Sweden, as Fearnley-Whittingstall touches upon in Scandimania, there are escalating problems with integration of the many new Swedes and growing inequalities in wealth. In Norway, the underlying race tensions became acutely topical in the aftermath of the 2011 massacre, where right-wing extremist Anders Breivik killed 77 people. Denmark has one of the harshest anti-immigration laws in Europe, laws that are continuously being tightened (Boserup); and whenever visiting Denmark I have been surprised to see how much space and time discussions about immigration and integration take up in the news and current affairs.If we contrast the previous image with the image above, taken within a similar timeframe on the same Danish highway, we can see the reality of Danish immigration policies. Here we are exposed to a different story. The scene and the location is the same, but the power dynamics have shifted from benign, peaceful, and playful to aggressive, authoritarian, and conflict ridden. A desperate father carries his daughter, determined to march on towards their destination of Sweden. The policeman is pulling his arm, attempting to detain the refugees so that they cannot go further, the goal being to deport the Syrians back to their previous place of detention, just over the border in Germany (Harticollis). While the previous image reflects the humanity of the refugee crisis, this image reflects the politics, policies, and to a large extent public opinion in Denmark, which is not refugee-friendly. This image, however, was not widely distributed, partly because it feeds into the same depressing narrative of an unsolvable refugee crisis seen so often elsewhere, and partly because it does not fit into the narrative of the infallible North. It could not be tweeted with the hashtag #Humanity, nor shared on Facebook with a smiley face and liked with an emoji heart.Another image from Denmark, in the form of a politically funded billboard, shows that there are deep-seated tendencies within Danish society that want to promote and retain a Denmark which adheres to its traditional values and ethnic whiteness. The image was displayed all over the country, at train stations, bus stops, and other public spaces when I visited in 2016. It was issued by Dansk Folkeparti (the Danish People’s Party); a party which is anti-immigration and which was until recently the country’s second largest party. The title says “Our Denmark”, while the byline cleverly plays with the double meaning of passe på: it can mean “there is so much we need to take care of”, but also “there is so much we need to beware of.” In other words, the white working-class family needs to take care of their Denmark, and beware of anyone who does not fit into this norm. Though hugely contested and criticised (Cremer; see a counter-reaction designed by opponents below), the fact that thinly veiled anti-immigration propaganda can be so readily distributed speaks of an underbelly in Danish society that is not made of the dark murder mysteries in The Killing, but rather of a quietly brewing distain for the foreigner that reigns within stylishly designed living rooms. ConclusionMyths are stories cultures tell and retell until they form a belief system that becomes a natural part of our collective narrative. For Barthes, these stories were intrinsically connected to our understanding of language and our ability to read images, films, artifacts, and popular culture more generally. To later cultural theorists, the notion of discursive formations expands this understanding, to see myth within a broader network of socio-political discourses placed within a certain place and time in history. When connected, small narratives (images, advertising, film, music, news stories, social media sharing, scientific evidence, etc.) come together to form a common narrative (the myth) about how things are and should be in relation to a particular topic. The culminating popularity of numerous Nordic themes (Nordic television/film, interior design, fashion, cuisine, architecture, lifestyle, sustainability, welfare system, school system, gender equality, etc.) has created a grand narrative of the Nordic countries as a type of utopia: one that shows the rest of the world that an egalitarian society of togetherness and progressive innovation is possible. This mythologisation serves to quell anxieties about the flux and uncertainty of contemporary times, and may also serve to legitimise a yearning for a simple, benign, and progressive whiteness, where we imagine Nordic families sitting peacefully at their beechwood dining tables, candles lit, playing board games. This is a projected yearning which is otherwise largely disallowed in today’s multicultural societies.ReferencesAnderson, Elizabeth. “The Most Prosperous Countries in the World, Based on Happiness and Financial Health.” The Telegraph, 2 Nov. 2015. <http://www.telegraph.co.uk/finance/economics/11966461/The-most-prosperous-countries-in-the-world-based-on-happiness-and-financial-health.html>.Barthes, Roland. Mythologies. London: Vintage, 2000 [1957].———. “Myth Today.” Mythologies. London: Vintage, 2000 [1957].Booth, Michael. The Almost Nearly Perfect People. London: Jonathan Cape, 2014.Boserup, Rasmus Alenius. “Denmark’s Harsh New Immigration Law Will End Badly for Everyone.” Huffington Post. <https://www.huffingtonpost.com/rasmus-alenius-boserup/denmark-immigration-law_b_9112148.html>.Bridge, The. (Danish: Broen.) Created by Hans Rosenfeldt. Sveriges Television and DR, 2013-present.Cleary, Paul. “Norway Is Proof That You Can Have It All.” The Australian, 15 July 2013. <http://www.theaustralian.com.au/life/norway-is-proof-that-you-can-have-it-all/news-story/3d2895adbace87431410e7b033ec84bf>.Colson, Thomas. “7 Reasons Denmark Is the Happiest Country in the World.” The Independent, 26 Sep. 2016. <http://www.independent.co.uk/news/world/europe/7-reasons-denmark-is-the-happiest-country-in-the-world-a7331146.html>.Cremer, Justin. “The Strangest Political Story in Denmark Just Got Stranger.” The Local, 19 May 2016. <https://www.thelocal.dk/20160519/strangest-political-story-in-denmark-just-got-stranger>.Dregni, Eric. “Why Is Norway the Happiest Place on Earth?” Star Tribune, 11 June 2017. <http://www.startribune.com/the-height-of-happy/427321393/#1>.Foucault, Michel. The History of Sexuality: The Will to Knowledge. London: Penguin Books, 1998 [1976]. Gaiman, Neil. “Neil Gaiman Retells Classic Norse Mythology.” Conversations. Radio National 30 Mar. 2017.Goodwin, Barbara, ed. The Philosophy of Utopia. London: Frank Cass, 2001.Hall, Stuart, ed. Representation: Cultural Representations and Signifying Practices. London: Sage, 1997.Hartocollis, Anemona. “Traveling in Europe’s River of Migrants.” New York Times, 9 Sep. 2015. <https://www.nytimes.com/interactive/projects/cp/reporters-notebook/migrants/denmark-refugees-migrants>.Helliwell, J., R. Layard, and J. Sachs. World Happiness Report 2017. New York: Sustainable Development Solutions Network, 2017.Kale, Sirin. “Women Are Now Pillaging Sperm Banks for Viking Babies.” Vice, 2 Oct. 2015. <https://broadly.vice.com/en_us/article/3dx9nj/women-are-now-pillaging-sperm-banks-for-viking-babies>.Killing, The. (Danish: Forbrydelsen.) Created by Søren Sveistrup. DR, 2007-2012.Kolff, Louise. “Part III: The Hunk & the Refugee.” Perspectra, 3 Dec. 2015. <https://perspectra.org/2015/12/03/danish-police-and-refugee-girl/>.Oxford Dictionaries. “Hygge.” <https://en.oxforddictionaries.com/definition/hygge>.Oxford Dictionaries. “Myth.” <https://en.oxforddictionaries.com/definition/myth>.Pitcher, Ben. Consuming Race. London: Routledge, 2014.———. “The Racial Politics of Nordic Noir.” Mecetes, 9 April 2014. <http://mecetes.co.uk/racial-politics-nordic-noir/>.Scandimania. Featuring H. Fearnley-Whittingstall. Channel 4, 2014.Sougaard-Nielsen, Jacob. “Nordic Noir in the UK: The Allure of Accessible Difference.” Journal of Aesthetics & Culture 8.1 (2016). 1 Oct. 2017 <http://www.tandfonline.com/doi/full/10.3402/jac.v8.32704>.———. “The Truth Is, Scandinavia Is Neither Heaven nor Hell.” The Conversation, 19 Aug. 2014. <https://theconversation.com/the-truth-is-scandinavia-is-neither-heaven-nor-hell-30641>.Warren, Rossalyn. “The Touching Moment a Policeman Sat Down to Play with a Syrian Refugee.” BuzzFeed News, 15 Sep. 2015. <https://www.buzzfeed.com/rossalynwarren/the-adorable-moment-a-policeman-sat-down-to-play-with-a-syri?utm_term=.qjzl2WEk7#.kgZXOp76M>.

Ingredients: Men, Women, Modern Kitchens, and the Gender Culture For working couples, the end of the day brings to the middle-class family with children the need to prepare the evening meal. Beyond an instrumental task to be performed, the kitchen space is hereafter the locus where the gender culture becomes visible. Who cooks? How does he/she cook? How good does he/she cook? In answering these questions, two main variables of context have to be clearly addressed. Firstly, contemporary gender culture promotes both men and women as “equal potential cookers.” Claims for gender equality are pervasive in the kitchen space, traditionally occupied by women, whose socialisation to be a “perfect housewife” served as a guarantee that they would “naturally” be good cooks, as well as good wives and mothers (Parsons and Bales). Currently, however, because individuals are now less defined by the traditional gender roles (Beck, Giddens, and Lash), one can expect either the man or the woman, or both, to prepare meals. From “sacrifice to gift” (Kaufmann), the possibilities are as numerous as the individuals who carry with them different and multiple socialisation processes that they differently mobilise in distinctive settings (Lahire). Secondly, the space of the kitchen has never been so technologically advanced as today. Contrary to images of a tiring, time-consuming, and demanding family workspace, the contemporary kitchens are equipped with such machinery assuring for efficiency, time domain, and aesthetic appeal (Daly, Gillis, Kaufmann, and Silva). Moreover, a paraphernalia of highly sophisticated equipment promises to help even the most awkward to be a successful and impressive chef. Nonetheless, the kitchens’ space has not ceased to be a profound and complex arena of family life, intimacy, and sociability (Southerton). Additionally, tradition, cultural heritage, knowledge, expertise, tenderness, pleasure, love, passion, and even sex: those are some of the “ingredients” with which media and popular culture socially construct the kitchen’s space (see for instance, the films Woman on Top, and Eat Pray Love, and television series Hell’s Kitchen featuring chef Gordon Ramsay). In this paper, I analyse the exploitation of the cookbook as an instrument used by some women aiming to encourage a greater participation rate among men in the cooking task. To study this topic was not an initial aim of research. Instead, it has emerged in the broader context of a previous sociological research devoted to the study of family practices (Morgan, Family Connections and Rethinking Family Practices), specifically family rituals within Portuguese middle-class families (Costa). Data was collected through episodic interviews (Flick) applied to both men and women with at least one child between the age of 3 and 14 years old. In this major study, a theoretical sample (Glaser and Strauss) of 30 individuals (with a mean age of 38 years old) were asked to describe in detail their “normal” and “special” moments or days. Through a subsequent content analysis (Bardin) carried out with the qualitative software NVivo (developed by QSR ©International), the cooking task has emerged from the data as a meaningful category. Findings presented and discussed hereafter are based upon the interviewees’s accounts that focus on a very circumscribed phase of their daily life, namely when they arrive home at the end of the day and need to prepare a “good,” “quick” meal. Particularly, in the case of the men’s accounts, the mention to the ways women urge men to participate (more) in the cooking tasks become prominent when talking about the use of the Bimby and it’s correlated recipe book. The Bimby (Thermomix) is a multi-function food processor intended for domestic use, commercialized by German company Vorwerk since the 1970s, yet only more recently having gained wide popularity in Portugal (Truninger). In short, this text focuses on the cookbook and related “mundane practices” (Martens) within the context of the appropriation of high-tech equipment in the kitchen to discuss the power of the socialisation of gender. Our argument is that cookbooks can be a way to dissipate the old difficulties that men, particularly, face in the kitchen; and at the same time, their use (and misuse) reinforces the persistence of some gaps due to previous and unequal socialisation regarding cookery as a skill. Preparation: Places, Spaces, Tasks, and (Traditional) Social Roles When arriving home early in the evening, both men and women usually occupy different spaces and perform different tasks, thus assuming distinctive social roles (Costa). Notwithstanding some recent changes causing a greater participation of men in domestic life (Wall, Aboim, and Cunha), Portuguese families still experience a very unequal household division of labour. At the same time that Portuguese women participate strongly in the paid work economy, especially on a full-time basis, they also undertake the majority of the household chores—both in number and time spent in doing so—such as the regular tasks of cooking, washing, and cleaning (Aboim, Wall and Amâncio). In most cases analysed in this study, there also remains a clear division of tasks concerning the preparation of the daily evening meal. Whereas the woman frequently prepares the evening meal, the man more often performs complimentary tasks such as setting the table for dinner and, afterwards, putting the dishes in the dishwasher and removing them once washed. Underlying this, couples seem to have negotiated an “agreement of exchange,” where women are responsible for a particular task, while men preferably “assume” or “choose another one.” Hence, insofar as women assume the task of cooking on a regularly basis, the participation of men in the preparation of meals is far more episodic (for example, at the weekend, for parties, at Christmas time or on some other special day or occasion). This can explain why men more often refer to the exact content of the daily meals they prepare as relatively “simple” and “fast”—dishes such as “grilled,” “tidbits,” “fries,” or precooked food for microwave are common. The “unpreparedness” or “lack of practice” of men and, consequently, the “greater experience” and/or “preparation” of their wives/partners are, coincidentally, evoked to justify why men do not participate more in the meal preparation. Both men and women refer either to the “tradition” or to a certain “naturalisation” of the women’s skills as the main arguments for the way they share tasks around the evening meal. Actually, most of the men who were interviewed admitted not being “ready” or “prepared” to perform specific tasks once married or living with a partner. The “blame” seems to be in the fact that they were not socialised to clean, wash, or cook when unmarried. When living with their parents, they were responsible for only minor tasks like tidying up their rooms, making their beds, or taking out the garbage. At other times, they may have “aided” their parents, yet only when “asked to do so.” In fact, when compared to women, these men were not domestically socialised as children or teenagers. Let us also remember that many came directly from their origin families into a procreation family. Thus, when they entered into a marital status, the task of cooking passed “automatically and intuitively” from their mothers into the hands of their wives/partners. Only with the (rare) deliberate refusal of the woman to cook does the male’s unpreparedness to cook become an issue and (may be) regarded as a problem in the couple’s relationship. The unpreparedness of males to cook is particularly evident in the absence of women, notably in post-divorce situations. Those who had performed cooking tasks previously or during the marriage were usually better prepared. For others, carrying out these tasks, either by choice or by imposition (for example, due to financial difficulties in the post-divorce period), meant facing many internalised social constraints. The support from close female figures (mother, friends, girlfriend, or colleagues) seems to be crucial in the path of self-instruction. The cookbook is both a new and old instrument that (also) serves this purpose. Variation: Bringing Men into the Kitchen with Cookbooks At this point, a variation is introduced in the gender division of labour related to the food preparation noted above. It is true that the generalisation of technology for cooking has followed in time the entry of men into the kitchen. In this context, I now turn upon specific accounts of men when referring to the use of the Bimby (Thermomix) in association with its recipe book. This food processor combines the functions of various utensils and small kitchen appliances: “it minces, chops, purees, weighs, stirs, grates, grinds, blends, cooks and simmers; in fact, it does the work of at least twelve kitchen devices and practically cleans itself when food preparation is done” (Vorwerk). Additionally, in order to be exploited to the fullest, the Thermomix comes with a cookbook whose instructions should be, it states, strictly followed. With this appliance, offering 12 functions in one single product, one can cook “everyday meals or elaborate menus, European or Asian specialties” (Vorwerk), with the guarantee that including soups, main courses and desserts, “everything turns out delicious” (Vorwerk). Pedro is 35; he has been married since 2000 and is the father of two boys, one 7 and the other 4 years old. His wife offered him this machine and corresponding cookbook with the aim of “encouraging” him to undertake some cooking tasks. However, he admits, “the result was only partially achieved.” He points out: “I can cook with the Bimby ... and even more through the Bimby; I admit, than with pots and all that.” Although strictly following the cookbook, Pedro recognises that he always “needs more time [than his wife] to make things work well in the kitchen.” Pedro feels that he lacks the “experience” and “training” that enables his wife to cook everything “very fast”: “Cooking very [emphasis added], very fast, honestly: I can’t! She can do it even when she is in a hurry ... If I have to read the recipes ... I have to take enough time to read and interpret them! And she ... she usually does it ... she doesn’t even have to think about it!” The gift of the Bimby was a purposeful means of trying to overcome some of the difficulties Pedro has in the kitchen. Metaphorically, I envisage it as a kind of “sugar” aimed to sweeten Pedro’s lack of cooking skills: “She [his wife] offered me the Bimby but ... the problem, I already told her ‘I could cook, but you have to give me enough time to cook!’”. Surprisingly in relation to such a piece of equipment that promotes itself as “the most superior kitchen appliance” (Vorwerk), using it is not simple for Pedro. The explanation, again, seems to be in the fact that his wife—in his perspective—does everything so “routinely” and in such an “intuitive” way that he can’t follow her example, despite using the cookbook. Additionally, his “inexperience,” “uncertainty,” and “slowness” sometimes rouses a lack of patience in his wife who, in turn, embodies all the opposite attributes. Sometimes, he says, the situation comes to a point where she tells him: “at this pace, it’s not worth it!” These are the cases where the kitchen overflows to an arena of tension, eventually even conflict, between knowing and doing (Casimiro). Pedro then “gets annoyed,” especially when his wife wants to set a pace he cannot keep up with: “Often I tell her ‘if you want to explain things to me, you have to waste some time with it.’ If you do not want to waste time, it [my cooking] is not worth it!”. Rui is 34, lives in a de-facto union and is the father of two boys, one four years of age and the youngest one-year-old. His example adds to the case of Pedro. The Bimby is also the “only cooking experience” Rui has beyond the grill. He admits he uses it, especially to cook soups for his youngest child, but still he prefers to leave his wife responsible for that task while he performs others. He recognises that using the Bimby, the task of cooking the soups is “fairly easy.” However, not everything runs smoothly: “Once I forgot to add water [laughs]; nonetheless, it went well [laughs]; it was not so bad! [laughs]”. The irony is that Rui reveals how he generally prefers to leave the kitchen to this wife: I have a script for kitchen because we have the famous Bimby, you’ve heard about it, right? Ok! I have a cookbook with a script of how to make the soup ... Honestly, I have done it four or five times, no more than that. I’d rather clear up the kitchen, wash the baby bottles, clean up the room, to put one of the kids to bed; these are my evening’ tasks. Not the soup because I ... I ... I even strive to do it ... but the true is that it does not always run smoothly. Both Pedro and Rui reveal the tensions some men face when appropriating kitchen appliances in the context of the contemporary couple’s relationships claiming of equality. Purposely used by some women as a dose of “sugar,” it eventually ends up to “spicing” rather than “sweetening” the relationship. At first sight, the use of the cookbook enables even the most unprepared individual to succeed in the kitchen. Nonetheless, as in the above cases, some men carry with them the (absence) of a socialisation for cooking that strongly shapes their use (and misuse) of the cookbook. The evoked arguments strongly emphasise the “tradition,” “experience,” “training,” “practice” and “mastery” they lack when compared to women. While this can be the epicentre of existing tensions between the couple, it underlines subtle yet profound socialisation processes, internalised values, and social roles. In questioning these complex relations, the transforming power of the cookbook has to be put in relative terms, since it allows—at least sometimes—for only a skin-deep change. Serving: The Cookbook—Sugar or Spice? Notwithstanding the several possible approaches to gendered culture in the kitchen, this text had no quantitative, generalisation, class, or culture comparative purpose. Instead, through a qualitative and in-depth approach, its main goal was to explore both the power and the limits of the cookbook as an instrument sometimes used by women aiming a greater participation of men in the cooking tasks. This arises as a particularly interesting issue in a context where men admitted that they were not domestically socialised as children or teenagers to clean, wash, or cook and, additionally, many of them went directly from their origin families into a procreation family. Summing up, cookbooks are not magical devices that can erase, at once, the complex and profound socialisation processes, internalized values, and social roles. In context, the cookbook can be either “sugar” or “spice” at the top of the gender culture. While, at the forefront, it can be purposely used by women to overcome some of the hardships men face at the kitchen; in the background its use (and misuse) reinforces the persistence of some gaps (still) unveiled through a previous and wider socialisation for cooking. More and more visible in contemporary society as either family or cultural heritage artefacts, media products or scientific outputs, cookbooks remain a site of endless interest, and this is also true in the sociological enquiry. In this article, analysing the use of a specific cookbook by men provides a forum through which the gender cultures can be examined in a simultaneously creative and fruitful way. As in the kitchen, one just has to “light the stove”. References Aboim, Sofia. “Gender Cultures and the Division of Labour in Contemporary Europe: A Cross-national Perspective.” The Sociological Review 58.2 (2010): 171–96. Bardin, Laurence. L’Analyse de Contenu. Paris: PUF, 1977. Beck, Ulrich, Anthony Giddens, and Scott Lash. Reflexive Modernization. Cambridge: Polity, 1994. Casimiro, Cláudia. "Da Violência Conjugal às Violências na Conjugalidade. Representações e Práticas Masculinas e Femininas. PhD Thesis in Social Sciences. Specialisation: ‘General Sociology’. University of Lisbon: Institute of Social Sciences of the University of Lisbon (ICS-UL), 2008 ‹http://repositorio.ul.pt/handle/10451/313›. Costa, Rosalina. Pequenos e Grandes Dias: os Rituais na Construção da Família Contemporânea [Small and Big Days. The Rituals Constructing Contemporay Families]. PhD Thesis. Social Sciences. Specialisation: General Sociology. University of Lisbon: Institute of Social Sciences of the University of Lisbon (ICS-UL), 2011. ‹http://hdl.handle.net/10451/4770›. Daly, Kerry J. Families & Time: Keeping Pace in a Hurried Culture. Thousand Oaks, Sage, 1996. Eat Pray Love. Dir. Ryan Murphy, 2010. Flick, Uwe. The Episodic Interview: Small-scale Narratives as Approach to Relevant Experiences (Series Paper). 1997. 29 Oct. 2010 ‹http://www2.lse.ac.uk/methodologyInstitute/pdf/QualPapers/Flick-episodic.pdf›. Gillis, John. A World of their Own Making. Myth, Ritual, and the Quest for family Values. Cambridge: Harvard UP, 1996. Glaser, Barney, and Anselm Strauss. The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago: Aldine, 1967. Hell’s Kitchen. Fox. May 2005-current. (U.S. Television series). Kaufmann, Jean-Claude. Casseroles, Amour et Crises : Ce Que Cuisiner Veut Dire. Paris: Armand Colin, 2005. Lahire, Bernard. L'Homme Pluriel. Les Ressorts de l'Action. Paris: Nathan, 1998. Martens, Lydia. “Practice ‘In Talk’ and Talk ‘As Practice’: Dish Washing and The Reach of Language.” Sociological Research Online: An Electronic Journal 17.2 (2012): on-line. Morgan, David. Family Connections—An Introduction to Family Studies. Cambridge: Polity Press, 1996. —. Rethinking Family Practices. Hampshire: Palgrave Macmillam, 2011. Parsons, Talcott, and Robert Bales. Family, Socialization and Interaction Process. Glencoe, IL: Free P of Glencoe, 1955. Silva, Elizabeth. “The Cook, the Cooker and the Gendering of the Kitchen.” Sociological Review. 48. 4 (2000): 612–27. Southerton, Dale. Consuming Kitchens. “Taste, Context and Identity Formation.” Journal of Consumer Culture 1.2 (2001): 179–203. Truninger, Mónica. “Cooking with Bimby in a Moment of Recruitment: Exploring Conventions and Practice Perspectives.” Journal of Consumer Culture 11.1 (2011): 37–59. Vorwerk. Thermomix Kitchen Appliance. 2013. 24 Apr. 2013 ‹http://corporate.vorwerk.com/en/divisions/thermomix-kitchen-appliance›. Wall, Karin, and Lígia Amâncio [Orgs.]. Família e Género em Portugal e na Europa. Lisboa: Imprensa de Ciências Sociais, 2007. Wall, Karin, Sofia Aboim, and Vanessa Cunha. A Vida Familiar no Masculino. Negociando Velhas e Novas Masculinidades. Lisboa: CITE, 2010. Woman on Top. Dir. Fina Torres, 2000.

IntroductionBushfires have taken numerous lives and destroyed communities throughout Australia over many years. Catastrophic fire weather alerts have occurred during the Australian summer of 2012–13, and long-term forecasts predict increased bushfire events throughout several areas of Australia. This article highlights how organisational and individual responses to bushfire in Australia often entail creative responses—either improvised responses at the time of bushfire emergencies or innovative (organisational, strategic, or technological) changes which help protect the community from, or mitigate against, future bushfire catastrophes. These improvised or innovative responses include emergency communications systems, practices, and devices. This article reports on findings from a research project funded by the Australian Research Council titled Using Community Engagement and Enhanced Visual Information to Promote FireWatch Satellite Communications as a Support for Collaborative Decision-making. FireWatch is a Web-based public information product based on near real time satellite data produced by the West Australian (WA) Government entity, Landgate. The project researches ways in which remote and regional publics can be engaged and mobilised through the development of a more user-friendly FireWatch site to make fire information accessible and usable, allowing a community-focused response to risk.The significance of the research project is evident both in how it addresses the important and life-threatening challenge of bushfires; and also in how Australia’s increasingly hot, dry, long summers are adding to historically-established risks. This innovative project uses an iterative, participatory design process incorporating action-research practices. This will ensure that the new Firewatch interface is redesigned, tested, observed, and reflected upon multiple times—and will incorporate the collective creativity of users, designers, and researchers.The qualitative findings reported on in this article are based on 19 interviews with community members in the town of Kununurra in the remote Kimberley region of WA. The findings are positioned within a reconceptualised framework in which creativity is viewed as an essential component of successful emergency responses. This includes, we argue, two critical aspects of creativity: improvisation during a catastrophic event; and ongoing innovation to improve future responses to catastrophes—including communication practices and technologies. This shifts the discourse within the literature in relation to the effective management and community responses to the changing phenomenon of fire catastrophes. Findings from the first round of interviews, and results of enquiries into previous bushfires in Australia, are used to highlight how these elements of creativity often entail a collective creativity on the part of emergency responders or the community in general. An additional focus is on the importance of the critical use of communication during a bushfire event.ImprovisationThe notion of "improvisation" is often associated with artistic performance. Nonetheless, improvisation is also integral to making effectual responses during natural catastrophes. “Extreme events present unforeseen conditions and problems, requiring a need for adaptation, creativity, and improvisation while demanding efficient and rapid delivery of services under extreme conditions” (Harrald 257).Catastrophes present us with unexpected scenarios and require rapid, on the spot problem solving and “even if you plan for a bushfire it is not going to go to plan. When the wind changes direction there has to be a new plan” (Jeff. Personal Interview. 2012). Jazz musicians or improvisational actors “work to build their knowledge across a range of fields, and this knowledge provides the elements for each improvisational outcome” (Kendra and Wachendorf 2). Similarly, emergency responders’ knowledge and preparation can be drawn “upon in the ambiguous and dynamic conditions of a disaster where not every need has been anticipated or accounted for” (Kendra and Wachtendorf 2). Individuals and community organisations not associated with emergency services also improvise in a creative and intuitive manner in the way they respond to catastrophes (Webb and Chevreau). For example, during the 9/11 terrorism catastrophe in the USA an assorted group of boat owners rapidly self-organised to evacuate Lower Manhattan. On their return trips, they carried emergency personnel and supplies to the area (Kendra and Wachendorf 5). An interviewee in our study also recalls bush fire incidents where creative problem solving and intuitive decision-making are called for. “It’s like in a fire, you have to be thinking fast. You need to be semi self-sufficient until help arrives. But without doing anything stupid and creating a worse situation” (Kelly. Personal Interview. 2012). Kelly then describes the rapid community response she witnessed during a recent fire on the outskirts of Kununurra, WA.Everyone had to be accounted for, moving cars, getting the tractors out, protecting the bores because you need the water. It happens really fast and it is a matter of rustling everyone up with the machinery. (2012)In this sense, the strength of communities in responding to catastrophes or disasters “results largely from the abilities of [both] individuals and organisations to adapt and improvise under conditions of uncertainty” (Webb and Chevreau 67). These improvised responses frequently involve a collective creativity—where groups of neighbours or emergency workers act in response to the unforseen, often in a unified and self-organising manner. InnovationCatastrophes also stimulate change and innovation for the future. Disasters create a new environment that must be explored, assessed, and comprehended. Disasters change the physical and social landscape, and thereby require a period of exploration, learning, and the development of new approaches. (Kendra and Wachtendorf 6)These new approaches can include organisational change, new response strategies, and technologies and communication improvements. Celebrated inventor Benjamin Franklin, for instance, facilitated the formation of the first Volunteer Fire department in the 1850s as a response to previous urban fire catastrophes in the USA (Mumford 258). This organisational innovation continues to play an instrumental part in modern fire fighting practices. Indeed, people living in rural and remote areas of Australia are heavily reliant on volunteer groups, due to the sparse population and vast distances that need to be covered.As with most inventions and innovations, new endeavours aimed at improving responses to catastrophes do not occur in a vacuum. They “are not just accidents, nor the inscrutable products of sporadic genius, but have abundant and clear causes in prior scientific and technological development” (Gifillian 61). Likewise, the development of our user-friendly and publically available FireWatch site relies on the accumulation of preceding inventions and innovations. This includes the many years spent developing the existing FireWatch site, a site dense in information of significant value to scientists, foresters, land managers, and fire experts.CommunicationsOften overlooked in discussions regarding emergency communications is the microgeographical exchanges that occur in response to the threat of natural disasters. This is where neighbours fill the critical period before emergency service responders can appear on site. In this situation, it is often local knowledge that underpins improvised grassroots communication networks that inform and organise the neighbourhood. During a recent bushfire on peri-rural blocks on the outskirts of Kununurra, neighbours went into action before emergency services volunteers could respond.We phoned around and someone would phone and call in. Instead of 000 being rung ten times, make sure that one person rang it in. 40 channel [CB Radio] was handy – two-way communication, four wheelers – knocking on doors making sure everyone is out of the house, just in case. (Jane. Personal Interview. 2012) Similarly, individuals and community groups have been able to inform and assist each other on a larger scale via social network technologies (SNTs). This creative application of SNTs began after the 9/11 terror attacks in 2001 when individuals created wikis in order to find missing persons (Palen and Lui). Twitter has experienced considerable growth and was used freely during the 2009 Black Saturday fires in Australia. Studies of tweeting activity during these fires indicate that “tweets made during Black Saturday are laden with actionable factual information which contrasts with earlier claims that tweets are of no value made of mere random personal notes” (Sinnappan et al. n.p.).Traditionally, official alerts and warnings have been provided to the public via television and radio. However, several inquiries into the recent bushfires within Australia show concern “with the way in which fire agencies deliver information to community members during a bushfire...[and in order to] improve community safety from bushfire, systems need to be implemented that enable community members to communicate information to fire agencies, making use of local knowledge” (Elsworth et al. 8).Technological and social developments over the last decade mean the public no longer relies on a single source of official information (Sorensen and Sorensen). Therefore, SNTs such as Twitter and Facebook are being used by the media and emergency authorities to make information available to the public. These SNTs are dynamic, in that there can be a two-way flow of information between the public and emergency organisations. Nonetheless, there has been limited use of SNTs by emergency agencies to source information posted by in situ residents, in order to help in decision-making (Freeman). Organisational use of multiple communication channels and platforms to inform citizens about bushfire emergencies ensures a greater degree of coverage—in case of communication systems breakdowns or difficulties—as in the telephone alert system breakdown in Kelmscott-Roleystone, WA or a recent fire in Warrnambool, Victoria which took out the regional telephone exchange making telephone calls, mobiles, landlines, and the Internet non-operational (Johnson). The new FireWatch site will provide an additional information option for rural and remote Australians who, often rely on visual sightings and on word-of-mouth to be informed about fires in their region. “The neighbour came over and said - there is a fire, we’d better get our act together because it is going to hit us. No sooner than I turned around, I thought shit, here it comes” (Richard. Personal Interview. 2012). The FireWatch ProjectThe FireWatch project involves the redevelopment of an existing FireWatch website to extend the usability of the product from experts to ordinary users in order to facilitate community-based decision-making and action both before and during bushfire emergencies. To this purpose, the project has been broken down to two distinct, yet interdependent, strands. The community strand involves collaboration within a community (in this case the Kununurra community) in order to carry out a community-centred approach to further development of the site. The design strand involves the development of an intuitive and accessible Web presentation of complex information in clear, unambiguous ways to inform action in stressful circumstances. At this stage, a first round of 19 semi-structured interviews with stakeholders has been conducted in Kununurra to determine fire-related information-seeking behaviours, attitudes to mediated information services in the region, as well as user feedback on a prototype website developed in the design strand of the project. Stakeholders included emergency services personnel (payed and volunteer), shire representatives, tourism operators, small business operators (including tourism operators), a forest manager, a mango farmer, an Indigenous ranger team manager as well as general community members. Interviewees reported dissatisfaction with current information systems. They gave positive feedback about the website prototype. “It’s very much, very easy to follow” (David. Personal Interview. 2012). “It looks so much better than [the old site]. You couldn’t get in that close on [the other site]. It is fantastic” (Lance. Personal Interview. 2012). They also added thought-provoking contributions to the design of the website (to be discussed later).Residents of Kununurra who were interviewed for this research project found bushfire warning communications unsatisfactory, especially during a recent fire on the outskirts of town. People who called 000 had difficulties passing the information on, having to explain exactly where Kununurra was and the location of fires to operators not familiar with the area. When asked how the Kununurra community gets their fire information a Shire representative explained: That is not very good at the moment. The only other way we can think about it is perhaps more updates on things like Facebook, perhaps on a website, but with this current fire there really wasn’t a lot of information and a lot of people didn’t know what was going on. We [the shire] knew because we were talking to the [fire] brigades and to FESA [Fire and Emergency Services Authority] but most residents didn’t have any idea and it looks pretty bad. (Ginny. Personal Interview. 2012) All being well, the new user-friendly FireWatch site will add another platform through which fire information messages are transmitted. Community members will be offered continuously streamed bushfire location information, which is independent of any emergency services communication systems. In particular, rural and remote areas of Australia will have fire information at the ready.The participatory methodology used in the design of the new FireWatch website makes use of collaborative creativity, whereby users’ vision of the website and context are incorporated. This iterative process “creates an equal evolving participatory process between user and designer towards sharing values and knowledge and creating new domains of collective creativity” (Park 2012). The rich and sometimes contradictory suggestions made by interviewees in this project often reflected individual visions of the tasks and information required, and individual preferences regarding the delivery of this information. “I have been thinking about how could this really work for me? I can give you feedback on what has happened in the past but how could it work for me in the future?” (Keith. Personal Interview. 2012). Keith and other community members interviewed in Kununurra indicated a variety of extra functions on the site not expected by the product designers. Some of these unexpected functions were common to most interviewees such as the great importance placed on the inclusion of a satellite view option on the site map (example shown in Figure 1). Jeremy, a member of an Indigenous ranger unit in the Kununurra area, was very keen to incorporate the satellite view options on the site. He explained that some of the older rangers:can’t use GPSs and don’t know time zones or what zones to put in, so they’ll use a satellite-style view. We’ll have Google Earth up on one [screen], and also our [own] imagery up on another [screen] and go that way. Be scrolling in and see – we’ve got a huge fire scar for 2011 around here; another guy will be on another computer zoning in and say, I think it is here. It’s quite simplistic but it works. (Personal Interview. 2012) In the case above, where rangers are already switching between computer screens to incorporate a satellite view into their planning, the importance of a satellite view layer on the FireWatch website makes user context an essential part of the design process. Incorporating many layers on one screen, as recommended by participants also ensures a more elegant solution to an existing problem.Figure 1: Satellite view in the Kununurra area showing features such as gorges, rivers, escarpments and dry riverbedsThis research project will involve further consultation with participants (both online and offline) regarding bushfire safety communications in their region, as well as the further design of the site. The website will be available over multiple devices (for example desktops, smart phones, and hand held tablet devices) and will be launched late this year. Further work will also be carried out to determine if social media is appropriate for this community of users in order to build awareness and share information regarding the site.Conclusion Community members improvise and self-organise when communicating fire information and organising help for each other. This can happen at a microgeographical (neighbourhood) level or on a wider level via social networking sites. Organisations also develop innovative communication systems or devices as a response to the threat of bushfires. Communication innovations, such as the use of Twitter and Facebook by fire emergency services, have been appropriated and fine-tuned by these organisations. Other innovations such as the user-friendly Firewatch site rely on previous technological developments in satellite-delivered imagery—as well as community input regarding the design and use of the site.Our early research into community members’ fire-related information-seeking behaviours and attitudes to mediated information services in the region of Kununurra has found unexpectedly creative responses, which range from collective creativity on the part of emergency responders or the community in general during events to creative use of existing information and communication networks. We intend to utilise this creativity in re-purposing FireWatch alongside the creative work of the designers in the project.Although it is commonplace to think of graphic design and new technology as incorporating creativity, it is rarely acknowledged how frequently these innovations harness everyday perspectives from non-professionals. In the case of the FireWatch developments, the creativity of designers and technologists has been informed by the creative responses of members of the public who are best placed to understand the challenges posed by restricted information flows on the ground in times of crisis. In these situations, people respond not only with new ideas for the future but with innovative responses in the present as they communicate with each other to deal with the challenge of a fast-moving and unpredictable situation. Such improvisation, honed through close awareness of the contours and parameters of both community and communication, are one of the ways through which people help keep themselves and each other safe in the face of dramatic developments.ReferencesElsworth, G., and K. Stevens, J. Gilbert, H. Goodman, A Rhodes. "Evaluating the Community Safety Approach to Bushfires in Australia: Towards an Assessment of What Works and How." Biennial Conference of the Eupopean Evaluation Society, Lisbon, Oct. 2008. Freeman, Mark. "Fire, Wind and Water: Social Networks in Natural Disasters." Journal of Cases on Information Technology (JCIT) 13.2 (2011): 69–79.Gilfillan, S. Colum. The Sociology of Invention. Chicago: Follett Publishing, 1935.Harrald, John R. "Agility and Discipline: Critical Success Factors for Disaster Response." The Annals of the American Academy of Political and Social Science 604.1 (2006): 256–72.Johnson, Peter. "Australia Unprepared for Bushfire”. Australian Broadcasting Corporation 17 Dec. 2012. 3 Jan. 2013 ‹http://www.abc.net.au/environment/articles/2012/12/17/3654075.htm›.Keelty, Mick J. "A Shared Responsibility: the Report of the Perth Hills Bushfires February 2011". Department of Premier and Cabinet, Government of Western Australia, Perth.Kendra, James, and Tricia Wachtendorf. "Improvisation, Creativity, and the Art of Emergency Management." NATO Advanced Research Workshop on Understanding and Responding to Terrorism: A Multi-Dimensional Approach. Washington, DC, 8-9 Sep. 2006.———. "Creativity in Emergency Response after the World Trade Centre Attack". Amud Conference of the International Emergency Management Society. University of Delaware. 14-17 May 2002. Mumford, Michael D. "Social Innovation: Ten Cases from Benjamin Franklin." Creativity Research Journal 14.2 (2002): 253–66.Palen, Leysia, and Sophia.B. Liu. "Citizen Communications in Crisis: Anticipating a Future of ICT-Supported Public Participation." Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. San Jose, 28 Apr. - 3 May 2007.Park, Ji Yong. "Design Process Excludes Users: The Co-Creation Activities between User and Designer." Digital Creativity 23.1 (2012): 79–92. Sinnappan, Suku, Cathy Farrell, and Elizabeth Stewart. "Priceless Tweets! A Study on Twitter Messages Posted During Crisis: Black Saturday." Proceedings of 21st Australasian Conference on Information Systems (ACIS 2010). Brisbane, Australia, 1-3 Dec 2010.Sorensen, John H., and Barbara Vogt Sorensen. "Community Processes: Warning and Evacuation." Handbook of Disaster Research. Eds. Havidán Rodríguez, Enrico Louis Quarantelli, and Russell Rowe Dynes. New York: Springer, 2007. 183–99.Webb, Gary R., and Francois-Regis Chevreau. "Planning to Improvise: The Importance of Creativity and Flexibility in Crisis Response." International Journal of Emergency Management 3.1 (2006): 66–72.

"verbiage very thinly sliced and plated up real nice" (Barrett 1)IntroductionMany of us share in an obsessive collecting of cookbooks and recipes. Torn or cut from newspapers and magazines, recipes sit swelling scrapbooks with bloated, unfilled desire. They’re non-hybrid seeds, peas under the mattress, an endless cycle of reproduction. Desire and narrative are folded into each other in our drive, as humans, to create meaning. But what holds us to narrative is good writing. And what can also drive desire is image—literal as well as metaphorical—the visceral pleasure of the gaze, or looking and viewing the sensually aesthetic and the work of the imagination. Creative WritingCooking, winemaking, and food and wine writing can all be considered art. For example, James Halliday (31), the eminent Australian wine critic, posed the question “Is winemaking an art?,” answering: “Most would say so” (31). Cookbooks are stories within stories, narratives that are both factual and imagined, everyday and fantastic—created by both writer and reader from where, along with its historical, cultural and publishing context, a text gets its meaning. Creative writing, in broad terms of genre, is either fiction (imagined, made-up) or creative nonfiction (true, factual). Genre comes from the human taxonomic impulse to create order from chaos through cataloguing and classification. In what might seem overwhelming infinite variety, we establish categories and within them formulas and conventions. But genres are not necessarily stable or clear-cut, and variation in a genre can contribute to its de/trans/formation (Curti 33). Creative nonfiction includes life writing (auto/biography) and food writing among other subgenres (although these subgenres can also be part of fiction). Cookbooks sit within the creative nonfiction genre. More clearly, dietary or nutrition manuals are nonfiction, technical rather than creative. Recipe writing specifically is perhaps less an art and more a technical exercise; generally it’s nonfiction, or between that and creative nonfiction. (One guide to writing recipes is Ostmann and Baker.) Creative writing is built upon approximately five, more or less, fundamentals of practice: point of view or focalisation or who narrates, structure (plot or story, and theme), characterisation, heightened or descriptive language, setting, and dialogue (not in any order of importance). (There are many handbooks on creative writing, that will take a writer through these fundamentals.) Style or voice derives from what a writer writes about (their recurring themes), and how they write about it (their vocabulary choice, particular use of imagery, rhythm, syntax etc.). Traditionally, as a reader, and writer, you are either a plot person or character person, but you can also be interested primarily in ideas or language, and in the popular or literary.Cookbooks as Creative NonfictionCookbooks often have a sense of their author’s persona or subjectivity as a character—that is, their proclivities, lives and thus ideology, and historical, social and cultural place and time. Memoir, a slice of the author–chef/cook’s autobiography, is often explicitly part of the cookbook, or implicit in the nature of the recipes, and the para-textual material which includes the book’s presentation and publishing context, and the writer’s biographical note and acknowledgements. And in relation to the latter, here's Australian wine educator Colin Corney telling us, in his biographical note, about his nascent passion for wine: “I returned home […] stony broke. So the next day I took a job as a bottleshop assistant at Moore Park Cellars […] to tide me over—I stayed three years!” (xi). In this context, character and place, in the broadest sense, are inevitably evoked. So in conjunction with this para-textual material, recipe ingredients and instructions, visual images and the book’s production values combine to become the components for authoring a fictive narrative of self, space and time—fictive, because writing inevitably, in a broad or conceptual sense, fictionalises everything, since it can only re-present through language and only from a particular point of view.The CookbooksTo talk about the art of cookbooks, I make a judgmental (from a creative-writer's point of view) case study of four cookbooks: Lyndey Milan and Colin Corney’s Balance: Matching Food and Wine, Sean Moran’s Let It Simmer (this is the first edition; the second is titled Let It Simmer: From Bush to Beach and Onto Your Plate), Kate Lamont’s Wine and Food, and Greg Duncan Powell’s Rump and a Rough Red (this is the second edition; the first was The Pig, the Olive & the Squid: Food & Wine from Humble Beginnings) I discuss reading, writing, imaging, and designing, which, together, form the nexus for interpreting these cookbooks in particular. The choice of these books was only relatively random, influenced by my desire to see how Australia, a major wine-producing country, was faring with discussion of wine and food choices; by the presence of discursive text beyond technical presentation of recipes, and of photographs and purposefully artful design; and by familiarity with names, restaurants and/or publishers. Reading Moran's cookbook is a model of good writing in its use of selective and specific detail directed towards a particular theme. The theme is further created or reinforced in the mix of narrative, language use, images and design. His writing has authenticity: a sense of an original, distinct voice.Moran’s aphoristic title could imply many things, but, in reading the cookbook, you realise it resonates with a mindfulness that ripples throughout his writing. The aphorism, with its laidback casualness (legendary Australian), is affectively in sync with the chef’s approach. Jacques Derrida said of the aphorism that it produces “an echo of really curious, indelible power” (67).Moran’s aim for his recipes is that they be about “honest, home-style cooking” and bringing “out a little bit of the professional chef in the home cook”, and they are “guidelines” available for “sparkle” and seduction from interpretation (4). The book lives out this persona and personal proclivities. Moran’s storytellings are specifically and solely highlighted in the Contents section which structures the book via broad categories (for example, "Grains" featuring "The dance of the paella" and "Heaven" featuring "A trifle coming on" for example). In comparison, Powell uses "The Lemon", for example, as well as "The Sheep". The first level of Contents in Lamont’s book is done by broad wine styles: sparkling, light white, robust white and so on, and the second level is the recipe list in each of these sections. Lamont’s "For me, matching food and wine comes down to flavour" (xiii) is not as dramatic or expressive as Powell’s "Wine: the forgotten condiment." Although food is first in Milan and Corney’s book’s subtitle, their first content is wine, then matching food with colour and specific grape, from Sauvignon Blanc to Barbera and more. Powell claims that the third of his rules (the idea of rules is playful but not comedic) for choosing the best wine per se is to combine region with grape variety. He covers a more detailed and diversified range of grape varieties than Lamont, systematically discussing them first-up. Where Lamont names wine styles, Powell points out where wine styles are best represented in Australian states and regions in a longish list (titled “13 of the best Australian grape and region combos”). Lamont only occasionally does this. Powell discusses the minor alternative white, Arneis, and major alternative reds such as Barbera and Nebbiolo (Allen 81, 85). This engaging detail engenders a committed reader. Pinot Gris, Viognier, Sangiovese, and Tempranillo are as alternative as Lamont gets. In contrast to Moran's laidbackness, Lamont emphasises professionalism: "My greatest pleasure as a chef is knowing that guests have enjoyed the entire food and wine experience […] That means I have done my job" (xiii). Her reminders of the obvious are, nevertheless, noteworthy: "Thankfully we have moved on from white wine/white meat and red wine/red meat" (xiv). She then addresses the alterations in flavour caused by "method of cooking" and "combination of ingredients", with examples. One such is poached chicken and mango crying "out for a vibrant, zesty Riesling" (xiii): but where from, I ask? Roast chicken with herbs and garlic would favour "red wine with silky tannin" and "chocolatey flavours" (xiii): again, I ask, where from? Powell claims "a different evolution" for his book "to the average cookbook" (7). In recipes that have "a wine focus", there are no "pretty […] little salads, or lavish […] cakes" but "brown" albeit tasty food that will not require ingredients from "poncy inner-city providores", be easy to cook, and go with a cheap, budget-based wine (7). While this identity-setting is empathetic for a Powell clone, and I am envious of his skill with verbiage, he doesn’t deliver dreaming or desire. Milan and Corney do their best job in an eye-catching, informative exemplar list of food and wine matches: "Red duck curry and Barossa Valley Shiraz" for example (7), and in wine "At-a-glance" tables, telling us, for example, that the best Australian regions for Chardonnay are Margaret River and the Adelaide Hills (53). WritingThe "Introduction" to Moran’s cookbook is a slice of memoir, a portrait of a chef as a young man: the coming into being of passion, skill, and professionalism. And the introduction to the introduction is most memorable, being a loving description of his frugal Australian childhood dinners: creations of his mother’s use of manufactured, canned, and bottled substitutes-for-the-real, including Gravox and Dessert Whip (1). From his travel-based international culinary education in handmade, agrarian food, he describes "a head of buffalo mozzarella stuffed with ricotta and studded with white truffles" as "sheer beauty", "ambrosial flavour" and "edible white 'terrazzo'." The consonants b, s, t, d, and r are picked up and repeated, as are the vowels e, a, and o. Notice, too, the comparison of classic Italian food to an equally classic Italian artefact. Later, in an interactive text, questions are posed: "Who could now imagine life without this peppery salad green?" (23). Moran uses the expected action verbs of peel, mince, toss, etc.: "A bucket of tiny clams needs a good tumble under the running tap" (92). But he also uses the unexpected hug, nab, snuggle, waltz, "wave of garlic" and "raining rice." Milan and Corney display a metaphoric-language play too: the bubbles of a sparkling wine matching red meat become "the little red broom […] sweep[ing] away the […] cloying richness" (114). In contrast, Lamont’s cookbook can seem flat, lacking distinctiveness. But with a title like Wine and Food, perhaps you are not expecting much more than information, plain directness. Moran delivers recipes as reproducible with ease and care. An image of a restaurant blackboard menu with the word "chook" forestalls intimidation. Good quality, basic ingredients and knowledge of their source and season carry weight. The message is that food and drink are due respect, and that cooking is neither a stressful, grandiose nor competitive activity. While both Moran and Lamont have recipes for Duck Liver Pâté—with the exception that Lamont’s is (disturbingly, for this cook) "Parfait", Moran also has Lentil Patties, a granola, and a number of breads. Lamont has Brioche (but, granted, without the yeast, seeming much easier to make). Powell’s Plateless Pork is "mud pies for grown-ups", and you are asked to cook a "vat" of sauce. This communal meal is "a great way to spread communicable diseases", but "fun." But his passionately delivered historical information mixed with the laconic attitude of a larrikin (legendary Australian again) transform him into a sage, a step up from the monastery (Powell is photographed in dress-up friar’s habit). Again, the obvious is noteworthy in Milan and Corney’s statement that Rosé "possesses qualities of both red and white wines" (116). "On a hot summery afternoon, sitting in the sun overlooking the view … what could be better?" (116). The interactive questioning also feeds in useful information: "there is a huge range of styles" for Rosé so "[g]rape variety is usually a good guide", and "increasingly we are seeing […] even […] Chambourcin" (116). Rosé is set next to a Bouillabaisse recipe, and, empathetically, Milan and Corney acknowledge that the traditional fish soup "can be intimidating" (116). Succinctly incorporated into the recipes are simple greyscale graphs of grape "Flavour Profiles" delineating the strength on the front and back palate and tongue (103).Imaging and DesigningThe cover of Moran’s cookbook in its first edition reproduces the colours of 1930–1940's beach towels, umbrellas or sunshades in matt stripes of blue, yellow, red, and green (Australian beaches traditionally have a grass verge; and, I am told (Costello), these were the colours of his restaurant Panoroma’s original upholstery). A second edition has the same back cover but a generic front cover shifting from the location of his restaurant to the food in a new subtitle: "From Bush to Beach and onto Your Plate". The front endpapers are Sydney’s iconic Bondi Beach where Panoroma restaurant is embedded on the lower wall of an old building of flats, ubiquitous in Bondi, like a halved avocado, or a small shallow elliptic cave in one of the sandstone cliff-faces. The cookbook’s back endpapers are his bush-shack country. Surfaces, cooking equipment, table linen, crockery, cutlery and glassware are not ostentatious, but simple and subdued, in the colours and textures of nature/culture: ivory, bone, ecru, and cream; and linen, wire, wood, and cardboard. The mundane, such as a colander, is highlighted: humbleness elevated, hands at work, cooking as an embodied activity. Moran is photographed throughout engaged in cooking, quietly fetching in his slim, clean-cut, short-haired, altar-boyish good-looks, dressed casually in plain bone apron, t-shirt (most often plain white), and jeans. While some recipes are traditionally constructed, with the headnote, the list of ingredients and the discursive instructions for cooking, on occasion this is done by a double-page spread of continuous prose, inviting you into the story-telling. The typeface of Simmer varies to include a hand-written lookalike. The book also has a varied layout. Notes and small images sit on selected pages, as often as not at an asymmetric angle, with faux tape, as if stuck there as an afterthought—but an excited and enthusiastic afterthought—and to signal that what is informally known is as valuable as professional knowledge/skill and the tried, tested, and formally presented.Lamont’s publishers have laid out recipe instructions on the right-hand side (traditional English-language Western reading is top down, left to right). But when the recipe requires more than one item to be cooked, there is no repeated title; the spacing and line-up are not necessarily clear; and some immediate, albeit temporary, confusion occurs. Her recipes, alongside images of classic fine dining, carry the implication of chefing rather than cooking. She is photographed as a professional, with a chef’s familiar striped apron, and if she is not wearing a chef’s jacket, tunic or shirt, her staff are. The food is beautiful to look at and imagine, but tackling it in the home kitchen becomes a secondary thought. The left-hand section divider pages are meant to signal the wines, with the appropriate colour, and repetitive pattern of circles; but I understood this belatedly, mistaking them for retro wallpaper bemusedly. On the other hand, Powell’s bog-in-don’t-wait everyday heartiness of a communal stewed dinner at a medieval inn (Peasy Lamb looks exactly like this) may be overcooked, and, without sensuousness, uninviting. Images in Lamont’s book tend toward the predictable and anonymous (broad sweep of grape-vined landscape; large groups of people with eating and drinking utensils). The Lamont family run a vineyard, and up-market restaurants, one photographed on Perth’s river dockside. But Sean's Panoroma has a specificity about it; it hasn’t lost its local flavour in the mix with the global. (Admittedly, Moran’s bush "shack", the origin of much Panoroma produce and the destination of Panoroma compost, looks architect-designed.) Powell’s book, given "rump" and "rough" in the title, stridently plays down glitz (large type size, minimum spacing, rustic surface imagery, full-page portraits of a chicken, rump, and cabbage etc). While not over-glam, the photography in Balance may at first appear unsubtle. Images fill whole pages. But their beautifully coloured and intriguing shapes—the yellow lime of a white-wine bottle base or a sparkling wine cork beneath its cage—shift them into hyperreality. White wine in a glass becomes the edge of a desert lake; an open fig, the jaws of an alien; the flesh of a lemon after squeezing, a sea anemone. The minimal number of images is a judicious choice. ConclusionReading can be immersive, but it can also hover critically at a meta level, especially if the writer foregrounds process. A conversation starts in this exchange, the reader imagining for themselves the worlds written about. Writers read as writers, to acquire a sense of what good writing is, who writing colleagues are, where writing is being published, and, comparably, to learn to judge their own writing. Writing is produced from a combination of passion and the discipline of everyday work. To be a writer in the world is to observe and remember/record, to be conscious of aiming to see the narrative potential in an array of experiences, events, and images, or, to put it another way, "to develop the habit of art" (Jolley 20). Photography makes significant whatever is photographed. The image is immobile in a literal sense but, because of its referential nature, evocative. Design, too, is about communication through aesthetics as a sensuous visual code for ideas or concepts. (There is a large amount of scholarship on the workings of image combined with text. Roland Barthes is a place to begin, particularly about photography. There are also textbooks dealing with visual literacy or culture, only one example being Shirato and Webb.) It is reasonable to think about why there is so much interest in food in this moment. Food has become folded into celebrity culture, but, naturally, obviously, food is about our security and survival, physically and emotionally. Given that our planet is under threat from global warming which is also driving climate change, and we are facing peak oil, and alternative forms of energy are still not taken seriously in a widespread manner, then food production is under threat. Food supply and production are also linked to the growing gap between poverty and wealth, and the movement of whole populations: food is about being at home. Creativity is associated with mastery of a discipline, openness to new experiences, and persistence and courage, among other things. We read, write, photograph, and design to argue and critique, to use the imagination, to shape and transform, to transmit ideas, to celebrate living and to live more fully.References Allen, Max. The Future Makers: Australian Wines for the 21st Century. Melbourne: Hardie Grant, 2010. Barratt, Virginia. “verbiage very thinly sliced and plated up real nice.” Assignment, ENG10022 Writing from the Edge. Lismore: Southern Cross U, 2009. [lower case in the title is the author's proclivity, and subsequently published in Carson and Dettori. Eds. Banquet: A Feast of New Writing and Arts by Queer Women]Costello, Patricia. Personal conversation. 31 May 2012. Curti, Lidia. Female Stories, Female Bodies: Narrative, Identity and Representation. UK: Macmillan, 1998.Derrida, Jacques. "Fifty-Two Aphorisms for a Foreword." Deconstruction: Omnibus Volume. Eds. Andreas Apadakis, Catherine Cook, and Andrew Benjamin. New York: Rizzoli, 1989.Halliday, James. “An Artist’s Spirit.” The Weekend Australian: The Weekend Australian Magazine 13-14 Feb. (2010): 31.Jolley, Elizabeth. Central Mischief. Ringwood: Viking/Penguin 1992. Lamont, Kate. Wine and Food. Perth: U of Western Australia P, 2009. Milan, Lyndey, and Corney, Colin. Balance: Matching Food and Wine: What Works and Why. South Melbourne: Lothian, 2005. Moran, Sean. Let It Simmer. Camberwell: Lantern/Penguin, 2006. Ostmann, Barbara Gibbs, and Jane L. Baker. The Recipe Writer's Handbook. Canada: John Wiley, 2001.Powell, Greg Duncan. Rump and a Rough Red. Millers Point: Murdoch, 2010. Shirato, Tony, and Jen Webb. Reading the Visual. Crows Nest: Allen & Unwin, 2004.

Fan cultural production, be it in the form of fan fiction, art or videos are often celebrated in fan studies as evidence of fan creativity, fans’ skills in adopting technology and their expert knowledge of the texts. As Jenkins argues, “the pleasure of the form centers on the fascination in watching familiar images wrenched free from their previous contexts and assigned alternative meanings” (227). However, can fan mash-up videos can also offer an alternative view, not of one’s fandom, but of anti-fandom? Fan pleasure is often seen as declaring love for a text through juxtaposing images to sound in a mash-up video, but this paper will argue that it can also demonstrate hate. Specifically, can these videos affirm anti-fandom readings of a particular text, when clips from two (or more) different texts, seemingly of the same genre and targeting the same demographics, are edited together to offer an alternative story? In 2009, a video entitled Buffy vs Edward: Twilight Remixed (hereafter BvE) (See Video 1) was uploaded to YouTube, juxtaposing clips from across the seven series of Buffy, the Vampire Slayer and the first film of the Twilight series. Twilight is a series of novels written by Stephenie Meyer which was adapted into a successful series of five films between the period of 2008 and 2012. Its vampire-centric romance story has resulted in numerous comparisons to, among others, the cult and popular television series, Buffy the Vampire Slayer (hereafter Buffy) created by Joss Whedon, which aired from 1997 to 2003. In BvE, which has over three million views to date and reportedly has been translated into thirty different languages, Jonathan McIntosh, the video’s creator, “changes Edward Cullen from a smouldering, sparkly antihero into a self-obsessed stalker who's prone to throwing tantrums. Buffy Summers reacts to him with disdain and dwindling patience, assertively rebuking his every self-indulgence” (Leduc). By editing together clips from two texts seemingly of the same genre and targeting the same demographics, this video affirms an anti-fandom reading of Twilight. Video 1: Buffy vs Edward: Twilight RemixedOn the first viewing of the video, I was struck by how accurately it portrayed my own misgivings about Twilight, and by how I had wished Bella Swan was more like Buffy Summers and been a positive role model for girls and women. The content of the video mash-up—along with fan reactions to it—suggests and perpetuates an anti-fandom reading of Twilight via Buffy, by positioning the latter as a text with higher cultural value, in terms of its influence and representations of female characters. As McIntosh himself clarifies in an interview, “the audience is not supposed to go “Oh, see how TV is stupid?” They’re supposed to go “Oh, see how Buffy was awesome!”” (ikat381). As such, the BvE mash-up can be read, not just as a criticism of popular commercial texts, but also as an anti-fan production. Much work surrounding fan culture extrapolates on fans’ love for a text, but I’d like to propose that mash-ups such as BvE reaffirms anti-fandom readings of derided texts via another that is deemed—and presented—as culturally more valuable. In this essay, BvE will be used as an example of how anti-fandom productions can reinforce the audience’s opinion of a despised text. When BvE first launched, it was circulated widely among Buffy fandom, and the narrative of the mash-up, and its implications were debated rather fiercely on Whedonesque.com [http://whedonesque.com/comments/20883], one of the main sites for Joss Whedon’s fandom. Comparisons between the two texts, despite existing in different mediums (film vs. television), were common among general media—some survey respondents reveal they were persuaded to read the books or watch the first film by its assumed similarities to Buffy— as both feature somewhat similar storylines on the surface: a young, teenaged (human) girl falling in love with a vampire, and were presumably aimed at the same demographics of teenaged and college-aged girls. The similarities seem to end there though, for while Buffy is often hailed as a feminist text, Twilight is dismissed as anti-feminist, down to its apparently rabid and overly-emotional (female) fanbase. As one Buffy fan on Whedonesque clarifies: Buffy was more real than Bella ever thought of being. Buffy was flawed, made mistakes, bad decisions and we never saw her sort out a healthy romantic relationship but she was still a tremendous role model not for just teen girl but teen boys as well. […] Bella's big claim to fame seems to be she didn't sleep with her boyfriend before marriage but that was his choice, not hers. BvE appears to reflect the above comparison, as McIntosh justifies the video as “a pro-feminist visual critique of Edward’s character and generally creepy behaviour”—essentially a problem that Buffy, as a vampire slayer and a feminist icon can solve (for the greater good). For the purpose of this paper, I was interested to see if those who are active in fandom in general are aware of the BvE video, and if it informs or reaffirms their anti-fandom views of Twilight. Methodology A short online survey was devised with this in mind and a link to the survey was provided via Twitter (the link was retweeted 27 times), with the explanation that it is on Twilight anti-fandom and the BvE mash-up video. It was further shared on Facebook, by friends and peers. At the same time, I also requested for the link to be posted by the administrators of Whedonesque.com. Despite the posting at Whedonesque, the survey was not particularly aimed at Buffy fans, but rather fans in general who are familiar with both texts. The survey received 419 responses in the span of 24 hours, suggesting that the topic of (Twilight) anti-fandom is one that fans—or anti-fans—are passionately engaged with. Out of the 419 responses, 357 people have seen BvE, and 208 have read the book(s) and/or saw the film(s). The other 211 respondents came into contact with Twilight through paratexts, “semi-textual fragments that surround and position the work” (Gray New 72), such as trailers, word-of-mouth and news outlets. Anti-Fandom, Twilight, and the Buffy vs Edward Mash-Up Fan studies have given us insights into the world of fandom, informing us about the texts that fans love, what fans do with those texts and characters, and how fans interact with one another within the context of fandom. As Henry Jenkins explains: Fan culture finds that utopian dimension within popular culture a site for constructing an alternative culture. Its society is responsive to the needs that draw its members to commercial entertainment, most especially the desire for affiliation, friendship, community (282). Fan studies has obviously progressed from Jenkins’s initial observations as fan scholars subsequently proceed to complicate and augment the field. However, many gaps and silences remain to be filled: Hills (2002) […] argued that fandom is ‘not a thing that can be picked over analytically’ (pp. xi-xii) and separated into neat categories, but is a performative, psychological action that differs according to person, fandom, and generation (Sheffield and Merlo 209). In a 2003 article, Jonathan Gray reflects that in fan scholars’ enthusiasm to present the many interesting facets of fan culture, “reception studies are distorting our understanding of the text, the consumer and the interaction between them” (New Audiences 68). So while there is the friendship, affiliation and sense of community where fans share their mutual affection for their favourite texts and characters, there are also those who engage critically with the texts that they dislike. Gray identifies them as the anti-fans, arguing that these anti-fans are not “against fandom per se, […] but they strongly dislike a given text or genre, considering it inane, stupid, morally bankrupt and/or aesthetic drivel” (New New Audiences 70). Most anti-fans’ encounter with their hated text will not merely be through the text itself, but also through its surrounding paratexts, such as trailers and press articles. These paratextual pieces inform the anti-fan about the text, as much as the original text itself, and together they add to the formation of the anti-fannish identity: Rather than engaging the text directly, […] anti-fans often respond to a “text” they construct from paratextual fragments such as news coverage or word-of-mouth, reading, watching, and learning all they can about a show, book, or person in order to better understand and criticize the text (and, very often, its fans) (Sheffield and Merlo 209). Media attention directed at the Twilight franchise, as well as the attention Twilight fans receive has made it a popular subject in both fan and anti-fan studies. Dan Haggard, in a 2010 online posting, commented on the fascinating position of Twilight fans in popular culture: The Twilight fan is interesting because of reports (however well substantiated) of a degree of extremism that goes beyond what is acceptable, even when considered from a perspective relative to standard fan obsession. The point here is not so much whether Twilight fans are any more extreme than standard fans, but that there is a perception that they are so. (qtd. in Pinkowitz) Twilight fans are more often than not, described as “rabid” and “frenzied” (Click), particularly by the media. This is, of course, in total opposition to the identity of the fan as effective consumer or productive (free) labourer, which scholars like Baym and Burnett, for example, have observed. The anti-fandom in this case seems to go beyond the original text (both the books and the film franchises), extending to the fans themselves. Pinkowitz explains that the anti-fans she examined resent the success Twilight has amassed as they consider the books to be poorly written and they “strongly dislike the popular belief that the Twilight books are good literature and that they deserve the fanaticism its rabid fans demonstrate”. Some survey respondents share this view, criticising that the “writing is horrible”, the books have “awful prose” and “melodramatic characterisations”. Sheffield and Merlo demonstrate that the “most visible Twilight anti-fan behaviors are those that mock or “snark” about the “rabid” Twilight fans, who they argue, “give other fans a bad name”” (210). However, BvE presents another text with which Twilight can be compared to in the form of Buffy. As one survey respondent explains: Bella is a weak character who lacks agency. She lacks the wit, will-power, and determination that makes Buffy such a fun character. […] She is a huge step back especially compared to Buffy, but also compared to almost any modern heroine. Paul Booth argues that for mash-ups, or remixes, to work, as audiences, we are expected to understand—and identify—the texts that are referenced, even if they may be out of context: “we as audiences must be knowledgeable about both sources, as well as the convergence of them, in order to make sense of the final product”. Survey respondents have commented that the mash-up was “more about pleasing Buffy fans”, and that it was “created with an agenda, by someone who hates Twilight and loves Buffy,” which gives “a biased introduction to Buffy”. On the other hand, others have commented that the mash-up “makes [Twilight] seem better than it actually is”, and that it “reinforced [their] perceptions” of Twilight as a weaker text. Booth also suggests that mash-ups create new understandings of taste, of which I would argue that is reinforced through BvE, which McIntosh describes as a “metaphor for the ongoing battle between two opposing visions of gender roles in the 21st century”. In fact, many of the survey respondents share McIntosh’s view, criticising Twilight as an anti-feminist text that, for all its supposed cultural influence, is sending a dangerous message to young girls who are the target demographic of the franchise. As they reflect: It bothers me that so many people (and especially women) love and embrace the story, when at its crux it is about a woman trying to choose between two men. Neither men are particularly good/safe for her, but the book romanticizes the possible violence toward Bella. The idea that Bella is nothing without Edward, that her entire life is defined by this man. She gives up her life—literally—to be with him. It is unhealthy and obsessive. It also implies to women that stalking behaviour like Edward's is romantic rather than illegal. I think what bothers me the most is how Meyers presents an abusive relationship where the old guy (but he's sparkly and pretty, so it's ok) in question stalks the heroine, has her kidnapped, and physically prevents her from seeing whom she wants to see is portrayed as love. In a good way. These testimonials show that fans take a moral stand towards Twilight’s representation of women, specifically Bella Swan. Twilight acts in counterpoint to a text like Buffy, which is critically acclaimed and have been lauded for its feminist representation (the idea that a young, petite girl has the power to fight vampires and other supernatural creatures). The fact that Buffy is a chronological older text makes some fans lament that the girl-power and empowerment that was showcased in the 1990s has now regressed down to the personification of Bella Swan. Gray argues that anti-fandom is also about expectations of quality and value: “of what a text should be like, of what is a waste of media time and space, of what morality or aesthetics texts should adopt, and of what we would like to see others watch or read” (New 73). This notion of taste, and cultural value comes through again as respondents who are fans of Buffy testify: It's not very well-written. I strongly dislike the weak parallels one could draw between the two. Yes Angel and Spike went through a creepy stalking phase with Buffy, and yes for a while there was some romantic triangle action but there was so much more going on. […] My biggest issue is with Bella's characterization. She has flaws and desires but she is basically a whiney, mopey blob. She is a huge step back especially compared to Buffy, but also compared to almost any modern heroine. There is tremendous richness in Buffy—themes are more literate, historically allusive and psychologically deeper than boy-meets-girl, girl submits, boy is tamed. Edward Cullen is white-faced and blank; Spike and Angel are white-faced and shadowed, hollowed, sculpted—occasionally tortured. Twilight invites teen girls to project their desires; Spike and Angel have qualities which are discovered. Buffy the character grows and evolves. Her environment changes as she experiences the world around her. Decisions that she made in high school were re-visited years later, and based on her past experiences, she makes different choices. Bella, however, loses nothing. There's no consequence to her being turned. There's no growth to her character. The final act in the mash-up video, of Buffy slaying Edward can be seen as a re-empowerment for those who do not share the same love for Twilight as its fans do. In the follow-up to his 2003 article that launched the concept of anti-fandom, Gray argues that: Hate or dislike of a text can be just as powerful as can a strong and admiring, affective relationship with a text, and they can produce just as much activity, identification, meaning, and “effects” or serve just as powerfully to unite and sustain a community or subculture (Antifandom 841). Conclusion The video mash-up, in this case, can be read as an anti-fandom reading of Twilight via Buffy, in which the superiority of Buffy as a text is repeatedly reinforced. When asked if the mash-up video would encourage the survey respondents to consider watching Twilight (if they have not before), the respondents’ answers range from a repeated mantra of “No”, to “It makes me want to burn every copy”, to “Not unless it is to mock, or for the purpose of a drinking game”. Not merely resorting to mocking, what McIntosh’s mash-up video has given Twilight anti-fans is yet another paratextual fragment with which to read the text (as in, Edward Cullen is creepy and controlling, therefore he deserves to be slayed, as should have happened if he was in the Buffy universe instead of Twilight). In other words, what I am suggesting here is that anti-fandom can be enforced through the careful framing of a mash-up video, such as that of the Buffy vs Edward: Twilight Remixed mash-up, where the text considered more culturally valuable is used to read and comment on the one considered less valuable. References Baym, Nancy, and Robert Burnett. Amateur Experts: International Fan Labour in Swedish Independent Music. Copenhagen, Denmark, 2008. Booth, Paul. “Mashup as Temporal Amalgam: Time, Taste, and Textuality.” Transformative Works and Cultures 9 (2012): n. pag. 3 Apr. 2013 < http://journal.transformativeworks.org/index.php/twc/article/view/297/285 >. Click, Melissa. “‘Rabid’, ‘Obsessed’, and ‘Frenzied’: Understanding Twilight Fangirls and the Gendered Politics of Fandom.” Flow 11.4 (2009): n. pag. 18 June 2013 < http://flowtv.org/2009/12/rabid-obsessed-and-frenzied-understanding-twilight-fangirls-and-the-gendered-politics-of-fandom-melissa-click-university-of-missouri/ >. Gray, Jonathan. “Antifandom and the Moral Text: Television without Pity and Textual Dislike.” American Behavioral Scientist 48 (2005): 840–858. ———. “New Audiences, New Textualities: Anti-Fans and Non-Fans.” International Journal of Cultural Studies 6.1 (2003): 64–81. Hills, Matt. Fan Cultures. London: Routledge, 2002. ikat381. “Total Recut Interviews Jonathan McIntosh about Buffy vs. Edward.” Total Recut 24 Dec. 2009. 20 July 2013 < http://www.totalrecut.com/permalink.php?perma_id=265 >. Jenkins, Henry. Textual Poachers: Television Fans & Participatory Culture. New York: Routledge, 1992. Leduc, Martin. “The Two-Source Illusion: How Vidding Practices Changed Jonathan McIntosh’s Political Remix Videos.” Transformative Works and Cultures 9 (2012): n. pag. 19 July 2013 < http://journal.transformativeworks.org/index.php/twc/article/view/379/274 >. McIntosh, Jonathan. “Buffy vs Edward: Twilight Remixed.” Rebelliouspixels 20 June 2009. 2 Apr. 2013 < http://www.rebelliouspixels.com/2009/buffy-vs-edward-twilight-remixed >. Pinkowitz, Jacqueline. “‘The Rabid Fans That Take [Twilight] Much Too Seriously’: The Construction and Rejection of Excess in Twilight Antifandom.” Transformative Works and Cultures 7 (2011): n. pag. 21 June 2013 < http://journal.transformativeworks.org/index.php/twc/article/view/247/253 >. Sheffield, Jessica, and Elyse Merlo. “Biting Back: Twilight Anti-Fandom and the Rhetoric of Superiority.” Bitten by Twilight: Youth Culture, Media and the Vampire Franchise. Eds. Melissa Click, Jessica Stevens Aubrey, & Elizabeth Behm-Morawitz. New York: Peter Lang Publishers, 2010. 207–224.

Over the last two decades the female forensic pathologist investigator has become a prominent figure in crime fiction. Her presence causes suspicion on a number of levels in the narrative and this article will examine the reasons for that suspicion and the manner in which it is presented in two texts: Patricia Cornwell’s Postmortem and Tess Gerritsen’s The Sinner. Cornwell and Gerritsen are North American crime writers whose series of novels both feature female forensic pathologists who are deeply involved in homicide investigation. Cornwell’s protagonist is Dr Kay Scarpetta, then-Chief Medical Examiner in Richmond, Virginia. Gerritsen’s is Dr Maura Isles, a forensic pathologist in the Boston Medical Examiner’s office. Their jobs entail attending crime scenes to assess bodies in situ, performing examinations and autopsies, and working with police to solve the cases.In this article I will first examine Western cultural attitudes towards dissection and autopsy since the twelfth century before discussing how the most recent of these provoke suspicion in the selected novels. I will further analyse this by drawing on Julia Kristeva’s concept of the abject. I will then consider how female pathologist protagonists try to deflect their colleagues’ suspicion of their professional choices, drawing in part on Judith Butler’s ideas of gender as a performative category. I define ‘gender’ as the socially constructed roles, activities, attributes, and behaviours that Western culture considers appropriate for women and men, and ‘sex’ as the physical biological characteristics that differentiate women and men. I argue that the female forensic pathologist investigator is portrayed as suspicious in the chosen novels for her occupation of the abject space caused by her sex in her roles as investigator and pathologist, her identification with the dead, and her performance of elements of both masculine and feminine conventional gender roles. Scholars such as Barthes, Rolls, and Grauby have approached detective fiction by focusing on intertextuality, the openness of the text, and the possibility of different meanings, with Vargas being one example of how this can operate; however, this article focuses on examining how the female forensic pathologist investigator is represented as suspicious in mainstream crime novels that attract a readership seeking resolution and closure.A significant part of each of these novels focuses on the corpse and its injuries as the site at which the search for truth commences, and I argue that the corpse itself, those who work most closely with it and the procedures they employ in this search are all treated with suspicion in the crime fiction in this study. The central procedures of autopsy and dissection have historically been seen as abominations, in some part due to religious views such as the belief of Christians prior to the thirteenth century that the resurrection of the soul required an intact body (Klaver 10) and the Jewish and Muslim edicts against disfigurement of the dead (Davis and Peterson 1042). In later centuries dissection was made part of the death sentence and was perceived “as an abhorrent additional post-mortem punishment” that “promised the exposure of nakedness, dismemberment, and the deliberate destruction of the corpse,” which was considered “a gross assault on the integrity and the identity of the body, and upon the repose of the soul” (Richardson 154). While now a mainstay of many popular crime narratives, the autopsy as a procedure in real life continues to appall much of the public (Klaver 18). This is because “the human body—especially the dead human body—is an object still surrounded by taboos and prohibitions” (Sawday 269). The living are also reluctant to “yield the subjecthood of the other-dead to object status” (Klaver 18), which often produces a horrified response from some families to doctors seeking permission to dissect for autopsy. According to Gawande, when doctors suggest an autopsy the victim’s family commonly asks “Hasn’t she been through enough?” (187). The forensic pathologists who perform the autopsy are themselves linked with the repugnance of the act (Klaver 9), and in these novels that fact combined with the characters’ willingness to be in close proximity with the corpse and their comfort with dissecting it produces considerable suspicion on the part of their police colleagues.The female sex of the pathologists in these novels causes additional suspicion. This is primarily because women are “culturally associated [...] with life and life giving” (Vanacker 66). While historically women were also involved in the care of the sick and the dead (Nunn and Biressi 200), the growth of medical knowledge and the subsequent medicalisation of death in Western culture over the past two centuries has seen women relegated to a stylised kind of “angelic ministry” (Nunn and Biressi 201). This is an image inconsistent with these female characters’ performance of what is perceived as a “violent ‘reduction’ into parts: a brutal dismemberment” (Sawday 1). Drawing on Butler’s ideas about gender as a culturally constructed performance, we can see that while these characters are biologically female, in carrying out tasks that are perceived as masculine they are not performing their traditional gender roles and are thus regarded with suspicion by their police colleagues. Both Scarpetta and Isles are aware of this, as illustrated by the interior monologue with which Gerritsen opens her novel:They called her the Queen of the Dead. Though no one ever said it to her face, Dr. Maura Isles sometimes heard the nickname murmured in her wake as she travelled the grim triangle of her job between courtroom and death scene and morgue. [...] Sometimes the whispers held a tremolo of disquiet, like the murmurs of the pious as an unholy stranger passes among them. It was the disquiet of those who could not understand why she chose to walk in Death’s footsteps. Does she enjoy it, they wonder? Does the touch of cold flesh, the stench of decay, hold such allure for her that she has turned her back on the living? (Gerritsen 6)The police officers’ inability to understand why Isles chooses to work with the dead leads them to wonder whether she takes pleasure in it, and because they cannot comprehend how a “normal” person could act that way she is immediately marked as a suspicious Other. Gerritsen’s language builds images of transgression: words such as murmured, wake, whispers, disquiet, unholy, death’s footsteps, cold, stench, and decay suggest a fearful attitude towards the dead and the abjection of the corpse itself, a topic I will explore shortly. Isles later describes seeing police officers cast uneasy glances her way, noting details that only reinforce their beliefs that she is an odd duck: The ivory skin, the black hair with its Cleopatra cut. The red slash of lipstick. Who else wears lipstick to a death scene? Most of all, it’s her calmness that disturbs them, her coolly regal gaze as she surveys the horrors that they themselves can barely stomach. Unlike them, she does not avert her gaze. Instead she bends close and stares, touches. She sniffs. And later, under bright lights in her autopsy lab, she cuts. (Gerritsen 7) While the term “odd duck” suggests a somewhat quaintly affectionate tolerance, it is contrasted by the rest of the description: the red slash brings to mind blood and a gaping wound perhaps also suggestive of female genitalia; the calmness, the coolly regal gaze, and the verb “surveys” imply detachment; the willingness to move close to the corpse, to touch and even smell it, and later cut it open, emphasise the difference between the police officers, who can “barely stomach” the sight, and Isles who readily goes much further.Kristeva describes the abject as that which is not one thing or another (4). The corpse is recognisable as once-human, but is no-longer; the body was once Subject, but we cannot make ourselves perceive it yet as fully Object, and thus it is incomprehensible and abject. I suggest that the abject is suspicious because of this “neither-nor” nature: its liminal identity cannot be pinned down, its meaning cannot be determined, and therefore it cannot be trusted. In the abject corpse, “that compelling, raw, insolent thing in the morgue’s full sunlight [...] that thing that no longer matches and therefore no longer signifies anything” (Kristeva 4), we see the loss of borders between ourselves and the Other, and we are simultaneously “drawn to and repelled” by it; “nausea is a biological recognition of it, and fear and adrenalin also acknowledge its presence” (Pentony). In these novels the police officers’ recognition of these feelings in themselves emphasises their assumptions about the apparent lack of the same responses in the female pathologist investigators. In the quote from The Sinner above, for example, the officers are unnerved by Isles’ calmness around the thing they can barely face. In Postmortem, the security guard who works for the morgue hides behind his desk when a body is delivered (17) and refuses to enter the body storage area when requested to do so (26) in contrast with Scarpetta’s ease with the corpses.Abjection results from “that which disturbs identity, system, order. What does not respect borders, positions, rules” (Kristeva 4), and by having what appears to be an unnatural reaction to the corpse, these women are perceived as failing to respect systems and boundaries and therefore are viewed as abject themselves. At the same time, however, the female characters strive against the abject in their efforts to repair the disturbance caused by the corpse and the crime of murder that produced it by locating evidence leading to the apprehension of the culprit. Ever-present and undermining these attempts to restore order is the evidence of the crime itself, the corpse, which is abject not only for its “neither-nor” status but also because it exposes “the fragility of the law” (Kristeva 4). In addition, these female pathologist characters’ sex causes abjection in another form through their “liminal status” as outsiders in the male hierarchy of law enforcement (Nunn and Biressi 203); while they are employed by it and work to maintain its dominance over law-breakers and society in general, as biological females they can never truly belong.Abjection also results from the blurring of boundaries between investigator and victim. Such blurring is common in crime fiction, and while it is most likely to develop between criminal and investigator when the investigator is male, when that investigator is female it tends instead to involve the victim (Mizejewski 8). In these novels this is illustrated by the ways in which the female investigators see themselves as similar to the victims by reason of gender plus sensibility and/or work. The first victim in Cornwell’s Postmortem is a young female doctor, and reminders of her similarities to Scarpetta appear throughout the novel, such as when Scarpetta notices the pile of medical journals near the victim's bed (Cornwell 12), and when she considers the importance of the woman's fingers in her work as a surgeon (26). When another character suggests to Scarpetta that, “in a sense, you were her once,” Scarpetta agrees (218). This loss of boundaries between self and not-self can be considered another form of abjection because the status and roles of investigator and victim become unclear, and it also results in an emotional bond, with both Scarpetta and Isles becoming sensitive to what lies in wait for the bodies. This awareness, and the frisson it creates, is in stark contrast to their previous equanimity. For example, when preparing for an autopsy on the body of a nun, Isles finds herself fighting extreme reluctance, knowing that “this was a woman who had chosen to live hidden from the eyes of men; now she would be cruelly revealed, her body probed, her orifices swabbed. The prospect of such an invasion brought a bitter taste to [Isles’s] throat and she paused to regain her composure” (Gerritsen 57). The language highlights the penetrative nature of Isles’s contact with the corpse through words such as revealed, orifices, probed, and invasion, which all suggest unwanted interference, the violence inherent in the dissecting procedures of autopsy, and the masculine nature of the task even when performed by a female pathologist. This in turn adds to the problematic issue here of gender as performance, a subject I will discuss shortly.In a further blurring of those boundaries, the female characters are often perceived as potential victims by both themselves and others. Critic Lee Horsley describes Scarpetta as “increasingly giv[ing] way to a tendency to see herself in the place of the victim, her interior self exposed and open to inspection by hostile eyes” (154). This is demonstrated in the novel when plot developments see Scarpetta’s work scrutinised (Cornwell 105), when she feels she does not belong to the same world as the living people around her (133), and when she almost becomes a victim in a literal sense at the climax of the novel, when the perpetrator breaks into her home to torture and kill her but is stopped by the timely arrival of a police officer (281).Similarly, Gerritsen’s character Isles comes to see herself as a possible victim in The Sinner. When it is feared that the criminal is watching the Boston police and Isles realises he may be watching her too, she thinks about how “she was accustomed to being in the eye of the media, but now she considered the other eyes that might be watching her. Tracking her. And she remembered what she had felt in the darkness at [a previous crime scene]: the prey’s cold sense of dread when it suddenly realises it is being stalked” (Gerritsen 222). She too almost becomes a literal victim when the criminal enters her home with intent to kill (323).As investigators, these characters’ sex causes suspicion because they are “transgressive female bod[ies] occupying the spaces traditionally held by a man” (Mizejewski 6). The investigator in crime fiction has “traditionally been represented as a marginalized outsider” (Mizejewski 11), a person who not only needs to think like the criminal in order to apprehend them but be willing to use violence or to step outside the law in their pursuit of this goal, and is regarded as suspicious as a result. To place a woman in this position then makes that investigator’s role doubly suspicious (Mizejewski 11). Judith Butler’s work on gender as performance provides a useful tool for examining this. Because “the various acts of gender create the gender itself” (Butler 522), these female characters are judged as woman or not-woman according to what they do. By working as investigators in the male-dominated field of law-enforcement and particularly by choosing to spend their days handling the dead in ways that involve the masculine actions of penetrating and dismembering, each has “radically crossed the limits of her gender role, with her choice of the most unsavoury and ‘unfeminine’ of professions” (Vanacker 65). The suspicion this attracts is demonstrated by Scarpetta being compared to her male predecessor who got on so well with the police, judges, and lawyers with whom she struggles (Cornwell 91). This sense of marginalisation and unfavourable comparison is reinforced through her recollections of her time in medical school when she was one of only four women in her class and can remember vividly the isolating tactics the male students employed against the female members (60). One critic has estimated the dates of Scarpetta’s schooling as putting her “on the leading edge of women moving into professionals schools in the early 1970s” (Robinson 97), in the time of second wave feminism, when such changes were not welcomed by all men in the institutions. In The Sinner, Isles wants her male colleagues to see her as “a brain and a white coat” (Gerritsen 175) rather than a woman, and chooses strategies such as maintaining an “icy professionalism” (109) and always wearing that white coat to ensure she is seen as an intimidating authority figure, as she believes that once they see her as a woman, sex will get in the way (175). She wants to be perceived as a professional with a job to do rather than a prospective sexual partner. The white coat also helps conceal the physical indicators of her sex, such as breasts and hips (mirroring the decision of the murdered nun to hide herself from the eyes of men and revealing their shared sensibility). Butler’s argument that “the distinction between appearance and reality [...] structures a good deal of populist thinking about gender identity” (527) is appropriate here, for Isles’s actions in trying to mask her sex and thus her gender declare to her colleagues that her sex is irrelevant to her role and therefore she can and should be treated as just another colleague performing a task.Scarpetta makes similar choices. Critic Bobbie Robinson says “Scarpetta triggers the typical distrust of powerful women in a male-oriented world, and in that world she seems determined to swaddle her lurking femininity to construct a persona that keeps her Other” (106), and that “because she perceives her femininity as problematic for others, she intentionally misaligns or masks the expectations of gender so that the masculine and feminine in her cancel each other out, constructing her as an androgyne” (98). Examples of this include Scarpetta’s acknowledgement of her own attractiveness (Cornwell 62) and her nurturing of herself and her niece Lucy through cooking, an activity she describes as “what I do best” (109) while at the same time she hides her emotions from her colleagues (204) and maintains that her work is her priority despite her mother’s accusations that “it’s not natural for a woman” (34). Butler states that “certain kinds of acts are usually interpreted as expressive of a gender core or identity, and that these acts either conform to an expected gender identity or contest that expectation in some way” (527). Scarpetta’s attention to her looks and her enjoyment of cooking conform to a societal assumption of female gender identity, while her construction of an emotionless facade and focus on her work falls more in the area of expected male gender identity.These characters deliberately choose to perform in a specific manner as a way of coping and succeeding in their workplace: by masking the most overt signs of their sex and gender they are attempting to lessen the suspicion cast upon them by others for not being “woman.” There exists, however, a contradiction between that decision and the clear markers of femininity demonstrated on occasion by both characters, for example, the use by Isles of bright red lipstick and a smart Cleopatra haircut, and the performance by both of the “feminised role as caretaker of, or alignment with, the victim’s body” (Summers-Bremner 133). While the characters do also perform the more masculine role of “rendering [the body’s] secrets in scientific form” (Summers-Bremner 133), a strong focus of the novels is their emotional connection to the bodies and so this feminised role is foregrounded. The attention to lipstick and hairstyle and their overtly caring natures fulfill Butler’s ideas of the conventional performance of gender and may be a reassurance to readers about the characters’ core femininity and their resultant availability for romance sub-plots, however they also have the effect of emphasising the contrasting performative gender elements within these characters and marking them once again in the eyes of other characters as neither one thing nor another, and therefore deserving of suspicion.In conclusion, the female forensic pathologist investigator is portrayed in the chosen novels as suspicious for her involvement in the abject space that results from her comfort around and identification with the corpse in contrast to the revulsion experienced by her police colleagues; her sex in her roles as investigator and pathologist where these roles are conventionally seen as masculine; and her performance of elements of both masculine and feminine conventional gender roles as she carries out her work. This, however, sets up a further line of inquiry about the central position of the abject in novels featuring female forensic pathologist investigators, as these texts depict this character’s occupation of the abject space as crucial to the solving of the case: it is through her ability to perform the procedures of her job while identifying with the corpse that clues are located, the narrative of events reconstructed, and the criminal identified and apprehended.ReferencesBarthes, Roland. S/Z. Trans. Richard Miller. London: Jonathan Cape. 1975. Butler, Judith. “Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory.” Theatre Journal. 40.4 (1988): 519–31. 5 October 2011 ‹http://www.jstor.org/stable/3207893›Cornwell, Patricia. Postmortem. London: Warner Books, 1994. Davis, Gregory J. and Bradley R. Peterson. “Dilemmas and Solutions for the Pathologist and Clinician Encountering Religious Views of the Autopsy.” Southern Medical Journal. 89.11 (1996): 1041–44. Gawande, Atul. Complications: A Surgeon’s Notes on an Imperfect Science. London: Profile Books, 2003.Gerritsen, Tess. The Sinner. Sydney: Random House, 2003. Grauby, Francois. “‘In the Noir’: The Blind Detective in Bridgette Aubert’s La mort des bois.” Mostly French: French (in) detective fiction. Modern French Identities, v.88. Ed. Alistair Rolls. Oxford: Peter Lang. 2009.Horsley, Lee. Twentieth Century Crime Fiction. Oxford: Oxford UP, 2005.Klaver, Elizabeth. Sites of Autopsy in Contemporary Culture. Albany: State U of NYP, 2005.Kristeva, Julia. Powers of Horror: Essays on Abjection. New York: Columbia UP, 1982.Mizejewski, Linda. “Illusive Evidence: Patricia Cornwell and the Body Double.” South Central Review. 18.3/4 (2001): 6–20. 19 March 2010. ‹http://www.jstor.org/stable/3190350›Nunn, Heather and Anita Biressi. “Silent Witness: Detection, Femininity, and the Post Mortem Body.” Feminist Media Studies. 3.2 (2003): 193–206. 18 January 2011. ‹http://dx.doi.org/10.1080/1468077032000119317›Pentony, Samantha. “How Kristeva’s Theory of Abjection Works in Relation to the Fairy Tale and Post Colonial Novel: Angela Carter’s The Blood Chamber and Keri Hulme’s The Bone People.” Deep South. 2.3 (1996): n.p. 13 November 2011. ‹http://www.otago.ac.nz/DeepSouth/vol2no3/pentony.html›Richardson, Ruth. “Human Dissection and Organ Donation: A Historical Background.” Mortality. 11.2 (2006): 151–65. 13 May 2011. ‹http://dx.doi.org/10.1080/13576270600615351›Robinson, Bobbie. “Playing Like the Boys: Patricia Cornwell Writes Men.” The Journal of Popular Culture. 39.1 (2006): 95–108. 2 August 2010. ‹http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5931.2006.00205.x/full›Rolls, Alistair. “An Uncertain Place: (Dis-)Locating the Frenchness of French and Australian Detective Fiction.” in Mostly French: French (in) Detective Fiction. Modern French Identities, v.88. Ed. Alistair Rolls. Oxford: Peter Lang. 2009.---. “What Does It Mean? Contemplating Rita and Desiring Dead Bodies in Two Short Stories by Raymond Carver.” Literature and Aesthetics: The Journal of the Sydney Society of Literature and Aesthetics. 18.2 (2008): 88-116. Sawday, Jonathon. The Body Emblazoned: Dissection and the Human Body in Renaissance Culture. London: Routledge, 1996.Summers-Bremner, Eluned. “Post-Traumatic Woundings: Sexual Anxiety in Patricia Cornwell’s Fiction.” New Formations: A Journal of Culture/Theory/Politics. 43 (2001): 131–47. Vanacker, Sabine. “V.I Warshawski, Kinsey Millhone and Kay Scarpetta: Creating a Feminist Detective Hero.” Criminal Proceedings: The Contemporary American Crime Novel. Ed. Peter Messent. London: Pluto P, 1997. 62–87. Vargas, Fred. This Night’s Foul Work. Trans. Sian Reynolds. London: Harvill Secker, 2008.

Digital culture, as we know it, owes much to space exploration. The technological pursuit of outer space has fuelled innovations in signal processing and automated computing that have left an impact on the hardware and software that make our digital present possible. Developments in satellite technologies, for example, produced far-reaching improvements in digital image processing (Gonzalez and Woods) and the demands of the Apollo missions advanced applications of the integrated circuit – the predecessor to the microchip (Hall). All the inventive digital beginnings in space found their way back to earth and contributed to the development of contemporary formations of culture composed around practices dependent on and driven by digital technologies. Their terrestrial adoption and adaptation supported a revolution in information, mediation and communication technologies, increasing the scope and speed of global production, exchange and use of data and advancing techniques of imaging, mapping, navigation, surveillance, remote sensing and telemetry to a point that could only be imagined before the arrival of the space age. Steadily knotted with contemporary scientific, commercial and military endeavours and the fabric of the quotidian, digital devices and practices now have a bearing upon all aspects of our pursuits, pleasures and politics. Our increasing reliance upon the digital shaped the shared surfaces of human societies and produced cultures in their own right. While aware of the uneasy baggage of the term ‘culture’, we use it here to designate all digitally grounded objects, systems and processes which are materially and socially inflecting our ways of life. In this sense, we consider both what Michael Hardt and Antonio Negri describe as “those results of social production that are necessary for social interaction and further production, such as knowledges, languages, codes, information, affects, and so forth” (viii), and the material contexts of these products of the social. The effects of digital technologies on the socio-material ambits of human life are many and substantial and – as we want to suggest here – evolving through their ‘extraterrestrial’ beginnings. The contemporary courses of digital cultures not only continue to develop through investments in space exploration, they are themselves largely contingent on the technologies that we have placed in outer space, for instance, global telecommunications infrastructure, GPS, Google maps, weather and climate monitoring facilities and missile grids all rely on the constellation of satellites orbiting the earth. However, we have been increasingly witnessing something new: modes of social production that developed on earth from the technical demands of the space age are now being directed, or rather returned back to have new beginnings beyond the globe. Our focus in this paper is this outward momentum of digital cultures. We do not aim to overview the entire history of the digital in outer space, but instead to frame the extraterrestrial extension of human technologies in terms of the socio-material dimensions of extra-planetary digital cultures. Hannah Arendt described how the space age accelerated the already rapid pace of techno-scientific development, denying us pause during which to grasp its effects upon the “human condition”. Our treacherously fast technological conquest of outer space leaves in its wake an aporia in language and “the trouble”, as Arendt puts it, is that we will “forever be unable to understand, that is, to think and speak about the things which nevertheless we are able to do” (3). This crisis in language has at its core a problem of ontology: a failure to recognise that the words we use to describe ourselves are always, and have always been, bound up in our technological modes of being. As thinkers such as Gilbert Simondon and Bernard Stiegler argued and Arendt derided (but could not deny), our technologies are inseparably bound up with the evolutionary continuum of the human and the migration of our digital ways of life into outer space still further complicates articulation of our techno-logic condition. In Stiegler’s view the technical is the primordial supplement to the human into which we have been “exteriorising” our “interiors” of social memory and shared culture to alter, assert and advance the material-social ambits of our living milieu and which have been consequently changing the idea of what it is to be human (141). Without technologies – what Stiegler terms “organised inorganic matter” (17), which mediate our relationships to the world – there is no human in the inhuman extraterrestrial environment and so, effectively, it is only through the organisation of inert matter that culture or social life can exist outside the earth. Offering the possibility of digitally abstracting and processing the complexities and perils of outer space, space technologies are not only a means of creating a human milieu ‘out there’, but of expediting potentially endless extra-planetary progress. The transposition of digital culture into outer space occasions a series of beginnings (and returns). In this paper, we explore extra-planetary digital culture as a productive trajectory in broader discussions of the ontological status of technologies that are socially and materially imbricated in the idea of the human. We consider the digital facilitation of exchanges between earth and outer space and assign them a place in an evolving discourse concerned with expressing the human in relation to the technological. We suggest that ontological questions occasioned by the socio-material effects of technologies require consideration of the digital in outer space and that the inhuman milieu of the extraterrestrial opens up a unique perspective from which to consider the nascent shape of what might be the emerging extra-planetary beginnings of the post human. Digital Exurbias The unfolding of extra-planetary digital cultures necessitates the simultaneous exteriorisation of our production of the social into outer space and the domestication of our extraterrestrial activities here on earth. Caught in the processes of mediated exploration, the moon, Mars, Pluto and other natural or human-made celestial bodies such as the International Space Station are almost becoming remote outer suburbs – exurbias of earth. Digital cultures are reaching toward and expanding into outer space through the development of technologies, but more specifically through advancing the reciprocal processes of social exchanges between terrestrial and extraterrestrial space. Whether it be through public satellite tracking via applications such as Heavens-Above or The High Definition Earth Viewing system’s continuous video feed from the camera attached to the ISS (NASA, "High Definition") – which streams us back an image of our planetary habitat from an Archimedean point of view – we are being encouraged to embrace a kind of digital enculturation of extraterrestrial space. The production of social life outside our own planet has already had many forms, but perhaps can be seen most clearly aboard the International Space Station, presently the only extraterrestrial environment physically occupied by humans. Amongst its many landmark events, the ISS has become a vigorous node of social media activity. For example, in 2013 Chris Hadfield became a Twitter phenomenon while living aboard the ISS; the astronaut gathered over a million Twitter followers, he made posts on Facebook, Tumblr and Reddit, multiple mini-vids, and his rendition of David Bowie’s Space Oddity on YouTube (Hadfield) has thus far been viewed over 26 million times. His success, as has been noted, was not merely due to his use of social media in the unique environment of outer space, but rather that he was able to make the highly technical lives of those in space familiar by revealing to a global audience “how you make a sandwich in microgravity, how you get a haircut” (Potter). This techno-mediation of the everyday onboard ISS is, from a Stieglerian perspective, a gesture toward the establishment of “the relation of the living to its milieu” (49). As part of this process, the new trends and innovations of social media on earth are, for example, continuously replayed and rehearsed in the outer space, with a litany of ‘digital firsts’ such as the first human-sent extraterrestrial ‘tweet’, first Instagram post, first Reddit AMA and first Pinterest ‘pin’ (Knoblauch), betraying our obsessions with serial digital beginnings. The constitution of an extra-planetary milieu progresses with the ability to conduct real-time interactions between those on and outside the earth. This, in essence, collapses all social aspects of the physical barrier and the ISS becomes merely a high-tech outer suburb of the globe. Yet fluid, uninterrupted, real-time communications with the station have only just become possible. Previously, the Iinternet connections between earth and the ISS were slow and troublesome, akin to the early dial-up, but the recently installed Optical Payload for Lasercomm Science (OPAL), a laser communications system, now enables the incredible speeds needed to effortlessly communicate with the human orbital outpost in real-time. After OPAL was affixed to the ISS, it was first tested using the now-traditional system test, “hello, world” (NASA, "Optical Payload"); referencing the early history of digital culture itself, and in doing so, perhaps making the most apt use of this phrase, ever. Open to Beginnings Digital technologies have become vital in sustaining social life, facilitating the immaterial production of knowledge, information and affects (Hardt and Negri), but we have also become increasingly attentive to their materialities; or rather, the ‘matter of things’ never went away, it was only partially occluded by the explosion of social interactivities sparked by the ‘digital revolution’. Within the ongoing ‘material turn’, there have been a gamut of inquiries into the material contexts of the ‘digital’, for example, in the fields of digital anthropology (Horst and Miller), media studies (Kirschenbaum, Fuller, Parikka) and science and technology studies (Gillespie, Boczkowski, and Foot) – to mention only a very few of these works. Outside the globe material things are again insistent, they contain and maintain the terrestrial life from which they were formed. Outer space quickens our awareness of the materiality underpinning the technical apparatus we use to mediate and communicate and the delicate support that it provides for the complex of digital practices built upon it. Social exchanges between earth and its extra-planetary exurbias are made possible through the very materiality of digital signals within which these immaterial interactions can take place. In the pared down reality of contemporary life in outer space, the sociality of the digital is also harnessed to bring forth forms of material production. For example, when astronauts in space recently needed a particular wrench, NASA was able to email them a digital file from which they were then able print the required tool (Shukman). Through technologies such as the 3D printer, the line between products of the social and the creation of material objects becomes blurred. In extra-planetary space, the ‘thingness’ of technologies is at least as crucial as it is on earth and yet – as it appears – material production in space might eventually rely on the infrastructures occasioned by the immaterial exchanges of digital culture. As technical objects, like the 3D printer, are evolving so too are conceptions of the relationship that humans have with technologies. One result of this is the idea that technologies themselves are becoming capable of producing social life; in this conception, the relationships and interrelationships of and with technologies become a potential field of study. We suggest here that the extra-planetary extension of digital cultures will not only involve, but help shape, the evolution of these relationships, and as such, our conceptions and articulations of a future beyond the globe will require a re-positioning of the human and technical objects within the arena of life. This will require new beginnings. Yet beginnings are duplicitous, as Maurice Blanchot wrote – “one must never rely on the word beginning”; technologies have always been part of the human, our rapport is in some sense what defines the human. To successfully introduce the social in outer space will involve an evolution in both the theory and practice of this participation. And it is perhaps through the extra-planetary projection of digital culture that this will come about. In outer space the human partnership with the objects of technology, far from being a utopian promise or dystopian end, is not only a necessity but also a productive force shaping the collective beginnings of our historical co-evolution. Objects of technology that migrate into space appear designed to smooth the ontological misgivings that might arise from our extra-planetary progress. While they are part of the means for producing the social in outer space and physical fortifications against human frailty, they are perhaps also the beginnings of the extraterrestrial enculturation of technologies, given form. One example of such technologies is the anthropomorphic robots currently developed by the Dextrous Robotics Laboratory for NASA. The latest iteration of these, Robotnaut 2 was the first humanoid robot in space; it is a “highly dexterous” robot that works beside astronauts performing a wide range of manual and sensory activities (NASA, "Robonaut"). The Robonaut 2 has recorded its own series of ‘firsts’, including being the “first robot inside a human space vehicle operating without a cage, and first robot to work with human-rated tools in space” (NASA, "Robonaut"). One of the things which mark it as a potential beginning is this ability to use the same tools as astronauts. This suggests the image of a tool using a tool – at first glance, something now quite common in the operation of machines – however, in this case the robot is able to manipulate a tool that was not designed for it. This then might also include the machine itself in our own origins, in that evolutionary moment of grasping a tool or stealing fire from the gods. As an exteriorisation of the human, these robots also suggest that a shared extra-planetary culture would involve acknowledging the participation of technologic entities, recognising that they share these beginnings with us, and thus are participating in the origins of our potential futures beyond the globe – the prospects of which we can only imagine now. Identifiably human-shaped, Robonauts are created to socialise with, and labour together with, astronauts; they share tools and work on the same complex tasks in the same environment aboard the International Space Station. In doing so, their presence might break down the separation between the living and the nonliving, giving form to Stiegler’s hypothesis regarding the ontology of technical objects, and coming to represent a mode of “being” described as “organized inert matter” (49). The robonaut is not dominated by the human, like a hand-held tool, nor is it dominating like a faceless system; it is engineered to be conducted, ‘organised’ rather than controlled. In addition to its anthropomorphic tendencies – which among other things, makes them appear more human than astronauts wearing space suits – is the robonaut’s existence as part of an assemblage of networked life that links technical objects with wet bodies into an animate system of information and matter. While this “heralds the possibility of making the technical being part of culture” (Simondon 16), it also suggests that extra-planetary digital cultures will harness what Simondon formulates as an “ensemble” of “open machines” – a system of sensitive technologies toward which the human acts as “organizer and as a living interpreter” (13). In the design of our extra-planetary envoys we are evolving toward this openness; the Robonaut, a technical object that shares in digital culture and its social and material production, might be the impetus through which the human and technological acquire a language that expresses a kind of evolutionary dialectic. As a system of inclusions that uses technologies to incorporate/socialise everything it can, including its own relationship with technical objects, digital culture in outer space clarifies how technologies might relate and “exchange information with each other through the intermediacy of the human interpreter” (Simondon 14). The Robonaut, like the tweeting astronaut, provides the test signals for what might eventually become points of communication between different modes of being. In this context, culture is collective cumulative memory; the ‘digital’ form of culture suggests an evolution of both technologic life and human life because it incorporates the development of more efficient means of storing and transmitting memory as cultural knowledge, while recognising the experience of both. Social learning and memory will first define the evolution of the Robonaut. Digital culture and the social expressed through technology – toward a shared social life and cultural landscape established in outer space – will involve the conservation, transmission and setting of common patterns that pool a composite interplay of material, neurobiologic and technologic variables. This will in turn require new practices of enculturation, conviviality with technologies, a sharing, incorporation and care. Only then might this transform into a discussion concerning the ontologies of the ‘we’. (Far from) Conclusions Hannah Arendt wrote that technologic progress could not find full expression in “normal” (3) language and that we must constantly be aware that our knowledge, politics, ethics and interactions with regard to technologies are incomplete, unformulated or unexpressed. It could be said then that our relationship with technologies is constantly beginning, that this need to keep finding new language to grasp it means that it actually progresses through its rehearsal of beginnings, through the need to maintain the productive inquisitive force of a pleasant first meeting. Yet Arendt’s idea emerges from a kind of contempt for technology and her implied separation between ‘normal’ and what could be called ‘technical’ language suggests that she privileges the lay ‘human’ tongue as the only one in which meaningful ideas can be properly expressed. What this fails to acknowledge is an appreciation of the potential richness of technical language and Arendt instead establishes a hierarchy that privileges one’s ‘natural’ language. The invocation of the term ‘normal’ is itself an admission of unequal relations with technologies. For a language to develop in which we can truly begin to express and understand the human relationship with ever-changing but ever-present technologies,, we must first allow the entrance of the language of technology into social life – it must be incorporated, learnt or translated. In the future, this might ultimately give technology a voice in a dialogue that might be half-composed of binary code. Digital culture is perhaps a forerunner of such a conversation and perhaps it is in the milieu of outer space that it could be possible to see advances in our ideas about the mutually co-constitutive relationship between the human and technical. The ongoing extra-planetary extension of the digital cultures have the productive potential to sculpt the material and social ambits of our world, and it is this capacity that may precipitate beginnings which will leave lasting imprints upon the prospects of our shared post-human futures. References Arendt, Hannah. The Human Condition. 2nd ed. Chicago: University of Chicago Press, 1958. Blanchot, Maurice. Friendship. Trans. Elizabeth Rottenberg. Stanford: Stanford University Press, 1997. Originally published in French in 1971 under the title L’Amitié. Fuller, Matthew. Media Ecologies: Materialist Energies in Art and Technoculture. Cambridge, MA: MIT Press, 2005. Gillespie, Tarleton, Pablo J. Boczkowski, and Kirsten A. Foot (eds.). Media Technologies: Essays on Communication, Materiality, and Society. Cambridge, Massachusetts: MIT Press, 2014. Gonzalez, Rafael, and Richard E. Woods. Digital Image Processing. 2nd ed. New Jersey: Prentice Hall, 2002. Hadfield, Chris. “Space Oddity.” YouTube, 12 May 2013. 10 Aug. 2015 ‹https://www.youtube.com/watch?v=KaOC9danxNo›. Hall, Eldon C. Journey to the Moon: The History of the Apollo Guidance Computer. Reston: American Institute of Aeronautics and Astronautics, 1996. Hardt, Michael, and Antonio Negri. Commonwealth. Cambridge, MA: Harvard University Press, 2009. Heavens-Above. ‹http://www.heavens-above.com›. Horst, Heather, and Daniel Miller. Digital Anthropology. London and New York: Berg, 2012. Kirschenbaum, Matthew. Mechanisms: New Media and the Forensic Imagination. Cambridge, MA: MIT Press, 2008. Knoblauch, Max. “The 8 First Social Media Posts from Space.” Mashable 13 Aug. 2013. ‹http://mashable.com/2013/08/13/space-social-media-firsts/›. NASA. “High Definition Earth-Viewing.” ‹http://www.nasa.gov/mission_pages/station/research/experiments/917.html›.NASA. “Optical Payload for Lasercomm Science (OPALS).” 13 May 2015. ‹http://www.nasa.gov/mission_pages/station/research/experiments/861.html›. NASA. “Robonaut Homepage.” ‹http://robonaut.jsc.nasa.gov/default.asp›. Parikka, Jussi. “Dust and Exhaustion: The Labour of New Materialism.” C-Theory 2 Oct. 2013. ‹http://www.ctheory.net/articles.aspx?id=726›. Potter, Ned. “How Chris Hadfield Conquered Social Media from Outer Space.” Forbes 28 Jul. 2013. ‹http://www.forbes.com/sites/forbesleadershipforum/2013/06/28/how-chris-hadfield-conquered-social-media-from-outer-space›. Shukman, David. “NASA Emails Spanner to Space Station - Analysis.” BBC News 19 Dec. 2014. ‹http://www.bbc.com/news/science-environment-30549341›. Simondon, Gilbert. On the Mode of Existence of Technical Objects. Paris: Aubier, Editions Montaigne, 1958. Trans. Ninian Mellamphy. University of Western Ontario, 1980. Stiegler, Bernard. Technics and Time 1: The Fault of Epimetheus. Stanford: Stanford University Press, 1998.

Unconventional energy sources have become increasingly important to the global energy mix. These include coal seam gas, shale gas and shale oil. The unconventional gas industry was pioneered in the United States and embraced following the first oil shock in 1973 (Rogers). As has been the case with many global resources (Hiscock), many of the same companies that worked in the USA carried their experience in this industry to early Australian explorations. Recently the USA has secured significant energy security with the development of unconventional energy deposits such as the Marcellus shale gas and the Bakken shale oil (Dobb; McGraw). But this has not come without environmental impact, including contamination to underground water supply (Osborn, Vengosh, Warner, Jackson) and potential greenhouse gas contributions (Howarth, Santoro, Ingraffea; McKenna). The environmental impact of unconventional gas extraction has raised serious public concern about the introduction and growth of the industry in Australia. In coal rich Australia coal seam gas is currently the major source of unconventional gas. Large gas deposits have been found in prime agricultural land along eastern Australia, such as the Liverpool Plains in New South Wales and the Darling Downs in Queensland. Competing land-uses and a series of environmental incidents from the coal seam gas industry have warranted major protest from a coalition of environmentalists and farmers (Berry; McLeish). Conflict between energy companies wanting development and environmentalists warning precaution is an easy script to cast for frontline media coverage. But historical perspectives are often missing in these contemporary debates. While coal mining and natural gas have often received “boosting” historical coverage (Diamond; Wilkinson), and although historical themes of “development” and “rushes” remain predominant when observing the span of the industry (AGA; Blainey), the history of unconventional gas, particularly the history of its environmental impact, has been little studied. Few people are aware, for example, that the first shale gas exploratory well was completed in late 2010 in the Cooper Basin in Central Australia (Molan) and is considered as a “new” frontier in Australian unconventional gas. Moreover many people are unaware that the first coal seam gas wells were completed in 1976 in Queensland. The first four wells offer an important moment for reflection in light of the industry’s recent move into Central Australia. By locating and analysing the first four coal seam gas wells, this essay identifies the roots of the unconventional gas industry in Australia and explores the early environmental impact of these wells. By analysing exploration reports that have been placed online by the Queensland Department of Natural Resources and Mines through the lens of environmental history, the dominant developmental narrative of this industry can also be scrutinised. These narratives often place more significance on economic and national benefits while displacing the environmental and social impacts of the industry (Connor, Higginbotham, Freeman, Albrecht; Duus; McEachern; Trigger). This essay therefore seeks to bring an environmental insight into early unconventional gas mining in Australia. As the author, I am concerned that nearly four decades on and it seems that no one has heeded the warning gleaned from these early wells and early exploration reports, as gas exploration in Australia continues under little scrutiny. Arrival The first four unconventional gas wells in Australia appear at the beginning of the industry world-wide (Schraufnagel, McBane, and Kuuskraa; McClanahan). The wells were explored by Houston Oils and Minerals—a company that entered the Australian mining scene by sharing a mining prospect with International Australian Energy Company (Wiltshire). The International Australian Energy Company was owned by Black Giant Oil Company in the US, which in turn was owned by International Royalty and Oil Company also based in the US. The Texan oilman Robert Kanton held a sixteen percent share in the latter. Kanton had an idea that the Mimosa Syncline in the south-eastern Bowen Basin was a gas trap waiting to be exploited. To test the theory he needed capital. Kanton presented the idea to Houston Oil and Minerals which had the financial backing to take the risk. Shotover No. 1 was drilled by Houston Oil and Minerals thirty miles south-east of the coal mining town of Blackwater. By late August 1975 it was drilled to 2,717 metres, discovered to have little gas, spudded, and, after a spend of $610,000, abandoned. The data from the Shotover well showed that the porosity of the rocks in the area was not a trap, and the Mimosa Syncline was therefore downgraded as a possible hydrocarbon location. There was, however, a small amount of gas found in the coal seams (Benbow 16). The well had passed through the huge coal seams of both the Bowen and Surat basins—important basins for the future of both the coal and gas industries. Mining Concepts In 1975, while Houston Oil and Minerals was drilling the Shotover well, US Steel and the US Bureau of Mines used hydraulic fracture, a technique already used in the petroleum industry, to drill vertical surface wells to drain gas from a coal seam (Methane Drainage Taskforce 102). They were able to remove gas from the coal seam before it was mined and sold enough to make a profit. With the well data from the Shotover well in Australia compiled, Houston returned to the US to research the possibility of harvesting methane in Australia. As the company saw it, methane drainage was “a novel exploitation concept” and the methane in the Bowen Basin was an “enormous hydrocarbon resource” (Wiltshire 7). The Shotover well passed through a section of the German Creek Coal measures and this became their next target. In September 1976 the Shotover well was re-opened and plugged at 1499 meters to become Australia’s first exploratory unconventional gas well. By the end of the month the rig was released and gas production tested. At one point an employee on the drilling operation observed a gas flame “the size of a 44 gal drum” (HOMA, “Shotover # 1” 9). But apart from the brief show, no gas flowed. And yet, Houston Oil and Minerals was not deterred, as they had already taken out other leases for further prospecting (Wiltshire 4). Only a week after the Shotover well had failed, Houston moved the methane search south-east to an area five miles north of the Moura township. Houston Oil and Minerals had researched the coal exploration seismic surveys of the area that were conducted in 1969, 1972, and 1973 to choose the location. Over the next two months in late 1976, two new wells—Kinma No.1 and Carra No.1—were drilled within a mile from each other and completed as gas wells. Houston Oil and Minerals also purchased the old oil exploration well Moura No. 1 from the Queensland Government and completed it as a suspended gas well. The company must have mined the Department of Mines archive to find Moura No.1, as the previous exploration report from 1969 noted methane given off from the coal seams (Sell). By December 1976 Houston Oil and Minerals had three gas wells in the vicinity of each other and by early 1977 testing had occurred. The results were disappointing with minimal gas flow at Kinma and Carra, but Moura showed a little more promise. Here, the drillers were able to convert their Fairbanks-Morse engine driving the pump from an engine run on LPG to one run on methane produced from the well (Porter, “Moura # 1”). Drink This? Although there was not much gas to find in the test production phase, there was a lot of water. The exploration reports produced by the company are incomplete (indeed no report was available for the Shotover well), but the information available shows that a large amount of water was extracted before gas started to flow (Porter, “Carra # 1”; Porter, “Moura # 1”; Porter, “Kinma # 1”). As Porter’s reports outline, prior to gas flowing, the water produced at Carra, Kinma and Moura totalled 37,600 litres, 11,900 and 2,900 respectively. It should be noted that the method used to test the amount of water was not continuous and these amounts were not the full amount of water produced; also, upon gas coming to the surface some of the wells continued to produce water. In short, before any gas flowed at the first unconventional gas wells in Australia at least 50,000 litres of water were taken from underground. Results show that the water was not ready to drink (Mathers, “Moura # 1”; Mathers, “Appendix 1”; HOMA, “Miscellaneous Pages” 21-24). The water had total dissolved solids (minerals) well over the average set by the authorities (WHO; Apps Laboratories; NHMRC; QDAFF). The well at Kinma recorded the highest levels, almost two and a half times the unacceptable standard. On average the water from the Moura well was of reasonable standard, possibly because some water was extracted from the well when it was originally sunk in 1969; but the water from Kinma and Carra was very poor quality, not good enough for crops, stock or to be let run into creeks. The biggest issue was the sodium concentration; all wells had very high salt levels. Kinma and Carra were four and two times the maximum standard respectively. In short, there was a substantial amount of poor quality water produced from drilling and testing the three wells. Fracking Australia Hydraulic fracturing is an artificial process that can encourage more gas to flow to the surface (McGraw; Fischetti; Senate). Prior to the testing phase at the Moura field, well data was sent to the Chemical Research and Development Department at Halliburton in Oklahoma, to examine the ability to fracture the coal and shale in the Australian wells. Halliburton was the founding father of hydraulic fracture. In Oklahoma on 17 March 1949, operating under an exclusive license from Standard Oil, this company conducted the first ever hydraulic fracture of an oil well (Montgomery and Smith). To come up with a program of hydraulic fracturing for the Australian field, Halliburton went back to the laboratory. They bonded together small slabs of coal and shale similar to Australian samples, drilled one-inch holes into the sample, then pressurised the holes and completed a “hydro-frac” in miniature. “These samples were difficult to prepare,” they wrote in their report to Houston Oil and Minerals (HOMA, “Miscellaneous Pages” 10). Their program for fracturing was informed by a field of science that had been evolving since the first hydraulic fracture but had rapidly progressed since the first oil shock. Halliburton’s laboratory test had confirmed that the model of Perkins and Kern developed for widths of hydraulic fracture—in an article that defined the field—should also apply to Australian coals (Perkins and Kern). By late January 1977 Halliburton had issued Houston Oil and Minerals with a program of hydraulic fracture to use on the central Queensland wells. On the final page of their report they warned: “There are many unknowns in a vertical fracture design procedure” (HOMA, “Miscellaneous Pages” 17). In July 1977, Moura No. 1 became the first coal seam gas well hydraulically fractured in Australia. The exploration report states: “During July 1977 the well was killed with 1% KCL solution and the tubing and packer were pulled from the well … and pumping commenced” (Porter 2-3). The use of the word “kill” is interesting—potassium chloride (KCl) is the third and final drug administered in the lethal injection of humans on death row in the USA. Potassium chloride was used to minimise the effect on parts of the coal seam that were water-sensitive and was the recommended solution prior to adding other chemicals (Montgomery and Smith 28); but a word such as “kill” also implies that the well and the larger environment were alive before fracking commenced (Giblett; Trigger). Pumping recommenced after the fracturing fluid was unloaded. Initially gas supply was very good. It increased from an average estimate of 7,000 cubic feet per day to 30,000, but this only lasted two days before coal and sand started flowing back up to the surface. In effect, the cleats were propped open but the coal did not close and hold onto them which meant coal particles and sand flowed back up the pipe with diminishing amounts of gas (Walters 12). Although there were some interesting results, the program was considered a failure. In April 1978, Houston Oil and Minerals finally abandoned the methane concept. Following the failure, they reflected on the possibilities for a coal seam gas industry given the gas prices in Queensland: “Methane drainage wells appear to offer no economic potential” (Wooldridge 2). At the wells they let the tubing drop into the hole, put a fifteen foot cement plug at the top of the hole, covered it with a steel plate and by their own description restored the area to its “original state” (Wiltshire 8). Houston Oil and Minerals now turned to “conventional targets” which included coal exploration (Wiltshire 7). A Thousand Memories The first four wells show some of the critical environmental issues that were present from the outset of the industry in Australia. The process of hydraulic fracture was not just a failure, but conducted on a science that had never been tested in Australia, was ponderous at best, and by Halliburton’s own admission had “many unknowns”. There was also the role of large multinationals providing “experience” (Briody; Hiscock) and conducting these tests while having limited knowledge of the Australian landscape. Before any gas came to the surface, a large amount of water was produced that was loaded with a mixture of salt and other heavy minerals. The source of water for both the mud drilling of Carra and Kinma, as well as the hydraulic fracture job on Moura, was extracted from Kianga Creek three miles from the site (HOMA, “Carra # 1” 5; HOMA, “Kinma # 1” 5; Porter, “Moura # 1”). No location was listed for the disposal of the water from the wells, including the hydraulic fracture liquid. Considering the poor quality of water, if the water was disposed on site or let drain into a creek, this would have had significant environmental impact. Nobody has yet answered the question of where all this water went. The environmental issues of water extraction, saline water and hydraulic fracture were present at the first four wells. At the first four wells environmental concern was not a priority. The complexity of inter-company relations, as witnessed at the Shotover well, shows there was little time. The re-use of old wells, such as the Moura well, also shows that economic priorities were more important. Even if environmental information was considered important at the time, no one would have had access to it because, as handwritten notes on some of the reports show, many of the reports were “confidential” (Sell). Even though coal mines commenced filing Environmental Impact Statements in the early 1970s, there is no such documentation for gas exploration conducted by Houston Oil and Minerals. A lack of broader awareness for the surrounding environment, from floral and faunal health to the impact on habitat quality, can be gleaned when reading across all the exploration reports. Nearly four decades on and we now have thousands of wells throughout the world. Yet, the challenges of unconventional gas still persist. The implications of the environmental history of the first four wells in Australia for contemporary unconventional gas exploration and development in this country and beyond are significant. Many environmental issues were present from the beginning of the coal seam gas industry in Australia. Owning up to this history would place policy makers and regulators in a position to strengthen current regulation. The industry continues to face the same challenges today as it did at the start of development—including water extraction, hydraulic fracturing and problems associated with drilling through underground aquifers. Looking more broadly at the unconventional gas industry, shale gas has appeared as the next target for energy resources in Australia. Reflecting on the first exploratory shale gas wells drilled in Central Australia, the chief executive of the company responsible for the shale gas wells noted their deliberate decision to locate their activities in semi-desert country away from “an area of prime agricultural land” and conflict with environmentalists (quoted in Molan). Moreover, the journalist Paul Cleary recently complained about the coal seam gas industry polluting Australia’s food-bowl but concluded that the “next frontier” should be in “remote” Central Australia with shale gas (Cleary 195). It appears that preference is to move the industry to the arid centre of Australia, to the ecologically and culturally unique Lake Eyre Basin region (Robin and Smith). 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This article aims to throw new light on the representation of women who cook as necessarily perpetuating a domestic ideology in which women are confined to the home. Traditionally, cookbooks written by women have disseminated both cooking information and rules and practices for running an effective household, which have contributed to the ideologies that underpin female domestic practice. However, the evolution of social media platforms, such as Pinterest, which enable the user to actively select and visually display culinary masterpieces on a digital pinboard, have provided a forum for women’s voices and a novel means of expression that is available to the amateur cook and professional chef alike. This article will argue that the creation of a virtual cookbook, via Pinterest, is a means of empowering women, which is central to the lexicon of feminist debate. Rather than being the victims of domestic servitude, this article will argue that the women who create virtual cookbooks do so by choice, and as a means of pleasing the self, irrespective of achieving domestic or marital bliss. Cookbooks “provide a range of insights into everyday life, such as attitudes towards food, domestic economy and the roles of women” (Wessell and Wishart 1). The proliferation of the cooking industry in the form of television programs, celebrity chefs, and social media channels seemingly devoted to the display of culinary artefacts, has transformed what was once a domestic chore into a professional practice. Traditionally, cookbooks that contained information on both the preparation and cooking of food and advice on how to run an effective household were more like guidebooks for women on how to achieve domestic and marital happiness. According to Jenny Lawson, well-known and highly acclaimed cookbooks such as Mrs. Beeton’s Book of Household Management were published as a reaction against eating-out, which was drawing men away from the home. “This aligned a cultural expectation of female domestic servitude with gaining the love and respect of a male partner” (Lawson 348) and reinforced the now familiar proverb that the way to a man’s heart is through his stomach. More recently, How to be a Domestic Goddess highlights the distance between feminism and cooking (Lawson). The book, according to Joanne Hollows, equates baking with a false consciousness and suggests that baking is not far removed from domestic enslavement. This conceptualisation of the-woman-in-the-kitchen is intimately bound to the views of second-wave feminists who believe that cooking is a sign of traditional femininity, which is at odds with a feminist identity (Ashley et al.). This argument situates cooking and food within debates about the sexual division of labour and positions women as providers of food for others. “Women frequently use food to offer pleasure to family members, yet have difficulty experiencing food as pleasurable themselves, particularly in a domestic context” (Hollows 184). Anne Murcott’s It’s a Pleasure to Cook for Him argues that the choice of what to cook and eat is invariably done in the service of some others. Marjorie DeVault similarly asserts that it is the relationship between cooking and caring that cements the relationship between cooking and femininity, while Charles and Kerr conclude that because women fear gaining weight, they deprive themselves of pleasure and so prepare food for others to give pleasure. Women fundamentally cook to please, and please men in particular (Charles and Kerr). For Charles and Kerr, the pleasure that women get from cooking for men is a by-product of the pleasure they receive from caring for others. The notion that women cook out of a desire to care for others is an argument left over from the patrilineal delineations outlined in Biblical texts. Western civilisation has drawn its leading metaphors and definitions of gender from the Bible, specifically the Book of Genesis. As a result of the Fall, which proceeded Adam and Eve’s sin in the Garden of Eden, the sexual division of labour emerged. Adam was instructed to work, and Eve was punished with the pain of childbearing and motherhood. Traditionalist assumptions posited that the assignment of different tasks and roles to men and women was evidence of the naturalness of their respective responsibilities. This explanation focused on women’s reproductive capacity and reiterated motherhood—central to which was an obligation to care for and nurture others—as a woman’s chief goal, which was necessary for the continued promulgation of the species (Lerner). In the nineteenth century, the credibility of this argument was questioned and a scientific explanation was used to justify patriarchy and women’s place within the home. Darwinian theories continued to define women according to their maternal role and justified their exclusion from economic and educational opportunities on the grounds that this was in the best interests of the survival of the species (Lerner). This contributed to the prevailing “cult of domesticity” that was the hallmark of the nineteenth and beginning of the twentieth century. According to this ideological position, true women were supposed to devote themselves to unpaid domestic labour and refrain from paid work. Each of these positions served to reinforce women’s responsibility within the home and, for centuries, women have participated in their own subordination by internalising the proscriptive belief that they exist solely to propagate the human race. If caring and nurturing others is the condition on which cooking is deemed to be “feminine”, then cooking to please oneself should negate the argument that cooking is a “feminine” activity. This article will suggest that the creation of virtual cookbooks on Pinterest enables women to resist societies continued attempts at defining femininity in increasingly restrictive ways. It will be argued that women who create virtual cookbooks do so by choice and as a means of pleasing the self. The representation of celebrity chef Nigella Lawson will be used to elucidate the reconceptualisation of cooking as a pleasurable activity. She is able to distinguish between leisure time and work-related culinary activity and, in so doing, she is represented as enjoying cooking in and of itself, not as a domestic responsibility. Building on this notion of cooking as pleasure, it will be argued that women who create virtual cookbooks on Pinterest do so by choice, for both personal and professional reasons, and irrespective of a desire to please others. Whilst Pinterest has raised significant debate as to whether or not it actually perpetuates gender stereotypes traditionally associated with cooking and femininity, this article will suggest that the desire to cook and a belief in equal rights for women are not mutually exclusive. For the purpose of this article, feminism and contemporary femininity are articulated around the idea of choice. Women are not choosing to create virtual cookbooks on Pinterest for the benefit of men. They are choosing to embrace this platform and are using it as a means of creative expression and an outlet of empowerment that transforms cooking from a domestic chore into an activity with public significance. This “promotes a new female relationship with food, enabling the other sides of femininity, those subversive, darker, abject possibilities to surface” (Lawson, Food Legacies 361), which ultimately grants women moments of agency and transcendence through cooking. Nigella Lawson, who cooks out of a desire for solitary pleasure, epitomises the changing nature of the cookbook throughout the last century. In Feast, she advocates the need for self-satisfaction and independence: “At its most basic, perhaps, is the quiet satisfaction of knowing one is fending for oneself, the instrument of one’s own survival” (4). According to Elisabeth Nathanson, “thinking about cooking as personally satisfying, rather than as a task associated with taking care of one’s family, denotes a new articulation of contemporary femininity” (318). For the purpose of this article then, feminism simply refers to the notion of choice and pleasing the self. Cooking is no longer an activity conducted solely by women in the privacy of their own home, for the purpose of caring for others. Female celebrity chefs, such as Nigella Lawson, draw attention to a particular ethos of pleasing the self as opposed to others. According to Jenny Lawson, Nigella Lawson renegotiates her cooking duties for her own cause (Food Legacies). She disrupts notions of female care and responsibility by “embracing self-satisfaction and indulgence” (Lawson, Disturbing 82) and, in this way, she negotiates a feminine identity that “hovers between the polarised figures of ‘the feminist’ and ‘the housewife’” (Hollows 180). According to Hollows, Nigella Lawson’s work offers an alternative way of imagining women’s relationship to food, which is based on the pleasure of cooking and eating, rather than pleasing others. The Nigella Lawson cooking philosophy posits that cooking should be pleasurable and should start from a desire to eat. Lawson is represented as aware of what she wants to eat and she does not defer to the preferences of others. She separates cooking from the notion of “cooking for”, which allows us to appreciate cooking as a pleasure in, and of, itself. It should be noted, however, that Nigella Lawson is a successful businesswoman who has made her success from her status as a woman-in-the-kitchen. Her programs are carefully constructed to show her prioritising leisure time and cooking to please the self (Lawson, Food Legacies). Although Lawson has encouraged women to cook to please, this is not the sole reason why she cooks. Her brand identity depends on her appearing as though she cooks for pleasure and yet she is undoubtedly, at least in part, driven by economic motivations. Although the cookbooks of the past have promoted a particular lifestyle for other women to emulate (Lawson, Disturbing), they nevertheless represented elements of the private sphere where women were able to wield authority and bequeath their knowledge to other women (Theophano). Throughout history, Janet Theophano notes, women have shared their prize recipes as a vehicle for making themselves visible. As early as the eighteenth century, cookbooks were a way for women to gain economic independence and authority. The formation of cookbooks provided women with an opportunity to enter the professional domain of culinary writing, which served to remove cooking from domestic life. Flora Pell’s Our Cookery Book, first published in 1916, blurred the boundary between the notion of private and public spheres. Pell advocated that a woman’s place was in the home and she upheld socially conservative gender roles and yet she was, paradoxically, a career woman who remained unmarried until she was sixty years old (Wessell and Wishart). Pell’s cookbook reinforced stereotypes of the woman-in-the-kitchen and domestic goddess, whose primary occupation in life was to please others and men in particular. The emergence of Pinterest in 2010, however, a virtual platform that enables the user to post and share images of whatever they choose, has further transformed cooking from a “chore without glamour or choice” (Wessell and Brien 87) into an optional, albeit pleasurable, form of play. This innovative platform has opened up new possibilities for users, more than 70 per cent of whom are women, to find novel means of personal expression via the creation of virtual cookbooks. Pinterest has been self-defined as a space that is perfect for recipe sharing, which is not dissimilar to the practice of compiling family recipes into a book and cutting and pasting extracts from a magazine into one’s own personal collection. Pinterest, however, enables the user to share this collection with others and transforms what has been seen as a private practice into a public activity. Pinterest has transformed the creation of a personal recipe collection from a domestic chore into a commercial venture, which is evident when scrolling through endless pins promoting catering businesses and cake-baking services. Pinterest is, potentially, a great tool for enhancing and even structuring the user’s culinary dreams. The platform has not been without its critics who are polarized, between those who believe that women who use this tool to curate digital recipe collections are in some way undoing or even killing feminism by pinning images that reinforce stereotypes of femininity, and those who believe that because women are pinning these images by choice, it defies traditional notions of femininity previously attached to cooking. The former view posits that female users of Pinterest are pinning images that are aligned with the “traditional” woman, such as cooking, do-it-yourself home-wares and crafts, rather than the “modern” woman who does not want to be seen as different from a man. Advocates of Pinterest, in contrast, argue that the platform is a natural path for reform, noting, in particular, the increased opportunity it provides women for voice and creative expression. This latter position supports the central premise of this article, which suggests that a woman can have both an interest in cooking and a belief in equal rights for women. In the words of Antonia Hayes “we have the luxury of choosing what sort of woman we want to be, including the freedom to be both a feminist and a connoisseur of cauliflower pizzas” (online). Pinterest celebrates the fact that there is no right or wrong way to be a woman. As a platform, Pinterest allows women to rewrite the meanings that have been assigned to them as passive individuals, devoid of a voice, and provides women with the opportunity for expression through the self-publication of digital cookbooks. In Amy Odell’s How Pinterest is Killing Feminism, she labels Pinterest “the Mormon housewife’s image bookmarking service of choice”, which creates a “Stepford Wife” version of identity that is hollow and uncreative. Odell argues that the user-generated content, which is made up predominantly of recipes, home décor, fitness, and fashion, is evidence that women are conditioned to “seek out the retrograde, materialistic content that women’s magazines have been hawking for decades” (online). She further asserts that, “adult women are still conditioned to think about diet and exercise and looking beautiful … so it makes sense that they’d pin these things” (online). She takes particular issue with the diet recipes on Pinterest, such as low-carbohydrate pizza crusts made with crumbed cauliflower, which she argues are indicative of women’s internalised belief that they must be thin in order to be beautiful. This is an image that she argues is synonymous with women’s magazines and Pinterest alike, which she sees as being similarly inundated with images of unrealistic body types. The difference, however, which Odell overlooks, is that the content on Pinterest does not bombard us like a magazine or billboard. The content on Pinterest is user-generated; it is uploaded by our fellow Pinterest users. Women are curating their own experience on the site. They are not victims but actors. Odell’s stance is the antithesis of a feminist argument as it makes women the victims of the media. In order to buy into her argument, you have to assume that all female Pinterest users are one dimensional and easily led, which hardly sounds like a powerful feminist position. Odell’s argument also neglects the role played by male chefs, such as Jamie Oliver, whose recipe books are attempting to curb the obesity epidemic, by focusing on quick and easy meals that are also nutritionally beneficial, hence their respective titles underlining that they are “30-minute” and “15-minute meals”. Given that the latter involves the atempted preparation of an entire meal in 15-minutes, you can rest assured that you will be eating salads that can easily be tossed together in this stringent time frame, rather than sweets and treats. That being said, no one is accusing Oliver of being a victim of the media’s unrealistic portrayal of the human body simply because he advocates the cooking of healthy recipes. This begs the question as to why women who pin healthy recipes, such as cauliflower pizza crusts, and create virtual cookbooks are necessarily victims of the unattainable body syndrome. Odell suggests that cooking and feminism are mutually exclusive and she makes the uncomfortable suggestion that by pinning diet recipes that perpetuate negative body image, and posting and disseminating pretty pictures of culinary delights, women are, as the title of her post suggests, killing feminism. Odell’s diatribe is being met with fierce opposition by Pinterest users who identify as post-feminists. Post-feminists posit that gender equality has been achieved and that women are free to choose their lifestyles in both public and private worlds (Nathanson). This article builds on the premise that pinners perform post-feminism and that women curate visual manifestations of their capacity to “have-it-all”; choice, empowerment and licensed transgression. Nathan Jurgenson, the author of “Pinterest and Feminism” argues that Pinterest is giving women what they want, which is the whole point. In the same way that Nigella Lawson cooks out of a desire for solitary pleasure, women are using Pinterest as a form of leisure time entertainment that is separate from work time. The creation of virtual cookbooks on Pinterest is a pastime that women engage in selfishly. It is an escape from their domestic responsibilities because it is something that they do for themselves and no one else. Amelia McDonnell acknowledges that she wants to spend time drooling over a recipe that she intends to make on the weekend and invites Odell to share the pork chops she made—the recipe for which she found on Pinterest and cooked for herself because she is single and happy. Her satirical response to Odell reinforces the notion of self-satisfaction and independence that accompanies cooking. Like Nigella Lawson, who promotes a fantasy of domestic pleasure on her own terms, both women renegotiate what it means to be a public woman disseminating cooking practices (Lawson, Food Legacies). Antonia Hayes rejects Odell’s premise that Pinterest is killing feminism and accuses the latter of perpetuating the sexism that continues to pervade society. Hayes acknowledges that you can have an interest in cooking and interior design, whilst simultaneously espousing beliefs in equal rights for women: “Kitchen porn and feminism aren’t mutually exclusive” (online). As a self-proclaimed feminist and Pinterest user, with an ever-expanding virtual cookbook, it is easy to resent Odell’s remark that pinning photos of cauliflower crust pizzas is setting the women’s movement back decades. As Hayes asserts “it’s just as damaging to tell women that they’re killing feminism by liking pretty pictures as it is to tell them that in order to be feminine you must dress, act, look a certain way. It’s the same constructed view albeit from a different angle” (online). Self-proclaimed feminists like Odell, who tell us that “only a certain kind of woman (the Pinterest-rejecting, domesticity hater) deserves equal rights and respect” (online), are actually perpetuating the sexism that they are trying to combat. In so doing, they pose questions about notions of agency, choice and desire, which speak to longstanding debates and dilemmas in feminist theory.Since when did it become anti-feminist to like something that is visually pleasing? I have a Pinterest account and I am a feminist. However, if recent criticism on Pinterest is to be believed, these two things are antithetical. If traditional femininity posits that women should be passive, submissive, and silent, then the very nature of Pinterest, which requires the user to actively choose, post, and share images with others, is the very antithesis of these traits. Pinterest users, who create virtual cookbooks out of a desire to please the self, irrespective of any domestic obligations, are active, dominant and communicative. Women are choosing to publish cookbooks in their leisure time, which stands in direct to contrast to the productive demands of work time. Pinterest, a platform renowned for its capacity to render even the most productive individuals into serial procrastinators and time wasters, is the epitome of a leisure time activity. Rather than cooking for their husbands and children, as is their “heaven-appointed mission,” according to Flora Pell, women are scrolling through pins, creating a virtual cookbook of the culinary delights that they will make for themselves to enjoy.ReferencesAshley, Bob, Joanne Hollows, Steve Jones, and Ben Taylor. Food and Cultural Studies. London and New York: Routledge, 2004. Charles, Nickie, and Marrion Kerr. Women, Food and Families: Power, Status, Love, Anger. Manchester: Manchester UP, 1988. DeVault, Marjorie. Feeding the Family: The Social Organisation of Caring as Gendered Work. Chicago: Chicago UP, 1994. Hayes, Antonio. “Pinterest and the Modern Feminist.” 2012. 5 Apr. 2013 ‹http://www.stuff.co.nz/life-style/life/7803000/Pinterest-and-the-modern-feminist› Hollows, Joanne. “Feeling Like a Domestic Goddess: Post-feminism and Cooking.” European Journal of Cultural Studies 6.2 (2003): 179–202. Jurgenson, Nathan. “Pinterest and Feminism.” The Society Pages. 5 Mar. 2012. 25 Mar. 2013 ‹http://thesocietypages.org/cyborgology/2012/03/05/pinterest-and-feminism› Lawson, Jenny. “Disturbing Objects: Making, Eating and Watching Food in Popular Culture And Performance Practice.” Platform 3.2 (2008): 79–99. Lawson, Jenny. “Food Legacies: Playing the Culinary Feminine.” Women and Performance: A Journal of Feminist Theory 21.3 (2011): 337–66. Lawson, Nigella. How to Be a Domestic Goddess: Baking and the Art of Comfort Cooking. New York: Hyperion, 2001. Lawson, Nigella Feast: Food to Celebrate Life. London: Chatto & Windus, 2006. Lerner, Gerda. The Creation of Patriarchy. London: Oxford UP, 1986. McDonnell, Amelia. “The Soapbox: Oh Please, Pinterest Isn’t ‘Killing’ Feminism.” 2 Oct. 2012. 28 Mar. 2013 ‹http://www.thefrisky.com/2012-10-02/the-soapbox-oh-please-pinterest-isnt-killing-feminism› Murcott, Anne. It’s A Pleasure To Cook For Him: Food, Mealtimes and Gender In Some South Wales Households. London: Heinemann, 1983. Nathanson, Elizabeth. “As Easy As Pie: Cooking Shows, Domestic Efficiency and Postfeminist Temporality.” Television and New Media 10.4 (2009): 311–30. Odell, Amy. “How Pinterest is Killing Feminism.” 2012. 19 Mar. 2013 ‹http://www.buzzfeed.com/amyodell/how-pinterest-is-killing-feminism›. Oliver, Jamie. Jamie's 30-Minute Meals. London: Michael Joseph, 2010. ---. Jamie’s 15-Minute Meals. London: Michael Joseph, 2012. Theophano, Janet. Eat My Words: Reading Women’s Lives Through the Cookbooks They Wrote. New York: Palgrave, 2002. Wessell, Adele, and Wishart, Alison. “Recipes for Reading Culinary Heritage: Flora Pell and Her Cookery Book.” reCollections 1.5 (2010): 1–19. Wessell, Adele, and Brien, Donna. “Australian Cookbooks For Young Readers: from Flora Pell to Junior Masterchef.” The International Journal for the Practice and Theories of Writing for Children and Children’s Literature 3.1 (2011): 76–90.

Amongst the hundreds of emails that made their way to error@media-culture.org.au over the last ten months, I received the following correspondence: Failure noticeHi. This is the qmail-send program at sv01.wadax.ne.jp.I’m afraid I wasn’t able to deliver your message to the following addresses.This is a permanent error; I’ve given up. Sorry it didn’t work out.namewithheld@s.vodafone.ne.jp>:210.169.171.135 does not like recipient.Remote host said: 550 Invalid recipient:namewithheld@s.vodafone.ne.jp>Giving up on 210.169.171.135. Email of this sort marks a moment that is paradoxically odd and all too familiar in the digital exchanges of everyday life. The failure message arrives to tell me something “didn’t work out.” This message shows up in my email account looking no different from any other correspondence—only this one hails from the system itself, signalling a failure to communicate. Email from the “mailer-daemon” calls attention to both the logic of the post that governs email (a “letter” sent to an intended address at the intention of some source) and the otherwise invisible logic of informatic protocols, made visible in the system failure of a “permanent error.” In this particular instance, however, the failure notice is itself a kind of error. I never emailed namewithheld@s.vodafone.ne.jp—and by the mailer-daemon’s account, such a person does not exist. It seems that a spammer has exploited an email protocol as a way of covering his tracks: when a deliver-to path fails, the failure notice bounces to a third site. The failure notice marks the successful execution of a qmail protocol, but its arrival at our account is still a species of error. In most circumstances, error yields an invalid result. In calculation, error marks a kind of misstep that not only corrupts the end result, but all steps following the error. One error begets others. But as with the failure notice, error often marks not only the misdirections of a system, but also the system’s internal logic. The failure notice corresponds to a specific category of error—a potential error that the system must predict before it has actually occurred. While the notice signals failure (permanent error), it does so within the successful, efficient operation of a communicative system. What is at issue, then, is less a matter of whether or not error occurs than a system’s ability to handle error as it arises. Control systems attempt to close themselves off to error’s misdirections. If error signals a system failure, the “failure notice” of error foregrounds the degree to which in “societies of control” every error is a fatal error in that Baudrillardian sense—a failure that is subsumed in the operational logic of the system itself (40). Increasingly, the networks of a global marketplace require a rationalisation of processes and an introduction of informatic control systems to minimise wastage and optimise output. An informatic monoculture expresses itself through operational parameters that define communication according to principles of maximum transmission. In effect, in the growing dominance of a network society, we are witnessing the transcendence of a social and cultural system that must suppress at all costs the failure to communicate. This global communication system straddles a paradoxical moment of maximum exchange and maximum control. With growing frequency, social and commercial processes are governed by principles of quality assurance, what Lyotard defined nearly thirty years ago as a “logic of maximum performance” (xxiv). As Six Sigma standards migrate from the world of manufacturing to a wide range of institutions, we find a standard of maximum predictability and minimum error as the latest coin of the realm. Utopia is now an error-free world of 100% efficiency, accuracy, and predictability. This lure of an informatic “monoculture” reduces communication to a Maxwell’s demon for capturing transmission and excluding failure. Such a communicative system establishes a regime of signs that thrives upon the drift and flow of a network of signifiers, but that affirms its power as a system in its voracious incorporation of signs within a chain of signification (Deleuze and Guattari 111-117). Error is cast out as abject, the scapegoat “condemned as that which exceeds the signifying regime’s power of deterritorialization” (Deleuze and Guattari 117). Deleuze and Guattari describe this self-cycling apparatus of capture as “a funeral world of terror,” the terror of a black-hole regime that ultimately depends upon a return of the same and insures that everything that circulates communicates…or is cast off as abject (113). This terror marks a relation of control, one that depends upon a circulation of signs but that also insists all flows fall within its signifying regime. To speak of the “terror of information” is more than metaphorical to the extent that this forced binary (terror of signal/error of noise) imposes a kind of violence that demands a rationalisation of all singularities of expression into the functionalities of a quantifiable system. To the extent that systems of information imply systems of control, the violence of information is less metaphor than metonym, as it calls into high relief the scapegoat error—the abject remainder whose silenced line of flight marks the trajectory of the unclean. This cybernetic logic of maximum performance demands that error is either contained within the predictable deviations of a system’s performance, or nullified as outlying and asignifying. Statistics tells us that we are best off ignoring the outlier. This logic of the normal suggests that something very risky occurs when an event or an instance falls outside the scope of predicable variance. In the ascendancy of information, error, deviance, and outlying results cast a long shadow. In Norbert Wiener’s account of informatic entropy, this drift from systematic control marked a form of evil—not a Manichean evil of bad actors, but rather an Augustinian evil: a falling away from the perfection of order (34-36). Information utopia banishes error as a kind of evil—an aberration that is decidedly off the path of order and control. This cybernetic logic functions at all levels, from social systems theory to molecular biology. Our diseases are now described as errors in coding, transcription, or transmission—genetic anomalies, cancerous loop scripts, and neurochemical noise. Mutation figures as an error in reproduction—a straying from faithful replication and a falling away from the Good of order and control. But we should keep in mind that when we speak of “evil” in the context of this cybernetic logic, that evil takes on a specific form. It is the evil of the errant. Or to put it another way: it is the evil of the Sesame Street Muppet, Bert. In 2001, a U.S. high school student named Dino Ignacio created a graphic of the Muppet, Bert, with Osama bin Laden—part of his humorous Website project, “Bert is Evil.” A Pakistani-based publisher scanning the Web for images of bin Laden came across Ignacio’s image and, apparently not recognising the Sesame Street character, incorporated it into a series of anti-American posters. According to Henry Jenkins’s account of the events, in the weeks that followed, “CNN reporters recorded the unlikely sight of a mob of angry protestors marching through the streets chanting anti-American slogans and waving signs depicting Bert and bin Laden” (1-2). As the story of the Bert-sighting spread, new “Bert is evil” Websites sprang up, and Ignacio found himself the unwitting centre of a full-blown Internet phenomenon. Jenkins finds in this story a fascinating example of what he calls convergence culture, the blurring of the line between consumer and producer (3). From a somewhat different critical perspective, Mark Poster reads this moment of misappropriation and misreading as emblematic of global networked culture, in which “as never before, we must begin to interpret culture as multiple cacophonies of inscribed meanings as each cultural object moves across cultural differences” (11). But there is another moral to this story as well, to the extent that the convergence and cacophony described here occur in a moment of error, an errant slippage in which signification escapes its own regime of signs. The informatic (Augustinian) evil of Bert the Muppet showing up at an anti-American rally in Pakistan marks an event-scene in which an “error” not only signifies, but in its cognitive resonance, begins to amplify and replicate. At such moments, the “failure notice” of error signals a creative potential in its own right—a communicative context that escapes systemic control. The error of “evil Bert” introduces noise into this communicative system. It is abject information that marks an aberration within an otherwise orderly system of communication, an error of sorts marking an errant line of flight. But in contrast to the trance-like lure of 100% efficiency and maximum performance, is there not something seductive in these instances of error, as it draws us off our path of intention, leading us astray, pulling us toward the unintended and unforeseen? In its breach of predictable variance, error gives expression to the erratic. As such, “noise” marks a species of error (abject information) that, by failing to signify within a system, simultaneously marks an opening, a poiesis. This asignifying poetics of “noise,” marked by these moments of errant information, simultaneously refuses and exceeds the cybernetic imperative to communicate. This poetics of noise is somewhat reminiscent of Umberto Eco’s discussion of Claude Shannon’s information theory in The Open Work. For Shannon, the gap between signal and selection marks a space of “equivocation,” what Warren Weaver calls “an undesirable … uncertainty about what the message was” (Shannon and Weaver 21). Eco is intrigued by Shannon’s insight that communication is always haunted by equivocation, the uncertainty that the message received was the signal sent (57-58). Roland Barthes also picks up on this idea in S/Z, as N. Katherine Hayles notes in her discussion of information theory and post-structuralism (46). For these writers, equivocation suggests a creative potential in entropy, in that noise is, in Weaver’s words, “spurious information” (Shannon and Weaver 19). Eco elaborates on Shannon and Weaver’s information theory by distinguishing between actual communication (the message sent) and its virtuality (the possible messages received). Eco argues, in effect, that communication reduces information in its desire to actualise signal at the expense of noise. In contrast, poetics generates information by sustaining the equivocation of the text (66-68). It is in this tension between capture and escape marked by the scapegoats of error and noise that I find a potential for a contemporary poetics within a global network society. Error reveals the degree to which everyday life plays itself out within this space of equivocation. As Stuart Moulthrop addressed nearly ten years ago, our frequent encounters with “Error 404” on the Web calls attention to “the importance of not-finding”: that error marks a path in its own right, and not merely a misstep. Without question, this poetics of noise runs contrary to a dominant, cybernetic ideology of efficiency and control. By paying attention to drift and lines of flight, such erratic behaviour finds little favour in a world increasingly defined by protocol and predictable results. But note how in its attempt to capture error within its regime of signs, the logic of maximum performance is not above recuperating the Augustinian evil of error as a form of “fortunate fall.” Even in the Six Sigma world of 100% efficiency, does not corporate R & D mythologise the creative moment that allows error to turn a profit? Post-It Notes® and Silly Putty® present two classic instances in which happenstance, mistake, and error mark a moment in which “thinking outside of the box” saves the day. Error marks a kind of deviation from—and within—this system: a “failure” that at the same time marks a potential, a virtuality. Error calls attention to its etymological roots, a going astray, a wandering from intended destinations. Error, as errant heading, suggests ways in which failure, mutation, spurious information, and unintended results provide creative openings and lines of flight that allow for a reconceptualisation of what can (or cannot) be realised within social and cultural forms. While noise marks a rupture of signification, it also operates within the framework of a cybernetic imperative that constantly attempts to capture the flows that threaten to escape its operational parameters. As networks become increasingly social, this logic of rationalisation and abstraction serves as a dialectical enclosure for an information-based culture industry. But error also suggests a strategy of misdirection, getting a result back other than what one expected, and in doing so turns the cybernetic imperative against itself. “Google-bombing,” for example, creates an informatic structure that plays off of the creative potential of equivocation. Here, error of a Manichean sort introduces noise into an information system to produce unexpected results. Until recently, typing the word “failure” into the search engine Google produced as a top response George Bush’s Webpage at www.whitehouse.gov. By building Webpages in which the text “failure” links to the U.S. President’s page, users “hack” Google’s search algorithm to produce an errant heading. The cybernetic imperative is turned against itself; this strategy of misdirection enacts a “fatal error” that evokes the logic of a system to create an opening for poeisis, play, and the unintended. Information networks, no longer secondary to higher order social and cultural formations, now define the function and logic of social space itself. This culture of circulation creates equivalences by way of a common currency of “information,” such that “viral” distribution defines a social event in its own right, regardless of the content of transmission. While a decade earlier theorists speculated on the emergence of a collective intelligence via global networks, the culture of circulation that has developed online would seem to indicate that “emergence” and circulation are self-justifying events. In the moment of equivocation—not so much beyond good and evil, but rather in the spaces between signal and noise—slippage, error, and misdirection suggest a moment of opening in contrast to the black hole closures of the cybernetic imperative. The violence of an informatic monoculture expresses itself in this moment of insistence that whatever circulates signifies, and that which cannot communicate must be silenced. In such an environment, we would do well to examine these failures to communicate, as well as the ways in which error and noise seduce us off course. In contrast to the terror of an eternal return of the actual, a poetics of noise suggests a virtuality of the network, an opening of the possible in an increasingly networked society. The articles in this issue of M/C Journal approach error from a range of critical and social perspectives. Essays address the ways in which error marks both a misstep and an opening. Throughout this issue, the authors address error as both abject and privileged instance in a society increasingly defined by information networks and systems of control. In our feature article, “Revealing Errors,” Benjamin Mako Hill explores how media theorists would benefit from closer attention to errors as “under-appreciated and under-utilised in their ability to reveal technology around us.” By allowing errors to communicate, he argues, we gain a perspective that makes invisible technologies all the more visible. As such, error provides a productive moment for both interpretive and critical interventions. Two essays in this issue look at the place of error and noise within the work of art. Rather than foregrounding a concept of “medium” that emphasises clear, unimpeded transmission, these authors explore the ways in which the errant and unintended provide for a productive aesthetic in its own right. Using Shannon’s information theory, and in particular his concept of equivocation, Su Ballard’s essay, “Information, Noise, and et al.’s ‘maintenance of social solidarity-instance 5,” explores the productive error of noise in the digital installation art of a New Zealand artists’ collective. Rather than carefully controlling the viewer’s experience, et al.’s installation places the viewer within a field of equivocation, in effect encouraging misreadings and unintended insertions. In a similar vein, Tim Barker’s essay, “Error, the Unforeseen, and the Emergent: The Error of Interactive Media Art” examines the productive error of digital art, both as an expression of artistic intent and as an emergent expression within the digital medium. This “glitch aesthetic” foregrounds the errant and uncontrollable in any work of art. In doing so, Barker argues, error also serves as a measure of the virtual—a field of potential that gestures toward the “unforeseen.” The virtuality of error provides a framework of sorts for two additional essays that, while separated considerably in subject matter, share similar theoretical concerns. Taking up the concept of an asignifying poetics of noise, Christopher Grant Ward’s essay, “Stock Images, Filler Content, and the Ambiguous Corporate Message” explores how the stock image industry presents a kind of culture of noise in its attempt to encourage equivocation rather than control semiotic signal. By producing images that are more virtual than actual, visual filler provides an all-too-familiar instance of equivocation as a field of potential and a Derridean citation of undecidibility. Adi Kuntsman takes a similar theoretic tack in “‘Error: No Such Entry’: Haunted Ethnographies of Online Archives.” Using a database retrieval error message, “no such entry,” Kuntsman reflects upon her ethnographic study of an online community of Russian-Israeli queer immigrants. Error messages, she argues, serve as informatic “hauntings”—erasures that speak of an online community’s complex relation to the construction and archiving of a collective history. In the case of a database retrieval error—as in the mailer-daemon’s notice of the “550” error—the failure of an address to respond to its hailing calls attention to a gap between query and expected response. This slippage in control is, as discussed above, and instance of an Augustinian error. But what of the Manichean—the intentional engagement in strategies of misdirection? In Kimberly Gregson’s “Bad Avatar! Griefing in Virtual Worlds,” she provides a taxonomy of aberrant behaviour in online gaming, in which players distort or subvert orderly play through acts that violate protocol. From the perspective of many a gamer, griefing serves no purpose other than annoyance, since it exploits the rules of play to disrupt play itself. Yet in “Amazon Noir: Piracy, Distribution, Control,” Michael Dieter calls attention to “how the forces confined as exterior to control (virality, piracy, noncommunication) regularly operate as points of distinction to generate change and innovation.” The Amazon Noir project exploited vulnerabilities in Amazon.com’s Search Inside!™ feature to redistribute thousands of electronic texts for free through peer-to-peer networks. Dieter demonstrates how this “tactical media performance” challenged a cybernetic system of control by opening it up to new and ambiguous creative processes. Two of this issue’s pieces explore a specific error at the nexus of media and culture, and in keeping with Hill’s concept of “revealing errors,” use this “glitch” to lay bare dominant ideologies of media use. In her essay, “Artificial Intelligence: Media Illiteracy and the SonicJihad Debacle in Congress,” Elizabeth Losh focuses on a highly public misreading of a Battlefield 2 fan video by experts from the Science Applications International Corporation in their testimony before Congress on digital terrorism. Losh argues that Congress’s willingness to give audience to this misreading is a revealing error in its own right, as it calls attention to the anxiety of experts and power brokers over the control and distribution of information. In a similar vein, in Yasmin Ibrahim’s essay, “The Emergence of Audience as Victims: The Issue of Trust in an Era of Phone Scandals,” explores the revealing error of interactive television gone wrong. Through an examination of recent BBC phone-in scandals, Ibrahim explores how failures—both technical and ethical—challenge an increasingly interactive audience’s sense of trust in the “reality” of mass media. Our final essay takes up the theme of mutation as genetic error. Martin Mantle’s essay, “‘Have You Tried Not Being a Mutant?’: Genetic Mutation and the Acquisition of Extra-ordinary Ability,” explores “normal” and “deviant” bodies as depicted in recent Hollywood retellings of comic book superhero tales. Error, he argues, while signalling the birth of superheroic abilities, marks a site of genetic anxiety in an informatic culture. Mutation as “error” marks the body as scapegoat, signalling all that exceeds normative control. In each of these essays, error, noise, deviation, and failure provide a context for analysis. In suggesting the potential for alternate, unintended outcomes, error marks a systematic misgiving of sorts—a creative potential with unpredictable consequences. As such, error—when given its space—provides an opening for artistic and critical interventions. References “Art Fry, Inventor of Post-It® Notes: ‘One Man’s Mistake is Another’s Inspiration.” InventHelp. 2004. 14 Oct. 2007 http://www.inventhelp.com/articles-for-inventors-art-fry.asp>. Barthes, Roland. S/Z. Trans. Richard Miller. New York: Hill and Wang, 1974. Baudrillard, Jean. The Transparency of Evil. Trans. James Benedict. New York: Verso, 1993. Deleuze, Gilles. “Postscript on the Societies of Control.” October 59 (Winter 1992): 3-7. Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus. Trans. Brian Massumi. Minneapolis: U Minnesota P, 1987. Eco, Umberto. The Open Work. Cambridge: Harvard UP, 1989. “Googlebombing ‘Failure.’” Official Google Blog. 16 Sep. 2005. 14 Oct. 2007 http://googleblog.blogspot.com/2005/09/googlebombing-failure.html>. Hayles, N. Katherine. How We Became Posthuman. Chicago: U Chicago P, 1999. Jenkins, Henry. Convergence Culture. New York: NYU Press, 2006. Lyotard, Jean-Francois. The Postmodern Condition. Trans. Geoffrey Bennington and Brian Massumi. Minneapolis: Minnesota UP, 1984. Moulthrop, Stuart. “Error 404: Doubting the Web.” 2000. 14 Oct. 2007 http://iat.ubalt.edu/moulthrop/essays/404.html>. Poster, Mark. Information Please. Durham, NC: Duke UP, 2006. Shannon, Claude, and Warren Weaver. The Mathematical Theory of Communication. Urbana: U Illinois P, 1949. “Silly Putty®.” Inventor of the Week. 3 Mar. 2003. 14 Oct. 2007 http://web.mit.edu/Invent/iow/sillyputty.html>. Wiener, Norbert. The Human Use of Human Beings. Cambridge, MA: Da Capo, 1988. Citation reference for this article MLA Style Nunes, Mark. "Failure Notice." M/C Journal 10.5 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0710/00-editorial.php>. APA Style Nunes, M. (Oct. 2007) "Failure Notice," M/C Journal, 10(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0710/00-editorial.php>.

IntroductionNew digital technologies hold promise for equalising access to information and communication for the Deaf community. SMS technology, for example, has helped to equalise deaf peoples’ access to information and made it easier to communicate with both deaf and hearing people (Tane Akamatsu et al.; Power and Power; Power, Power, and Horstmanshof; Valentine and Skelton, "Changing", "Umbilical"; Harper). A wealth of anecdotal evidence and some recent academic work suggests that new media technology is also reshaping deaf peoples’ sense of local and global community (Breivik "Deaf"; Breivik, Deaf; Brueggeman). One focus of research on new media technologies has been on technologies used for point to point communication, including communication (and interpretation) via video (Tane Akamatsu et al.; Power and Power; Power, Power, and Horstmanshof). Another has been the use of multimedia technologies in formal educational setting for pedagogical purposes, particularly English language literacy (e.g. Marshall Gentry et al.; Tane Akamatsu et al.; Vogel et al.). An emphasis on the role of multimedia in deaf education is understandable, considering the on-going highly politicised contest over whether to educate young deaf people in a bilingual environment using a signed language (Swanwick & Gregory). However, the increasing significance of social and participatory media in the leisure time of Westerners suggests that such uses of Web 2.0 are also worth exploring. There have begun to be some academic accounts of the enthusiastic adoption of vlogging by sign language users (e.g. Leigh; Cavander and Ladner) and this paper seeks to add to this important work. Web 2.0 has been defined by its ability to, in Denise Woods’ word, “harness collective intelligence” (19.2) by providing opportunities for users to make, adapt, “mash up” and share text, photos and video. As well as its well-documented participatory possibilities (Bruns), its re-emphasis on visual (as opposed to textual) communication is of particular interest for Deaf communities. It has been suggested that deaf people are a ‘visual variety of the human race’ (Bahan), and the visually rich presents new opportunities for visually rich forms of communication, most importantly via signed languages. The central importance of signed languages for Deaf identity suggests that the visual aspects of interactive multimedia might offer possibilities of maintenance, enhancement and shifts in those identities (Hyde, Power and Lloyd). At the same time, the visual aspects of the Web 2.0 are often audio-visual, such that the increasingly rich resources of the net offer potential barriers as well as routes to inclusion and community (see Woods; Ellis; Cavander and Ladner). In particular, lack of captioning or use of Auslan in video resources emerges as a key limit to the accessibility of the visual Web to deaf users (Cahill and Hollier). In this paper we ask to what extent contemporary digital media might create moments of permeability in what Krentz has called “the hearing line, that invisible boundary separating deaf and hearing people”( 2)”. To provide tentative answers to these questions, this paper will explore the use of participatory digital media by a group of young Deaf people taking part in a small-scale digital moviemaking project in Sydney in 2009. The ProjectAs a starting point, the interdisciplinary research team conducted a video-making course for young deaf sign language users within the Department of Media, Music and Cultural Studies at Macquarie University. The research team was comprised of one deaf and four hearing researchers, with expertise in media and cultural studies, information technology, sign language linguistics/ deaf studies, and signed language interpreting. The course was advertised through the newsletter of partner organization the NSW Deaf Society, via a Sydney bilingual deaf school and through the dense electronic networks of Australian deaf people. The course attracted fourteen participants from NSW, Western Australia and Queensland ranging in age from 10 to 18. Twelve of the participants were male, and two female. While there was no aspiration to gather a representative group of young people, it is worth noting there was some diversity within the group: for example, one participant was a wheelchair user while another had in recent years moved to Sydney from Africa and had learned Auslan relatively recently. Students were taught a variety of storytelling techniques and video-making skills, and set loose in groups to devise, shoot and edit a number of short films. The results were shared amongst the class, posted on a private YouTube channel and made into a DVD which was distributed to participants.The classes were largely taught in Auslan by a deaf teacher, although two sessions were taught by (non-deaf) members of Macquarie faculty, including an AFI award winning director. Those sessions were interpreted into Auslan by a sign language interpreter. Participants were then allowed free creative time to shoot video in locations of their choice on campus, or to edit their footage in the computer lab. Formal teaching sessions lasted half of each day – in the afternoons, participants were free to use the facilities or participate in a range of structured activities. Participants were also interviewed in groups, and individually, and their participation in the project was observed by researchers. Our research interest was in what deaf young people would choose to do with Web 2.0 technologies, and most particularly the visually rich elements of participatory and social media, in a relatively unstructured environment. Importantly, our focus was not on evaluating the effectiveness of multimedia for teaching deaf young people, or the level of literacy deployed by deaf young people in using the applications. Rather we were interested to discover the kinds of stories participants chose to tell, the ways they used Web 2.0 applications and the modalities of communication they chose to use. Given that Auslan was the language of instruction of the course, would participants draw on the tradition of deaf jokes and storytelling and narrate stories to camera in Auslan? Would they use the format of the “mash-up”, drawing on found footage or photographs? Would they make more filmic movies using Auslan dialogue? How would they use captions and text in their movies: as subtitles for Auslan dialogue? As an alternative to signing? Or not at all? Our observations from the project point to the great significance of the visual dimensions of Web 2.0 for the deaf young people who participated in the project. Initially, this was evident in the kind of movies students chose to make. Only one group – three young people in their late teens which included both of the young women in the class - chose to make a dialogue heavy movie, a spoof of Charlie’s Angels, entitled Deaf Angels. This movie included long scenes of the Angels using Auslan to chat together, receiving instruction from “Charlie” in sign language via videophone and recruiting “extras”, again using Auslan, to sign a petition for Auslan to be made an official Australian language. In follow up interviews, one of the students involved in making this film commented “my clip is about making a political statement, while the other [students in the class] made theirs just for fun”. The next group of (three) films, all with the involvement of the youngest class member, included signed storytelling of a sort readily recognisable from signed videos on-line: direct address to camera, with the teller narrating but also taking on the roles of characters and presenting their dialogue directly via the sign language convention of “role shift” - also referred to as constructed action and constructed dialogue (Metzger). One of these movies was an interesting hybrid. The first half of the four minute film had two young actors staging a hold-up at a vending machine, with a subsequent chase and fight scene. Like most of the films made by participants in the class, it included only one line of signed dialogue, with the rest of the narrative told visually through action. However, at the end of the action sequence, with the victim safely dead, the narrative was then retold by one of the performers within a signed story, using conventions typically observed in signed storytelling - such as role shift, characterisation and spatial mapping (Mather & Winston; Rayman; Wilson).The remaining films similarly drew on action and horror genres with copious use of chase and fight scenes and melodramatic and sometimes quite beautiful climactic death tableaux. The movies included a story about revenging the death of a brother; a story about escaping from jail; a short story about a hippo eating a vet; a similar short comprised of stills showing a sequence of executions in the computer lab; and a ghost story. Notably, most of these movies contained very little dialogue – with only one or two lines of signed dialogue in each four to five minute video (with the exception of the gun handshape used in context to represent the object liberally throughout most films). The kinds of movies made by this limited group of people on this one occasion are suggestive. While participants drew on a number of genres and communication strategies in their film making, the researchers were surprised at how few of the movies drew on traditions of signed storytelling or jokes– particularly since the course was targeted at deaf sign language users and promoted as presented in Auslan. Consequently, our group of students were largely drawn from the small number of deaf schools in which Auslan is the main language of instruction – an exceptional circumstance in an Australian setting in which most deaf young people attend mainstream schools (Byrnes et al.; Power and Hyde). Looking across the Hearing LineWe can make sense of the creative choices made by the participants in the course in a number of ways. Although methods of captioning were briefly introduced during the course, iMovie (the package which participants were using) has limited captioning functionality. Indeed, one student, who was involved in making the only clip to include captioning which contextualised the narrative, commented in follow-up interviews that he would have liked more information about captioning. It’s also possible that the compressed nature of the course prevented participants from undertaking the time-consuming task of scripting and entering captions. As well as being the most fun approach to the projects, the use of visual story telling was probably the easiest. This was perhaps exacerbated by the lack of emphasis on scriptwriting (outside of structural elements and broad narrative sweeps) in the course. Greater emphasis on that aspect of film-making would have given participants a stronger foundational literacy for caption-based projectsDespite these qualifications, both the movies made by students and our observations suggest the significance of a shared visual culture in the use of the Web by these particular young people. During an afternoon when many of the students were away swimming, one student stayed in the lab to use the computers. Rather than working on a video project, he spent time trawling through YouTube for clips purporting to show ghost sightings and other paranormal phenomena. He drew these clips to the attention of one of the research team who was present in the lab, prompting a discussion about the believability of the ghosts and supernatural apparitions in the clips. While some of the clips included (uncaptioned) off-screen dialogue and commentary, this didn’t seem to be a barrier to this student’s enjoyment. Like many other sub-genres of YouTube clips – pranks, pratfalls, cute or alarmingly dangerous incidents involving children and animals – these supernatural videos as a genre rely very little on commentary or dialogue for their meaning – just as with the action films that other students drew on so heavily in their movie making. In an E-Tech paper entitled "The Cute Cat Theory of Digital Activism", Ethan Zuckerman suggests that “web 1.0 was invented to allow physicists to share research papers and web 2.0 was created to allow people to share pictures of cute cats”. This comment points out both the Web 2.0’s vast repository of entertaining material in the ‘funny video’genre which is visually based, dialogue free, entertaining material accessible to a wide range of people, including deaf sign language users. In the realm of leisure, at least, the visually rich resources of Web 2.0’s ubiquitous images and video materials may be creating a shared culture in which the line between hearing and deaf people’s entertainment activities is less clear than it may have been in the past. The ironic tone of Zuckerman’s observation, however, alerts us to the limits of a reliance on language-free materials as a route to accessibility. The kinds of videos that the participants in the course chose to make speaks to the limitations as well as resources offered by the visual Web. There is still a limited range of captioned material on You Tube. In interviews, both young people and their teachers emphasised the central importance of access to captioned video on-line, with the young people we interviewed strongly favouring captioned video over the inclusion on-screen of simultaneous signed interpretations of text. One participant who was a regular user of a range of on-line social networking commented that if she really liked the look of a particular movie which was uncaptioned, she would sometimes contact its maker and ask them to add captions to it. Interestingly, two student participants emphasised in interviews that signed video should also include captions so hearing people could have access to signed narratives. These students seemed to be drawing on ideas about “reverse discrimination”, but their concern reflected the approach of many of the student movies - using shared visual conventions that made their movies available to the widest possible audience. All the students were anxious that hearing people could understand their work, perhaps a consequence of the course’s location in the University as an overwhelmingly hearing environment. In this emphasis on captioning rather than sign as a route to making media accessible, we may be seeing a consequence of the emphasis Krentz describes as ubiquitous in deaf education “the desire to make the differences between deaf and hearing people recede” (16). Krentz suggests that his concept of the ‘hearing line’ “must be perpetually retested and re-examined. It reveals complex and shifting relationships between physical difference, cultural fabrication and identity” (7). The students’ movies and attitudes emphasised the reality of that complexity. Our research project explored how some young Deaf people attempted to create stories capable of crossing categories of deafness and ‘hearing-ness’… unstable (like other identity categories) while others constructed narratives that affirmed Deaf Culture or drew on the Deaf storytelling traditions. This is of particular interest in the Web 2.0 environment, given that its technologies are often lauded as having the politics of participation. The example of the Deaf Community asks reasonable questions about the validity of those claims, and it’s hard to escape the conclusion that there is still less than appropriate access and that some users are more equal than others.How do young people handle the continuing lack of material available to the on the Web? The answer repeatedly offered by our young male interviewees was ‘I can’t be bothered’. As distinct from “I can’t understand” or “I won’t go there” this answer, represented a disengagement from demands to identify your literacy levels, reveal your preferred means of communication; to rehearse arguments about questions of access or expose attempts to struggle to make sense of texts that fail to employ readily accessible means of communicating. Neither an admission of failure or a demand for change, CAN’T-BE-BOTHERED in this context offers a cool way out of an accessibility impasse. This easily-dismissed comment in interviews was confirmed in a whole-group discussions, when students came to a consensus that if when searching for video resources on the Net they found video that included neither signing nor captions, they would move on to find other more accessible resources. Even here, though, the ground continues to shift. YouTube recently announced that it was making its auto-captioning feature open to everybody - a machine generated system that whilst not perfect does attempt to make all YouTube videos accessible to deaf people. (Bertolucci).The importance of captioning of non-signed video is thrown into further significance by our observation from the course of the use of YouTube as a search engine by the participants. Many of the students when asked to research information on the Web bypassed text-based search engines and used the more visual results presented on YouTube directly. In research on deaf adolescents’ search strategies on the Internet, Smith points to the promise of graphical interfaces for deaf young people as a strategy for overcoming the English literacy difficulties experienced by many deaf young people (527). In the years since Smith’s research was undertaken, the graphical and audiovisual resources available on the Web have exploded and users are increasingly turning to these resources in their searches, providing new possibilities for Deaf users (see for instance Schonfeld; Fajardo et al.). Preliminary ConclusionsA number of recent writers have pointed out the ways that the internet has made everyday communication with government services, businesses, workmates and friends immeasurably easier for deaf people (Power, Power and Horstmanshof; Keating and Mirus; Valentine and Skelton, "Changing", "Umbilical"). The ready availability of information in a textual and graphical form on the Web, and ready access to direct contact with others on the move via SMS, has worked against what has been described as deaf peoples’ “information deprivation”, while everyday tasks – booking tickets, for example – are no longer a struggle to communicate face-to-face with hearing people (Valentine and Skelton, "Changing"; Bakken 169-70).The impacts of new technologies should not be seen in simple terms, however. Valentine and Skelton summarise: “the Internet is not producing either just positive or just negative outcomes for D/deaf people but rather is generating a complex set of paradoxical effects for different users” (Valentine and Skelton, "Umbilical" 12). They note, for example, that the ability, via text-based on-line social media to interact with other people on-line regardless of geographic location, hearing status or facility with sign language has been highly valued by some of their deaf respondents. They comment, however, that the fact that many deaf people, using the Internet, can “pass” minimises the need for hearing people in a phonocentric society to be aware of the diversity of ways communication can take place. They note, for example, that “few mainstream Websites demonstrate awareness of D/deaf peoples’ information and communication needs/preferences (eg. by incorporating sign language video clips)” ("Changing" 11). As such, many deaf people have an enhanced ability to interact with a range of others, but in a mode favoured by the dominant culture, a culture which is thus unchallenged by exposure to alternative strategies of communication. Our research, preliminary as it is, suggests a somewhat different take on these complex questions. The visually driven, image-rich approach taken to movie making, Web-searching and information sharing by our participants suggests the emergence of a certain kind of on-line culture which seems likely to be shared by deaf and hearing young people. However where Valentine and Skelton suggest deaf people, in order to participate on-line, are obliged to do so, on the terms of the hearing majority, the increasingly visual nature of Web 2.0 suggests that the terrain may be shifting – even if there is still some way to go.AcknowledgementsWe would like to thank Natalie Kull and Meg Stewart for their research assistance on this project, and participants in the course and members of the project’s steering group for their generosity with their time and ideas.ReferencesBahan, B. "Upon the Formation of a Visual Variety of the Human Race. In H-Dirksen L. Baumann (ed.), Open Your Eyes: Deaf Studies Talking. 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