Dissertations / Theses on the topic 'Campaigns'
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Rackaway, Chapman. "Congressional campaigns and congressional campaign committees in the 2000 elections /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074438.
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Smith, Derrick B. "An investigation of the effect that campaign field organizers have on democratic elections." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2003. http://www.kutztown.edu/library/services/remote_access.asp.
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Thesis (M.P.A.)--Kutztown University of Pennsylvania, 2003.Source: Masters Abstracts International, Volume: 45-06, page: 2925. Typescript. Abstract precedes thesis as preliminary leaves iii-iv. Includes bibliographical references (leaf 70).
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Wen, Wei-Chun. "A functional analysis of the 2000 Taiwanese presidential campaign discourse : advertisments and speeches /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060159.
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O’Neal, Pamela K. "Childhood obesity campaigns: a comparative analysis of media campaigns targeting general and specific audiences." Thesis, Wichita State University, 2010. http://hdl.handle.net/10057/3700.
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In the past thirty years childhood obesity rates have doubled and even tripled in some age groups in the U.S. (Centers for Disease Control and Prevention, 2008). It has become so severe and affected so many children, it has recently been labeled an epidemic by the World Health Organization (2009). Reports demonstrate that rates are higher among co-cultural populations such as African Americans and Hispanics and vary across populations between females and males (CDC, 2008). One strategy employed by many organizations to help reduce the rate of childhood obesity is the use of mass media campaigns (Evans, 2008). Due to the rise in childhood obesity rates and the use of mass media campaigns in an effort to reduce those rates, this study examines childhood obesity media campaigns and their impact on the populations they target. Because rates are higher among co-cultural populations and because they also differ between female and male children, this study examines how campaigns use various techniques to convey health messages to children of specific populations and of different sex.
In order to determine if the strategies the campaigns employ are different among the diverse racial and ethnical populations and between female and male children and to determine the specific strategies utilized, articles that report on the effectiveness of campaigns will be systematically reviewed. Employing Glaser & Straus’ (1967) constant comparative analysis methodology, this study will utilize prior research to identify codes and report on strategies that appear throughout campaign literature (Glaser & Straus, 1967). Using a systematic approach, articles that report on (1) the effectiveness of childhood obesity media campaigns (2) childhood obesity campaigns targeting racial and ethnical populations and (3) campaigns with female and male children will be identified and selected for the study. Articles will then be read and coded and the results reported.Thesis (M.A.)--Wichita State University, College of Liberal Arts and Sciences, the Elliott School of Communication.
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Farries, Greg, and University of Lethbridge Faculty of Arts and Science. "What voters want, what campaigns provide : examining Internet based campaigns in Canadian federal elections." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2005, 2005. http://hdl.handle.net/10133/250.
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This paper examines differences between what voters want from a campaign website and what political parties are actually providing on their campaign websites. A series of focus groups were conducted and the results of those discussions provided insight into what potential voters wanted from a campaign website. Analysis of the Conservative, Liberal, Bloc Quebecois, Green and New Democratic Party campaign websites was then conducted, and the results provided a glimpse at what the political parties were providing during the 2004 federal election campaign. The results of this research show that is a significance imbalance between what the political parties in Canada were providing and what the focus groups mentioned they wanted from a campaign website. The participants wanted more engaging and mobilizing features, while the campaign websites used during the 2004 election lacked these types of features.vi, 130 leaves ; 29 cm.
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McKinnon, Gabrielle Clare. "Activist Campaigns Against Mining: What Does the Public Respond to in Social Media Campaigns?" Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/29711.
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Despite increasing levels of environmental degradation, and the efforts of environmentalists to increase the salience of these issues, environmental campaigns rarely generate the widespread public engagement that is needed as a precondition for public sphere driven social and political change. This study investigates how to better connect with public values and concerns to facilitate greater engagement and mobilisation around environmental issues by examining Facebook campaigns against coal and coal seam gas mining in Queensland and New South Wales, and the public’s interaction with these campaigns. Drawing on discourse and framing studies, and through systematic examination of ENGO Facebook pages and associated public comments, this study identifies the storylines and associated frames utilised in campaigns and their resonance with the public. The thesis finds that many of the chosen storylines or framings of activist organisations show a low level of resonance. This research suggests that the public are not identifying or engaging with storylines focused on climate change protection and clean energy, and are instead identifying with criticisms of governance and politicians, and more locally based concerns around the protection of land, water and farmers.
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Jiggins, Stephen, and n/a. "Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign." University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.
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Jowett and O'Donnell observe that 'there is a clear revival of interest in
the important role of propaganda in many aspects of modern life, not
necessarily related to international intrigue or military campaigns' (1992, p.
xi). This thesis has examined the 1991 Census communication
campaign (ABS 1991a) for evidence of propaganda intentions and
strategies.
Propaganda is clearly a pejorative term and its application to a particular
campaign could imply a covert attempt at manipulation by the authority
behind the campaign�the Australian Bureau of Statistics (ABS). As the
author was responsible for the development, implementation and
evaluation of the 1991 Census communication campaign and had
privileged access to a range of sources, a reader might expect detailed
references to internal files which reveal conscious decision-making to
mount a propaganda campaign. This is not the case. An analysis of
the 150 working files associated with the campaign revealed no support
for such a hypothesis; there was no evidence of decision-making with the
intent of implementing propaganda strategies. Similarly, during interviews
with senior ABS managers, these managers categorically rejected the
notion that the Bureau conducted a propaganda campaign and pointed
to the fact that all procedures were cleared through both the Federal
Parliament and the Privacy Commissioner.
The hypothesis explored by this thesis is that despite this lack of
conscious direction, propaganda processes are evident in the way the
ABS conducted the communication campaign for the 1991 Census. The
perspective of the thesis is closely aligned to that of Altheide and Johnson
who locate propaganda as the bridge between 'organisational image
and reality' (1980, p. 4). Altheide and Johnson regard propaganda as an
insidious phenomena based on impression-management through the
'rigorous pursuit of scientifically valid procedures and standards' (1980, p.
229). The end result of this impression-management is that certain 'facts'
are presented to the exclusion of all others. This thesis argues that
impression-management strategies are evident in the way the ABS
conducted the communication campaign for the 1991 Census. The
processes of impression-management are subtle and do not reside in
such sources as internal files. The process operates through the
internalised ethos and corporate values inculcated in the minds of senior
staff within the Bureau and is best conceptualised as a mindset, reflected
in outcomes. I have used the term mindset to cover the process of
converting abstract values into specific guides for action�fora discussion
of this process see Hall (1977, pp. 69 - 83).
This mindset is well-illustrated by the issue of compulsion�the obligation
to complete a census form. At one level the ABS procedures are
impeccable: cleared through the federal parliament and the Privacy
Commissioner�and it is this form of discourse that is documented in
internal files. The procedures do not, however, enable respondents to
make an informed decision about whether the census is compulsory and
about the ramifications for non-compliance. The mindset operating here is
based on the value of the census to the ABS�the census is good for the
ABS�it generates revenue and legitimises the role of the organisation.
The thesis presents data which establishes that there is a significant gap
between the organisational image of the census (in the corporate mind of
the ABS) and that perceived by householders. The mindset of the ABS
is clearly evident in the procedures adopted on this issue.
The main finding of this thesis is that many of the processes underlying
the development of the 1991 Census communication campaign were
subtle environmental influences. These reflected the internal dynamics of
the ABS, and its ability as an institution to control the communication
environment through addressing the needs of other major organisations,
such as the media, and the release of selective information to specific
target audiences. In this context, institutional dynamics, more than
decisions by individual managers, influenced the conduct of the campaign.
The process of propaganda, therefore, is implicit in the 1991 Census
rather than explicit�a distinction, in terms of process, drawn by Pearlin
and Rosenberg (1954) in their examination of propaganda techniques in
institutional advertising.
It should also be acknowledged that whilst the author did have privileged
access to information, there is no information contained in this thesis that
would not be publicly available. The majority of primary sources are
reports published by the ABS or papers delivered by Bureau staff at a
range of fora. Permission was sought from the ABS for assistance in
obtaining access to information and this was readily granted.
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Bloom, Paula S. "Citizen preparedness campaign information campaigns increasing citizen preparedness to support creating a 'Cuture of Preparedness' /." Monterey, Calif. : Naval Postgraduate School, 2007. http://bosun.nps.edu/uhtbin/hyperion.exe/07Mar%5FBloom.pdf.
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Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2007.Thesis Advisor(s): David Tucker. "March 2007." Includes bibliographical references (p. 115-125). Also available in print.
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Bloom, Paula S. "Citizen preparedness campaign : information campaigns increasing citizen preparedness to support creating a 'Culture of Preparedness'." Thesis, Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/3650.
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CHDS State/LocalCitizen preparedness has been a requirement since the events of September 11, 2001, and was reinforced as a necessity after Hurricanes Katrina and Rita in August 2005. Although National Strategy documents outline the requirement for citizen participation in national preparedness the requirement is through volunteerism using the Citizen Corps. There are currently readiness programs being conducted through the Citizen Corps, Department of Homeland Security and the Federal Emergency Management Agency but they are not coordinated across the federal state and local or proactive in nature. Proactive Information Campaigns using core and supporting elements can be one methodology to increase citizen preparedness to support the creation of a 'Culture of Preparedness', which includes citizen participation along with the all levels of government and the private sector. Homeland Security stakeholders can use the Information Campaign Model developed to formulate proactive information campaigns to increase citizen preparedness.
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Reid, Rayne. "Guidelines for cybersecurity education campaigns." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/14091.
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In our technology- and information-infused world, cyberspace is an integral part of modern-day society. As the number of active cyberspace users increases, so too does the chances of a cyber threat finding a vulnerable target increase. All cyber users who are exposed to cyber risks need to be educated about cyber security. Human beings play a key role in the implementation and governing of an entire cybersecurity and cybersafety solution. The effectiveness of any cybersecurity and cybersafety solutions in a societal or individual context is dependent on the human beings involved in the process. If these human beings are either unaware or not knowledgeable about their roles in the security solution they become the weak link in these cybersecurity solutions. It is essential that all users be educated to combat any threats. Children are a particularly vulnerable subgroup within society. They are digital natives and make use of ICT, and online services with increasing frequency, but this does not mean they are knowledgeable about or behaving securely in their cyber activities. Children will be exposed to cyberspace throughout their lifetimes. Therefore, cybersecurity and cybersafety should be taught to children as a life-skill. There is a lack of well-known, comprehensive cybersecurity and cybersafety educational campaigns which target school children. Most existing information security and cybersecurity education campaigns limit their scope. Literature reports mainly on education campaigns focused on primary businesses, government agencies and tertiary education institutions. Additionally, most guidance for the design and implementation of security and safety campaigns: are for an organisational context, only target organisational users, and mostly provide high-level design recommendations. This thesis addressed the lack of guidance for designing and implementing cybersecurity and cybersafety educational campaigns suited to school learners as a target audience. The thesis aimed to offer guidance for designing and implementing education campaigns that educate school learners about cybersecurity and cybersafety. This was done through the implementation of an action research process over a five-year period. The action research process involved cybersecurity and cybersafety educational interventions at multiple schools. A total of 18 actionable guidelines were derived from this research to guide the design and implementation of cybersecurity and cybersafety education campaigns which aim to educate school children.
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Birks, Jennifer. "Newspaper campaigns, publics and politics." Thesis, University of Glasgow, 2009. http://theses.gla.ac.uk/747/.
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This thesis examines the practice of campaigning journalism, where a newspaper seeks political influence and claims to do so on behalf of its readers or a wider public. It is a production and content study of campaign journalism in the Scottish press, examining the journalists’ orientation to their readers, both in terms of social responsibility toward them in facilitating their citizenship, and in terms of accountability or answerability to them as their quasi-representatives. The study also analyses the newspapers’ representation of the substance and legitimacy of public opinion to politicians at the Scottish Parliament, in particular the governing Scottish Executive (now Scottish Government), and the framing of politicians’ obligation to respond to public demands as formulated by the newspapers. In short, it seeks to investigate newspapers’ democratic claims to be the voice of ‘the public’. Existing literature indicates that a key legitimation of campaigning journalism is that the newspaper is acting on behalf of a public or publics. However, it is not clear how these claims are substantiated. Existing mechanisms of accountability and normative conventions of responsibility are based on the liberal model of democracy, whereby the press are responsible for informing voters. In campaigning, the press instead adopt the language of representing group interests or protest politics that would fit with a corporatist or participatory model of democracy. These alternative models presuppose active or at least attentive publics, and newspapers’ interaction with and representation of them in this sense. This would fit with popular notions of Scottish political history as characterised by activism, and the aspirations of the Scottish Parliament. However, the campaigns instead addressed an imagined public that were conceived of as a market, and represented ‘the public’ as a passive and powerless aggregate of interests. Despite campaigning being taken up on behalf of disadvantaged groups, those affected were only given a voice to express their feelings as victims, and political advocacy was largely reserved to the newspaper rather than extended to associations and organisations in civic society. The neo-liberal assumption of private (not political) self-determination and freedom as the defence of property and other personal interests meant that affected individuals were portrayed as passive and vulnerable ‘victims’ whose freedom and agency were oppressed by criminal perpetrators. Where social welfare was addressed it was dissociated from taxation, and portrayed in terms of consumer preferences. Publics were otherwise addressed and portrayed as an aggregate mass of instrumental interests and fearful, defensive feelings, not as associative or discursive.
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Alakuijala, A. (Anna). "Branding in temporally restricted campaigns." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101710.
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The importance of branding has been recognized for a long time in the business. During the last decades also other areas have utilized branding. Usually brands are connected to the long-term value, but there are several business situations where brands are used in temporally restricted conditions. Examples of those are single or recurrent branded campaigns. Varied temporal dimensions have been used in the business research. However, there is no much research on branding from the temporality point of view.
The aim of this study is to better understand branding in campaigns, which have temporal restrictions. The phenomenon is approached from three directions. At first, there are studied different brand definitions. In this study the brand is understood as social and dynamic interaction process among stakeholders. Through this process, differentiating attributes and added value are associated with the brand. Another aspect is the temporality theory. In addition to standardized and horizontal time, also episodic and vertical time dimensions are concerned. These are merged with the brand definition to provide the theoretical framework. The brand is added to the temporal view as a process containing events, which are points of vertical dimension, brand interaction.
The third approach is through the context of this study, health and political campaigns. They are selected because of their different temporal nature. Health campaigns represent usually single, non-recurrent campaigns, while political campaigns are cyclic and periodic. The campaigns are studied conducting the integrative literature research. The systematic process of searching and evaluating articles is followed by the thematic analysis. The analysis is based on themes included to the theoretical framework: brand, interaction among stakeholders and temporality.
The findings of this study show that branding in temporally restricted campaigns is done in phases. There are different objectives and forms of the brand interaction in the each phase. The study also provides a classification for stakeholders for describing different interaction in the phases. Different stakeholder groups participate to brand interaction during the pre- and post-campaign periods, while all groups are participating during the campaign period. The campaign related events can be divided to major and minor. The major events define the periods and the phases of the campaigns, while minor events occur during the periods, but are affecting to the brand.
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Albright, Jeremy J. "Election campaigns and voter alignments." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3344556.
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Thesis (Ph.D.)--Indiana University, Dept. of Political Science, 2008.Title from PDF t.p. (viewed on Oct. 5, 2009). Source: Dissertation Abstracts International, Volume: 70-02, Section: A, page: 0671. Advisers: Robert Rohrschneider; Edward Carmines.
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Monson, Joseph Quin. "Polling in congressional election campaigns." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1092697398.
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Thesis (Ph. D.)--Ohio State University, 2004.Title from first page of PDF file. Document formatted into pages; contains xi, 202 p. Includes bibliographical references (p. 190-202). Available online via OhioLINK's ETD Center
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Sher, Chien-Yuan. "Voting behavior and political campaigns." Thesis, Boston University, 2012. https://hdl.handle.net/2144/31599.
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Thesis (Ph.D.)--Boston UniversityPLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.
This dissertation tries to answer whether electoral campaigning can affect voting behavior. I estimate the effects of the two marketing skills, canvassing and network marketing, on voters by using two datasets from the United Kingdom and Taiwan, and a multinomial probit model, which scholars usually apply to consumers' behavior. However, because there are various social interactions among voters, a direct application of a multinomial probit model on voting behavior will cause a biased estimation. Hence, in the first part, I examine different kinds of social interactions among voters, and propose a method to deal with these effects. By this method, I find that 5.23 percent of the voters in England did not vote for their most preferred candidates because of their expectations on other voters' behavior. In the second part, after properly controlling the social interactions, I estimate the effects of different types of canvassing on the voters in England. I found that doorstep canvassing done by challengers can affect voters, while that done by incumbents has no significant effect on voting behavior. The difference between incumbents and challengers suggests that canvassing affects voters by offering them new information, so incumbents' canvassing has no effect because voters have known incumbents well. Moreover, telephone canvassing has no significant effect on voting regardless of who does this. This implies that only the information channeled by doorstep canvassing is crucial in household voting decisions. In the third part, I examine the effect of a special marketing skill used by political machines in Taiwan: network marketing. I find that candidates from machines have a great capacity for mobilizing voters' ward or village heads, which are typically opinion leaders in voters' communities. I also find that the solicitation of voters' ward or village heads can affect voters' behavior. Again, the solicitation for a challenger is more powerful than that for an incumbent. It implies that the solicitation is also an information channel. Yet, the solicitation for an incumbent can still affect voters, which is not like the case of canvassing in England.
2031-01-01
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Day, Jonathan Paul. "The strategy of presidential campaigns." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/661.
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Do campaigns have an effect on the outcome of elections? This question is usually answered using one of two methods. The first method is when political pundits examine the two opposing campaigns and judge which one had a greater impact on the polls. The second method is when political scientists use statistical methods to analyze whether a campaign had an effect on the election outcome. Both methods fail to consider the factors influencing campaign strategies and the effect these campaign strategies have on the election outcome.
A third method, which I present in this dissertation, uses a formal model. This formal model treats the presidential election as a game between the two candidates competing for electoral votes in fifty-one locations. The model incorporates the assumption that the two candidates can have different prior probabilities of winning each state and can have different degrees of effectiveness at getting votes. The solution to this model is straightforward, but interesting. Candidate strategies are determined by the effectiveness of the candidates, the competitiveness of the state, and the state's electoral value. Candidates will allocate more resources 1) to states with higher electoral value, 2) to more competitive states, and 3) when they are more effective at getting votes. The structure of the model also provides an answer of when candidates can have an effect on the election outcome. When one candidate is more effective at getting votes, then that candidate will allocate more resources and receive a greater marginal return on each unit of resource than their opponent, resulting in an effect on the election outcome in their favor.
To test the model, I examine the historical record of the campaigns and candidate strategies in the nine presidential elections from 1976 to 2008. These historical accounts provide qualitative support for the assumptions and predictions of the model. I also statistically analyze data from five of these presidential elections and show quantitative support for the assumptions and predictions of the model.
Finally, I conclude by showing that the model is useful in answering other questions regarding campaigns in general, such as how candidates should allocate resources in governor and senate elections; how third party candidates should allocate resources; what happens if candidate effectiveness varies across state or time; and what happens if the cost varies across state? The model's ability to answer these questions shows that it can have a broad and substantial influence in the study of campaigns and elections.
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MANZONI, ELENA. "Electoral campaigns with strategic candidates: a theoretical and empirical analysis." Doctoral thesis, London School of Economics, 2010. http://hdl.handle.net/10281/67212.
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The main focus of this thesis is the analysis of political campaigns when candidates choose their statements in a strategic way.
In the first chapter, ‘Discretion and renegotiation in electoral campaigns’, I present a model of electoral campaigning as a problem of competitive delegation. The chapter considers a situation in which there is uncertainty about what the optimal policy should be; in this environment voters may want to leave discretion to a candidate, in order to allow him to adjust his policies to the state of the world, once he is elected.
The paper analyses how the ambiguity level of the political statements is influenced by the presence of uncertainty over the candidates’ ideology, by the possibility of ex post renegotiation between the elected candidate and the voters and by several political variables.
In the second chapter, ‘Last minute policies and the incumbency advantage’, joint with Stefan Penczynski, we investigate the timing of statements in political debates and campaigns. Early statements can influence the political agenda and signal competence and vision, late statements are based on more information about appropriate measures. We find that candidates speak early on issues they are better-informed about in order to signal relevance and move them up the agenda. Since opponents benefit from this revelation, however, candidates remain silent once their information is sufficiently precise and valuable.
In the last chapter, ‘Discretion and ambiguity in electoral campaigns: a look into the empirical evidence’, I compare several models of ambiguity in electoral campaigns, including my own model which was introduced in the first chapter. I use the methodology of Campbell (1983) to have a proxy for ambiguity of the electoral statements, and the data from the American National Election Studies on Senate elections from 1988-1990-1992, to investigate which of the correlations predicted by these models seem to be present in the data.
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Suni, Annakaisa. "National Campaigns for a European Choice." Thesis, Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-11171.
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“National Campaigns for a European Choice” by Annakaisa Suni. Independent work (15credits) in Political Science, Advanced Course, Spring 2010. Supervisor: Sten Berglund. The aim of this study is to describe and compare the European Parliament’s communicationcampaigns in Finland and Sweden before the 2009 European elections. The study aims to answerthe following questions:1. How were the campaigns planned and implemented?2. How did the campaigns adapt to the media’s needs?3. How did structural, environmental and resource factors influence the campaigns? This is a comparative study with two cases, which were chosen using a most similar –design.The material consists of qualitative interviews at European Parliament Information Offices inHelsinki and Stockholm and of campaign documents produced by the European Parliament. The campaigns in Finland and Sweden were both part of a Pan-European institutional campaign.They were both characterised by a high level of professionalisation and also a high level ofmedia adaptation when it comes to timing and format, but not when it comes to content. Onnational level, there were some important differences. In Sweden, the campaign was more clearlyoriented towards distinctive target groups and used less face-to-face-campaigning towards thelarge audience. The political climate in Sweden matched the institutional campaign better than inFinland; the discussion was issue-oriented whereas in Finland the focus was on individualcandidates and on ”what’s best for Finland”.
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James, Karl. "The final campaigns Bougainville 1944-1945 /." Access electronically, 2005. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20060712.150556/index.html.
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English, Stephen. "The campaigns of Alexander the Great." Thesis, Durham University, 2009. http://etheses.dur.ac.uk/1346/.
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The purpose of this thesis is an examination of the military career of Alexander the Great. The intention is to reconstruct and examine every campaign of Alexander's brief reign, and to determine what the tactics and strategies were that allowed his unparalleled success; further to determine if there was a development in tactical or strategic thought during his life. Chapter 1 considers Alexander's first campaign in the Balkans and northern Greece. Chapter2 discussesth e Battle of the GranicusR iver, and attemptsa n entirely new theory. Chapter 3 is a discussion of the sieges of Miletus and Halicarnassus. Chapter 4 contains an examination of the campaign of Issus. Chapter 5 concentrates on the sieges of Tyre and Gaza. Chapter 6 discusses the battle of Gaugamela. Chapter 7 concentrates on the campaign on the north-east frontier: Bactria and Sogdiana. Chapter 8 focuses on the campaign in India, culminating in the battle of the Hydaspes River. Chapter 9 is an examination of the journey back to Babylon: the final campaign. Chapter 10 is the conclusion which draws together the arguments which run through the thesis. The copyright of this thesis rest with the author: no quotation from it should be published without his prior consent and information derived from it should be acknowledged. I allow consultation by bona fide scholars without delay. The material in this thesis has not been previously submitted for a degree in this or any other university. This thesis consists of approximately 99,700 words, and thus conforms to the word limit set out in the Durham University degree regulations.
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Kalaš, Robert. "Increasing the effectiveness of crowdfunding campaigns." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-206150.
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The aim of this thesis is to analyze crowdfunding campaigns on Kickstarter, and contribute towards increasing the effectiveness of such campaigns, as most campaigns are unsuccessful. The theoretical part will focus on defining crowdfunding as the new phenomena of capital distribution and compared with other forms of financing new ideas. The empirical part focuses on a paired comparison analysis of campaigns from two various locations and three industries in total. Factores affecting the successfulness are analyzed and a pattern which would help towards solving the initial problem is looked for. The aim of the thesis was fulfilled by giving recommendations which have an impact on the success rate.
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Choi, Hongkyu. "Detecting Malicious Campaigns in Crowdsourcing Platforms." DigitalCommons@USU, 2017. https://digitalcommons.usu.edu/etd/6504.
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Crowdsourcing systems enable new opportunities for requesters with limited funds to accomplish various tasks using human computation. However, the power of human computation is abused by malicious requesters who create malicious campaigns to manipulate information in web systems such as social networking sites, online review sites, and search engines. To mitigate the impact and reach of these malicious campaigns to targeted sites, we propose and evaluate a machine learning based classification approach for detecting malicious campaigns in crowdsourcing platforms as a first line of defense, and build a malicious campaign blacklist service for targeted site providers, researchers and users.
Specifically, we (i) conduct a comprehensive analysis to understand the characteristics of malicious campaigns and legitimate campaigns in crowdsourcing platforms, (ii) propose various features to distinguish between malicious campaigns and legitimate campaigns, (iii) evaluate a classification approach against baselines, and (iv) build a malicious campaign blacklist service. Our experimental results show that our proposed approaches effectively detect malicious campaigns with low false negative and false positive rates.
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Pier, P. M. "He said, she said : a functional analysis of differences between male and female political campaign messages /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060132.
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Habicht, Jasper [Verfasser]. "The Role of Campaigns in Law Enforcement : The Example of Sanfei Campaigns in Chinese Immigration Law / Jasper Habicht." Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG, 2020. http://d-nb.info/1212394240/34.
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Mcliveen, Robert. "Conservative election campaigns: Rational, Effective and modern?" Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500525.
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Law, Vivien Cheryl. "The women's cause : feminist campaigns 1918-1928." Thesis, University College London (University of London), 1993. http://discovery.ucl.ac.uk/10018942/.
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This thesis shows that the first wave Women's Movement continued the struggle for the franchise during the Great War and throughout the 1920s until its success in 1928. It also details the campaigns for the social and economic emancipation of women in the period from 1918 to 1928. It provides a first step in recovering this history of political activity carried out through a network of women's organizations which expanded to embrace all aspects of women's lives. Chapter 1 acts an introduction and clarifies some questions of treatment and perspective. Chapter 2 describes the Movement's membership and details the suffragists' activities throughout the War and their contribution to the success of the franchise in 1918. In Chapter 3, the consequences for the women's organizations of re-ordering agendas and constitutions because of the vote, is followed in the next three chapters by a detailed examination of the post-War period of reconstruction. This includes the progress of women's political participation, the scale of the reforms it pursued and the economic problems of demobilisation and political opposition. The documentation•of the growth of political confidence and skill in the three General Elections from 1922 to 1924 in Chapter 7, also serves to illustrate the diversity of approach enshrined in the non-party and party organizations. The reappraisal of feminist ideology is set within the context of the development of the equalitarian and welfare theories in Chapter 8. Chapter 9 deals with the campaign which united the Movement in a concerted effort to win the vote for all women. The thesis concludes in Chapter 10, with a brief description of the Movement's response to its franchise success and its remit for future activity in.
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Afful, Ebo. "Journalism, election campaigns and democracy in Ghana." Thesis, Cardiff University, 2016. http://orca.cf.ac.uk/99853/.
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Political communication literature has documented various forms of framing election campaigns although that on Ghana are few. These included issues, horse race, coverage tone and presidential candidates’ media visibility leading to an incumbency advantage. These are normally attributed to news values that reflect political power such as relevance and politicians’ elite status. Hence, this study is intended to explore explanation for the trend of campaign coverage in Ghana, a developing democracy, using four Ghanaian newspapers in 2008 and 2012. Through content analysis and in-depth interviews, the thesis grounded in gatekeeping and framing theories, has demonstrated that: (1) the state-owned newspapers did not give an incumbency advantage (2), the coverage was issues-based (3), election stories were more positive in tone (4), there was media bias and (5) politicians paid money (‘soli’) to journalists for coverage. These empirical findings show that during the campaigns, gatekeeping and framing practices were driven more likely by the ‘soli’ norm rather than the norm of objective and impartial journalism. Thus the study offers a new explanation why there was no incumbency advantage, why the press bias, why coverage was largely positive in tone and why issues-based framing. However, horse race appears to have the potential to dominate Ghana’s elections coverage. The conclusions of this study, one argues, were as a result of interplay between candidates’ desire not only to dominate the newspapers but also to be projected positively and journalists’ desire to make money from politicians. Simply put: stories of elections published by the newspapers were defined by ‘soli’ journalism which promoted ‘protocol’ journalism. This means most election stories that reached electorates were from speeches of candidates. Therefore, the stories lacked critical interpretation of campaign events raising issues of capacity of the press in Ghana to function effectively as public sphere contributing to participatory democracy.
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Brunk, Alexander Crowley. "Interactive Voice Response Polling in Election Campaigns." Thesis, Virginia Tech, 2015. http://hdl.handle.net/10919/51239.
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Since the early 2000s, Interactive Voice Response (IVR) has become a widely popular method of conducting public opinion surveys in the United States. IVR surveys use an automated computer voice to ask survey questions and elicit responses in place of a live interviewer. Previous studies have shown that IVR polls conducted immediately before elections are generally accurate, but have raised questions as to their validity in other contexts.
This study examines whether IVR polls generate measurably different levels of candidate support when compared to live interviewer polls, as a result of non-response bias owing to lower response rates in IVR surveys. It did so by comparing polling in 2010 U.S. gubernatorial and U.S. Senate elections that was conducted using both live interviewers and IVR. The findings suggest that in general elections, IVR polls find fewer undecided voters compared to surveys conducted using live interviewers. In primary elections, IVR polls can show larger support than live interview polls for a more ideologically extreme candidate who has high levels of support among more opinionated and engaged voters.
Implications are that journalists and other consumers of polling data should take into account whether a poll was conducted using IVR or live interviewers when interpreting results. IVR polls may tend to over-sample more engaged and opinionated voters, often resulting in smaller percentages of undecided respondents, and higher levels of support for specific candidates in certain contexts.Master of Arts
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Simpson, Courtney C. "Investigating the Effects of Obesity Prevention Campaigns." VCU Scholars Compass, 2015. http://scholarscompass.vcu.edu/etd/3702.
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Public health campaigns might not be universally helpful and could have detrimental consequences. The current investigation explored the effects of obesity prevention campaigns. Their impact was assessed using an experiment in which participants were randomized to view either weight focused obesity prevention campaigns or obesity prevention campaigns that did not use weight related terms. Results demonstrated that compared with campaigns without weight related terminology, weight focused campaigns increased negative perceptions of obesity and decreased self-efficacy for health behavior change. No differences in body satisfaction, thin-ideal internalization, state anxiety, or frequency of positive health behaviors were found based on the type of campaign viewed. Finally, exposure to both types of campaigns increased internalization of the thin-ideal. This study demonstrates that weight focused prevention messages pose serious public health consequences. Obesity prevention campaigns should refrain from using weight-related terminology and instead emphasize the positive health consequences of a healthy diet and physical activity.
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Oscar, Hiller, and Katsavria Charikleia. "Dimensions of Transcultural and Multicultural Marketing Campaigns." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32837.
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Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. With the aim to appeal to people belonging to different cultures, more and more campaigns of transcultural and multicultural content are created. Those campaigns, being controversial, do not go unnoticed and generate a division in views. We have therefore decided to investigate: “How do consumers perceive trans-cultural and multicultural marketing campaigns?” and “What are the dimensions of these types of campaigns on buyer behaviour?”. This study will attempt to answer the research questions by exploring the themes of culture and ethics alongside. This is done to clarify the reasons behind the differences among customers’ perceptions on the campaigns chosen. In order to explain the difference between transcultural and multicultural campaigns, two campaigns, one by Åhléns and one by H&M, were used. A qualitative research was conducted by interviewing twelve people, six for each campaign. Based on our results, all of the interviewees stated that culture is directly correlated with ethics. The different perspectives on the campaigns were due to matters of ethicality. Half supported the campaigns due to their inclusiveness while the other half deemed them unethical for different reasons. While everyone associated the campaigns with ethicality, the majority does not take ethics into consideration while shopping. Furthermore, corporate social responsibility proved to have a smaller impact on buyer behaviour than a company’s involvement in an unethical activity that weighs more in consumers’ eyes. Last but not least, even though the customer perceptions on these types of campaigns are divided, there is no direct effect on buyer behaviour, but more towards brand loyalty.
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Marquisio, Carbajal Victoria, and Melendez Andrea Sosa. "Stereotypes in political rhetoric: “Other-Self” in electoral campaigns : a case study about the 2016 US presidential campaign." Thesis, Högskolan Väst, Avd för juridik, ekonomi, statistik och politik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-11428.
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This thesis aims to analyse the use of stereotypes about the Latin-American minority in the rhetoric of presidential candidates, using the single case of the 2016 US Presidential Campaign. The primary focus is the binary relation Self-Other established by the candidates through the use of stereotypes about the minority group and themselves. The analysis is performed in a framework that combines representation theory, constructivism and post colonial theory. The speeches and debates of the candidates, which served as data, demonstrate that stereotypes are present and help represent the Latin-American group as a negative Other, a threat or victimized burden. At the same time, through the representation of this specific Other, the candidates are creating their Self political persona, which in this case is a hero who will protect the American society from the threat, or a hero who will rescue the poor from their own victimized situation. Both candidates show similarities in the use of generalized stereotypes to mention LatinAmericans or in the context in which they refer to them. While they differ in the way that they create the Other, their position to confront the problem yields a similar political persona, as both want to be rescuers. Trump portrays LatinAmericans as a threat to security or as a poor victim, while Clinton also refers to the group as a victim, but also as an asset to economy. The intention of this thesis is to contribute to the field of stereotypes in political discourse in relation to the establishment of binary oppositions.
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Lee, Benjamin John. "Are digital technologies supporting traditional styles of electioneering? : measuring and explaining the use of interactive web campaigning by candidates in the 2010 UK General Election." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/are-digital-technologies-supporting-traditional-styles-of-electioneering-measuring-and-explaining-the-use-of-interactive-web-campaigning-by-candidates-in-the-2010-uk-general-election(5c6b3bbc-c362-48de-84b0-e98aa3a9706e).html.
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This thesis is a mixed methods analysis of the use of new, interactive web campaign techniques, often referred to as Web 2.0, by constituency level campaigns at the 2010 UK General Election. It has two main objectives: measuring the adoption of new web campaign techniques amongst constituency campaigns and assessing the influence of different factors on campaigns’ propensity to use interactive campaigning. Drawing on previous work on parties’ use of technology, this thesis tests a socially shaped explanation of adoption, hypothesising that the offline campaign style will be a strong influence. This contributes to the wider debate about election campaigning online by using an analytical framework of traditional and modern constituency campaigning that contextualises web campaign elements within the campaign as a whole. Data to test this hypothesis comes from a diverse range of sources. A national survey of election agents (ESRC Electoral Agent Survey 2010) is used to measure the offline campaign style of campaigns and their adoption of Web 2.0 campaign sites. Content analysis data from a subset of regional campaigns is then used to assess the extent to which campaigns actually used specific interactive features across a range of platforms. Finally, the findings of these analyses are triangulated using qualitative data collected in interviews with campaigners following the election. The findings of this work show that despite the rapid adoption of Web 2.0 sites, campaigns have not fostered the kind of interaction associated with an architecture of participation. The drivers of Web 2.0 adoption are more complex than originally envisaged, whilst social shaping explanations are relevant, statistical models leave much of the variation in adoption unexplained. In conjunction with the accounts of campaigners collected through interviews, this strongly suggests that researchers must consider more intangible factors such as the perceived symbolic and instrumental value of web campaigns alongside social factors when attempting to explain the adoption of Web 2.0.
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Wang, Tai-li. "The effects of interactivity on web campaigning in Taiwan's 2000 presidential election /." Full text (PDF) from UMI/Dissertation Abstracts International, 2000. http://wwwlib.umi.com/cr/utexas/fullcit?p3004396.
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Al-Bogami, Sharea Mazeed. "Political public relations campaigns : a study of the Kingdom of Saudi Arabian government in response to foreign media campaigns." Thesis, Cardiff University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.591105.
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Foss, John. "Running clean the inherent problems of the Bipartisan Campaign Reform Act and the clean election solution /." Restricted access (UM), 2008. http://libraries.maine.edu/gateway/oroauth.asp?file=orono/etheses/37803141.pdf.
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Du, Jie. "The politics of engendering the policy process : case studies of two campaigns in China - the anti domestic violence campaign and equal retirement age campaign." Thesis, London School of Economics and Political Science (University of London), 2012. http://etheses.lse.ac.uk/546/.
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The aim of my thesis is to investigate the politics of the civil society organizations in policy advocacy for gender equality in China. It adopts an agency-oriented approach to illustrate how women civil society organizations of various kinds actively negotiated gender interests in policy change within limited space and access. Through two advocacy activities, I seek to understand why the desired outcomes were different in these two cases by identifying the variables that either hindered or enhanced the realization of their goals. I focus on two policy issues, namely the equal retirement age in the development of the Civil Servant Law (2005) and domestic violence in the revision of the Marriage Law (2001) and the Women’s Law (2005). These two cases are of interest because the actors of the CSOs involved in advocating policy change met with different success in their efforts. In the case of domestic violence issues, the women’s organizations were able to bring about a change. In the case of the retirement age issue, however, the women’s federation was unable to bring about any desired change. The assumed variables include legitimacy, leadership, organizational forms, organizational learning and sources of funds. These conditioning factors are drawn from previous scholarship in civil society, public policy and social movements. I integrate these factors into a pentagon shaped framework that serves as a road map to guide my discussion throughout the thesis. The theoretical purpose of this study is to enrich understanding of the conditioning factors that are responsible for the results of CSO advocacy in China. On the other hand, it also contains a practical purpose, namely to provide implications for civil society actors seeking to influence policy process in China.
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Johnson, Joel W. "Electoral systems and campaign finance in legislative elections." Diss., [La Jolla] : University of California, San Diego, 2009. http://wwwlib.umi.com/cr/ucsd/fullcit?p3371953.
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Thesis (Ph. D.)--University of California, San Diego, 2009.Title from first page of PDF file (viewed October 13, 2009). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references.
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Luo, Jianguo, and n/a. "A communication analysis of China's family planning campaigns." University of Canberra. Communication, 1989. http://erl.canberra.edu.au./public/adt-AUC20060818.162031.
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In China, April 13, 1989 was marked as the "1.1 Billion Population Day."
Though it has become the first "demographic billionaire" in the world, China
has obtained remarkable results in population control. According to the
statement issued by China's National Bureau of Statistics in 1987, the
natural population growth rate dropped from 25.83 per thousand in 1970 to
11.28 per thousand in 1985. This has been viewed as an achievement not
previously seen in any other population.
In the past four decades, the Chinese government has adopted a population
policy to organize the fertility transition in a planned way through
education, motivation and persuasion. Five communication campaigns have been
instituted to implement the policy. The successive family planning campaigns
have played a vital role in educating and persuading individuals to accept
the new fertility norms advocated by the government.
In the communication processes of these campaigns, the strategies used have
changed from the media-oriented strategy of the first campaign, to the
introduction of an interpersonal approach in the second followed by an
integration of media, interpersonal and organisational communication in the
three latest campaigns.
The integration of the media and interpersonal communication approaches was
achieved through group discussion sessions and home visits, in which media
messages were mediated and interpreted as a reinforcement to media impact.
The group dynamics in the interpersonal communication has played an important
role in changing individuals' attitudes towards and behaviour of family
planning.
As a campaign is an organized activity which requires organizational channels
to ensure the conduct of the activity and the flow of information, a
well-established organization hierarchy for family planning work has
facilitated the management of family planning campaigns and also been
regarded as a fundemental element to the success of the later campaigns.
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Wang, Liang. "Understanding greenpeace campaigns in China empowerment and mobilization /." Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B38532529.
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Woodley, Jenny. "The cultural campaigns of the NAACP: 1910-1955." Thesis, University of Nottingham, 2009. http://etheses.nottingham.ac.uk/1839/.
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The National Association for the Advancement of Colored People (NAACP) used a wide range of strategies for securing racial equality. These included some perhaps surprising tactics: it encouraged black writers and artists, published poems and plays, organised an art exhibition, picketed cinemas and dined with Hollywood moguls. This thesis explores the NAACP''s involvement with and use of the arts and popular culture between 1910 and 1955. It asks why the NAACP developed a culturalf strategy, what this strategy was and how it was implemented, and what it reveals about the NAACP as an organisation during the first half of the twentieth century. The NAACP believed that racial inequality was caused by racial prejudice. In other words, African Americans suffered political, social and economic discrimination because of the attitudes of white Americans toward the race. These attitudes were formed in large part by the depiction of blacks in American culture. Therefore, the NAACP hoped that if it could change the representation of the race then it could alter white prejudices and achieve racial equality. The NAACP challenged what it considered to be negative cultural representations of African Americans and sought to replace them with positive images. It saw the creation of ''high'' culture as a signifier of a group''s status and believed the production of fine art and literature could be used to prove that African Americans ''deserved'' equal rights. Furthermore, it used culture to instil racial pride and to forge a sense of a collective black identity. The arts were also utilised to change attitudes on specific issues, most notably to encourage anti-lynching sentiment amongst whites. The NAACP believed that culture could be used as a weapon in the fight for racial equality.
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Wang, Liang, and 汪亮. "Understanding greenpeace campaigns in China: empowerment and mobilization." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B38532529.
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Weber, Matthew W. "The effects of individual disengagement on insurgency campaigns." Thesis, Monterey, California. Naval Postgraduate School, 2010. http://hdl.handle.net/10945/4965.
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Approved for public release; distribution is unlimitedWhat are the effects of individual disengagement on an insurgency campaign? Current research does not articulate the consequences experienced, more broadly, when an individual fighter departs from violence. Because of this shortcoming, disengagement programs are often poorly timed and make inefficient use of resources. That being said, disengagement has the potential to be an influential component of comprehensive counterinsurgency efforts when it is properly used to inhibit an insurgency campaign's ability to operate efficiently. This thesis considers the manner in which individual disengagement accomplishes this by affecting the psychological and social processes of the fighters that remain, and having extensive impacts on the campaign's human and social capital, as well as its ability to conduct operations. Finally, it considers the extent to which the insurgency's lifecycle stage, its leadership, and its ideology influence these phenomena. This analysis concludes by suggesting that disengagement behavior will spread through expressive networks by way of social contagion. Furthermore, while disengagement programs will have certain impacts as an insurgency grows, they will most effectively catalyze the demise of a campaign during stages of decline.
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Loewenberg, Estefania. "Green Marketing : An analysis of Green Marketing Campaigns." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-5429.
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This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. This thesis aims to contribute to gain deeper knowledge from the outdoor consumer perspective on green marketing campaigns, and answer the question to how effective these campaigns are to the outdoor consumer, through a qualitative research.
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Lindén, Lisa. "Communicating Care : The Contradictions of HPV Vaccination Campaigns." Doctoral thesis, Linköpings universitet, Tema teknik och social förändring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-127638.
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Denna avhandling undersöker tre statligt finansierade kampanjer mot human papillomvirus (HPV) i Sverige. Författaren visar att kampanjerna innehåller och artikulerar olika former av omsorg som inte är begränsade till att endast uppmana människor att ”ta hand om sig själva” eller ”bry sig om andra”. Istället studeras omsorg som något mångfasetterat och kontextuellt, och som något som innefattar såväl mänskliga som icke-mänskliga komponenter. I studien fokuserar författaren på hur aktörer möjliggör och problematiserar olika former av omsorg. Dessa aktörer inkluderar yrkesverksamma inom landsting som försöker kommunicera omsorg till tjejer och deras anhöriga, men också olika materiella ting, såsom en ”HPV-app”, en Facebook-kampanjsida och en vaccinationshusvagn. Kampanjmedia, intervjuer och textbaserade cancerberättelser analyseras med hjälp av teoretiska perspektiv från fältet feministiska teknik- och vetenskapsstudier (STS). Studien är situerad till forskning kring omsorgspolitik inom teknik och vetenskap, och bidrar till diskussioner om tidsmässiga dimensioner av omsorg. I kampanjmaterialet som studeras dominerar ett fokus på omsorg som något som skall göras nu för att möjliggöra en hälsosam och lycklig framtid. Genom att använda sig av ett ”etiskt-politiskt” ställningstagande, och en analytisk ansats, där fokus ligger på att synliggöra marginella, frånvarande och alternativa omsorgsformer problematiserar författaren sådana ”snabba” framtidsorienterade omsorgsvisioner enligt vilka omsorg ses som något som skall göras omedelbart i preventivt syfte. Detta görs genom ett synliggörande av ”långsammare” och sammanflätade ”omsorgstemporaliteter” som öppnar upp för osäkerheter, tveksamheter, obestämdheter samt för olika känslouttryck, och som möjliggör mer omsorgsfulla praktiker.This dissertation examines three state-funded human papillomavirus (HPV) campaigns in Sweden. The author shows that they include and articulate a range of different forms of care that are not limited to just asking people to “take care of themselves” or “care for others”. Care is instead approached as a multilayered, contextual and contingent phenomenon, and as made by a heterogeneity of human and nonhuman components. The study shows how care is articulated by human actors such as county council professionals who try to communicate care to girls and their relatives, and by material devices like an “HPV app”, a Facebook campaign site and a vaccination trailer which enable, distribute and trouble different forms of care. Campaign devices and campaign media, interviews, and textual cancer narratives are analyzed using a feminist science and technology studies (STS) approach. The study is situated within feminist STS discussions on the politics of care in technoscience, and contributes to discussions on temporal dimensions of care. In the campaign material the study examines, there is a dominant focus on care as something that needs to be done now to enable a healthy and happy future. By working with an ethico-political and analytical standpoint that is focused on making present neglected, marginal, absent and alternative matters of care, the author disrupts and troubles such future-oriented visions of care as an “anticipatory immediacy” through a focus on other temporalities of care. These include slower, messier and folded temporalities which open up for uncertainties, hesitations, indeterminacies, a range of feelings, and for more caring articulations of what care is.
Prescriptive Prescriptions: Pharmaceuticals and "Healthy" Subjectivities
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Wiebel, Jacob. "Revolutionary terror campaigns in Addis Ababa, 1976-1978." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:4138b184-c6ef-4aeb-9eb2-62772b2ad80f.
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Between 1976 and 1978, urban Ethiopia became a site of collective violence. Rival campaigns of revolutionary terror were fought out, most notably in the capital city of Addis Ababa. Opposition forces launched targeted assassinations against the military regime and its collaborators, prompting the latter to widen early campaigns of repression into one of the most brutal reigns of state terror in modern Africa. Tens of thousands of Ethiopians, most of them young and many educated, lost their lives. Thousands more were systematically tortured or otherwise abused. Many escaped to the countryside or fled abroad, invigorating rural insurgencies and generating the country's first permanent diaspora. The Terror effected deep changes in Ethiopian state and society, as well as in relations between them. This thesis analyses the social and political history of this revolutionary violence. It brings materials familiar to scholars of modern Ethiopia together with new sources, from oral interviews to international archives. On the basis of these sources, the dynamics and aftereffects of the Ethiopian Terror are examined. Urban Ethiopia's revolutionary violence is shown to have been jointly produced by supralocal decision makers and by local actors, shaped by centrally imposed structures as much as by locally moulded operational cultures. Geo-political alliances in the context of the global Cold War had profound effects on the mode of violence on the ground. Underpinning this violence were evolving social processes and narratives that legitimised terror campaigns and depersonalised opponents. Unveiling these dynamics of violence, this thesis traces the changes in the Terror’s forms and agents. The mode of state-instigated violence shifted significantly: it transitioned from unsystematic repression before February 1977 to a phase of decentralisation that lasted until July 1977, during which the means of state violence were devolved to local actors. It culminated in a centrally coordinated campaign of terror in late 1977 and early '78, which inscribed institutional structures and practices of collective violence into the state bureaucracy. Opposition violence, meanwhile, moved into the opposite direction, becoming increasingly localised and less subject to centralised control. Having surveyed these defining dynamics of revolutionary violence, the thesis traces their subsequent trajectories, highlighting the enduring repercussions of the Terror's legacies and of its contested memorialisation process for Ethiopian politics and society.
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Dicorato, Alessia. "Transcreation: a Fundamental Tool in Global Advertising Campaigns." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021.
Find full textAbstract:
This dissertation explores the potential of transcreation, a translational practice specially directed at advertising texts. It is aimed at demonstrating that in multiple cases transcreation represents the only possible way to translate texts whose purpose is to persuade their readers to buy a certain product. Hence, it constitues a fundamental resource for all companies willing to access global markets. In an attempt to prove it, this dissertation is divided into three chapters. While the first chapter develops theoretical arguments on transcreation, ranging from its function to language strategies, the second one illustrates the practice of transcreation through fifteen selected advertisements alongside their briefs. The third chapter is intended to comment decisions taken on the transcreated and translated texts supported by the theories analysed in the first chapter.
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Walls, Jedediah Logan. "Identifying Human Values Reflected in "Digitoral" Marketing Campaigns." Thesis, Fielding Graduate University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10829147.
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This research describes psychological values as they appear in social commerce related online marketing campaigns. Values are studied by their functional roles, which is what they do, rather than what they are (Gouveia, Milfont, & Guerra, 2014). According to the functional theory of values, values guide actions and express needs. Marketing campaigns and values are explored because both marketing and values seek to guide actions and express needs. Exploring this calls for a qualitative study using content analysis. This research conducts two content analysis studies to verify accuracy. The first uses an open coding method, and the second uses a qualitative deductive analysis approach. The results retrieved throughout both studies use different word codes, but when listed together indicate that insightfulness, knowledge, and social support show the highest frequency and co-occurrence. Both studies also show that digitoral marketing campaigns rely much more on thriving needs than survival needs. Both studies confirmed, however, that survival needs are mostly expressed through displays of power, obedience, personal stability, and survival.
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Araujo-Quintero, Carolina. "Barack Obama's rise to power : reinventing political campaigns." Master's thesis, University of Cape Town, 2009. http://hdl.handle.net/11427/11897.
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Includes abstract.Includes bibliographical references.
This research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. The findings suggest that while historic forces, such as economic turbulence and the unpopularity of outgoing President George W Bush, helped propel Obama to power, his campaign was nonetheless revolutionary. It will be argued that it contained several elements of trail blazing innovation that are likely to redefine political communications in the U.S and globally.
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Mbombo, Kekeletso Prudence. "Railway safety awareness campaigns as an educative process." Diss., University of Pretoria, 2019. http://hdl.handle.net/2263/76712.
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In the railway industry (like other industries), safety awareness campaigns are conducted as intervention programmes for providing educational programmes to change the attitudes and behaviours of the general public that interact with the railway environment. Such educational intervention programmes are ideally achieved by following pedagogical principles that ensure programme quality. However, it seems that even with the use of safety awareness campaigns, the desired safety behaviour among the general public in the railway environment is not yet established. The purpose of this research study was to understand how the Railway Safety Regulator (RSR) – as the custodian of railway safety in South Africa – plans, designs and implements its safety awareness campaigns as an educative process to combat railway-related occurrences involving the general public. As an exploratory study, the researcher applied the industry standard logic model framework (LMF) to guide the process of the investigation and utilised an interpretivist lens to understand the context of the phenomenon investigated. Following a qualitative programme evaluation research approach, a safety awareness campaign was studied as a single case study to understand how the RSR plans and develops their safety awareness campaigns. Six purposively selected RSR employees participated in the study, providing qualitative data through semi-structured interviews and document analysis. The findings of the study conclude that the Regulator’s current practice of conducting awareness campaigns does not reflect an educative process, hence helping to explain why the envisaged change in public behaviour is not attained.Dissertation (MEd)--University of Pretoria, 2019.
Humanities Education
MEd
Unrestricted
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Weston, Dale Alexander. "Perspective-taking and responses to narrative health campaigns." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/14125.
Full textAbstract:
This thesis is concerned with the health-related effects of perspective-taking in response to a narrative health campaign. To begin, the thesis outlines the health promotion strategies currently in use (i.e., statistical vs. narrative), presents research discussing their relative effectiveness, and considers the potential for perspective-taking to influence the impact of narrative health campaigns (Chapter 1). The thesis then defines two types of perspective-taking, cognitive and emotional, and explores the processes underlying these (Chapter 2). Each type of perspective-taking is then considered in the context of the health promotion literature (Chapter 3). It was proposed that, whereas cognitive perspective-taking should have a relatively straightforward and positive effect on the impact of narrative health campaigns, the effects of emotional perspective-taking should be more variable. Seven studies were conducted to test this basic premise and identify mediators and moderators of the observed effects. In Chapter 4, two studies are presented that aim to establish the effects of perspective-taking on health-related outcomes (Studies 1 & 2). A broadly consistent pattern was observed across these studies: encouraging cognitive perspective-taking led to more positive health-related outcomes than did encouraging emotional perspective-taking. Having established the basic effect, two studies are presented in Chapter 5 that explore a potential mediator: perspective-takers’ self-efficacy concerning a health promoting behaviour (chlamydia testing: Studies 3 & 4). These studies found a consistent indirect effect of perspective-taking on intentions to get tested for chlamydia through self-efficacy: encouraging cognitive perspective-taking increased participants’ perceived self-efficacy relative to encouraging emotional perspective-taking, which in turn positively predicted intentions to get tested in the future. The three studies presented in Chapter 6 explore potential moderators of the effects of perspective-taking (Studies 5-7). Specifically, these studies test whether the relative effects of perspective-taking are moderated by features of the relationship between the perspective-taker and a target presented in a narrative health campaign. The broad pattern observed across these studies suggests that the perception of a shared categorisation (or social identity) between the perspective-taker and target moderates the effect of perspective-taking on health-related outcomes. Specifically, the final study, Study 7, demonstrated that encouraging cognitive perspective-taking in response to a narrative health campaign leads to more positive health-related effects than encouraging emotional perspective-taking when perspective-takers’ personal (unshared) identity is made salient; however, these effects are attenuated (and potentially even reversed) when a social (or shared) identity is made salient. Considered as a whole, the research presented in this thesis represents the first empirical examination of the relative health-related effects of different types of perspective-taking in response to a narrative health campaign. The research demonstrates that perspective-taking is an important factor in determining whether or not narrative health promotion campaigns are likely to be effective. However, it also makes clear that the processes through, and conditions under, which cognitive and emotional perspective-taking can help to ensure the effectiveness of narrative health campaigns are not yet fully understood. Nevertheless, the studies presented herein successfully identify several such conditions and mechanisms ready for further study. Theoretical and practical implications, alongside limitations and more specific suggestions for further research are discussed.