Relevant bibliographies by topics / Campaigns

Academic literature on the topic 'Campaigns'

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Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Campaigns"

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Asmadi, Elyta, Ahirul Habib Padilah, and Syarifah Nurma Afhiani. "Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020)." International Journal of Sustainable Applied Sciences 2, no. 1 (January 31, 2024): 13–28. http://dx.doi.org/10.59890/ijsas.v2i1.1209.

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Successful team strategies in political campaigns involve various tactics and strategies designed to win voters' votes. Data Collection: Data collection through surveys and polls can help successful teams understand current issues that are important to voters and develop relevant campaign messages. Online Campaigns: Online campaigns have become more popular in modern political campaigns and can help successful teams build voter engagement and expand a campaign's reach. Live Campaigns: Live campaigns such as campaign tours, rallies, and candidate debates remain an important part of political campaigns and can help successful teams build relationships with voters and amplify campaign messages. Social Media: Social media can be a highly effective tool in modern political campaigns and can help successful teams build voter engagement, expand campaign reach, and amplify campaign messages. Positive Campaigns: Campaigns focusing on positive messages and a strong vision can help successful teams build strong support from voters. Assembling a Strong Team: A successful team of experienced people with different skills can help strengthen the campaign and ensure that the right strategies are used to win the election. Financial Management: Effective financial management can help successful teams maximize the use of resources and ensure that campaigns run smoothly.
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D. Smidt, Corwin. "A Uniter and a Divider: American Presidential Campaigns and Partisan Perceptions of the National Economy." American Politics Research 48, no. 2 (September 20, 2019): 329–40. http://dx.doi.org/10.1177/1532673x19875712.

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Do American presidential campaigns polarize or unify partisan perceptions? I propose that they do both, where the balance of these countervailing forces varies by context. Campaign messages enable partisan differences, especially in battleground states, but campaigns also promote social contexts that foster accuracy motives and reduce the effects of partisan biases nationwide. After documenting panel data evidence of campaign trends toward unity, further tests compare the national effects of campaign engagement with the local effects of campaign intensity using daily survey data on national economic evaluations. In support of the countervailing forces framework, national engagement in presidential campaigns generally increased levels of cross-partisan agreement by campaign’s end, but local campaign intensity enhanced partisan differences in rate of responsiveness to the campaign. Although targeted campaigns reduced unifying effects in many states, presidential campaigns typically have a net unifying effect on American economic perceptions, thereby strengthening economic voting.
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Dehdashti, Yashar, Aidin Namin, Brian T. Ratchford, and Lawrence B. Chonko. "The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media." Journal of Interactive Marketing 57, no. 1 (February 2022): 1–17. http://dx.doi.org/10.1177/10949968221074726.

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Crowdfunding is an online method of fundraising from a large audience. Digital Word of Mouth (DWOM) via social media has become a popular promotion platform for crowdfunding campaigns due to its negligible nominal cost. While one may expect that promoting these campaigns on social media may steadily increase donations, the exact dynamics of such promotions have not been studied for donation-based crowdfunding. We collect panel data on several unique donation campaigns from a major donation-based crowdfunding website (gofundme.com) and analyze them employing a variety of econometric techniques. We specifically provide empirical evidence that promoting crowdfunded charitable campaigns using social media follows three phases throughout a campaign's lifecycle. Our results indicate that the general pattern of behavior is the same for charitable campaigns as it is for reward-based campaigns. This suggests that the psychological motives outlined in the literature are important for both types of campaigns. Because the economic motives are not present, this finding would not be clearly anticipated. We show that the contributing role of social media in a campaign's success varies over time and that it is most helpful in the first ten days of initiating a campaign. We also provide preliminary evidence that promoting charitable campaigns on social media can lead to slacktivism, an unexpected consequence of using social media as a promotion tool resulting in less donations and more social media flurry. We also find that if a campaign does not reach at least 70 percent of its goal after twenty days since launch, it is not likely to be successful. Fundraisers and charitable marketers can use our findings in gauging the effectiveness of raising awareness about their campaigns in the online world. They could also streamline the timing of social media promotions to enhance their impact on collecting donations for charitable causes.
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Enli, Gunn. "Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election." European Journal of Communication 32, no. 1 (February 2017): 50–61. http://dx.doi.org/10.1177/0267323116682802.

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In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates’ millions of followers, Twitter has become a platform for mass communication and the candidate’s main online information channel. Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns. While the Clinton campaign’s strategy confirms theories regarding the professionalisation of election campaigns, the Trump campaign’s more amateurish yet authentic style in social media points towards de-professionalisation and even amateurism as a counter-trend in political communication.
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De Jesus Mora, Maria, and Paul Almeida. "INCUBATOR CAMPAIGNS AND CALIFORNIA’S IMMIGRANT RIGHTS MOVEMENT*." Mobilization: An International Quarterly 28, no. 1 (March 1, 2023): 23–40. http://dx.doi.org/10.17813/1086-671x-28-1-23.

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One starting point for building a movement capable of unleashing multiple rounds of collective action is an incubator campaign—a period of widespread unrest around a particular issue that may last several months or longer. The mobilizing success of the incubator campaign provides the resource infrastructure for subsequent episodes of related movement activity in similar geographical locations, even years into the future. We test these assertions by examining immigrant rights campaign activity in over 260 cities in California between 2006 and 2019. The incubator campaign was positively associated with producing local-level collective action in a wide range of like-minded campaigns sustaining a larger immigrant rights movement in the state. The findings also suggest that an incubator campaign’s influence may eventually decay over time. Still, newly infused protest campaigns can reactivate immigrant activist momentum to counter ongoing hostile political environments faced by excluded populations.
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Oeldorf-Hirsch, Anne, and Rory McGloin. "Identifying the Predictors of Participation in Facebook Pictivism Campaigns." Social Media + Society 3, no. 3 (July 2017): 205630511772763. http://dx.doi.org/10.1177/2056305117727637.

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In recent years, several online social campaigns have encouraged individuals to change their Facebook profile pictures for a cause, such as the Human Rights Campaign’s red and pink equal sign in support of same-sex marriage. These “pictivism” campaigns allow individuals to express themselves and participate in a low effort campaign to raise awareness about an issue among their social network. Given the prevalence and potential impact of these campaigns, it is important to understand what predicts one’s participation. This study applies elements of the Theory of Reasoned Action and Technology Acceptance Model in an online survey ( N = 300) of Facebook users to investigate which individual and social factors predict participation in these campaigns. Results indicate that attitudes toward participation are predicted by network norms about participation, ease of participation, and perceived usefulness of participation. In turn, these attitudes predict intention to participate and actual participation. These results imply that participation is influenced both by factors surrounding the message of the campaign and by the norms of the network itself. This work extends Theory of Reasoned Action and Technology Acceptance Model to understanding participation in online social campaigns, with considerations for key limitations in this context.
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Efrat, Kalanit, Shaked Gilboa, and Arie Sherman. "The role of supporter engagement in enhancing crowdfunding success." Baltic Journal of Management 15, no. 2 (March 18, 2019): 199–213. http://dx.doi.org/10.1108/bjm-09-2018-0337.

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Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants, drawing on the buyer–seller interaction. The purpose of this paper is to expand on this trend by investigating the role of supporter engagement and its link to campaign success. Design/methodology/approach The proposed model was tested using structural equation modeling analysis. Data collection was based on a survey of 116 supporters, combined with outcome data of 530 crowdfunding campaigns. Findings The study’s findings revealed that supporters distinguish between their engagement to the campaign and to the campaign’s creator. However, both aspects of engagement affect community establishment and supporters’ promotion efforts. The authors also found that these indicators of engagement are associated with campaign success. Originality/value Research on crowdfunding supporters have focused to date on criteria contributing to campaigns success, exploring the motivational aspects associated with such activity. The current study expands this perspective by examining supporters’ engagement, differentiating between engaging with the creator and engaging with the campaign. Recommendations for creators include making efforts to establish supporter engagement to facilitate active promotion and shape future support intentions, thus facilitating enhanced outcomes for both current and future campaigns.
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Setiawan, Ari. "Problematika Dukungan Masyarakat Pada Calon Dalam Tahapan Kampanye Pemilihan Umum." Awasia: Jurnal Pemilu dan Demokrasi 2, no. 1 (June 30, 2022): 59–68. http://dx.doi.org/10.55108/awasia.v2i1.114.

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Based on Undang-undang Nomor 7 Tahun 2017 tentang Pemilihan Umum, campaign is defined as the activities of election participants or parties appointed by election participants to convince voters by offering a vision, mission, program and/or self-image of election participants, to be able to carry out campaigns, campaigners and campaign teams must be registered with the KPU, but the problems are many. the community, volunteers or sympathizers who participate in carrying out the campaign without registering with the KPU which results in the campaign implementer not being bound by the campaign ban so that the election organizers, especially Bawaslu, cannot take action if there is a violation of the campaign prohibition that has been set. This paper aims to describe how the mechanism for implementing the campaign stages and the causes of community supporters of candidates who carry out campaigns do not register in the KPU.
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Paget, Dan. "The Rally-Intensive Campaign: A Distinct Form of Electioneering in Sub-Saharan Africa and Beyond." International Journal of Press/Politics 24, no. 4 (May 9, 2019): 444–64. http://dx.doi.org/10.1177/1940161219847952.

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I consider how to characterize and classify election campaigns in sub-Saharan Africa. I revisit the typology proposed by Pippa Norris, which distinguishes between premodern, modern, and postmodern campaigns. This typology, and others like it, homogenizes ground campaigns. Ground campaigns only feature by virtue of their centrality in premodern campaigns and their peripherality in modern and postmodern campaigns. I argue that the prominence of the rally varies across ground campaigns. By trivializing rallies, current typologies obscure this variation between African campaigns and between campaigns in sub-Saharan Africa and the rest of the world. To accommodate these differences, I propose a schema of campaign ecologies, adapted from Norris’ own, which incorporates a distinct ideal-type: the rally-intensive campaign. This revision internationalizes this hitherto Western-bound typology and may illuminate the features of campaigns in other middle- and low-income countries too. Equally, it throws into relief differences between historic premodern campaigns in Western countries. I contend that rally-intensiveness is a definitive feature of election campaigns from which other features stem. To illuminate such typical features, I study Tanzania, which has the most rally-intensive campaigns in Africa. I draw on ethnographic research and original survey data to identify the four following typical features of the rally-intensive campaign. Local as well as national leaders hold rallies frequently. Local rallies are better attended in aggregate than national ones, and accordingly, campaign contact is direct. Mass meetings dwarf the canvass as a means of campaign contact, and local party networks concentrate their efforts on “producing” rallies.
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Sadeghi, Reza, Mamood Reza Masoudi, and Narges Khanjani. "A Systematic Review about Educational Campaigns on Smoking Cessation." Open Public Health Journal 13, no. 1 (December 31, 2020): 748–55. http://dx.doi.org/10.2174/1874944502013010748.

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Background: Health campaigns have been shown effective in the prevention of smoking. These campaigns convey messages about specific behavior to the audience and have a high penetration rate. Objective: This systematic review was conducted to summarize the effect of educational campaigns on smoking. Methods: The PubMed, Web of Science, Scopus, Embase, Google Scholar databases were searched on 16 March, 2019 by using the keywords “Waterpipe, Hookah, Shisha, Cigarette, Smoking” and “Campaign, Antismoking Campaign, Health campaign”. Results: A total of 15 articles related to smoking campaigns entered the review. Campaigns were divided into two broad categories: (1) Campaigns aimed at public education and social change; (2) Campaigns aimed at changing policy or attracting the attention of politicians. The largest campaign was conducted in England. All educational campaigns showed at least one positive effect on preventing and controlling smoking. Conclusion: Anti-smoking campaigns are important investments, and as part of comprehensive tobacco control programs, they can educate people about the harms of smoking, change smoking attitudes and beliefs, increase quitting intentions, promote quitting, and decrease smoking.
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Dissertations / Theses on the topic "Campaigns"

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Rackaway, Chapman. "Congressional campaigns and congressional campaign committees in the 2000 elections /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074438.

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Smith, Derrick B. "An investigation of the effect that campaign field organizers have on democratic elections." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2003. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.P.A.)--Kutztown University of Pennsylvania, 2003.
Source: Masters Abstracts International, Volume: 45-06, page: 2925. Typescript. Abstract precedes thesis as preliminary leaves iii-iv. Includes bibliographical references (leaf 70).
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Wen, Wei-Chun. "A functional analysis of the 2000 Taiwanese presidential campaign discourse : advertisments and speeches /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060159.

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O’Neal, Pamela K. "Childhood obesity campaigns: a comparative analysis of media campaigns targeting general and specific audiences." Thesis, Wichita State University, 2010. http://hdl.handle.net/10057/3700.

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In the past thirty years childhood obesity rates have doubled and even tripled in some age groups in the U.S. (Centers for Disease Control and Prevention, 2008). It has become so severe and affected so many children, it has recently been labeled an epidemic by the World Health Organization (2009). Reports demonstrate that rates are higher among co-cultural populations such as African Americans and Hispanics and vary across populations between females and males (CDC, 2008). One strategy employed by many organizations to help reduce the rate of childhood obesity is the use of mass media campaigns (Evans, 2008). Due to the rise in childhood obesity rates and the use of mass media campaigns in an effort to reduce those rates, this study examines childhood obesity media campaigns and their impact on the populations they target. Because rates are higher among co-cultural populations and because they also differ between female and male children, this study examines how campaigns use various techniques to convey health messages to children of specific populations and of different sex. In order to determine if the strategies the campaigns employ are different among the diverse racial and ethnical populations and between female and male children and to determine the specific strategies utilized, articles that report on the effectiveness of campaigns will be systematically reviewed. Employing Glaser & Straus’ (1967) constant comparative analysis methodology, this study will utilize prior research to identify codes and report on strategies that appear throughout campaign literature (Glaser & Straus, 1967). Using a systematic approach, articles that report on (1) the effectiveness of childhood obesity media campaigns (2) childhood obesity campaigns targeting racial and ethnical populations and (3) campaigns with female and male children will be identified and selected for the study. Articles will then be read and coded and the results reported.
Thesis (M.A.)--Wichita State University, College of Liberal Arts and Sciences, the Elliott School of Communication.
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Farries, Greg, and University of Lethbridge Faculty of Arts and Science. "What voters want, what campaigns provide : examining Internet based campaigns in Canadian federal elections." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2005, 2005. http://hdl.handle.net/10133/250.

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This paper examines differences between what voters want from a campaign website and what political parties are actually providing on their campaign websites. A series of focus groups were conducted and the results of those discussions provided insight into what potential voters wanted from a campaign website. Analysis of the Conservative, Liberal, Bloc Quebecois, Green and New Democratic Party campaign websites was then conducted, and the results provided a glimpse at what the political parties were providing during the 2004 federal election campaign. The results of this research show that is a significance imbalance between what the political parties in Canada were providing and what the focus groups mentioned they wanted from a campaign website. The participants wanted more engaging and mobilizing features, while the campaign websites used during the 2004 election lacked these types of features.
vi, 130 leaves ; 29 cm.
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McKinnon, Gabrielle Clare. "Activist Campaigns Against Mining: What Does the Public Respond to in Social Media Campaigns?" Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/29711.

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Despite increasing levels of environmental degradation, and the efforts of environmentalists to increase the salience of these issues, environmental campaigns rarely generate the widespread public engagement that is needed as a precondition for public sphere driven social and political change. This study investigates how to better connect with public values and concerns to facilitate greater engagement and mobilisation around environmental issues by examining Facebook campaigns against coal and coal seam gas mining in Queensland and New South Wales, and the public’s interaction with these campaigns. Drawing on discourse and framing studies, and through systematic examination of ENGO Facebook pages and associated public comments, this study identifies the storylines and associated frames utilised in campaigns and their resonance with the public. The thesis finds that many of the chosen storylines or framings of activist organisations show a low level of resonance. This research suggests that the public are not identifying or engaging with storylines focused on climate change protection and clean energy, and are instead identifying with criticisms of governance and politicians, and more locally based concerns around the protection of land, water and farmers.
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Jiggins, Stephen, and n/a. "Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign." University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.

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Jowett and O'Donnell observe that 'there is a clear revival of interest in the important role of propaganda in many aspects of modern life, not necessarily related to international intrigue or military campaigns' (1992, p. xi). This thesis has examined the 1991 Census communication campaign (ABS 1991a) for evidence of propaganda intentions and strategies. Propaganda is clearly a pejorative term and its application to a particular campaign could imply a covert attempt at manipulation by the authority behind the campaign�the Australian Bureau of Statistics (ABS). As the author was responsible for the development, implementation and evaluation of the 1991 Census communication campaign and had privileged access to a range of sources, a reader might expect detailed references to internal files which reveal conscious decision-making to mount a propaganda campaign. This is not the case. An analysis of the 150 working files associated with the campaign revealed no support for such a hypothesis; there was no evidence of decision-making with the intent of implementing propaganda strategies. Similarly, during interviews with senior ABS managers, these managers categorically rejected the notion that the Bureau conducted a propaganda campaign and pointed to the fact that all procedures were cleared through both the Federal Parliament and the Privacy Commissioner. The hypothesis explored by this thesis is that despite this lack of conscious direction, propaganda processes are evident in the way the ABS conducted the communication campaign for the 1991 Census. The perspective of the thesis is closely aligned to that of Altheide and Johnson who locate propaganda as the bridge between 'organisational image and reality' (1980, p. 4). Altheide and Johnson regard propaganda as an insidious phenomena based on impression-management through the 'rigorous pursuit of scientifically valid procedures and standards' (1980, p. 229). The end result of this impression-management is that certain 'facts' are presented to the exclusion of all others. This thesis argues that impression-management strategies are evident in the way the ABS conducted the communication campaign for the 1991 Census. The processes of impression-management are subtle and do not reside in such sources as internal files. The process operates through the internalised ethos and corporate values inculcated in the minds of senior staff within the Bureau and is best conceptualised as a mindset, reflected in outcomes. I have used the term mindset to cover the process of converting abstract values into specific guides for action�fora discussion of this process see Hall (1977, pp. 69 - 83). This mindset is well-illustrated by the issue of compulsion�the obligation to complete a census form. At one level the ABS procedures are impeccable: cleared through the federal parliament and the Privacy Commissioner�and it is this form of discourse that is documented in internal files. The procedures do not, however, enable respondents to make an informed decision about whether the census is compulsory and about the ramifications for non-compliance. The mindset operating here is based on the value of the census to the ABS�the census is good for the ABS�it generates revenue and legitimises the role of the organisation. The thesis presents data which establishes that there is a significant gap between the organisational image of the census (in the corporate mind of the ABS) and that perceived by householders. The mindset of the ABS is clearly evident in the procedures adopted on this issue. The main finding of this thesis is that many of the processes underlying the development of the 1991 Census communication campaign were subtle environmental influences. These reflected the internal dynamics of the ABS, and its ability as an institution to control the communication environment through addressing the needs of other major organisations, such as the media, and the release of selective information to specific target audiences. In this context, institutional dynamics, more than decisions by individual managers, influenced the conduct of the campaign. The process of propaganda, therefore, is implicit in the 1991 Census rather than explicit�a distinction, in terms of process, drawn by Pearlin and Rosenberg (1954) in their examination of propaganda techniques in institutional advertising. It should also be acknowledged that whilst the author did have privileged access to information, there is no information contained in this thesis that would not be publicly available. The majority of primary sources are reports published by the ABS or papers delivered by Bureau staff at a range of fora. Permission was sought from the ABS for assistance in obtaining access to information and this was readily granted.
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Bloom, Paula S. "Citizen preparedness campaign information campaigns increasing citizen preparedness to support creating a 'Cuture of Preparedness' /." Monterey, Calif. : Naval Postgraduate School, 2007. http://bosun.nps.edu/uhtbin/hyperion.exe/07Mar%5FBloom.pdf.

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Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2007.
Thesis Advisor(s): David Tucker. "March 2007." Includes bibliographical references (p. 115-125). Also available in print.
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Bloom, Paula S. "Citizen preparedness campaign : information campaigns increasing citizen preparedness to support creating a 'Culture of Preparedness'." Thesis, Monterey, California. Naval Postgraduate School, 2007. http://hdl.handle.net/10945/3650.

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CHDS State/Local
Citizen preparedness has been a requirement since the events of September 11, 2001, and was reinforced as a necessity after Hurricanes Katrina and Rita in August 2005. Although National Strategy documents outline the requirement for citizen participation in national preparedness the requirement is through volunteerism using the Citizen Corps. There are currently readiness programs being conducted through the Citizen Corps, Department of Homeland Security and the Federal Emergency Management Agency but they are not coordinated across the federal state and local or proactive in nature. Proactive Information Campaigns using core and supporting elements can be one methodology to increase citizen preparedness to support the creation of a 'Culture of Preparedness', which includes citizen participation along with the all levels of government and the private sector. Homeland Security stakeholders can use the Information Campaign Model developed to formulate proactive information campaigns to increase citizen preparedness.
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Reid, Rayne. "Guidelines for cybersecurity education campaigns." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/14091.

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In our technology- and information-infused world, cyberspace is an integral part of modern-day society. As the number of active cyberspace users increases, so too does the chances of a cyber threat finding a vulnerable target increase. All cyber users who are exposed to cyber risks need to be educated about cyber security. Human beings play a key role in the implementation and governing of an entire cybersecurity and cybersafety solution. The effectiveness of any cybersecurity and cybersafety solutions in a societal or individual context is dependent on the human beings involved in the process. If these human beings are either unaware or not knowledgeable about their roles in the security solution they become the weak link in these cybersecurity solutions. It is essential that all users be educated to combat any threats. Children are a particularly vulnerable subgroup within society. They are digital natives and make use of ICT, and online services with increasing frequency, but this does not mean they are knowledgeable about or behaving securely in their cyber activities. Children will be exposed to cyberspace throughout their lifetimes. Therefore, cybersecurity and cybersafety should be taught to children as a life-skill. There is a lack of well-known, comprehensive cybersecurity and cybersafety educational campaigns which target school children. Most existing information security and cybersecurity education campaigns limit their scope. Literature reports mainly on education campaigns focused on primary businesses, government agencies and tertiary education institutions. Additionally, most guidance for the design and implementation of security and safety campaigns: are for an organisational context, only target organisational users, and mostly provide high-level design recommendations. This thesis addressed the lack of guidance for designing and implementing cybersecurity and cybersafety educational campaigns suited to school learners as a target audience. The thesis aimed to offer guidance for designing and implementing education campaigns that educate school learners about cybersecurity and cybersafety. This was done through the implementation of an action research process over a five-year period. The action research process involved cybersecurity and cybersafety educational interventions at multiple schools. A total of 18 actionable guidelines were derived from this research to guide the design and implementation of cybersecurity and cybersafety education campaigns which aim to educate school children.
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Books on the topic "Campaigns"

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Fletcher, Agnes. Campaigns. London: Disability Awareness in Action, 1993.

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Naden, Corinne J. Political campaigns. New York: Marshall Cavendish Benchmark, 2008.

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Dams, Colja M., and Stefan Luppold. Live Campaigns. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24435-4.

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Canwell, Diane. Marketing campaigns. London: International Thomson Pub. Europe, 1998.

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Chapman, Andrew. Campaign: A photographic odyssey through Australian political campaigns 1971-2007. Malvern, Vic: Tandem Publishing, 2007.

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1960-, Farrell David M., and Schmitt-Beck Rüdiger, eds. Do political campaigns matter?: Campaign effects in elections and referendums. London: Routledge, 2002.

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Arbour, Brian. Candidate-Centered Campaigns. New York: Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137387370.

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Medvic, Stephen K. Campaigns and Elections. Third Edition. | New York: Routledge, 2018. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315164274.

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Abbazia, Patrick. Chickamauga Campaign: Great Military Campaigns of History (The Great Military Campaigns of History). Gallery Books, 1988.

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Nofi, Albert A. The Waterloo Campaign: June 1815 (Great Campaigns). Da Capo, 1998.

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Book chapters on the topic "Campaigns"

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Medvic, Stephen K. "Campaigns." In Campaigns and Elections, 264–95. Third Edition. | New York: Routledge, 2018. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315164274-9.

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Medvic, Stephen K. "Campaigns." In Campaigns and Elections, 281–315. 4th ed. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003125099-9.

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Stark, Leonard P. "Campaigns." In Choosing a Leader, 106–23. London: Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1057/9780230375758_6.

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Naughton, Michael. "Campaigns." In Rethinking Miscarriages of Justice, 95–118. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230598966_6.

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Kamps, Klaus. "Campaigns." In Commander-in-Tweet, 23–32. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33965-4_3.

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Conley, Aaron, and Genevieve G. Shaker. "Campaigns." In Fundraising Principles for Faculty and Academic Leaders, 177–93. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66429-9_12.

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Dams, Colja M., and Stefan Luppold. "Grundlagen und Status quo der Corporate Communication." In Live Campaigns, 1–6. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-24435-4_1.

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Dams, Colja M., and Stefan Luppold. "Hybride Events als Ausgangspunkt für Live Campaigns." In Live Campaigns, 7–9. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-24435-4_2.

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Dams, Colja M., and Stefan Luppold. "Von Kommunikations-Kampagnen zu Live Campaigns." In Live Campaigns, 11–17. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-24435-4_3.

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Dams, Colja M., and Stefan Luppold. "Schlüssel- und Erfolgsfaktoren von Live Campaigns." In Live Campaigns, 19–23. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-24435-4_4.

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Conference papers on the topic "Campaigns"

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Shrader, C. R., and A. E. Wehrle. "Multiwavelength campaigns." In The fourth compton symposium. AIP, 1997. http://dx.doi.org/10.1063/1.54034.

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Babaioff, Moshe, Jason D. Hartline, and Robert D. Kleinberg. "Selling ad campaigns." In the tenth ACM conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1566374.1566383.

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Smeaton, Alan F., Paul Over, and Wessel Kraaij. "Evaluation campaigns and TRECVid." In the 8th ACM international workshop. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1178677.1178722.

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Campista, Miguel Elias M., Marcelo D. de Amorim, and Luís Henrique M. K. Costa. "Big wireless measurement campaigns." In the 4th ACM international workshop. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2307836.2307845.

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Delwart, Steven, Ludovic Bourg, Rene Preusker, and Richard Santer. "MERIS spectral calibration campaigns." In Remote Sensing, edited by Roland Meynart, Steven P. Neeck, and Haruhisa Shimoda. SPIE, 2004. http://dx.doi.org/10.1117/12.567991.

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Petrov, Alexander, Sergei Zheglov, and Andrei Akhremenko. "Modeling Intermittent Protest Campaigns." In 2023 16th International Conference Management of large-scale system development (MLSD). IEEE, 2023. http://dx.doi.org/10.1109/mlsd58227.2023.10303852.

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Cooper, Mary Ann, and Ronald L. Holle. "Lightning safety campaigns - USA experience." In 2012 International Conference on Lightning Protection (ICLP). IEEE, 2012. http://dx.doi.org/10.1109/iclp.2012.6344289.

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"Clustering Spam Emails into Campaigns." In 1st International Conference on Information Systems Security and Privacy. SCITEPRESS - Science and and Technology Publications, 2015. http://dx.doi.org/10.5220/0005244500900097.

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AlShehry, Majid Ali, and Bruce Walker Ferguson. "A Taxonomy of Crowdsourcing Campaigns." In WWW '15: 24th International World Wide Web Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2740908.2741747.

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Peterson, Karla A., Marty Eckert, Nancy R. Evans, Paul Hilton, Beth Perriello, Bryce A. Roberts, Evan Smith, and Peg Stanley. "Coordinating multiwavelength campaigns between observatories." In Astronomical Telescopes and Instrumentation, edited by Peter J. Quinn. SPIE, 2000. http://dx.doi.org/10.1117/12.392503.

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Reports on the topic "Campaigns"

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Adhikari, Kamal, Bharat Adhikari, Sue Cavill, Santosh Mehrotra, Vijeta Rao Bejjanki, and Matteus Van Der Velden. Monitoring Sanitation Campaigns: Targets, Reporting and Realism. Institute of Development Studies (IDS), June 2021. http://dx.doi.org/10.19088/slh.2021.009.

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Many governments in Asia and Africa have set ambitious target dates for their countries becoming open defecation free (ODF). Some have recently concluded national sanitation campaigns; a number of countries have campaigns underway; while others are in the conceptualising and planning process. Monitoring and reporting results is one of the key challenges associated with these campaigns. This Frontiers of Sanitation presents lessons learnt to date to inform ongoing and future government campaigns intended to end open defecation and improve access to safely managed sanitation. Firstly, we discuss campaigns, targets, monitoring, reporting, and verification arrangements, showing how these processes can be used to increase the credibility of national declarations and strengthen campaigns to respond to challenges. Secondly, we present case studies from India and Nepal, providing campaign-specific details from two recently declared ODF countries.
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Adhikari, Kamal, Bharat Adhikari, Sue Cavill, Santosh Mehrotra, Vijeta Rao Bejjanki, and Matteus Van Der Velden. Monitoring Sanitation Campaigns: Targets, Reporting and Realism. Institute of Development Studies (IDS), June 2021. http://dx.doi.org/10.19088/slh.2021.023.

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Many governments in Asia and Africa have set ambitious target dates for their countries becoming open defecation free (ODF). Some have recently concluded national sanitation campaigns; a number of countries have campaigns underway; while others are in the conceptualising and planning process. Monitoring and reporting results is one of the key challenges associated with these campaigns. This Frontiers of Sanitation presents lessons learnt to date to inform ongoing and future government campaigns intended to end open defecation and improve access to safely managed sanitation. Firstly, we discuss campaigns, targets, monitoring, reporting, and verification arrangements, showing how these processes can be used to increase the credibility of national declarations and strengthen campaigns to respond to challenges. Secondly, we present case studies from India and Nepal, providing campaign-specific details from two recently declared ODF countries.
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Wilbur, Jane, and Chloe Morrison. Adapting Menstrual Health Interventions for People with Intellectual Disabilities in Emergencies. The Sanitation Learning Hub, Institute of Development Studies, August 2023. http://dx.doi.org/10.19088/slh.2023.012.

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The Bishesta campaign – a menstrual health intervention for people with intellectual disabilities and their caregivers in Nepal, was developed to help improve menstrual health for this population in non-humanitarian settings (Wilbur et al. 2021a). The campaign was developed by the London School of Hygiene & Tropical Medicine (LSHTM) and WaterAid and delivered in collaboration with the disability service provider, the Down Syndrome Society Nepal, and the Centre for Integrated Urban Development, a local WASH non-government organisation. Following a positive feasibility study (Wilbur et al. 2019a), the Bishesta campaign was ready for efficacy testing or adapting for another context. Due to the lack of attention to people with disabilities’ menstrual health during emergencies, World Vision and the LSHTM adapted the Bishesta campaign for humanitarian responses in Vanuatu and called it the Veivanua campaign. This Frontiers of Sanitation issue presents: the research that preceded the development of these campaigns, the two campaigns, explains the adaptation process, and documents critical considerations for others wishing to revise the campaigns for different settings. This issue will interest practitioners working in menstrual health for people with and without disabilities in the development or humanitarian context.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Dodson, Giles. Advancing Local Marine Protection, Cross Cultural Collaboration and Dialogue in Northland. Unitec ePress, January 2015. http://dx.doi.org/10.34074/rsrp.12015.

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This research report summarises findings and observations arising from the Advancing marine protection through cross-cultural dialogue project, which examines community-driven, collaborative marine protection campaigns currently being pursued in Northland. This project consists of a series of case studies undertaken between 2012–2014 and draws on data obtained from archival research, semistructured interviews with campaign participants, and published documents. The aims of these case studies have been to compare different approaches taken towards marine protection in Northland and to understand the composition of effective marine protection campaigns, within the context of collaborative approaches to environmental management and the communicative processes underpinning these engagements. The report provides a number of insights into how contemporary marine protection campaigns have been developed and the place of cross-cultural (Māori – non-Māori) collaboration and communication within these processes.
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Dodson, Giles. Advancing Local Marine Protection, Cross Cultural Collaboration and Dialogue in Northland. Unitec ePress, January 2015. http://dx.doi.org/10.34074/rsrp.12015.

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This research report summarises findings and observations arising from the Advancing marine protection through cross-cultural dialogue project, which examines community-driven, collaborative marine protection campaigns currently being pursued in Northland. This project consists of a series of case studies undertaken between 2012–2014 and draws on data obtained from archival research, semistructured interviews with campaign participants, and published documents. The aims of these case studies have been to compare different approaches taken towards marine protection in Northland and to understand the composition of effective marine protection campaigns, within the context of collaborative approaches to environmental management and the communicative processes underpinning these engagements. The report provides a number of insights into how contemporary marine protection campaigns have been developed and the place of cross-cultural (Māori – non-Māori) collaboration and communication within these processes.
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Dodson, Giles. Advancing Local Marine Protection, Cross Cultural Collaboration and Dialogue in Northland. Unitec ePress, January 2015. http://dx.doi.org/10.34074/rsrp.12015.

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This research report summarises findings and observations arising from the Advancing marine protection through cross-cultural dialogue project, which examines community-driven, collaborative marine protection campaigns currently being pursued in Northland. This project consists of a series of case studies undertaken between 2012–2014 and draws on data obtained from archival research, semistructured interviews with campaign participants, and published documents. The aims of these case studies have been to compare different approaches taken towards marine protection in Northland and to understand the composition of effective marine protection campaigns, within the context of collaborative approaches to environmental management and the communicative processes underpinning these engagements. The report provides a number of insights into how contemporary marine protection campaigns have been developed and the place of cross-cultural (Māori – non-Māori) collaboration and communication within these processes.
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Chahine, Ricardo, Prince Adu Gyamfi, Nandhesh Subash, Wonsang Cho, Krista O. Kelley, Stacey L. Connaughton, and Konstantina Gkritza. Design of Educational Material and Public Awareness Campaigns for Improving Work Zone Driver Safety. Purdue University, 2022. http://dx.doi.org/10.5703/1288284317375.

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This project aims to help improve work zone driver safety in Indiana through driver education and public awareness campaigns. The project focused on two specific objectives: (1) to design a public awareness campaign to increase drivers’ knowledge and influence positive attitudes about work zone driver safety practices; and (2) to prepare educational materials to be incorporated into driver’s education or training curriculum prior to taking driving test and getting a driver’s license issued. The campaign was informed by formative research, conducted using a survey to assess public knowledge and attitudes. Based on these results, campaign messages were designed. The team also designed an education curriculum which consists of three modules and fourteen knowledge questions. This report concludes with recommendations to INDOT for the successful implementation of the public awareness campaign and educational materials, that might be applicable to other states as well.
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Barlow, Tim, and Olivia Cairns. Idling Action Research - Review of Emissions Data. TRL, March 2021. http://dx.doi.org/10.58446/csjk8557.

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TRL were commissioned by City of London to undertake research into the vehicle emissions emitted whilst idling. Across all 32 London Boroughs, campaigns have been launched to raise public awareness of the impact of idling on environmental air quality and human health. These campaigns use a combination of education, training and enforcement. Historically, the key strapline that has been used in campaigns UK-wide is that an idling car can fill up to 150 balloons with harmful exhaust emissions every minute. However, the reliability and applicability of this statement to the vehicles in London today has recently been called into question. This project aimed to provide an updated, evidence-based conclusion to support the upcoming anti-idling campaign planned for launch in February 2021.Through analysis of real-world data, TRL have quantified the emissions and associated costs from idling events, taking into account NO2, NOx, NO and CO2 emissions from petrol and diesel cars and vans. TRL have then compared the outputs to tangible constructs so the impact of idling can be easily understood by a wide audience.
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Hungerman, Daniel, Kevin Rinz, Tim Weninger, and Chungeun Yoon. Political Campaigns and Church Contributions. Cambridge, MA: National Bureau of Economic Research, March 2018. http://dx.doi.org/10.3386/w24374.

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