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1

Sarmah, Rantu, and Dr Niranjan Mohapatra. "Role of Social Media in Election Campaigning in India with Special Reference to Assam." World Journal of Social Science Research 7, no. 3 (June 19, 2020): p1. http://dx.doi.org/10.22158/wjssr.v7n3p1.

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This is an attempt to find out the role of social media in election campaigning in India with special reference to Assam. Democratic countries like United States of America, India the social media has become an integral part for political communications during election campaigning. This new way of campaigning during election plays an important role to attract voters. Social media has given a new platform such as Facebook, Twitter, Google+, Whatsapp, Youtube etc. to the political parties and the voters, these are becoming an easy tool for the political leaders to interact with their voters. Social media allows candidates to share, post, comments, and their views during election and making them more direct involvement to their voters. These new tools or platforms are appeared as new area for research. Firstly to find out the term of social media, secondly, general meaning of political campaigning, thirdly, uses of social media in Indian election campaigning with reference to Assam and lastly conclusions.
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2

Pincock, Stephen. "K Srinath Reddy: campaigning cardiologist in India." Lancet 368, no. 9536 (August 2006): 639. http://dx.doi.org/10.1016/s0140-6736(06)69231-3.

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Wyatt, Andrew. "India in 2013." Asian Survey 54, no. 1 (January 2014): 151–64. http://dx.doi.org/10.1525/as.2014.54.1.151.

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The Congress-led coalition battled through another difficult year with issues of governance continuing to cause difficulty for the government. The economy performed unevenly, with high rates of inflation and slower economic growth. Close relations were maintained with the U.S., but relations with China remained awkward. Pakistan and India made little headway on improving relations. Campaigning for the 2014 general election began midway through 2013.
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Sarma, Pratysush Paras, and Tanaya Hazarika. "Social Media and Election Campaigns: An Analysis of the Usage of Twitter during the 2021 Assam Assembly Elections." International Journal of Social Science Research and Review 6, no. 2 (January 30, 2023): 96–117. http://dx.doi.org/10.47814/ijssrr.v6i2.857.

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Election campaigning in India shows increasingly more sophisticated and widespread use of digital technologies like mobile phones and social media platforms, including Twitter for broadcasting messages and WhatsApp for creating political communities. Political parties hire workers to work for their social media campaigns, generally spreading negative campaigns about their opposition and glorifying their own agendas. At the same time, parties have mobilized campaign strategies around the personality of the leaders. Accordingly, Indian politics mirrors existing trends in western democracies, but these changes in election campaigning have occurred later and for many Indian voters, seem to have appeared out of nowhere. Hence this study may pave the way to gain a comprehensible understanding of the parties’ dominant political ideologies and identities, and especially the various issues that they may focus upon. It uses theories of professionalization, and social media campaigning for the 2021 election campaigns of the two dominant parties in Assam, an Indian state with more than 30 million residents. Primarily the study will try to explore the role of Twitter in the election campaigning process in the state of Assam. It will use qualitative content analysis to categorize the dominant techniques used by the two dominant political parties of Assam and finally percentage analysis will be performed to churn out the dominant issues used by the two political parties on Twitter. By analyzing the dominant issues this study also tries to explore which party was able to use Twitter significantly and how its role as a political communication strategy was effective.
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Ghosh, Arjun. "Theatre for the Ballot: Campaigning with Street Theatre in India." TDR/The Drama Review 49, no. 4 (December 2005): 171–82. http://dx.doi.org/10.1162/105420405774763023.

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An integral part of political campaigns in India, street theatre is not restricted to parties of any particular ideology; the nature and role of street theatre varies according to different organizational structures and conditions of performance. For political parties it is a mode of reaching out to the electorate at the grassroots level; for spectators it is also a source of entertainment.The author toured with India's foremost street theatre group, the Jana Natya Manch (People's Theatre Forum), during campaigns in Kanpur for the April 2004 Parliamentary elections
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Bagcchi, S. "Health campaigning group calls for action on corruption in India." BMJ 349, jul15 22 (July 15, 2014): g4648. http://dx.doi.org/10.1136/bmj.g4648.

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7

Thrandardottir, Erla, and Susanna G. Mitra. "Who Does Greenpeace India Represent?" Global Governance: A Review of Multilateralism and International Organizations 25, no. 4 (December 10, 2019): 587–619. http://dx.doi.org/10.1163/19426720-02504004.

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Abstract The global governance literature is increasingly concerned with questions regarding the purpose of global governance and the sources of power in world politics. One strand of this debate centers on nongovernmental organizations and to what extent their role in global politics and policy processes is legitimate. This article uses Greenpeace India as an instructive case study to analyze the legitimacy problems facing international nongovernmental organizations (INGO s) campaigning on a global policy platform in the context of domestic politics. The article argues that the undertheorization of INGO s’ agency as global actors is likely to reproduce processes of structural delegitimation that maintain a discrepancy between two of their legitimacy constructs. This is exemplified in questions about their representativeness and restrictive regulatory frameworks that undermine their legality. This article proposes that developing a more nuanced empirical understanding of the endogenous and exogenous limits of INGO s’ power can help bridge the theoretical gap between their global and local agencies.
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Mahawar, Pawan Kumar, and Abhay Sharma. "A Review on 2019-nCoV (SARS-CoV-2) in India." Asian Journal of Pharmaceutical Research and Development 8, no. 3 (June 15, 2020): 135–42. http://dx.doi.org/10.22270/ajprd.v8i3.744.

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Background: The outbreak of the novel coronavirus, COVID-19, has been declared a pandemic by the WHO on March 11th of 2020. Novel Coronavirus infection mediated pandemic started in China in December 2019 and is still killing 1000s of people throughout the world. The second most populous country, India too is fighting against this infectious disease. The country is taking effective measures to curb the pandemic by exerting extensive campaigning on sanitation and strict social distancing measures to quell the explosion of the infection rate. Treatment: No drugs are currently approved for Coronavirus Disease-2019 (COVID-19), although some have been tried. In view of recent studies and discussion on tested drugs on COVID-19 patients of India, I aimed to review existing literature and relevant websites regarding these drugs used in India including allopathic, plasma therapy,Ayurvedic and homeopathic medication.
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Lipton, Michael. "Growing Mountain, Shrinking Mouse? Indian Poverty and British Bilateral Aid." Modern Asian Studies 30, no. 3 (July 1996): 481–522. http://dx.doi.org/10.1017/s0026749x00016577.

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In the book compiled by Mervyn Jones after Kingsley Martin's death in 1969, Asa Briggs recalled that ‘no country meant more to Kingsley Martin than India’. Martin's writing, campaigning and travelling all confirm this. His life also confirms his priorities for development and poverty reduction. Famously, however, he was not an economist, and he does not seem to have brought these concerns together, or to have asked how aid might best be used to help. This paper, in a small way, aims to fill that gap.
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VATUK, SYLVIA. "Islamic Feminism in India: Indian Muslim Women Activists and the Reform of Muslim Personal Law." Modern Asian Studies 42, no. 2-3 (March 2008): 489–518. http://dx.doi.org/10.1017/s0026749x07003228.

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AbstractI describe here a nascent ‘Islamic feminist’ movement in India, dedicated to the goal of achieving gender equity under Muslim Personal Law. In justifying their demands, these women activists refer neither to the Indian Constitution nor to the universalistic human rights principles that guide secular feminists campaigning for passage of a gender-neutral uniform civil code of personal law, but rather to the authority of the Qur'an—which, they claim, grants Muslim women numerous rights that in practice are routinely denied them. They accuse the male ‘ulamaof foisting ‘patriarchal’ interpretations of the Qur'an on the unlettered Muslim masses and assert their right to read the Qur'an for themselves and interpret it in a woman-friendly way. Their activities reflect an increasing ‘fragmentation of religious authority’ in the globalizing Muslim world, associated with the spread of mass education, new forms of media and transport and a mobile labour force, in which clerical claims to exclusive authoritative knowledge are being questioned by a wide variety of new voices, women's among them. Whether it can ultimately succeed is an open question but the movement is clearly having an impact, even on the clerical establishment itself, insofar as the legal issues it considers most pressing for women are concerned.
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Andhale, Avanti, Nanditha Venkatesan, and Siddesh Zadey. "India’s path towards better mental health in a pandemic." International Journal Of Community Medicine And Public Health 9, no. 3 (February 28, 2022): 1526. http://dx.doi.org/10.18203/2394-6040.ijcmph20220724.

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COVID-19 has wide-ranging effects on population health including mental health, particularly in low-and-middle-income countries (LMICs). Outbreak and interventions such as quarantine and isolation against it have contributed to psychosocial adversities. We aimed to review the state of India’s mental healthcare planning, identify the gaps in the health systems and policies, and present cost-effective and scalable solutions. Necessary background information was triangulated through an iterative literature review of the policy, preprint, and peer-reviewed research literature. We focused on the following themes-a) health system capacity, policy, and law for India, b) psychological impact of COVID-19 outbreak in India, c) psychological impact of interventions against COVID-19, and d) best practices across countries for mental health management during the pandemic. We used qualitative synthesis to identify health systems and policy gaps to generate short- and long-term solutions supported by high-grade evidence for effectiveness, cost-effectiveness, and adaptation feasibility in India. The Indian health system has several shortcomings in its mental health care that became pronounced during the current COVID-19 pandemic. To overcome these, long-term goals should include increased public financing, increased human resources production, integration of health emergency and mental health policies and legislation. Immediate needs could be met by scale-up of task-shifting initiatives and telepsychiatry services in rural regions. In the ongoing pandemic, employing school-based psychosocial interventions, public awareness campaigning, subverting misinformation through broadcast legislations, and stigma reduction for general mental illnesses are pertinent. These solutions can help bridge the gaps in mental health care in India.
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Devansh Manu, Radhika Krishnan, and Ponnurangam Kumaraguru. "Analysing How the Shift in Discourses on Social Media Affected the Narrative Around the Indian General Election 2019." Journal of Advanced Research in Social Sciences 3, no. 1 (May 7, 2020): 21–31. http://dx.doi.org/10.33422/jarss.v3i1.296.

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The Lok Sabha Elections 2019 in the world’s largest democracy, India, was the biggest electoral event on the planet. These elections are key in the selection of the Prime Minister, the highest authority in the cabinet. Keeping in pace with the global trend, the Indian elections saw a very prominent use of Online Social Media by political parties to create a major discourse around the event. We focus our study on Twitter, collecting over 45 Million tweets, tracking more than 3500 hashtags and over 2500 political handles while monitoring their network interactions. In this work, we have analysed tweets from all these political handles to see how narratives were shaped and altered over time. We study these narratives formed by the party already in power and how they were supported or challenged by other parties. Spanning over 5 months, January to May 2019, we analysed the monthly changes in the rhetoric created by the leading political parties and leaders. We then discern the impact of these changes on existing narratives during the campaigning and the elections.
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Beulah C, Hepzibah. "Pandemic challenges vs. public policy: reflections on the electoral administration in the world's largest democracy." Studia z Polityki Publicznej 9, no. 1(33) (June 6, 2022): 33–53. http://dx.doi.org/10.33119/kszpp/2022.1.2.

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Democratic elections pose an immense challenge to any government during an emergency crisis like the COVID-19 pandemic. More so for a country like India, with close to 18% of the world's population comprising an equally daunting and eager voter base of around 911 million in the time of a raging virus, both in the urban and rural areas of the nation. The first democratic large-scale election during the pandemic was successfully held in the state of Bihar in North India with more than 90 million voters, which was an astonishing feat by itself. The model followed by South Korea with the highest voter turnout provided an insight to the Indian authorities on conducting the elections. The Indian Election Commission, an independent statutory body which is entrusted with the task of conducting free and fair elections, allowed for the virtual mode of campaigning, and specific guidelines for polling were recommended. The rule changes have profound implications in significantly reducing crowded campaigns, which was synonymous with Indian democracy. The traditional lens through which the administration of elections was perceived has undergone a paradigm shift during the pandemic. New insights might surface if the electoral administration is reviewed in this study on an argumentative basis against the background of the big steps taken by the Indian election machinery. The aspects on which the research debates include: (i) the pros and cons of the action taken by the regulators; (ii) positive and negative responses from the political parties; and (iii) health and safety of the voters. The study concludes by affirming with data on the success of the Bihar Election and the wise choice of the Indian government in seizing the opportunity by taking the cues from South Korea.
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Chanda, Rupa, and Neha Vinod Betai. "Implications of Brexit for Skilled Migration from India to the UK." Foreign Trade Review 56, no. 3 (May 25, 2021): 289–300. http://dx.doi.org/10.1177/00157325211012207.

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In June 2016, the United Kingdom took the world by surprise with the results of its referendum on whether to remain in the European Union (EU). With a 52% majority, the country decided to leave the bloc in which it had been a member since 1973. With this outcome began the long process of Brexit negotiations between UK and the EU. The UK officially ceased to be an EU member on 31 January 2020, with a transition period up to the end of 2020. The decision to leave the EU came on the back of rising bitterness among people. Membership in the EU was seen as expensive and not beneficial to the country. One of the major campaigning points of the leave camp was the issue of immigration. Given that free movement of people is an important part of being in the EU, the party argued that leaving the EU would help the country take back control of its borders. Immigration in the UK has been on the rise since the early 2000s. It shot up further with the accession of the eight East European economies into the EU. Figure 1 shows how, leading up to Brexit, immigration from the EU to the UK was constantly increasing. JEL Codes: F00, F30, F22, F23
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15

De, Indranil. "Determinants of rural sanitation in India and implications for public policy." Journal of Water, Sanitation and Hygiene for Development 8, no. 4 (June 27, 2018): 650–59. http://dx.doi.org/10.2166/washdev.2018.038.

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Abstract This article attempts to find the economic and non-economic factors determining sanitation coverage in a low income country like India. Based on National Sample Survey data of India, the analysis finds that income has a low impact, while non-economic factors have an equal or higher impact on access to and use of latrines. The number of household members has a negative impact on both access to and use of latrines. Access to and use of latrines depends on gender, age, and education of the household head. Both access and use also depend on the main occupation, religion, and caste of households. Access to water supply and dwelling materials also impacts access to and use of latrines. Households headed by younger people or those living in hired houses are more likely to access public or common latrines. Access to sanitation also depends on the region and hence the norms and customs of the region. Contrary to expectations, a lesser proportion of households have access to latrines if they own a house versus those who reside in hired dwellings. Quality, cleanliness of latrines and other personal preferences matter in the use of latrines. Public and community toilets for youths, more than one latrine for larger households, and social campaigning are suggested for public policy.
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Deep, Aman, and Paramveer Singh. "Use of Social Media by Indian Cabinet Ministers to Propagate Their Work and Connect with Masses." Journal of Communication and Management 2, no. 02 (June 26, 2023): 124–29. http://dx.doi.org/10.58966/jcm2023229.

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The political use of social media in India has assumed a whole new role, scale and meaning. While abundant research has been done on how social media is used by politicians for campaigning during elections, this research aims to go a step further and discover how social media is used when election is over and governance is on. This research will focus on the use of Facebook by cabinet ministers to connect with masses and inform them about latest political and administrative developments relevant to their departments, about their work and to provide interesting glimpses into their personal lives. Most of the cabinet ministers have their official Facebook pages. This research will analyze the content posted by them on their official Facebook pages with the help of Fanpage karma which is an online tool for social media monitoring and analytics.
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Yadav, Akhilesh. "Role of Media Management and social media in Election Campaign in India: A Case Study of 2019 General Election." Proceeding International Conference on Science and Engineering 11, no. 1 (February 18, 2023): 1078–87. http://dx.doi.org/10.52783/cienceng.v11i1.243.

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The social media behemoths Facebook, Twitter, Google, and YouTube have become significant players in the national elections and state assembly elections in India. Social media has grown in importance as a campaigning tool in the Indian electoral system. These new media platforms are believed to play a key role in luring voters, particularly the new generation of young adults. Political parties and candidates can more quickly and efficiently reach a huge number of voters thanks to social media. Social media, as opposed to traditional media, enables politicians to actively communicate with potential voters. Social media enables political parties and candidates to communicate their values, objectives, and accomplishments with voters directly, giving them a sense of increased involvement in the election. Candidates may more easily track participation on social media and provide their supporters with a behind-the-scenes look at their campaign. The gathering of news that is most pertinent to important target audiences is also made easier by these new media platforms. Research is crucial because social media usage is on the rise and has been proved to be significant. The current study focuses on the usage and growth of social media in the political sphere and how it affects public participation in politics and society at large. The study will first look at the growth of social media as a voter outreach tool.
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Sohal, Seerat, and Harsandaldeep Kaur. "A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections." Journal of Creative Communications 13, no. 2 (April 11, 2018): 133–56. http://dx.doi.org/10.1177/0973258618761408.

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YouTube, a popular video-sharing platform, is being used by political parties to influence voter behavior. The present exploratory study analyses the use of YouTube as a promotional tool during the Indian Parliamentary Elections 2014—the first social media based elections in India. This study examines 92 advertisements of Indian National Congress (INC) and 55 advertisements of Bharatiya Janta Party (BJP) on YouTube for the following parameters: general characteristics of each video, types of message appeal used and the dominant content of the advertisements. The findings revealed that INC emphasized more on the identity of their party while BJP stressed on their candidate. Furthermore, the YouTube advertisements were dominated by positive campaigning. The parties appealed to the voters through logic and strongly addressed various national and developmental issues. Both the parties strategically expressed the optimistic future of the country under the dynamic leadership of their respective prime ministerial candidates. The findings of the study have important implications for political parties, political marketers and lawmakers as social media has occupied a significant place among young and educated voters and acts as a stimulant to voter engagement. The article adds value to the existing studies of political advertising and communication literature by theoretically adhering to Kaid and Johnston’s (2001) concept of ‘videostyle’, integrating the functional theory of political discourse, and appending the visual culture concept to political domain.
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Wallace, Shane. "GREEK CULTURE IN AFGHANISTAN AND INDIA: OLD EVIDENCE AND NEW DISCOVERIES." Greece and Rome 63, no. 2 (September 16, 2016): 205–26. http://dx.doi.org/10.1017/s0017383516000073.

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In 1888 Rudyard Kipling published a collection of short-stories entitledThe Phantom Rickshaw and Other Eerie Tales. Perhaps the most famous of these stories, ‘The Man Who Would Be King’, recounted the adventures of two British military veterans, Peachy Carnahan and Daniel Dravot Esq., played by Michael Caine and Sean Connery in John Huston's 1975 film of the same name. Both men have seen India's cities and jungles, jails and palaces, and have decided that she is too small for the likes of they. So, they set out to become kings of Kafiristan, a mountainous, isolated, and unstudied country beyond the Hindu Kush in north-eastern Afghanistan. They confide their plan to their recent acquaintance Rudyard Kipling (Christopher Plummer), then editor of theNorthern Star, who calls them mad. No man, he says, has made it to Kafiristan since Alexander the Great, to which Peachy replies ‘If a Greek can do it, we can do it.’ What they find in north-eastern Afghanistan are the last remnants of Alexander the Great's empire, a local culture and religion part-Greek and part-Kafiri. The story is fiction, but aspects of its historical context are true. Alexander spent most of the years 330–325 campaigning in Afghanistan, Pakistan, and India, and he left behind Greek kingdoms and culture that flourished throughout the Hellenistic period and even later. Traces of these Greek kingdoms are continually coming to light and the archaeological, artistic, and epigraphic evidence coming out of Afghanistan, Pakistan, and India reveals a prosperous and culturally diverse kingdom.
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Choudhary, S. K. "(A20) Injury Pattern and Disaster Plan for Landmines and Improvised Explosive Device Blast." Prehospital and Disaster Medicine 26, S1 (May 2011): s6. http://dx.doi.org/10.1017/s1049023x11000331.

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Landmines and improvised explosive device (IED) explosions induce bodily injuries through the primary, secondary, tertiary, and quaternary mechanisms of blast among civilians, mostly children which results in a complicated, multidimensional injury pattern. If > 80 percent of countries can ensure the security of their borders without using anti-personnel mines, surely India can too. A change in mindset and a change in defense doctrine are needed, as well as an UN-backed world body campaigning against the use of landmines to urge the Indian government to sign a global treaty to ban the weapons. An estimated four to five million anti-personnel mines exist in India, which is the sixth-largest stockpile in the world. Non-state armed groups in the central, southern, northern, and northeastern regions frequently have used anti-personnel mines and improvised explosive devices to target convoys of soldiers and civilians. Using historical, current research and related literature reviews, this study provides description about the types of explosion, the device, pattern of injury, prehospital and emergency department care, and challenges for the disaster plan. Hand amputation is the most common type of upper limb amputation (more common among the 7–18-year age group) and below-knee amputation is the most common type of lower limb amputation. Using these data, a focused disaster response for future attacks has been created. It includes the planning, monitoring, and coordination of all aspects by hospitals and the regional disaster system's plan—“upside-down” triage—the most severely injured arrive after the less injured, which bypass emergency medical services (EMS) and go directly to the nearest hospitals. Details about the nature of the explosion, potential toxic exposures and environmental hazards, and casualty location from police, fire, EMS, health department, and reliable news sources must be recorded.
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Sikder, Rajib, Dipankar Mukherjee, Ujjwal Pattanayak, Kunal Kanti Majumdar, Subha Sankha Kundu, Rituraj Dey, and Gautam Kumar Joardar. "Prevalence of vaccine hesitancy and its associated factors in an urban area of West Bengal, India." International Journal Of Community Medicine And Public Health 7, no. 9 (August 28, 2020): 3443. http://dx.doi.org/10.18203/2394-6040.ijcmph20203905.

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Background: Vaccine hesitancy is delay in acceptance or refusal of vaccines despite availability of vaccine services. This study was conducted to find out the prevalence and factors associated and contributing to vaccine hesitancy for childhood vaccinations in Rajpur-Sonarpur municipalty of south 24 parganas, India.Methods: A cross‑sectional study was done among 352 children aged 0-59 months. Hesitancy to all childhood vaccination including the birth doses were observed. By simple random sampling ward no 8 was selected among the 37 wards of Rajpur-Sonarpur municipalty. All the vaccination center of ward no 8 on various vaccination days were covered from July 2019- December 2019. Data were collected at these vaccination centers by interviewing parents /associates of the children. Validated version of vaccine hesitancy survey questionnaire by the World Health Organization was used.Results: Vaccine hesitancy was present among 103 (29%) parents/relatives /associates of children. Delay was more common for measles and the booster doses of other vaccines. Reluctance to vaccinate was the most common reason (26.2%) for vaccine hesitancy. About 15(15.4%) parents reported to be unaware or confused of when to vaccinate their children. Improper counselling by health care givers, illness or irritability of the child were other causes.Conclusions: To avoid delay in vaccination weekly vaccination days were recommended. Community level campaigning and home visit of those eligible children to generate awareness about vaccination and to avoid reluctance in parents/associates of children were suggested.
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Jamwal, Tamanna, Vikas K. Singh, Ruchika Tiwari, Gaurang Thanvi, Mahima Choudhary, and Rahul Gupta. "Prevalence of paediatric maxillo-facial trauma in India: a single centre, 5-year retrospective study." International Journal of Contemporary Pediatrics 10, no. 1 (December 27, 2022): 68. http://dx.doi.org/10.18203/2349-3291.ijcp20223423.

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Background: Trauma is one of the most common reasons of fatalities worldwide. A study on the prevalence is important to know about the common causes of trauma. Such studies and data boost the campaigning on prevention and increasing awareness against trauma.Methods: Traumatised patients who reported to the emergency or casualty department of Mahatma Gandhi hospital, Sitapura, Jaipur or out-patient department of department of oral and maxillofacial surgery of Mahatma Gandhi Dental college and hospital, Sitapura, Jaipur between January 2017 and December 2021 were selected for this study. The hospital records of patients were retrospectively analysed for age, gender, etiology of trauma, distribution of fracture in facial structure and among maxilla and mandible, treatment procedures patients underwent in different age groups.Results: 371 traumatic patients were analysed for paediatric maxillofacial trauma. The commonly affected age group were found to be 13-16 years, with road traffic accidents being the most common etiology leading to mandible green stick fracture with dentoalveolar and Lefort II fracture in majority of cases. The frequent treatment option was found to be either conservative management, circummandibular wiring, splinting or Open Reduction and Internal Fixation according to age groups.Conclusions: The facial injury pattern is influenced by growth and age of patient. The effect and the management of trauma depend on the age of child. Road traffic accident are the most common cause of trauma and mandible bone is the most frequently fractured bone with dentoalveolar fracture during facial injuries. A clear male predilection has also been observed.
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Pandey, Hemant Kumar, Subhash Kumar, and Prabhat Dixit. "Health Communication in Media: An Analytical Study of Coverage of World Blood Donor Day in Leading National Dailies from Jaipur." Indian Journal of Community Health 33, no. 4 (December 31, 2021): 671–75. http://dx.doi.org/10.47203/ijch.2021.v33i04.023.

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As we know Print media is known for its credibility. It is believed that whatever is published in newspapers is true and authentic. Newspapers have a wide reach and huge readership and it can be said that campaigning with mass media like newspapers are associated with many benefits. Firstly it can reach a large number of people. Secondly, it is considered to be a credible source of information. Thirdly through the newspapers the readers can be reminded about the issues at hand their beliefs reinforced on regular basis. Newspapers have a large readership throughout the world. They can contribute maximally to health education awareness of people by publishing articles on health related issues. Global daily circulation of newspaper was 5.19 million having a readership of 2.3 billion in 2010. This was 20% more than the internet users worldwide. In the age of internet still newspapers are relevant and represent 8% of total media consumption time (https://www.journalism.org/fact-sheet/newspapers/). In India Registered newspapers are 82,237 and Hindi language newspapers are leading the race followed by English and other regional languages. Thus, we can say that Newspapers are very important tool to disseminate health education among people and it can bring change in society. (http://rni.nic.in/)
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Kumar, Dr Amit. "Reimagining the Indian Political Set-Up:A Political Branding Outlook." International Journal of Modern Agriculture 9, no. 3 (December 10, 2020): 397–409. http://dx.doi.org/10.17762/ijma.v9i3.164.

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Politics is one area which the layman might not associate with the field of branding but with time this aspect of modern-day democracy has become synonymous with branding. Jevons (2005) is of the view that branding is flexible enough to include the realms of politics. The consumer-citizen concept is a step in this very direction. Today’s voter behaves more on the lines of a consumer who needs to convinced to buy into (read vote) the brand promises (read election manifesto and promises made during campaigning) put up by various political brands. Just like there are two aspects of a brand, successful and failed, political branding is no exception to the same. Modern times have seen the rise of many a political brands some of whom have had an ardent following while others have been shunned by the electorate for their disconnect with the voter. The western democracies such as US and UK are replete with political brands which have proven their mettle (or faded into oblivion) during various elections. However, the same has came to fore only in the past few years in India thanks to the information revolution. No other election witnessed more significantly the concept of political branding as did the last two general elections of 2014 and 2019. The concept of political branding and political participation have shown quite strong relationship between them in those countries where it is applicable. Through this paper, the author has attempted to establish a relationship between political branding and political participation along with what characterizes the successful making of a political brand in a conceptual way.
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Muppidathi, Subbiah, Jenitha Boj, and Saminathan Deivanayagam. "Knowledge on rotavirus and pneumococcal vaccines among mothers of under five children." International Journal of Contemporary Pediatrics 4, no. 5 (August 23, 2017): 1739. http://dx.doi.org/10.18203/2349-3291.ijcp20173776.

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Background: Childhood vaccines are one of the great triumphs of modern medicine. They are undoubtedly the most cost-effective healthcare interventions. Knowledge, attitude, and practices regarding the vaccines administered under the National Immunization Programme have been studied in different settings; however, studies regarding Rota virus and Pneumococcal vaccines in India are scarce. The Objective of the study was to assess the mothers’ knowledge on Rota virus and Pneumococcal vaccines and to identify the reasons for non-administration of these vaccines.Methods: This study is a cross-sectional study conducted in pediatric immunization clinic of Chennai Medical College Hospital and Research Centre from February to April 2017. About 380 parents were interviewed with a preformed structured questionnaire.Results: Of 380 respondents, 130 (34.2%) mothers were aware about Rotavirus vaccine and 148 (39%) about Pneumococcal vaccine. Awareness for these vaccines was seen high among middle and upper socio-economic group mothers. Among the mothers who were aware about these vaccines, the major source of information was doctors followed by health workers and media. Of 380 respondents only 66 (17%) mothers had administered Rotavirus vaccine and 75 (19.7%) had administered Pneumococcal vaccine. The reason for not administering these vaccines was lack of awareness. 274 (87.2%) mothers were not aware about Rotavirus vaccine and 261 (85.6%) mothers were not aware about pneumococcal vaccine.Conclusions: Present study found that most of the mothers were not aware about these live saving vaccines and they need to be educated about these vaccines through health workers or intense campaigning by using mass media.
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Giri, Madhu. "Globalization of Livelihood: Weakening of Caste-based Labor Regime of the Musahars." Patan Prospective Journal 2, no. 2 (December 31, 2022): 84–97. http://dx.doi.org/10.3126/ppj.v2i2.52909.

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Three central concerns motivated the authors to write this paper: first, to investigate how and why traditional livelihood strategies have been changing among the Musahars; second, to examine the local impacts of the globalization of labor and livelihood; and third, to look at the socio-cultural landscapes ofcaste-based occupations, and discrimination of the Musahar in central Tarai. The distribution of political-economic power in caste-based society is inherently unequal because caste base livelihood occupations generate unequal access to resources. More specifically, social, cultural, economic, and political relations in everyday life in multi-caste society have been changing. The rapid weakening and demise of pre-capitalist organizations of labor, commodity production, and reinvestment have led to a rapid diversification of modes of generation of livelihood at the household level. The large-scale migration from Tarai to India, from rural to urban areas and the international labor market maximizes livelihood opportunities of marginalized Musahars. They are broadly free to adopt multiple livelihood strategies but the constraints are again skill, economy, empowerment, and human capital. The second argument of the paper is globalization process, in the case of the Musahars, not only offers multiple options of livelihood ina trans-national free-market situation but also changes in the nature of the labour regime, such as widening wage disparity, increasing contractualization of work, skill-based segregation of work, the commodification of labor and body. In an era of globalization, the Musahars of Siraha internalized opportunities of migration, cultural campaigning to defend local identity, and changes in traditional occupation and social relations as positive impacts.
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Rani, Sonia, and P. S. Seharawat. "Losses and alternatives measures towards environmental degradation in rural area of Haryana." Journal of Applied and Natural Science 10, no. 1 (March 1, 2018): 48–54. http://dx.doi.org/10.31018/jans.v10i1.1577.

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In India, the globally accepted threats caused by environmental degradation are soil degradation and desertification, pollution, droughts, floods and water scarcity. The study was conducted in two districts of Haryana state namely, Hisar and Kaithal and a total number of one hundred twenty women were selected and interviewed with the help of well structured schedule. The study revealed that majority of the women were of middle age group (36-50 years), educated up to higher education, belonged to nuclear family with 4 members, performed government, private jobs and self employment. Very serious losses due to environment degradation were air pollutant effect on human health, animals and plants (1.47), deeper level of ground water table leads to irrigation scarcity (1.35), quality deterioration of crop produce and fertilizers cause toxicity in food products (1.23), lost of biodiversity and tropical forest, extinction of plant and animal species (0.41) as per their ‘Z’ score. Least smoky trees should be planted and used, Baval, Neem, Pipal, Bargad, Shisham, Aam, Jamun (94.16%), Installing chimneys to rent smoke from indoor stoves (90.83%) Storage and disposal of farm wastes properly (79.16%), Campaigning for healthy environment (74.16%), enhancing the area under agro and social forestry (69.16), empowerment of women for different development programs (66.66%) were found very effective among the women to making the environment healthy. To reach the results the aggregate total score was calculated to each alternative measure separately, and on the basis of calculated total score, a weighted mean score were obtained which were ranked according to the maximum or minimum mean scores for assessing the effectiveness of alternative measure.
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Lalage, S. S., H. R. Surnar, Y. S. Ekhande, and H. B. Patil. "Preseason Promotional and Extension Activities being Conducted by Research Seed Selling Seed Companies for the Hybrid Maize Crop." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 9 (August 14, 2023): 896–99. http://dx.doi.org/10.9734/ajaees/2023/v41i92118.

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One of the most popular commercial seeds, maize generated Rs. 14.91 billion in income in 2016. The rise in ethanol production and increased usage of maize as animal feed are responsible for the increase in the crop. Currently, only around 25% of maize is used as food grain, with the remaining 75% being used for non-food purposes such as biofuels, animal feed, poultry feed, alcohol brewing, starch-based wet milling, and other industrial uses. However, the enhanced investment in maize by global seed companies would flow into India through technology transfer and Public-Private Partnerships in the next fifty years. The Exploratory research design was used for the present study. The study was conducted in Solapur district. Five tehsil were selected to conduct market research in Solapur district. In each tehsil 10 farmers and 5 Dealers were selected. The sample size was 5 leading markets of the district, 5 dealers per big markets and 10 farmers per big market i.e 50 farmers and 25 dealers. The research instrument used in this project was well defined structured questionnaire for Dealer and Farmer. The main objective of this study was to learn the preseason promotional and extension activities being conducted by research seed selling seed companies for the hybrid maize crop. It is revealed from that, the promotional and extension activities taken by the hybrid maize seed companies for the hybrid maize seed for encouragement of farmers as well as dealers for purchase that seed. At that time 23 farmers responded to the demonstration plot, 10 farmers responded to the advertising, 13 farmers’ response were to the campaigning and remaining 4 farmers response were to other activities taken by the companies. To make data analysis simple, simple statistical techniques like shares (percent), pie charts, and graphs were chosen once the data was systematically classified in accordance with the objectives.
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Revu, Subhashini, Venkata Ramana Kodali, and Hemalata Devi Dongabanti. "Study of impact of JSSK scheme on institutional deliveries and maternal mortality rate: Visakhapatnam district Andhra Pradesh." International Journal of Research in Medical Sciences 6, no. 1 (December 23, 2017): 160. http://dx.doi.org/10.18203/2320-6012.ijrms20175713.

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Background: To study the impact of JSSK scheme on institutional deliveries in Visakhapatnam district, A.P. To assess the awareness among the target population (i.e.,) delivered women regarding this programme. To evaluate the trends of MMR in Visakhapatnam district after the start of JSSK programme in 2011.Methods: This is an observational study, in the first phase all the data was collected on total number of deliveries occurred in Visakhapatnam district, A.P from year 2013-14 to 2017-October. This includes all institutional and home deliveries from Visakhapatnam district. Data of MMR and IMR, also collected for the same period. A point survey was done at VGH over a period of a month in October 2017. Total 464 delivered women during this period were given a structured questioner which includes age, parity, SC status, educational status, booked status and awareness about JSSK programme, its source of information and feedback was taken regarding satisfaction towards health services in VGH. Finally, a comparative analysis was done with MMR and IMR status of Visakhapatnam district and AP state with that of India.Results: In this study 87.8% of delivered women at VGH during the study period are unaware of JSSK programme. Level of socio economic status, education and parity played a big role in bringing out the awareness. Most of the awareness comes through anganwadi workers, ANMs and advertisements in media. 98.9% expressed their satisfaction with the health services at VGH.Conclusions: Pregnant women die in India due to a combination of important factors like, poverty, ineffective or unaffordable health services, Visakhapatnam district tops the lists of MMR and IMR in the state of Andhra Pradesh and most important factor effecting the JSSK success is lack of awareness in target population. There is a need to understand more about the individual- and area-level characteristics that contribute to variations in programme achievements. A greater in depth study should be undertaken at community level to analyse each maternal death individually. To achieve target MDG of MMR 100/2020 and IMR 28/2019 state needs to reach the unreached and motivate all needy women specially with low S.E. status towards institutional deliveries by proper campaigning to enlighten them that all maternal and child services including transport are absolutely free.
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Bajaj, Shelly Ghai. "The Use of Twitter during the 2014 Indian General Elections." Asian Survey 57, no. 2 (March 2017): 249–70. http://dx.doi.org/10.1525/as.2017.57.2.249.

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Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the Congress Party. Combining its use of Twitter with conventional campaigning, the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy.
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Dr A. Nageswara Rao and Aijaz Ahmad Mir. "Social Media As A Tool For Political Messaging: Assessing Rahul Gandhi's Communication Strategy In The 2023 Karnataka Assembly Election." Journal of Namibian Studies : History Politics Culture 34 (June 20, 2023): 2399–409. http://dx.doi.org/10.59670/jns.v34i.3162.

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The Karnataka assembly election of 2023 marked a watershed moment in the convergence of media and politics, as the profound influence of various digital platforms has transcended traditional boundaries, reshaped public opinion, and redefined the contours of political discourse. The symbiotic dance between political parties and social media platforms in the electoral landscape showcased a profound testament to the immense impact that the media, particularly social media, exerts on the democratic landscape, paving the way for a new era of political campaigns defined by innovation, connectivity, and the relentless pursuit of the hearts and minds of the electorate. This paper delves into a comprehensive study of the impactful election campaigning speeches delivered by Rahul Gandhi, a prominent figure in Indian politics, during the highly significant 2023 election campaign. Using a combination of primary and secondary data, this study meticulously handpicked three captivating YouTube speeches directly from the official channel of the 'Indian National Congress. Through an examination of these speeches, this paper unveils the nuances of his communication style, elucidating the impact he aimed to create during this crucial electoral event. This research sheds light on the dynamics of political communication and showcases the potential of YouTube as a powerful platform for political campaigning.
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Basu, Raj Sekhar. "Colonialism and Race: Blocking Indian Immigration in New Zealand, Early Twentieth Century." Studies in People's History 9, no. 2 (October 13, 2022): 207–23. http://dx.doi.org/10.1177/23484489221120097.

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The article essentially deals with the legal tangles which stood in the way of Indian immigration to New Zealand in the early years of the twentieth century. The fear of intrusion of ‘Hindoo coolies’ led to the introduction of exclusionary laws by New Zealand. These primarily sought to preserve the element of ‘whiteness’ in the colonial settlement. The politicians of the Labour Party were equally active as the rest in campaigning for preserving both the race and the empire. There were lengthy discussions in the New Zealand Parliament over the civilising mission of the ‘white man’. Apprehensions arising out of the ‘coolie’ migration from Fiji and the other South West Pacific islands along with the transnational movement of a peripatetic Indian labour force were possibly the main reasons behind the drafting of racist legislation. The compulsory requirement of passing of an English language test practically closed the gates for Indian immigration in the first half of the twentieth century.
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Ranganathan, Maya. "Indian elections 2014: The ‘alternative’ and ‘critical’ online." Media International Australia 159, no. 1 (April 3, 2016): 118–28. http://dx.doi.org/10.1177/1329878x16638895.

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The Indian national election in 2014 marked the emergence of social media as a significant site of political campaigning. The sweeping of the polls by the Bharatiya Janata Party (BJP), led by the party’s prime ministerial candidate, Gujarat chief minister Narendra Modi, who employed social media extensively in his campaign, has drawn further attention to the hitherto ‘alternative media’ space. ‘Alternative media’ has been positioned and studied in relation to mainstream media. This article illustrates the ways in which the perceptions of mainstream media in a liberalised economy contoured the ‘alternative media’ space, limiting its potential to lead to radical and transformative processes of communication. In the process, the article interrogates the online space occupied by political parties and activists in the context of theoretical understandings of ‘alternative’ and ‘critical’ media. The article flags the need for, and the significance of, sustained study of the emerging new media space to understand the process of reconstitution of the Indian public space.
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Jodha, Adhiraj Singh. "Social Media Replacing the Party Manifesto as the Key Factor in Deciding Election Outcomes." International Journal for Research in Applied Science and Engineering Technology 10, no. 4 (April 30, 2022): 224–26. http://dx.doi.org/10.22214/ijraset.2022.41228.

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Abstract: In present study researcher will examine role of social media in political campaigning management. In 2014 General elections, social media played a key role in influencing voter’s behavior. From 2014 onwards many startups related to the social media came into picture. Due to which major impact has been seen in domestic elections due to this emerging medium of information. The present paper mainly focuses on influence of social media in politics under which researcher covers its role, importance and opportunities. The study will also examine how social media influences voter’s behavior and political parties spending on social media for campaign management in various elections. It will also cover related issues such as Facebook– Cambridge Analytica data scandal, Social Media and Indian Politics and its evolution, Voluntary Code of Ethics by social media platforms for 2019 General Election and lastly Ethics, Political Communication, and Security Implications of it. Keywords: Social media, Indian Politics, Voters, Ethics, Political Communication, Security etc.
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Tiwari, Jai Shankar. "A Study in the Short Stories of Kamala Das." Shanlax International Journal of English 8, no. 3 (June 2, 2020): 37–41. http://dx.doi.org/10.34293/english.v8i3.3225.

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The study has been able to ascertain and prove beyond doubt that Das’s prose works are of no less ranking than her poems and that she has effectively employed the short story form to present the predicaments of Indian womanhood and their quest for identity and self-assertion. The exhaustive evaluation and thorough scrutiny taking up various aspects of he stories right from her themes, structure and style, narrative techniques to her portrayal of Indian women, their status in society, and identity crisis have finally led to the emergence of the New Indian woman. Das’s feminist approach and overt outlook, along with the quest for a self-determined and self-affirmed identity for Indian women, have been well established through a methodical and exhaustive contemplation of the diverse women characters. The conclusion that emerges from this study undoubtedly corroborates and attests that Kamala Das’s name stands at par with the pioneer Indian woman short story writers. Das has efficiently and effectively used the short story genre as a document of social criticism and has established herself as a feminist crusader, campaigning to acquire for the Indian womanhood an independent identity and self-dignity. Das’s short story, with its innovative style and techniques, simple language, and concise form, has been brilliantly explored in discussing the problems facing Indian womanhood, especially her search for selfhood. Das has adeptly highlighted and presented her outlooks with the help of her characters. The fact that her English fictional work has remained obscure and un-honored is a sad story and a loss to literature.
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Hill, Rosemary Lucy, David Hesmondhalgh, and Molly Megson. "Sexual violence at live music events: Experiences, responses and prevention." International Journal of Cultural Studies 23, no. 3 (December 2, 2019): 368–84. http://dx.doi.org/10.1177/1367877919891730.

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Recent media reporting has highlighted that incidents of sexual violence frequently occur at live music events. Sexual violence has significant impacts on the health of those who experience it, yet little is known of how it impacts on everyday engagements with music, nor what measures venues and promoters might take to prevent and respond to incidents. Through interviews with concert goers, venue managers, promoters and campaigning groups, we investigated experiences of sexual violence at indie, rock, punk and funk gigs in small venues in one English city. We show that sexual violence at live music events significantly impacts on (predominantly) women’s musical participation. We argue that venues and promoters must work proactively to create musical communities that act as a defence against the normalisation of sexual violence, taking inspiration from safer space policies.
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Nijhawan, Shobna. "Fallen Through the Nationalist and Feminist Grids of Analysis: Political Campaigning of Indian Women against Indentured Labour Emigration." Indian Journal of Gender Studies 21, no. 1 (February 2014): 111–33. http://dx.doi.org/10.1177/0971521513511202.

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38

Greenwood, Anna, and Harshad Topiwala. "Visions of Colonial Nairobi: William Simpson, Health, Segregation and the Problems of Ordering a Plural Society, 1907–1921." Social History of Medicine 33, no. 1 (August 28, 2018): 57–78. http://dx.doi.org/10.1093/shm/hky060.

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Abstract The 1915 Simpson Report made public health recommendations for Nairobi that were heralded as ground-breaking. Of particular interest to the colonial authorities was Professor Simpson’s suggestion to racially segregate Nairobi to prevent diseases said to emanate from its Indian bazaar. Rather than being novel, this article shows that these recommendations were typical of enthusiasm for segregation in other parts of Empire, as well as being in line with earlier health reform proposals for Nairobi. Furthermore, although public health justified racially discriminatory practices for European ends, this was not a predictable story of Indians uniting against segregation and Europeans campaigning for it. Indeed, the debates stimulated by Simpson reveal some disunity amongst Kenyan Indians. Additionally, when segregation plans were dropped in 1921 Indians continued to live in their own sub-communities in Nairobi, indicating that opposition to segregation was as much a symbolic political battle than a cultural necessity.
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Huzzey, Richard. "THE MORAL GEOGRAPHY OF BRITISH ANTI-SLAVERY RESPONSIBILITIES." Transactions of the Royal Historical Society 22 (December 2012): 111–39. http://dx.doi.org/10.1017/s0080440112000096.

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ABSTRACTBy examining British anti-slavery debates across a longue durée – before and after West Indian emancipation – the basis of moral responsibility for political action may be reassessed. Recent interest in humanitarian or transnational compassion may have underappreciated the geographical limitations of the moral responsibility Britons assumed for slavery and the slave trade. The notion of national complicity was crucial in mobilising individual Britons to petition, abstain from slave-grown produce or otherwise pressure parliament. While the peculiar aftermath of the Napoleonic Wars created a British responsibility for other nations’ slave trading, there was little comparable appetite for the internationalising responsibility for the slave-labour origins of traded goods. This meant that transnational obligations to police the slave trade did not translate into concern about the slave production behind overseas trade. By tracing these national debates over time, it is possible to discern the dominant and recessive arguments for how and when moral revulsion should translate into political action by Britons and the British state. This suggests a need to revisit scholarly conclusions about abolitionist campaigning, the basis of moral responsibility for slavery, and the antecedents of modern consumer responsibility.
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Kudumula, Vikram, Krishna Prasad Maram, Bavana Nukala, and Venkata Rama Rao Paturi. "High prevalence of food taboos and dietary restrictions in lactating mothers from coastal districts of a south Indian state: a hospital based study." International Journal Of Community Medicine And Public Health 8, no. 12 (November 24, 2021): 5907. http://dx.doi.org/10.18203/2394-6040.ijcmph20214587.

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Background: Adequate nutrition during pregnancy and lactation is pivotal for wellbeing of newborn infants. However, presence of traditional beliefs and taboos associated with food intake during pregnancy and lactation could interfere with nutritional needs of growing infants resulting in a variety of nutritional disorders. Our objective was to study the prevalence of dietary restrictions and food taboos practiced by lactating women from five costal districts of the state of Andhra Pradesh, India.Methods:It was a descriptive and observational study, conducted between November 2020 to January 2021 at the Children’s Heart Institute, Andhra Hospitals, Vijayawada, Andhra Pradesh. The study was conducted on mothers attending the out-patient clinic of pediatric cardiology department using convenient sampling technique. A pretested questionnaire was used to collect the data.Results: A total of 161 mothers have participated in the survey and, almost all of them (99.3%) have restricted one or more food item during lactation. Age of the mother, level of education and socio-economic status have no bearing on the prevalence of food restrictions and food taboos. Most commonly restricted food items include sweets, fruits, leafy vegetables, yogurt, some pulses, eggs and nuts. The concept of hot and cold food items is highly prevalent in the study population and lactating mothers have no knowledge of the nutritive value of the foods avoided/restricted.Conclusions:Food restrictions and taboos associated with food intake during post-partum period are widespread in our study population. Improving girl child education and campaigning through print and digital media are important tools in fighting against harmful traditional practices interfering with adequate nutrition during pregnancy and lactation.
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Semetko, Holli A. "Political communication and campaigning in India: opportunities for future research." South Asian History and Culture, July 14, 2022, 1–14. http://dx.doi.org/10.1080/19472498.2022.2093470.

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42

"Does Political Ideology Affect the Growth of Indian Economy? (A Factor of FDI and Make in India as a Structural Transformation)." International Journal of Recent Technology and Engineering 8, no. 3S2 (December 10, 2019): 39–43. http://dx.doi.org/10.35940/ijrte.c1007.0782s719.

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The Bharatiya Janta Party (BJP) has started its second inning in June 2019, led by Prime Minister of India Shree Narendra Modi. During his first tenure the government has taken so many decisions to accelerate the growth of Indian Economy like launching of Make in India campaign, demonetization and GST Bill nonetheless from the beginning of their ruling the government has adopted the East Asian welfare economic model rather European to pursue social and structural transformation. In September 2014, Modi government launched a flagship project Make in India with an objective to set the Country as an eminent global manufacturing hub, to attract the FDI and world class manufacturer in India by making the business easy for foreign players. It is the perception of many economists that this campaigning has no meaning for Indian economy and it is only slogan and propaganda of this party. In this research paper we tried to check the effect of this maneuver on various economic barometers like FDI, GDP, Trade openness and foreign exchange etc and we also tried to give some recommendations to the government on the basis of the findings so that the campaign may be continued with full of energy and improvement. This is well acknowledged under the supervision of Prime Minister Shree Narendra Modi , the Foreign direct investment to India has grown up by 6% to 42 Billion USD with a brawny inflows in different sectors like communication, manufacturing and banking services , as per the report of United Nation India is top ranked country among the top twenty host economies of the world.
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43

McNorton, Hayley. "Social Reform with a Nationalist Agenda: The Sarda Act of 1929." Inquiry@Queen's Undergraduate Research Conference Proceedings, February 20, 2018. http://dx.doi.org/10.24908/iqurcp.9948.

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On September 20th 1929, the Indian Central Legislative Assembly passed the Sarda Act. The Sarda Act was the result of ongoing discussions in India in the early twentieth century that revolved around the age of consent and the age of marriage. Har Bilas Sarda, a member of the Assembly since 1924, introduced the bill in 1927 as the Child Marriage Restraint Act. In history, this bill is celebrated for improving the living conditions for women in Colonial India by addressing the potentially negative physical and social effects that having sex and giving birth could have on young girls. However, what is not discussed in history is the motivations that Har Bilas Sarda had in introducing the bill. Using primary sources, I would like to argue that the Sarda Act was part of a larger nationalist agenda espoused by a Hindu nationalist group called the Arya Samaj which aimed to restore the legacy of the ancient Hindu civilization. I will conclude by linking the themes in Sarda’s writings with the broader historical context to demonstrate that that Sarda’s motivations for campaigning for a higher age of marriage was tied to a Hindu nationalist agenda.
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P R, BIJU, and Gayathri O. "Self-breeding Fake News." International Journal of Information, Diversity, & Inclusion (IJIDI) 7, no. 1/2 (April 7, 2023). http://dx.doi.org/10.33137/ijidi.v7i1/2.39409.

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Studies have found that artificial intelligence (AI) bots and cookies automate fake news in zones of social conflict such as race, religion, gender, and class. In this background, this paper investigates whether fake news is automated with the social structure unique to India. The research collected campaigning activities of political parties and politicians on the Internet but was limited to a select number of Facebook profiles, websites, hashtags, and Twitter profiles during India’s 2014 and 2019 general elections. Politicians and political parties on Twitter, Facebook and other websites formed the contact points where empirical data were collected in the research design. By reviewing hashtags such as #Nationwantsrammandir; #NaamVaapsi; #RamMandir; #AntiNationals; #caste; and #Hindutva, as well as fake social media accounts; discussion forums; and profiles of followers of politicians, the paper corroborated that bots, AI, and trolls serve fake news in the conflict zones of India and some forces are using it to perpetuate social divisions based on caste, class, religion, gender, and region. This paper argues that automated social media accounts spread false information that likely polarizes social conflicts in India.
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"Interactive Computer Mediated Technology: Social Media and Indian Politics." International Journal of Innovative Technology and Exploring Engineering 8, no. 11 (September 10, 2019): 1043–46. http://dx.doi.org/10.35940/ijitee.j1107.0981119.

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Nowadays social media become the battleground for political parties in India. It becomes an essential part of campaigning. The political parties form their own social media teams and they generate propagating content such as cartoons, memes etc. This field has also become a tool for common people to voice their concern. With the increasing usage of smartphones use of social media are also growing rapidly. Media plays the most important role in a Democracy and it keeps the Government active. With the advent of social media including Twitter, Facebook, WhatsApp, YouTube etc. dramatically changed the way campaigns are run in Politics. Indians are rated as one of the most active social media users in the world. In India the 16th Lok Sabha election held in 2014 we saw the new trend in Indian politics. Social media played a proactive role in deciding which party wins the most seats. The Internet in India is offering opportunities for people to participate in interactive political social media campaigns and become political activists. Sometimes offensive online behavior on social media pages poses potential threats to its users. There are sometimes misunderstandings in comments. It will not be very effective using it as a mere campaign tool. But if used as a platform to share the latest decisions made by the Government and used effectively for active citizen engagement, social media will show positive results for future Indian elections. Social media have also become one of the important tools for nearly all of the world’s political movements. It can be a potent weapon to spread one's ideology, or at least get it to reach more ears. Social media made democracy more inclusive from which nothing can be hidden.
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R., BENGANI, GADHIA M., and N. C. UJJANIA. "IMPACT ASSESSMENT OF MUNICIPAL CORPORATION CAMPAIGNING ON PUBLIC AWARENESS TO CONSERVE THE TAPI RIVER WITH REFERENCE TO IDOL IMMERSION: A STATISTICAL EVALUATION." Asian Journal of Microbiology, Biotechnology and Environmental Sciences, June 30, 2022, 392–96. http://dx.doi.org/10.53550/ajmbes.2022.v24i02.031.

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India is the culturally diversified country where large numbers of festivals are celebrated everyyear. Among these festivals, Ganesh Chaturthi is one of the important festivals and during this festivaldifferent sized Ganesh idols are worshiped for few days and later on immersed in nearby water body. Theidol immersion process is the major cause of water quality deterioration and ultimate increase the pollutionin water resources. The present study focused on evaluation of the municipal corporation campaigning andpublic awareness to conserve the Tapi river which gets polluted due to idol immersion. To fulfill the objectiveof the present study, water samples were collected during the Ganesh festivals of 2010, 2014 & 2019 andwere analyzed for important water quality parameters including temperature, pH, dissolved oxygen, totalhardness, total alkalinity, bio-chemical oxygen demand, chemical oxygen demand, oil & grease and totalcalcium. Results showed that the water quality parameters were more fluctuated during the idol immersionof 2010 and 2014 compared to 2019. These results were statistically verified and observed that temperatureand BOD had significant changes in the year 2014 whereas total alkalinity, COD and oil & grease exhibitedsignificant changes during the year 2010 and 2014. Insignificant changes in temperature, BOD, totalhardness and significant changes in COD were noted during immersion and post immersion period of 2019.The outcome of present study clearly indicated that campaigning of municipal corporation is effectivelywork to aware the public to use of ecofriendly idols, idol immersion in artificial small water holdings etc.to conserve the Tapi River during the idol immersion.
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Posbergh, Anna, David L. Andrews, and Samuel M. Clevenger. "“Willpower knows no obstacles”: Examining Neoliberal Postfeminist Messaging in Nike’s Transnational Advertisements for Women." Communication & Sport, January 15, 2022, 216747952110635. http://dx.doi.org/10.1177/21674795211063537.

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Nike, a US-headquartered transnational corporation lauded for its putatively empowering women-centered advertisements, frequently releases nationally/regionally focused advertisements depicting women determinedly engaging in physical activity and, in doing so, overcoming gendered barriers and stigmas. Indeed, the global ubiquity of the empowered (Nike-clad) woman illustrates Nike’s role in advancing women’s empowerment, both in the US and globally. Universalizing “just do it” beyond geographical borders, Nike’s form of transnational feminism centers on a carefully manufactured, Western-centered image of empowered female athleticism. However, this notably contradicts transnational feminist efforts to reject the universalization of Western-centered representations of women. Using a critical cultural studies approach in concert with a transnational feminist framework, we analyze six recent Nike advertisements (the United States, Mexico, the Middle East, Turkey, India, and Russia) and critique the corporation’s universalization of neoliberal postfeminist messaging within its global marketing strategies. We find that Nike utilizes three thematics to extend their caricature of the (Nike-powered) female athlete beyond the spatial and symbolic borders of the US market: responsibilitization, competitive individualism, and empowerment. We conclude that Nike normalizes a white, Western-centered neoliberal postfeminism, undermining the structural and sporting realities of the non-white/non-Western women their promotional campaigning seeks to embolden.
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48

Acharyulu, A. V. Ramana, Vaishali Agarwal, and Manoj Prabhakar. "The Clarion: A Social Enterprise Disrupting School Stationary Industry for Sustainability." Emerging Economies Cases Journal, March 2, 2021, 251660422199515. http://dx.doi.org/10.1177/2516604221995156.

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Clarion Education and Skills Private Limited Patna, is a start-up promoted to address the school stationery demand–supply gap in the rural elementary education delivery system and cater to the needs of the rural school children in the states of Bihar, Jharkhand and West Bengal. This case documents the way Clarion pursued disrupting the school notebooks market, with a goal of making a notebook affordable at one-sixth the existing cost of a notebook in the marketplace in 2016. Clarion was promoted by The Better World Foundation (BWF), Patna, a social enterprise working in the area of rural elementary education in Bihar. BWF was of the view that the challenges of school stationery supply chain need to be addressed through a commercial enterprise only, so as to drive changes in the sector, so that BWF could focus on its core objective of creating and developing meaningful elementary educational institutions in the remote rural villages in Bihar, India. This case study details the strategy of Clarion in developing a business model to break the shackles of high-priced branded notebooks by linking the advertising of social marketing campaigns with insertions in the notebook covers, and thus converting the notebook into an advertising medium, and meticulously campaigning for supply of affordable notebooks through various governmental and non-governmental institutions. Clarion challenged the competitive forces on one side and pursued building a cost leadership position for itself through cost-value trade-off initiatives on the other.
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49

Raval, Rachana, and Bhavesh Bharad. "INTERNATIONAL REGIMES FOR CHILD RIGHTS." Towards Excellence, March 30, 2018, 229–36. http://dx.doi.org/10.37867/te100126.

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It was not until the late nineteenth century that a nascent children‘s rights protection movement countered the widely held view that children were mainly quasi property and economic assets. In the United States, the progressive movement challenged courts reluctance to interfere in family matters, promoted broad child welfare reforms and was successful in having laws passed to regulate child labor and provide for compulsory education. It also raised awareness of children‘s issues and established a juvenile court system. Another push for children‘s rights occurred in the 1960s and 1970s, when children were viewed by some advocates as victims of discrimination or as an oppressed group. In the international context, ―the growth of children‘s rights in international and transnational law has been identified as a striking change in the post-war legal landscape. 1 Children are a ―supremely important nation and international asset of the future well-being of the world depends on how the children grow & develop. United Nations adopted a resolution which proclaimed 1979 as an international year of the child. In consequence of this proclamation, In 1979, the Government of Polland submitted a draft on the rights of child for adoption by U.N. General Assembly as a lasting memorial year of the child after revised version & a decade campaigning, the UN General Assembly adopted the convention on the rights of the child on November 20 1989 and ratified by 135 nations including India.
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50

K, Anandraj vaithy, Keerthika Sri E, S. Shanmugasamy .K, and Sowmya S. "Fine Needle Aspiration Cytology Study of Tuberculous Lymphadenitis with Ancillary Diagnostic Procedures- Analytical Study from A Resource Limited Domicile of East Coastal Region." International Journal of Life Science and Pharma Research, March 1, 2023, L83—L88. http://dx.doi.org/10.22376/ijlpr.2023.13.2.sp2.l83-l88.

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Tuberculosis remains one of the major causes of morbidity and mortality in developing countries like India despite intense health campaigning and Government Programmes. Tuberculous lymphadenitis is the most common extrapulmonary manifestation of tuberculosis; the incidence is still on a higher margin, especially in resource-poor areas, which often goes unnoticed and remains to date as a diagnostic challenge to Pathologists. The novel aim was to advocate the best method for early and correct diagnosis of tuberculous lymphadenitis to initiate early appropriate treatment.: In the prospective study conducted in our institute, Puducherry, a total number of 145 cases clinically suspected of tuberculous lymphadenopathy were included, and patients with neoplastic lesions were excluded from this study. The lymph node aspirate collected was analyzed for tuberculous cytomorphological changes using routine cytological stains and correlated observations with the results of various ancillary diagnostic procedures. Among 145 cases studied, 25 aspirates showed classical tuberculous patterns on cytomorphology, correlating well with histopathology (100%), PCR (100%), and culture (92%), respectively. In the rest of the 120 cases carrying non-tuberculous patterns on cytology, further exploration by ancillary diagnostic procedures revealed tuberculosis in 35 cases on histopathology, which PCR confirms in 25 available cases and culture study.FNAC results in adjunction with histopathology, and PCR showed increased reliability and pick-up rate in diagnosing atypical presentations of tuberculous lymphadenitis. Therefore, the PCR procedure of even conventional method should be widely employed in endemic areas of resource-poor regions.
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