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Relevant bibliographies by topics / Campaign

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Academic literature on the topic 'Campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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Journal articles on the topic "Campaign"

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D. Smidt, Corwin. "A Uniter and a Divider: American Presidential Campaigns and Partisan Perceptions of the National Economy." American Politics Research 48, no. 2 (September 20, 2019): 329–40. http://dx.doi.org/10.1177/1532673x19875712.

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Do American presidential campaigns polarize or unify partisan perceptions? I propose that they do both, where the balance of these countervailing forces varies by context. Campaign messages enable partisan differences, especially in battleground states, but campaigns also promote social contexts that foster accuracy motives and reduce the effects of partisan biases nationwide. After documenting panel data evidence of campaign trends toward unity, further tests compare the national effects of campaign engagement with the local effects of campaign intensity using daily survey data on national economic evaluations. In support of the countervailing forces framework, national engagement in presidential campaigns generally increased levels of cross-partisan agreement by campaign’s end, but local campaign intensity enhanced partisan differences in rate of responsiveness to the campaign. Although targeted campaigns reduced unifying effects in many states, presidential campaigns typically have a net unifying effect on American economic perceptions, thereby strengthening economic voting.

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Asmadi, Elyta, Ahirul Habib Padilah, and Syarifah Nurma Afhiani. "Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020)." International Journal of Sustainable Applied Sciences 2, no. 1 (January 31, 2024): 13–28. http://dx.doi.org/10.59890/ijsas.v2i1.1209.

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Successful team strategies in political campaigns involve various tactics and strategies designed to win voters' votes. Data Collection: Data collection through surveys and polls can help successful teams understand current issues that are important to voters and develop relevant campaign messages. Online Campaigns: Online campaigns have become more popular in modern political campaigns and can help successful teams build voter engagement and expand a campaign's reach. Live Campaigns: Live campaigns such as campaign tours, rallies, and candidate debates remain an important part of political campaigns and can help successful teams build relationships with voters and amplify campaign messages. Social Media: Social media can be a highly effective tool in modern political campaigns and can help successful teams build voter engagement, expand campaign reach, and amplify campaign messages. Positive Campaigns: Campaigns focusing on positive messages and a strong vision can help successful teams build strong support from voters. Assembling a Strong Team: A successful team of experienced people with different skills can help strengthen the campaign and ensure that the right strategies are used to win the election. Financial Management: Effective financial management can help successful teams maximize the use of resources and ensure that campaigns run smoothly.

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Scotti Requena, Simone, Jane Pirkis, Dianne Currier, Mike Conway, Simon Lee, Jackie Turnure, Jennifer Cummins, and Angela Nicholas. "An Evaluation of the Boys Do Cry Suicide Prevention Media Campaign on Twitter: Mixed Methods Approach." JMIR Formative Research 7 (September 7, 2023): e49325. http://dx.doi.org/10.2196/49325.

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Background In most countries, men are more likely to die by suicide than women. Adherence to dominant masculine norms, such as being self-reliant, is linked to suicide in men in Western cultures. We created a suicide prevention media campaign, “Boys Do Cry,” designed to challenge the “self-reliance” norm and encourage help-seeking in men. A music video was at the core of the campaign, which was an adapted version of the “Boys Don’t Cry” song from “The Cure.” There is evidence that suicide prevention media campaigns can encourage help-seeking for mental health difficulties. Objective We aimed to explore the reach, engagement, and themes of discussion prompted by the Boys Do Cry campaign on Twitter. Methods We used Twitter analytics data to investigate the reach and engagement of the Boys Do Cry campaign, including analyzing the characteristics of tweets posted by the campaign’s hosts. Throughout the campaign and immediately after, we also used Twitter data derived from the Twitter Application Programming Interface to analyze the tweeting patterns of users related to the campaign. In addition, we qualitatively analyzed the content of Boys Do Cry–related tweets during the campaign period. Results During the campaign, Twitter users saw the tweets posted by the hosts of the campaign a total of 140,650 times and engaged with its content a total of 4477 times. The 10 highest-performing tweets by the campaign hosts involved either a video or an image. Among the 10 highest-performing tweets, the first was one that included the campaign’s core video; the second was a screenshot of the tweet posted by Robert Smith, the lead singer of The Cure, sharing the Boys Do Cry campaign’s video and tagging the campaign’s hosts. In addition, the pattern of Twitter activity for the campaign-related tweets was considerably higher during the campaign than in the immediate postcampaign period, with half of the activity occurring during the first week of the campaign when Robert Smith promoted the campaign. Some of the key topics of discussions prompted by the Boys Do Cry campaign on Twitter involved users supporting the campaign; referencing the original song, band, or lead singer; reiterating the campaign’s messages; and having emotional responses to the campaign. Conclusions This study demonstrates that a brief media campaign such as Boys Do Cry can achieve good reach and engagement and can prompt discussions on Twitter about masculinity and suicide. Such discussions may lead to greater awareness about the importance of seeking help and providing support to those with mental health difficulties. However, this study suggests that longer, more intensive campaigns may be needed in order to amplify and sustain these results.

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Murukutla, Nandita, Trish Cotter, Shuo Wang, Kerry Cullinan, Fathima Gaston, Alexey Kotov, Meena Maharjan, and Sandra Mullin. "Results of a Mass Media Campaign in South Africa to Promote a Sugary Drinks Tax." Nutrients 12, no. 6 (June 23, 2020): 1878. http://dx.doi.org/10.3390/nu12061878.

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Background: In South Africa, the increased consumption of sugary drinks has been associated with increased obesity rates. Mass media campaigns can play a crucial role in improving knowledge, shifting attitudes, and building support for government action on reducing sugary drink consumption. No study to date has evaluated the effectiveness of mass media campaigns on the health harms of sugary drinks in South Africa. Objective: The purpose of this study was to evaluate the impact of a mass media campaign on knowledge and attitudes around sugary drinks and on public support for a proposed tax on sugary drinks in South Africa. Methods: The “Are You Drinking Yourself Sick?” campaign aired in South Africa from October 2016 to June 2017 to shift attitudes toward sugary drinks, build personal risk perceptions of the health harms of consuming sugary drinks, and build public support for a proposed tax on sugary drinks. Campaign impact was measured in representative cross-sectional household surveys of adults ages 18 to 56. The surveys were conducted just prior to the launch of the campaign (N = 1000), from October 7 to 10, 2016, and immediately following its conclusion (N = 1000), from July 12 to 21, 2017. Campaign impact was assessed by comparing changes from the pre-campaign to the post-campaign period on key outcome indicators. In addition, the effect of campaign awareness was analyzed in logistic regression analysis of the post-campaign data. Results: The campaign was recalled by 55% of survey respondents, and 78% of campaign-aware respondents said that the campaign’s main message was “drinking sugary drinks can make you sick.” There were significant changes from the pre- to the post-campaign period in knowledge that sugary drink consumption can lead to obesity and related health problems and that sugary drinks contribute toward the obesity problem in South Africa. Campaign awareness was also significantly associated with increases in knowledge about the harms of sugary drinks, and in particular, on government action, including the proposed tax on sugary drinks. Discussion: Media campaigns are an effective intervention for obesity prevention. In addition to improving knowledge and shifting attitudes, media campaigns can effectively build public support for strong government action and therefore must be a component of a comprehensive obesity prevention approach.

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De Jesus Mora, Maria, and Paul Almeida. "INCUBATOR CAMPAIGNS AND CALIFORNIA’S IMMIGRANT RIGHTS MOVEMENT*." Mobilization: An International Quarterly 28, no. 1 (March 1, 2023): 23–40. http://dx.doi.org/10.17813/1086-671x-28-1-23.

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One starting point for building a movement capable of unleashing multiple rounds of collective action is an incubator campaign—a period of widespread unrest around a particular issue that may last several months or longer. The mobilizing success of the incubator campaign provides the resource infrastructure for subsequent episodes of related movement activity in similar geographical locations, even years into the future. We test these assertions by examining immigrant rights campaign activity in over 260 cities in California between 2006 and 2019. The incubator campaign was positively associated with producing local-level collective action in a wide range of like-minded campaigns sustaining a larger immigrant rights movement in the state. The findings also suggest that an incubator campaign’s influence may eventually decay over time. Still, newly infused protest campaigns can reactivate immigrant activist momentum to counter ongoing hostile political environments faced by excluded populations.

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Efrat, Kalanit, Shaked Gilboa, and Arie Sherman. "The role of supporter engagement in enhancing crowdfunding success." Baltic Journal of Management 15, no. 2 (March 18, 2019): 199–213. http://dx.doi.org/10.1108/bjm-09-2018-0337.

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Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants, drawing on the buyer–seller interaction. The purpose of this paper is to expand on this trend by investigating the role of supporter engagement and its link to campaign success. Design/methodology/approach The proposed model was tested using structural equation modeling analysis. Data collection was based on a survey of 116 supporters, combined with outcome data of 530 crowdfunding campaigns. Findings The study’s findings revealed that supporters distinguish between their engagement to the campaign and to the campaign’s creator. However, both aspects of engagement affect community establishment and supporters’ promotion efforts. The authors also found that these indicators of engagement are associated with campaign success. Originality/value Research on crowdfunding supporters have focused to date on criteria contributing to campaigns success, exploring the motivational aspects associated with such activity. The current study expands this perspective by examining supporters’ engagement, differentiating between engaging with the creator and engaging with the campaign. Recommendations for creators include making efforts to establish supporter engagement to facilitate active promotion and shape future support intentions, thus facilitating enhanced outcomes for both current and future campaigns.

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Druckman, James N., Martin J. Kifer, and Michael Parkin. "Resisting the Opportunity for Change." Social Science Computer Review 36, no. 4 (June 2, 2017): 392–405. http://dx.doi.org/10.1177/0894439317711977.

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This article explores congressional campaigning on the web in 2016. What impact did the unique nature of the 2016 election have on those involved with the creation and maintenance of congressional campaign websites? Did it cause them to alter their approach to online campaigning? Using data from a survey of campaign insiders, we find that the factors that influence how congressional campaigns view and use their websites were largely impervious to the unique electoral environment. Results show that, consistent with previous election years, campaigns maintained a fairly uniform view of likely visitors and target audiences, and they tended to see their campaign websites as digital hubs, best used for capturing the campaign’s overall message. We also find that, as in other years, nonincumbents continued to use their websites to campaign more aggressively than incumbents. Overall, the results suggest that congressional campaigning on the web is primarily driven by stable factors that transcend technological advancements and shifts in the political environment.

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Moukarzel, Sara, Martin Rehm, Anita Caduff, Miguel del Fresno, Rafael Perez-Escamilla, and Alan J. Daly. "Real-time Twitter interactions during World Breastfeeding Week: A case study and social network analysis." PLOS ONE 16, no. 3 (March 29, 2021): e0249302. http://dx.doi.org/10.1371/journal.pone.0249302.

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Using Twitter to implement public health awareness campaigns is on the rise, but campaign monitoring and evaluation are largely dependent on basic Twitter Analytics. To establish the potential of social network theory-based metrics in better understanding public health campaigns, we analyzed real-time user interactions on Twitter during the 2020 World Breastfeeding Week (WBW) as an exemplar case. Social network analysis (SNA), including community and influencer identification, as well as topic modeling were used to compare the activity of n = 29,958 campaign participants and n = 10,694 reference users from the six-months pre-campaign period. Users formed more inter-connected relationships during the campaign, retweeting and mentioning each other 46,161 times compared to 10,662 times in the prior six months. Campaign participants formed identifiable communities that were not only based on their geolocation, but also based on interests and professional background. While influencers who dominated the WBW conversations were disproportionally members of the scientific community, the campaign did mobilize influencers from the general public who seemed to play a “bridging” role between the public and the scientific community. Users communicated about the campaign beyond its original themes to also discuss breastfeeding within the context of social and racial inequities. Applying SNA allowed understanding of the breastfeeding campaign’s messaging and engagement dynamics across communities and influencers. Moving forward, WBW could benefit from improving targeting to enhance geographic coverage and user interactions. As this exemplar case indicates, social network theory and analysis can be used to inform other public health campaigns with data on user interactions that go beyond traditional metrics.

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ENOS, RYAN D., and EITAN D. HERSH. "Party Activists as Campaign Advertisers: The Ground Campaign as a Principal-Agent Problem." American Political Science Review 109, no. 2 (March 30, 2015): 252–78. http://dx.doi.org/10.1017/s0003055415000064.

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As a key element of their strategy, recent Presidential campaigns have recruited thousands of workers to engage in direct voter contact. We conceive of this strategy as a principal-agent problem. Workers engaged in direct contact are intermediaries between candidates and voters, but they may be ill-suited to convey messages to general-election audiences. By analyzing a survey of workers fielded in partnership with the 2012 Obama campaign, we show that in the context of the campaign widely considered most adept at direct contact, individuals who were interacting with swing voters on the campaign’s behalf were demographically unrepresentative, ideologically extreme, cared about atypical issues, and misunderstood the voters’ priorities. We find little evidence that the campaign was able to use strategies of agent control to mitigate its principal-agent problem. We question whether individuals typically willing to be volunteer surrogates are productive agents for a strategic campaign.

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Verma, Rupali, and Umang Gupta. "Empowering Narratives: Exploring the Impact of Kotak General Insurance's 'Drive Like a Lady' Campaign on Shifting Perceptions of Female Empowerment." Journal of Education, Society and Behavioural Science 37, no. 4 (May 23, 2024): 34–43. http://dx.doi.org/10.9734/jesbs/2024/v37i41316.

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Amid India's evolving societal landscape, this study delves into the profound influence of Kotak General Insurance's 'Drive Like A Lady' campaign on reshaping perceptions of female empowerment and aspirations. Central to the campaign is the portrayal of Surekha Yadav, India's first female loco pilot, whose journey embodies resilience and determination. By spotlighting Yadav's story and celebrating women who drive change, the campaign aims to instill empowerment and possibility among its audience. The literature review section provides a thorough examination of relevant literature surrounding gender stereotypes, biases, and the role of advocacy campaigns in driving social change. The methodology section outlines the research approach adopted to analyze the 'Drive Like A Lady' campaign. This section discusses the theoretical underpinnings guiding the analysis and the conceptual framework employed. Drawing on theories such as the Hypodermic Theory and the Habermas Public Sphere Theory, it offers a conceptual framework for understanding the transformative potential of initiatives like the 'Drive Like A Lady' campaign in challenging ingrained societal norms and fostering inclusivity. It emphasizes the use of qualitative analysis, and content analysis, to examine the campaign's effectiveness in reshaping cultural narratives surrounding female achievement and ambition. In the results section, the findings of the study are presented, highlighting the campaign's effectiveness in challenging biased stereotypes and inspiring young girls to pursue ambitious goals. Through content analysis and exploration of existing literature, the research uncovers how the campaign's storytelling strategies and celebration of female role models foster a more inclusive and aspirational societal narrative. Additionally, the study examines the campaign's resonance across diverse demographic groups, probing its ability to surpass cultural boundaries and resonate with individuals from varied socio-economic backgrounds. Finally, the conclusion synthesizes the key insights from the study, emphasizing the significant impact of the 'Drive Like A Lady' campaign as a catalyst for reshaping cultural norms and empowering the next generation of women to dream big and defy societal limitations. It underscores the transformative power of advocacy campaigns in driving social change and recommends further research to explore the long-term implications of such initiatives on gender equality in India.

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Dissertations / Theses on the topic "Campaign"

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Rackaway, Chapman. "Congressional campaigns and congressional campaign committees in the 2000 elections /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074438.

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Smith, Derrick B. "An investigation of the effect that campaign field organizers have on democratic elections." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2003. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.P.A.)--Kutztown University of Pennsylvania, 2003.
Source: Masters Abstracts International, Volume: 45-06, page: 2925. Typescript. Abstract precedes thesis as preliminary leaves iii-iv. Includes bibliographical references (leaf 70).

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Wen, Wei-Chun. "A functional analysis of the 2000 Taiwanese presidential campaign discourse : advertisments and speeches /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3060159.

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Dirks, Armin D. W. "Campaign analysis of a NATO ground forces campaign in Kosovo." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2000. http://handle.dtic.mil/100.2/ADA381348.

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Thesis (M.S. in Operations Research)--Naval Postgraduate School, June 2000.
Thesis advisors: Lucas, Thomas W. ; Taylor, James G. "June 2000." Includes bibliographical references (p. 71-74). Also available in print.

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Olson, Clas. "Dragonlord Campaign Setting." Thesis, Blekinge Tekniska Högskola, Sektionen för teknokultur, humaniora och samhällsbyggnad, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3796.

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Dragonlord Campaign Setting, which is a book of 250 pages, is an accessory to the role playing game Dungeons and Dragons, published by Wizards of the Coast, Inc. It describes the game world Saviat that largely is like an ordinary fantasy world, with its fantastic elves and dwarfs, its magic, and supernatural monsters and events. What sets this world apart from all the other worlds that players can place their game in, is the complex and unique caste system in society, as well as the fact the it is real dragons that rule as feudal kings and nobles over the lands on the continent. In the book, the different nations’ geography, culture, history, and society are described, and also places and people that can be interesting for a player or Dungeon Master to know about. It also contains tips and tools that can be used by gamers playing in the world, so that their play in the world of Saviat becomes more interesting and connected to the world. The book directs itself mostly towards people who play D&D, and then mainly to the Dungeon Master. The book is available to be ordered from the Internet, and it is printed with a case-wrap hard cover.
Dragonlord Campaign Setting, som är en bok på 250 sidor, är en tilläggsbok till rollspelssystemet Dungeons and Dragons, publicerat av Wizards of the Coast, Inc. Den beskriver spelvärlden Saviat som i mångt och mycket är en vanlig fantasyvärld, med sina fantastiska alver och dvärgar, sin magi och övernaturliga händelser och varelser. Vad som skiljer denna värld från alla de andra fantasyvärldar som rollspelare kan spela i, är det komplexa och unika kastsystemet i samhället, och det faktum att det är verkliga drakar som styr som feodala kungar och adelsmän över kontinentens länder. I boken beskrivs de olika ländernas geografi, kultur, historia och samhälle, och även platser och personligheter som kan vara intressant för en som spelar rollspel att känna till. Den innehåller även tips och verktyg som kan användas av en grupp som spelar i världen för att deras spel skall bli mer intressant och kopplat till världen. Boken riktar sig främst till spelargrupper som spelar D&D, och då främst till spelledaren. Boken finns tillgänglig att köpa av alla på Internet, i form av en tryckt bok med hårdpärm.
Detta är en reflektionsdel till en digital medieproduktion.

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Du, Jie. "The politics of engendering the policy process : case studies of two campaigns in China - the anti domestic violence campaign and equal retirement age campaign." Thesis, London School of Economics and Political Science (University of London), 2012. http://etheses.lse.ac.uk/546/.

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The aim of my thesis is to investigate the politics of the civil society organizations in policy advocacy for gender equality in China. It adopts an agency-oriented approach to illustrate how women civil society organizations of various kinds actively negotiated gender interests in policy change within limited space and access. Through two advocacy activities, I seek to understand why the desired outcomes were different in these two cases by identifying the variables that either hindered or enhanced the realization of their goals. I focus on two policy issues, namely the equal retirement age in the development of the Civil Servant Law (2005) and domestic violence in the revision of the Marriage Law (2001) and the Women’s Law (2005). These two cases are of interest because the actors of the CSOs involved in advocating policy change met with different success in their efforts. In the case of domestic violence issues, the women’s organizations were able to bring about a change. In the case of the retirement age issue, however, the women’s federation was unable to bring about any desired change. The assumed variables include legitimacy, leadership, organizational forms, organizational learning and sources of funds. These conditioning factors are drawn from previous scholarship in civil society, public policy and social movements. I integrate these factors into a pentagon shaped framework that serves as a road map to guide my discussion throughout the thesis. The theoretical purpose of this study is to enrich understanding of the conditioning factors that are responsible for the results of CSO advocacy in China. On the other hand, it also contains a practical purpose, namely to provide implications for civil society actors seeking to influence policy process in China.

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Coulibaly, Kadidia. "Analyse des approches communicationnelles dans le cadre de la lutte contre une pratique socio culturelle préjudiciable : Le cas de l'excision en Côte d'Ivoire." Thesis, Sorbonne Paris Cité, 2015. http://www.theses.fr/2015USPCD108.

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Ce travail de recherche traite de la problématique des campagnes de sensibilisation et d’information contre l’excision en Cote d’Ivoire. Nous abordons surtout la question de l’efficacité des nouveaux dispositifs communicationnels en matière de sensibilisation chez les populations impliquées. Si la pratique de l’excision était reconnue positive pour la gente féminine autrefois, des études scientifiques et la médiatisation de ce phénomène ont permis au fil du temps de découvrir les préjudices divers qu'elle entraîne chez la femme en général. Ce constat a suscité des actions en vue d'éradiquer cette pratique. Ainsi depuis plus d’une vingtaine d’années, l’on entreprend un peu partout où l’excision existe, des actions de lutte contre cette pratique. En Afrique, par exemple, plusieurs actions ont été menées pour éradiquer ce phénomène. Des les années 90 des campagnes de sensibilisation ont été initiées aussi bien en Cote d’Ivoire que dans de nombreux autres pays ; On se surprend cependant à constater que malgré tous les efforts mis en oeuvre depuis tant d’années, la pratique est bel et bien toujours existante. Est-ce du a la volonté plus qu’inébranlable de certaines populations à conserver coûte que coûte une Coutume considérée comme un marqueur idéologique de la domination de l’homme sur la femme ? Ou est ce plutôt du à une réelle inadéquation des campagnes de communication avec les contextes de lutte ? Dans certains pays, l’action concertée de l’Etat, des médias et des organisations ont eu un effet très positif dans la lutte contre l’excision ; c’est le cas du Sénégal avec un taux de prévalence passé de 73% à 27%, au Burkina Faso on a une régression lente mais constante, de 85% à 45%. Par contre, en Cote d’ivoire qui représente notre cadre d’étude si la pratique de l’excision avait régressé entre 1990 et 2000 (de 43% à 36 %), force est de constater depuis 2002, on a un regain de ces pratiques caractérisées par une urbanisation du phénomène. Notre intérêt pour ce thème se situant essentiellement dans ce pays, nous avons voulu mener à travers une approche compréhensive (Kaufmann,2007), une réflexion sur les déterminants sociaux et culturels de l’excision et plus particulièrement répondre à certaines questions : D’une part pourquoi le bien fondé des campagnes de sensibilisation instaurées depuis une vingtaine d’année avait un effet limité en Cote d’ivoire ? D’autre part quelles sont les réponses en vigueur dans le cadre de la lutte contre l’excision dans ce pays? Quelle est l’approche communicationnelle et médiatique utilisée ? Quels résultats ont été constatés?Pour mener à bien nos recherches nous avons privilégié une démarche en trois étapes avec une recherche documentaire, des entretiens semi-directifs et des observations participantes. Dans notre première partie, nous ferons un décryptage de la dynamique complexe qui entoure la pratique de l’excision et nous analyserons les premiers programmes de lutte qui, par manque de diplomatie en se situant surtout sur un discours répressif, n’ont pas eu vraiment l’effet escompté vu la persistance de la pratique. Cette résistance des communautés à l’abandon de la pratique a nécessité la révision des techniques de sensibilisation et surtout l’application de techniques plus novatrices et porteuses de sens. Dans le contexte de l’excision, la réussite de l’élaboration des campagnes de communication et surtout l’atteinte des objectifs de ces campagnes dépend fortement de l’implication des populations à tous les points de vue, c’est en ce sens que l’on parle de communication participative. Dans la seconde partie nous essayerons d’analyser l’avis de chercheurs et d’experts sur l’importance de ce type de communication dans les nouveaux enjeux communicationnels pour le changement social. Dans la troisième partie nous recenserons l’implémentation de ces nouvelles approches communicationnelles sur les communautés qui pratiquent l’excision et analyserons leur efficacité
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Banwart, Mary. "Women's Campaign Rhetoric: A Case Study of the 1998 Northup Congressional Campaign." TopSCHOLAR®, 1999. http://digitalcommons.wku.edu/theses/741.

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As more women seek election to national political offices, and as political spot ads continue to play a vital role as a major medium through which campaigns present their candidate, this qualitative analysis examines the image-building strategies one female candidate employed in her spot ads and the potential for such strategies to overcome gender-culture constraints. This study answers four research questions: 1. What rhetorical strategies does Northup employ to build an image in her televised campaign spot ads, 2. Do these strategies fulfill the six dimensions employed by this thesis to fulfill the voter's image prototype of a candidate, 3. Do Northup's rhetorical strategies provide a fitting response to the rhetorical situation of her 1998 congressional reelection campaign, and 4. Or, does Northup, through her image building strategies, alter the rhetorical situation such that the original constraints are modified and the requirements of the fitting response thus shift to a newly created rhetorical situation? In order to respond to these questions, I utilize Bitzer's rhetorical situation construct to identify the multiple exigences, audiences, and constraints to which Northup must respond through her discourse. Additionally, I employ a candidate prototype that consists of the dimensions of competence, reliability, integrity, charisma, observable features, and consubstantiality, to identify Northup's image-building strategies. Not only do I argue that Northup's image building strategies fulfill the six dimensions of the candidate prototype but that two rhetorical situations evolve to which Northup must respond. Based on the fitting response criteria discussed, she provides correctives to the actual exigences and upholds the audience's expectations that she respond appropriately in both the cultural and institutional senses.

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Philips, Paul L. (Paul Lee). "A Descriptive Analysis of Political Campaign Advertising of the 1972 Presidential Campaign." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc504589/.

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The purpose of this research was to determine the aural and visual issues present in televised political campaign advertising of the 1972 Presidential election year. Content analysis was the method employed to determine these issues. The campaign commercials of George McGovern and Richard Nixon were the subject of the analysis. The issues coded were Social Welfare, Natural Resources, Labor, Management, Civil Rights, Economy, Foreign Affairs, Vietnam, Government, Public Order, Defense, Republicans, and Democrats. The results show that the campaigns used issues appearing in network news coverage, the percentage of time each campaign spent on the issues, and that the aural content was supported by the visual images in the commercials.

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Johnson, Joel W. "Electoral systems and campaign finance in legislative elections." Diss., [La Jolla] : University of California, San Diego, 2009. http://wwwlib.umi.com/cr/ucsd/fullcit?p3371953.

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Thesis (Ph. D.)--University of California, San Diego, 2009.
Title from first page of PDF file (viewed October 13, 2009). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references.

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Books on the topic "Campaign"

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Kallen, Stuart A. Defiance campaign. Minneapolis: Twenty-First Century Books, 2011.

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Short, Luke. First campaign. New York: Dell, 1991.

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Stewart, Melanie. Campaign chaos. New York: Golden Books Pub. Co., 2000.

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group), Affiance (Musical. The campaign. Tinton Falls, NJ: Bullet Tooth, 2012.

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Campaign, Shell Better Britain. Campaign '88. Birmingham: Shell Better Britain Campaign, 1988.

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Fuentes, Carlos. The campaign. New York: Farrar, Straus, Giroux, 1991.

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1969-, Haugen David M., and Musser Susan, eds. Campaign finance. Detroit: Greenhaven Press, 2010.

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Nofi, Albert A. The Waterloo Campaign: June 1815 (Great Campaigns). Da Capo, 1998.

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Campaign. Zondervan Publishing Company, 1996.

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Macdonald, Gerard. Campaign. Headline, 1987.

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Book chapters on the topic "Campaign"

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Butler, David, and Martin Westlake. "Campaign." In British Politics and European Elections 2004, 117–50. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230508699_4.

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Butler, David, and Dennis Kavanagh. "Campaign." In The British General Election of 1987, 89–123. London: Palgrave Macmillan UK, 1988. http://dx.doi.org/10.1007/978-1-349-19143-7_5.

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Zieger, Kati, Uli Schneider, and Lore Darcos. "Designing Campaigns and Optimizing Campaign Performance: The Ingredients of Campaign Excellence." In Management for Professionals, 127–51. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-30720-1_8.

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Grant, Alan. "Campaign Finance." In Developments in American Politics 4, 289–99. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-0-230-56849-5_18.

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Fisher, Justin. "Campaign Finance." In Britain Decides, 170–87. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1007/978-1-137-06585-8_11.

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Fabbri, Kristian. "Monitoring Campaign." In Building a Passive House, 259–93. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-69938-7_10.

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Kelsey, Todd. "Campaign Strategies." In Introduction to Search Engine Marketing and AdWords, 81–102. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2848-7_6.

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Kumar, V., and Werner Reinartz. "Campaign Management." In Springer Texts in Business and Economics, 207–34. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3_11.

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Geer, Bobbi Watt. "Campaign: Annual campaign." In Elgar Encyclopedia of Nonprofit Management, Leadership and Governance, 58–60. Edward Elgar Publishing, 2023. http://dx.doi.org/10.4337/9781800880092.ch19.

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Tempel, Eugene R., and Sarah K. Nathan. "Campaign: Capital Campaign." In Elgar Encyclopedia of Nonprofit Management, Leadership and Governance, 60–64. Edward Elgar Publishing, 2023. http://dx.doi.org/10.4337/9781800880092.ch20.

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Conference papers on the topic "Campaign"

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Goodliff, Kandyce E., Patrick Troutman, Douglas A. Craig, Jose Caram, and Nicole Herrmann. "Evolvable Mars Campaign 2016 - A Campaign Perspective." In AIAA SPACE 2016. Reston, Virginia: American Institute of Aeronautics and Astronautics, 2016. http://dx.doi.org/10.2514/6.2016-5456.

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Pinheiro, Vinicius, Krzysztof Rzadca, and Denis Trystram. "Campaign scheduling." In 2012 19th International Conference on High Performance Computing (HiPC). IEEE, 2012. http://dx.doi.org/10.1109/hipc.2012.6507489.

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de Fries, Betsy. "IBM web campaign." In ACM SIGGRAPH 2008 computer animation festival. New York, New York, USA: ACM Press, 2008. http://dx.doi.org/10.1145/1400468.1400509.

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Davarian, F. "ACTS Propagation Campaign." In 15th International Communicatons Satellite Systems Conference and Exhibit. Reston, Virigina: American Institute of Aeronautics and Astronautics, 1994. http://dx.doi.org/10.2514/6.1994-1042.

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Gabillaud-Poillion, Florence. "Radium Diagnosis Campaign." In ASME 2011 14th International Conference on Environmental Remediation and Radioactive Waste Management. ASMEDC, 2011. http://dx.doi.org/10.1115/icem2011-59327.

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In line with the approaches already adopted in France during the 90s on various sites where research and/or radium-extraction activities were mostly conducted in the past, the French public authorities wish from now on to pursue their prevention and site-rehabilitation approach inherited from the French craftsman and medical sectors that used that radioelement. As a matter of fact, radium has been in use in several medical activities, notably in the initial methods of cancer therapy. Similarly, it was also used in some craftsman activities, such as the clock industry, for its radioluminescent properties, the fabrication of lightning conductors or cosmetics until the 60s. Those activities have generated various traces of pollution that have remained today. On the basis of the different inventories of industrial sites where radium may have been held or used, and notably the inventory updated by the French Institute for Radiation Protection and Nuclear Safety (Institut de radioprotection et de suˆrete´ nucle´aire – IRSN) in 2007 at the request of the French Nuclear Safety Authority (Autorite´ de suˆrete´ nucle´aire – ASN), French State services have potentially identified 134 sites that hosted radium-related activities in France. The radiological status of those sites is either unknown or very partially known by State services. Sites include both dwellings or commercial premises and derelict lands. The “Radium Diagnosis Campaign” (Operation Diagnostic Radium), consists of a radiological survey carried out by the IRSN. In cases where traces of radium are detected, plans call for the implementation of precautionary measures and of a medical follow-up of the relevant populations. Lastly, radium-contaminated sites are rehabilitated by the French National Radioactive Waste Management Agency (Agence nationale pour la gestion des de´chets radioactifs – Andra). That voluntary and positive approach on the part of public authorities is fully financed by public funds, and consequently, at no cost for the tenants of the premises involved, whether it involves the diagnosis, the individual health follow-up or the rehabilitation. The first diagnosis phase, which focused on the Iˆle-de-France Region (Paris and suburbs), was launched in September 2010. At the end of the year, six sites grouping a total of 40 premises or dwellings had already been fully surveyed. Traces of pollution were detected on 10 of those premises where rehabilitation activities are already under way. So far, that approach has been received favourably by the populations concerned.

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Bartkiewicz, Jacob P., Jennifer Bowman, Terry Haws, and Divya Sunkara. "Mars Campaign Optimizer." In ASCEND 2022. Reston, Virginia: American Institute of Aeronautics and Astronautics, 2022. http://dx.doi.org/10.2514/6.2022-4240.

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Vondran, Gary, Hui Chao, Xiaofan Lin, Dirk Beyer, Parag Joshi, Brian Atkins, and Pere Obrador. "Automated campaign system." In Electronic Imaging 2006, edited by Jan P. Allebach and Hui Chao. SPIE, 2006. http://dx.doi.org/10.1117/12.643664.

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Wenge Lv, Qinghua Xie, Zhiyong Liu, Xiangwei Zhang, Shaoming Luo, and Siyuan Cheng. "Election campaign algorithm." In 2010 2nd International Asia Conference on Informatics in Control, Automation and Robotics (CAR 2010). IEEE, 2010. http://dx.doi.org/10.1109/car.2010.5456623.

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Liu, Qi, Guifeng Wang, Hongke Zhao, Chuanren Liu, Tong Xu, and Enhong Chen. "Enhancing Campaign Design in Crowdfunding: A Product Supply Optimization Perspective." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/97.

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Crowdfunding is an emerging Internet application for creators designing campaigns (projects) to collect funds from public investors. Usually, the limited budget of the creator is manually divided into several perks (reward options), that should fit various market demand and further bring different monetary contributions for the campaign. Therefore, it is very challenging for each creator to design an effective campaign. To this end, in this paper, we aim to enhance the funding performance of the newly proposed campaigns, with a focus on optimizing the product supply of perks. Specifically, given the expected budget and the perks of a campaign, we propose a novel solution to automatically recommend the optimal product supply to every perk for balancing the expected return of this campaign against the risk. Along this line, we define it as a constrained portfolio selection problem, where the risk of each campaign is measured by a multi-task learning method. Finally, experimental results on the real-world crowdfunding data clearly prove that the optimized product supply can help improve the campaign performance significantly, and meanwhile, our multi-task learning method could more precisely estimate the risk of each campaign.

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Sukkar, Luai, James Arukhe, Karam Yateem, Saleh Ajmi, Syed Muhammed Danish, and Etan Becerra. "Innovative Offshore Stimulation Campaign." In SPE/IATMI Asia Pacific Oil & Gas Conference and Exhibition. Society of Petroleum Engineers, 2015. http://dx.doi.org/10.2118/176060-ms.

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Reports on the topic "Campaign"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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Wilbur, Jane, and Chloe Morrison. Adapting Menstrual Health Interventions for People with Intellectual Disabilities in Emergencies. The Sanitation Learning Hub, Institute of Development Studies, August 2023. http://dx.doi.org/10.19088/slh.2023.012.

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The Bishesta campaign – a menstrual health intervention for people with intellectual disabilities and their caregivers in Nepal, was developed to help improve menstrual health for this population in non-humanitarian settings (Wilbur et al. 2021a). The campaign was developed by the London School of Hygiene & Tropical Medicine (LSHTM) and WaterAid and delivered in collaboration with the disability service provider, the Down Syndrome Society Nepal, and the Centre for Integrated Urban Development, a local WASH non-government organisation. Following a positive feasibility study (Wilbur et al. 2019a), the Bishesta campaign was ready for efficacy testing or adapting for another context. Due to the lack of attention to people with disabilities’ menstrual health during emergencies, World Vision and the LSHTM adapted the Bishesta campaign for humanitarian responses in Vanuatu and called it the Veivanua campaign. This Frontiers of Sanitation issue presents: the research that preceded the development of these campaigns, the two campaigns, explains the adaptation process, and documents critical considerations for others wishing to revise the campaigns for different settings. This issue will interest practitioners working in menstrual health for people with and without disabilities in the development or humanitarian context.

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Crowell, Sean, and Elizabeth Spicer. GeoCarb Calibration Campaign Field Campaign Report. Office of Scientific and Technical Information (OSTI), August 2023. http://dx.doi.org/10.2172/1996422.

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Kramer, Mitchell. Campaign Management. Boston, MA: Patricia Seybold Group, September 2002. http://dx.doi.org/10.1571/fw9-19-02cc.

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Bazzi, Samuel, and Claudio Labanca. Campaign Connections. Cambridge, MA: National Bureau of Economic Research, May 2023. http://dx.doi.org/10.3386/w31283.

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Chahine, Ricardo, Prince Adu Gyamfi, Nandhesh Subash, Wonsang Cho, Krista O. Kelley, Stacey L. Connaughton, and Konstantina Gkritza. Design of Educational Material and Public Awareness Campaigns for Improving Work Zone Driver Safety. Purdue University, 2022. http://dx.doi.org/10.5703/1288284317375.

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This project aims to help improve work zone driver safety in Indiana through driver education and public awareness campaigns. The project focused on two specific objectives: (1) to design a public awareness campaign to increase drivers’ knowledge and influence positive attitudes about work zone driver safety practices; and (2) to prepare educational materials to be incorporated into driver’s education or training curriculum prior to taking driving test and getting a driver’s license issued. The campaign was informed by formative research, conducted using a survey to assess public knowledge and attitudes. Based on these results, campaign messages were designed. The team also designed an education curriculum which consists of three modules and fourteen knowledge questions. This report concludes with recommendations to INDOT for the successful implementation of the public awareness campaign and educational materials, that might be applicable to other states as well.

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Voyles, J. W., and L. A. Chapman. Field Campaign Guidelines. Office of Scientific and Technical Information (OSTI), December 2015. http://dx.doi.org/10.2172/1236496.

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Kramer, Mitchell. Campaign Management Integration. Boston, MA: Patricia Seybold Group, January 2003. http://dx.doi.org/10.1571/ii1-9-03cc.

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Kramer, Mitchell. Campaign Management Shakeout. Boston, MA: Patricia Seybold Group, November 2002. http://dx.doi.org/10.1571/psgp11-22-02cc.

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CORPS OF ENGINEERS WASHINGTON DC. HQUSACE Campaign Plan. Fort Belvoir, VA: Defense Technical Information Center, March 1997. http://dx.doi.org/10.21236/ada352195.

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