Dissertations / Theses on the topic 'BUYING HOME'
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Wright, Newell D. "Consumption and home ownership : the evolving meaning of home /." Diss., This resource online, 1993. http://scholar.lib.vt.edu/theses/available/etd-06062008-164539/.
Full textSparti, Steve. "Payback information : it's effect on home buyers regarding energy efficiency /." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1343.pdf.
Full textKhoo-Lattimore, Cathryn Suan chin, and n/a. "Home truths : understanding the key motives that underlie consumer home choice." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090807.144732.
Full textWhite, John Howard. "African American Women's Perception of Subprime Lending Practices on Their Home Buying Knowledge and Behaviors." ScholarWorks, 2014. https://scholarworks.waldenu.edu/dissertations/98.
Full textChan, Chun-kit, and 陳俊傑. "A study on the effects of recreational facilities on home location decisions." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B44400317.
Full textFan, Chi-sun. "The Consent Scheme in Hong Kong its evolution and evaluation : home buyer behaviour in Housing Society's property transactions before and after the Asian financial crisis /." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31640278.
Full textCo, Shan-shan, and 許珊珊. "A comparative study on consumer behavior of middle class households toward home ownership in Hong Kong: beforeand after 1997." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B45008036.
Full textMiller, Troy Michael. "Reassessing the "American dream house"." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1129634.
Full textDepartment of Architecture
Aaberg, Jordan Jerome. "First-Time Homebuyers' Perceived Preparedness: A Realtors' Perspective." DigitalCommons@USU, 2012. https://digitalcommons.usu.edu/etd/1262.
Full textLesik, Jana, and Desirée Strandberg. "Konsumenternas köpprocess : En kvalitativstudie om konsumenters informationssökning och köpprocess av hemelektronikprodukter." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-28710.
Full textThe increased use of the Internet among the population has made it easier for consumers today to obtain information about companies, products and services as well as price comparisons. In this way, consumers have more knowledge about the properties of the products. Consumers seek information about the product's characteristics and make price comparisons through different interaction points. Instead of being influenced by traditional marketing measures, consumers are instead controlling their own information-seeking process and buying process. The awareness of our participator respondents and the opportunity for information seeking makes the buying process different from the different pursuits. Where the retirees together with the workers stand out in several survey questions compared with the remaining pursuits. The purpose of the study is to analyze how consumers' information search and buying processes of consumer home electronics products look. To gain a better understanding of consumers information- and buying processes of consumer home electronics products, material has been collected through two surveys that have contributed to the study's implementation. The outcome of the study is based on the information- and buying process based on the modern circular buying process taking into consideration of the four Ps. The results show that family and friends along with online reviews are the sources that respondents rely mostly on and which they consider to be most credible. Based on the study's analysis and results, we can conclude that advertising on social media is something that most of all participating respondents are affected by, but on the other hand, fewer people use social media in the information-seeking process. The environmental impact of the home electronics product is an important factor for our respondents, as most of these actively choose to buy environmentally friendly products, coupled with the product's longevity and lower power consumption.
Shi, Lin. "Housing preferences of residents in Stellenbosch, South Africa. --- An application of the Hedonic Price Model." Thesis, Stellenbosch : University of Stellenbosch, 2005. http://hdl.handle.net/10019.1/2704.
Full textThe issue of housing choice and preferences has been and still is the subject of much academic attention from researchers in many different disciplines. Stellenbosch, the oldest town in South Africa second to Cape Town, is undoubtedly the most scenic and historically well-preserved town in Southern Africa. With this plurality of attractive features, the housing market in Stellenbosch has become one of the most active and expensive housing markets in South Africa. In this specifically booming housing market, it is indispensable to conduct a housing preference and priorities study to determine residents’ tastes and preferences, in order to help those concerned, residents, real estate agents or people related to housing, to make better housing decision. At the same time, considering the affluent housing market in Stellenbosch, sellers and real estate agents are facing the problem of appraising the actual market value of houses. There is an apparent lack of a normative method to evaluate houses, and it is noteworthy that assessments almost always depend on the subjective experience of sellers and real estate agents.
Changwony, Frederick Kibon. "Three essays in household finance." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/20407.
Full text"Buying a home, buying a dream: meaning systems of home in contemporary Hong Kong." 2000. http://library.cuhk.edu.hk/record=b5890361.
Full textThesis (M.Phil.)--Chinese University of Hong Kong, 2000.
Includes bibliographical references (leaves 95-100).
Abstracts in English and Chinese.
Chapter CHAPTER 1 --- INTRODUCTION --- p.2
Chapter CHAPTER 2 --- "HOME, SWEET HOME" --- p.17
Chapter CHAPTER 3 --- DREAMY HOME IN ADS --- p.30
Chapter CHAPTER 4 --- RE-DEFINING SEA VIEW --- p.39
Chapter CHAPTER 5 --- CONSUMING HOME --- p.47
Chapter CHAPTER 6 --- CONSUMING SEA VIEW --- p.70
Chapter CHAPTER 7 --- BUYING A DREAM --- p.79
APPENDIX I --- p.88
APPENDIX II --- p.89
APPENDIX III --- p.91
APPENDIX IV --- p.92
APPENDIX V --- p.93
APPENDIX VI --- p.94
BIBLIOGRAPHY --- p.95
"A decision support system for home purchase." Chinese University of Hong Kong, 1993. http://library.cuhk.edu.hk/record=b5887746.
Full textThesis (M.Sc.)--Chinese University of Hong Kong, 1993.
Includes bibliographical references (leaves 53).
Abstract
Chapter I. --- Introduction --- p.1
Chapter II. --- Objective --- p.4
Chapter III. --- Methodology
Decision Methodology --- p.6
Sensitivity Analysis and Re-iteration --- p.14
Ease of use of the system --- p.22
Chapter IV. --- Test Result --- p.26
Chapter V. --- Future Research Direction --- p.28
Chapter VI. --- Conclusion --- p.32
Chapter VII. --- Appendix A Description of System --- p.35
Chapter VIII. --- Appendix B User's Guide --- p.44
Figures --- p.50
References --- p.53
Almeida, Erika de Melo Monteiro. "Portuguese online consumer and buying behavior for home products." Master's thesis, 2012. http://hdl.handle.net/10071/5210.
Full textA conjuntura atual do desenvolvimento das tecnologias de informação traz consigo mudanças tanto em termos sociais como dos negócios. Portugal, assim como o resto do mundo não é exceção e começa-se a verificar a expansão do conceito e-Commerce ou das compras online. O contributo deste projeto passa por tentar explicar e descodificar o comportamento do consumidor Português face a este panorama tanto no que diz respeito à procura de informação, como da compra em si em meio digital. Além disso o modelo conceptual proposto mostra a relação entre variáveis como as perceções, a qualidade do serviço, o marketing interativo e a experiencia de compra que pelos resultados obtidos parecem ser variáveis fundamentais na determinação da satisfação do cliente que por sua vez tem impacto na confiança e fidelização do consumidor online.
Oliveira, Lisa Maria. "Housing trajectories into homeownership : a case study of Punjabi Sikh immigrants in the Toronto CMA /." 2004.
Find full textTypescript. Includes bibliographical references (leaves 220-234). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url%5Fver=Z39.88-2004&res%5Fdat=xri:pqdiss &rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR11873
Kupke, Valerie Elizabeth Harriet. "Buying a first home: the implications of labour market change." 2007. http://hdl.handle.net/2440/57293.
Full text"This thesis seeks to make a contribution to the understanding of the relationship between housing and labour markets by examining the impact of decreasing job security, that is the increase in casual and contract employment, on the purchase behaviour of first home buyers in Australia." -- Abstract
http://proxy.library.adelaide.edu.au/login?url= http://library.adelaide.edu.au/cgi-bin/Pwebrecon.cgi?BBID=1284060
Thesis (Ph.D.) -- University of Adelaide, School of Social Sciences, 2007
Kupke, Valerie Elizabeth Harriet. "Buying a first home: the implications of labour market change." Thesis, 2007. http://hdl.handle.net/2440/57293.
Full textThesis (Ph.D.) -- University of Adelaide, School of Social Sciences, 2007
Lu, Tien-Hua, and 盧殿華. "The Research of Customer Impulse Buying Behavior Induced by TV Home Shopping." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/99450921489572749163.
Full text國立東華大學
企業管理學系
97
Yet today, many researchers continue to study how customer impulse buying behavior occurs. What factors stimulate customers to purchase immediately at in-store shopping prior to enter the store without any plans to purchase. How does TV Home program use media strategy to stimulate customer impulse buying behavior? This research wants to study the following 3 questions related to industry of TV Home shopping. First, how does TV Home Shopping program use sales promotion methods and program atmosphere to stimulate customer impulse buying behavior and urge customers to take action to purchase? Second, does customer interaction with TV program host influence on customer purchase emotions on TV Home Shopping? Third, does individual impulsive trait have influence on emotional states and impulse buying behavior? As literature discuss, this study uses Mehrabian and Russell’s (1974) Environmental Psychology Model develop framework and to discuss whether promotions and TV program atmosphere will induce emotional responses and then impulsive buying behavior. Additional, this study wants to know the influences of interaction with TV host and impulsive traits on TV Home shopping impulsive buying behavior. A 3(promotions) Χ 2(program atmosphere) factorial experiment design was performed in order to explore the effects of various sales promotions and different program atmosphere on customer emotions and impulse buying behavior. Then this study divided 180 people into 6 groups. The findings provide insights that promotions of time-pressure and low-price will influence on customer’s arousal emotions and atmosphere has influence on pleasure emotions. Moreover, pleasure emotions have positive influences on impulse buying behavior. Interaction with TV host will moderate the promotion of low-price and pleasure emotions. There is no interaction of emotional states between sales promotion and program atmosphere under the TV home shopping environment.
Smith, Erin Gayle. "Consumer preferences of home textile products an investigation into Hispanic shoppers' buying behavior /." 2004. http://www.lib.ncsu.edu/theses/available/etd-06092004-134532/unrestricted/etd.pdf.
Full text"Determinants of housing tenure choice in Hong Kong." 2004. http://library.cuhk.edu.hk/record=b5896164.
Full textThesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 101-104).
Abstracts in English and Chinese.
Abstracts --- p.i-ii
Acknowledgements --- p.iii-iv
Table of Contents --- p.v-vii
List of Tables --- p.viii-ix
List of Charts --- p.x-xi
List of Figures --- p.xii
Chapter Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Background of Present Study --- p.1
Chapter 1.2 --- Purpose of the Study --- p.3
Chapter 1.3 --- Organization of the Thesis --- p.4
Chapter Chapter 2 --- Literature Review --- p.5
Chapter 2.1 --- Review of Literatures on Benefits of Homeownership --- p.5
Chapter 2.2 --- Review of Literatures on Tenure Choice --- p.8
Chapter Chapter 3 --- Hong Kong Housing Market --- p.12
Chapter 3.1 --- Why Hong Kong? --- p.12
Chapter 3.2 --- Characteristics of the Hong Kong Housing Market --- p.14
Chapter 3.3 --- Review of the Hong Kong Public Housing Market --- p.19
Chapter 3.3.1 --- Development of the Hong Kong Public Housing Market --- p.20
Chapter i --- The Period 1954-64 --- p.20
Chapter ii --- The Period 1965-73 --- p.22
Chapter iii --- The Period 1973-83 --- p.24
Chapter iv --- The Period 1984-2004 --- p.25
Chapter 3.4 --- Review of the Hong Kong Private Housing Market --- p.29
Chapter 3.5 --- Price and Rent of Private Domestic Units --- p.30
Chapter 3.6 --- Renting versus Owning --- p.33
Chapter 3.7 --- Improvement in the Living Conditions of the Population --- p.35
Chapter Chapter 4 --- Data Description --- p.37
Chapter 4.1 --- Population Census Data Sets --- p.37
Chapter 4.2 --- Sample Selection --- p.39
Chapter Chapter 5 --- Methodology ´ؤ the Tenure Choice Model --- p.41
Chapter 5.1 --- Tenure Choice Function --- p.43
Chapter 5.2 --- Multinomial Logit Model --- p.46
Chapter 5.3 --- Explanatory Variables --- p.48
Chapter 5.4 --- Summary of Descriptive Statistics --- p.58
Chapter Chapter 6 --- Empirical Results --- p.65
Chapter 6.1 --- People who Seek for Government Housing Assistance ´ؤ Subsidized Ownership and Subsidized Rental --- p.67
Chapter 6.2 --- People who Favour the Private Housing Market --- p.72
Chapter 6.3 --- Tenure Choice in Both Public and Private Housing Market --- p.76
Chapter 6.3.1 --- Similarities of Tenure Choice of Both Housing Markets --- p.77
Chapter i --- Who Favours Owning? --- p.77
Chapter ii --- Who Favours Renting? --- p.80
Chapter 6.3.2 --- Unique Features in Each Housing Market --- p.82
Chapter i --- The Public Housing Market --- p.82
Chapter ii --- The Public Housing Market --- p.83
Chapter 6.4 --- Relationship of Residence and Work Place and Internal Migration --- p.88
Chapter 6.5 --- Tenure Choices of Movers and Non-Movers --- p.95
Chapter Chapter 7 --- Limitations of This Study --- p.97
Chapter Chatper 8 --- Conclusion --- p.99
References --- p.101
Chapter Appendix 1 --- Comparison of Previous Literatures --- p.105
Chapter Appendix 2 --- Abbreviations --- p.109
Chapter Appendix 3 --- Description of Variables --- p.110
Chapter i --- Explanatory Variables --- p.110
Chapter ii --- Control Groups --- p.113
Chapter iii --- Notes --- p.114
Chapter Appendix 4 --- Additional Notes of Public Housings --- p.119
Chapter Note 1 --- Eligibility Criteria Set by Hong Kong Housing Authority(HKHA) --- p.121
Chapter Note 2 --- Eligibility Criteria Set by Hong Kong Housing Society (HKHS).… --- p.123
Chapter Appendix 5 --- Tables --- p.125
Chapter Appendix 6 --- Charts --- p.150
Chapter Appendix 7 --- Figures --- p.165
Chapter Appendix 8 --- Commands of Computer Programs (STATA) --- p.171
"A study of the Hong Kong home ownership scheme." Chinese University of Hong Kong, 1986. http://library.cuhk.edu.hk/record=b5885626.
Full text"An econometric approach to the study of the private housing market in Hong Kong." Chinese University of Hong Kong, 1986. http://library.cuhk.edu.hk/record=b5885629.
Full textLin, Hsiao-Jung, and 林筱蓉. "The Consumer’s Consumption Values, Needs and Buying Intentions of 3D Home Product-A Case Study of Hsinchu City." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87250710086291633667.
Full text元智大學
資訊傳播學系
99
In the Consumer Electronic Show (CES) of 2009, the technology of 3D image display was unexpectedly spectacular. According to Industrial Technology Research Institute report, 3D image has been an important development of display technology in recent years. Hollywood constantly made many 3D movies in the past years. That proves 3D image display technology had greatly advanced; meanwhile, it shows the possibility of customer’s needs from 2D to 3D. Due to the 3D content becomes more and more, eg. TV, movie and game, the 3D field has started to grow up on consumer electronic; including 3D TV, 3D desktop, 3D laptop, blue-ray disc, digital camera and video and digital photo frame. Thus it can be seen 3D home products are potential development in 3D products. Littler and Sweeting (1989) considered that the ratio of technological innovation is high, and customer’s needs are not clear, makes the market is difficult to define. Therefore, market research is important when the new technology products release. The finding of this study shows the consumption values of 27-35 years old male and management group are higher than others, social values and 3D NB buying intention are positive, and emotional values and 3D PC/NB buying intention are positive. The functional needs are major of customer’s needs. In conclusion, the suggestion of this study is the 27-35 years old male and management group / office workers are the target market for business. And refer to customer’s functional, conditional and social needs for 3D technology development.
林佩萱. "The Influence of High Housing Prices on Home Buying and Childbearing Behaviors– An Investigation of Family Resources, Demands, and Preferences." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5ufpd5.
Full text"The interactions between subsidized and private housing market under competitive search framework." 2008. http://library.cuhk.edu.hk/record=b5893651.
Full textThesis (M.Phil.)--Chinese University of Hong Kong, 2008.
Includes bibliographical references (leaves 55-57).
Abstracts in English and Chinese.
Abstract --- p.i
Abstract (Chinese Version) --- p.ii
Acknowledgment --- p.iii
Table of Contents --- p.iv
List of Tables --- p.vi
List of Figures --- p.vi
Chapter 1. --- Introduction --- p.1
Chapter 2. --- HOS and the Comparable Private Housing Market --- p.4
Chapter 2.1. --- History and Policies in Hong Kong Housing Market --- p.4
Chapter 2.2. --- The Emerging Subsidized Housing Market --- p.6
Chapter 2.3. --- The Comparable Private Housing Market --- p.7
Chapter 2.4. --- "A Tale of the 85,000 Policy" --- p.11
Chapter 3. --- Literature Review on the Model Choice --- p.12
Chapter 4. --- The Model --- p.15
Chapter 4.1. --- The Basic Setting --- p.15
Chapter 4.2. --- Basic Assumptions of the Model Setup --- p.18
Chapter 4.3. --- Deal or no deal on a house? --- p.18
Chapter 5. --- Model in Long Run --- p.19
Chapter 5.1. --- Assumptions of Model in the Long Run --- p.19
Chapter 5.2. --- Value Function of Buyers --- p.21
Chapter 5.3. --- What do the Pricing Functions pH and pL depend on? --- p.24
Chapter 5.4. --- Sellers' Value Function in Public Market --- p.26
Chapter 5.5. --- The Key of our Model - Market Tightness of both Markets --- p.27
Chapter 5.6. --- Population Flow of the Model --- p.29
Chapter 5.7. --- Procedure of Solving the Model --- p.30
Chapter 5.8. --- Results of Comparative Static in Long Run --- p.34
Chapter 5.9. --- Discussion of Long Run Model --- p.34
Chapter 5.9.1. --- Change of Public Housing Supply --- p.35
Chapter 5.9.2. --- Change of Population Inflow --- p.36
Chapter 5.9.3. --- Change of Owners' Value --- p.37
Chapter 5.9.4. --- Change of Sellers' Value in Private Market --- p.38
Chapter 5.9.5. --- Change of Search Cost --- p.40
Chapter 5.9.6. --- Change of Bargaining Power of Sellers --- p.41
Chapter 6. --- Model in Short Run --- p.43
Chapter 6.1. --- Assumptions of Model in the Short Run --- p.43
Chapter 6.2. --- Results of Comparative Static in Short Run --- p.45
Chapter 6.3. --- Discussions of the Model in Short Run --- p.46
Chapter 6.3.1. --- Change of Numbers of Sellers --- p.47
Chapter 6.3.2. --- Change of House Owners' Value --- p.48
Chapter 6.3.3. --- Change of Search Cost --- p.49
Chapter 6.3.4. --- Change of Bargaining Power of Sellers --- p.51
Chapter 7. --- Discussions --- p.52
Chapter 8. --- Concluding Remarks and Further Extensions --- p.54
Chapter 9. --- References --- p.55
Chapter 10. --- Appendix --- p.57
Chapter 10.1. --- Various Subsidized Housing Scheme in Hong Kong --- p.57
Chapter 10.1.1. --- The Tenant Purchasing Scheme (TPS) --- p.57
Chapter 10.1.2. --- The Home Purchase Loan Scheme (HPLS) --- p.58
Chapter 10.1.3. --- Eligibility of HOS scheme --- p.58
Chapter 10.2. --- Nash Bargaining Solution --- p.62
Chapter 10.3. --- The Pricing Function in the Private Housing Market pH --- p.64
Chapter 10.4. --- The Pricing Function in the Public Market pL --- p.65
Chapter 10.5. --- The Market Tightness of Private Market θH --- p.65
Chapter 10.6. --- The Market Tightness of Public Housing Market θL --- p.66
Chapter 10.7. --- The Comparative Statics in Long Run --- p.69
Chapter 10.8. --- Comparative Statics in Short Run Equilibrium --- p.74
Chapter 10.9. --- What the Relationship between pi and θi ? --- p.79
Chapter 10.10. --- Flow Chart of the Interactions between Markets --- p.84
Chapter 10.10.1. --- The Long Run Model --- p.84
Chapter 10.10.2. --- The Short Run Model --- p.92
Chen, Pei-Chun, and 陳沛均. "A Study on Transformation of the Business Model of Home Delivery Service Companies Relating to the Trend of Group-Buying: An Example of TAKKYUBIN." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/50389606366671250743.
Full text淡江大學
國際商學碩士在職專班
98
As the development of electronic commerce and the change of the life style, the consumers are looking for speedy and convenient mode of consumption and home-delivery commerce. The consumers can surf on the net or exchange their opinions everywhere at any time. The consumers also can buy goods through electronic commerce with strangers who have the same needs in order to get better discounts. The rise of the home-delivery commerce has changed the business model of transportation industry. It is not only bringing more conveniences for consumers, but also bringing more opportunities for enterprises. The home-delivery services have been brought in Taiwan after TECO Group and Uni-President Group collaborated with Japanese transportation companies in 2000. After the home-delivery enterprises refined on their services for ten years, the home-delivery already became a key factor of the electronic commerce. This qualitative research with case study of TAKKYUBIN which belongs to Uni-President Group is based on an interpretive approach, explores the relationship between the electronic commerce and the home-delivery industries and the business model of the home-delivery companies relating to the trend of group-buying. The deeply interview data with the middle management team and analyzed with the important factors of services, marketing, human resources and strategies in order to indicate that the home-delivery companies tried to forge a strategic alliance with difference companies from different business fields in order to benefit the electronic commerce.
HUANG, CHIU-HUNG, and 黃秋紅. "The study of life style and consumer behavior in buying clothes of vocational senior high school students: a case of students in home economics group." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/71678022793447914489.
Full text國立臺灣師範大學
人類發展與家庭學系在職進修碩士班
99
The purpose of this research was to examine the difference of lifestyles and the difference of consumer behavior in buying clothes among vocational senior high school students of home economic group with different background variables. Furthermore, we also explored the influence on consumer behavior in buying clothes based on background variables and diverse lifestyles. Quantitative approach and stratified sampling were chosen as the date collection method. 550 questionnaires were distributed to home economics group students among nine vocational senior high schools in Taiwan, and 456 questionnaires were returned. Descriptive statistics, t-test, one-way Anova, Person product-moment correlation and hierarchical multiple regression analysis as techniques were used to analyze and interpret the data. The results of this study were as follows: 1. There are significant difference between male and female in brand fanaticism, endeavor independent, fame and success, and exercise lover. 2. In terms of the brand fanaticism, the students having over 5000 dollars as monthly disposable pocket money were keener on the pursuit of brand than those who had 1000 dollars and less as monthly disposable pocket money. 3. The students at middle family socioeconomic status were keener on the pursuit of brand than those at low family socioeconomic status. 4. The male students were much more inclined to purchase clothes for the purpose of conspicuousness than the female students. 5. The students who had 4001 dollars and above as monthly disposable pocket money were more inclined to purchase clothes for the purpose of conspicuousness than those who had 1000 dollars and less as monthly disposable pocket money. 6. The students at middle family socioeconomic status were more inclined to purchase clothes for the purpose of conspicuousness than those at low family socioeconomic status. 7. The students who had more monthly disposable pocket money, and who were more fanatical about brand, more interested in fashion hunting, and had prospect at sea were more inclined to buy for clothes the purpose of conspicuousness. On the contrary, the students who were more independent had less motivation to purchase clothes for the purpose of conspicuousness. Above all, the students who were more fanatical about brand purchased clothes for the purpose of conspicuousness significantly. 8. The students as exercise lovers and fame and success chaser were more inclined to buy clothes for functional purpose. 9. The students who loved exercise or were fanatical about brand had higher satisfaction in clothes shopping.
Chou, Chi-Tsung, and 周啟宗. "The Effect of Store Image, Service Quality and Brand Image on Customer’s Satisfaction and Loyalty: A Case of Buying the Large-Scale Electrical Home Appliances." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/92773861246140192433.
Full text國立高雄第一科技大學
行銷與流通管理所
95
With development of national economy, service trade has already become the mainstream of industrial structure of Taiwan. Service quality and customer satisfaction have already become the focal point that every industry has managed. Therefore, how be among keen competition environment, it makes to be competition advantage of price, become the topic that is worth studying. This research was from May 1st 2007 to May 31st 2007, regard general consumers and used convenience sampling, the valid sample are 304. The regression analysis is used to exam the relationship between store image, service quality, brand image, customer satisfaction and customer loyalty in large-scale electrical appliances industry. In order to improve customers as the industry of the large-scale electrical home appliances the satisfied and reference subject of managing performance. The results show that customer satisfaction has significant relation to customer loyalty. Service quality and brand image are the key driver factor to customer satisfaction. There is no significant relation between store image and customer satisfaction but directly influence customer loyalty. This research also shows in addition, customers satisfaction will moderation the store image, service quality, brand image and customer''s loyalty. Hope this research can provide the large-scale electrical appliances industry a real diagnosis, responders localization their marketing strategies.
Kaljula, Kärolin Lii. "Trender, ett verktyg i heminredningsföretagets marknadsföring? : En fallstudie om relationen mellan trender och marknadsföring på heminredningsmarknaden med huvudfokus på Åhléns hemavdelning." Thesis, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28019.
Full textEkonomi, teknik och design
Shih, Hua, and 石華. "A study of how website design influence impulsive buying through hope─ An example of cosmetics online-shopping." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/6ew2k4.
Full text國立臺灣科技大學
企業管理系
95
Hope is everywhere in our daily life. Each day, millions of consumers engage in such behaviors as investing in the stock market, buying lottery tickets, attempting to lose weight, reading self-help books, undergoing cosmetic surgery and visiting therapists. What do all these consumption situations have in common? Among other things — hope. Hope is a positively valenced emotion that will affect consumers’ behavior. Consumer will perform different behavior because of different intensity of hope. So it becomes more important in marketing. MacInnis and de Mello (2005) indicated that hope is a positively valenced emotion evoked in response to an uncertain but possible goal-congruent outcome and will affected by marketing tactics. By example of cosmetics on-line shopping, there is significant relationship between “hope” and “cosmetics” in normal perception. Because of the virtual characteristic, consumers can’t experience the products on-line. So the website marketers do their best to induce and enhance hope towards products in order to promoting sales, such as using images and celebrity recommendation. So this research will investigate whether these website design induce hope, and how website designs influence impulsive buying through hope. Take B2C cosmetics website for example. This research uses “appraisal theory” to explain how products through website design induce hope, and the effects on impulsive buying. We also compare with the differences of website designs inducing hope. The website designs are “resolution of an approach-avoidance conflict”, “ more positive fantasy”, “promoting Attainment of Multiple Goal”, “comparing with ideal future self”, “celebrity recommendation” and “achievement of the goal by others”. This research provides marketers some suggestions in online shopping. The main results are as follows: 1.The website design of “resolution of an approach-avoidance conflict”, “ more positive fantasy”, “promoting Attainment of Multiple Goal”, “celebrity recommendation” and “achievement of the goal by others” have effect on consumers’ hope. 2.When consumers are high product involvement, they are easily induced hopes by marketing tactics. 3.The more hope perceived, the more intention of impulsive buying. 4.With hope as a mediator, website design have effect on impulsive buying.
Combrink, Antoinette. "Comparative odds of variables contributing to non-subsidised homeownership in South Africa." Diss., 2017. http://hdl.handle.net/10500/23177.
Full textFinancial accounting
M. Phil. (Accounting Science)