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Books on the topic 'Business-to-business'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

Campaign, ed. Business to business. London: Haymarket Campaign Publishing, 1992.

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2

Ellis, Nick, Mark Tadajewski, and Andrew Pressey. Business-to-Business Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2011. http://dx.doi.org/10.4135/9781446260937.

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3

Goldberg, Bernard A. Business to business directmarketing. 2nd ed. Yardley, PA: Direct Marketing Publishers, 1990.

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4

Trachtala, Bord, and Irish Trade Board, eds. Business to business marketing. Dublin: Irish Trade Board, 1996.

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5

Mathur, U. C. Business to business marketing. New Delhi: New Age International Ltd., 2008.

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6

Stan, Glaser, ed. Business-to-business negotiation. Oxford: Butterworth-Heinemann, 1991.

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7

Public Relations Consultants Association. Industry and Technology Group., ed. Business-to-business is our business.... [U.K.]: PRCA Industry & Technology Group, 1986.

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8

Zimmerman, Alan, and Jim Blythe. Business to Business Marketing Management. Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315564098.

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9

Goldberg, Bernard A. Business to business direct marketing. 2nd ed. Yardley, PA: Direct Marketing Publishers, 1990.

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10

Kleinaltenkamp, Michael, and Wulff Plinke, eds. Strategisches Business-to-Business Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-642-98083-1.

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11

Backhaus, Klaus, and Markus Voeth, eds. Handbuch Business-to-Business-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-8349-4681-2.

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12

Rizomyliotis, Ioannis, Kleopatra Konstantoulaki, and Ioannis Kostopoulos. Business-to-Business Marketing Communications. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-58783-7.

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13

Kleinaltenkamp, Michael, and Wulff Plinke, eds. Strategisches Business-to-Business-Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56084-2.

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14

T, Raffield Barney, ed. Business to business marketing management. Homewood, IL: Irwin, 1990.

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15

1957-, Loscalzo Theresa E., ed. Business-to-business Internet exchanges. New York: Aspen Law & Business, 2002.

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16

Northwestern School of Law. Continuing Legal Education., ed. Business to business: The environment. [Portland, Or: Northwestern School of Law, Continuing Legal Education, 1991.

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17

Jones, Susan K. Business-to-business Internet Marketing. Chicago: Maximum Press, 2008.

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18

Messner, Fredrick R. Business to business communications handbook. Lincolnwood, Ill: NTC Business Books in conjunction with the Association of National Advertisers, 1992.

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19

Brezen, Block Tamara, ed. Business to business marketing research. Cincinnati, Ohio: South-Western, 2005.

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20

Brezen, Block Tamara, ed. Business-to-business market research. 2nd ed. Mason, Ohio: Texere, 2005.

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21

Tracy, Emerick, ed. Business to business direct marketing. 3rd ed. Yardley, PA: Direct Marketing Publishers, 1999.

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22

1948-, Silverstein Barry, and Silverstein Barry 1948-, eds. Business-to-business internet marketing. 5th ed. Gulf Breeze, FL: Maximum Press, 2008.

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23

Morrison, Robert H. Business to Business (Business to Business). Computer Information Limited, 1986.

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24

Morrison, Robert H. Business to Business (Business to Business). Computer Information Limited, 1986.

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25

Glowik, Mario. Business-to-Business. Routledge, 2014. http://dx.doi.org/10.4324/9781315815497.

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26

Business-to-Business. Routledge, 2015.

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27

Business Directory Business Information: Business to Business. Grey House Publishing, 1997.

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28

Owusu, Richard Afriyie, Robert Ebo Hinson, Ogechi Adeola, and Nnamdi Oguji. Business-to-Business Marketing. Productivity Press, 2021. http://dx.doi.org/10.4324/9780429259777.

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29

Collin, Simon. Business-To-Business Bible. Wiley & Sons, Incorporated, John, 2007.

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30

Malaval, Philippe. Marketing Business to Business. Pearson Education, 2001.

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31

Godefroid, Peter. Business-to- Business- Marketing. Kiehl, 2000.

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32

Business-To-Business Marketing. SAGE Publications, Limited, 2017.

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33

Business-To-Business Marketing. SAGE Publications, Limited, 2024.

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34

Business-to-Business Marketing. SAGE Publications, Limited, 2011.

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35

Business to business guides. New York, NY: Berkley Pub. Group, 1994.

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36

Business-To-Business Marketing. SAGE Publications, Limited, 2014.

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37

Business to Business Marketing. South-Western College Pub, 2004.

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38

Sherlock, Paul. Rethinking Business to Business. Random House Value Publishing, 1994.

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39

Business to Business, Schülerbuch. Klett, 2001.

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40

Business to Business. CD. Klett, 2002.

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41

McDowell, Raymond, Ross Brennan, and Louise Canning. Business-To-Business Marketing. SAGE Publications, Limited, 2020.

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42

McDowell, Raymond, Ross Brennan, and Louise E. Canning. Business-To-Business Marketing. SAGE Publications, Limited, 2017.

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43

Godefroid, Peter. Business-to-Business-Marketing. Kiehl, 2003.

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44

Merlin, Francis. Webcommunication Business to Business. Éditions d'organisation, 2001.

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45

O'Conell, Brian. B2B Business to Business. Gestion 2000, 2004.

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46

Baaken, Thomas, Tobias Kesting, Thorsten Kliewe, and Ronald Pörner. Business-to-Business-Kommunikation. Erich Schmidt Verlag GmbH & Co. KG, 2012. http://dx.doi.org/10.37307/b.978-3-503-14140-1.

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Abstract:

Der rasante Fortschritt moderner Informations- und Kommunikationstechnologien und die damit verknüpfte Dynamik geschäftlicher und emotionaler Beziehungen stellen Unternehmen gerade auf B-to-B-Märkten vor enorme Herausforderungen. Immer komplexere konzeptionelle und technische Möglichkeiten müssen verstanden und angewandt werden, ohne dabei grundlegende kommunikative Prinzipien zu missachten. Dieses Buch bündelt das Know-how erfahrener Praktiker sowie renommierter Wissenschaftler und bietet Ihnen einen aktuellen Überblick über Konzepte, Potenziale und Trends in der Business-to-Business-Kommunikation.

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47

Business-To-Business Marketing. Emerald Publishing Limited, 2010.

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48

Business to Business Marketing. McGraw-Hill Education, 2010.

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49

Business-To-Business Marketing. SAGE Publications, Limited, 2024.

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50

Business to Business Marketing. Pearson Education (US), 2010.

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