Journal articles: 'Business image'

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Fisher, David H., and Sarah B. Fowler. "Reimagining Moral Leadership in Business." Business Ethics Quarterly 5, no. 1 (January 1995): 29–42. http://dx.doi.org/10.2307/3857270.

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Abstract:In this paper we explore challenges facing leadership in a culture of “all consuming images” from a perspective which claims that images have a moral or normative dimension. The cumulative effect of contemporary image saturation is increased resistance to the normative power of an image. We also suggest that in a culturally diverse global economy, it is necessary to expand the moral aspects of good business leadership beyond providing a basis for productive, coherent group identity within a firm at the expense of seeing outsiders as “others.” We also explore what imagining leadership in business might be like in a world in which visual images shape our understandings of individual and group identity. While our focus is on leadership in business, we also use examples from the political arena. We also suggest that imagining business leadership in the ways we propose may be helpful to women, providing them with an image of business leadership more closely reflective of their experience of corporate culture, its limits, and possibilities.

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Polinkevych, Oksana, and Ryszard Kamiński. "Corporate image in behavioral marketing of business entities." Innovative Marketing 14, no. 1 (May 10, 2018): 33–40. http://dx.doi.org/10.21511/im.14(1).2018.04.

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Nowadays, the development of an effective corporate image model is a topical issue. Under increasing competition in many economic spheres, forming the company’s reputation and meeting the growing needs of consumers are especially noteworthy. The purpose of the article is to develop a set of marketing measures that would contribute to the formation of a positive corporate image of business entities and support it in the long run. The relationship between the research subject and the consumer needs is highlighted. The article deals with the features of behavioral economics and general approaches to shaping the corporate image. It is proposed that business entities should take into account five target segments, including clients, suppliers, shareholders, employees, and intermediaries when forming a positive corporate image. It is noted that each of these subjects is an “econ” who does not make rationalistic decisions, but places emphasis on spontaneity and emotionality. It is also noted that it is difficult to predict the situation of forming a positive corporate image of business entities. The results of this article can be used in further research and taken into account when creating a corporate image of an enterprise.

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Hankinson, Graham. "Destination brand images: a business tourism perspective." Journal of Services Marketing 19, no. 1 (January 1, 2005): 24–32. http://dx.doi.org/10.1108/08876040510579361.

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PurposeMost studies of destination brand images have been conducted from the perspective of the leisure tourist. This study identifies brand images from a business tourist perspective (people visiting destinations for business meetings, incentive events, conferences and exhibitions) and tests their relationship with perceived quality and commercial criteria.Design/methodology/approachData on the brand image attributes associated with 15 UK destinations promoting themselves as business tourism centres were collected via repertory grid analysis from a sample of 25 organisations using business tourism facilities. A self‐completion questionnaire was used to measure managers’ ratings of the perceived quality of each destination and the commercial criteria used to select a destination. The data were analysed using content analysis, exploratory factor analysis and correlation analysis.FindingsThe content analysis identified eight clusters of brand image attributes. Subsequent factor analysis identified three underlying dimensions – overall destination attractiveness, functionality, and ambience. While all three were correlated with perceived quality, commercial criteria were dominated by a destination's functional rather than ambience attributes.Originality/valueThe results of the study provide a more informed and systematic basis on which to develop a destination's business tourism positioning strategy by providing a framework for selecting relevant brand image attributes.

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Moran, Phil. "The moving image and your business." Medical Writing 21, no. 2 (June 2012): 147–49. http://dx.doi.org/10.1179/2047480612z.00000000030.

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Newmark, Peter. "An image of science and business." Nature 320, no. 6060 (March 1986): 318. http://dx.doi.org/10.1038/320318a0.

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Linstead, Steve, and Keith Turner. "Business Sponsorship of the Arts: Corporate Image and Business Policy." Management Research News 9, no. 3 (March 1986): 11–13. http://dx.doi.org/10.1108/eb027888.

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Pende, Hrvoje. "CULTURE, IDENTITY AND CORPORATE IMAGE: POSSIBILITIES AND LIMITATIONS." Tourism and hospitality management 9, no. 1 (2003): 137–51. http://dx.doi.org/10.20867/thm.9.1.13.

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Corporate culture, identity and image are highly intertwined. Management style, its culture and ability to communicate proclaimed values to the employees and other stakeholders determines the corporate culture, as a tacitly agreed way of behavior. Strong and positive cultures generally create favorable identities and images, while negative cultures undoubtedly lead to undesirable identities (personal and corporate) and images. Modem societies expect higher business standards and ethics from their organizations. To meet those expectations successfully, corporations has to create positive identity/image. It is only achievable through recognizable way of communicating their organization and their products, i.e. through distinctive internal culture. Strong, modem and social responsible corporate culture, based on universal and business ethics, helps the organization to reach and attract consumers and to remain in globalized business.

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Durna, Ufuk, Bekir Bora Dedeoglu, and Sevgi Balikçioglu. "The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry." International Journal of Contemporary Hospitality Management 27, no. 7 (October 12, 2015): 1728–48. http://dx.doi.org/10.1108/ijchm-04-2014-0173.

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Purpose – The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses. Design/methodology/approach – Relationships between specified variables were tested with structural equation modeling (SEM) using a sample of 410 hotel customers. Findings – It was found that servicescape components had a positive effect on overall image, and overall image had the same effect on word-of-mouth (WOM) and re-visiting. It was also determined that overall image played a mediating role between servicescape and behavioral intention components. Overall, image played a partial mediating role between substantive staging of servicescape (SSoS) and WOM and a full mediating role among the other variables. Practical implications – For a business to maintain a positive image perception, servicescape components must be positively perceived, as well. Therefore, managers who intend to present a positive business image should design servicescape components according to current trends or the fashion expectations of target consumers. This would by default increase the attractiveness of the business. Moreover, businesses can create unique concepts by designing and developing new servicescape components. This step can be beneficial, especially for hotel businesses wishing to establish a specific brand. In this regard, it is recommended that businesses employ an expert who can track and organize servicescape developments. Originality/value – Although it has been found that there are specific relationships between servicescape, image and behavioral intentions, there has been a deficiency of empirical studies carried out within hotel industries. Furthermore, while SSoS has been investigated in the literature, communicative staging of servicescape (CSoS) has been neglected. In this regard, investigating the aforementioned relationships within the framework of the hotel industry contributes to the literature. Furthermore, in this study, an attempt has been made to stress the importance of servicescape, which is found to be essential for positive business image perception.

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Ghosh, B. C., Zafar U. Ahmed, Madan Annavarjula, and Chan Min Lie. "Congruence of Brand Image and Corporate Image: An International Business Perspective." Journal of Transnational Management Development 9, no. 4 (June 8, 2005): 49–72. http://dx.doi.org/10.1300/j130v09n04_05.

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Levin, Leslie A., and Susan J. Behrens. "From Swoosh to Swoon: Linguistic Analysis of Nike's Changing Image." Business Communication Quarterly 66, no. 3 (September 2003): 52–65. http://dx.doi.org/10.1177/108056990306600306.

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Our research models one way in which linguistic theory can be applied to the study of business communication. Specifically, we use linguistic theory to analyze how Nike's image is created through internal and external forms of communication. We find a parallel use of positive images in communication created by both Nike and the media from the early 1980s to the late 1990s and a divergence of images when Nike is accused of labor violations. Introducing language analysis challenges busi ness students to assess carefully the structure of business communication in order to evaluate the reality behind the image.

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Dokmaipum, Sunisa, Napaporn Khantanapha, and Rapeepun Piriyakul. "Corporate Image Management of Retail Business (Downstream)." Open Journal of Business and Management 07, no. 02 (2019): 892–907. http://dx.doi.org/10.4236/ojbm.2019.72061.

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Tjandrasa, Benny Budiawan. "Secure Image Role in Online Business Competition." Integrated Journal of Business and Economics 3, no. 2 (June 18, 2019): 188. http://dx.doi.org/10.33019/ijbe.v3i2.163.

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Consumer tastes have changed, technology is increasingly sophisticated and communication is no longer constrained by distance and time. Ease and speed of this transaction also support the development of online stores in Indonesia. On the one hand, the presence of online stores has become the main competitor of conventional stores, but on the other hand, the competition between online stores is getting tighter. For this reason, the study discusses several things such as the impact of the development of the industrial revolution on business management from time to time; market potential, benefits and costs of online stores from the perspective of society and government; competition patterns that will be faced between online stores; how do online business site providers survive in the current pattern of competition. This study using exploratory research which aims to photograph developments, market potential, patterns of competition and find ways to survive in online business. Research was conducted by identifying and categorizing previous studies to get various thoughts from previous researchers. Findings of this study showed the potential of the online-store market in Indonesia will grow further along with population growth, but besides the benefits, there are also costs that must be borne by the society and government, for that the government must make strict rules to minimize these losses. Moreover, online-store entrepreneurs must continue to make efficiency while trying to differentiate so that they are not trapped in the pattern of perfect competition market.

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Nagao, Tomoharu. "Business Based on Intelligent Image Processingand Recognition." Journal of The Institute of Image Information and Television Engineers 65, no. 6 (2011): 778–83. http://dx.doi.org/10.3169/itej.65.778.

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Verheul, Ingrid, Lorraine Uhlaner, and Roy Thurik. "Business accomplishments, gender and entrepreneurial self-image." Journal of Business Venturing 20, no. 4 (July 2005): 483–518. http://dx.doi.org/10.1016/j.jbusvent.2004.03.002.

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Lukashenko, M. A., N. V. Gromova, and A. A. Ozhgikhina. "Digital Media Image of Business University Professor." Vysshee Obrazovanie v Rossii = Higher Education in Russia 30, no. 7 (September 8, 2021): 91–104. http://dx.doi.org/10.31992/0869-3617-2021-30-7-91-104.

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Digitalization of business and society inevitably affects almost all spheres, and education is not an exception. New high-tech tools and solutions are rapidly coming into this industry, without which further development and implementation of the educational process is no longer possible. Today target audience of any educational organizations is informationally advanced and prefers to source useful information from social networks, often making business decisions based on it. Such conditions put forward new requirements for educational organizations to increase their activity in social networks and, above all, to form a digital image. Professors are the face of any educational organization. Inasmuch as they are the subjects who directly interact with students, their personal digital image plays an important role in shaping corporate image of the university. Relevance of this article is in the research of the digital image process formation by professors of business universities, which are the flagships and market-oriented subjects of local higher education.The article aims to identify the current state of forming the digital image of teachers of entrepreneurial universities in social networks. To achieve the goal, the article discusses the features of an entrepreneurial university and the characteristics of its corporate image, shows the need to form a teacher’s digital image and identifies strategies for such formation in social networks. The study of the activity of Russian entrepreneurial universities’ teachers in social networks was carried out and the comparison of the results with the similar activity of foreign universities’ teachers was made.

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Batsun, Natalia. "Advertising and business image: the Russian specificity." Studies of the Industrial Geography Commission of the Polish Geographical Society 16 (January 1, 2010): 201–4. http://dx.doi.org/10.24917/20801653.16.17.

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Unfortunately, it is otherwise in Russia – for a variety of reasons. Therefore, the image of business as a whole in this country is extremely low. First on the list of these reasons is the inertia of mass consciousness. Throughout several generations, the spirit of unacceptability of market relations has been brought up. The second reason is the behaviour of domestic businessmen, resulting in the negative image of entrepreneurship. The third is a certain selectivity of Russian mass media as to the activity of domestic businessmen, which supports the widespread prejudice that private business is a “dirty thing”. Surely, in the existing circumstances we shouldn’t ignore the factor of unfair competitive struggle and the so called anti-PR. And the fourth reason is a kind of “illiteracy” of Russian businessmen, expressed in the absence of any recognition of social responsibility before the consumer, and in ignoring the severe social situation in the society.

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Iosim, Iasmina, Gabriela Popescu, Anka Suba, and Claudia Sirbulescu. "Business Image and Strategies in Romanian Agritourism." Review on Agriculture and Rural Development 10, no. 1-2 (December 10, 2021): 107–14. http://dx.doi.org/10.14232/rard.2021.1-2.107-114.

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Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses.

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Armalinda, Armalinda, and Melia Andayani. "ANALISIS PENGARUH SUASANA TOKO DAN CITRA TOKO DALAM UPAYA MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA LESEHAN PONDOK MIO LAHAT." Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi 16, no. 2 (December 28, 2020): 105–17. http://dx.doi.org/10.35449/jemasi.v16i2.198.

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In the culinary business, the lesehan business is expected to be able to implement an appropriate marketing strategy so that they can survive and win the competition in the lesehan business. Shop atmosphere and store image factors are very important in determining consumers to make a purchase. The purpose of this article is to determine whether there is an influence between store atmosphere and store image in determining Purchasing Decisions at Lesehan Pondok Mio Lahat. Secondary data shows that from 2015 to 2019, the development of lesehan businesses in Lahat Regency has increased by up to 15.5%. The results of the analysis show that the shop atmosphere and store image have a significant effect on purchasing decisions at Lesehan Pondok Mio Lahat, which means that the purchase decision will increase if the shop atmosphere is comfortable and the store image can attract consumers.

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Vahini Ezhilraman, S., and Sujatha Srinivasan. "State of the art in image processing & big data analytics: issues and challenges." International Journal of Engineering & Technology 7, no. 3.3 (June 8, 2018): 195. http://dx.doi.org/10.14419/ijet.v7i2.33.13885.

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Image processing, in the contemporary domain, is now emerging as a novel and an innovative space in computing research and applications. Today, the discipline of “computer science” may be termed as “image science”, why because in every aspect of computer application, either science or humanities or management, image processing plays a vital role in varied ways. It is broadly now used in all the industries, organizations, administrative divisions; various social organizations, economic/business institutions, healthcare, defense and so on. Image processing takes images as input and image processing techniques are used to process the images and the output is modified images, video, or collection of text, or features of the images. The resultant output by most image processing techniques creates a huge amount of data which is categorized as Big-data. In this technique, bulky information is processed and stored as either structured or unstructured data as a result of processing images through computing techniques. In turn, Big Data analytics for mining knowledge from data created through image processing techniques has a huge potential in sectors like education, government organizations, healthcare institutions, manufacturing units, finance and banking, centers of retail business. This paper focuses on highlighting the recent innovations made in the field of image processing and Big Data analytics. The integration and interaction of the two broad fields of image processing and Big Data have great potential in various areas. Research challenges identified in the integration and interaction of these two broad fields are discussed and some possible research directions are suggested.

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Sitinjak, Imelda. "ANTECEDENTS OF SOCIAL INVOLVEMENT THAT AFFECT BUSINESS BENEFITS." Jurnal Benefita 5, no. 2 (July 31, 2020): 202. http://dx.doi.org/10.22216/jbe.v5i2.4946.

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This study examines image compatibility and organizational culture as antecedents of social involvement that have an effect on business benefits. The unit of analysis used in this quantitative research is the organization level within the scope of the branch office of BTPN Purna Bakti. The results show that 1) there are business benefits from social involvement; 2) image compatibility and organizational culture as antecedents of social involvement; 3) image compatibility has an indirect effect on business benefits of social involvement, but organizational culture has not. Furthermore, this study suggests that the organization should consider social involvement as a part of the strategy by integrating its business mission and social mission and developing a long-term relationship among stakeholders. Image compatibility of middle and lower managers need to be considered in making decisions. Instilling mission-oriented organizational culture takes a long time to businesses benefits. Organisasi yang tidak terlibat dalam masalah sosial, tidak hanya tidak mendapatkan manfaat dari keterlibatan sosial, tetapi juga dapat menyebabkan masalah dengan menghindari tindakan yang baik. Penelitian ini menguji kompatibilitas image dan budaya organisasi sebagai anteseden dari keterlibatan sosial yang berdampak pada manfaat bisnis. Unit analisis yang digunakan dalam penelitian kuantitatif dengan Structural Equation Modeling ini adalah pada tingkat organisasi dalam lingkup kantor cabang BTPN Purna Bakti. Hasilnya menunjukkan bahwa ada manfaat bisnis dari keterlibatan sosial; kompatibilitas image dan budaya organisasi sebagai anteseden dari keterlibatan sosial; kompatibilitas image memiliki efek tidak langsung pada manfaat bisnis dari keterlibatan sosial, tetapi budaya organisasi tidak. Selain itu, penelitian ini menunjukkan bahwa organisasi harus mempertimbangkan keterlibatan sosial sebagai bagian dari strategi dengan mengintegrasikan misi bisnis dan misi sosial dan mengembangkan hubungan jangka panjang di antara para pemangku kepentingan. Kompatibilitas image manajer menengah dan bawah perlu dipertimbangkan dalam pengambilan keputusan. Menanamkan budaya organisasi yang berorientasi misi membutuhkan waktu lama untuk mendapatkan manfaat bisnis.

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Dębski, Maciej, and Łukasz Sułkowski. "Hospitality in the image of small family accommodation businesses." Innovative Marketing 15, no. 1 (February 15, 2019): 13–29. http://dx.doi.org/10.21511/im.15(1).2019.02.

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Small and micro businesses form the largest group of entities offering services to tourists in tourist destinations. A majority of them are family businesses accommodation facilities. The study tests the hypothesis that the family nature of a business offering accommodation services can be a source of real competitive advantage being of significance for a certain group of clients. The advantage can be shaped by creating an image based on the owner’s involvement and hospitality. As the literature research indicated, in the case of the businesses described, it is relatively easy to develop a bond between the facility’s manager and their clients. The deliberations were extended by an empirical study conducted on a group of young people from Poland and Ukraine. Its results have indicated that accommodation services are significant elements of the satisfaction among the clients surveyed, and that in the group surveyed, the key reason for a trip is the intention to “experience and learn” and not comfort. It has also been confirmed that the determinants of accommodation services related to broadly defined hospitality are significant, however, not key in the group analyzed.

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Allen, Cheryl L. "Business students' perception of the image of accounting." Managerial Auditing Journal 19, no. 2 (February 2004): 235–58. http://dx.doi.org/10.1108/02686900410517849.

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HARASE, Hirotaka. "RMN Image Archives -Licensing business in digital archives-." Journal of Information Processing and Management 42, no. 5 (1999): 390–402. http://dx.doi.org/10.1241/johokanri.42.390.

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Bathmanathan, Vathana, and Chikako Hironaka. "Sustainability and business: what is green corporate image?" IOP Conference Series: Earth and Environmental Science 32 (March 2016): 012049. http://dx.doi.org/10.1088/1755-1315/32/1/012049.

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Le Roux, C., and C. Du Plessis. "An exploratory Q study of corporate brand identity elements governing corporate brand image formation." Southern African Business Review 18, no. 3 (January 29, 2019): 119–41. http://dx.doi.org/10.25159/1998-8125/5688.

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12Because of the growing demands on businesses to distinguish themselves from competitors, corporate brand identity and image are considered to be fundamental in enhancing the visibility and credibility of a business. This study identifi ed the perceptions of South African businesses across various industries of corporate brand identity elements that govern corporate brand image formation. In doing so, a theoretical perspective was adopted that borrows from both marketing communication and corporate communication theories. Firstly, the corporate brand identity elements deemed signifi cant in corporate brand image formation were identified from earlier literature and research. Secondly, Q methodology was used to categorise the variety and span of subjective opinion on those corporate identity elements deemed significant for corporate brand image formation. Finally, the dominant perceptions of the factors that govern corporate brand image formation were isolated through Q factor analysis. Seven richly diverse factors were derived, reflecting the most salient perceptions on the topic, namely trustworthiness of the brand, creative marketing, effective management and administration, stability through business innovation, customer satisfaction, effective integrated communication and strategic positioning of the brand.

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Wirawan, Wahyu Mushollaeni, and Hendrik Suhendri. "Business Image Improvement and Quality of Products of Meatballs Household Business and Catering." British Journal of Economics, Management & Trade 10, no. 2 (January 10, 2015): 1–7. http://dx.doi.org/10.9734/bjemt/2015/19479.

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Wang, Su Huan, and Jian Yin. "Color Filter Based on Image ROI Extraction." Applied Mechanics and Materials 246-247 (December 2012): 1121–24. http://dx.doi.org/10.4028/www.scientific.net/amm.246-247.1121.

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With the rapid development of Internet, more and more enterprises establish business sites to achieve the purpose of online transactions. Taking taobao.com for example, hundreds of millions of goods trade on the trading platform. In front of the huge commodity image database, extraction of image features is very convenient for people to find out images of user requirement. This paper focus mainly on the color feature of images. Firstly, we segment ROI of images using grabCut algorithm; secondly, we extract primary color of images by using dominant color descriptor of MPEG 7; Thirdly, we adopt RGB color quantization to quantize the primary color. Finally achieve the purpose of image color navigation. I have done experiment to compare with some other methods, and find that the algorithms I adopted make a better performance.

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Damayanti, Silvy, Arianis Chan, and Cecep Safa'atul Barkah. "Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel." Jurnal Ilmu Manajemen 9, no. 3 (August 4, 2021): 852–62. http://dx.doi.org/10.26740/jim.v9n3.p852-862.

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Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is MyPangandaran. However, the growth of followers on the @mypangandarantours Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how MyPangandaran grows a positive brand image for followers of their Instagram account, @mypangandarantours. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 followers of the @mypangandarantours Instagram account. The sampling technique used non-probability sampling, namely purposive sampling. The data analysis technique used simple linear regression analysis. This study indicates a significant influence of social media on the brand image of followers of the @mypangandarantours Instagram account, meaning that if the social media marketing variable is getting better, the brand image will be getting better.

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Ratasuk, Akaraphun. "The Impact of the No-Plastic-Bag Campaign on Customer Repurchase Intentions and its mechanism in the Modern Trade Business in Bangkok." Asia Social Issues 15, no. 2 (November 18, 2021): 251631. http://dx.doi.org/10.48048/asi.2022.251631.

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This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment. This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment.

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Mollah, Ayatullah Faruk, Subhadip Basu, Mita Nasipuri, and Dipak Kumar Basu. "Handheld Mobile Device Based Text Region Extraction and Binarization of Image Embedded Text Documents." Journal of Intelligent Systems 22, no. 1 (March 1, 2013): 25–47. http://dx.doi.org/10.1515/jisys-2012-0019.

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Abstract.Effective text region extraction and binarization of image embedded text documents on mobile devices having limited computational resources is an open research problem. In this paper, we present one such technique for preprocessing images captured with built-in cameras of handheld devices with an aim of developing an efficient Business Card Reader. At first, the card image is processed for isolating foreground components. These foreground components are classified as either text or non-text using different feature descriptors of texts and images. The non-text components are removed and the textual ones are binarized with a fast adaptive algorithm. Specifically, we propose new techniques (targeted to mobile devices) for (i) foreground component isolation, (ii) text extraction and (iii) binarization of text regions from camera captured business card images. Experiments with business card images of various resolutions show that the present technique yields better accuracy and involves low computational overhead in comparison with the state-of-the-art. We achieve optimum text/non-text separation performance with images of resolution 800×600 pixels with an average recall rate of 93.90% and a precision rate of 96.84%. It involves a peak memory consumption of 0.68 MB and processing time of 0.102 seconds on a moderately powerful notebook, and 4 seconds of processing time on a PDA.

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Дубовская and O. Dubovskaya. "Business telephone communications." Modern Communication Studies 2, no. 3 (June 27, 2013): 21–24. http://dx.doi.org/10.12737/593.

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The telephone is the most important means of communication in business. The manner in which employees speak to their clients and customers plays an important part in building an image of a company. A telephone conversation is a complex process with special challenges. When all parts of the communication process work effectively together, telephone communication is clear and useful. It is imperative to know all the rules while talking on a phone for business purposes.

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Elsäßer, Marc, and Bernd W. Wirtz. "Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting." Journal of Business & Industrial Marketing 32, no. 1 (February 6, 2017): 138–52. http://dx.doi.org/10.1108/jbim-05-2015-0101.

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Purpose Reaching customer satisfaction and brand loyalty in a business-to-business setting is still an area of rising interest to both researchers and practitioners. Compared to consumer branding, there is notably very little known about the success factors of industrial branding and how to convince buyers rationally and emotionally in business-to-business markets. Therefore, this paper aims to examine the success factors of branding in a business-to-business setting and analyze their performance impact on customer satisfaction and brand loyalty. Design/methodology/approach In total, 258 buyers of mechanical and plant engineering companies participated in an online survey. Data analysis was performed by using confirmatory factor analysis and structural equation modeling. Findings The results reveal that rational brand quality consists of the three dimensions, product quality, service quality and distribution quality, whereas consistent advertising style, brand image, country-of-manufacture image and salesperson’s personality are dimensions of emotional brand associations. All dimensions positively influence customer satisfaction and brand loyalty. Originality/value This study offers a certain value compared to the relevant literature mentioned in literature review. Compared to a large majority of the papers, the integration of rational and emotional factors in an integrative and complex model implies novelty. For example, Davis et al. (2008) and Baumgarth and Binckebanck (2011) focus on specific exogenous factors in their studies, namely, brand awareness and brand image, respectively, sales force impact combined with product quality and non-personal communication. In contrast, Van Riel, Pahud de Mortanges and Streukens (2005), Chen et al. (2011) and Chen and Su (2012) conceptualized a more complex model but did not separate rational and emotional factors. Jensen and Klastrup (2008) were the only authors who made this separation, but they did not include well-known emotional success factors such as brand image or country-of-manufacture image in their research model. Furthermore, an endogenous causal chain representing an observable consumer behavior is missing. This paper fills this gap.

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Peters, John. "Social Responsibility is Free & Sustainable - Why Doing Good While Doing Business is Good Business." Nang Yan Business Journal 2, no. 1 (November 20, 2014): 160–65. http://dx.doi.org/10.2478/nybj-2014-0036.

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Abstract CSR is good for business in two broad ways: the generation of revenues and investment through the creation of a positive image; and the avoidance of loss, through the avoidance of a negative image. We look in particular from a marketing and quality assurance position in taking this view of CSR as value creator and loss avoider. Specifically, how CSR relates to trust, and can be a driver of trust. Trust is a crucial area of business, not particularly well-explored in the literature. Trust relates to how an organization relates to its investors, its employees, its recruits, its customers, and even its regulators. Trust is a key factor in facilitating transactions and building sustainable relationships.

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Lapierre, Jozee. "The Role of Corporate Image in the Evaluation of Business-to-Business Professional Services." Journal of Professional Services Marketing 16, no. 1 (July 29, 1998): 21–41. http://dx.doi.org/10.1300/j090v16n01_02.

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Zwakala, Kuhle M., and Pieter Steenkamp. "Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa." Journal of Business-to-Business Marketing 28, no. 3 (July 3, 2021): 283–305. http://dx.doi.org/10.1080/1051712x.2021.1974170.

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Zhao, Xuemei, Tongtong Zhang, Jun Liu, Canju Lu, Huan Lu, and Xuehu Yan. "Applying Secret Image Sharing to Economics." International Journal of Digital Crime and Forensics 13, no. 4 (July 2021): 16–25. http://dx.doi.org/10.4018/ijdcf.20210701.oa2.

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Economics has some limitations, such as insecure multiple parties economical investment decision and leakage of business quotation. Secret image sharing (SIS) for (k, n)-threshold is such a technique that protects an image through splitting it into n shadows, a.k.a. shadow images or shares, assigned to n corresponding participants. The secret image can be disclosed by obtaining k or more shadows. Polynomial-based SIS and visual secret sharing (VSS) are the chief research branches. This paper first analyzes the insecure issues in economics and then introduces two methods to apply typical SIS schemes to improve economical security. Finally, experiments are realized to illustrate the efficiency of the methods.

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Lee, T. S., C. S. Leung, and Z. M. Zhang. "Fashion Brand Image Marketing: Brand Image and Brand Personality." Research Journal of Textile and Apparel 4, no. 2 (May 1, 2000): 60–67. http://dx.doi.org/10.1108/rjta-04-02-2000-b008.

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Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand image can provide better foundation for developing a more effective marketing program. However, the brand image literature in consumer marketing can be characterized as fragmented. Even the definitions of brand image lack consensus. This paper critically reviews the meaning of brand image and its related concept, brand personality, and discusses marketing implication for fashion marketers

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Abulkhanova, Guzeliya A. "CORPORATE SOCIAL RESPONSIBILITY: A MODERN WAY OF DOING BUSINESS." Krasnoyarsk Science 10, no. 4 (December 30, 2021): 81–91. http://dx.doi.org/10.12731/2070-7568-2021-10-4-81-91.

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This article discusses current trends in the formation of corporate social responsibility of business enterprises, the reasons for the lack of activity of organizations in the field of social responsibility. The article also defines the influence of company’s social policy on the formation of labor motivation and loyalty of company’s employees, positive image of the company, both for personnel and for the environment. Social responsibility is relevant to all types and sizes of organizations, but it has developed the most in large public and private business communities. Russian companies have actively joined this process and the number of such companies is increasing year by year; small and medium businesses are gradually joining them. And in the current crisis companies are in conditions when charitable projects are, in fact, a “matter of honor” for the company. In turn, this approach to doing business ensures the sustainable development of companies and leads to the creation of a favorable investment and reputational image.

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Hong, Seong-Yong, and Sung-Joon Lee. "An Intelligent Web Digital Image Metadata Service Platform for Social Curation Commerce Environment." Modelling and Simulation in Engineering 2015 (2015): 1–10. http://dx.doi.org/10.1155/2015/651428.

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Information management includes multimedia data management, knowledge management, collaboration, and agents, all of which are supporting technologies for XML. XML technologies have an impact on multimedia databases as well as collaborative technologies and knowledge management. That is, e-commerce documents are encoded in XML and are gaining much popularity for business-to-business or business-to-consumer transactions. Recently, the internet sites, such as e-commerce sites and shopping mall sites, deal with a lot of image and multimedia information. This paper proposes an intelligent web digital image information retrieval platform, which adopts XML technology for social curation commerce environment. To support object-based content retrieval on product catalog images containing multiple objects, we describe multilevel metadata structures representing the local features, global features, and semantics of image data. To enable semantic-based and content-based retrieval on such image data, we design an XML-Schema for the proposed metadata. We also describe how to automatically transform the retrieval results into the forms suitable for the various user environments, such as web browser or mobile device, using XSLT. The proposed scheme can be utilized to enable efficient e-catalog metadata sharing between systems, and it will contribute to the improvement of the retrieval correctness and the user’s satisfaction on semantic-based web digital image information retrieval.

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Gaj, Marta, and Anna Dorobisz. "MANAGING THE IMAGE OF A BUSINESS IN CRISIS SITUATIONS." Ekonomiczne Problemy Usług 130 (2018): 37–44. http://dx.doi.org/10.18276/epu.2018.130-04.

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Iskandar, M. S., and K. Y. Sholihat. "Role of web design for image brand toward business." IOP Conference Series: Materials Science and Engineering 407 (September 26, 2018): 012050. http://dx.doi.org/10.1088/1757-899x/407/1/012050.

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Saldsieder, Kai Alexander, and Nina Saldsieder. "Mit International Business Development Management zu einem positiven Image." Sales Management Review 26, no. 3 (June 2017): 44–53. http://dx.doi.org/10.1007/s35141-017-0068-2.

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F Fahmi, Sawaluddin, U Andayani, and B Siregar. "SENSING OF VEGETATION STATUS USING ORTOPHOTOS IMAGE GENERATED WITH UAV." ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat 3, no. 1 (July 9, 2018): 54–58. http://dx.doi.org/10.32734/abdimastalenta.v3i1.2340.

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Indonesia's growing area of cultivation and agriculture requires a monitoring system of growingvegetation on it. By using images captured from the top (orthophotos), the result was processedusing algorithms of digital image processing combined with machine learning in order to get theaccurate information of vegetation status. The long-term goal of this program is the establishment ofan independent business unit engaged in the field of orthophotos image sensing for the purposes ofutilization in agriculture, health, territorial mapping, mining, and industrial and governanceindustries requiring sensing results taken from the upper side of the object. For applicationdevelopment, agile methodology is used, while business-side planning use business model canvasand SWOT analysis. With the geospatial orthophotos, it is possible to identify which part of theplantation land is fertile for planted crops, means to grow perfectly. It is also possible furthermoreto identify less fertile in terms of growing but not perfect, and also part of plantation field that is notgrowing at all. This information can be easily known quickly with the use of UAV photos. Theresulting orthophotos image were processed using Matlab including classification of fertile,infertile, and dead palm oil plants by using Gray Level Co-Occurrence Matrix (GLCM) method.From the results of research conducted with 30 image samples, it was found that the accuracy of thesystem can be reached by using the features extracted from the matrix as parameters Contrast,Correlation, Energy, and Homogeneity.

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Chakraborty, Uttam, and Savita Bhat. "Credibility of online reviews and its impact on brand image." Management Research Review 41, no. 1 (January 15, 2018): 148–64. http://dx.doi.org/10.1108/mrr-06-2017-0173.

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Purpose Brand image is considered as a signaling phenomenon because high brand image ensures quality product that can reduce consumer’s uncertainty. A strong brand image induces consumers to pay higher prices, which in turn provides competitive advantage and market success to a company. Online reviews, blogs and texts on brand usage experiences are more effective than oral communication to build a strong brand image. Online reviews on products create distinct places for brands in the consumer’s mind, and thus ultimately affect images of the brands. Therefore, the purpose of this study is to investigate the effects of online reviews on functional and hedonic brand images in the context of consumer electronic products in India. Design/methodology/approach The present study adopts a novel approach to collect data. The data have been collected from select e-commerce sites’ brand pages on Facebook through Google form application. A number of respondents are 1,038. Structural equation modeling technique has been used to examine the effects of online reviews on functional and hedonic brand images. Findings The data analysis reveals that source and review quality have more significant effect on credibility evaluation of online reviews as compared to the effects of review consistency and receiver. Moreover, credible online reviews have more impact on hedonic brand image rather than functional brand image in the context of consumer electronics product in India. Originality/value The present study combines Yale attitude change model and attribution theory to examine the effects of online reviews on brand image.

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Gableta, Małgorzata, Anna Cierniak‑Emerych, and Agata Pietroń‑Pyszczek. "Working Conditions in the Context of Building Employer Image." Kwartalnik Ekonomistów i Menedżerów 45, no. 3 (July 19, 2017): 87–98. http://dx.doi.org/10.5604/01.3001.0010.6273.

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Differentiation of job expectations maintained by persons employed in business entities is also evident with regard to working conditions. Proper realisation of these expectations does have a notable impact upon employer image – an attribute of growing significance in the modern Polish labour market. The focus of this paper is placed on the process of building the employer image, as expressed in the employer’s observance of employee interests and other activities designed to increase their job satisfaction. The research is based, predominantly, on the results of empirical studies on observance of employee interests in business setting. The findings seem to corroborate the view that an employer’s approach to the formulation of working conditions is largely influenced by employees’ traits and the attributes of the organisational culture, which both have a notable impact upon the differentiation of employer images as viewed from the employer’s standpoint.

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Villarroel Ordenes, Francisco, and Shunyuan Zhang. "From words to pixels: text and image mining methods for service research." Journal of Service Management 30, no. 5 (November 29, 2019): 593–620. http://dx.doi.org/10.1108/josm-08-2019-0254.

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Purpose The purpose of this paper is to describe and position the state-of-the-art of text and image mining methods in business research. By providing a detailed conceptual and technical review of both methods, it aims to increase their utilization in service research. Design/methodology/approach On a first stage, the authors review business literature in marketing, operations and management concerning the use of text and image mining methods. On a second stage, the authors identify and analyze empirical papers that used text and image mining methods in services journals and premier business. Finally, avenues for further research in services are provided. Findings The manuscript identifies seven text mining methods and describes their approaches, processes, techniques and algorithms, involved in their implementation. Four of these methods are positioned similarly for image mining. There are 39 papers using text mining in service research, with a focus on measuring consumer sentiment, experiences, and service quality. Due to the nonexistent use of image mining service journals, the authors review their application in marketing and management, and suggest ideas for further research in services. Research limitations/implications This manuscript focuses on the different methods and their implementation in service research, but it does not offer a complete review of business literature using text and image mining methods. Practical implications The results have a number of implications for the discipline that are presented and discussed. The authors provide research directions using text and image mining methods in service priority areas such as artificial intelligence, frontline employees, transformative consumer research and customer experience. Originality/value The manuscript provides an introduction to text and image mining methods to service researchers and practitioners interested in the analysis of unstructured data. This paper provides several suggestions concerning the use of new sources of data (e.g. customer reviews, social media images, employee reviews and emails), measurement of new constructs (beyond sentiment and valence) and the use of more recent methods (e.g. deep learning).

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Harjanti, Dhyah, Jeremia Novianto, and Noneng Rokayah Sukatmadiredja. "Which country does it come from? A review of Business-to-Business Purchase Decision Making Process." SHS Web of Conferences 76 (2020): 01007. http://dx.doi.org/10.1051/shsconf/20207601007.

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Previous researches show that the country of origin’s image of Chinese products tends to be negative. However, the data shows that business-to-business (B2B) purchases of Chinese products in Indonesia are higher than purchases of products from other countries that are considered to have a better reputation. This research aims to study how the country of origin’s image plays a role in B2B purchase decision-making process of Chinese products. This research was conducted on B2B consumers who had bought production machines from China. The data obtained in this study are data from two companies of different sizes to be able to see differences and similarities in what factors concern purchases of Chinese production machines. Data is taken from the owners and managers of the two companies involved in the B2B purchasing decision making process. The two companies have also been buying and using Chinese production machines for more than one year so that they can provide information about product advantages and disadvantages. The results showed that the country of origin image was not a significant consideration in the B2B purchasing decision making process. The main factor to be considered is the ability of suppliers to provide products and services according to company needs

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Padmalia, Metta. "ANALISIS PERBEDAAN PERSEPSI BUSINESS BRAND LINTAS GENERASI PADA ANGKATAN VIII “FAMILY BUSINESS UNIVERSITAS CIPUTRA”." MIX JURNAL ILMIAH MANAJEMEN 10, no. 1 (January 27, 2020): 1. http://dx.doi.org/10.22441/mix.2020.v10i1.001.

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Penelitian bertujuan untuk menganalisis perbedaan persepsi tiga dimensi family business brand (family firm identity, family firm image, dan family firm reputation) antara incumbent-keluarga, incumbent-non-keluarga, dan generasi penerus. Penelitian berikut diharapkan dapat memberikan pemahaman terkait bagaimana tiga subsistem yang berbeda dalam suatu bisnis keluarga memiliki pemahaman terhadap family business brand. Apabila terdapat peredaan persepsi maka akan diusulkan strategi yang tepat agar operasional perusahaan dapat lancer dan terjadi peningkatan nilai merek perusahaan tersebut. Populasi dalam penelitian ini adalah seluruh pemilik bisnis keluarga dari kelompok Family Business Universitas Ciputra angkatan VIII, penentuan sampel dilakukan berdasarkan purposive random sampling dengan kriteria tertentu.Metode penelitian yang digunakan adalah uji beda nyata One Way ANOVA yang dioperasikan menggunakan program IBM SPSS Statistics 23. Hasil analisis menunjukkan bahwa terdapat perbedaan yang signifikan di antara ketiga kategori responden pada dimensi family firm identity dan family firm reputation. Sedangkan pada family firm image tidak terdapat perbedaan yang signifikan di antara ketiga kategori responden.

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Sharma, Priyanka, Raghu Nandan Sengupta, and J. David Lichtenthal. "Facets of business-to-business brand equity: mixed-methods approach." Marketing Intelligence & Planning 37, no. 7 (October 7, 2019): 754–69. http://dx.doi.org/10.1108/mip-10-2018-0437.

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Purpose The purpose of this paper is to highlight various aspects of business-to-business brand equity (B2BBE) and explain relative impact of marketing/advertising, research and development (R&D), human resource and distribution network to build compelling business brands that display better firm performance. Design/methodology/approach A total of 51 in-depth semi-structured interviews with distributors and industrial buyers revealed different facets of B2BBE. Generalized method of moments (GMM) was applied on a large-scale panel data set of industrial firms to estimate the effects of firms’ R&D, advertising/marketing, distribution and staff training (proxy to sources of B2BBE) on sales. Findings First, varying levels of product application criticality and end-customer brand stature reflect four distinct organizational purchase requirements, namely, assured performance, prestige, brand leaders and commodity. Second, a taxonomy of five sources of B2BBE (prominence, solutions, accessibility, relationships and network strength) manifests buyers’ interactive experience during the purchase cycle. Third, it illustrates the positive short-term effect of all explanatory variables coupled with the positive long-term impact of R&D on sales. Practical implications Features like B2C brand image, clear and precise product information, credit/flexible payment terms, distributor image, add-on services to the core product and upstream–downstream referrals characterize strong brands. GMM model results help managers, in budget allocation. Originality/value The originality of this paper lies in proposing a comprehensive B2BBE framework based on triangulation; deployment of a common structure to simultaneously investigate distributors and industrial buyers, to discover whether their philosophies reinforce/undermine industrial branding strategies; and suggesting the use of GMM model to arrive at actionable insights.

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Törmälä, Minna, and Saila Saraniemi. "The roles of business partners in corporate brand image co-creation." Journal of Product & Brand Management 27, no. 1 (February 12, 2018): 29–40. http://dx.doi.org/10.1108/jpbm-01-2016-1089.

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Purpose This study aims to examine the roles of business partners in co-creating a corporate brand image. Design/methodology/approach The study adopts different business partners’ perspectives to analyse corporate brand co-creative actions through a case study within a business-to-business company (B2B SME) context. Interviews with the case company’s manager and key business partners were used as the primary source of empirical data. Findings The study suggests a typology of seven roles which business partners adopt in corporate brand image co-creation: co-innovator, co-marketer, brand specialist, knowledge provider, referee, intermediary and advocate. The study also highlights the management of co-creative relationships in corporate brand image co-creation in the context of business partners. Practical implications This study increases the understanding of the complexities and dynamics related to corporate brand image construction and helps managers size the potential of business partner relationships in corporate branding and manage co-creative brand partner relationships. Originality/value The roles are examined by applying a conceptual framework built by combining branding research in a novel way with the role theory. The study also provides a multi-stakeholder perspective to brand co-creation.

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Journal articles on the topic 'Business image'

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