Dissertations / Theses: 'Business image'

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Górski, Wojciech. "Business ethics /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FGorski.pdf.

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Guedes, Mauricio Jose Machado. "Business ethics /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FGuedes.pdf.

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Sauter, Barrett. "Hanging installation which strengthens a business' image." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32443.

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The purpose of this project is to use the tools and methods used when developing a product to develop a large hanging installation for a business wishing to strengthen their identity. The business is that of a local gym, Crossfit Walleye. The business continuously strives to develop their members as athletes as well as their gym as a space which portrays the identity of the business.By introducing an installation, Crossfit Walleye hopes to strengthen their identity and continue in their development. The installation shall blend in with the current gym environment and also enhance the atmosphere of its environment. Therefore the problems which were undertaken through this project include discovering how the business’ image could be displayed through a large, hanging installation, what form the installation would take, and determining what components and manufacturing methods would be necessary to bring the installation to fruition.The methods used through this process included examining all aspects of the problems set out, examining the current gym environment, conducting interviews of both the business owners and the members, and observing other current products which would fulfill the problems set out in similar ways. Solutions to the problem were modeled in various ways such as both physically and digitally, and in all sizes such as scaled-down and life size. The manufacturing methods and materials were also explored for producing the separate components.The final product resulted in a large hanging installation which conforms to the requirements set out by Crossfit Walleye. It resembles three hanging banners which would be placed in the corner of the large gym space. The final piece fits in with its current surroundings through shape, color, and feeling, as well as strengthening the atmosphere of the gym. By following a technical method and utilizing processes such as those used in product design, a sculptural installation was realized which adds interest and a visual focal point to the gym environment and strengthens Crossfit Walleye’s image.

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Kalosakas, Dimitrios Karakasis Anastasios Morris Evangelo Mousonis Konstantinos Rhone David. "JABEZ Records business plan /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FKalosakas%5FMBA.pdf.

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Thesis (M.B.A.)--Naval Postgraduate School, December 2003.
"MBA professional report"--Cover. Joint authors: Anastasios Karakasis, Evangelo Morris, Konstantinos Mousonis, David Rhone. Thesis advisor(s): Cary Simon, Mary C. Malina. Includes bibliographical references (p. 49). Also available online.

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Marques, Rita Fonseca. "Comunicação interna e reputação organizacional : estudo de caso de uma empresa business-to-business." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10808.

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Mestrado em Marketing
A reputação de uma organização é composta pelas perceções dos seus públicos internos - colaboradores diretos e indiretos - e dos seus públicos externos - clientes, fornecedores, media, comunidade local (Davies, Chun, Silva & Roper 2001). Em organizações business-to-business do setor industrial, grande parte dos colaboradores não tem contacto direto com stakeholders externos (fornecedores, entre outros). Deste modo, podia ser expectável que a comunicação interna não se relacionasse com a opinião que os stakeholders externos têm das organizações. Esta dissertação procura compreender se existe ligação entre a comunicação interna e a reputação organizacional de uma empresa industrial do setor logístico e de produção de componentes automóveis. Para mapear e aprofundar perceções acerca da comunicação interna, reputação organizacional e a ligação entre os dois constructos, foi realizado um estudo qualitativo, composto por entrevistas semiestruturadas ao diretor-geral, à diretora de recursos humanos, a seis colaboradores da organização que contactam diretamente com diferentes stakeholders e a um fornecedor. Os resultados indicam que há ligações entre a comunicação interna e a reputação da organização, tanto ao nível da identidade (perceções dos colaboradores) como da imagem (perceções dos stakeholders externos).
The reputation of an organization is composed of perceptions of its internal public - direct and indirect employees - and its external stakeholders - customers, suppliers, the media, local community (Davies, Chun, Silva & Roper 2001). In business-to-business industrial sector organizations, most employees have no direct contact with external stakeholders (suppliers, among others). Thus, it could be expected that internal communication had no impact on the opinion that external stakeholders have about the organizations. This dissertation seeks to understand whether there is a link between internal communication and organizational reputation of an industrial company in the logistics sector and automotive components production. To map and strengthen perceptions of internal communication, organizational reputation and the link between the two constructs, it was conducted a qualitative study consisting of semi-structured interviews to the director general, the director of human resources, six employees of the organization who contact directly with different stakeholders and a supplier. The results indicate that there are links between internal communication and the organization's reputation, both in terms of identity (perceptions of employees) as image (perceptions of external stakeholders).

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Nyrén, Edvard, and Maria Nyström. "Image follows structure." Thesis, Linköping University, Department of Management and Economics, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2024.

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Background: The business market today is characterized by tough competition amongst the competitors to capture consumers’ interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is associated with. To reach the desired corporate image companies need to be aware of the signals they are sending out and how and what to communicate to the market. They need to look within themselves and their internal factors, since the signals are created within the company.

Purpose: To examine how different structures of organisations can influence a company’s internal image and thereby leave a contribution to the knowledge of a business’ internal image.

Research Method: Empirical studies have been accomplished through interviews with employees on different positions at Nexus. A case study approach was used to give a more complete depiction of the company.

Conclusion: A splinter within an organization can be seen through its image, which affects the external image. Uncertainty in the structure of the organization will also be exposed to the environment, which will lead to a splintered picture of the organization. Two important factors when creating an image are business culture and information/communication. These factors will together generate a united transmission of the company and its values.

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Vroet, Frits de. "Overseas Chinese business performance : an investigation into competitive advantage of overseas Chinese business firms /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18454.pdf.

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Morris, Andrea Leigh. "Assessing brand image transfer in sponsorship." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5347.

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Thesis (MComm (Business Management))--University of Stellenbosch, 2010.
ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer knowledge about organisational offerings to consumers and communicate how organisations are able to satisfy consumers‟ needs. Satisfying consumers‟ needs is a key philosophy of marketing, thus, it is an important objective for marketing managers to transfer knowledge to consumers about their need-satisfying capabilities. Research has shown that knowledge is transferred to consumers by first creating awareness of brands, then building consumers‟ knowledge of brands, and finally establishing and enhancing consumers‟ perceptions of brand image. According to marketing literature, the process of building brand awareness, brand knowledge and brand image ultimately contributes toward the enhancement of brand equity. Previous research has shown that establishing brand awareness is an initial and crucial objective of sponsorship endeavours. Little research, however, has been done on the importance of brand image objectives and strategies in sponsorship. Researchers agree that brand image can be transferred between a sponsor brand and sponsored event, thereby enhancing the brand image of the respective parties. The purpose of this study was therefore to assess brand image transfer in sponsorship. The research problem considered the question whether the brand image of sponsor brands is transferred to the brand image of sponsored events, and whether the brand image of sponsored events is transferred to the brand image of sponsor brands. Fictitious brands were designed to assess the transfer of brand image, namely FruityBliss (sponsor brand) and the ProFriz Frisbee Challenge (sponsored event). Four brand image attributes were selected to assess the brand image of the sponsor brand and the brand image of the sponsored event. These included physical product and price (sponsor brand) and status and size (sponsored event). The four brand image attributes were manipulated in sixteen experiments and the brand image scores of the sponsor brand and sponsored event were subsequently measured. Results of the study showed that brand image scores of the sponsor brand were significantly higher than the brand image scores of the sponsored event. It was therefore concluded that brand image transfer does occur from a sponsor brand to a sponsored event and vice versa. Furthermore, product and price appeared to have a greater influence on the brand image scores of the sponsor brand and the sponsored event, than did status and size of the sponsored event. It was thus concluded that although brand image transfer does occur from a sponsor brand to a sponsored event and vice versa, the sponsor brand is influenced more by the sponsorship than the sponsored event. In other words, a stronger brand image transfer takes place from a sponsored event to a sponsor brand than from a sponsor brand to a sponsored event. From the research results, a number of recommendations were made. It was emphasised that organisations should make use of sponsorship as a means to break through promotional clutter. Sponsorship is an effective technique in enhancing brand images, and ultimately enhancing the brand equity of organisations. Organisations should therefore take careful consideration in developing sponsorship strategies; sponsor products should be affiliated with sponsored events and vice versa.
AFRIKAANSE OPSOMMING: Bemarkingsliteratuur toon dat borgskap ‟n belangrike bemarkingskommunikasie-instrument is om te midde van ‟n warboel produkreklame ‟n impak te hê op die uitbou van handelsmerkbeeld. Borgskap is ‟n kommunikasiemetode waardeur bemarkingsbestuurders inligting oor bemarkingsaanbiedinge aan verbruikers oordra, oftewel aan verbruikers verduidelik hoe organisasies in hul behoeftes kan voorsien. Bevrediging van verbruikers se behoeftes is 'n belangrike filosofie van bemarking, dus, is dit 'n belangrike doelstelling vir bemarkingsbestuurders om kennis oor te dra aan verbruikers oor hulle behoefte-bevredigende vermoëns. Navorsing toon dat inligting eerstens aan verbruikers oorgedra word deur hulle bewus te maak van ‟n handelsmerk; daarná hul kennis van die handelsmerk op te bou, en uiteindelik hul opvattings van die beeld van daardie handelsmerk vas te lê en te verbeter. Volgens bemarkingsliteratuur dra die opbouproses van handelsmerkbewustheid, handelsmerkkennis en ‟n handelsmerkbeeld uiteindelik by tot die versterking van merkekwiteit. Vorige navorsing dui aan dat die vestiging van handelsmerkbewustheid ‟n aanvanklike en noodsaaklike doelwit van borgskap is. Tog is daar nog weinig navorsing gedoen oor die belang van handelsmerkbeelddoelwitte en –strategieë in borgskap. Navorsers is in eenstemming dat handelsmerkbeeld tussen ‟n borg en ‟n geleentheid oorgedra kan word, om só die handelsmerkbeeld van die onderskeie partye te versterk. Hierdie studie het ten doel gehad om sodanige handelsmerkbeeld-oordrag gedurende borgskap te beoordeel. Die navorsingsprobleem het besin oor die vraag of die handelsmerkbeeld van borghandelsmerke na die handelsmerkbeeld van geborgde geleenthede oorgedra word, asook of die handelsmerkbeeld van geborgde geleenthede na die handelsmerkbeeld van die borghandelsmerke oorgedra word. Fiktiewe handelsmerke, naamlik Fruitybliss (die borghandelsmerk) en die ProFriz Frisbee Challenge (die geborgde geleentheid), is ontwerp om handelsmerkbeeld-oordrag te bestudeer. Vier handelsmerkbeeld-eienskappe, naamlik fisiese produk en prys (borghandelsmerk) en status en grootte (geborgde geleentheid), is gekies om die handelsmerkbeeld van die borg en dié van die geleentheid te beoordeel. Die vier eienskappe is in sestien eksperimente gemanipuleer, waarna die handelsmerkbeeldtellings van die borghandelsmerk sowel as die geborgde geleentheid gemeet is. Die studieresultate toon dat die borghandelsmerk beduidend hoër handelsmerkbeeldtellings as die geborgde geleentheid behaal het. Daar was afgelei dat handelsmerkbeeld wél van ‟n borghandelsmerk na ‟n geborgde geleentheid oorgedra word, én omgekeerd. Voorts het produk en prys van die borghandelsmerk oënskynlik ‟n groter invloed op die handelsmerkbeeldtellings van die borghandelsmerk en die geborgde geleentheid gehad as die status en grootte van die geborgde geleentheid. Daaruit word afgelei dat, hoewel borgskap ‟n tweerigting-oordrag tussen borghandelsmerk en geborgde geleentheid impliseer, die borgskap tog ‟n groter invloed op die borghandelsmerk het as op die geborgde geleentheid. Handelsmerkbeeld-oordrag blyk dus om sterker te wees vanaf ‟n geborgde geleentheid na ‟n borghandelsmerk, as van ‟n borghandelsmerk na ‟n geborgde geleentheid. ‟n Aantal aanbevelings kan op grond van die studie gedoen word. Onder meer word beklemtoon dat organisasies borgskap moet aanwend om te midde van ‟n warboel produkreklame ‟n impak te hê op die uitbou van handelsmerkbeeld, om sodoende uiteindelik merkekwiteit te verbeter. Daarbenewens word voorgestel dat borgskap gebruik word om die handelsmerkbeeld van organisasies te bou en te versterk. Organisasies moet dus noukeurig oorweeg tydens die ontwikkeling van borgskap strategieë; borg produkte moet geaffilieer word met geborgde geleenthede én omgekeerd.

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Clouse, Candice Marie. "The Role of Place Image in Business Location Decisions." Cleveland State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=csu15051306584967.

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Cast, Stephen Robert 1953. "PERCEPTIONS OF BUSINESS IMAGERY IN THE LANDSCAPE." Thesis, The University of Arizona, 1987. http://hdl.handle.net/10150/276546.

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This research attempts to establish that landscapes can support and enhance a business identity program. Previous environmental perception research has investigated affective and cognitive responses to natural landscapes, but little, if any, research has explored the area of meaning in a business landscape. Consequently, this study develops a theoretical framework from which to demonstrate a business identity in the landscape. In an effort to structure a framework for both affective and cognitive meanings in business environments, this study draws on past environmental perception research that focuses on affective responses to molar environments. From out of this research design, affective and cognitive dimensions are identified that allow testing of business identities in the environment. Findings show that landscapes can support and enhance an overall business identity program. The study concludes with a discussion of future research that might further the benefits of landscapes to the business community.

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Simoncini, Marina, and n/a. "How events affect destination image: analysing the national capital." University of Canberra. Business and Goverment, 2003. http://erl.canberra.edu.au./public/adt-AUC20050630.094111.

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Despite the growing importance of both destination image and event tourism, a research gap exists when the two fields are combined. Destination image and event tourism have been subject to separate research efforts in the tourism field, however there has been little evidence of research in how events can affect destination image. The thesis attempts to address the research gap that currently exists by using Canberra, the National Capital of Australia and two annual events in the Capital - Stegbar Canberra 400 and Floriade 2002 as case studies. The thesis illustrates the importance of destination image in regard to the destination selection process, the meaning and measurement of image and the growing interest in event tourism. Several studies have illustrated that destination images do influence tourists' behaviour and subsequently decision making (Hunt 1975). Image, among other variables can be the deciding factor in choosing one destination over another. In spite of the importance of this research line, several authors recognise a lack of an agreed way of conceptualising destination image. A conceptual framework of destination image was developed by Echtner and Ritchie (1991) which forms the foundation of the thesis. Although the framework has its flaws, it has been pointed out that the Echtner and Ritchie Destination Image Framework has been useful in the assessment of destination images. Importantly, how events can be used to influence the image of a destination is put forward. Canberra and its image, being the focus of the study, is discussed in detail with reference also to Tamworth and Sydney. Although much of the research into event tourism has focused on the economic benefits that events can provide to a destination, the effect an event can have on the destination image has not been well demonstrated. Research on Canberra has indicated various studies in regard to the perceptions Australians have of the destination, community attitudes towards Canberra and event related research, however the effect that events have on Canberra's image has not been addressed. The thesis incorporates studies of events to measure the effect that they have on the image of a destination. The two main studies were conducted in conjunction with the Centre of Tourism Research (CTR) at the University of Canberra. Two events, held annually in the National Capital, were the focus of the research - Stegbar Canberra 400 and Floriade 2002. Event attendees at the two events were the target sample consisting of both locals and interstate visitors to Canberra. Two key questions related to destination image were added to the existing questionnaires and were the focus of the research. Primary research commenced in June 2002 and concluded November 2002. Destination image responses were derived from both the Stegbar Canberra 400 and Floriade 2002. Results indicated that event attendees regard the two events as being very positive in respect to the destination image of Canberra. The Top 15 responses from both studies also indicate a positive correlation between events and the destination image of Canberra. The Top 15 image responses from the events indicated that events do have an influence on the image of the destination with many event related characteristics appearing in the Top 15 image responses. This was further emphasised when the results from the two events were compared to that of 'Australians' Perceptions of their National Capital' (Richards 2002). General destination images in all three studies were mentioned however Stegbar Canberra 400 and Floriade 2002 image responses were more events driven. The Perceptions study illustrated more unique characteristics of the National Capital along with National attractions. Further, the image results derived from Stegbar Canberra 400 and Floriade illustrates the notion of 'multiple' images that a destination may possess. It is postulated that events have a Life Cycle, and that their influence on destination image varies according to their life cycle stage. It was found that events that lay in the introduction stage of the life cycle have more varied image results that are directly related to the event itself. On the other hand, events that reside in the maturity stage possess strong images related more to the destination itself as opposed to the event. These 'older' events become synonymous with the destination and therefore images are associated with the destination. In conclusion, the research has illustrated that events do have an impact on the image or images of a destination. In this case, the image of Canberra was subject to influence from both Stegbar Canberra 400 and Floriade 2002 event attendees.

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Grundström, Moa, and Mathilda Gammelgård. "En alternativ image : Hur alternativa förpackningar utvecklar varumärkets image." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161316.

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De globala miljöförändringarna kan inte längre förnekas, vilket skapat fler kritiska konsumenter, som ställer högre krav på företag att ta mer ansvar för sin produktion och förpackningar pekas ut som en stor miljöbov. Förpackningarnas fundamentala roll att skydda produkter under frakt har nu förändrats och förpackningar har gått till att vara återvunna, återanvändningsbara eller obefintliga. Paketeringen beskrivs inom marknadsföringsfältet som en viktig kommunikationskanal och många varumärken är inte villiga att ge upp denna fördel genom att totalt förändra dess utseende. Denna studie tar ansatsen att öka förståelsen för hur en ny typ av miljövänlig paketering; nakna produkter och återanvändningsbara förpackningar inom skönhetsindustrin, påverkar varumärkets image. Anledningen att detta område uppfattas som intressant utgår från att konsumenter får en positiv känsla av att agera miljövänligt men trots detta inte väljer de miljövänliga alternativen, vilket indikerar ett attityd- och beteendegap. Studiens syfte är därmed att öka förståelsen för hur företag inom skönhetsindustrin ska utforma alternativa förpackningslösningar på ett sätt som utvecklar varumärkets image. Denna studie har därför haft som avsikt att besvara problemformuleringen: Hur påverkar alternativa förpackningslösningar varumärkets image? Tidigare forskning visar att förpackningen är en bidragande faktor till den image, som varumärken uppfattas ha och att miljöarbete gynnar imagen positivt. Däremot så har få studier gjorts på hur miljövänliga förpackningar påverkar imagen. Tidigare forskning, som har genomförts inom matindustrin, konstaterade att minskningen av överpaketering är skadligt för varumärket men att liknande studier bör göras inom andra produktkategorier. Denna studie tar avstamp från tidigare studiers rekommendation om att undersöka andra produktkategorier. Skönhetsföretaget Lush har i dagsläget börjat introducera alternativa förpackningar och har därför använts som exempelföretag. Forskningsfältet om hur alternativa förpackningar påverkar varumärket uppfattas som bristfälligt och det krävs mer kunskap för hur de påverkar varandra. Studien har därför tagit en kvalitativ forskningsansats och både djupintervjuer och kartläggningsövningar har genomförts. Studiens genomförande har tagit etiska riktlinjer i beaktning. Studien bidrar till en förståelse för hur alternativa förpackningar påverkar varumärkesimagen, samt hur de kan användas för att utveckla varumärket. Fortsättningsvis så presenteras potentiella lösningar till de problem som alternativa förpackningar kan medföra. En väsentlig del av detta är associationer om att konsumenterna uppfattar alternativa förpackningslösningar som mer ohygieniska än traditionella. Denna hygienaspekt leder därmed till ett forskningsbidrag som till författarnas kännedom inte har återfunnits i tidigare studier. Slutligen har det forskningsgap som beskrivits täckts men behöver fortsatt forskning.

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Marder, Gabriella, and Yvonne Sjöblom. "Bryr sig företagskunder om leverantörens corporate image? : Betydelsen av leverantörens corporate image vid köp av kunskapsintensiva IT-konsulttjänster." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5211.

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Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client’s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients. The question is whether a supplier’s corporate brand can play a decisive role for buyers when choosing between similar offers from numerous companies? Problem formulation & main purpose: To examine if a supplier’s corporate image has a significant impact on a company’s buying decision of knowledge based IT services. Method: Case study, interviews Conclusion: A strong corporate image can reduce the notion of several risks and increases the feeling of security and confirmation of making the right decision when choosing a new supplier. Hence it is critical to deliver what the brand promise offers. A long buying process is time consuming and hence costly and naturally a shorter buying process is preferred. Buyers tend to listen to recommendations from other companies’ which already have experience from working with the supplier. Therefore it is important to continually work on relations with existing customers to retain a good image. A buyer can perceive a knowledge based IT-service as a low involvement offer but still fear the fact that it involves many risks. A supplier’s strong corporate image can decrease such thoughts.

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Jacoby, Grant A. "A metric model for Intranet portal business requirements." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FJacoby%5FPhD.pdf.

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Nyström, Markus, and Christopher Waldron. "Samarbete & Image på Internet." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-271.

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Vid utvecklandet av en webbsida krävs spetskompetens i kunskaper relaterade till Internet. Företag tvingas därför i många fall att inhämta denna spetskompetens från externa webbyråer vid utvecklandet av sina webbsidor.

I och med detta hamnar ett stort ansvar för denna kommunikationskanals marknadsföring hos webbyråerna. Webbyråerna får rollen som kommunikatörer av företagens image.

För att imagen via webbsidan ska förmedlas på rätt sätt blir det viktigt att webbyråerna får tillgång till information angående företagets målgrupp och marknadsföringsstrategier.

Därav blir kommunikation och samarbete mellan webbyrån och företag viktiga faktorer för webbsidans förmåga att leverera en korrekt utformad imageförmedling.

Vi har med hjälp av olika kommunikations- och planeringsfilosofiteorier tagit fram en teoretisk referensram som legat till grund för vår analys och utvärdering av sambandet mellan samarbete och webbsidans förmåga att förmedla image.

Vårt arbete som bygger på intervjuer och ett frågeformulär visade att det fanns ett samband mellan webbsidors förmåga att förmedla företagets imageegenskaper och det samarbete ur vilket webbsidan utvecklats.

De slutsatser vi kom fram till var att samarbetet vid utvecklandet av en webbsida bör innehålla faktorer som är förknippade med Normanns processtyrningsfilosofier.

Dessa faktorer är:

Ömsesidig involvering

God kommunikation

Hänsyn till kundens kund

Dubbelriktat lärande

Planering är ett inlärningsförlopp

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Panyakom, Somboon. "Petty corruption and business practices in Thailand /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe20051.pdf.

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Simoes, ClaÌudia Maria Neves. "Corporate identity management : the construct, some business antecedents and outcomes." Thesis, University of Warwick, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247256.

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Raven, J. R. "English popular literature and the image of business 1760-1790." Thesis, University of Cambridge, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.382298.

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Briggs, Scott. "A Small Business Analysis: Modern Image Salon & Airbrush Tanning." Miami University Honors Theses / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1111686072.

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Hartley, Daniel. "Image, money, music : more than business, less than autonomous self." Thesis, University of Liverpool, 2013. http://livrepository.liverpool.ac.uk/11317/.

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The role of musical opportunity in the future commercial and cultural viability of North-West England is secured by social and economic policy that emphasises the contribution of musical entrepreneurs and consumers to creative industries of the region. Yet though opportunity and opportunity recognition have become prominent policy concerns through scholars' response being restricted to attempts to explain their quantity and performance before or after the event of practice clear distinction has been made between entrepreneurs and their historical and institutional habitats and status and wealth have been posed unquestioned as central motivations. In turn conceptual abstractions have reproduced visions of practical and instrumental economic men or powerless and inert human black boxes that are thrown around by socio-economic movements like other 'non-producers' and scholars' capacity to study the nature of musical opportunities within human experience has been limited. Musical opportunities are of especial value for understanding the nature of entrepreneurial opportunities and practice more widely because it is within the experience that commercial setting may provoke organizational creativity. This doctoral thesis aims to understand the nature of musical opportunity as experienced by musical entrepreneurs operating in and around the Mersey basin of North-West England and distinguish how musical opportunities can contribute to understanding entrepreneurial practice more widely. The normative conceptual abstraction away from experience is reversed, so that opportunity becomes articulated by the entrepreneurial imagination. Situating opportunities within everyday imaginative experiences, clear distinction between producers, consumers, habitats falls away, and a range of entrepreneurial experiences are revealed that relate critically to the assumption that opportunity recognition is driven by sober calculations and interests in wealth and status. A multi-sited longitudinal ethnographic approach employing narrative and observational research techniques participates with different moments and different territories of musical opportunity and entrepreneurial practice that find their presence in relation to each other. The findings show that musical opportunities are often at odds with the current manifestation of opportunity in the management studies literature because its 'rationality' is less affording of space to imagine and create and can often omit significant personal and social connections. Musical organization is shown to be co-created as entrepreneurs resist or are unable to reproduce opportunities that are distinctly commercial. Rather than restricted to purely artistic or commercial interests, musical opportunity is animated amidst the interplay of human resources like entrepreneurial imagination and versatility and the historical and institutional settings musical entrepreneurs and consumers encounter throughout their lives. This maintains the authority of opportunity recognition for understanding organizational creativity through posing the experience in raw and mobile state: imagination.

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Linus, Wikström. "Store image perceptions." Thesis, Jönköping University, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52062.

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Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. This is achieved through gen- erating customer satisfaction, which is an outcome of a positive evaluation of the store image. In the market of Jönköping there is one hypermarket, Ica Maxi, which enjoys a dominating market position over its two closest competitors, Coop Forum and City Gross, which must mean that more consumers chose to make their grocery shopping at this particular store. Therefore it is interesting to investigate the store image perceptions that the consumers of Jönköping hold of these three hypermarkets, and whether there is large difference be- tween them. Purpose The main purpose of this thesis is to find out and measure how consumers in Jönköping perceive the store images of the three hyper- markets operating in the city, and what importance the different parts of the retail mix weighs on the consumers choice in what store to frequent. Further it aims to analyze the findings from the study in order to investigate if there are any differences in the store image perceptions, and if they might help explain a part of the dominating position Ica Maxi holds on the market. Method Since store image is already a well defined concept within the marketing literature, it was most suitable to conduct a quantitative rather than a qualitative study. This was implemented through a questionnaire that was distributed to three separate samples, one per investigated hypermarket. The data collected was then processed mainly through One-way Analysis of Variance (ANOVA), which allowed for comparisons between the three samples. Conclusion The consumers of Jönköping ranked the influence of the store image dimensions on their choice of hypermarket as following; (1) mer- chandise, (2) customer service, (3) reputation, (4) location, (5) price, (6) store layout and design, and (7) advertising and promotion. The perceptions held of the stores images were different between the stores. Ica Maxi was shown to have the most positive store image, closely followed by City Gross, and Coop Forum had a significantly less favorable image than both its competitors. The difference between Ica Maxi and Coop Forum does explain why the stores have such different market shares. However, there was not a large enough difference in Ica Maxi’s and City Gross’ scores to justify the market share gap between them solely based on store image.

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Sjöblom, Jenny, and Andreas Kärrfelt. "Svenska modeföretags internationalisering : Påverkas varumärket och företagets image?" Thesis, Stockholm University, School of Business, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6113.

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Tidigare har det framförallt varit företag som IKEA, Ericsson och Volvo som expanderat utomlands och branscher såsom musik, telekommunikation och skogsindustri som stått för exporten men idag väljer även många svenska modeföretag att expandera sin verksamhet utomlands. När ett företag etablerar sig på andra marknader ställs det inför andra förutsättningar, exempelvis; kulturella olikheter, skilda konsumtionsmönster och preferenser. Därmed tvingas företagen att ta ställning till i vilken utsträckning de skall anpassa sin marknadsföring efter varje lands specifika villkor. Syftet med undersökningen har varit att undersöka hur och varför svenska modeföretag expanderar internationellt, och vidare hur det i så fall påverkar deras image och identitet. Vi har funnit att företagen tillämpar samma strategier som i Sverige även på marknader som skiljer sig från den svenska. Företagens kundgrupper återfinns på många marknader vilket talar för att samma marknadsföring är tillämpbar. Varumärkena och de värden de förmedlar är ett starkt konkurrensmedel eftersom dessa gör företagen unika, därmed bör de inte heller förändras. För att bevara värdena är det nödvändigt att företagen eftersträvar att bibehålla kontrollen över hur varumärket exponeras på de olika marknaderna.

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Plocher, Damaris, and Helena Romfeld. "The Impact of Visual Metaphors on Brand Image." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-68484.

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This thesis aims to investigate the impact of visual metaphor advertising on brand image by focusing on the metaphor’s different levels of complexity. The focus is hereby set on visual metaphors with low and medium complexity. To investigate this impact, a quantitative research design comprising a field experiment with 102 participants has been carried out. After conducting a one-way MANOVA, the empirical results suggest that visual metaphors have a positive impact on the consumer’s perception of a brand. The comparison of the two levels of complexity, however, resulted in no significant difference, which shifts the focus of the metaphor creation to the recipients’ comprehension instead of focusing on the ultimate level of complexity to trigger the most positive reaction. In sum, the findings of this thesis provide several practical implications, especially in helping marketers by using marketing metaphors to establish a positive bond between the communicating brand and the observer.

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Mangundjaya, Wustari H. "Cross-cultural comparisons of preferred role types between Australian and Indonesian managers /." [St. Lucia, Qld.], 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16254.pdf.

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Berg, Hanna, and Emma Jonsson. "Sociala mediers inverkan på image och värde : En kvalitativ studie på hur kreatörer kan skapa varumärkesvärde och image via sociala medier." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-101293.

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Digital flervägskommunikation har bidragit till att det blivit allt svårare för företag attdifferentiera sig på marknaden. Det beror på att publiken numera är i ständig exponeringav olika varumärken via sociala medier, vilket har haft effekt på hur varumärkesvärdeoch image skapas, kommuniceras och upplevs. Av den anledningen har det blivit alltmer populärt att företag använder sig av kreatörer för att höras genom det ständigabruset i sociala medier. Detta har fått marknaden att betrakta kreatörernas roll ur ett nyttperspektiv, vilket har resulterat i att kreatörer har utvecklat en förmåga att kunnainverka på deras publiks åsikter, uppfattningar och erfarenheter. I och med det har ettintresse väckts för att söka en djupare förståelse för hur fenomenet kreatörer kan arbetaför att skapa ett varumärke och värde av deras egna namn i sociala medier.Studien tar sin utgångspunkt i en kvalitativ forskningsmetod där en abduktiv ansats haranvänts. Totalt åtta telefonintervjuer har genomförts för att samla in empiriskt materialför att kunna uppfylla studiens syfte. Med stöd från undersökningens empiriska ochteoretiska underlag har studien kommit fram till hur kreatörer betraktar det egnavarumärkesvärdet, samt hur sociala medier bidrar till skapandet av varumärkesimage.Studiens resultat visar på att det format som sociala medier tillhandahåller är passandevid både skapande och spridning av ett varumärke, vilket beror på att det är enkelt att nåut till en bred publik. Vidare beskrivs komponenterna personlighet, kommunikation ochsamarbeten vara de faktorer som primärt bidrar till att skapa en positiv image. Studiensresultat visar även på att varumärkesvärde betraktas väldigt individuellt, vilket delsberor på att kreatörerna har fått utrymme till att uttrycka sin egen tolkning avvarumärkesvärde. Men dels även för att värde kan mätas och definieras utifrån bådeekonomiska, personliga och erfarenhetsmässiga perspektiv.

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Feratovic, Amra, and Lina Olsson. "En revisors trovärdiga image." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17152.

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En revisors trovärdiga image är ett viktigt ämne att studera eftersom revisorer måste veta vad som krävs för att de ska framstå som trovärdiga inom revisionsbranschen. Det är även särskilt viktigt ur ett individperspektiv, där olika individers personligheter kan påverka vad som anses vara en trovärdig image. Syftet med följande studie är att förklara hur attribut och demografiska aspekter bestämmer en revisors trovärdighet, samt hur individers personlighet påverkar en revisors trovärdighet. Detta syfte kan bidra till en ökad förståelse kring vilka olika aspekter som definierar en revisors trovärdiga image, främst för de som söker sig eller har tänkt söka sig till revisionsbranschen men även för de som utbildar blivande revisorer. Vid en bredare kunskap kan revisionsbyråer som ska rekrytera och anställa ha vad som gör en revisor trovärdig i åtanke. För att kunna besvara syftet har en kvantitativ studie genomförts där datainsamlingsmetoden består av en pappersbaserad enkät. Resultatet av undersökningen är att en revisors trovärdiga image speglas utifrån många olika faktorer, vilka i denna studie är i form av attribut och demografiska aspekter. Vidare anses individers olika personligheter, i detta fall extroverta och introverta personer, påverka i en viss grad vad som anses göra en revisor trovärdig, taget endast attribut. Genom en explorativ faktoranalys har en revisors trovärdiga image, baserat på attribut, delats i in i fyra komponenter. Dessa är Kunskap och Tillgänglighet, Utåtriktad, Inåtvänd samt Kontroll. Resultatet av detta visar att personligheten påverkar tre av dessa fyra komponenter.

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Berg, John, and Åsa Harada. "Varumärkesstrategier : Identitet = Image = Starkt Varumärke?" Thesis, Södertörn University College, School of Business Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-562.

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Ramdharie, Priscilla, and Derk Brinxma. "A family business brand image: Associations affecting consumers’ buying behavior : A study on family business Dafgård, frozen foods." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18130.

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Family business research is a rapidly growing topic of interest. Nevertheless there has been little research explicitly dedicated to the connection between consumers’ and family businesses. This paper gives insight about the influence of the family business brand image and consumers’ purchase intentions. Hereby it was taken into consideration that low-involvement and product knowledge can influence this path. This was done by a combination of qualitative and quantitative approaches. The findings showed that consumers associate family business with high quality, passion, heritage, traditions, small companies and craftsmanship. In general these associations do not influence consumers buying behavior. However, specific target groups showed different results. Implications focus on using the family business as a secondary brand image and family businesses should deal with caution when using their origin as a primary brand image.

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Motoc, Adrian, and Andrei Mihai Gitman. "Family business branding in Romania: A matter of identity, image, and reputation." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43824.

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Background: Family businesses are shaping the world’s economy through contributions to establishing jobs, creating wealth, and competitiveness, correspondingly being influenced by the quality of the business environment. Family business branding is useful to understand how to leverage their unique resources and create a competitive advantage, these being shaped by the context. The historical events and economic factors of Romania are influencing the decision of family firms to portray their family in their branding endeavours in order to become more competitive. Purpose: The purpose of this thesis is to understand the reasoning behind the Romanian family companies’ decision to promote their family aspect in their brand and how do family business identity, image, and reputation relate to the brand in the context of Romania. For guidance, two research questions were developed in order to gain valuable and significant insights for this thesis. Method: Ontology – Relativism; Epistemology – Social constructionism; Approach – Inductive; Design – Exploratory; Methodological choice – Qualitative; Time Horizon – Cross-sectional; Strategy – Case-study; Data collection – In-depth Interviews; Sampling – Non-probability Purposive Samples based on criteria (eleven respondents); Data Analysis – Content Analysis. Conclusion: From findings, it can be concluded that the context of Romania has a direct impact on family businesses and on how they are conducting their family brand promotion. Even though it is considered to have a positive impact, few Romanian family businesses actively market themselves as a family business. The predominant factors affecting the decisional processes, which are shaped by the contextual effects according to the three brand dimensions, have been comprised in a model of influential factors.

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Bent, Peter. "The roles of legitimacy in the internationalisation of small to medium high-technology firms /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17928.pdf.

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Blombäck, Anna. "Supplier brand image - a catalyst for choice : Expanding the B2B brand discourse by studying the role corporate brand image plays in the selection of subcontractors." Doctoral thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management), 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-72.

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This thesis discusses brands and branding in a B2B context by investigating the role corporate brand image plays during the selection of subcontractors and, furthermore, how subcontractors might pursue branding as an active communication strategy. The background for these questions can be found in the evolving topics of corporate communications and B2B branding. The empirical parts focus on how buyers and sellers representing nine companies in the subcontractor context describe different phases and processes included in sales and purchasing. The results indicate that subcontractor corporate brand image can play different roles depending on the buyers’ situation. The type of product and buy class, in addition to the availability of time, known subcontractors and information sources, prove to have an impact on buyer behaviour and, consequently, the role played by corporate brand image. The analysis of subcontractor branding reveals that, although the brand concept is not in focus, branding activities can be identified. However, it also indicates that the reality of subcontractor branding is not in compliance with the theory on corporate branding and communications, which might be criticised for giving a too straightforward approach to the introduction of integrated and corporate-wide communications management.

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Collins, Darrian. "Economics of outbound business travel : a comparative analysis using Australian data /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17141.pdf.

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Embertsén, Björn, and Jon Blomgren. "Trädkojan: från lek till business : en studie om Treehotels marknadsföring och identitet/image." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19743.

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Syftet med denna uppsats är att undersöka vilken typ av marknadsföring som Treehotel använder sig av, samt studera skillnader och likheter mellan Treehotels identitet och imagen som förmedlas i massmedier och sociala medier. Slutsatsen i denna undersökning visar att Treehotel använder marknadsföringsmetoderna storytelling och viral marknadsföring samt använder direkta marknadsföringskanaler och drar nytta av indirekta marknadsföringskanaler. Resultatet från innehållsanalysen visar att det finns stora likheter men även vissa skillnader mellan Treehotels identitet och den image som förmedlas i massmedia och sociala medier. 91 procent av artiklarna, TV- reportagen och inläggen har minst en del av Treehotels identitet.
The purpose of this paper is to investigate the types of marketing Treehotel is using, and to study the differences and similarities between Treehotels identity and image conveyed in mass media and digital social networks. This study shows that Treehotel use the marketing methods storytelling and viral marketing and use direct marketing channels and benefit from indirect marketing channels. The results of the content analysis show that there are similarities but even some differences between Treehotels identity and the image conveyed in the mass media and digital social networks. 91 % of the articles, TV-spots and posts have at least one part of Treehotels identity.

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Zeka, Bomikazi. "The influence of business social responsibility on the brand image and business performance of small and medium-sized enterprises." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1007753.

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Given the importance of the contribution of small and medium-sized enterprises (SMEs) in national and international economies, there is a lack of research attention given to the role that social responsibility can play in the success of SMEs. A vast amount of research has been conducted on how social responsibility can be beneficial to larger and more established enterprises; however, the benefits that can accrue to SMEs and their different stakeholder groups is less evident. Thus, the primary objective of this study is to investigate the influence of business social responsibility (BSR) on the brand image and business performance of SMEs. After a comprehensive literature review was undertaken on SMEs in South Africa, as well as the concept BSR and its various dimensions, the following independent variables were identified as possibly influencing the intervening variable (Brand Image) and the dependent variable (Business Performance) in this study: • Diversity • Environmental Awareness • Community Development • Stakeholder Relations These independent variables were selected to construct a hypothetical model and research hypotheses, as they are the four most commonly recognised BSR initiatives in which SMEs can engage. These independent variables were used in determining whether BSR could possible lead to a positive brand image and ultimately, an increased business performance for SMEs. In order to establish the influence of BSR on the brand image and business performance of SMEs, an empirical investigation was undertaken. A measuring instrument, in the form of a questionnaire, was compiled from secondary literature sources. The respondents were identified through the convenience sampling technique and the 200 usable questionnaires gathered from the respondents, were subjected to statistical analyses. The validity and reliability of the measuring instrument was confirmed by means of an exploratory factor analysis (EFA) and the calculation of Cronbach‟s alpha coefficients. As a result of conducting EFAs, some definitions of the variables were adapted. However, none of the variables used in the study were eliminated, nor did additional variables occur following the EFAs. Consequently, the hypothetical model and its research hypotheses remained the same. During the data analyses, descriptive statistics were calculated to summarise the sample data and Pearson‟s Product Moment Correlations were calculated to establish the correlations between the variables used in this study. The primary statistical procedure used to test the significance of the relationships hypothesised between the independent, intervening and dependent variables in this study, was the multiple linear regression analysis. To conclude the empirical investigation, a t-test and Analysis of Variance (ANOVA) tests were performed to assess the influence of demographic variables on respondents‟ perceptions regarding the independent, intervening and dependent variables used in the study. Furthermore, to establish significant differences between individual mean scores, post-hoc Sheffé tests were calculated, and practical significance was assessed by calculating Cohen‟s d values. The main empirical findings showed that there is a significant relationship found between the independent variables, Environmental Awareness, Community Development and Stakeholder Relations, with the intervening variable Brand Image and the dependent variable Business Performance. The empirical investigation showed that younger respondents had a more positive perception of Brand Image than older respondents, along with respondents who held the position of manager in the enterprise. The study also revealed that the more work experience the respondent had, the less optimistic they were about Brand Image. Furthermore, enterprises that have been in existence for a fewer amount of years than their older counterparts, considered Brand Image to be more important. Therefore, there is a distinction that can be made that younger respondents and younger enterprises had a more positive perception of brand image than older respondents and enterprises that have been in existence for a longer period of time. This study has added to the limited amount of literature on BSR in the field of SMEs. Through the hypothetical model developed in this study, a significant contribution has been made towards understanding the BSR factors influencing the success of SMEs. As a result, this study presents recommendations and suggestions to assist SME owners/managers who engage in social responsibility to continue to make positive contributions for the welfare of their stakeholders and the community at large and also to encourage SME owners/managers who do not engage in BSR to consider the various benefits that can accrue to their stakeholders and the enterprise itself, as this may ultimately enhance the business performance of their SMEs.

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Malmenborn, Joacim, and Daniel Nordkvist. "Strategisk Varumärkeskommunikation : Hantering av gapet mellan identitet och image." Thesis, Linköping University, Department of Management and Economics, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1791.

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Bakgrund: Ett problem vid varumärkeshantering är att det vanligen finns ett gap mellan varumärkesidentiteten och varumärkesimagen. Gapet förklaras, i den traditionella litteraturen, av bristen på tid, kunskap och resurser. Vi anser dock att detta inte tillräckligt förklarar denna ”mismatch”, varför vi således vill nyansera förklaringen till varför detta gap uppstår.

Syfte: Syftet med denna uppsats är att utveckla teoribildningen kring varumärkeskommunikation. Denna teoriutveckling kommer att ske med en intern fokusering på varför ett gap uppstår mellan varumärkesidentitet och varumärkesimage. Vidare kommer vi även att ge förslag till hur företag bör agera för att minimera detta gap.

Avgränsningar: Vi har i denna uppsats valt att enbart fokusera på företag som verkar på konsumentmarknader i Sverige. Vidare har vi även valt att avgränsa studien från företag som inte använder sitt företagsnamn i kommunikationen av de produkter eller tjänster de levererar.

Genomförande: Vi har genomfört en kvalitativ studie med en abduktiv ansats. Urvalet har genomfördes med ett experturval och ett snöbollsurval. Totalt har vi genomfört 27 intervjuer.

Resultat: Allt kommunicerar! Företag måste samordna all organisatorisk handling för att kunna hantera gapet mellan identitet och image. Den klassiska betraktelsen av ett varumärke leder till en allt för snäv syn på varumärkeskommunikation. Varumärket måste hanteras på en strategisk nivå i företagen. För att möjliggöra att samtliga kommunikationsbärare likformas och aktiveras måste varumärket förankras i organisationen.

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Nilsson, Nils-Ola, and Johanna Ol-Lars. "Image i förändring : En fallstudie av SAS Sverige AB." Thesis, Södertörn University College, School of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1082.

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During the early 1990´s, the Swedish commercial air traffic was de-regulated and the new market-condition made it possible for low-budget airlines to enter the Swedish market. The former monopolistic airline company, Scandinavian Airline Systems (SAS), was facing a new type of competition which had the advantage of offering much cheaper air trips than SAS. Adding the decrease of profitability that struck SAS as well as other airline companies after the terrorist attacks on the 11th of September, forced them to carry out a mayor reorganization programme. The programme, called “Turn Around 2005”, was a direct economical measure that begun in 2002 and lasted until 2005 and resulted in a cost saving of 14,5 billion SEK as well as a notice or a transfer of 6000 employees.

The purpose of this essay is to investigate if the opinion of the consumer, the image, corresponds with the profile that SAS wishes to mediate today. Our intentions are also to see if the changes during the reorganization have reached the consumers. This essay is a case study based on both a quantitative and a qualitative method. The quantitative study included questionnaires handed out to 143 persons and a former costumer satisfaction study made by “Svenskt Kvalitetsindex”. The qualitative study included deep interviews with employees on SAS. The results of the questionnaires, interviews and theories about image, profile, identity and GAP-analysis, clearly shows that SAS’s profile of being a low- cost airline and being the most price worthy alternative doesn’t correspond with the opinion of the consumers. The result also shows that the consumers have not detected any of the changes, apart from the price reduction, that was made during the reorganization. However SAS have succeeded to be known by the business-passengers as a bit better regarding the ground services and departures, and that part of their image are therefore close to their profile. Our conclusion states that there is an indistinctness regarding SAS profile since the costumers cannot decide if SAS is a low-cost or a traditional airline company.

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Singgih, Shinta Milasari. "Banana supply chains in Indonesia and Australia : a bargaining theory approach /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18750.pdf.

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Andersson, Cecilia, and Anneli Jansson. "Logotyp : Att harmonisera logotyp med företagets image." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-369.

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Loudiere, Clémence, and Justine Tessier. "French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172583.

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The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. Many studies have been developed for companies regarding the importance of CSR, the impact it has on their strategies, the brand image’s impacts, and the effect that CSR has on a company’s strategy. Researchers thought that it was important to adapt those theories to Business schools because they aim to form students to become managers but the world has changed a lot during the last decades: there was an economic crisis, global warming, and also discrimination and inequalities which are still present. Also, Business Schools need to form future responsible leaders who will integrate these aspects into their decisions inside a company. The purpose of this study is to increase the understanding of how Business Schools act to respond to increased demands for CSR and sustainability in education to strengthen their brand image. In order to reach this purpose, five different aspects will be analysed: how do Business Schools perceive the importance of CSR, what are the actions of the Business Schools in order to become a school respecting CSR, what and how Business Schools have changed in their education to form responsible leaders, if and how is CSR integrated into their marketing strategies, how do they perceive the impact on their brand image in order to answer to our research question: how are Business Schools acting to improve their brand image in terms of sustainability and CSR in education? To do so, researchers have chosen to use a qualitative study by leading interviews with directors, marketing and communication executives but also people who are in charge of CSR in Business School in order to get a better understanding of those issues. The result of this study has shown that CSR is taken into consideration by Business Schools, and therefore they have adapted their teaching methods to improve the awareness and knowledge of students towards CSR issues and that it has an impact on their brand image but only on certain conditions. Researchers concluded with this study by saying that Business Schools improved their brand image in terms of CSR through many actions and new teaching methods but also thanks to accreditations and labels. However, our implications to this study have revealed that CSR is not considered entirely by Business Schools and it could have a bad impact in the long term but also that Business schools should communicate more on their CSR actions. Indeed, students gain interest in those issues, and companies need responsible leaders which means that, by communicating more on it, if their strategy is in line with their actions, they will increase the positive impact on their brand image. Thanks to these conclusions, this research can be useful for business schools, students, and every stakeholders.

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Austin, Denise A. ""Kingdom-minded" people : Christian identity and the contributions of Chinese business Christians /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18676.pdf.

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Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.

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Li, Kaer, and Xinyi Wang. "HOW DOES CO-BRANDING INFLUENCE BRAND IMAGE : A qualitative research on Supreme’s brand image from consumers’ perspectives." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387949.

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Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from consumers’ perspectives and whether the result of co-branding is consistent with the companies’ expectations or not. Design/methodology/approach- A qualitative research approach is adopted to allow a deeper insight into the impacts of Supreme co-branding from consumers’ perspectives. We conducted in-depth exploratory interviews with 7 consumers of Supreme to analyze the effect of co-branding and explain our research questions. Findings- Branding negligence can cause losses in attracting customers. Co-branding strategy has more advantages than disadvantages. Co-branding partners will influence customers’ brand image. Research limitations- The paper only focuses on the fashion industry and the research object is limited to a single brand’s customers, Supreme fans, without exploring the opinions of consumers of other partner brands. In addition, the age and gender of sample subjects are not evenly distributed.

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McGaughey, Sara L. "New descriptions and understandings of internationalisation : a tale of knowledge-intensive SMEs /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18703.pdf.

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Andersson, Jenny, Emma Johansson, and Therése Malmqvist. "Bli mer för fler : Hur ett varumärke kan utvidgas utan att förlora sin image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11114.

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Examensarbete i företagsekonomi, 15 hp, Ekonomihögskolan vid Linnéuniversitetet i Växjö, Marknadsföring, 2FE07E, VT2010 Författare: Jenny Andersson, Emma Johansson, Therése Malmqvist Handledare: Sarah Philipson Företagets kontaktperson: Christer Olsson Titel: Mer för fler – Hur ett varumärke kan utvidgas utan att förlora sin image Bakgrund: Under senare år har varumärkesutvidgning blivit en vanlig strategi för att lansera nya produkter och nå nya målgrupper. Norrgavel är ett svenskt möbelföretag som står inför utmaningen att göra just detta för att kunna bli mer för fler. Trots att de vill nå en ny målgrupp är de måna om att de kärnvärden som varumärket bygger på inte ska frångås och att kundernas uppfattning om varumärket, dess corporate image, inte ska förloras. Syfte: Uppsatsens syfte är att identifiera hur ett varumärke med en tydlig corporate identity kan utvidgas utan att förlora sin image. Avgränsningar: Uppsatsen är avgränsad till varumärken med en tydlig corporate identity. I fallet Norrgavel kommer vi enbart att behandla den svenska marknaden. Metod: Undersökningen är av kvalitativ art med kvantitativt inslag. Uppsatsens empiri samlades därför in genom semistrukturerade intervjuer med såväl Norrgavels ledning som butikspersonal, en enkätundersökning samt telefonintervjuer med Norrgavels kunder och genom deltagande observationer i butikerna. Slutsats: För att kunna utvidga ett varumärke utan att förlora dess image måste företaget inledningsvis identifiera målgruppens identitet för att veta vilka behov som finns att tillfredställa. Baserat på detta kan företaget utveckla varumärkets identitet som genom storytelling kan förmedlas till kunderna. Dessa kan slutligen skapa sin egen uppfattning om varumärket, alltså varumärkets corporate image. Det är även viktigt att beakta detta för att de olika images som skapas av respektive target group inte ska komma i konflikt med varandra. Förslag till fortsatt forskning: Fortsatt forskning bör fokusera på att göra en liknande undersökning men i större skala, både vad det gäller antalet respondenter och varumärken.

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Reid, Erin. "Men and the Ideal Worker Image." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10207.

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Current theories of workplace gender inequality hinge upon the widely-shared cultural image of an "ideal worker:" a fully-committed, male employee with no non-work responsibilities that constrain his availability for work. While women's difficulties in relation to this ideal are well-documented, men's experiences remain largely unexamined. Yet, several social changes, including the prevalence of dual-earner families and intensified fathering expectations place men's true lives at odds with this image, suggesting that the ideal worker image no longer easily explains workplace gender inequality. In this dissertation, I address these issues by conducting a qualitative field study of men working at a strategy consulting firm at which the ideal worker image was linked with success. Drawing on 115 interviews, performance data and archival data sources, I unpack three facets of men's relationship to the image: the effects of their wives' careers upon their work orientations, how they experience and respond to the image in the workplace, and how they interpret the possibility of successful deviance from the image. Overall, my results suggest that most men do not conform to the ideal worker image, and that for men, conformance is not necessarily required to be considered a valued member of the organization. These findings imply potentially destabilizing effects for the ideal worker image; yet the very ways in which men successfully stray from the image, and the stories consultants tell about those who stray and remain successful combine to reify the ideal worker image in the firm's culture. The results contribute to theories of gendered organizations, dual-career couples and gender identity.

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Cuicchi, Federica. "Higher education branding: Nova School of Business and Economics and Bocconi University." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11862.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
In this thesis it is shown a comparison between two of the top thirty European Business School 2013 Ranking of the Financial Times: Nova School of Business and Economics and Bocconi University. The analysis is carried out focusing on the brands and the stakeholders perceptions by analyzing the findings of twenty-four in-depth interviews. These interviews were conducted to students and alumni from both universities in order to show the gaps in brand image. Findings indicate different impacts of two different realities stemming from their history, value and culture. The aim of this work is to show some tools business school can use to better manage and capture stakeholder’s value.

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Oxendine, Eric Hoffman Dean M. "Enterprise Resource Planning (ERP) : a case study of Space and Naval Warfare Systems Center San Diego's Project Cabrillo /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02sep%5FOxendine.pdf.

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Darnell, Andrew Hodgson Daniel Fouts Miguel Kachenchi Daniel Neuman James. "Supply chain analysis of Gabilan Manufacturing Inc. /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FDarnell%5FMBA.pdf.

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Thesis (M.B.A.)--Naval Postgraduate School, December 2003.
"MBA professional report"--Cover. Joint authors: Daniel Hodgson, Miguel Fouts, Daniel Kachenchi, James Neuman. Thesis advisor(s): Ken Doerr, Kevin Gue. Includes bibliographical references (p. 53-55). Also available online.

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Prananto, Adi. "Electronic business stages of growth : a definition and evaluation in an Australian context /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18073.pdf.

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Johansson, Martin, and Ömer Bozan. "How does celebrity endorsement affect consumers' perception on brand image and purchase intention?" Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64430.

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Having a celebrity endorse a product has in previous research been shown to increase both sales and brand awareness for companies. Celebrity endorsement can also be used by companies as a marketing communication strategy to build brand image. As a result of this, companies pay millions of dollars to have a celebrity endorse their products. It is therefore a very interesting area to investigate and do further research on. By using a qualitative research, this thesis explores, describes and analyse how celebrity endorsement affects consumers’ perception on brand image and purchase intention. To answer the research questions, interviews have been made. The main findings of this thesis are that the image of the celebrity endorser transfers to the brand image. Furthermore, trustworthiness and success has been shown as important factors in a celebrity endorser. Lastly, the research has shown that attributes such as familiarity, likability and similarity in a celebrity endorser affects consumers’ purchase intention.

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Dissertations / Theses on the topic 'Business image'

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