Relevant bibliographies by topics / Business image

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Business image'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 May 2022

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Journal articles on the topic "Business image"

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Fisher, David H., and Sarah B. Fowler. "Reimagining Moral Leadership in Business." Business Ethics Quarterly 5, no. 1 (January 1995): 29–42. http://dx.doi.org/10.2307/3857270.

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Abstract:In this paper we explore challenges facing leadership in a culture of “all consuming images” from a perspective which claims that images have a moral or normative dimension. The cumulative effect of contemporary image saturation is increased resistance to the normative power of an image. We also suggest that in a culturally diverse global economy, it is necessary to expand the moral aspects of good business leadership beyond providing a basis for productive, coherent group identity within a firm at the expense of seeing outsiders as “others.” We also explore what imagining leadership in business might be like in a world in which visual images shape our understandings of individual and group identity. While our focus is on leadership in business, we also use examples from the political arena. We also suggest that imagining business leadership in the ways we propose may be helpful to women, providing them with an image of business leadership more closely reflective of their experience of corporate culture, its limits, and possibilities.
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Polinkevych, Oksana, and Ryszard Kamiński. "Corporate image in behavioral marketing of business entities." Innovative Marketing 14, no. 1 (May 10, 2018): 33–40. http://dx.doi.org/10.21511/im.14(1).2018.04.

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Nowadays, the development of an effective corporate image model is a topical issue. Under increasing competition in many economic spheres, forming the company’s reputation and meeting the growing needs of consumers are especially noteworthy. The purpose of the article is to develop a set of marketing measures that would contribute to the formation of a positive corporate image of business entities and support it in the long run. The relationship between the research subject and the consumer needs is highlighted. The article deals with the features of behavioral economics and general approaches to shaping the corporate image. It is proposed that business entities should take into account five target segments, including clients, suppliers, shareholders, employees, and intermediaries when forming a positive corporate image. It is noted that each of these subjects is an “econ” who does not make rationalistic decisions, but places emphasis on spontaneity and emotionality. It is also noted that it is difficult to predict the situation of forming a positive corporate image of business entities. The results of this article can be used in further research and taken into account when creating a corporate image of an enterprise.
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Hankinson, Graham. "Destination brand images: a business tourism perspective." Journal of Services Marketing 19, no. 1 (January 1, 2005): 24–32. http://dx.doi.org/10.1108/08876040510579361.

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PurposeMost studies of destination brand images have been conducted from the perspective of the leisure tourist. This study identifies brand images from a business tourist perspective (people visiting destinations for business meetings, incentive events, conferences and exhibitions) and tests their relationship with perceived quality and commercial criteria.Design/methodology/approachData on the brand image attributes associated with 15 UK destinations promoting themselves as business tourism centres were collected via repertory grid analysis from a sample of 25 organisations using business tourism facilities. A self‐completion questionnaire was used to measure managers’ ratings of the perceived quality of each destination and the commercial criteria used to select a destination. The data were analysed using content analysis, exploratory factor analysis and correlation analysis.FindingsThe content analysis identified eight clusters of brand image attributes. Subsequent factor analysis identified three underlying dimensions – overall destination attractiveness, functionality, and ambience. While all three were correlated with perceived quality, commercial criteria were dominated by a destination's functional rather than ambience attributes.Originality/valueThe results of the study provide a more informed and systematic basis on which to develop a destination's business tourism positioning strategy by providing a framework for selecting relevant brand image attributes.
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Moran, Phil. "The moving image and your business." Medical Writing 21, no. 2 (June 2012): 147–49. http://dx.doi.org/10.1179/2047480612z.00000000030.

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Newmark, Peter. "An image of science and business." Nature 320, no. 6060 (March 1986): 318. http://dx.doi.org/10.1038/320318a0.

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Linstead, Steve, and Keith Turner. "Business Sponsorship of the Arts: Corporate Image and Business Policy." Management Research News 9, no. 3 (March 1986): 11–13. http://dx.doi.org/10.1108/eb027888.

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Pende, Hrvoje. "CULTURE, IDENTITY AND CORPORATE IMAGE: POSSIBILITIES AND LIMITATIONS." Tourism and hospitality management 9, no. 1 (2003): 137–51. http://dx.doi.org/10.20867/thm.9.1.13.

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Corporate culture, identity and image are highly intertwined. Management style, its culture and ability to communicate proclaimed values to the employees and other stakeholders determines the corporate culture, as a tacitly agreed way of behavior. Strong and positive cultures generally create favorable identities and images, while negative cultures undoubtedly lead to undesirable identities (personal and corporate) and images. Modem societies expect higher business standards and ethics from their organizations. To meet those expectations successfully, corporations has to create positive identity/image. It is only achievable through recognizable way of communicating their organization and their products, i.e. through distinctive internal culture. Strong, modem and social responsible corporate culture, based on universal and business ethics, helps the organization to reach and attract consumers and to remain in globalized business.
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Durna, Ufuk, Bekir Bora Dedeoglu, and Sevgi Balikçioglu. "The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry." International Journal of Contemporary Hospitality Management 27, no. 7 (October 12, 2015): 1728–48. http://dx.doi.org/10.1108/ijchm-04-2014-0173.

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Purpose – The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses. Design/methodology/approach – Relationships between specified variables were tested with structural equation modeling (SEM) using a sample of 410 hotel customers. Findings – It was found that servicescape components had a positive effect on overall image, and overall image had the same effect on word-of-mouth (WOM) and re-visiting. It was also determined that overall image played a mediating role between servicescape and behavioral intention components. Overall, image played a partial mediating role between substantive staging of servicescape (SSoS) and WOM and a full mediating role among the other variables. Practical implications – For a business to maintain a positive image perception, servicescape components must be positively perceived, as well. Therefore, managers who intend to present a positive business image should design servicescape components according to current trends or the fashion expectations of target consumers. This would by default increase the attractiveness of the business. Moreover, businesses can create unique concepts by designing and developing new servicescape components. This step can be beneficial, especially for hotel businesses wishing to establish a specific brand. In this regard, it is recommended that businesses employ an expert who can track and organize servicescape developments. Originality/value – Although it has been found that there are specific relationships between servicescape, image and behavioral intentions, there has been a deficiency of empirical studies carried out within hotel industries. Furthermore, while SSoS has been investigated in the literature, communicative staging of servicescape (CSoS) has been neglected. In this regard, investigating the aforementioned relationships within the framework of the hotel industry contributes to the literature. Furthermore, in this study, an attempt has been made to stress the importance of servicescape, which is found to be essential for positive business image perception.
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Ghosh, B. C., Zafar U. Ahmed, Madan Annavarjula, and Chan Min Lie. "Congruence of Brand Image and Corporate Image: An International Business Perspective." Journal of Transnational Management Development 9, no. 4 (June 8, 2005): 49–72. http://dx.doi.org/10.1300/j130v09n04_05.

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Levin, Leslie A., and Susan J. Behrens. "From Swoosh to Swoon: Linguistic Analysis of Nike's Changing Image." Business Communication Quarterly 66, no. 3 (September 2003): 52–65. http://dx.doi.org/10.1177/108056990306600306.

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Our research models one way in which linguistic theory can be applied to the study of business communication. Specifically, we use linguistic theory to analyze how Nike's image is created through internal and external forms of communication. We find a parallel use of positive images in communication created by both Nike and the media from the early 1980s to the late 1990s and a divergence of images when Nike is accused of labor violations. Introducing language analysis challenges busi ness students to assess carefully the structure of business communication in order to evaluate the reality behind the image.
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Dissertations / Theses on the topic "Business image"

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Górski, Wojciech. "Business ethics /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FGorski.pdf.

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Guedes, Mauricio Jose Machado. "Business ethics /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FGuedes.pdf.

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Sauter, Barrett. "Hanging installation which strengthens a business' image." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32443.

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The purpose of this project is to use the tools and methods used when developing a product to develop a large hanging installation for a business wishing to strengthen their identity. The business is that of a local gym, Crossfit Walleye. The business continuously strives to develop their members as athletes as well as their gym as a space which portrays the identity of the business.By introducing an installation, Crossfit Walleye hopes to strengthen their identity and continue in their development. The installation shall blend in with the current gym environment and also enhance the atmosphere of its environment. Therefore the problems which were undertaken through this project include discovering how the business’ image could be displayed through a large, hanging installation, what form the installation would take, and determining what components and manufacturing methods would be necessary to bring the installation to fruition.The methods used through this process included examining all aspects of the problems set out, examining the current gym environment, conducting interviews of both the business owners and the members, and observing other current products which would fulfill the problems set out in similar ways. Solutions to the problem were modeled in various ways such as both physically and digitally, and in all sizes such as scaled-down and life size. The manufacturing methods and materials were also explored for producing the separate components.The final product resulted in a large hanging installation which conforms to the requirements set out by Crossfit Walleye. It resembles three hanging banners which would be placed in the corner of the large gym space. The final piece fits in with its current surroundings through shape, color, and feeling, as well as strengthening the atmosphere of the gym. By following a technical method and utilizing processes such as those used in product design, a sculptural installation was realized which adds interest and a visual focal point to the gym environment and strengthens Crossfit Walleye’s image.
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Kalosakas, Dimitrios Karakasis Anastasios Morris Evangelo Mousonis Konstantinos Rhone David. "JABEZ Records business plan /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FKalosakas%5FMBA.pdf.

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Thesis (M.B.A.)--Naval Postgraduate School, December 2003.
"MBA professional report"--Cover. Joint authors: Anastasios Karakasis, Evangelo Morris, Konstantinos Mousonis, David Rhone. Thesis advisor(s): Cary Simon, Mary C. Malina. Includes bibliographical references (p. 49). Also available online.
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Marques, Rita Fonseca. "Comunicação interna e reputação organizacional : estudo de caso de uma empresa business-to-business." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10808.

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Mestrado em Marketing
A reputação de uma organização é composta pelas perceções dos seus públicos internos - colaboradores diretos e indiretos - e dos seus públicos externos - clientes, fornecedores, media, comunidade local (Davies, Chun, Silva & Roper 2001). Em organizações business-to-business do setor industrial, grande parte dos colaboradores não tem contacto direto com stakeholders externos (fornecedores, entre outros). Deste modo, podia ser expectável que a comunicação interna não se relacionasse com a opinião que os stakeholders externos têm das organizações. Esta dissertação procura compreender se existe ligação entre a comunicação interna e a reputação organizacional de uma empresa industrial do setor logístico e de produção de componentes automóveis. Para mapear e aprofundar perceções acerca da comunicação interna, reputação organizacional e a ligação entre os dois constructos, foi realizado um estudo qualitativo, composto por entrevistas semiestruturadas ao diretor-geral, à diretora de recursos humanos, a seis colaboradores da organização que contactam diretamente com diferentes stakeholders e a um fornecedor. Os resultados indicam que há ligações entre a comunicação interna e a reputação da organização, tanto ao nível da identidade (perceções dos colaboradores) como da imagem (perceções dos stakeholders externos).
The reputation of an organization is composed of perceptions of its internal public - direct and indirect employees - and its external stakeholders - customers, suppliers, the media, local community (Davies, Chun, Silva & Roper 2001). In business-to-business industrial sector organizations, most employees have no direct contact with external stakeholders (suppliers, among others). Thus, it could be expected that internal communication had no impact on the opinion that external stakeholders have about the organizations. This dissertation seeks to understand whether there is a link between internal communication and organizational reputation of an industrial company in the logistics sector and automotive components production. To map and strengthen perceptions of internal communication, organizational reputation and the link between the two constructs, it was conducted a qualitative study consisting of semi-structured interviews to the director general, the director of human resources, six employees of the organization who contact directly with different stakeholders and a supplier. The results indicate that there are links between internal communication and the organization's reputation, both in terms of identity (perceptions of employees) as image (perceptions of external stakeholders).
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Nyrén, Edvard, and Maria Nyström. "Image follows structure." Thesis, Linköping University, Department of Management and Economics, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2024.

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Background: The business market today is characterized by tough competition amongst the competitors to capture consumers’ interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is associated with. To reach the desired corporate image companies need to be aware of the signals they are sending out and how and what to communicate to the market. They need to look within themselves and their internal factors, since the signals are created within the company.

Purpose: To examine how different structures of organisations can influence a company’s internal image and thereby leave a contribution to the knowledge of a business’ internal image.

Research Method: Empirical studies have been accomplished through interviews with employees on different positions at Nexus. A case study approach was used to give a more complete depiction of the company.

Conclusion: A splinter within an organization can be seen through its image, which affects the external image. Uncertainty in the structure of the organization will also be exposed to the environment, which will lead to a splintered picture of the organization. Two important factors when creating an image are business culture and information/communication. These factors will together generate a united transmission of the company and its values.

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Vroet, Frits de. "Overseas Chinese business performance : an investigation into competitive advantage of overseas Chinese business firms /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18454.pdf.

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Morris, Andrea Leigh. "Assessing brand image transfer in sponsorship." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5347.

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Thesis (MComm (Business Management))--University of Stellenbosch, 2010.
ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer knowledge about organisational offerings to consumers and communicate how organisations are able to satisfy consumers‟ needs. Satisfying consumers‟ needs is a key philosophy of marketing, thus, it is an important objective for marketing managers to transfer knowledge to consumers about their need-satisfying capabilities. Research has shown that knowledge is transferred to consumers by first creating awareness of brands, then building consumers‟ knowledge of brands, and finally establishing and enhancing consumers‟ perceptions of brand image. According to marketing literature, the process of building brand awareness, brand knowledge and brand image ultimately contributes toward the enhancement of brand equity. Previous research has shown that establishing brand awareness is an initial and crucial objective of sponsorship endeavours. Little research, however, has been done on the importance of brand image objectives and strategies in sponsorship. Researchers agree that brand image can be transferred between a sponsor brand and sponsored event, thereby enhancing the brand image of the respective parties. The purpose of this study was therefore to assess brand image transfer in sponsorship. The research problem considered the question whether the brand image of sponsor brands is transferred to the brand image of sponsored events, and whether the brand image of sponsored events is transferred to the brand image of sponsor brands. Fictitious brands were designed to assess the transfer of brand image, namely FruityBliss (sponsor brand) and the ProFriz Frisbee Challenge (sponsored event). Four brand image attributes were selected to assess the brand image of the sponsor brand and the brand image of the sponsored event. These included physical product and price (sponsor brand) and status and size (sponsored event). The four brand image attributes were manipulated in sixteen experiments and the brand image scores of the sponsor brand and sponsored event were subsequently measured. Results of the study showed that brand image scores of the sponsor brand were significantly higher than the brand image scores of the sponsored event. It was therefore concluded that brand image transfer does occur from a sponsor brand to a sponsored event and vice versa. Furthermore, product and price appeared to have a greater influence on the brand image scores of the sponsor brand and the sponsored event, than did status and size of the sponsored event. It was thus concluded that although brand image transfer does occur from a sponsor brand to a sponsored event and vice versa, the sponsor brand is influenced more by the sponsorship than the sponsored event. In other words, a stronger brand image transfer takes place from a sponsored event to a sponsor brand than from a sponsor brand to a sponsored event. From the research results, a number of recommendations were made. It was emphasised that organisations should make use of sponsorship as a means to break through promotional clutter. Sponsorship is an effective technique in enhancing brand images, and ultimately enhancing the brand equity of organisations. Organisations should therefore take careful consideration in developing sponsorship strategies; sponsor products should be affiliated with sponsored events and vice versa.
AFRIKAANSE OPSOMMING: Bemarkingsliteratuur toon dat borgskap ‟n belangrike bemarkingskommunikasie-instrument is om te midde van ‟n warboel produkreklame ‟n impak te hê op die uitbou van handelsmerkbeeld. Borgskap is ‟n kommunikasiemetode waardeur bemarkingsbestuurders inligting oor bemarkingsaanbiedinge aan verbruikers oordra, oftewel aan verbruikers verduidelik hoe organisasies in hul behoeftes kan voorsien. Bevrediging van verbruikers se behoeftes is 'n belangrike filosofie van bemarking, dus, is dit 'n belangrike doelstelling vir bemarkingsbestuurders om kennis oor te dra aan verbruikers oor hulle behoefte-bevredigende vermoëns. Navorsing toon dat inligting eerstens aan verbruikers oorgedra word deur hulle bewus te maak van ‟n handelsmerk; daarná hul kennis van die handelsmerk op te bou, en uiteindelik hul opvattings van die beeld van daardie handelsmerk vas te lê en te verbeter. Volgens bemarkingsliteratuur dra die opbouproses van handelsmerkbewustheid, handelsmerkkennis en ‟n handelsmerkbeeld uiteindelik by tot die versterking van merkekwiteit. Vorige navorsing dui aan dat die vestiging van handelsmerkbewustheid ‟n aanvanklike en noodsaaklike doelwit van borgskap is. Tog is daar nog weinig navorsing gedoen oor die belang van handelsmerkbeelddoelwitte en –strategieë in borgskap. Navorsers is in eenstemming dat handelsmerkbeeld tussen ‟n borg en ‟n geleentheid oorgedra kan word, om só die handelsmerkbeeld van die onderskeie partye te versterk. Hierdie studie het ten doel gehad om sodanige handelsmerkbeeld-oordrag gedurende borgskap te beoordeel. Die navorsingsprobleem het besin oor die vraag of die handelsmerkbeeld van borghandelsmerke na die handelsmerkbeeld van geborgde geleenthede oorgedra word, asook of die handelsmerkbeeld van geborgde geleenthede na die handelsmerkbeeld van die borghandelsmerke oorgedra word. Fiktiewe handelsmerke, naamlik Fruitybliss (die borghandelsmerk) en die ProFriz Frisbee Challenge (die geborgde geleentheid), is ontwerp om handelsmerkbeeld-oordrag te bestudeer. Vier handelsmerkbeeld-eienskappe, naamlik fisiese produk en prys (borghandelsmerk) en status en grootte (geborgde geleentheid), is gekies om die handelsmerkbeeld van die borg en dié van die geleentheid te beoordeel. Die vier eienskappe is in sestien eksperimente gemanipuleer, waarna die handelsmerkbeeldtellings van die borghandelsmerk sowel as die geborgde geleentheid gemeet is. Die studieresultate toon dat die borghandelsmerk beduidend hoër handelsmerkbeeldtellings as die geborgde geleentheid behaal het. Daar was afgelei dat handelsmerkbeeld wél van ‟n borghandelsmerk na ‟n geborgde geleentheid oorgedra word, én omgekeerd. Voorts het produk en prys van die borghandelsmerk oënskynlik ‟n groter invloed op die handelsmerkbeeldtellings van die borghandelsmerk en die geborgde geleentheid gehad as die status en grootte van die geborgde geleentheid. Daaruit word afgelei dat, hoewel borgskap ‟n tweerigting-oordrag tussen borghandelsmerk en geborgde geleentheid impliseer, die borgskap tog ‟n groter invloed op die borghandelsmerk het as op die geborgde geleentheid. Handelsmerkbeeld-oordrag blyk dus om sterker te wees vanaf ‟n geborgde geleentheid na ‟n borghandelsmerk, as van ‟n borghandelsmerk na ‟n geborgde geleentheid. ‟n Aantal aanbevelings kan op grond van die studie gedoen word. Onder meer word beklemtoon dat organisasies borgskap moet aanwend om te midde van ‟n warboel produkreklame ‟n impak te hê op die uitbou van handelsmerkbeeld, om sodoende uiteindelik merkekwiteit te verbeter. Daarbenewens word voorgestel dat borgskap gebruik word om die handelsmerkbeeld van organisasies te bou en te versterk. Organisasies moet dus noukeurig oorweeg tydens die ontwikkeling van borgskap strategieë; borg produkte moet geaffilieer word met geborgde geleenthede én omgekeerd.
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Clouse, Candice Marie. "The Role of Place Image in Business Location Decisions." Cleveland State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=csu15051306584967.

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Cast, Stephen Robert 1953. "PERCEPTIONS OF BUSINESS IMAGERY IN THE LANDSCAPE." Thesis, The University of Arizona, 1987. http://hdl.handle.net/10150/276546.

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This research attempts to establish that landscapes can support and enhance a business identity program. Previous environmental perception research has investigated affective and cognitive responses to natural landscapes, but little, if any, research has explored the area of meaning in a business landscape. Consequently, this study develops a theoretical framework from which to demonstrate a business identity in the landscape. In an effort to structure a framework for both affective and cognitive meanings in business environments, this study draws on past environmental perception research that focuses on affective responses to molar environments. From out of this research design, affective and cognitive dimensions are identified that allow testing of business identities in the environment. Findings show that landscapes can support and enhance an overall business identity program. The study concludes with a discussion of future research that might further the benefits of landscapes to the business community.
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Books on the topic "Business image"

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1947-, DeFranco G. R., and Waxman Jan LaMartina 1959-, eds. The image is Rochester. Memphis, TN: Towery Pub., 1997.

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Schmitt, Bernd. There's No Business That's Not Show Business. Upper Saddle River: Financial Times - Domestic (Tim), 2007.

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W, Smith J. Money: A mirror image of the economy. 2nd ed. Radford, VA: Institute for Economic Democracy, 2008.

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Imiji meikʻing: Image making for winners. Sŏul-si: Kimyŏngsa, 1991.

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Côte d'Ivoire. République de la Côte d'Ivoire, union-discipline-travail. Ministère d'Etat, Ministère du Plan et du Dèveloppement. Image économique des entreprises en 2005: Education. Abidjan: Institut national de la statistique, 2008.

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Côte d'Ivoire. République de la Côte d'Ivoire, union-discipline-travail. Ministère d'Etat, Ministère du Plan et du Dèveloppement. Image économique des entreprises en 2005: Construction. Abidjan: Institut national de la statistique, 2008.

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Zec, Peter. Design value: A strategy for business success. Essen: Reddot Edition, 2010.

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Barnes, T. L. Business etiquette and attire: The do's and dont's for a successful business image. Walnut Creek, Calif: Ambassador Pub. Co., 1991.

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Morrow, Stephen. The business of football: Image management in narrative communication. Edinburgh: Institute of Chartered Accountants of Scotland, 2005.

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Coopers & Lybrand Deloitte. Document image processing: The technology : business and control issues. [London]: Coopers & Lybrand Deloitte, 1991.

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Book chapters on the topic "Business image"

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Singh, Satyendra. "Business Orientation, Brand Image, and Business Performance." In Business Practices in Emerging and Re-Emerging Markets, 45–68. New York: Palgrave Macmillan US, 2008. http://dx.doi.org/10.1057/9780230611016_3.

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El Akraoui, Bouchra, and Cherki Daoui. "Deep Learning for Medical Image Segmentation." In Business Intelligence, 294–303. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76508-8_21.

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Gil-Aluja, Jaime. "The Image of a Business." In Fuzzy Sets in the Management of Uncertainty, 371–413. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-39699-4_10.

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Vieira, Armando, and Bernardete Ribeiro. "Image Processing." In Introduction to Deep Learning Business Applications for Developers, 77–109. Berkeley, CA: Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3453-2_4.

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Sun, Yi. "From Hong Kong to the Mainland: Milkyway’s Production and Business Practices." In Milkyway Image, 45–67. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-6578-0_4.

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O’Dea, Valerie. "Image Projection and Telephone Etiquette." In Better Business by Phone, 152–64. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14195-1_9.

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Fritsch, Christoph, Michael Netter, Andreas Reisser, and Günther Pernul. "Attacking Image Recognition Captchas." In Trust, Privacy and Security in Digital Business, 13–25. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-15152-1_2.

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Conrad, Christian A. "The Image of Humans." In Business Ethics - A Philosophical and Behavioral Approach, 47–68. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-91575-3_3.

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Weidong, Liu, Feng Guiliang, and Li Zhonghua. "Optimization on Wavelet SPECK Image Coding Algorithm." In Information and Business Intelligence, 693–99. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-29084-8_107.

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Wilkins, Karin Gwinn. "The Business of Bilateral Branding." In Communicating National Image through Development and Diplomacy, 51–71. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76759-8_3.

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Conference papers on the topic "Business image"

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Chung, Ki-Han, Deok-Jae Choi, Yu-Hui Dong, Myeong-Guk Choi, and Jae-Ik Shin. "Customer Loyalty in the NPS and Impact of Store Image, Charity Image, and Customer Orientation: The Moderating Effect of Trust." In Business 2014. Science & Engineering Research Support soCiety, 2014. http://dx.doi.org/10.14257/astl.2014.70.06.

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Kim, Min-sook. "SNS Information Credibility, Medical Tourism Website Credibility and Destination Image." In Business 2015. Science & Engineering Research Support soCiety, 2015. http://dx.doi.org/10.14257/astl.2015.114.27.

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Kang, Minjeong. "The Effect of the Parent Brand's Concept, the Extension Product's Concept and Congruity between Parent Brand's Image and Consumers' Self-Image on Attitude toward the Extension Brand." In Business 2015. Science & Engineering Research Support soCiety, 2015. http://dx.doi.org/10.14257/astl.2015.84.25.

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Hua, Gang, Zicheng Liu, Zhengyou Zhang, and Ying Wu. "Automatic Business Card Scanning with a Camera." In 2006 International Conference on Image Processing. IEEE, 2006. http://dx.doi.org/10.1109/icip.2006.312471.

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Petre, Lameski, Zdravevski Eftim, and Kulakov Andrea. "Comparison of local image descriptors for plant identification from leaf images." In University for Business and Technology International Conference. Pristina, Kosovo: University for Business and Technology, 2013. http://dx.doi.org/10.33107/ubt-ic.2013.71.

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Chung, Ki Han, Yan Qing Zhang, Yu Hui Dong, and Jae-Ik Shin. "The Antecedents and Consequences of Customer Trust and Website Image: The Moderating Effects of Gender." In Business 2015. Science & Engineering Research Support soCiety, 2015. http://dx.doi.org/10.14257/astl.2015.102.07.

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Hu, Meiju, and Xiaojing Zhong. "Fast-Speed Image Recognition System on Retail Commodity Image." In 2021 IEEE International Conference on e-Business Engineering (ICEBE). IEEE, 2021. http://dx.doi.org/10.1109/icebe52470.2021.00018.

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Adhikari, Aashish, and Sushil Ghimire. "Nepali Image Captioning." In 2019 Artificial Intelligence for Transforming Business and Society (AITB). IEEE, 2019. http://dx.doi.org/10.1109/aitb48515.2019.8947436.

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Preedanan, Wongsakorn, Toshiaki Kondo, Pished Bunnun, and Itsuo Kumazawa. "Image quality assessment for medical images based on gradient information." In 2018 5th International Conference on Business and Industrial Research (ICBIR). IEEE, 2018. http://dx.doi.org/10.1109/icbir.2018.8391190.

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Jung, Seo-Yoon, Kyeong-Hyo Jung, and Jae-Ik Shin. "The Effects of Market Orientation and Corporate Image on Organizational Performance through Internal Marketing: Focused on SMMs in South Korea." In Business 2016. Science & Engineering Research Support soCiety, 2016. http://dx.doi.org/10.14257/astl.2016.126.22.

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Reports on the topic "Business image"

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Seginer, Ido, Louis D. Albright, and Robert W. Langhans. On-line Fault Detection and Diagnosis for Greenhouse Environmental Control. United States Department of Agriculture, February 2001. http://dx.doi.org/10.32747/2001.7575271.bard.

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Background Early detection and identification of faulty greenhouse operation is essential, if losses are to be minimized by taking immediate corrective actions. Automatic detection and identification would also free the greenhouse manager to tend to his other business. Original objectives The general objective was to develop a method, or methods, for the detection, identification and accommodation of faults in the greenhouse. More specific objectives were as follows: 1. Develop accurate systems models, which will enable the detection of small deviations from normal behavior (of sensors, control, structure and crop). 2. Using these models, develop algorithms for an early detection of deviations from the normal. 3. Develop identifying procedures for the most important faults. 4. Develop accommodation procedures while awaiting a repair. The Technion team focused on the shoot environment and the Cornell University team focused on the root environment. Achievements Models: Accurate models were developed for both shoot and root environment in the greenhouse, utilizing neural networks, sometimes combined with robust physical models (hybrid models). Suitable adaptation methods were also successfully developed. The accuracy was sufficient to allow detection of frequently occurring sensor and equipment faults from common measurements. A large data base, covering a wide range of weather conditions, is required for best results. This data base can be created from in-situ routine measurements. Detection and isolation: A robust detection and isolation (formerly referred to as 'identification') method has been developed, which is capable of separating the effect of faults from model inaccuracies and disturbance effects. Sensor and equipment faults: Good detection capabilities have been demonstrated for sensor and equipment failures in both the shoot and root environment. Water stress detection: An excitation method of the shoot environment has been developed, which successfully detected water stress, as soon as the transpiration rate dropped from its normal level. Due to unavailability of suitable monitoring equipment for the root environment, crop faults could not be detected from measurements in the root zone. Dust: The effect of screen clogging by dust has been quantified. Implications Sensor and equipment fault detection and isolation is at a stage where it could be introduced into well equipped and maintained commercial greenhouses on a trial basis. Detection of crop problems requires further work. Dr. Peleg was primarily responsible for developing and implementing the innovative data analysis tools. The cooperation was particularly enhanced by Dr. Peleg's three summer sabbaticals at the ARS, Northem Plains Agricultural Research Laboratory, in Sidney, Montana. Switching from multi-band to hyperspectral remote sensing technology during the last 2 years of the project was advantageous by expanding the scope of detected plant growth attributes e.g. Yield, Leaf Nitrate, Biomass and Sugar Content of sugar beets. However, it disrupted the continuity of the project which was originally planned on a 2 year crop rotation cycle of sugar beets and multiple crops (com and wheat), as commonly planted in eastern Montana. Consequently, at the end of the second year we submitted a continuation BARD proposal which was turned down for funding. This severely hampered our ability to validate our findings as originally planned in a 4-year crop rotation cycle. Thankfully, BARD consented to our request for a one year extension of the project without additional funding. This enabled us to develop most of the methodology for implementing and running the hyperspectral remote sensing system and develop the new analytical tools for solving the non-repeatability problem and analyzing the huge hyperspectral image cube datasets. However, without validation of these tools over a ful14-year crop rotation cycle this project shall remain essentially unfinished. Should the findings of this report prompt the BARD management to encourage us to resubmit our continuation research proposal, we shall be happy to do so.
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