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1
Dorda, Svitlana Volodymyrivna, Світлана Володимирівна Дорда, and Светлана Владимировна Дорда. "Business English for Law." Thesis, Kyiv, 2001. http://essuir.sumdu.edu.ua/handle/123456789/63558.
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Modern community has provided a great deal of work for lawyers. The number of people entering the legal professions has been increasing, but the demand for lawyers has increased even faster, especially for those who can speak English.
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Nelson, Michael Bernard. "Corpus-based study of the lexis of business English and business English teaching materials." Thesis, University of Manchester, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488069.
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This thesis addresses two fundamental issues regarding lexis in the Business English environment. It firstly asks whether the lexis of Business English is significantly different from that of 'everyday' general English, and secondly, if the lexis found in Business English published materials is significantly different from that found in real-life business. In order to test these hypotheses two corpora were created to form the basis of the analysis: the Published Materials Corpus (PMC) consisting of 33 published Business English course and resource books at 590,000 running words and the Business English Corpus (BEC) at, 1,023,000 running words divided between spoken (44%) and written (56%) texts. The BNC Sampler corpus was used as reference corpus. These three corpora were then able to be lexically compared by using WordSmith 3 (Scott 1999) using statistically-based key words. The results of these analyses showed that it was possible to define the world of business lexis, and also how it was lexically separated from general English by placing the words into a limited group of semantic categories. These categories were found to recur across word class boundaries and showed a lexical world of business bounded by its people, institutions, activities, events and entities, The boundary limits of business lexis were placed by the non-business lexis of the negative key words and the semantic groups they formed. Representative words from each of the main semantic groups were chosen for further study to see how they behaved both semantically and grammatically. Louw's (1993) concept of semantic prosody was used to determine how Business English words associated with certain semantic groups, and Firth's (1957) and Hoey's (1997) idea of colligation was used to show which grammatical patterns the words typically formed themselves into. Results of these secondary analyses of the BEC showed that whilst some business lexis associates with semantic groups unique to itself, most lexis is formed into patterns of interrelated semantic groups which regularly co-occur with each other. Additionally, there was evidence to suggest that words form associations to some semantic groups when in the business environment, and others when out of it. In the business setting, the meaning potential of words was found to be reduced and this had consequences both semantically and grammatically. Fewer meanings were used than in general English - and, as grammatical patterning and meaning were found to be co-dependent, restricted meaning led to area-specific and restricted grammatical patterning. The same analytical methods were used in the analysis of the PMC and it was compared both to the BNC, to see how published materials differ from general English, and to the BEC, to see how two corpora, both purporting to be Business English, differed from each other. Where the BEC could be seen to show a limited and specialist lexis, the PMC was even more limited. The lexical world of business presented by the materials showed a stress on personal and interpersonal contact, and a focus on a limited number of business activities, notably entertaining, travel, meetings and presentations. There was less reference to states and qualities, and the lexis in the PMC concentrated even more than the BEC on tangible, concrete items
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Bissett, Andrew Keith. "The business of English universities : business models and curriculum." Thesis, Sheffield Hallam University, 2013. http://shura.shu.ac.uk/19357/.
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In some highly publicised cases in English universities well-established disciplines and departments are under threat of closure for financial reasons. The higher education curriculum in England appears to be increasingly shaped by financial pressures. This study argues that universities are tending to be run as businesses, and its central aim is to reveal the business models within. These can be a useful 'lens' through which to view developments in higher education. An overview of the historical development of the curriculum in English universities is presented. The literature on business models and on higher education curriculum change is examined, and a relationship between these two dimensions is developed. In order to discern the business models a qualitative analysis of twenty English university strategic plans is performed using Ritchie & Spencer's (1994) 'Framework' methodology. Two new business models that have explanatory power in the university context are identified, along with two other 'standard' models that are also apparent. These four models might provide a general template that can be used to assess and understand university operation. Some consequences of the business models are discussed. The inquiry questions the possible future direction of higher education in England in the light of these consequences.
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Iftiger, Arlene Patricia. "Curriculum for a technical course in business English: Business Communications 1." CSUSB ScholarWorks, 1996. https://scholarworks.lib.csusb.edu/etd-project/1155.
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Jonsson, Malin. "Achieving Communicative Competence in Business English : A study of teacher and participant attitudes in Business English courses." Thesis, Stockholms universitet, Engelska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-91288.
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The increasing globalization of trade has resulted in a growing need for Swedish corporations to ensure that their work force is able to communicate in English. In order to meet this demand, there is a growing market of companies offering courses in Business English. When English is used for communication between people from different linguacultural backgrounds in a business context it is referred to as BELF (Business English as a Lingua Franca). The purpose of this study was to investigate whether or not the participants and teachers in different classes of Business English are more open to the non-native speaker model, as this type of course is supposed to prepare the students for communication with people of various nationalities. This was done with the aim to explore how these attitudes can be linked to the development of communicative competence in a business context. In the study a survey was distributed to twenty-one participants of courses in Business English and four teachers were interviewed. The study showed that although the business context affects the attitudes of the participants, there is still a preference for a native-like model. However, the teachers show an open attitude towards BELF, focusing instead on promoting communicative competence in their teaching. The findings of this study support previous research in the field indicating that there exists a certain discrepancy between the perceptions of the teachers and learners as to what constitutes an effective communicator.
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Burrow, M. (Maria). "Business communication online:case Profin." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201309121684.
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The general aim of the study is to increase the understanding of online business communication. The study focuses on Profin, a Finnish manufacturer of sliding doors, windows and doors. Profin has both Finnish and international customers. Therefore, a lot of emphasis is given on issues brought by intercultural communication. The study reviews Profin’s current communication activities and explores the possibilities that the social web environment offers for businesses. The subject is topical because of the growing significance of web communication and social media as part of business communication. The study applies communication theory, content analysis theory and previous research concerning the social web environment. Different elements of web based business communication are defined in the theoretical framework on the basis of previous research. The used methodology includes case study and theory guiding contents analysis: the analysis is guided by theory but not fully defined by it. The results of the study show Profin’s aims and activities of business communication. The company’s homepage serves as a communication channel between Profin and its stakeholders. One of the strengths of the homepage is the detailed product information, available in four different languages. The contents analysis of Profin’s homepage views the company’s English page critically, pointing out its problems and suggesting areas of improvement. Proposed improvements include offering more services on the pages in foreign languages and adding a section for frequently asked questions. The opportunities that social media offers for Profin are also discussed. The contents analysis of Profin’s homepage supports the rebuilding of the page which takes place in near future. The research produces topical information also for other companies about the important issues of online business communication. Internet based communication and social media change constantly. Staying up-to-date with these changes is vital for companies. On that account, a timely research is relevant for anyone working in the field of business communicationTutkielman yleisenä tavoitteena on lisätä tietoutta verkkoviestinnästä ja kansainvälisen yritysviestinnän haasteista. Tutkielma kohdistuu suomalaiseen ikkuna- ja ovivalmistajaan Profiniin, jolla on asiakkaita sekä Suomessa että ulkomailla. Tutkielmassa tarkastellaan Profinin tämänhetkistä viestintää ja selvitetään sosiaalisen median yrityksille tarjoamia mahdollisuuksia. Aiheen tekee ajankohtaiseksi verkkoviestinnän ja sosiaalisen median merkityksen vahvistuminen osana yritysviestintää. Tutkielman teoreettisessa taustassa tarkastellaan viestintäteoriaa, sisällön analyysin teoriaa sekä sosiaalista mediaa. Yritysverkkoviestinnän erilaiset elementit on määritelty teoreettisessä viitekehyksessä aikaisemman tutkimuksen perusteella. Tutkielmassa on sovellettu tapaustutkimusta sekä teoriaohjaavaa sisällönanalyysiä: teoria ohjaa analyysiä määrittelemättä sitä kuitenkaan täysin. Tutkielman tuloksista käyvät ilmi Profinin viestinnälliset tavoitteet, käytännöt ja ongelmakohdat. Yrityksen kotisivu toimii viestintäkanavana Profinin ja eri sidosryhmien välillä. Kotisivun vahvuuksiin kuuluvat tarkat tuotekohtaiset tiedot, jotka löytyvät sivustolta neljällä eri kielellä. Kriittisessä sisällönanalyysissä nousivat esiin vieraskielisten sivujen puutteet verrattuna suomenkieliseen sivuun. Tutkielman perusteella keskeisimmät korjausehdotukset kotisivuille ovat useampien palveluiden tarjoaminen vieraskielisillä sivuilla ja usein kysyttyjen kysymysten lisääminen sivuille. Tutkielman tulosten perusteella pohditaan sosiaalisen median tarjoamia mahdollisuuksia Profinin yritysviestinnässä. Tutkimuksessa toteutettu sisällönanalyysi tukee Profinin kotisivujen lähitulevaisuudessa tapahtuvaa uusimista. Sähköinen viestintä ja sosiaalinen media muuttuvat jatkuvasti, ja yrityksille on tärkeää pysyä muutoksen mukana. Tutkielma tuottaa tähän liittyen uutta ja ajankohtaista tietoa verkkoviestinnästä kaikille yritysviestinnän parissa työskenteleville
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Dorda, Svitlana Volodymyrivna, Світлана Володимирівна Дорда, and Светлана Владимировна Дорда. "Apology Formulas in Business." Thesis, Vinnytsia – Khmelnitskij, 1999. http://essuir.sumdu.edu.ua/handle/123456789/63550.
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Situations of apology can be considered as low emotional and with positive evaluative direction.The main feature of the apology formulas in Business English is the reduction of their variety and usage.
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Nicolae, Ana-Maria. "Humanizing my business English class and myself." Click here to view full-text, 2007. http://digitalcollections.sit.edu/ipp_collection/3/.
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Komori-Glatz, Miya. "Conceptualising English as a business lingua franca." Inderscience, 2018. http://dx.doi.org/10.1504/EJIM.2018.10009389.
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Though a popular and somewhat controversial topic in discussions
on language in IB, the notion of English as a (business) lingua franca/(B)ELF
still lacks clear conceptualisation. This paper argues that research in IB and
linguistics can be mutually complementary and supportive in conceptualising
BELF, and that it is important to separate the concept of BELF from that of
a common corporate language. The paper synthesises key works from both
disciplines to conceptualise BELF as an emergent, multilingual use of English
that adapts to the demands and resources of the specific context. It further
argues that Wenger's concept of Communities of Practice offers a useful bridge
between the disciplines, and that there is a need for more empirical research.
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Лещенко, Ольга Іллівна, Ольга Ильинична Лещенко, and Olha Illivna Leshchenko. "Effective Training Approaches to Learning/Teaching Business English." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/67270.
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English language teaching has gone through a radical shift of
emphasis in the last forty years, beginning with the communicative
revolution in the mid-1970-s. The English language teachers are no longer
all alone in their role as trainers as they are able to bring parts of the
outside world to the classroom. Beyond the trainer’s “chalk and talk” and
the trainees’ language and communication practice there is a range of
materials in different media, which help the trainer to turn the Business
English classroom into a varied learning/teaching environment. While
printed text remains the most common training medium, both the ELT
world and the non-ELT world give us access to a wide range of video and
audio material, and increasingly multimedia.
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Отрощенко, Лариса Степанівна, Лариса Степановна Отрощенко, and Larysa Stepanivna Otroshchenko. "Exployting You Tube materials in Business English teaching." Thesis, Севастопольський інститут банківської справи, 2013. http://essuir.sumdu.edu.ua/handle/123456789/59321.
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Papadomichelaki, Roumpini Alkaterini, and Lash Keith Vance. "English language institute in Greece: A business proposal." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2151.
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Liao, L. "An investigation of the English language needs of Business English graduates in mainland China." Thesis, Coventry University, 2015. http://curve.coventry.ac.uk/open/items/6b7c4c20-86e4-4b20-a153-f909717a7233/1.
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The Business English (BE) degree in China was established as an independent dis-cipline in 2007. Business English used to be taught as a component of English lan-guage and literature degrees. There are now about 50 universities in China offer-ing BE degrees, but the change in the status of Business English has not been with-out attendant problems. Most Chinese universities offering degrees in BE have failed to combine the teaching of English language and literature and the teaching of business in very meaningful ways, and have given English language learning a much larger share of the curriculum. Business English is taught in university Eng-lish departments rather than in Business Schools, and most BE teachers only have a background in English language and literature, with no practical work experience in the area of international business. These teachers have little knowledge of how English is used in the workplace, and might have difficulty contextualizing BE teaching in real business situations where English is used as a lingua franca (BELF). The fact that non-native speakers’ communications predominate in the BELF environment calls into question the emphasis on native-like correctness in university BE teaching. Language needs analysis (LNA) was conducted in order to discover the English language needs of BE graduates starting work in Chinese companies with an inter-national clientele. Data from questionnaires, interviews and business emails sent to and from recent graduates were analysed. The findings from questionnaires and interviews indicate that emailing is the most frequent mode of communication in English in the Chinese companies that employ BE graduates, although speaking skills are also highly prized. All groups of re-spondents (BE teachers, company employers and RGs) thought standardized na-tional English tests (e.g. TEM4, TEM8) were important for securing a job. It was found that most of the company employers and recent graduates believed that ad-hering to native-like norms was not important in a BELF environment where most of their clients were non-native English speakers who did not have a very high lev-el of English. The findings from analysis of my corpus of 86 business English email chains (307 messages, 34,837 words) suggest that MEMC graduates are communicatively adept at business email communication and can establish rapport with their cli-ents and mitigate potential face-threats, despite the fact that their English is some-times non-standard. Current teaching materials, methods and practices in BE teaching in China still place greatest emphaisis on conformity to a set of native-like norms, however, rather than pragmatic competence. These findings have interesting implications for ESP course content and the teach-ing of Business English as a lingua franca (BELF). BE lecturers might be unwilling to use authentic BELF emails as models in the classroom, because the writers have a restricted command of English. There were no signs of any miscommunication in the email exchanges, however, and specifically BELF usage may well have had a disarming effect on clients, helping to achieve the writers’ purposes more effec-tively than textbook English would have done.
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Irving, Patricia M. "Business English proficiency and its related strategies in the Quebec context." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0004/MQ43887.pdf.
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Lea, Billie. "Readability in business and technical writing." CSUSB ScholarWorks, 1985. https://scholarworks.lib.csusb.edu/etd-project/420.
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Лещенко, Ольга Іллівна, Ольга Ильинична Лещенко, Olha Illivna Leshchenko, Алла Олександрівна Ходцева, Алла Александровна Ходцева, and Alla Oleksandrivna Khodtseva. "Training and learning styles in the Business English Classroom." Thesis, Донецьк: ДонДУЕТ, 2004. http://essuir.sumdu.edu.ua/handle/123456789/51067.
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Teaching and learning are two different processes. In the Business English classroom teaching should influence learning, make learning more effective, provide a suitable/favourable learning environment.
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Khursenko, Alona. "The use of English for business communication in Portugal." Master's thesis, Universidade de Aveiro, 2012. http://hdl.handle.net/10773/10312.
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Mestrado em Línguas e Relações EmpresariaisDe todas as formas, da atividade humana,um dos fatores mais importantes é a linguagem. A língua é a principal componente da cultura, assim como umdos importanes meios de comunicação. Ao fazer negócios no exterior, como regra, um dos problemas mais urgentes será a comunicação.É por isso que hoje em dia o uso da linguagem é muito importante e essa importância nunca foi maior do que hoje.No século 21, período de globalização, internet e cultura do conhecimento a diversidade de línguas estrangeiras não é um luxo nem um privilégio, é um negócio e necessidade de carreira. Organizações multinacionais, organizações transnacionais e até mesmo aqueles que usam operações de exportação e importação, são geralmente multiligue e caracterizadas pela diversidade de linguagem. Para funcionarem de forma eficaz, essas empresas também devem compreender o ambiente sóciopolítico, cultural economica e a legislação desses países. Nesta dissertação o autor analisou os principais aspectos e problemas da gestão de comunicação internacional, e o uso de Inglês em empresas portuguesas. O principal objecto desta pesquisa foi saber como as empresas portuguesas reagem a e-mails, recebidos em Inglês. Relativamente ao período de 3 meses, o autor fez a investigação, olhou para as empresas, os seus e-mails e sites e, em seguida enviou questionarios a essas empresas, em Inglês e em Portugues. Todos os resultados e discussão são apresentados na obra.
In any non-trivial form of human activity one of the most significant factors is the language factor. Language is the main component of culture, as well as the most important means of communication. When doing business abroad, as a rule, one of the most pressing problems will be communication. That is why nowadays language use is very important and this importance has never been greater than today. In the 21st century, in the period of globalization, internet and cultural diversity knowledge of foreign language is not a luxury and not a privilege it is a business and career necessity. Multinational organizations, transnational organizations and even those which use export and import operations are usually multilingual and characterized by high language diversity. To function effectively such companies must also understand the socio-political, cultural, economic and regulatory environment of the countries they operate in. In this dissertation the author analyzed the main aspects and problems of international management, communication and the use of English in Portuguese companies. The main aim of this research was to know how Portuguese companies react to e-mails, received in English. For 3 months period the author made the investigation, looked for companies, their e-mails and websites, and then sent questionnaires to these companies, in English and then in Portuguese. All the results and discussion are presented in the work.
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Bedford, Sarah. "A critical examination of race in Business English coursebooks." Thesis, The University of Sydney, 2011. http://hdl.handle.net/2123/8071.
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This thesis examines ways in which uses of images and words contribute towards constructions of race in published Business English language coursebooks, by exploring coursebook writers’ perspectives on compiling their Business English coursebooks and analysing Business English coursebook materials. The study drew on critical race theory, critical discourse analysis, and systemic functional linguistics to investigate relations between the ways coursebook writers construct race in selecting and organising materials for their Business English coursebooks and the ways race is constructed in Business English coursebooks. The data included seven published Business English coursebooks and interviews with writers of four of the coursebooks. The coursebooks were Global links 2 (Blackwell, 2001), Market leader intermediate (Cotton, Falvey, & Kent, 2005), Quick work pre-intermediate (Hollett, 2000), New international business English (Jones & Alexander, 2003), In company intermediate (Powell, 2002), First insights into business (Robbins, 2000), and International express pre-intermediate (Taylor, 2004). I argue that constructions of race in the coursebooks connect three notions: international business people, corporate ethics and responsibilities, and intercultural business communication. Patterns in the location and composition of the language learning materials, and expressions of opinions and emotions in illustrative extracts from the materials were found to contribute to these constructs.
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Salm, Adriane Marie. "A discourse analysis of advertisements in business english textbooks /." Florianópolis, SC, 1999. http://repositorio.ufsc.br/xmlui/handle/123456789/81108.
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Dissertação (Mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão.Made available in DSpace on 2012-10-18T23:16:52Z (GMT). No. of bitstreams: 0Bitstream added on 2016-01-09T02:49:50Z : No. of bitstreams: 1 147375.pdf: 6736498 bytes, checksum: 17d90cc669fa776a14fc7ca5e1e90334 (MD5)
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Melendy, Galon Anthony. "Professional English communication training for English for specific purposes." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1872.
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Nathan, Philip Bernard. "A genre-based study of pedagogical business case reports." Thesis, University of Birmingham, 2010. http://etheses.bham.ac.uk//id/eprint/711/.
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Business case report writing is a common requirement on academic business programmes. In order to inform language-based pedagogical support, this thesis set out to explore the linguistic characteristics of these case reports and to evaluate different approaches to the teaching and learning of business case report writing. Analysis of a specially constructed case report corpus (125,000 words) consisting of 53 postgraduate NS and NNS business reports, combined with confirmatory analysis of BAWE\(^1\) corpus business case reports, identified common report features as impersonal style, high levels of explicit structure, low citation levels and business specialism-dependent lexis. Three obligatory rhetorical moves were identified (orientation, analysis, advisory) and five optional moves (methodology, options and alternatives, summary and consolidation, supplementary supporting information and reflection), moves being realized through diverse structural components with significant variability observed in optional move deployment and move realization dependent on a range of factors, in particular business specialism, suggesting the value of specialism-based pedagogy. Study of case report options and alternatives move structures identified multiple rhetorical components, exhibiting high degrees of cyclicity. Genre learning experiments demonstrated learning-approach dependent increases in move, modal verb and lexical deployment, with both directed and undirected approaches to genre model study supporting effective pedagogy. \(^1\) British Academic Written English corpus (2008)
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Huyen, Tan Thanh, and n/a. "Meeting the need for business English in the new Vietnam." University of Canberra. Education, 1992. http://erl.canberra.edu.au./public/adt-AUC20060801.105057.
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As a result of the New Economic Reform in Vietnam, the need for more
business people proficient in the English language is constantly growing.
This need requires the Hanoi Foreign Trade College, which is officially
charged with the training of business people for the whole country, to
devise relevant curricula for short courses in Business English.
The purpose of this report is to examine some major theoretical and
practical issues in English for Specific Purposes (ESP) and in syllabus
design that can provide course designers at the Hanoi Foreign Trade
College with a deeper insight into the problems essential to the
development of their work.
The report consists of five chapters:
(i) Chapter One is the Introduction. It gives the background to the
study, pointing to changes in Vietnam and the role of the HFTC in
adapting to meet the new need created by these changes.
(ii) Chapter Two deals with the methodology employed in the data
collection and discusses its findings.
(iii) Chapter Three looks at some major theoretical issues in English for
Specific Purposes with a view to applying this theory to the practical
needs for Business English in Vietnam.
(iv) Chapter Four is directly concerned with the planning of the short
courses in Business English for Vietnam which are the central focus
of this study.
(v) Chapter Five is the Summary and contains recommendations for
future development of the proposed short courses.
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Raven, J. R. "English popular literature and the image of business 1760-1790." Thesis, University of Cambridge, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.382298.
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Mallon-Gerland, Sabrina. "Towards an Appropriate Framework for Teaching Pragmatics in Business English." Thesis, University of Surrey, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520565.
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The present study examines the requests and disagreements as performed by German working professionals (GWP) with a particular focus on the identification of pragmatic patterns in terms of (in)directness, external and internal modification; social variables and role rights and obligations; and L1-L2 transfer. The aim of this study is to identify learner needs for teaching pragmatic competence. Data was collected by means of an elicitation method involving both a Closed Role Play (CRP) and a Discourse Completion Test (DCT). The data collection tool comprises are 5 disagreements and 5 request scenarios designed according to GWP problems they encounter when requesting or disagreeing in their work related activities. The data were analysed in terms of Blum-Kulka, House and Kasper (1989), Weizman (1993) and Beebe and Takahashi (1989). The 125 GWP participants work in various companies and industries located in different regions of Germany. The participants are varied in their educational and professional backgrounds, gender, and age. For this study, only individuals who have regular work contact with Americans were chosen since they reflect the participants who attend seminars aimed at improving American-German work relations. The findings in this study point to the need for explicit instruction of the pragmatic dimension of language use in intercultural communication and English language classrooms. Requests were performed as hints with relative frequency, whilst disagreements were found to be inappropriately direct for the situations. The GWP tended to over-use external modification at the expense of internal modification, which rendered their speech acts brusque in tone. A notable finding is the relatively verbose supportive reasons and preparatory accounts which may be the result of GWP L1 communication value of clarity through information. The GWP showed a number of LI transfer that included syntactic, grammatical and lexical uses, all of which may negatively affect pragmatic meaning
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Liu, Chi-Chieh. "Business English for special purposes as a negotiated, strategic competence." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1867.
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Hudson, David. "Marketing in English professional football clubs." Thesis, De Montfort University, 2003. http://hdl.handle.net/2086/4083.
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Peake, Katharine Louise. "Composition heuristics and theories and a proposed heuristic for business writing." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3282.
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Koah, Ming-chu Pearl. "A comparison of the effectiveness of traditional teaching and CD-ROM based presentation of business English vocabulary." Hong Kong : University of Hong Kong, 2000. http://sunzi.lib.hku.hk/hkuto/record.jsp?B22189579.
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Robinson, Francine N. "The provision of Business English Language courses for students in Israeli higher education institutions : an investigation of the needs of the providers, the students and the business community regarding Business English courses." Thesis, University of Leicester, 2004. http://hdl.handle.net/2381/4504.
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This study investigates business English courses in Israeli institutions of higher education regarding the needs of the three stakeholders involved in these courses: the teachers (representing the institutions), the students and the business community. Initially, the importance of English in Israel is explored, specifically within the Israeli business community, in order to establish the necessity for studying English in Israeli institutions of higher education. Subsequently, the accountability, responsibility and responsiveness of higher education to its students and the community at large in the provision of relevant courses are examined. This study has both a theoretical and a practical aim. Theoretically, it examines existing concepts of English language teaching suited to present academic and future professional needs of Israeli business administration students; practically, it suggests future directions for the design of business English courses. The main objective of the study is to investigate whether Israeli institutions of higher education are accountable to the Israeli business community and their students regarding the teaching of business English courses. This study includes data, both qualitative (interviews) and quantitative (questionnaires), from the three stakeholders involved in academic business English courses. Critical action research is the methodological tradition employed as this research is a reflective inquiry with the possibility of instituting conscious changes in course design. Results illustrate that, although English is taught in every academic institution, and English for Specific Purposes courses are offered in most institutions, business English courses fail to provide the necessary tools, such as needs analysis and evaluation, for the success of these courses. Many of these courses also fail to provide for the future professional and career needs of students. Moreover, although these courses are geared to students’ present academic needs, students seem to express dissatisfaction with the courses. Findings also show evidence of a lack of communication between the stakeholders involved in business English courses. Hopefully, as a result of this study, Israeli academic institutions will include more stakeholder suggestions in the planning of business English courses, administrators will offer teacher training, and students will be made more aware of academic and professional demands.
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Vaara, R. (Ruut). "The importance of web page design:a case study of four business school websites." Master's thesis, University of Oulu, 2015. http://urn.fi/URN:NBN:fi:oulu-201511122136.
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The objective of this thesis was to look at four business school websites in detail, and evaluate the functionality of their web pages based on their structure and content, their overall web design, their usage as marketing tools and how they have taken into account internationalization in their site content. Two Finnish and two American business schools were evaluated, Oulu Business School (OBS) and Aalto University School of Business (AUSB) from Finland and Harvard Business School (HBS) and the Bryan School of Business and Economics from the United States. Due to the Americanized and homogenized business school environment and the globalized world in which business schools operate, it was possible and even advantageous to carry out the study of the business schools in the form of a comparative study. The inherent subjectivity in the one-person analysis of the websites was counteracted by carefully constructing the theoretical background of the evaluation criteria that used as well as by choosing objective parameters on which to base the evaluations. The results of the website analyses revealed that all four sites were functional when viewed full screen and accessed via a computer. They information on the pages was logically structured and foreseeable in its positioning. The websites also excelled in producing scannable text and content appropriate for websites. HBS outshone the others in the area of generating new content with regularity to their homepages. The Finnish sites had better consistency than their American counterparts in the visual design of their pages and their homogenous flow, with the HBS site containing the most inconsistencies. All in all, the Bryan School website had the most problems. The pages’ menu structure, navigational functions as well as web design and site flexibility when viewed on different platforms and environments were seriously compromised. All four websites were geared towards marketing but the HBS and AUSB websites had prioritized this task higher on their pages than the other two. Because the English version of the Finnish business schools’ websites were already oriented toward exchange students and the international audience in general, global users were best taken into account in the content of the Finnish sites. However, the HBS web pages also had features aimed at a wider audience than just Americans. For future applicability of these findings, it is important to remember that web pages are updated regularly and even redesigned quite extensively relatively often. Hence, the analyses made here were based on the websites as they were during the time of the writing of this thesis. It would be interesting to see further studies conducted in the area of the public image of business schools and their websites as well as the actual reach and influence of these sitesTämän tutkielman tavoitteena oli tarkastella yksityiskohtaisesti neljää kauppakorkeakoulua ja arvioida niiden internetsivujen toimivuutta pohjautuen sivujen rakenteeseen ja sisältöön, yleiseen verkkosivujen suunnitteluun ja ilmeeseen sekä niiden käyttöön markkinointityökaluna ja siihen, kuinka kansainvälisyys on otettu huomioon sivustojen sisällössä. Arvioitavana oli kaksi suomalaista ja kaksi amerikkalaista kauppakorkeakoulua, Oulun yliopiston kauppakorkeakoulu ja Aalto-yliopiston kauppakorkeakoulu Suomesta sekä Harvard Business School ja The Bryan School of Business and Economics Yhdysvalloista. Kauppakorkeakoulujen ilmapiirin amerikkalaistumisesta ja homogenisoitumisesta johtuen ja niiden toimintaympäristön kansainvälisyyden takia oli mahdollista ja jopa suotavaa tutkia kouluja vertailevasti. Koska sivustoja analysoi vain yksi henkilö, saadut tulokset olivat luonnollisesti jokseenkin subjektiivisia. Sen ehkäisemiseksi käytettyjen arviointikriteerien teoreettinen tausta oli huolellisesti rakennettu ja arvioinnin pohjana olleet parametrit olivat mahdollisimman objektiivisia. Internetsivustojen analysoimisen tuloksena ilmeni, että kaikki neljä sivustoa ovat toimivia, kun niitä tarkastellaan tietokoneen kokonäytöltä. Sivustoilla oleva informaatio oli loogisesti järjestetty ja sen sijainti oli ennakoitavissa. Sivustot olivat myös erinomaisen hyviä skannattavan tekstin ja internetympäristöön soveltuvan sisällön tuottamisessa. Harvard oli parempi kaikkia muita säännöllisen, uuden sisällön tuottamisessa. Suomalaiset sivustot olivat yhtenäisempiä visuaaliselta ilmeeltään kuin amerikkalaiset kumppaninsa, Harvardin nettisivustot ollen kaikista vaihtelevimmat yleisilmeeltään. Kaiken kaikkiaan The Bryan Schoolin sivustot olivat ongelmallisimmat. Sivuston valikkojen rakenne, suunnistusta avittavat toiminnot sekä sivustojen yleinen toimivuus ja joustavuus kärsivät pahasti, kun niitä tarkasteli eri alustoilla tai ympäristöissä. Kaikki neljä sivustoa oli suunniteltu myös markkinointia varten, mutta Harvardin ja Aalto-yliopiston sivut olivat priorisoineet kyseisen tehtävän korkeammalle kuin toiset kaksi. Kansainväliset käyttäjät taas oli paremmin otettu huomioon suomalaisilla sivustoilla, koska suomalaisten kauppakorkeakoulujen englanninkieliset internetsivut olivat jo valmiiksi suunnattu vaihto-opiskelijoille. Kuitenkin Harvardin sivuilta oli myös löydettävissä piirteitä, jotka oli tarkoitettu laajemmalle yleisölle kuin vain amerikkalaisille. Näiden tulosten tulevaisuuden käyttökelpoisuutta ajatellen on syytä muistaa, että nettisivuja päivitetään säännöllisesti ja niitä jopa perusteellisesti uudelleen suunnitellaan melko usein. Siksipä tässä työssä tehdyt analyysit pohjautuvat näihin nettisivuihin sellaisina kuin ne olivat tämän Pro gradun kirjoittamisen hetkellä. Olisi mielenkiintoista nähdä vielä lisätutkimusta kauppakorkeakoulujen ja niiden internetsivujen julkisen kuvan osa-alueelta sekä tutkimusta sivustojen varsinaisesta saavuttavuudesta ja vaikutusvallasta
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Selvi, Ali Fuad. "A Multifactorial Sociolinguistic Analysis Of Business Naming Practices In Turkey." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12608572/index.pdf.
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The growing world supremacy of English and its relentless spread across the globe is both widely criticized for becoming a &lsquothreat&rsquo
and causing socio-cultural destruction in the form of linguistic imperialism and appreciated for being a &lsquo
basic survival skill&rsquo
and a global commodity to which every individual adds a distinct flavor and which has crucial pragmatic and instrumental functions, benefits and prestige for its users. Acknowledging the current global role and status of English in mind, this thesis investigates the causes and consequences of English language use in business naming practices in shop names in Turkish business discourse. As a result of the study, it was concluded that foreign influence in shop names in Turkish discourse might be grouped under three major categories: (a) foreign signs (both English and non-English signs), (b) hybrid signs (Turkish-English, English-Turkish), and (c) Englishized Turkish signs (names using of Turkish words spelled according to English orthographical conventions to looks like English and sound like Turkish). Research results indicated that business naming practices are manifestations of English language dominance in Turkey. Foreignization of shop names in Turkish is spearheaded by English. Nevertheless, foreign words in business names include those from languages other than English. The undisputed dominance of English in business discourse is not limited to business names but includes window displays, signs on the window or door of commercial entities, exterior signs for public entities such as billboards, as well as advertising posters. While certain sectors such as personal care, restaurants and cafes, stores selling information system goods are more susceptible to English language use, others such as durable consumer goods, pharmacies, auto galleries, gas stations, car repairers, driving schools, bookstores, and publishing houses almost have no place for the English language occurrences.
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Lupo, Marian. "Incorporating ability rhetorics of early modern English business and administrative communication /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1149093694.
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Li, Tianbo. "The role of English in international business: the case of China." Doctoral thesis, Universidade de Aveiro, 2011. http://hdl.handle.net/10773/3960.
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Doutoramento em CulturaEsta tese propõe-se examinar o papel e estatuto do Inglês nos negócios internacionais na China, tomando como enquadramento a transformação deste país desde 1978 até ao presente. No quadro actual da globalização e internacionalização sociais e económicas, apresenta-se uma perspectiva das tendências demográficas e padrões económicos bem como a situação social e cultural actual da China. A relação entre a língua inglesa e práticas e valores associados e a cultura dos negócios na China também foi investigada através de um trabalho de campo realizado em empresas nacionais e internacionais, localizadas em diferentes regiões da China, em 2007 e 2008. Através dos resultados deste estudo, reconhecemos a máxima importância atribuída tanto à língua inglesa como à comunicação intercultural pela população inquirida, sublinhando a necessidade de desenvolver as competências interculturais e linguísticas orientadas para a gestão eficiente dos negócios. Com base nos nossos resultados, pode ser extraída a conclusão de que o Inglês funciona como uma ferramenta principal e um abrir de caminhos para encurtar a lacuna linguística e cultural entre as diferentes comunidades empresariais. Ajuda a China a adaptar-se e interagir com outras culturas e chegar harmoniosamente ao principio “win-win”, ou seja, alcançar o sucesso esperado nos negócios internacionais de hoje. Por outro lado, torna-se claro que os papéis, a natureza e o estatuto do Inglês/”Englishes” evoluem a par de processos de mudança social, cultural e económica. Prevê-se que esta evolução continuará, ficando a paisagem linguística mais complexa. Espera-se que este trabalho contribua para a melhor compreensão das relações entre a China e o resto do mundo.
This thesis proposes an examination of the role and status of English in international business in China against the background of this country’s economic and social transformation from 1978 to the present. Within the context of economic and social globalization and internationalization, an overview is provided of the demographic trends, economic patterns as well as the current social and cultural situation in China. The relationship between the English language and associated cultural practices and values, and Chinese business culture is investigated through fieldwork carried out in 2007 and 2008, with national and international enterprises in different regions of China. Our findings confirm the importance attributed to both English and intercultural communication by the surveyed population, highlighting the need for a mastery of cross-cultural and language skills for effective business management. Based on our findings, it is concluded that English functions as a major tool and a bridge to shorten the language and cultural gap between different business communities. It helps China to adapt and interact with other cultures and to harmoniously reach the win-win principle, that is, to achieve the success expected in today´s international business. On the other hand, it is demonstrated that the roles, nature and status of English/Englishes are constantly evolving alongside processes of social, cultural and economic change. It is predicted that this evolution will continue and complexify in the future. It is hoped that this study will contribute to the better understanding of intercultural relations between China and the rest of the world.
FCT; FSE - SFRH/BD/29248/2006
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Pham, Hoa Thi Ngog. "Codeswitching by tertiary level teachers of business English: A Vietnamese perspective." Thesis, Curtin University, 2015. http://hdl.handle.net/20.500.11937/991.
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This study examines the codeswitching (CS) practice of Vietnamese teachers in content-based tertiary level Business English classes, the teachers' accounts of and their students' perceptions of this behaviour. The study found that CS did occur in the observed classes and served particular purposes. The teachers indicated their support for this practice in their teaching. The students reported overwhelmingly positive perceptions of this behaviour, although they suggested that this practice should be balanced.
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Cheung, Ching Yi. "A comparison of business correspondence writing conducted in two contexts : the classroom and the workplace." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/88.
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Siu, Chun Yu. "Fund commentary : exploring its structure and use of evaluative lexis by fund managers of good- and bad-performing funds." HKBU Institutional Repository, 2010. https://repository.hkbu.edu.hk/etd_ra/1218.
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Brown, Reva. "The knowledge of business and the business of knowledge : a study of the management of knowledge in seven English university business schools." Thesis, University of Bradford, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.338110.
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Su, Donna. "Bureaucratic Writing in America: A Preliminary Study Based on Lanham's Revising Business Prose." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc500638/.
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In this study, I examine two writing samples using a heuristic based on Richard A. Lanham's definition of bureaucratic writing in Revising Business Prose: noun-centered, abstract, passive-voiced, dense, and vague. I apply a heuristic to bureaucratic writing to see if Lanham's definition holds and if the writing aids or hinders the information flow necessary to democracy. After analyzing the samples for nominalizations, concrete/abstract terms, active/passive verbs, clear/unclear agents, textual density, and vague text/writers' accountability, I conclude that most of Lanham's definition holds; vague writing hinders the democratic process by not being accountable; and bureaucratic writing is expensive. Writers may humanize bureaucracies by becoming accountable. A complete study requires more samples from a wider source.
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Chiu, Lai-wan Hazel. "Consciousness-raising and the acquisition of grammar." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B21161823.
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Yang, Weizhen. "Applying social functional theory to Business English as a foreign language instruction in Taiwan." CSUSB ScholarWorks, 1998. https://scholarworks.lib.csusb.edu/etd-project/1361.
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Randén, Petra. "Business English as a Lingua Franca - BELF in the Swedish Pharmaceutical Sector : A study of the needs of the Business English speakers when used as a Lingua Franca." Thesis, Stockholms universitet, Engelska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-79558.
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Abstract Multinational corporations operating in Sweden often use English as their official corporate language. The employees are expected to communicate using English both internally and with external business contacts. English used for communication between people with different mother tongues is commonly referred to as ELF, English as a Lingua Franca, and when used in business contexts it is referred to as BELF, Business English as a Lingua Franca. This study was conducted to explore how BELF is used in the pharmaceutical sector in Sweden and what elements of BELF are challenging or necessary for successful communication. In the study five informants were interviewed about their experiences. The study showed that the informants use BELF for all types of communication and are comfortable with English as a lingua franca yet often switch over to Swedish if there are only Swedish speakers present. It was also found that clear, somewhat simplified English with focus on content and getting business done was preferred over grammatically correct and native sounding English. The respondents viewed an industry specific vocabulary as highly important bordering to a pre-requisite. The findings of this study support previous research in the field indicating that there is little difference when it comes to BELF for the pharmaceutical industry compared to other industries.
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Tang, Wai Kuen Connie. "An analysis of the genre of a standard listing documentation of a multinational accounting firm in Hong Kong." HKBU Institutional Repository, 1997. http://repository.hkbu.edu.hk/etd_ra/112.
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Kanapeckas, Irmantas. "Metaphorical Business Terms in the English Language and Their Translation into Lithuanian." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_113740-52455.
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Over a thousand English metaphorical business terms collected from Longman Business English Dictionary, Dictionary of Economics, Macmillan Dictionary of Modern Economics and The Encyclopedical Lithuanian-English Dictionary of Banking and Commerce are analyzed in the Master’s thesis. Since often the same English terms can have multiple equivalents in Lithuanian language, it is essential to choose and consistently use the same terminology when translating. However, the analysis of authentic contemporary translations of such terms collected from Translation Memory of the European Commission's Directorate General for Translation and Donelaitis Parallel Corpus demonstrates that this rule is often ignored and various translation strategies are employed. Furthermore, multitude of proposed translations of such terms in the dictionaries shows that Lithuanian business terminology is still under development, but tendency not to preserve metaphoricity can be observed.Magistro darbe nagrinėjama daugiau kaip tūkstantis metaforinių anglų kalbos verslo terminų, surinktų iš Longman Business English Dictionary, Ekonomikos terminų žodyno, Aiškinamojo ekonomikos anglų-lietuvių kalbų žodyno bei Lietuvių-anglų kalbų aiškinamojo bankinių ir komercinių terminų žodyno. Kadangi neretai tie patys angliški terminai lietuvių kalboje gali turėti kelis atitikmenis, verčiant ypač svarbu pasirinkti ir nuosekliai vartoti vienodą terminiją. Tačiau šiuolaikinių tokių terminų vertimų, surinktų iš Europos Komisijos generalinio vertimo direktorato vertimų atminčių bei Donelaičio lygiagrečiojo tekstyno, analizė rodo, kad ši taisyklė dažnai ignoruojama ir taikomos įvairios vertimo strategijos. Be to, žodynuose siūloma tokių terminų vertimų gausa rodo, kad lietuviškoji verslo terminija dar nėra nusistovėjusi, bet pastebima tendencija atsisakyti metaforiškumo.
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Ooi, Beng Yeow. "Computational approaches to the lexicon : a lexical frame analysis of business English." Thesis, Lancaster University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.385264.
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Varcasia, Cecilia. "Response turn formats to business telephone calls in English, German and Italian." Thesis, Lancaster University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.504178.
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Koteyko, Nelya. "Bias in presenting the business world : English loanwords in Russian print media." Thesis, University of Birmingham, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434079.
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Ojanperä, O. (Olga). "Effects of using English in business communication in Japanese-based multinational corporations." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201402131106.
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Japanese companies are internationalising and becoming increasingly involved in global business. It has become more and more common in Japan to use English, the global language of business. Recently, English has been introduced as the official language of a few Japanese corporations and discussions are going on in many other companies. English is not used for international operations solely but it is required in almost all functions.
English has an undeniable role as the lingua franca of global business. Using English is no more a choice but inevitable for companies trying to compete in international markets. Yet, the effects of English in business communication have not been studied much until recent years.
The aim of this research is to examine the effects of using English in Japanese-based multinational corporations. Using qualitative research method, the empirical part of the study is comprised of a two-step research including three interviews and a questionnaire. Participants were selected from four Japanese-based multinational corporations.
Three main topics are discussed in the study. Firstly, the role of language skills in cross-cultural business communication is analysed. Secondly, the effects of using English in Japanese companies are studied on two levels including individual and company levels. On individual level, it is discussed how using English affects job performance, and how English language skills affect career development in Japanese corporations. On company level, it is examined how the corporate strategy can support effective use of English in Japanese companies.
There were two main findings in this study. Firstly, English language skills can contribute to better job performance and promotion in Japanese-based multinational corporations. Employees with English language skills seem to have better chances for promotion and overseas assignments, and have wider career choices. On the other hand, using English can make communication slow, cause misunderstanding, create frustration and create barriers for employees with poor language skills. Secondly, it was found out that the company strategy has an essential role in supporting effective business communication in English. Not only can the company choose the right language policy, but it can enhance effective use of English, by creating an encouraging atmosphere and offering its employees opportunities to use and practise English language skills.
In summary, by presenting a qualitative study of Japanese-based multinational corporations, this research aims at contributing to better understanding of effective business communication. The role of language cannot be left aside, since effective cross-cultural business communication can define Japanese companies’ success in today’s multicultural business world.
This study was conducted in Tohoku University research programme during academic year 2012–2013, in Sendai, Japan.
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Roienko, L. V. "Using online educational platforms as an effective way of business English learning." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/12977.
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Kasoff, Betty Lee. "Chinese use of English in business texts: strategies for communicating bad news /." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487931993470016.
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Moore, Neil Gregory. "Changing business management practices : an examination of the English professional football industry." Thesis, University of Liverpool, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533961.
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