Journal articles on the topic 'Brazilian audiences'
To see the other types of publications on this topic, follow the link: Brazilian audiences.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Brazilian audiences.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
André Luiz Maranhão de Souza-Leão and Bruno Melo Moura. "Acculturation of Brazilian NFL Fans in Virtual Interactions." Teoria e Prática em Administração 11, no. 1 (May 29, 2020): 75–92. http://dx.doi.org/10.22478/ufpb.2238-104x.2021v11n1.52141.
Full textAbstract:
Purpose: NFL is one of the most representative phenomena of contemporary American culture, working as a means to acculturing other audiences to the U.S. environment. Brazil has the second biggest international audience of the league in the world, and part of it is engaged to social networks during game broadcasts. Methodology: The study adopts the netnographic approach as research method, which was based on monitoring Twitter hashtags launched by ESPN channels in Brazil during three seasons, between 2016 and 2019. Results: Our findings reveal three practices of acculturation: comparison between Brazilian and American features, the embodiment of American rituals and routine changes to adjust to the schedule of the league. Theoretical contributions: This research contributes to marketing literature by showing how fan's interaction on social networks about massively mediated entertainment objects (i.e., media sports) can incorporate and resonate in an acculturation process. Practical contributions: Marketing professionals can look at fannish (i.e., prosumerist) interactions to achieve opportunities and competitive advantages based on reliable information acquired on social networks.
2
Neves, Josélia. "Subtitling Brazilian Telenovelas for Portuguese Deaf Audiences: An Action Research Project." Tradterm 13 (December 18, 2007): 121. http://dx.doi.org/10.11606/issn.2317-9511.tradterm.2007.47469.
Full textAbstract:
LSDA, A Legendagem para o Surdo e Deficiente Auditivo, foi inicialmente introduzida na televisão comercial portuguesa em 2003, com a oferta da legendagem de teletexto da novela brasileira “Mulheres Apaixonadas”. Ela seria desenvolvida em um projeto de Pesquisa de Ação que juntaria pesquisadores, praticantes, fornecedores e a comunidade surda num esforço conjunto de encontrar uma solução de legendagem viável para o contexto português. Apesar de que, num primeiro momento, tais legendas puderam ser consideradas legendação intralingual pura, esta provou ser um exemplo de transferência cultural e uma oportunidade para o questionamento de muitas das suposições da LSDA intralingüística tradicional. Isto se deve ao fato de que a mediação em caso significou tornar um texto audiovisual brasileiro em legendas escritas em português europeu para um público de surdos que lê tais legendas como sua segunda língua.
3
Viana, Giovanni Bogéa, and Maria Beatriz Felgar de Toledo. "The Brazilian Transparency Portal." International Journal of Web Portals 5, no. 3 (July 2013): 53–70. http://dx.doi.org/10.4018/ijwp.2013070104.
Full textAbstract:
One of the e-government goals is to enable public access of official information to all citizens. The diversity of the audiences may imply that the way the exposed information is understood may not be homogeneous. An evaluation of the Brazilian Transparency Portal, conducted as part of this research, has corroborated the previous assertion. This evaluation showed that the official classification may limit understanding depending on the public, because it may be unclear or not widespread. Although non-governmental agencies were satisfied with the way information was classified, regular users had several problems for finding information in the Portal. In addition, different users identified distinct classifications for the same data item. Based on these results, a framework was developed to improve the usability of the Portal. A new form of user interface adaptability called “adaptability by classification” was proposed within this framework. The novel aspect of the framework is to allow data presentation in different ways according to the classifications expected by groups of individuals with the main goal of increasing digital inclusion.
4
Pascual, Cristian. "Programming Brazilian music for a global film audience." Alphaville: Journal of Film and Screen Media, no. 19 (July 23, 2020): 139–45. http://dx.doi.org/10.33178/alpha.19.11.
Full textAbstract:
Music is one of the most cherished topics in Brazilian documentary filmmaking. Vinicius (Miguel Faria Jr., 2005), Raul: O início, o fim e o meio (Raul: The Beginning, the End and the Middle, Walter Carvalho, 2012) and Chico: Artista brasileiro (Chico: Brazilian Artist, Miguel Faria Jr., 2015) feature among the most successful Brazilian documentaries from the last twenty years, which makes clear their appeal to national audiences. However, to better articulate their significance it is also crucial to understand them from an international context. The In-Edit – International Music Documentary Film Festival, an event solely devoted to the screening and discussion of music documentaries, allows us to do so. First organised in Barcelona in 2003 and swiftly exported and adapted in multiple countries, the current In-Edit occurs annually in Chile, Brazil, Greece and the Netherlands. Throughout the years, it has also been celebrated in Argentina, Mexico, Germany, Colombia and Peru. In-Edit Brasil was first organised in São Paulo in 2009 and showcases a wide variety of music documentaries both from Brazil and abroad. At the same time, some Brazilian music documentaries are screened in other In-Edits, such as Chile and Spain. In effect, In-Edit organisers hold a privileged perspective on the role that Brazilian music and Brazilian music documentaries play within the international scene. Cristian Pascual (Barcelona, 1980) was the director of In-Edit Barcelona from 2007 to 2019, and he is still part of the organising committee. We met him in São Paulo in 2017, and he provided us with a programmer’s view of music documentaries from all over the world. Despite how political events have altered the country’s international influence in global politics (most notably Jair Bolsonaro taking over as president at the beginning of 2019), we believe that Pascual’s views present a rich reflection on Brazilian specificities regarding the production and reception of music documentaries today.
5
Bogo, Adelaide Maria, Alan Christian Schmitt, Elisa Henning, and Margarete L. A. Menegotto. "SOCIAL BEHAVIOR OF BRAZILIAN ORGANIZATIONS: AN ANALYSIS OF ISOMORPHISM MECHANISM." Brazilian Journal of Operations & Production Management 14, no. 1 (May 26, 2017): 102. http://dx.doi.org/10.14488/bjopm.2017.v14.n1.a11.
Full textAbstract:
Human's behavior is determined by variables that are commonly understood as needs and motives and, in general, it is motivated by a desire to achieve some goal. According to Maslow, these needs are construct on a hierarchy composed of five groups - physiological, safety, love/belonging, esteem and self-actualization. In order to fulfill these needs, organizations have social behavior to address the issues of human beings, individually or collectively way. Therefore, identifying the types of actions performed and then analyzing them in the context of basic human needs, will allow us to understand isomorphic features in the social behavior of these organizations. In this sense, this study aims to analyze the social behavior of Brazilian organizations and the existence of isomorphism in these practices. The sample consists of companies listed on the ISE-BOVESPA stock market and the data were collect in the Sustainability Reports. The methodology utilize Content Analysis technique to define the categories and descriptive statistics to understand the isomorphic behavior. The findings indicate a concentration of actions on the need for ‘Safety’ and the existence of coercive and normative isomorphism in social activities for internal audiences and mimetic isomorphism in actions aimed at external audiences.
6
Magaldi, Cristina. "Adopting imports: new images and alliances in Brazilian popular music of the 1990s." Popular Music 18, no. 3 (October 1999): 309–29. http://dx.doi.org/10.1017/s0261143000008898.
Full textAbstract:
Anyone visiting Brazil today in search of an idealised ‘Brazilian Sound’ might, at first, be disappointed with the popular music scene. The visitor will soon realise that established musical styles such as bossa nova and MPB (Música Popular Brazileira (Brazilian Popular Music)), with their well-defined roles within the Brazilian social and political scene of the 1960s, 1970s, and early 1980s, have lost their immediate appeal with some contemporary audiences, and especially with Brazilian urban youth. In the 1990s, Brazilian radio and TV are saturated with a variety of new local genres that borrow heavily from international musical styles of all kinds and use state-of-the-art electronic apparatus. Hybrid terms such assamba-rock, samba-reggae, mangue-beat, afro-beat, for-rock(a contraction of forró and rock),sertaneja-country, samba-rap, andpop-nejo(a contraction of pop andsertanejo), are just a few examples of the marketing labels which are loosely applied to the current infusion of international music in the local musical scene.
7
Brune, Krista. "The Necessities and Dangers of Translation: Brazilian Literature on a Global Stage." Comparative Critical Studies 15, no. 1 (February 2018): 5–24. http://dx.doi.org/10.3366/ccs.2018.0257.
Full textAbstract:
This article examines how translation helped to establish Brazil as a tropical site of desire for foreign audiences in the nineteenth and twentieth centuries and how translations of contemporary literature often struggle to break free from this established dynamic. By studying the discursive construction of a modern Brazil in the nineteenth century and the practices of translation in contemporary Brazilian literature, I contend that the insertion of Brazil into realms of world literature often depends upon acts of representation and translation that frame the nation and its peoples as exotic. Analysing the Brazilian government's recent translation grants and contemporary English-language anthologies of Brazilian literature reveals a tendency to translate either an exotic Brazil marked by violence and poverty or a global Brazil inhabited by cosmopolitan characters. The piece concludes by reflecting on how a politics of untranslatability could transform the translation and global circulation of Brazilian literature.
8
Oliveira, Genaro. "A “great priest of civilization”: Reinterpreting Victor Meirelles’ A Primeira Missa through newspapers." Brasiliana: Journal for Brazilian Studies 9, no. 1 (September 5, 2020): 194–215. http://dx.doi.org/10.25160/bjbs.v9i1.120083.
Full textAbstract:
Using newspapers as primary sources, this article presents an innovative analysis of Victor Meirelles’ A primeira missa no Brasil (1860). Beyond canonical interpretations of Meirelles’ work as an erudite depiction of the beginning of Brazil’s history in 1500, the article demonstrates that for viewers of that time the painting also, and above all, represented the beginning of the history of Brazilian art in the 1800s. It demonstrates this by following general art debates in newspapers of the period, specifically in the years before and after the highly anticipated return of the young Meirelles from his European sabbatical. Debates in the press illustrate how Meirelles’ significance for nineteenth-century audiences in particular, and for Brazilian art history as whole, can only be fully decoded by situating the artist within Brazilian elites’ political-intellectual efforts to achieve European-style civilisational progress during the first decades of the post-independence period.
9
Reily, Suzel Ana. "Música sertaneja and migrant identity: the stylistic development of a Brazilian genre." Popular Music 11, no. 3 (October 1992): 337–58. http://dx.doi.org/10.1017/s0261143000005183.
Full textAbstract:
Música sertaneja could be considered the Brazilian counterpart to American ‘country’ music. What defines the genre is not its rhythmic patterns, which vary considerably, but a performance style involving duplas (duos) singing in parallel thirds to the accompaniment of a guitar and a viola. Having developed out of southeastern traditional genres, it is the popular musical style that most appeals to migrants from these regions now living in the industrial centres of Greater São Paulo. Although today música sertaneja is primarily an urban phenomenon, the style also reaches audiences throughout the rural areas of central and southeastern Brazil.
10
Hahner, June E. "Recent Research on Women in Brazil." Latin American Research Review 20, no. 3 (1985): 163–79. http://dx.doi.org/10.1017/s0023879100021737.
Full textAbstract:
The last half-dozen years have witnessed an outpouring of Brazilian publications, both rigorous academic studies and popular essays, on women and their roles and activities within Brazilian society. Since the late 1970s, publishers and educated audiences have demonstrated an active interest in works on women that contrasts sharply with the hostile reception accorded Betty Friedan and the Brazilian translation of her Feminine Mystique in 1971. What was once a subject for ridicule has become a timely topic. In 1980 a compendium of the year's nonfiction titles revealed more books listed under the heading of feminism than under biology or botany, and almost as many as under anthropology or cooking.1 The expanding publications on socially determined sex roles have accompanied the development of a small, but active, feminist movement and a general increase in publishing activities in Brazil as the “redemocratization” process gains strength and readers seek more information on previously forbidden topics.
11
Borges, Gabriela, and Alex Caravela. "From City of God to City of Men: The Representation of Violence in Brazilian Cinema and Television." Cinémas 22, no. 1 (September 15, 2011): 123–48. http://dx.doi.org/10.7202/1005807ar.
Full textAbstract:
This paper discusses the representation of violence in Brazilian cinema and television through analysis of the TV seriesCity of Men(2003-7), which is a follow-up to the filmCity of God(2002), with the same actors, sets and non-linear narrative. The project began with the production of the TV episodePalace II(2000), which was developed intoCity of God’s script. After receiving international acclaim, it resulted in the production ofCity of Men. In this context, it is important to emphasise the relationship between cinema and television and their particular features as products of the Brazilian audiovisual industry’s renaissance in the 1990s. The representation of violence is analysed not only as a thematic issue common to Brazilian favelas but also as an aesthetic element of TV drama. The representation of the oppressed has been well known in Brazilian cinema since Glauber Rocha’s manifesto “Aesthetics of Hunger” (1965), in which he argues that films need to be aggressive in order to truly expose poverty. The main point to be addressed, however, is whether the representation of violence in this series conveys, criticises or reflects about what is really happening in Brazilian favelas or if it merely offers an aesthetic look into poverty for the delight of audiences in Brazil and abroad.
12
Lourenção, Marina Toledo de Arruda, Janaina de Moura Engracia Giraldi, and Vish Maheshwari. "Analysis of Brazilian fashion sectorial brand identity." Research Journal of Textile and Apparel 22, no. 3 (September 10, 2018): 291–314. http://dx.doi.org/10.1108/rjta-12-2017-0055.
Full textAbstract:
Purpose The purpose of the present study is to propose identifying similar characteristics and managerial actions of the sector brand identity elements among the associations that compound the Brasil Fashion System (BFS) brand. Design/methodology/approach An exploratory qualitative research was developed through in-depth interviews conducted with associations of the Brazilian fashion sector. Findings The results indicate that there are characteristics of the elements of brand identity that are similar between the associations that compound the BFS brand. However, there are also several distinct characteristics among them, which makes it difficult, in large part, to consolidate the brand identity of the Brazilian fashion industry abroad. Research limitations/implications Moreover, it was indicated that for sectorial brand cases with a great divergence among brand partners, the creation of sub-sectorial brand specific for each partner could bring better results, as in this way, brands could be created with more suitable attributes for each partner, which will better suit their target audiences. Practical implications A practical contribution is also obtained, as the study can help in elaborating upon improvements for the sectorial brands that represent a large partners group. Originality/value An empirical evidence of how to identify common attributes between sectorial brand partners was presented to have a consolidated brand image in the external market.
13
STROUD, SEAN. "Marcus Pereira's Música Popular do Brasil: beyond folklore?" Popular Music 25, no. 2 (May 2006): 303–18. http://dx.doi.org/10.1017/s0261143006000869.
Full textAbstract:
If Brazilian and international audiences now have a far broader view of the range of the musical tradition in Brazil, and particularly the heterogeneous richness of the regional tradition of popular music in that country, it is largely due to the pioneering work of Marcus Pereira. Following the example of Cecil Sharp and Alan Lomax, the Brazilian collector of popular music and culture set out in the mid 1970s to independently produce a series of recordings of regional popular music entitled Música Popular do Brasil. This huge project is important for three main reasons. First, in a climate of uncompromising political and artistic censorship, Pereira attempted to bring to the fore elements of a cultural and political debate that had polarised Brazil in the early 1960s: a debate that was abruptly terminated by the military dictatorship that seized power in 1964. Second, Música Popular do Brasil demonstrates the beginning of an awareness of a new, more complex relationship between traditional, largely rural popular culture and the increasingly urbanised Brazilian society of the mid-1970s. Finally, at a time when popular music in Brazil was increasingly orientated towards influences emanating from abroad, Marcus Pereira dramatically bucked the trend and re-introduced the Brazilian public to aspects of the regional, rural tradition of popular music and culture that would have a huge influence in Brazilian popular music over the last three decades of the twentieth century.
14
Ribke, Nahuel. "Media imperialism beyond the Anglo-Saxon axis, or negotiated hybridity? Neo-Orientalist telenovelas and transnational business in Brazilian television." Journal of Consumer Culture 17, no. 3 (August 25, 2015): 562–78. http://dx.doi.org/10.1177/1469540515602303.
Full textAbstract:
Since the beginning of the millennium, several Brazilian telenovelas have been partially produced abroad, incorporating in their storylines protagonists from different ethnic and religious backgrounds, exotic customs, foreign jargon, and attractive tourist locations in Middle Eastern and south-east Asian countries. This article aims to contribute to the debate regarding the asymmetries in media contents flow from “central” to “developing” countries, through analyzing the production of Brazilian “transnational” telenovelas broadcasted during 2001–2012. Rejecting the media imperialism thesis as formulated in the 1960s and 1970s, as well as the more optimistic approaches pointing to the erosion of persistent asymmetries in the production and reception of television contents, this study examines the economic, cultural, and political forces driving the production and consumption of television contents outside the Anglo-Saxon axis, pointing to the cooperation, conflicts, and negotiations between television producers, national audiences, international publics, and private actors.
15
Doidge, Mark, and Bárbara Schausteck de Almeida. "From goalscorer to politician: The case of Romário and football politics in Brazil." International Review for the Sociology of Sport 52, no. 3 (July 7, 2015): 263–78. http://dx.doi.org/10.1177/1012690215593669.
Full textAbstract:
During his playing days, the Brazilian striker Romário was one of the most famous footballers in the world. He played for three of Brazil’s top clubs in Rio de Janeiro, as well as Barcelona and PSV Eindhoven. He won the World Cup and scored over one-thousand goals throughout his career. After this successful career, Romário entered politics, first as a deputy in the city of Rio and later as a senator in the state of Rio de Janeiro. Romário’s electoral success is not simply down to his footballing ability, nor the popularity of the sport in Brazil. Sports stardom, celebrity and celebrity politicians are also engaging with complex cultural processes. He has traded on his footballing stardom, but he also connects with his electorate through specific policy campaigns that resonate particularly well with his Brazilian voters. More importantly, he uses football and his footballer career as a metaphor for the wider problems facing Brazilian society. Drawing on literature from Sports Stardom, Celebrity and Celebrity Politicians, this paper charts the political career of Romário within the socio-political context of Brazil and argues that celebrity politicians still need to engage with their audiences regardless of their previous careers.
16
Ortiz, Júlia dos Santos Bathke, and Roberto Pereira. "Computational Thinking for Youth and Adults Education: model, principles, activities and lessons learned." Revista Brasileira de Informática na Educação 29 (November 17, 2021): 1312–36. http://dx.doi.org/10.5753/rbie.2021.2338.
Full textAbstract:
Computational Thinking (CT) is considered one of the most needed abilities of the 21st Century as the usage of digital resources has become more and more frequent. Research on CT teaching has been growing over the last decade and Brazilian initiatives have focused on Elementary and High School students while less privileged audiences, such as non-literate citizens, are rarely addressed. The lack of literacy affects more than communication, but autonomy for economic, cultural and educational development, social interaction, and also the experience with information and communication technology. Non-literate citizens represent more than 11 million people in Brazil, and Youth and Adults Education (YAE) is an educational modality offered to these citizens. In this article, we present the main results from a Master's research that investigated CT as a means to reduce YAE's students' rejection and fear of technology, aware of their characteristics, contexts, and particularities. In our research, we consider that through the practice of CT people can comprehend how technology works and how it can be used, favoring familiarity, and reducing rejection and fear of technology. Grounded on Computing and Education literature, we conceived a model to plan and conduct initiatives for YAE, applying and studying our model in a case study conducted inside a Brazilian public school during 8 workshops with 17 participants. For the case study, 9 principles to support the practice with YAE students were identified and used to inform 12 activities created/adapted for practicing CT throughout the workshops. A research overview is presented, along with its theoretical grounds to the main results from the case study and lessons learned. Results show the model as promising to inform practices to exercise CT abilities, sensitive to the audience's context.
17
Melo, José Florentino Vieira de, Ana Lúcia de Araújo Lima Coelho, Guilhardo Barros Moreira de Carvalho, and Nicolle Sales da Costa. "How a Brazilian Public University Understands Sustainability: A Study Based on Sociological Discourse Analysis." Journal of Management and Sustainability 11, no. 1 (May 7, 2021): 187. http://dx.doi.org/10.5539/jms.v11n1p187.
Full textAbstract:
This paper aims to analyze the sustainability discourse manifested by a public institution dedicated to higher education located in the northeastern region of Brazil, the Federal University of Paraiba, during the time interval between the years 2009 and 2020. It used Sociological Discourse Analysis as a research method. It also used the documentation produced by the institution as a data source, in particular its Institutional Development Plans and Management Reports, as well as the media content produced and broadcast by its television channel and magazine. The research also used conversations held with employees linked to organizational management and observations recorded through photographs. Some questions were the basis for the data analysis: Who is the speaker; What is the position of the speaker; Which audiences did the speaker target; What did the speaker silence in the discourse; How did the speaker organize the speech; The research discovered discursive positions, narrative configurations, and semantic spaces that revealed an institution focused on its social function. It used teaching, research, and extension activities to be active in contact with society but placed its internal challenges in the background. It emerged that, despite understanding the importance of sustainability, internal actions to transform the organization into a laboratory for experimentation in this sense decreased due to the prioritization of combating recurrent socio-economic problems.
18
Ferro, Simone, and Meredith W. Watts. "Traditionalism and Modernity: Choreography and Gender Portrayal in the Brazilian Popular Dance Bumba-meu-boi." Congress on Research in Dance Conference Proceedings 2012 (2012): 51–62. http://dx.doi.org/10.1017/cor.2012.6.
Full textAbstract:
Dancers in the Brazilian folk celebration Bumba-meu-boi once performed in simple, repetitive, and predominantly circular movements. This structure promotes multigenerational participation, increases community interaction, and maintains a semi-intact historical legacy. Nevertheless, many groups are currently adopting choreographic steps and patterns familiar from popular entertainment culture and urban Carnival celebrations. This evolution is uneven, with many of the nearly 300 groups that perform in the federal state of Maranhão maintaining the older practices. Nevertheless, for groups embracing modern entertainment values, greater appeal to tourists and general audiences comes at the cost of the traditional form and content of the celebration described by field researchers only two or three decades ago. Gender presentations have been particularly affected, with the increased use of elaborate and skimpy costumes, younger and more athletic performers (mostly young women), and professionalized musical support. These changes are part of the modernization and urbanization of the festival, and they create an ambivalent dialectic in which women appear increasingly as leaders and major performing figures, but also as chorus line bodies with minimal narrative function. Our research includes visual documentation from several years of field research in Sao Luis (Maranhão), Brazil, available online at http://simoneferro.com. Albums of still photography are available at http://meredithwwatts.com.
19
Treece, David. "Bringing Brazil’s resistance songs to London: words and music in translation." Veredas: Revista da Associação Internacional de Lusitanistas, no. 27 (August 30, 2018): 68–84. http://dx.doi.org/10.24261/2183-816x0427.
Full textAbstract:
n the context of Brazil’s post-2016 crisis, the article examines how a songwriting repertoire from the 1960s and 70s might still convey ideas of resistance to repression and authoritarianism across half a century of history and across the cultural and linguistic distance between Brazil and London. It explores the potential for song translation in mediating this process, reflecting briefly on a practical, performance-based interactive project undertaken with London audiences in 2017, entitled “The São Paulo Tapes: Brazilian Resistance Songs Workshops”. After outlining a thematic and stylistic typology for the early years of military rule, it then argues that the post-1968 period of hardline repression marked a shift from the song of protest to that of resistance, whose poetic-musical language became distinctly lyrical, something that would need to be reflected in the translator’s work.
20
Monteiro, Thel Augusto, Antonio Carlos Giuliani, Nadia Kassouff Pizzinatto, and Emigdio Larios-Gomez. "Managing the digital consumer: insights from Brazil and Spain." Journal of Manufacturing Technology Management 30, no. 8 (December 9, 2019): 1196–215. http://dx.doi.org/10.1108/jmtm-12-2017-0272.
Full textAbstract:
Purpose The purpose of this paper is to analyze the concepts attributed to the use of technology in the digital environment and its relations with consumer behavior in Brazil and Spain. Design/methodology/approach This paper discusses the concepts that cover the use of technology in the relations between technological changes in e-commerce and consumer buying behavior in a digital world, using the Technical Availability Index (Techqual), by Parasuraman (2000), applied to Brazilian and Spanish consumers. Findings Correlations between the concepts attributed to the use of technology by consumers have been identified which, in turn, may allow small- and medium-sized companies to develop strategies to improve engagement with their target audiences. Research limitations/implications This study explains how the understanding of these concepts can be continuously improved, proposing a continuous strategic review by the digital companies. The proposed approach to identify and measure assigned concepts can be tested in different performance sectors. Practical implications This study is unique in presenting concepts that can allow digital companies new ways of approaching their target audience, relationship with customers and positioning strategies. Social implications This research promotes a different look at how consumer behavior is understood, not only by companies, but also by individuals themselves, which may provide a better understanding of their behavior. Originality/value This study presents a comparative study among countries that are references in the digital consumer market, and links theory and practice in studies of consumer behavior.
21
Savell, Stephanie. "Performing humanitarian militarism." Focaal 2016, no. 75 (June 1, 2016): 59–72. http://dx.doi.org/10.3167/fcl.2016.750105.
Full textAbstract:
This article investigates a case in which the Brazilian military, according to national press, “invaded” and “occupied” a Rio de Janeiro favela neighborhood under the auspices of a public security program. Rio’s “pacification” program aims to replace drug trafficking organizations’ control of favelas with Pacifying Police Units and counts on the occasional participation of the military. Based on research with military personnel and favela residents, I investigate the construction and consequences of the pairing of militarism with humanitarianism. I show how these logics are not opposed, as they might at first sound, but in practice, deeply aligned. Among other reasons, both state force and state caregiving are performances to justify military presence on the streets to audiences in and outside the favela. The visible spectacle of humanitarian militarism effaces abuses and makes light of the everyday fears and insecurities suffered by the urban poor.
22
Escosteguy, Ana Carolina. "Latin American media reception studies: notes on the meaning of gender and research methodologies." Revista FAMECOS 11, no. 24 (April 12, 2008): 46. http://dx.doi.org/10.15448/1980-3729.2004.24.3264.
Full textAbstract:
The author explores a comparative analysis of key methodological approaches and theoretical debates between, on the one hand, Latin American and Brazilian reception analysis, and, on the other hand, the same branch in the anglophone academy. This kind of investigation is related to the general rise of cultural studies in Latin America from the mid-1980s on. Reception studies give special attention to female audiences, especially middle-age women from lower classes. Methodologically, this empirical research, adopting qualitative methods, has sought to concentrate on the accounts of the spectator herself, commonly using in-depth interviews and sometimes including participant observation. The author sustains that, although reception research concentrates its focus on women’s experience as a whole, it avoids the specificity of women’s issues. The conclusion stands that, in contrast with cultural studies elsewhere, the encounter of feminism with reception analysis within Latin America, specially in Brazil, hasn’t happened yet.
23
Reyes Novaes, André. "Maps in Newspapers." Brill Research Perspectives in Map History 1, no. 1 (April 23, 2019): 1–118. http://dx.doi.org/10.1163/25893963-12340001.
Full textAbstract:
Abstract Maps in newspapers generated many discussions among cartographers and geographers working from different approaches and theoretical backgrounds. This work examines these maps from a historiographical as well as a historical perspective. It considers three main questions, namely how maps in the press should be conceptualized, how cartographic images in newspapers have been studied, and how these images changed over time. In order to provide a perspective on the origins, development, and impact of war maps in the press, this work will explore maps representing three geopolitical conflicts for Brazilian audiences: The War of the Triple Alliance (1864–1870), World War II (1939–1945) and the War on Drugs in Rio de Janeiro’s favelas (1994–2010). By exploring these war maps, specific cartographic practices used in this genre as well as the connections that this mode has with other types of map production and consumption will be identified.
24
Hisayasu, Louise, and Gabriel Uchida. "The Best Weapon is Camera: Interview with Gabriel Uchida." Protest, Vol. 4, no. 2 (2019): 14–25. http://dx.doi.org/10.47659/m7.014.int.
Full textAbstract:
Contribution focuses on the series Travelling Through the Territory by Brazilian photographer, Gabriel Uchida, in collaboration with the Uru-eu-wau-wau. In the interview, his experience living and collaborating with the Native peoples of the Amazon, the political climate in Brazil and the unsettling feeling towards the destruction of the Amazon are discussed. Brazil’s historical narrative has largely situated itself in contraposition to Indigenous narratives, which are often marginalized and submerged to a time immemorial. Illegal land invasions, death threats and injustice are on the rise, heightened by the damaging rhetoric of President Bolsonaro. Today, the Indigenous population is inseparable from resistance and protest, photography lends itself as a tool for self-defense and preservation. Besides cameras, the Internet is largely accessible, compact (smartphones) and provides direct contact with global audiences, contributing to the circulation of information and unbiased narratives. Keywords: amazon, Brazil, indigenous, marginal narratives, uru-eu-wau-wau
25
Oliveira, Carlos Eduardo. "QUEM QUER A SUA MTV? CAMINHOS DE UMA NOVA EMISSORA NO BRASIL (1984-1990)." Entropia 05, no. 10 (2017): 30–59. http://dx.doi.org/10.52765/entropia.v5i10.341.
Full textAbstract:
This paper analyzes MTV's attempts to enter Brazil throughout the 1980s, during the historical context of democratic transition and the promulgation of the 1988 Federal Constitution. MTV Brazil started operating in 1990, through the business agreement between Grupo Abril and Viacom. It was the first segmented television channel in the country that was aimed at young audiences and broadcast on UHF. MTV’s particularity lies in the transmission on an open network and inserted in the context of renewal and freedom of Brazilian society, which structured narratives of political, social and cultural opening, having as a landmark the promulgation of the 1988 Federal Constitution. Thus, this article seeks to approximate the reasons why MTV's entry proposals did not take effect, in the agreements with TV Gazeta in 1985, and Rede Manchete in 1986, and the post-dictatorial process involved by ruptures and permanencies in the construction of democracy. The agreement between MTV and Grupo Abril was made possible due to the effectiveness of the Constitutional Charter, which guaranteed the end of the state censorship apparatus, and the new regulation of television concessions. The primary sources in this article is the newspapers Folha de São Paulo and Jornal do Brasil, with news reports that dealt with these issues. Establishing dialogues with Renato Ortiz and Marcos Napolitano, in order to understand the Brazilian process of cultural modernization and the political paths in the 1980s, and, also, with Reinhart Koselleck to analyze the Futures Past that involved MTV.
26
Nord, Christiane. "Proper Names in Translations for Children." Meta 48, no. 1-2 (September 24, 2003): 182–96. http://dx.doi.org/10.7202/006966ar.
Full textAbstract:
Abstract Drawing on a corpus of eight translations of Lewis Carroll’s Alice in Wonderland into five languages (German, French, Spanish, Brazilian Portuguese, Italian), the paper discusses the forms and functions of proper names in children’s books and some aspects of their translation. In Alice in Wonderland, we find three basic types of proper names: names explicitly referring to the real world of author and original addressees (e.g., Alice, her cat Dinah, historical figures like William the Conqueror), names implicitly referring to the real world of author and original addressees (e.g., Elsie, Lacie and Tillie, referring to the three Liddell sisters Lorina Charlotte, Alice and Edith Mathilda), and names referring to fictitious characters. An important function of proper names in fiction is to indicate in which culture the plot is set. It will be shown that the eight translators use various strategies to deal with proper names and that these strategies entail different communicative effects for the respective audiences.
27
Stefanello, Vagner, Enzo Del Olmo Pozzatti, Tailor Johann Bueno, Brenda Medeiros Pereira, and Alejandro Ruiz Padillo. "Elaboração do Plano de Mobilidade Urbana de uma cidade de pequeno porte: o caso de Cachoeira do Sul, Brasil." Ciência e Natura 42 (February 7, 2020): 20. http://dx.doi.org/10.5902/2179460x40588.
Full textAbstract:
Following the approval of Law 12.587.12 and an institution of the National Urban Mobility Policy, Brazilian municipalities started adapting new principles of sustainable mobility, thus preparing their Mobility Plans. The city of Cachoeira do Sul, with support from the Santa Maria Federal University (Cachoeira do Sul Campus), has recently developed its plan that focus on current city needs and prioritizing non-motorized modes of transport and public transport services. This paper aims at presenting the process of developing the Plan and extension actions to promote it. During its development, meetings and workshops related to the theme were held, as well as public audiences and technologies were again involved in the analysis of the city's needs regarding mobility. The information collected based diagnostics and analysis to solve current problems. Finally, this paper also presents activities related to the implementation of the Urban Mobility Plan, which shall succeed through actions implemented, their effective monitoring and the support of the population for the principles of sustainable mobility.
28
Ribke, Nahuel, and Jerome Bourdon. "Transnational activism, new and old media: The case of Israeli adoptees from Brazil." New Media & Society 18, no. 11 (July 10, 2016): 2649–63. http://dx.doi.org/10.1177/1461444815588767.
Full textAbstract:
This is a case study of transnational activism across media genres and platforms, focusing on young Israeli adoptees from Brazil, struggling to trace their biological origins, recover (to some extent) their culture of birth and make their plight known. Theoretically speaking, this study is based on the notion of hybridity, understood as a strategy used by individuals to elaborate new social identities (Israeli adoptees organized as online support group, moving to activism, recovering their culture of origin through media and travelling), by media producers to elaborate texts relevant to complex audiences (dramatized documentary, transnational ‘docu-telenovela’, Brazilian prime-time entertainment programme used to expose social problems), and more generally, as a characteristic of the media system that constantly (re)combines technologies, genres and actors. Hybridity, however, should not be confused with equality. Relations between system components are mostly asymmetrical, but are constantly evolving, often unpredictably, offering some manoeuvrability even for weaker actors.
29
Freiberger, Rubens Luìs, and Juarez Diego Siqueira. "AUDIÊNCIAS DE CUSTÓDIA NO BRASIL: UMA APRESENTAÇÃO DESTE INSTITUTO OBSERVANDO-SE OS PRINCÍPIOS DE DIREITO PENAL E AS PRISÕES PENAIS DO ORDENAMENTO JURÍDICO BRASILEIRO." Ponto de Vista Jurídico 7, no. 1 (August 9, 2018): 129. http://dx.doi.org/10.33362/juridico.v7i1.1494.
Full textAbstract:
<p class="resumo">O presente artigo retrata o instituto da Audiência de Custódia, implementado no ordenamento jurídico nacional em 15 de dezembro de 2015. Estas audiências visam uma apresentação do indivíduo detido a um juiz para que seja examinada a legalidade da prisão, as condições e o tratamento recebido por parte das autoridades que a realizaram e ainda para verificação sobre a necessidade de manutenção da prisão durante o decorrer do processo. Muitos aspectos foram questionados pela doutrina, magistrados, delegados de polícia e por demais operadores do direito, tanto sobre a legalidade do meio de implantação deste instituto e também sobre a necessidade de realização ou não dessas audiências. O estudo faz uso do método indutivo associado à pesquisa bibliográfica, utilizando a produção descritiva e observando a Normalização dos Trabalhos Acadêmicos da Universidade Alto Vale do Rio do Peixe (UNIARP), bem como as regras da Associação Brasileira de Normas Técnicas (ABNT).</p><p class="resumo"><strong>Palavras-chave: </strong>Audiência de Custódia. Prisões. Legalidade. Implantação.</p><h3>CUSTODIAL AUDIENCES IN BRAZIL: A PRESENTATION OF THIS INSTITUTE OBSERVING THE PRINCIPLES OF CRIMINAL LAW AND PENAL PRISONS OF THE BRAZILIAN LEGAL ORDER</h3><div><p class="abstractCxSpFirst"><strong>Abstract: </strong>This article portrays the institute of the Hearing of Custody, implemented in the national legal system on December 15, 2015. These hearings aim at presenting the individual detained to a judge to examine the legality of the prison, the conditions and the treatment received by of the authorities that carried it out and also to verify the need to maintain the prison during the course of the proceedings. Many aspects were questioned by the doctrine, magistrates, police officers and by other operators of the law, as much on the legality of the means of implantation of this institute and also on the necessity of realizing or not of these audiences. The study uses of the inductive method associated with the bibliographic research, using descriptive production and observing the Standardization Works of academic works of the University Alto Vale do Rio do Peixe (UNIARP), as well as the rules of the Brazilian Association of Technical Norms (ABTN).</p><p class="abstractCxSpLast"><strong>Keywords: </strong>Custody Hearing. Prisons. Legality. Implantation.</p></div>
30
Persigo, Patricia Milano, Andreia Silveira Athaydes, and Gehysa Guimaraes Alves. "Os profissionais de relações públicas e comunicação: competências para a diversidade." Relaciones Públicas en tiempos del confinamiento 10, no. 19 (June 26, 2020): 223–46. http://dx.doi.org/10.5783/rirp-19-2020-12-223-246.
Full textAbstract:
In the past two decades, discussions on diversity have broadened. In the Brazilian context, especially in the private sector, the importance of this agenda is noticeable. For instance, the Brazilian newspaper “Folha de São Paulo” addressed the theme on the article “Diversity is the champion: What the World Cup and profitable companies can teach about inclusion” (FSP. July 23, 2018). In this article, Liliane Rocha, who is the founder and CEO of Kairós Management – Sustainability and Diversity Consultancy, explains that discussions about diversity within organizations started from the idea of sustainability, which became even broader when understood not only from an environmental basis, but also from a social impact perspective. In February 2019, the social networking website Facebook launched the Ads 4 Equality tool. By using algorithms, the advertising campaigns of agencies and advertisers are analyzed as to the representativeness of their characters in relation to the Brazilian population in terms of sex, race and body type (Coletiva.Net, 2019). The examples previously mentioned, in addition to the diversity initiatives in organizations, reveal that some reflections on the relationship with such diverse social groups are necessary. By doing so, it is believed that organizations can achieve their goals and contribute to the development of their social environment. Therefore, it is necessary to know to what extent the knowledge, skills and attitudes (Fleury & Fleury, 2001; Durand, 1998; Fawkes et al. 2018) of professionals in the communication market contribute to the practice of diversity in organizations (Fleury, 2000; Serrano, 2007; Thomas, 1999). With this in mind, we have developed an exploratory research based on a structured questionnaire with 33 questions. This tool was applied via Google forms to a non-probabilistic sample by accessibility (Weber & Persigo, 2017).). We obtained 191 participants and, based on the results, it was found that the majority reaffirm the importance of the theme, however only a few have actually worked on it. With regard to the effective development of diversity, knowledge on the issues of gender, race and accessibility, for example, was the least mentioned by these professionals as being necessary for communication activities, such as planning and mapping audiences, which are essential for any communicative structure. There is also evidence that the organizations involved in the research are not yet in the diversity management stage (Serrano, 2007). In theory, this situation would explain why certain competences, such as knowing how to learn and knowing how to engage to have a strategic vision (Fleury & Fleury, 2001), did not seem to be properly mobilized by the interviewed professionals. One of the most mentioned competences was precisely the mapping of audiences, whereas the others, related to individual diversity (race, religion, gender, and so on), were not recognized as those used by professionals on a daily basis. This perspective can help us somehow explain why diversity is still often practiced at the discursive (image gain) and utilitarian (profitability) levels. As a result, this study reveals a path to be followed by these professionals with a view to a more inclusive society.
31
Saint-Loubert, Laëtitia. "Variable Frames: Women Translating Cuban and (Afro-) Brazilian Women Writers for the French Literary Market." Mutatis Mutandis. Revista Latinoamericana de Traducción 13, no. 2 (August 24, 2020): 401–20. http://dx.doi.org/10.17533/udea.mut.v13n2a10.
Full textAbstract:
This article seeks to examine how contemporary works of fiction and non-fiction by women from Cuba and Brazil are translated and marketed for Francophone readers. It will focus on Wendy Guerra’s novels, translated into French by Marianne Millon, and on contemporary Brazilian (non) fiction translated into French by Paula Anacaona, the head of Anacaona Éditions, a publishing outlet specialized in Brazilian literature for Francophone readers. The contribution will start with a brief presentation of the French publishing sector and some of the recurring patterns observed in what is often labeled as littérature étrangère or littérature monde (foreign literature and world literature, respectively), exploring various layers of intervention that appear in translated fiction. The article will then further explore the role of paratext in the marketing of Caribbean literatures for (non-)metropolitan French audiences, before it examines the translations of Todos se van and Domingo de Revolución by Cuban writer Wendy Guerra. Paratextual matter in Marianne Millon’s Tout le monde s’en va and Un dimanche de révolution will be analyzed as a site of feminine co-production, in which the author and the translator’s voices at times collide in unison and at others create dissonance. In the case of Domingo de revolución, the French translator’s practices will be compared to Cuban-American Achy Obejas’s English translation (Revolution Sunday), in the hope of highlighting varying degrees of cultural appropriation and/or acculturation, depending on the translator’s habitus and trajectory (Bourdieu) and her own background. These reflections will lead to a broader analysis of paratext as a site of further agency and potential redress as (Afro-) Brazilian history and literature are examined in works circulated by writer/translator/publisher Paula Anacaona. Ultimately, figures traditionally sidelined from hegemonic and patriarchal (his)stories, whose voices are restored in Anacaona’s paratextual practices, will serve as illustrations of feminine publishing practices that challenge (phallo-)centric models from the metropolis.
32
Andrade, Josmar, Kavita Miadaira Hamza, and Duarte Miguek Xara-Brasil. "Business Ethics: International Analysis of Codes of Ethics and Conduct." Revista Brasileira de Marketing 16, no. 1 (March 30, 2017): 01–15. http://dx.doi.org/10.5585/remark.v16i1.3529.
Full textAbstract:
Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that codes of ethics are substantially more extensive and cover a larger number of categories in Brazilian companies, reflecting the organizations mission and perception of stakeholders concerns and priorities. We conclude that ethical issues severely impact company reputation and, in a comprehensive sense, overall Marketing performance. Marketing professionals should be systematically aware of how company core values are transmitted to different audiences, including the use of code of ethics to communicate both with internal and external publics.
33
Wyly, Mary. "Chicago's Newberry Library – Independent Research Library and National Resource." Alexandria: The Journal of National and International Library and Information Issues 7, no. 3 (December 1995): 181–94. http://dx.doi.org/10.1177/095574909500700305.
Full textAbstract:
One of several independent research libraries in the United States, the Newberry Library in Chicago, which is over 100 years old and has about 100 fte staff, has nationally significant collections in history, the humanities and music. Four special collections, each accompanied by an endowment for continuing acquisition, stand out: the Ayer Collection, now comprising more than 100,000 volumes, on early contacts between the Indian and the white man; the Greenlee Collection on Portuguese and Brazilian history; the Graff Collection on the American West; and the Wing Collection on the art of printing and graphic design. The library has pioneered in the field of preservation, and its Conservation Department presents training sessions and public programmes on the care of personal libraries and book handling. Access to the collections is gradually being automated, and a wide range of services and programmes for diverse audiences is offered. Its academic and educational programmes have made it a centre for advanced study in the humanities. Adult education seminars are held regularly, enrolling nearly 2,000 people.
34
Gonzales, Lucilene Dos Santos. "A REPRESENTAÇÃO DA MULHER CONTEMPORÂNEA NA PUBLICIDADE: os jovens ditam as novas tendências." Revista Observatório 4, no. 1 (January 1, 2018): 544. http://dx.doi.org/10.20873/uft.2447-4266.2018v4n1p544.
Full textAbstract:
Trata-se de uma investigação sobre a representação da mulher brasileira em publicidades de sete revistas nacionais de 2014 – 15 e verificar se há novas tendências nessa representação, tomando como referencial a pesquisa desta autora, em 2005, cuja predominância era de mulheres configuradas em ideais de beleza e boa forma, domesticidade, feminilidade e independente financeiramente, com indicação de tendências inovadoras. As revistas analisadas nesta pesquisa são Ana Maria, Capricho, Caras, Claudia, Isto é, Playboy e Superinteressante (edições de 2014 e 2015), mídias impressas direcionadas a públicos de idade, gênero e classes diferentes, permitindo, assim, uma visão mais abrangente sobre a imagem da mulher na publicidade brasileira.
PALAVRAS-CHAVE: Representação social; mulher brasileira; publicidade; revistas; tendências.
ABSTRACT
This is an investigation about the representation of Brazilian women in advertisements of seven national magazines of 2014 - 15 and to verify if there are new tendencies in this representation, taking as reference the research of this author in 2005 whose predominance was of women configured in ideals of beauty and good form, domesticity, femininity and independent financially, indicating innovative trends. The magazines analyzed in this research are Ana Maria, Capricho, Caras, Claudia, Istoé, Playboy and Superinteressante (editions of 2014 and 2015), print media directed to audiences of age, genre and different classes, thus allowing a more comprehensive view on the image of women in Brazilian advertising.
KEYWORDS: Social representation; Brazilian woman; advertising; magazines; tendencies.
RESUMEN
Se trata de una investigación de la representación de las mujeres brasileñas en la publicidad de siete revistas nacionales 2014-15 y comprobar si hay nuevas tendencias en esta representación, tomando como referencia la investigación del autora de este artículo en 2005 cuyo dominio se fijó en las mujeres ideales de belleza y fitness, vida doméstica, la feminidad y financieramente independiente, lo que indica tendencias innovadoras. La revista analizada en esta investigación son Ana María, Capricho, Caras, Claudia, Istoé, Playboy y Superinteressante (2014 y 2015 ediciones), medios impresos dirigidos a la edad del público, el género y clases diferentes, lo que permite una visión más completa en la imagen de la mujer en la publicidad brasileña.
PALABRAS CLAVE: La representación social; mujer brasileña; publicidad; revistas; tendencias.
35
Azevedo, Angelo Melim, Gregory Halle Petiot, Filipe Manuel Clemente, Fábio Yuzo Nakamura, Maxwell Viana Moraes-Neto, Gabriel Rodrigues Garcia, and Rodrigo Aquino. "Home training recommendations for soccer players during the COVID-19 pandemic." Revista Brasileira de Fisiologia do Exerc&iacute cio 20, no. 5 (November 28, 2021): 574–84. http://dx.doi.org/10.33233/rbfex.v20i5.4428.
Full textAbstract:
This pandemic of COVID-19 has a major impact on people's lives, and several governments ordered extended quarantine and requested social isolation to contain the spread of COVID-19 and flatten its contagion curve. Soccer practice was also severely affected by these pandemic effects, including the postponement of several championships, which involve large audiences. In Brazil, the professional leagues restart the official matches (e.g., Brazilian National Fourth, Third, Second, and First Divisions Leagues). However, some youth academies have not yet restarted their professional activities. Therefore, home-based training can be a good option in these cases. Here, we outline the benefits of home workouts using a multidimensional approach. First, we provide practical recommendations for physical, psychological, and tactical training. Next, we propose an example of a home training program spanning one weekly microcycle for soccer players, using load control based on the rating of perceived exertion. We highlighted that is crucial to make all these exercises fun and entertaining during the self-isolation period. The home training recommendations discussed and proposed in this research can and should be adjusted by the coaches according to their own ideas and athletes' access to equipment (e.g., treadmills, flywheel training, virtual reality).
36
Arregui, Aníbal G. "Embodying equivocations: Ecopolitical mimicries of climate science and shamanism." Anthropological Theory 20, no. 3 (February 2, 2018): 330–56. http://dx.doi.org/10.1177/1463499617753335.
Full textAbstract:
This article proposes a non-recursive detour for the perspectival concept of ‘equivocation’ by applying it to an ongoing ecopolitical approximation. I will describe how a Brazilian climatologist and a Yanomami shaman translate their concerns about the Amazonian rainforest in order to reach each other’s audiences. Drawing on their public appearances and published texts, it will be argued that they mimetically rephrase their environmental thinking according to – what they assume to be – the conceptual imagination and the formats of communication of the Other. The shaman’s and the scientist’s connective gestures are thus taken as part of an exceptional form of public, ecopolitical dialogue, concerned with the future of the rainforest. Whereas the concept of ‘equivocation’ has proven useful to disclose the translational–ontological gap between the native’s and the ethnographer’s conceptual languages, this article aims at looking somewhere else than the recursive, ethnographic Self. In particular, the argument will pay attention to how equivocations and the so-called ‘ontological differences’ might be embodied by specific actors, in specific situations, inviting us to describe how these differences are de facto navigated and co-implicated by people other than anthropologists.
37
Fabricio, Branca Falabella, and Luiz Paulo da Moita-Lopes. "Transidiomaticity and transperformances in Brazilian queer rap: toward an abject aesthetics." Gragoatá 24, no. 48 (April 30, 2019): 136–59. http://dx.doi.org/10.22409/gragoata.v24i48.33623.
Full textAbstract:
Queer rap has been shining in the homophobic world of hip-hop lately, especially in the contemporary New York music scene. Considered by many as the new kids on the block, queer rappers have been breaking down mainstream ways of composing, delivering and enacting rap tunes by working on more outwardly feminine performances characterized by ambivalence, hybridity and defiance. In this paper, we focus on how Rico Dalasam, a contemporary Brazilian rap performer, radicalizes this type of rupture, engaging in what we have termed ‘abject aesthetics’. The latter constitutes a spectacular semiotic landscape, in which mixed sexualities, genders, races, ethnicities, clothing styles, hair styles, rhythms, languages and registers interact. In fact, transperformances and transidiomaticity dominate his work, which we approach through a scalar sensitive lens (CARR; LEMPERT, 2016) and metapragmatic indexicality (SILVERSTEIN, 1993) as we analyze the artist’s lyrics, performances and their reception by different audiences. In doing so, we shed light on the smuggling of semiotic resources which subverts the usual circulation of linguistic and non-linguistic goods across borders. In particular, we discuss how Dalasam’s deterritorializing-multisemiotic enactments confront modernist epistemological and linguistic regimes by subverting logocentrism. The analysis focuses on the transit between the so-called margin and center and on the enigmatic meanings generated by the mixture of languages and performances. As a whole, these aspects leave interactants in a state of uncertainty since the assembled resources are not directly intelligible in a conventional sense, most often preventing straightforward object-designation associations. However, this sense of indetermination does not necessarily prevent communication from taking place. We therefore argue that Rico Dalasam, by forging faltering ways with signs, orients to constant movement as a way of inhabiting the border and formulating alternative rules for re-existence.----------------------------------------------------------------------------------TRANSISIOMATICIDADE E TRANSPERFORMANCES NO RAP QUEER BRASILEIRO: POR UMA ESTÉTICA ABJETAO rap queer tem tido grande repercussão no mundo homofóbico do hip-hop nos últimos tempos, especialmente no cenário contemporâneo musical de Nova York. Considerado por muitos como a nova sensação, os rappers queer têm desconstruído os modos considerados tradicionais de compor, falar e apresentar o rap ao fazerem uso mais abertamente de performances femininas, caracterizadas por ambivalência, hibridismo e resistência. Neste artigo, focalizamos como Rico Dalasam, um performer brasileiro contemporâneo, radicaliza esse tipo de ruptura, ao se engajar no que chamamos de “estética abjeta” Ela compõe uma paisagem semiótica espetacular, na qual sexualidades, gêneros, raças, etnias, estilos de roupa, cortes de cabelos, ritmos, línguas e registros se entrecruzam. Na verdade, transperformances e transidiomaticidade dominam seu trabalho, o qual abordamos por meio das noções de escala (CARR; LEMPERT, 2016) e indexicalidade metapragmática (SILVERSTEIN,1993) ao analisarmos as letras do rap, suas performances e sua recepção por audiências diferentes. O movimento analítico gera visibilidade para o atravessamento de recursos semióticos que subvertem a circulação de artefatos linguísticos e nãolinguísticos pelas fronteiras. Em particular, discutimos como o desempenho multissemiótico-desterritorializador de Dalasam confronta regimes epistemológicos e linguísticos modernistas, subvertendo o logocentrismo. O foco do estudo está no trânsito entre os chamados centro e periferia e nos significados enigmáticos gerados pela mistura de línguas e performances. Em sua totalidade, esses aspectos deixam os interactantes em um estado de incerteza, uma vez que os recursos reunidos não são diretamente inteligíveis em um sentido convencional, já que, muito frequentemente, evitam associações referenciais diretas a objetos. Contudo, esse sentido de indeterminação não necessariamente prejudica a comunicação. Argumentamos que Rico Dalasam, ao forjar modos vacilantes de usar signos, se coloca em movimentação constante como um modo de habitar a fronteira e de formular regras alternativas de reexistência.---Original em inglês.
38
Fonseca, Vitoria Azevedo da. "HISTÓRIA ESCOLAR, CINEMA BRASILEIRO E HISTÓRIA PÚBLICA: caminhos de uma memória." Revista Observatório 3, no. 2 (April 8, 2017): 92. http://dx.doi.org/10.20873/uft.2447-4266.2017v3n2p92.
Full textAbstract:
A proposta deste texto é refletir sobre a presença da temática da história escolar no cinema brasileiro ao longo de sua trajetória, a partir de uma comparação entre as etapas da constituição da disciplina escolar e a produção cinematográfica. Observamos, no entanto, que, nos últimos dez houve um distanciamento entre a história no cinema e a historia escolar, considerando ter sido esta aproximação muito comum em outros períodos históricos. Isso pode indicar, no entanto, que a temática histórica no cinema vem sendo ampliada para outros públicos e outros espaços deixando de ser pensada a partir de uma visão escolar da história e passando a englobar, no geral, outros interesses sociais.
PALAVRA-CHAVE: História escolar, filme histórico, ensino de História.
ABSTRACT
This text aims to reflect upon school History themes in the Brazilian movies throughout its course, starting from a comparison between the steps of discipline constitution and film production. However, in recente years, there has been a distancing between school History and History in the movies. The fact may be indicative that History themes in the movies have been directed to other audiences and areas besides not to be conceived from a school History´s point of view in order to meet another social concerns.
KEYWORDS: History, Historical film, History teaching.
RESUMEN
Este texto pretende reflexionar sobre los temas de Historia escolar en el cine brasileño a lo largo de su curso, partiendo de una comparación entre los pasos de la constitución de la disciplina y la producción cinematográfica. Sin embargo, en los últimos años, ha habido un distanciamiento entre la historia escolar y la historia en las películas. El hecho puede ser indicativo de que los temas de Historia en el cine han sido dirigidos a otras audiencias y ámbitos dejando de ser pensada a partir de una visión escolar de la historia y pasando a englobar, no general, otros espacios sociales.
PALAVRA-CHAVE: Historia de la escuela, la historia del cine, enseñanza de la historia.
39
Pereira, Klinger, and Flávia Luzia Oliveira da Cunha Galindo. "A Comunicação Pública como abordagem teórica empírica na estratégia de comunicação em uma instituição de ensino superior." Revista Foco 11, no. 2 (June 17, 2018): 101. http://dx.doi.org/10.28950/1981-223x_revistafocoadm/2018.v11i2.560.
Full textAbstract:
O presente artigo aborda a experiência de um estudo de caso que buscou no pensamento da Comunicação Pública (CP) propor uma política de comunicação para uma Instituição Federal de Ensino Superior (IFES), que desde sua fundação, 1910, não possui um documento oficial de comunicação para relacionamento com públicos estratégicos. Logo, com base na técnica de pesquisa auditoria de comunicação organizacional, uma abordagem de caráter qualitativo esquadrinhou as ambivalências internas e externas da comunicação organizacional e levantou o conjunto de recursos humanos, produtos e tecnologias que compõem o sistema de comunicação da IFES. Os resultados mostram as particularidades destes elementos e exemplifica de que maneira a Comunicação Pública pode ser adota como recurso estratégico em IFES, e por conseguinte, na Administração Pública brasileira. The present article approaches the experience of a case study that sought in the thought of the Public Communication (CP) to propose a communication policy for a Federal Institution of Higher Education (IFES), that since its foundation, 1910, does not have an official document of communication with strategic audiences. Therefore, based on the research technique of organizational communication auditing, a qualitative approach scrutinized the internal and external ambivalences of organizational communication and raised the set of human resources, products and technologies that make up the IFES communication system. The results show the particularities of these elements and exemplifies how Public Communication can be adopted as a strategic resource in IFES, and therefore, in the Brazilian Public Administration.
40
Disner, Geonildo Rodrigo, Maria Alice Pimentel Falcão, Carla Lima, and Monica Lopes-Ferreira. "Zebrafish Beyond the Bench: The ‘Plataforma Zebrafish Open Doors’ Programme." Alternatives to Laboratory Animals 49, no. 5 (September 2021): 175–81. http://dx.doi.org/10.1177/02611929211057889.
Full textAbstract:
The Butantan Institute is a pioneering Brazilian health sciences institution, which also houses a large science park with museums that contribute to ongoing science education for schools and the wider community. In recent years, as part of Butantan Institute’s Plataforma Zebrafish™, zebrafish embryos have been used for the dissemination of scientific knowledge during on-site events and as part of outreach campaigns to non-scientific audiences, mostly children. The aim of this work is mainly to demystify the activities of the scientific researcher, highlight the role of science in the furthering of knowledge, and increase public interest and confidence in science. In this article, the Institute’s ‘Plataforma Zebrafish Open Doors’ programme is described, which offered guided tours of the laboratory facilities. The tours gave visitors the opportunity to observe zebrafish research and embryo development, and to use the knowledge gained from this experience as a framework for understanding fundamental ethical issues. During the 2-day event, around 800 visitors (most of them school-age children) attended. Together with the guided tours, our experience of outreach offered meaningful opportunities to bring children and members of the public closer to science and ‘real-life’ scientists, hopefully inspiring and encouraging the next generation of scientists. It also gave the scientists an opportunity to engage more closely with wider society. We believe that these activities also substantially contribute to the wider dissemination of relevant experimental results that have been obtained with public funding and that impact society in general.
41
Carpes da Silva, Giuliander, and Gabriela Gruszynski Sanseverino. "Business Model Innovation in News Media: Fostering New Relationships to Stimulate Support from Readers." Media and Communication 8, no. 2 (April 16, 2020): 28–39. http://dx.doi.org/10.17645/mac.v8i2.2709.
Full textAbstract:
Customer relationships are an important pillar of a business model (Osterwalder & Pigneur, 2010). For years, though, news media has not invested much effort into nurturing rich connections with their consumers and, consequently, neglected the promotion of a participatory culture that could bring benefits for all involved (Neuberger & Nuernbergk, 2010; Rosen, 2006). Vanishing advertising revenue and changing habits of news consumption on the Internet create a situation for changing that situation—especially when considering journalism as a service (Jarvis, 2014). Therefore, this article employs multiple case-study research to analyze and compare how four digital news natives from different countries (<em>The Correspondent</em> from the Netherlands, <em>eldiario.es</em> from Spain, <em>Mediapart</em> from France, and the Brazilian branch of <em>The Intercept</em>) are creating more meaningful connections with their audiences in order to sustain their businesses. We found out that all cases resort in varying degrees to the ideology of journalism, personification, transparency, impactful content, and community as motivations to attract members, while at the same time refraining from advertising becomes a guarantee of independence. Social media is losing ground, as companies use their own platforms and channels, such as emails, to develop routines that take member participation into account in different levels—from intermediate to maximal—though customization is still limited. The challenge for online-born news companies is to manage so many variables while taking into consideration feedback from their sustainable base of members.
42
Domingueti, Daniel, Darlinton Barbosa Feres Carvalho, Diego Roberto Colombo Dias, and Valéria Conceição Oliveira. "Software-Based Simulation on a 3D Environment for Vaccination Teaching and Learning: Design Science Research." JMIR Medical Education 8, no. 4 (December 2, 2022): e35712. http://dx.doi.org/10.2196/35712.
Full textAbstract:
Background Student training requires specific laboratories for vaccination practice, which are usually limited, and even professionals’ continuing education regularly lacks proper care. Thus, new methodologies, concepts, and technologies, such as software-based simulations, are in highly demand. Objective This work aims to develop a 3D virtual environment to support teaching activities in the vaccination room. The software-based simulation must contribute positively to teaching considering a variable set of scenarios. Methods We applied the design science research method to guide the work. First, the concepts and opportunities were raised, which we used to build the simulation (ie, the proposed technological artifact). The development was assisted by a specialist, in which we sought to create a vaccination room according to Brazilian standards. The artifact evaluation was achieved in 2 stages: (1) an evaluation to validate the design with experts through the Delphi method; and (2) a field evaluation with nursing students to validate aspects of usability (System Usability Scale [SUS]) and technology acceptance and use (Unified Theory of Acceptance and Use of Technology version 2). Results We built the simulation software using the Unity game engine. An additional module was also developed to create simulation scenarios and view the students’ performance reports. The design evaluation showed that the proposed solution is adequate. Students’ evaluations confirm good usability (SUS score of 81.4), besides highlighting Performance Expectation as the most positively influential factor of Behavioral Intention. Effort Expectancy is positively affected by younger users. Both evaluation audiences cited the high relevance of the proposed artifact for teaching. Points for improvement are also reported. Conclusions The research accomplished its goal of creating a software-based simulation to support teaching scenarios in the vaccination room. The evaluations still reveal desirable improvements and user behavior toward this kind of technological artifact.
43
Träsel, Marcelo, Sílvia Lisboa, and Giulia Reis Vinciprova. "Post-truth and trust in journalism: an analysis of credibility indicators in Brazilian venues." Brazilian Journalism Research 15, no. 3 (December 30, 2019): 452–73. http://dx.doi.org/10.25200/bjr.v15n3.2019.1211.
Full textAbstract:
The terms ‘fake news’ and ‘post-truth’ have been used to describe the augmented dissemination potential of misinformation in digital networks in the second decade of the years 2000. In Brazil, different actors have been exploiting digital social networks for political purposes, disseminating content that imitates legitimate journalistic material, often obtaining better audience metrics than the news stories published by mainstream media. This article is divided into two parts. First, defines the term pseudojournalism to classify fraudulent texts that use journalistic narrative resources to deceive the audience. Second, it presents the results of an analysis of 23 political content producers with the greatest audience on Facebook in Brazil, based on the credibility indicators developed by Projeto Credibilidade (Trust Project). The results suggest that, in the current scenario, it is not possible to distinguish the quality journalism from pseudojournalism based on the characteristics of the websites and articles published by political content producers.Os termos “notícias falsas” e “pós-verdade” vêm sendo usados para descrever a potencialização da desinformação nas redes digitais na segunda década dos anos 2000. No Brasil, diversos atores vêm instrumentalizando as redes sociais para disputas políticas, espalhando conteúdo falso que imita materiais jornalísticos legítimos, muitas vezes obtendo mais audiência do que o noticiário de veículos tradicionais. Este artigo se divide em duas partes. Na primeira, conceitua o termo pseudojornalismo para classificar textos fraudulentos que usam os recursos narrativos jornalísticos para ludibriar a audiência. Na segunda, apresenta os resultados de uma análise de 23 produtores de conteúdo político do país com maior audiência no Facebook, a partir dos indicadores de credibilidade desenvolvidos pelo Projeto Credibilidade (Trust Project). Os resultados sugerem que, no cenário atual, não é possível distinguir o jornalismo de qualidade do pseudojornalismo a partir das características dos websites e matérias publicadas por produtores de conteúdo político.Las expresiones “noticias falsas” y “posverdad” vienen siendo utilizados para describir la potencialización de la desinformación en las redes digitales en la segunda década de los años 2000. En Brasil, distintos actores vienen instrumentalizando las redes sociales para disputas políticas, diseminando contenido falso que simula materiales periodísticos legítimos, obteniendo, a menudo, mayor audiencia que el noticiero de medios tradicionales. Este artículo está dividido en dos partes. Primero, conceptualiza el término pseudoperiodismo para calificar textos fraudulentos que utilizan los recursos de narración típicos del periodismo para engañar a la audiencia. En segundo lugar, presenta los resultados de un análisis de 23 productores de contenido político del país con mayor audiencia en Facebook, a partir de los indicadores de credibilidad desarrollados por el Proyecto Credibilidad (Trust Project). Los resultados sugieren que, en el escenario actual, no es posible diferenciar el periodismo de calidad del pseudoperiodismo a partir de las características de los sitios web y de materias publicadas por productores de contenido político.
44
Yakushenkov, Serguey N. "When the Naked Body Speaks: Brazilian Theater in the Search of National Identity." Corpus Mundi 3, no. 1 (May 30, 2022): 31–51. http://dx.doi.org/10.46539/cmj.v3i1.59.
Full textAbstract:
The naked body is a complex phenomenon, combining a variety of functions. Nudity can be symbols of threat/insecurity, aggression/victim, freedom/slavery. Teatro Oficina, located in the São Paulo suburbs, offers us a unique example of nudity for the construction of national identity. Based on the Brazilian poet Oswald de Andrade's "Anthropophagic Manifesto," the theatre founders made nudity and anthropophagy their theatrical credo. Formed in 1958 the theater has taken a leading place in the cultural life of São Paulo and Brazil. Despite censorship during the military dictatorship, Teatro Oficina consistently defended their right for freedom of expression.
Drawing attention to the first descriptions of the Brazilian natives by the Portuguese, de Andrade declared the importance of two main symbols from these characteristics: anthropophagy and nudity. The anthropophagy is understood by Teatro through the idea of the Brazilians capacity to devour the European achievements. Without rejecting the Western theater, the head of Teatro Jose Celso offers the audience the new corporeality concept. In this regard, not only the possible nudity of the actors, but also the willingness for actors and spectators to break the fragile edge of the customary. In theater there is no conventional theatrical stage, no generally accepted dialogues with the audience, which can also become part of the theatrical action, undressed or conversely dressed in theatrical costumes.
The Teatro Oficina’s phenomenon lies in their ability to construct a new corporeality in Brazil, based on the artificial construct by de Andrade and traditions of Brazilian culture: carnivalesque atmosphere, openness, hybridity.
45
Barbosa, Eliana Rosa de Queiroz. "‘Being the culture’ and ‘playing the culture’: Choro and the Brazilianness performed in Brussels." Crossings: Journal of Migration & Culture 12, no. 2 (October 1, 2021): 413–28. http://dx.doi.org/10.1386/cjmc_00042_1.
Full textAbstract:
Choro is an instrumental Brazilian music genre that emerged in Rio de Janeiro in the nineteenth century. It can adopt various forms with a basis of guitar, flute and cavaquinho ‐ the latter, a small guitar of Portuguese origin. Musical arrangements are normally elaborate, although in Brazil the players gather in usually informal and open settings, in indoors or outdoors formations called rodas (‘circles’). Following the customs of many Brazilian genres, players sit in a circle facing each other, the audience stands around and, occasionally, skilled couples dance to it. A roda de choro is not a concert, yet it is not just a rehearsal, but also a musical experience based on spontaneity. This article, drawing upon an observation exercise in the Brussels (Belgium) Choro scene, intends to explore the multitude of meanings of Choro as a practice in which Brazilians in diaspora, other migrants and locals engage and share experiences with each other, focusing on the social geographies of Choro and the social networks derived from this musical practice. The observation of this music-making process in Brussels raises additional questions of Brazilian (musical) identity in diaspora and its relation to the notions of longing (saudades), authenticity, affinity, transcendence and joy.
46
de Andrade Tosta, Antonio Luciano. "Fictional and everyday violence: the Brazilian audience as an interpretive community of Brazilian cinema." Canadian Journal of Latin American and Caribbean Studies / Revue canadienne des études latino-américaines et caraïbes 38, no. 1 (January 2, 2013): 17–34. http://dx.doi.org/10.1080/08263663.2014.883824.
Full text
47
Moura, Bruno Melo, and André Luiz Maranhão de Souza-Leão. "Consumption attachments of Brazilian fans of the National Football League." Innovation & Management Review 17, no. 3 (April 30, 2020): 251–66. http://dx.doi.org/10.1108/inmr-02-2019-0015.
Full textAbstract:
Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through a social media platform, seeking to integrate a collective consumption. Thus, attachments are established between consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL audience, during the transmissions of its games, results in consumption attachments. Design/methodology/approach The method undertaken was Netnography, commonly used to investigate cultural practices occurring in online environments. The research corpus consisted of messages posted on Twitterhashtags created by the ESPN Brazil channels to reverberate its broadcasts of the league between 2016-2017 and 2017-2018 seasons. Findings The findings of this study indicate that Brazilian audience interaction in social media establishes consumer attachment with the NFL by means of the brand elements and aspects of social life, mediated by the league. Research limitations/implications The research observed only the part of the Brazilian audience of the NFL that engages in the broadcasts of the games through social media. Practical implications The research of this study demonstrates how brands can use social media to enable social interactions that create or improve consumer attachments with them. Originality/value The study presents how a media brand imbricated in the American culture has been the target of attachment by Brazilian fans through social media interactions.
48
Lima, Erika Roberta Silva de, Francisca Natália da Silva, and Lenina Lopes Soares Silva. "RESSIGNIFICAÇÕES DAS POLÍTICAS EDUCACIONAIS NO ESTADO CAPITALISTA: ensino médio e educação profissional." Revista Labor 2, no. 18 (August 28, 2018): 17. http://dx.doi.org/10.29148/labor.v2i18.33501.
Full textAbstract:
RESUMOO Estado como interventor dos problemas sociais cria medidas de inclusão social por meio da implementação de políticas para atender a públicos específicos. Neste artigo temos como objetivo discutir as (re)ssignificações das políticas de integração entre ensino médio e educação profissional no contexto do Estado capitalista, observando o modelo de Estado brasileiro vigente e as ações desencadeadas para elaboração das políticas públicas educacionais. Para alcançar o objetivo proposto neste trabalho, adotou-se, como percurso metodológico, a pesquisa bibliográfica e a documental. Na revisão bibliográfica, dialogou-se, dentre outros, com trabalhos de: Ianni (1971), Carnoy (1988), Santos (1982), Afonso (2001) e Höfling (2001), discutindo-se as concepções de Estado e suas transformações no contexto da sociedade moderna; Bomfim (2008), apresentando a formação do Estado brasileiro e Moura (2012), Kuenzer (2009), Santos (2007), Ciavatta e Ramos (2011) e Kuenzer e Grabowski (2006), abordando as reformas e organização do Ensino Médio e da Educação Profissional. Concomitantemente à revisão bibliográfica, foi realizada uma pesquisa documental com o intuito de compreender como as políticas públicas são fixadas na literatura oficial. Esta última contou com os seguintes documentos: Decreto nº 2.208/1997, Decreto nº 5.154/2004, Decreto nº 6.302/2007 e Decreto nº 6.094/2007. Nesse sentido, a política apresenta-se como um ato que demanda ações e práticas, amparadas por leis, decretos e normas e que esses podem servir para conduzir as tramas das relações sociais e econômicas de forma reprodutora e/ou transformadora.ABSTRACTThe State as an intervener of social problems creates measures of social inclusion through the implementation of policies to attend specific audiences. The aim of this article is to discuss the (re)significations of the policies of integration between Secondary and Professional Education in the context of the capitalist State, observing the current Brazilian State model and the actions taken to elaborate the educational public policies. In order to accomplish the objective of this work, a bibliographical and documentary research was adopted as a methodological course. In the bibliographical review, there was a dialogue, among others, with works by: Ianni (1971), Carnoy (1988), Santos (1982), Afonso (2001) and Höfling (2001), discussing the conceptions of the State and its transformations in the context of modern society; Bonfim (2008), presenting the formation of the Brazilian State and Moura (2012), Kuenzer (2009), Santos (2007), Ciavatta & Ramos (2011) and Kuenzer & Grabowski (2006), addressing the reforms and organization of Secondary and Professional Education. Concomitantly to the bibliographic review, a documentary research was carried out in order to understand how public policies are laid down in the official literature. This last one was based on the following documents: Decree number 2.208/1997, Decree number 5.154/2004, Decree number 6.302/2007 and Decree number 6.094/2007. In this sense, policies are acts that demand actions and practices, supported by laws, decrees and norms and these can serve to conduct the fabric of social and economic relations in a reproductive and/or a transformative way.
49
De Souza-Leão, André Luiz Maranhão, and Bruno Melo Moura. "Extraordinary experience of the brazilian NFL audience: a netnography on Twitter interactions." PODIUM Sport, Leisure and Tourism Review 9, no. 2 (August 20, 2020): 214–40. http://dx.doi.org/10.5585/podium.v9i2.14505.
Full textAbstract:
Objetivo: Os telespectadores brasileiros da National Football League (NFL) são incentivados a repercutir sobre os jogos nas redes sociais, uma vez que as interações entre os consumidores mudam sua percepção sobre suas experiências. Assim, o objetivo da presente pesquisa é analisar como os telespectadores da NFL no Brasil expressam a experiência extraordinária de consumo a partir de interações virtuais definidas durante a transmissão de seus jogos.Metodologia: Adotamos o método netnográfico, elaborado para investigar as práticas de consumo cultural que ocorrem em ambientes online. Nosso estudo cobre três temporadas da NFL, de 2016 a 2019. O corpus de pesquisa é composto por todos os tweets relacionados às hashtags propostas pelos canais da ESPN Brasil para reverberar suas transmissões da liga.Originalidade/Relevância: A pesquisa apresenta como uma liga esportiva com repercussão midiática mundial propicia ao público uma experiência extraordinária não apenas pelo seu conteúdo, mas também pela interação on-line dos fãs através das mídias sociais.Principais resultados: Os resultados evidenciam duas categorias de experiência extraordinária: uma apresenta caráter midiático e diz respeito à maneira como a NFL fornece uma experiência incomum de consumo para os telespectadores no Brasil, enquanto a outra destaca uma modalidade esportiva que se baseia em características um tanto incomuns para consumidores de esporte no país.Contribuições teóricas/metodológicas: A pesquisa indica como o consumo de uma modalidade esportiva por um público virtualmente mediado emula as emoções e o senso de coletividade expressos durante as experiências presenciais, ainda que requerendo a noção de espetáculo.
50
Duarte, Fernanda P. "Impression management performances in a Brazilian mining company: The researcher as audience." Journal of Management & Organization 17, no. 2 (March 2011): 179–93. http://dx.doi.org/10.1017/s1833367200001607.
Full textAbstract:
AbstractWriting from an autoethnographic perspective, in this paper I re-visit Erving Goffman's ideas to examine impression management tactics used by staff from a large Brazilian mining company. The analysis is based on a 6-week fieldwork trip to Brazil in 2008 for the purpose of gathering qualitative data for a study on corporate social responsibility in the extractivist sector. Post-fieldwork reflections prompted the insight that during the data gathering phase of my research, I was subject to a series of impression management ‘performances’ by my corporate informants, carried out to foster a positive image of their company. In the paper I juxtapose data obtained during fieldwork and my personal reflections with selected excerpts from Goffman's The Presentation of Self in Everyday Life.