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Journal articles on the topic 'Branding'

To see the other types of publications on this topic, follow the link: Branding.

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Koswara, Annisa Nur Muslimah. "PENGARUH FAKTOR-FAKTOR CITY BRANDING BANDUNG SMART CITY TERHADAP PERSONAL BRANDING RIDWAN KAMIL SEBAGAI WALIKOTA BANDUNG." Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi 11, no. 2 (December 29, 2020): 91. http://dx.doi.org/10.17933/mti.v11i2.167.

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This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. Then the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil’s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding’s Factors of Bandung Smart City towards Ridwan Kamil’s Personal Branding. On the other hands, this research show 2 (two) factors in city branding Bandung smart city conformation, such as place brand assets and values.

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2

Koswara, Annisa Nur Muslimah. "PENGARUH FAKTOR-FAKTOR CITY BRANDING BANDUNG SMART CITY TERHADAP PERSONAL BRANDING RIDWAN KAMIL SEBAGAI WALIKOTA BANDUNG." Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi 11, no. 2 (December 29, 2020): 91. http://dx.doi.org/10.17933/mti.v11i2.167.

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This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. Then the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil’s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding’s Factors of Bandung Smart City towards Ridwan Kamil’s Personal Branding. On the other hands, this research show 2 (two) factors in city branding Bandung smart city conformation, such as place brand assets and values.

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3

Bonakdar, Ahmad, and Ivonne Audirac. "City Branding and the Link to Urban Planning: Theories, Practices, and Challenges." Journal of Planning Literature 35, no. 2 (October 2, 2019): 147–60. http://dx.doi.org/10.1177/0885412219878879.

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Through a critical reading of city branding theories and practices, this article identifies a nexus between city branding and urban planning related to master planning and placemaking. It brings attention to the challenges facing city branding including asymmetrical political processes, social inequity, tokenism, and gentrification. While city branding’s recent turn to participatory approaches unveils a rampant adoption of planning processes repackaged as master planning the place brand strategy, this stream of research and practice remains isolated and disconnected from urban planning theory and ethics. Recognizing this link, the article suggests, could help city branding address its challenges and develop its theoretical basis with more socially responsible and normative underpinnings.

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4

Bobrie, François. "Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands." Recherche et Applications en Marketing (English Edition) 33, no. 3 (August 23, 2018): 122–44. http://dx.doi.org/10.1177/2051570718791784.

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While marketing literature has been concerned primarily with the concept of the ‘brand’, it has neglected the study of branding in its most concrete figurative dimensions. This article is dedicated to a semiotic inquiry into the nature of brandings and the theoretical principles which take into account their visual constructions. After having described the conceptual tools used, we show, based on examples, that branding is above all the source of a story of the branded object and that it cannot be reduced to a set of (even coded) stimuli. Next, based on a sample of different vintages of Bordeaux and Beaujolais wines, we show how the brandings, as a visual language, make it possible to recount all of the nuances of a positioning and a segmentation within a particular category and to make distinctions between categories. In conclusion, we underline the heuristic benefit of a semiotic study to understand and get to grips with the efficacy of a branding strategy.

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5

Srimulyani, Veronika Agustini, and Yustinus Budi Hermanto. "Employer branding and employee performance at KAI: employee retention' role as mediator." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, no. 3 (November 21, 2022): 921–40. http://dx.doi.org/10.25139/jsk.v6i3.5381.

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Today's job seekers prefer well-known companies, even though they're less likely to be accepted. The HR team must brand the company as an employer. Employer branding can be a company's image, values, and work culture. Employer branding has a greater impact on employee loyalty than non-emotional factors on employees. This study aims to explain 1) employer branding's impact on employee retention and performance, 2) employee retention's impact on employee performance, and 3) employer branding's impact on employee performance through employee retention as a mediator. 110 frontline workers from PT Kereta Api Indonesia (Persero) DAOP VII Madiun made up the research sample. The sampling was proportional random. Using SPSS and Sobel, this study uses descriptive and inferential analysis. Influence test results show that employer branding increases employee retention and performance, and employee retention increases employee performance. The results of path analysis and Sobel test of the mediator's role show that the direct effect of employer branding on employee retention after being controlled by employee retention as a mediator is not significant. Employee retention acts as a full mediator for employer branding's effect on employee performance, according to the mediator test. 2) Companies can improve employee performance by improving employee retention via career opportunities, awards, and employee relationships.

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6

Cleave, Evan, and Godwin Arku. "Putting a number on place: a systematic review of place branding influence." Journal of Place Management and Development 10, no. 5 (December 4, 2017): 425–46. http://dx.doi.org/10.1108/jpmd-02-2017-0015.

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Purpose The purpose of this paper is to systematically review and evaluate critically what is known about the attempts made to quantify the influence of place branding from a geographic perspective. In particular, this study reviews how scholars have conceptualized and measured place branding influence and provides directions for future research. Design/methodology/approach Through a systematic review of seven databases using an a priori defined search string, 39 articles attempting to quantify place branding influence were identified. These studies were reviewed and the paper information was used to explore how place branding research has thus far quantified branding’s influence. Findings There is a clear compatibility between place branding and human geography research domains, with a potential for place branding influence to be conceptualized through the sense-of-place, which has implications for place equity and consumer decision-making. Much of the existing studies have conceptualized influence through place equity, revealing potential performance indicators for its quantification. Research limitations/implications This study is based on research papers that attempt to quantify the effectiveness of place branding of urban areas. Limitations include the exclusion of qualitative studies which may provide alternative approaches to determine place branding outcomes. Originality value As a systematic review, the main contribution of this paper is a contemporary overview of how place branding influence has been quantified. It also provides valuable insights into the policy formulation and its implementation.

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7

Brown, Stephen. "Figures in the carpet of branding." Journal of Service Management 33, no. 3 (October 5, 2021): 428–36. http://dx.doi.org/10.1108/josm-06-2021-0222.

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PurposeMany have noted the role of metaphor in branding understanding. More than mere decorative frills, tropes play a fundamental, foundational part in the process. The purpose of this comment is to consider some of the branding's core conceits and classifies them for scholarly convenience.Design/methodology/approachMetaphors, first and foremost, are figures of speech not analytical tools or techniques. Accordingly, the commentary adopts an appropriate literary approach to its subject matter. Reflective for the most part, it seeks to deconstruct and reconstruct simultaneously. Suggestion not stipulation is the aim.FindingsAfter scrutinising branding's figurative landscape, then focussing on several promising analogies, the commentary concludes with a cautionary note concerning internal branding. Metaphor is not all fun and games, nor the be all and end all of branding understanding.Originality/valueServices marketing possesses two powerful and deeply entrenched tropes – relationships and dramaturgy. Although this comment touches on both, particularly the former, it points out the plethora of figurative possibilities, some fresh, others familiar, that are available to brand managers and researchers both.

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8

Brown, Stephen. "Figures in the carpet of branding." Journal of Service Management 33, no. 3 (October 5, 2021): 428–36. http://dx.doi.org/10.1108/josm-06-2021-0222.

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PurposeMany have noted the role of metaphor in branding understanding. More than mere decorative frills, tropes play a fundamental, foundational part in the process. The purpose of this comment is to consider some of the branding's core conceits and classifies them for scholarly convenience.Design/methodology/approachMetaphors, first and foremost, are figures of speech not analytical tools or techniques. Accordingly, the commentary adopts an appropriate literary approach to its subject matter. Reflective for the most part, it seeks to deconstruct and reconstruct simultaneously. Suggestion not stipulation is the aim.FindingsAfter scrutinising branding's figurative landscape, then focussing on several promising analogies, the commentary concludes with a cautionary note concerning internal branding. Metaphor is not all fun and games, nor the be all and end all of branding understanding.Originality/valueServices marketing possesses two powerful and deeply entrenched tropes – relationships and dramaturgy. Although this comment touches on both, particularly the former, it points out the plethora of figurative possibilities, some fresh, others familiar, that are available to brand managers and researchers both.

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9

Murphy, John. "BRANDING." Marketing Intelligence & Planning 6, no. 4 (April 1988): 4–8. http://dx.doi.org/10.1108/eb045775.

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10

Martin, Graeme, Phillip Beaumont, Rosalind Doig, and Judy Pate. "Branding:." European Management Journal 23, no. 1 (February 2005): 76–88. http://dx.doi.org/10.1016/j.emj.2004.12.011.

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11

Wijaya, Bambang Sukma. "Branding." Jobmark: Journal of Branding and Marketing Communication 1, no. 1 (July 3, 2019): 1–8. http://dx.doi.org/10.36782/jobmark.v1i1.149.

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Brands are signifiers that refer to objects, namely products, persons, companies, organizations, countries, places, communities, individuals, and others. As a signifier, a brand represents an object as well as a signified by a specific meaning or concept. On the other hand, brands are messages, media, and 'actors' that play an essential role in communication. However, with the flood of communication today, a brand has developed into a sign of hyperreality. The actual objects have been replaced by signifiers that manifest as fictitious objects. Thus, branding is an unended representation, communication, and simulation process.

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12

Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding." Problems and Perspectives in Management 16, no. 3 (July 20, 2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.

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It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship between social media marketing strategies. However, results showed that social media marketing strategies are more strongly inclined towards intentional branding than functional branding suggesting that social media marketing strategies are oriented towards intentional branding. The study recommends examining the idea of intentional branding and its role in controlling the image of the brand among customers.

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13

Rafiuddin, Rafiuddin, Abdussahid Abdusahid, Lukman Lukman, and Syahril Ramadhan. "PELATIHAN PERSONAL BRANDING DAN PENINGKATAN DIGITAL LITERCY BAGI MAHASISWA EKONOMI SYARIAH." Taroa: Jurnal Pengabdian Masyarakat 1, no. 1 (January 15, 2022): 1–12. http://dx.doi.org/10.52266/taroa.v1i1.736.

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Program pelatihan ini dimaksudkan untuk meningkatkan kapasitas pemahaman personal branding dan literacy digital bagi mahasiswa Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAI Muhammadiyah Bima dalam memanfaatkan pesatnya perkembangan teknologi inforamsi secara maksiamal. Hasil pengabdian menunjukan bahwa pemahaman mahasiswa terhadap personal branding dan literacy digital masih dikategorikan rendah, hal itu dapat dilihat dari hasil pre test yang diberikan kepada mahasiswa yang menjadi peserta pengabdian. Selanjutnya diberikan pelatihan yang komphrensif terkait personal brandaing dan literasi digital oleh tutor dan pemateri yang dianggap memiliki kemampuan dalam bidang pencipataan personal branding dan literacy digital. Untuk mengetahui kemampuan dan pemahaman peserta maka dilakukan post test. Hasil post tes menunjukan bahwa peserta memahmi secara signifikan tentang personal branding dan literci digital dilihat dari hasil perkembangan pemahaman peserta cukup signifikan dari sebelum disampaikan materi dan setelah disampaikan materi. Perubahan pemahaman yang paling menonjol adalah pemahaman tentang literacy digital dan aspek aspek yang berhubungan dengan digital. Pada saat dilakukan pre test, peserta hanya bisa menjawab dengan benar berkisar 10%, setelah dilakukan post test naik secara signifikan menjadi 75%.

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14

Dannita, Sarah, and Shannaz Deniar. "The Chaebol’s contribution on South Korea nation branding through Korean wave." Satwika : Kajian Ilmu Budaya dan Perubahan Sosial 5, no. 2 (October 31, 2021): 317–36. http://dx.doi.org/10.22219/satwika.v5i2.17609.

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Korean Wave atau yang dikenal dengan Hallyu Wave menjadi salah satu ciri nation branding dari Korea Selatan. Sebagai sebuah kebutuhan dari negara untuk memperkuat eksistensinya, kajian mengenai nation branding menjadi menarik untuk melihat bagaimana strategi yang dipilih dari aktor negara serta bagaimana bentuk kolaborasi yang mereka lakukan. Penelitian ini menelaah kontribusi Chaebol dalam penguatan nation branding melalui Korean Wave. Dengan menggunakan Nation Branding Index oleh Simon Anholt, penelitian ini melihat bagaimana bentuk kontribusi dan kolaborasi antar aktor dalam enam index, yakni national governance, export promotion, tourism, investment and immigration, cultural/heritage relations, dan public/ people. Hasil penelitian ini memperlihatkan usaha Chaebol melalui kerjasama, joint venture, produksi, distribusi, serta promosi konten-konten dalam hallyu terlihat berdampak signifikan baik dalam citra promosi maupun pemasaran produk kepada masyarakat internasional. The Korean Wave, also known as the Hallyu, is one of the nation branding’s characteristics of South Korea. As a need from the state to strengthen its existence, the study of nation branding is interesting to see how the strategies chosen by state actors are and what forms of collaboration they take. This study will examine the contribution of Chaebol in strengthening nation branding through the Korean Wave. By using the Nation Branding Index by Simon Anholt, this study looks at the forms of contribution and collaboration between actors in six nation branding indexes, namely national governance, export promotion, tourism, investment and immigration, cultural/heritage relations, and public/people. The results of this study show that Chaebol's strategies through cooperation, joint ventures, production, distribution, and promotion of hallyu content has a significant impact both in image promotion and product marketing to the international community towards South Korea.

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15

Park, Cheong Yi, and Keonghee Kim. "Incheon City Branding and Songdo Place Branding." Korea Jouranl of Communication Studies 26, no. 3 (August 28, 2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.

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16

Najm Roshan, S., M. Mahmoudi Maymand, A. Jowkar, and O. Karimi. "Interactions between nation branding and corporate branding." Journal of Fundamental and Applied Sciences 9, no. 1S (July 26, 2017): 842. http://dx.doi.org/10.4314/jfas.v9i1s.737.

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17

Hoque, Mohammad Enamul. "“MICE Destinations Branding from Corporate Branding perspective”." Procedia - Social and Behavioral Sciences 219 (May 2016): 307–15. http://dx.doi.org/10.1016/j.sbspro.2016.04.035.

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18

Cruz-Carvajal, Jonnathan J., Iván D. Hernández Umaña, and Edison J. Duque Oliva. "Estado actual del branding en las compañías spin-off y start-up académicas: caso universidades públicas en Colombia." Revista Perspectiva Empresarial 1, no. 1 (January 20, 2014): 49. http://dx.doi.org/10.16967/rpe.8.

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Esta investigación tiene como fin describir el estado actual de los procesos de branding que efectúan las empresas tipo spin-off y start-upacadémicas en Colombia. Los hallazgos están basados en el estudio de caso de tres empresas tipo spin-off académico y tres start-upacadémico, provenientes de tres universidades públicas colombianas. Los datos son recopilados a través de entrevistas semiestructuradas aplicadas a los fundadores de las compañías, y a su vez analizados mediante la metodología de análisis de contenido cualitativo. Se empleó el modelo de análisis de branding para PYME descrito por Bresciani y Eppler (2010). Los resultados muestran la importancia de las actividades de branding para las empresas estudiadas. Nuevos factores fueron detectados como relevantes y particulares para los procesos de brandingen las spin-off y start-up académicas: la ausencia de departamentos de mercadeo, las actividades publicitarias como medio principal para efectuar presencia de marca, la figura del emprendedor como “representación viva” de la marca, los procesos de selección de personal y la importancia del respaldo de marca de la universidad. Se encontró que los factores que no han impulsado o permitido actividades de brandingen las empresas son la falta de recursos financieros, el desconocimiento del tema y la subvaloración de este. Finalmente se describió el proceso cíclico para el branding de la categoría de empresas analizadas.

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19

Sirojuddin, Nur Muhammad, and Sopiah. "The effectiveness of employer branding in attracting talented employee: Systematic literature review." Asian Journal of Economics and Business Management 1, no. 3 (November 27, 2022): 240–48. http://dx.doi.org/10.53402/ajebm.v1i3.235.

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Attracting and keeping the ideal employees at the moment is a challenge for businesses. For businesses to be successful, it is essential to develop tactics and implement plans of activities that will support them establish a competitive place on the industry for top experts. Employer branding is a process used by top management to establish a specificity for the job and maintain the firm's public image. Employer branding is a term where the company presents the firm's reputation and credibility where extant workers' favourable phrase of tongue promotes the recent institution to the outside world. Employer branding is crucial in persuading talented people to apply to the company. The goal of this Systematic Literature Review is to examine employer branding's effectiveness in luring potential employees in greater detail as well as the aspects that contribute to its development. The result of this research is that despite the fact that each company had a distinctive branding strategy, job applicants were not actually aware of it. Instead of the strategic branding image that firms are working to create and promote, potential applicants seem to be drawn to businesses based on their past interactions with them and the perceptions of them that already exist in the community. This shows that in order to continue luring in the top candidates, these businesses must be more watchful and worried about influencing staff thoughts through effective and deliberate communication of their branding initiatives to potential employees.

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20

Chhabra, Deepak. "Branding Authenticity." Tourism Analysis 15, no. 6 (December 1, 2010): 735–40. http://dx.doi.org/10.3727/108354210x12904412050134.

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21

Kalachev, I., and M. Arefyev. "Regional branding." NEW UNIVERSITY: ECONOMICS & LAW, no. 5-6 (June 30, 2014): 75–77. http://dx.doi.org/10.15350/2221-7347.2014.5-6.00062.

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22

Kondrashova, Olga Nikolaevna, Elena Aleksandrovna Dolgova, Viktoriia Sergeevna Bober, and ZHanna Telmanovna Kulchikova. "TERRITORY BRANDING." Economy, labor, management in agriculture, no. 9 (September 1, 2021): 64–71. http://dx.doi.org/10.33938/219-64.

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23

Anonymous. "Biological Branding." Psychiatric Annals 34, no. 9 (September 2004): 672. http://dx.doi.org/10.3928/0048-5713-20040901-06.

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24

Havenstein, Moritz. "Ingredient Branding." WiSt - Wirtschaftswissenschaftliches Studium 32, no. 4 (2003): 231–34. http://dx.doi.org/10.15358/0340-1650-2003-4-231.

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25

Silver, Larry. "Branding Baldung." Arts 10, no. 4 (October 14, 2021): 70. http://dx.doi.org/10.3390/arts10040070.

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Hans Baldung (1484/85–1545) emerged as an artist under the shadow of Germany’s most famous contemporary artist, Albrecht Dürer (1471–1528), thus as a younger rival with considerable catching up to do. His time as a young artist with Dürer in Nuremberg (1503-ca. 1507) prompted Baldung to develop his own innovative imagery, even as it prepared him with the skills of later activity in drawings, woodcut prints, and, finally, paintings. Nuremberg also gave him his first contacts with prestigious patrons, local at first but also farther away, surely through Dürer’s well established network to nobility in Saxony. Afterward, once he was out on his own, Baldung quickly turned his acquired skills and recognizable style into his own definitive, deeply pessimistic imagery about human limitations and mortality, especially when measured against the awesome, holy magnitude of Christ and the saints.

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26

Gancel, Denis. "Union branding." Médium N° 58-59, no. 1 (July 15, 2019): 228–37. http://dx.doi.org/10.3917/mediu.058.0228.

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27

Arvidsson, Adam. "Reality Branding." MedieKultur: Journal of media and communication research 20, no. 37 (September 5, 2004): 9. http://dx.doi.org/10.7146/mediekultur.v20i37.1254.

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Artiklen tager ’reality branding’ som udgangspunkt for at diskutere markedsføringens kultur- og livsstilsproducerende potentialer på en mediearena, hvor den kommercielle og hverdagslige virkelighed smelter sammen i virksomheders og konsumenters ’joint effort’ i at skabe meningsfyldte historier. Tankegangen er, at forbrugere har gennemskuet reklamernes mere eller mindre fantasifulde tegnkon- struktioner og forholder sig blasert til budskaberne. Som modsvar til denne ligegyldighed forsøger den moderne og avancerede markeds- føring at skabe nye involverende mediemiljøer og nye brugssituatio- ner for produktet – for eksempel er Polle fra Snave debuteret i film- mediet, og Starbucks skabte et nyt fysisk og symbolsk rum for kaffe og kaffedrikning så godt som uden hjælp af traditionel reklame. Artik- lens ærinde er at diskutere denne udvikling i markedsføringen – ikke ud fra traditionelle sociologiske og psykologiske antagelser om foran- dringer i mentalitetsformer, men ud fra en historisk belysning af mar- kedsføringens diskurser set i relation til udviklingen i mediesystemerne.

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Bruhn, Manfred, and Verena Batt. "Employer Branding." WiSt - Wirtschaftswissenschaftliches Studium 44, no. 10 (2015): 538–47. http://dx.doi.org/10.15358/0340-1650-2015-10-538.

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29

Cánepa, Gisela K. "Nation Branding:." MedienJournal 37, no. 3 (March 20, 2017): 7–18. http://dx.doi.org/10.24989/medienjournal.v37i3.116.

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Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

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Cánepa, Gisela K. "Nation Branding:." MedienJournal 37, no. 3 (March 20, 2017): 7. http://dx.doi.org/10.24989/mj.v37i3.116.

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Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

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31

Halstead, Narmala. "Branding ‘Perfection’." Journal of Material Culture 7, no. 3 (November 2002): 273–93. http://dx.doi.org/10.1177/135918350200700302.

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32

Muller, Christopher C. "Endorsed Branding." Cornell Hotel and Restaurant Administration Quarterly 39, no. 3 (June 1998): 90–96. http://dx.doi.org/10.1177/001088049803900317.

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33

Marcus, Aaron. "Branding 101." Interactions 11, no. 5 (September 2004): 14–21. http://dx.doi.org/10.1145/1015530.1015539.

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34

Snodgrass, Richard, and Merrie Brucks. "Branding yourself." ACM SIGMOD Record 33, no. 2 (June 2004): 117–25. http://dx.doi.org/10.1145/1024694.1024722.

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35

Payne, Alisong. "Branding Television." NECSUS. European Journal of Media Studies 2, no. 1 (January 1, 2013): 268–73. http://dx.doi.org/10.5117/necsus2013.1.payn.

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36

Rowley, Jennifer. "Online branding." Online Information Review 28, no. 2 (April 2004): 131–38. http://dx.doi.org/10.1108/14684520410531637.

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Browning, Christopher S. "Branding Nordicity." Cooperation and Conflict 42, no. 1 (March 2007): 27–51. http://dx.doi.org/10.1177/0010836707073475.

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Sharma, Poonam. "Destination branding." International Journal of Indian Culture and Business Management 6, no. 1 (2013): 79. http://dx.doi.org/10.1504/ijicbm.2013.050716.

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Arbab, Mojgan, Mohammadjavad Mahdavinejad, Mohammadreza Bemanian, and Maryam Arbab. "Lighting Branding:." International Review for Spatial Planning and Sustainable Development 8, no. 1 (January 15, 2020): 137–59. http://dx.doi.org/10.14246/irspsda.8.1_137.

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Drury, Pauline. "Employer branding." Human Resource Management International Digest 24, no. 3 (May 9, 2016): 29–31. http://dx.doi.org/10.1108/hrmid-02-2016-0015.

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Abstract:

Purpose The purpose of this paper is to examine the effects of employer branding on company attractiveness to younger workers. Design/methodology/approach The paper analyzes the relative importance attached to symbolic and functional company attributes using a survey conducted at a large North American university. It considers the impact of differing levels of work experience on responses to employer branding. Findings The best employers get nearly twice as many job applications compared with other organizations. So when they are recruiting, they can pick and choose from a bigger talent pool and select the very best applicants. The “baby boomer” generation is retiring from the workforce, and later generations are smaller in size. The result of these demographic factors has been to increase fears of labor shortages. Competition for a shrinking talent pool of younger workers means that employers need to focus on the things that make their company attractive to potential applicants. Practical implications The study suggests ways in which human resources professionals can maximize the effectiveness of employer branding as a means of attracting job applications from young workers. Social implications It notes that symbolic attributes are more strongly predictive of company attractiveness than functional attributes and that this effect becomes more marked with work experience. Originality/value This paper aims to show how marketing concepts can be applied in a human resource context.

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Guzzini, Stefano. "Branding Order." International Political Sociology 7, no. 1 (March 2013): 111–13. http://dx.doi.org/10.1111/ips.12011_9.

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Foltner, Kathy, and Bradley Mansfield. "Branding audiology." Hearing Journal 59, no. 5 (May 2006): 41. http://dx.doi.org/10.1097/01.hj.0000286680.72590.67.

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Levine, Josh. "Invisible Branding." Design Management Review 20, no. 4 (December 2009): 32–37. http://dx.doi.org/10.1111/j.1948-7169.2010.00034.x.

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Qiu, Jane. "Branding power." Nature Reviews Neuroscience 5, no. 12 (December 2004): 900. http://dx.doi.org/10.1038/nrn1573.

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Temple, Paul. "University branding." Perspectives: Policy and Practice in Higher Education 15, no. 4 (October 2011): 113–16. http://dx.doi.org/10.1080/13603108.2011.602437.

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Leventhal, Richard C. "Branding strategy." Business Horizons 39, no. 5 (September 1996): 17–23. http://dx.doi.org/10.1016/s0007-6813(96)90062-2.

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Machin, David, and Sarah Niblock. "BRANDING NEWSPAPERS." Journalism Studies 9, no. 2 (April 2008): 244–59. http://dx.doi.org/10.1080/14616700701848287.

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EVERTS, SARAH. "BRANDING CHEMISTS." Chemical & Engineering News 88, no. 45 (November 8, 2010): 56. http://dx.doi.org/10.1021/cen-v088n045.p056.

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Löhndorf, Birgit, and Adamantios Diamantopoulos. "Internal Branding." Journal of Service Research 17, no. 3 (February 27, 2014): 310–25. http://dx.doi.org/10.1177/1094670514522098.

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Dolnicar, Sara, Anna Hurlimann, and Bettina Grün. "Branding water." Water Research 57 (June 2014): 325–38. http://dx.doi.org/10.1016/j.watres.2014.03.056.

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