Books on the topic 'Branding (Marketing) – Social aspects'

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1

Markina, Olʹga Vladimirovna. Brėndy v sisteme kulʹtury: Monografii︠a︡. Nizhniĭ Novgorod: O.V. Gladkova, 2009.

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2

Markina, Olʹga Vladimirovna. Brėndy v sisteme kulʹtury: Monografii︠a︡. Nizhniĭ Novgorod: O.V. Gladkova, 2009.

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3

Carah, Nicholas. Pop brands: Branding, popular music and young people. New York: Peter Lang, 2010.

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4

Pop brands: Branding, popular music and young people. New York: Peter Lang, 2010.

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5

Brand new justice: The upside of global branding. Boston, MA: Butterworth-Heinemann, 2003.

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6

Rock brands: Selling sound in a media saturated culture. Lanham: Lexington Books, 2010.

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7

Douglas, Cameron, ed. Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford: Oxford University Press, 2010.

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8

Brand new justice: How branding places and products can help the developing world. Oxford: Elsevier Butterworth-Heinemann, 2005.

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9

Andree, Martin. Medien machen Marken: Eine Medientheorie des Marketing und des Konsums. Frankfurt: Campus, 2010.

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10

Fernando, Rodes Vila, ed. Brand valued: How socially valued brands hold the key to a sustainable future and business success. Hoboken, NJ: John Wiley & Sons, 2011.

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11

Carah, Nicholas. Pop brands: Branding, popular music, and young people. New York: Peter Lang, 2010.

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12

Iconic power: Materiality and meaning in social life. New York: Palgrave Macmillan, 2011.

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13

How to market the real you using social media. Place of publication not identified]: [publisher not identified], 2013.

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14

We first: How brands and consumers use social media to build a better world. New York: Palgrave Macmillan, 2011.

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15

Strout, Aaron. Location-based marketing for dummies. Hoboken, NJ: John Wiley & Sons, 2011.

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16

Lori, Schafer, ed. Branded!: How retailers engage consumers with social media and mobility. Hoboken, N.J: Wiley, 2010.

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17

Strout, Aaron. Location-based marketing for dummies. Hoboken, NJ: John Wiley & Sons, 2011.

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18

Rusev, Plamen. Vlastta na khorata: Novii︠a︡t marketing : kniga za izgrazhdane na imidzh i uspekh v sot︠s︡ialnite medii. Varna: E-Akademii︠a︡, 2011.

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19

Star power: The impact of branded celebrity. Santa Barbara, California: Praeger, an imprint of ABC-CLIO, LLC, 2014.

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20

Douglas, Cameron, ed. Wen hua zhan lüe: Yi chuang xin de yi shi xing tai gou jian du te de wen hua pin pai. Beijing: Shang wu yin shu guan, 2013.

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21

Anholt, Simon. Brand new justice: How brading places and products can help the developing world. Amsterdam: Elsevier Butterworth Heinemann, 2005.

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22

Welcome to the funnel: Proven tactics to turn your social and content marketing up to 11. [Place of publication not identified]: Heavy Metal Thunder Publications, 2014.

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23

Sheila, Flanagan, and Gilbert David, eds. A film marketing action plan for film induced tourism destinations: Using Yorkshire as a case study. Saarbrücken, Germany: Lambert Academic Publishing, 2010.

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24

Feng, Qian, and Qin Yu, eds. Wo yong bo ke zhuan le 6000 wan: Crush it! Beijing Shi: Zhonghua gong shang lian he chu ban she you xian ze ren gong si, 2011.

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25

Fetische des Konsums: Studien zur Soziologie der Marke. Wiesbaden: VS Verlag, 2011.

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26

Likeable social media: How to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks). New York: McGraw-Hill, 2011.

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27

Grant, John T. Brand Innovation Manifesto. New York: John Wiley & Sons, Ltd., 2006.

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28

Vaynerchuk, Gary. Crush it!: Why now is the time to cash in on your passion. New York: HarperStudio, 2009.

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29

Vaynerchuk, Gary. Crush it!: Why now is the time to cash in on your passion. [New York]: HarperStudio, 2009.

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30

Tribal Marketing Tribal Branding. Palgrave Macmillan, 2013.

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31

Inclusive Place Branding: Critical Perspectives in Theory and Practice. Taylor & Francis Group, 2017.

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32

Karavatzis, Mihalis, Massimo Giovanardi, and Maria Lichrou. Inclusive Place Branding: Critical Perspectives on Theory and Practice. Routledge, 2019.

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33

Social Employee: How Great Companies Make Social Media Work. McGraw-Hill Education, 2013.

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34

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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35

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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36

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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37

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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38

Richardson, Brendan. Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process. Palgrave Macmillan, 2013.

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39

Richardson, Brendan. Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process. Palgrave Macmillan Limited, 2013.

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40

Richardson, Brendan. Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process. Palgrave Macmillan, 2013.

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41

Arora, A., and S. Bacouël-Jentjens. Advertising Confluence: Transitioning Marketing Communications into Social Movements. Palgrave Macmillan Limited, 2014.

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42

Advertising Confluence: Transitioning Marketing Communications into Social Movements. Palgrave Pivot, 2014.

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43

Jones, Bobby (Marketing professional), author, ed. Good is the new cool: Market like you give a damn. 2016.

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44

Brennan, Bernie, and Lori Schafer. Branded!: How Retailers Engage Consumers with Social Media and Mobility. Wiley & Sons, Limited, John, 2010.

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45

Brennan, Bernie, and Lori Schafer. Branded!: How Retailers Engage Consumers with Social Media and Mobility. Wiley & Sons, Incorporated, John, 2010.

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46

Brennan, Bernie, and Lori Schafer. Branded!: How Retailers Engage Consumers with Social Media and Mobility. Wiley & Sons, Incorporated, John, 2010.

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47

Dennis, Charles, T. C. Melewar, and Charles McIntyre. Multi-channel marketing, branding and retail design: New challenges and opportunities. 2016.

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48

Charles, Dennis, Charles McIntyre, and T. C. Melewar. Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities. Emerald Publishing Limited, 2016.

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49

The Rise of Brands. Berg Publishers, 2007.

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50

The Rise of Brands. Berg Publishers, 2007.

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