Academic literature on the topic 'Branding (Marketing) – Social aspects'
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Journal articles on the topic "Branding (Marketing) – Social aspects"
Akbari, Monireh, and Hossein Hakimpour. "Branding in B2B Marketing." International Journal of Industrial Marketing 3, no. 1 (June 26, 2018): 1. http://dx.doi.org/10.5296/ijim.v3i1.13321.
Full textMuñiz Martínez, Norberto, and Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, no. 2010 (December 1, 2010): 123. http://dx.doi.org/10.18002/pec.v0i2010.767.
Full textMuñiz Martínez, Norberto, and Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, Monogr (December 1, 2010): 123. http://dx.doi.org/10.18002/pec.v0imonogr.767.
Full textDašić, Dejan, Milijanka Ratković, and Marko Pavlović. "Commercial aspects of personal branding of athletes on social networks." Marketing 52, no. 2 (2021): 118–31. http://dx.doi.org/10.5937/mkng2102118d.
Full textJoshi, Sujata, Sindhu Koparrati, and Vaishali Singhal. "Marketing Analytics for Analyzing Social Media and Branding Efforts of Indian Telecom Operators." International Journal of Cloud Applications and Computing 12, no. 1 (January 2022): 1–18. http://dx.doi.org/10.4018/ijcac.297092.
Full textAbashidze, Irakli. "Key Issues of Elaborating Branding Strategies by Using Social Media Marketing Platforms." European Journal of Business and Management Research 7, no. 2 (March 24, 2022): 130–37. http://dx.doi.org/10.24018/ejbmr.2022.7.2.1333.
Full textSchroeder, Jonathan E. "Corporate branding in perspective: a typology." European Journal of Marketing 51, no. 9/10 (September 12, 2017): 1522–29. http://dx.doi.org/10.1108/ejm-07-2017-0450.
Full textHandayani, Erna, Herni Justiana Astuti, Akhmad Darmawan, and Bima Cinintya Pratama. "Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period." International Journal of Research in Business and Social Science (2147- 4478) 10, no. 4 (June 14, 2021): 375–82. http://dx.doi.org/10.20525/ijrbs.v10i4.1014.
Full textPrayudanti, Adhania Andika, and Devi Urianty Miftahul Rohmah. "Decision Making Process of SMEs For Using Social Media Marketing In Industrial Revolution 4.0." Journal of Economics, Business, and Government Challenges 1, no. 2 (December 30, 2018): 62–66. http://dx.doi.org/10.33005/ebgc.v1i2.11.
Full textBorgerson, Janet L., and Jonathan E. Schroeder. "Making Skin Visible." Body & Society 24, no. 1-2 (March 13, 2018): 103–36. http://dx.doi.org/10.1177/1357034x18760987.
Full textDissertations / Theses on the topic "Branding (Marketing) – Social aspects"
Ayankoya, Kayode A. "A framework for the implementation of social media marketing strategies in political campaigning." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020118.
Full textPurohit, Ashish. "An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018920.
Full textPatti, Frank Anthony. "Branding in Independent Schools| Identifying Important Aspects of the School Branding Process." Thesis, University of Pennsylvania, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10608474.
Full textBranding in independent schools is a topic that has not been fully explored by researchers in the field of marketing and branding. Many factors have forced independent schools to begin to look at brand management as a way to respond to sudden enrollment issues. The recession of 2008, increasing quality of public schools, and the rising cost of an independent school education are three major factors that have prompted independent schools to think much more carefully about their images. Although there is some research on the ways that colleges and universities successfully apply branding strategies, K-12 independent schools have very little academic research on which to rely.
The purpose of this research project was to explore the branding process in K-12 independent schools through a case study of one independent school’s professionally led branding initiative. Research on college and university branding tells us that certain parts of the process are more important than others. The qualitative methods employed in this case study revealed that there are three aspects of the branding process that were particularly useful in the branding process of this independent school: understanding the social and political context of a school’s setting, engaging the faculty in the branding process, and developing clear and consistent brand messaging to the internal community. This study concludes by examining the implications of these findings for research and practice.
Kull, Alexander J. "Branding Implications of Co-Created Social Responsibility." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6288.
Full textScholtz, Reynardt. "Social media tools influencing customer purchasing behaviour in the retail environment." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021055.
Full textRennie, Tarryn. "The interplay of social semiotics in selected examples of experiential brand marketing." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/3695.
Full textGårlin, Pehr, Max Johansson, and Rickard Rehnström. "Marketing a brand in social media : A case study with Hide-a-lite." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16108.
Full textVisser, Ilze. "Impact of social media on the brand image of a higher education institution." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1011274.
Full textEnemar, Sara. "Employer branding : Ett kommunikativt instrument." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10146.
Full textTam, Kam Chuen. "Adolescent cigarette smoking and social marketing." HKBU Institutional Repository, 1996. http://repository.hkbu.edu.hk/etd_ra/57.
Full textBooks on the topic "Branding (Marketing) – Social aspects"
Markina, Olʹga Vladimirovna. Brėndy v sisteme kulʹtury: Monografii︠a︡. Nizhniĭ Novgorod: O.V. Gladkova, 2009.
Find full textMarkina, Olʹga Vladimirovna. Brėndy v sisteme kulʹtury: Monografii︠a︡. Nizhniĭ Novgorod: O.V. Gladkova, 2009.
Find full textCarah, Nicholas. Pop brands: Branding, popular music and young people. New York: Peter Lang, 2010.
Find full textPop brands: Branding, popular music and young people. New York: Peter Lang, 2010.
Find full textBrand new justice: The upside of global branding. Boston, MA: Butterworth-Heinemann, 2003.
Find full textRock brands: Selling sound in a media saturated culture. Lanham: Lexington Books, 2010.
Find full textDouglas, Cameron, ed. Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford: Oxford University Press, 2010.
Find full textBrand new justice: How branding places and products can help the developing world. Oxford: Elsevier Butterworth-Heinemann, 2005.
Find full textAndree, Martin. Medien machen Marken: Eine Medientheorie des Marketing und des Konsums. Frankfurt: Campus, 2010.
Find full textFernando, Rodes Vila, ed. Brand valued: How socially valued brands hold the key to a sustainable future and business success. Hoboken, NJ: John Wiley & Sons, 2011.
Find full textBook chapters on the topic "Branding (Marketing) – Social aspects"
Nixon, Lyndon. "How Do Destinations Relate to One Another? A Study of Destination Visual Branding on Instagram." In Information and Communication Technologies in Tourism 2023, 204–16. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_23.
Full textWiese, Jens. "Kennzahlendefinition und -messung im Social-Media-Marketing." In Social Branding, 361–70. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_24.
Full textEisenschitz, Aram. "Place marketing for social inclusion." In Inclusive Place Branding, 37–50. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315620350-4.
Full textKaur, Jasmeet, and Gursimranjit Singh. "Cool Branding for Indian Sustainable Fashion Brands." In Social and Sustainability Marketing, 115–42. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-5.
Full textRudolf, Wawrzyniec, and Arild Wæraas. "Municipal Branding and Social Media: Comparing Poland, Norway, and Ukraine." In Public Branding and Marketing, 79–115. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70505-3_6.
Full textBock, Andreas. "„Telekom hilft“ — Kundenservice im Social Web ist mehr als das neue Marketing." In Social Branding, 253–62. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_17.
Full textRunkel, Christian. "Employer Branding und Social-Media-Marketing." In Employer Branding für die Logistik, 111–38. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22642-8_5.
Full textRömmelt, Benedikt. "Spezifische Ansätze im Kontext des Social Sellings." In essentials, 19–26. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33772-8_3.
Full textCarbajal-Cribillero, Meredhit, Gabriela Javier-Niño, Mathias Mäckelmann, and Eliana Gallardo-Echenique. "Employer Branding on Social Media to Engage Generation Z." In Marketing and Smart Technologies, 469–78. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9272-7_38.
Full textMarkschläger, Sven, and Eva Werle. "Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen." In Social Branding, 83–96. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1_6.
Full textConference papers on the topic "Branding (Marketing) – Social aspects"
Janičić, Radmila. "Strategic Marketing Planning in Development of Arts and Cultural Institutions." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.25.
Full textAmalancei, Brandusa, Cristina Cîrtiță-Buzoianu, and Gabriel Mares. "UNIVERSITY BRANDING: USING SOCIAL MEDIA TOOLS IN HIGHER EDUCATION MARKETING." In 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.0334.
Full textKretova, N. B. "Marketing Aspects Of Innovation Activities Of Enterprises." In RPTSS 2018 - International Conference on Research Paradigms Transformation in Social Sciences. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.12.77.
Full textLin, Lin-Chin, Meng Han Wang, and Kosasih Ng Benson. "Expanding Marketing Place and Branding Promotion Strategy of Singfujia Real Estate." In Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200515.083.
Full textAlraouf, Ali. "Towards a New Paradigm in City Branding and Marketing." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/nkox7405.
Full textUpadhyaya, Makarand. "An investigation on neuro branding through social media as an emerging marketing tool." In 1ST INTERNATIONAL CONFERENCE ON SUSTAINABLE MANUFACTURING, MATERIALS AND TECHNOLOGIES. AIP Publishing, 2020. http://dx.doi.org/10.1063/5.0000295.
Full textKajalo, Sami, and Anmukka Jyrämä. "PLACE BRANDING AND SOCIAL RESPONSIBILITY: AN INVESTIGATION OF CRITICAL CONCEPTUAL ISSUES." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.06.02.
Full textHalisa, Novia, and Selvi Annisa. "Product Online Marketing and Digital Branding Strategies in the Covid-19 Era." In Proceedings of the 1st International Conference on Social, Science, and Technology, ICSST 2021, 25 November 2021, Tangerang, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.25-11-2021.2318838.
Full textNorouzi, Ali, and A. Halim Zaim. "A novel social network platform by using e-marketing and evaluating models." In 2011 International Conference on Computational Aspects of Social Networks (CASoN 2011). IEEE, 2011. http://dx.doi.org/10.1109/cason.2011.6085915.
Full textNovita, Jessica, and Septia Winduwati. "Marketing Communication Strategy of Sunyi House of Coffee and Hope in Branding Image as a Difabel Friendly Cafe." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.113.
Full textReports on the topic "Branding (Marketing) – Social aspects"
Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
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