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Iazzi, Antonio, and Savino Santovito. "Branded Versus Non-Branded: Differences in Consumer Preferences." International Journal of Marketing Studies 8, no. 1 (January 29, 2016): 57. http://dx.doi.org/10.5539/ijms.v8n1p57.
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<p>Although brands can signal reputation and serve as proxies for trust, consumer preferences for attributes may differ for branded and non-branded products. The authors of this paper test this hypothesis using data from a particular experiment conducted with Italian jeans’ consumers. The results indicate that consumers appear uncertain when there is an absence of a brand; non-brand-oriented consumers ascribe greater importance to the attributes of a product, with emphasis on those that relate to the product model (fit, comfort, design). Price is important for both types of consumers. Factor and cluster analyses permit identification of elements for the positioning strategies of brand and non-branded products. For marketing managers, it is important to know the consumer’s perception of the product’s characteristics and, accordingly, adopt specific communication and positioning strategies.</p>
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Habib, Sufyan, Nawaf N. Hamadneh, and Abdelaziz Alsubie. "Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers." Sustainability 13, no. 4 (February 20, 2021): 2309. http://dx.doi.org/10.3390/su13042309.
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The exponential growth of advertising in enhancing consumer impulsivity has drawn the interest of many researchers to explore the various dimensions of advertising and its effective modeling. The branded apparel product market has grown significantly, a large number of competitors have entered into the market with variant quality, and there are a number of attractive advertising practices. The main aim of this study was to analyze the advertising practices and their relationship with consumer product involvement and the impulsive buying behavior of consumers in branded apparel in India. In a survey of 445 Indian customers, the study indicated that advertising practices significantly affect consumer involvement in branded apparel products and enhance their impulsivity toward products. The study also indicated that the level of consumer involvement in the branded apparel product significantly mediates the relationship between advertising practices and consumer impulsive buying behavior. Effective advertising practices will help companies to enhance consumer involvement that will enable branded apparel companies in enhancing consumer impulsiveness toward products. Some of the managerial implications, limitations, and scope of future research are also presented in the study.
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Bergen, Mark, Shantanu Dutta, and Steven M. Shugan. "Branded Variants: A Retail Perspective." Journal of Marketing Research 33, no. 1 (February 1996): 9–19. http://dx.doi.org/10.1177/002224379603300102.
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Manufacturers frequently offer myriad variations of a branded product. In many cases, manufacturers have tens to hundreds of models. Seiko wrist watches, for example, may come with different bands, chimes, and special features. The authors call these variations branded variants and suggest that manufacturers offer branded variants for the benefit of their most direct customers—retailers. With branded variants, a consumer must remember, evaluate, and process a wider variety of product features to make comparisons across variants and retail outlets. The authors suggest that as branded variants increase, some consumers experience an increased cost of shopping for a branded product across retail stores. Consequently, fewer consumers shop across retail stores. This reduced shopping translates into reduced competition across retail stores, which encourages (1) more retailers to carry a branded product and (2) retailers to supply that branded product with more retail service support. The authors use data from three retailers across 14 product categories to demonstrate that a branded product with more variants often has greater retail availability and higher levels of retail service.
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Mundel, Juan, Patricia Huddleston, Bridget Behe, Lynnell Sage, and Caroline Latona. "An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions." Journal of Product & Brand Management 27, no. 2 (March 12, 2018): 146–57. http://dx.doi.org/10.1108/jpbm-07-2016-1282.
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Purpose This study aims to test the relationship between consumers’ perceptions of product type (utilitarian vs hedonic) and the attentional processes that underlie decision-making among minimally branded products. Design/methodology/approach This study uses eye-tracking measures (i.e. total fixation duration) and data collected through an online survey. Findings The study shows that consumers spend more time looking at hedonic (vs utilitarian) and branded (vs unbranded) products, which influences perceptions of quality. Practical implications The findings of this research provide guidelines for marketing minimally branded products. Originality/value The authors showed that the product type influences the time consumers spend looking at an item. Previous findings about effects of branding are extended to an understudied product category (i.e. live potted plants).
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Wahyudi, A., S. Sujianto, and I. Kurniasari. "Strategy for developing Indonesian vanilla products to improve the added value." IOP Conference Series: Earth and Environmental Science 892, no. 1 (November 1, 2021): 012042. http://dx.doi.org/10.1088/1755-1315/892/1/012042.
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Abstract Vanilla is a world-well-known spice product, especially as food and beverage flavoring; however, the availability of (natural) vanilla is too little (less than 1%) to meet the demand for vanilla either industry or household. So far, most Indonesian vanilla is traded as a commodity in the international (export) and domestic markets. For producers who are primarily smallholders, these conditions create business uncertainty and added value. This paper aims to review the strategy of product transformation from general commodities into certified products or branded products by utilizing digital marketing (e-commerce), which leads to the stability of the price of vanilla products (reduced uncertainty), and creates an additional value. The method used in this study is the literature review method. Product transformation requires product development, where certified products must follow particular procedures in production to obtain certification, and branded products require differentiating features in products that consumers appreciate. In addition to product development as a primary strategy is also needed supporting strategies such as proper pricing and promotion. This review implies that there is an opportunity to transform a vanilla product from a commodity to certified and branded products; hence it should become vanilla development agenda.
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Islam, Md Mazedul, and Md Mashiur Rahman Khan. "Environmental Sustainability Evaluation of Apparel Product: A Case Study on Knitted T-Shirt." Journal of Textiles 2014 (November 24, 2014): 1–6. http://dx.doi.org/10.1155/2014/643080.
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The work reported in this paper presents the assessment of environmental performances of selected branded apparel T-Shirt products made by Bangladesh. The study is based on a standard evaluation tool named Higg Index which is basically used widely to measure the environmental sustainability of various apparel products. Higg Index is an internal self-assessment tool created by the outdoor apparel industry and Nike’s apparel environmental design tool which aims to aggregate information on the environmental performance of products. The Index considers performance across the full life-cycle of a product, including impacts from “input materials, manufacturing, packaging, transportation, use, and end-of-life.” Selected apparel branded T-Shirt products from S. Oliver, BUTex-Innovation, PUMA, Esprit, Aarong, and Yellow were taken into consideration. The results indicate that newly developed ecofriendly T-shirt and foreign branded products named S. Oliver, PUMA, and Esprit gained higher score but local branded product like Aarong and Yellow gained lower score in terms of environmental sustainability based on Higg Index assessment tool. Moreover, many weaknesses and opportunities for improvement of both local and foreign branded T-Shirt products have been identified and suggested which would eventually lead the fashion designer, apparel manufacturer, stakeholder, and consumer towards greener apparel products.
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Rizwan, Muhammad, Mudasser Qayyum, Waqas Qadeer, and M. Javed. "The impact on branded product on consumer purchase intentions." Journal of Public Administration and Governance 4, no. 3 (July 2, 2014): 57. http://dx.doi.org/10.5296/jpag.v4i3.5849.
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The objective of this study is to absorb the brand trust, brand satisfaction and brand attachment with ecological cost influence of consumer purchase intention. This study seeks to investigate the effect of aparant product image straight and unforeseen effects of low price, past experience,brand attachment and product awareness on customer purchase intention. Lead the consumer want to buy branded products and attached with brands. The two key factors, brand trust and brand attachment are effective on consumer purchase intention toward branded products.This questionnaire surveys distributed to levi’s jeans user in Pakistan, in 160 questionnare distributed, 158 athentic questionnaire were returned. This result show, customer in pakistan explain soaring purchase intention to branded product ,levie’s jeans. Brand trust and brand attachment have a positive effective on their purchase intention. This outcome show that applicant show a high intention to eacquire environmental gracious wines as well report solid relationship to the atmosphere. The study aim an useful constitutionnel mold and remark positive effectiv factors for consumers’ purchase intention towards branded products.
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Adiguzel, Cafer, Omer Iqbal, Michael Sammikannu, Josephine Cunanan, Walter Jeske, Debra Hoppensteadt, and Jawed Fareed. "Potency Adjusted Generic Versions of Argatroban Can Be Differentiated from Branded Argatroban in Thrombin Generation and Platelet Activation Assays." Blood 110, no. 11 (November 16, 2007): 4007. http://dx.doi.org/10.1182/blood.v110.11.4007.4007.
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Abstract Argatroban represents a widely used direct parenteral thrombin inhibitor for the anticoagulation management of patients with heparin-induced thrombocytopenia. Several generic versions of argatroban namely Slovastan, Gartban and Argaran have also become available in Japan. Although the antithrombin potency of the generic products of argatroban is adjusted to be comparable to the branded product, apparent differences in the pharmacodynamic effects have been noted in thrombin generation and platelet activation assays. To further investigate the bioequivalence of the three generic products with the branded argatroban, these agents were compared in whole blood (WB), platelet rich plasma (PRP) platelet poor plasma (PPP) and isolated biochemical systems. In the WB assays, the activated clotting time (ACT) studies were carried out mimicking the anticoagulant dosing (0–5 ug/ml). In the citrated WB, PRP and PPP various clotting tests such as the prothrombin time/INR (PT/INR), activated partial thromboplastin time (APTT), Heptest, prothrombinase activated clotting time (PICT) and thrombin time were carried out. To test the effect of these agents on tissue factor mediated activation of blood cells, flow cytometric studies were carried out. In addition, thrombin generation markers such as the fibrinopeptide A, thrombin/antithrombin complex and prothrombin fragment 1.2 were also measured. The effect of different forms of argatroban were also investigated on Xa and thrombin generation inhibition. While there was no difference in the anticoagulant effects of the branded and generic products in the clotting assays such as the PT, APTT, Heptest, PICT and thrombin time, matrix based differences were apparent. In the ACT assay, the anticoagulant effect of the branded and generic product were approximately the same, however, upon supplementation of the tissue factor the relative anticoagulant effects of these agents differed. All of the agents also produced a concentration dependent inhibition of the generation of microparticles in the WB studies where each of these agents were differentiated. Argaran produce weaker responses than the other agents. All of the agents also blocked p-selectin expression induced by tissue factor with an IC50 ranging from 1.8–2.3 ug/ml. There were obvious differences among the generic and branded products. In the thrombin and Xa generation assays differences were also noted between the generic and branded product. The relative ability of the generic and the branded argatroban in inhibiting the activation of thrombin activatable fibrinolysis inhibitor (TAFI) showed noticeable differences. These studies clearly indicated that while in the antithrombin titration and global anticoagulant assays the generic brands of argatroban exhibit comparable effects, in cellular systems and other assays differences between the generic product and branded versions can be noted. These obvious differences may be related to the solution matrix and the relative proportion of different forms of argatroban. These observations warrant additional pharmacoequivalent studies on the generic product to assure clinical equivalence of these products.
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Paraszt, Márta. "Brands, tastes, judgment." Acta Carolus Robertus 12, Különszám (2022): 56–67. http://dx.doi.org/10.33032/acr.3437.
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Selective bias is the tendency to interpret information in ways that are consistent with our preconceived notions. If, for example, consumers have different opinions about branded and non-branded versions of certain products, it can also be caused by the fact that they perceive the product differently due to their beliefs about the brand in any way (e.g. previous experience, brand name). With the involvement of several food industry products, I tested the relationship between the brand and perceived taste on two independent groups. During a blind test, I researched whether the favored branded product is really more tastier, and I used the brand test to check the effect of brand awareness on taste.
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Tian, Zimo. "The Influence of Consumer Motivation on Satisfaction in the Field of Co-branding - Take Food Brands for Example." SHS Web of Conferences 154 (2023): 01012. http://dx.doi.org/10.1051/shsconf/202315401012.
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Following the development of co-branding and the emergence of the co-branded product boom, many consumers are choosing to buy their favorite co-branded products. Among them, co-branded food products occupy a large share of the market. However, the rapid development of co-branded products has also given rise to many problems, such as the mismatched positioning of the two co-branded enterprises and the poor quality of their products, all of which seriously affect consumers' purchase motivation and satisfaction as well as the development of the co-branded enterprises. Against this background, this paper presents a quantitative analysis of consumer motivation, purchasing psychology and satisfaction, and reviews three aspects of co-branded food purchasing motivation, satisfaction analysis, and ways to improve consumer satisfaction. This paper reflects the research findings in this field, the reality and the problems to be addressed. Taking co-branded food products as an example, this paper analyzes the relevant factors affecting consumer motivation and satisfaction of co-branded food products by studying theories related to co-branding model, consumer motivation and satisfaction, and combining the results of questionnaire research with relevant theories and charts. It also proposes systematic suggestions for raising consumer motivation and satisfaction to help enterprises stand out in the face of fierce competition.
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Sanyal, Amit, Michelle Schmitt, and Daniel Wellner. "Evaluation of real-world cost savings and utilization of biosimilar drugs in a community-based oncology practice." Journal of Clinical Oncology 39, no. 28_suppl (October 1, 2021): 73. http://dx.doi.org/10.1200/jco.2020.39.28_suppl.73.
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73 Background: Biosimilar drugs, defined as biologic products with no clinically significant differences in quality, efficacy and safety compared to approved reference products have gained increasing adoption based on studies projecting significant cost savings[1]. Real world evaluation of biosimilar related cost savings and adoption is however still limited. We prospectively evaluate cost savings generated by transitioning to biosimilar monoclonal antibodies in a community based oncology practice. Methods: In July 2020, a process for transitioning patients to biosimilar equivalents of Rituximab, Trastuzumab and Bevacizumab was implemented in a community based oncology practice. Provider adoption was facilitated by monthly oncology pharmacy governance meetings that allowed provider participation and feedback followed by defaulting the preferred biosimilar product in oncology chemotherapy software (Epic Beacon, Epic Systems, Verona, WI). The treatment templates allowed for care personalization by listing reference products that could be chosen if desired. Cost savings achieved by switching to biosimilars was calculated by subtracting the actual spending on the biosimilar product from projected acquisition cost of the branded reference product (Table). Biosimilar adoption, defined as amount of biosimilar drug used over total amount of the drug ordered was also calculated. Results: Between July 2020 and April 2021, transitioning to biosimilar products for Rituximab, Bevacizumab and Trastuzumab resulted in net savings of $268,194.64, $285,251.89 and $274,359.51 respectively. Actual spending on Rituximab biosimilar product was $726,476.10 against a projected spending of $994,670.74 on the branded reference product. Actual spending on Bevacizumab biosimilar product was $1,254,977.30 against a projected spending of $1,540,229.19 on the branded reference product. Actual spending on Trastuzumab biosimilar product was $1,218,641.60 against a projected spending of $1,493,001.11 on the branded product. Average biosimilar utilization between October 2020 and April 2020 has been 92%, 100% and 98% for Rituximab, Bevacizumab and Trastuzumab respectively. Conclusions: Significant cost-savings can result from widespread utilization of biosimilar drugs in community oncology practices. References: Mulcahy, A.W., J.P. Hlavka, and S.R. Case, Biosimilar Cost Savings in the United States: Initial Experience and Future Potential. Rand Health Q, 2018. 7(4): p. 3.[Table: see text]
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Wachenheim, Cheryl J., Carlos Alonso, and Michael Dumler. "Marketing a Branded Fresh Beef Product." Journal of Food Products Marketing 6, no. 1 (January 2000): 53–79. http://dx.doi.org/10.1300/j038v06n01_05.
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Zhang, Chao Yang. "Research of Branded Apparel Collaborative Design Based on Product Platform." Applied Mechanics and Materials 644-650 (September 2014): 5730–32. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.5730.
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In the context of Chinese textile and apparel industry revitalization, innovation and technology reformation, building Chinese independent brand system, improving the branded fashion enterprise R&D capabilities by IT integration has become essential for the apparel industry competition. In this context, we focus on introducing the branded apparel collaborative design, the product platform and the methods of branded apparel collaborative based on product platform.
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Tournois, Laurent. "A Manager-Customer Empirical Investigation Of The Subjective Performance Of Proactive Market-Oriented Consumer Goods Companies: Testing A Double-Mediation Model." Journal of Applied Business Research (JABR) 32, no. 5 (September 1, 2016): 1475. http://dx.doi.org/10.19030/jabr.v32i5.9774.
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This study investigates the mediating role of perceived branded product leadership and perceived customer value in the relationship between of proactive market orientation on performance (corporate reputation) in a consumer goods setting. A manager-customer approach is adopted: data was collected from 146 managers from 55 companies, and 425 customers that purchased their branded products. Results show that companies that practice a high level of proactive market orientation are perceived as leaders, which leads to higher levels of customer perceived value of their branded products and enhanced reputation. This research adds to the existing literature in considering customers’ perceptual assessments.
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Baghi, Ilaria, and Veronica Gabrielli. "Brand prominence in cause-related marketing: luxury versus non-luxury." Journal of Product & Brand Management 27, no. 6 (September 17, 2018): 716–31. http://dx.doi.org/10.1108/jpbm-07-2017-1512.
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Purpose Past research on cause-related marketing (CRM) suggests that these socially beneficial initiatives can be implemented as co-branding strategies. Little is known, however, about the role of brand prominence, in terms of visual conspicuousness of the two brands that are partner-involved (for-profit and non-profit brands). This study aims to advance a model of moderated mediation that explains how and under what circumstances brand prominence disparity enhances consumers’ attitudes toward CRM co-branded products and increases purchase intention Design/methodology/approach The authors test a model of moderated mediation in two studies. Study 1 shows that the effectiveness of brand prominence disparity is explained by the mediating role of attitude toward a CRM co-branded product. Study 2 demonstrates that this mediation is moderated by the positioning of the for-profit brand partner (luxury vs non-luxury positioning). Findings Results show that brand prominence disparity has a role in defining consumers’ purchase intention toward a CRM co-branded product through mediation of attitude. Moreover, positioning of the for-profit brand partner moderates the cognitive processes activated by the visual brand prominence. In luxury positioning, a loud visual prominence of the for-profit brand significantly improves consumers’ attitudes and intentions to buy the CRM co-branded product. Originality/value The study extends our understanding of how visual brand presence can promote the effectiveness of co-branded CRM initiatives, and it offers practical guidelines for marketers wishing to partner with social causes, while promoting products with luxury or non-luxury features.
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Permatasari, Asti Ayu Wulan, Purnomologi Ursila Nilamsari, and Rayini Dahesihsari. "JENIS PENGARUH KELOMPOK REFERENSI DALAM PEMBELIAN PRODUK FASHION BERMEREK TIRUAN PADA INDIVIDU DEWASA AWAL." Jurnal Perkotaan 12, no. 1 (February 19, 2021): 53–66. http://dx.doi.org/10.25170/perkotaan.v12i1.2238.
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The research aims to describe the references group influences on the consumption of counterfeit branded fashion products on early adulthood individuals. Reference groups refers to individuals or group that become references for individual to forming her/his values and attitudes. Since 2014, the most counterfeit product consumption is fashion, which results on economic loss up to 41 billion rupiahs. Previous study showed that the consumption of counterfeit products was not only influenced by the high price of the original products, but also by psychological aspects, such as motivation to be seen positively and accepted by the social groups. The research applies quantitative approach, using 30 items of references group influences questionnaire. The questionnaire measures three types of references group influences, including informational influence, utilitarian influence, and value expressive influence on early adult individuals who experiences to buy counterfeit branded fashion product. 155 respondents involved. Convenience sampling technique applied, with central tendency, friedman test and mann-whitney test being used for data analysis. The findings show that references group influences for buying counterfeit branded fashion product was in moderate level, with the most influences was informational influences compared to utilitarian and value expressive influences.
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Rindiyani, Rindiyani, Ardhin Primadewi, Maimunah Maimunah, and Annisa Hakim Purwantini. "Klasifikasi Penjualan berdasarkan Platform pada UMKM Omah Branded Menggunakan Random Forest." JURIKOM (Jurnal Riset Komputer) 9, no. 5 (October 31, 2022): 1520. http://dx.doi.org/10.30865/jurikom.v9i5.4949.
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UMKM have a role in development growth to increase state income. Omah Branded which is an UMKM in the Fashion category from small children to adults in the Mungkid area, Magelang Regency, Indonesia. Currently the resulting sales transaction data has not been used to classify or classify sales products based on the sales platform that can affect the revenue of the Branded Omah. Selling products on online platforms is often referred to as digital marketing. It has become widespread and widely applied in Indonesia due to the development of the internet and changing consumers. Easy internet access using wifi or gadgets makes it easier for people to access information about a product or service they are looking for. One of the data mining for classification is the Random Forest Algorithm. The Random Forest algorithm has a random selection in generating child nodes for each node (top node), the classification of each tree is accumulated and the classification results that appear frequently can improve accuracy. In this study, by classifying Omah Branded sales data based on the sales platform using the random forest method, it is hoped that the results of this study can be used as a development solution for taking Omah Branded marketing strategies. The accuracy value using the Random Forest classification on the sales data of this Omah Branded product produces an accuracy of 92% based on the results of the confusion matrix calculation.
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Hecht, Jeff. "Mesopotamians were hot on product branded goods." New Scientist 198, no. 2653 (April 2008): 10. http://dx.doi.org/10.1016/s0262-4079(08)61008-8.
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Cordeiro, Rafaela Almeida, Mateus Canniatti Ponchio, and José Afonso Mazzon. "Evaluating co-branded products: the socioeconomic strata effect." Marketing Intelligence & Planning 34, no. 6 (September 5, 2016): 795–809. http://dx.doi.org/10.1108/mip-01-2015-0008.
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PurposeThe purpose of this paper is to identify whether consumer evaluations of products are influenced by the presence of co-branding with a well-known reputable ingredient brand and whether differences in evaluations are related to the socioeconomic stratum of the consumer. Design/methodology/approachThese questions were investigated by way of two experiments: the first, using a between-subjects approach that was carried out with 210 subjects and the second, using between- and within-subjects approaches that were carried out with 305 subjects. FindingsThe results show that: products produced by both little-known and well-known brands are evaluated more favourably when they are co-branded with a well-known ingredient brand; there is no evidence that the co-branding effect on product evaluation is stronger for little-known brand products than for well-known brand products; and there is weak evidence that the co-branding effect on product evaluation is stronger among subjects from lower socioeconomic strata than among subjects from the upper stratum. Research limitations/implicationsThe theory of anchoring alone is insufficient for explaining differences in product evaluations when the co-branding strategy is adopted. It is believed that positive effects can be also interpreted by the assimilation and signalling theories. Practical implicationsAs for the managerial implications, the authors offer insights into the impacts of using a strategic co-branding alliance on the products of little-known brands among consumers from lower and upper strata. Originality/valueThe study contributes to consumer behaviour literature, specifically with regard to ingredient-brand effects in co-branding strategies from the perspective of the end consumer.
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UR, Hareesh Kumar. "Product Involvement and Consumer Knowledge – A study with Special Reference to Branded Jewellery Consumers in Trivandrum District." Commerce & Business Researcher 14, no. 1 (June 30, 2021): 69–78. http://dx.doi.org/10.59640/cbr.v14i1.69-78.
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Today, the jewellery market has become a broad industry that consists of branded, non–branded, and online retailers. Branded jewellery can be considered a luxury and specialty good because a special purchasing effort is required. This paper examines consumer attitudes on the importance of knowledgeable purchase and the significance of product involvement in purchasing jewellery from branded retailers. To answer the questions of this research, a total of 100 consumers of Joy alukkas and Bhima Jewellers were selected using the quota sampling method. Descriptive statistics and Man-Whitney u test were used for this study. Consumer attitude was studied using consumer knowledge, and involvement was studied using product involvement. The research results demonstrate that the product involvement level among the consumers is very high. The consumers pay high importance towards knowledgeable purchasing so that they go through detailed information processing before purchasing. The study suggests that product attributes and precise information processing significantly influence consumers’ purchasing process.
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Brooks, Ruby, Rebecca Christidis, Nicholas Carah, Bridget Kelly, Florentine Martino, and Kathryn Backholer. "Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok." BMJ Global Health 7, no. 6 (June 2022): e009112. http://dx.doi.org/10.1136/bmjgh-2022-009112.
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IntroductionTikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response.MethodsWe assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage brands (based on global brand share) as at 30 June 2021, and (2) content and sentiment of a sample of brand-relevant user-generated content created in response to branded hashtag challenges instigated by these brands.ResultsOf 539 videos posted by brands, 60% were posted in the first half of 2021. The most common marketing strategies were branding (87% of videos), product images (85%), engagement (31%) and celebrities/influencers (25%). Engagement included instigation of branded hashtag challenges that encouraged creation of user-generated content featuring brands’ products, brands’ videos and/or branded effects. The total collective views of user-generated content from single challenges ranged from 12.7 million to 107.9 billion. Of a sample of 626 brand-relevant videos generated in response to these challenges, 96% featured branding, 68% product images and 41% branded effects. Most portrayed a positive (73%) or neutral/unclear (25%) sentiment, with few negative (3%).ConclusionUnhealthy food and non-alcoholic beverage brands are using TikTok to market brands and products via their own accounts and to encourage users to create and share their own content that features branding and product images. Given TikTok’s popularity among children, this study supports the need for policies that protect children from the harmful impact of food marketing on social networking platforms.
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Kelly, Bridget, Katarzyna Bochynska, Kelly Kornman, and Kathy Chapman. "Internet food marketing on popular children’s websites and food product websites in Australia." Public Health Nutrition 11, no. 11 (November 2008): 1180–87. http://dx.doi.org/10.1017/s1368980008001778.
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AbstractObjectiveThe aim of the present study was to describe the nature and extent of food marketing on popular children’s websites and food product websites in Australia.MethodsFood product websites (n119) and popular children’s websites (n196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children’s websites were also classified as either branded or non-branded and according to food categories.ResultsWebsites contained a range of marketing features. On food product websites these marketing features included branded education (79·0 % of websites), competitions (33·6 %), promotional characters (35·3 %), downloadable items (35·3 %), branded games (28·6 %) and designated children’s sections (21·8 %). Food references on popular children’s websites were strongly skewed towards unhealthy foods (60·8 %v. 39·2 % healthy food references;P< 0·001), with three times more branded food references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites.ConclusionsInternet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children’s food preferences and consumption, and regulatory options to protect children.
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Clayton, Tony, and Graham Turner. "Brands, Innovation and Growth: A Pims Study of Brand Value." International Journal of Innovation Management 02, no. 04 (December 1998): 455–68. http://dx.doi.org/10.1142/s1363919698000201.
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New research on the behaviour and performance of over 200 fast-moving consumer businesses selling through multiple outlets show that: (i) the "economic case" for branding can be demonstrated — there is evidence that brands can help producers bring new products and services to market, and that they help consumers exercise effective choice of "value for money"; (ii) branded producers are more innovative than their non-branded counterparts; (iii) branded producers typically create significantly more value added from investment in innovation; and (iv) non-price competition is particularly strong in the branded sector, with the key drivers of growth for individual businesses being improving value position, innovation advantage and reputation. Branded product markets show these "rules" for business growth much more clearly than businesses in the economy as a whole. In branded businesses, we can identify the impact of investment in intangibles — communication and technology development — through the strengthening of capabilities, the building of intangible business assets in the form of reputation, innovative edge and value advantage. This comprises a model for innovation which is both statistically valid and endorsed by practising managers.
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Washburn, Judith H., Brian D. Till, and Randi Priluck. "Co‐branding: brand equity and trial effects." Journal of Consumer Marketing 17, no. 7 (December 1, 2000): 591–604. http://dx.doi.org/10.1108/07363760010357796.
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Co‐branding is an increasingly popular technique marketers use in attempting to transfer the positive associations of the partner (constituent) brands to a newly formed co‐brand (composite brand). This research examines the effects of co‐branding on the brand equity of both the co‐branded product and the constituent brands that comprise it, both before and after product trial. It appears that co‐branding is a win/win strategy for both co‐branding partners regardless of whether the original brands are perceived by consumers as having high or low brand equity. Although low equity brands may benefit most from co‐branding, high equity brands are not denigrated even when paired with a low equity partner. Further, positive product trial seems to enhance consumers’ evaluations of co‐branded products, particularly those with a low equity constituent brand. Co‐branding strategies may be effective in exploiting a product performance advantage or in introducing a new product with an unfamiliar brand name.
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Koschmann, Anthony, and Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, no. 4 (July 16, 2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
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Purpose The purpose of this paper is to examine whether line extensions (modified brands) create their own loyalties or induce variety-seeking within the brand. Prior research has explored how the branded house strategy (i.e. multiple products bearing the same brand name) retains customers from competing brands. However, this research investigates loyalty within the brand by comparing loyalty and variety-seeking rates of modified brands. Design/methodology/approach Markov chains examine behavioral loyalty and switching rates of panel households in the USA over several quarters for two family brands of carbonated beverages. Emphasis is placed on the consumers who purchase the upper median of volume (heavy half) and constitute a disproportionate amount of brand’s sales (86 per cent of the volume). Findings Three propositions find that loyalty rates are high among modified brands with little switching to other lines within the brand. Further, loyalty and switch to rates are highest for the flagship branded product (the master modified brand). Practical implications Managers segment the market using the branded house strategy, yet loyalty rates vary for each product line. The switching rates can guide managers as to which products have established a loyal consumer base. Originality/value While brand switching is a considerable research stream, this research is believed to be the first to explore loyalty versus variety-seeking in the branded house strategy.
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MARLIEN, R. A., Kasmari Kasmari, Bambang Suteja, and R. Basiya. "PRIVATE LABEL: QUALITY AND LOYALTY." Fokus Ekonomi : Jurnal Ilmiah Ekonomi 17, no. 1 (June 9, 2022): 1–17. http://dx.doi.org/10.34152/fe.17.1.1-17.
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The purpose of this research is about the loyalty of private label products, which is growing very rapidly, resulting in a decline in the market share of branded manufactured products. Private label products are products that are sold in retail stores, where these stores sell daily necessities at lower prices. Consumers who buy this product are price sensitive consumers. Although product quality is similar to manufactured products, consumers who are used to branded products have a perception of risk when buying private label products. This research was conducted at a retail store that sells products with the same brand as the name of the retail store. The research location was in Semarang and Gringsing with a sample of 120 respondents. Determination of the number of samples using purposive sampling technique, data analysis using multiple regression. The finding is that repurchase intention is an intervening variable between store image, risk perception, price perception and loyalty.
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Revita, Ivo, Teguh Endaryanto, and Indah Nurmayasari. "SIKAP DAN KEPUASAN KONSUMEN TERHADAP PRODUK TEMPE BERMEREK DAN TEMPE TANPA MEREK DI BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 3 (December 21, 2020): 431. http://dx.doi.org/10.23960/jiia.v8i3.4439.
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This study aims to determine the consumer characteristics, consumer attitudes, and consumer satisfaction of branded and unbranded tempeh in Bandar Lampung. The research is conducted at Pasir Gintung Market. The research samples are 78 people chosen by nonprobability sampling. The data is analyzed by descriptive qualitative, The Multi-attribute Fishbein Models, Customer Satisfaction Index and Importance Performance Analysis. The results showed that the branded and unbranded tempeh consumers were mostly housewives aged 36-50 years old with family income ranging from Rp3,500,000.00-5,000,000.00/month. More than 50 percent consumers were Javanese living in distance of 0-3 km from the market and bought tempeh in the morning. The results showed that consumer gave the highest attitude scored to the cleanliness attribute of branded tempeh and the taste attribute of unbranded tempeh. The level of consumer satisfaction of branded tempeh and unbranded tempeh were 79.39 percent and 80.47 percent included to the satisfied categories. The performance of product attributes of branded tempeh has beed in accordance with the wishes of consumers. Whereas, the attributes of product cleanliness and product purity of the unbranded tempeh was needed to be improved.Key words: attitude, consumers, satisfaction, tempeh
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Wang, Qianying, and Ling Jiang. "Research on the Purchase Intention and Influencing Factors of Brand ecological Agricultural Products." Academic Journal of Science and Technology 2, no. 1 (July 19, 2022): 146–54. http://dx.doi.org/10.54097/ajst.v2i1.940.
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Branding ecological agricultural products can not only meet consumers' demand for high-quality agricultural products, but also an effective way to promote agricultural and rural economic development and achieve sustainable utilization of resources. First, analyze the development and consumption status of brand ecological agricultural products. Secondly, through the analysis of the product cognition, product quality, brand building and consumer purchase intention of the brand ecological agricultural products. Then it is found that: consumer income level, education level, price of brand ecological agricultural products and consumer awareness are important influencing factors of consumers' purchase intention, and the growth environment, cultural background and packaging of agricultural products themselves also have different degrees of influence; Nearly half of consumers maintain a trusting attitude towards all links of the whole industrial chain of branded ecological agricultural products; consumers' purchase intention and decision-making behavior of branded ecological agricultural products are influenced by their family's healthy consumption purpose, purchase channels and information sources. Finally, it is suggested to strengthen the cultivation of brand ecological agricultural products; formulate personalized marketing strategies; carry out various publicity activities to improve consumer awareness; strengthen market supervision; strictly control product quality; reduce production costs to meet public needs.
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Fareed, Jawed, Debra Hoppensteadt, Albara Ottman, Omer Iqbal, Walter Jeske, Angel Gray, Jeanine M. Walenga, Evi Kalodiki, Indermohan Thethi, and Rakesh Wahi. "Product Associated Variation in Generic Enoxaparin. Potential Clinical Implications." Blood 118, no. 21 (November 18, 2011): 1249. http://dx.doi.org/10.1182/blood.v118.21.1249.1249.
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Abstract Abstract 1249 Recently the generic versions of enoxaparin brand (Sanofi-Aventis) have widely become available. Since enoxaparin is a biological product, minor compositional changes in these agents may potentially have clinical implications. Generic enoxaparins are manufactured by several companies and marketed under specific trade names. The purpose of this investigation was to determine the differences between generic products and within product variations in the same generic product. Eight generic products from India (Cutenox, Markaparin, Clenox, Lomoparin, Lupenox, Lomorin-NX, Lomoh-40 and Troynoxa-40), four generic products from South America (Enoxalow, Versa, Heptron and Endocris), and one generic product from the USA (Enoxaparin sodium) were studied. The molecular weight profile of generic products showed relatively similar distribution profile with a molecular weight range of 3.9–4.9 kDa. The anti-FXa activity ranged from 87–110 U/mg, whereas wider variations were noted in anti-FIIa activity (28–41 U/mg). The anti-FXa:anti-FIIa ratio ranged from 3.1–4.2. Much wider variations (up to 60%) were noted in the anticoagulant assays (ACT, aPTT, Heptest, and thrombin time). Additionally the generic products also showed variations in the thrombin generation assay. Protamine and PF4 titration profile also showed variations. AT mediated inhibition of thrombin and FXa in the biochemical assays showed wider differences in IC50 values. Heparinase digestion profile showed variable oligosaccharide composition and some of the products contained heparinase resistant glycosaminoglycans. A comparison of 5 batches of the branded enoxaparin (Clexane) and 5 batches of a generic enoxaparin showed that the generic product batches exhibited greater variation in the biologic assays despite a comparable anti-FXa profile. These observations suggest that despite the current regulatory requirements, product based differences in the generic enoxaparins exist, which may impact their safety and efficacy profile in cardiovascular and thrombotic indications for which the branded enoxaparin is approved. Additional pharmacodynamic studies and clinical validations of the safety and efficacy of each of the generic products maybe helpful in assuring a clinical equivalence of the generic products with the branded enoxaparin. Disclosures: No relevant conflicts of interest to declare.
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Ho, Han-Chiang, Nora Lado, and Pilar Rivera-Torres. "Detangling consumer attitudes to better explain co-branding success." Journal of Product & Brand Management 26, no. 7 (November 20, 2017): 704–21. http://dx.doi.org/10.1108/jpbm-11-2015-1039.
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Purpose The purpose of this study is to examine consumer attitude toward a new type of co-branded products, which encompass attributes of high-technology and luxury. The authors named these kinds of co-branded products as “high-tech luxury co-branded products” (HLCPs). Current theoretical approaches used to study co-branding strategies cannot completely explain consumer attitude toward HLCPs. In this study, the authors apply the ABC (affect-behavior-cognition) model of attitudes (as opposed to attitude as a whole) to explore how affect and cognition drive consumer behavior toward HLCPs. Design/methodology/approach Questionnaires were used and the respondents totaled 483 in period 1 and 331 in period 2. Respondents were collected using convenience sampling technique in one university in Spain and analyzed using structural equation modeling. Findings The authors finding revealed that consumers use both affect and cognition simultaneously when forming an attitude toward HLCPs. Also, consumers’ perception of product fit represents a more relevant driver of consumer behavior with respect to brand fit. Appropriate theoretical and managerial implications are derived from these results. Originality/value This study contributes to the understanding of consumers’ preferences toward high-tech luxury co-branded products.
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Fadliyah, Hilyatul, Atik Nurwahyuni, and Faradiba. "Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic." Journal of Consumer Sciences 6, no. 2 (August 31, 2021): 92–110. http://dx.doi.org/10.29244/jcs.6.2.92-110.
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Coronavirus disease-2019 (COVID-19) encourages the community to prioritize basic and personal health needs. This study aimed to explore the consumer behaviour of traditional medicine and health supplements during the COVID-19 pandemic in Indonesia using the Consumer Decision Model approach. A quick online cross-sectional survey involving 215 respondents was carried out from December 23, 2020, until January 2, 2021. This study revealed that the majority of respondents consume the products as forced by the pandemic situation, and their use has increased than before the pandemic. The primary reason for consuming the product is to increase their immunity during a pandemic, and they felt more healthy after consuming it. Social media and television are the primary sources of product information. Furthermore, we found that the majority of respondents were branded product consumers. Respondents were more likely to have good behaviour based on knowledge of the products' legality, dosage, indication, instructions for use, and expiration date. This study sets appropriate consumer behaviour and performs the statistical tests only for branded product consumers. It is concluded that consumer behaviour in this study is related to product advertisement exposure and acceptance, environmental influence, and individual difference.
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Hopkins, Christopher D., Scott A. Jones, Gregory Pickett, and Mary Anne Raymond. "The Influence of Brand Levels and Associations on Purchase Intent." Journal of General Management 35, no. 1 (September 2009): 19–34. http://dx.doi.org/10.1177/030630700903500103.
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This study considers the influence of attitudes toward an institution of higher education, the influence of attitudes toward a specific branded product offered by many universities and the influence of attitudes toward a product category on purchase intent. The results suggest attitudes toward the university and product category positively influence purchase intentions but not attitudes toward a branded product. Furthermore, involvement is found to moderate these relationships. The findings have implications for branding decisions and strategies made by universities, including how a university brands and markets its offerings.
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Yuliana, Lingga, Nurliya Apriyana, Ray Fauzan, Nike Larasati, Lutfi Alhazami, and Israel Eko Bima Sutopo. "Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan." Jurnal Keuangan dan Bisnis 21, no. 1 (March 30, 2023): 14–27. http://dx.doi.org/10.32524/jkb.v21i1.763.
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This research aims to investigate purchasing interests in preloved products from reputable brands as an environmental care effort. The advantage of conducting this study is to provide a resource for readers and researchers considering similar issues. In this descriptive qualitative research, purposive sampling was used to select the samples. The samples that met the criteria of this study were those who had previously bought the branded product from offline or online shops. Ten respondents were involved in the survey of this study. The questionnaires were distributed via Google form and conducted from November 2022 to January 2023. The findings reveal purchasing pre-owned branded goods contributes to environmental protection by minimizing unrecycled fashion trash and animal exploitation. The respondents recommended purchasing pre-owned branded goods responsibly to protect the environment and get products at reasonable rates.
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Willim, Romeyna, Keni Keni, and Ai Ping Teoh. "The Role of Perceived Fit, Attitude, and Need for Uniqueness on Intention to Purchase Co-Branded Product in Indonesia." International Journal of Application on Economics and Business 1, no. 1 (March 1, 2023): 1–9. http://dx.doi.org/10.24912/ijaeb.11.1-9.
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This research was conducted to empirically examine the role of perceived fit, attitude, and need for uniqueness to increase intention to purchase co-branded product in Jakarta. A total of 202 respondents were collected with non-probability convenience sampling technique, but only 150 data were usable as samples. An online questionnaire was distributed using Google Form with 5-point Likert scale for each indicator. All data were analyzed using PLS-SEM method. The results showed that perceived fit does not positively and significantly impact intention to purchase co-branded product. In addition, attitude and need for uniqueness can positively and significantly impact intention to purchase co-branded product. The results of this study contribute to get a better understanding of co-branding and to help the marketers formulate better co-branding strategies.
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Willim, Romeyna, Keni Keni, and Ai Ping Teoh. "The Role of Perceived Fit, Attitude, and Need for Uniqueness on Intention to Purchase Co-Branded Product in Indonesia." International Journal of Application on Economics and Business 1, no. 1 (March 1, 2023): 1–9. http://dx.doi.org/10.24912/ijaeb.v1i1.1-9.
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This research was conducted to empirically examine the role of perceived fit, attitude, and need for uniqueness to increase intention to purchase co-branded product in Jakarta. A total of 202 respondents were collected with non-probability convenience sampling technique, but only 150 data were usable as samples. An online questionnaire was distributed using Google Form with 5-point Likert scale for each indicator. All data were analyzed using PLS-SEM method. The results showed that perceived fit does not positively and significantly impact intention to purchase co-branded product. In addition, attitude and need for uniqueness can positively and significantly impact intention to purchase co-branded product. The results of this study contribute to get a better understanding of co-branding and to help the marketers formulate better co-branding strategies.
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Karlsson, Christer, and Martin Sköld. "Counteracting Forces in Multi-branded Product Platform Development." Creativity and Innovation Management 16, no. 2 (June 2007): 133–41. http://dx.doi.org/10.1111/j.1467-8691.2007.00432.x.
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Gerber, Gary. "A practice can be branded like a product." Optometry - Journal of the American Optometric Association 78, no. 6 (June 2007): 311. http://dx.doi.org/10.1016/j.optm.2007.03.010.
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Elgebali, Marwa. "Branded Food Commodities: A Study of the Egyptian Commodity Products." International Journal of Marketing Studies 11, no. 3 (July 12, 2019): 49. http://dx.doi.org/10.5539/ijms.v11n3p49.
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Purpose: The study explored the attitudes and brand awareness of consumers towards purchasing branded food products. Moreover, the factors that influence the consumers’ decisions while purchasing the chosen branded commodities foods products have been investigated.
Methodology: The study used a sample of 200 participants acquired from diverse cities within Egypt, while the selected products comprised branded sugar and rice. The study used variance analysis of participant’s attitudes and buying intentions.
Findings: It was revealed that consumers’ awareness when purchasing the branded rice and sugar, originates from the relatives, friends, and reference groups. It also comes from the point-of-sales promotion and recommendations from the retailers and sellers. Concerning the consumers’ perceptions, it was revealed that they consider branded sugar and rice as safe from harmful chemicals such as insecticides and pesticides, as well as adulterants. On the same note, the customers perceive that buying marked rice and sugar is a sign of high social status. Regarding the factors that influence the buying decisions, it was revealed that flavor, safety from adulterants or harmful chemicals, and aroma are the primary factors that consumers consider.
Study Limitations: Based on validity constraints, the further study with a broader sample size was proposed. The further research should focus on the link between brand equity and the branded commodity goods.
Practical impacts of the study: Retailers and product marketers should focus on creating brand awareness which is the primary concern for the consumers. Similarly, the marketers should formulate strategies targeting the different consumers’ demographics-based market segments.
Value/originality: this research is unique since it aims to investigate the consumers’ purchase behavior for commodity goods, especially the branded food products, which other studies have not assessed. Additionally, limited researchers have focused on investing the consumers’ attitude and brand awareness with respect to the branded food products in developing countries such as Egypt. In formulating marketing strategies of such products managers need to understand how consumers evaluate and what kind of attitudes they hold towards it.
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Habert, Jeffrey, Howard C. Margolese, Adriana Wilson, Matthieu Boucher, and Pierre Blier. "Switching among branded and generic medication products during ongoing treatment of psychiatric illness." BMJ Innovations 6, no. 1 (January 2020): 39–43. http://dx.doi.org/10.1136/bmjinnov-2019-000370.
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Switches between branded (reference) medications and the corresponding generic medications or between two different corresponding generic medications occur commonly during the treatment of central nervous system disorders. Prescribing a generic product in place of a reference product can reduce patient and pharmacy costs. But there can be implications. Planned or unplanned switches from one product to another during ongoing treatment may introduce variability in drug exposure which could in turn compromise efficacy and/or tolerability. Studies comparing the initiation of reference versus generic products do not provide clear evidence of the superiority of reference or generic products generally, whereas several studies examining a switch between reference and generic products suggest that reductions in efficacy or medication adherence and persistence may be associated with generic substitution. Clinicians should work with patients to facilitate a consistent supply of reference or generic drug product that provides stable exposure to avoid clinical deterioration or poor tolerability.
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Tuu, Ho Huy, Svein Ottar Olsen, and Le Chi Cong. "Patterns of Vietnamese buying behaviors on luxury branded products." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 778–95. http://dx.doi.org/10.1108/apjml-07-2016-0134.
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Purpose The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power, and the moderator effects of social norms (SN) and perceived resources on the choice of luxury attributes for branded products in Vietnam. Design/methodology/approach Based on a self-administered survey data of 207 Vietnamese consumers, a structural equation modeling approach for moderator analysis with latent constructs is used to test the hypotheses. Findings OE and power have both direct and interactive positive influences on the choice of luxury product attributes. In particular, the effect of OE is weakened by the negative moderator effect of SN, but the effect of power is strengthened by the positive moderator effect of perceived resources. The inclusion of interactions increases the explained variance of the choice of luxury product attributes from 24.8 to 35.8 percent. Research limitations/implications Future studies would benefit to investigate other personality traits (e.g. extroversion or agreeableness), personal values (e.g. achievement), SN (e.g. descriptive norms) and resources (e.g. time). Practical implications The study findings suggest that brand managers should attend the how individual and social factors interacts in explaining the choice of luxury product attributes. Originality/value This study is the first discussing, testing and finding empirical evidence supporting the combined effects of OE and power on the choice of luxury product attributes as well as moderator effects in these relationships.
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Hoppensteadt, Debra, Walter Jeske, Jeanine M. Walenga, Bruce E. Lewis, and Jawed Fareed. "Generic Low Molecular Weight Heparins May Not Have the Same Safety –Efficacy Profile As the Branded Low Molecular Weight Heparins in Acute Coronary Syndrome." Blood 118, no. 21 (November 18, 2011): 2308. http://dx.doi.org/10.1182/blood.v118.21.2308.2308.
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Abstract Abstract 2308 Low molecular weight heparins such as enoxaparin and dalteparin are widely used for the management of Acute Coronary Syndrome (ACS). Recently, several generic versions of enoxaparin and dalteparin have been approved in various countries for all of the branded product's indications. However, no data on their clinical equivalence in ACS is available. Since generic versions of enoxaparin and dalteparin are manufactured by different processes and may use starting material from different sources, these drugs may differ in their pharmacological profile in simulated ACS settings. To compare the pharmacodynamic effects, a branded version of enoxaparin was compared with three generic versions in a primate model at a dosage of 1 mg/kg IV. Such pharmacokinetic parameters as TFPI release, TAFI modulation, vWF release, and TF mediated platelet activation were measured. Anticoagulant effects of these drugs were also measured after IV administration using iSTAT ACT and aPTT. Simulated catheter related thrombosis studies were carried out to differentiate each agent in contact, intrinsic and extrinsic clotting systems. The generic versions of enoxaparin namely, Cutenox (Gland Pharma), Fibrinox (Sandoz AG) and Versa (EuroPharma) exhibited product based pharmacodynamic differences compared with the branded product and the results are provided in the following table. Each of the generic products exhibited its own specific pharmacologic profile despite comparable molecular weight distributions and anti-Xa potencies. Significant differences were noted in the anticoagulant effects of each of these agents as compared with the branded products. Some differences were also noted in HIT antibody mediated aggregation studies. The differences between the branded and generic versions of LMWHs may be due to the higher dosages used and the IV administration which leads to higher circulating levels of these agents. These observations suggest the need for additional animal studies and clinical trials to validate the use of generic versions of LMWHs in such critical indications as ACS and related syndromes. Disclosures: No relevant conflicts of interest to declare.
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Lyashchuk, Y. O., O. V. Tenyaeva, V. V. Tuarmensky, and O. Y. Shibarshina. "Color design of strategic brand images as a tool for psycho-emotional impact on the consumer." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 4 (January 20, 2021): 404–12. http://dx.doi.org/10.20914/2310-1202-2020-4-404-412.
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The article presents the results of the analysis of the use of color design tools from the point of view of psycho-emotional impact on consumers when creating strategic brand images. The main psychological motives for buying branded products are increasing personal influence on others or retouching uncertainty by “putting on” branded “armor”, which finds its support in the background motives of shocking, prestige, attracting attention, status. With the help of branded items, the buyer advertises himself, increasing (even if only in his own thoughts), thus, his significance and status in his own eyes and the eyes of others. The personality, as it were, enters into the image that the branded thing carries, it is like a “case”, a recognized prestigious “mask” for a person, which allows you to “try on”, transfer prestige from a branded thing to a person, and thus feel superior. more unique, more interesting than others. It is important to remember that when creating a brand, it is necessary to take into account not only the physical properties of the product, but also the feelings evoked in consumers. Concentrate not only on consciousness, but also on emotions and subconsciousness. And since the language of the subconscious is the language of emotionally colored images-symbols, color design plays a huge role in shaping the perception of not only a branded product, but, in principle, any object of the surrounding world. From the point of view of physical perception, colors are created by light waves of various lengths and represent a certain kind of electromagnetic energy. The presence of such a characteristic as the wavelength, which is the number of vibrations per second (and in fact, the rhythm, which makes the color effect akin to the sound, musical effect on the subconscious) for each color have individual frequencies. Thus, in the image, as a unit of the language of the unconscious, sound and color are closely intertwined through the wave rhythm.
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Ladipo, P., and O. Akeke. "Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 204 (2019): 28–34. http://dx.doi.org/10.17721/1728-2667.2019/204-3/4.
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The study seeks to investigate the impact of brand image on consumer choice of branded products in Nigeria automobile market, focusing on (belief, assessment and satisfaction) of measuring brand imag e. A sample of 400 respondents was selected using convenience sampling method in Surulere Local Government on the Mainland of Lagos State, Nigeria. Through a structured questionnaire, data were collected and with the help of SPSS, analysis was made using both descriptive and inferential statistics. The results of the regression analysis revealed that all four null hypotheses tested were rejected, which shows that consumer choice of branded product to some extent depends on brand image.
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Tripathi, Prashasti, Vineeta Puranik, and Shalini Purwar. "Comparison of branded and non-branded food samples widely consumed in north India with reference to Trans fatty acid content." Journal of Applied and Natural Science 13, no. 1 (January 31, 2021): 16–25. http://dx.doi.org/10.31018/jans.v13i1.2449.
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Trans fatty acids (TFA) are the geometrical isomers of monounsaturated and polyunsaturated fatty acids that affect the functional and physicochemical properties of these fatty acids, which in turn affect their metabolism in humans. Since the database available for trans fatty acids in food from India is scarce, the research report generates data about trans fatty acid content in selected foods popular in north India. In this report, various food samples like cookies, chocolates, biscuits, pizza, fries, indigenous snacks like samosa, pakora and indigenous sweets like jalebi, gulab jamun, and laddoo were analyzed for the Trans Fatty Acid (TFA) content by gas chromatography. A large variation was found in trans fatty acid content among these food samples. The results also showed that only 4.5% of the samples were found to contain TFA less than 0.5% while approximately 8% of samples having more than 5% TFA (1 branded and 6 non-branded samples). Also, a large variation was found in the trans fatty acid content of branded and non-branded food samples with the mean value of TFA in branded and non-branded food groups as 1.781 and 6.125 respectively and the t-value of 0.852 between the two groups. When regulations are emphasizing on labelling the TFA content on the product, there are arrays of unlabelled products which are not governed under any regulations. Hence there is a need for strong food regulations to bring levels of trans fats in processed foods to negligible levels.
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Waqas, Muhammad, Zalfa Laili Hamzah, and Noor Akma Mohd Salleh. "Customer experience with the branded content: a social media perspective." Online Information Review 45, no. 5 (February 18, 2021): 964–82. http://dx.doi.org/10.1108/oir-10-2019-0333.
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PurposeSocial media platforms are important channels to create a favourable customer experience. The purpose of this paper is to investigate the types of experiences customers can have with the branded content on social media.Design/methodology/approachData were collected from 20 participants using semi-structured interviews. Thematic analysis was used to analyse the qualitative data.FindingsThe results identify seven types of branded content experience which are evoked when customers interact with branded content on social media. The results also suggest that branded content experience acts as a driver of consumer engagement with branded content which eventually leads to customers' sense of virtual community.Research limitations/implicationsThe findings provide theoretical implications for content creators. Further research should aim at comparing the branded content experience on different social media platforms and across different product categories.Originality/valueThis study contributes to customer engagement and experience literature in social media content by enhancing the understanding of branded content experience concept and its conceptual relationship with customer engagement in the social media context.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2019-0333
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Janoskova, Katarina, Pavol Kral, Gheorghe H. Popescu, Zuzana Rowland, and Katarina Kramarova. "Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction." Management & Marketing. Challenges for the Knowledge Society 16, no. 3 (September 1, 2021): 300–315. http://dx.doi.org/10.2478/mmcks-2021-0018.
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Abstract Brand management plays a crucial role in increasing the loyalty of current customers as well as in gaining new customers. The product brand significantly influences shopping behaviour of customers. Many customers prefer branded products to non-branded ones. Some of them prefer branded products in general; some of them prefer branded products only for selected products. This paper is focused on the analysis of the perception of ten favourite car brands by Slovak consumers with an emphasis on the quality, prestige, image and expected benefits and features. The aims of the paper are divided into three main parts: i) find out the selected car brand rank based on the influence on the purchasing behaviour of Slovak consumers; ii) assess the impact of selected socio-demographic characteristics on the expected benefits as well as on the features that the respondent´s chosen car brand should have; iii) identify the main reason why respondents focus on preferred car brands. The correlation of these factors was tested on a sample of 2002 respondents from the Slovak republic. The analysed data represent a partial result of an extensive survey. The chosen mathematical-statistical methods such as correlation analysis and testing of statistical hypotheses were applied to fulfil the purpose of the research. Based on a survey, the most influential car brands include Skoda and Volkswagen. Especially the Skoda brand has a significant position in Slovakia, given by tradition, history and place of production of these cars.
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Takagoshi, Noritsugu, and Nobuo Matsubayashi. "Customization competition between branded firms: Continuous extension of product line from core product." European Journal of Operational Research 225, no. 2 (March 2013): 337–52. http://dx.doi.org/10.1016/j.ejor.2012.10.001.
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Eliseev, M. N., V. P. Osipova, L. K. Emelyanova, D. G. Lakutin, and O. M. Alekseeva. "The quality indicators of french cognac." Proceedings of the Voronezh State University of Engineering Technologies 81, no. 1 (July 18, 2019): 66–71. http://dx.doi.org/10.20914/2310-1202-2019-1-66-71.
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Alcohol products are very popular in the consumer market, although it is not a highly needed and essential product. Cognac is one of the exquisite aristocratic and sophisticated beverage, its production consist of complex and lengthy technological process, on which an unique, full bouquet and aroma directly depend. This determines the importance of such aspects as obtaining a high quality and environmentally safe products that have some positive effect on the human body. Moreover, for cognac, the most important is the quality of the original wine materials and new production technologies, which form the organoleptic properties of the drink. The study of branded V.S. cognacs on the territory of the Russian Federation by organoleptic and instrumental methods of analysis showed that not all of them can be identified as French brandies.
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Ulgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (September 1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.
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The global market today is characterized by the proliferation of binational products, or products that are branded in one country while actually manufactured in another. This paper investigates how consumers evaluate the quality of such products under two different situations. In Study 1, where brand name and country-of-manufacture were the only pieces of information given about a product, it was found that consumers used both pieces of information in evaluating the product. In Study 2, however, where specific attribute product information was available as well as brand name and country-of-manufacture, it was revealed that consumers relied heavily on the brand name information. The implications of the results for marketing, manufacturing, and sourcing strategies are discussed.
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Dens, Nathalie, Patrick De Pelsmacker, Peter Goos, and Leonids Aleksandrovs. "How to Mix Brand Placements in Television Programmes to Maximise Effectiveness." International Journal of Market Research 58, no. 5 (September 2016): 649–70. http://dx.doi.org/10.2501/ijmr-2016-022.
Full textAbstract:
This research, based on 20 brand placement campaigns for 17 brands in 11 Belgian entertainment shows, uses the mixture modelling technique to identify the optimal mix of brand placement types in a programme. It determines the ideal proportions of prop placements (branded products that are put on display during the programme, without active interaction between the product and a person), interactive placements (placements that entail interaction between a branded product and a person), and look-and-feel placements (branding elements that are visually incorporated in the scenery of the programme) to maximise brand attitude and brand recall. Controlling for programme connectedness, brand attitude is maximised when all brand placements in a programme are interactive. The optimal mix for brand recall is more diverse, and changes for consumers with different viewing frequencies. For light viewers, 39% interactive and 61% prop placements should be used. For consumers with high viewing frequency, a relatively larger proportion should be allocated to interactive placements (44%).