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Relevant bibliographies by topics / BRANDED PRODUCT

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Academic literature on the topic 'BRANDED PRODUCT'

Author: Grafiati

Published: 11 September 2023

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Journal articles on the topic "BRANDED PRODUCT"

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Iazzi, Antonio, and Savino Santovito. "Branded Versus Non-Branded: Differences in Consumer Preferences." International Journal of Marketing Studies 8, no. 1 (January 29, 2016): 57. http://dx.doi.org/10.5539/ijms.v8n1p57.

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<p>Although brands can signal reputation and serve as proxies for trust, consumer preferences for attributes may differ for branded and non-branded products. The authors of this paper test this hypothesis using data from a particular experiment conducted with Italian jeans’ consumers. The results indicate that consumers appear uncertain when there is an absence of a brand; non-brand-oriented consumers ascribe greater importance to the attributes of a product, with emphasis on those that relate to the product model (fit, comfort, design). Price is important for both types of consumers. Factor and cluster analyses permit identification of elements for the positioning strategies of brand and non-branded products. For marketing managers, it is important to know the consumer’s perception of the product’s characteristics and, accordingly, adopt specific communication and positioning strategies.</p>

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Habib, Sufyan, Nawaf N. Hamadneh, and Abdelaziz Alsubie. "Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers." Sustainability 13, no. 4 (February 20, 2021): 2309. http://dx.doi.org/10.3390/su13042309.

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The exponential growth of advertising in enhancing consumer impulsivity has drawn the interest of many researchers to explore the various dimensions of advertising and its effective modeling. The branded apparel product market has grown significantly, a large number of competitors have entered into the market with variant quality, and there are a number of attractive advertising practices. The main aim of this study was to analyze the advertising practices and their relationship with consumer product involvement and the impulsive buying behavior of consumers in branded apparel in India. In a survey of 445 Indian customers, the study indicated that advertising practices significantly affect consumer involvement in branded apparel products and enhance their impulsivity toward products. The study also indicated that the level of consumer involvement in the branded apparel product significantly mediates the relationship between advertising practices and consumer impulsive buying behavior. Effective advertising practices will help companies to enhance consumer involvement that will enable branded apparel companies in enhancing consumer impulsiveness toward products. Some of the managerial implications, limitations, and scope of future research are also presented in the study.

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Bergen, Mark, Shantanu Dutta, and Steven M. Shugan. "Branded Variants: A Retail Perspective." Journal of Marketing Research 33, no. 1 (February 1996): 9–19. http://dx.doi.org/10.1177/002224379603300102.

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Manufacturers frequently offer myriad variations of a branded product. In many cases, manufacturers have tens to hundreds of models. Seiko wrist watches, for example, may come with different bands, chimes, and special features. The authors call these variations branded variants and suggest that manufacturers offer branded variants for the benefit of their most direct customers—retailers. With branded variants, a consumer must remember, evaluate, and process a wider variety of product features to make comparisons across variants and retail outlets. The authors suggest that as branded variants increase, some consumers experience an increased cost of shopping for a branded product across retail stores. Consequently, fewer consumers shop across retail stores. This reduced shopping translates into reduced competition across retail stores, which encourages (1) more retailers to carry a branded product and (2) retailers to supply that branded product with more retail service support. The authors use data from three retailers across 14 product categories to demonstrate that a branded product with more variants often has greater retail availability and higher levels of retail service.

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Mundel, Juan, Patricia Huddleston, Bridget Behe, Lynnell Sage, and Caroline Latona. "An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions." Journal of Product & Brand Management 27, no. 2 (March 12, 2018): 146–57. http://dx.doi.org/10.1108/jpbm-07-2016-1282.

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Purpose This study aims to test the relationship between consumers’ perceptions of product type (utilitarian vs hedonic) and the attentional processes that underlie decision-making among minimally branded products. Design/methodology/approach This study uses eye-tracking measures (i.e. total fixation duration) and data collected through an online survey. Findings The study shows that consumers spend more time looking at hedonic (vs utilitarian) and branded (vs unbranded) products, which influences perceptions of quality. Practical implications The findings of this research provide guidelines for marketing minimally branded products. Originality/value The authors showed that the product type influences the time consumers spend looking at an item. Previous findings about effects of branding are extended to an understudied product category (i.e. live potted plants).

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Wahyudi, A., S. Sujianto, and I. Kurniasari. "Strategy for developing Indonesian vanilla products to improve the added value." IOP Conference Series: Earth and Environmental Science 892, no. 1 (November 1, 2021): 012042. http://dx.doi.org/10.1088/1755-1315/892/1/012042.

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Abstract Vanilla is a world-well-known spice product, especially as food and beverage flavoring; however, the availability of (natural) vanilla is too little (less than 1%) to meet the demand for vanilla either industry or household. So far, most Indonesian vanilla is traded as a commodity in the international (export) and domestic markets. For producers who are primarily smallholders, these conditions create business uncertainty and added value. This paper aims to review the strategy of product transformation from general commodities into certified products or branded products by utilizing digital marketing (e-commerce), which leads to the stability of the price of vanilla products (reduced uncertainty), and creates an additional value. The method used in this study is the literature review method. Product transformation requires product development, where certified products must follow particular procedures in production to obtain certification, and branded products require differentiating features in products that consumers appreciate. In addition to product development as a primary strategy is also needed supporting strategies such as proper pricing and promotion. This review implies that there is an opportunity to transform a vanilla product from a commodity to certified and branded products; hence it should become vanilla development agenda.

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Islam, Md Mazedul, and Md Mashiur Rahman Khan. "Environmental Sustainability Evaluation of Apparel Product: A Case Study on Knitted T-Shirt." Journal of Textiles 2014 (November 24, 2014): 1–6. http://dx.doi.org/10.1155/2014/643080.

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The work reported in this paper presents the assessment of environmental performances of selected branded apparel T-Shirt products made by Bangladesh. The study is based on a standard evaluation tool named Higg Index which is basically used widely to measure the environmental sustainability of various apparel products. Higg Index is an internal self-assessment tool created by the outdoor apparel industry and Nike’s apparel environmental design tool which aims to aggregate information on the environmental performance of products. The Index considers performance across the full life-cycle of a product, including impacts from “input materials, manufacturing, packaging, transportation, use, and end-of-life.” Selected apparel branded T-Shirt products from S. Oliver, BUTex-Innovation, PUMA, Esprit, Aarong, and Yellow were taken into consideration. The results indicate that newly developed ecofriendly T-shirt and foreign branded products named S. Oliver, PUMA, and Esprit gained higher score but local branded product like Aarong and Yellow gained lower score in terms of environmental sustainability based on Higg Index assessment tool. Moreover, many weaknesses and opportunities for improvement of both local and foreign branded T-Shirt products have been identified and suggested which would eventually lead the fashion designer, apparel manufacturer, stakeholder, and consumer towards greener apparel products.

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Rizwan, Muhammad, Mudasser Qayyum, Waqas Qadeer, and M. Javed. "The impact on branded product on consumer purchase intentions." Journal of Public Administration and Governance 4, no. 3 (July 2, 2014): 57. http://dx.doi.org/10.5296/jpag.v4i3.5849.

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The objective of this study is to absorb the brand trust, brand satisfaction and brand attachment with ecological cost influence of consumer purchase intention. This study seeks to investigate the effect of aparant product image straight and unforeseen effects of low price, past experience,brand attachment and product awareness on customer purchase intention. Lead the consumer want to buy branded products and attached with brands. The two key factors, brand trust and brand attachment are effective on consumer purchase intention toward branded products.This questionnaire surveys distributed to levi’s jeans user in Pakistan, in 160 questionnare distributed, 158 athentic questionnaire were returned. This result show, customer in pakistan explain soaring purchase intention to branded product ,levie’s jeans. Brand trust and brand attachment have a positive effective on their purchase intention. This outcome show that applicant show a high intention to eacquire environmental gracious wines as well report solid relationship to the atmosphere. The study aim an useful constitutionnel mold and remark positive effectiv factors for consumers’ purchase intention towards branded products.

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Adiguzel, Cafer, Omer Iqbal, Michael Sammikannu, Josephine Cunanan, Walter Jeske, Debra Hoppensteadt, and Jawed Fareed. "Potency Adjusted Generic Versions of Argatroban Can Be Differentiated from Branded Argatroban in Thrombin Generation and Platelet Activation Assays." Blood 110, no. 11 (November 16, 2007): 4007. http://dx.doi.org/10.1182/blood.v110.11.4007.4007.

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Abstract Argatroban represents a widely used direct parenteral thrombin inhibitor for the anticoagulation management of patients with heparin-induced thrombocytopenia. Several generic versions of argatroban namely Slovastan, Gartban and Argaran have also become available in Japan. Although the antithrombin potency of the generic products of argatroban is adjusted to be comparable to the branded product, apparent differences in the pharmacodynamic effects have been noted in thrombin generation and platelet activation assays. To further investigate the bioequivalence of the three generic products with the branded argatroban, these agents were compared in whole blood (WB), platelet rich plasma (PRP) platelet poor plasma (PPP) and isolated biochemical systems. In the WB assays, the activated clotting time (ACT) studies were carried out mimicking the anticoagulant dosing (0–5 ug/ml). In the citrated WB, PRP and PPP various clotting tests such as the prothrombin time/INR (PT/INR), activated partial thromboplastin time (APTT), Heptest, prothrombinase activated clotting time (PICT) and thrombin time were carried out. To test the effect of these agents on tissue factor mediated activation of blood cells, flow cytometric studies were carried out. In addition, thrombin generation markers such as the fibrinopeptide A, thrombin/antithrombin complex and prothrombin fragment 1.2 were also measured. The effect of different forms of argatroban were also investigated on Xa and thrombin generation inhibition. While there was no difference in the anticoagulant effects of the branded and generic products in the clotting assays such as the PT, APTT, Heptest, PICT and thrombin time, matrix based differences were apparent. In the ACT assay, the anticoagulant effect of the branded and generic product were approximately the same, however, upon supplementation of the tissue factor the relative anticoagulant effects of these agents differed. All of the agents also produced a concentration dependent inhibition of the generation of microparticles in the WB studies where each of these agents were differentiated. Argaran produce weaker responses than the other agents. All of the agents also blocked p-selectin expression induced by tissue factor with an IC50 ranging from 1.8–2.3 ug/ml. There were obvious differences among the generic and branded products. In the thrombin and Xa generation assays differences were also noted between the generic and branded product. The relative ability of the generic and the branded argatroban in inhibiting the activation of thrombin activatable fibrinolysis inhibitor (TAFI) showed noticeable differences. These studies clearly indicated that while in the antithrombin titration and global anticoagulant assays the generic brands of argatroban exhibit comparable effects, in cellular systems and other assays differences between the generic product and branded versions can be noted. These obvious differences may be related to the solution matrix and the relative proportion of different forms of argatroban. These observations warrant additional pharmacoequivalent studies on the generic product to assure clinical equivalence of these products.

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Paraszt, Márta. "Brands, tastes, judgment." Acta Carolus Robertus 12, Különszám (2022): 56–67. http://dx.doi.org/10.33032/acr.3437.

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Selective bias is the tendency to interpret information in ways that are consistent with our preconceived notions. If, for example, consumers have different opinions about branded and non-branded versions of certain products, it can also be caused by the fact that they perceive the product differently due to their beliefs about the brand in any way (e.g. previous experience, brand name). With the involvement of several food industry products, I tested the relationship between the brand and perceived taste on two independent groups. During a blind test, I researched whether the favored branded product is really more tastier, and I used the brand test to check the effect of brand awareness on taste.

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Tian, Zimo. "The Influence of Consumer Motivation on Satisfaction in the Field of Co-branding - Take Food Brands for Example." SHS Web of Conferences 154 (2023): 01012. http://dx.doi.org/10.1051/shsconf/202315401012.

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Following the development of co-branding and the emergence of the co-branded product boom, many consumers are choosing to buy their favorite co-branded products. Among them, co-branded food products occupy a large share of the market. However, the rapid development of co-branded products has also given rise to many problems, such as the mismatched positioning of the two co-branded enterprises and the poor quality of their products, all of which seriously affect consumers' purchase motivation and satisfaction as well as the development of the co-branded enterprises. Against this background, this paper presents a quantitative analysis of consumer motivation, purchasing psychology and satisfaction, and reviews three aspects of co-branded food purchasing motivation, satisfaction analysis, and ways to improve consumer satisfaction. This paper reflects the research findings in this field, the reality and the problems to be addressed. Taking co-branded food products as an example, this paper analyzes the relevant factors affecting consumer motivation and satisfaction of co-branded food products by studying theories related to co-branding model, consumer motivation and satisfaction, and combining the results of questionnaire research with relevant theories and charts. It also proposes systematic suggestions for raising consumer motivation and satisfaction to help enterprises stand out in the face of fierce competition.

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Dissertations / Theses on the topic "BRANDED PRODUCT"

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Duttenhöfer, Michael. "Branded Entertainment Grundlagen - Definition - Beispiele unter besonderer Berücksichtigung des Kurzfilms als Branded-Entertainment-Produkt." Saarbrücken VDM, Müller, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2860727&prov=M&dok_var=1&dok_ext=htm.

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Andersson, Torbjörn. "Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products." Licentiate thesis, Linköpings universitet, Maskinkonstruktion, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129551.

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The increase in competition amongst companies that produce complex or large product portfolios has created a need to utilise modularity strategies not only to flexibly manage technical complexity in a costeffective manner but also for visual appearance. This research aims to understand how the visual appearance of products is affected by modular product development strategies. Specifically, the aim is to understand how such strategies induce constraints and generate possibilities for management of visual appearance in the design process. Five studies have been conducted during the course of this licentiate thesis. Two were conducted with professionals and students in design, while the remaining three are theoretical studies based on findings in the literature, theory building, and experimental research. The goal has been to investigate how designers work when they are put to the task of changing and developing the designs of complex products that are part of a portfolio. The challenge has been to study what suitable strategies exist that manage complex products and product brands, then investigate how these influence designers’ practices. The first study examined how coherence towards a product category influences the design of new products. The outcome of the study was a method to explore visual coherence and diversity in the appearance of a product category. The remaining four studies investigated how modularity, brand management and the redesign of product portfolios influence a design process. The second study described a design phenomenon known as aesthetic flexibility, which was further explored in studies three and five. The outcome from these studies was a proposal for four aesthetic flexibility strategies. The fourth study investigated in what way portfolio extension strategies found in brand management and design research are related, and how such strategies influence aesthetic flexibility. The results from study four were illustrated as a model. The main contribution of this work is the phenomenon of ‘aesthetic flexibility’, which helps understand the factors that influence designers when working with branded modular products. Understanding visual flexibility serves as a starting point in further investigations of how different development strategies affect the possibilities for visual product design. The findings of this work serve to illustrate and explain a complex and multi-facetted design phenomenon which many designers manage more or less intuitively today, thus advancing academics’, teachers’ and professional designers’ understanding of the field.

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Ang, Mei Choo. "Branded product design : combining evolutionary algorithms and shape grammars." Thesis, University of Leeds, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.486154.

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Mass production' mass-customisation and technolo~y maturity are changing the way organisations compete. As a consequence,' organisations create brands and promote their branded products to gain market share.,This poses a number of challenges for designers who must create product concepts that both meet functional requirements and maintain brand identity. This research has explored whether combining shape grammars and evolutionary algorithms might support a designer carrying out this challenging task. Shape grammars have been successfully applied t~ generate shapes to conform to certain styles in a number of domains. Recently, shape grammars have been used to generate product concepts in a given style manifested through product brand identity. However, the implementation is highly dependent on user selection of rules and this poses difficulty to explore the design parameters that fulfil functional requirements at the same time. Evolutionary algorithms have been successfully used to explore and optimise product concept parameters to fulfil' certain functional requirements and have shown promise. An approach based on evolutionary algorithms was proposed that enabled the selection of sequences of shape grammar rules to generate product concepts that both maintained brand identity and satisfied given functional requirements. A case . . study on the Coca-Cola. brand demonstrated that the combined approach could be used to generate shapes in a given style and deliver a functional requirement such as volume. Further case studies on shampoo bottles were used to explore issues in the maintenance of brand identity. Two measurement indices for two brand identity elements were proposed: similarity and aesthetic measures. The results showed . that the approach was able to support exploration and searching of design solutions to meet brand identity and functional requirements simultaneously. As brand identity includes elements that are difficult to quantify, this approach still needs designers to select their preferred final solutions from the generated 'product concepts for 'further development. The goal of this research was to exploit the strength of shape grammars and evolutionary algorithms with a view to improve support in product development.

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Schmalz, Jan Sebastian. "Werbung als Unterhaltung wie branded Entertainment und advertainment Werbung mit Unterhaltung verschmelzen." Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2942301&prov=M&dok_var=1&dok_ext=htm.

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Schmalz, Jan Sebastian. "Werbung als Unterhaltung : wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen /." Saarbrücken : VDM, Verl. Dr. Müller, 2007. http://www.gbv.de/dms/ilmenau/toc/52784487X.PDF.

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Lin, Song Marketing Australian School of Business UNSW. "Driving preferences for co-branded products: effects of extendibility, compatibility and uncertainty." Awarded By:University of New South Wales. Marketing, 2010. http://handle.unsw.edu.au/1959.4/44735.

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Firms frequently use brand extension strategies to enter new product categories. Another type of entry strategy is co-branding by effectively exploiting the equity of both constituent brands. Co-branding may effectively drive consumer preferences if consumers believe the combination of two brands offers a better solution than either one separately. However, there is also the risk that consumers may get confused with the combination, or have perceptions of strengths regarding one of the brands diluted, leading to the failure of this strategy. While much has been written on brand-category extension, despite its prevalence, the use of co-brands to enter a new category has attracted relatively little attention. In this study, the author models the effects on consumer perceptions and preferences of combining two brand names for a new product. The proposed model provides a mechanism to represent how consumers prior attribute beliefs about constituent brands, the extendibility of the brands into the extension category, the compatibility between the constituent brands, and the uncertainty associated with them can jointly determine their preferences for the co-branded product. The contribution that this model enables is a means to study co-branding and new category entry simultaneously, by assessing the drivers of consumer preference for a co-brand in a new product category. An empirical study is designed to test the model, using real brands and hypothetical extensions and co-brands. Theoretical contributions and managerial implications of this study are discussed.

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Tsvetkova, Kristina. "Let us entertain you : branded entertainment als neuer Hoffnungsträger der Werbebranche in der digitalen Zukunft /." Saarbrücken : VDM, Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2929203&prov=M&dok_var=1&dok_ext=htm.

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Lameira, Sofia Lourenço. "O sexo e a Cidade e as marcas: análise dos efeitos do product placement nos jovens portugueses." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2016. http://hdl.handle.net/10400.5/11607.

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Dissertação de Mestrado em Comunicação Social
Esta dissertação tem como objeto de estudo a série de televisão O Sexo e a Cidade, transmitida repetidamente entre 2013 e 2015 no canal temático Fox Life, e pretende analisar o fenómeno product placement e o seu impacto nos espetadores. Deste modo, pretende analisar os efeitos do product placement nos hábitos de compra e comportamentos de consumo dos jovens adultos portugueses, estudando uma amostra de estudantes universitários na cidade de Lisboa. A nossa perspetiva considera que o entretenimento em televisão é uma forma de distribuir conteúdo, valores e visões do mundo. Consideramos também que, através das séries de televisão, os espectadores podem modificar a sua mentalidade, devido ao contacto com diferentes contextos, referências e valores, do qual advêm, posteriormente, interesses comerciais. Neste sentido, de acordo com as ideias apresentadas, este estudo propõe como objetivos analisar os efeitos do product placement nos hábitos de compra dos jovens portugueses; analisar o brand recognition e brand perception das marcas presentes na série O Sexo e a Cidade e determinar se o product placement consegue criar brand awareness e, em último caso, ajudar na criação da identidade do consumidor.
This study focuses on brands and product placement in television: Sex and the City and Portuguese young adults are our objects and are examined to understand potential effects of product placement on purchasing habits and consumption behaviors. Our framework considers television entertainment as a way to deliver content and values, world-views and minds-capes. Our proposition recognizes that through television series, audience can improve their mindset by getting in touch with different contexts, references and values, with effects on viewers that favor commercial interests as a way of matching brands and consumers. Taking these ideas into account, we propose as objectives to account for the effects of product placement in purchasing habits; to analyze brand recognition and brand perception of product placement in Sex and the City, and, at last, if product placement phenomenon can create “brand awareness” and ultimately create consumers’ identity.

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Moussa, Anthony. "Branded longevity's effect on processing fluency : the moderating effect of product involvement and congruence." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0436.

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Cette thèse de doctorat étudie la réponse des consommateurs à la longévité brandée de la marque. En particulier, on explore l'effet de la longévité brandée de la marque sur la fluidité du traitement et la familiarité de la marque dans diverses conditions. Comment réagissent les consommateurs lorsqu'une marque indique sa date de création sur un emballage ou une publicité ? Comment leurs réactions diffèrentelles en fonction de leur niveau d’implication avec le produit ou de la congruence entre la catégorie de produit et la longévité de la marque? Cette thèse identifie les processus psychologiques qui se produisent lors de l'exposition à la longévité brandée de la marque afin d'expliquer l'effet de la longévité de la marque sur le consommateur. La longévité brandée de la marque est censée susciter une réaction positive chez le consommateur, telle que la confiance dans la marque et la crédibilité de la marque. Cette thèse examine les mécanismes psychologiques qui expliquent ces effets. La fluidité du traitement est considérée comme le cadre théorique pouvant expliquer ces effets. Un modèle démontre que celleci est le médiateur entre l’effet de la longévité brandée de la marque et la familiarité de la marque. Ce modèle prend en compte des effets modérateurs tels que l’implication envers le produit et la congruence
This doctoral dissertation examines consumer response to branded longevity. In particular, it explores the effect of branded longevity on processing fluency and brand familiarity under various conditions. How do consumers react when a brand indicates its founding date on a package or advertisement? How do their reactions differ according to their level of involvement with the product or the congruence between the product category and branded longevity? This thesis identifies the psychological processes that occur during exposure to branded longevity in order to explain the effect of the longevity of the brand on the consumer. Branded longevity is argued to positively influence marketing variables, such as brand confidence and brand credibility. This thesis examines the psychological mechanisms that explain these effects. Processing fluency is considered as the theoretical framework that can explain these effects. Our model shows that processing fluency mediates the effect of branded longevity on brand familiarity. This model takes into account moderating effects such as product involvement and congruence

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Abbott, Marcus. "Engineering the brand : automotive attribute management based on the cognitive categorisation of the branded product." Thesis, Brunel University, 2009. http://bura.brunel.ac.uk/handle/2438/7508.

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In mature product markets competitive advantage is increasingly realised by the careful design and engineering of product attributes that emphasise a brand’s values. In the high-luxury automotive segment, user satisfaction appears to be particularly influenced by products that are perceived to be typical to the brand’s lineage. This research aims to explore the links between product specifications and the categorisation of the product as belonging to the brand, by studying the effect with the Bentley brand’s interiors. The research uses cognitive categorisation theory and related methodologies as a basis for understanding the cognitive processes that operate between the input of specific multisensory stimuli and assessments of typicality and therefore satisfaction. These processes are interpreted through Semantic Differentiation techniques in a number of studies of Bentley products and competitor vehicles. The results suggest that by identifying and defining a number of product properties, of varying importance, and measuring subject’s responses to them, brand-based categorisation effects can be visualised and quantified. The research investigates if these effects have been stable over time and finds that some patterns exist that might be used to predict how future products might be categorised. The benefits of the resulting assessment and measurement tool to the product development process appear to be at least two-fold; firstly, by informing the process, product specifications may be set and designs developed, that are considered more accurate, good and right for the brand, resulting in controlled development time and costs and increased consumer satisfaction. Secondly, by enabling the process, property strengths, weakness and competitive threats may be understood that facilitate experimental and actual design modifications to optimise brand distinctiveness.

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Books on the topic "BRANDED PRODUCT"

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Branded Entertainment. London: Kogan Page Publishers, 2007.

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Branded?: Products and their personalities. London: V&A, 2000.

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Branded for life: How Americans are brainwashed by the brands we love. Cincinnati, OH: Emmis Books, 2005.

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Linn, Carl Eric. Brand dynamics: Factors and trade-offs affecting value development in branded goods and services. Norcross, GA: Institute for Brand Leadership, 1998.

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Branded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.

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Kara, Ayşe Simin. Branded entertainment: A strategic approach towards integrating product placement practices in Turkey. Ankara: Gece Kitaplığı, 2019.

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Branded lives: The production and consumption of meaning at work. Cheltenham, Glos, UK: Edward Elgar, 2011.

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A, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 1991.

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Braber, Helleke, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer, eds. Branding Books Across the Ages. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463723916.

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For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly ‘branded’ and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process throughout the centuries, focusing on the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding – a phenomenon that has long been intertwined with literature.

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A Branded World. New York: John Wiley & Sons, Ltd., 2003.

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Book chapters on the topic "BRANDED PRODUCT"

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Bährle-Rapp, Marina. "branded article/product." In Springer Lexikon Kosmetik und Körperpflege, 73. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-71095-0_1292.

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Hardy, Jonathan. "Branded entertainment and product integration." In Branded Content, 68–84. London: Routledge, 2021. http://dx.doi.org/10.4324/9781315641065-4.

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Stanton, John L., Stephen L. Baglione, and Ekaterina Salnikova. "New Product Introduction for Private Label Products Compared to Branded by Product Category." In Advances in National Brand and Private Label Marketing, 43–54. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59701-0_6.

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Hidayat, Anas, and Katherine Mizerski. "The Effects of Extrinsic Cues and Product Involvement Toward Willingness to Buy Non-Deceptive Counterfeit Branded Products: the Case Study Of Indonesian Consumers." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 321–29. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_186.

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Lieven, Theo. "Product Gender and Product Evaluation." In Brand Gender, 143–76. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60219-6_8.

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Trisatya, Achmad Afriadi, and Yeni Absah. "The Effect of Consumer Ethnocentrism on Purchase Intention of Indonesian Local Fashion Brands." In Proceedings of the 19th International Symposium on Management (INSYMA 2022), 887–95. Dordrecht: Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_111.

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AbstractThere is a decline and lack of consumer interest in buying local Indonesian fashion products; however, many potential fashion brands are emerging and growing in Indonesia. A strategy is needed to increase local brand awareness among consumers in Indonesia, especially consumer ethnocentrism. It is known that the more ethnocentric a group of consumers is, the more important it is to them where the product comes from, and the impact is the more active they are in seeking information about the product. Ethnocentric consumers also create a value that can influence others; the value is considered important to explain that their products are much better than other people’s products. This study is a quantitative descriptive study that aims to determine the relationship between research variables, namely consumer ethnocentricity, brand value, and intention to buy local products. This study used a sampling technique that is purposive sampling. The data analysis technique used was the PLS-SEM test. The empirical results from PLS-SEM show that the effect of consumer ethnocentrism on brand value proved to have a positive and significant effect. Second, the effect of consumer ethnocentrism on purchase intention proved to have a positive and significant effect. Third, the effect of brand value on purchase intention proved to have a positive and significant effect.

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Bian, Xuemei, and Luiz Moutinho. "An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase Intention." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 218. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_85.

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Chimhundu, Ranga. "The Management of FMCG Product Categories." In Marketing Food Brands, 15–48. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9_2.

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Lieven, Theo. "Product Gender und Produktbewertung." In Brand Gender als Markenpersönlichkeit, 153–89. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-33126-8_8.

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Ferrini, Giulia, Sebastian Huber, and Verena Batt. "How Do Luxury Brands Utilize NFTs to Enhance Their Brand Image?" In Fashion Communication in the Digital Age, 80–87. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_8.

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AbstractNon-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology albeit the very personal characteristics of NFT ownership. Little is known about how luxury brands use NFTs to develop their brand image and what opportunities luxury brands anticipate from NFTs as a new technology, digital product category or customer relationship channel. The present research note offers an applied research design to tackle these questions and systematically understand the potential of NFTs for personal luxury brands at large.

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Conference papers on the topic "BRANDED PRODUCT"

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Rasoulifar, Golnoosh, Claudia Eckert, and Guy Prudhomme. "Toward Supporting the Implementation of User’s Emotional Perceptions During the Design Process of Branded Products." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12994.

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Visual appearance of design plays a critical role in the initial customer perception as well as the emotional response and evaluation of product properties. For branded products, the design of a product must also have distinctive references to the brand values. The successful implementation of the brand value in terms of the physical product properties and product appearance is therefore crucial. This requires product designers and engineering designers working together to create a shared understanding of the brand and the rationale behind the design choices made to implement them. Although communication mechanisms do exist, researchers observed that product designers and engineering designers still do not understand each other well. As the design process progresses the link to original brand values appears to be gradually lost (e.g. through engineering changes and cost reduction activities). Therefore it is important to make sure that the brand identity, and intended emotional responses are maintained throughout the changes. The aim of this paper is to describe the factors contributing to the complexity of communication between product designers and engineering designers related to the development of branded products. Several alternative approaches for supporting this communication are suggested with the objective of making the brand more accessible and understandable to engineers, who are not trained in brand design and aesthetics, and of integrating an engineering viewpoint in early design idea generation and decision making.

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Devendorf, Margaret, and Kemper Lewis. "Designing a Product Package Platform." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28888.

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An essential part of designing a successful product family is establishing a recognizable, familiar, product family identity. It is very often the case that consumers first identify products based on their physical embodiment. The Apple iPod, DeWalt power tools, and KitchenAid appliances are all examples of product families that have successfully branded themselves based on physical principles. While physical branding is often the first trait apparent to designers, there are some products that cannot be differentiated based on physical appearance. This is especially common for consumable products. For example, it is impossible to differentiate between diet Coke, Classic Coke, and Pepsi when each is poured into separate glasses. When differentiation is difficult to achieve from a product’s physical characteristics, the product’s package becomes a vital part of establishing branding and communicating membership to a product family while maintaining individual product identity. In this paper, product packaging is investigated with a focus on the graphic packaging components that identify product families. These components include: color, shape, typography, and imagery. Through the application of tools used in facilities layout planning, graph theory, social network theory, and display design theory an approach to determine an optimal arrangement of graphic components is achieved. This approach is validated using a web based survey that tracks user-package interactions across a range of commonly used cereal boxes.

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Manavis, Athanasios, Nikolaos Efkolidis, Konstantinos Kakoulis, and Panagiotis Kyratsis. "The “Do-it-yourself (DIY)” brand design strategy through computational design tools." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p75.

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The three-dimensional form of a product is a key element in the development of a brand identity through the computational design methodology. Brand identity has an in-depth relationship with the object’s shape and product assembliness. In traditional mass production design methodologies, designers encode specific parameters into design rules that aren’t used by end-users to customize their own products. The “Do-It-Yourself (DIY)” process enable users to express themselves through the design thinking approach. Self-design is a form of co-creation between designer's knowledge and customer's skills according to the branded product design parameters. Under this statement, the object’s geometrical form and the product assembliness are fundamental principles in the promotion of a holistic design identity to the industry and to the market. The current paper combines the use of computational design with specific parameters of DIY bookcase/desk (i.e., height, length, width, number of shelves, etc.) in order to develop a generative design system for the mass customization of DIY bookcases/desks alternatives. The results from the end-user application offer, automatically alternatives 3D models under the "Do-It-Yourself" brand umbrella.

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Cowan, Kirsten L., and Nathalie Spielmann. "THE INFLUENCE OF BRANDED RITUALS ON LUXURY PRODUCT CONSUMPTION PRACTICES: IMPLICAITONS FOR ADVERTISING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.04.02.

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Mihajlović, Borko. "DVOSTRUKI KVALITET PROIZVODA KAO POSEBAN OBLIK DISKRIMINACIJE POTROŠAČA." In XVII majsko savetovanje. Pravni fakultet Univerziteta u Kragujevcu, 2021. http://dx.doi.org/10.46793/uvp21.851m.

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The modern market is characterized by the existence of several phenomena that threaten the realization of basic consumer rights and require changes or amendments to the existing regulation of consumer law. One such phenomenon is the frequent practice, especially prevalent among large multinational companies, of placing wellknown, recognizable ("branded") products of identical appearance but with certain differences in terms of content and structure of the product, its weight or other basic characteristics, depending on the geographic market in which they are placed. If these differences lead to different quality of a recognizable product in the markets of different countries, then we are talking about the dual quality of product. The subject of this paper is the analysis of legal mechanisms that can influence the cessation of the practice of marketing products and services of dual quality by large companies. This analysis is performed through a review of the development path of EU law regarding the practice of dual quality, with a reference to the amendment of the legal regulation on unfair business practices with the provision on dual quality of products. In the concluding remarks, the author assesses the possibility of applying the experience of EU law into Serbian law in order to suppress practices of dual quality of products.

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van der Meer, Bastiaan, Imre Horva´th, Wilhelm van der Vegte, and Hiroshi Ohta. "Combined Application of Emotional Engineering and System Engineering in the Development of a New Motorcycle Paradigm for 2020." In ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2007. http://dx.doi.org/10.1115/detc2007-35055.

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This paper reports on a complex approach to including emotional engineering and system engineering in the development of a concept of a future product. The concrete problem was to develop a new product paradigm and a feasible concept of a branded motorcycle for 2020. The new product paradigm has been developed by considering some trend-setter new developments in the field of driving, moving, and control systems for motorcycles. Emotional engineering was used to include the opinion of the potential users in the formation of the new paradigm and to provide the users with comfort, pleasure, and emotional sensations. System engineering made it possible to find realistic solution elements for the implementation, and to develop a feasible product concept based on this paradigm that fulfils the functional, utility, and emotional expectations of the users. The information and knowledge intensive sub-processes of emotional and system engineering have been supported by design inclusive research. This methodological approach included the evolving product paradigm, and its various representations and prototypes as a research means. Design inclusive research consisted of an exploration research part, a concept and prototype development part, and a confirmative research part. Using this framing methodology, designers can get a better idea of what preferences their target groups have and understand what can be successful on the market. The results achieved are being used as input for further strategic investigation by the concerned companies.

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Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.

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Abstract Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product’s specifications and aesthetics. Elements critical to brand identity must be made common across all products in a brand. For any platform, brand specific elements must be maintained unique on each product variant. The set of elements not identified as a brand carrier can be made common to a platform. A matrix representation of each platform and its supported brand variants is useful as an architecting tool.

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Brzaković, Aleksandar, and Stefan Brzaković. "Design in Function of Brand Creation." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.251.

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A brand is a collection of all tangible and intangible elements of a product or service which make it unique. Design is one of the most important components of a brand. Design consists of all those characteristics that influence the way how a product appeals to a consumer, what impression a product leaves on a consumer and how a consumer benefits from a product. It comprises all the characteristics of a product or service that influence the appearance of a product or service and the way how it works. When speaking about brand design, it is usually the key brand elements which are thought of, such as a logo, a color scheme, typography and other design components that make a brand differentiate from competitors’ ones and recognizable to consumers. According to the extant literature, insufficient attention seems to be paid to studying the contribution made by design in creating relevant brands. This paper is aimed at indicating the significance design has in the brand creation process, the significance of certain individual elements, such as the packaging design and colors. In the paper, a special reference is made to design and drivers of the values of luxury products.

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Todua, Nugzar, and Giorgi Robakidze. "Georgian Consumers’ Attitude towards Product Placement." In V National Scientific Conference. Grigol Robakidze University, 2023. http://dx.doi.org/10.55896/978-9941-8-5764-5/2023-268-278.

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The article explores the role of product (brand) placement in modern business. The primary factors analyzed in the study include the acceptance of product placement, brand awareness, attitudes toward brand, and purchase intention. By conducting marketing research, the study identifies the opinions of respondents concerning traditional advertising and product placement. Through regression analysis, the study determines statistically significant values that demonstrate the connection between the acceptance of placed brands and brand awareness, as well as the impact of these variables on brand attitude. Additionally, the article establishes how the attitudes of Georgian consumers toward brand influence their purchase intentions. Keywords: Product placement, consumer behavior, marketing research.

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Chatterley, James J., Andrew J. Boone, Thomas L. Lago¨, Jonathan Blotter, Scott D. Sommerfeldt, and Craig C. Smith. "Sound Quality Testing and Analysis of Multiple Brands of Sewing Machines." In ASME 2005 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2005. http://dx.doi.org/10.1115/detc2005-85636.

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Sound quality analysis is an invaluable tool for the product designer. This tool is designed to help determine customer preferences, which can help the designer improve product quality, or the consumers’ perception of the product’s quality. Many industries desire to know how the consuming public perceives their product as this affects the product life and viability. This paper will present which of two brands of sewing machines ranging in market segments from entry-level, thru mid-level machines, to high-end computer controlled units, is the most acoustically pleasant. Results across market segments independent of brand will be evaluated and compared, as well. The methods used to determine the sound quality of these machines will be presented. These methods are both jury based listening tests and quantitative sound quality metrics.

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Reports on the topic "BRANDED PRODUCT"

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Mudge, Christopher R., and Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), November 2021. http://dx.doi.org/10.21079/11681/39679.

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Aquatic herbicides are one of the most effective and widespread ways to manage nuisance vegetation in the US After the active ingredient is selected, often there are numerous proprietary and generic branded products to select from. To date, limited efforts have been made to compare the efficacy of brand name and generic herbicides head to head; therefore, at tot al of 20 mesocosm trials were conducted to evaluate various 2,4 -D, glyphosate, imazapyr, and triclopyr products against alligatorweed (Alternanthera philoxeroides (Mart.) Griseb.), southern cattail (hereafter referred to as cattail, Typha domingensis Pers.), and creeping water primrose (hereafter referred as primrose, Ludwigia peploides (Kunth) P.H. Raven). All active ingredients were applied to foliage at broadcast rates commonly used in applications to public waters. Proprietary and generic 2,4 -D, glyphosate, imazapyr, and triclopyr were efficacious and provided 39 to 99% control of alligatorweed, cattail and primrose in 19 of the 20 trials. There were no significant differences i n product performance except glyphosate vs. alligatorweed (trial 1, Rodeo vs. Roundup Custom) and glyphosate vs. cattail (trial 1, Rodeo vs. Glyphosate 5.4). These results demonstrate under small -scale conditions, the majority of the generic and proprietary herbicides provided similar control of emergent vegetation, regardless of active ingredient

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Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.

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Filip, Grażyna, and Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.

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E-branding of Lidl brand is a wide-ranging marketing strategy, which purpose is to keep the current customers and gain new. The authors of advertisments posts, that includes information regarding a specific product (name, information about it, price, reason of showcasing in the specific moment), use semantic (mostly nature, price, tradition, modernity, comfort, luxury), grammatical and non-linguistic categories to convince the receivers to themselves. Such communicational process enables also to read the needs of customers, who – by liking the brand’s page – want (actively) to participate in the whole sales process, want to be informed and to have a chance to use the offer.

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Barsky, Robert, Mark Bergen, Shantanu Dutta, and Daniel Levy. What Can the Price Gap between Branded and Private Label Products Tell Us about Markups? Cambridge, MA: National Bureau of Economic Research, August 2001. http://dx.doi.org/10.3386/w8426.

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Lee, Hyun-Jung, Ji-Yeon Lee, and Kyu-Hye Lee. Brand Image and Evaluation Factors of Fashion Product Advertisement. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-656.

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ERSHOVA, E., and S. KOSHEVENKO. PROJECT APPROACH IN THE BRANDING OF TERRITORIES. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-3-66-71.

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The article is devoted to the formation and development of the brand of the territory. The authors propose for consideration a model of territorial branding based on a project approach. Brand building is viewed as a project with initiation, planning, implementation and completion phases. The authors point to the need to identify groups of stakeholders, a detailed analysis of the target audience, building a communication strategy and focusing projects in the field of territorial branding on the formation of the product portfolio of the region.

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Cerviño, Julio, and Jaime Rivera-Camino. A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study. CENTRUM Catolica Graduate Business School, December 2015. http://dx.doi.org/10.7835/ccwp-2015-12-0026.

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Just, David, and Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, January 2016. http://dx.doi.org/10.32747/2016.7600039.bard.

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Abstract The debate about whether to reduce import barriers on fresh produce in order to decrease the cost of living and increase welfare or to continue protecting the local agricultural sector by imposing import duties on fresh vegetables and fruits has been part of the Israeli and the US political dialog. The alternative of building a strong local brand that will direct patriotic feelings to support of the agricultural sector has been previously discussed in the literature as a non-tax barrier to global competition. The motivation of consumers to pay more for local fresh fruits and vegetables are better quality, environmental concerns, altruism, and ethnocentrism. Local patriotic feelings are expected to be stronger among national-religious consumers and weaker among secular left wing voters. This project empirically analyzes consumers’ attitude toward local agricultural production, perceptions of the contribution of the agricultural sector to society and how these perceptions interact with patriotic beliefs and socio-political variables perhaps producing an ethnocentric preference for fruits and vegetables. This patriotic feeling may be contrasted with feelings toward rival (or even politically opposing) countries competing in the same markets. Thus geo-political landscape may help shape the consumer’s preferences and willingness to purchase particular products. Our empirical analysis is based on two surveys, one conducted among Israeli shoppers and one conducted among US households. We find strong influences of nationalism, patriotism and ethnocentrism on demand for produce in both samples. In the case of Israel this manifests itself as a significant discount demanded for countries in conflict with Israel (e.g., Syria or Palestine), with the discount demanded being related to the strength of the conflict. Moreover, the effect is larger for those who are either more religious, or those who identify with right leaning political parties. The results from the US are strikingly similar. For some countries the perception of conflict is dependent on political views (e.g., Mexico), while for others there is a more agreement (e.g., Russia). Despite a substantially different religious and political landscape, both right leaning political views and religiosity play strong roles in demand for foreign produce.

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Cao, Shoufeng, Uwe Dulleck, Warwick Powell, Charles Turner-Morris, Valeri Natanelov, and Marcus Foth. BeefLedger blockchain-credentialed beef exports to China: Early consumer insights. Queensland University of Technology, May 2020. http://dx.doi.org/10.5204/rep.eprints.200267.

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The BeefLedger Export Smart Contracts project is a collaborative research study between BeefLedger Ltd and QUT co-funded by the Food Agility CRC. This project exists to deliver economic value to those involved in the production, export and consumption of Australian beef to China through: (1) reduced information asymmetry; (2) streamlined compliance processes, and; (3) developing and accessing new data-driven value drivers, through the deployment of decentralised ledger technologies and associated governance systems. This report presents early insights from a survey deployed to Chinese consumers in Nov/Dec 2019 exploring attitudes and preferences about blockchain-credentialed beef exports to China. Our results show that most local and foreign consumers were willing to pay more than the reference price for a BeefLedger branded Australian cut and packed Sirloin steak at the same weight. Although considered superior over Chinese processed Australian beef products, the Chinese market were sceptical that the beef they buy was really from Australia, expressing low trust in Australian label and traceability information. Despite lower trust, most survey respondents were willing to pay more for traceability supported Australian beef, potentially because including this information provided an additional sense of safety. Therefore, traceability information should be provided to consumers, as it can add a competitive advantage over products without traceability.

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Simancas González, E., and B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, December 2016. http://dx.doi.org/10.4185/cil2016-063.

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