Academic literature on the topic 'Brandcasting'
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Journal articles on the topic "Brandcasting"
Ann Klein, Amanda. "Television Brandcasting: The Return of the Content Promotion Hybrid by Jennifer Gillan." Cinema Journal 55, no. 3 (2016): 153–58. http://dx.doi.org/10.1353/cj.2016.0022.
Full textWard, Sam. "Book Review: Television Brandcasting: The Return of the Content-Promotion Hybrid: Branded Women in U.S. Television: When People Become Corporations." Critical Studies in Television: The International Journal of Television Studies 11, no. 2 (June 16, 2016): 260–63. http://dx.doi.org/10.1177/1749602016642932a.
Full text"Television brandcasting: the return of the content-promotion hybrid." Choice Reviews Online 53, no. 01 (August 18, 2015): 53–0067. http://dx.doi.org/10.5860/choice.191545.
Full textFruttaldo, Antonio. "Mainstream Media in Contemporary Fluid News Environments: Brandcasting the News in the TV Genre of News Tickers." Online Journal of Communication and Media Technologies 9, no. 4 (July 25, 2019). http://dx.doi.org/10.29333/ojcmt/5862.
Full textDissertations / Theses on the topic "Brandcasting"
Scott, Jane Margaret Marketing Australian School of Business UNSW. "The role of the audience in product placement: development of an audience engrossment scale." Publisher:University of New South Wales. Marketing, 2008. http://handle.unsw.edu.au/1959.4/41237.
Full textBooks on the topic "Brandcasting"
Gillan, Jennifer. Television Brandcasting. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569.
Full textTelevision Brandcasting: The Return of the Content-Promotion Hybrid. Taylor & Francis Group, 2014.
Find full textTelevision Brandcasting: The Return of the Content Promotion Hybrid. Routledge, 2014.
Find full textBook chapters on the topic "Brandcasting"
"Cable Brandcasting and Disney Channel’s Company Voice." In Television Brandcasting, 167–208. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-10.
Full text"Disney Studios’ Brand Management on TV and Blu- ray/DVD." In Television Brandcasting, 209–62. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-11.
Full text"Introduction: Television Brandcasting." In Television Brandcasting, 19–49. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-7.
Full text"Broadcasting Series and Sponsors." In Television Brandcasting, 50–103. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-8.
Full text"Narrowcasting Schedules and Stars." In Television Brandcasting, 104–66. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-9.
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