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Books on the topic 'Brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 July 2024

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1

Ahluwalia, Rohini, and Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.

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2

1970-, Pottie Marjolein, ed. Brand! Brand! Tilburg: Zwijsen, 2007.

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3

A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.

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4

Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.

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5

Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.

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6

Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.

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7

Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.

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8

Gotby, Catharina. Brand. Stockholm: Amfora förlag, 2022.

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9

1828-1906, Ibsen Henrik, ed. Brand. London: Penguin Books, 1996.

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10

Albisser, Matthias. Brand Content und Brand Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.

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11

Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.

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12

Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. From Chinese Brand Culture to Global Brands. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353.

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13

Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Routledge, 2010.

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14

Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.

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15

Barbara, Loken, Ahluwalia Rohini 1966-, and Houston Michael J, eds. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.

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16

Chernatony, L. De. Integrated brand building using brand taxonomies. Milton Keynes: Open Business School Research, 1996.

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17

Groat, Diane De. Brand-new pencils, brand-new books. New York: HarperCollins Publishers, 2005.

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18

service), ScienceDirect (Online, ed. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3rd ed. Amsterdam: Butterworth-Heinemann, 2010.

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19

Elliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.

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20

Jansen, Michel. Brand Prototyping: Developing meaningful brands. Kluwer, 2006.

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21

Brand New Brand. Die Gestalten Verlag, 2021.

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22

Kapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.

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23

Chernatony, Leslie De. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Taylor & Francis Group, 2008.

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24

Kapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.

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25

9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.

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26

From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.

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27

Brand America: The Mother of All Brands (Great Brand Stories series). Cyan Communications, 2005.

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28

Brand new brand thinking. London: Kogan Page, 2002.

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29

Brand New Brand You. Publish Central, 2020.

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30

Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.

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31

Lindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.

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32

Beverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2018.

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33

Cankurtaran, Pinar. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2024.

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34

Brand Management: Co-creating Meaningful Brands. SAGE Publications Ltd, 2018.

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35

Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.

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36

Cankurtaran, Pinar. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2024.

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37

Lieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.

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38

Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.

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39

Joey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.

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40

Ibsen, Henrik. Brand. Wildside Press, 2007.

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41

Ibsen, Henrik. Brand. Pomona Press, 2007.

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42

Brand. Baar [Switzerland]: Weltrundschau-Verlag, 1998.

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43

Ibsen, Henrik. Brand. Wildside Press, 2007.

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44

Brand. Creative Media Partners, LLC, 2023.

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45

Brand. DoubleDay, 2000.

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46

Brand. Creative Media Partners, LLC, 2023.

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47

Brand. Independently Published, 2021.

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48

Brand. Franklin Classics, 2018.

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49

Ibsen, Henrik. Brand. Wildside Press, 2007.

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50

Cartwright, Sierra. Brand. Totally Entwinded Group, 2017.

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