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Books on the topic 'Brand of the enterprise'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 May 2022

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1

Zhongguo qi ye pin pai jing zheng li zhi shu xi tong li lun yu shi jian: China enterprise brand competitiveness index system theory and pracitce. Beijing: Jing ji guan li chu ban she, 2011.

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2

Segreto, Luciano. European business and brand building. New York: P.I.E. Peter Lang, 2011.

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3

Gunelius, Susan. Building brand value the Playboy way. New York: Palgrave Macmillan, 2009.

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4

Gunelius, Susan. Building brand value the Playboy way. Basingstoke, Hampshire: Palgrave Macmillan, 2009.

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5

Building brand value the Playboy way. Basingstoke, Hampshire: Palgrave Macmillan, 2009.

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6

Gunelius, Susan. Building brand value the Playboy way. Basingstoke, Hampshire: Palgrave Macmillan, 2009.

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7

Advertising in the age of persuasion: Building brand America, 1941-1961. New York: Palgrave Macmillan, 2011.

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8

Jonathan, Mantle. Benetton: The family, the business and the brand. London: Warner, 2000.

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9

101 keys to building a strong fitness brand. Monterey, CA: Healthy Learning, 2013.

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10

Klein, Naomi. No logo: Taking aim at the brand bullies. Toronto: Knopf Canada, 2000.

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11

Klein, Naomi. No logo: Taking aim at the brand bullies. Toronto, Ont: Knopf, 2000.

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12

Klein, Naomi. No logo: Taking aim at the brand bullies. New York: Picador, 2000.

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13

Jiagui, Chen, Zhongguo qi ye guan li yan jiu hui., Zhongguo she hui ke xue yuan. Guan li ke xue yan jiu zhong xin., and Zhongguo qi ye guan li yan jiu hui. Nian hui, eds. Zhongguo qi ye zi zhu chuang xin yu pin pai jian she bao gao. Bei jing: Zhongguo cai zheng jing ji chu ban she, 2007.

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14

Kotler, Philip. Ketele dai ni fa xian xin Ya Zhou: Jiu da ce lüe, xing xiao dao Dong xie = Think ASEAN. Taibei Shi: Lian jing chu ban shi ye gu fen you xian gong si, 2007.

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15

Warshavsky, Shmuel. La-lekhet ʻim logo. Tel Aviv: Yediʻot aḥaronot, 2005.

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16

Zhongguo qi ye zi zhu chuang xin ping jia bao gao, 2009. Beijing: Zhongguo jing ji chu ban she, 2009.

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17

How they started: How 30 good ideas became great businesses. Richmond: Crimson, 2007.

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18

Yin, Jie, active 2013, author, ed. Pin pai ying xiang Zhongguo: Quan jing zai xian Zhongguo pin pai cheng zhang li cheng, tui dong Zhongguo pin pai zou xiang shi jie = Pinpai yingxiang Zhongguo. Beijing: Beijing gong ye da xue chu ban she, 2013.

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19

Ruzzier, Maja Konecnik. Startup branding funnel: Find your perfect brand-market fit to hack your growth. Ljubljana: Meritum, 2015.

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20

Fang, Qing. Xinjiapo pin pai: Rang Xinjiapo zou xiang shi jie = Supper brand Singapore. Singapore: Xinjiapo qing hua guo ji ji tuan, 2011.

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21

Lê, Tiến Dũng. Trang vàng thương hiệu, nhãn hiệu mạnh Việt Nam. Hà Nội: Nhà xuất bản Văn hóa-thông tin, 2009.

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22

Made in Britain: The best of Quintessentially British Companies. Chichester: Summersdale, 2007.

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23

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York, USA: Picador USA, 2000.

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24

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.

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25

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.

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26

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.

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27

Klein, Naomi. No logo: No space, no choice, no jobs : taking aim at the brand bullies. London: Flamingo, 2000.

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28

Foro de Marcas Renombradas Españolas. Atlas de las marcas líderes españolas: Atlas of the leading brands of Spain. Madrid: Foro de Marcas Renomabradas Españolas, 2013.

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29

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 1999.

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30

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.

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31

Breitbarth, Wayne. The power formula for LinkedIn success: Kick-start your business, brand, and job search. Austin, Tex: Greenleaf Book Group Press, 2011.

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32

Global brands: The evolution of multinationals in alcoholic beverages. Cambridge: Cambridge University Press, 2007.

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33

1954-, Ye Shawn Xian, ed. The Haier way: The making of a Chinese business leader and a global brand. Dumont, NJ: Homa & Sekey Books, 2002.

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34

Klein, Naomi. No space, no choice, no jobs, no logo. New York: Picador, 2002.

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35

Burresi, Aldo, ed. Il marketing della moda. Florence: Firenze University Press, 2006. http://dx.doi.org/10.36253/978-88-6453-103-8.

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This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed.

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36

Hausman, Carl. How do you spell Häagen-Dazs?: The how to say it spelling dictionary of brands, companies, places and products. Paramus, N.J: Prentice Hall Press, 2002.

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37

Lincoln's labels: America's best known brands and the Civil War. Roseville, Minn: Edinborough Press, 2008.

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38

Klyuchevskaya, Irina. Technology of formation and promotion of a hotel product. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1225039.

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The specifics of the formation and promotion of a hotel product related to the peculiarities of the development of the hotel services market are considered, tools and strategies for promoting a hotel product are analyzed. The issues of advertising and PR activities of hotels, Internet technology of promotion, formation of the image and brand of a hotel enterprise are covered. At the end of each chapter, tasks and questions are given to consolidate the theoretical material. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the areas of training 43.03.03 "Hotel business" and 43.03.02 "Tourism" (bachelor's degree level), and for students of secondary vocational education institutions studying in the specialty 43.02.11 "Hotel service". It can be used to train students of organizations of additional professional education, students of both full-time and distance learning, and individual chapters can be useful for college students.

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39

Fomenko, O. V. Brend XXI veka: Sdelano v Kazakhstane. Almaty: Izdatelʹskiĭ dom "Uspekh", 2012.

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40

1828-1906, Ibsen Henrik, ed. Brand. London: Penguin Books, 1996.

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41

Brand revolution: Rethinking brand identity. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2013.

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42

Albisser, Matthias. Brand Content und Brand Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.

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43

Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.

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44

Hennart, Jean‐François. Theories of the Multinational Enterprise. Edited by Alan M. Rugman. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199234257.003.0005.

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This article provides a critical survey of some of the theories that have sought to explain why multinational enterprises (MNEs) exist, with special emphasis on the transaction costs/internalization approach. While scholars have quibbled over the definition of an MNE (and whether it ought to manufacture in at least two countries to qualify for that title), this article defines it as a private institution that organizes, through employment contracts, interdependencies between individuals located in more than one country. Hence a domestic manufacturer who contracts at arm's length with local distributors abroad is not an MNE, but a domestic department store with its own overseas buying offices, but no foreign manufacturing, is. The first section briefly discusses early capital flow and industrial organization theories before turning to transaction costs/internalization theories, the now dominant theories of the MNE. It focuses on the author's own brand of the theory, developing first the basic foundations, then applying them to the MNE.

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45

Asian brand strategy: Building and sustaining strong global brands in Asia. 2nd ed. Palgrave Macmillan, 2015.

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46

Segreto, Luciano, Hubert Bonin, Carles Manera, and Andrzej K. Kozminski. European Business and Brand Building. Lang AG International Academic Publishers, Peter, 2012.

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47

Reiser, Dana Brakman, and Steven A. Dean. Prioritizing Mission with a Mission-Protected Hybrid. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190249786.003.0003.

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This chapter describes how state legislatures could create a legal form of organization to brand trustworthy social enterprises. It identifies the two key components of such an organizational form, and explains how to implement them. It asserts that to brand adopting entities as trustworthy social enterprises, statutes must mandate that they prioritize social good. This will distinguish adopting entities from traditional for-profits and nonprofits, and enable reliable enforcement by identifying their primary objective. The chapter also argues that an effective legal form must contain multiple layers of enforcement. Along with adaptations of familiar disclosure requirements and litigation rights, it proposes a provocative new enforcement tool. If a social enterprise sheds the new form prematurely, or fails to meet its requirements, a percentage of its assets would be directed to a charity. Accepting the diversion of organizational assets to a mission-driven counterpart powerfully signals entrepreneurs’ and investors’ commitment.

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48

Schwass, Joachim. Wise family business: Family identity steering brand success. 2016.

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49

Klein, Naomi. No Logo : Taking Aim at the Brand Bullies. Vintage, 2000.

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50

Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador, 1999.

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