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Books on the topic 'Brand name products'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 July 2024

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1

Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.

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2

Berthon, Pierre. Brands, brand managers and the management of brands: Where to next? Cambridge, Mass: Marketing Science Institute, 1997.

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3

Davis, Scott M. Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass, 2000.

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4

Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.

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5

1967-, Nichols David, ed. The brand gym: A practical workout for boosting brand and business. 2nd ed. Hoboken: Wiley, 2010.

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6

Taylor, David. The brand gym: A practical workout for boosting brand and business. 2nd ed. Hoboken: Wiley, 2010.

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7

Olins, Wally. On brand. London: Thames & Hudson, 2004.

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8

1962-, Schroeder Jonathan E., Salzer-Mörling Miriam, and Askegaard Søren, eds. Brand culture. London: Routledge, 2006.

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9

Paul, Stobart, ed. Brand power. Basingstoke: Macmillan, 1994.

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10

Murphy, John M. Brand strategy. New York: Prentice Hall, 1990.

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11

M, Murphy John. Brand strategy. Cambridge: Director Books in association with the Institute of Directors, 1990.

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12

Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.

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13

Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.

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14

Temporal, Paul. Advanced brand management: Managing brands in a changing world. 2nd ed. Singapore: John Wiley & Sons (Asia), 2010.

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15

Sullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.

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16

Sullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.

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17

Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.

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18

Haigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.

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19

Brian, Edwards. Managing brand equity. Princeton, NJ: Distributed by Films for the Humanities & Sciences, 2004.

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20

Charles-Massance, Patrick. Name brand counterfeiting: A global economic crisis. Princeton, NJ: Films for the Humanities & Sciences, 2005.

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21

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4th ed. Boston: Pearson, 2013.

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22

Mazzalovo, Gerald. Brand aesthetics. Houndmills, Basingstoke: Palgrave Macmillan, 2012.

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23

Elliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.

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24

From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.

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25

Lindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.

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26

From Brand Vision to Brand Evaluation. Routledge, 2010.

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27

Davis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. Wiley & Sons, Incorporated, John, 2007.

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28

Newman, Bruce, and Todd Newman. Brand. Kendall Hunt Publishing Company, 2017.

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29

Brand Relations Management: Bridging the Gap Between Brand Promise and Brand Delivery. Copenhagen Business School Press, 2004.

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30

D'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.

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31

D'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.

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32

Interbrand. Brand Glossary. Palgrave Macmillan Limited, 2006.

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33

Lieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.

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34

Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.

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35

Brand Apart. One Club Publishing, 2005.

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36

Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.

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37

Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.

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38

Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.

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39

Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.

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40

Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2015.

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41

Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.

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42

Chernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.

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43

Maddock, G. Michael, Luisa C. Uriarte, and Paul B. Brown. Brand New. Wiley & Sons, Incorporated, John, 2011.

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44

International, Publications. Favorite Brand Name Comfort Food (Favorite Brand Name Recipes). Publications International, 2003.

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45

Brand Management. 2013.

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46

Taylor, David. Brand Vision. Wiley & Sons, Incorporated, John, 2007.

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47

Swystun, Jeff. Brand Glossary. Palgrave Macmillan, 2006.

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48

Taylor, David, and Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.

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49

Taylor, David, and Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.

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50

Taylor, David, and Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.

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