Journal articles on the topic 'Brand name products – valuation – management'
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Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu, and Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products." Sustainability 15, no. 5 (March 4, 2023): 4605. http://dx.doi.org/10.3390/su15054605.
Full textDziechciarz-Duda, Marta, and Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS." Statistics in Transition new series 18, no. 1 (March 1, 2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.
Full textMohanty, Pitabas, and Tina Stephen. "The Challenges at JSW Steel: Brand Valuation and Corporate Governance Issues." Asian Case Research Journal 21, no. 01 (June 2017): 231–51. http://dx.doi.org/10.1142/s0218927517500080.
Full textWu, Fang, Qi Sun, Rajdeep Grewal, and Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market." Journal of Marketing Research 56, no. 1 (December 21, 2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.
Full textChiaravutthi, Yingyot. "Brand valuation of ICT products: the case of Thailand." Asia-Pacific Journal of Business Administration 2, no. 2 (September 28, 2010): 185–202. http://dx.doi.org/10.1108/17574321011078210.
Full textJohn, Deborah Roedder, Barbara Loken, and Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, no. 1 (January 1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.
Full textGao, Weihe, Li Ji, Yong Liu, and Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China." Journal of Marketing 84, no. 3 (March 27, 2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.
Full textUlgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (September 1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.
Full textRadder, Laetitia, and Wei Huang. "High‐involvement and low‐involvement products." Journal of Fashion Marketing and Management: An International Journal 12, no. 2 (May 9, 2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.
Full textYang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (June 1, 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Full textZeghache, Nora. "The impact of packaging colour on children’s brand name memorization (7-12 years old)." International Journal of Retail & Distribution Management 42, no. 11/12 (December 1, 2014): 1053–68. http://dx.doi.org/10.1108/ijrdm-08-2013-0168.
Full textDe Meulenaer, Sarah, Nathalie Dens, and Patrick De Pelsmacker. "Which cues cause consumers to perceive brands as more global? A conjoint analysis." International Marketing Review 32, no. 6 (November 9, 2015): 606–26. http://dx.doi.org/10.1108/imr-04-2014-0144.
Full textRao, Akshay R., and Kent B. Monroe. "The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review." Journal of Marketing Research 26, no. 3 (August 1989): 351–57. http://dx.doi.org/10.1177/002224378902600309.
Full textLeclerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes." Journal of Marketing Research 31, no. 2 (May 1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.
Full textJammulamadaka, Nimruji, Prashant Mishra, and Biswatosh Saha. "Mio Amore: surviving brand change in transition economy." Emerald Emerging Markets Case Studies 7, no. 1 (April 19, 2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0129.
Full textSloan, David R., Damon Aiken, and Alan C. Mikkelson. "Places in names: an investigation of regional geographic brand congruency." Journal of Product & Brand Management 27, no. 7 (November 19, 2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.
Full textMamuti, Agim. "The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina." European Journal of Economics and Business Studies 2, no. 1 (August 30, 2015): 196. http://dx.doi.org/10.26417/ejes.v2i1.p196-204.
Full textB M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management." Journal of Management and Science 11, no. 4 (December 31, 2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.
Full textVENKATESAN, L. "Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour." Restaurant Business 118, no. 11 (November 28, 2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.
Full textRajayana, Ades, Sri Yuni Widowati, Emaya Kurniawati, and Aprih Santoso. "SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s)." LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat 3, no. 1 (June 28, 2019): 31. http://dx.doi.org/10.25077/logista.3.1.31-36.2019.
Full textTarade, Sara Slamić, and Dijana Vuković. "Analysis of the significance of the brand of sports shoes by processing large textual contents." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (September 14, 2023): 156. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(156).
Full textPuspasari, Dewi. "PENGARUH DESAIN LOGO DAN NAMA MEREK TERHADAP BRAND IMAGE MIXUE (Studi Kasus Pada Mahasiswa STIE Wibawa Karta Raharja)." Aliansi : Jurnal Manajemen dan Bisnis 18, no. 1 (July 20, 2023): 41–48. http://dx.doi.org/10.46975/aliansi.v18i1.463.
Full textSPINELLI, PAULA BULAMAH, JANAINA DE MOURA ENGRACIA GIRALDI, and MARCOS CORTEZ CAMPOMAR. "RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN." RAM. Revista de Administração Mackenzie 7, no. 4 (December 2006): 121–41. http://dx.doi.org/10.1590/1678-69712006/administracao.v7n4p121-141.
Full textSisodia, Sonal, and Nimit Chowdhary. "ABIL's dilemma: to brand or not to brand in India." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–11. http://dx.doi.org/10.1108/20450621111128583.
Full textLou, Xingqiu, and Yingjiao Xu. "Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 1 (February 16, 2024): 396–411. http://dx.doi.org/10.3390/jtaer19010021.
Full textBroniarczyk, Susan M., and Andrew D. Gershoff. "The Reciprocal Effects of Brand Equity and Trivial Attributes." Journal of Marketing Research 40, no. 2 (May 2003): 161–75. http://dx.doi.org/10.1509/jmkr.40.2.161.19222.
Full textKostrova, Y. B., Y. O. Lyashchuk, L. V. Cherkashina, and O. Y. Shibarshina. "Comparative analysis of brand management strategies." Proceedings of the Voronezh State University of Engineering Technologies 83, no. 1 (June 3, 2021): 385–93. http://dx.doi.org/10.20914/2310-1202-2021-1-385-393.
Full textKoschmann, Anthony, and Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, no. 4 (July 16, 2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Full textBojanowska, Agnieszka Barbara, and Agnieszka Surowiec. "Effects of Brand Experience: The Case of The Witcher Brand in the Eyes of Polish Customers." Sustainability 14, no. 21 (November 1, 2022): 14274. http://dx.doi.org/10.3390/su142114274.
Full textElliott, Gregory R., and Ross C. Cameron. "Consumer Perception of Product Quality and the Country-of-Origin Effect1." Journal of International Marketing 2, no. 2 (June 1994): 49–62. http://dx.doi.org/10.1177/1069031x9400200204.
Full textKoo, Jakeun. "Antecedents of the attitude toward the athlete celebrities' human brand extensions." International Journal of Sports Marketing and Sponsorship 23, no. 2 (November 10, 2021): 241–58. http://dx.doi.org/10.1108/ijsms-12-2020-0241.
Full textMoriuchi, Emi, and Paul R. Jackson. "Role of brand names and product types on bicultural consumers’ purchase intentions." Journal of Consumer Marketing 34, no. 1 (January 9, 2017): 53–65. http://dx.doi.org/10.1108/jcm-10-2014-1190.
Full textManikutty, S. "Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)." Asian Case Research Journal 06, no. 02 (December 2002): 205–39. http://dx.doi.org/10.1142/s0218927502000233.
Full textRistevska – Jovanovska, Snezana, and Marija Magdincheva – Shopova. "BRAND AND BRANDING AS IMPORTANT MANAGEMENT PRIORITIES." Knowledge International Journal 28, no. 1 (December 10, 2018): 209–16. http://dx.doi.org/10.35120/kij2801209r.
Full textKim, R. " Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety." Agricultural Economics (Zemědělská ekonomika) 58, No. 7 (July 23, 2012): 299–307. http://dx.doi.org/10.17221/45/2012-agricecon.
Full textPermatasari, Bunga Mareti, Zulkifli Zulkifli, and Syamsul Bahri. "VALUASI BISNIS PERUSAHAAN PT JAMINAN PEMBIAYAAN ASKRINDO SYARIAH DALAM RANGKA IPO DI TAHUN 2022." Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside 1, no. 3 (December 20, 2021): 211–37. http://dx.doi.org/10.53363/yud.v1i3.15.
Full textFibrianti, Nurul, Duhita Driyah Suprapti, Anindya Ardiansari, Isnani Isnani, and Niken Diah Paramita. "Targeting MSME Opportunities through Brands: Strengthening the Legal Protection trough Community Services." Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI 5, no. 2 (November 29, 2022): 195–207. http://dx.doi.org/10.15294/jphi.v5i2.60224.
Full textSullivan, Mary W. "How Brand Names Affect the Demand for Twin Automobiles." Journal of Marketing Research 35, no. 2 (May 1998): 154–65. http://dx.doi.org/10.1177/002224379803500202.
Full textSarkar, Dev Narayan, and Kaushik Kundu. "Safed Detergent Powder: Regional Brand with Rural Focus." Asian Case Research Journal 23, no. 02 (December 2019): 457–89. http://dx.doi.org/10.1142/s0218927519500196.
Full textSoni, Swati, Devika Trehan, Varun Chotia, and Mohit Srivastava. "Mamaearth: a digital first brand venturing offline." Emerald Emerging Markets Case Studies 14, no. 2 (April 30, 2024): 1–38. http://dx.doi.org/10.1108/eemcs-08-2023-0304.
Full textErdem, Tülin. "An Empirical Analysis of Umbrella Branding." Journal of Marketing Research 35, no. 3 (August 1998): 339–51. http://dx.doi.org/10.1177/002224379803500305.
Full textKövesi, János, Zsuzsanna Tóth, and Tamás Jónás. "How much is intellectual capital worth for the organization?" Acta Oeconomica 62, no. 1 (March 1, 2012): 65–91. http://dx.doi.org/10.1556/aoecon.62.2012.1.5.
Full textYustianingsih, Lidia, Ali Mufid, Mohd Hafidz Mahamad Maifiah, and Setiyo Gunawan. "Comparison Study of Halal Management System in Indonesia and Malaysia." Halal Research Journal 4, no. 1 (February 29, 2024): 39–55. http://dx.doi.org/10.12962/j22759970.v4i1.1027.
Full textJanakiraman, Ramkumar, Catarina Sismeiro, and Shantanu Dutta. "Perception Spillovers across Competing Brands: A Disaggregate Model of how and When." Journal of Marketing Research 46, no. 4 (August 2009): 467–81. http://dx.doi.org/10.1509/jmkr.46.4.467.
Full textMisuraca, Raffaella, Francesco Ceresia, Ashley E. Nixon, and Costanza Scaffidi Abbate. "When is more really more? The effect of brands on choice overload in adolescents." Journal of Consumer Marketing 38, no. 2 (January 9, 2021): 168–77. http://dx.doi.org/10.1108/jcm-08-2020-4021.
Full textLUNDBÄCK, MAGNUS, and CHRISTER KARLSSON. "INTER-FIRM PRODUCT PLATFORM DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY." International Journal of Innovation Management 09, no. 02 (June 2005): 155–81. http://dx.doi.org/10.1142/s1363919605001228.
Full textUppal, Jamshed, and Inayat Mangla. "Islamic Banking and Finance Revisited after Forty Years: Some Global Challenges." Journal of Finance Issues 13, no. 1 (June 30, 2014): 16–27. http://dx.doi.org/10.58886/jfi.v13i1.2495.
Full textLaila, Azzah Nor, Muhammad Idlom Dzulqarnain, Husni Tamrin, and Hardiyanto Hardiputra. "Empowering Women Worker’s Group Through Mentoring Management, Innovation, and Branding Product of Pants Convection." Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan 22, no. 2 (October 31, 2022): 201–16. http://dx.doi.org/10.21580/dms.2022.222.11892.
Full textDELANG, CLAUDIO O. "Economic valuation of non-marketed wild edible plants in Thailand." Environmental Conservation 32, no. 4 (December 2005): 285–87. http://dx.doi.org/10.1017/s037689290600258x.
Full textVarshneya, Geetika, and Gopal Das. "“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?" Emerald Emerging Markets Case Studies 7, no. 4 (September 5, 2017): 1–16. http://dx.doi.org/10.1108/eemcs-09-2016-0191.
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