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Books on the topic 'Brand name products – valuation – management'

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Author: Grafiati

Published: 25 July 2024

Last updated: 27 July 2024

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1

Temporal, Paul. Advanced brand management: From vision to valuation. Singapore: John Wiley & Sons, 2002.

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2

1943-, Goodchild John, and Callow Clive 1938-, eds. Brands: Visions and values. Chichester, West Sussex, England: Wiley, 2001.

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3

Franklin, Talcott J. Defending the brand. Fort Lee, NJ: Barricade, 2003.

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4

Franklin, Talcott J. Protecting the brand: TM. Fort Lee, NJ: Barricade Books, 2003.

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5

Clark, Kevin A. Brandscendence: Three essential elements of enduring brands. Chicago, IL: Dearborn Trade Pub., 2004.

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6

Gerzema, John. The Brand Bubble. New York: John Wiley & Sons, Ltd., 2008.

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7

Taylor, David. Brand Stretch. New York: John Wiley & Sons, Ltd., 2004.

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8

Gross, T. Scott. Micro branding: Build a powerful personal brand and beat your competition. Washington, D.C: Leading Authorities Press, 2001.

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9

Gerzema, John. The brand bubble: The looming crisis in brand value and how to avoid it. Hoboken, NJ: Wiley, 2008.

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10

tijain, Wŏlgan. No Brand: This is not a brand. Sŏul-si: Tijain Hausŭ, 2021.

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11

Knox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.

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12

A, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press, 1991.

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13

Seminar on the Challenge of Branding Today and in the Future? (1992 Brussels, Belgium). Seminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Amsterdam, Netherlands: Esomar, 1992.

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14

Lindemann, Jan. The economy of brands: XD-US. Basingstoke [u.a.]: Palgrave Macmillan, 2010.

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15

Yi, So-yŏng. Chiyŏk chinhŭng mit chach'i tanch'e pŭraendŭ hwalsŏnghwa rŭl wihan chiyŏk pŭraendŭ maenyuŏl. [s.l.]: Han'guk Chiyŏk Chinhŭng Chaedan, 2010.

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16

Neal, William D. Value creation: The power of brand equity. Texere: Cincinnati, Ohio, 2007.

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17

Klein, Naomi. No logo: Taking aim at the brand bullies. Toronto: Knopf Canada, 2000.

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18

Klein, Naomi. No logo: No space, no choice, no jobs : taking aim at the brand bullies. London: Flamingo, 2000.

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19

Klein, Naomi. No logo: Taking aim at the brand bullies. New York: Picador, 2000.

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20

Klein, Naomi. No space, no choice, no jobs, no logo. New York: Picador USA, 2002.

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21

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York, USA: Picador USA, 2000.

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22

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.

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23

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.

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24

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 1999.

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25

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. New York: Picador USA, 2000.

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26

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Toronto: Vintage Canada, 2000.

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27

Haigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.

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28

Haigh, David. Brand valuation: A review of a current practice. London: Institute of Practitioners in Advertising, 1996.

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29

Klein, Naomi. No space, no choice, no jobs, no logo. New York: Picador, 2002.

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30

Klein, Naomi. No logo: No space, no choice, no jobs. New York: Picador, 2002.

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31

Klein, Naomi. No Logo: El poder de las marcas. Barcelona (España): Paidós Ibérica Ediciones, S.A., 2007.

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32

Klein, Naomi. No logo: Yer yok, seçenek yok, iş yok, logo yok. 3rd ed. Ankara: Bilgi Yayınevi, 2002.

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33

Srivastava, Rajendra K. Brand equity: A perspective on its meaning and measurement. Cambridge, Mass: Marketing Science Institute, 1991.

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34

Simon, Carol J. A financial approach to estimating firm-level brand equity and measuring the impact of marketing events. Cambridge, Mass: Marketing Science Institute, 1992.

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35

Brands: Visions and Values. Wiley, 2001.

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36

Clark, Kevin. Brandscendence: Three Essential Elements of Enduring Brands. Kaplan Business, 2004.

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37

Gross, T. Scott. Microbranding: Build a Powerful Personal Brand and Beat Your Competition. Leading Authorities Press, 2002.

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38

Building strong brands. New York: Free Press, 1996.

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39

Building Strong Brands. Simon & Schuster Ltd, 2002.

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40

Franklin, Talcott J. Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset. Barricade Books, 2003.

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41

Competing for customers and capital. Mason, Ohio: Thomson South-Western, 2006.

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42

A, Aaker David. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Free Press, 2004.

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43

Seminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Esomar, 1992.

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44

Lindemann, Jan. Economy of Brands. Palgrave Macmillan, 2010.

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45

Pŭraendŭ inmunhak: Chamjaedoen p'yohyŏn yongmang ŭl kkaeunŭn kamgak suŏp. Sŏul T'ŭkpyŏl-si: Minŭmsa, 2018.

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46

Taylor, David. Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout. Wiley, 2004.

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47

Klein, Naomi. No Logo : Taking Aim at the Brand Bullies. Vintage, 2000.

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48

Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador, 2000.

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49

Value Creation. South-Western Educational Pub, 2008.

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50

Klein, Naomi. No Logo: No Space, No Choice, No Jobs. Picador, 2009.

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