Books on the topic 'Brand name products – Planning'
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Keller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. India: Prentice Hall, 2008.
Find full textLarry, Percy, and Pervan Simon, eds. Strategic brand management. Oxford: Oxford University Press, 2011.
Find full textJean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. London: Kogan Page, 2004.
Find full textNafees, Lubna, Omkumar Krishnan, and Tim Gore. Brand research. New Delhi: Macmillan India Ltd, 2010.
Find full textGerzema, John. The Brand Bubble. New York: John Wiley & Sons, Ltd., 2008.
Find full textKelley, Larry D. Advertising media planning: A brand management approach. 3rd ed. Armonk, N.Y: M.E. Sharpe, 2012.
Find full text1943-, Lebar Ed, ed. The brand bubble: The looming crisis in brand value and how to avoid it. Hoboken, NJ: Wiley, 2008.
Find full textGelder, Sicco Van. Global brand strategy: Unlocking brand potential across countries, cultures and markets. Sterling, Va: Kogan Page Limited, 2005.
Find full textYoung, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.
Find full textIn-ho, Hwang, ed. Chiyŏk pŭraendŭ yuksŏng chŏllyak: Regional brand. Sŏul-si: Han'guk Saengsansong Ponbu, 2009.
Find full textKing, Stephen. A master class in brand planning: The timeless works of Stephen King. Chichester, West Sussex, England: John Wiley & Sons, 2007.
Find full textBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Cambridge MA: Marketing Science Institute, 2001.
Find full textBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Cambridge MA: Marketing Science Institute, 2001.
Find full textGrow the core: How to focus on your core business for brand success. Chichester, West Sussex, United Kingdom: Wiley, 2013.
Find full textH, Chasser Anne, ed. Domain names rewired: Strategies for brand protection in the next generation of the Internet. Hoboken, N.J: John Wiley & Sons, 2013.
Find full textMalcolm, McDonald, ed. Creating powerful brands in consumer, service and industrial markets. 3rd ed. Oxford: Elsevier/Butterworth-Heinemann, 2003.
Find full textW, Jugenheimer Donald, ed. Advertising Media Planning: A Brand Management Approach. Armonk, N.Y: M.E. Sharpe, 2004.
Find full textW, Jugenheimer Donald, ed. Advertising media planning: A brand management approach. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2008.
Find full textTom, Blackett, Boad Bob, and Interbrand (Firm), eds. Co-branding: The science of alliance. New York: St. Martin's Press, 1999.
Find full textAmerican Institute of Graphic Arts, ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. Indianapolis, Ind: New Riders Pub., 2003.
Find full textAmerican Institute of Graphic Arts., ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. Berkeley, CA: New Riders, 2006.
Find full textMalcolm, McDonald, ed. Creating powerful brands: The strategic route to success in consumer, industrial, and service markets. Oxford: Butterworth-Heinemann, 1992.
Find full textAmerican Institute of Graphic Arts., ed. Zag: The number-one strategy of high-performance brands : a whiteboard overview. Berkeley, Calif: AIGA, 2007.
Find full textNeumeier, Marty. ZAG. Upper Saddle River: New Riders, 2008.
Find full textNeumeier, Marty. Zag: The number-one strategy of high-performance brands : a whiteboard overview. Berkeley, Calif: AIGA, 2007.
Find full textElliot, Richard, and Larry Percy. Strategic Brand Management. Oxford University Press, 2012.
Find full textKeller, Kevin Lane. Strategic Brand Management. Pearson Education, Limited, 2002.
Find full textStrategic Brand Management. Oxford University Press, USA, 2007.
Find full textStrategic Brand Management. Oxford University Press, 2015.
Find full textStrategic Brand Management. Oxford University Press, 2018.
Find full textKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Pearson, 2019.
Find full textKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]. Pearson, 2019.
Find full textMacLennan, Janice. Brand Planning for the Pharmaceutical Industry. Taylor & Francis Group, 2017.
Find full textMacLennan, Janice. Brand Planning for the Pharmaceutical Industry. Taylor & Francis Group, 2017.
Find full textMacLennan, Janice. Brand Planning for the Pharmaceutical Industry. Taylor & Francis Group, 2016.
Find full textStrategic Brand Management: Lessons for Winning Brands in Globalized Markets. Oxford University Press, 2017.
Find full textThe new strategic brand management: Creating and sustaining brand equity long term. 4th ed. London: Kogan Page, 2008.
Find full textContemporary Brand Management. SAGE Publications Inc, 2014.
Find full textBrand Planning for the Pharmaceutical Industry. Gower Publishing Company, 2004.
Find full textKapferer, Jean-Noël. New Strategic Brand Management: Advanced Insights and Strategic Thinking. Kogan Page, Limited, 2012.
Find full textGelder, Sicco Van. Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets. Kogan Page, 2003.
Find full textBrand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.
Find full textAlsem, Karel Jan, and Erik Kostelijk. Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.
Find full textBrand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.
Find full textAlsem, Karel Jan, and Erik Kostelijk. Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.
Find full textNeumeier, Marty. The Brand Gap: Expanded Edition. 2nd ed. Peachpit Press, 2005.
Find full textPaich, Mark, Corey Peck, and Jason J. Valant. Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Taylor & Francis Group, 2004.
Find full textPharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Informa Healthcare, 2004.
Find full textPaich, Mark, Corey Peck, and Jason J. Valant. Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Taylor & Francis Group, 2004.
Find full textPaich, Mark, Corey Peck, and Jason J. Valant. Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning. Taylor & Francis Group, 2004.
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