Academic literature on the topic 'Brand name products – Planning'
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Journal articles on the topic "Brand name products – Planning"
Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu, and Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products." Sustainability 15, no. 5 (March 4, 2023): 4605. http://dx.doi.org/10.3390/su15054605.
Full textDana Kristiana, Fitri, Maulidian Maulidian, and Arman Arman. "PERENCANAAN NAMA MEREK (BRAND NAME) MANISAN MANGGA INDRAMAYU KERING BERBASIS NILAI PELANGGAN (STUDI KASUS : PRODUK INOVASI BALAI BESAR PASCAPANEN, BOGOR, JAWA BARAT)." Jurnal Bioindustri 3, no. 2 (May 30, 2021): 613–27. http://dx.doi.org/10.31326/jbio.v3i2.822.
Full textJammulamadaka, Nimruji, Prashant Mishra, and Biswatosh Saha. "Mio Amore: surviving brand change in transition economy." Emerald Emerging Markets Case Studies 7, no. 1 (April 19, 2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0129.
Full textBojanowska, Agnieszka Barbara, and Agnieszka Surowiec. "Effects of Brand Experience: The Case of The Witcher Brand in the Eyes of Polish Customers." Sustainability 14, no. 21 (November 1, 2022): 14274. http://dx.doi.org/10.3390/su142114274.
Full textKurniawan, Agnikafitriya, Hanny Hafiar, and Anwar Sani. "Proses Corporate Rebranding Framework oleh PT. Telekomunikasi Seluler Indonsesia." Koneksi 6, no. 2 (November 2, 2022): 466–76. http://dx.doi.org/10.24912/kn.v6i2.19515.
Full textYuwono, Prasetya Eko, Rudi Irawanto, and Novian Wahyu Firmansyah. "Rebranding CV Creative Steel sebagai Upaya Meningkatkan Brand Awareness." JoLLA: Journal of Language, Literature, and Arts 3, no. 8 (August 31, 2023): 1230–51. http://dx.doi.org/10.17977/um064v3i82023p1230-1251.
Full textRajagopal, Dr. "Architecting MexGro: introducing online experience for shopping ethnic products." Emerald Emerging Markets Case Studies 3, no. 5 (November 14, 2013): 1–11. http://dx.doi.org/10.1108/eemcs-10-2013-0196.
Full textCampa, Domenico, Mariateresa Torchia, Chiara Rachele Caterina Marcheselli, and Patrice Sargenti. "Founder succession and firm performance in the luxury industry." Corporate Ownership and Control 17, no. 2 (2020): 88–96. http://dx.doi.org/10.22495/cocv17i2art8.
Full textYustianingsih, Lidia, Ali Mufid, Mohd Hafidz Mahamad Maifiah, and Setiyo Gunawan. "Comparison Study of Halal Management System in Indonesia and Malaysia." Halal Research Journal 4, no. 1 (February 29, 2024): 39–55. http://dx.doi.org/10.12962/j22759970.v4i1.1027.
Full textNursilah, Dede, and Heny Hendrayati. "PENGARUH BRAND POSITIONING “EVERYDAY IS HOLIDAY” TETHADAP KEPUTUSAN PEMBELIAN PAKET WISATA DI MARGA TOUR BANDUNG (Survei terhadap pengambil keputusan pembelian paket wisata tahun 2011-2013 di Marga Tour Bandung)." Journal : Tourism and Hospitality Essentials Journal 5, no. 1 (April 6, 2016): 849. http://dx.doi.org/10.17509/thej.v5i1.1999.
Full textDissertations / Theses on the topic "Brand name products – Planning"
Fok, Gary S. "The role of brands in corporate strategies in Hong Kong /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404027X.
Full textFok, Gary S., and 霍紹城. "The role of brands in corporate strategies in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266484.
Full textTomazel, Patricia Boaria. "A estratégia de marca única e sua interferência nas operações de serviço ao cliente : estudo de caso no grupo Tramontina." reponame:Repositório Institucional da UCS, 2015. https://repositorio.ucs.br/handle/11338/957.
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The only brand strategy is adopted by organizations to allow them to establish a strategic identity, recognition and greater visibility across the consumer market. However, the strategy of working with one brand or brand extension, the company requires a careful evaluation of the benefits and wear this strategic decision will trigger on the customer service operations, responsible for managing the services and the value delivered to the customer or consumer. Thus, this work owned as main objective to evaluate the effect that the single brand strategy Tramontina causes in customer service operations, strategic business units of the business group. To identify and analyze the interference was possible to measure the level of the internal operations of the different units of the group and consequently, the customers and consumers of the business group. Among the agents involved, the study field is composed by ten strategic business units of Tramontina’s group, using the brand extension in their products and services. The study was conducted as a case study with qualitative, descriptive exploratory, implemented through direct observation, document research, individual interviews, form submission with open questions, with 25 members of the Tramontina’s group and 10 guests from ten strategic business units of the business group. Content analysis was performed by means of categorization and interpretation of data. As a result, it was found that the only brand strategy facilitates the entry of new products to market, resulting in remembrance in memory of customers, both positive and negative. However, if the organization uses the brand extension does not have a structured customer service in the pre-transactional, transactional and post-transactional stages, with front line and rear set, brand value, loyalty and customer satisfaction and consumers will be affected. In the specific case of the group analyzed for this work, it was found that the front line in the post-transactional phase does not have a standard structure, and does not occur centrality regarding the services, just as occurs with the brand. Thus, this study can assist companies with only brand to plan their customer service operations as a competitive factor and understand the interference of this kind of brand strategy, on its operations.
Mugobo, Virimai. "Re-branding Zimbabwe : a transformative and challenging process." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/2091.
Full textDuring the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage and influence. Nation branding has now become one of the critical drivers for country differentiation and the creation of sustainable competitive advantages for nations. This thesis explores the concept of nation branding and investigates its applicability to Zimbabwe, a country which has been riddled with various socio-economic and political challenges during the past two decades. The main purpose of the thesis was to develop a model that can be used to re-brand Zimbabwe. This research study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. A survey questionnaire was administered to respondents who included Zimbabweans as well as people who are not Zimbabwean citizens. The qualitative phase of the research study consisted of depth interviews with various branding practitioners, managers in both the private and public sectors and academics inside and outside of Zimbabwe. Four summarised case studies were also carried out in order to draw lessons from cases of successful and unsuccessful nation branding programmes in different parts of the world. According to the research findings, Zimbabwe has a negative image on the global map. The country needs to be re-branded and the majority of Zimbabweans are willing to be part of this process. However, for the re-branding initiative to be successful there should be a comprehensive transformation of the country's socio-political, economic and legal systems in order to create an enabling environment that is conducive for the effective application of nation branding strategies. The findings further reinforce the notion that re-branding should be part of a broader national economic development strategy for the country. The thesis concludes with the propagation of two models viz, the transformative process model for the re-branding of Zimbabwe and the re-branding as a transformative learning process model.
Kong, Wa-nam Wallace. "Brand image in China /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404030X.
Full text江華南 and Wa-nam Wallace Kong. "Brand image in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266538.
Full textScott-Kolarova, Elizabeth. "Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/5500.
Full textLiu, Ziyu. "Celebrity endorsements of branded apparel and its role in printed advertising." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1178.
Full textWiding, Robert E. "Computer-assisted and static information provision formats : comparisons on reactions, time, and decision quality /." Connect to resource, 1986. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262269327.
Full textKwan, Man Ching. "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.
Full textBooks on the topic "Brand name products – Planning"
Keller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. India: Prentice Hall, 2008.
Find full textLarry, Percy, and Pervan Simon, eds. Strategic brand management. Oxford: Oxford University Press, 2011.
Find full textJean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. London: Kogan Page, 2004.
Find full textNafees, Lubna, Omkumar Krishnan, and Tim Gore. Brand research. New Delhi: Macmillan India Ltd, 2010.
Find full textGerzema, John. The Brand Bubble. New York: John Wiley & Sons, Ltd., 2008.
Find full textKelley, Larry D. Advertising media planning: A brand management approach. 3rd ed. Armonk, N.Y: M.E. Sharpe, 2012.
Find full text1943-, Lebar Ed, ed. The brand bubble: The looming crisis in brand value and how to avoid it. Hoboken, NJ: Wiley, 2008.
Find full textGelder, Sicco Van. Global brand strategy: Unlocking brand potential across countries, cultures and markets. Sterling, Va: Kogan Page Limited, 2005.
Find full textYoung, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.
Find full textIn-ho, Hwang, ed. Chiyŏk pŭraendŭ yuksŏng chŏllyak: Regional brand. Sŏul-si: Han'guk Saengsansong Ponbu, 2009.
Find full textBook chapters on the topic "Brand name products – Planning"
Panigyrakis, George G., and Cleopatra A. Veloutsou. "Brand Manager’s Planning Role for Fast Moving Consumer Good Products." In Global Perspectives in Marketing for the 21st Century, 182–85. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_57.
Full textHäubl, Gerald. "Consumers’ Perceptions of Uni- and Bi-National Products: The Interaction of Country of Origin and Brand Name." In Proceedings of the 1996 Multicultural Marketing Conference, 61. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_12.
Full textWenderski, Todd A., Christopher F. Stratton, Renato A. Bauer, Felix Kopp, and Derek S. Tan. "Principal Component Analysis as a Tool for Library Design: A Case Study Investigating Natural Products, Brand-Name Drugs, Natural Product-Like Libraries, and Drug-Like Libraries." In Methods in Molecular Biology, 225–42. New York, NY: Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-2269-7_18.
Full text"Lesson 5 Brand-Name Products." In Japanese Language and Culture for Business and Travel, 72–93. University of Hawaii Press, 1987. http://dx.doi.org/10.1515/9780824843311-008.
Full textSoler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Global Branding, 943–69. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch045.
Full textSoler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Advances in Marketing, Customer Relationship Management, and E-Services, 89–115. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch006.
Full textMathur, SB, Sudhakar Bokephode, and DD Balsaraf. "The Power of Three." In Indian Business Case Studies Volume VI, 107—C12.P33. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869425.003.0012.
Full textPaul, Baines, Rosengren Sara, and Antonetti Paolo. "Branding Decisions." In Marketing. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780192893468.003.0012.
Full textFreeman, Matthew. "Author-as-Franchise-Product." In Advances in Marketing, Customer Relationship Management, and E-Services, 53–73. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8342-6.ch003.
Full textDacko, Scott G. "H." In The Advanced Dictionary of Marketing, 248–58. Oxford University PressOxford, 2007. http://dx.doi.org/10.1093/oso/9780199285990.003.0008.
Full textConference papers on the topic "Brand name products – Planning"
Cotticelli‑Kurras, Paola. "Multiculturalism in Italian brand names: a case study of sport products." In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/49.
Full textMunteanu Siserman, Mihaela. "Beer names between locality and multiculturalism." In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.
Full textKamijo, Koichi. "Future Sales Estimation using Patents." In 9th International Conference on Computational Science and Engineering (CSE 2021). Academy and Industry Research Collaboration Center (AIRCC), 2021. http://dx.doi.org/10.5121/csit.2021.112404.
Full textOndemir, Onder, and Surendra M. Gupta. "End-of-Life Decisions Using Product Life Cycle Information." In ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-67039.
Full textNiemir, Maciej, and Beata Mrugalska. "Product Data Quality in e-Commerce: Key Success Factors and Challenges." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001626.
Full textAlizon, Fabrice, Steven B. Shooter, and Timothy W. Simpson. "Assessing and Increasing Product and Family Differentiation in the Market." In ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2006. http://dx.doi.org/10.1115/detc2006-99538.
Full textMarrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.
Full textMegha, S., P. Anju, and Aryamol. "Marketing in the Era of Metaverse." In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.57.
Full textCao, Huai, Xinyue Gong, and Kaixuan He. "Multi-Scenario Design of D Enterprise's Agent Driving Products Based on QFD." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001740.
Full textDing, Wei, and Xinyue Yang. "Field Research of Environment Identity System Based on Corporate Identity System." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002253.
Full textReports on the topic "Brand name products – Planning"
Mudge, Christopher R., and Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), November 2021. http://dx.doi.org/10.21079/11681/39679.
Full textThe female condom: Dynamics of use in urban Zimbabwe. Population Council, 2000. http://dx.doi.org/10.31899/hiv2000.1001.
Full textThe female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.
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