Journal articles on the topic 'Brand loyalty'
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Feeney, Roberto, Pedro Harmath, Josefa Ramoni-Perazzi, and Pablo Mac Clay. "Relationship between brand and dealer loyalty in the agricultural equipment market." International Food and Agribusiness Management Review 25, no. 2 (February 28, 2022): 347–60. http://dx.doi.org/10.22434/ifamr2021.0088.
Empen, Janine, Jens-Peter Loy, and Christoph Weiss. "Price promotions and brand loyalty." European Journal of Marketing 49, no. 5/6 (May 11, 2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.
CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (June 30, 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Felix, Reto. "Multi-brand loyalty: when one brand is not enough." Qualitative Market Research: An International Journal 17, no. 4 (September 2, 2014): 464–80. http://dx.doi.org/10.1108/qmr-11-2012-0053.
Adi, Pramono Hari. "Customer Loyalty of Islamic Banks." AFEBI Islamic Finance and Economic Review 1, no. 01 (March 11, 2017): 13. http://dx.doi.org/10.47312/aifer.v1i01.17.
Khoury, Amir H. "BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP." Journal of Law and Commerce 32, no. 2 (July 18, 2014): 173–206. http://dx.doi.org/10.5195/jlc.2014.65.
Quoquab, Farzana, Norjaya Mohd. Yasin, and Rozhan Abu Dardak. "A qualitative inquiry of multi-brand loyalty." Asia Pacific Journal of Marketing and Logistics 26, no. 2 (April 8, 2014): 250–71. http://dx.doi.org/10.1108/apjml-02-2013-0023.
A, ROHINI, and PADMANABAN N.R. "Farmers brand and dealer loyality to pesticides in Coimbatore district." Madras Agricultural Journal 87, March (2000): 133–37. http://dx.doi.org/10.29321/maj.10.a00437.
Ruane, Lorna, and Elaine Wallace. "Brand tribalism and self-expressive brands: social influences and brand outcomes." Journal of Product & Brand Management 24, no. 4 (July 20, 2015): 333–48. http://dx.doi.org/10.1108/jpbm-07-2014-0656.
Koschmann, Anthony, and Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, no. 4 (July 16, 2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Barnet, Katherine, and Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities." International Journal of Online Marketing 6, no. 3 (July 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Türk, Bahar. "Brand's Image, Love, and Loyalty: Is it Enough for Word of Mouth Marketing?" Management and Business Research Quarterly 18 (August 2021): 16–27. http://dx.doi.org/10.32038/mbrq.2021.18.02.
Petzer, Danie, Pierre Mostert, Liezl-Marie Kruger, and Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users." South African Journal of Economic and Management Sciences 17, no. 4 (August 29, 2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.
Efendi, M. Ivan, and Siti Ning Farida. "PENGARUH BRAND LOVETERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya)." Jurnal Ekonomi Dan Bisnis (EK&BI) 4, no. 1 (2021): 384–92. http://dx.doi.org/10.37600/ekbi.v4i1.228.
McDougall, Jean, and David Chantrey. "The making of tomorrow’s consumer." Young Consumers 5, no. 4 (September 1, 2004): 8–18. http://dx.doi.org/10.1108/17473610410814283.
Kamath, Renuka, and Ashita Aggarwal. "It's not just a cup of “tea”: building consumer brand relationship." Emerald Emerging Markets Case Studies 5, no. 5 (September 24, 2015): 1–16. http://dx.doi.org/10.1108/eemcs-11-2013-0208.
Obiegbu, Chinedu James, Gretchen Larsen, and Nick Ellis. "Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands." Marketing Theory 20, no. 3 (November 4, 2019): 251–71. http://dx.doi.org/10.1177/1470593119885167.
Pourazad, Naser, Lara Stocchi, and Vipul Pare. "The power of brand passion in sports apparel brands." Journal of Product & Brand Management 29, no. 5 (October 23, 2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.
Molinillo, Sebastian, Arnold Japutra, Bang Nguyen, and Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty." Marketing Intelligence & Planning 35, no. 2 (April 3, 2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Guo, Wenqiu, and Liying Zhou. "Influence factors of customer-based brand equity: A study on China mobile phone industry." International Journal of Financial Engineering 08, no. 01 (March 2021): 2050050. http://dx.doi.org/10.1142/s2424786320500504.
Yohanes Totok Suyoto and Hendy Tannady. "Ideal Self-Congruence: Its Impacts on Customer Love and Loyalty to Luxury Brands in Indonesia." International Journal of Professional Business Review 7, no. 6 (December 20, 2022): e0769. http://dx.doi.org/10.26668/businessreview/2022.v7i6.e769.
Shidiqy, Dhiya'u, and Rendi Setiawan. "DOMINASI BRAND MINDED DAN MULTI-BRAND LOYALTY DALAM PEMBELIAN PRODUK DENGAN LUXURY BRAND." SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam 2, no. 1 (April 21, 2022): 123–36. http://dx.doi.org/10.21274/sosebi.v2i1.5352.
Mourad, Maha, and Karim Youssef. "Brands Loyalty." International Journal of Customer Relationship Marketing and Management 7, no. 4 (October 2016): 40–57. http://dx.doi.org/10.4018/ijcrmm.2016100103.
Verinita, Verinita. "KETERKAITAN VARIABEL BRAND AWARENESS, BRAND IMAGE, BRAND QUALITY DAN BRAND VALUE TERHADAP BRAND LOYALTY." BISMA 13, no. 3 (November 30, 2019): 158. http://dx.doi.org/10.19184/bisma.v13i3.8898.
Ong, Chuan Huat, Salniza Md Salleh, and Rushami Zien Yusoff. "The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands." Gadjah Mada International Journal of Business 18, no. 1 (February 19, 2016): 1. http://dx.doi.org/10.22146/gamaijb.9285.
Sandhu, Moeed Ahmad, and Sadaf Shabbir. "An Extensive Evaluation of Brand Image with Moderating Effect of Brand Engagement to Determine Brand Loyalty and Consumers’ Purchase Intention: A Study of Famous Female Apparel Brands in Pakistan." Pakistan Journal of Humanities and Social Sciences 11, no. 1 (March 22, 2023): 266–80. http://dx.doi.org/10.52131/pjhss.2023.1101.0348.
Khan, Imran, and Zillur Rahman. "E-tail brand experience’s influence on e-brand trust and e-brand loyalty." International Journal of Retail & Distribution Management 44, no. 6 (June 13, 2016): 588–606. http://dx.doi.org/10.1108/ijrdm-09-2015-0143.
Dada, Muhammad Habib. "Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity." Journal of Marketing Strategies 3, no. 1 (June 4, 2021): 29–43. http://dx.doi.org/10.52633/jms.v3i1.33.
Alić, Adi, Merima Činjarević, and Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands." Management & Marketing. Challenges for the Knowledge Society 15, no. 1 (March 1, 2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.
Dalimunthe, Femmy Indriany. "Behavior Analysis of Brand Loyalists and Brand Switcher in 5-Star Accommodation Services in Medan City." Society 9, no. 1 (May 25, 2021): 54–71. http://dx.doi.org/10.33019/society.v9i1.299.
Su, Jin, and Aihwa Chang. "Factors affecting college students’ brand loyalty toward fast fashion." International Journal of Retail & Distribution Management 46, no. 1 (January 8, 2018): 90–107. http://dx.doi.org/10.1108/ijrdm-01-2016-0015.
Andita, Mirza Putri, Sulastri Sulastri, and Zakaria Wahab. "Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek." Jurnal Manajemen Maranatha 21, no. 1 (November 15, 2021): 45–54. http://dx.doi.org/10.28932/jmm.v21i1.4066.
Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (July 1, 2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.
Manandhar, Raju Bhai. "Relationship between Gender and Brand Loyalty: A Study with Special Reference to Soap, Noodles and Hair Oil in Nepal." Nepal Journal of Multidisciplinary Research 3, no. 2 (November 23, 2020): 31–36. http://dx.doi.org/10.3126/njmr.v3i2.33021.
Hidayat, Susilo, and Farida Agus Setiawati. "Brand Authenticity as a Mediator of Relationship Between Self-Congruity and Consumer Loyalty." Psychological Research and Intervention 4, no. 1 (November 15, 2021): 35–42. http://dx.doi.org/10.21831/pri.v4i1.43949.
Büyükdağ, Naci. "The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media." Business & Management Studies: An International Journal 9, no. 4 (December 25, 2021): 1380–98. http://dx.doi.org/10.15295/bmij.v9i4.1902.
Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love." Korea International Trade Research Institute 19, no. 1 (February 28, 2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Lu, Jinzhao, and Yingjiao Xu. "Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity." Journal of Product & Brand Management 24, no. 4 (July 20, 2015): 365–76. http://dx.doi.org/10.1108/jpbm-05-2014-0593.
LAM THINH, DO HUYNH. "EVALUATE THE IMPACT OF BRAND EQUITY ON CUSTOMER LOYALTY IN THE ALCOHOLIC BEVERAGE MARKET IN VIETNAM." INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION HUMANITIES AND COMMERCE 04, no. 03 (2023): 285–93. http://dx.doi.org/10.37602/ijrehc.2023.4323.
Choi, Hwan, and Chul-Jae Choi. "The Effect of Luxury Brand Personality on Brand Loyalty: Mediating Role of Brand Trust and Moderating Effect of Brand Involvement." Korea International Trade Research Institute 18, no. 5 (October 31, 2022): 359–79. http://dx.doi.org/10.16980/jitc.18.5.202210.359.
Mohd Kassim, Norizan, Nurfatihah Akmal Binti Jamaludin, and Zullina Hussain Shaari. "Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market." SHS Web of Conferences 124 (2021): 05001. http://dx.doi.org/10.1051/shsconf/202112405001.
Páramo Morales, Dagoberto. "Brand loyalty." Revista científica Pensamiento y Gestión, no. 49 (July 19, 2021): vii—xvi. http://dx.doi.org/10.14482/pege.49.658.83.
Huang, Chao-Chin. "The impacts of brand experiences on brand loyalty: mediators of brand love and trust." Management Decision 55, no. 5 (June 19, 2017): 915–34. http://dx.doi.org/10.1108/md-10-2015-0465.
Pu, Yibei, Norzaidahwati Zaidin, and Yaodong Zhu. "How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity." Sustainability 15, no. 2 (January 6, 2023): 1096. http://dx.doi.org/10.3390/su15021096.
Tiyasherlinda, Galuh, and Ivo Novitaningtyas. "Brand Experience, Brand Commitment, and Brand Loyalty of Xiaomi Smartphone Users in Magelang." International Journal of Marketing & Human Resource Research 2, no. 4 (October 31, 2021): 189–96. http://dx.doi.org/10.47747/ijmhrr.v2i4.350.
Song, Younghee, Won-Moo Hur, and Minsung Kim. "Brand Trust and Affect in the Luxury Brand–Customer Relationship." Social Behavior and Personality: an international journal 40, no. 2 (March 1, 2012): 331–38. http://dx.doi.org/10.2224/sbp.2012.40.2.331.
Sheth, Jagdish, and Anthony Koschmann. "Do brands compete or coexist? How persistence of brand loyalty segments the market." European Journal of Marketing 53, no. 1 (January 7, 2019): 2–19. http://dx.doi.org/10.1108/ejm-07-2018-0489.
Frenredy, Wilson, and Purnama Dharmawan. "Dimensi Brand Image Untuk Memprediksi Brand Love Dan Brand Loyaty." Jurnal Manajerial Dan Kewirausahaan 2, no. 4 (October 9, 2020): 1005. http://dx.doi.org/10.24912/jmk.v2i4.9884.
Van Thuy, Nguyen, Ngo Thi Xuan Binh, and Nguyen Thi Kim Phung. "Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce." Science & Technology Development Journal - Economics - Law and Management 4, no. 1 (April 4, 2020): First. http://dx.doi.org/10.32508/stdjelm.v4i1.595.
Chinomona, Richard. "Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa." African Journal of Economic and Management Studies 7, no. 1 (March 14, 2016): 124–39. http://dx.doi.org/10.1108/ajems-03-2013-0031.